brand statement for resume examples

10 Personal Brand Statement Examples to Inspire You

By Biron Clark

Published: November 11, 2023

Biron Clark

Writer & Career Coach

Today’s job market and business markets are more competitive than ever. In order to succeed, you’ll need to set yourself apart with a good personal branding strategy.

And one of the first things you need to do when creating your personal brand is  establish a powerful personal branding statement. This short statement will be the foundation of all of your branding efforts moving forward, so it’s important to get it right.

In this article, we’ll look at tips for creating a unique personal branding statement , and 10 of the best personal brand statement examples to inspire you.

Let’s get started…

What is a Personal Brand Statement?

A personal brand statement is a one or two-sentence phrase that accurately sums up what you do and what you stand for. It’s essentially your unique selling proposition, the thing you do better than any of your competitors. Think of it as your slogan. The best personal branding statements are catchy, memorable, and attention-grabbing.

It’s worth creating a personal branding statement whether you’re a job seeker, freelancer, or entrepreneur. Anyone looking to network and stand out can benefit from having a great personal brand statement.

Coming up with the perfect statement is tricky, though…

It needs to be short while also conveying the value you provide to employers, clients, or customers. It should also have a certain level of intrigue that makes people want to learn more about you .

Your personal brand statement is the first thing people will associate with you, so take your time and come up with something you’re completely happy with.

So just what should a personal brand statement look like? It really depends on you and your personality, but below are some sample personal brand statements to consider.

Let’s say you’re a digital marketer . Your personal branding statement could be:

I develop powerful digital marketing strategies that help businesses find new customers.

Or if you’re a real estate agent you could say something like:

I can help you find your dream home for the price you want.

An effective personal brand statement is short and to the point, so choose your words carefully. Utilize words that evoke emotion and hone in on the one benefit you provide that people will be most interested in.

Don’t worry if you’re still not sure how to go about creating your personal branding statement. In the next section, we’re going to look at the best personal branding statement examples from around the web.

Creating a Personal Branding Statement: 10 Best Examples

It can be difficult to imagine what the ideal statement should look like on your own, so we’ve assembled some best personal brand statement examples from multiple categories. These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. 

Use the personal branding statement examples below for inspiration when coming up with your own.

1. “I help thought leaders write great books in just 90 days. 300 satisfied clients so far.”

– Mindy Gibbins-Klein

This personal brand statement follows a classic formula: “I help ___ do ___”.

The first blank is your ideal type of customer or employer.

Then, the second blank is the result you help them achieve. This can be their desired result/outcome of working with you, the main problem they need solved, etc.

We consider this basic “I help ___ do ___” formula as the go-to option for most job seekers, freelancers, consultants and coaches. 

This person then added a unique touch to their personal brand statement by including some social proof, where they said, “300 satisfied clients so far.”

Mentioning that you’ve helped many clients/companies succeed in the past is a great way of showing you’ll be able to help the next customer, too.

This next personal branding statement example uses the same general formula, so don’t worry if you don’t quite “get it” yet.

Here it is:

2. “I help manufacturing organizations improve their processes to reduce waste and grow profits.”

– Kent Blumberg

While this might appear a bit different than the first personal branding statement example we looked at, it’s also based on the, “I help ___ do ___” format.

(You could re-organize this to follow that formula word-for-word and say: “I help manufacturing organizations energize, focus and align their operations….”)

This personal branding statement does a great job of being specific in terms of the target customer, and result they’ll get by working with this person.

If you’re going to use this layout/formula for creating your own personal branding statement, you want to be narrow and focused, just like this example is.

So what type of employer or client can you help most? Large corporations? Growth-stage companies? E-commerce companies? That’s the type of phrase you want to use. In the example above, the target client is “manufacturing organizations.”

Then, the outcome/result of working with this person is also crystal-clear in this example: faster processing, less waste, and more profits.

Now let’s move on to some personal brand statement examples that get a bit more creative…

3. “Let’s build job-free income.”

– Nick Loper

Wouldn’t you like to have an income without having a job? Of course you would. That’s why Nick Loper’s personal branding statement is so effective.

Nick’s blog Side Hustle Nation discusses all the different ways entrepreneurs can build their own business and eventually escape the corporate grind. By using a term like “job-free income” he really zeroes in on exactly what his audience is looking to achieve, allowing him to immediately get their attention.

We love using the word “Let’s” because it shows that you’ll be partnering and working toward a common goal. At the time of writing this article, our own headline on our homepage uses this idea and says, “Let’s find your dream job”.

4. “Do you want more traffic?”

– Neil Patel

Ok, so this is more of a question than a statement. But every business and website wants more traffic, and Neil Patel has the knowledge and know-how to make it happen.

Neil is one of the world’s leading online marketers who is world-renowned for his SEO and traffic creation prowess. His personal branding statement is extremely simple, but it works because he has the reputation to back up his claim that he can, in fact, get you more traffic. Using a question is also a way to spark intrigue and curiosity.

There are no rules you  must follow when creating a personal branding statement. It’s okay to think outside the box and ask a question or do something different than the competition.

5. “Move well, eat well, think well.”

– Adam Cobb

This personal brand statement is another example of how you don’t always have to be overly sophisticated or clever. Sometimes simple is best.

Adam Cobb is a fitness and nutrition coach who aims to help improve lives through exercise, healthy eating, and spiritual awareness. So, his personal branding statement perfectly sums up exactly what he’s all about and how he can help you. If you can concisely describe exactly what you can do for people you’re sure to come up with a powerful personal branding statement.

Note that you could also adapt this to fit the go-to formula we looked at earlier: I help ___ do ___.

Here’s how it’d look: “I help people move well, eat well, and think well.”

Or you could even make it better-targeted and more narrow (as mentioned, it’s good to be specific/precise about who you can help). Here’s an example of how this personal brand statement could be narrowed further: “I help busy professionals move well, eat well, and think well.”

6. “Helping you build a big brand with your small business.”

– Kate Toon

Do you have a niche are a particular clientele that you service? Consider working that into your personal branding statement, as Kate Toon has done here.

Kate is a copywriter who specializes in helping small businesses reach a wider audience. She could have focused on her expert copywriting skills or her knowledge of SEO (search engine optimization). Instead, she speaks right to her target audience and tells them exactly how she can help them. Remember, it’s not always about what you can do, but also who you can do it for.

7. “Achieve social media mastery.”

– Mari Smith

Do you want to be great at something? Or do you want to be a master? Sometimes, it’s all about finding the right words in order to really make an impact.

Mari Smith rose to prominence as one of the leading authorities on social media marketing. She now provides expert training and consulting services to some of the world’s leading businesses. Mari could have promised to help people become a social media “expert,” “professional,” or “whiz.” But by saying she’ll help you achieve mastery of the subject she really sets herself apart from her peers.

8. “Create less content. (It’ll be fine! I promise!)”

– Brittany Berger

Sometimes by subverting expectations, you can really grab people’s attention. This personal brand statement is an excellent example of that.

Brittany Berger is a leading content marketer that uses a slightly different angle to get clients. She promotes actually creating less content, and instead focuses more on effectively using content to gain traffic. Wouldn’t you love to get better results with less effort? That’s exactly what Brittany promises. Adding “It’ll be fine! I promise!” also infuses a bit of personality into her statement, which helps improve its effectiveness.

9. “It’s time to unleash your epicness.”

– Felicia Hatcher

These days people want everything to be epic. So why can’t you be epic too?

Felicia Hatcher’s motivational speeches are legendary. As a former “C” student who secured $130,000 in free money for college, she helps show people how anyone can find success.

Her personal brand statement is another great example of how choosing your words carefully can make a huge difference in effectiveness. “Epicness” may not be a real word, but it tells you right away that Felicia is going to teach you things that no one else will, and probably have high-energy and enthusiasm for what she does.

10. “Be a unicorn in a sea of donkeys.”

– Larry Kim

If you’re ever unsure about what approach you should take with your statement, go for something completely unique and different to set yourself apart.

Larry Kim is a search marketing expert, and the founder of Wordstream and Mobile Monkey. His personal brand statement, “Be a unicorn in a sea of donkeys,” is completely different than anything used by his peers, and yet it perfectly conveys his message. Don’t follow the masses. Be different. Be special. This personal brand statement example is wildly creative and yet perfectly understandable.

Now It’s Your Turn

You’ve seen 10 of the best personal brand statement examples from real people and businesses. Now it’s your turn to create one for yourself. Consider your personality, what’s important to you, and the value you can offer, and come up with something that’s uniquely you.

About the Author

Read more articles by Biron Clark

2 thoughts on “10 Personal Brand Statement Examples to Inspire You”

“Be a unicorn in a sea of donkeys” – Genius!

I’m not looking for a job, but I think that considering my personality is very important for me and my personal brand. Thank you very much for the suggestions.

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How to Add a Branding Statement to Your Resume

What Is a Branding Statement?

• What to Include in a Branding Statement
• Where to Put Your Branding Statement

Update All Your Online Profiles

• Resume With a Branding Statement

More Resume Heading Options

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The growing popularity of personal branding and a job market that continues to be competitive has increased the use of branding statements at the top of resumes.

A branding statement is a short, catchy statement that highlights your most relevant expertise in about 15 words or fewer. If you include a branding statement, you can elaborate further on your key qualifications through a longer summary statement .

What to Include in Your Branding Statement

A strong branding statement conveys exceptional qualities, skills, experiences, or areas of knowledge that distinguish you from the average candidate. Your statement should express how you add value and produce results that impact the bottom line in your target sector.

Branding statements should be tailored toward a particular job and show how you have the qualifications to excel in that position.

Take an Inventory

Start by taking inventory of your accomplishments in your most relevant roles. Make note of the personal assets which you drew upon to generate those successes. Analyze the requirements of your target job and look for the overlap with your chief assets.

Describe Your Strengths

Select three or four adjectives that describe your key strengths. Weave together the adjectives with your desired job title or role and tie them to the value-added.

Where to Put Your Branding Statement

Your branding statement should be listed between the Contact and the Experience section of your resume:

Janna Cramson 1001 Northwest Ave, Apt 1 Bethesda, MD 20810 E: janna.cramson@email.com C: 555-555-5555

Creative, skilled, social media expert with five years of experience managing professional social media accounts.

Professional Experience

Social Media Manager , XYZ PR Firm , Bethesda, MD November 2020-Present

Also take the time to review your LinkedIn profile and the other information you have online to make sure it's consistent.

Taking the time to update your brand—and to rebrand yourself, if necessary - will help you remain a competitive candidate throughout your career.

Resume Example With a Branding Statement

This is an example of a resume with a branding statement. Download the resume template (compatible with Google Docs and Word Online) or see below for more resume options.

Resume Example With a Branding Statement (Text Version)

Benjamin Applicant 123 East Street, Oakland, CA, 94610 Home: 555-555-5555 Cell: 555-123-4567 benjamin.applicant@email.com

DEVELOPMENT COORDINATOR Detail-oriented development assistant experienced in coordinating extensive fundraising efforts and drafting successful grant proposals.

PROFESSIONAL EXPERIENCE

Development Assistant, Children’s Hospital, Oakland, CA July 2020 – present

• Manage fundraising efforts including organizing mass mailings and writing and sending appreciation letters to donors.
• Enter and maintain data in donor database; responsible for answering any questions regarding donor data.
• Manage general logistics within the development office through administrative assistance, such as drafting mail, filing, faxing, and answering phone calls.

Recruitment Manager, ABC Education Nonprofit, Oakland, CA August 2018 – June 2020

• Identify and pursue over 500 prospective applicants for our teacher fellowships.
• Maintain regular communication with more than 250 career centers and student organizations at top colleges and universities.
• Manage the company’s hiring process through resume reviews, phone interviews, and in-person interviews.
• Manage a team of three employees, training new members, and creating and delegating assignments.

EDUCATION & CREDENTIALS

Bachelor of Arts, 123 College , San Diego, CA May 2018 Major: Marketing

Certifications

Certificate of Fundraising, XYZ University December 2018

• Received the award for best final grant proposal of 35 students.

What’s the difference between an objective, a headline, a profile, a summary, and a branding statement on a resume?

Here’s more information on each of the other options for upgrading your resume, so it’s more than just a list of the work you have done:

• Resume Objective : Short synopsis of your employment goals as they relate to the job you’re applying for.
• Resume Headline : Phrase that highlights your value as a candidate.
• Resume Profile : Brief summary (paragraph) of your skills and qualifications for the position.
• Resume Career Summary : Lists your key achievements, skills, and experience.

When considering what to include on your resume, decide which type of heading will best showcase your qualifications for the job. What’s most important is to make sure that you take the time to specifically relate your skills to those the employer is seeking.

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How To Write A Personal Brand Statement (With Examples)

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• How To Write A Personal Brand Statement
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Find a Job You Really Want In

Whether you’re looking for a job , trying to expand your business and reach new clientele, or searching for career opportunities as an independent contractor, writing a powerful and engaging personal brand statement can help you reach all your professional goals .

A strong personal brand statement that communicates your values, skills, and abilities is the foundation for building a solid and versatile personal brand that will carry you through your professional career.

Key Takeaways:

A personal brand statement is 1 to 3 sentences that uniquely sum up your values, skills, and expertise.

Write a personal brand statement by first picking your audience and medium , then brainstorm, write a rough draft, and edit.

Emphasize your unique value in your personal brand statement.

Personal brand statements are helpful for standing out and networking.

What Is A Personal Brand Statement?

Tips for writing a personal brand statement, why is a personal brand statement important, 13 inspiring personal brand statement examples, final thoughts.

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A personal brand statement is a one-to-three-sentence catchphrase that sums up your values, what you do, and your unique skills and abilities in your field of expertise. The most impressive personal brand statements read like slogans and work to capture the essence of your resume in just a few short lines.

That means writing a personal brand statement that’s short, catchy, compelling, descriptive, and unique all at the same time. Crafting a personal brand statement is much like writing a professional bio , in that it should communicate your personality, skills, and experiences.

A well-written personal brand statement is short and to the point and works to give prospective clients or employers an idea of what you offer and how you can benefit them.

Writing a personal brand statement is much like writing a vision statement , or a mission statement or slogan for a business. Typically, the branding message should be a short elevator pitch highlighting your professional skills and strengths or a unique value proposition.

To write a personal brand statement:

Pick your audience and medium. Before you write your personal brand statement, you need to know who it is for and how you are going to share it. Your personal brand statement could be for potential employers, clients, or peers to network with, or all of them combined. By knowing who you want to speak to, you will be more targeted in your words.

Equally important is knowing how you are going to share your personal brand statement. Will you share it on social media? Will it go on your personal website? Will it be supplemental material for your portfolio or resume ? The type of medium shouldn’t change the statement too much, but again, knowing what you plan to do with your personal brand statement helps you focus.

Brainstorm. Before you get to writing, brainstorm your values, your goals, your skills, and your experiences. Don’t worry so much about form or relevancy, the point is to get everything that makes you “you” onto paper. Once this is done you can have some more separation and look at yourself from a new perspective.

Write a rough draft. Write a rough draft of your personal statement. It is OK if it is longer than three sentences. The rough draft will help you focus in on your qualities you wish to define your personal brand statement.

Edit and get feedback. Here is the tricky part. You need to bring your rough draft down to something easily consumable. Pick your most important quality you want to define your personal brand statement. Be efficient and honest with your words to make it unique to you. Ask for feedback from your peers. It can help if you can find someone who is similar to your target audience, such as a professional mentor or former boss .

With this in mind you are on the right path to coming up with your own personal brand statement.

If it’s your first time writing a personal brand statement, we’ve got you covered. Many of the rules you follow when writing a traditional resume can also be applied to a personal brand statement. However, there are a few specifics you’ll need to keep in mind to write a perfect personal brand statement.

Here are the top five tips all professionals should follow when crafting a strong brand:

Understand your brand. Before you set out to write your personal brand statement you need to understand your brand and think about what you’re aiming to accomplish in your professional punchline.

To understand your brand you should think about your core values , what your most desirable skills, abilities, and qualifications are, what audience you want to appeal to in your personal brand statement, and what sets you apart from your peers. Having a strong brand identity will help you find career success.

Appeal to your audience. No matter what industry you work in, it’s important to think about your audience when crafting your personal brand statement. Knowing your audience will help you tailor your branding and marketing strategies and craft a message that resonates with career professionals and reaches your target network.

Emphasize your unique value. The best personal brand statements highlight an individual’s unique abilities and strongest selling points. By emphasizing your unique value your personal brand statement will serve to help you stand out and articulate your passions and motivations.

Be consistent and clever. Being consistent and highlighting your skills and services in a catchy way is essential in clearly communicating your brand. Ensuring that your personal brand statement is consistent with your actual values and professional abilities and is written cohesively and cleverly will help you stand out and build your brand.

Pay attention to your tone of voice. Your tone of voice can be very important when building a strong brand. Depending on what you aim to accomplish in your personal brand statement, you may want to use a casual, professional, or straightforward tone of voice.

Using an acceptable tone of voice will help your craft powerful branding that differentiates you from your peers and resonates with your target audience.

An effective personal brand statement can set you apart from the competition, help people recognize and remember you, help you network and find opportunities for career development, and grow your audience or client list.

Whether you’re a job-seeker, freelancer, entrepreneur , or employer, having a personal brand statement is an important element of branding and marketing and can be essential in finding and maintaining professional success.

Personal branding is also a great way for established industry professionals to find opportunities to participate in speaking engagement and professional networking events since the majority of professionals with a strong brand identity have an established online presence.

Personal brand statements are the perfect platform for showcasing your knowledge on a specific company or your industry expertise and can be displayed as an objective statement on your professional resume or your website, portfolio, or LinkedIn profile.

If you’re looking to get hired, land a big job interview, get a promotion , expand your professional network, and increase your likelihood to find overall career success, writing a powerful personal brand statement is essential.

When it comes to powerful branding and the brand development process, a little inspiration can do a long way. Here are 13 inspiring personal brand statements from established professionals across a wide range of occupational industries.

Marie Forleo. Marie Forleo, the host of the award-winning show MarieTV, keeps it light and simple with her personal brand statement. It reads:

Hi, I’m Marie. An entrepreneur, writer , philanthropist, and an unshakable optimist dedicated to helping you become the person you most want to be.

Nick Loper. Nick Loper, an entrepreneur and business coach , uses attention-grabbing words to connect with and draw in customers. His personal brand statement is short but striking. It reads:

Let’s build job-free income.

Selena Soo. This marketing and publicity strategist ’s brand statement is genuine, professional, and direct. The statement reads:

I’m a publicity and marketing strategist who helps experts, authors, and coaches go from ‘hidden gem’ to admired industry leader …and even a household name.

Adam Cobb. As a fitness and nutrition coach, exercise, a healthy diet, and a spiritual awareness are at the core of Adam Cobb’s life and career. He reiterates that in his personal brand statement, keeping things clear and concise. The statement reads:

Move well, eat well, think well.

Irene Koehler. Working as a personal branding coach, Irene Koehler knows a thing or two about personal brand statements. She keeps hers short, punchy, and powerful. It reads:

I transform accomplished women from unknown to unforgettable with a strategic, trustworthy personal brand.

Darrell Franklin. As the head of industry at Google, Darrell Franklin lets his leadership skills and industry expertise shine in his personal brand statement. It reads:

Innovation is in my blood…I seek to find ways to adapt when needed and disrupt when possible. For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist , thought leader, and functional operator , and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.

Jessi Fearon. This personal finance and budget blogger gets right to the point in her personal brand statement. It reads:

Real life on a budget.

Tony Robbins. Tony Robbins is known for his inspiring self-improvement books and speeches. He’s almost equally as known for his personal brand statement. The statement is crisp and motivational, reading:

Transform your life.

Larry Kim. Larry Kim, CEO of MobileMonkey, Inc. and founder of WordStream, Inc., recognizes the importance of diversity and creativity. The marketing expert has set himself apart from his peers through a unique, fun, and nontraditional approach to a personal brand statement. The statement reads:

Be a unicorn in a sea of donkeys.

Brittany Berger. Content marketer Brittany Berger knows how to stand out from the crowd . Her personal brand statement peaks interest and grabs attention by challenging popular and traditional ideas. The statement reads:

Create less content. (It’ll be fine! I promise!)

Chandler Bolt. Chandler Bolt is an author and the founder of Self-Publishing School who, through a clever, motivational, and relatable personal brand statement, inspires his clients to publish their first book. His statement reads:

Hi, I’m Chandler Bolt. Six-time bestselling author and founder of Self Publishing School. There’s a book inside you, And my goal is to help you find it and go from blank page to bestselling author — even if you’re busy, idea-less, or bad at writing like me.

Ann Handley. This best-selling author and digital marketing expert uses a casual tone in her personal brand statement but gets straight to the point to capture interest and increase her marketability. Her statement reads:

Empowering ridiculously good marketing.

Andrea Perez. After an impressive career, Andrea Perez, global vice president and general manager for Nike’s Jordan Women’s brand, knows she’s valuable as a consumer marketer. Her personal brand statement exudes confidence and professionalism . It reads:

I’m a modern, fearless, digitally-driven, and globally savvy brand/ business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue, and drive brand growth.

Writing a short, strong, and catchy personal brand statement is the perfect way to convey your value as an industry professional and showcase your personality , passion, skills, and values. Summing up your experience and abilities in a personal brand statement or tagline can lead to various opportunities for professional growth.

By following the tips and examples provided in this article you’ll be one step closer to establishing your brand appealing to potential customers, professional connections, and employers.

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Elsie is an experienced writer, reporter, and content creator. As a leader in her field, Elsie is best known for her work as a Reporter for The Southampton Press, but she can also be credited with contributions to Long Island Pulse Magazine and Hamptons Online. She holds a Bachelor of Arts degree in journalism from Stony Brook University and currently resides in Franklin, Tennessee.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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How to Add a Branding Statement to Your Resume

There are many different resumes templates, formats, and orders. These vary according to industry, personal preference, and location. However, in many cases, rather than simply creating a standard CV, recruiters and hiring decision-makers are advising candidates to think of themselves as a personal brand and add a branding statement when approaching a CV . When marketing a product, a brand is created by taking into account a target audience and what appeals to them.

Branding attributes are then built around this so that the product is something the target audience will love and will choose. As a job seeker, it will serve you well to think of a resume in the same light. ‘You’ are the brand and your potential employer is the target audience and you want them to ‘choose’ you. You want to create a personal brand that hits all of their requirements so that they want to hire you.

This can be done through a combination of design, your message, and a personal branding statement. Through your design, you can create a strong brand image that you carry through all recruitment documentation throughout your job search. Your CV, cover letter , LinkedIn profile , website, portfolio, and anything else you use, can have the same distinct look. This means that when a recruiter comes across something that you’ve written, it will be instantly memorable and linked in the mind to your other documents. This is the power of branding.

A brand always has a message. Yours should be that your skills and experience are highly relevant to the role you’re applying for. Every word you write should have your dream job in mind and should relate to it. All information needs to be tailored to the role you’re applying for . Your entire brand is then tied up in your personal branding statement.

What is a Branding Statement

A branding statement is a strong body of text in line with the brand you are trying to portray. It states who you are, your biggest strengths along with why these set you apart from others, and what you promise to do for the company. Pretend you work in marketing communications and think of it as an advert, only it’s ‘you’ that you are selling. As with any advert, you are looking to win people over. Usually, a product is a winner because of its USP (unique selling point) and this is also true when selling yourself. Your branding statement needs to highlight what you are going to bring to the role, whilst showcasing your reputation, and what you have that others do not that means that a hiring manager thinks you are a perfect fit for the job.

When writing a branding statement, it’s important that you know your audience. Your statement needs to be adapted for each role that you apply for because, in order to sell yourself effectively, you need to give the employer what they are looking for. This isn’t always going to be the same.

Ask Yourself the Following Questions

– What are your biggest achievements? – What skills, qualities, professional experience, traits make you stand out, and why? – What have you done that means you are right for this role? – What can you offer the role and employer and why is this important?

How Long Should a Branding Statement Be?

A branding statement should be a maximum of 3 short sentences but can really be as short as 15 words if that’s your approach. As long as it sells you with a clear message, there are no set rules.

Where to Add a Branding Statement on Your Resume

Your branding statement is the thing that ties your whole branding resume together, so it needs to be central to everything. It is highly recommended that a branding statement goes at the top of your resume, below the personal information, just like a summary/profile would do. This way, it is the first thing the employer reads and will draw them in to read more if you have sold yourself well.

The Benefit of Using a Branding Statement

Using a branding statement at the start of your resume sets the scene for the entire document. Rather than going straight into your experience section and having to mentally pick out relevant information (which often results in the resume not being read completely), a recruiter has a statement that sums you up and sells you on your best points. Anything that follows, should really just be backing this statement up. The reader will have your message in mind and as they read on, they will be tying everything else in with what they have already read and liked.

Another benefit of a branding statement is that it can be an excellent starting point for writing a longer resume profile. Some resumes will require a longer profile which you can build once you have the statement set. The profile will be a way to elaborate further. Your statement can also be used on your LinkedIn profile as part of the ‘about’ section. It’s a great way of starting your profile as essentially, LinkedIn is a sales tool. It can be valuable for getting future clients and businesses as well as used as a tool to draw in recruiters. Once you’ve been offered an interview , having spent the time thinking about your unique selling point and what you can offer, will be hugely beneficial in the interview if you are asked the common question ‘why are you the best person for the job?’

Resume Branding Statement Examples

Here are some resume statement examples for a variety of industries. These will need to be tailored to each specific role, so they are just a guide, but can be used as a basis and added to:

• Award-Winning Careers Coach helping job seekers discover their passion through a blend of coaching and reflection learned from 10 years in the industry.
• Highly Personable Customer Service Representative experienced in putting a customer first and creating an environment that allows customers to feel supported.
• Engaged Teacher supporting children and parents through the education system with a high emphasis on a child-centered approach.
• Sales Professional known for exceeding KPIs, increasing revenue, and building a loyal client base through excellent product knowledge and exceptional people skills.
• Senior Stylist with 12 years’ experience creating inspirational styles that suit the needs of my clients, whilst breaking down boundaries and setting new fashion statements.
• I help small businesses realize their potential, create plans, and reach their goals, through my unique business coaching packages.
• Process Consultant working to streamline, communicate, and reduce processes to the essentials, thus saving companies time, money, and resources.
• Respected Youth Worker , loved by children and adults alike. Skilled at inspiring young people to take their lives in a positive direction, using real-life examples in a way that is relatable and fun.
• Creative Carpenter bringing contemporary design to mainstream buildings. Innovative, exciting, and sustainable.
• Community Nurse with a genuine love of people and caring for those in need. Excellent at building relationships and creating a trusting environment for patients. Looking to move to the next level of my career.
• CEO , COO , and VP of multiple organizations. C-Level career spanning 30+ years in industries ranging from retail to manufacturing to IT. Adaptable, business-focused with results that speak volumes.
• Electrical Engineering graduate with the drive, passion, and technical skills to enter the industry and thrive.
• High School graduate with a strong work ethic, entrepreneurial streak, and a willingness to work form the bottom up. Looking for my break into the world of work with a forward-thinking, supportive company.
• Social Media Consultant helping organizations build their businesses through content creation, strong branding, and a great understanding of social media algorithms and trends.
• Creative Copywriter specializing in news content for online publications focusing on fast stories, engaging content, and SEO that converts.

When writing your resume, thinking of yourself as a brand and selling yourself in the same way as you might market a product, is the modern focus when it comes to CV writing . It outlines your biggest strengths and best qualities and experience that set you apart from others and your promise to the company. This method has been proven to be very effective in the recruitment world.

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Top 10 Personal Brand Statement Examples To Follow

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

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10 Brand Strategist Resume Examples for 2024

As the field of marketing becomes increasingly competitive, having a brand strategist with the right skills and experience has become paramount to success. This is why brand strategist resumes are important. In this article, we will showcase ten impressive brand strategist resume examples to help job seekers understand the necessary skills and experience to land their dream job. To use this article effectively, candidates should review the various examples and match their skills and experience with those showcased in the resumes. Before diving into the examples, let’s take a moment to review the roles and responsibilities of a brand strategist, providing you with a comprehensive overview of the skills required to succeed in this field. With that said, let’s explore the world of brand strategy!

Key Skills for a Brand Strategist Resume

A strong brand strategist must possess a combination of creativity, analytical thinking, and communication skills. Here are the top key skills to include in your Brand Strategist Resume:

A. Creative thinking and problem solving

A brand strategist should be able to think beyond the conventional methods and come up with innovative ideas to solve complex brand issues. They should be able to creatively brainstorm and collaborate with cross-functional teams to develop suitable solutions that align with the brand’s identity and goals.

B. Analytical and data-driven decision making

A brand strategist should be proficient in data analysis and interpretation. They should be able to analyze market trends, customer insights, and other relevant data to develop effective marketing strategies that align with the brand’s goals, vision and mission.

C. Communication and presentation skills

A brand strategist should be an excellent communicator and presenter. They should be able to articulate the brand’s message and goals to a variety of audiences including internal teams, external stakeholders, and customers. Additionally, they should possess exceptional writing and editing skills to develop compelling brand content and messaging that resonates with the brand’s target audience.

D. Strategic planning and execution

A brand strategist should be proficient in strategic planning and execution. They should be able to develop long-term strategies and tactics that align with the brand’s vision, mission, and goals. Additionally, they should have the ability to execute on the plan effectively while also making necessary adjustments to optimize results.

E. Brand management and development

A brand strategist should be well-versed in brand management and development. They should have a deep understanding of the brand’s identity, values, and goals, and possess the ability to manage the brand in a consistent and meaningful way across all touchpoints. Moreover, they should have the expertise to develop and enhance the brand’s visual identity and other aspects of its branding such as product packaging, advertising, and marketing campaigns.

A strong brand strategist should possess a combination of creativity, analytical thinking, communication skills, strategic planning and execution, and brand management and development skills. When crafting your Brand Strategist Resume, be sure to emphasize your skills and experiences that align with these key skills to stand out to potential employers.

Format and Structure of a Brand Strategist Resume

When it comes to writing a resume for a brand strategist, you need to make sure that it is well-structured and formatted. This will help you showcase your skills, qualifications and experience in the most effective way. Here are some key points to help you structure your resume:

A. Chronological vs. Functional Format

There are two major formats for a brand strategist’s resume: chronological and functional.

Chronological Format:  This format lists your professional experience in reverse-chronological order, beginning with your most recent job first. This is the most common format.

Functional Format:  This format highlights your skills and achievements instead of focusing primarily on your work history. This is a good option for those who have gaps in their employment history, or those who are looking to pivot their career.

B. Key Sections to Include

Once you’ve decided on a format, there are key sections that must be included in your resume:

1. Contact Information

Include your name, phone number, email address and LinkedIn profile. You may also want to include links to your personal website or portfolio, if applicable.

2. Professional Summary

This is your chance to summarize your brand strategy career highlights in a few sentences. Use this opportunity to showcase your unique skills and achievements that set you apart from other candidates.

3. Professional Experience

List your work experience in reverse-chronological order. Highlight your responsibilities and accomplishments in each role, and provide metrics wherever possible. Be sure to tailor your experience to the specific role you’re applying for.

4. Education and Certifications

List your educational qualifications and any certifications relevant to your brand strategy career. If you have multiple degrees or degrees in unrelated fields, consider highlighting only the most relevant qualifications.

5. Skills and Achievements

This section is meant to showcase your key brand strategy skills and achievements. List any specific tools, software, or platforms that you’ve worked with, and highlight your most important accomplishments.

6. References

It is usually not necessary to include references in your resume. However, you could include them on a separate page or mention that references are available upon request.

A well-structured resume can help you impress potential employers and land your dream job as a brand strategist. Use the above tips to make sure you showcase your experience and skills in the best possible way.

Example #1: Brand Strategist Resume Sample

In this section, we’ll take a closer look at a brand strategist resume sample and analyze the job seeker’s career background, goals, key skills, and accomplishments. We’ll also provide suggestions for improvement and further optimization.

A. Overview of Job Seeker’s Career Background and Goals

The job seeker has over 8 years of experience in branding and digital marketing. They have a strong background in developing and implementing strategic marketing plans for various clients, managing teams, and conducting market research.

In terms of educational background, the job seeker holds a bachelor’s degree in marketing and has completed several certifications in digital marketing and branding.

The job seeker’s goals include further developing their skills in branding and strategy, as well as advancing their career to the next level.

B. Analysis of Key Skills and Accomplishments in the Resume

The job seeker’s resume highlights their proficiency in developing and executing branding strategies that drive business growth. They have experience working with clients in various industries and have a proven track record of delivering successful results.

Some of the key skills and accomplishments highlighted in the resume include:

• Developing and executing marketing strategies that increased sales by 30%
• Conducting market research to identify consumer trends and preferences
• Leading cross-functional teams to deliver successful marketing campaigns
• Creating brand guidelines and messaging for clients in different industries
• Managing client relationships and ensuring customer satisfaction

The job seeker’s resume reflects their experience and expertise in branding and marketing strategy.

C. Suggestions for Improvement and Further Optimization

To further optimize the job seeker’s resume, here are some suggestions:

• Use specific metrics and results to quantify accomplishments.
• Use action verbs to describe responsibilities and achievements.
• Highlight any experience with emerging technologies and tools in branding and digital marketing.
• Customize the resume for each role to align with the specific requirements and qualifications.

By implementing these suggestions, the job seeker can further highlight their expertise and accomplishments in branding and marketing, making them stand out as a top candidate in their field.

Example #2: Entry-Level Brand Strategist Resume Sample

To land an entry-level job as a brand strategist, it’s important to showcase your education, internships, and extracurricular activities in a clear and concise manner. Here’s a breakdown of what to include:

A. Overview of Job Seeker’s Education, Internships, and Extracurricular Activities

In this section of the resume, highlight your academic achievements, relevant internships, and extracurricular activities that showcase your passion for branding and marketing. Examples could include:

• Bachelor’s degree in marketing, communications, or a related field
• Completed a branding or marketing internship at a reputable company
• Participated in a branding or marketing club or organization on campus

B. Recommendations for Showcasing Transferable Skills and Potential

As an entry-level job seeker, you may not have extensive professional experience in branding and marketing. Therefore, it’s important to highlight transferable skills and potential that demonstrate your ability to excel in this role. Tips for showcasing these skills and potential include:

• Highlight related coursework, such as consumer behavior or market research
• Emphasize soft skills like creativity, collaboration, and communication
• Provide examples of projects or assignments that required strategic thinking and problem-solving skills

C. Tips for Standing Out in a Competitive Job Market

In a competitive job market, standing out is crucial to landing an entry-level job as a brand strategist. To set yourself apart from other candidates, consider implementing the following tips:

• Customize your resume and cover letter for each job application
• Research the company you’re applying to and tailor your application materials accordingly
• Showcase your creativity and personality through the design and content of your resume and cover letter

By putting in the time and effort to showcase your education, skills, and potential, and by implementing strategies to stand out in a competitive job market, you can increase your chances of landing an entry-level job as a brand strategist.

Example #3: Senior Brand Strategist Resume Sample

A. overview of job seeker’s extensive experience and leadership roles.

This Senior Brand Strategist resume sample highlights the job seeker’s extensive experience and leadership roles in the field of brand management. The job seeker has experience working with top-tier global brands and leading cross-functional teams in developing and executing successful branding strategies. The job seeker’s impressive track record of driving revenue growth and building brand equity is also highlighted in this section.

B. Assessment of Strategic Thinking and Brand Management Skills

The Senior Brand Strategist resume sample demonstrates the job seeker’s advanced strategic thinking skills and mastery of brand management techniques. Key skills highlighted include the ability to develop and execute comprehensive marketing plans, conduct market research and analysis, manage strategic partnerships, and develop brand positioning and messaging. The job seeker also has a strong understanding of digital marketing channels and is adept at utilizing them to drive engagement and conversion.

C. Key Takeaways for Other Senior-level Brand Strategists to Learn From

Aspiring Senior-level Brand Strategists can learn valuable lessons from this resume sample. Some key takeaways include:

• Highlight your leadership experience and ability to lead cross-functional teams in executing successful branding strategies.
• Emphasize your track record of driving revenue growth and building brand equity.
• Showcase your strategic thinking skills, including your ability to develop and execute comprehensive marketing plans, conduct market research and analysis, manage strategic partnerships, and develop brand positioning and messaging.
• Demonstrate your understanding of digital marketing channels and how to utilize them effectively.

Senior-level Brand Strategists should aim to create resumes that demonstrate their advanced skills and experience in the field of brand management. With these takeaways in mind, job seekers can create resumes that capture the attention of potential employers and help them stand out in a competitive job market.

Example #4: Freelance Brand Strategist Resume Sample

As a freelance brand strategist, showcasing your expertise and value to potential clients can be tough. That’s why we’ve gathered 10 brand strategist resume examples to help guide you. In this article, we focus on Example #4: Freelance Brand Strategist Resume Sample. We’ll break down the job seeker’s project-based work and clients and analyze their communication and business development tactics in the resume. Lastly, we’ll provide you with best practices for freelancers to showcase their expertise and value to potential clients.

A. Breakdown of job seeker’s project-based work and clients

The job seeker’s resume lists several projects they have worked on, including brand development, social media strategy, and content creation. Under each project, they list the client’s name and a brief overview of what they did for them. This approach effectively showcases the job seeker’s experience in brand strategy and demonstrates their ability to work with a range of clients.

B. Analysis of communication and business development tactics in the resume

The job seeker’s resume showcases excellent communication and business development skills. For instance, under each project, they list the client’s name and a brief overview of what they did for them. This approach highlights the job seeker’s ability to communicate their value proposition clearly. Additionally, they mention their ability to collaborate with cross-functional teams and communicate effectively with stakeholders. These skills are essential for brand strategists who lead complex projects involving multiple stakeholders.

C. Best practices for freelancers to showcase their expertise and value to potential clients

To showcase your expertise and value to potential clients, you can adopt the following best practices:

• Focus on results – highlight your past successes and quantifiable accomplishments relevant to brand strategy.
• Tailor your resume to your target clients – this will demonstrate your understanding of your clients’ needs and increase your chances of getting hired.
• Demonstrate your expertise – use your resume to showcase your knowledge of brand strategy and relevant industry trends.
• Showcase your communication skills – brand strategy is all about effectively communicating a brand’s message, so demonstrate that you’re capable of doing that.
• Highlight your teamwork and collaboration skills – as a brand strategist, you’ll be working with cross-functional teams and stakeholders, so highlighting these skills is essential.

By incorporating these best practices into your freelance brand strategist resume, you’ll be able to showcase your expertise and value and secure more clients.

Example #5: Creative Brand Strategist Resume Sample

In this example resume, we evaluated the job seeker’s portfolio and innovative approach in their brand strategy. We identified their transferable skills for various industries and roles, which is crucial for any brand strategist seeking employment.

When crafting a brand strategist resume, it’s essential to balance creativity with strategic thinking. Here are a few tips for doing just that:

Focus on Results: While it’s necessary to showcase your creative skills, remember that ultimately, the brand strategist’s goal is to deliver measurable results. Highlight your experience driving growth, increasing revenue, and building brand awareness.

Use Metrics: Include key performance indicators (KPIs) that demonstrate your impact as a brand strategist. Focus on metrics such as conversion rates, click-through rates, engagement rates, and social media followers.

Think like a Business Leader: Brand strategists must demonstrate an understanding of both creative and business environments. Highlight your ability to think strategically and creatively when developing campaigns, and showcase your understanding of business metrics such as ROI, revenue, and customer acquisition costs.

Showcase Your Creative Skills: While balance is essential, don’t forget the creativity aspect. Include examples of your most innovative and successful campaigns, highlighting your ability to think outside of the box and disrupt industries.

Tailor your resume: When applying for different roles, tailor your resume to the specific industry and company you’re targeting. Highlight relevant experience and skills that demonstrate your fit for the role.

By following these tips and maintaining a balance between creativity and strategic thinking, you can craft a powerful brand strategist resume that showcases your unique skill set and highlights your ability to drive tangible results.

Example #6: Digital Brand Strategist Resume Sample

A. examination of job seeker’s technical skills and familiarity with digital platforms.

As a digital brand strategist, this job seeker demonstrates a thorough understanding of various digital platforms, including social media channels, website analytics tools, and online advertising platforms. Their resume showcases their proficiency in using SEO techniques to increase website traffic and digital marketing strategies to engage audiences and drive conversions.

B. Discussion of achievements and impact on digital brand campaigns

The job seeker’s resume highlights their notable achievements in leading successful digital brand campaigns for various clients. They showcase their ability to not only develop the strategy for the campaign but also execute it effectively, resulting in increased brand awareness, customer engagement, and sales. The candidate’s impact on their clients’ business is evident from the quantifiable metrics included in the resume.

C. Advice for digital brand strategists to showcase their results

To succeed as a digital brand strategist, it’s essential to effectively showcase your results. This can be done by including concrete metrics, such as website traffic, social media engagement, and conversion rates, in your resume. It’s also important to highlight your ability to collaborate with cross-functional teams, such as creative teams and data analysts, to achieve marketing objectives. Lastly, showcasing your knowledge of emerging digital technologies and trends can set you apart as a thought leader in the digital marketing industry.

This candidate’s resume serves as an excellent example for aspiring digital brand strategists on how to showcase their technical skills, achievements, and impact on brand campaigns.

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4 Brand Strategist Resume Examples - Here's What Works In 2024

In today’s world, your brand is your company. good branding is so important to capture the public’s attention and love, and in doing so, gain their business. brand strategists help a company optimize its brand's potential. brand strategists work closely with business leaders to determine their brand’s values and identity, and then make recommendations on how to position the brand publicly. learn more about how to land a role as a brand strategist below..

To position your resume for a brand strategist role, it’s important to understand what a brand strategist does and what skill sets they need to have. Brand strategy is a creative and innovative subsect of any business. Brand strategists will have various responsibilities depending on the company they’re working with. However, the end goal is always the same: to enhance the brand’s value and increase revenue for the company.

It’s important that a brand strategist has a deep understanding of what makes branding effective. They will often have an educational background in marketing, english studies, or PR. An ideal candidate will have a deep understanding of the pathos, ethos, and logos that goes into successful branding. This is why they often have creative backgrounds, such as previous professional experience in graphic design, copywriting, content marketing, and more.

The best brand strategists have a mix of soft and hard skills. They are able to research, compile data, review case studies, and create an actionable and innovative branding plan for each company they work with.

In this guide, we’ll provide you with some insider tips and tricks on how to position your resume for a brand strategist role so your resume stands out to recruiters and hiring managers.

Brand Strategist Resume Templates

Jump to a template:

• Brand Strategist
• Senior Brand Strategist
• Brand Director

Jump to a resource:

• Keywords for Brand Strategist Resumes

Brand Strategist Resume Tips

• Action Verbs to Use
• Related Marketing Resumes

Get advice on each section of your resume:

Template 1 of 4: Brand Strategist Resume Example

A brand strategist is someone who works with companies to strengthen their branding to shape the public’s perception of the company, with the end goal of enhancing revenue. Brand strategists use data, customer feedback, and more to understand the current brand. Then, they work with the company to create a branding plan. No specific degree is needed to become a brand strategist, but a bachelor’s degree in English, communications, marketing, or PR is most desirable. Hiring managers will be looking for a candidate with a mix of technical and creative skills. It’s important that brand strategists have technical skills such as market research, using databases, and analyzing data sets. Hiring managers will be looking for someone with these technical skills, as well as important creative skills such as copywriting, graphic design, and email marketing. Typically, candidates for this role should have at least 2-3 years of experience in a similar role, like as a marketing analyst.

We're just getting the template ready for you, just a second left.

Tips to help you write your Brand Strategist resume in 2024

   show previous experience analyzing data and research to stand out as a brand strategist.

If you want to become a brand strategist, it’s extremely critical to show you understand how to take data and make use of it. Data helps companies understand how their current brand is perceived, and what needs to be changed. If you have experience compiling customer feedback, orchestrating customer interviews or focus groups,or experience working with databases like mySQL, these experiences should be highlighted on your resume.

   Showcase your ability to collaborate with others

Brand strategists never work alone. To land a job as a brand strategist, you will need to show you have experience working with interdepartmental colleagues and company executives. As a brand strategist, you will constantly work with others to develop branding plans that align with the company's goals. As such, you need to be a strong collaborator who can work effectively with stakeholders to ensure this happens. Any experience where you have successfully collaborated with a team on a project or initiative should be highlighted on your resume.

Skills you can include on your Brand Strategist resume

Template 2 of 4: senior brand strategist resume example.

The senior brand strategist is a managerial-level branding professional who helps businesses execute on their branding visions. They are responsible for analyzing the market and product and creating a branding plan for the company based on key data. At many medium to large companies, the senior brand strategist will have a group of branding and marketing professionals that work under them to help execute these initiatives. When hiring for a senior brand strategist, companies will be looking for someone with several years of experience in branding and marketing strategy. These candidates typically have a bachelor’s degree in marketing, communications, or a similar field. Hiring managers will typically look for candidates that have professional experience in marketing, graphic design, b2b content creation, or other related roles. A candidate with strong leadership skills and extensive experience in the marketing realm is ideal.

Tips to help you write your Senior Brand Strategist resume in 2024

   show off relevant prior roles and how they relate to the senior brand strategist position.

Landing a senior brand strategist role can be achieved in different ways. No two senior brand strategists have the same career history or education. Previous experience in marketing, sales, customer relationship management, data analytics and more can all be considered relevant experience to land this role. Be sure to highlight the specific skills from past roles that are relevant to the job, such as experience interpreting customer data, spearheading new initiatives, or designing collateral or logos.

   Demonstrate your leadership skills for the senior brand strategist role

As this is a senior-level role, hiring managers will desire a candidate with strong leadership skills who has fundamental experience leading a group or project. It’s important to highlight times you have been put in charge of a project or group of employees on your resume. Even experience training new hires would be relevant and can be noted.

Skills you can include on your Senior Brand Strategist resume

Template 3 of 4: brand director resume example.

As every hiring manager knows, a Brand Director is the person who defines a company's identity and shapes its public perception. They need to be forward-thinking, have a keen understanding of market trends, and be able to interpret client behaviors to create effective branding strategies. You see, nowadays companies are seeking Brand Directors who are also data-focused. Why? Because the role is increasingly reliant on customer and market data to create strategies that resonate. Writing a resume for a Brand Director role can be a bit tricky. It's about striking a balance between showcasing your creative flair and highlighting your analytical skills. You need to demonstrate an ability to continually evolve the brand's identity while maintaining its core values. And remember, many companies these days also want to see a proven record of using digital tools and platforms to drive brand performance.

Tips to help you write your Brand Director resume in 2024

   show your strategic thinking.

Your resume should emphasise your ability to develop and implement long-term brand strategies. This could include mentioning successful brand campaigns you've led, or how your strategies have driven brand growth.

   Highlight your digital expertise

As a Brand Director, you should illustrate your digital competency. Mention specific digital platforms you're proficient with and how you've used them to improve brand performance. That will show you know how to navigate the digital landscape effectively.

Skills you can include on your Brand Director resume

Template 4 of 4: brand director resume example.

A brand director is a leader who oversees the branding department and operations of a company. The brand director may have several employees who work under them, such a brand strategist, content creators, and graphic designers. The brand director is an experienced and innovative branding professional who guides the company in creating and maintaining an effective brand. When hiring for a brand director, companies will be looking for someone with progressive experience in branding and marketing. Most brand directors have a bachelor's degree in marketing, public relations, or another related field. A master’s degree is not necessary but may help you stand out for this senior-level role. Most importantly, a good candidate for this role has 3-10 years of marketing and branding experience, a mix of technical and creative skill sets, and strong management skills.

   Gain certifications to show your expertise as a brand director

It can be hard to quantify all of the knowledge you’ve gathered over your career on paper. Certificates are a great way to do just that. You can become certified as a PCM (Professional Certified Marketer) to bolster your resume and gain credibility. The PCM certificate comes in 3 subtypes: marketing management, sales management, and content management. You can choose to obtain the most relevant or get all three.

   Highlight your leadership skills that relate to being a branding director

A branding director is a senior-level role and therefore hiring managers will be looking for someone with strong leadership skills and project management experience. Be sure to highlight soft skills that relate to leadership such as crisis management, project management, public speaking, and effective collaboration. You should also note your leadership experiences and achievements in prior roles.

We reached out to hiring managers at top companies known for their strong branding, including Coca-Cola, Nike, and Apple, to get their insights on what makes a brand strategist resume stand out. Based on their feedback and our own expertise, we've compiled a list of key tips to help you craft a compelling resume that showcases your skills and experience in brand strategy.

   Highlight your brand strategy framework expertise

Hiring managers want to see that you have a deep understanding of brand strategy frameworks and how to apply them effectively. In your resume, make sure to:

• Mention specific brand strategy frameworks you've used, such as Brand Pyramid, Brand Wheel, or Brand Resonance Model
• Describe how you've applied these frameworks to develop successful brand strategies for clients or employers
• Provide examples of how your brand strategies have led to measurable results, such as increased brand awareness or sales growth

Avoid simply listing the frameworks without context, like this:

• Familiar with Brand Pyramid, Brand Wheel, and Brand Resonance Model

   Showcase your ability to conduct market research

Effective brand strategists need to have a deep understanding of their target audience and market trends. Your resume should demonstrate your ability to:

• Conduct market research using various methods, such as surveys, focus groups, and competitor analysis
• Analyze market data to identify key insights and opportunities for brand growth
• Use market research findings to inform brand positioning and messaging strategies

Don't just say you have experience with market research without providing specifics, like this:

Conducted market research to inform brand strategies

   Demonstrate your strategic thinking skills

Brand strategists need to be able to think critically and creatively to develop effective brand strategies. Your resume should showcase your ability to:

• Analyze complex business challenges and develop innovative solutions
• Identify key brand differentiators and value propositions
• Develop long-term brand vision and roadmaps aligned with business goals

Avoid using vague statements that don't demonstrate your strategic thinking skills, like:

Strong strategic thinker with a creative mindset

   Quantify your impact on business results

Hiring managers want to see how your brand strategies have contributed to business success. Make sure to include specific metrics and results, such as:

• Increased brand awareness by X% through targeted marketing campaigns
• Grew market share by X% in key target segments through brand repositioning
• Launched new product line that generated $X million in revenue within the first year

Don't just list your responsibilities without highlighting the impact of your work, like this:

• Developed brand strategies for multiple clients
• Created brand guidelines and messaging frameworks

   Highlight your collaboration and leadership skills

Brand strategists often work cross-functionally with teams such as marketing, product, and sales. Your resume should demonstrate your ability to:

• Collaborate effectively with diverse stakeholders to align brand strategies with business objectives
• Lead cross-functional teams to execute brand initiatives and campaigns
• Communicate complex brand concepts and strategies to senior executives and other non-marketing stakeholders

Avoid simply stating that you have collaboration or leadership skills without providing examples, like this:

Strong collaborator and leader with excellent communication skills

   Tailor your resume to the specific job and company

One size does not fit all when it comes to brand strategist resumes. Make sure to:

• Research the company's brand, values, and marketing strategies
• Highlight relevant experience and skills that align with the company's needs and goals
• Use language and terminology that resonates with the company's culture and industry

Don't submit a generic resume that could apply to any brand strategist position, like this:

Experienced brand strategist with skills in market research, brand positioning, and messaging

Instead, tailor your resume to the specific job and company you're applying to:

Brand strategist with 5+ years of experience developing award-winning brand strategies for Fortune 500 CPG companies. Expertise in market research, brand positioning, and messaging that drives business results. Proven track record of collaborating with cross-functional teams to launch successful new products and campaigns.

Writing Your Brand Strategist Resume: Section By Section

  header, 1. showcase your specialty as a brand strategist.

While it may be tempting to simply list your name and contact information in your header, consider adding a specific job title or area of expertise that sets you apart. This can help hiring managers quickly understand your focus and value proposition.

For example:

• Jane Doe, CPG Brand Strategist
• John Smith, Digital Brand Strategy Consultant

Avoid being too generic or vague, such as:

• Jane Doe, Marketing Professional
• John Smith, Branding Expert

2. Include key contact details, but avoid oversharing

Your header should make it easy for hiring managers or recruiters to get in touch. Include your name, phone number, email address, and location (city and state).

However, avoid including too many personal details that could distract from your professional qualifications or introduce bias:

• Full mailing address
• Multiple phone numbers
• Personal social media handles
• Headshot or photo

A streamlined header with essential contact information will keep the focus on your brand strategy experience.

Jane Doe, Brand Strategist New York, NY | [email protected] | 212-555-1234 | linkedin.com/in/janedoe

3. Align your header with your personal brand

As a brand strategist, you understand the importance of consistency and cohesion in branding. Apply that same lens to your own resume header.

Consider how the look and feel of your header — the layout, font choice, use of color or shading — reflects your personal brand and target employer.

• A clean, modern sans serif font and minimalist layout for a tech startup
• A classic serif font and more traditional layout for a heritage luxury brand
• Subtle pops of color that tie into your online portfolio's branding

While design elements can enhance your header, keep them polished and understated. Avoid:

• Distracting, hard-to-read novelty fonts
• Bright, unprofessional colors
• Busy, cluttered layouts

  Summary

A resume summary for a Brand Strategist position is optional, but it can be a valuable addition if you want to provide context or highlight details that may not be immediately apparent from the rest of your resume. This is especially true if you're making a career change and your past experience doesn't directly align with the Brand Strategist role you're targeting. Remember, your resume itself is already a summary of your qualifications, so avoid repeating information that's already covered elsewhere.

When crafting your summary, focus on the key skills, experiences, and achievements that make you a strong candidate for a Brand Strategist position. Tailor your language to the specific job description and company, and aim to showcase your unique value proposition. Keep it concise — a few sentences or a short paragraph is plenty.

To learn how to write an effective resume summary for your Brand Strategist resume, or figure out if you need one, please read Brand Strategist Resume Summary Examples , or Brand Strategist Resume Objective Examples .

1. Highlight your brand strategy expertise

When writing your resume summary for a Brand Strategist position, it's crucial to showcase your expertise in developing and executing brand strategies. Mention specific skills or experiences that demonstrate your ability to analyze market trends, create brand positioning, and develop strategic plans.

Experienced Brand Strategist with a proven track record of developing and implementing successful brand strategies for Fortune 500 companies. Skilled in market research, brand positioning, and strategic planning. Adept at collaborating with cross-functional teams to drive brand growth and increase market share.

Avoid generic statements that could apply to any candidate, such as:

• Hardworking professional with strong communication skills
• Results-oriented team player

2. Tailor your summary to the company and role

To make your resume summary stand out, tailor it to the specific Brand Strategist position and company you're targeting. Research the company's mission, values, and current branding initiatives, and incorporate relevant keywords and concepts into your summary.

For instance, if the company emphasizes innovation and digital marketing, you might write:

Creative and data-driven Brand Strategist with 5+ years of experience driving innovation and growth for digital-first brands. Proven success in developing and executing omnichannel brand strategies that engage target audiences and deliver measurable results.

Avoid using the same generic summary for every application, as it may come across as insincere or uninformed. Instead, take the time to customize your summary for each opportunity, highlighting the most relevant aspects of your background and experience.

  Experience

As a brand strategist, your work experience section is your chance to show recruiters and hiring managers how you've delivered results for companies. Focus on highlighting your most relevant and impactful experiences that align with the job description.

In this section, we'll cover what to focus on in your work experience to create a compelling narrative for why you're the best candidate for the role.

1. Highlight strategic brand initiatives

Recruiters want to see how you've developed and executed brand strategies that drove business results. Describe the strategic brand initiatives you led and the impact they had, such as:

• Spearheaded rebrand of XYZ product line, resulting in 25% lift in brand awareness and 15% increase in sales
• Developed and launched new brand identity and messaging platform, unifying 5 sub-brands and improving brand consistency across touchpoints
• Led cross-functional initiative to reposition ABC brand to appeal to new millennial audience, contributing to 20% growth in market share

Quantify your results with metrics wherever possible to give concrete evidence of your abilities.

2. Showcase strategic partnerships and collaborations

Brand strategy often involves working cross-functionally and with external partners. Highlight successful collaborations to show your ability to influence and work with stakeholders, such as:

• Partnered with sales to create brand-aligned pitch decks, increasing close rates by 18%
• Collaborated with PR agency to develop earned media strategy, securing coverage in top industry publications and driving 50K website visits
• Worked with product team to ensure new features aligned with brand vision, contributing to 92% favorable brand perception

On the flip side, avoid simply listing the stakeholders or departments you've worked with without concrete examples of what you achieved together, like:

• Worked with marketing, sales and product
• Partnered with external agencies

Once you've written out your work experience, run it through Score My Resume to get instant feedback on over 30 key criteria hiring managers look for, so you can ensure your experience has the impact you're aiming for.

3. Demonstrate brand expertise and tools used

Effective brand strategists stay on top of the latest industry trends and tools. Weave in your brand expertise and the tools you've used to show your industry knowledge, like:

Utilized Nielsen, MRI-Simmons and WARC data to analyze target audience trends and uncover key insights to inform brand positioning

Some tools and skills to consider including are:

• Nielsen, MRI-Simmons, Kantar, Gartner, WARC
• Brand health tracking (awareness, perception, equity)
• Consumer segmentation and persona development
• Competitive analysis and brand benchmarking
• Brand messaging frameworks

Avoid simply listing out tools and skills without context of how you've applied them, as that doesn't give insight into your abilities.

Tailor the specific tools and skills you highlight based on those mentioned in the job description. To check how well your resume is matching the job, try our Targeted Resume tool to see what skills and keywords the job calls for and get suggestions to fill in any gaps.

  Education

The education section of your resume is important for brand strategists, especially if you're new to the field. It's a chance to show that you have the knowledge and skills to succeed in this role. Here are some tips for writing a strong education section on your brand strategist resume.

1. Highlight relevant coursework

If you're a recent graduate or have taken courses related to brand strategy, marketing, or business, highlight them in your education section. This shows employers that you have a strong foundation in the field.

Here's an example of how to list relevant coursework:

Bachelor of Science in Marketing, XYZ University, Graduated 2020 Relevant Coursework: Brand Management, Consumer Behavior, Digital Marketing, Market Research

Avoid listing coursework that isn't directly related to brand strategy, like this:

• Courses: Intro to Psychology, World History, Basic Accounting

2. Include academic achievements

Did you graduate with honors, win any awards, or participate in relevant extracurricular activities? Including these achievements in your education section can help you stand out to employers.

Good examples:

• Graduated Summa Cum Laude
• Dean's List, Fall 2018 - Spring 2020
• President, Student Marketing Association

Leave off minor achievements or activities that aren't relevant, like:

• Participated in intramural volleyball
• Volunteer, local animal shelter

3. Keep it concise for senior roles

If you're a senior-level brand strategist, your education section should be short and to the point. Employers are more interested in your work experience at this stage. Just list your degree, university, and graduation year.

MBA, Marketing Concentration, ABC University

There's no need to list graduation years, as this can lead to age discrimination:

Bachelor of Arts in Communications, XYZ College, 1995

4. Add certifications

Certifications show employers that you have specialized knowledge and skills. If you have any certifications related to brand strategy, include them in your education section or in a separate certifications section.

Relevant certifications might include:

• Certified Brand Strategist (CBS)
• Professional Certified Marketer (PCM)
• Google Analytics Individual Qualification (GAIQ)

Avoid listing certifications that aren't relevant or well-known in the industry, such as:

• Online course certificate in social media marketing
• CPR certification

Action Verbs For Brand Strategist Resumes

When writing a resume, you want to use action verbs to describe your experiences and skill sets. The action verb should come first, followed by the achievement you are trying to highlight. Branding strategists need strong collaboration, design, and analytical skills, so the action words you use should relate to these skills.

Below, you’ll find several examples of action verbs that can be used to relate to the role of a brand strategist. You should always use these verbs at the beginning of a sentence or bullet point and avoid overusing them. Be sure to use the action verb that most closely aligns with the experience you are highlighting.

• Collaborated
• Spearheaded
• Orchestrated

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Brand Strategist Resumes

Skills for brand strategist resumes.

When applying for brand strategist jobs, you’ll want to make sure your resume stands out among the crowd. After all, marketing is a popular industry and there is sure to be competition. To get past applicant tracking software, highlight relevant skills to the role of the brand strategist on your resume. The easiest way to do this is to add a skills section where you list off relevant skills in a bulleted format. Or, you can work these skills into your previous job descriptions and how you utilized them.

 If you’re stuck on what skills to include, don’t worry! You can browse our brand strategist skills section to see the most popular ones for this role. Also, you can visit the company’s job posting and review the skills they list in the job description. Some skills most often sought after for brand strategist roles can be found below.

• Brand Management
• Marketing Strategy

Digital Marketing

• Market Analysis
• Fast-Moving Consumer Goods (FMCG)
• Marketing Management
• Market Research
• Brand Development
• Brand Marketing
• Business Strategy
• Brand Strategy
• International Marketing
• Trade Marketing
• Social Media
• Product Launch
• Advertising
• Integrated Marketing
• Social Media Marketing
• Public Relations
• Strategic Planning
• Event Planning
• Project Management

Skills Word Cloud For Brand Strategist Resumes

This word cloud highlights the important keywords that appear on Brand Strategist job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Other marketing resumes.

Digital Strategist

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• • Conceptualized and executed a rebranding strategy for a major tech firm, increasing brand recognition by 35% within 6 months.
• • Directed a team of 5 designers to deliver 10+ high-traffic, responsive websites per year, enhancing the online presence of our clients.
• • Innovated a user interface for a financial application that led to a 40% increase in user engagement, directly impacting client retention rates.
• • Spearheaded the development of an award-winning marketing campaign for a lifestyle brand, achieving a 50% increase in market penetration.
• • Managed the creative process from concept to completion for over 25 product packaging designs, contributing to an average sales growth of 20%.
• • Instigated a series of internal workshops to uplift design knowledge, resulting in a 15% increase in efficiency and team cohesiveness.
• • Revitalized a global beverage brand's identity, which led to a 30% increase in brand loyalty and customer engagement.
• • Collaborated closely with product managers to develop visual designs for a high-profile mobile app, attracting over 1M downloads post-launch.
• • Produced an environmentally-focused campaign that cut down on packaging waste by 25% for the client.
• • Played a key role in the establishment of a quarterly digital magazine, receiving 100k+ downloads per issue.
• • Curated and led the execution of a viral social media campaign, garnering 2M+ impressions and a 45% boost in follower count.
• • Developed a brand identity for an emerging fintech startup that secured a 20% market share within its first year.
• • Designed signage and environmental graphics for a major conference, receiving commendation for enhancing attendee experience.
• • Collaborated with a cross-functional team to execute a multichannel marketing campaign, increasing customer touchpoints by 30%.
• • Provided design consultation for a non-profit's awareness campaign, which expanded the reach to 50k additional households.

5 Brand Designer Resume Examples & Guide for 2024

Your brand designer resume should showcase a clear understanding of brand identity and user experience. It must highlight projects where you have successfully translated a company's vision into a visual narrative. Quantifiable results from your design solutions will set you apart on a brand designer resume. Be sure to include recognizable brands you've worked with and the impact your designs had on their market presence.

All resume examples in this guide

Resume Guide

Resume Format Tips

Resume Experience

Skills on Resume

Education & Certifications

Resume Summary Tips

Additional Resume Sections

Key Takeaways

As a brand designer, you might find it challenging to effectively showcase your unique creative process and the impact of your designs in a concise resume format. Our guide is tailored to help you articulate your design achievements and methodology, ensuring your resume stands out to potential employers in a crowded market.

• Incorporate brand designer job advert keywords into key sections of your resume, such as the summary, header, and experience sections;
• Quantify your experience using achievements, certificates, and more in various brand designer resume sections;
• Apply practical insights from real-life brand designer resume examples to enhance your own profile;
• Choose the most effective brand designer resume format to succeed in any evaluation process.
• Curriculum Designer Resume Example
• Video Production Manager Resume Example
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• Production Designer Resume Example
• Costume Designer Resume Example
• CAD Designer Resume Example
• Product Designer Resume Example
• Character Designer Resume Example
• Design Director Resume Example
• Digital Designer Resume Example

Professional brand designer resume format advice

Achieving the most suitable resume format can at times seem like a daunting task at hand.

Which elements are most important to recruiters?

In which format should you submit your resume?

How should you list your experience?

Unless specified otherwise, here's how to achieve a professional look and feel for your resume.

• Present your experience following the reverse-chronological resume format . It showcases your most recent jobs first and can help recruiters attain a quick glance at how your career has progressed.
• The header is the must-have element for your resume. Apart from your contact details, you could also include your portfolio and a headline, that reflects on your current role or a distinguishable achievement.
• Select relevant information to the role, that should encompass no more than two pages of your resume.
• Download your resume in PDF to ensure that its formatting stays intact.

Upload & Check Your Resume

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The more time and effort you've put into obtaining the relevant certificate, the closer to the top it should be listed. This is especially important for more senior roles and if the company you're applying for is more forward-facing.

Fundamental sections for your brand designer resume:

• The header with your name (if your degree or certification is impressive, you can add the title as a follow up to your name), contact details, portfolio link, and headline
• The summary or objective aligning your career and resume achievements with the role
• The experience section to curate neatly organized bullets with your tangible at-work-success
• Skills listed through various sections of your resume and within an exclusive sidebar
• The education and certifications for more credibility and industry-wide expertise

What recruiters want to see on your resume:

• Strong portfolio showcasing a range of brand design work with outcomes and impacts
• Proficiency in design tools such as Adobe Creative Suite and Sketch
• Experience with brand strategy development and implementation
• Understanding of typography, color theory, and visual composition
• Ability to communicate design concepts and rationales both verbally and in writing

Five dos for building your brand designer resume experience section

The best strategic approach to your brand designer resume experience section is to support your particular responsibilities with actions and achievements.

For example, you could list:

• Up to six responsibilities in your day-to-day work, supported by why they're important for your role, department, or organization;
• Experience items that have helped you sustain and enhance your technical knowledge within the field, or, perhaps, have helped you grow as a professional;
• Any metrics that pinpoint your success within your past roles;
• How you've solved specific problems in your day-to-day work;
• Strategies and solutions you've implemented for growth - and how that growth was measured.

The brand designer resume experience is your best shot at making a good first impression on recruiters. That's why we've included some real-world professional examples to get you thinking about how you present your experience:

• Led the rebranding project for a major consumer electronics company, increasing brand recall by 35% among targeted demographics within six months.
• Designed and implemented a cohesive visual identity system across various platforms, achieving a 50% reduction in brand inconsistency reports.
• Coordinated cross-departmental collaboration to ensure brand standards are maintained in all marketing materials, directly contributing to an overall lift in marketing campaign performance by 20%.
• Initiated and managed the development of a new brand style guide, which cut design production times by 25%.
• Crafted over 200+ unique graphic design elements that were incorporated into the company’s primary marketing campaigns, boosting engagement on social media by 40%.
• Played a pivotal role in the brand partnership program, designing co-branded materials that increased partner-driven revenues by 15%.
• Revamped the corporate identity for a series of product launches, resulting in an average 60% increase in initial sales.
• Spearheaded the visual design for a digital advertising campaign that gained a CTR improvement of 30% over previous campaigns.
• Collaborated with the marketing team to refine messaging through visuals, contributing to a 25% uplift in qualified leads.
• Designed a comprehensive branding package for a startup, securing its position in a niche market and attracting early-stage investors.
• Implemented user-centered design principles which led to the development of a more intuitive company logo, registering a 50% increase in brand recognition.
• Accelerated the creative process by introducing collaborative design workshops, shortening project turnaround times by an average of 20%.
• Assisted in the creation and rollout of a seasonal marketing campaign credited with a 10% uplift in Q4 sales figures.
• Contributed to the conceptualization and execution of brand presence at major industry events, enhancing B2B connections by 15%.
• Helped streamline internal design processes, which allowed the team to take on 5 additional projects annually without compromising quality.
• Orchestrated the visual strategy for the company’s main product line, which fortified its market share by 22% amidst rising competition.
• Delivered timely and compelling digital ad creatives that contributed to a 120% ROI increase in online advertising expenditures.
• Cultivated a consistent brand message across all digital platforms, securing a 30% growth in audience engagement rates.
• Supervised a team of designers in executing a multi-channel branding strategy for a new service, capturing an additional 10% of the market within the first year.
• Pioneered the incorporation of data analytics into the design process, leading to a more targeted approach in brand asset creation and a 35% increase in marketing campaign efficiency.
• Developed interactive brand guidelines that streamlined communication and creative alignment across the company's global offices.
• Directed the visual design for an e-commerce platform overhaul that enhanced user experience and grew monthly sales by an average of 18%.
• Instigated an employee-driven brand advocacy program that raised internal engagement and doubled user-generated content on social platforms.
• Orchestrated a targeted print advertising campaign for regional markets that bolstered local brand visibility and customer acquisition by 25%.

Quantifying impact on your resume

• Include the number of brand identity projects you have led or contributed to, showcasing the breadth of your experience.
• List any measurable metrics, such as an increase in brand recognition or customer engagement, to demonstrate the effect of your designs.
• Present the percentage by which your design solutions have improved conversion rates or sales for clients to illustrate your work's direct business impact.
• Detail the size of the client base you have worked with, such as small businesses or Fortune 500 companies, to show the range of your professional exposure.
• Quantify your efficiency improvements, such as shortening design cycle times, to emphasize your ability to work effectively under pressure.
• Record the number of design awards or recognitions received, which can attest to the quality and innovativeness of your work.
• Mention the size of the teams you have worked with or led, to highlight your collaborative and leadership skills.
• Specify the budget sizes you have managed, indicating your ability to handle significant financial resources responsibly.

Action verbs for your brand designer resume

Guide for brand designer professionals kicking off their career

Who says you can't get that brand designer job, even though you may not have that much or any experience? Hiring managers have a tendency to hire the out-of-the-blue candidate if they see role alignment. You can show them why you're the best candidate out there by:

• Selecting the functional skill-based or hybrid formats to spotlight your unique value as a professional
• Tailoring your brand designer resume to always include the most important requirements, found towards the top of the job ad
• Substituting the lack of experience with other relevant sections like achievements, projects, and research
• Pinpoint both achievements and how you see yourself within this specific role in the brand designer resume objective.

Recommended reads:

• How To Include Your Relevant Coursework On A Resume
• How To List Certifications On A Resume (Examples Included)

Mention specific courses or projects that are pertinent to the job you're applying for.

Shining a light on your brand designer hard skills and soft skills

To win recruiters over, you must really have a breadth of skill set presented and supported within your brand designer resume.

On hiring managers' checklists, you'd initially discover hard or technical skills. Those are the technology (and software) that help you perform on the job. Hard skills are easy to quantify via your education, certificates, and on-the-job success.

Another main criterion recruiters are always assessing your brand designer resume on is soft skills. That is your ability to communicate, adapt, and grow in new environments. Soft skills are a bit harder to measure, as they are gained both thanks to your personal and professional experience.

Showcase you have the ideal skill set for the role by:

• Dedicating both a skills box (for your technical capabilities) and an achievements or strengths section (to detail your personal skills).
• When listing your skills, be specific about your hard skills (name the precise technology you're able to use) and soft skills (aim to always demonstrate what the outcomes were).
• Avoid listing overused cliches in the skills section (e.g. Microsoft Office and Communication), unless they're otherwise specified as prominent for the role.
• Select up to ten skills which should be defined via various sections in your resume skills sidebar (e.g. a technical skills box, industry expertise box with sliders, strengths section with bullets).

Spice up your resume with leading technical and people skills, that'd help you get noticed by recruiters.

Top skills for your brand designer resume:

Graphic Design

Branding and Identity

Adobe Creative Suite

Sketching and Illustration

UI/UX Design

Photography and Image Editing

Color Theory

Design Strategy

Communication

Problem Solving

Attention to Detail

Time Management

Collaboration

Adaptability

Critical Thinking

Project Management

Education section and most popular brand designer certifications for your resume

Your resume education section is crucial. It can indicate a range of skills and experiences pertinent to the position.

• Mention only post-secondary qualifications, noting the institution and duration.
• If you're still studying, highlight your anticipated graduation date.
• Omit qualifications not pertinent to the role or sector.
• If it provides a chance to emphasize your accomplishments, describe your educational background, especially in a research-intensive setting.

Recruiters value brand designer candidates who have invested their personal time into their professional growth. That's why you should include both your relevant education and certification . Not only will this help you stand out amongst candidates, but showcase your dedication to the field. On your brand designer resume, ensure you've:

• Curated degrees and certificates that are relevant to the role
• Shown the institution you've obtained them from - for credibility
• Include the start and end dates (or if your education/certification is pending) to potentially fill in your experience gaps
• If applicable, include a couple of job advert keywords (skills or technologies) as part of the certification or degree description

If you decide to list miscellaneous certificates (that are irrelevant to the role), do so closer to the bottom of your resume. In that way, they'd come across as part of your personal interests, instead of experience. The team at Enhancv has created for you a list of the most popular brand designer certificates - to help you update your resume quicker:

The top 5 certifications for your brand designer resume:

• Certified Graphic Designer (CGD) - Graphic Designers of Canada (GDC)
• Adobe Certified Expert (ACE) - Adobe
• Professional Certified Marketer (PCM) - American Marketing Association (AMA)
• Certified Brand Strategist (CBS) - The Brand Strategy Institute
• User Experience (UX) Design Certificate - Nielsen Norman Group (NN/g)

Showcase any ongoing or recent educational efforts to stay updated in your field.

• How to List Continuing Education on Your Resume

Which one to use: a resume summary or a resume objective?

The brand designer resume summary or objective serves as a good introduction to your experience for recruiters.

Have you ever wondered which one (the summary or objective) will be more appropriate for your brand designer resume?

• If you are a less experienced professional, write a resume objective statement. The objective is about three sentences long and provides recruiters with information about your career goals, strengths, and achievements . It should basically denote how you see yourself in this particular role, and what is your relevant experience and/or know-how;
• If you happen to have plenty of relevant experience, select your most impressive achievements for your resume summary. The summary is no longer than five sentences and serves as a storytelling instrument - highlighting your greatest career wins . Don't forget to align your summary with the job requirements to ensure your resume stays relevant to the role.

Read on for more information and examples of resume summaries and objectives from real world professionals.

Resume summaries for a brand designer job

• Seasoned Brand Designer with 8 years of expertise in shaping corporate identities and digital branding for Fortune 500 companies. Offers a robust portfolio that demonstrates mastery in Adobe Creative Suite and a track record of boosting client brand recognition by 70% through innovative design solutions and strategic thinking.
• Dynamic creative professional transitioning from a successful 10-year marketing career to a focus on brand design. Proven success in project management, with a keen eye for aesthetics and a passion for elevating brand narratives through design. Adept at learning new software quickly, seeking to leverage a rich background in strategic campaigns to excel in brand design.
• Accomplished Graphic Artist seeking to leverage 5 years of freelance experience into the structured world of brand design. Equipped with a diverse portfolio showcasing expertise in visual storytelling and creative solutions across print and digital media. Adept in the latest design software and eager to apply creative talents to build compelling brand identities.
• Former Business Analyst with a strong background in data-driven strategies and a newfound passion for creative design. With 5 years of corporate experience, excels in teamwork, communication, and analytical skills. Motivated to combine analytical acumen with a burgeoning design skill set, aiming to create data-informed, user-centric brand experiences.
• Eager to embark on a career as a Brand Designer with a genuine passion for creating visual stories that resonate with audiences. With no experience but armed with a Bachelor's degree in Design and comprehensive knowledge of design software, my objective is to contribute fresh perspectives and a relentless drive to learn and grow within the industry.
• An enthusiastic new entrant to the field of Brand Design with a background in fine arts and a fervent dedication to mastering digital design tools. Aimed at utilizing innate creativity and a solid understanding of color theory and composition to develop into a professional who crafts innovative and impactful brand identities.

Taking your brand designer resume to the next level with these four additional resume sections

Your brand designer resume can feature a variety of skills (both hard and soft) in diverse sections . Choose those that align best with the job requirements and reflect your suitability for the company culture.

Consider these four additional resume sections recommended by our experts:

• Languages - State any languages you are proficient in and your level of proficiency. This demonstrates your commitment to communication and potential for international growth.
• Projects - Highlight up to three significant projects you've completed outside of work, showcasing skill development. Include a link to your project portfolio in the brand designer resume header, if applicable.
• My Time - How you allocate your time outside work can indicate your organizational skills and cultural fit within the company.
• Volunteering - Detail causes you're passionate about, roles you've held, and achievements in volunteering. Such experiences likely have honed a range of soft skills crucial for your dream job.

Key takeaways

• Invest in a concise brand designer professional presentation with key resume sections (e.g. header, experience, summary) and a simple layout;
• Ensure that the details you decide to include in your resume are always relevant to the job, as you have limited space;
• Back up your achievements with the hard and soft skills they've helped you build;
• Your experience could help you either pinpoint your professional growth or focus on your niche expertise in the industry;
• Curate the most sought-after certifications across the industry for credibility and to prove your involvement in the field.

Looking to build your own Brand Designer resume?

• Resume Examples

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