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How to Write a Persuasive Essay: Tips and Tricks

Allison Bressmer

Most composition classes you’ll take will teach the art of persuasive writing. That’s a good thing.

Knowing where you stand on issues and knowing how to argue for or against something is a skill that will serve you well both inside and outside of the classroom.

Persuasion is the art of using logic to prompt audiences to change their mind or take action , and is generally seen as accomplishing that goal by appealing to emotions and feelings.

A persuasive essay is one that attempts to get a reader to agree with your perspective.

Ready for some tips on how to produce a well-written, well-rounded, well-structured persuasive essay? Just say yes. I don’t want to have to write another essay to convince you!

How Do I Write a Persuasive Essay?

What are some good topics for a persuasive essay, how do i identify an audience for my persuasive essay, how do you create an effective persuasive essay, how should i edit my persuasive essay.

Your persuasive essay needs to have the three components required of any essay: the introduction , body , and conclusion .

That is essay structure. However, there is flexibility in that structure.

There is no rule (unless the assignment has specific rules) for how many paragraphs any of those sections need.

Although the components should be proportional; the body paragraphs will comprise most of your persuasive essay.

How Do I Start a Persuasive Essay?

As with any essay introduction, this paragraph is where you grab your audience’s attention, provide context for the topic of discussion, and present your thesis statement.

TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction.

TIP 2: Avoid “announcing” your thesis. Don’t include statements like this:

• “In my essay I will show why extinct animals should (not) be regenerated.”
• “The purpose of my essay is to argue that extinct animals should (not) be regenerated.”

Announcements take away from the originality, authority, and sophistication of your writing.

Instead, write a convincing thesis statement that answers the question "so what?" Why is the topic important, what do you think about it, and why do you think that? Be specific.

How Many Paragraphs Should a Persuasive Essay Have?

This body of your persuasive essay is the section in which you develop the arguments that support your thesis. Consider these questions as you plan this section of your essay:

• What arguments support your thesis?
• What is the best order for your arguments?
• What evidence do you have?
• Will you address the opposing argument to your own?
• How can you conclude convincingly?

TIP: Brainstorm and do your research before you decide which arguments you’ll focus on in your discussion. Make a list of possibilities and go with the ones that are strongest, that you can discuss with the most confidence, and that help you balance your rhetorical triangle .

What Should I Put in the Conclusion of a Persuasive Essay?

The conclusion is your “mic-drop” moment. Think about how you can leave your audience with a strong final comment.

And while a conclusion often re-emphasizes the main points of a discussion, it shouldn’t simply repeat them.

TIP 1: Be careful not to introduce a new argument in the conclusion—there’s no time to develop it now that you’ve reached the end of your discussion!

TIP 2 : As with your thesis, avoid announcing your conclusion. Don’t start your conclusion with “in conclusion” or “to conclude” or “to end my essay” type statements. Your audience should be able to see that you are bringing the discussion to a close without those overused, less sophisticated signals.

If your instructor has assigned you a topic, then you’ve already got your issue; you’ll just have to determine where you stand on the issue. Where you stand on your topic is your position on that topic.

Your position will ultimately become the thesis of your persuasive essay: the statement the rest of the essay argues for and supports, intending to convince your audience to consider your point of view.

If you have to choose your own topic, use these guidelines to help you make your selection:

• Choose an issue you truly care about
• Choose an issue that is actually debatable

Simple “tastes” (likes and dislikes) can’t really be argued. No matter how many ways someone tries to convince me that milk chocolate rules, I just won’t agree.

It’s dark chocolate or nothing as far as my tastes are concerned.

Similarly, you can’t convince a person to “like” one film more than another in an essay.

You could argue that one movie has superior qualities than another: cinematography, acting, directing, etc. but you can’t convince a person that the film really appeals to them.

Once you’ve selected your issue, determine your position just as you would for an assigned topic. That position will ultimately become your thesis.

Until you’ve finalized your work, consider your thesis a “working thesis.”

This means that your statement represents your position, but you might change its phrasing or structure for that final version.

When you’re writing an essay for a class, it can seem strange to identify an audience—isn’t the audience the instructor?

Your instructor will read and evaluate your essay, and may be part of your greater audience, but you shouldn’t just write for your teacher.

Think about who your intended audience is.

For an argument essay, think of your audience as the people who disagree with you—the people who need convincing.

That population could be quite broad, for example, if you’re arguing a political issue, or narrow, if you’re trying to convince your parents to extend your curfew.

Once you’ve got a sense of your audience, it’s time to consult with Aristotle. Aristotle’s teaching on persuasion has shaped communication since about 330 BC. Apparently, it works.

Aristotle taught that in order to convince an audience of something, the communicator needs to balance the three elements of the rhetorical triangle to achieve the best results.

Those three elements are ethos , logos , and pathos .

Ethos relates to credibility and trustworthiness. How can you, as the writer, demonstrate your credibility as a source of information to your audience?

How will you show them you are worthy of their trust?

• You show you’ve done your research: you understand the issue, both sides
• You show respect for the opposing side: if you disrespect your audience, they won’t respect you or your ideas

Logos relates to logic. How will you convince your audience that your arguments and ideas are reasonable?

You provide facts or other supporting evidence to support your claims.

That evidence may take the form of studies or expert input or reasonable examples or a combination of all of those things, depending on the specific requirements of your assignment.

Remember: if you use someone else’s ideas or words in your essay, you need to give them credit.

ProWritingAid's Plagiarism Checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality.

Find out more about ProWritingAid’s Plagiarism checks.

Pathos relates to emotion. Audiences are people and people are emotional beings. We respond to emotional prompts. How will you engage your audience with your arguments on an emotional level?

• You make strategic word choices : words have denotations (dictionary meanings) and also connotations, or emotional values. Use words whose connotations will help prompt the feelings you want your audience to experience.
• You use emotionally engaging examples to support your claims or make a point, prompting your audience to be moved by your discussion.

Be mindful as you lean into elements of the triangle. Too much pathos and your audience might end up feeling manipulated, roll their eyes and move on.

An “all logos” approach will leave your essay dry and without a sense of voice; it will probably bore your audience rather than make them care.

Once you’ve got your essay planned, start writing! Don’t worry about perfection, just get your ideas out of your head and off your list and into a rough essay format.

After you’ve written your draft, evaluate your work. What works and what doesn’t? For help with evaluating and revising your work, check out this ProWritingAid post on manuscript revision .

After you’ve evaluated your draft, revise it. Repeat that process as many times as you need to make your work the best it can be.

When you’re satisfied with the content and structure of the essay, take it through the editing process .

Grammatical or sentence-level errors can distract your audience or even detract from the ethos—the authority—of your work.

You don’t have to edit alone! ProWritingAid’s Realtime Report will find errors and make suggestions for improvements.

You can even use it on emails to your professors:

Try ProWritingAid with a free account.

How Can I Improve My Persuasion Skills?

You can develop your powers of persuasion every day just by observing what’s around you.

• How is that advertisement working to convince you to buy a product?
• How is a political candidate arguing for you to vote for them?
• How do you “argue” with friends about what to do over the weekend, or convince your boss to give you a raise?
• How are your parents working to convince you to follow a certain academic or career path?

As you observe these arguments in action, evaluate them. Why are they effective or why do they fail?

How could an argument be strengthened with more (or less) emphasis on ethos, logos, and pathos?

Every argument is an opportunity to learn! Observe them, evaluate them, and use them to perfect your own powers of persuasion.

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Allison Bressmer is a professor of freshman composition and critical reading at a community college and a freelance writer. If she isn’t writing or teaching, you’ll likely find her reading a book or listening to a podcast while happily sipping a semi-sweet iced tea or happy-houring with friends. She lives in New York with her family. Connect at linkedin.com/in/allisonbressmer.

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Artificial Intelligence

Eap persuasive essays worksheet - reading and writing: matching, essay outline, gap-fill, essay writing, peer review - speaking activity: discussion - group work - upper-intermediate (b2) - 90 minutes.

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Eap persuasive essays worksheet - writing exercises: identifying, paraphrasing, writing sentences, paragraph writing - upper-intermediate (b2) - 75 minutes.

Introduction to Persuasive Essays

Eap persuasive essays worksheet - reading and writing exercises: matching, writing sentences, identifying, paraphrasing, writing an outline and essay, peer review - upper-intermediate (b2) - 90 minutes.

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Writing Persuasive Essays

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Introductory Paragraphs

Attention Catchers

Attention catching techniques.

• Asking a Question: This is my favorite technique because it can be used on any topic at any time. Additionally, it has a strong rhetorical effect on readers: people are conditioned to think about questions because answers are often expected of them. When you ask a question in your paper, readers are more likely to consider your ideas. As with any attention catcher, you’ll want to take your time making a good one that begins persuading your audience immediately.
• Quotation: A wise person once said, “No matter what you’re trying to say, someone else has probably said it better.” I find that in most cases this statement is true. While you are unlikely to have access to the necessary resources to dig up quotes for a timed essay or standardized test, if you do have time (example: a high school application letter), using an appropriate quote is a classy way to start off your essay. Just be sure that the quote is connected to your topic in some easily identifiable way.
• Stay on Point: as with everything in your paper, your attention catcher, especially if it is an anecdote, should be related to your topic and position.
• Stay on Mode: Remember that you are writing a persuasive essay, not a narrative. Your anecdote should be limited to a few sentences, lest your writing may be perceived as off mode .
• Startling Fact or Statistic: Did you know that two out of three persuasive essays do not begin with a proper attention catcher? Using a startling fact or statistic is another great way to pique the reader’s interest, assuming that you can locate just such a fact. I’ve heard other people suggest that students should fabricate facts or statistics when other sources are unavailable, but I personally don’t support that approach as it seems academically dishonest.
• Imaginative Scenario: Picture this! You have forty-five minutes to write an essay and you need an attention catcher fast. What do you do? One way to do this is to create an imaginative scenario such as the one that I just described. Immerse your reader in an example of the problem and show them why they should care. Use descriptive writing and sensory details to either positively or negatively charge your writing; however, as with telling anecdotes, be careful not to stray off mode. Remember that your main purpose is to write arguments not to tell stories.
• Combinations: You might find yourself using some hybrid of two or more of these techniques, which is completely acceptable. You can begin with an imaginative scenario and end with a question. Try something wild. When it comes to writing, the most restrictive limitations are the bounds of your own imagination. I encourage you to stretch those bindings whenever you have the opportunity.

Preview of Main Points

Body paragraphs.

Main Points

Topic sentences, supporting details, persuasive essay thought stems.

• What I mean by this is…
• Another way to say this is…
• This connects to my argument because…
• The reason for this is that…
• To put it another way…
• This shows that…
• This is important because…
• For example…

Making the Connection

Concluding paragraphs, restatement of points, clinching statements.

• The Better World: The writer attempts to describe an idyllic scenario that will occur if their proposal is accepted. The sun will shine brighter and the sky will be bluer if the writer’s resolution is adopted, so to speak. Example: If students aren’t forced to wear uniforms, our school will have a much more pleasant and productive environment in which everyone will learn and grow.
• The Worst Case Scenario: The writer again attempts to describe a scenario, this time imagining how bad the world might become if their proposal is rejected. Fear is a highly motivating emotion, so the writer should strive to make their scenario as frightful as possible without sounding ridiculous. Example: If students are required to wear uniforms, the environment of our school will become drab and colorless, and the structure of our hallowed institution will be further from a college and closer to a prison.
• The Call to Action: Another good way to end your essay is to ask or demand that your reader take some action in support of your proposal. Perhaps you ask them to write a letter or email to their congressman or relevant authority. Perhaps you ask them to recycle their trash instead. The scope of your call is dependent on the topic. Example: If you understand how important it is for students to have the right to dress themselves, it is your civic duty to attend your local school counsel meeting and demand that this proposal be rejected.

86 Comments

Katrina hutchinson.

i love this and you should keep making more

i didnt mean to say that sorry i meant to say i love this and should keep making more videos like these

Austin Deines

I just want to thank you for your effort in helping to further student’s understanding of writing assignments. I’ve for one am very unfamiliar with college writing and greatly appreciate your guidance through this persuasive essay explanation.

Esra Ghozlan

This is beyond amazing! Thank you so much for sharing this. I definitely will be using your videos and worksheets in my writing classes.

Mónica Fernández de Ortega

I really appreciate the existence of websites like this. You have done a lot of work, great work, thanks for sharing.

I am so grateful for this tremendous work that provides instruction and creativity for students being homeschooled or in a traditional classroom. Kudos!!!

Alicia John

Thank you for this explanation … as a new English teacher you work is so very helpful to me and my students… Thanks again.

This website is my go-to for english worksheets. Thank you so so much!

Ng Lay Sion

Thank you so much for having this website. I feel like I have just found a pice of gold! I will be using your worksheets in my class and once again, thank you for your generosity and efforts.

Dhatri Singh

This website is really amazing!! I have just explored it partly yet, just seen the persuasive essay portion but found it really very helpful as I am preparing for a competition on this topic. Thanks a lot!!

lumnwi petar

persuasive piece #1 should students have less homework.

write and anrgument not a debate please!!!!

Both your video and online instructions and notes have been very helpful in demonstrating how to write an effective persuasive essay. Your information is presented clearly and concisely and in an appealing way. The examples your provide really made my middle school students understand and internalize the different aspects of effective essay writing! From one educator to another, thank you!

That’s kind of you to say. Thank you for visiting and taking the time to comment.

We teach students appreciation, so the least we can do is to truly thank you for your effort. It’s been really of a great help. You can’t imagine how such an explanation helped students here in my school NIS in KSA while writing their assignment. Again, thanks a lot. 🙂

Thanks this gave me a good understanding on how to write my essay!

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10.9 Persuasion

Learning objectives.

• Determine the purpose and structure of persuasion in writing.
• Identify bias in writing.
• Assess various rhetorical devices.
• Distinguish between fact and opinion.
• Understand the importance of visuals to strengthen arguments.
• Write a persuasive essay.

The Purpose of Persuasive Writing

The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued.

The idea of an argument often conjures up images of two people yelling and screaming in anger. In writing, however, an argument is very different. An argument is a reasoned opinion supported and explained by evidence. To argue in writing is to advance knowledge and ideas in a positive way. Written arguments often fail when they employ ranting rather than reasoning.

Most of us feel inclined to try to win the arguments we engage in. On some level, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as a valid one, not simply the right one.

The Structure of a Persuasive Essay

The following five features make up the structure of a persuasive essay:

• Introduction and thesis
• Opposing and qualifying ideas
• Strong evidence in support of claim
• Style and tone of language
• A compelling conclusion

Creating an Introduction and Thesis

The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and states the writer’s point of view.

Avoid forming a thesis based on a negative claim. For example, “The hourly minimum wage is not high enough for the average worker to live on.” This is probably a true statement, but persuasive arguments should make a positive case. That is, the thesis statement should focus on how the hourly minimum wage is low or insufficient.

Acknowledging Opposing Ideas and Limits to Your Argument

Because an argument implies differing points of view on the subject, you must be sure to acknowledge those opposing ideas. Avoiding ideas that conflict with your own gives the reader the impression that you may be uncertain, fearful, or unaware of opposing ideas. Thus it is essential that you not only address counterarguments but also do so respectfully.

Try to address opposing arguments earlier rather than later in your essay. Rhetorically speaking, ordering your positive arguments last allows you to better address ideas that conflict with your own, so you can spend the rest of the essay countering those arguments. This way, you leave your reader thinking about your argument rather than someone else’s. You have the last word.

Acknowledging points of view different from your own also has the effect of fostering more credibility between you and the audience. They know from the outset that you are aware of opposing ideas and that you are not afraid to give them space.

It is also helpful to establish the limits of your argument and what you are trying to accomplish. In effect, you are conceding early on that your argument is not the ultimate authority on a given topic. Such humility can go a long way toward earning credibility and trust with an audience. Audience members will know from the beginning that you are a reasonable writer, and audience members will trust your argument as a result. For example, in the following concessionary statement, the writer advocates for stricter gun control laws, but she admits it will not solve all of our problems with crime:

Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.

Such a concession will be welcome by those who might disagree with this writer’s argument in the first place. To effectively persuade their readers, writers need to be modest in their goals and humble in their approach to get readers to listen to the ideas. See Table 10.5 “Phrases of Concession” for some useful phrases of concession.

Table 10.5 Phrases of Concession

Try to form a thesis for each of the following topics. Remember the more specific your thesis, the better.

• Foreign policy
• Television and advertising
• Stereotypes and prejudice
• Gender roles and the workplace
• Driving and cell phones

Collaboration

Please share with a classmate and compare your answers. Choose the thesis statement that most interests you and discuss why.

Bias in Writing

Everyone has various biases on any number of topics. For example, you might have a bias toward wearing black instead of brightly colored clothes or wearing jeans rather than formal wear. You might have a bias toward working at night rather than in the morning, or working by deadlines rather than getting tasks done in advance. These examples identify minor biases, of course, but they still indicate preferences and opinions.

Handling bias in writing and in daily life can be a useful skill. It will allow you to articulate your own points of view while also defending yourself against unreasonable points of view. The ideal in persuasive writing is to let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and a respectful and reasonable address of opposing sides.

The strength of a personal bias is that it can motivate you to construct a strong argument. If you are invested in the topic, you are more likely to care about the piece of writing. Similarly, the more you care, the more time and effort you are apt to put forth and the better the final product will be.

The weakness of bias is when the bias begins to take over the essay—when, for example, you neglect opposing ideas, exaggerate your points, or repeatedly insert yourself ahead of the subject by using I too often. Being aware of all three of these pitfalls will help you avoid them.

The Use of I in Writing

The use of I in writing is often a topic of debate, and the acceptance of its usage varies from instructor to instructor. It is difficult to predict the preferences for all your present and future instructors, but consider the effects it can potentially have on your writing.

Be mindful of the use of I in your writing because it can make your argument sound overly biased. There are two primary reasons:

• Excessive repetition of any word will eventually catch the reader’s attention—and usually not in a good way. The use of I is no different.
• The insertion of I into a sentence alters not only the way a sentence might sound but also the composition of the sentence itself. I is often the subject of a sentence. If the subject of the essay is supposed to be, say, smoking, then by inserting yourself into the sentence, you are effectively displacing the subject of the essay into a secondary position. In the following example, the subject of the sentence is underlined:

Smoking is bad.

I think smoking is bad.

In the first sentence, the rightful subject, smoking , is in the subject position in the sentence. In the second sentence, the insertion of I and think replaces smoking as the subject, which draws attention to I and away from the topic that is supposed to be discussed. Remember to keep the message (the subject) and the messenger (the writer) separate.

Developing Sound Arguments

Does my essay contain the following elements?

• An engaging introduction
• A reasonable, specific thesis that is able to be supported by evidence
• A varied range of evidence from credible sources
• Respectful acknowledgement and explanation of opposing ideas
• A style and tone of language that is appropriate for the subject and audience
• Acknowledgement of the argument’s limits
• A conclusion that will adequately summarize the essay and reinforce the thesis

Fact and Opinion

Facts are statements that can be definitely proven using objective data. The statement that is a fact is absolutely valid. In other words, the statement can be pronounced as true or false. For example, 2 + 2 = 4. This expression identifies a true statement, or a fact, because it can be proved with objective data.

Opinions are personal views, or judgments. An opinion is what an individual believes about a particular subject. However, an opinion in argumentation must have legitimate backing; adequate evidence and credibility should support the opinion. Consider the credibility of expert opinions. Experts in a given field have the knowledge and credentials to make their opinion meaningful to a larger audience.

For example, you seek the opinion of your dentist when it comes to the health of your gums, and you seek the opinion of your mechanic when it comes to the maintenance of your car. Both have knowledge and credentials in those respective fields, which is why their opinions matter to you. But the authority of your dentist may be greatly diminished should he or she offer an opinion about your car, and vice versa.

In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.

The word prove is frequently used in the discussion of persuasive writing. Writers may claim that one piece of evidence or another proves the argument, but proving an argument is often not possible. No evidence proves a debatable topic one way or the other; that is why the topic is debatable. Facts can be proved, but opinions can only be supported, explained, and persuaded.

On a separate sheet of paper, take three of the theses you formed in Note 10.94 “Exercise 1” , and list the types of evidence you might use in support of that thesis.

Using the evidence you provided in support of the three theses in Note 10.100 “Exercise 2” , come up with at least one counterargument to each. Then write a concession statement, expressing the limits to each of your three arguments.

Using Visual Elements to Strengthen Arguments

Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.

Quantitative visuals present data graphically. They allow the audience to see statistics spatially. The purpose of using quantitative visuals is to make logical appeals to the audience. For example, sometimes it is easier to understand the disparity in certain statistics if you can see how the disparity looks graphically. Bar graphs, pie charts, Venn diagrams, histograms, and line graphs are all ways of presenting quantitative data in spatial dimensions.

Qualitative visuals present images that appeal to the audience’s emotions. Photographs and pictorial images are examples of qualitative visuals. Such images often try to convey a story, and seeing an actual example can carry more power than hearing or reading about the example. For example, one image of a child suffering from malnutrition will likely have more of an emotional impact than pages dedicated to describing that same condition in writing.

Writing at Work

When making a business presentation, you typically have limited time to get across your idea. Providing visual elements for your audience can be an effective timesaving tool. Quantitative visuals in business presentations serve the same purpose as they do in persuasive writing. They should make logical appeals by showing numerical data in a spatial design. Quantitative visuals should be pictures that might appeal to your audience’s emotions. You will find that many of the rhetorical devices used in writing are the same ones used in the workplace. For more information about visuals in presentations, see Chapter 14 “Creating Presentations: Sharing Your Ideas” .

Writing a Persuasive Essay

Choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.

Start by acknowledging and explaining points of view that may conflict with your own to build credibility and trust with your audience. Also state the limits of your argument. This too helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated.

Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.

Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis. See Chapter 15 “Readings: Examples of Essays” to read a sample persuasive essay.

Choose one of the topics you have been working on throughout this section. Use the thesis, evidence, opposing argument, and concessionary statement as the basis for writing a full persuasive essay. Be sure to include an engaging introduction, clear explanations of all the evidence you present, and a strong conclusion.

Key Takeaways

• The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
• An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
• A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
• It is essential that you not only address counterarguments but also do so respectfully.
• It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
• To persuade a skeptical audience, you will need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
• Make sure that your word choice and writing style is appropriate for both your subject and your audience.
• You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
• You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
• Facts are statements that can be proven using objective data.
• Opinions are personal views, or judgments, that cannot be proven.
• In writing, you want to strike a balance between credible facts and authoritative opinions.
• Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
• Qualitative visuals present images that appeal to the audience’s emotions.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Can You Convince Me? Developing Persuasive Writing

• Resources & Preparation
• Instructional Plan
• Related Resources

Persuasive writing is an important skill that can seem intimidating to elementary students. This lesson encourages students to use skills and knowledge they may not realize they already have. A classroom game introduces students to the basic concepts of lobbying for something that is important to them (or that they want) and making persuasive arguments. Students then choose their own persuasive piece to analyze and learn some of the definitions associated with persuasive writing. Once students become aware of the techniques used in oral arguments, they then apply them to independent persuasive writing activities and analyze the work of others to see if it contains effective persuasive techniques.

Featured Resources

From Theory to Practice

• Students can discover for themselves how much they already know about constructing persuasive arguments by participating in an exercise that is not intimidating.  
• Progressing from spoken to written arguments will help students become better readers of persuasive texts.

Common Core Standards

This resource has been aligned to the Common Core State Standards for states in which they have been adopted. If a state does not appear in the drop-down, CCSS alignments are forthcoming.

State Standards

This lesson has been aligned to standards in the following states. If a state does not appear in the drop-down, standard alignments are not currently available for that state.

NCTE/IRA National Standards for the English Language Arts

• 4. Students adjust their use of spoken, written, and visual language (e.g., conventions, style, vocabulary) to communicate effectively with a variety of audiences and for different purposes.
• 5. Students employ a wide range of strategies as they write and use different writing process elements appropriately to communicate with different audiences for a variety of purposes.

Materials and Technology

• Computers with Internet access  
• PowerPoint  
• LCD projector (optional)  
• Chart paper or chalkboard  
• Sticky notes  
• Persuasive Strategy Presentation
• Persuasion Is All Around You  
• Persuasive Strategy Definitions  
• Check the Strategies  
• Check the Strategy  
• Observations and Notes  
• Persuasive Writing Assessment

Preparation

Student Objectives

Students will

• Work in cooperative groups to brainstorm ideas and organize them into a cohesive argument to be presented to the class  
• Gain knowledge of the different strategies that are used in effective persuasive writing  
• Use a graphic organizer to help them begin organizing their ideas into written form  
• Apply what they have learned to write a persuasive piece that expresses their stance and reasoning in a clear, logical sequence  
• Develop oral presentation skills by presenting their persuasive writing pieces to the class  
• Analyze the work of others to see if it contains effective persuasive techniques

Session 1: The Game of Persuasion

Home/School Connection: Distribute Persuasion Is All Around You . Students are to find an example of a persuasive piece from the newspaper, television, radio, magazine, or billboards around town and be ready to report back to class during Session 2. Provide a selection of magazines or newspapers with advertisements for students who may not have materials at home. For English-language learners (ELLs), it may be helpful to show examples of advertisements and articles in newspapers and magazines.

Session 2: Analysis of an Argument

Home/School Connection: Ask students to revisit their persuasive piece from Persuasion Is All Around You . This time they will use Check the Strategies to look for the persuasive strategies that the creator of the piece incorporated. Check for understanding with your ELLs and any special needs students. It may be helpful for them to talk through their persuasive piece with you or a peer before taking it home for homework. Arrange a time for any student who may not have the opportunity to complete assignments outside of school to work with you, a volunteer, or another adult at school on the assignment.

Session 3: Persuasive Writing

Session 4: Presenting the Persuasive Writing

• Endangered Species: Persuasive Writing offers a way to integrate science with persuasive writing. Have students pretend that they are reporters and have to convince people to think the way they do. Have them pick issues related to endangered species, use the Persuasion Map as a prewriting exercise, and write essays trying to convince others of their points of view. In addition, the lesson “Persuasive Essay: Environmental Issues” can be adapted for your students as part of this exercise.  
• Have students write persuasive arguments for a special class event, such as an educational field trip or an in-class educational movie. Reward the class by arranging for the class event suggested in one of the essays.

Student Assessment / Reflections

• Compare your Observations and Notes from Session 4 and Session 1 to see if students understand the persuasive strategies, use any new persuasive strategies, seem to be overusing a strategy, or need more practice refining the use of a strategy. Offer them guidance and practice as needed.  
• Collect both homework assignments and the Check the Strategy sheets and assess how well students understand the different elements of persuasive writing and how they are applied.  
• Collect students’ Persuasion Maps and use them and your discussions during conferences to see how well students understand how to use the persuasive strategies and are able to plan their essays. You want to look also at how well they are able to make changes from the map to their finished essays.  
• Use the Persuasive Writing Assessment to evaluate the essays students wrote during Session 3.
• Calendar Activities
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The Persuasion Map is an interactive graphic organizer that enables students to map out their arguments for a persuasive essay or debate.

This interactive tool allows students to create Venn diagrams that contain two or three overlapping circles, enabling them to organize their information logically.

• Print this resource

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• Kindergarten K

Teaching Argumentation and Persuasion: 6 Engaging Activities Beyond the Argumentative Essay

There are many engaging activities to use when teaching argumentation and persuasion beyond the classic essay. While the argumentative essay can certainly be effective, try something new with one of these 6 engaging activities. Your students will be excited and eager to apply argumentation and persuasion in the classroom and beyond.

When it comes to teaching argumentation and persuasion, I’m like a kid on Christmas morning. I’m eager, excited, and full of energy. Yet, over the years, I’ve found that my students don’t always meet me with the same enthusiasm. Instead, they roll their figurative eyes at the thought of writing yet another essay.

I had to do something to save my favorite holiday– I mean unit– of the year.

I’ve spent more hours than I’d like to admit, wracking my brain for activities that would make teaching argumentation and persuasion, dare I say, fun! But the time and effort paid off. When I started implementing activities beyond the argumentative essays, my students were engaged and active participants. It was a win-win.

Lucky for you, I’ve done the work (and put in the time) so you don’t have to. Instead, simply keep reading to uncover some of my secret weapons for teaching argumentation and persuasion. The following activities can be used instead of or in conjunction with the classic argumentative essay. It’s totally up to you and what will best suit your students’ needs. Regardless, you don’t have to spend the hours brainstorming from square one. You can thank me later. In the meantime, read on, my teacher friends!

Laying the Foundation for Teaching Argumentation and Persuasion

Before jumping into one of the activities below, you need to set your students up for success. Therefore, be sure to teach the essential concepts for effective argumentation and persuasion. Afterall, both argumentation and persuasion are cornerstone communication skills in the 21st century.

So, not only do you want to do these topics justice for the sake of your classroom. But, they’re also some of the most transferable skills your students will use in the real world.

Note: if you’re just looking for the activities, no problem! Keep scrolling– I promise they’re there.

Understanding the Difference Between Argumentation and Persuasion

While these two topics are often taught together, it’s important for students to know that they aren’t exactly synonyms. Instead, you could argue (see what I did there) these two concepts act as compliments to one another. In many cases, persuasion can strengthen an argument, and vice versa. But again, they’re not exactly the same when it comes to speaking or writing. (However, I find it useful to remind students of one of the most important aspects they do share: there has to be at least two sides.) You can clarify the major differences between the two by looking at the main goal for each type of writing or speech:

• The goal of argumentative writing is to get the audience to acknowledge your stance on a topic. Moreover, a strong argument shows the reader your viewpoint is valid and deserves consideration. Therefore, argumentative writing is heavily rooted in logic and facts and addressed counterclaims.
• Goal of persuasive writing is to get the audience to agree with you and your stance on a particular topic or viewpoint. While logic most certainly strengthens persuasion, there is also a heavy emphasis on emotional elements as well.

The truth is, the two are often used hand in hand in the real world with everything from marketing and public service campaigns to politics and law. And, in most cases, persuasive writing is more personal and passionate for students. Therefore, I strive to teach the two together to increase student engagement and real word application. Talk about a dream duo for students and teachers alike!

Rhetoric and Rhetorical Appeals

I absolutely love comparing persuasion and argumentation to art. Why? Because it’s a true craft. Do I explain it that way to my students? Abso-freakin-lutely. Why? Because they need to understand that presenting a sound and persuasive argument is a skill. That these writing and speaking skills take time and effort to develop.

Enter: Rhetoric. I always begin this unit by defining argumentation, persuasion, and rhetoric, explaining how the latter literally means the art of persuasion. Then, I introduce the three main rhetorical appeals (shout out Aristotle). Rather than simply giving the students the definitions of ethos, pathos, and logos, I begin by asking questions to help reveal the definitions. Here are some of the questions I use– and that you can most certainly steal for your own classroom:

• To introduce ethos , I ask, “Who would you trust to give advice about toothpaste? Why?”
• To introduce logos , I might ask, “If you wanted to learn how to build a successful business, what is the benefit of a successful entrepreneur giving you step-by-step guidance?”
• To introduce pathos , I ask, “Think about a time where you got emotional during a commercial, song, or movie. What was it that made you so emotional?”

The Power of Words

Once students have an understanding of these essential definitions, it’s time to move on to a more abstract, yet highly significant, concept: the power of words. This is where I introduce the importance (and power) of diction. This is the perfect time to explain how words impact reader/audience experience.

One of the simplest examples to make a case for this claim is asking students to analyze the difference between the terms house and home. I’ve never had a class not come to the conclusion that a house is a structure and place of living, where a home is a place filled with love.

To round out the discussion on why and how words have an impact on the audience, introduce connotation and denotation. Spending a handful of minutes explaining the emotional meaning behind words (connotation) can be a game changer. It reminds students that there is, in fact, emotional power in the words we use. To drive the point home, you can ask them to compare times when they were upset vs. angry vs. furious.

A Fun and Engaging Warm-Up Activity for Teaching Argumentation and Persuasion

What tween or teen doesn’t like arguing with adults? (Trust me. They’re far and few between.) In other words, students will eat this activity up. Rather than focusing on deep and heavy topics that require a great deal of research and unpacking, this activity is a lighthearted warm-up. The goal is to get students to start thinking about what goes into a sound and persuasive argument.

• Arguing with “Adults”

Working independently or in small groups, students will pick a “silly” or lighthearted topic. Encourage them to think of things they’d like to convince their parents, teachers, or other adults. Since these topics are light hearted and often come from a place of passion, students will have no problem coming up with reasons why their curfew should be extended by an hour or two or why homework should be abolished. They’re excited to argue why their parents should buy them a car or why a puppy is a must-have addition to their family.

Next, allow students five minutes to choose a topic and brainstorm their argument. Then, give them 10-20 minutes to write their argument. (The timing of this activity is flexible, so you can adjust it based on the structure of your class.) After they write out their argument, it’s time to share– and let the discussion unfold. As each student (or group) shares their argument, have fun playing devil’s advocate. Challenge them to push their arguments and reasoning further.

While you might want to guide the students through the discussion, let them really come to terms with the idea of what makes a sound and persuasive argument. And if you really want to play up the fun? Challenge the other students to play that role! Have your students in the audience play the role of the adults to whom the argument is targeted. This will challenge students to find holes in the arguments, brainstorming ways to make an argument even stronger. Additionally, it challenges them to think about the importance of audience perspective , looking beyond their own interests, blind spots, and biases. The end result? Develop a list of student generated “check-points” for an argument that is both powerful and persuasive.

Engaging Activities for Teaching Argumentation and Persuasion

Watching TV. Driving down the highway. Scrolling through social media. The art of argumentation and persuasion are everywhere . So, why not bring some of those real-life examples to your classroom? Because the truth is, persuasion and argumentation comes in all shapes and sizes. Therefore, it might be time to look beyond the traditional argumentative essay. And with these activities, you can.

An oldie but a goodie. In fact, discussing teaching argumentation and persuasion wouldn’t feel right without some sort of debate. So, to begin this student-centered activity, select (or have students choose) a topic to argue. This can be a murder or crime– and you can even have fun with historical topics like the Salem witch trials if it’s around Halloween or you’re reading The Crucible . Alternatively, you can root your debate in an ethical dilemma or an essential question. Generally speaking, you can look toward real life events or literature for inspiration. You can even head to your state bar association website for mock trial resources and cases– like these from the state of NH . As long as there is evidence to be found and a case to make, you should be good to go.

Before really diving into the mock trial, spend time reviewing the basics of the justice system and trials. Then, once you choose your topic, divide students into teams of prosecution and defense. Once the teams are determined, students can dive into researching and crafting their arguments. However, be sure to emphasize the need for evidence based claims while also discussing the power of persuasion in the courtroom. (There are plenty of video clips you can show and analyze to see these two elements in action.) Each group, both the prosecution and defense, are responsible for crafting an opening statement, a claim, a rebuttal, and a closing statement. For smaller classes, you can serve as the judge and jury. For larger classes, you can run several trials, letting the other groups act as the jury if they’re not presenting. Either way, students will be far more eager to win the jury over with their evidence than they are to write a paper.

There’s no better way for students to show off their new persuasive skills and knowledge of ethos, logos, and pathos than to craft their own arguments. And a mock trial allows them to do so in a way other than the classic essay. But with a verdict on the line, there’s a lot at stake. Therefore, this activity amps up eager participation.

Mock Trial Teacher Tip. Mock trials make debating more exciting– especially if you really play up the trial theme. (Have an old graduation gown? Use it as the judge’s robe! A wig? Yes please! A gavel? A must.)  So, grab your gavel and give this engaging activity a try!

• Students Do Shark Tank

This activity brings the worlds of business, marketing, and advertisements into the conversation. Talk about real world connection! Most older students will be familiar with this show. However, it’s always fun to show a clip for an episode or two just in case. Plus. Who doesn’t love watching videos in class? (Teachers and students alike.) Shark Tank is all about the pitch. So, have fun replicating this idea in your classroom! And instead of presenting to the likes of Mark Cuban, students will present to you . If you’re able, try getting a few other guest sharks on the “show”.

Before diving into the project, in addition to watching a few clips of the show, take some time to analyze the world of advertising. Encourage students to find connections between argumentative and persuasive writing and real-life commercials, social media campaigns, and print advertisements. Then, put students in small groups and together they will create their own product. Alternatively, you can have them pick an existing product they’re passionate about. Then, the fun begins.

Using their new knowledge of persuasive language techniques and argumentation, students must convince the sharks to invest in their product! For a fun twist that gets everyone involved, let the audience in on the investments. Print out a set amount of “money” for each student. After all the presentations, allow them to “invest” in their favorite products. As for the presentations themselves, I like to require a visual advertisement– like a poster– and a written component– like an elevator pitch. Students can then display their visuals as they give their speech. Later, students can view all of the visuals as they decide where to “invest” their money.

Shark Tank Teacher Tip. Looking to beef up the argumentative writing side of things? You can have students submit a short research-based argumentative paper that supports the need for their product. Regardless of the specifics, students will be eager to dive into this activity with such real world application.

• Speech Remix

From Abraham Lincoln’s  “The Gettysburg Address” and Martin Luther King Jr.’s “I Have a Dream,” history has its fair share of powerful speeches. And they’re great examples of argumentation and persuasion as well. So, begin this activity by analyzing a mentor text as a class. Then, turn it over to the students to showcase their knowledge on their own.

Have students choose a historical speech (you can refer to this bank of speeches here ) to analyze. They can turn in annotations or a short response analyzing the rhetoric of their chosen speech. Here’s the twist. After analyzing the speech, they then use it as a mentor text, implementing its sentence structure, tone and rhetorical techniques as they write their own speech. This is where student choice really kicks up a notch. Allow students to choose a topic, cause, or issue they feel passionate about. However, I always recommend having a list of potential topics on hand for students who need a little more guidance.

Additionally, it might be useful to encourage a backwards design approach. Have students select their topic first, and then find a speech that is a good match. For example, a social justice issue might pair well with Martin Luther King Jr.’s “I Have a Dream” speech. However, be sure students choosing unique and more modern topics are not dissuaded if they can’t find the perfect match. Regardless, in the end, this activity pays homage to great speeches of the past while allowing students to take ownership as they apply the argumentative and persuasive techniques to modern day.

Speech Remix Teacher Tip. Why limit yourself to the four walls of your classroom? This activity is a perfect opportunity for cross-curricular collaboration. Consider reaching out to the history teachers and focus your class study on a speech that lines up with the social studies curriculum. This will allow students to have a more in depth background knowledge, giving them more context for the speaker’s rhetorical approach. Similarly, a speech of this caliber might be less intimidating if they understand the context, allowing them to really focus on the rhetorical approach.

• #Influencer

In the age of social media, companies make a pretty penny using influencer campaigns. And it’s really quite fitting. Afterall, argumentation and persuasion is all about influence . So, to kick off this activity, spend some time looking at social media ads and influencer accounts. Be sure to analyze everything from photos to captions to hashtags.

After looking at real word examples, it’s time for students to take on the role of an “influencer” – they can be themselves or create an influencer persona. The next step is for them to choose which product of service they are “fit” to promote and, ideally, sell. Students should pick something they have experience with or knowledge about, from video games to make-up. Then, have students write a letter to the “company” (aka you) to convince them that they are capable of being an influencer. This is where they really need to tap into ethos. They should clearly explain why they are a reputable source and should be trusted to sell “your” product. If they’ve convinced you, then they can sign a “contract” (aka the assignment requirements) that outlines the agreement.

Here’s where the fun and creativity happens. While you can determine the specific requirements, students should create a portfolio of campaign materials to promote their chosen product. This is where you can determine how in depth or brief you want the assignment to be. The portfolio can include artifacts like a series of social media posts, youtube videos or scripts, an email funnel, or even blog posts– or a portfolio combining various types of artifacts.

#Influencer Teacher Tip. If you’re looking to amp up the requirements and turn this into a unit-long assignment or a full blown summative assessment, you totally can. Consider adjusting the assignment to be a multigenre project of sorts. Present students with a list and overview of various genres they can include as part of their project. Then, let them select the ones they wish to include in their multigenre portfolio.

• PSA – The Passion Project

The name alone screams engagement, right? Even better, this activity is engaging.  Instead of assigning a list of overused (and sometimes outdated) argumentative prompts, let students take the reins by choosing a topic that matters to them . So, after teaching your students about rhetorical appeals, the appropriate use of persuasion, and the basics of argumentative writing, let students showcase their newfound skills with the PSA Passion Project. In this project, rather than simply writing an essay for the sake of getting grades, students are diving into an issue of their choice in hopes of raising awareness.

Begin by having students select a social or environmental issue that is important to them. These can range from animal testing in the beauty industry to the impact of social media on mental health. In other words, there’s a wide variety of topics out there, so your students are bound to find something that matters to them. Then, they must plan, develop, and create a public service announcement campaign around the issue. This is where you can really drive home the idea of call to action with persuasion. The challenge with the PSA assignment is crafting an argument that is applicable and persuasive for a mass audience. Afterall, when it comes to wide-spread change, there is power in numbers. (This activity can serve as its own unit or work in conjunction with the study of classic essays like “On The Duty of Civil Disobedience” by Thoreau or “A Letter From Birmingham County Jail” by MLK Jr..

This activity has plenty of room for creativity and student choice. However, that doesn’t mean you have to give up a writing component. Instead, require students to complete a minimum of two items: a written piece and a visual or media element. The writing pieces can range from a more traditional argumentative essay to back up their media component. Alternatively, they can write a speech, persuasive letter, or educational blog post. Then, for the media components, they can create a poster, a video, a social media post, or an infographic– just to name a few. Now, if you’re really looking to diversify the elements of this project, consider turning the PSA Passion Project into a full blown multigenre project!

PSA Passion Project Teacher Tip. Despite your best efforts, some students will claim they can’t find a topic they’re passionate about. (Teenagers.) That’s why I always come prepared with a list of topics students can choose from. Even students eager to choose their own topic might like to see a list for inspiration. Save yourself some time by giving them ideas from this list of engaging argumentative writing prompts!

A Final Note on the Art of Teaching Argumentation and Persuasion

Remember, I’m not saying traditional essays are bad. But I think it’s worth looking beyond the traditions and asking ourselves, how can we make this better ? Better for the students. More reflective of and applicable to the world we live in. If there’s some fun to be had along the way, so be it! (In fact, I encourage it!)

So, as you go one to try any one (or all!) of these activities in your classroom, feel free to make adjustments as needed. And If you’re still looking for a more traditional essay to be your summative assessment, that’s A-OK too! In fact, the activities above can be shortened and adjusted to serve as a mini-lesson or formative assignments before writing a more traditional argumentative essay.

The bottom line is this…

Ever since I changed my approach to teaching argumentation and persuasion, it’s become something my students and I enjoy together . Imagine that!

1 thought on “Teaching Argumentation and Persuasion: 6 Engaging Activities Beyond the Argumentative Essay”

awesome advice and ideas. My semester just got a lot better!!!

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• Grades 6-12
• School Leaders

Creative Ways to Use Graphic Novels in the Classroom! 🎥

40 Strong Persuasive Writing Examples (Essays, Speeches, Ads, and More)

Learn from the experts.

The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of interesting persuasive essay ideas here! )

• Persuasive Essays
• Persuasive Speeches
• Advertising Campaigns

Persuasive Essay Writing Examples

From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top persuasive essay writing examples.

Professions for Women by Virginia Woolf

Sample lines: “Outwardly, what is simpler than to write books? Outwardly, what obstacles are there for a woman rather than for a man? Inwardly, I think, the case is very different; she has still many ghosts to fight, many prejudices to overcome. Indeed it will be a long time still, I think, before a woman can sit down to write a book without finding a phantom to be slain, a rock to be dashed against. And if this is so in literature, the freest of all professions for women, how is it in the new professions which you are now for the first time entering?”

The Crisis by Thomas Paine

Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”

Politics and the English Language by George Orwell

Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”

Letter From a Birmingham Jail by Dr. Martin Luther King Jr.

Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”

Civil Disobedience by Henry David Thoreau

Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”

Go Gentle Into That Good Night by Roger Ebert

Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”

The Way to Wealth by Benjamin Franklin

Sample lines: “Methinks I hear some of you say, must a man afford himself no leisure? I will tell thee, my friend, what Poor Richard says, employ thy time well if thou meanest to gain leisure; and, since thou art not sure of a minute, throw not away an hour. Leisure is time for doing something useful; this leisure the diligent man will obtain, but the lazy man never; so that, as Poor Richard says, a life of leisure and a life of laziness are two things.”

The Crack-Up by F. Scott Fitzgerald

Sample lines: “Of course all life is a process of breaking down, but the blows that do the dramatic side of the work—the big sudden blows that come, or seem to come, from outside—the ones you remember and blame things on and, in moments of weakness, tell your friends about, don’t show their effect all at once.”

Open Letter to the Kansas School Board by Bobby Henderson

Sample lines: “I am writing you with much concern after having read of your hearing to decide whether the alternative theory of Intelligent Design should be taught along with the theory of Evolution. … Let us remember that there are multiple theories of Intelligent Design. I and many others around the world are of the strong belief that the universe was created by a Flying Spaghetti Monster. … We feel strongly that the overwhelming scientific evidence pointing towards evolutionary processes is nothing but a coincidence, put in place by Him. It is for this reason that I’m writing you today, to formally request that this alternative theory be taught in your schools, along with the other two theories.”

Open Letter to the United Nations by Niels Bohr

Sample lines: “Humanity will, therefore, be confronted with dangers of unprecedented character unless, in due time, measures can be taken to forestall a disastrous competition in such formidable armaments and to establish an international control of the manufacture and use of the powerful materials.”

Persuasive Speech Writing Examples

Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.

I Have a Dream by Dr. Martin Luther King Jr.

Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”

Woodrow Wilson’s War Message to Congress, 1917

Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”

Chief Seattle’s 1854 Oration

Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”

Women’s Rights Are Human Rights, Hillary Rodham Clinton

Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”

I Am Prepared to Die, Nelson Mandela

Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”

The Struggle for Human Rights by Eleanor Roosevelt

Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”

Freedom From Fear by Aung San Suu Kyi

Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”

Harvey Milk’s “The Hope” Speech

Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”

The Union and the Strike, Cesar Chavez

Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”

Nobel Lecture by Malala Yousafzai

Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”   

Persuasive Writing Examples in Advertising Campaigns

Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.

Nike: Just Do It

The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports-star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.

Dove: Real Beauty

Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.

Wendy’s: Where’s the Beef?

Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.

De Beers: A Diamond Is Forever

A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.

Volkswagen: Think Small

Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.

American Express: Don’t Leave Home Without It

AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.

Skittles: Taste the Rainbow

These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.

Maybelline: Maybe She’s Born With It

Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.

Coca-Cola: Share a Coke

Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.

Always: #LikeaGirl

Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.   

Editorial Persuasive Writing Examples

Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.

Yes, Virginia, There Is a Santa Claus (1897)

Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”

What’s the Matter With Kansas? (1896)

Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”

America Can Have Democracy or Political Violence. Not Both. (The New York Times)

Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”

The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)

Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”

If We Want Wildlife To Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)

Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”   

Persuasive Review Writing Examples

Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.

The Great Gatsby (The Chicago Tribune, 1925)

Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”

Harry Potter and the Sorcerer’s Stone (The Washington Post, 1999)

Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”

Twilight (The Telegraph, 2009)

Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”

To Kill a Mockingbird (Time, 1960)

Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”

The Diary of Anne Frank (The New York Times, 1952)

Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”   

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Persuasive Lesson Plans and Activities

Explore ready-made resources and discover how to teach the key concepts behind each Step.

Lesson plans

• This series of sample lesson plans demonstrates how to teach the Seven Steps activities using the explicit teaching model – I Do, We Do, You Do.
• Each lesson plan includes relevant links to the Australian Curriculum and NAPLAN marking criteria, plus a learning intention and success criteria to assist with planning and assessment.
• Become a Teacher Hub member to access the full range of Seven Steps Lesson Plans.

Think First, Write Second

STEP Step 1: Plan for Success PURPOSE Teach RESOURCE TYPE Lesson plan YEAR 3–6 RELATED

• Learn how to brainstorm and select great ideas for a persuasive text.
• Students work in groups to come up with several arguments for and against a topic.

• These templates promote creative thinking and encourage students to have fun with the Seven Steps.
• We have a range of templates available for students of all ages and ability levels (see  Teacher Hub  for more). Students can write or draw on the templates; many are editable PDFs that can be used electronically.

For and Against Topic Brainstorm

STEP Step 1: Plan for Success PURPOSE Apply RESOURCE TYPE Template YEAR F–10

• This editable template is left blank to fill with a ‘for and against’ topic of your choice.
• Teach students to brainstorm ideas for and against a topic before picking a side

Planning tools

• Need tips on how to implement the Seven Steps? We have a selection of planning resources on Teacher Hub to help you with ideas and inspiration.

Writing Improvement Agenda

STEP All Steps PURPOSE Teach RESOURCE TYPE Planning YEAR  F–10 RELATED Bucking the trend with the Seven Steps

• A sample Term 4 planning document from Allenstown State School in Queensland.
• Amalgamates the NAPLAN marking criteria with the Seven Steps in a fortnightly scheme of work.

More persuasive resources

Explore more classroom resources and make persuasive writing fun with the Seven Steps!

Writing samples and exemplars

Discover the difference Seven Steps can make with these student writing samples. We also have ‘real world’ exemplars – discover how professional authors use the Seven Steps in narrative texts.

Picture writing prompts

These visual prompts offer fun and quick writing practice to develop your students’ writing skills, one Step at a time.

Other text types

Mastered persuasive writing? Explore more Seven Steps resources for narrative and informative writing!

Narrative writing

Lesson plans and activities to help your students create epic tales and become great storytellers.

Informative writing

Lesson plans and activities to help your students write engaging informative texts that bring facts to life.

Persuasive Writing Course

Step-by-Step guide to teaching the Seven Steps for persuasive writing.

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Printable Persuasive Essay Structure Worksheets

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Persuasive Writing Worksheets

Related ela standard: w.7.1.

When we use persuasion in our writing, we are trying to convince someone to believe our thoughts or opinions. The best way to do this is to appeal to the reader through clear and logical truths. The difficulty is realizing how hard you need to push. Some writers can be overly aggressive and scare readers away from their points, others can be too subtle, and their readers will drift off of course. The better understanding that you have of your readers, the easier it is to frame the conversation in such a way that it resonates with them and they will have a great deal of affinity towards the ideas that you present. The worksheets below help students begin to live through their different arguments and begin to position these thoughts at their readers.

Persuasive Writing Worksheets:

The Fundamentals - This is a brainstorming activity all kids should do before writing. We help you examine all the things that go into developing an effective persuasive essay.

Identifying Main Points & Writing Topic Sentences - Work on this one with a partner. Pick a topic, and write a good introductory paragraph. Then, switch papers with a partner. A

Getting Your Audience's Attention - Find the eye catching text. Put a check mark next to the more effective topic sentence. Explain why it is more effective than the other one.

Identifying Elements - Make sure to read the directions a few times. You will need to answer a series of questions along with it.

Effective Attention-Grabbers - An effective persuasive attention‐grabber should be an interesting fact or a short story that is the first sentence(s) in a paragraph. Does this make you want to have some pizza?

Write Your Own Concluding Paragraphs - You are given a topic to just run with. Write a concluding paragraph for each thesis below. Remember to include a call to action, summary of main points, and a statement to get them excited about the topic.

Topic Sentences for Body Paragraphs - Read the introductory paragraph, and create three topic sentences for each body paragraph.

Identifying Qualities of a Good Persuasive Essay - Find a good quality persuasive essay that's at the appropriate reading level for your students.

Brainstorming Persuasive Topic Ideas - In the box, brainstorm several topics that you can take a stand on. Pick your favorite, and write a paragraph and topic sentences for three body paragraphs.

Persuade Your Audience! - Pick one of the topics below, and write a persuasive essay. Be sure to include all the necessary elements of a persuasive essay.

Team Work - Get into groups of 5, and agree on a topic and a stance. Then, taking turns, have each group member write one paragraph of the essay (intro, 3 body, and concluding paragraph). Work together to create a cohesive essay.

Finish the Essay - Have you ever made a birdfeeder with a pinecone and peanut butter or reused a water jug for something?

Taking a Stand! - Write a persuasive introductory paragraph for each question based on your opinion.

Writing an Effective Persuasive Leads - Write a good persuasive lead that includes everything listed above. Make sure that it includes an attention‐ getter (first sentence), a clear statement of where you stand on the issue (pro or con), and a sentence that introduces the topics of the paragraphs for the rest of the paper.

Outlining a Persuasive Essay - The key to a good essay is outlining your main ideas before you begin writing.

How to Write a Persuasive Essay

When we are planning an academic essay with the purpose of convincing the reader that our opinion on the matter is more valid than others, we need to plan the way we present this carefully. Your main goal is to present as much factual evidence in a logical manner to support your argument.

Like any essay you start by planning your three main parts: introduction - body - conclusion. In the introduction you need to grab the reader’s attention this can best be done through the use of an emotional statement or thesis. You will also want to take a stance on an issue in this section. You also need to make sure that you present readers will a balanced argument that takes the opposing stances into consideration. If there is any background information that the reader needs, this is the place to present that to them.

You will then move on to the body of your work. This section requires you to offer as much supporting information as possible. Always defer to using hard facts that can’t really be disputed at all. The focus here should be on steering readers into believing the nature of your argument is fact based. The conclusion is often very simple to write if you are just restating your argument and highlighting all the evidence that followed.

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Home — Essay Samples — Life — Healthy Lifestyle — Essay On Persuasive Speech On Exercise

Essay on Persuasive Speech on Exercise

• Categories: Healthy Lifestyle

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Published: Mar 13, 2024

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What We Lost During Last Night’s Cringeworthy Debate

T he first presidential debate of this protracted presidential season was a horror show. Preceded by what seemed like weeks of excited speculation, idiotic predictions, and presumptive pre-debate analysis, when the debate actually happened, it demonstrated the dire choice that the two major political parties have given the electorate: pick the ranting liar and fear-mongering xenophobe, or choose the befuddled, stumbling man whose attempts to explain policy. (“I support Roe v. Wade , which had three trimesters”?) It was painful to watch.

One might rightly wonder what purpose presidential debates serve, particularly this year. We already know both candidates pretty well, and if we don’t, we have four more months to learn that Trump neither cares for the duties of office or the complexities of foreign affairs (and cultures), but does possess a talent for stirring up prejudice, for making people laugh, and for making them fearful. He does not answer questions. Last night, he avoided the question on the war in Gaza. He punted on the opioid crisis and climate change. He makes no appeal to decency, which is Biden’s forte (or was). But decency without backbone is what makes Biden appear, well, doddery. And we can watch that too until November. In fact, this otherwise consequential president seemed most focused when he talked about hitting a golf ball.

Read More: Calls for Biden to Step Aside Are About to Get Deafening

Part of the problem is that we live in a visual age. As a result, though we value them, our presumptive leaders become leaders even if they lack oratorical skills. In fact, it’s not surprising that the first well-known presidential debate , in 1960, occurred when television was a relatively new medium, and it did Richard Nixon no favors. No one remembers what he said, just how he looked. (Actually, the first televised debate, between candidates Adlai Stevenson and Dwight Eisenhower , took place four years earlier but without them; they used stand-ins, Eleanor Roosevelt and Margaret Chase Smith.) Before that, presidents depended on radio, with Franklin Delano Roosevelt’s “fireside chats” bringing him, and his voice, with its powers of persuasion, into one’s home. Before that, we debated in the public square of newspapers. Word, skillfully written, can change minds. Consider Lincoln and Douglas, a debate for a seat in the Senate, and the rest is history.

So oratory matters. The ability to persuade, through words, mattered. It still does, which is why last night’s debate was so chilling. When William Jennings Bryan was nominated by Democrats as their presidential candidate for the third time in 1908, even though he’d been unsuccessful twice before, it was because of his oratorical gift. His voice, once heard, was never forgotten. He could address a crowd of 20,000 and make the audience feel as though he spoke directly to each and everyone one of them and he understood what they needed. They called him the “Great Commoner.” He even started a newspaper so he could write column after column and deliver what amounted to sermons.

And, like all good orators, he knew how to perform. He did not want his tie too straight. Bryan practiced parts of his famous “Cross of Gold” speech , one of the most famous in American political history, for months and months before he delivered it in 1896 at the Democratic National Convention. He bounded onto the stage, raised his arms, and then spoke in the lyrical, cadenced phrases of Scripture. “We are fighting in the defense of our homes, our families, and posterity,” Bryan declared. “We have petitioned, and our petitions have been scorned; we have entreated, and our entreaties have been disregarded; we have begged, and they have mocked when our calamity came. We beg no longer; we entreat no more; we petition no more.” It was good stuff.

Read More: These Are the Biggest Moments in the First Presidential Debate

But performance needs substance. And so Bryan would eventually meet his nemesis when he was confronted by an orator even more practiced, clever, and dramatic than he. That was Clarence Darrow, the celebrated lawyer in rumpled clothes whose talent for mesmerizing juries with his impression of humility (some of which was genuine) was unparalleled. Though not a politician, or at least not a professional one, Darrow was a man who could deliver a rational argument with much emotion. It was a winning combination.

Take his defense of Nathan Leopold and Richard Loeb, two teenagers accused of the gruesome and motiveless murder of 14 year-old Bobby Franks. Darrow had Leopold and Loeb plead guilty to avoid a jury trial so he could argue before the judge that their lives should be spared. Claiming Leopold and Loeb were just adolescents, the products of genetics and environment, Darrow said they were essentially without free will. “They killed,” said Darrow, “because hey were made that way.” At the same time, let us not blindly and cruelly call for yet another death, he implored the judge. Let us acknowledge that capital punishment grows out of our primitive need for vengeance, and let’s acknowledge that our killing two defective, two abnormal adolescents would not prevent other impaired boys or malevolent men or vicious women from committing murder.

“I sometimes wonder whether I am dreaming, whether I am not living in centuries long gone by, when savagery roamed wild, and the world was wet with human blood?” he concluded at the trial’s end. It was a consummate performance: a rational argument topped off by an emotional one. Leopold and Loeb received life sentences.

When Darrow and Bryan confronted each other in the courtroom, both of them, like Biden and Trump, were considered past their prime. Certainly they weren’t vying for the Oval Office, and their confrontation took place in a court of law, not on a television set. But they were jousting over the meaning of America and America’s future with far more passion, compassion, and reasonableness than anything that happened last night on the debate stage. For all his faults, Bryan was an optimistic idealist who thought he could improve the lives of ordinary men and women. He was a progressive who sincerely believed—and fought for—such reforms as the government ownership of utilities, a graduated income tax, currency reform, woman's suffrage and, for better and worse, Prohibition, which, in his mind, would help purify the nation by abolishing alcoholism, child abuse, and violence against women.

But when he wanted to turn the country into a Christian theocracy, Darrow objected. Their showdown took place in the summer of 1925 over a law recently passed by the Tennessee legislature that barred teaching the theory of evolution in public schools. It later became known, famously, as the Scopes Trial .

Darrow volunteered to defend the young schoolteacher who had purposefully broken the law (to test it), and he mustered, once again, all his oratorical skills. “Ignorance and fanaticism are ever busy and needs feeding,” Darrow declared. “Today it is the public school teachers, tomorrow the private. The next day the preachers and the lecturers, the magazines, the books, the newspapers. After a while, it is the setting of man against man and creed against creed until with flying banners and beating drums we are marching backward to the glorious ages of the sixteenth century when bigots lighted fagots to burn the men who dared to bring any intelligence and enlightenment and culture to the human mind."

“No subject possesses the minds of men like religious bigotry and hate,” Darrow concluded, “and these fires are being lighted today in America.”

He spoke without notes. He was persuasive and passionate. That’s what I thought about—what we had lost—as I watched last night’s sad, cringeworthy debate.

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