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A complete guide to presenting UX research findings

In this complete guide to presenting UX research findings, we’ll cover what you should include in a UX research report, how to present UX research findings and tips for presenting your UX research.

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presenting UX research findings

User experience research sets out to identify the problem that a product or service needs to solve and finds a way to do just that. Research is the first and most important step to optimising user experience.

UX researchers do this through interviews, surveys, focus groups, data analysis and reports. Reports are how UX researchers present their work to other stakeholders in a company, such as designers, developers and executives.

In this guide, we’ll cover what you should include in a UX research report, how to present UX research findings and tips for presenting your UX research.

Components of a UX research report

How to write a ux research report, 5 tips on presenting ux research findings.

Ready to present your research findings? Let’s dive in.


There are six key components to a UX research report.


The introduction should give an overview of your UX research . Then, relate any company goals or pain points to your research. Lastly, your introduction should briefly touch on how your research could affect the business.

Research goals

Simply put, your next slide or paragraph should outline the top decisions you need to make, the search questions you used, as well as your hypothesis and expectations.

Business value

In this section, you can tell your stakeholders why your research matters. If you base this research on team-level or product development goals, briefly touch on those.


Share the research methods you used and why you chose those methods. Keep it concise and tailored to your audience. Your stakeholders probably don’t need to hear everything that went into your process.

Key learnings

This section will be the most substantial part of your report or presentation. Present your findings clearly and concisely. Share as much context as possible while keeping your target audience – your stakeholders – in mind.


In the last section of your report, make actionable recommendations for your stakeholders. Share possible solutions or answers to your research questions. Make your suggestions clear and consider any future research studies that you think would be helpful.

1. Define your audience

Most likely, you’ll already have conducted stakeholder interviews when you were planning your research. Taking those interviews into account, you should be able to glean what they’re expecting from your presentation.

Tailor your presentation to the types of findings that are most relevant, how those findings might affect their work and how they prefer to receive information. Only include information they will care about the most in a medium that’s easy for them to understand.

Do they have a technical understanding of what you’re doing or should you keep it a non-technical presentation? Make sure you keep the terminology and data on a level they can understand.

What part of the business do they work in? Executives will want to know about how it affects their business, while developers will want to know what technological changes they need to make.

2. Summarise

As briefly as possible, summarise your research goals, business value and methodology. You don’t need to go into too much detail for any of these items. Simply share the what, why and how of your research.

Answer these questions:

  • What research questions did you use, and what was your hypothesis?
  • What business decision will your research assist with?
  • What methodology did you use?

You can briefly explain your methods to recruit participants, conduct interviews and analyse results. If you’d like more depth, link to interview plans, surveys, prototypes, etc.

3. Show key learnings

Your stakeholders will probably be pressed for time. They won’t be able to process raw data and they usually don’t want to see all of the work you’ve done. What they’re looking for are key insights that matter the most to them specifically. This is why it’s important to know your audience.

Summarise a few key points at the beginning of your report. The first thing they want to see are atomic research nuggets. Create condensed, high-priority bullet points that get immediate attention. This allows people to reference it quickly. Then, share relevant data or artefacts to illustrate your key learnings further.

Relevant data:

  • Recurring trends and themes
  • Relevant quotes that illustrate important findings
  • Data visualisations

Relevant aspects of artefacts:

  • Quotes from interviews
  • User journey maps
  • Affinity diagrams
  • Storyboards

For most people you’ll present to, a summary of key insights will be enough. But, you can link to a searchable repository where they can dig deeper. You can include artefacts and tagged data for them to reference.


4. Share insights and recommendations

Offer actionable recommendations, not opinions. Share clear next steps that solve pain points or answer pending decisions. If you have any in mind, suggest future research options too. If users made specific recommendations, share direct quotes.

5. Choose a format

There are two ways you could share your findings in a presentation or a report. Let’s look at these two categories and see which might be the best fit for you.

Usually, a presentation is best for sharing data with a large group and when presenting to non-technical stakeholders. Presentations should be used for visual communication and when you only need to include relevant information in a brief summary.

A presentation is usually formatted in a:

  • Case studies
  • Atomic research nuggets
  • Pre-recorded video

If you’re presenting to a smaller group, technical stakeholder or other researchers, you might want to use a report. This gives you the capacity to create a comprehensive record. Further, reports could be categorised based on their purpose as usability, analytics or market research reports.

A report is typically formatted in a:

  • Notion or Confluence page
  • Slack update

You might choose to write a report first, then create a presentation. After the presentation, you can share a more in-depth report. The report could also be used for records later.

1. Keep it engaging

When you’re presenting your findings, find ways to engage those you’re presenting to. You can ask them questions about their assumptions or what you’re presenting to get them more involved.

For example, “What do you predict were our findings when we asked users to test the usability of the menu?” or “What suggestions do you think users had for [a design problem]?”

If you don’t want to engage them with questions, try including alternative formats like videos, audio clips, visualisations or high-fidelity prototypes. Anything that’s interactive or different will help keep their engagement. They might engage with these items during or after your presentation.

Another way to keep it engaging is to tell a story throughout your presentation. Some UX researchers structure their presentations in the form of Joseph Campbell’s Hero’s Journey . Start in the middle with your research findings and then zoom out to your summary, insights and recommendations.

2. Combine qualitative and quantitative data

When possible, use qualitative data to back up quantitative data. For example, include a visualisation of poll results with a direct quote about that pain point.

Use this opportunity to show the value of the work you do and build empathy for your users. Translate your findings into a format that your stakeholders – designers, developers or executives – will be able to understand and act upon.

3. Make it actionable

Actionable presentations are engaging and they should have some business value . That means they need to solve a problem or at least move toward a solution to a problem. They might intend to optimise usability, find out more about the market or analyse user data.

Here are a few ways to make it actionable:

  • Include a to-do list at the end
  • Share your deck and repository files for future reference
  • Recommend solutions for product or business decisions
  • Suggest what kind of research should happen next (if any)
  • Share answers to posed research questions

4. Keep it concise and effective

Make it easy for stakeholders to dive deeper if they want to but make it optional. Yes, this means including links to an easily searchable repository and keeping your report brief.

Humans tend to focus best on just 3-4 things at a time. So, limit your report to three or four major insights. Additionally, try to keep your presentation down to 20-30 minutes.

Remember, you don’t need to share everything you learned. In your presentation, you just need to show your stakeholders what they are looking for. Anything else can be sent later in your repository or a more detailed PDF report.

5. Admit the shortcomings of UX research

If you get pushback from stakeholders during your presentation, it’s okay to share your constraints.

Your stakeholders might not understand that your sample size is big enough or how you chose the users in your study or why you did something the way you did. While qualitative research might not be statistically significant, it’s usually representative of your larger audience and it’s okay to point that out.

Because they aren’t researchers, it’s your job to explain your methodology to them but also be upfront about the limitations UX research can pose. When all of your cards are on the table, stakeholders are more likely to trust you.

When it comes to presenting your UX research findings, keep it brief and engaging. Provide depth with external resources after your presentation. This is how you get stakeholders to find empathy for your users. This is how you master the art of UX.

Need to go back to the basics and learn more about UX research? Dive into these articles:

What is UX research? The 9 best UX research tools to use in 2022

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The Ultimate UX Case Study Template

ux research case study presentation

Having a template to follow is the biggest help in UX case study writing. Even more so, if you’re a junior who doesn’t have much experience with portfolios. A template can help you plan, organize your thoughts while showing you the light at the end of the tunnel.

The UXfolio team reads hundreds of case studies every month. What we’ve found is that successful UX case studies have a similar structure. In this article, we’ve distilled this formula into a flexible UX case study template and some practical tips that you can use to polish your case studies!

ux research case study presentation

About UX case studies in general:

Before you get to work, we need to clarify a few important details. Doing so will help you understand the expectations and the purpose of UX case studies:

What are UX case studies?

UX case studies are a form of professional content that mixes text and visuals to present the design process of products or product features. They make up UX portfolios, alongside optional pages such as ‘About Me’ or ‘Contact’.

How are they different from UX portfolios?

UX portfolios are made of UX case studies. Think of your portfolio as a folder that holds together your case studies. Back in the day, these used to be printed, book-like documents. Nowadays the industry prefers websites and other digital formats .

How are they different from resumés?

Your resumé lists your skills and work experience. Meanwhile, your portfolio uses case studies to showcase how you apply those skills and experience . Ultimately, you’ll need both to land a job.

How many case studies should be in a portfolio?

If you’re a junior UX designer , you should include 2-3 case studies in your portfolio. These could describe UX bootcamp assignments, re-design concepts, UX challenges , internship projects , or even fictional products. If you’re a medior or senior UX designer, write up 4-5 of your most impressive projects into case studies. Your goal should be to feature as many of your skills as possible. And remember: quality over quantity.

What to feature in your UX case studies?

Since your career depends on your UX portfolio, there’s a lot of pressure that comes with putting one together. Usually, it’s this pressure that numbs designers and leads to procrastination. But just setting straight what lays ahead will help ease your mind:

The story of your design

Design decisions, visuals with explanations.

This might sound very esoteric, but it’s really not. For every design, there was at least one problem that required a solution. You were the person who explored the problem and found the solution/solutions. There might have been moments when the whole thing went off-rails, or when you needed to go back to the drawing board. Those are all part of your design story.

Now, imagine that a friend, peer, or colleague asks you about a project. How would you talk about it? That’s almost exactly what you should put in your case studies. Just polish it a bit, leave out the curse words, add visuals and you have a case study.

Throughout the design process, you keep making decisions. Choosing a UX method to apply is a decision too, and there’s a reason why you chose it. Your UX case studies need to highlight these decisions and their contribution to the design.

The biggest mistake in UX case studie s is when UXers go on defining instead of explaining:

  • Definition ➡️ “I proceeded to do an in-depth competitive analysis to find out more about competing apps in the same category.”
  • Explanation ➡️ “I proceeded to do an in-depth competitive analysis to make a list of features that were missing from our products, check out how others solved the XY flow, and find out how could we improve on it in our solution.”

Then you’ll move on to explain what you’ve found and as your case study progresses, you reference those findings.

You need to be heavy-handed with your visuals when you’re creating UX case studies. Using images alongside your text will help your readers’ comprehension. So, as a first step, collect everything you can: photos, sketches, whiteboard grabs, graphs, personas, screenshots, wireframes, user flows, prototypes, mood boards, notes, and so on.

We’ve seen some creative UXers use screenshots of calls (with blurred-out faces), group photos, and prototypes of all fidelity. Such visuals help us understand what we’re reading about. But they also build an image in our heads of the designer behind the screen, which can be very powerful and memorable.

Some designers are already in the habit of keeping every scrap of paper with a scribble on it because they know that when it comes to writing a case study, you can’t have enough visuals. Follow their example to make your easier – your future self will thank you.

But it’s not enough to just throw some images into a case study. Here’s how you can make them impactful:

  • Always give context ➡️ if you put that stunning photo of the wall with post-its into your case study, make sure that you place it in a section where you explain what’s happening on it (see design decisions) or give it a caption that explains it. The important thing is that visuals will only work if they are strategically placed or they come with an explanation.
  • Strive for visual consistency ➡️ even if it requires some extra work, you should make sure that your visuals match each other. Yes, a persona and the user flow might not be close to each other on your layout, but they’re still in the same document so they need to have consistent styling. Believe me, this is a common criticism from design leads and HR folk as well.

Image of a case study template generator

How long should be a case study?

If you check a site like Behance, you’ll find that most UX projects there are rather short. Usually, they focus on the visual aspects of design, aka UI. That is a fantastic starting point for a case study. But for UX design, you will need to add some content for context.

The good news is that you don’t need to write essays for case studies. All it takes is around 500 words and some well-optimized visuals. You should never stretch your words because it’ll reflect poorly on your presentation skills. 

Also, treat this number with flexibility: If the project at hand justifies it, feel free to go above or below that. Usually, when a case study is very long, it’s because the project itself was more complicated.

What’s the point of UX case studies?

1. applied designer skills.

It’s one thing to learn a skill and it’s another to use it in a way that can help drive numbers for a business. A great UX case study will prove that you are capable of applying your skills and delivering a solution even with all the distractions and obstacles that come with real-life scenarios.

2. Presentation skills

Many UXers forget about the skills that are required beyond UX. Just read a few UX designer job descriptions , and you’ll find that advocating for design best practices is one of the most common requirements.

As a designer, you’ll have many stakeholder meetings and you’ll need to present your or your team’s ideas. And the fate of those ideas might depend on the way they’re presented. Therefore, the way you articulate your thoughts is important. A great UX case study will show that you are great at structuring your thoughts and articulating complex concepts.

3. The impact of your design

You can see in our UX case study template that there’s a separate section for showcasing your impact. If you can prove that your design can drive numbers, you’re set. This is the single most powerful tool that you can use in a case study: before-and-after analytics, such as an increase in checkouts, increase in finished flows, better CTRs, user feedback, etc. Use whatever number you have to show that your design contributed to the business. It’ll convince even the UX-doubters.

Obviously, as an aspiring/junior designer , this might be impossible, so you need to be a bit more creative. We advise you to show what impact the project had on you: what you’ve learned and how you’ve improved as a designer.

4. Navigating in a team

Almost every product is a collaborative effort between professionals from various disciplines: researchers, designers, developers, marketers, etc. Therefore, navigating in a collaborative environment is an important trait. A case study should show how the team influenced the design, how you’ve collaborated with other designers, the sacrifices that had to be made, and so on.

You don’t need an elaborate plan for this. First and foremost, make sure that you introduce the team in your case study. Second, ask for quotes/recommendations and include them in a neat quotes section. Yes, tooting your own horn can be a bit uncomfortable, but unfortunately, it’s part of the game.

5. Showcase of your taste

Yes, it’s UX, but the reality is that most people don’t care: if what you present doesn’t appeal to them, it’s unlikely that you’ll get the job. Make sure that your UX case studies are visually consistent. If you want to cast a wider net, strive for sleek, minimalist solutions and harmonizing colors.

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A simple yet effective UX case study template

This is a tried-and-true UX case study template that can provide a structure to your thoughts. There are 6 chapters that are standard for almost any UX case study. However, the content of these chapters is highly dependent on the project you’re writing about. But don’t worry, this doesn’t mean that we’ll leave you on your own: for each chapter, we’ll give you various options and ideas to help you get going.

UX case study template/skeleton:

  • Hero section
  • Project overview
  • Exploration/Discovery
  • UX design process
  • Final design

1. Hero section

All case studies should begin with a title & subtitle. You can use various formulas for your title, but we’ve found that this is the one that works the best:

  • App name + project scope + project/case study = Netflix Checkout Redesign Project

Your subtitle can provide a glimpse into the project, for which you have various options:

  • What’s the product about? (An app that helps you keep your plants alive.)
  • What was the project about? (6-week UX design and research project)

If you want to include something visual in your hero section go hard or go home: use spoilers, aka show screens of the final design. You don’t have to fit everything there, just the parts you’re most proud of as an appetizer. Later in the case study, you’ll have enough space to showcase everything you’ve worked on.

  • 2 sentences (titles), and
  • 1 optional cover image.

ux research case study presentation

2. Project overview

Make sure that your readers are prepared for what’s to come. Remember: they know nothing about this project, so you need to cover the bases:

  • Product description,
  • Team members,
  • Project length,
  • Methods used, and
  • 3-4 sentences for the overview, and
  • 4-5 bulletpoints for the small details.

Screenshot of a project overview section in a UX case study

3. Exploration/discovery

Now that we have all the background information, we can move on to how you’ve approached the issue you were presented with. This part usually includes:

  • Competitive analysis,
  • Interviews, and

Make sure that for everything you mention you answer at least these three questions:

  • Why did you choose to do it?
  • What did you find out?
  • How did that influence your next move?

You can end this chapter with a wrap-up to create a smooth transition to the next chapter.

  • At least 3-4 sentences for each method you’ve used,
  • Visualize as much information as you can.

Screenshot of a survey section in a UX case study

4. UX design process

Now that we understand the scope of the project, we’re eager to see how you went on to design a solution. You can achieve a great structure here if you start from more abstract ideas and move towards the final design:

  • Wireframes,
  • Prototypes,
  • Iteration, and
  • Validation.

Again, you need to answer a few questions for every step you made:

  • What did you want to achieve by doing this?
  • How did this step contribute to the final design?
  • At least 3-5 sentences for every method you mention.

ux research case study presentation

5. Final design

Probably the most exciting part of every UX case study is the reveal of the final design. In this section, you should explain

  • Why did you choose this solution?
  • What other solutions were in the run?
  • Before-and-after screenshots (if relevant to the project).

There are two great options to present your final designs. The first is to use galleries. You can go with a nice carousel or a grid that follows a logical order. The second is to embed your Figma prototype. This has the added benefit of making your case study interactive, which makes for a more memorable experience. (Or you can combine the two for an even better showing.)

  • 2-3 short paragraphs.

Screenshot of UIs presented in a grid gallery

If you have numbers or analytics that show how your design contributed to business goals, you need to showcase them. This will make your case study even more impactful. You don’t need graphs and piecharts (unless you have the time to create some); it’s enough to make a list with the quantifiable data. If you don’t have access to such data , you can also include testimonials and user quotes to underline impact. If you can include both, that’s a winning combination.

  • At least 1 sentence for each achievement.
  • In a bulleted list or short paragraph.

6. Learnings

There’s something to learn even from the most boring project you’ve ever done. At least, you should strive to find something positive that can contribute to your growth as a designer. This can be a soft skill, a new tool, a new method, or a different way of cooperation. Try to think of things that were new to you in this project and share the takeaways with your readers. Alternative closures include:

  • What would I do differently?
  • Jobs to be done
  • This chapter can be as long as you please, but
  • At least 3-4 sentences.

ux research case study presentation

Alternate UX case study templates

We’ve provided a classic UX case study template that has been proven to be working. Now, we’ll show you how you can alter this template for different flows:

UI focused case study template

If you’re strong in UI, you should not wait to reveal your final design until the end of your case study. You needn’t worry about spoiling the surprise as a case study is not a fiction novel or Netflix show. A beautiful design will pull in your readers. What’s more, if the company doesn’t really know the difference between UI and UX, this approach will make your case study even more impactful as it’ll start with the ‘beautiful stuff’.

Here’s how that template would go:

  • Project Overview
  • Transition to the next section by letting your reader know that you’ll explain how you’ve arrived at this solution.
  • Exploration/discovery
  • (Optional: Showcase even more of your final designs)

Impact driven case study template

Every product has a business behind it. And what you can do for that business is what matters to stakeholders. We can all conclude that a screen is pretty, but if it doesn’t contribute to business goals or KPIs, it’s just that, a pretty screen. So, if you have some numbers to share, don’t be afraid to put them right after your intro section. Then go on and showcase how you’ve achieved it:

  • Share numbers then follow up by showcasing the design which contributed them:

Build your UX case studies with UXfolio!

UXfolio is a portfolio and case study builder made with UX designers in mind. It offers stunning, customizable templates as well as a case study generator with text and image ideas. What’s more, UXfolio comes with built-in device mockups, easy prototype embedding, and password protection on the portfolio or the case study level. Ready to work on your portfolio? Try UXfolio for free!

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Top companies want to see your design process and decisions in your portfolio

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A typical mistake I see in UX portfolios is lack of content explaining their contribution to the effort, the images are only the final product and not the process to get there.

UX is very much about strategy and if the person is not showing how they got from A to B, they appear to be another UI trying to move into a UX role.

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What is UX Research: The Ultimate Guide for UX Researchers

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How to write and present actionable UX research reports

Regardless of how thorough or valuable your user research is, it quickly becomes meaningless if you’re unable to succinctly put it together and present it in a digestible UX research report.

UX research reporting is a skill just as valuable as being able to conduct the research in the first place. It lets you showcase methodology and findings of your research, and ensure a product’s user experience delivers with the first iteration.

Luckily, how to write and present UX research reports is something you can learn. What’s more, this chapter will guide you through it (and provide free templates for your UX report).

What is a UX research report?

A user research report is an easy-to-digest summary of a user research project that aims to update product stakeholders on results, inform product decisions with user data, and harmoniously guide a product build or iteration.

Once upon a time, UX research reporting was a cumbersome, dreaded box to tick. It was notorious for resulting in unnavigable reports that product teams would rather leave at the bottom of their inbox than try to consume.

The word 'report' conjures images of lengthy word documents, a PDF one-pager, or hour-long presentation with an occasional GIF—but a research report doesn't have to mean that.

Kevin Rapley , Senior User Researcher at Justice Digital, explains a UX report as being “about arming our teammates with data that allows them to decide on the direction of a product or service.”

A useful UX report includes:

  • The research goals and research process
  • Research questions the report is hoping to answer
  • A recap of the UX research plan
  • What UX research methods were used and why
  • Quantitative and qualitative data sets and conclusions
  • Key insights & actionable takeaways
  • An expanded data appendix

Why do you need a user research report?

Product teams need a user research report to reflect on research activities and accurately guide a product’s scope with key insights. A UX research report helps sort information, defend research, and affirm (or disprove) a hypothesis. No matter how well-organized your research repository is, sometimes simply having the research results available is not enough. A succinct report will align entire teams in one sitting by presenting findings in a unique way.

In short, a research report helps to:

  • Positively influence UX design
  • Make sense of data sets and explain complicated graphs or other quantitative research results
  • Provide actionable recommendations on next steps
  • Summarize key findings, so they can be translated into every role and responsibility of the product team

Where UX research enables product teams to understand the user, prove or disprove hypotheses, and prioritize and generate ideas, a UX research report ensures the user is at the center of every product decision. Presenting that UX report then aligns team members on goals and priorities, and provides authentic user insights to inform every product decision.

We’ve covered what a research report is , but what is it not ? A UX research report is not a static, one-time document that your team reads once. It’s an ongoing reference point; the guardrails and guiding insights that guarantees the entire build stays on track.

How to write an effective UX research report: the essential elements

No matter how you choose to present your research study, there are a few elements that every report needs to include for it to be both useful and effective. Let’s look at how to create a report.


Your introduction should lay out your research goals, plan, and scope. It should cover your product team’s pain points, and give a clear study overview. You need to answer what you did and why. The introduction can go on to include sales support data and competitive product analysis that inspired or guided this research project.

It’s a good idea to set up how this research helps to support and answer related company goals, team-level goals, and product-dev goals: so all stakeholders know it’s got something for them.

You can include questions from your UX research strategy you had originally hoped to answer, even if your results have gone on to answer other questions as well. Now’s also a good time to introduce research stakeholders: your fellow research team members.

As a secondary step to your introduction, ensure you’re including the approach you took to your UX research process : i.e. what research methods you used, as well as participant profiles and your user personas .

Don’t feel you need to spend too much time on this, says Charlie Herbozo Vidal , Senior User Experience Researcher at CVS Health. “As researchers, it’s not uncommon to dwell on the methodology for longer than needed. While interrogating methods might be valuable to other researchers, business partners might be disengaged by them.”

Ultimately, while methodology is important, it’s the results that most people are here for.

Key findings

This is where you get people on the edge of their seats! Give an overview of your findings, before breaking them down into more detail. Remind your audience ‘what we thought’ vs. what you actually learned.

Artifacts to use are:

  • User personas built
  • Insights from customer interviews
  • User journey maps
  • Prototype testing
  • Storyboards
  • Feedback & satisfaction reports

At the end of this section, and continuing throughout your presentation, you can pepper relevant atomic research nuggets.

Make sure you champion the user's needs throughout, and make special notes of 'offhand' comments users make. Often, it's the random comments that provide the most insight—they must not be forgotten about when writing the report.

Jack Dyer , Designer at Interactive Schools

Summarize your quantitative and qualitative research , and how they’ll both impact your product design and growth. Lay out opportunities versus risks, good-to-knows versus must-knows. Here you’ll want to convey the impact of each suggested step, roadmap designs, and figure out the long and short-term project scope. A few things to cover in your next steps are:

  • Long and short-term goals
  • ICE framework (Impact, confidence, ease)
  • Roles and responsibilities for each task
  • A timeline of events and project map
  • A request for resources
  • Desired outcomes

No matter how you’re presenting your research, be it asynchronously or not, you’ll need to include a Q&A. These can be subjective (based on what you think your team is likely to ask), pre-collected ahead of the presentation, answered live, or an opportunity to build an FAQ later.

What’s important is to acknowledge and be open to receiving questions. After all, questions are a positive thing—it means people are actually listening!

It’s easy to overlook the appendix after putting together a detailed report, but all that glorious research data needs to be accounted for and referenced clearly. Plus, you never know to what extent your team will want to dive into it. Your appendix is also where you’ll want to include secondary research that didn’t make the cut but backs up your research.

9 Ways to present UX research findings

UX research reporting will look a little different depending on your internal personas and organizational culture. First, ask yourself: who is your audience? Who needs to see the report, and who will benefit from seeing it? This will help determine how to present your user research report.

A few things to consider:

  • Are you working with internal or external stakeholders? Tool limitation and file-sharing will differ for both.
  • Are you working with an in-office, fully-remote, or hybrid team?
  • Are you sitting in the same time zone or not?
  • What are the knowledge levels like within your team?
  • How does your team communicate daily/weekly/monthly?
  • Are there any predetermined knowledge bases or tools your team is comfortable with?

The most common players across a UX team that need to understand your UX research report are:

  • Product Designers (UX/UI)
  • Fellow Product Researchers
  • UX/UI Writers

However , it doesn’t stop at your product decision-making team. More often than not, there will be other stakeholders that can benefit from your research presentation. Your marketing, finance, sales, and even C-suite executives will massively benefit from your findings too. If you can tailor versions of your report or provide key summaries for each collective, even better!

Psst 👉 This is much easier to do when you have a research team that can host stakeholder interviews ahead of your research process.

Now, let’s get into the report formats to consider:

1. Workshops: for real-time, collaborative reports

ux research case study presentation

First up, workshops. Workshops are a unique way of keeping your report interactive and engaging. They can be held remotely or in-person, but are almost impossible to hold asynchronously—so time zones are a big factor here.

You’ll also want to consider workshopping tools if you’re hosting digitally—a few to consider are: Miro, Mural, FigJam, and Gather.

A plus with workshops is that your stakeholders will actively have a say early on in the product development process , allowing you to foster more diverse inputs, minimize research bias you may have accumulated in your summaries, and build a sense of responsibility for the product’s success early on.

A negative of workshops is that they can be culprits to in-the-room or bandwagon bias. People are quick to ride on the coattails of a strong conclusion, without fully understanding or trialing another (less popular) conclusion or suggestion.

2. Slack channels: for an asynchronous and interactive research repository

Slack is a great option (especially if you’re already using it) if your research team needs to deliver insights to a fully-distributed collection of stakeholders. Slack tends to be the go-to channel for startups and creative companies, and there’s some key features you can tap into:

  • Canvas: Store files, images, videos, and more in one place
  • Huddles: Jump on a quick chat to fill in any gaps
  • Clips: Post audio, video, or screen-sharing clips
  • Connect: Team up with freelancers and agencies working on the project with you
  • Workflow: Build drag-and-drop processes from your findings
  • Knowledge sharing: Tag your data accordingly so it's easy to find later

3. Knowledge bases: for self-serve UX research reports

Knowledge bases can be a great home for your research presentation, and work especially well for distributed teams working across different time zones.

However your team is set up, research repositories are incredibly valuable. Sharing your report in a centralized location, regardless of the other ways you distribute findings, can democratize research , showcase the impact of your work, and disseminate valuable insights throughout your entire organization.

Keep in mind that knowledge bases can be tough to navigate if poorly organized or tagged. If you’re storing your UX research report in a knowledge base, ensure you provide clear instructions on how someone can find it, and how to navigate through the report itself.

If you have the time, run a card sorting test with an internal focus group to see how you can logically sort your research for those who are going to be looking for it.

4. Presentations / slide decks: great for the PAS framework

ux research case study presentation

Live presentations tend to be the most impactful, but do risk being short-lived if you don’t have a follow-up plan for after your presentation.

While they’re great for sharing metrics and visuals, and can provide a beautiful overview of your research project, presentations can be a little one-sided. This one-way presentation style can prevent collaboration and innovation from the rest of the team. Consider how you can make your presentation interactive or engaging, whether it’s taking questions throughout or doing a ‘choose your own adventure’ session and asking people which sections they want to review first.

Kevin Rapley , Senior User Researcher at Justice Digital, recommends presenting slides using the PAS framework:

  • Problem: State the problem you set out to overcome
  • Agitate: Detail the impact or opportunity missed by not meeting the problem
  • Solution: Offer a route forward from the research findings and insights, the next steps, and likely outcomes by solving the problem

Kevin explains that the PAS framework cuts to the detail people are invested in: “Stakeholders want to know the path forward: Are we on the right track to build this service? Have we uncovered user engagement or uptake issues? Have we learned that our assumptions are incorrect and we now have a better understanding of user needs? Presenting slides in this way delivers what’s needed.”

5. Written reports: for direct and simple sharing

If it’s not broken, don’t fix it. A written report is probably the idea that jumped to the front of your mind when you read the title of this chapter. For many, this may seem like the ‘OG’ of UX reports.

These types of reports often come as a PDF or a word document, making them static, reluctant to change, and resulting in low engagement or re-reads. Delivering a written report via email also means you can’t guarantee your audience is going to read it. On the other hand, written reports can be incredibly detailed, scanable for different stakeholders, and include all kinds of results from visual data to qualitative findings.

For many teams this method still works, especially if you’re trying to communicate findings to a distributed, asynchronous team. Written UX reports enable people to go through things in their own time—and come back to it when they need to.

6. Atomic research nuggets: to eliminate ‘bad research memory’

Deriving from an atom—the smallest unit of matter—atomic UX research nuggets are minute and succinct conclusions from data points. They’re always aligned and tagged with a product direction. Formalized by Tomer Sharon and Daniel Pidcock , it’s described as “the concept of breaking UX research down into its constituent parts”:

Experiments: “We did this…” Facts: “…and we found out this…” Insights: “…which makes us think this…” Conclusions: “…so we’ll do that.”

Atomic research nuggets help to fight ‘bad research memory’—the idea that knowledge gets lost or forgotten amid the depths of a larger report. These nuggets are accessible, usable, and searchable. They can be delivered (or accessed) throughout an entire product build, serving as North Stars for micro goals. Research nuggets can be a firm reminder your team is, or isn’t, taking the right action.

ux research case study presentation

7. Pre-recorded video: for better knowledge retention

People retain 90% of the information they receive via video versus text. There’s no question that, for many, video is a better way of onboarding and remembering information. At the same time, it can be easier to share information via video if your UX researchers aren’t the most confident of writers.

Although pre-recorded video is an easy way to share a UX research report with a team, as with other formats on this list, you’ll need to ensure people actually watch it.

Loom can be a great screen-sharing video recording tool. Some of their features and paid plans will enable you to see who from your team has watched your video, as well as spark conversation and engagement opportunities throughout the video. Alternatively, you can share the video as a watch-along during a synchronous meeting and discuss afterwards, while still sharing the video with those who can’t attend live.

8. Case studies: for sticky storytelling

Case studies aren’t just for winning potential customers. At their very core, case studies are put together to convince someone of something due to a real-life story. This is why they can be great if your UX research report needs to convince a diverse or largely cautious selection of stakeholders.

What’s more, case studies tend to rely on storytelling tactics and a strong narrative to get their point across. They can pull from user personas to further a point and make it more relatable for your design team. Muhammad Ahmad , UX Designer at VentureDive, shares the value presenting reports as case studies holds:

“Case studies show how you think. As a UX Researcher or Designer, how you percieve problems and what framework you use to evaluate them matters a lot. Your case studies are supposed to show just that.”

9. Maze reports: for all-in-one research and reporting

ux research case study presentation

Automate your reporting with Maze. Maze automatically generates a report for each test you run, turning it into an easy-to-navigate dashboard. Add comments to generate conversation, highlight key responses and generate usability scores for your prototype testing .

If you’re working with moderated research, Maze AI can speed up the reporting process with automated sentiment tagging, project naming, and even generating summaries and identifying critical learnings from user interviews . So you can sit back, and let Maze take care of the data processing.

When you’re happy with your report, generate a custom link that you can share with your team, and further internal and external stakeholders.

Using Maze reports will enable you to share:

  • Introduction and mission slides
  • An analysis of each UX research method: From card sorting to live website testing
  • In-depth breakdowns of research data
  • Overviews of the report metrics: From misclicks to bounce rates and time-on-screen
  • A usability score

These reports will also allow you to download CSV files of your data, and customzie filters and views to bring your stakeholders the numbers they need, fast. Your team will be able to collaborate in a comments section and let AI identify key themes and takeaways if you’re struggling to spot them.

Overall, UX research tools with in-built reporting are a great way to translate and share all of your research into visual data sets that can be digested by the rest of the team in a few clicks.

7 UX research report templates

There are some fantastic research report templates to help get you started on your journey. Here are some of our favorites to help you better present those deliverables, key learnings, and everything in between.

Maze: Usability testing report

ux research case study presentation

Hosted on Pitch, this report template is clear, simple, and follows a lot of the design and framework best practices shared in this chapter.

Access the template here

Aadil Khan: UXR report with examples

ux research case study presentation

A straightforward report template is designed by Aadil Khan , UX Researcher at IBM, who says: “I made this template based on tons of mentoring calls I’ve been in with people looking to land UXR jobs where we discuss how to present UXR case studies during interviews and such. Oftentimes their case studies were too lengthy and lacked some sort of narrative structure to make it easier to present.”

EaTemp: Key findings report

ux research case study presentation

A beautifully-designed template hosted on Figma. Get access to personas, empathy maps, and card sorting. All colors, fonts, and shapes are customizable.

Miro: Research repository template

ux research case study presentation

Build a centralized research hub on Miro. Connect your team in a few clicks and allow them to collaborate with this free template. Note: you’ll need to sign up for a (free) Miro account.

Furquan Ahmad: UX research report template

ux research case study presentation

A sleek and vibrant presentation, this template was created by Furquan Ahmad , Product Designer at Meta, “to help people focus their energy and time on the insights they're providing rather than worry about what the presentation will look like. I'm always shocked at how many people have benefited from the community.”

Estefanía Montaña Buitrago: Atomic UX research canvas

ux research case study presentation

Beautifully designed on FigJam, this canvas by Estefanía Montaña Buitrago , UX Designer at Globant, has been used by over 7,000 people and now comes with several useful remixes too.

Muhammad Ahmad: UX research kit

ux research case study presentation

Muhammad Ahmad , UX Designer at VentureDive, shared this minimalistic template. Here you’ll get 60+ customizable templates in both light and dark modes. There’s a free version, or a (paid) premium version which may be worth the investment for you.

Best practices for writing an effective UX research report

The functionality of your research report will come down to how you write it. Sitting down and being faced with copious amounts of data can make UX reporting feel like a daunting task—here’s some techniques and tips to help you along the way.

Take a leaf from your UX design book with user-friendly copy

No matter the format, you want your UX report to be as accessible and skim-able as possible for your audience. It’s a good idea to mimic some of the same mentalities you would use in UX design.

Gestalt grouping principles are good to consider for UX report writing. Think similarity , proximity , and common-region for grouping relevant information.

Similarly, UI design principles such as the figure-ground and focal point will help direct your readers’ eyes to the most important information first, as well as make for a more accessible read.

Lastly, Gestalt’s continuity principle is a great one to apply to your UX report. Readers naturally follow patterns for easier flows in information, so if you’re including stylistic elements like bolding, italics, asides, indenting, or something else, ensure these run consistently throughout your report.

At the same time, think about the structure, layout, and formatting of your written report. Are you leaving enough negative space for your reader to process information? These are especially important for readers with dyslexia, but will generally lift your readability on the whole:

  • Is all of your copy aligned left?
  • Is your font choice clear with a good amount of spacing between letters and words?
  • Are you bolding important words and sentences rather than underlining them?
  • Are you peppering your report with enough headings and subheadings?

Release oxytocin: Follow storytelling tactics

A Forbes article reported that “immersive storytelling releases the empathy-related chemical oxytocin in our brains.” If you’re not familiar with oxytocin, it’s known as a natural ‘feel-good’ chemical, promoting feelings of trust and attachment.

Why else do you think case studies are so effective? They rely on storytelling: they have characters, plots, beginnings, endings, peaks, and pits. User research reports that mimic storytelling threads and tactics are more likely to create sticky data points, as well as hold your readers’ attention throughout. This is why the PAS framework works so well, but whatever format your report takes, bear in mind a story-like structure with a beginning, middle, and end.

Ask your editor to edit your research presentation with the three Cs in mind

Clear , Concise , Compelling . These core principles exist everywhere the written word does, but it can be hard to spot them when editing your own work. Just because something is clear, concise, and compelling for you, doesn’t mean it is for someone else—ask a colleague to read your report (or, better yet—a content editor).

Failing that, if you don’t have access to an editor or are in a time crunch, here are some tools to help you edit your own work.

  • Grammarly: Good for catching those little typos and grammatical errors
  • Hemingway Editor: Gives a readability score and helps to simplify sentences

Consider your reader, and rethink the jargon

Tailoring your report to meet the needs and knowledge level of each stakeholder is a balancing act. Many will tell you to avoid jargon, acronyms, and technical language at all costs. But, that’s not always the case. Sometimes, using industry jargon is the most direct way of getting your point across, and if you know your reader understands it, go for it.

However, keep in mind that if your report is going to other teams: sales, C-suite, finance, etc, then you may need to find alternative terms that aren’t department-specific—or provide a glossary or acronym dictionary within the report.

Muhammad shares more: “Typically UX folks (or even product folks) are not that well-equipped with research terminologies. So giving them the summary of the research in plain language is the approach that works best for me.”

Wrapping up how to present user research findings

There you have it, a complete guide on how you can write and present your user experience research in a way that everyone can benefit from it.

Remember, be conscious of your audience, your format, and your language. Different stakeholders and team cultures require different reporting styles, it’s up to you to curate the information into a report that delivers the insights you’ve uncovered.

Generate UX reports that have impact

From AI-generated summaries of your user interviews, to usability scores for your prototype tests, automate UX research reporting with Maze.

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Tips on presenting your UX case study

Imagine this. You’ve made it through the first job interview. You’re now asked for a second round interview to show your work. But how? And what do you need to keep in mind? Here’s how to present a UX case study during a job interview.

  • Updated on November 17, 2022

Tips on how to present a UX case study

This article will teach you how to present your UX case study during a job interview. If you follow along, you’ll increase your chances of getting invited to the next round. We’ll talk about the basics, such as attending the meeting on time, and more advanced tactics, like how you structure your presentation.

I’ve based the following tips on presenting my UX portfolio to multiple potential clients for years and the UX mentorships I’ve hosted for aspiring designers. In other words, these tips are based on real-world experience.

Table of Contents

How to present a ux case study.

The most important aspect of giving an excellent UX case study presentation is showing that you can solve a business challenge.

Even though your main goal is to be there for the user, you can’t forget that you’re hired by a business to help that business make money. If you only talk about users and forget to mention how you can help your potential employer grow a business, you’re likely to miss out.

Then there are also some basic job interview rules to consider. Let’s discuss those basics first.

Presentation basics

These basics are essential. People expect you to follow them. Because of that, doing so will not get you any bonus points. However, failing to follow the basics will leave a bad taste during your interview. Make sure you can check the following basics off of your list.

  • Arrive on time.
  • Stable internet connection (remote only).
  • Position yourself in the middle of your frame (remote only).
  • Make sure you’re able to focus without disturbance (remote only).
  • Make sure your camera and mic are working correctly (remote only).

Pick your case study

At some point during the interview, the interviewer will ask you to present your work. This means you can choose which of your case studies to pick. And that’s a good thing.

In my experience, there’s always a case study you prefer over your other case studies. Creating that particular UX case study has been easier, or the project has been more fun than your other projects.

So make sure you’re ready to pick one of your case studies on the spot if asked to. Pick the one you’re most comfortable with.

Start with a case study summary

Once you’re asked to present your UX portfolio, it makes sense to start explaining everything you’ve done. Try and stay away from doing that. 

You’ll lose the attention of your crowd and put yourself in a position to receive challenging questions you can’t answer. Instead, give a summary first. Here’s what to include.

  • The business challenge, what you were asked to do, and your role.
  • What your main deliverable was. 
  • The results of your project and deliverable.

Here’s an example of what your UX case study summary might look like.

An example of a UX case study summary

As a product designer at my local recruitment firm, I’ve worked on redesigning the sign-up flow for job candidates. As a result, the recruitment firm has seen more applicants successfully go through the sign-up flow.

This is a very short summary. And by doing so, you give those listening to your presentation the opportunity to ask questions. Because you keep a lot of information to yourself, chances are you get questions about that information. You can answer these questions with ease.

If you had presented every detail of your case study, you’re more likely to get questions you can’t answer.

Answering case study questions

After presenting your UX case study summary, it is time to answer questions. As I said, you leave room for questions on purpose to have more control over the type of questions you get.

My main advice here is to be honest when you don’t have an answer to one of the questions. I’ve seen many designers desperately try to answer every question they get. However, the people listening to your presentation will notice this.

Instead, be honest when you’re not sure. Let your audience know you’re willing to learn or return the question by asking what they think or what the company expects you to do.

That way, you show you know what you can improve and that you’re willing to have a good talk about it. That’s way more valuable than being someone that pretends to know everything.

Frequently asked questions

With the above structure, presenting your UX case study during a job interview should go much better. However, there are still some questions to be answered. I’ve collected several in the list below.

How long should a UX case study presentation be?

The length of your case study presentation depends on the structure of the interview. In almost all cases, that’s up to the hiring company. It is common for an interview to take between 30 and 60 minutes.

However, your UX case study presentation can be shorter than that. Those 30 or 60 minutes include the introduction, asking questions, and discussing the next steps as well. That leaves between 5 to 15 minutes for the actual case study presentation.

How many slides are in a UX case study presentation?

The number of slides in your UX case study can vary between 5 and 15. Less than that would mean that you don’t include the basics like the cover page, challenge, things you’ve done during the project, and your results.

However, when you go over 15 slides, you risk losing your audience’s attention. Be strict in the number of slides you include!

What should a UX presentation include?

Your presentation should include at least the main building blocks of your project. These include the business problem you’re solving, what the client has asked you to do, what you actually did, and the impact of your work.

Try making it very visual with mockups, photos of you working on the project, and a user testimonial from your tests. Before and after images also help you tell a better story.

Case studies are what make up most of your UX portfolio. Therefore, being able to present them is a crucial skill you need to have when you want to get hired in UX .

These crucial steps will increase your chances of making it to the next round.

  • Get the basics right. Make sure you’re on time, in a place where you can focus, and with a stable internet connection.
  • Start with a summary of your case study to leave room for questions you can answer.
  • Accept the fact that you can’t answer everything. It is better to acknowledge that than to try and desperately answer every question you get.

Do you have feedback on this article? Missing something? Or just a question? Reach out to me and I’ll get back to you!

Profile picture of author Nick Groeneveld, a senior UX designer and mentor for The Designer's Toolbox

About the author

Hi! I'm Nick Groeneveld , a senior designer from the Netherlands with experience in UX, visual design, and research. I'm a UX coach that supports other designers and have completed design projects in finance, tech, and the public sector.

Through The Designer's Toolbox, I'm an Educational Partner for Interaction Design Foundation.

☎️ Book a 1:1 mentor meeting with me or let's connect on LinkedIn , Twitter and Medium .

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Creating an engaging user research presentation

To be perfectly honest: We at Condens are not the greatest fans of making stakeholders experience user research only through presentations. Given the chance, we’d always opt for involving stakeholders throughout the research process which is much more effective in achieving a common understanding.

But we also know that this is not always possible due to time constraints or if you want to share findings beyond the core team. In this case a presentation can be a useful tool.

There is already a lot of great material about how to give good presentations in general , choosing a story outline and effective body language - no need to replicate that. That’s why this article focuses specifically on presenting findings from user research.

It starts with the characteristics that make user research presentations particularly challenging, explains how to structure the presentation and then gives practical examples of effective slides.

Challenges of user research presentations

Structuring a user research presentation, visualizing user research insights in slides.

Note: You can download the presentation with example slides here ( Google Slides or PowerPoint ).

Delivering a good presentation is never easy no matter what it is about. On top of that, there are some difficulties that are unique to presenting results of a UX research study. We will explain these difficulties below and give some solutions to overcome them.

Laptop with starting sheet of a presentation

Challenge No. 1: Distrust in qualitative data

Especially colleagues with data science background are often sceptical towards qualitative research results and their explanatory power. The typical chain of reasoning is that findings are not statistically significant (which is often true) and therefore don’t hold any value (which isn’t true).

An approach that Christopher Nash from Dropbox uses when sharing findings with sceptical stakeholders is to be very explicit about the shortcomings of qualitative research. This sounds counterintuitive at first as it seems to weaken one’s position, but it actually helps. Christopher’s explanation is that the skeptics are particularly worried if findings are presented with overconfidence and admitting certain shortcomings lessens this worry.

Photo of Christopher Nash, Senior Design Researcher at Dropbox

Challenge No. 2: Conveying the participant’s perspective to stakeholders

A large part of UX research is understanding the viewpoints of people. This often involves feelings and emotions. Conveying these viewpoints genuinely such that the audience fully comprehends them within the limited time of a presentation is difficult.

An effective way to address this is to show clips of audio or video recordings during the presentation. Firstly, this increases credibility as stakeholders hear and see evidence directly from the participant and not filtered through the researcher. Secondly, it retains the richness of information including gestures, facial expressions and tone of voice which jointly form a stronger image in the head than any abstract summary could.

Photo of Eve Weinberg, UX Lead at Palo Alto Software

Challenge No. 3: Keeping bias under control

Researchers not only need to be aware of their own bias when running a study, they also have to be mindful of not prompting and fuling bias among their audience. The way findings are framed during the presentation has a large impact on the audience’s perception and the challenge is to not lead colleagues or clients down a wrong path.

To counter this risk be particularly careful how you formulate conclusions. Don’t only state what the results show but also what they don’t show and give guidance how to further use the findings.

In addition, it helps to remind stakeholders that research is about gathering information, not producing absolute truths. The goal is to increase certainty about a hypothesis but it will not yield perfect clarity.

Challenge No. 4: Inspire action

One of the most frustrating experiences for a researcher is if their work doesn’t have any impact. You may have done a great job conducting the research, coming up with findings, creating a compelling slide deck and giving a stunning presentation. But all that is worthless if the results don’t lead to any specific action.

Colleagues or clients may disregard research results for multiple reasons. Besides distrust in the data (see challenge 1) and a too shallow understanding (see challenge 2), scientists found out decades ago that the level of personal trust between the researcher and the audience plays an important role.

Photo ofChiesha Kaihani, Research Manager at AUSGAR Technologies

Chiesha Kaihani, a research manager from San Diego with a background in psychology, has realized this early on and advocates to build “genuine friendships with stakeholders whenever possible”. Trust is built on credibility and a central prerequisite to get people to act upon research results.

With a bit of experience you will learn to anticipate the challenges you are going to face and can adjust the presentation accordingly.

A good presentation structure takes listeners by their hand and guides them through the talk smoothly. The goal of the structure is to create a logical sequence that makes it easy for the audience to follow and provides orientation to understand information in context.

Below are four tips for an effective structure and an example outline commonly used for UX research presentations.

Keep it short

The working memory of human beings can only store three or four things at a time . Instead of presenting all the findings from a study, focus on the 3 key points your audience should walk away with.

Resist the urge to share everything that the study revealed. We know you put a lot of effort into the research, but don’t diminish the key findings by overwhelming the audience with too much information.

Present information sequentially

Show one piece of information at a time and allow listeners to process what they hear. This means only having one main idea per slide to avoid information overflow.

Then, organize slides such that each piece builds on the previous ones and helps the audience to gradually see the bigger picture. The audience should always be aware how the currently discussed topic fits into the context of the entire project.

Set a goal up front

Starting the presentation by clearly stating what you want to have accomplished by the end of it is generally a good approach. An example could be: “After this presentation and the following discussion we want to have a decision which prototype to go with.”

This provides an imaginary finish line and definition of success everyone can orient by. If the goal has been achieved it means the meeting was productive and - almost equally important - it feels like it as well.

Be clear about when questions should be asked

Usually there are two ways to handle questions. The first is to allow questions during the presentation. This allows to resolve possible confusions early on and ensure everyone stays on board. On the other hand, you may lose attention especially if the questions are very specific and not relevant for the entire audience.

The second approach is to ask listeners to save questions for the end. For larger audiences this approach is suitable as it doesn’t break the flow and some questions may sort out in the course of the presentation.

An audience raising arms for questions

Here is a common outline for user research presentations. It starts by introducing the goal of the project and the study setup. The findings make up the central part and it ends with recommendations and next steps.

Outline of a user research presentation

This topic is deliberately covered at the end of this article on purpose since it should also be the last step in preparing a user research presentation. Defining the overall message and structure first will save a lot of time because you know what it is you want to visualize.

Below you find some typical slide visualizations which you can use as an inspiration for your own presentation.

[Download the full slide deck here as Google Slides or PowerPoint ]

Key finding slide with quote

In this slide the headline describes the key finding and there is an exemplary quote as well as a more detailed description below. It’s ok to edit quotes for clarity and brevity. Including additional information about the participant – in this case the name, age and user segment – allows the audience to understand the quote in context. The slide also displays how often a certain topic was mentioned, which is common practice especially to identify outliers.

Slide with a quote

Key finding slide with image

This slide has a similar layout with the key finding in the headline, but uses an image that a participant provided to empathize the message and add more detail. Showing the participant in action, their typical environment and screenshots from designs make good images for presentations.

Slide with an image

Key finding slide with video clips

Showing video clips is a great way to convey information in its full richness. Don’t share the entire recording, but create a curated collection of clips which contain the key scenes. You can also combine multiple sequences about the same topic into a highlight reel.

User journey map

A user journey map can make a good slide to provide an overview of a process. Depending on the complexity, it may make sense to hide the map at first and reveal each step sequentially to not overload the audience. You may also have follow up slides that show each journey step in more detail and provide further examples.

Slide with an image

Combination of qualitative and quantitative data

This is an example where quantitative data from product analytics is combined with qualitative data from user interviews. The quotes from the interviews show up next to the respective group in the chart to illustrate the users’ motives.

Slide with an image

Want to read more? Check out the articles about note taking and user interview analysis .

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Deliver user research findings, present results of your analyses, and get your team on the same page with these free UX presentation templates.

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Top 22 Stunning UX Case Studies You Should Know in 2022

An immersive yet well-structured UX case study helps UX professionals show off their design talents in portfolio websites, and let them communicate better with employers, designers and others easily.

However, as a UX designer , how can you write a perfect UX case study to easily get hired or communicate with others better?

Mockplus has handpicked 22 of the best UX design case study examples in 2022 to help you get inspiration, improve your portfolios and make your own things with ease. A step-by-step guideline about how to create a UX case study is also followed.

What is a UX case study?

A UX case study tells the story of how you create a great website or app and, in particular, what you do to improve the UX of the site. UX designers—newbies and experts alike—will often share a case study on a portfolio website as a great way to get hired. Just like sending a resumé. 

So, it is a lot more than just a copy of everything you've done while designing the project. To really showcase your design talent and the breadth of your abilities, you need to make sure the following are all included:

  • A full description of your role in the project;
  • The biggest challenges you've faced;
  • The solutions you've chosen, how you chose them and why;
  • How you communicate and collaborate with others; and
  • The outcomes and the lessons you’ve learned.  

To this, you should feel free to add any further information that you think would help you stand out from the crowd. 

UX Case Study Example

It is also worth remembering that UX case studies are a good resource for UX design beginners to learn more practical design skills and to gain from the real experience of others in dealing deal with difficult or urgent problems.

22 Best UX case study examp le s you should learn

Whatever stage you’re at and whatever you are writing your case study for, these 22 top examples are bound to inspire you. 

1. Perfect Recipe -UX design for cooking and shopping

Perfect Recipe

Designer s : Marina Yalanska and Vlad Taran

Case Study : Perfect Recipe

This is a mobile application that enables users to search for food recipes and to buy what they need to cook different dishes.

Why d id  we choose this  one?

This case study illustrates the entire UX design process is very simple, plain language. Many aspects of the process are included, along with some really inspirational ideas, such as product personalization, challenges and solutions, animated interactions, and other interface details.

Extra tips :

This example is from the Tubikstudio blog, which is very popular among designers. It regularly shares different branding, UI, and UX case studies. We would strongly recommend that you follow this blog to keep yourself up to date with the latest and most creative case studies.

View details

2. GnO Well Being - Branding, Web Desing & UX

GnO Well Being

Designer : Marina Yalanska and Olga Zakharyan

Case Study : GnO Well Being

This is a creative illustration website that presents and sells a weighted designer blanket that helps you get a good night’s sleep, the first step to good health and a better life.

Why d id  we choose this ?

This example is so much more than a great UX case study. In addition to the UX design , it gives you insight into many more key design issues, such as the logo, custom graphics, website pages, interactions and so on. There are many ideas here that you could copy for your own projects.

3. Splitwiser - UI/UX case redesign


Designer : Chethan KVS (a Product designer at Unacademy)

Case Study : Splitwise

This is a concept mobile app that enables users to track and split expenses with friends. The designer has also given it another name, "Splitwise." 

Why do we choose this ?

This case study shares the designer's insights into key design decisions, such as why he chose this product, why he decided to redesign the logo, how to improve the onboarding and other pages, how to optimize the user flow, how to balance all pages and functions, how to enhance UX through bottom bars, interactions, gestures, view modes, and more.

Everything is explained using intuitive images, earning it thousands of “likes”. This is a great example that is bound to help you write a stunning case study on redesigning UX.

This comes from a popular media channel called "UX Planet" that regularly posts examples of the best and latest UX case studies from around the world. Another great place to keep you up to speed with the latest UX designs.

4. - UX & visual improvements

Designer : Sladana Kozar

Case Study : Deeplyapp

This is a health and self-care website app that helps users maintain mental well-being with meditations and exercises. This case study talks you through the design process of creating a user-friendly mobile app.

This case study focuses on improvements to the UX and visual features of this mobile app. Many aspects are included to help you understand it better, such as the design background, what to build, UI flow diagram, discoverability design, visual balance, and much more. A full set of app interfaces are presented for you to study as well.

You can also check out its Part 1 post for more details.

5. Talent Envoy - improving the recruitment process 

Talent Envoy

Designer : Enes Aktaş (Experienced UX designer)

Case Study : Talent Envoy

Talent Envoy is an intelligent job assistant that helps users find their ideal job and get to all the way to signing a contract faster and more easily.

This case study firstly points out the biggest challenges and problems faced by job-seekers—the shortage of US recruitment markets. It then talks to you through the detail of how the designers optimized the recruitment process. You will also find information on the user research process, the UI flowchart design, the related wireframe and Sketch designs, the main page design, and more. 

All the details have clear explanations and they offer a great example of how to use user research to solve problems and improve UI interfaces.

This one comes from another hot media channel called "Muzli" which shares the latest ideas, designs, and interactions about websites or website apps from all over the world. Don’t miss out on this site if you want to stay ahead of the curve. 

6. My Car Parking - UI/UX case study

My Car Parking

Designer : Johny Vino (Experienced UX and interaction designer)

Case Study : My Car Parking

This is a mobile app that can help people get parking slots easily even when they travel beyond their normal routes. 

This is a masterclass in how to write a case study that is simple, well-structured, and easy to understand. Many intuitive lists and images are used to explain the design ideas and processes. 

It has received “claps” from over seven and a half thousand people and   is a perfect example of how to write a well-structured and easy-to-understand case study.

7. Parking Finder App - UI/UX case study

Parking Finder App

Designer : Soumitro Sobuj

Case Study : Parking Finder App

This is another concept mobile app that makes it easy for users to find parking slots even in big or overcrowded cities.

This case study is beautifully presented and gives a good presentation of the whole design process. It covers nearly all the issues that a textbook UX case study should have, such as problems and solutions, user-centered design, design strategy, user flow, information architecture , interface wireframes and visual designs, and much more besides. 

It is one of the best examples we have found of a case study that really teaches you how to write the perfect UX case study.

8. Pasion Del Cielo - coffee ordering experience

Pasióon dDel Cielo

Designer : Jonathan Montalvo (Senior Designer, Branding, UXUI )

Case Study : Pasión del Cielo

This is a concept project about a real local coffee shop in Miami.

This case study demonstrates effective ways to engage users with the Pasión brand and how a site can make it as easy as possible to turn page views into coffee sales. 

There is a lot of analysis included to explain the entire design process, such as analyzing the competition, feature analysis, brand and interface improvements, and much more. Most important of all, many user personas have been created to evaluate and enhance the UX.

This is a good example to check for anyone looking to improve their own UX case study. Above all, it shows what can be done with rich images, bright colors, clear layouts, and well-crafted personas.

9. Workaway App - UX redesign

Workaway App - UX redesign

Designer : Rocket Pix (UXUI, web designer )

Case Study : Workaway App

This is a mobile app that provides international hospitality services; it helps users to contact each other to organize homestays and cultural exchanges.

This UX design case study explains how the designer redesigned the Workaway App to make it easier for users. Many intuitive charts (pie charts, flow charts, line charts), cards, and images are used to illustrate the ideas.

It is simple and easy to follow, and also a good example of how to create an intuitive case study with charts and cards.

10. Receipe App - UI/UX design process

Receipe App

Designer : Dorothea Niederee (UX, UI designer   )

Case Study : Recipe App

This is a food app design offering inspirational recipes for anyone who wants to eat healthier.

This case study gives a clear demonstration of the entire UI/UX design process. Three user personas are defined to present different users' needs. Some colors, typography, and UI elements are also shared.

This is a good example of how to define a detailed user persona in your UX case study.

11. Hobbfyy - a social and discovery app UX design


Designer : Mustafa Aljaburi (UX, UI designer   )

Case Study : Hobbfyy

This is a social and discovery app that makes it quick and easy to get everything you need for your hobbies.

This case study aims to show how to develop a site that will provide its users with solutions, in this case to get what they need for their hobbies. Beautiful images, a storytelling style, and special layouts are used to explain everything.

12. Bee Better - habit tracker app UX case study

Bee Better

Designer :   Anastasiia Mysliuk (UX, UI designer   )

Case Study : Bee Better

This is a habit tracker app that makes it easy for you to develop new useful habits.

This case study aims to solve problems associated with how we form and develop habits. It helps users find solutions and make habit formation more interesting; it motivates them to maintain their useful new habits. Many aspects of design, such as problems, solutions, the design process, discovery and research, user journey map, prototypes, and much more are illustrated and explained in simple language.

This would be a good example to follow if you are looking to create an easy-to-understand UX case study.

13.Sit My Pet - pet sitting app UX case study

Sit My Pet

Designer : Aiman Fakia (UX, UI, visual designer )

Case Study : Sit My Pet

This is a pet-setting app that provides pet owners with a digital service that helps them connect with pet sitters.

This UX case study describes a site that aims to make pet sitting more easily accessible for pet owners. It analyzes both its users and its competitors very well. The way solutions are evaluated, the user stories, and other related aspects are followed in detail to give you a better understanding of the project as a whole.

This is a good example of how to develop a UX design based on user needs.

14. Groad - food ordering system UX case study


Designer : Phap (UI designer )

Case Study : Groad

This is a food ordering app offering food delivery services from stores, restaurants, cafés, fast food bars, and others. 

This UX case study uses beautiful illustrations and colors to explain the entire design process. As well as the usual parts of the design process—UI flow chart, UI showcasing—the related logo and icon designs, typography, and other aspects are included. This is a good example if you are looking to learn how to create an immersive case study with beautiful illustrations and colors.

15. iOS VS Android UI/UX Case Study

IOS VS Android UI/UX Case Study

Designer : Johanna Rüthers

Case Study : Econsy

Here is another concept app that helps people live more sustainably by using a scanning process to give them information about the ecological and social impact of products they are thinking of buying. 

This case study explains the differences in the mobile app’s appearance when it is applied on the Human Interface Guidelines (IOS) and Material Design Guidelines (Android). This will help you to create an app that works well on both Mac and Android devices.

More UI/UX case studies & designs:

16.Timo Bank - UI/UX Case Study

Timo Bank

Timo Bank is a mobile banking app project produced by Leo Nguyen, a freelance designer and creative director. This case study aims to provide more intuitive transfer, payment, and money management solutions for mobile users.

This is a great example to consider if you are hoping to create a better banking app.

17. Endoberry Health App Design

ux research case study presentation

Endoberry Health App Design provides useful solutions for women suffering from endometriosis. In turn, this gives doctors a better understanding of individual cases. The design challenges, solutions, and UI details are displayed and explained to illustrate the design project.

18. Job Portal App

Job Portal App

Job Portal App has been specially made for designers and freelancers. This case study uses cute illustrations, simple words, and clear storytelling to explain how the designer worked out the ideal job hunting solutions for users.

19. Cafe Website - UI/UX Case Study

Cafée Website

Café Website gives its users a great experience by making it quick and easy to order a coffee online. Many elegant page details are displayed.

20. Ping - the matchmaker app case study


Ping is a dating app that offers users a unique and effective way to find their perfect match. As you can see, its mascot is really cute and this case study will show you how a cute mascot can enhance the UX.

21. Hubba Mobile App - UI/UX Case Study

Hubba Mobile App

Hubba Mobile App is a B2B online marketplace where retailers can find and purchase unique products for their stores or shops. This case study aims to explain the process of creating a special mobile app for this online marketplace. It offers a beautiful and clear presentation of the entire UI/UX design process.

22. Music App - music for children

Music App

Music App shares the fancy UI and colors from a music app made for children. It is a good example that is sure to inspire you to create a distinctive children's app.

How do you create a UX case study?

If you are still not entirely sure how to go about creating a distinctive UX case study, here are a few simple steps to walk you through the entire process from start to finish:

Step  1.  Figure out your purpose

The final outcome will depend on what it is you are trying to achieve. So, before you start writing a UX design case, you should first figure out in detail what its purpose is. Ask yourself some basic questions:

  • Is it for a job interview?
  • Is it for improving your personal portfolio?
  • Is it designed to show off your design talents on social media?
  • Is it just created to practice your design skills?
  • Is it made to share design experiences with other designers?

In short, figuring out your purpose and setting a goal can make the entire design process so much easier.

Step   2.   Plan or outline your case study

Whatever you want to do, it is always a good idea to start with a plan. When it comes to writing a UX case study, you should also outline your entire UX case study and decide on what sections you want to include.

For example, nowadays, a good UX design case study often covers:

  • Overview : Start with a short paragraph that introduces your project.
  • Challenges  and  goals : Explain the project background and point out the biggest challenges or problems you've encountered. Explain the goals you want to achieve and how you will overcome the challenges you have identified. 
  • Roles  and  responsibilities : Tell readers what role you play in the project and the specific features of your role that will help create a better product.
  • Design process : Introduce the entire design process in detail so that readers can see clearly what you have done to make life easier for users. Many employers check this part very carefully to see whether you have the basic skills and abilities they are looking for. So, never underestimate the importance of this section. 
  • Solutions  and  outcomes : No matter what problems you have faced, the solutions and the final outcomes achieved are what really matters. So, always use this section to showcase your skills and achievements. 

You might also want to add further sections:

  • User research :   Some full-stack designers also include this to give a more comprehensive view of their design skills.
  • UI designs : Some experienced designers also display their relevant UIs, and UI flow, along with low- and high-fidelity prototypes to enrich the content.

Of course, if you are a newbie, and you still have questions, why not go online and search for UX case study templates that you can study and follow.

Step 3.  Explain the design process clearly

As we've explained above, the design process is always one of the most important parts of a good UX case study. You should always introduce clearly as many of the relevant parts of the process as possible. For example: show how you and your team communicate and collaborate effectively; demonstrate how you have developed ideas to address user problems; explain how you and your team have dealt with emergencies or mishaps.  

ux research case study presentation

You can also introduce the UX design tools that you have chosen to simplify the entire design process. Mockplus, is an online product design platform, enabled us to adapt quickly and effectively to working from home during the recent Coronavirus lockdown. Prototyping our designs, sharing ideas, working together in an effective team, taking the process from design to handoff, it all works smoothly with this single tool.

Step  4. Improve readability and visual appeal

The content should be the main focus of your case study—but not the only focus. To make the case study as good as possible, you also need to think about its readability and visual appeal. Here are some suggestions to follow:

  • Explain everything as clearly as possible.
  • Add images, illustrations, charts, cards, icons, and other visuals.
  • Create a clear storytelling structure or layout.
  • Choose an immersive color scheme.
  • Add eye-catching animations and interactions.
  • Use vivid video, audio, and other multimedia resources.

The final visual effect can be make-or-break for whether your UX case study is going to stand out from the crowd. You should always take it seriously.

Step   5. Summarize

Every UX case study can be a good chance to practice and improve your design skills. So, in your conclusion, don’t forget to analyze the entire process and summarize the outcomes. Always take a minute to figure out what lessons you should take away from the process, what tips should be remembered, what should be improved, and—most important—what your next steps are going to be.

UX case studies are one of the most essential parts of a UX designer's portfolio. The ability to write a well-structured UX case study is also one of the basic skills that a competent UX professional should have. So, UX case studies play a very important role in UX designer's life.

We hope our picks of the best UX design case studies along with our step-by-step guide will help you create a stunning UX case study.

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15 excellent ux case studies every creative should read.

  • By Sandra Boicheva
  • October 21st, 2021

In a previous article, we talked about UX portfolios and how they carefully craft a story of how designers work. Interestingly enough, recruiters decide if a UX freelance designer or an agency is a good match within 5 minutes into the portfolio . In order to persuade these recruiters, the portfolio needs to present an appealing story that showcases the skill, the thought process, and the choices taken for key parts of the designs. With this in mind, today we’ll talk about UX case studies and give 15 excellent examples of case studies with compelling stories.

The Storytelling Approach in UX Case Studies

An essential part of the portfolio of a UX designer is the case studies that pack a showcase of the designer’s skills, way of thinking, insights in the form of compelling stories. These case studies are often the selling point as recruiters look for freelancers and agencies who can communicate their ideas through design and explain themselves in a clear and appealing way. So how does this work?

Photography by Alvaro Reyes

Just like with every other story, UX case studies also start with an introduction, have a middle, and end with a conclusion .

  • Introduction: This UX case study example starts with a design brief and presents the main challenges and requirements. In short, the UX designer presents the problem, their solution, and their role.
  • Middle: The actual story of the case study example explains the design process and the techniques used. This usually starts with obstacles, design thinking, research, and unexpected challenges. All these elements lead to the best part of the story: the action part. It is where the story unveils the designer’s insights, ideas, choices, testing, and decisions.
  • Conclusion: The final reveal shows the results and gives space for reflection where the designer explains what they’ve learned, and what they’ve achieved.

Now as we gave you the introduction, let’s get to the main storyline and enjoy 15 UX case studies that tell a compelling story.

1. Car Dealer Website for Mercedes-Benz Ukraine by Fulcrum

This case study is a pure pleasure to read. It’s well-structured, easy to read, and still features all the relevant information one needs to understand the project. As the previous client’s website was based on the official Mercedes Benz template, Fulcrum had to develop an appealing and functional website that would require less time to maintain, be more user-friendly, and increase user trust.

  • Intro: Starts with a summary of the task.
  • Problem: Lists the reasons why the website needs a redesign.
  • Project Goals: Lists the 4 main goals with quick summaries.
  • Project: Showcases different elements of the website with desktop and mobile comparison.
  • Functionality: Explains how the website functionality helps clients to find, and order spare parts within minutes.
  • Admin Panel: Lists how the new admin panel helps the client customize without external help.
  • Elements: Grid, fonts, colors.
  • Tech Stack: Shows the tools used for the backend, mobile, admin panel, and cloud.
  • Client review: The case study ends with a 5-star review by the marketing director of Mercedes Benz Ukraine, Olga Belova.

This case study is an example of a detailed but easy to scan and read story from top to bottom, featuring all relevant information and ending on the highest note: the client’s review.


2. Galaxy Z Flips 5G Website by DFY

This is a big project that covers every aspect of the website, including the UX strategy. The creative studio aimed to fully illustrate and demonstrate the significant upgrades over previous models and to enable two-way communication with the customers through an interactive experience.

  • Intro: Summary of the project and roles.
  • Interactive Experience: The main project goal.
  • Demonstration: Explains the decision to feature 360-degree views and hands-on videos instead of technical terms.
  • Screens: Includes high-quality screenshots of significant pages and features.
  • Ecosystem: Highlight a page with easy navigation across different products as a marketing decision that makes cross-selling seamless.
  • Essentials: Showcases a slider of all products with key features that provide ample information.
  • Showroom: Interactive experience that helps the user “play around” with the product.
  • Credits: As a conclusion, DFY features the stakeholders involved.

A strong presentation of a very ambitious project. It keeps the case study visual while still providing enough insight into the thought process and the most important decisions.

3. Jambb Social Platform by Finna Wang

Here we have a beautiful case study for a platform that aims to help creators grow their communities by recognizing and rewarding their base of supporters. It tackles a curious problem that 99% of fans who contribute in non-monetary ways don’t get the same content, access, and recognition they deserve. This means the creators need a way to identify their fans across all social platforms to grow their business and give recognition. To get a clear picture of what the design has to accomplish, Finna Wang conducted stakeholder interviews with the majority of the client’s team.

  • Intro: Listing roles, dates, team, and used tools.
  • Project Overview: The main concept and the reasons behind it.
  • Exploration: What problem will the platform solve, preliminary research, and conclusions from the research.  The section includes the project scope and problem statement.
  • Design Process: A thorough explanation of the discoveries and the exact steps.
  • User Flows:  3 user flows based on common tasks that the target user/fan would do on the site.
  • Design Studio: Visualization process with wireframes, sitemap, prototypes.
  • Design Iterations: The designer highlights the iterations they were primary behind.
  • Style Guide: Typography, colors, visual elements breakdown.
  • Usability Testing: Beta site vs Figma prototype;, revised problem statement.
  • Prototype: Features an accessible high fidelity prototype in Figma you can view.
  • Takeaways: Conclusions.

An extremely detailed professionally made and well-structured UX case study. It goes a step further by listing specific conclusions from the conducted research and featuring an accessible Figma prototype.

4. Memento Media by Masha Keyhani

This case study is dedicated to a very interesting project for saving family stories. It aims to help users capture and record memories from their past. To do so, the design team performed user research and competitive analysis. The entire project took a 6-week sprint.

  • Overview: Introducing the client and the purpose of the app.
  • My Role: Explaining the roles of the designer and their team.
  • Design Process: A brief introduction of the design process and the design toolkit
  • Home: The purpose of the Homepage and the thought process behind it.
  • Question Selection: The decision behind this screen.
  • Recording Process: Building the recording feature and the decisions behind it.
  • User research: a thorough guide with the main focuses, strategies, and competitor analysts, including interviews.
  • Research Objectives: The designer gives the intent of their research, the demographics, synthesis, and usability testing insights.
  • Propositions: Challenges and solutions
  • User Flow: Altering the user flow based on testing and feedback.
  • Wireframes: Sketches, Lo-Fi wireframing.
  • Design System: Typography, colors, iconography, design elements.
  • The Prototype: It shows a preview of the final screens.

This UX study case is very valuable for the insights it presents. The design features a detailed explanation of the thinking process, the research phase, analysts, and testing which could help other creatives take some good advice from it for their future research.

5. Perfect Recipes App by Tubik

Here we have a UX case study for designing a simple mobile app for cooking, recipes, and food shopping. It aims to step away from traditional recipe apps by creating something more universal for users who love cooking with extended functionality. The best idea behind it is finding recipes based on what supplies the user currently has at home.

  • Intro: Introducing the concept and the team behind it.
  •  Project: What they wanted to make and what features would make the app different than the competitors.
  • UI design: The decisions behind the design.
  • Personalization: Explaining how the app gives the user room for personalization and customizing the features according to their personal preferences.
  • Recipe Cards and Engaging Photos: The decisions behind the visuals.
  • Cook Now feature: Explaining the feature.
  • Shopping List: Explaining the feature.
  • Pantry feature:  The idea to sync up the app with AmazonGo services. This case study section features a video.
  • Bottom Line: What the team learned.

This UX case study is a good example of how to present your concept if you have your own idea for an app. You could also check the interactive preview of the app here .

6. SAM App by Mike Wilson

The client is the Seattle Art Museum while the challenge is to provide engaging multimedia content for users as well as self-guided tours. Mile Wilson has to create an experience that will encourage repeat visits and increase events and exhibition attendance.

  • Intro: Listing time for the project, team members, and roles.
  • The Client: A brief introduction of Seattle Art Museum
  • The Challenge: What the app needs to accomplish.
  • Research and Planning: Explaining the process for gathering insights, distributing surveys, interviews, and identifying specific ways to streamline the museum experience.
  • Sloane: Creating the primary persona. This includes age, bio, goals, skills, and frustrations.
  • Designing the Solution: Here the case study features the results of their research, information architecture, user flows, early sketching, paper prototypes, and wireframes.
  • Conclusion: Explaining the outcome, what the team would have done differently, what’s next, and the key takeaways.

What we can take as a valuable insight aside from the detailed research analysis, is the structure of the conclusion. Usually, most case studies give the outcome and preview screens. However, here we have a showcase of what the designer has learned from the project, what they would do differently, and how they can improve from the experience.

7. Elmenus Case Study

This is a case study by UX designers Marwa Kamaleldin, Mario Maged, Nehal Nehad, and Abanoub Yacoub for redesigning a platform with over 6K restaurants. It aims to help users on the territory of Egypt to find delivery and dine-out restaurants.

  • Overview: What is the platform, why the platform is getting redesigned, what is the target audience. This section also includes the 6 steps of the team’s design process.
  • User Journey Map: A scheme of user scenarios and expectations with all phases and actions.
  • Heuristic Evaluation: Principles, issues, recommendations, and severity of the issues of the old design.
  • First Usability Testing: Goals, audience, and tasks with new user scenarios and actions based on the heuristic evaluation. It features a smaller section that lists the most severe issues from usability for the old design.
  • Business Strategy: A comprehensive scheme that links problems, objectives, customer segment, measurements of success, and KPIs.
  • Solutions: Ideas to solve all 4 issues.
  • Wireframes: 4 directions of wireframes.
  • Styleguide: Colors, fonts, typeface, components, iconography, spacing method.
  • Design: Screens of the different screens and interactions.
  • Second Usability Testing: Updated personas, scenarios, and goals. The section also features before-and-after screenshots.
  • Outcome: Did the team solve the problem or not.

A highly visual and perfectly structured plan and process for redesigning a website. The case study shows how the team discovers the issues with the old design and what decisions they made to fix these issues.

8. LinkedIn Recruiter Tool by Evelynma

A fresh weekend project exploring the recruiting space of LinkedIn to find a way to help make it easier for recruiters to connect with ideal candidates.

  • Background Info: What made the designer do the project.
  • Problem and Solution: A good analysis of the problem followed by the designer’s solution.
  • Process: This section includes an analysis of interviewing 7 passive candidates, 1 active candidate, 3 recruiters, and 1 hiring manager. The designer also includes their journey map of the recruiting experience, a sketch of creating personas, and the final 3 personas.
  • Storyboard and User Flow Diagrams: The winning scenario for Laura’s persona and user flow diagram.
  • Sketches and Paper Prototypes: Sticky notes for paper prototypes for the mobile experience.
  • Visual Design: Web and mobile final design following the original LinkedIn pattern.
  • Outcome: Explaining the opportunity.

This is an excellent UX case study when it comes to personal UX design projects. creating a solution to a client’s problem aside, personal project concepts is definitely something future recruiters would love to see as it showcases the creativity of the designers even further.

9. Turbofan Engine Diagnostics by Havana Nguyen

The UX designer and their team had to redesign some legacy diagnostics software to modernize the software, facilitate data transfers from new hardware, and improve usability. They built the desktop and mobile app for iOS and Android.

  • Problem: The case study explain the main problem and what the team had to do to solve it.
  • My Role: As a lead UX designer on a complicated 18-month project, Havana Nguyen had a lot of work to do, summarized in a list of 5 main tasks.
  • Unique Challenges: This section includes 4 main challenges that made the project so complex. ( Btw, there’s a photo of sketched wireframes literally written on the wall.)
  • My Process: The section includes a description of the UX design process highlighted into 5 comprehensive points.
  • Final Thoughts: What the designer has learned for 18 months.

The most impressive thing about this case study is that it manages to summarize and explain well an extremely complex project. There are no prototypes and app screens since it’s an exclusive app for the clients to use.

10. Databox by FireArt

A very interesting project for Firearts’s team to solve the real AL & ML challenges across a variety of different industries. The Databox project is about building scalable data pipeline infrastructure & deploy machine learning and artificial intelligence models.

  • Overview: The introduction of the case study narrows down the project goal, the great challenge ahead, and the solution.
  • How We Start: The necessary phases of the design process to get an understanding of a product.
  • User Flow: The entire scheme from the entry point through a set of steps towards the final action of the product.
  • Wireframes: A small selection of wireframe previews after testing different scenarios.
  • Styleguide: Typography, colors, components.
  • Visual Design: Screenshots in light and dark mode.

A short visual case study that summarizes the huge amount of work into a few sections.

11. Travel and Training by Nikitin Team

Here’s another short and sweet case study for an app with a complete and up-to-date directory of fitness organizations in detailed maps of world cities.

  • Overview: Explaining the project.
  • Map Screen : Outlining the search feature by categories.
  • Profiles: Profile customization section.
  • Fitness Clubs: Explaining the feature.
  • Icons: A preview of the icons for the app.
  • App in Action: A video of the user experience.

This case study has fewer sections, however, it’s very easy to read and comprehend.

12. Carna by Ozmo

Ozmo provides a highly visual case study for a mobile application and passing various complexities of courses. The main goal for the UX designer is to develop a design and recognizable visual corporate identity with elaborate illustrations.

  • Intro: A visual project preview with a brief description of the goal and role.
  • Identity: Colors, fonts, and logo.
  • Wireframes: The thinking process.
  • Interactions: Showcase of the main interactions with animated visuals.
  • Conclusion: Preview of the final screens.

The case study is short and highly visual, easy to scan and comprehend. Even without enough insight and text copy, we can clearly understand the thought process behind and what the designer was working to accomplish.

13. An Approach to Digitization in Education by Moritz Oesterlau

This case study is for an online platform for challenge-based learning. The designer’s role was to create an entire product design from research to conception, visualization, and testing. It’s a very in-depth UX case study extremely valuable for creatives in terms of how to structure the works in their portfolio.

  • Intro: Introducing the client, project time, sector, and the designer’s role.
  • Competitive Analysis: the case study starts off with the process of creating competitive profiles. It explains the opportunities and challenges of e-learning that were taken into consideration.
  • Interviews and Surveys: Listing the goals of these surveys as well as the valuable insights they found.
  • Building Empathy: The process and defining the three target profiles and how will the project cater to their needs. This section includes a PDF of the user personas.
  • Structure of the Course Curriculum: Again with the attached PDF files, you can see the schemes of the task model and customer experience map.
  • Information Architecture: The defined and evaluated sitemap for TINIA
  • Wireframing, Prototyping, and Usability Testing :  An exploration of the work process with paper and clickable prototypes.
  • Visual Design: Styleguide preview and detailed PDF.
  • A/B and Click Tests: Reviewing the usability assumptions.
  • Conclusion: A detailed reflection about the importance of the project, what the designer learned, and what the outcome was.

This is a very important case study and there’s a lot to take from it. First, the project was too ambitious and the goal was too big and vague. Although the result is rather an approximation and, above all, at the conceptual level requires further work, the case study is incredibly insightful, informative, and insightful.

14. In-class Review Game by Elizabeth Lin

This project was never realized but the case study remains and it’s worth checking out. Elizabeth Lin takes on how to create an engaging in-class review game with a lot of research, brainstorming, and a well-structured detailed process.

  • Intro: What makes the project special.
  • Research: Explaining how they approached the research and what they’ve learned.
  • Brainstorming: the process and narrowing all How Might We questions to one final question: How might we create an engaging in-class math review game.
  • Game Loop and Storyboarding: Sketch of the core game loop and the general flow of the game.
  • Prototyping: Outlining basic game mechanics and rounds in detail.
  • Future Explorations: The case study goes further with explorations showing how the product could look if we expanded upon the idea even further.
  • What Happened?:  The outcome of the project.

This case study tells the story of the project in detail and expands on it with great ideas for future development.

15. Virtual Makeup Studio by Zara Dei

And for our last example, this is a case study that tells the story of an app-free shippable makeover experience integrated with the Covergirl website. The team has to find a way to improve conversion by supporting customers in their purchase decisions as well as to increase basket size by encouraging them to buy complementary products.

  • Intro: Introducing the project and the main challenges.
  • Discovery and Research: Using existing product information on the website to improve the experience.
  • Onboarding and Perceived Performance: Avoiding compatibility issues and the barrier of a user having to download an app. The section explains the ideas for features that will keep users engaged, such as a camera with face scan animation.
  • Fallback Experience and Error States: Providing clear error messaging along with troubleshooting instructions.
  • Interactions: explaining the main interactions and the decisions behind them.
  • Shared Design Language: Explaining the decision to provide links on each product page so users could be directed to their preferred retailer to place their order. Including recommended products to provide users with alternatives.
  • Outcome and Learning: The good ending.
  • Project Information: Listing all stakeholders, the UX designer’s role in a bullet list, and design tools.

In Conclusion

These were the 15 UX case studies we wanted to share with you as they all tell their story differently. If we can take something valuable about what are the best practices for making an outstanding case study, it will be something like this.

Just like with literature, storytelling isn’t a blueprint: you can write short stories, long in-depth analyses, or create a visual novel to show your story rather than tell. The detailed in-depth UX case studies with lots of insights aren’t superior to the shorter visual ones or vice versa. What’s important is for a case study to give a comprehensive view of the process, challenges, decisions, and design thinking behind the completed project .

In conclusion, a UX case study should always include a summary; the challenges; the personas; roles and responsibilities; the process; as well as the outcomes, and lessons learned.

Video Recap

Take a look at the special video we’ve made to visualize and discuss the most interesting and creative ideas implemented in the case studies.

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In the meantime, why not browse through some more related insights on web development and web design?

  • The 30 Best UX Books Every Creative Should Read in 2022
  • Great UI Animation Examples to Make Your Jaw Drop [+Tips and Freebies]
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UX Case Study Presentation Template

ux research case study presentation

UX Case Studies made simple

Everything you need in a straightforward design template. No need to keep creating the same document for different case studies.

Sort all the information you need to make a comprehensive case study with pages arranged with a seamless narrative in mind.

Work smarter with a professional presentation that demonstrates your attention to detail. Find sections with enough space to define problems, insights, solutions, and conclusions.

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Frequently asked questions

What is the purpose of the ux case study presentation template offered by designership.

The UX Case Study Presentation Template by Designership is meticulously crafted to help designers present their work confidently in job interviews, stakeholder reviews, and more. The presentation template ensures you detail your design process, decisions, and outcomes, in a structured and compelling manner.

Is this UX Design Case Study Template free?

The UX Design Case Study Template is a premium product offered by Designership, ensuring a detailed and professional layout to enhance the presentation of your projects.

Can I customize the UX Case Study Template to fit my brand's identity?

Absolutely. The UX Case Study Template is designed for adaptability, allowing designers to seamlessly integrate their brand's identity, colors, fonts, and style, making it uniquely their own.

How many pages are included in the UX Case Study Presentation Template?

The UX Case Study Presentation Template encompasses a comprehensive set of pages to cater to all aspects of a case study, providing a structured flow and ensuring all vital details are addressed.

Can I use the UX Case Study Template in Figma?

Yes, given Designership's extensive offerings for Figma users, the UX Case Study Template is optimized for use in Figma, ensuring a seamless design experience.

How does the template assist in structuring my case study?

The template offers a systematic layout with guided sections, ensuring that designers address challenges faced, solutions proposed, methodologies applied, and results achieved, providing a cohesive narrative for their design journey.

What's the difference between the UX Case Study Template and other templates available online?

The UX Case Study Template by Designership stands out due to its meticulous design, focus on storytelling, and adaptability, crafted under the guidance of industry-leading expert Michael Wong, ensuring a superior quality and approach compared to others.

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While the template is optimized for Figma, it's crafted with flexibility in mind, allowing users to adapt it across various design tools. However, for the best experience, using it in Figma is recommended.

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Designership, known for its commitment to user success, provides comprehensive guides and tutorials to ensure designers can make the most out of the UX Case Study Presentation Template, integrating it seamlessly into their workflow.

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UX Research Plan

Ux research plan presentation, free google slides theme and powerpoint template.

Understanding what’s best for a user is a task that requires thorough research. What’s the best way of conducting such type of research? Use this visual template to represent the steps of your research and show your audience what’s the best way of optimizing an app or a web page so that the user has an easy learning curve and an amazing experience!

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UX Case Study Presentation Deck

UX Case Study Presentation Deck preview

Free UX case study presentation deck template for you to use during your UX portfolio / case study presentation. Enjoy ✨

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    6. Alexandra Nguyen's evaluative research hardware project with Nuro. While the case studies in this UX research portfolio are password-protected, this UX research portfolio by Alexandra M. Nguyen, a UX researcher at Nuro, provides a high-level timeline overview of how she created her path to UX research.

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  7. My final Guide to a Killer UX Case Study Presentation

    Use This Guide to Delight Recruiters, and create a killer presentation. A Case study presentation happens when the company wants to learn: If you know how to apply UX tools, when they are needed and when they aren't. This guide is a junction of my knowledge on public speaking, storytelling, interviews, presentation knowledge, things learned at ...

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  9. Tips on presenting your UX case study

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  10. Mastering the Art of Presenting a UX Case Study in Job Interviews

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  11. UX Research Case Study / Report Template

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    In this case a presentation can be a useful tool. ... Below are four tips for an effective structure and an example outline commonly used for UX research presentations. Keep it short. ... Instead of presenting all the findings from a study, focus on the 3 key points your audience should walk away with. ...

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    A strong presentation of a very ambitious project. It keeps the case study visual while still providing enough insight into the thought process and the most important decisions. ... and testing which could help other creatives take some good advice from it for their future research. View The Full UX Case Study 5. Perfect Recipes App by Tubik

  20. Free UX Case Study Presentation Template

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  21. UX Case Study Template

    Description: Carex is a UX Case Study Template made to help UX Designers create and organize their case study without any struggle. It covers almost all the UX research processes and methods making it easier for designers to build and enhance their projects. The contents in the template are created as easily editable components so that the ...

  22. UX Research Plan

    UX Research Plan Presentation . Business . Free Google Slides theme and PowerPoint template . Understanding what's best for a user is a task that requires thorough research. What's the best way of conducting such type of research? Use this visual template to represent the steps of your research and show your audience what's the best way ...

  23. UX Case Study Presentation Deck

    This is a Figma Community file. Community is a space for Figma users to share things they create. Get started with a free account →. Free UX case study presentation deck template for you to use during your UX portfolio / case study presentation. Enjoy .