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Analyzing Frame Analysis A Critical Review of Framing Studies in Social Movement Research

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2016, Analyzing Frame Analysis

This critical review of three decades of studies of frames and framing in Social Movement research first offers a brief history of the notion of ‘frame’ in various disciplines, and then discusses empirical studies of frame alignment, frame disputes, frame resonance and master frames, among other notions. It is found that the very notion of discursive of cognitive frames remains very vague in these studies, and what are actually studied are for instance, beliefs, attitudes, goals, ideologies or values, especially how they are expressed in discourse. Also a study of the relations between frames and culture, identity and discourse shows that the notions of frames and framing are theoretically and methodologically inadequate and of very little, if any, use in empirical studies. It is recommended the cultural paradigm of SM research should rather engage in more explicit and systematic studies of more specific aspects of discourse and cognition, and drop the notion of frame altogether. Keywords: frame, framing, social movements, discourse, discourse analysis, cognition, social movements.

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Social Movement, Frames and Cognition, 2016

As part of a series of general critical reviews of framing research in social movement studies, this article examines the cognitive aspects of social movements. After a brief summary of some aspects of cognitive theory, introducing such notions as mental models, socially shared knowledge, attitudes and ideologies, the cognitive aspects of some SM framing studies are critically reviewed. First of all, it is established that although a cognitive perspective is chosen when frames are defined, as in Goffman (1974), as “interpretive frameworks” no further definition or elaboration is provided about the cognitive nature, structures and functions of such frames. It is further shown that wherever frames are being used to describe or explain forms of cognition, actually other notions are being used, such as goals, values, and ideologies, and thus are being glossed over. More specifically the article focuses on the few SM studies dealing with ideologies and conclude that also these studies are only marginally influenced by ideology studies in other disciplines. This is even more so the case for the study of the structures and functions of knowledge for social movements, an approach virtually ignored in SM framing studies – and only marginally dealt with in a sociology of knowledge of social movements. In sum, the study of the cognitive aspects of social movements is still in its infancy, and framing studies hardly contribute to such an approach. Keywords: social movements, frames, framing, cognition, mental models, interpretation, attitudes, ideologies, values, goals.

Social Movements, Frames and Discourse, 2016

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How do social movement actors understand and interpret the world they seek to change? How do activists articulate their alternative visions or ideas for change so that they can establish legitimacy and garner support? How do social movement organizations persuade others to contribute resources on behalf of a cause? And how do movement supporters deflect attacks by opponents? The social movement framing perspective seeks to answer these and related questions. Originally proposed to address the neglect of movement issues surrounding the understanding and articulation of grievances, the framing perspective deals with the ideational and interpretive issues in the collective action arena (Snow et al., 1986). Grounded in social constructionist and symbolic interactionist principles and assumptions, the perspective considers meanings as pivotal. The perspective focuses on the interpretive origins of meanings and conceives meanings as products of social interaction. In other words, the framing perspective reaffirms how meanings are socially constructed, negotiated, and contested in the context of social movement mobilization processes. In this regard, movement actors attach meanings to events, objects, and situations to produce a particular version of reality, problematize the status quo, and proffer ways to change it. The framing perspective also seeks to explore the ideological dimensions of social movement mobilization (Almeida, 2019). Framing considers meanings as problematic and explores how situations or events are modified, articulated, negotiated, contested, and reformulated in the context of movements. Drawing on Goffman's 1974 Frame Analysis, the The Blackwell Encyclopedia of Sociology. Edited by George Ritzer and Chris Rojek.

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Social movements contain structures of beliefs and values that guide critical action and aid activists' understandings. These are worthy of interrogation, not least because they contain points of articulation with ideational formations found in both mainstream politics and academia. They offer an alternative view of society, economy and polity that is grounded in protagonists' experience and struggle. However, the ideational content of social movements is often obscured by a focus on particular, immediate goals; by their orientation to certain forms of action; and by the mediated, simplified nature of their communication. Additionally, recent social movements display a tendency to coalition action, bringing a diverse set of political understandings in concert on highly specific campaigns. This conceptual article seeks an approach to identifying the messages within social movements that remains sensitive to their complexity, dynamism and heterogeneity. Through a critique of the concept of 'interpretative frames' as developed in social movement studies, I describe the novel concept 'orientational frame'. In contrast to social movement scholars' tendency to focus on instrumental claim-making by movement organizations, I emphasize deeply held, relatively stable sets of ideas that allow activists to justify contentious political action. Through an engagement with Michael Freeden's morphological approach to understanding ideologies I attempt to draw frame analysis away from the positivistic attempt to delineate general processes into a hermeneutic endeavour more suitable to understanding the richly detailed, context dependent ideas of particular social movements.

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