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Quick Guide to Write and Present a Creative Brief

If you’ve ever done a project where a creative team is involved, probably from the get-go, the term creative brief became familiar to you quickly. Commonly, any project requiring some creative input will need this document to be a roadmap that minimizes mistakes and accelerates plans. 

However, there are 2 moments when building the creative brief is quite tricky: first, aligning the team to define the requirements needs prudent project management. Second, afterward, presenting and following through with the creative brief can be challenging. If you are a project manager, read on as we discuss the key elements of a creative brief and how you can create one that your partners will love.

Table of Contents

• Who writes the Creative Brief
• Why is the Creative Brief important

Parts of a Creative Brief

How to write a creative brief.

• How to Present a Creative Brief

Use of Templates for Creative Briefs

Key insights for a creative brief presentation.

• Final Words

What is a Creative Brief 

Let’s begin by framing this term because it’s possible you and your team have never heard of it, and you have just logged off a Zoom call and are Googling it for the first time. 

A creative brief summarizes a project’s brand background, the audience it’s meant to reach, and the campaign goals to be achieved. Of course, this is a textbook simplified response to the question, and we must not think that the creative brief is so essential and unimportant. On the contrary, regardless of how short it can be, this document will be the roadmap of guidelines and expectations for any project or campaign you and your team are launching.  

The components of creative briefs are relatively similar, although the structure and specific detail may vary depending on the project, industry, and organization. They typically include the following.

• Company Background
• Deliverables
• Objectives and Goals
• Target Audience
• Messaging/ Call to Action
• Competitors
• Timeline and Budget

By itself, the creative brief should be the guiding light to all the teams involved and should provide enough information so that every person involved in the project can advance their tasks without having to over and over again come back to the source. 

Who Writes the Creative Brief

If you seek the answer to this question, it’s not an easy one. Because actually, the creative brief is a complex summary of the complete project, whoever writes it should be the person with better access across the organization.  

Let’s go a bit deeper into this. Generally, if you are working with an agency, a client manager will collect data from creative and executive teams and include background info from the client. Then will revise with any groups that manage budgets, and it’s all set to go. However, if you are working with an internal team, the stakeholders will be quite different and the challenges. Whoever is writing the brief should collaborate with the internal client and local creative teams to reach agreements. If they belong to the organization, this person can even be a project manager looking to understand the plan’s scope better. 

Even though the creative brief tends to be quite structured, whoever is writing the document is a bit more lenient. What matters is that the person in charge can collect all the information necessary efficiently. Something essential to consider is that not necessarily who writes the creative brief will present or follow up. 

Why is the Creative Brief Important 

In recent years, the creative brief has taken a role in project guidelines and roadmaps . This is very relevant because it allows both sides -client and creative- to be aligned from the beginning. 

The most important reason it’s necessary to create a brief is that it’s an industry standard, clients will be looking to take it to begin a project, and an agency team might need it to start as well. 

Having a structured creative brief will allow for several improvements along the way, including:

Establishing Clear Direction for Teams

We can all agree that working with a boss that gives vague instructions is frustrating. When instructions are vague, it can lead to confusion, inefficiency, and a lack of confidence in your ability to fulfill the assigned tasks. The same could happen if you allow your team to work on a creative project without sharing a brief.

Regardless of how short it can be, a creative brief can give your team a clear direction on the steps to take during the project lifecycle. It ensures that everyone involved shares a common understanding of the project’s purpose and desired results and aligns their creative efforts toward achieving them.

Making Resource Allocation Efficient

The team can allocate resources more efficiently with a comprehensive understanding of the project’s needs. This includes assigning the right people with the appropriate skills to specific tasks and ensuring that resources are utilized effectively. The brief acts as a guide in determining the optimal distribution of time, budget, and manpower, minimizing waste, and maximizing productivity.

Furthermore, the brief serves as a reference point for evaluating resource availability and potential gaps. It helps identify any additional resources or support needed to execute the project successfully.

Let’s say a marketing team is tasked with creating a promotional campaign for a new product launch. Using the brief provided by the client or manager, they will need a graphic designer to create visual assets, a copywriter to craft compelling messaging, and a social media manager to execute the campaign across various platforms.

Saving Time and Cost

Revision is the Thanos of any creative work – it is inevitable. A revision or two is good, but you might lose the time and cost you can’t afford when your team has to do it too many times. You must establish a clear direction and expectations upfront through a creative brief.

The reduction in guesswork leads to several benefits. It and effort, saving it from trial and error or exploring different paths. It increases productivity as team members can proceed confidently, knowing they are working towards the intended outcome. It minimizes the risk of misunderstandings or misaligned creative outputs, as everyone works based on a shared understanding.

Maintaining Accountability

A creative brief sets a project’s key performance indicators (KPIs). KPIs are measurable goals or metrics that help evaluate the success and effectiveness of the creative work.

When goals are measurable, it becomes easier to hold oneself or team members accountable for their progress. Team members can refer to the brief throughout the project to stay on track and fulfill their obligations. It serves as a reference point to remind individuals of their tasks and the expected outcomes.

Higher Quality Final Product

A study published by the Design Society proves a correlation between a well-crafted brief and a creative output. The findings highlight that the quality of the content brief greatly affects the quality of results that teams produce. It provides a framework for the creative team to channel their talent and energy, ensuring they are aligned with the project’s goals and objectives. 

So, whether you’re embarking on a marketing campaign, designing a product, or creating captivating content, investing time and effort in crafting a robust creative brief is an investment in success.

As we mentioned before, the creative brief is, as its name states, a short explanation of a creative project. However, to make sure it is efficient and provides all the info all the people involved will need, it’s important to make sure it has all of the following parts. 

Company and Product Background 

In this context, we need to frame the company’s background, meaning what the company does, what products will be involved in the campaign, and the overall vision. It is possible this campaign targets explicitly one product or vertical, so it’s essential to focus on that one specifically to avoid misunderstandings. Also, take some time to ad the main problem that this campaign or project will fix; this will also help all the stakeholders be on the same page. 

Project Scope 

This section will discuss the campaign’s expectations: is it a launch for a new project, is it an awareness campaign and is the company opening a new social media channel ? Whatever the campaign will push forward, it must be stated in this document. This section is one of the most important ones, as it also includes the goals that must be completed in this campaign and the overall strategic structure.  

Audience and Target 

Including both demographic and psychographic aspects, it’s essential to ad all relevant information about the potential user or buyer. For this scenario, it’s always great to add an avatar or buyer persona that will clearly define who the campaign is for. 

The “big idea”

Generally, this is what in the field they call the concept of the campaign. Here we will integrate critical messages that will allow the creative teams to execute on that idea. Also, it will provide a teaser to all the other teams to start getting familiar with the message going out to the public. 

Voice of the brand

Every campaign might have a different voice is used, especially if the campaign to be put in place is exploring a new space of audiences or even a rebrand. However, the brief most explore the tone that the project will have and provide a clear messaging voice to the brand. 

Competitors 

The creative brief must explore briefly who and what the competition is. It’s crucial in this section to include any related challenges that might arise to be ready beforehand to act upon them. 

Logistics 

One of the most important sections of the brief is the logistical details because all the departments must be aligned. This section will include budgets and timeframes that need to be observed by all members of the team. 

1. Provide the Company Background

One section of the creative brief should describe your company – what you do, your mission , your position in the marketplace, and possibly a brief company history. You may skip this section if you are working with an internal team. But if you outsource the services to an agency or work with external partners, providing a comprehensive description of your company becomes even more crucial.

This helps the agency or creative team get acquainted with your business and the overall context within which they will work. It allows them to align their work with your company’s objectives and deliver creative solutions that accurately represent your brand.

2. Describe the Project/ Work Scope

What do you want to accomplish with the project you are launching? In this section, you have to describe the deliverable you need, with a detailed list of requirements and relevant background information that may help the creative team understand the context and significance of the project. Our guide on Project Scope can give you guidance about the steps to follow.

For example, are you looking to develop a new website or redesign an existing one? Whatever the work will accomplish should be clearly stated in the document.

3. Share the “Big Idea”/ Objectives

Your team needs to know the “what is” and the “why’s” of the project. The “big idea” refers to the overarching objective or central concept you aim to achieve with the creative deliverables. It represents the core message or theme guiding the creative team’s work.

For example, if you launch a search ad campaign, your objective could be “Increase website conversion rate by 15% within the next three months.” 

Remember, your objectives should be SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound).

4. Identify the Audience

Personalization will be vital in developing a new product or launching a marketing campaign. When your team knows exactly who the receivers are of the final product, they can tailor their work to engage and carry meaning for that specific audience effectively.

Identifying the audience means understanding their demographics (quantifiable social categories like age), psychographics (interests, lifestyles, values), and pain points. From this information, you can create your customer persona so your team can visualize and humanize your audience.

5. Set the Message and Voice

Do you need a copy with an authoritative tone, or do you want to sound friendly? The creative brief should highlight the key messages that must be conveyed through the project and the tone you want to use. You may have brand guidelines to ensure they have a cohesive voice across different campaigns. However, you may need to adapt this when exploring new markets or touchpoints.

In this case, you need to go back to the type of audience you are targeting and adapt your messaging. Human beings make decisions based on emotions, and creating an emotional connection with your target market can significantly impact their response to your message. By tailoring your messaging to address these aspects, you can effectively engage and resonate with your audience.

6. Identify the Competition

Competition is a valuable source of learning and experience. When you include a section that defines your competitors in the creative brief, your team gains a clear understanding of the landscape you are in and enables them to develop effective strategies that highlight your competitive advantages.

For example, if you’re launching a new mobile app, including information about similar apps in the creative brief allows the team to evaluate their features, design, and user experience. This analysis can guide the team in creating a unique value proposition and highlighting the app’s distinctive features to attract users.

7. Set the Timeline and Budget

For complex projects, it’s important to specify in the brief the time allotted and the delivery schedule of the output. A budget may also be included. With this information, the creative team can plan their logistics and better align their decision-making process with the client’s resources.

In an advertising project, for example, you can set milestones or significant stages within the project timeline that mark the progress of important deliverables. These milestones help track the project’s progress and ensure that it stays on track.

How to Present a Creative Brief 

If your team comes from an agency background or presents it to an agency, a simplified document will do. You can go to any documents app and create a brief. However, being a standard for the creative industry, something more may be expected from it aesthetically. So we will provide some recommendations to step up your game, convince your team, and have an extremely professional presentation that will impress them all. 

Creative Brief Formats 

The classic 1 pager.

Most old-school creative practitioners are used to a simplified document that can even be written by hand, where one-liners are used to talk about the product, ideas, and problems. However, modern problems need modern solutions, and now that advertising and marketing have become much more complex, a simple Word 1 pager may fall very short.

The one pager presentation can be enriched with additional information, like key metrics. Let’s say that you are preparing a creative brief for an advertising campaign, the slide can include key metrics such as CPM, CAC, or information about the marketing funnel. If you don’t know all the metrics, there are some useful tools like a CPM calculator that will help to calculate these values knowing one of the parameters. If you need this to be very portable, you can create a one Google Slide presentation and include all the info in there adding a bit of color and format. 

The 2 Page Version 

A bit more extensive than the 1 pager, 2 pages allows you to produce a longer document where you can even include design like infographics or charts that might be useful to the team. It’s ok to make the brief a little more unrestricted, as long as you clearly state all the required information for the campaign. You can even extend a tad more if you need to; make sure you maintain the brief essence. 

Alternative formats 

Powerpoint presentation .

If you plan to collaborate with the rest of the team, go the extra mile and create something with more design elements. A great way to go is a simple PowerPoint presentation where you can add phrases or information about each slide in each of the slides one of the steps. A significant advantage of using a PowerPoint template is that you can also include any company (either your client’s or yours) style elements. If you currently don’t have any you’d like to use, don’t worry; we have your back.

To make sure your presentation has everything you need, it’s important that when you’re looking for a template, you plan out and outline all the information you will add to the brief. Make sure you don’t jam your slides with text and make good use of the white space. Include any brand data you need to include, and don’t be shy of having charts or visual references that will get the message across.  

Pitch Deck 

The creative brief in structure can be pretty similar to a pitch deck, so an exciting approach can be to use a pitch deck and substitute some elements. 

The pitch deck usually begins with an introduction where you can include brand or company basics. Afterward, the next slide would generally have the problem, which is an excellent way to frame the project’s scope. Moving forward, you would see a solution or project which can be exchanged for the big idea. From then on, the pitch deck generally explores KPIs related to achievable goals, market sizes, and demographics, including buyer personas or targets. Therefore, you can easily turn a pitch deck template into a creative brief deck with a couple of tweaks. 

Trello to PowerPoint 

If you want to supercharge your brief and earn some automation points, you can also create a Trello board where every column is one of the elements of the creative brief. From then on, you can create cards with the specifics, include tasks, and add timelines for better visibility. You can even make this brief-Trello into a collaborative tool so all your team can get ad information relevant to the project. 

For the last step, you can use our tutorial on converting Trello Boards into PowerPoint presentations and sending this out to all the stakeholders as an easy to verify PDF that can evolve with the project. 

Using templates for creative briefs can be a helpful practice to streamline the process and save time. They provide a standardized structure for creative briefs, ensuring that all necessary information is in a consistent format that the creative team and the client can easily understand. Templates eliminate the need to start from scratch for every new project, allowing you to focus more on the content and specific details of the brief rather than spending time on formatting and structuring.

Generally, the creative brief will be discussed between the client and creative teams to ensure that it includes all the crucial points. However, the way this meeting goes depends on what both parties need. Traditionally, reviewing the creative brief is a regular sit-down session, and a simple document is shared between the parts. However, after 2020 we have gotten more and more used to virtual meetings and new ways of doing things. 

Presenting the creative brief is an excellent opportunity to showcase your client in an innovative format all the work you will be doing from them based on your understanding. Depending on the media you chose to work your creative brief, 1-2 pagers, PowerPoint presentation, or even a bold Trello board, it is a great idea to take into account these tips. 

Schedule the time

This way, you will know your client will be providing you with their full attention to revise and approve the brief; often, this is the document that kicks off a campaign or creative project. 

Make an impactful presentation

In many cases, this meeting will be the first time you share the overall strategy or “big idea” with your client. Sometimes brief creative sessions include presenting slogans or brand claims that can be inspiring and emotional. Don’t underestimate this opportunity, and start building this excitement with your client. 

Leave time for questions

If your client is not the creative type or has little experience with the process like this, they might have many questions. Ensure you don’t rush through the presentation and leave some space for interaction. Some of the client questions might come in handy afterward when developing the plan. 

Final Words 

Having a creative brief is not only an industry standard for many but also a common language. The advantages of having and building a well-structured one can take time in the beginning but shave time off afterward. 

Hopefully, with this guide and some extra inventive tips, you and your team will build a simple yet cohesive creative brief that will make your next project uber-successful. 

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How to Write a Creative Brief with Examples and Templates

By Joe Weller | March 5, 2024

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A  creative brief  is a roadmap for teams planning a marketing or advertising campaign, including the objectives, deliverables, and target audience. Strong creative briefs keep team members and external stakeholders aligned as the campaign develops.

  Inside this article, you’ll discover how to write a creative brief , the main elements to include, and downloadable example briefs and templates . Plus, you’ll learn how to use generative AI to help draft a creative brief .

Main Elements of a Creative Brief

Creative briefs should include sections detailing the campaign’s goals, deliverables, style, and target audience. The brief will also have information about the brand and competition in the marketplace.

A project manager for the team requesting the content or a  member of the marketing or advertising team will write a creative brief. The specific sections of a creative brief might vary depending on the project and its stakeholders, but keep these eight main elements in mind:  

• Brand Identity and Project Overview: The first section of the creative brief provides relevant background information about the brand’s mission and the campaign’s purpose, whether it is responding to pain points or advertising a new product. Summarizing these key details at the outset gives the creative team a focused direction and ensures the campaign fits into the overarching brand identity. 
• Objectives:  Clearly define goals and be sure to link them to  key performance indicators (KPIs) . Using  SMART  (specific, measurable, achievable, relevant, time-bound) goals when crafting objectives help you focus on the project and key metrics. 
• Competitive Analysis: Reviewing examples of recent campaigns from rival brands is a valuable strategy when seeking insight for a creative brief. Analyzing competitors’ strengths and weaknesses sheds light on what resonates with consumers and how to make a campaign stand out in the market.
• Target Audience:  Creative briefs should boil down which segment of the brand’s audience the campaign will target. Specific demographic profiles help the creative team understand customer behaviors and deliver the most effective and appealing assets.
• Tone and Style:  Whether defining a personality, listing adjectives that correspond with the core message, or designating a color palette, the creative brief clarifies the attitude and visual identity of the campaign. Designers need direction on the desired voice and style to ensure a unified final project that speaks to the target audience.
• Content Format and Deliverables:  Every creative brief must outline the specific content that the creative team needs to produce, such as social media assets, print advertisements, graphics, video content, online copy, or other elements of the campaign strategy. Include any format requirements or other specifications, so that the creative team can align their output with the campaign objectives.
• Timeline and Budget:  Stipulating key deadlines, checkpoints, and budget requirements enables the creative team to deliver on target. This information is crucial when working with external agencies, for whom the brief can function like a contract. Concrete schedule parameters give project managers details that they can follow up, warding off scope creep. Learn  how to manage scope creep  and keep projects on track.
• Stakeholders:  Briefs should include the contact details and roles for all the team members who will be involved in the project. Establishing individual responsibilities and review processes ensures internal and external stakeholders can communicate seamlessly throughout the process.

How to Write a Creative Brief

Writing a creative brief starts with gathering the information that will guide a campaign’s direction. Begin with a focused overview of the project and include concrete details on your objectives, audience, and deliverables.

A strong creative brief is clear, specific, and short. Think of it as a blueprint to inspire creativity and keep your team on track from ideation through delivery and execution. Consider using  creative brief templates  to save time and maintain consistency across multiple projects.  For branding campaigns or launches, a more specialized  brand brief  might be necessary. 

1. Gather Information and Resources  

Before you start writing, do the prep work for your brief. This might include researching competitors, analyzing pain points, meeting with stakeholders, and referencing past campaigns. Use this information to finalize your core message, target audience, and objectives.  

Once you have a clear idea of the campaign, gather the necessary supporting documents. Compile links to important resources, such as a brand style guide, digital asset library, and any example content for the creative team to reference.  

2. Decide What to Include  

The details of the campaign, stakeholders, and objectives will determine which elements of the creative brief are necessary. For example, internal team members might not need comprehensive information about your brand mission. Or you might include a budget for advertising campaigns, but not for designing a new website banner.

Keep in mind that the creative brief should be concise and focus on the creative direction of the campaign. If you need to determine a comprehensive marketing and distribution strategy, consider completing a  marketing strategy brief first.   

3. Name the Campaign and Write an Overview   

Naming the project is a simple first step to streamline communication. The campaign name should point to its core message — the idea, consumer benefit, or call to action (CTA) — the creative team needs to get across with their assets.  

Start by writing an overview that defines the core message in a few sentences. Consider including relevant brand identity aspects or drafting a short section with brand and product background. Establish why you are launching this campaign, the opportunities or challenges, and the takeaways for your audience. 

“For example, in our creative brief for a new rug collection launch, we highlighted our rugs’ unique designs inspired by Southwestern traditions and their high-quality sustainable materials. Conveying these key points up front allows designers and copywriters to center their creativity around the communication of these distinguishing factors,” offers  Connor Butterworth , CEO and Owner of  Southwestern Rugs Depot . 

4. Set Clear Objectives

Highlight one or two goals for the campaign that align with its core message. Be sure to define the KPIs you will use to measure success. Common campaign objectives include boosting engagement, increasing conversions, and communicating a specific call to action or desired consumer behavior.   

5. Analyze the Competition

Survey the competitive landscape for real-world models. Focus on a few major competitors and provide examples of their recent campaigns for similar products. Highlight key successes and failures to learn from, and create a list of the ways in which your brand or product differs.  

Elaine Chen , Founder of marketing consultancy Excogita, advises, “Creatives understand that not every project will immediately hit the mark, but they need feedback to get to the right place. Spend time looking at competing campaigns so that you have concrete ideas about what you feel will and won't work, and share some of these insights in your brief.”

6. Define the Demographic

Determine a primary target audience for the campaign. Are you trying to reach a segment of the current brand audience or potential new customers? Break down your target audience with demographic data — such as age, gender, and geographic location — as well as buying behaviors and psychographic information, such as preferences and interests. 

Instead of listing all the aspects of your target audience, use profiles or personas to draw a precise portrait of your customer in a couple sentences. Learn  how to create customer profiles  to better understand your audience with individualized buyer personas.  

7. Explain the Tone

Choose several adjectives that describe an attitude or personality for the campaign. Align this personality with the key message, cater it to your target audience, and fit it within your brand identity. Include links to any brand style guidelines or designated fonts and color palettes.

Should graphics feel sophisticated and minimalistic or playful and energetic? Is the tone authentic and empowering or confident and provocative? The adjectives you choose will guide both the visual direction and voice of your campaign, keeping all the elements of the project cohesive.

8. Designate Deliverables

Determine what assets or content the creative team needs to produce to meet the campaign objectives. Specify the content format, the number of deliverables, and any requirements or specifications, such as image dimensions or character limits. You might mention your distribution strategy if modified versions of the assets will be needed for different platforms.

9. Walk Through the Timeline and Budget

Working backward from the campaign launch date, determine when assets need to be delivered in order to be reviewed by key stakeholders and released on schedule. Fill in important due dates, review periods, meetings, and final approval deadlines leading up to the release date. If the creative team will be producing video content or multichannel advertising campaigns, establish a budget.

10. Present to Stakeholders

Share the completed brief with all the stakeholders involved, from the creatives who will be producing the content to the executives who will approve final designs. The creative team might consist of in-house designers and marketers, or it could be an external agency. Consider including a project manager to track deadlines and deliverables. Project managers can create a separate  project brief  to summarize high-level details.

Whether you present the brief at a  project kickoff meeting or distribute it electronically, be open to feedback. The creative team might have questions on the timeline, resources, tone, or approval process. The marketing director could help you fine-tune the target audience and core message. Refine the brief if necessary before you share the final version. Make sure everyone understands the direction of the project and their responsibilities.

Examples of Creative Briefs

These creative brief examples use variations on the basic creative brief template to communicate specific project details to stakeholders. These downloadable and customizable templates include example copy for a variety of creative brief scenarios.

Simple Creative Brief Example Template

Download the Simple Creative Brief Example Template for Microsoft Word

Download the Simple Creative Brief Blank Template for Microsoft Word

Here’s an example of a creative brief for a marketing campaign designed in-house. This short creative brief template keeps a tight focus on the project itself — and doesn’t waste time providing unnecessary context.

Client Creative Brief Example Template

Download the Client Creative Brief Example Template for Microsoft Word

Download the Client Creative Brief Blank Template for Microsoft Word

This example shows how a creative brief might be completed for implementing a marketing campaign with an agency. There is more information about the client — the brand, project message, and call to action — while leaving room for the creative team to innovate. 

Graphic Design Creative Brief Example Template

Download the Graphic Design Creative Brief Example Template for Microsoft Word

Download the Graphic Design Creative Brief Blank Template for Microsoft Word

Here’s an example of a creative brief for a graphic design project that is perfect for solo graphic designers or graphic design firms planning projects in collaboration with their clients. The simple, adaptable layout has room for details on image requirements and design elements, as well as direction about the project. 

For more elaborate design projects — such as a logo design or product design — consider using a specific  design brief .

Advertising Creative Brief Example Template

Download the Advertising Creative Brief Example Template for Microsoft Word

Download the Advertising Creative Brief Blank Template for Microsoft Word

This creative brief example uses a straightforward advertising campaign template to cover objective, tone, messaging, target audience, and non-negotiables. There are also key advertising elements needed for the campaign. 

What to Keep in Mind When Writing a Creative Brief for Internal Use vs. an Agency

Creative briefs are a campaign’s starting point for both in-house teams and agencies. The project’s stakeholders will determine the brief’s content. Both internal and external creative teams need information about the campaign’s message, but agencies might need more brand details.

Internal creative briefs are often short and direct, since the stakeholders will bring their understanding of the brand and its identity to the project. Internal creative teams might already be familiar with style guidelines, recent campaigns, and customer personas. It’s still important to include focused direction specific to the campaign objectives, but the brief can be more informal and flexible.

Creative briefs shared with external agencies, on the other hand, are often more extensive. CEO and Founder of  Awning.com Shri Ganeshram recommends crafting a “more detailed and structured brief” when working with an agency. “It has to convey the essence of your brand and project requirements without any assumed knowledge,” he continues. “When I worked with an external design agency for our marketing campaign, the detailed brief we provided helped them grasp our brand ethos quickly, resulting in a highly successful campaign.”

As a marketing executive with both in-house and agency experience, Chen points out that projects that are contracted out might also require more comprehensive briefs. “Many companies are only working with agencies on high-profile or very strategic assignments such as major advertising campaigns, creating new brands, or significant rebrands. Accordingly, the briefs will need to include lots of insights about the product and audience, while avoiding being too prescriptive to give the agency room to innovate.”

Additionally, while both internal and agency creative briefs typically include deliverables and deadlines, these stipulations might carry more weight externally. In his experience working with agencies, Ganeshram explains, “The creative brief acts as a contract of sorts that outlines what the client expects, providing a clear framework within which the agency operates. This distinction is crucial for ensuring both parties have aligned expectations.” 

Pitfalls to Avoid When Writing a Creative Brief

An effective creative brief empowers designers, advertisers, or marketers to deliver original and compelling content. On the other hand, vague or complicated briefs make it impossible for creative teams to meet expectations. Avoiding these pitfalls streamlines the creative process.  

There are five common pitfalls to keep in mind when writing creative briefs:  

Ambiguity:   

A vague direction can make it impossible for the creative team to understand the vision for the campaign. Provide specific information about the tone and message, as well as clear guidelines for the format of the final product. “If you leave anything up for interpretation, then you risk the result not being what you expected,” advises Kristien Matelski, Content/PR Manager at  Vizion Interactive . “I’ve found that a few good examples are much more valuable than just describing what I’m looking for.”

• Overprescription: Conversely, including too much detail can limit creativity and overwhelm the core message. Designers, copywriters, and other creatives need freedom to bring their own expertise and imagination to the project. “While detailed background information is always helpful, realize that you can only convey so much in a single communication,” Chen notes. “Avoid requiring your creative team to fold in too many messages or else you could end up with a garbled mess.”
• Broad or Unspecified Audience: It’s crucial to define a target audience with as much detail as possible. Large campaigns might have primary and secondary markets, but to create effective assets, the team needs to have a specific audience in mind and understand their behaviors. “Too often companies are so focused on what they have to say that they end up failing to incorporate customer perspectives and create a message that just falls flat,” cautions Chen.
• Unrealistic Expectations:  The purpose of a creative brief is to keep stakeholders’ expectations and responsibilities aligned throughout the project’s development. However, if the brief sets impossibly tight deadlines or unattainable objectives, creatives won’t be able to deliver compelling results.
• Complicated CTA:  Campaigns work best with a simple and clear core message or desired outcome. Creative briefs that fail to develop a clear call to action result in campaigns that can’t meet their objectives. Chen adds, “It's most realistic to ask consumers to do just one easy thing after seeing your ads. A complicated, multistep process or a confusing mix of options is doomed to fail.”

How to Use Generative AI to Write a More Effective Brief

Recent advancements in generative AI have made it a powerful tool for crafting creative briefs. AI can analyze pain points and customer data, suggest relevant core messages, and elevate directions on tone and style. Think of the AI as a partner or assistant when drafting your prompts, and be prepared to finetune the results.

“Generative AI can be a game-changer for crafting creative briefs in marketing and advertising,” observes Peter Wood, CTO at  Spectrum Search . “It's essential to leverage AI for initial idea generation. By feeding the AI system with your campaign’s objectives and target audience demographics, you can get a diverse range of creative concepts and narratives, which might not be immediately obvious to a human team.”

You can also use AI to assist in data analysis when researching your competitors and establishing customer personas. Wood continues, “This analysis can inform the tone, style, and content of your brief, ensuring it is aligned with what resonates with your audience.”  

“As a content manager, I’ve found that creative briefs have been a primary use for AI,” reveals Kristien Matelski. To get the best results from the AI, she recommends providing it with background information about your brand and objectives, as well as detailed instructions for the content you want it to generate. Keep revising and updating your prompts as you work, and make sure to verify any facts or data in your results. 

Here are four tips to keep in mind when utilizing AI to draft your creative brief:  

• Pretend the AI Is Your Assistant:  AI is not a search engine, and it can handle more complex directions. “Be as detailed as possible with what you want, like you’re giving instructions to an assistant to write a brief or outline for you,” suggests Matelski.
• Provide Background:  Feed the AI relevant information about the brand, product, or campaign objectives. Matelski says, “I generally start by giving the AI some context about the who, or the company we are generating a creative brief for, including a link to their website. Then I tell it the what that we’re creating, a creative brief or outline for a new product page.”
• Include Specifics:  If you are using a template, make sure to list the fields you want the AI to generate. Establish any requirements and important campaign directives to include in the brief. As an example, Matelski offers, “Be sure to mention X, Y, Z brand names, color choices, and keywords.”
• Edit, Edit, Edit:  Once the AI has generated the brief, read through the results and determine next steps. “You’ll need to edit yourself or go back and forth with the AI a few times to get it how you want it,” Matelski acknowledges. You might ask the AI to condense the overview, suggest a more playful core message, narrow the objectives, or tailor the deliverables for a specific social media platform. Consider whether you need to provide additional information with your instructions.

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Top 10 Briefing PPT Templates to Encapsulate Brilliant Ideas

Nawsheen Muzamil

It's been a long day of meetings, but you have one last meeting before the end of your shift. You've got to engage your audience and get them excited about an upcoming event. But at this point, everyone is exhausted from the countless presentations they have seen today.

Is there a way to simplify your proposal for them?

A mountain of guidelines for your new employees, a manual of conduct in a stringent public place, and the never-ending scroll of policies and FAQs need to be emphasized without coming under a cloud of boredom or neglect.

Is there a concise yet acceptable way of conveying these formalities in an engaging and time-saving way?

A briefing template is a solution to all these corporate agonies. It is a formal yet compact way to share guidelines, updates, or procedures in an organized manner. Needless to say, it has a different layout for different requirements, although the underlying objective is the same — to coalesce details into orderly, crispy facts.

Take, for instance, a project report brief. It is a concise yet thorough summary of your client's proposition for your company to work upon. Similarly, an employee's briefing template entails their responsibilities and expectations during their tenure. 

Thus, to compress details while dismissing any extras is a brief. Basically, a brief can be associated with every well-prepared, self-sufficient guide that can convey its purpose succinctly.

Briefing Templates to Download and Deploy

Now that you identify the need for briefing templates, it's time to scramble for one. To save you from the search online, we have collated here the top 10 variants that find use in our everyday dealings. From the corporate world to public grounds, here is the list of indispensable briefing templates for you.

Looking to communicate your project's approach and requirements effectively? This colorful infographic project briefing template is a great way to ensure that everyone involved in the project understands its needs and goals. Convey your project summary, objectives, expected outcomes, status, project fund, and duration effectively with this PPT template.

Download this template

Here is another project briefing template to present a clear-cut road map for your team to follow. It comprises the project summary, objectives, expected outcomes, status, project fund, and duration. The infographic is a fun way to communicate all this information to those who need it.

Here is another unique briefing template to signify the roles of different teams in accomplishing the common objective. With the help of infographics and text, you can coordinate your teams in attaining the joint goal. Assign them roles using this vibrant PPT template to motivate them to perform in unison.

Here is a template to plan and map your agency’s progress while working on a brief. If you are an agency working with multiple clients, use this template to create a timeline for your project and align your team as per this timeline briefing template.

Looking to outline your advertising objectives and target audience for your next media campaign? Check out our colorful and easy-to-use media briefing template! This one-page document is designed by the client, specifically for the media agency, to outline the product's overall strategy and meet the stated goals and objectives.

This handy event briefing template will help you keep all the essential details about your event organized and concise. Having a clear overview of everything will help ensure a successful event! So download this template now.

If you are looking to update your airport passenger policy or shake its appearance a bit, here is a fully customized briefing template to put to use. Share your agenda, general instructions, baggage rules, exemptions, document checklist, and code of conduct via this one-page airport passenger policy brief.

Here is a briefing template to promote a safe and healthy working environment. You can deploy this template to showcase your updated safety policy.

This company briefing template is the perfect way to outline all of the necessary details about your business. It includes everything from your company name and location to your products and target market. This toolkit will help get your business off the ground and running.

Template 10

Here is an educational briefing template to share your school strategy. This PPT template includes the purpose and work under  unique student programs. With this editable one-page layout, you can highlight your improvement initiatives and share your progress instantly.

So there you have it! Use these briefing templates to simplify your proposals and guides. Once you have created a brief, it is time to get into action. Once you have brainstormed ideas with your teammates, it is time to devise strategies using this guide featuring a roadmap toolkit.

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20+ Best Innovative, Creative + Inspiring PowerPoint Templates

Creative PowerPoint templates can be hard to come by, and even harder to put together from scratch! So what are you supposed to do when it comes time to prepare an important presentation for school, work, or business, and creating unique PowerPoint slides seems to be a near-impossible task?

You’ve come to the right place – in this article, you’ll find a list of amazing PowerPoint templates and creative PowerPoint themes for all kinds of uses, from investor pitches and company briefings to kids’ presentations and creative portfolios. Whatever you’re in the market for, there’s a whole collection of nice PowerPoint templates just waiting for you to download, customize, and deliver to a stunned audience!

Read on for our carefully curated selection of creative PowerPoint templates for your next project.

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Mix & Match PowerPoint Template

First up, we have the Mix & Match theme, one of the most unique PowerPoint templates in our collection! This multipurpose set of slides features a funky yet professional-looking design with bold color choices, modern graphic elements, and a range of fully editable design features such as charts, text styles, and mockup devices.

Ezora – Unique PowerPoint Theme

Ezora is a creative PowerPoint theme specifically designed for hotel industry presentation needs but is versatile enough to be put to use for virtually any business or company under the sun. If you are looking for modern and innovative PowerPoint templates that help you stand out in your next presentation, Ezora is your sure-fire bet.

Talaran – Amazing PowerPoint Template

The next option in our roundup of the most creative PowerPoint templates is Talaran, a ppt design that is perfect for pitch decks, business presentations, and much more. It offers a unique aesthetic, a range of slides, and three pre-made multicolor schemes. A gold standard when it comes to beautiful PowerPoint templates!

Webinar – Cool PowerPoint Theme

Wanting an inspiring PowerPoint template that not just looks mindblowing but also gives you a lot of creative freedom and saves you ample time? Webinar is a professional, modern, and unique ppt template offering 35 stunning slide designs, creative timelines, and infographics, and breathtaking photo and project galleries. One of the best sleek PowerPoint templates out there!

Shaper PowerPoint Template

The next in our lineup of amazing PowerPoint templates is Shaper, a funky set of 87 unique slides featuring creative shapes, an elegant color scheme of 40 curated hues, and charming infographics that can be fully customized to suit your needs. It’s a great choice for an educational presentation.

Velvety PowerPoint Template

If you’re looking for sophisticated and cool PowerPoint themes that are suitable for a kid-friendly project, look no further than the funky Velvety template, which features stylish graphic elements and bold colors for a playful yet professional vibe that can easily be adapted for different purposes.

Meeti PowerPoint Template

If you’re searching for unique PPT templates that can be suitable for an investor pitch deck, consider the Meeti template – it contains 30 impressive slides that are sure to get your message across! The fun color scheme combined with the modern typography and graphics makes it a simple yet creative option.

Artrip PowerPoint Template

Next in our lineup of unique PowerPoint templates is Artrip, which will impress you with its minimal and elegant layout across 75 unique slides, and 20 custom color choices to ensure a cohesive and professional look. It also comes in two-size formats and includes animations and infographics for extra pizzazz!

Loarah PowerPoint Template

In the market for amazing PowerPoint templates that are ready to use for a fashion or beauty presentation? Laorah is a sure winner – a versatile and modern collection of 40 unique slides featuring drag and drop placeholders, customizable charts, free fonts, and editable colors and shapes.

Braze PowerPoint Template

Braze is an innovative and stylish set of 35 slides, and is one of the most amazing PowerPoint templates we’ve seen! It comes with a bold, modern color scheme that helps your content stand out, and is fully editable to allow your own creative flair to shine through.

Unique PowerPoint Template

One of the more unique PPT templates in our list, this option features interesting graphics throughout each of the 30 slides with a creative circular theme, as well as a beautiful neutral color scheme and strong, bold font choices. It includes fully editable vector icons and image placeholders for easy customization.

BLNKS PowerPoint Template

Next in our search for cool PowerPoint themes is the BLNKS template, a portfolio style presentation theme that’s perfect for business projects and company profiles. It offers clean, modern slides with elegant serif fonts, strategically placed image placeholders, and predefined text styles, plus a high definition resolution for a polished finish.

Lelelike PowerPoint Template

Lelelike is a beautiful, vintage-inspired collection of 41 unique slides that can be adapted to suit a wide range of business and personal purposes, but is perfect as a professional portfolio. It offers drag and drop placeholders, fully editable graphics, and master slides to make customization super easy.

Burgundy Fashion PowerPoint Template

One of the best unique PowerPoint templates for a fashion portfolio or beauty profile, the Burgundy template features 36 trendy slides with a beautiful warm brown color scheme, fully resizable and editable graphics, and drag and drop placeholders for easy customization.

Space PowerPoint Template

Here we have a set of 100 cool PowerPoint slides that are perfect if you want a minimal yet powerfully engaging presentation template for your next business project. It offers a palette of 40 carefully curated colors, coupled with elegant serif fonts and beautifully crafted infographics for a classy look.

Ravi PowerPoint Template

Next up is Ravi, a bright and cheerful series of 100 slides that’s sure to make an impact on any audience! It includes a wide range of infographics, maps, photo layouts, and text fields that can all be fully customized, plus a high-resolution widescreen format and a perfect selection of colors to choose from.

Cool PowerPoint Template

True to its name, this modern presentation layout is a perfect example of the cool PowerPoint templates we’ve found for this list! It offers five color variations for you to choose from, and every element is fully editable. Pixel perfect illustrations and high-quality graphics give it a professional feel.

Bonus: Free Creative PowerPoint Templates

Here we have some of the most amazing, and coolest PowerPoint templates for you to download absolutely free. Let’s take a look:

Dealova – Free Creative PowerPoint Template

Here we have Dealova, a flexible, and elegant option that will help you create cool PowerPoint slides in just a couple of minutes. Whether you want to create a pitch deck or brand guidelines presentation, Dealova is one of the most unique ppt templates that come in very handy.

Free Branding PowerPoint Template

Wanting to get your hands on a cool PowerPoint theme that meets the latest design trends? Look no further than this pastel-colored branding presentation template that will make you fall in love at the first sight. It’s one of the most amazing PowerPoint templates, and up for grabs!

Notch Free Cool PowerPoint Template

For a chic and trendy design that’s sure to impress, the Notch presentation template is the perfect choice for a fashion, beauty or lifestyle-themed project, and offers 13 unique slide layouts with modern and elegant graphic elements. You can download this template for free from PowerPointify.

By now, you’ll have seen a whole range of amazing, unique, and cool PowerPoint templates that are available for instant download, and hopefully, you’re feeling much more confident about being able to create the perfect slide deck for your upcoming presentation, whether it’s for school, work or just for fun!

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20 Great Examples of PowerPoint Presentation Design [+ Templates]

Published: January 17, 2024

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success.

In this blog post, I’m sharing some of my favorite PowerPoint tips and templates to help you nail your next presentation.

Table of Contents

What makes a good PowerPoint presentation?

Powerpoint design ideas, best powerpoint presentation slides, good examples of powerpoint presentation design.

In my opinion, a great PowerPoint presentation gets the point across succinctly while using a design that doesn't detract from it.

Here are some of the elements I like to keep in mind when I’m building my own.

1. Minimal Animations and Transitions

Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the content you worked so hard on.

A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. I suggest using them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image.

2. Cohesive Color Palette

I like to refresh my memory on color theory when creating a new PowerPoint presentation.

A cohesive color palette uses complementary and analogous colors to draw the audience’s attention and help emphasize certain aspects at the right time.

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It‘s impossible for me to tell you the specific design ideas you should go after in your next PowerPoint, because, well, I don’t know what the goal of your presentation is.

Luckily, new versions of PowerPoint actually suggest ideas for you based on the content you're presenting. This can help you keep up with the latest trends in presentation design .

PowerPoint is filled with interesting boilerplate designs you can start with. To find these suggestions, open PowerPoint and click the “Design” tab in your top navigation bar. Then, on the far right side, you'll see the following choices:

This simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts.

What I like: The big, bold numbers help set the reader's expectations, as they clearly signify how far along the viewer is in the list of tips.

10. “Pixar's 22 Rules to Phenomenal Storytelling,” Gavin McMahon

This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out.

What I like: This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it's still easy for me to identify each character without the details. (I found you on slide eight, Nemo.)

11. “Facebook Engagement and Activity Report,” We Are Social

Here's another great example of data visualization in the wild.

What I like: Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.

12. “The GaryVee Content Model,” Gary Vaynerchuk

This wouldn‘t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right?

What I like: Aside from the fact that I love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go .

13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design

We‘ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn't enough contrast.

Well, this professional presentation from IMPACT Branding & Design suffers from none of said challenges.

What I like: The colorful filters over each background image create just enough contrast for the quotes to stand out.

14. “The Great State of Design,” Stacy Kvernmo

This presentation offers up a lot of information in a way that doesn't feel overwhelming.

What I like: The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up and overwhelming.

15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3

Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived.

What I like: This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.

16. “Digital Transformation in 50 Soundbites,” Julie Dodd

This design highlights a great alternative to the “text-over-image” display we've grown used to seeing.

What I like: By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.

17. “Fix Your Really Bad PowerPoint,” Slide Comet

When you‘re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.

What I like: Its clever combinations of fonts, together with consistent color across each slide, ensure you're neither overwhelmed nor unengaged.

18. “How Google Works,” Eric Schmidt

Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next.

What I like: This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.

19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds

Let‘s be honest: These graphics are hard not to love. I especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.

What I like: Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that's both valuable and fun.

20. “Be A Great Product Leader,” Adam Nash

This presentation by Adam Nash immediately draws attention by putting the company's logo first — a great move if your company is well known.

What I like: He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep your audience engaged.

PowerPoint Presentation Examples for the Best Slide Presentation

Mastering a PowerPoint presentation begins with the design itself.

Get inspired by my ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.

Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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How to Introduce Yourself in a Presentation [with Examples]

In this post, we are going to cover the best way, a very simple three-step process that will help you introduce yourself in a presentation. A summary of the steps is below.

• Start with your name and company (or organization or school).
• Tell your audience what problem you can solve for them.
• Share some type of proof (social proof works best) that you can solve this problem.

I will break down each step into a simple-to-follow process. But first… a little background.

First, Identify What Your Audience Wants from Your Presentation

So, before you design your introduction, think about what your audience wants from your presentation. Why do they want to spend their valuable time listening to you? Are going to waste their time? Or, are you going to provide them with something valuable?

For instance, I have expertise in a number of different areas. I’m a public speaking coach, a keynote speaker, a best-selling author, a search engine optimization specialist, and a popular podcaster. However, if I delivered that sentence to any audience, the most likely reaction would be, “So what?” That sentence doesn’t answer any of the above questions. The statement is also really “me-focused” not “audience-focused.”

So, when I start to design my self-introduction, I want to focus just on the area of expertise related to my topic. I’m then going to answer the questions above about that particular topic. Once you have these answers, set them aside for a second. They will be important later.

How to Introduce Yourself in a Presentation in Class.

Instead, you probably want to add in a fun way to start a speech . For example, instead of introducing yourself in your class speech and starting in an awkward way, start with a startling statistic. Or start with a summary of your conclusion. Or, you could start the presentation with an inspirational quote.

Each of these presentation starters will help you lower your nervousness and decrease your awkwardness.

If you are delivering a speech in a speech competition or to an audience who doesn’t know you try this technique. Just introduce yourself by saying your name , the school you represent , and your topic . Make it easy. This way you get to your content more quickly and lower your nervousness.

Typically, after you get the first few sentences out of the way, your nervousness will drop dramatically. Since your name, school, and topic should be very easy to remember, this takes the pressure off you during the most nervous moments.

Obviously, follow the guidelines that your teacher or coach gives you. (The competition may have specific ways they want you to introduce yourself.)

How to Introduce Yourself in a Business Presentation — A Step-by-Step Guide.

In a professional setting, when new people walk into a meeting and don’t know what to expect, they will feel uncomfortable. The easiest way to ease some of that tension is to chat with your audience as they come into the room.

By the way, if you are looking for a template for an Elevator Speech , make sure to click this link.

Step #1: Start with your name and company name (or organization).

This one is easy. Just tell your audience your name and the organization that you are representing. If your organization is not a well-known brand name, you might add a short clarifying description. For instance, most people outside of the training industry have never heard of The Leader’s Institute ®. So, my step #1 might sound something like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company…

Still short and sweet, but a little more clear to someone who has never heard of my company.

Should you give your job title? Well… Maybe and sometimes. Add your title into the introduction only if your title adds to your credibility.

For example, if you are delivering a financial presentation and you are the Chief Financial Officer (CFO) of your company, you might mention that. Your title adds to your credibility. However, if the CFO is delivering a presentation about the value of joining a trade association, the CFO title adds little credibility. So, there is very little value in adding the title.

Step #2: Tell your audience what problem you can solve for them.

For instance, if my topic is how to deliver presentations, I have to determine why the audience would care. What problem will they have that I can help them with? For my audiences, the problem that I most often help people with is how to eliminate public speaking fear. Once I have the problem, I add that to my introduction by using the words, “I help people…”

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear.

However, if my topic is How to Close a Higher Percentage of Sales Presentations , I’d likely want to alter my introduction a little. I might say something like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people design more persuasive sales presentations.

I have expertise in both areas. However, I focus my introduction on just the expertise that is applicable to this audience. If I gave the first introduction to the second audience, they will likely respond by thinking, well, I don’t really get nervous speaking, so I guess I can tune out of this speech .

So, create a problem statement starting with, “I help people…” Make the statement apply to what your audience really wants.

Step #3: Share some type of proof (social proof works best) that you can solve this problem.

By the way, if you just do steps #1 and #2, your introduction will be better than most that you will hear. However, if you add Step #3, you will gain more respect (and attention) from your audience. Without adding some type of proof that you can solve this problem, you are just giving your opinion that you are an expert. However, if you can prove it, you are also proving that you are an expert.

This is the tricky part. For some reason, most people who get to this part feel like they haven’t accomplished great things, so they diminish the great accomplishments that they do have.

For instance, an easy way to offer proof is with a personal story of how you have solved that problem in the past.

A Few Examples of How to Introduce Yourself Before a Presentation.

For instance, one of my early clients was a young accountant. When I was working with him, he came up with the following introduction, “I’m Gary Gorman with Gorman and Associates CPA’s, and I help small businesses avoid IRS audits.” It was a great, audience-focused attention-getter. (No one wants to get audited.) However, as an accountant, it wasn’t like his company was getting a lot of five-star reviews on Yelp! So, he was kind of struggling with his social proof. So, I asked him a series of questions.

Me, “How many clients do you have?”

Gary, “Over 300.”

Me, “How many small business tax returns have you processed?”

Gary, “Well, at least a couple hundred a year for 15 years.”

Me, “So, at least 3000?” He nodded. “How many of your 300 clients have been audited since you have been representing them?”

He looked at me and said, “Well, none.”

So, we just added that piece of proof to his talk of introduction.

I’m Gary Gorman with Gorman and Associates CPA’s, and I help small businesses avoid IRS audits. In fact, in my career, I’ve helped clients complete over 3000 tax returns, and not a single one has ever been audited.

Here Is How I Adjust My Introduction Based on What I Want the Audience to Do.

For my proof, I have a number of options. Just like Gary, I have had a lot of clients who have had great successes. In addition, I have published two best-selling books about public speaking. I also have hundreds of thousands of people who listen to my podcast each week. So, I can pick my evidence based on what I want my audience to do.

For instance, if I’m speaking at a convention, and I want the audience to come by my booth to purchase my books, my introduction might sound like this.

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. One of the things that I’m most know for is being the author of two best-selling books, Fearless Presentations and Mastering Presentations.

However, if I’m leading a webinar, I may want the audience to purchase a seat in one of my classes. In that case, my introduction might sound like this.

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. For instance, for the last 20 years, I’ve taught public speaking classes to over 20,000 people, and I haven’t had a single person fail to reduce their nervousness significantly in just two days.

If my goal is to get the audience to subscribe to my podcast, my intro might sound like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. One of the ways that I do this is with my weekly podcast called, Fearless Presentations, which has over one million downloads, so far.

Use the Form Below to Organize How to Introduce Yourself in a Presentation.

The point is that you want to design your introduction in a way that makes people pause and think, “Really? That sounds pretty good.” You want to avoid introductions that make your audience think, “So what?”

If you have a speech coming up and need a good introduction, complete the form below. We will send you your answers via email!

Can You Replace Your Introduction with a PowerPoint Slide?

Is it okay to make your first slide (or second slide) in your presentation slides an introduction? Sure. A good public speaker will often add an introduction slide with a biography, portrait, and maybe even contact information. I sometimes do this myself.

However, I NEVER read the slide to my audience. I often just have it showing while I deliver the short introduction using the guide above. This is a great way to share more of your work experience without sounding like you are bragging.

For tips about how many powerpoint slides to use in a presentation , click here.

Remember that There Is a Big Difference Between Your Introduction in a Presentation and Your Presentation Starter.

When you introduce yourself in a presentation, you will often just use a single sentence to tell the audience who you are. You only use this intro if the audience doesn’t know who you are. Your presentation starter, though, is quite different. Your presentation starter should be a brief introduction with relevant details about what you will cover in your presentation.

For details, see Great Ways to Start a Presentation . In that post, we show ways to get the attention of the audience. We also give examples of how to use an interesting hook, personal stories, and how to use humor to start a presentation.

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