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5 Marketing Manager Cover Letter Examples Made for 2024 

• Marketing Manager Cover Letter
• Marketing Manager Cover Letters by Role
• Marketing Manager Cover Letters by Experience
• Write Your Marketing Manager Cover Letter

You’re an expert at generating demand and interest in a company’s products or services. New markets are identified, profitability analysis is completed, and successful strategies are created when you’re leading the marketing team. 

Now it’s time to craft an expert-level cover letter to accompany your marketing manager resume and present your promotional skills to hiring teams. 

With every company being concerned about ad spend and brand image, they’ll want to ensure they bring highly skilled marketing managers on board. You can optimize for success with our marketing manager cover letter examples that are proven to be effective in 2024.

Marketing Manager Cover Letter Example

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Copy this text for your marketing manager cover letter!

123 Fictional Avenue Columbus, OH 43004 (123) 456-7890

September 10, 2023

William Moore Abercrombie & Fitch 123 Fictional Lane Columbus, OH 43004

Dear Ms. Moore,

As a dedicated marketer, I desire to contribute in-depth digital expertise and data-driven insights to a quality-driven, fashionable and trendsetting brand such as Abercrombie & Fitch. Your brand’s popularity among the style-conscious youth and commitment to trendy, collegiate-inspired designs have resonated with my personal and professional sensibilities. As your marketing manager, I can craft compelling digital strategies and collaborate with the team to improve customer engagement and brand visibility.

At Alliance Data, I developed and executed digital marketing campaigns, blending SEO, targeted social media advertising, and data-driven analysis to elevate online sales for local Columbus businesses by 32%. At Safelite AutoGlass I developed custom reporting tools and tracking ROI metrics, I identified trends that facilitated a 23% reduction in cost-per-click and increased lead conversions by 18%.

Attached is a comprehensive marketing portfolio showcasing my prowess in digital marketing strategy, graphic design, social media management, and analytics. I am eager to apply this diverse skill set to drive innovative marketing solutions that foster the continued growth and success of Abercrombie & Fitch.

Thank you for considering my application, and I look forward to discussing how my experience and passion align with your marketing needs.

Sofia Kostov

Enclosures: Resume Application Marketing Portfolio

Why this cover letter works

• Contextualize your relevant experiences backed up by quantified wins. Keywords like digital marketing campaigns, analysis, reporting, social media management, and ROI rank high when tailoring your marketing manager cover letter to the employer’s needs.

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Digital Marketing Manager Cover Letter Example

Copy this text for your digital marketing manager cover letter!

123 Fictional Avenue Detroit, MI 48204 (123) 456-7890

Noah Hill General Motors (GM) 123 Fictional Lane Detroit, MI 48204

Dear Mr. Hill:

In line with GM’s convincing mantra, “Everybody In,” I am thrilled to bring my digital marketing expertise to your remarkable team as the next digital marketing manager. It is an engaging prospect to align with fellow digital marketing professionals within your organization. I believe that when diverse digital perspectives coalesce, it paves the path for pioneering and result-oriented marketing solutions.

I had fun leading the digital marketing department at Rock Connections. Through strategic collaborations, we achieved notable milestones, such as increasing organic website traffic by 89%, improving Google Ads’ click-through rate by 33%, and boosting social media engagements by a staggering 109%. Noteworthy tools deployed include SEMrush for SEO audits and Hootsuite for social media planning.

In a similar role at Detroit Labs, I drove a 52% increase in conversion rates and a significant reduction of 29% in customer acquisition costs. These accomplishments were achieved using tools like Moz Pro for SEO, Google Ads for Pay-Per-Click Campaigns, and Sprout Social for effective social media strategies.

Moving beyond metrics, my involvement extends to the heart of the local business community. I have volunteered for mentoring sessions at Detroit tech meetups and have actively engaged in fundraising campaigns for disadvantaged local businesses. A solid digital presence isn’t just about profit but also encompasses shaping relationships with businesses, clients, and communities. It underpins the idea that everybody truly is in.

GM’s commitment to electrification, with nearly half of its product portfolio projected to be electric by 2025, mirrors the transformative power of digital marketing. Joining forces with GM offers an intriguing opportunity to leverage my digital marketing acumen in forming new connections, spreading the electrification message, and sustaining meaningful relationships. Thank you for your time, and I anticipate our upcoming dialogue.

Santiago Silva

• Establish credibility by highlighting relevant quantifiable achievements (cue organic traffic, CTR, conversion rate, etc.), and don’t leave out any tools deployed (Think Hootsuite, Moz Pro, and SEMrush).

Product Marketing Manager Cover Letter Example

Copy this text for your product marketing manager cover letter!

123 Fictional Avenue Memphis, TN 38088 (123) 456-7890

Emma Anderson Kruger Products 123 Fictional Lane Memphis, TN 38088

Dear Ms. Anderson:

The entrepreneurial spirit engraved into Kruger Products has inspired me to bring my product marketing expertise to contribute towards the growth and diversification of your operations. More than just a profession, I seek opportunities to devise innovative solutions for market challenges, echoing how Kruger Products provides cost-effective, high-quality solutions to multiple sectors across North America.

In the past, I’ve held key positions with eminent Memphis-based companies, such as Cintas and International Paper. My market analysis strategies at Cintas led to a 13% increase in product accessibility to new customer markets over two years at Cintas. This experience and the specialized know-how I gained at International Paper equipped me with an extensive knowledge base in the tissue and paper consumables industry.

At International Paper, I designed and implemented a GTM strategy that reduced market entry time for new products by an average of 17 days, a 29% improvement. I successfully delivered multiple product launches, including a new hand care product line, which exceeded sales expectations by 27% in its first year. This demonstrated track record illuminates my capabilities to perform excellently as a product marketing manager.

Aligned with Kruger Products’ value of embracing an entrepreneurial spirit and fostering new ideas, I’ve utilized various cutting-edge product marketing tools like Canva for creative design, Google Analytics for data analysis, and Salesforce for CRM management, among others, which have amplified my effectiveness as a product marketing specialist.

Kruger’s dedication to its employees—with respect to a stimulating, healthy, safe workplace—and its unwavering commitment to the environment and community resonates strongly with me. Having witnessed the beneficial impact such values have had on the corporate culture and employee productivity at my previous workplaces, I am confident I will be a perfect fit for your work philosophy and environment. Thank you for considering my application. I can’t wait to discuss in detail how my competencies and experiences align with your company’s growth objectives.

• Use snappy anecdotes to show your proficiency in generating a positive impact. In this case, recruiters hope to see instances where you developed GTM strategy, elevated product accessibility, oversaw a product launch team, etc.

Senior Marketing Manager Cover Letter Example

Copy this text for your senior marketing manager cover letter!

123 Fictional Avenue Louisville, KY 40202 (123) 456-7890

February 19, 2024

Abigail Clark Papa John’s International 123 Fictional Avenue Louisville, KY 40202

Dear Ms. Clark:

Excited about the opportunity to contribute to Papa John’s International as a senior marketing manager, I’m eager to dive into the dynamic world of pizza marketing with such an innovative company. With over a decade of marketing leadership experience under my belt, I’m well-prepared to leverage my skills to drive Papa John’s continued success.

In my recent role as a marketing strategist at Impellizzeri’s Pizza, I refined my SEO and SEM expertise, significantly boosting online visibility. Through advanced keyword strategies and data-driven insights, I achieved an impressive 32% increase in organic website traffic within six months. Additionally, by optimizing paid search campaigns, I successfully lowered the cost per click by 11%, effectively maximizing the efficiency of our marketing budget.

At Current360, I spearheaded the development and implementation of a mobile app strategy, which led to a remarkable 37% increase in app downloads and an impressive $6,528 boost in mobile orders within the first quarter alone. This demonstrated my adeptness at harnessing mobile technology to drive customer engagement and increase revenue.

My tenure at Jack Fry’s underscored the importance of data visualization in shaping effective marketing strategies. Leveraging Tableau, I transformed complex marketing data into actionable insights, resulting in a notable 29% improvement in campaign performance metrics. These visually appealing representations not only facilitated better decision-making but also facilitated clear communication of key findings to stakeholders across departments.

The opportunity to contribute to Papa John’s International and its innovative marketing initiatives is truly exhilarating. I’m excited to discuss how my diverse skill set aligns perfectly with the brand’s strategic objectives. Thank you for considering my application.

Amir Khalid

• Key among the applicable strategies are SEO, SEM, and data visualization. Take a leaf from how Amir talks about increasing organic web traffic by 32% and decreasing by 11% at Impellizzer’s Pizza and dissecting marketing data with Tableau for actionable insights at Jack Fry’s.

Marketing Communications Manager Cover Letter Example

Copy this text for your marketing communications manager cover letter!

February 11, 2024

Harper White Intel Corporation 123 Fictional Lane Sacramento, CA,

Dear Ms.White:

My fascination for the fusion of technology and communication was the spark that ignited my journey into the field of marketing communication. This passion has not only steered my academic venture into obtaining a bachelor’s degree in this discipline but has also fueled my desire to explore and employ innovative solutions. With this spirit of innovation and dedication, I excitedly position myself as a prospective marketing communications manager at Intel Corporation.

In my previous role with OnPoint Internet Marketing, I led the social media strategy, utilizing Facebook, X, and LinkedIn to increase brand visibility and engagement. Through targeted campaigns and content creation, I facilitated a 32% increase in social media followers, driving significant website traffic and leads. The culmination was a revenue increase of $11,378.

Additionally, I am proficient in graphic design software, including Adobe Creative Suite, which I utilized at Destined Design to create visually compelling content tailored to specific marketing initiatives. By incorporating data-driven insights from Web Analytics platforms such as Google Analytics, I continuously optimized our digital assets for maximum impact, leading to a 27% increase in website traffic and roughly 639 organic conversions within four months.

My proficiency in video editing has allowed me to create impactful visual storytelling content that resonates with audiences. At Champion Video Production, I led projects from concept to completion, utilizing Adobe Premiere Pro and Final Cut Pro to produce high-quality videos for promotional campaigns. These videos garnered 1.2 million views on social media platforms and significantly contributed to brand awareness and engagement metrics.

Intel’s unwavering commitment to innovation and sustainability resonates strongly with me. The opportunity to be a part of and contribute meaningfully to your esteemed team fills me with anticipation. I’m eager to facilitate Intel’s continued success and growth while refining my skills as a passionate marketing communications manager.

• Go the extra mile to draw attention to the tools instrumental in these wins. After all, who wouldn’t wish to have a tech-savvy employee steering their company’s operations? You could discuss social media platforms, video editing tools like Adobe Premiere Pro, and web analytics platforms like SEMrush.

Related cover letter examples

• Social media manager
• Account manager
• Product manager

How to Present Your Skills Successfully in Your Marketing Manager Cover Letter

If you were designing a promotional plan to enter a new market you hadn’t targeted before, you’d want to do thorough research to understand those consumers’ needs. Creating your cover letter for each job requires a similar approach. 

Use the same skill set you’d apply during market research to review the job description . Then, find ways to relate your top skills , like positioning strategies and social media advertising, to show how you can help each company achieve its mission.

Write an intro to your marketing manager cover letter that speaks to the company’s needs 

If you were writing copy for a company sales page, you’d want to immediately relate to some key customer pain points to grab their attention. You should do the same with your marketing management cover letter. 

For instance, if you were applying to be the marketing manager for a brand that produces healthier breakfast-related foods, you could explain how you’ll use your web content advertising strategies to help the company fulfill its objective of creating a healthier breakfast experience for customers worldwide. 

It’s also best practice to do some research to find the name of a specific hiring manager you can list in the greeting. It’s the same as greeting customers by name to boost retention and satisfaction scores. 

The opener below is a good start, but it falls short since it doesn’t greet anyone by name or include any specifics about their marketing management skills or the company’s mission.

Lacking specificity here! 

I’m very interested in the marketing management position you have available. With my well-rounded education and experience in promotional efforts, I believe I’ll be a great fit for your company’s needs.

Try to write an opener like the following that relates directly to how the candidate’s product marketing expertise will impact Kruger Products’ goals of company growth and diversification. 

A highly specific opener for the win! 

Dear Ms. Anderson,

Promote your marketing management skills in the cover letter body

Just like every promotional claim isn’t complete without data to back it up, neither are the skills you include in your cover letter. 

Every company’s marketing efforts are based on data, so including as many metrics as possible, like conversion rates and promotional reach, will help back up your skills with previous achievements. 

Including details about how you’ll lead teams is also a great idea. Any examples like how you boosted employee satisfaction scores or trained new hires successfully will make you stand out as a marketing manager. 

A great body paragraph with marketing metrics and software!

Round out your skills with a great closing to your marketing manager cover letter

You know that every promotion needs to come to a well-rounded conclusion relating back to key points and using a call to action. You should do the same with your marketing management cover letter. 

Relate back to the company’s mission one last time and how your essential skills fit in. For instance, you could explain how you’ll use your strategic positioning experience to help a company offering an LMS system stand out amongst other learning-based software in the industry. 

Then, end by thanking the hiring manager for their time and using a light call to action like “I look forward to hearing from you soon.” It’s similar to the strategies you’d use to boost customer retention after someone makes a purchase. 

The closer below is a decent start, but it doesn’t quite hit the mark since it doesn’t relate back to any specifics of the marketing management role.

Lacking a connection to the company’s mission! 

I believe my well-versed skill set will make me an asset as a marketing manager with your company. Thank you for reviewing my application, and I look forward to hearing from you soon. 

Sincerely, 

Bailey Johnson

Try to write a closer like the one below that relates directly to the applicant’s passion for GM’s commitment to electrification and how their digital marketing skills fit in. 

A closer that connects key skills to company goals! 

Cover letter tips for a marketing manager.

• While drawing up promotional strategies, you do tons of research to ensure your message connects with your audience. Do the same with your cover letter, learning about the company’s mission, the hiring manager’s name to address them properly, and the top skills they’re seeking, like managing Salesforce programs or influencer marketing campaigns.
• There’s no shortage of software organizations use to track KPIs and consumer reports. For example, one company may use Salesforce, whereas another uses HubSpot as their CRM solution of choice. Tailoring the programs you write about based on what each company uses will ensure your skills stand out.
• Marketing is highly results-based. Before a company puts you in charge of ad spending and promotional strategy, they want to ensure you can get ROI. Therefore, including metrics like leads generated, sales revenue, or customer retention is essential to back up your abilities.
• As a manager, you’ll be in charge of overseeing campaigns and managing staff members. Show how you’ve successfully led teams in the past, providing examples like how you led a nine-person team on a rebranding campaign that boosted consumer engagement by 67%.
• The marketing industry is continually evolving, with new strategies, software, and platforms rising to the top. When you showcase growth throughout your career, such as refining your copywriting skills or delivering successful campaigns on a new social media platform that gained popularity, it’ll reassure hiring managers that you can take on whatever the industry throws at you next.

Aim to keep your marketing management cover letter to one page in length. It should concisely represent your top skills like web content management and market research and how they relate to achieving each company’s goals, like expanding its reach to more digital platforms. 

This is similar to obstacles you may encounter when designing personalized email campaigns using customer names. Just like you may not have every customer’s information available, some companies may not list a specific hiring manager. In that case, simply leading with “Dear [name of company] hiring team” will work well too. 

Try to match the company’s tone in the job description while writing your cover letter to show how you fit in with the company culture. It’s the same as how you would design your social media copy in the tone of your target audience to show how your product fits in with their lifestyle. 

17 Professional Marketing Manager Cover Letter Examples for 2024

Your marketing manager cover letter must capture attention. It should showcase your most compelling achievements. Tell your story with clarity and confidence. Make them believe you're the missing piece in their marketing puzzle.

All cover letter examples in this guide

Senior Marketing Manager

Affiliate Marketing Manager

Assistant Marketing Manager

Associate Marketing Manager

Channel Marketing Manager

Email Marketing Manager

Field Marketing Manager

International Marketing Manager

Marketing Account Manager

Marketing Operations Manager

Marketing Product Manager

Marketing Project Manager

Regional Marketing Manager

Sales and Marketing Executive

Sales Marketing Manager

Trade Marketing Manager

Cover letter guide.

Marketing Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Marketing Manager Cover Letter

Key Takeaways

By Experience

Embarking on the job hunt, you've found the perfect marketing manager position, but there's a hitch: crafting a compelling cover letter. Striking the balance between formality and a fresh voice, your letter must narrate a proud professional milestone without echoing your resume. Fitting your story into a concise, one-page document may seem daunting. Fear not—you're about to learn how to create a standout cover letter that's just the right blend of personal achievement and professional finesse.

• Including all the must-have paragraphs in your structure for an excellent first impression;
• Learning how to write individual sections from industry-leading cover letter examples;
• Selecting the best accomplishment to tell an interesting and authority-building professional story;
• Introducing your profile with personality, while meeting industry standards.

And, if you want to save some time, drag and drop your marketing manager resume into Enhancv's AI, which will assess your profile and write your job-winning cover letter for you.

If the marketing manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Marketing Manager resume guide and example
• Sports Marketing cover letter example
• Product Marketing Manager cover letter example
• Engagement Manager cover letter example
• Digital Advertising cover letter example
• Senior Marketing Manager cover letter example
• Media Manager cover letter example
• Experiential Marketing cover letter example
• Channel Marketing Manager cover letter example
• Digital Marketing Account Manager cover letter example
• Email Marketing cover letter example

Marketing Manager cover letter example

New York City, NY

+1-(234)-555-1234

[email protected]

• Highlighting previous relevant experience: The cover letter emphasizes the candidate's direct experience managing a high-profile product launch at Google, showcasing their ability to handle significant responsibilities and achieve tangible results.
• Quantifying achievements: By mentioning specific figures such as budget management ($5M), market share increase (35%), and ROI improvement (20%), the candidate provides concrete evidence of their success and impact in previous roles.
• Demonstrating strategic insight: The cover letter underscores the candidate’s strategic planning abilities, showing that they can lead complex marketing campaigns with multiple facets and coordinate across various channels efficiently.
• Company-specific tailoring: The writer makes sure to align their skills and achievements with the prospective organization's goals, indicating they have researched the company and understand how their expertise can contribute to its objectives.

The visual appeal of your marketing manager cover letter: format, font, and structure

When using our cover letter builder , make sure to include these vital sections:

• Header (with your name, contact details, the role, and date);
• Greeting (that's personalized to the recruiter);
• Introductory paragraph (to capture attention);
• Body paragraph (to tell a story of how you've obtained your job-crucial skills);
• Closing paragraph (ending with a nod to the future ahead);
• Signature (that is not a must).

Our cover letter templates are already set up for you with the best marketing manager cover letter design with single-spaced paragraphs and a one-inch margin.

As for the font of your marketing manager cover letter, use the same one as you did in your resume (where modern and simple fonts, like Rubik and Bitter, take precedence over Arial and Times New Roman).

Your marketing manager cover letter is created with the recruiters in mind - as no Applicant Tracker System looks over this part of your profile.

When sending over your marketing manager cover letter, download it in PDF. This format allows your information and design to stay intact and to keep the same visual quality.

The top sections on a marketing manager cover letter

• Header: Include your name, contact information, and the date, ensuring the hiring manager can easily identify and reference your application, which is crucial for a marketing manager's attention to detail.
• Greeting: Personalize the salutation by addressing the hiring manager by name, which demonstrates your research skills and personal touch, both important in a marketing role.
• Introduction: Highlight your enthusiasm for the company and the marketing manager position, briefly mentioning key achievements that align with the job's requirements, displaying your strategic communication skills.
• Body: Detail your relevant experience, especially successes in previous marketing campaigns and leadership roles, showcasing your ability to plan, execute and manage marketing strategies effectively.
• Closing: Reiterate your interest and propose a next step or call to action, such as a meeting or a discussion, which illustrates your proactive approach—a vital trait for a marketing manager.

Key qualities recruiters search for in a candidate’s cover letter

• Strategic Thinking: Marketing managers must be able to develop and execute long-term strategies to improve brand awareness and achieve business goals.
• Data-Driven Decision Making: They should have the ability to analyze market data and consumer trends to inform targeted marketing campaigns and measure performance effectively.
• Creativity and Innovation: Being able to conceive original marketing campaigns and innovative ideas to differentiate the brand in a competitive market is crucial.
• Leadership and Team Management: Marketing managers need to lead and motivate their teams, coordinate with other departments, and manage external agencies to ensure cohesive efforts.
• Communication Skills: They must be excellent communicators, able to clearly convey brand messages and marketing strategies to stakeholders, team members, and customers alike.
• Digital Marketing Expertise: Proficiency in digital marketing tools and platforms, SEO, SEM, social media advertising, and familiarity with CRM software is essential in today's digital-first marketplace.

How to start your marketing manager cover letter: with a greeting, of course

Have you ever considered just how powerful a personalized salutation can be?

We sure have news for you! Your marketing manager cover letter should start with the right salutation to recruiters, nurturing a sense of respect and individuality.

Greet recruiters by using their first name (e.g. "Dear Tom" or "Dear Patricia") if you've previously established contact with them.

Otherwise, opt out for the less familiar, "Dear Ms. Peaches" or "Dear Ms Kelsey", if you've found the recruiter's name on LinkedIn or a corporate website.

"To whom it may concern" is never a good option, as it creates a sense that you've been sending out your marketing manager cover letter to anyone. Instead, use "Dear HR team" or "Dear (company name) recruiter" for a feeling of exclusivity.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Hiring Committee,
• Dear Ms. [Last Name],
• Dear Mr. [Last Name],
• Dear Dr. [Last Name],

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your marketing manager cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your marketing manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your marketing manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your marketing manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

What to write in the middle or body of your marketing manager cover letter

Here's where it gets tricky.

Your marketing manager cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your marketing manager cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

Finishing off your marketing manager cover letter with what matters most

So far, you've done a fantastic job in tailoring your marketing manager cover letter for the role and recruiter.

Your final opportunity to make a good impression is your closing paragraph.

And, no, a "Sincerely yours" just won't do, as it sounds too vague and impersonal.

End your marketing manager cover letter with the future in mind.

So, if you get this opportunity, what do you plan to achieve? Be as specific, as possible, of what value you'd bring to the organization.

You could also thank recruiters for their interest in your profile and prompt for follow-up actions (and organizing your first interview).

What to write on your marketing manager cover letter, when you have zero experience

The best advice for candidates, writing their marketing manager cover letters with no experience , is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your marketing manager cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Your marketing manager cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

• Chose no more than one achievement, which you'd be talking about in the body of your marketing manager cover letter, by focusing on skills and outcomes;
• Address recruiters with their first or last name, or "Dear Hiring Manager" in your marketing manager cover letter greeting;
• Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
• Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
• Close your marketing manager cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.

Marketing Manager cover letter examples

Explore additional marketing manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

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Marketing Manager Cover Letter Example

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Start your Marketing Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or most relevant experience. Immediately highlight your key achievements that align with the job requirements. For example, you could start with, "As a dynamic Marketing Manager with over 10 years of experience driving successful campaigns and leading high-performing teams, I have consistently delivered results that have significantly increased brand awareness and revenue. In my current role at XYZ Company, I have increased our lead generation by 50% over two years." This approach immediately showcases your qualifications and achievements, grabbing the hiring manager's attention.

The best way for Marketing Managers to end a cover letter is by summarizing their interest in the role, reiterating their relevant skills, and expressing enthusiasm for a potential interview. It's important to end on a proactive note, such as "I look forward to the opportunity to discuss how my skills and experiences can benefit your team." This shows initiative and eagerness to move forward in the hiring process. Also, remember to thank the hiring manager for their time and consideration. This not only shows good manners but also leaves a positive impression. Lastly, sign off professionally with a "Sincerely" or "Best regards," followed by your full name.

Marketing Managers should include the following elements in their cover letter: 1. Contact Information: At the top of your cover letter, include your name, address, phone number, and email address. 2. Salutation: Address the hiring manager by name. If you don't know their name, do some research or use a general greeting like "Dear Hiring Manager." 3. Introduction: Start with a compelling introduction that grabs the reader's attention. Briefly introduce yourself and mention the position you're applying for. 4. Relevant Experience: Highlight your most relevant experience and achievements. As a Marketing Manager, you should focus on your experience in managing marketing campaigns, developing marketing strategies, and leading a team. Use specific examples and quantify your achievements whenever possible. 5. Skills: Highlight the skills that are most relevant to the job description. These could include strategic planning, market research, digital marketing, SEO, data analysis, project management, and leadership skills. 6. Understanding of the Company: Show that you've done your homework by mentioning something specific about the company and explaining why you're interested in working there. This could be something you admire about their marketing strategy, their company values, or their products or services. 7. Closing: In your closing paragraph, express your enthusiasm for the role and your interest in an interview. Thank the hiring manager for considering your application. 8. Signature: End with a professional closing like "Sincerely" or "Best regards," followed by your name. Remember, your cover letter should complement your resume, not duplicate it. It's your chance to tell a story about your experience and skills, and to show the hiring manager why you're the best candidate for the job.

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Marketing Manager Cover Letter Samples & Examples That Worked in 2024

How to build a jaw-dropping marketing manager cover letter

Marketing managers wear many hats, serving as both client-facing representatives and employee-facing managers. This requires marketing managers to possess a wide range of skills that enable them to quickly adapt to various scenarios and a diverse range of clients.

In this guide, we teach you how to land your ideal job in marketing management with a well-written cover letter . Keep reading to learn the following five steps

• Format your marketing manager cover letter header
• Tailor your marketing manager cover letter to specific employers
• Write a compelling introduction for your marketing manager cover letter
• Highlight your best skills and achievements as a marketing manager
• Craft a concise closing statement for your marketing manager cover letter

1. Format properly your marketing manager cover letter header

Before you even begin to write the body text of your marketing manager cover letter, your first essential task is to create a well-formatted cover letter header .

Headers are important elements on any cover letter, as they provide greater structure and visual appeal .

In your cover letter, you should include:

• Your name and professional title
• Your professional contact information
• The name, department, and address of the company you are applying to

Here is an example of a well-formatted marketing manager header

John Doe , Marketing Manager (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: BrightSpot Donuts Marketing Department 1234 Street Address Durham, NC

2. Tailor your marketing manager cover letter to specific employers

Whenever you write a cover letter as a marketing manager, it is crucial to tailor that letter to each specific employer you reach out to. Tailoring a cover letter in this way helps your letter stand out from competing applicants and shows the employer you have excellent attention to detail.

To tailor a cover letter, the key is to research the company thoroughly beforehand, looking for information such as:

• Major projects, partnerships, or clients the company is involved with
• Core goals and values listed on the company’s website
• The specific staff member responsible for hiring new team members

Using this last detail, you can create a personalized greeting that addresses this specific person by name.

Here are 3 examples of personalized cover letter greetings

Dear Hiring Manager Jane Smith,

• Dear Mrs. Jane Smith,
• Dear Ms. Jane Smith & the Marketing Team,

Find out your resume score!

3. Write a compelling introduction for your marketing manager cover letter

Next up on your writing task list is to craft a compelling introduction .

You have already stated your name and job title in the header of your cover letter, so there’s no need to repeat this information. Instead, you should focus on describing the following details:

• A brief overview of your professional history and years of experience
• Any specialized areas of expertise you have
• A statement about your enthusiasm for this role and the company

Here is an example of a strong introduction from a marketing manager’s cover letter

I am a marketing manager with 7+ years of specialized experience providing marketing services for the FinTech industry. Recently, I had the pleasure of meeting your CEO, who encouraged me to apply for this position. Given my long history working in FinTech marketing, I know I have the skills and dedication your company needs to thrive.

4. Highlight your best skills and achievements as a marketing manager

Once your introduction is complete, the next-to-last step for writing your marketing manager cover letter is to write the body paragraphs.

A good cover letter should contain between 2 to 4 body paragraphs that are comprised of short sentences. Bullet points can also be used to help break up the text and give it a more organized appearance that is easy for the employer to read through.

In your body paragraphs, you will describe your very best skills and achievements as a marketing manager. As you do so, make sure to relate these qualifications back to the wants and needs of the company whenever possible.

Here are 6 examples of skills to describe in a marketing manager cover letter

• Leadership (describe your exact leadership style)
• Exceptional communication
• Collaboration and teamwork
• Data and marketing performance analysis
• Critical thinking and problem-solving

Here is an example of how to describe an accomplishment in a marketing manager cover letter

As the marketing manager at [Former Employer], I worked diligently to ensure each of my team members had the proper support and resources for their marketing campaigns. Resulting from my leadership in this role, my team’s average productivity rate raised by 20% overall.

5. Craft a concise closing statement for your marketing manager cover letter

You’ve made it to the last step of crafting your marketing manager cover letter — writing the conclusion.

To make a conclusion both concise and effective , it is essential to include the following information:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Here is an example of an effective conclusion from a marketing manager cover letter

Thank you for taking the time to review my cover letter and application. I greatly look forward to learning more about this opportunity and speaking with you directly. To contact me to schedule a meeting or interview, please call me at (123) 456-7890 any day between Monday through Friday from the hours of 9 a.m. to 5 p.m. As I am eager to get started and get to know your team, I plan to follow up next Tuesday morning if I have not yet heard back.

With Sincerity,

[Applicant Name]

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

All marketing / PR cover letter examples

• Advertising Manager
• Brand Ambassador Manager
• Content Manager
• Digital Marketing
• Events Coordinator / Planner
• Marketing Assistant
• Public Relations (PR)

All marketing manager cover letter examples

Related marketing manager resume examples

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14 marketing manager cover letters.

Approved by real hiring managers, these Marketing Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Marketing Manager
• Senior Marketing Manager
• Senior Marketing Specialist
• Marketing Communications Coordinator
• Digital Marketing Specialist
• Alternative introductions for your cover letter
• Marketing Manager resume examples

Marketing Manager Cover Letter Example

Why this cover letter works in 2024, data-driven creativity.

What I love about this cover letter is that it shows how the applicant values the unique approach the company takes to marketing. By emphasizing this alignment, it demonstrates that they will be a good cultural fit.

Specific Accomplishments

This sentence highlights the candidate's accomplishments in a clear and concise manner, using specific numbers to showcase their success. Remember to always include measurable results when discussing your past experiences.

Expressing Genuine Excitement

Here, the applicant expresses genuine excitement for the potential to work on innovative projects at the company. This shows that they are passionate about the role and that they are not just applying to any company.

Conversational Gratitude

The closing sentence is not overly formal or robotic and comes across as genuine gratitude for the reader's time. Be sure to end your cover letter on a positive, appreciative note.

Bring out your passion for the company's values

When you connect your personal interests with the company's values or culture, it shows that you're not just looking for any job, but specifically want to work with them. So, when you say you want to bring the same spirit of creativity and innovation to Google, it shows alignment and genuine passion.

Show, don't just tell

Pointing out your achievement of increasing website traffic by 60% at Resume Worded is great, but also giving insight into how you did it - through creative, data-driven strategies - makes it even better. It not only shows that you're result-oriented but also strategic and creative.

Express your excitement for the job responsibilities

When you talk about your enthusiasm for working on global marketing campaigns targeting millions of people, it shows you're ready and excited to work on big projects. This can help assure the hiring manager that you're not just aiming for a new job, but you're also excited about the challenges it brings.

Highlight your confidence and potential contribution

Ending your cover letter by expressing confidence in your skills and the value you can provide is a strong move. It leaves the impression that you're not only capable and experienced, but also ready to contribute to the team from day one.

Highlighting Specific Achievements

When you mention a specific achievement, like increasing a product's market share by 15%, it's no longer about listing down your responsibilities. It's about providing solid proof of your capacity to generate results. It really helps me visualize your potential impact on our company.

Understanding of Marketing Principles

Your belief that successful marketing resonates personally with its audience, shows you get marketing at a fundamental level. You're not just about pushing products, you're about creating relationships. This understanding is critical in a role like ours.

Aligning with Company Culture

You've recognized our innovative spirit that drives our marketing efforts. This shows that you've done your research and you understand our company's culture. It's often overlooked, but cultural fit is a big deal for us.

Displaying Enthusiasm

Your excitement about bringing your unique blend of skills to our company radiates off the page. Enthusiasm is contagious and it tells us you're driven, ready, and eager to contribute. That's the kind of energy we want on our team.

Showing Professionalism

Your note of gratitude for considering your application shows professionalism and courteousness. It might seem like a small thing, but trust me, manners matter and they leave a lasting impression.

Show your enthusiasm for the company’s mission

Expressing a clear understanding of the company's mission and showing genuine enthusiasm for it demonstrates that you're not just looking for any job, but you're interested in this specific role at this company. This personal connection can make you more memorable.

Highlight your marketing campaign successes

Discussing specific marketing campaigns you've led and their successful outcomes, especially with quantifiable results, showcases your ability to execute strategies that have a real impact. This is what hiring managers look for: evidence that you can deliver results.

Confidence in your marketing skills

Stating your confidence in your skills and how they can benefit the company directly addresses the "why you?" question. It shows that you've thought about how your experience aligns with the company's needs and are ready to tackle challenges head-on.

Offer specific skills for the company’s growth

Outlining how your specific skill set, such as social media strategy or analytics, can contribute to the company’s objectives, highlights your understanding of the role and how you can add value based on the company’s current goals and challenges.

Express enthusiasm for the discussion

Ending your cover letter by expressing eagerness to discuss your potential contribution further is a good strategy. It shows you're proactive and interested in moving forward in the hiring process.

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Share your enthusiasm for the role

Your excitement about the open position is infectious and tells me that you would bring energy and passion to the team. That's a big plus in a potential hire.

Demonstrate your marketing success

Describing how you've driven growth with data-driven strategies proves you have the skills to back up your passion. It's impressive to see concrete achievements laid out like this.

Value teamwork in marketing

Mentioning your enjoyment of collaborative work highlights your understanding of how important teamwork is in marketing. It assures me you'd fit well with our team dynamic.

Emphasize your desire to innovate and learn

Stating your love for challenges and learning shows you're someone who will keep pushing our marketing efforts forward. I'm always looking for people who are not afraid to try new things.

Politely request further discussion

Your respectful request for an interview makes it clear you're genuinely interested in the opportunity to join our team. It's a good way to prompt a hiring manager to respond.

Show your passion for marketing and the company

Telling me you're excited to apply because you admire what the company does shows you're not just looking for any job but are interested in this role at this company. It makes me think you'll be more motivated and engaged in your work.

Detail your success in driving growth

When you talk about how you've used data to increase revenue and engagement, it tells me you're not just about ideas but about results. Show me the numbers, and I know you mean business.

Highlight your digital marketing achievements

By mentioning specific improvements in traffic and lead generation, you demonstrate your ability to navigate the digital space effectively. It's important for me to see that you're skilled in areas that are critical to our success.

Express excitement for the team

When you say you're looking forward to working with our team, it tells me you're a team player who values collaboration. It's a big plus because teamwork is key to our marketing efforts.

Close with a forward-looking statement

Ending your letter by looking forward to discussing how you can contribute signals confidence and readiness to take the next step. It's a strong close to a promising application.

Senior Marketing Manager Cover Letter Example

Align yourself with the company's approach.

When you say that you believe in the same customer-focused approach that Amazon does, it shows that you understand and appreciate the company's ethos. This could give the hiring manager confidence that you'll fit into the company culture.

Highlight your strategic and result-driven approach

By sharing how you used customer segmentation to increase engagement rates, you're showing that you can use strategic initiatives to achieve tangible results. This can help convince the hiring manager that you're capable of bringing innovative strategies to the table.

Express your eagerness to contribute to the company's goals

By mentioning that you're excited to contribute to strategies that enhance customer experience, you show that you're not only focused on growth, but also on improving the customer journey. This can demonstrate that you're aligned with Amazon's customer-centric mission.

End on a confident note

Concluding your letter by stating your confidence in your strategic marketing expertise and dedication to customer-centric strategies can leave a strong impression with the hiring manager. It shows that you believe in your ability to contribute significantly to the team.

Sharing Your Journey

You shared your journey in marketing and how you honed your craft at your previous company. This gives us an insight into your professional growth and lets us know you've got the experience we need for a senior role.

Demonstrating Innovation

You initiated a groundbreaking project that boosted brand visibility and set a new industry standard. That's innovation. And it's not just about having great ideas, it's about having the initiative and drive to make them happen. That's the kind of leadership we need.

Connecting with Company Values

By highlighting how our commitment to diverse storytelling and data-driven content aligns with your professional ethos, it's clear you've thought deeply about how you can fit into and contribute to our company culture. This thoughtful connection speaks volumes about why you're applying and what you bring to the table.

Showing Passion

Your passion for utilizing storytelling to foster deeper connections with audiences is evident and it's exactly what we're looking for. Passion breeds dedication and creativity – two attributes that are crucial in a fast-paced, innovative industry like ours.

Expressing Eagerness

By expressing your keenness to explore how your skills align with our opportunities, you're showing your eagerness to be a part of our team. Eagerness is a sign of motivation and that's something we value in a potential hire.

Show your admiration for the company's growth

Sharing that you've followed a company's journey shows you've done your research and feel a genuine connection to their mission. This sets a positive tone for your cover letter.

Highlight your marketing leadership across companies

Talking about your experience with both startups and big companies shows you're versatile. This versatility is valuable in digital marketing, where strategies can vary widely based on company size and industry.

Pride in mentoring shows leadership

When you mention building and mentoring a team, it highlights your leadership skills and dedication. It shows you're not just about results, but also about growing talent, which is essential in a senior position.

Connect your passion with the company's mission

Expressing excitement about joining a company because of its leading role in innovation directly connects your personal goals with the company's objectives, making your application more compelling.

Express eagerness to contribute

Your closing statement should reinforce your interest in the position and the company. It's a courteous way to end your letter and leaves the door open for further discussion.

Connect your application to your admiration for the company

Starting your letter by saying you had to apply because you admire the company sets a positive tone. It shows me you have genuine interest and you're likely to be passionate about your work here.

Showcase impactful marketing campaigns

Describing a campaign that significantly increased traffic and leads is exactly what I want to hear. It tells me you know how to catch an audience's attention and draw them in.

Emphasize your expertise in email marketing

Mentioning your success in marketing automation and email marketing speaks volumes about your technical skills. In our digital age, these are crucial abilities for a senior marketing manager.

Demonstrate a match between your skills and the company's needs

When you say your expertise aligns with our mission, you're helping me see how you'd fit in. It's important for me to envision how you could impact our team positively.

End on a note of eagerness to contribute

Closing by expressing your eagerness to discuss further how you can contribute shows initiative. It makes me interested in learning more about you and what you bring to the table.

Senior Marketing Specialist Cover Letter Example

Share your personal connection to the product.

Mentioning your personal use and admiration for the company's product creates a unique connection. It indicates you already believe in the product, which is a strong foundation for marketing it effectively.

Quantify your achievements in email marketing

Providing concrete numbers to illustrate your successes, especially in a specialized area like email marketing, demonstrates your capability to not only execute campaigns but to deliver measurable results, which is highly appealing to potential employers.

Express excitement for contributing to the mission

Showing excitement about contributing to a company's mission, especially when it aligns with your career aspirations and skills, highlights your genuine interest in the role and your motivation to help the company succeed.

Illustrate your eagerness to engage further

Concluding your cover letter with a statement that emphasizes your eagerness to discuss how you can contribute showcases your proactive approach and willingness to engage in further conversations, making a positive impression on the hiring team.

Close with professional politeness

Ending your letter with a polite sign-off is not just about following standard conventions; it also reflects your professionalism and respect for the recipient's time and consideration, leaving a lasting good impression.

Marketing Communications Coordinator Cover Letter Example

Show genuine interest in the company's mission.

When you mention your admiration for the company's goals, it helps me see that you care about more than just a job. This makes you seem like someone who will be passionate about your work.

Quantify your marketing achievements

Talking about specific results you've achieved, like increasing followers or website traffic, shows you can make a real difference. This is exactly what I look for in a candidate.

Highlight your passion and skills

Your excitement about using your creative skills to support our mission is compelling. It suggests you're not just looking for any job, but the right job where you can make an impact.

By saying you'd welcome the chance to help us grow, you're making it clear you're ready to jump in and start making a difference. This is the kind of proactive attitude I appreciate.

Close with professionalism

Your polite sign-off shows respect and professionalism, leaving a good last impression. It's a small detail, but it matters in communicating your work ethic.

Digital Marketing Specialist Cover Letter Example

Personal connection to the brand stands out.

Starting with a personal connection to the company's brand makes your cover letter memorable. It shows that your interest in the position goes beyond just job hunting.

Showcase your relevant digital marketing skills

Detailing your specific experience and achievements in email marketing and lead generation directly demonstrates your capability and relevance for the position. It's practical and persuasive.

Value of using data for improvement

Focusing on the use of data to enhance marketing efforts showcases a modern and effective approach to digital marketing. It's an attractive trait for candidates in this field.

Align your passion with the company's values

Sharing your enthusiasm for helping businesses grow aligns your personal values with the company's goals. This alignment can make you a more appealing candidate.

Gratitude and openness for dialogue

Ending with a thank you and expressing eagerness for a discussion about your potential contributions is polite and proactive. It sets a positive tone for future interactions.

Start with your passion

When you begin your cover letter by sharing your enthusiasm for the position, it shows you're not just looking for any job, but you are interested in this specific role because it aligns with what you love. This can make your application more memorable.

Show your digital marketing impact

Talking about your past successes with numbers proves your ability to achieve results, something every employer values. It's not just about what you've done, but how well you've done it, and numbers make that clear.

Highlight ongoing learning in digital marketing

Emphasizing your continuous skill development, especially in fast-evolving fields like SEO and content marketing, demonstrates your commitment to staying current. This is highly attractive to employers who want proactive team members.

Connect personal interests with professional goals

Mentioning how your personal passions align with the job duties makes your motivation clear. It suggests that you will bring not just your skills, but also your heart to your work, which can be a powerful combination.

End with a forward-looking statement

Closing your cover letter by looking ahead to how you can contribute to the company's goals shows confidence and ambition. It shifts the focus from what you have done to what you can do, inviting the hiring manager to envision your future impact.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Marketing Manager Roles

• Concise with summary Cover Letter Guide
• Career Change Cover Letter Guide
• Content Marketing Manager Cover Letter Guide
• Digital Marketing Manager Cover Letter Guide
• Digital Marketing Specialist Cover Letter Guide
• Senior, Professional Cover Letter Guide
• Email Marketing Manager Cover Letter Guide
• Entry-Level (Free) Cover Letter Guide
• Entry Level (Two Column) Cover Letter Guide
• Professional Cover Letter Guide
• Marketing Account Manager Cover Letter Guide
• Marketing Communications Manager Cover Letter Guide
• Marketing Director Cover Letter Guide
• Concise Cover Letter Guide
• Marketing Manager Cover Letter Guide
• Simple, 2-column (Free) Cover Letter Guide
• Product Marketing Manager Cover Letter Guide
• Senior Marketing Manager Cover Letter Guide
• Modern (Free) Cover Letter Guide
• Social Media Marketing Manager Cover Letter Guide

Other Marketing Cover Letters

• Brand Ambassador Cover Letter Guide
• Brand Manager Cover Letter Guide
• Brand Strategist Cover Letter Guide
• Campaign Manager Cover Letter Guide
• Content Creator Cover Letter Guide
• Content Writer Cover Letter Guide
• Creative Director Cover Letter Guide
• Digital Strategist Cover Letter Guide
• Director of Marketing Cover Letter Guide
• Event Coordinator Cover Letter Guide
• Marketing Executive Cover Letter Guide
• Social Media Manager Cover Letter Guide
• Technical Writer Cover Letter Guide
• Video Editor Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Marketing Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Marketing Cover Letter

As a marketing professional, you understand the importance of tailoring your brand messaging towards target audiences. The same principles apply to writing a winning cover letter.

Paint a picture of how your marketing expertise can create value for potential employers. This guide provides examples and expert tips to help translate your industry expertise into a powerful marketing tool.

Customer Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

Marketing Text-Only Cover Letter Templates and Examples

Mina Sayed Marketing Assistant | [email protected] | (123) 456-7890 | Philadelphia, PA 12345 | LinkedIn

January 1, 2024

Hector Santos Hiring Manager Ajax Gaming Studio (987) 654-3210 [email protected]

Dear Mr. Santos:

I’m interested in applying for the marketing coordinator role with Ajax Gaming Studio that I found on LinkedIn. During my time with Rise Marketing Inc., I drove social media marketing initiatives and improved followership by over 400% across all social channels. I can achieve similar results for your organization.

Ajax Gaming Studio’s innovative art style and storytelling drew me to apply for this opportunity. Having managed social media marketing efforts for a technology start-up, I can offer a fresh perspective to help you grow your brand’s digital presence. Below is a list of my most notable career achievements:

• Oversaw all aspects of social media marketing for a premiere technology start-up, managed Facebook, LinkedIn, and Twitter accounts, and increased followership by over 400%
• Coordinated with the marketing team to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
• Supported marketing initiatives for the launch of a new software product, coordinated social media campaigns, and raised awareness of online launch events

I look forward to telling you more about how expertise in social media marketing can benefit your organization. You may contact me via phone or email for any additional questions you may have about my background. I appreciate your time and consideration.

Aliya Jackson Digital Marketing Specialist | [email protected] | (123) 456-7890 | New York, NY | LinkedIn

Meiling Li Hiring Manager Alliance Marketing Co. (987) 654-3210 [email protected]

Dear Ms. Li:

I’m interested in applying for the digital marketing manager position with Alliance Marketing Co. As you can see from my attached resume, I have a strong history of building successful brands and developing innovative strategies to drive community engagement. My expertise in digital marketing would be an asset to your organization.

Alliance Marketing Co. has a reputation for its cutting-edge marketing strategy and brand storytelling that strongly aligns with my professional background. Throughout my career, I’ve defined brand messaging for clients across a variety of industries, including technology, fitness, travel and hospitality, and health care. I can achieve similar results for your organization based on my career accomplishments:

• Managed all online marketing for a portfolio of 12 client accounts valued at $100,000 to $300,000, defined digital marketing strategy, and aligned brand messaging with target audiences
• Drove search engine optimization (SEO) marketing initiatives, performed research to enhance keyword optimization, conducted link-building campaigns, and increased web traffic by over 200%
• Enhanced social media presence for clients across Facebook, Twitter, and YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average

I would like to schedule an interview to further discuss how my background in digital marketing can benefit your team. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Aliya Jackson

Joseph Corbin Marketing Manager | [email protected] | (123) 456-7890 | Seattle, WA 12345 | LinkedIn

Tyrone Jackson Hiring Manager Alliance Marketing Co. (987) 654-3210 [email protected]

Dear Mr. Jackson:

I’m reaching out regarding the marketing director job with American Airlines. In my previous role, I developed and implemented large-scale campaigns to enhance brand awareness for a premiere airline valued at $700 million. My industry knowledge and leadership capabilities would benefit your organization.

American Airlines’ reputation as a customer-focused, forward-thinking company is what draws me to apply for this opportunity. Throughout my career, I’ve successfully identified opportunities to enhance digital marketing efforts and grow brand awareness for enterprise organizations. I can achieve similar results for your company based on my prior achievements:

• Oversaw large-scale campaigns to grow brand awareness, developed marketing strategy, led the redesign of the landing page, and increased sales conversions by 42%
• Managed and built a 20-person marketing team, oversaw an annual budget of $30 million, coordinated digital marketing initiatives, and achieved a 150% return on investment (ROI) on average for marketing campaigns
• Analyzed key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

I hope to speak with you further about how my marketing expertise within the airline industry would be an asset to your organization. You may contact me via phone or email at your convenience. Thank you for your time and consideration.

Joseph Corbin

To write a great marketing cover letter, you need to craft high-impact content that differentiates you from the competition. Think about how you’ve effectively marketed brands and products in the past. This is exactly how you should approach your cover letter, by selling yourself as a candidate through a creative value proposition. Below, we’ll walk you through each step of the cover letter writing process to help you land your next big marketing role:

1. Contact information and salutation

List all essential contact information at the top of your marketing cover letter, including your name, phone number, email, and LinkedIn URL. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This is preferable to salutations such as “To Whom It May Concern,” as this language is more direct and personal.

2. Introduction

As a marketing professional, you understand the importance of making a strong first impression. The same is true for your marketing cover letter, which is why it’s essential to lead with a powerful introduction. Draw attention to key aspects of your marketing expertise that match the job description, such as digital, social media, or SEO. Feature one of your most notable wins, especially if it can be supported with an eye-catching number or metric.

3. Body paragraphs

Continue to highlight your professional achievements in the body paragraphs of your marketing cover letter. Start by mentioning something specific about the company’s reputation or products and how you can help them grow brand awareness and market share. Emphasize how your marketing campaigns and strategies have generated positive results for previous employers . Demonstrate you can work effectively in team-based environments, as marketing initiatives are often highly collaborative.

Ajax Gaming Studio’s innovative art style and storytelling drew me to apply for this opportunity. Having managed social media marketing efforts for a technology start-up, I can offer a fresh perspective to grow your brand’s digital presence. Below, you’ll find a list of my most notable career achievements:

4. Marketing skills and qualifications

Providing a list of professional skills on your marketing cover letter is redundant, as most of this information should already be featured on your resume. That said, consider reinforcing key qualifications that align with the job description. For instance, if a company is seeking a digital marketing specialist, carefully weave SEO-related skills into your paragraphs. Below, you’ll find a list of keywords you may encounter during the job search:

5. Closing section

Close out your marketing cover letter with a call to action that encourages the hiring manager to schedule you for an interview. Emphasize how your background in marketing can benefit your target company. Be sure to thank the hiring manager for their time and consideration in the last sentence.

Marketing Cover Letter Tips

1. tailor your cover letter to the job description.

A generic cover letter won’t increase your odds of landing the interview. To make a lasting impression on the hiring manager, carefully tailor your cover letter to each job you apply for. Mention something specific about the organization and emphasize how your marketing expertise would have a positive impact on their team. This shows that you’ve researched the company beforehand, which is also a key aspect of being a successful marketing professional.

2. Feature your marketing skill sets

It’s important to let your marketing skills and expertise shine on your cover letter. Rather than simply listing them, provide insights into how you’ve leveraged these skill sets to achieve results throughout your career. For example, developing a digital marketing strategy for a start-up company requires a very different type of approach in comparison to an established brand.

3. Highlight key marketing achievements

As you build your content, keep your most prominent marketing achievements at the forefront of your cover letter. Establish an appropriate context for your campaigns and initiatives. Tactically integrate hard numbers and KPIs to establish a sense of scope for your contributions. For example, if you led marketing campaigns for a smaller company, a percentage might appear stronger than a monetary figure.

Marketing Cover Letter FAQs

Why should i include a marketing cover letter -.

In addition to your skills, campaigns, and achievements, paint a picture of who you are as a creative marketing professional for the reader. Demonstrate how you’ve developed innovative marketing strategies to capture target audiences and grow brand awareness. Convey why you’re the right fit for the cultural fit for the organization.

Are cover letters becoming obsolete? -

Although many believe that cover letters have become obsolete, many companies still require them during the application process. According to a LinkedIn poll conducted by Forbes , 70% of correspondents voted that cover letters are no longer needed. While cover letters aren’t always required, writing one demonstrates your enthusiasm and genuine interest in the role you’re applying for. This can sometimes make all the difference in generating interviews during the job search.

How do I make my cover letter stand out? -

Craft a new cover letter in minutes.

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Marketing Manager cover letter examples

Can you implement and execute marketing strategies, whilst also overseeing the marketing team?

Sure you can, that’s why you’re perfect for the managerial role.

The trouble is, you need to prove that you can juggle all these responsibilities in just a few paragraphs.

But we have good news, we can help you to do just that. Check out our comprehensive guide below, packed with top tips and marketing manager cover letter examples to inspire you.

CV templates 

Marketing Manager cover letter example 1

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Marketing Manager cover letter example 2

Marketing Manager cover letter example 3

The Marketing Manager cover letter examples above should give you a good idea of the type of content you need to include in your own cover letter, and how it should be structured.

But if you’re really looking to wow recruiters and get your CV in front of the very best employers, then check out our guidance on how to write your own effective cover letter below.

How to write a Marketing Manager cover letter

A simple step-by-step guide to writing your very own winning cover letter.

Write your cover letter in the body of an email/message

Type the content of your cover letter directly into the email you are sending, or if you are applying via a job board, directly into their messaging system.

The reason for doing this it to ensure that your cover letter gets seen instantly and you can start connecting with the recruiter as soon as they open your message.

If you attach your cover letter as a separate document, the recipient will have to open up the document, which will slow the process down, or make them less likely to even open your cover letter – which could mean your application gets skipped over.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you have opened the cover letter with a warm greeting, you need to explain which role you are interested in.

Sometimes a recruitment consultant could be managing over 10 vacancies, so it’s crucial to pinpoint exactly which one you are interested in.

Highlight the department/area if possible and look for any reference numbers you can quote.

These are some examples you can add..

• I am interested in applying for the role of Marketing Manager with your company.
• I would like to apply for the role of Sales assistant (Ref: 40f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The bulk of your cover letter should be focused around highlighting your suitability for the job you are applying to.

Doing this will show the recruiter that you are suitable candidate and encourage them to open your CV.

The best way to do this, is by studying the job advert you are applying to, and find out what the most important skills and knowledge are.

Once you know the most important requirements, you then need to highlight your matching skills to the recruiter. In a few sentences, tell them exactly why you are a good fit for the job and what you can offer the company.

Keep it short and sharp

A good cover letter is short and sharp, getting to the point quickly with just enough information to grab the attention of recruiters.

Ideally your cover letter should be around 4-8 sentences long – anything longer will risk losing the attention of time-strapped recruiters and hiring managers .

Essentially you need to include just enough information to persuade the reader to open up your CV, where the in-depth details will sit.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Marketing Manager cover letter

Your Marketing Manager cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Marketing Manager cover letter templates

Copy and paste these Marketing Manager cover letter templates to get a head start on your own.

Dear Joanna

I hope this email finds you well. I am writing to express my interest in the Graduate Marketing Manager position at Blade Agency. As a recent Marketing graduate with a 1st Class Honours degree from Bristol University, I would be thrilled to contribute my creative and strategic skills to your dynamic team.

During my degree I honed my marketing acumen and digital marketing expertise, achieving 88% on my final project about targeted multi-channel marketing for startups. I actively participated in developing and executing a successful social media campaign for a local non-profit organisation, increasing their online engagement by 60%. Additionally, my strong analytical skills and proficiency in tools like Google Analytics and SEO optimisation enable me to devise data-driven marketing strategies which I could apply to this role. I have extensive experience in content creation and email marketing, having managed a weekly newsletter with a subscriber base of 2,000+ for the Bristol University Student’s Union.

I am eager to contribute fresh ideas to the team at Blade to enhance brand visibility and drive business growth. I am available for an interview to discuss how my passion for marketing and willingness to learn can benefit your esteemed agency.

Kind regards,

Dear Peter,

I trust this message finds you well. I am excited to apply for the Marketing Manager role at Lonae Clothing as, with six years of experience in the marketing industry and retail branding, I am confident in my ability to elevate your brand’s presence.

In my current position at H&M, I lead an 18-person team in executing up to 12 multi-channel marketing campaigns per annum with the recent launch of ‘Clothes Swap’ which resulted in a 25% increase in sales within three months. My creative approach, combined with my expertise in data-driven market analysis, played a crucial role in this achievement.

Moreover, my master’s degree in marketing strategy from LBI has equipped me with the knowledge to craft innovative marketing plans and effectively manage budgets. I also have extensive experience in managing influencer partnerships and launching new product lines, demonstrated by the negotiation of £1.2 million in contracts during my junior role at Urban Outfitters.

I would welcome the chance to discuss how my leadership and marketing expertise can further enhance your company’s market position and I am available for an interview at your convenience.

All the best,

Christine Orien

I hope you’re well. I am writing to express my keen interest in the Senior Marketing Manager vacancy at Cyber Solutions. With over two decades of experience in marketing management and a track record of driving revenue growth in technology companies, I am excited to contribute my skills to your marketing team.

During my tenure at CTF, I spearheaded a rebranding campaign that led to a 35% increase in brand awareness and a subsequent 20% rise in market share. I also successfully led cross-functional teams in executing complex product launches, consistently exceeding sales targets. I am adept at creating data-driven marketing strategies and leveraging emerging technologies to enhance customer engagement, evidenced in the successful creation of a five-person social media team at Clifton Audio which was subsequently implemented in all their European offices. Furthermore, my MBA in Marketing has equipped me with a strategic mindset and a comprehensive understanding of global marketing trends.

I am deeply impressed by Cyber Solutions’ international reach and commitment to innovation, and I would be keen to discuss my skills further in an interview, for which I available from next week.

Kind Regards,

Michael McLough

Writing a strong attention-grabbing cover letter is a vital step in landing a good Marketing Manager job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!

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Marketing Manager   Cover Letter

Marketing manager cover letter (with examples).

Excellent marketing is vital for any organization that sells goods or services. The ability to communicate the benefits of your product to your customers and clients is the first step to achieving a sale. What’s more, with good marketing, you can create a brand with a narrative that builds loyalty and expands into new markets.

When an organization is big enough, it will have a marketing team headed by a marketing manager . It will be the marketing manager ’s responsibility, among other things, to coordinate strategy, network with business partners and ensure members of the team are meeting their goals.

It is not an easy job, but it is well worth it, especially for those who thrive in its extroverted environment . If you want to be a marketing manager , you will face tough competition across the job market. So to stand out, make sure your application is pristine. This includes writing a cover letter introducing yourself as the best candidate for the position.

Looking for a job? These position are hiring now near you:

• Marketing Manager
• Assistant Marketing Manager
• Marketing Director
• Associate Marketing Manager
• Marketing Strategist

Parts of a Marketing Manager Cover Letter

A cover letter does not restate your resume . It connects the requirements of the job description with your abilities by pulling the reader in with an impassioned story that highlights how your skills can lead to results .

As a marketing manager, you are expected to be an efficient and effective communicator . This cover letter is your first chance to prove that. You are marketing yourself so consider the reader’s time and attention as you lock them in.

For example, discuss how you overcame a difficult challenge . This will not only prove your problem-solving skills, but it comes with a conflict and resolution that are fundamental components to a good story.

Break your cover letter into four main parts. They are:

Heading. Your heading contains contact information and a greeting . It is essential to get as much information as possible, so this step requires a bit of research.

Opening statement. An effective opening statement acts as a teaser for the rest of the letter. It gives just enough information to make the reader want to learn more.

Body. The body of your cover letter should be about two paragraphs long and focus on a particular past experience that shows how you have the required skills. More importantly, it should show how your required skills resulted in success.

Closing statement. End on an open note with a call to action that concludes your pitch.

Marketing Manager Cover Letter Heading

Sam Pigwhistle 1500 Yuppie Condo Plaza Boston, MA 02118 [email protected] (555) 555 - 5555 Alex Coolwarm Vice President of Sales Paradox Analysts 10 Escher Circle Boston, MA 02115 Dear Mr. Coolwarm,

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Marketing manager cover letter opening.

The common way to start a cover letter is to state the prospective position and how you came across it. However, if you do this, you will not stand out as someone who promotes themselves as an expert in marketing . This cover letter is your first chance to show your marketing abilities.

Begin by enticing the reader while focusing on your interests or skills that connect back to the needs of the organization. Marketing managers have to exude a balance of confidence and engagement, so promote yourself with legitimate reasons.

Whatever route you take, make sure to:

Be professional . Let your tone be casually businesslike in the kind of way you might expect to speak in front of your potential future boss .

Use information that proves your worth. Bring the reader in by giving them something they need. This can be a prior accomplishment or a passionate summary of your interests in the position.

When you write your opening statement, always consider the interest of the reader. An effective opening statement must reveal that you have a lot to offer.

An effective opening statement for a marketing manager might look like this:

Dear Mr. Coolwarm, Your job description for the Marketing Manager position at Paradox Analysts matched so well with my qualifications, I couldn’t help but apply. I am coming off my fourth consecutive year exceeding targets by a wide margin under a similar role. However, the time has come for me to take my success and rise to new challenges.

Marketing Manager Cover Letter Body

The body of your marketing manager cover letter is the time to tell your story and sell your skills and experience . Use your strategic mindset , a key skill for any marketing manager, to guide the structure of your letter.

The total cover letter should be 200-400 words long, so be careful about the length. Most cover letters have two body paragraphs. A good rule of thumb is to have the first paragraph discuss an experience that highlights the successful use of your skills. The second paragraph can then tie this into your interests in the position.

You also have the option to use bullet points. Whatever you choose, make sure there is an interesting and logical flow to your body that does more than just restate your resume.

When you write the body of your cover letter, you want to do the following:

Tell a story with tangible results. This is your second paragraph. Your resume already lists your professional background, so your cover letter is the opportunity to be unique. Focus on a specific accomplishment that highlights relevant skills and quantifiable improvements.

Refer to the requirements of the job listing. This is your third paragraph. As a marketing manager, try using buzzwords found in the job description to build a compelling connection between you and your reader.

Show passion and engagement. Be a driven employee who is willing to work hard. Marketing is very energy-intensive and competitive. Your letter should make it clear that this is a type of professional situation you enjoy.

Assume the person is only skim-reading . The body of the letter should stand out, so tell a story that makes them pause and slow down. Be clear with your message so that when the reader finishes, they will remember what you wrote.

An example of a body to a marketing manager cover letter might look like this:

Much like how you need someone with experience in market share growth, as the Marketing Team Leader at Bacon Enterprise, I am the point person for our expansion campaigns within the 18-35 age group. This isn’t easy as we face competition from several organizations that are twice our size. Such competition only makes me more driven, and this year we just completed our successful viral strategy that I organized. We took in over $100,000 more in sales than predicted, and our share in the market increased by 17%. This was in part due to my Raffles and Prizes Initiative with local business partners. Paradox Analysts need someone to take charge of the expansion team, which is right up my alley. I know your competitors; in fact, I have worked with several, and I know that your organization prides itself on its unique approach to analytics. That is what I love most about this opportunity. Paradox Analysts blazes its own trail with its innovative technology and research, which would provide me with tremendous career growth.

Marketing Manager Cover Letter Closing Lines

Restate your qualifications and interest with passion. Transition nicely into a conclusion of the argument you have made for yourself.

Provide a call to action. Be both humble and assertive as you leave an opening for future discussion.

Conclude with a professional sign-off . Some examples include:

Best Regards

Yours Truly

When the reader is finished, they will want to reach out to you because they see a potential hire highly affected by your marketing abilities.

An example of a closing statement would look like this:

I know I am the right person for this job, and I look forward to the opportunity to prove this to you in person. If you need anything else from me, please feel free to reach out. Sincerely, Sam Pigwhistle

Example of a Marketing Manager Cover Letter

Sam Pigwhistle 1500 Yuppie Condo Plaza Boston, MA 02118 [email protected] (555) 555 - 5555 Alex Coolwarm Vice President of Sales Paradox Analysts 10 Escher Circle Boston, MA 02115 Dear Mr. Coolwarm, Your job description for the Marketing Manager position at Paradox Analysts matched so well with my qualifications, I couldn’t help but apply. I am coming off my fourth consecutive year exceeding targets by a wide margin under a similar role. However, the time has come for me to take my success and rise to new challenges. Much like how you need someone with experience in market share growth, as the Marketing Team Leader at Bacon Enterprise, I am the point person for our expansion campaigns within the 18-35 age group. This isn’t easy as we face competition from several organizations that are twice our size. Such competition only makes me more driven, and this year we just completed our successful viral strategy that I organized. We took in over $100,000 more in sales than predicted, and our share in the market increased by 17%. This was in part due to my Raffles and Prizes Initiative with local business partners. Paradox Analysts need someone to take charge of the expansion team, which is right up my alley. I know your competitors; in fact, I have worked with several, and I know that your organization prides itself on its unique approach to analytics. That is what I love most about this opportunity. Paradox Analysts blazes its own trail with its innovative technology and research, which would provide me with tremendous career growth. I know I am the right person for this job, and I look forward to the opportunity to prove this to you in person. If you need anything else from me, please feel free to reach out. Sincerely, Sam Pigwhistle

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Marketing Manager Cover Letter Examples & Writing Tips

Use these Marketing Manager cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

Table of Contents

Marketing manager cover letter example 1, marketing manager cover letter example 2, marketing manager cover letter example 3, marketing manager cover letter example 4, marketing manager cover letter writing tips.

Marketing managers take charge of the marketing strategy for their company. They develop marketing campaigns, create marketing plans, and make decisions about advertising and public relations.

To convince hiring managers that you’re the right person for the job, you need a cover letter that highlights your strong marketing and management skills.

Follow these examples and tips to write a marketing manager cover letter that stands out from the crowd.

Enclosed you will find my resume for the Marketing Manager position you currently have listed.

I believe this position is well suited for me as I have years of professional experience in managing marketing & sales projects. My background has involved running national promotional product tours, executing new product launch programs, developing marketing materials, produce product sales training presentations, vendor contract negotiation, as well as directing priority market selections for sales objectives all while developing strong relationships with these business associates, vendors & media outlets. My strong ability to handle multiple projects effectively makes me an ideal candidate for this position.

Have been tasked with managing my own budgets and have always been effective in maximizing my allocated dollars. Incredibly organized and strategic in developing airtight schedules to meet constant deadlines that my work responsibilities require. With my strong marketing experience and skills, I can bring a lot to the table for this position and bring positive results immediately.

I have patiently been waiting for an opportunity like this and would bring a lot of enthusiasm to this job. I can happily provide references to my past employers upon request and look forward to discussing this exciting opportunity with you.

I am interested in the marketing position you have posted. I have over a decade of marketing experience including both Business-to-Business and Business-to-Consumer. I have created and developed a variety of marketing channels to accomplish the objectives of the organization. Whether it be increased sales, greater brand awareness, new product launches and roll-outs as well as supervising personnel and working alongside other marketing professionals and agencies.

Additionally, I have augmented my experience with initiatives such as data mining, brand creation, print/Web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies. I was heavily involved in compliance to ensure that all of the marketing created followed all rules and regulations at that time. I offer a history of proven results, as evidenced by the following marketing accomplishments:

• Obtained $11mm in commercial loans for LMX Bank through B2B marketing and service efforts; achieved during a temporary assignment/period of employment.
• Led national marketing campaigns for LendersUSA which were comprised of long and short form television commercials, trade shows, social media, new website and PR initiatives of the company’s newly launched programs and services division.
• Developed and executed SEO and SEM strategy (organic, nonpaid results) for key product search terms as well as supportive means such as creating a WordPress Blog and social media campaign (FaceBook, Twitter, etc.)
• Managed personnel in a variety of capacities: tradeshow management, marketing assistants, office personnel.

I look forward to speaking with you and learning more about this opportunity.

I would like to introduce myself as a candidate for the Marketing Manager position within your company. Delving into market and consumer research requires a unique blend of expertise in conceptualizing statistics, analyzing market trends, identifying opportunities and leading a team to provide valuable, measurable results to the company’s bottom line. I believe that my experience in marketing, product/project management and skill set, enhanced with an MBA, is an excellent match for your company.

I thrive in challenging, fast-paced environments where my project management, creativity and marketing research skills can directly affect how products and services are communicated and delivered to consumers. I am known for my ability to quickly establish trust with employees and project collaborators, mediate disputes and motivate others into action. In addition, I have solid multi-tasking, organizational leadership and decision-making skills that can make an immediate contribution to your company.

I would appreciate the opportunity to discuss this position and how I can make a positive contribution to your organizational goals. My resume is attached for your review, and you may reach me by phone or email.

Please consider my background and qualifications for the position of Marketing Manager at Sunrise Systems. I have over 10 years of experience in marketing information technology products that are similar to your product mix.

I currently head Switch Technology’s router marketing efforts in the United States and Canada. My department consists of four regionally-focused teams that implement Switch’s marketing plan and work closely with their Sales counterparts to establish an increased market share. I provide passionate leadership and guidance that helps them to effectively collaborate, make sound tactical decisions, and provide feedback to continually strengthen our marketing strategy.

As a result of my teams’ successful execution of Switch’s marketing strategy and internal collaboration, our router product market share has increased between six and nine percent in each of the last three years. I can use this experience to lead your Triad Server marketing program and help achieve yearly sales objectives. My background of network architecture and technology strategy in Fortune 100 companies gives me a unique perspective on how to position your product.

My mix of technical know-how and leadership qualifications align with some of the most important requirements of this position. Prior to my current role, I was a network manager for a Fortune 100 company, Big Bank Enterprise. I was responsible for setting network strategy, managing vendor relationships, and leading teams. I learned how to think like your customers and evaluate new network technologies, something that has assisted me greatly over the last 10 years.

In summary, my background will assist in driving sales for your Triad Server marketing program by:

• Understanding how technology managers evaluate products and aligning marketing efforts around their needs.
• My past and present success in penetrating accounts with new products that have little time on the market.
• My results in managing marketing teams and collaborating with other departments to achieve common goals.

Thank you for considering my background for this position, and I am highly motivated to share more detail of my background with you. Please reach me at (444) 444-4444 or [email protected] . Thank you for your consideration.

Showcase your work ethic

In marketing, you have to wear many hats and you’ll be expected to contribute from day one. So make sure to demonstrate a strong work ethic in your cover letter.

To do this, discuss any projects that required an incredible amount of effort and determination to complete. If possible, talk about how well you managed competing priorities as well as demonstrated professionalism under pressure. In addition, highlight the initiative that led to these accomplishments by using phrases like “when faced with…” or “through my actions…” rather than talking about what was done for you. Lastly, use action verbs such as “accomplished,” “succeeded,” “lead” and so on when discussing these accomplishments and contributions throughout the letter.

Show your analytical skills

When applying for a job as a marketing manager, you need to show how well you are able to analyze information and then present it in an effective way. So in your cover letter, be sure to include an example of how you have done this before. To do this, talk about specific instances where you analyzed data or market trends and then developed creative solutions that led to business growth.

Be personable

When applying for a job as a marketing manager, you need to make sure that you come across as the go-to marketing professional for this company. To do this, it’s important that you show your interpersonal skills and make an effort to connect with the hiring manager. This is where your cover letter comes in!

The more personable and warm your cover letter can be, the better! So tell a personal story about how you went above and beyond on one of your projects or describe how excited you are to learn more about their business if they decide to move forward with hiring you. By sharing some of these positive traits in your cover letter, not only will employers take notice but so will other employees within the company.

Proofread your cover letter

A marketing manager’s cover letter is crucial in showcasing their attention to detail and strong communication skills. This document will serve as the first impression for many hiring managers, so ensure you write one that is error-free.

Proofread your cover letter for spelling, grammar and punctuation errors. You can also ask a friend or acquaintance to read over your work for errors before submitting it. A well-written cover letter will help you land an interview with the hiring manager, so take the time to create one that is free of error.

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Marketing Manager cover letter example

Introduction of a marketing manager cover letter

Marketing manager cover letter body.

You’re a marketing whizz, with significant experience and success in strategic campaign management, data-driven decision-making, and team leadership. But, how do you communicate this message and encourage a hiring manager to invest in you?  

A compelling marketing manager cover letter is the answer. This—often underrated—document can pique the interest of a recruiter and convince them that you have the skill set to achieve all their marketing goals.

How can you get the right marketing mix and land your dream job? By presenting yourself as the product that the employer needs.

Marketing full text-only cover letter example 

Dear Mr. Yates,

I am writing to express my strong interest in the Marketing Manager position at Marks & Spencer, as advertised on your company website. With over eight years of experience in marketing and a proven track record of successful campaign management, I believe I would be a valuable asset to your team.

In my current role as Senior Marketing Executive at John Lewis in Leeds, I have developed and implemented strategies that increased customer engagement by 35% and boosted sales by 22% over the past two years. I have a particular passion for retail marketing and have always admired M&S for its innovative campaigns and commitment to quality.

My key strengths include:

• Digital marketing expertise, including social media management and SEO optimization
• Strong analytical skills, with experience in data-driven decision making
• Excellent team leadership and project management abilities

I am excited about the opportunity to bring my skills and experience to Marks & Spencer and contribute to your marketing initiatives. I would welcome the chance to discuss how I can add value to your team.

Thank you for your time and consideration. I look forward to hearing from you.

Yours sincerely,

Sadie Gibson

Sections of a marketing manager cover letter

When you’re launching a major marketing campaign, you’ll be focused on developing a plan to reach your target audience. The same goes for your marketing manager's cover letter. Having a plan in place in terms of format and structure will ensure you tick all the boxes.

Here are the key sections you need to cover:

• Cover letter header . List your essential contact information, including name, contact details, and LinkedIn URL, in a professional cover letter header.
• Greeting . Address the hiring manager by name, rather than using a less personalised approach such as the generic ‘Dear Sir or Madam.’
• Introduction . Grab the attention of a prospective employer with a powerful introduction that sets you apart from the crowd. Share your enthusiasm for the role.
• Body . Highlight your standout qualifications and contextualise your experience for the specific marketing manager role in the main (body) section of your cover letter.
• Conclusion . Summarise key points and reiterate your strong interest in working with the company. Include a call to action to encourage the hiring manager to get in touch.
• Signature . Wrap up with a professional sign-off, including your full name.

Your marketing manager cover letter should be short and sweet. Stick to a one-page cover letter that is concise, informative, and engaging to avoid the hiring manager zoning out.

Remember, the devil is in the details. Always give your cover letter a thorough review once you’ve finished writing to eliminate any potential errors. One of the top reasons recruiters reject candidates is because of poor grammar and spelling errors in application documents.

Writing a cover letter can be a daunting task. If you need some inspiration, check out our library of related marketing manager cover letter examples :

• Marketing cover letter
• Communications cover letter
• Digital marketing cover letter
• Manager cover letter
• Business analyst cover letter
• Speculative cover letter

Another great resource is our article on how to write a cover letter . This provides comprehensive information and details about preparing each section of the perfect cover letter. 

Once you’ve perfected your header and greeted the hiring manager, it’s time to move on and create a powerful intro that generates some interest.

Your cover letter introduction needs to convey your passion for marketing, your strong track record of success, and why you want to join the company. This is your initial pitch, so it needs to sell you as the marketing guru the company needs to hire.

When starting your cover letter , generate some interest by mentioning a notable achievement, anecdote, or providing a compelling backstory.  

Dear Mr Yates,

Holding over 10 years of marketing experience, including five years in leadership roles, it is with great interest that I submit my CV for the Marketing Manager position with Elevate. Recently shortlisted for the PRWeek UK Marketing Awards in the FMCG category and with a passion for digital marketing, I’m confident of my ability to excel in this role. 

Hope you’re well. I am writing to apply for the Marketing Manager role with Elevate. I’ve acquired significant experience and success in the field of marketing management, so feel ideally suited to this opportunity.

Highlighting relevant areas in which you have excelled in your marketing career to date is going to resonate much more with the employer than a generic, run-of-the-mill type introduction. For example, if you’ve been nominated or won a marketing award in your chosen sector, then this information should be front and centre in the opening sentences of your cover letter.

Aim to keep your introduction as concise as possible. You don’t need to go into the weeds here. This is more of a teaser to pique the reader's curiosity and encourage them to read on. Stick to two or three sentences that directly relate to the core goals or objectives of the job opening.

Follow this tried and tested formula when creating the body section of your cover letter: 

• Focus on your unique skills and experience in marketing management
• Demonstrate how you’ll be a great fit for company culture
• Summarise key points via a direct and impactful conclusion
• Wrap up with a persuasive call to action that compels the hiring manager to contact you

First body paragraph

Start strong with a first body paragraph that highlights your stellar marketing and leadership capabilities. Think of this like a compelling marketing campaign that encourages a customer to give your product or service a chance.

Here’s how you can present your skills and experiences in your marketing manager cover letter:

• Showcase your marketing achievements . Cherry pick accomplishments that are relevant to the job opening and demonstrate your industry expertise and leadership skills. Make sure to back these up with quantifiable information.
• Highlight specific marketing expertise . If you’re an expert in digital marketing, SEO optimisation, social media, or retail marketing then highlight these strengths. Use the job description as your guide as to which specific information to include.
• Analytical skills . Recall times when you’ve applied your strong analytical skills to make data-driven decisions and ensure positive outcomes for the organisation.
• Communication . Highlight your strong communication skills in action, including success communicating with cross-functional teams as well as engaging with clients and key stakeholders to manage expectations.
• Leadership . Mention your experience in project management and team leadership. From juggling multiple project tasks to high-quality standards, through to motivating marketing teams to achieve and exceed objectives.

Expand on your CV, but avoid repetition in your cover letter

Cover letters can feel like an add-on task, especially when you’ve channelled all your energy into creating a great marketing management CV. As such, it can be easier to just copy and paste content over from your CV and reword this a little.

Try to view your cover letter as a compliment to your CV, but not identical. Essentially, your CV is the bread and your cover letter is the butter.

Here are some strategies to help you expand and differentiate from your CV:

• Marketing is a creative field so sprinkle some personality in your cover letter by using engaging language and compelling stories. Just keep it professional.
• Elaborate on your key selling points, qualities, and potential in more detail.
• Refer to industry trends, opportunities, and challenges to demonstrate expertise.

Second body paragraph

Companies are looking for marketing professionals who are passionate about joining their organisation, so any opportunity to build rapport is one not to be missed. 

Researching the company website and social media platforms is a great way to connect your expertise to a company’s vision and values. You can then communicate this in your cover letter. 

For example, John Lewis states their core purpose as, ‘Working in partnership for a happier world,’ and breaks their core values into five key areas:

• Do right: Act with integrity and use judgement to do the right thing.
• All or nothing: Put everything we have into everything we do.
• Give more than you take: Put more in, so everyone gets more out.
• Be yourself. Always: Quirky, proud, and at our best when free to be ourselves.
• We not me: When we work together anything is possible.

Incorporating specifics from a company’s vision and values will ensure your cover letter hits the right note. For example, your strong work ethic and success in leading multidisciplinary marketing campaigns could strike a chord with many of the core values outlined in this example.  

Call to action & conclusion

The closing section of your cover letter needs to persuade the hiring manager to give you a shot at an interview. This is where you need to deliver a compelling end to your marketing manager cover letter and leave a lasting impression. 

Focus on the added value you can bring to your prospective employer. Reiterate your commitment to applying your skills and expertise to benefit future marketing initiatives.

Make sure to thank the employer for reviewing your application. This shows you respect their time and may improve your chances of an interview.

End with a confident call to action that invites the hiring manager to contact you about the next steps or schedule an interview.  

Sign off respectfully with a professional closing, such as ‘Sincerely,’ followed by your full name or typed signature. 

Key takeaways

A cover letter is an essential component of any job-winning application and provides the opportunity to position yourself as the best marketing manager for the job. 

Showcase your top-flight marketing skills, experience, and achievements, combined with your strong leadership capabilities throughout your marketing manager cover letter. Adopt a clear and professional format, then add a dash of personality for the perfect marketing mix.

Try our cover letter builder to commit your professional marketing career story to paper and boost your job interview prospects!

Free professionally designed templates

7 Entry-Level Social Media Manager Resume Examples for 2024

Creating an effective resume as an entry-level social media manager is key to breaking into the industry. This article provides strong resume examples and strategic advice. Learn about important keywords, formatting tips, and how to highlight relevant skills. Tailor your resume to attract attention and secure interviews.

• 27 Aug 2024 - 5 new sections, including 'Position your education strategically', added
• 27 Aug 2024 - 5 new resume templates, including Career Transition to Social Media Manager, added
• 25 Aug 2024 - Article published

  Next update scheduled for 04 Sep 2024

Here's what we see in the best entry-level social media manager resumes.

Use Numbers To Show Impact : Show impact by using numbers. Common metrics are increase engagement by 20% , reduce response time by 30% , grow followers by 10,000 , and boost click-through rates by 15% .

Include Relevant Skills : Include skills on your resume that you have and are mentioned in the job description. Some popular ones are SEO , content creation , Google Analytics , Hootsuite , and Photoshop . But don't include all of them, choose the ones you have and are mentioned in the JD.

Highlight Your Adaptability : Show you can adapt by using phrases like quick learner and adapt to new tools . This is good for a junior role.

use this maybe to have a resume upload button widget 1: yellow Here's a short quick tip / warning for people to include. If your symptoms get worse or do not improve after 1 day, go to a lower altitude if you can. Try to go around 300 to 1,000 metres lower.

widget 2: red / but not serious Here's a short quick tip / warning for people to include. If your symptoms get worse or do not improve after 1 day, go to a lower altitude if you can. Try to go around 300 to 1,000 metres lower.

helpful blue / but not serious Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include.

Entry-Level Social Media Manager Resume Sample

Find out how good your resume is.

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Get your resume scored

Want to know if your resume stands out for social media roles? Our resume scoring tool gives you a clear picture of where you stand. It checks how well your resume matches what recruiters look for in entry-level social media managers.

Upload your resume now. You'll get a free, unbiased review that shows your strengths and areas to improve. This feedback will help you create a resume that gets noticed in the competitive social media job market.

Position your education strategically

As you step into the social media world, your education often serves as the foundation of your expertise. Place your education section at the top of your resume if you have recently graduated or if you are still studying. This can help hiring managers quickly see your academic credentials related to social media and marketing.

When detailing your educational background, highlight any relevant courses or projects that show your skills in content creation or digital marketing. Always ensure that your most significant qualification is listed first. For instance, if you have completed a social media marketing course or have a relevant degree, put this information before any other educational details to draw attention to your field-specific training.

Include portfolio links

Many social media manager roles involve creativity and strategy. Include links to your portfolio or social media pages you have managed. This shows your hands-on experience.

Also, mention any achievements like follower growth or successful campaigns. These details can make you stand out to potential employers.

Junior Social Media Coordinator Resume Sample

Ideal resume length.

Keep your resume to one page. This shows you can communicate your most relevant experience and skills succinctly. When you are aiming for a social media manager role, employers expect you to be able to create content that is both engaging and concise. Your resume is your first chance to show you can do this.

Focus on your most recent achievements in social media, such as successful campaigns you've contributed to or content you've created that received a strong response. Skills that are crucial for this role, such as knowledge of social media trends and proficiency in analytics tools, should be highlighted early on. This will ensure that these key points catch the hiring manager's attention quickly.

Senior Social Media Manager Resume Sample

Showcase digital marketing skills.

To stand out as a social media manager, highlight any digital marketing skills. Include projects where you managed campaigns or increased online engagement.

Also, show that you can use tools like Hootsuite, Buffer, or Google Analytics. These skills are very important in managing and analyzing social media content.

Social Media Manager with E-commerce Specialization Resume Sample

Career transition to social media manager resume sample.

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