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General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Published: April 17, 2024

Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read.

My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

The truth is, you can't really predict on a case-by-case basis — and you're better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn't.

It allows you to show off your writing skills, provide details that you couldn't fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible.

If you’ve ever rolled your eyes or balked at an application that required a cover letter, this guide is for you. I’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own.

General Cover Letter

An general cover letter, sometimes called an application letter, is a written document addressed to an employer by a job applicant, explaining why they're interested in and qualified for an open position. More commonly known as a cover letter, this document can come in the form of an email, MS Word document, or similar application template offered by the employer.

Seems fairly basic, right? Cover letters can hold different levels of importance to an employer depending on your industry and the job you're applying for.

49% of recruiters say sending a cover letter along with your resume boosts your chance of landing the role.

If you do plan to write a cover letter, keep in mind there are certain qualities it should have that are not included in the definition above.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

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How to Write a General Cover Letter

Job searching can be tedious and timely, so you may find yourself applying for dozens of jobs in the process.

To make this process simpler, I find that having a general cover letter that you can easily tweak to fit different job openings is a game changer. 

Here's how to write a general cover letter so that you don't to keep writing a new one from scratch with every application. 

1. Write Your Heading 

Your heading should always include your name and contact information. For years, it was also common to include your physical address and that of the recipient, but nowadays, it may not always be necessary. 

"I used to always include my physical address and that of my employer, but I stopped after realizing it takes up so much room and just feels archaic," says HubSpot blogger Erica Santiago.

She says, "I've never gotten any mail sent to my home from prospective jobs, and I've never had to mail my application. So, I just include my city and state in my heading, especially if the job posting explicitly states the company wants some based in a specific region." 

So, should you include the company's address in your cover letter?

"This is probably odd, but I always include the company's address because I like to think it shows I did my research," Santiago says. "I've sent probably over 100 cover letters in my life, and I eventually found myself at HubSpot, so I have to be doing something right (laughs)." 

If you think physical addresses are taking up too much space in your cover letter, then consider omitting them. I'll touch on contact information again later. 

2. Greet the recipient 

Avoid "To whom it may concern" if possible. I find that greeting the recipient that way gives the impression that you didn't take the time to research who you should be addressing. 

Instead, try to look up the name of the hiring manager or recruiter. Doing so shows attention to detail and care—qualities employers love to see. 

If you can't find a name, "Dear Hiring Manager" is fine. 

3. Introduce yourself and explain your intentions.

State early on who you are, what position you are applying for, and why. Often, businesses may be hiring for multiple roles, so you want to ensure whoever is reading your cover letter knows exactly why you're reaching out. 

4. Highlight your qualifications, skills, and passion for the job.

This is where things get a little tricky. Your attached resume will also include skills and qualifications, so you may think you just need to regurgitate what's in your resume, right? Wrong. 

Obviously, some information may overlap, but your cover letter is a chance to go into more detail than you could on your resume.

For example, Let's say a potential employer is looking for a self-starter and results-driven person.

This is a great opportunity to mention when you took it upon yourself to spearhead a project that generated more revenue for your previous or current company. 

Connect your skills and qualifications to your unique accomplishments. 

Finally, show that you are passionate about the opportunity. 

"I once had an interview with a pet insurance company," Santiago says. "I worked into the cover letter my love for my two cats, how pet insurance grants me peace of mind, and how I want to help give that same peace of mind to others via the job position."

She explains, "Cover letters are a chance to show your personality, your sense of humor, your motivations, and your passions. All these things can make you stand out from other other applicants."

5. Leave space for customization. 

Your general cover letter should be designed so that you can easily update it to appeal to whatever opportunity you're applying to.

So, leave a blank space for the hiring manager or company's name, and format it so you can add or remove skills and qualifications as needed.

6. End with a  "thank you" and mention how to contact you.

Santiago says she always includes a variation of the following sentence at the end of her cover letters:

"I would love to discuss this opportunity more via an interview. I can be reached via email, LinkedIn, and phone at XXX-XXX-XXXX."

She explains, "I always hyperlink my email and LinkedIn profiles, along with having them spelled out somewhere in the heading."

General Cover Letter Example

Notice the company's address is included but not the applicants and that there are blank spaces for the writer to change information such as the recipient, positions, and skills. 

My only critique of this example is that it could use more personality and a punchier hook (more on hooks later).

What to Include in a Cover Letter

So, what should you include? I covered a bit of this already, but I want to dive a little deeper.

Don't worry, I'll let the 11 templates below this list do most of the talking. No matter which one you download, pay attention to the following elements — all of which should shine through in the letter you send to your future manager.

Fill out this form to access your templates.

1. contact information.

Cover letters shouldn't just carry your contact information but also that of the company to which you're applying. Contact info includes your phone number, email address, and any social media accounts you're willing to share and receive connections to.

As I said earlier, home addresses aren't always required, but they can be a helpful reassurance to the employer that you already live nearby and would have no trouble coming into the office.

Avoid offering phone numbers, email addresses, or actual addresses that belong to your current employer.

Using your personal Gmail address over your work email, for example, ensures your correspondence with recruiters remains separate from all of your current work communication.

2. A Personal Address Line

For as often as you see "to whom it may concern" at the top of cover letters today, do your best to avoid writing this exhausted line.

Address lines that specify a person or company grab your reader's attention much more quickly, and show the employer that you've taken the time to tailor your application letter to them.

Don't have the name of the hiring manager? "Employers at [company name]" will do just fine.

A "hook" is a clever introduction that "hooks" your reader into wanting to learn more. Think about yourself as a job candidate — what makes you unique?

What about your career might a recruiter be intrigued by that you can package into an interesting first sentence?

4. Why You're Qualified

Again, today's best applications describe why this experience qualifies the applicant for the job they're applying for.

For example, don't just state that you spent three years writing for a company blog. Explain that this type of work lends itself to managing your new potential employer's content calendar every week.

5. General Knowledge of the Business

Grammatical errors could mean your application is thrown in the trash, but that's not the only thing that could get your letter tossed aside.

Using a generic "one-size-fits-all" cover letter — especially if you forget to change the name of the company — will also hurt your chances of landing an interview.

So, if you take the time to write a cover letter, take the time to comment on the business itself. Why are you applying to this company? What about their business stuck out to you as a professional?

Now, let's take a look at an example cover letter , what makes it effective, along with 11 templates you can download or draw inspiration from.

 Cover Letter Example

Image Source

The example above illustrates how to write a marketing cover letter using the elements I listed.

Besides the contact information and the address line, the first few paragraphs explain why the candidate is qualified for the position. This example uses specific data to show why they would be a good fit.

Additionally, in the second to last paragraph, the candidate discusses why they're interested in the specific company, demonstrating general knowledge of the business.

By combining all the elements to a cover letter, this is a great example to use for inspiration.

Featured Resource: 5 Professional Cover Letter Templates

14 Free Cover Letter Templates for Your Next Job Application

Template 1: basic.

The example above is a basic (but great) cover letter. The numbered sections are explained in more detail below.

The level of formality your header has will depend on the company to which you apply. If you're applying to a formal business, it's important to use a formal header to open your cover letter, like in the sample above.

Put your address, the date, and the company's address. But if you're applying to a company that isn't as formal, you don't need to include yours and the company's addresses. You can still include the date, though.

2. Greeting

Using "To Whom It May Concern" is okay, but you may want to take the time to research the name of the recruiter or hiring manager online.

If you do your research and aren't confident you found the right name, then you should definitely use the generic greeting — but if you are sure, then it shows you put in the effort to find their name and it will catch the recruiter's eye.

If you have the recruiter's name, do you greet them by their full name, or by their courtesy title (i.e. Mr., Ms., or Mrs.)? Similar to the header, it depends on the company's level of formality.

If you're applying to a corporate business, you may want to consider using "Mr. Snaper" instead of "Jon Snaper." If you're applying to a start-up or a business with a more casual culture, you can use "Jon Snaper," as shown in the example.

3. Introduction

Your opening paragraph should, in 1-3 sentences, state why you're excited to apply and what makes you the perfect candidate. Get right to the point, and don't worry about explaining where you found the posting or who you know at the company.

This isn't a place to go into detail about why you're a great candidate — that's for the second paragraph. Here, simply list a few key reasons in one sentence to set up the rest of your letter.

Keep in mind that the recruiter may cross-reference your cover letter with your resume, so make sure the two sync up.

4. Paragraph 2: Why You're a Great Fit for the Job

Next, sell yourself and your experience by choosing one or two concrete examples that show why you're a great fit for the position. What did you do at a previous company that gave you relevant experience?

Which projects have you worked on that would benefit the new company? How will your prior experience help this company grow? Stay humble in your explanation of credentials while still showing that you would be an asset to the team.

Use this paragraph to show you're genuinely excited and interested in the position.

5. Third Paragraph: Why the Company Is a Great Fit for You

While it's certainly important you're a good fit for the job, it's also important that the company is a good fit for you.

"A cover letter typically describes why you're great for a company — but how will you benefit from getting hired?" asks former HubSpot Team Development Manager Emily MacIntyre . "We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship."

In the third paragraph, show you're serious about growing and developing your career at this new company. What impresses and excites you about the company?

Is there something that you feel strongly about that aligns with the company's goals? For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company's green initiatives.

6. Strong Closer and Signature

Don't get lazy in the final few sentences of your cover letter — it's important to finish strong.

Be straightforward about your interest and enthusiasm about the new position, and tell them you're available to talk about the opportunity at any time. Be sure to include your phone number and email address.

At this point, the ball is (rightly) in the recruiter's court to decide how to follow up.

Last but certainly not least, thank them for their time and consideration. Use a formal sign-off like "Best," "All the best," or "Sincerely," and finish by typing out your full name. You don't need to sign it with a pen.

Template 2: Data-Driven Marketing Cover Letter

Get it here..

When applying to a data-driven position, it might be tempting to inject your cover letter with, well, the data to describe what you've done for other employers.

But in an application letter — particularly for the marketing industry — how you convey this data is just as important as the data itself.

The cover letter template above, which we created here at HubSpot, can help you present the data that's most important to you as a candidate such that it'll matter to your future employer.

Notice the three bullet points near the center of the letter above, preceded by the statement: "... I've developed a strategy that has helped the company achieve ..."

This setup is important, because while you can add as many statistics as you want to this template, your data points should describe how your current/former business benefited from your work, rather than how you, yourself, benefited.

Template 3: Straight-to-the-Point Cover Letter

Harvard Business Review contributor David Silverman hailed the above cover letter example as "The Best Cover Letter I Ever Received."

For context, Silverman believes there are only a handful of times when writing a cover letter is actually necessary:

• When you know the name of the hiring manager.
• When you know something about what the job requires.
• When you've been referred to the job personally.

Under those three circumstances, a straight-to-the-point cover letter like the one above could be your best bet. Because it's so concise, however, make a point to add your own letterhead above the message itself.

It might be easy for a recruiter to sift through a short and sweet cover letter like the one above, but it's just as easy for it to get lost in the shuffle of their application list without a unique design or format.

Template 4: Referral Cover Letter

Just because a friend or colleague recommended you for a job doesn't mean the company is all set to hire you. Therefore, the cover letter template above is written specifically for referrals.

We made this one here at HubSpot. Download it here (it comes with four other cover letter templates , too).

As you can see in the picture above, the first paragraph of the cover letter is dedicated entirely to acknowledging the circumstances of your applying: You know someone who works there — no harm in that.

But there might be harm in not mentioning it to the hiring manager. Telling the reader about your connection at the company shows you're aware and confident of the actions you take to get the opportunities you're interested in.

Ultimately, it's better than the recruiter hearing about your employee connection from somebody else.

As for the rest of the cover letter, treat your message the same way you would if you had applied with no connection from within. Your skills and successes are no less important because of your internal referral.

Template 5: Photo Letterhead Cover Letter

The cover letter template above was designed by Microsoft Office, and as comprehensive as it looks, it's completely free to download and modify.

As it looks right now, this cover letter contains about half photo, half text. Feel free to shrink (and change) the image to give yourself more room to tell your story. Of course, a nice washed-out image that expresses who you are can be part of that story ...

Template 6: Digital Creative Cover Letter

This sixth template is perfect for the applicant who wants to emphasize the many different digital channels they areon. This template goes well with a resume of the same format.

As you personalize this letter with your own experience, make note of the social networks and industry software included in this template.

You'll see there’s additional space along the top to add your LinkedIn and personal website to fill with your own information.

You can improve upon this template by formatting your most important highlights and accomplishments with bullet points. This will make the document easier to read for the hiring manager and emphasizes the value you provide.

Template 7: Marketing Manager Cover Letter

Our seventh cover letter comes from Monster.com. This cover letter, shown above, is focused specifically on a marketing role.

Notice how the writer includes references to important marketing metrics and terminology.

If you're applying to a data-driven role, you might not want to fill the page with a story of your experience in paragraph form, like Template 1 does at the beginning of this article.

Instead, consider highlighting three (or four, or five) of your successes that you believe the hiring manager would resonate most with, in bulleted form.

As a marketing professional, breaking up your letter with bulleted details like the ones above shows a respect for the hiring manager's limited time — a mentality that all marketers must understand when communicating with a brand's audience.

Template 8: Career Day Follow-Up Cover Letter

This is a unique kind of cover letter from Princeton University.

LinkedIn, Glassdoor, Monster, and Indeed might take the lion's share of your job searches online, but still some employment opportunities come out of a trade show, job fair, or similar networking event.

For those occurrences, you have the follow-up cover letter template above.

This cover letter has everything you need to help an employer recall a conversation you had with him/her at a career fair.

As you can see in the second paragraph, the letter is particularly useful to people who are about to graduate college.

Template 9: Logo and Watermarked Cover Letter

Here's another cover letter template from Microsoft Office.

This one has a light touch of color in the design just above the letterhead, but make no mistake — the template caters to any professional looking to make a good first impression on their future employer.

Don't let the logo space on the top-right of the page confuse you. This can be the logo of the company to which you're applying — to quickly get the attention of the recruiter — or your own logo.

Perhaps you freelance on the side or simply like branding yourself. This cover letter template is meant for customization.

Template 10: Data Scientist Cover Letter

This is our second template from Princeton University. While this is focused on a data scientist role, it is an excellent template to use for students applying to jobs prior to graduation.

The text emphasizes how the applicant’s academic research and projects makes them an ideal candidate for the position. The format is also simple enough to submit as a pdf, as text in an email message or an application text box.

Template 11: Business Cover Letter

The cover letter template above is perfect for entry- and mid-level marketers who want to show a little extra professionalism in their opening note to a potential employer.

The multi-colored header (you can change the color if you wish) shows just the right amount of creativity and can go quite well with a resume of the same style. If you don't have enough experience to fill the entire page, don't worry.

Feel free to write to a length you think is representative of who you are and what the hiring manager wants to see.

No matter how long your final cover letter is, the above template is your opportunity to show your attention to detail — from your contact information in the top header, to the personalized address line where you can include the name of the hiring manager.

Like I said, "to whom it may concern" is pretty outdated, anyway.

Template 12: Entry-Level Cover Letter

The cover letter template above, written by HubSpot, is specifically designed for entry-level applicants.

When you only have a few years experience, it's important to display how you gained your skills and what you learned from your education or internships.

Additionally, it's important to mention why you want to work at the company you're applying to.

No matter your experience, the template above will help you decide what skills you want to highlight and flesh out in your cover letter.

You can download it here (it comes with four other cover letter templates , too).

Template 13: Healthcare Cover Letter

The cover letter, created by The Balance Careers, cuts down on repetition by following the "I have" statement with six bullet points that highlight the applicant's strengths, including "I have ... practical knowledge of creating and implementing care plans" and "I have ... a proven track record of compassionate, effective care".

Additionally, phrases like "I'd love to put my skills to work for your clinic" and "Please contact me at your convenience and let me know how I can help you" focus on what the business will gain as a result of hiring the applicant, rather than what the applicant is looking to gain.

Template 14: Freelance Cover Letter

If you're looking for freelance work, your biggest goal is to get your strengths across quickly, so busy clients won't pass by your cover letter entirely.

Additionally, if you're sending out multiple cover letters to different clients, you'll want to target each one to that client's unique goals.

For instance, if one client is looking for SEO-optimized content related to marketing, you'll want to highlight past experience writing marketing content; this will change if, for instance, the client is looking for fitness content.

For this reason, it's a good idea to structure your cover letter so you start with a) past credentials or references, and b) bullet-point information related to the client's goal, as shown in the cover letter above.

Template 15: Director Cover Letter

In the cover letter above, the candidate does a good job outlining how she succeeded in a leadership role previously:

"For the past five years, I have successfully developed and maintained all data systems, including schedules and records for a business employing more than 100 people."

You'll want to demonstrate how your skills align with a Director position — both through organization and leadership — and, when possible, where you received recognition for your hard work (i.e. "I earned an award for Most Valuable Administrative Staff Member").

Write a Winning Cover Letter

Writing a cover letter is easier said than done. Don't hesitate to spend a lot of time writing and editing it.

Tap into the incredible potential of AI tools, such as the HubSpot paragraph rewriter , to infuse each paragraph with a flawless touch of excellence. Or, ask a friend or family member to read it over and give you feedback.

If the recruiter does end up reading it, you'll be thankful you did.

Editor's note: This post was originally published in November 2014 and has been updated for comprehensiveness.

Don't forget to share this post!

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• Cover Letters

10+ Cover Letter Examples (+ Different Types & Formatting Guide)

Whether you’re looking to land your first job, changing careers, or simply exploring new job opportunities, writing a great cover letter might seem daunting at first. However, once you read this comprehensive guide and check out our superb cover letter examples, you’ll be well on your way to becoming an expert cover letter crafter.

Cover Letter Examples (By Career Situation and Seniority)

Our resume cover letter examples are just what you need if you’re going to learn how to write one for yourself. Keep in mind that all cover letters have a similar structure that you should follow:

• Contact Info –  Add your name, address, phone number, and email address.
• Greeting – Always start with a professional greeting that addresses the hiring manager by name.
• Introduction – Grab your reader’s attention with a first paragraph in which you introduce yourself and state your intention to apply for the open role.
• Body paragraphs – Write one or two paragraphs that highlight your professional experience, achievements, skills, and education.
• Closing paragraph – Insert your call to action and ask the hiring manager to invite you for an interview. Don’t forget to sign your name at the end.

With this information in mind, let’s check out some of the best cover letter examples!

Cover Letter Example 1: Returning to Work after a Job Gap/Relocation

Dear Mr. Hennessy,  My name is John Young, and I’m applying for a software engineering position at your company. I’m excited about your organization’s mission to change the world, and I’m passionate about your tech stack that includes Scala, Java, React, and Python, all languages I’ve used in the past. 

Recently, I took a year-long hiatus to aid my friend who launched a startup accelerator. During that time, I learned quite a bit about business strategy and going from zero to one hundred while working on a very limited budget. I’m confident that I can turn those skills into new products for your company. 

I’m prepared to get back into the game and restart my career as a software engineer in your beautiful city. I’m positive that I’m the perfect person to lead your middle-out engineering team. I would love to schedule a meeting and discuss this further. 

Our Take: The candidate starts by expressing his excitement about the company’s goals and then seamlessly proceeds to highlight the programming languages that he excels in. This way, he showcased that he is the right person for the job. He then explains that the job gap that appears in his resume was due to working on a personal project that has taught him some valuable new skills.

Cover Letter Example 2: Changing Careers

Dear Ms. Garcia,

Blending a formal background in marketing with proven success in retail sales and customer service roles, I am looking to transition into public relations and believe I would make a great fit for the advertised position of Public Relations Specialist at your company.

Having both used and sold your products, I am already well versed in your brand and both present and past years’ offerings. I have followed with excitement as you launched in European and Asian markets and incorporated an international feel into your product line. I would bring both passion and expertise to championing your company with the press and public.

I am already trained in creating buzz and awareness through social media channels including Twitter and Facebook. When my sales team decided to participate in Walk for a Cure three years ago, we used social media to heighten our sponsorship support and raised more than $20K for the event.

Confident my transferable skills make me a solid candidate for this opening, I respectfully submit my resume for your review and request a meeting to discuss the opportunity further. I will make myself available at your convenience and look forward to your call to arrange a time. Thank you for your time and consideration.

Our Take: This candidate leads off with a strong statement about her career change goal and her fit for the specific position at hand. She uses the rest of the letter to discuss her interest in the company and some of her key transferable skills/experience.

Cover Letter Example 3: New Graduate/Entry Level

Dear Ms. Morris:

I am writing in response to your listing in the Memphis Gazette for a nurse’s aide. Please accept my enclosed resume for consideration.

As a CPR-certified lifeguard and an LPN student at Memphis Community College, I have the formal training necessary for this position. Additionally, with two years of experience in retail sales, I have excellent customer service skills that can translate well to patient relations.

After you have reviewed my resume, I hope to meet with you to discuss how I can be beneficial to your team. I look forward to hearing from you to schedule an interview at your earliest convenience.

Our Take: Nice concise approach for an entry-level candidate. She doesn’t have years of nursing experience to point to, so she highlights her training and how her non-nursing work experience has also helped to prepare her.

Cover Letter Example 4: Professional

Dear Mr. Carter,

As an Accounts Payable & Receivable Specialist , I offer a proven ability to accurately process invoices, payments, reimbursements, and tax reports. I quickly learn and adapt to software changes and updates and help team members resolve issues and problems they are having with data input and processing.

Examples of my accomplishments include:

• Handled biweekly accounts payable processing of checks and ACH payments; reconciled payments made to accounts payable software and addressed any discrepancies that arose.
• Created a spreadsheet that listed bank and routing numbers to expedite the processing of expense reports.
• Uploaded and reconciled monthly phone bills for approximately 200 branches and 4 operational centers; total billing amounts were coded for various departments and branches as required.
• Confident I will prove valuable to your company, I respectfully submit my resume for your review. I would also like to request a personal meeting to discuss your upcoming goals and how I can help you achieve them. I will make myself available at your convenience and look forward to your call. Thank you for your consideration.

Our Take: For an experienced candidate, a bit more detail is expected. This candidate customized the bullet points to specifically communicate his experience with the position responsibilities listed in the job description.

Cover Letter Example 5: Manager

Dear Ms. Nguyen,

As a Human Resources Manager with a strong customer service background, I offer expertise in employee relations, benefits administration, and generalist duties. I have made significant contributions to succession planning and workforce engagement as well as ensuring compliance with employment and labor requirements.

I am also known for my ability to help identify and implement key technology and process improvements. I am well-versed in Six Sigma methods and have led projects which produced significant and sustainable savings. Other examples of my work include:

• Creates positive employee engagement for 2,000+ personnel at Company XYZ via proactive communications, prompt issue resolution, and fair/equitable treatment.
• Led Six Sigma project related to FMLA administration and online orientation programs for Lean Belt training.
• Proved instrumental in the deployment of an E-recruitment system that serviced a Fortune 200 company; defined policies, procedures, and communication planning for the project.

Confident I will make a positive impact on your organization, I respectfully submit my résumé for your review. I would also like to request a personal meeting to discuss your goals for this position and my potential contributions. I will be available at your convenience and look forward to your call to arrange a time. Thank you for your consideration.

Our Take: This cover letter highlights the applicant’s relevant accomplishments as a leader and manager. It goes beyond stating familiarity with the required job duties and emphasizes results in key projects. Remember that you don’t want to copy and paste your whole resume into the cover letter. Think about the key selling points that you want to feature prominently. The goal is to make them excited to learn more about you.

Cover Letter Example 6: Senior-Level Executive

Dear Mr. Jones,

As a Senior-Level Finance & Operations Executive , I offer proven success in maximizing productivity and improving profit margins. My work spans companies and business units at various stages of growth, including start-up, established, and turnaround settings.

Believing profitability requires strong revenue generation and cost controls, I monitor budgets and sales performance closely to identify areas for improvement. I am known for enhancing overall performance through technology upgrades, advanced employee training, and implementation of best practices.

Examples of my work include:

• Drove successful launch of start-up company by hiring a talent team, defining product development plans, and leading go-to-market strategies to achieve $35M+ revenue and 50% margins within two years.
• Managed daily operations of a $150M subsidiary that provided a complete suite of manufacturing solutions in the US and Canada; improved profit margins on overall product line by 10%.
• Proved vital to reorganization leadership that cumulated in a 10% productivity improvement in the sales and service organization and a 20% improvement in support organizations.

As CPA and MBA, I am confident I will prove valuable to your company and respectfully submit my resume for your review. I would also like to request a personal meeting to discuss your upcoming goals and how I can help you achieve them. I will make myself available at your convenience and look forward to your call. Thank you for your consideration.

Our Take: This cover letter nicely distills years of experience into a concise overview that really “sells” achievements most relevant to the specific advertised role. Each bullet presents a compelling high-level overview of a specific position, complete with impressive data points. It’s hard to be this concise when talking about a long career! However, a concise letter is always more effective — make the most exciting information jump out of the letter and grab the recruiter’s attention.

Cover Letter Examples (By Industry)

Teacher cover letter example.

Dear Principal Townson,

With five years of experience in teaching high school and a master’s degree in Chemistry, I believe I am an ideal candidate to fill the science teaching position you have open with the retirement of Stacy Jones. My teaching experience was at John Smith High School in Smallville where I taught all levels of Chemistry and helped host the science fair each year.

I keep up with all developments in teaching and chemistry by reading literature and attending conferences hosted by the American Association of High School Science Instructors. I have also volunteered my time at the community center, tutoring all levels of students in general sciences.

I look forward to working in this community and teaching at Rosewood High School. Please review my attached resume. I will be contacting you next week to schedule an interview. Thank you for your consideration.

Our Take: We love how this cover letter emphasizes the applicant’s relevant qualifications in the first line. This puts emphasis on her ability to do the job. Later, she briefly explains how she has kept current with industry developments and shows passion for her career by mentioning her volunteer work.

Nursing Cover Letter Example

Dear Dr. Manning,

Five years ago, I worked my first shift as an emergency room nurse and have never before left the workplace more fatigued and fulfilled. Today, I am proud to declare that I am still an ER nurse. I love this work partly because I flourish in a fast-paced environment. I also take great pleasure in the opportunity to care for patients every day and be there for their loved ones. This is not easy work, but I can’t see myself doing anything else which is why I am applying for the position of Emergency Room Nursing Lead. I believe that I can be a great asset to your team and that I have a proven track record when it comes to patient care as further shown in my attached resume. 

I have reviewed the qualifications required for this position. I am confident to say that I possess all the skills and experience needed. I have a BSN in nursing and have held a nursing license in good standing for over five years. I have experience working in emergency rooms at several large hospitals, and I fully understand all of the regulations that are in place. I also have the kind of team leadership that you need to ensure that even the busiest nights in the emergency room go as smoothly as possible. 

I would love to sit down with you and discuss my qualifications along with your needs when you are free. Meanwhile, please review the rest of my application package. There you will find all the information you need. 

Our Take: The candidate starts by stating her experience and expresses how difficult a nursing job can be. However, she then turns it around by stating that the rewards are worth the effort. We like her storytelling approach and how she highlights her passion for working with patients and transitions into why her abilities qualify her for the job.

Business Analyst Cover Letter Example

Dear Ms. Sousa,

I am applying for the advertised business analyst job at your company that was posted on your website. I am a data-driven critical thinker with excellent interpersonal skills who holds teamwork in high esteem but can also function independently. I am always searching for fresh ideas and solutions that I can bring to the table to increase the company’s efficiency. 

During my time at XYZ Group, Ltd., my previous employer, I developed and implemented a new program designed to drop needless business expenses. In just one year, the costs were reduced by 15%. Apart from project management, I spearheaded the collection and analytics of business processes and data toward creating more efficient business models. Thanks to my achievements, I was ranked as one of the best employees in the company and received recognition from top stakeholders.

I would be delighted to join your team because I believe that the experience, skills, and vast knowledge that I bring to the table could improve the company’s operational performance. Thank you for your time and consideration, and I look forward to speaking to you soon. 

Our Take: Adopting a confident tone in your cover letter is a good way of showing the hiring manager that you have the necessary skills and experience to shine at the job you’re applying to. It’s also great when candidates state their accomplishments and showcase the contributions they can make to a company if hired.

Cover Letters: Basic Rules to Follow

What is a cover letter and how do you write one? It can feel like a chore but it’s actually one of the surefire ways to get an actual job interview.

There are five simple rules to follow if you want to write cover letters that make hiring managers giddy with excitement before meeting you:

1. Your cover letter should be grammatically correct and error-free

Avoid making grammar and formatting mistakes to give your cover letter a professional appearance (regardless of the job you’re applying for). If you’re not a particularly good writer, use a tool such as Grammarly to clean up your text, or kindly ask someone to read and edit your document.

Hiring managers get turned off when noticing mistakes in your cover letter. It sends them the wrong message about your professionalism and attention to detail.

2. The maximum length of your printed cover letter should be one page

If an employer asks for a physical cover letter, make sure it’s only one page long. You’ll want to add essential information highlighting your professional experience and best personality traits. The letter should also be printed on high-quality paper just like your resume.

If you send your cover letter digitally, cut and paste it into the email and attach your resume. Make sure that the letter is easy to read with minimal scrolling. Get to the point and be succinct. 

3. The letter should include examples of your qualifications

You can write a cover letter in paragraph or bulleted formats, but either way, you should include examples of your achievements and credentials. While you want to be brief, you also want to encourage the reader to review your resume for greater detail. The best way to do that is to call out two or three things you have done professionally to catch their attention and make them want to know more about you.

4. Your letter should address a specific person

Whenever possible, do some research and learn a few things about the person who will be reading your cover letter. This is a minor detail and some hiring managers won’t care, but it can distinguish you from your competition all the same. More importantly, don’t send an obviously-generic letter that has not been customized for the company/position.

5. Your letter should end with a call to action

When you close your letter, be sure to ask for a meeting. It is obvious that you want an interview when you submit a cover letter and resume, but job hunting is usually helped along with a proactive approach. Therefore, at every point in the application process, you should seek to move along to the next stage of consideration.

Don’t miss the opportunity to encourage a meeting with the hiring manager when ending your letter. Also, be sure to thank them for their time and consideration.

Do You Need a Cover Letter?

Second chances to make good first impressions in the job search are scarce. Adding a great cover letter at the beginning of your resume gives you the opportunity to “wow” the hiring manager. It also helps you influence their opinion prior to meeting you. Remember that your resume cover letter will be reviewed by a real live person who will be deciding whether or not you are worth their time to interview. It makes the difference between your resume going to the “yes” pile rather than the “file for future opening” (or the real or digital garbage can).

Even though there are times when a recruiter or hiring manager will skip right over your cover letter and focus on the resume, other screeners won’t even look at your resume if the cover letter doesn’t get their attention. Why take a chance? Write a strong cover letter and you’ll know that you’re doing everything possible to get past the gatekeepers and score an interview.

There are plenty of resources on the internet that you can learn from. A simple Google search might take you a long way when looking for a job. But once you find one you really want, you start thinking that you’re not ready to go get it.

A strong cover letter can give you confidence in your application. Send one along with your resume and you’ll know that you might have already stirred a potential employer’s curiosity.

If you’re struggling with writing your cover letter, the samples that you’ve seen so far will supplement Big Interview ’s Resume Curriculum. Everything you need to know about writing persuasive resumes and cover letters can be found there including structure formatting, writing great summary statements, and meaningful ‘Thank You’ notes.

It’s really easy to use. Just log in to your Big Interview account, select ‘My Resume’, and press the ‘Watch Lessons’ button under Resume Curriculum.

You’ll then be taken to the lessons page where you’ll have access to some great advice like how to add high-value details to your letter, how to follow a job application’s requirements, and how to turn them into advantages.

Three Situations When a Good Resume Cover Letter is Critical

1. when you need to include information that should not go into the resume.

A resume is a formal business document with strict rules that must be followed. These rules include not writing in the first person or including personal information like your desire to relocate.

However, there are times when you need to communicate this type of information in order to make the case for your fit for the position.

​​ Example: Your cover letter can be used to communicate your intention to make a transition in your career or move to another city/state. Recruiters receive thousands of unqualified resumes for every position. They will look at your resume and cover letter and immediately trash them if they don’t see a fit — assuming that you are another one of those annoying applicants who applies for every job posted. This is always a challenge for career changers and individuals looking to relocate and a good cover letter can make a big difference.

Example: Your cover letter can also explain away other aspects of your particular career situation that might not be appropriate to include on your resume. For example, if you took some time away from the workforce, but have kept your skills and knowledge up-to-date.

In some job ads, the company will ask for specific information to be included in your cover letter. This technique is used to make screening easier – if someone can’t follow simple application directions, why waste time on an interview? Pay careful attention to the information they request and be sure to address it.

One problematic area is if they ask for salary requirements to be included in your cover letter. Companies make this request to help them rule out individuals with higher salary requirements than they have budgeted for the position, but it can also lock you into a lower pay range than they might offer you otherwise.

However, ignoring the request could disqualify you as well. Ergo, I suggest you research the average salary for the position you are applying to in the state of the opening and include a range slightly above and below that number .

2. When you want to reference a network connection

There is no right way to include in your resume, “Our mutual associate John Smith referred me to this role and says he thinks I will make a great fit for the job opening.” That is a reference line reserved solely for the opening paragraph of a cover letter. There are multiple ways you can mention a network connection or mutual friend in a cover letter, but such a statement has no place in a resume whatsoever.

Note: In professional resume writing, it has become passé to include a list of references on your resume or even the line “references available upon request.” Such information takes up valuable real estate on your resume (which should be 1-2 pages max) and it is best to focus on your achievements and qualifications instead. Besides, the hiring managers know you will give them references when they request them.

Rather than waste space on your resume, prepare a reference sheet with the same header as your resume and give it to the interviewer at the end of your meeting.

This sheet should include the first and last names of your references, their titles and company names, city and state, phone numbers, and e-mail addresses if possible.

You can even be proactive and have letters of recommendation ready to hand to the hiring manager at the end of your meeting, but don’t send them prior to that initial interview.

3. When you want to emphasize why you’re interested in the company

One way to distinguish yourself as a job candidate is to research the company you are interviewing with and talk about things you like or ask questions about the work they have coming up. This demonstrates your interest in their particular organization as opposed to them being just another job ad you responded to in your desperate attempt to find employment.

You can use your cover letter to show that you’ve done your homework and see a strong fit with the organization. Within the second or closing paragraphs of your cover letter, you can mention being interested in the specific work the company does, recent grants they have been awarded, a product they recently released, etc.

Again, this is not appropriate for inclusion on your resume, but adding it to your cover letter can help you stand out from the stack of applications the hiring manager is sorting through on the day your resume passes by him/her.

Cover Letter Format Examples

When choosing a cover letter format, consider what stage your job search is in and how you want hiring managers to perceive you. Cover letters are used for many different reasons and the proper format for each one varies.

The three main types of cover letters are the application cover letter, the prospecting cover letter, and the networking cover letter. You may also send cover letter emails which are an effective and increasingly common way to introduce your resume.

Let’s take an in-depth look at each type of cover letter and see exactly what sets them apart.

Application Cover Letter

This is the most common cover letter used alongside a resume during a job application. It’s geared toward a specific job, and it is designed to highlight the skills and specifications listed in the job posting.

The application cover letter is a vital instrument that gives you the ability to sell yourself as a job candidate. It rounds off your resume and expands on relevant parts of your work history and qualifications.

Application Cover Letter Example

Dear Ms. Osbourne,

I am writing this letter to express my interest in the graphic designer opening as advertised on your website. 

If hired, I believe I can begin making valuable contributions to the design team of your company from day one. I possess a wide range of abilities that combine fresh art and design principles. Furthermore, my knowledge of Adobe Creative Suite, HTML, and CSS will allow me to play a pivotal role in the implementation of your design initiatives. 

During my previous job, I led a team of six designers to develop and implement the graphic, layout, and production of communication materials while helping clients cut their costs by an average of 17%. I also oversaw the efficient use of production budgets running from $3,000 – $20,000 and developed a myriad of marketing programs including advertisements, presentations, infographics, newsletters, brochures, and logos that have improved client transactions by an average of 35%.

I look forward to discussing face to face how my skills and strengths can best serve your company. In the meantime, please review the enclosed resume and portfolio. Thank you for your time and consideration. 

Our Take: In the first paragraph , the candidate is quick to mention all the tools they employ to bring value to the company. They use the second paragraph as a canvas on which to paint all of their accomplishments and relevant experiences.

Prospecting Cover Letter

Prospecting cover letters are also known as letters of inquiry or cold call letters. They are useful if you’re looking to apply to a company that isn’t actively hiring or isn’t widely advertising. A prospecting cover letter shows your interest in learning about available positions while at the same time demonstrating eagerness and initiative.

If the company decides to expand its talent pool, sending a prospecting cover letter could put you at the top of the list of desirable candidates.

Prospecting Cover Letter Example

Dear Mr. Patel,

Your company recently came to my attention while reading a very interesting LinkedIn article about how you’re becoming innovators in the industry. I’d very much like to embark on this journey with you. I haven’t seen any open positions on your website, but I’d like to be considered for open positions in the future. I’m interested in pursuing a career in software engineering. The hybrid work model that your company employs couples well with my extensive remote experience. 

I have a bachelor’s degree in Software Engineering, and in the following months, I will obtain a certification from the Institute of Certification of Computing Professionals. In addition to my two years as a freelance software engineer, I also have four years of software engineering experience at a publicly traded corporation. 

Please review the resume I’ve attached which contains additional information on my skills and experience relevant to your company. I’d love to discuss any openings you may have coming in the near future. Thank you for taking the time to read this letter.  

Our Take: This candidate took the bull by the horns and went straight to knocking on the company’s door. Even if there is no open position, their chances will grow when a job becomes available.

Networking Cover Letter

Networking is a highly effective method of finding a job. According to the U.S. Bureau of Labor Statistics, 70% of all jobs are found through networking. It can help you discover job opportunities that might not be advertised yet or it can provide you with a job opportunity that was previously non-existent.

Sending a networking cover letter during your job search is a good idea if you need help from a contact in your industry or career field to introduce you to a potential employer.

Networking Cover Letter Example

I hope this letter finds you well. I’m reaching out about possibly meeting to get some information from you as a top professional in our field. 

As you might remember from our time as co-workers at our previous company, I have always thrived when working in client-facing positions. I’m looking for a new career opportunity in that direction and I wanted to ask for your advice. 

As I’m aware of your experience and your vast area of expertise in working with job seekers on a more personal level, I feel confident that you are the right person to discuss this matter with. 

I know that it’s a busy period for you right now, but I’d appreciate it if you’d let me buy you a drink and pick your brain. I’d also value your thoughts on the matter via reply if we can’t meet. 

Our Take: This candidate knows that a networking cover letter has a casual tone. He uses an informal greeting but still sounds professional throughout. He makes sure to emphasize his former co-worker’s skills and success before asking for a casual meeting and some friendly advice.

Email Cover Letter

This simple, short, and professional cover letter is sent over email when a formal cover letter is not requested in a job posting. It does not follow a specific format but usually includes a greeting and a simple body of text explaining your experience and interest in the company. You should also include a closing with references to any attachments such as your resume, portfolio, samples, or any other necessary documents.

An email cover letter should be a maximum of two paragraphs long and the writing style should be casual but still professional. Remember to create a subject line that includes the position you’re applying for.

Email Cover Letter Example

Subject line: Following Up on Your Content Writer Job Posting on LinkedIn

Dear Mr. McClane, 

This letter is being submitted as an introduction. I am applying for the position of Content Writer with your company. I believe my verbal skills and writing style would be of great value to your team and I can guarantee that if hired I would offer original content with a quick turnaround time. 

I’ve been writing content for over six years and have contributed to several notable blogs in the IT, Finance, and Cryptocurrency industries which I’ve mentioned in my resume. I would like to continue my passionate journey toward advancing my writing career within your company. I am adept at writing SEO (search engine optimization) articles that convert efficiently which would suit your article marketing business model well. I also write highly engaging copy for social media campaigns as seen in my portfolio. 

I read in your job posting that you’d like a candidate who possesses in-depth knowledge of working with keyword research tools. I’m happy to say that I’ve been using Semrush successfully for the last four years. 

Please review my attached resume and portfolio. I’m looking forward to meeting you and discussing my writing skills and history in more detail. 

Our Take: The candidate keeps it short and sweet. They shed light on their relevant skills and then guide the hiring manager towards the resume and portfolio.

Cover Letter Examples – Bottom Line

Adding a cover letter to your resume is the best way to connect with a potential employer from the get-go. Hiring managers get a glimpse of your accomplishments and experience as soon as they open your email or letter.

By analyzing good resume cover letter examples, and understanding their purpose, it will become simpler for you to write one yourself.

Make sure to stick to the structure and include only the best things about your career. Also, remember that your cover letter should only include valuable information that does not repeat itself in your resume.

Stay fresh, always.

___________________________

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Top 3 Cover Letter Template Samples

How to write a cover letter for a job application? The job market is highly competitive, which is why your cover letter for a job application is important. When you apply for a job, you need to clarify why you fit into the company and why they should hire you. This means highlighting your strengths and how they match the employer's requirements. A cover letter for your resume is an integral part of this process – it's a chance to show off your unique skills and prove that hiring you is a smart decision.

Workable's content team brings its HR & employment expertise to Resources.

What makes a good cover letter?

The cover letter is often the first thing hiring managers or recruiters see, and they will be looking for signs in it that you are a good candidate. In it, you should succinctly express the following: your language skills, experience, skills that make you a good fit for the job, and a genuine interest in the position. Check out how they will be screening your cover letter . 

5 tips for a good cover letter

1. personalize each cover letter.

Make it unique to the company and the job you are applying for. It should never feel like a generic cover letter that you have sent out to everyone.

2. Do your research

The interviewer wants to feel that you understand the company so that you are a good fit for their requirements and company culture? Research the company to show that you understand its mission and ideals.

3. Make your interest clear

Highlight the qualities that make you a good candidate for the job. What attracts you to the company? Why would you like to work here? Highlight your strengths, but do not just repeat the information on your resume.

4. Keep it short

Employers don’t have much time to read applications, so cover letters should always be short and succinct.

5. Strike the right tone

Cover letter style always depends on the person and the industry, but it is advisable to keep your tone professional.

Before sending the cover letter, double-check it for spelling and grammatical errors and verify the hiring manager’s name by calling the company or accessing their LinkedIn profile.

What is the correct cover letter format?

Your cover letter should include an introduction, a two-paragraph body stating your suitability for the position, and a concluding paragraph expressing your interest and suitability for the job. Format your cover letter as you would a business letter and include the following:

– A header with the date and your contact information

– A greeting

– Three paragraphs

– A closing and a signature

Simple fonts are best. Your letter should consist of one page of text, left-justified with single line spacing and one-inch margins.

Job application letter examples

A professional cover letter is worth all the effort. If you need help writing one, check out these sample cover letters for three typical cover letter scenarios.

The application cover letter for resume

An application letter is a tool you can use to sell yourself as a job candidate. It complements your resume and highlights relevant parts of your work history and qualifications.

Sample application cover letter

[Your address]

[Your contact number]

[Your email address]

[Name of hiring manager],

[Sample opening paragraph]

As a professional resume writer, I am committed to helping job seekers find the job they want. With eight years of experience, I can confidently say that I am an expert in my field. I would be thrilled to work with your company if given a chance.

[Body – 2 paragraphs]

– What do you know about the company?

– Why are you applying for the position?

– How can you add value to the company and the position?

– Include examples of your unique skills

[Closing paragraph.]

– Summarize your interest

– Mention attachments such as your resume

[Your name]

The prospecting cover letter for resume

A prospecting cover letter is written by a job seeker about potential job openings. Unlike most cover letters, this one is not tailored to a specific company or job. It asks about job openings in general and does not include the same details as other cover letters.

Sample prospecting cover letter

I’m new to the job search, and I was hoping to learn more about your company. I’m drawn to [________________] due to its interesting culture and good customer service.

– Who are you?

– What have you accomplished in your career that would interest the company?

[Closing paragraph]

The networking cover letter for resume

Even if you are not sending your cover letter to a company, it must be concise and well-written for the individual you are sending it to. This cover letter is the most casual form of cover letter because it is sent to friends, mentors, former colleagues, and other contacts. It conveys to them the job seeker’s status as a professional looking for work.

Sample networking cover letter sample

Hi [name of hiring manager],

I hope all is well. I am reaching out about a possible meeting to gain some insight from you as a top professional in our field. I am interested in exploring opportunities in ____________, specifically a role in ___________.

– What skills and accomplishments do they need to know to best advise you?

– Explain what you hope to accomplish in your next position.

Start writing your cover letter

Now you know the correct cover letter format , you can get started. Any time you write a c over letter for your resume, you should take the opportunity to showcase your greatest strengths while respecting the hiring manager’s time and attention. The hiring manager is looking for someone who can do the job well, be a good fit for the company in terms of personality, and coordinate well with the rest of the team. You should make it clear that you are that person.

If you choose to email your cover letter to a hiring manager, follow these tips for writing a job application email. [Link to other new template article]

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How to Write a Cover Letter – Template and 9 Expert Tips

July 19, 2024

If you’re applying for a job, you’ll most likely need to prepare a polished résumé, to practice common interview questions , to request recommendations and references , and to write a cover letter. There are many types of cover letters out there. These include the application cover letter, the prospecting cover letter, and the career change cover letter. In this article, we’ll discuss the most common: the application cover letter, which is what you’ll need when trying to secure a new job (usually for a currently open position). Below, we’ll recommend how to write a cover letter (including how to end a cover letter) and provide a cover letter template to help you get started!

If you like our template and tips you may also want to view our 3 Great Cover Letter Examples for Any Job .

While we can provide a cover letter template to serve as a skeleton for your writing, you’ll need to flesh out your work with important details that are relevant to you, your experiences, and the prospective job at hand. As you begin drafting these details, it’s important to remember a few essential moves that are crucial as you learn how to write a cover letter:

1) Do your research

Before you send a cover letter to an employer, it’s imperative that you have a thorough understanding of the position you’re applying for , the job’s expectations and requirements, your future role within the hierarchy of the workplace, and the overall company culture. Knowledge of these items will help you determine which of your relevant skills and accolades you should include in your letter, the person or people to whom you should address your writing, and the tone and style of your cover letter. It will also help you decide what to leave out of your cover letter. Remember to only stick to items that are relevant to the position at hand!

2) Make particular connections

Use specificity when listing your accomplishments and describing your goals. Just as importantly, describe how you as a candidate are uniquely positioned to fill this position successfully. For instance, a general and less-connected sentence might say, “I have strong leadership skills.” But a detailed, job-specific sentence might be, “As a project manager for Waterscapes, I oversaw a team of twelve employees working on the development and implementation of River Clean Up 2024, which reduced plastic waste in our local water systems by 27%. This experience will inform my future work with your company as an Assistant Director of Eco-Initiatives.”

Think of each sentence as an opportunity to illustrate potential links between your previous work and your future career. Just like answering a “ tell me about yourself ” question in an interview, this is a moment to describe your past, present, and now your future in your hoped-for job.

How to Write a Cover Letter – Cover Letter Template (Continued)

3) add well-considered details.

Does your prospective job’s company have a strong online presence? Does your future employer have a LinkedIn profile that lists publications, affiliations, or specific awards and accolades? Do you have a personal connection with your employer or someone important at the company? If so, now is the time to utilize some of your social capital and make mention of these items. Doing so adds a personal touch and makes your cover letter more memorable. It also demonstrates your willingness to research and promote the company’s culture.

For instance, if you’re applying for a position at a language-learning app company and their motto is, “Communication for All,” this specific phrase could be used as you describe your passion for making language-learning accessible, regardless of the student’s background or income.

4) Be professional

Depending on the job for which you’re applying, your overall cover letter tone may vary. If you’re applying for a job as a copywriter for a quirky astrology start-up, you might be able to include fun details about horoscopes in your cover letter. If, on the other hand, it’s a position for a tenure-track professor job at a top research university, your tone will be much more formal and will include particulars about your contributions to the field.

Regardless of the job, you should always utilize a professional font (no Comic Sans!) and clear letterhead for readability to convey your seriousness about the position. You should also always try to convey sincerity in your writing. Additionally, make sure your reader knows you really want this job and will do your best at it if you’re hired.

5) Be confident!

Now is not the time to focus on your professional faults or limitations. Now is the time to promote yourself with abandon. Focus on your relevant work experience, your strengths, your accolades, and your willingness to learn and grow in this new job.

6) Brainstorm and draft

Do not rush your cover letter! This is a professional genre of communication that signifies your intentions to advance your career. It should be treated as a formal record of your employment history. As such, spend time cultivating your writing and trimming it so that it is rich, informative, candid and attractive.

Drafting also includes editing details like spelling and grammar checks – it has long been established that simple errors and problems with writing organization can cause employers to not take your work seriously. [i] Other small details can indicate your level of seriousness about yourself and this work. [ii] For instance, if you have a personal email address like “ [email protected] , you may want to think of creating and using a separate email address that is a little more professional, like “ [email protected] .”

7) Be direct

At all points in your cover letter, it’s essential to start with the punchline. Studies have demonstrated that readers and listeners often retain the first sentence of a paragraph or presentation before their attention starts to wane. [iii] As such, beginning with your main point and following with examples to support that point is the best way to grab your reader’s attention and ensure they fully absorb your meaning.

8) Pay attention to length

How long should a cover letter be? In most cases, a cover letter should not exceed one page of single-spaced writing (about 250 to 400 words, max). Remember that your prospective employer may be reading dozens of cover letters. He or she will probably not have the time nor inclination to read an unnecessarily long cover letter.

9) Finish on a promising note

As you consider how to end a cover letter, it’s important to focus on positivity and continuing dialogue with your prospective employer. Gesture toward future communication with closings like, “I look forward to your response,” or “I look forward to sharing more with you about my previous experience and qualifications for this position.”

Is it okay for me to use this cover letter template?

As you sit down to brainstorm how to write a cover letter, you may be wondering: How can I be original if I’m using a template? Aren’t I just copying what someone else has written? In short, the answer is: you can definitely use a cover letter template because templates are simply great starting points! You aren’t copying the content of the cover letter template. Rather, you are using the frame of the cover letter template to create your own original writing.

Templates are generative, meaning they are simply a beginning or prompt for your own writing and ideas to grow and flourish. Templates help you make writing moves you might not have otherwise considered. In the case of a cover letter template, using a model can be inspirational, helping you remember important details about your résumé and other job-related skills you may have forgotten. Finally, templates can combat writer’s block and help you organize your ideas into a coherent cover letter. Ultimately, “the aim of templates is not to stifle critical thinking but to…be direct about the key rhetorical moves” necessary for a piece of writing. [iv]

Below, you’ll find a cover letter template to get you started. Good luck!

Cover Letter Template

[ Your name ]

[ Your phone number ]

[E mail address ]

[ Optional: Your mailing address – you usually only need to include this if it’s a printed cover letter or if the employer will not be contacting you via email or phone. ]

Dear [ specific title and name of application recipient ],

As a [ your professional title ] with [ number ] years’ experience in [ field ], I am applying for the position of [ job title ]. To this position, I would bring [ highlight the 1-3 most important ways you will bring your specific skills to this job to benefit, develop, and serve the company or employer ].

[Body Paragraph 1: Using the skills you mention at the beginning of the letter, find 1-2 relevant, concrete examples from your previous work experiences to demonstrate how you’ll be a good fit for this new job ].

Because of [ skill or experience listed in first paragraph ], I can facilitate [ your company ] with [ specific requirement listed in the job description ]. Furthermore, my previous work with [ specific skill ] can additionally help [ specific job requirement ].

[Body Paragraph 2: Using the skills or experiences mentioned at the beginning of the letter, demonstrate how your current work will make you a good candidate for this job .]

In my current position as [ job title ] at [ current place of work ], I [ list specific responsibility with detail ] and am eager to continue to grow professionally at [ your company ] with [ similar work that will be required at this new job ]. At [ your company ], [ insert specific detail about the company culture, job requirements, or general news about the company ], I am eager to use my current skills as a [ insert your experience ] to help expand this work.

[Body Paragraph 3: Using the skills and experiences mentioned at the beginning of the letter, demonstrate how you hope to grow as a worker in this new position ].

I have always seen myself as a [ particular job title or responsibility ] and to be afforded the opportunity to do so at a company as prestigious as [ company name ], will let me develop [ specific professional skills ] while promoting the company’s mission to [ include part of the company’s mission ].

I am available to answer any questions you may have about my résumé or previous work experiences. Please don’t hesitate to reach out. Thank you so much for your time and consideration. I look forward to your response.

[ Your Name ]

How to Write a Cover Letter with Template – Works Cited

• [i] McDowell, Earl E. “Perceptions of the Ideal Cover Letter and Ideal Resume,” Journal of Technical Writing and Communication. Volume 17, Issue 2, April 1987.
• [ii] Martin-Lacroux, Christelle, and Alain Lacroux. “Do Employers Forgive Bad Spelling in Resumes?” Business and Professional Communication Quarterly, Volume 80, Issue 3. 26 October 2016.
• [iii] Garner, Joanna K. and Michael P. Alley. “How the design of presentation slides affects audience comprehension: A case for the assertion-evidence approach,”  International Journal of Engineering Education . Vol. 29, Issue 6, 2013.
• [iv] Graff, Gerard, and Cathy Birkenstein. They Say / I Say: The Moves That Matter in Academic Writing . W.W. Norton & Company, New York, 2006.

How to Write a Cover Letter with Template – Additional Resources

• How to Send a Condolence Message for a Coworker (with Samples)
• 25 High Paying Work from Home Jobs 
• How to Tell Your Boss You’re Quitting
• How to Answer “Tell Me About Yourself” with Examples
• Resignation Letter Samples
• 25 Job Interview Questions and Answers 

Jamie Smith

For the past decade, Jamie has taught writing and English literature at several universities, including Boston College, the University of Pittsburgh, and Carnegie Mellon University. She earned a Ph.D. in English from Carnegie Mellon, where she currently teaches courses and conducts research on composition, public writing, and British literature.

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How to Get Your Letter of Interest Noticed by a Company

A letter of interest, also known as a prospecting letter or  inquiry letter , is sent to prospective employers that may be hiring, but haven't listed a specific job opening to apply for. On occasion, inquiring letters are written in response to a job listing to discuss additional opportunities, but the vast majority are sent to investigate potential employment unadvertised by a company.

These letters indicate your interest in the company as a prospective employer and serve as a formal request to consider you for any potential opportunities that may be a good fit based on your education background, skill set, and prior experience.

Letters of Interest vs. Cover Letters

A letter of interest should not be confused with a cover letter. A cover letter is sent in addition to a resume when applying for a particular job posting. In a cover letter, you focus on your skills and experiences that are directly related to the job listing.

As opposed to a cover letter, a letter of interest can be sent at any time, whether or not the company is in the market for new hires.

Prospecting letters are introductory in nature. Rather than focusing on your skills and experiences that are related to a job listing (since there is no job listing), a letter of interest should highlight your marketable qualifications and  skills that would be easily transferable  between a number of positions. 

Tips for Getting Your Letter Noticed

Letters of interest are becoming more common, so it is imperative that you make your letter stand out from the applicant pool. Employers do not have lots of time to read long letters of interest. Therefore, be sure to keep the letter concise. Do not write more than a single page. 

Find the right contact person: 

Try to find a specific person to send the letter to, rather than sending it to the office or to a general company email address. If there is a department you are particularly interested in working for, send it to the manager of that department. If you have a contact at the company, send it to him or her, or ask your contact for advice on whom you should send the letter to.

Focus on the company:  ​

Your letter should contain information on why the company interests you and why you would be an asset to the organization. Researching the company  and type of work the company does will help you get a better sense of life and culture at the company and why it might be right for you.

Explain how you would add value: 

Unlike an opening-specific cover letter, you are not listing the relevant qualities you possess to match the specific opening. Instead, try to indicate that you would be a good fit anywhere within the organization. Focus on transferable skills and employable skills that you have that would make you a strong asset to the company. If you are trying to get a job in a specific department, emphasize skills you have that would help you fit in there. Try to demonstrate successes you have had at previous companies, and explain that you want to bring similar successes to this company.

Provide the next step: 

Provide information on how you will follow up and how the employer can contact you. You might include your resume as well, to provide more information for the employer.

Sample Letter of Interest / Prospecting Letter

This is a letter of interest example. Download the letter of interest template (compatible with Google Docs and Word Online) or see below for more examples.

Sample Letter of Interest / Prospecting Letter (Text Version)

Nick Jones  123 Main Street  Anytown, CA 12345  555-555-5555  nick.jones@email.com

September 1, 2018

Rebecca Lee Human Resource Manager Acme Sales 123 Business Rd. Business City, NY 54321

Dear Ms. Lee,

I read about Acme Sales retail management training program in College Graduate Magazine and I would like to inquire about the possibility of openings. I am interested in a career in retail management and am planning to relocate to the New York City area in the near future. I would be interested in learning more about the company and about available opportunities.

I have a Bachelor of Science degree in Management and Business, as well as three years of retail experience as a Sales Associate and Key Holder. In addition, I completed two internships focusing on retail management. I received an award for Intern of the Year at one of the companies, due to my sales skills and professionalism.

My resume, which is enclosed, contains additional information on my experience and skills. I would appreciate the opportunity to discuss the training program with you and to provide further information on my candidacy. I can be reached anytime via my cell phone, 555-555-5555.

Thank you for your time and consideration. I look forward to speaking with you about this exciting opportunity.

Nick Jones (signature hard copy letter)

• cover letter tips
• cover letters
• how to write a cover letter

• August 3, 2021
• 7 minutes read

How to Write a Prospecting Cover Letter

Also known as a letter of inquiry or a cold call letter, a prospecting cover letter is a useful tool if you have an interest in a company that isn’t actively hiring or isn’t widely advertising. A prospecting cover letter expresses interest in learning about available positions, demonstrates initiative and eagerness, and puts yourself at the front of the interview line when or if the company decides to expand its talent pool.

However, the problem remains: how do I write a successful prospecting cover letter? It’s a common question to ask, especially to construct one that isn’t overreaching, a simple laundry list of your skills, or a blanket template that you send to every employer. A prospecting letter is a dynamic piece that should balance your skills with tact, leaving a potential hiring manager with the details they might need about a prospective candidate for future openings. If you have a few companies that you’ve always dreamed of working for, use these tips to help you construct an intriguing, well-written prospecting cover letter.

Research Several Companies

Even if you only have a sole company in mind, don’t limit yourself by submitting just one prospecting cover letter. Cast a wide net by constructing a list of five to 10 companies. To choose these companies, you can make criteria such as mission, vision, company culture, or opportunity for advancement. Or you use the following research methods to compile your list of prospective companies:

• Use social media platforms, especially LinkedIn, to connect with people who work for the company
• Reach out to former colleagues, coworkers, or classmates that now work for one of your target companies
• Perform an online search for companies in your field of expertise using search terms like “Top Marketing Companies” or “Best Software Development Firms”
• Access  Virtual Vocations  database of remote-friendly companies
• Combine one of your passions with your search, including “Environmentally Friendly Companies” or “Companies That Value Inclusion and Diversity”

Know Who You’re Writing To

While you can address your prospecting letter to a generic “Dear Sir or Madam” or the ubiquitous “Dear Hiring Manager,” you will make the best impression if you do a some investigative work to reveal the man or woman who makes the important decisions. Some methods you can try to find the person who you’ll resonate with might include:

• Explore the company’s website staff directory or try to find the person on LinkedIn.  Look for human resources contacts or a person with the title of Hiring Manager.
• Check the company’s website for job listings.  You can do this even if the jobs are not related to your desired position. The job ads will likely list a company hiring contact.
• Call the company.  This old-school approach is surprisingly effective if you’ve exhausted all other avenues. Simply ask the receptionist for the name of the hiring manager. If you feel strange being so straightforward, ask to verify the correct spelling of the hiring manager’s name before you send out an email.

If all else fails, you can still go with a nonspecific title. But if you can track down the right person, it shows initiative and that personal touch. Or when all else is equal, it makes you stand out

How To Grab the Attention of the Hiring Manager

A prospecting cover letter is a means to introduce yourself to a company, list your qualifications, and inquire about open positions. However, your letter shouldn’t read like a technical manual. A hiring manager will read thousands of cover letters over his/her career. They may even fall under the “ six-second rule .” This is the idea that you have six seconds to grab the attention of the person reading your cover letter. If you don’t, your application falls squarely in the reject pile. Thus, you can use your prospecting letter to set yourself apart from the field.

Keep in mind that the expansion of remote work has created fiercer competition than ever. Here’s how to make your cover letter stand out:

• Draw in the hiring manager with a powerful opening sentence.  Praise the company or immediately state your best qualification.
• Write in a tone that is industry-suitable.  Don’t use casual, regional slang if you want to work for a national company.
• Use humor and whimsy when appropriate.  But don’t try to be a comedy writer if you are interested in a position as a Senior-level Business Analyst.
• Add personalization.  Inject your own research about the company instead of submitting a stock form letter to all of your prospects.

Demonstrate How You Can Add Value to the Organization

While incorporating the aforementioned attention grabbers, you also need to discuss how you can potentially add value to the organization. Yet this isn’t just a list of accomplishments or braggadocious commentary. The difficulty of this task is further exacerbated by the fact that you’re not applying to a specific position. Instead, you need something that’s more broad on how you would fit into any relevant position within the company.

You can certainly start with tasteful examples of past successes and how they would translate to a position with the company you’re prospecting. Furthermore, highlight some of your transferrable and employable skills that make you an attractive candidate for the future. These can be a mix of hard and soft skills. Here are some examples of what you may add based on your own unique skill set:

List of Skills to Include in a Prospecting Cover Letter

• Great listening skills
• Training others
• Collaborative skills
• Conflict Resolution
• Strong communication skills
• Attention to detail
• Leading productive meetings
• Hiring and interviewing
• Various computer skills or proficiencies
• Goal setting and task prioritization
• Time management and multitasking
• Ability to learn new skills

You can obviously come up with more on your own, but the main idea is to provide a sense of what you bring to the company the next time they have an open position.

Finish Up With the Next Phase

Although you could end a prospecting cover letter with a simple “Regards” or “Sincerely,” this doesn’t tie the letter together like providing information for the next step or phase in the process. Instead, include contact information such as an email or phone number, as well as links to your LinkedIn page or online portfolio. While not absolutely necessary, you could provide your resume for the hiring manager to peruse at his or her leisure.

Example of a Great Prospecting Cover Letter

Even if you have a basic idea of how to ride a superb prospecting letter, seeing an example can provide you with the framework to shape one to your personality and writing style. Remember that hiring managers have been around; they’ve seen templates before, and a surefire way to have your email disregarded is to simply copy one of these examples. Use these to your advantage, but don’t copy them or paraphrase them where the origin becomes obvious or the prosepecting letter loses its personal touch.

Steve Smith 123 Fake Street Springfield, Rhode Island 10101 456-789-0123 [email protected]

Dear Ms. Jackson,

I read about X Company in a Forbes article about how your company is becoming an innovator in the industry. It’s something I want to be a part of. While I don’t see any open positions on your website, I would like to inquire about applying for open positions in the future. I’m interested in a career in software engineering, and I have extensive remote work experience, which may play into the hybrid work model that X Company is employing in the near future.

I have a bachelor’s degree in Software Engineering, and I am currently working toward a credential as a Certified Software Engineer from the Institute of Certification of Computing Professionals. In addition, I also have five years of software engineering experience at a publicly traded corporation, as well as two as a freelancer. Due to some of the programs I wrote, I won Software Engineer of the Year at my company, which is an award I’m extremely proud of.

I’ve attached my resume, which contains additional information on my experience and skills that relate to your company. I would love the opportunity to discuss any openings you may have coming up or discuss my skills and what I can bring to the company. Please reach out to me via email or by calling me at 1-456-789-0123.

Thank you for taking the time to read this letter. I look forward to speaking with you in the near future.

Steve Smith

Add Your Own Spin

The above prospecting cover letter should give you a basic idea of where to start, but don’t be afraid to put your own spin on it. If humor is your thing, throw in some of your best stuff. Or if your position is of a more serious nature, stick to accomplishments. Just as you’d dress for the job you want, you should create a tone for the job you desire. But any details or language that can make you stand out is always a welcomed addition to a cover letter.

Keep in mind that you should also tailor each prospecting cover letter to each company you send one to. The intro paragraph is where you’ll usually differentiate from other employers and demonstrate your knowledge of the organization. While you might be able to keep your accomplishments the same, always conduct your research to add in-depth knowledge and why you want to join the company. If you fail to do this, it will seemingly appear as though you’re not looking for a career; you’re just looking for something to pay the bills.

Your Work Isn’t Done: How To Follow Up on Your Prospecting Cover Letter

Once you’ve taken a deep breath and clicked the send button on your prospecting cover letter, your job isn’t quite done yet. You still need to follow up. However, this isn’t like a traditional follow-up that you’d have after the interview. If you haven’t heard anything back in a few weeks, start your follow-up by seeing if the company has posted any jobs recently. If they have, it’s worth your time to apply to a position you want or to reach out to the contact you emailed before. By doing so, you can solidify your name among a pool of applicants, as well as put your best foot forward toward finding the perfect job for your career aspirations.

Do you have any tips for a prospecting cover letter? What worked for you in the past? Connect with Virtual Vocations on  Facebook ,  Twitter ,  LinkedIn ,  Instagram , and  YouTube  to share your thoughts and tips. We’d love to hear from you!

Joining  Virtual Vocations  grants you access to our hand-picked remote jobs database. Learn  how our service works , browse job leads by  location and career category , or search hundreds of hand-screened remote jobs to find legitimate work-at-home job leads that match your skills and background.  Register for free  or  contact us  for more information on our service guarantee. Check out our menu of Career Services provided by our team of certified professionals, including resume and career coaching services for remote jobseekers. Resume assessments and writing, LinkedIn profile enhancement, and cover letter writing are available to maximize the success of your remote job applications.  Discounts on all services available to subscription members,  become one now.

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Based on original content by Kimberly Back

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How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

Jobscan > Cover Letter Formats

Top 5 Strategic Cover Letter Formats to Get You an Interview Today

Crafting a concise yet compelling cover letter increases your chances of getting scheduled for an interview. It should highlight your most relevant skills and give a glimpse into your personality, so recruiters know you’re a good fit. Read on to learn all you need to know about cover letter formats that bring you one step closer to a job offer.

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TABLE OF CONTENTS

What is a cover letter and why does it matter?

A cover letter is a short document that is typically sent together with a resume , curriculum vitae, portfolio, or other important attachments in a job application. Its main purpose is to highlight details that are relevant to a job and that can improve a candidate’s chances of getting selected.

If you’re writing a cover letter, think of it as your one chance to show recruiters that you are what they’re looking for.

Don’t waste it by writing a meh letter!

It shouldn’t be just a random attachment to your resume. It has to make recruiters want to get to know you better.

Put your best foot forward using clear, descriptive language, and don’t be afraid to show off your biggest achievements and skills. If you have a letter ready, check out Jobscan’s cover letter checker to see if it’s doing all of that for you.

Benefits of proper cover letter formatting

Following the proper cover letter format ensures that:

• Your letter is easy to read through. Recruiters are busy people. They go through hundreds of applications. The right format makes it easy for them to read through your letter from start to finish–a good thing for recruiters and a plus for you.
• You get to expound on important parts of your resume. The right cover letter format provides space where you can briefly explain why you’re a perfect match without over-explaining your value.
• Your letter is tailor-fit to the job you’re applying for. It provides space for you to tailor your application to the job you’re applying for, as compared to sending a generic cover letter (or, worse, no cover letter at all!).
• Your letter is customized to fit where you are in your job search journey. The right cover letter format will help you get to your desired goal–whether you’re looking for opportunities for the first time, seeking to upgrade your skill sets, or hoping to expand your experience.

In a survey conducted on the impact of cover letters on job applications, 83 percent of respondents said that applicants who send a compelling cover letter can land an interview, even if their resume isn’t particularly impressive.

You wouldn’t want to pass up on that!

Still, you shouldn’t let your efforts go to waste by submitting a mediocre resume. You can use this free resume scanner to optimize your resume. Pairing a solid cover letter with a strong resume can further increase your chances of getting a call for an interview!

18 Free Cover Letter Templates That Will Actually Get You Interviews

By using one of our simple, easy-to-read templates, you’ll significantly improve the chances that your cover letter will successfully pass through an ATS and into the hands of a hiring manager.

How to format a cover letter

Regardless of which type you need to write, the general cover letter template remains the same. Follow this outline to write a winning cover letter:

This goes on the top left corner of your page. It doesn’t have to follow any specific date format, so you can choose one you’re comfortable using.

• Contact information

On a hard copy, you will need to include a more detailed version of your contact information. This goes below the date and should look like this:

Your Name Home address City, State, zip code Contact number Email address

Below this information is where the hiring manager’s information goes, which should look like this:

Manager’s Name Designation Company Name Office address City, State, zip code

If you’re sending only a digital copy, your contact information should look like this:

Your Name City, State Contact number Email address

Below the date and contact information is where your greeting should go. Remember: An eye-catching cover letter begins with a salutation that mentions the hiring manager’s name.

One major major mistake that applicants make is using impersonal ways to address the hiring manager, such as “Dear Sir/Madam” or the long-outdated “To whom it may concern”. These fail horribly at catching hiring managers’ attention and even show a lack of interest.

Another big mistake is indicating a name without verifying it’s the correct one. Few things are worse than a letter with the wrong addressee name.

Addressing a hiring manager by name , on the other hand, effectively grabs their attention. It has the same effect as when you hear someone calling your name on a crowded street. It will make you turn to see who’s calling you.

So doing a bit of research on whose desk your letter will end up on will give you a significant edge. You’ll want hiring managers to know you’re addressing them personally, and that you are genuinely enthusiastic about their company.

Examples of proper ways to start a cover are:

Dear Mr. Smith,

• Greetings John,

If you can’t find the hiring manager’s name, you may also use these examples:

• To the Editorial Team
• Dear Jobscan Team

You can also use “Dear Hiring Manager”. However, this feels a bit too detached. A better way is to address the specific team you’re looking to join.

This section is where you give a brief description of yourself. Highlight relevant skills, accomplishments, and experiences that show you are a high-value candidate.

Keep this section no longer than one paragraph with only two to three short sentences in all. If you have plenty of relevant accomplishments, pick only the best and most recent. You can elaborate on your other experiences during the interview.

The body of the letter should only be one to two paragraphs long. This is the part where you expound on the following details:

• Why you’re applying for the job
• What value you can add to the company or specific team
• Quantifiable accomplishments that are relevant to the role

Anyone can say they’re a convincing salesperson. But those with the results to prove it are perceived as more reliable.

If you’re unsure how to beef up your cover letter’s body, you can use the cover letter optimizer to help you determine the best details to include.

End your cover letter with a closing section where you can sign off using professional closings, such as:

• Respectfully,

Avoid using overly casual or inappropriate sign-offs, such as:

• Yours Truly,
• Warm Regards,

Also, keep the tone professional yet friendly.

The closing section is also where you may reiterate your interest in the company or a specific position.

Only touch on past experiences that you can back up with numbers. Compared to vague claims about your track record or accomplishments, measurable results are more persuasive and give a clear picture of your strengths.

Cover letter format sample

Take a look at this example to help you write your own cover letter:

Jill Jobscan Jobhunt Rd. City, WA 1234 (123) 456-7890 [email protected]

My five years of experience as a Human Resource professional has increased my passion for people and building work environments where everyone thrives. I have a combination of expertise and dedication toward shaping a healthy work culture, which I would love to bring to your team if I am granted the opportunity.

During my engagement with Summit Agency, I successfully reduced turnover rates across all departments by 56 percent. I also implemented mental health programs and a hybrid work setup for selected teams, which boosted employee morale by 40 percent and confidence in leadership by 28 percent.

I admire your company’s drive for equal opportunities, work-life balance, and a healthy work environment. And I look forward to potentially joining your team and helping you make it happen.

Jill Jobscan

NOTE : Check out our cover letter examples page. These examples cover a wide range of jobs, industries, and situations, providing the guidance you need to create a winning cover letter.

Types of cover letter formats

There are five main types of cover letters :

• Application
• Prospecting
• Career change

The first four are your traditional formal letters, usually in block format and having only three to four short paragraphs. Traditional cover letters also typically have a business-like tone, but networking cover letters tend to be conversational and casual.

Aside from these four, there is another type of “cover letter” that is recently gaining popularity–the email “cover letter”.

To know which of these best suits where you are in your job search, let’s find out more about these cover letter formats:

Application cover letter

The most common cover letter format is the application letter. This is what you would send to a recruiter to supplement a resume or curriculum vitae. It should contain all details that are relevant to the job ad and answer the question, “Why should we hire you?”

Here are ways you can make sure your letter matches the job post:

• Touch briefly on the company, such as its vision or culture.
• Only include skills and achievements that match the job.
• Use a cover letter analyzer to find out details to include, words to avoid, and measurable results to increase your match rate.

Pick only your best accomplishments and experiences, and make sure that the cover letter is tailored for the job. Recruiters who have gone through hundreds of applications can spot a generic cover letter from a mile away!

Prospecting cover letter

A prospecting cover letter is somewhat similar to an application cover letter. It’s something you use when you’re searching for a job–only this time you’re not eyeing a specific post.

This is the type of cover letter template that you would send when you’re interested in working for a company and are eager to learn about open positions.

Otherwise, it will give the impression that you’re not sure how you can add value to the organization.

This is an example of how NOT to write a prospecting letter:

“I have five years of experience as an HR professional, with displayed strengths in compensation and benefits and recruitment. I look forward to seeing if I am a good fit for any current openings in your company.”

In the example above, the applicant is able to communicate her skills and experience. However, there is no mention of measurable results that show (instead of tell) that she indeed excels at them.

The phrase “any current openings” without mention of preferences in job roles also makes it a weak letter. It shows a lack of confidence and passion, which results in a letter that doesn’t stand out.

Here is an example of how to properly communicate your competencies in a prospecting letter:

“I am passionate about people and building a healthy work culture where everyone thrives. As an Employee Wellness Manager, I reduced turnover rates across all departments by 56 percent. I also implemented mental health programs and a hybrid work setup for selected teams, which boosted employee morale by 40 percent.

I admire your company’s drive for equal opportunities, work-life balance, and a healthy work environment. And I look forward to seeing if I am a good fit for any HR-related roles.”

In this example, the applicant gives recruiters a clear idea regarding her skill sets, expertise, and values. This makes it easy for hiring managers to determine whether she matches current openings in line with her preference and area of expertise.

Just because you’re not applying for a specific position doesn’t mean you don’t need to have one in mind. Make your prospecting letter more compelling by indicating which roles or tasks you would excel at.

Networking cover letter

What better way to search for a job or get a recommendation than through friends? You can take advantage of your professional network by sending former colleagues, acquaintances, or relevant people in your circle a letter that lets them know you’re open to new work opportunities.

If you have a wide network, that’s great! However, you should avoid shooting just anyone in your contacts list an email.

Here are some tips on how to make sure your letter produces the right results:

• Choose contacts in leadership positions or with a say in hiring. Reach out to strategic people with authority to hire, can affect hiring decisions, or are qualified to make a recommendation.
• Reach out to people who can lead you to opportunities. If you don’t have contacts who are hiring or have authority to hire, those who can lead you to people who are can make your job search easier.
• Contact former colleagues who can vouch for your work ethic or accomplishments. It’s easier for people to recommend or hire you when they know the value that you can add to their team. Having first-hand experience with your work ethic also helps people say with confidence that you’re a good choice.
• Initiate further conversation. Be proactive by ending your letter with an invitation to discuss opportunities. Show your eagerness by suggesting a time and place or asking for their availability. Don’t end your letter without a call to action or an opportunity to follow up.
• Give them a call beforehand. If you have a close enough relationship, calling them before sending the letter can give your job search a real boost. This way they’re already expecting your letter and are most likely better able to respond positively.

Career change letter

A career change cover letter is similar to an application letter, only that it signifies your intent to apply for a job in a different field or line of work.

Here are some tips on how to make this cover letter format work:

• Briefly explain your reason for the career shift. It’s natural for people to wonder why you’re suddenly making a career change. Give a brief but compelling answer to this in your letter. That way, recruiters understand why without thinking it’s probably only because your previous job didn’t work out.
• Highlight skills and experiences relevant to the role you’re applying for. You would also want to put in a few words explaining why these skills make you a good fit for the role, especially if this is a shift to a completely unrelated profession.
• Keep it short. All cover letters should be short and sweet. Always assume that whoever will get your letter is in a hurry. With a career change cover format, this can be a challenge because of the added information you need to include. But you can still make it concise by only picking important highlights and using descriptive words.

Email “Cover Letter”

This fifth cover letter format is a casual email that people typically send out when recruiters ask for a resume but don’t require a formal cover letter. It’s usually very brief and meant to inform recruiters that important documents have been attached to the email.

If you’re sending an email “cover letter”, make it work for you by briefly stating why you’re interested in the role and your most important relevant experience.

Even if recruiters don’t ask for a cover letter, it’s a good idea to send one anyway. Did you know that less than 40 percent of candidates send a cover letter even when recruiters ask for one? Sending a well-crafted cover letter will give you a huge advantage over other applicants.

How to format a cover letter correctly?

To correctly format a cover letter, simply follow this general outline:

Here are other things to remember when formatting a cover letter:

• Choose a professional, clean-looking font. Avoid decorative fonts like Monotype Corsiva, or an unprofessional-looking one like Calibri. Better options are Times New Roman and Arial.
• Be consistent with formatting. Use the same format, font, and document size for both your resume and cover letter.
• Use the block format . When writing formal letters, always use the block format. This means aligning all sections of the letter to the left and using single spacing.

What is a cover letter?

A cover letter is a short document that is attached to a resume, curriculum vitae, or portfolio. It is intended to expound on key skills and experiences on an applicant’s resume and help recruiters choose candidates that best suit a job post.

How to write a cover letter in block format?

To write a cover letter in block format, align all the sections of your cover letter to the left, set the spacing to single in between sentences, and double in between paragraphs.

The block format is most commonly used in formal or business emails and letters.

How to format a cover letter for an internship?

To format a cover letter for an internship, you would still want to follow the general cover letter format. You can still highlight skills and experiences in the body of your cover letter even if you don’t have any actual work experience.

Here’s how:

• List volunteer experiences and skills gained through each. You can also briefly explain how these skills are relevant to the program.
• Include extra-curricular activities. Showcase those where you had an active or leadership role, and describe competencies gained through each.
• List relevant awards and recognitions. Pick only those that communicate strengths applicable to the internship program.

What’s a good cover letter email format?

A cover letter email format should be brief and clear, while effectively showcasing your suitability for the job through relevant skills and experience. There is no set format to follow when writing a cover letter email, but we recommend the following:

• Body section where you can share your interest in the role and your relevant skills
• Closing where you mention important attachments, such as a resume

Explore more cover letter resources

Cover Letter Writing Guide

ATS-Optimized Cover Letter

Cover Letter Examples

Cover Letter Templates

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Speculative cover letter

Not all roles are formally advertised, and this is where speculative cover letters come in useful. With the help of our speculative cover letter example, you can create your own opportunities

Speculative approaches can be a great way of getting your foot in the door in competitive industries. They demonstrate dedication and a proactive nature and can give you an early start on your competition.

In the opening paragraph of a speculative cover letter explain what sort of role you're looking for. Then move on to show you've done your research by explaining why you're attracted to the company.

Next you need to talk about the skills and experience you have gained that are relevant to the company and the type of role you're looking for. It's best to show that you're an all-rounder so don't restrict yourself by focusing on one skill or area.

Finally, end on a positive note. Thank them for taking the time to read your application and that you look forward to hearing from them soon.

Please be aware that this is an example. Use this cover letter template to help generate ideas and structure your own document but avoid copying and pasting. Your cover letter needs to be original and tailored to the job you're applying for.

Anika Nawar 42 The Grove Grovetown CQ55 1WX [email protected] 07788123123

Julia Corning Graduate manager Media Company Business Shed Enterprise Street London SE1 J99

5th May 2023

Dear Ms Corning

I am a second-year media design student who is looking to gain some industry experience. I would like to do a summer placement/internship with Media Company and am writing to you to see what opportunities there are.

I know Media Company has a strong reputation in the industry. I was particularly attracted by the work you did for X Communications, which I came across during research for a university project. Your designs caught my eye and your understanding of the UX made our project flow well - and helped us achieve top marks for our year.

My website www.anikanawar.co.uk shows the range of my work, including a project for sportXperience.

As you can see from my CV I have attended industry events including:

• New Designers (Part 2) at the Business Design Centre, London, June 2022
• Young Designers Workshop Series, Manchester, 2020-2022
• Web Design Industry Masterclass, London 2021

These were a great opportunity to network with peers and meet industry experts.

Along with a group of other students, I have been instrumental in setting up a blog www.webX.com . We have run two online student events and are currently crowdfunding a live event.

I can offer Media Company my flexibility, excellent time management skills, entrepreneurial spirit and a willingness to work hard and learn quickly.

I look forward to having the opportunity to work with you.

Yours sincerely

(Sign your name here)

Anika Nawar

Find out more

• Get more information on cover letters .
• Learn more about the 5 things to avoid when writing a cover letter .
• To start your research on recruiters and what they offer visit our employer profiles .

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