modello business plan b&b

Bed and Breakfast Business Plan Template

Written by Dave Lavinsky

Bed and Breakfast Business Plan

You’ve come to the right place to create your Bed and Breakfast business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Bed and Breakfast companies.

Below is a template to help you create each section of your Bed and Breakfast business plan.

Executive Summary

Business overview.

Walton House is a new bed and breakfast business located just outside of Omaha, Nebraska. It is a charming two-story rustic farmhouse that contains several rooms for guests to enjoy. Every room is decorated with pictures, adornments, and knick-knacks that transport guests to a simpler, more rustic time. The bed and breakfast will offer daily housekeeping, high-speed wifi, cable, and complimentary breakfast every morning.

Walton House is run and owned by Mary Walton. She inherited the house from her grandparents and decided to renovate it and run it as a bed and breakfast. Though Mary has never run a bed and breakfast before, she holds an MBA and has worked in upper management of several other small businesses. Therefore, she has an in-depth knowledge of the operations, marketing, and management sides of running a business.

Walton House will offer all of the standard bed and breakfast services, including daily room cleaning, cable TV, a free wireless network, and various other amenities. Additionally, the bed and breakfast will include complimentary breakfast every morning as well as free snacks all day long in the common areas.

Customer Focus

Walton House will primarily serve leisure travelers who seek comfort, basic amenities, and simplicity of services. We will target both Omaha residents who need a short getaway and travelers who are coming to Omaha for a short stay.

Management Team

Walton House is run and owned by Mary Walton. Before Mary took ownership of the house, it belonged to her grandparents and was transferred down through generations. Due to its rustic charm, Mary realized the house offered a great atmosphere that guests loved. Therefore, she decided to renovate the home and turn it into a bed and breakfast.

Though Mary has never run a bed and breakfast before, she holds an MBA and has worked in upper management of several other small businesses. Therefore, she has an in-depth knowledge of the operations, marketing, and management sides of running a business.

Success Factors

Walton House will be able to achieve success by offering the following competitive advantages:

• Location: Walton House’s location on the outskirts of Omaha adds to the rustic, rural feel that guests will enjoy. However, the city is still close enough to easily access the airport, tourist attractions, downtown, shopping, and restaurants.
• Business Amenities: Wi-fi throughout the bed and breakfast will make working remotely simple for business visitors.
• Management: Our management team has years of business and marketing experience that allows us to market and serve customers in the same manner as our most sophisticated competitors.
• Relationships: Having visited the community for a number of years, Mary Walton knows many of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for us to build the brand and awareness of the bed and breakfast.

Financial Highlights

Walton House is seeking $300,000 in debt financing to launch the bed and breakfast. The funding will primarily be used to pay for renovations. Funding will also be dedicated toward three months of overhead costs, including payroll and utilities. The breakout of the funding is below:

• Renovations: $150,000
• Three months of overhead expenses (payroll, utilities): $50,000
• Marketing costs: $50,000
• Working capital: $50,000

The following graph below outlines the pro forma financial projections for Walton House.

Company Overview

Who is walton house, walton house history.

Mary Walton incorporated Walton House as an S-Corporation on November, 202X. The bed and breakfast development operations are currently being run out of Mary Walton’s home office. Once the renovations are finished, all operations will run from Walton House.

Since incorporation, the company has achieved the following milestones:

• Developed the company’s name, logo, and website
• Found contractors to help renovate the home
• Taking bids from construction crews and electrical engineering firms
• Determined equipment leasing and financing requirements
• Began recruiting key employees with customer service or bed and breakfast experience

Walton House Services

Industry analysis.

The bed and breakfast industry has grown substantially over the past decade and is expected to continue that growth over the next several years.

This growth is due to several factors. First of all, when cities are flooded with tourists for special events, hotels often can’t keep up with demand. When hotels are out of rooms, travelers have to look elsewhere, with many heading to bed and breakfasts. Bed and breakfasts are a great option when hotels cannot accommodate an influx of tourists.

Secondly, hotels, Airbnbs, and other accommodations are becoming increasingly expensive, which prices out most travelers. Most travelers expect extra services if they are forced to pay higher prices, but this is a rare occurrence in hotels. Bed and breakfasts are moderately priced and offer more services and atmosphere than most hotels can provide.

Finally, many travelers don’t want to sit in a bland hotel room throughout their stay. They want an accommodation with more atmosphere, personality, and charm. Very few hotels offer this. However, this is exactly what makes bed and breakfasts unique. Every bed and breakfast location offers a unique charm and atmosphere that makes it a more enjoyable and personable experience for guests.

All of these factors have helped the bed and breakfast industry boom. With hotel and Airbnb prices continuing to rise and travelers wanting a more enjoyable and unique experience, bed and breakfasts will only continue to increase in demand.

Customer Analysis

Demographic profile of target market.

Walton House will primarily serve leisure travelers who seek comfort, necessary amenities, and simplicity of services. We will target both Omaha residents who need a short getaway and travelers from other locations that are coming to Omaha for a short stay.

In general, the market for the bed and breakfast segment tends to be relatively affluent and well-educated. The single largest segment which uses bed and breakfasts are guests on vacations/pleasure trips. These tend to be short weekend breaks to relieve work-related stress. Special events, such as weddings, are important revenue drivers. Therefore, we expect many of our customers to be travelers who are on vacation or coming to Omaha for a special event.

Customer Segmentation

We will primarily target the following three market segments:

• Locals looking for a simple getaway
• Leisure travelers
• Business travelers

Competitive Analysis

Direct and indirect competitors.

Walton House will face competition from other companies with similar business profiles. A description of each competitor company is below.

The Omaha Concourse Bed and Breakfast

The Omaha Concourse Bed and Breakfast is Omaha’s leading bed and breakfast and has been in business for 20 years. The bed and breakfast offers a wide array of services and amenities that you typically find at a bed and breakfast.

The Omaha Concourse also offers luxury amenities, many of which are not necessary for travelers, and charges a high price for those amenities ($200-300 per night). Additionally, this bed and breakfast does not offer wireless internet in sleeping rooms.

The Edgewater Bed and Breakfast

The Edgewater Bed and Breakfast has been in business for 15 years. The Edgewater Bed and Breakfast offers a variety of services and amenities, all typical of the bed and breakfast and hospitality industry. However, Edgewater is highly priced due to its waterfront location. Furthermore, Edgewater’s rooms are aging and in desperate need of renovation.

Doubletree Bed and Breakfast Omaha

Doubletree Bed and Breakfast Omaha has been in business for the past ten years and is part of the Hilton family of bed and breakfasts. This allows it to use centralized booking with Hilton and the Hilton loyalty points system. However, the Doubletree is not located in a convenient location, nor does it have nearly as many amenities and services as Walton House. Travelers will get more atmosphere and bang for their buck when they book with us.

Competitive Advantage

Walton House enjoys several advantages over its competitors. These advantages include:

Marketing Plan

Brand & value proposition.

The Walton House brand will focus on the company’s unique value proposition:

• Offering rooms suited for families and business travelers and services
• Providing a historic and rustic charm
• Offering an enchanting location on the outskirts of Omaha
• Providing excellent customer service

Promotions Strategy

The promotions strategy for Walton House is as follows:

Social Media

The Walton House will have Instagram, Twitter, and Facebook business profiles where Mary will post frequently about the bed and breakfast. The posts will have pictures of the house and provide information on upcoming special events nearby. The posts will be appealing with professional photographs and will engage customers with discount opportunities and special promotions.

Website & SEO Marketing

Mary will utilize the website and SEO to attract new customers. The website will be easy to navigate and provide all the information and pictures needed to show the house’s charm. The SEO strategy will also be managed to ensure that anyone searching “bed and breakfast near me” or “bed and breakfast Omaha” will see Walton House listed at the top of the Bing or Google search engine.

Advertising

Walton House will initially advertise on travel websites, which are frequently being used these days to book travel due to their ease of use and reviews. These travel websites may offer slight discounts or promotions to further incentivize travelers to book with Walton House.

Pre-Opening Events

Before opening the bed and breakfast, Walton House will organize pre-opening events designed for prospective national customers, local customers, and press contacts. These events will create buzz and awareness for Walton House in the area.

Walton House’s pricing will fluctuate based on the season and occupancy percentages using a computerized yield management system. However, pricing will always place the Walton House in the mid-range, below luxury offerings, and above bed and breakfasts and motels in the area. Customers will feel they receive great value when patronizing our bed and breakfast.

Operations Plan

Operation Functions:

The following will be the operations plan for Walton House.

• Mary will be the Owner of Walton House. She will be in charge of much of the operations and management aspects of the business.
• Mary is assisted by her cousin, Christine Walton. Christine has a background as a marketing manager, so she will be in charge of all the marketing efforts.
• Mary will also hire a small crew to help with cooking and cleaning the rooms every day.

Milestones:

Walton House expects to achieve the following milestones in the following six months:

11/202X          Hire contractors and start renovations

12/202X          Finish renovations

1/202X            Kickoff promotional campaign

2/202X            Hire and train initial staff

3/202X            Open Walton House

4/202X            Reach break-even

Financial Plan

Key revenue & costs.

The key revenue of Walton House will come from charging nightly rates for each guest that stays with us.

The major costs for the company will be the salaries of the staff and the cost of maintaining the bed and breakfast. In its initial years, the company’s marketing spending will be high as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of guests per month: 20
• Annual overhead costs: $20,000
• Average nightly rate: $100

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Bed and Breakfast Business Plan FAQs

What is a bed and breakfast business plan.

A bed and breakfast business plan is a plan to start and/or grow your bed and breakfast business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Bed and Breakfast business plan using our Bed and Breakfast Business Plan Template here .

What are the Main Types of Bed and Breakfast Businesses?

There are a number of different kinds of bed and breakfast businesses , some examples include: Home Stay, B&B, Country Inn, or Cottage.

How Do You Get Funding for Your Bed and Breakfast Business Plan?

Bed and Breakfast businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

This is true for opening a bed and breakfast business plan or a plan to grow an existing bed and breakfast.

What are the Steps To Start a Bed and Breakfast Business?

Starting a bed and breakfast business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Bed and Breakfast Business Plan - The first step in starting a business is to create a detailed b&b business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bed and breakfast business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bed and breakfast business is in compliance with local laws.

3. Register Your Bed and Breakfast Business - Once you have chosen a legal structure, the next step is to register your bed and breakfast business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bed and breakfast business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Bed and Breakfast Equipment & Supplies - In order to start your bed and breakfast business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bed and breakfast business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful bed and breakfast business:

• How to Start a Bed and Breakfast Business

Home » Business Plan » Business Plan per B&B e Affittacamere: Guida + Modello 2024

Business Plan per B&B e Affittacamere: Guida + Modello 2024

Benvenuto nella guida definitiva 2024 per sviluppare un business plan efficace per il tuo Affittacamere o B&B .

L’importanza di un Business Plan solido per attività di Affittacamere e Bed and Breakfast.

Se stai pensando di trasformare la tua passione per l’ospitalità in un’attività redditizia o desideri rinnovare e migliorare la tua attuale struttura ricettiva, sei nel posto giusto. In un settore in continua evoluzione come quello turistico, avere un business plan ben strutturato è più che mai essenziale . Questo non solo ti dà una direzione chiara e un percorso dettagliato per il successo, ma è anche un requisito fondamentale se stai cercando finanziamenti o vuoi impressionare potenziali investitori.

Il mondo degli affittacamere e dei B&B è unico: ogni struttura ha la sua storia, il suo carattere, e promette esperienze diverse ai suoi ospiti. Il tuo business plan non è solo un documento formale; è la narrazione del tuo sogno, il riflesso della tua visione e un piano dettagliato per realizzarlo. In queste pagine, ti guideremo attraverso ogni passaggio della creazione di un piano che non solo mette in luce le qualità uniche del tuo B&B, ma ti aiuta anche a navigare nel mercato, a definire il tuo pubblico target, e a impostare una strategia di marketing vincente .

Inoltre, per facilitarti il compito, ti forniremo un modello Excel personalizzabile . Questo strumento è progettato per aiutarti a gestire i tuoi dati finanziari in modo più efficace, consentendoti di concentrarti su ciò che ami di più: creare un’esperienza indimenticabile per i tuoi ospiti. Seguici in questo viaggio alla scoperta di come trasformare la tua passione in un business di successo!

Scarica i Modelli per Business Plan 2024 in Italiano che preferisci:

• Software Business Plan Free Excel (278Kb)
• Executive Summary Power Point (59Kb)
• Executive Summary PDF (152Kb)

Come posso personalizzare un modello di business plan per adattarlo alle esigenze della mia azienda?

Ci sono diversi modi per personalizzare un modello di business plan per adattarlo alle esigenze della tua azienda. Ecco alcuni suggerimenti:

• Definisci chiaramente la tua proposta di valore unica – Ciò che rende la tua azienda diversa dalle altre deve essere evidenziato nel tuo business plan. Questo aiuterà a distinguerti dai tuoi concorrenti e a mostrare ai potenziali investitori perché la tua azienda merita di essere finanziata.
• Adatta il modello di business plan alla tua industria – Il tuo business plan dovrebbe riflettere la realtà specifica del tuo settore. Ad esempio, se sei un’azienda tecnologica, potresti voler includere informazioni sulle ultime tendenze tecnologiche o sui brevetti che hai depositato.
• Personalizza le previsioni finanziarie – Le previsioni finanziarie sono una parte importante del business plan e dovrebbero essere personalizzate per riflettere le esigenze specifiche della tua azienda. Ad esempio, se la tua azienda sta cercando di ottenere finanziamenti per espandersi, dovresti includere previsioni di crescita che mostrino come i soldi saranno utilizzati per aumentare le vendite.
• Aggiungi informazioni sulla tua squadra – I membri del team della tua azienda sono un’importante risorsa che può essere utilizzata per convincere i potenziali investitori del tuo successo futuro. Assicurati di includere informazioni sui membri del team, sulle loro esperienze e sulle loro qualifiche nel tuo business plan.
• Personalizza il modello di business plan in base ai tuoi obiettivi – Il tuo business plan dovrebbe essere scritto con un obiettivo specifico in mente, come ad esempio ottenere finanziamenti o acquisire nuovi clienti. Assicurati che il tuo modello di business plan sia personalizzato per raggiungere il tuo obiettivo specifico.

Perché un Business Plan è Fondamentale per il tuo B&B o Affittacamere?

Descrizione dei vantaggi di avere un piano ben strutturato.

Un business plan ben congegnato è molto più di un mero documento: è il fondamento su cui costruire la tua impresa nel settore dell’ospitalità. Ecco perché ogni proprietario di affittacamere o B&B dovrebbe considerarlo un elemento imprescindibile:

Pianificazione e Obiettivi Chiari

Un business plan efficace ti guida nella definizione di obiettivi chiari e misurabili. Ti permette di impostare traguardi realistici, pianificare le azioni necessarie per raggiungerli e monitorare i progressi nel tempo. Questo processo aiuta a rimanere focalizzati, a identificare le priorità e a ridurre il rischio di distrazioni o deviazioni dal percorso previsto.

Comprensione del Mercato

L’ospitalità è un settore dinamico e altamente competitivo. Un’analisi approfondita del mercato, parte integrante del business plan, ti consente di comprendere le tendenze attuali, i bisogni dei clienti, e la posizione dei concorrenti. Questa conoscenza è cruciale per posizionare efficacemente il tuo affittacamere o B&B e per sviluppare strategie che rispondano alle esigenze del mercato.

Strategia Finanziaria Solida

La pianificazione finanziaria è il cuore del tuo business plan. Include la stima delle entrate, dei costi operativi, e del flusso di cassa. Una progettazione finanziaria accurata è essenziale per garantire la sostenibilità economica del tuo affittacamere o B&B e per attrarre investitori o ottenere prestiti bancari.

Fondamenta per il Marketing

Il tuo business plan include una strategia di marketing mirata, essenziale per distinguere la tua offerta in un mercato affollato. Questa sezione ti guida nella scelta dei canali di marketing più adatti, nell’ideazione di campagne pubblicitarie efficaci e nel raggiungimento del tuo pubblico target.

Preparazione per le Sfide

Gestire un affittacamere o un B&B comporta sfide impreviste. Un business plan ti prepara ad affrontare ostacoli come cambiamenti di mercato, problemi operativi o difficoltà finanziarie. Ti fornisce un piano di azione per superare questi ostacoli e per adattarti rapidamente alle nuove circostanze.

In sintesi, il business plan è il tuo alleato più prezioso: ti fornisce una mappa dettagliata per il successo, assicura che ogni aspetto della tua attività sia ben ponderato e ti prepara a gestire efficacemente la tua impresa di affittacamere o B&B.

Componenti Chiave di un Business Plan di Successo

Elenco e spiegazione delle sezioni principali di un business plan.

Realizzare un business plan per il tuo affittacamere o B&B comporta diversi passaggi strategici. Ecco una guida per creare un documento che ti aiuti a stabilire e raggiungere i tuoi obiettivi aziendali:

1. Ricerca e Analisi del Mercato

   – Identificazione del Pubblico Target: Definisci chi sono i tuoi ospiti ideali. Analizza le loro esigenze, preferenze e comportamenti di prenotazione.

   – Analisi dei Concorrenti: Esamina i tuoi concorrenti diretti. Comprendi i loro punti di forza e di debolezza e identifica opportunità di differenziazione.

   – Tendenze del Settore: Resta aggiornato sulle ultime tendenze nel settore dell’ospitalità, come le preferenze emergenti degli ospiti o le nuove tecnologie.

2. Definizione della Proposta di Valore

   – Caratteristiche Uniche: Elenca ciò che rende unico il tuo affittacamere o B&B, come la posizione, l’arredamento, i servizi esclusivi o l’esperienza complessiva.

   – Valori e Mission: Stabilisci i valori fondamentali del tuo business e la tua mission, che guideranno tutte le decisioni aziendali.

3. Pianificazione Operativa

   – Gestione Quotidiana: Descrivi come organizzerai la gestione quotidiana, dalla prenotazione alla pulizia, dalla manutenzione al servizio clienti.

   – Fornitori e Partner: Identifica i fornitori chiave e i potenziali partner, come agenzie di viaggio o fornitori locali, che possono migliorare l’offerta del tuo B&B.

4. Strategia di Marketing

   – Promozione e Branding: Sviluppa un piano per promuovere il tuo B&B. Include strategie digitali (come SEO, social media, email marketing) e tradizionali.

   – Strategie di Pricing: Definisci la tua politica di prezzi, tenendo conto dei costi, del valore percepito e della posizione nel mercato.

5. Piano Finanziario

   – Budget e Proiezioni: Elabora un budget dettagliato, con proiezioni di entrate e spese.

   – Analisi di Break-Even: Calcola il punto di break-even per determinare quando il tuo B&B inizierà a generare profitti.

   – Pianificazione del Flusso di Cassa: Gestisci il flusso di cassa per assicurare la liquidità necessaria per le operazioni quotidiane.

6. Piano di Crescita e Sviluppo

   – Obiettivi a Lungo Termine: Stabilisci obiettivi di crescita, come l’espansione dei servizi, il rinnovo delle strutture o l’apertura di nuove location.

   – Opportunità di Investimento: Identifica opportunità di finanziamento o investimento per supportare la crescita.

Attraverso questi passaggi, il tuo business plan diventerà uno strumento dinamico e vitale per guidare il successo del tuo affittacamere o B&B, fornendo una strada chiara verso la realizzazione dei tuoi obiettivi imprenditoriali.

Utilizzo del Modello Excel nel tuo Business Plan

Spiegazione del ruolo del modello Excel nel business plan.

L’integrazione di un modello Excel nel business plan del tuo affittacamere o B&B è una mossa strategica che porta efficienza e precisione nella gestione finanziaria. Vediamo come questo strumento può essere utilizzato in maniera efficace:

Gestione Finanziaria Dettagliata

   – Previsioni di Entrate e Spese: Utilizza il modello Excel per tracciare e prevedere entrate e spese. Ciò include costi operativi, investimenti, redditi da prenotazioni, e qualsiasi altra entrata o uscita finanziaria.

   – Analisi di Flusso di Cassa: Il modello può aiutarti a monitorare il flusso di cassa, assicurando che tu abbia sempre una chiara comprensione della tua liquidità e delle tue capacità finanziarie.

Pianificazione e Budgeting

   – Budget Annuali e Mensili: Stabilisci budget dettagliati per ogni aspetto del tuo B&B. Con Excel, puoi facilmente aggiornare e modificare il tuo budget in base alle esigenze e alle condizioni del mercato.

   – Proiezioni Finanziarie: Crea proiezioni finanziarie a lungo termine. Excel ti consente di simulare diversi scenari e di vedere come variazioni nelle prenotazioni o nei costi possono influenzare la tua attività.

Analisi e Reporting

   – Indicatori di Prestazione Chiave (KPI): Definisci e monitora KPI cruciali, come tassi di occupazione, revenue per available room (RevPAR), e costi operativi per camera.

   – Reporting: Utilizza Excel per generare report periodici che ti offrono insight preziosi sulle performance del tuo B&B, aiutandoti a prendere decisioni informate.

Gestione delle Risorse

   – Pianificazione delle Risorse Umane: Tieni traccia del personale, degli orari di lavoro, e dei costi del lavoro.

   – Gestione dell’Inventario: Monitora le scorte di beni come biancheria, prodotti per la pulizia, e articoli per la colazione.

Personalizzazione e Flessibilità

   – Adattabilità: Adatta il modello alle specifiche esigenze del tuo B&B. Aggiungi o rimuovi campi, personalizza le formule e adatta il layout secondo le tue preferenze.

   – Facilità di Uso: Anche se non sei un esperto di Excel, molti modelli sono intuitivi e facili da usare, con istruzioni e guide incorporate.

In conclusione, un modello Excel nel tuo business plan ti fornisce un controllo granulare e una visibilità completa sulla salute finanziaria del tuo affittacamere o B&B. È uno strumento fondamentale per gestire con successo la tua attività, permettendoti di concentrarti sulla qualità del servizio e sull’esperienza dell’ospite.

Strategie di Marketing Efficaci per Affittacamere e B&B

Approfondimento sulle migliori strategie di marketing specifiche per il settore ricettivo.

Il marketing è un aspetto cruciale per il successo di un affittacamere o B&B. Una strategia di marketing ben pianificata può aumentare significativamente la visibilità, attrarre più ospiti e costruire una solida reputazione. Ecco come sviluppare un approccio di marketing efficace:

Definizione del Tuo Brand

   – Identità Visiva: Sviluppa un’identità visiva forte e coerente, inclusi logo, colori e stile grafico, che rifletta la personalità e i valori del tuo B&B.

   – Storia del Brand: Racconta la storia del tuo B&B. Gli ospiti amano sapere ciò che rende unica la tua struttura, che sia la sua storia, la sua posizione o i tuoi valori personali.

Marketing Digitale

   – Sito Web Ottimizzato: Assicurati che il tuo sito web sia ottimizzato per i motori di ricerca (SEO), facile da navigare, e aggiornato con foto di alta qualità e descrizioni dettagliate delle camere e dei servizi.

   – Social Media: Utilizza i social media per costruire una comunità e interagire con i potenziali ospiti. Condividi storie, foto e offerte speciali.

Strategie di Comunicazione

   – Email Marketing: Implementa campagne di email marketing per mantenere i contatti con i clienti passati e potenziali, condividendo offerte speciali, novità e aggiornamenti.

   – Blog e Contenuti: Crea contenuti interessanti e utili che possano attrarre visitatori sul sito, come guide locali, eventi, o consigli di viaggio.

Collaborazioni e Partnership

   – Partnership Locali: Collabora con attività locali (ristoranti, guide turistiche, eventi) per offrire pacchetti e esperienze esclusive.

   – Agenzie di Viaggio e Piattaforme di Prenotazione: Stabilisci relazioni con agenzie di viaggio e piattaforme di prenotazione online per aumentare la visibilità.

Feedback e Gestione delle Recensioni

   – Incoraggiare le Recensioni: Incoraggia gli ospiti a lasciare recensioni positive su siti come TripAdvisor e Google. Le recensioni positive aumentano la credibilità e attraggono nuovi ospiti.

   – Gestione Attiva delle Recensioni: Rispondi a tutte le recensioni, positive o negative, in modo professionale e costruttivo.

Promozioni e Offerte Speciali

   – Offerte Stagionali: Crea offerte speciali o pacchetti per periodi specifici dell’anno per incentivare le prenotazioni durante la bassa stagione.

   – Programmi Fedeltà: Considera di avviare un programma fedeltà per incoraggiare i ritorni e la fidelizzazione dei clienti.

Implementando queste strategie di marketing, potrai aumentare la visibilità del tuo affittacamere o B&B, creare connessioni più profonde con gli ospiti e, in ultima analisi, guidare la crescita e il successo della tua attività.

Scarica il Modello Excel Gratuito per il Tuo Business Plan

Ti invitiamo a scaricare ora il modello Excel gratuito. È il primo passo verso una gestione più efficace e una pianificazione strategica del tuo affittacamere o B&B. Clicca [qui] per iniziare il tuo percorso verso il successo!

Questo modello è uno strumento fondamentale per semplificare la gestione finanziaria, permettendoti di concentrarti su ciò che conta davvero: offrire un’esperienza eccezionale ai tuoi ospiti e far crescere la tua attività nel settore dell’ospitalità.

Esempio completo di business plan per un bed and breakfast

Business Plan per Bed and Breakfast: “La Dolce Vita”

– Entrate :

  – Camere: 10 camere a 100€/notte, 60% di tasso di occupazione, 365 giorni = 219.000€

– Uscite :

  – Affitto/Ipoteca: 24.000€/anno

  – Stipendi (staff): 36.000€/anno

  – Utilità e Manutenzione: 12.000€/anno

  – Marketing e Pubblicità: 10.000€/anno

  – Assicurazioni e Licenze: 5.000€/anno

  – Rifornimenti e Pulizie: 15.000€/anno

  – Altri Costi (amministrazione, imprevisti): 8.000€/anno

– Profitto Netto : 109.000€ (Entrate – Uscite)

– Incremento Entrate: +5% (migliore marketing e fedeltà dei clienti)

– Incremento Uscite: +3% (aumento costi)

– Profitto Netto : 115.730€

– Incremento Entrate: +7% (espansione del mercato, recensioni positive)

– Incremento Uscite: +4%

– Profitto Netto : 124.596€

– Incremento Entrate: +10% (eventi speciali, pacchetti turistici)

– Incremento Uscite: +5%

– Profitto Netto : 137.365€

– Incremento Entrate: +10% (riconoscimenti di qualità, partnership)

– Profitto Netto : 151.102€

Stima dell’investimento iniziale :

Stimare l’investimento iniziale per avviare un bed and breakfast dipende da vari fattori, tra cui la località, le dimensioni della struttura, il livello di ristrutturazione richiesto e l’arredamento necessario. Questa un’ipotesi basata su un B&B di medie dimensioni:

Acquisto o Affitto della Proprietà :

   – Acquisto: Supponiamo un costo medio di 300.000€ per un immobile in una buona posizione.

   – Affitto: Se l’opzione è l’affitto, questo costo sarà escluso dall’investimento iniziale e considerato nelle spese operative annuali.

Ristrutturazione e Aggiornamenti:

   – Stimiamo un costo di 50.000€, che può variare notevolmente a seconda delle condizioni della proprietà e del livello di ristrutturazione richiesto.

Arredamento e Decorazioni:

   – Stimiamo 30.000€ per l’arredamento di 10 camere e spazi comuni, inclusi letti, armadi, decorazioni e arredamento per le aree comuni.

Attrezzature e Forniture:

   – Per la cucina, biancheria, articoli per la pulizia e altre forniture iniziali, stima di 20.000€.

Sito Web, Marketing e Materiale Promozionale Iniziale:

   – Stima di 10.000€ per la creazione di un sito web professionale, materiali promozionali e una campagna di marketing iniziale.

Licenze, Permessi e Assicurazioni:

   – Costi iniziali stima di 5.000€.

Capitale di Riserva:

   – Fondo per coprire le spese operative per i primi mesi, stima di 25.000€.

Totale Investimento Iniziale:

– Acquisto Proprietà: 300.000€

– Ristrutturazione: 50.000€

– Arredamento: 30.000€

– Attrezzature e Forniture: 20.000€

– Marketing e Sito Web: 10.000€

– Licenze e Assicurazioni: 5.000€

– Capitale di Riserva: 25.000€

Totale : 440.000€ (senza l’acquisto della proprietà, l’investimento iniziale sarebbe 140.000€)

Questo esempio di business plan fornisce una struttura di base per pianificare e prevedere le finanze di un B&B. È essenziale personalizzare questi dati in base alla tua ricerca di mercato, ai costi specifici della tua area e alle tue strategie di business uniche.

• tutti i Programmi
• Business Plan
• Budget software excel
• Analisi di Bilancio
• Liquidità Aziendale
• Equilibrio Finanziario
• Valutazione Aziendale
• Criticità Aziendali
• Bilancio Intangibile
• Business plan per Start Up
• Start Up Innovative
• Guida DSCR 2023
• Software DSCR Excel

Win guests & investors: the ultimate B&B business plan guide (plus free template)

• By Ned --> Ned
• 30th April 2024
• Expert advice

Thinking of transforming your charming space into a thriving bed and breakfast? Running a B&B can be an incredibly rewarding experience, allowing you to connect with guests from all around the world while sharing your local expertise. However, it’s also a serious business endeavour that requires careful planning and preparation. 

Whether you're a seasoned hospitality pro or a complete newcomer, a well-structured bed and breakfast business plan is your key to success. At Touch Stay, we know the importance of guest experience, and that starts with a solid foundation for your B&B. This comprehensive guide equips you with everything you need to write a winning B&B business plan and turn your dream into reality. 

We'll also provide a free downloadable template and a detailed bed and breakfast business plan checklist to help you get started. But first, let's explore why a B&B business plan is crucial… 

• Why a B&B business plan matters
• The essential B&B business plan template

Free B&B business plan template and checklist

Why a b&b business plan matters: a breakdown.

Beyond securing funding, a B&B business plan offers a roadmap for growth and long-term success. Here's how:

1. Clarity and focus: writing your plan forces you to really define your B&B. This means getting clear on:

• Unique selling points (USPs): what makes your B&B stand out from the competition? Is it an historic mansion, a stylish city apartment, or a pet-friendly atmosphere?
• Target market: who are your ideal guests? Are you targeting families, romantic getaways, or outdoor enthusiasts?
• Financial goals: how much revenue do you need to generate? What's your profit target?

By getting clear on these aspects from the start, you can ensure your B&B is heading in the right direction.

2. Funding: if you need financial backing to get your bed and breakfast off the ground, a well-written B&B business plan is essential. It acts as a persuasive document for lenders and investors by:

• Showcasing potential: your plan lays out the potential profitability of your B&B, with realistic projections and a clear strategy for success.
• Inspiring confidence: a well-structured plan demonstrates your professionalism and commitment to making your B&B a thriving business.

This can make a big difference in securing the funding you need.

3. Roadmap for growth: your B&B business plan isn't a static document. It's a living roadmap that should evolve with your B&B. Here's how it helps:

• Decision-making: when faced with challenges or new opportunities, your plan provides a framework for making informed decisions that align with your overall goals.
• Navigating challenges: the hospitality industry is dynamic. Having a clear plan helps you anticipate and navigate unforeseen obstacles that may arise.

By keeping your plan updated and referring to it regularly, you can ensure your B&B stays on track for long-term success.

The essential B&B business plan template: a deep dive

Your bed and breakfast business plan is like a blueprint for success. It outlines your vision, defines your strategies, and demonstrates the financial viability of your dream. Here's a detailed breakdown of the key sections you should include:

1. Executive summary:

This is your elevator pitch for your B&B. It should be a concise (typically 1-2 pages) overview that grabs the reader's attention and summarises the key points of your entire plan.

• Briefly introduce your B&B, its location, and its unique selling points (USPs). What makes your B&B stand out from the competition?
• Highlight your target market and the guest experience you aim to create.
• Briefly summarise your financial projections and future potential for growth.

2. Company description:

Dive deeper into the heart and soul of your B&B.

• Describe your property – its architectural style, historical significance (if applicable), and the number of rooms and amenities offered.
• Explain your B&B's theme or atmosphere. Are you a cosy country retreat, a luxurious urban escape, or something else entirely?
• Showcase the unique experiences you offer guests. Do you specialise in gourmet breakfasts, themed activities, or personalised local recommendations?

3. Market analysis:

Understanding your market landscape is crucial for success. Here's what to include:

• Who is your ideal guest? Define their demographics (age, income, interests) and psychographics (travel style, preferences).
• Competitor analysis: research other local B&Bs and similar accommodation. Analyse their strengths and weaknesses, pricing strategies, and target audience. How will you differentiate your B&B from them?
• Industry trends: stay informed about current trends in the B&B industry . Is there a growing demand for eco-friendly accommodation, pet-friendly stays, or unique experiences?
• Pricing strategy: determine your room rates based on competitor analysis, local market trends, and your B&B's unique offerings.

4. Marketing plan:

Now it's time to map out your strategies to attract your ideal guests.

• Booking channels: list the platforms you'll use to attract bookings. This might include your own website, online travel agencies (OTAs) like Airbnb or Booking.com, or direct marketing through local partnerships.
• Online presence: develop a strong online presence through a user-friendly website that showcases your B&B's charm and amenities, and is optimised for people searching for accommodation in your location. 
• Digital marketing : use social media platforms like Instagram or Facebook to connect with potential guests and share engaging content. Which social media channels you choose for your B&B will depend on which ones research tells you your ideal guests use most.

5. Management team:

Showcase the expertise behind your B&B. Briefly introduce yourself and any key team members, highlighting:

• Your hospitality experience: detail your background in hospitality, relevant skills, and passion for creating exceptional guest experiences.
• Team qualifications: if you have staff (housekeepers, chefs), mention their relevant experience and qualifications.

6. Operations plan:

This section outlines the day-to-day operations of your B&B, ensuring a smooth and seamless guest experience.

• Guest services: detail your check-in/check-out procedures, housekeeping standards, and guest communication protocols.
• Breakfast operations: outline your approach to breakfast service. Will you offer a self-serve continental breakfast, a hot breakfast cooked to order, breakfast room service, or themed breakfast options?
• Amenities and services: list the amenities you offer, like laundry services, in-room massages, or bicycle rentals. Explain how guests will access these services.

Touch Stay provides digital guidebooks designed specifically for B&Bs. Check out how The Maitland Manor Bed & Breakfast and Silverbow Inn use theirs to share essential info and local recommendations to ensure their guests have the best stay possible.

7. Financial projections:

Demonstrate the financial viability of your B&B here. It should be realistic and backed up by research.

• Startup costs: list all the one-time expenses required to launch your B&B, including furniture, renovations, permits, and marketing materials.
• Operational costs: detail your ongoing operational expenses like utilities, property taxes, supplies, and staff salaries.
• Revenue forecast: project your expected revenue based on occupancy rates, room rates, and any additional income streams like gift certificates or event space rentals.
• Profitability analysis: show how your projected revenue compares to your expenses, indicating your expected profitability over a set period (typically 3-5 years).

Ready to dive in? We've created a downloadable bed and breakfast business plan template along with a comprehensive B&B checklist to ensure you don't miss a single detail. These resources will guide you through each section of the plan.

Enter your details to receive your free bed and breakfast business plan template and checklist.

Touch Stay: your partner in B&B success

Starting your own bed and breakfast requires passion, planning, and this vital business plan document. By clearly defining your B&B’s value proposition, operations, finances, and more, you’ll be setting yourself up for startup success and delighted guests for years to come. 

At Touch Stay, we believe in empowering B&B hosts to create exceptional guest experiences. Our digital guidebooks for B&Bs provide guests with all the information they need at their fingertips. This frees you up to focus on what you do best – offering warm hospitality and creating a memorable stay.

Start a free 14-day trial with Touch Stay and create your B&B guidebook today

Written by Ned

Ned has clocked up over 11 years in digital marketing and comms, with a strong focus on creating engaging content for a range of brands and agencies. When he’s not writing, he can be found digging for records, peering through his telescope at the night sky, or onboard his local lifeboat where he volunteers as a crewmember.

Related Articles

• Sample Business Plans

Bed And Breakfast Business Plan

If you are a people person who enjoys cooking and cleaning and is fond of historic and elegant houses, a bed and breakfast business would be perfect for you.

A bed and breakfast business not only allows you to work for yourself, but also to challenge your creative side. You get to pick the decor, the food menu, the serving style, and everything that’ll make you stand apart from the others.

Industry Overview

The bed and breakfast industry stood at a market value of 1.65 bn dollars at the beginning of 2021 and is picking up pace after being hit by the COVID-19 pandemic. Hence, with a lesser number of competitors now is the right time to enter the industry.

However, to know what you are getting yourself into, you need a well-written business plan. Also, planning your business well in its initial stages saves you from a lot of troubles later on.

Read on to find out how a business plan can help you and how to write one.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

How can a bed and breakfast business plan help you?

Writing a business plan before starting a bed and breakfast business can help you in managing your finances and budget better. It’ll also help you understand what your targeted client base expects out of you, it would also help you select the right location, formulate a good marketing strategy, and cater to the needs and demands of your customers better.

It can also help you steer clear of roadblocks and avoid hiccups in your business journey.

Moreover, it can make navigating through your daily business activities and your business milestones easier.

How to write a bed and breakfast business plan?

Though writing a business plan might seem intimidating at first, it doesn’t have to be. You can easily write a well-rounded business plan through a premade template or through a business plan software that’ll help you in every step of writing your business plan.

Apart from that, a good business plan focuses on every facet of your business and has clear and flexible goals and strategies. In the following section, we’ll discuss all the things you can include in your business plan to make it a good one.

Bed and breakfast business plan outline

This is the standard bed and breakfast business plan outline which will cover all important sections that you should include in your business plan.

• Customer Focus
• Management Team
• Keys to Success
• Financial Overview
• Who is The Manola Inn?
• Manola Inn’s History
• Manola Inn’s Services
• Bed and Breakfast Design
• Industry Statistics & Trends
• Geo-graphics
• Demographics
• Vacationers
• Honeymooners
• Service Business Analysis
• Profile of Target Market
• The U.S. Leisure Travel Market
• The U.S. Business Travel Market
• International Tourists
• The Madison Concourse Bed and Breakfast
• The Edgewater Bed and Breakfast
• Doubletree Bed and Breakfast Madison
• Competitive Pricing
• Competitive Advantage
• The Manola Inn Brand
• Phone Prospecting
• Public Relations
• Advertising
• Ongoing Customer Communications
• Pre-Opening Events
• Pricing Strategy
• Administrative Functions
• Bed and Breakfast Services
• Hiring Plan
• Revenue and Cost Drivers
• Capital Requirements and Use of Funds
• Key Assumptions & Forecasts
• Income Statement (5 Year projections)
• Balance Sheet (5 Year projections)
• Cash Flow Statement (5-Year projections)

What to include in a bed and breakfast business plan?

Several sections can make your business plan a well-rounded one. The major ones are as follows:

1. Executive summary

This document forms the first section of your business plan. It is useful while explaining your business ideas to your investors and can get you funded if written properly.

The executive summary section consists of the following sub-segments:

• Objectives : This segment would cover the objectives or the goals you wish to accomplish with your business.
• Business Overview : This section provides an overview of every aspect of your business.
• Key to success : In this section, you should mention practical reasons why you believe your business would be a successful one.

2. Customer Analysis

The customer analysis section helps you in knowing your target market better. It not only provides you with a detailed description of your customer base but also helps you in formulating marketing strategies surrounding them.

It can be broken down into the following subsections:

• Profile of target market : In this section, include details about your target audience like their preferred holiday destinations, their food habits, leisure activities that they prefer, etc.
• Customer segmentation : This segment helps you know the needs and preferences of different groups of customers and how to serve them better as per their differences.

3. Competitive Analysis

In this section, include a detailed analysis of your competitors, ranging from who they are to what they are doing and how your business stands apart from theirs.

Include the following subsegments in this segment:

• Direct and indirect competitors : Make a list of all your direct competitors, like the other B&Bs, and indirect competitors like inns, motels, hotels, etc.
• Competitive Advantage : In this section include all the advantages you have over your competitor including better or more accessible location, better customer reach, better services, etc. This will help you find your USP.

4. Marketing Plan

For your business to succeed, people need to know it exists. Hence, a marketing plan is a crucial part of your business. It would consist of a market analysis followed by an advertising strategy.

5. Operations Plan

This section is crucial especially for a B&B as it helps you plan your daily activities from how you would manage your customers to business milestones like expanding your services, growing to a certain size, etc.

6. Financial Plan

Having a good financial plan can help your business stay afloat during difficult times and earn maximum profits when the market condition is good. It can be broken down into the following segments:

• Revenue and cost drivers : Include the aspects that generate revenue and the ones that incur costs, so you can manage them better to reduce costs and increase revenue wherever possible.
• Capital requirements and use of funds : in this section list down the capital requirements of your business and the sources you can acquire funds from.
• Projected profits : In this section, include the short-term and long-term profits your business would make according to your calculations.

Download a sample bed and breakfast business plan

Need help writing your business plan from scratch? Here you go;  download our free bed and breakfast business plan pdf  to start.

It’s a modern business plan template specifically designed for your bed and breakfast business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Bed and breakfast business plan summary

In conclusion, with the right amount of planning and thorough execution, a bed and breakfast business can be extremely profitable.

After  getting started with Upmetrics , you can copy this bed and breakfast business plan example into your business plan and modify the required information and download your bed and breakfast business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

Related Posts

Restaurant Business Plan

Fast Food Restaurant Business Plan

Guide on Writing Business Plan for Investors

Business Location Selection Process

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Turn your business idea into a solid business plan

Explore Plan Builder

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Modello business plan B&B: 12 passi verso il successo

La decisione di investire in proprietà da convertire in bed & breakfast non si prende dal giorno alla notte. Ci sono moltissimi fattori da prendere in considerazione che possono influenzare la decisione finale riguardo l’avviare o meno un’impresa in questo settore in crescita.

Verosimilmente, i contributi più preziosi arrivano dal lavoro preliminare di creazione di un piano aziendale strategico, fatto ad hoc per il B&B , molto prima di consegnare il deposito o ricevere le chiavi. Sviluppare un business plan credibile per affitti brevi o brevissimi ti aiuterà ad identificare i rischi ancora prima di investire, e quindi ti permetterà di determinare le probabilità di successo della tua impresa .

Non vedi il modulo per scaricare il nostro business plan per b&b? Clicca qui .

In questo articolo daremo un’occhiata a cosa sia un business plan e ai 12 principali aspetti che devono esservi inclusi affinché la tua attività di B&B sia un successo.

Che cos’è il business plan di un B&B?

Un business plan è un sistema complessivo di regole, strutture e obiettivi che ti aiuta a fare le corrette valutazioni e a prendere le giuste decisioni per la tua nuova impresa e il suo sviluppo futuro. È praticamente un documento programmatico, attraverso il quale puoi identificare i tuoi obiettivi e stendere un piano d’azione .

Creare un business plan, non solo ti permetterà di definire la strategia attraverso la quale gestire l’attività, ma diventerà un utile strumento di riferimento da controllare di tanto in tanto per essere sicuri di procedere nella giusta direzione. Per aiutarti, ecco una serie di indicazioni per permetterti di creare un esempio business plan B&B.

Perché mi serve un business plan per avviare un B&B?

Perché quindi dovrei creare un business plan per la mia attività di B&B? È preferibile avere un business plan ancor prima di investire in una proprietà , in modo da poter giudicare accuratamente se si tratta di un buon investimento e di un’iniziativa imprenditoriale che possa portare dei frutti.

Per gestire un’attività in maniera finanziariamente efficiente dovrai riuscire a comprendere le potenzialità, i rischi, i punti di forza e di debolezza della tua attività, riuscendo così ad aver chiaro in mente come procedere e come gestire nel migliore di modi le tue proprietà, i tuoi immobili e il tuo (o i tuoi) B&B , magari gestito con un channel manager per case vacanza .

Non sei tu a metterci direttamente il capitale? A maggior ragione, la persona alla quale ti affiderai per ricevere il denaro necessario avrà bisogno di sapere che possiedi un business plan ben definito in termini di obiettivi, calcoli e tempistiche.

Che cosa dovrebbe includere il business plan per il mio B&B?

Per quelli che si avventurano in questo tipo di attività per la prima volta, sapere che cosa includere nel proprio business plan può essere un po’ arduo.

Vogliamo rendere le cose semplici agli imprenditori di B&B in erba, quindi di seguito troverai un elenco dei 12 punti principali da includere nel pdf business plan B&B gratis che ti aiuteranno ad avere successo.

Seguendo questi consigli e suggerimenti, e affiancandoli al template gratuito per la realizzazione del tuo business plan B&B pdf che potrai scaricare all’inizio e alla fine dell’articolo, sarà un gioco da ragazzi. Passo dopo passo avrai un business plan perfetto, in grado di darti una panoramica di potenzialità, punti di forza e debolezza della tua attività .

1. Sintesi esecutiva

La sintesi esecutiva è una breve introduzione riassuntiva dell’impresa (il B&B nel tuo caso) e dei servizi che offre. In questo modo chiunque, leggendo la prima pagina del tuo piano, capirà a colpo d’occhio di cosa si tratta.

Nota: questa è di solito l’ultima parte che andrai a compilare, è proprio il caso di lasciare il meglio alla fine!

2. Analisi dell’impresa

In questa sezione dovrai dettagliare la Proposta di Vendita Unica (Unique Selling Proposition o USP) della tua nuova impresa di B&B, delineando le sue caratteristiche e le offerte esclusive che verranno immesse nel mercato esistente. Ogni B&B è unico e possiede caratteristiche e peculiarità che lo distinguono da tutti gli altri.

Delineale e mettile per iscritto. Ti aiuteranno ad avere un’idea più chiara e precisa delle potenzialità e del valore del tuo immobile .

3. Analisi del settore

Qui entrerai nel contesto del settore in cui stai cercando di affermarti, spiegando alcuni dei fattori chiave riguardo le tendenze attuali e le prospettive future .

Definire gli obiettivi è una parte fondamentale della pianificazione aziendale; per far questo è necessario analizzare minuziosamente la propria industria e il proprio settore, cercando di comprendere chi sono i competitor e i potenziali clienti , in modo da riuscire a superare i primi e acquisire i secondi.

4. Analisi dei clienti

I tuoi clienti, o meglio, i tuoi ospiti, sono coloro che ti permetteranno di guadagnare, per cui è importantissimo che tu impari a conoscerli , a saperli capire e a puntare su di loro nella maniera più adeguata.

Nel tuo modello business plan B&B gratis, accertati di creare diversi profili di potenziali clienti sulla base delle tipologie di ospiti che vorresti attrarre. Questa specie di “prototipi” verranno utilizzati costantemente in tutti gli aspetti della tua impresa, per aiutarti a incrementare le prenotazioni.

5. Analisi competitiva

Oltre a doverti concentrare sulla tua impresa, un altro scopo del piano aziendale sarà quello di svolgere una ricerca sulla concorrenza. Da’ un’occhiata al settore per trovare i tuoi concorrenti diretti e analizzarli, in modo da capire come far prosperare la tua attività.

Copiare gli altri non è mai corretto e non ti porterà nessun risultato. Prendere ispirazione dagli altri è invece un’ottima strategia. Cerca di comprendere cosa funziona nell’attività dei tuoi concorrenti e cosa invece pensi sia una loro debolezza.

Fa’ tue le cose positive ed evita quelle negative. Replica a tuo modo (usando la tua personalità e le tue idee) ciò che ritieni valido e scarta invece quello che non funziona .

6. Piano operativo del modello business plan B&B

Il piano operativo è abbastanza semplice : si tratta di una panoramica su come intendi gestire la tua nuova impresa . Racchiuderà elementi come l’eventuale assunzione di personale, gli standard stabiliti, il modo per tenere sotto controllo l’inventario e altri aspetti amministrativi .

Metti tutto per iscritto: qualunque cosa pensi ti possa servire per la gestione della tua attività, è bene che sia nero su bianco. Si tratta di uno dei requisiti fondamentali per il business plan di un B&B di successo!

7. Piano marketing

Spiega quali strategie ritieni migliori per rivolgerti al tuo pubblico, in modo da massimizzare le prenotazioni. Considera azioni di marketing sia online che offline , così come qualsiasi altra campagna o promozione che pensi di gestire esternamente.

Pensi che i social network, Instagram o Facebook possano funzionare e facciano al caso tuo? Preferisci far leva sul traffico organico ottenuto attraverso una strategia di SEO? Oppure vuoi creare il tuo sito web per B&B ?

Ogni attività deve avere un suo focus principale. Identifica il tuo e sarai sempre un passo avanti agli altri!

8. Piano di distribuzione

Per tutti i nuovi proprietari di un B&B, la presenza sulle OTA (online travel agencies, agenzie viaggi online) maggiormente riconosciute e sui siti di annunci è essenziale per ottenere prenotazioni. Il tuo piano di distribuzione dovrà entrare nel merito dei canali attraverso i quali pensi di pubblicizzare l’attività , i loro costi e la loro gestione.

Suggerimento: potresti aver bisogno di un channel manager. Di cosa si tratta? Il channel manager è un sofware che permette di gestire l’offerta e la disponibilità delle camere in tutti i canali OTA contemporaneamente, e che quindi evita errori, prenotazioni doppie, ecc. Cerchi un consiglio? Lodgify offre un channel manager economico e intuitivo per aiutarti a gestire le prenotazioni della tua casa vacanze.

9. Piano di gestione delle entrate

Comprende informazioni sui prezzi che prevedi di far pagare per il tuo B&B, assieme a qualsiasi dettaglio su tariffe o strumenti di gestione.

Ogni attività che voglia avere successo ha bisogno di una pianificazione oculata, dove nel lungo periodo i costi non dovranno mai superare i ricavi.

10. Piano finanziario

Pensa a come finanzierai questa tua nuova impresa: sarà autofinanziata o stai pensando di chiedere un prestito?

Crea un elenco con le previsioni di spesa e i possibili guadagni nei primi cinque anni. La stabilità finanziaria è la chiave per il prosieguo di un’attività che riesca a generare profitti senza mai andare in perdita.

11. Punti chiave e futuro dell’impresa

Spiega chiaramente quali sono i tuoi piani e obiettivi, oltre ai i punti chiave per arrivare al tuo target . In questo modo avrai un punto di riferimento durante tutto il processo per assicurarti di essere sulla strada giusta.

Definisci gli obiettivi a breve e lungo termine e per ognuno di essi metti nero su bianco le modalità con le quali pensi di raggiungerli.

12. Appendice

Per mantenere il più organizzato possibile il business plan B&B gratis, puoi includere qualsiasi documento di ulteriore approfondimento come appendice. Questo farà sì che le informazioni fondamentali del tuo piano siano ben dettagliate. Adesso passiamo al nostro esempio business plan B&B che ti aiuterà a cominciare.

Esempio business plan B&B

Se vuoi avere maggiori informazioni su cosa includere nel tuo business plan, abbiamo preparato una guida che ti aiuterà a dare risposta a tutte le domande che dovrai necessariamente porti nel momento in cui deciderai di addentrarti in un’avventura come questa.

Ecco il nostro esempio di modello business plan B&B PDF! Scaricalo gratuitamente inserendo la tua email qui sotto.

eccellente il vostro sito grazie per fornirci informazioni utili

eccellente grazie per i suggerimenti

Lascia un commento Annulla risposta

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *

Salva il mio nome, email e sito web in questo browser per la prossima volta che commento.

Ready to take more direct bookings?

No set up fees, no credit card details, no obligation. Try Lodgify free for 7 days.

• Business plans

Bed and Breakfast Business Plan Template

Used 4,872 times

Use a complete bed and breakfast business plan template to set up your business for growth and success.

e-Sign with PandaDoc

Created by:

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

Prepared for:

​ [Recipient.FirstName] [Recipient.LastName]

​ [Recipient.Company] ​

Executive Summary

​ [Sender.Company] , located at [Sender.StreetAddress] [Sender.City] [Sender.State] [Sender.PostalCode] , is a new, small B&B focused on providing rooms with a clean and modern character that is attractive to leisure visitors to the area.

The Company’s rooms will feature modern furniture, high-end technology, and modern accessories. What makes [Sender.Company] unique is (Add your USP).

​ [Sender.Company] will offer all of the standard B&B services, including daily room cleaning, free local calls, cable TV, a free wireless network, and various other amenities. The B&B will also include a restaurant lounge serving breakfast, lunch, and dinner, as well as Afternoon Tea and Cocktails.

​ [Sender.Company] will primarily serve leisure travelers who seek comfort, necessary amenities, and simplicity of services. In general, the market for the B&B segment tends to be relatively affluent and well-educated.

(Enter notable statistics of the industry in your area).

Business Description

Since incorporation, the company has achieved the following milestones:

Found site location and signed the land deed purchasing rights to the land.

Developed the company’s name, logo, and website located at (Enter website address).

Hired an architecture firm to create a blueprint of the B&B.

Determined equipment leasing and financing requirements.

Began recruiting key employees with experience in the B&B industry.

​ [Sender.Company] will develop a 20,000-square-foot bed and breakfast with key elements that will include the following:

Upper and Lower Floors with 18 single rooms

2 Studio Apartment Rooms

Restaurant Lounge

​ [Sender.Company] plans to be open seven (7) days a week, 24 hours a day, to take care of all guests’ inquiries and issues as they may arise. As demand dictates, we may extend or reduce our services and hours.

Mission Statement

Through our business activities, [Sender.Company] hopes to achieve the following goals to achieve success with our bed and breakfast:

(List goal)

The following are a series of steps that lead to our vision of long-term success goals mentioned in the section above.

Step 1: (List step)

Step 2: (List step)

Step 3: (List step)

​ [Sender.Company] expects to achieve the below milestones in the following (Enter number) months:

​ [Sender.Company] will serve the leisure travel market of (Enter location) and its immediate surrounding area.

The market we serve is value-conscious and has a desire for high comfort and basic amenities geared towards family and comfort travel.

(Add other relevant statistics related to your unique audience).

The demographic profile of the target market can be seen below:

We will primarily target the following market segments:

(List the market segments your bed and breakfast will target.)

​ [Sender.Company] directly or indirectly competes with all B&Bs within the local area. Competition will come from inns, motels, and hotels. However, recent statistics shows that the biggest competitor to mid-level bed and breakfasts are midscale and upscale hotels.

The strengths that will set [Sender.Company] apart from competitors include:

(List strengths)

Below is [Sender.Company] ’s initial service offerings and amenities provided.

Single Rooms

Studio Apartment-style VIP Rooms for long-term stays

Two double beds or one queen bed

Modern bathroom

Daily cleaning

(Add facilities)

Studio Apartment Style VIP Rooms

Sitting room area with workspace, couch, and TV.

California king bed

1 Luxury bathroom with jacuzzi and shower

Breakfast, lunch and dinner offerings

Afternoon tea

Marketing Plan

The [Sender.Company] brand will focus on the Company’s unique value proposition, which is:

Offering rooms suited for families and business travelers and services

Offering a central location in the downtown area

Providing excellent customer service

Promotions Strategy

​ [Sender.Company] expects its target market of leisure travelers to be mainly from the US and surrounding locations in the (Enter location). The Company’s promotions strategy to reach these individuals includes:

Phone Prospecting

Public relations, advertising, social media, ongoing customer communications, pre-opening events, operations plan.

In order to execute on [Sender.Company] ’s business model, the Company needs to perform many functions, including the following:

Administrative Functions

General and administrative functions, including legal, marketing, bookkeeping, etc.

Sourcing and storing supplies for the B&B and conference space

Hiring and training staff

Corporate sales to individuals and groups

Bed and Breakfast Services

Housekeeping to keep the rooms and communal areas clean at all times

Check-in focused on customer service

Janitor/maintenance personnel to keep the B&B equipment and appliances in working order

Management Organization

​ [Sender.Company] is led by [Sender.FirstName] [Sender.LastName] who has been in the B&B industry for (Enter number of year) years. As such [Sender.FirstName] [Sender.LastName] has an in-depth knowledge of the B&B business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

Hiring Plan

​ [Sender.FirstName] [Sender.LastName] will serve as the B&B CEO. In order to launch our bed and breakfast, we need to hire the following personnel:

Housekeeping staff (five to start)

Bed and breakfast Manager (will manage day-to-day operations of the B&B)

Assistant Manager (will manage bed and breakfast operations nights and weekends)

Service Staff (four full-time to work check-in and guest services – allowing for at least one staff person to be on duty at all times)

Financial Plan

Annual income / profit/loss statement.

Cash Flow Statement

Balance Sheet

Confidentiality Statement

The confidential information and trade secrets described above shall remain the exclusive property of the Company. They shall not be shared or removed from the Company’s premises under any circumstances whatsoever without the express prior written consent of the coaching business.

Please find listed below any additional addendums related to [Sender.Company] :

(Add any relevant addendums)

​ [Recipient.FirstName] [Recipient.LastName] ​

Care to rate this template?

Your rating will help others.

Thanks for your rate!

Useful resources

• Featured Templates
• Sales Proposals
• NDA Agreements
• Operating Agreements
• Service Agreements
• Sales Documents
• Marketing Proposals
• Rental and Lease Agreements
• Quote Templates
• Business Proposals
• Agreement Templates
• Purchase Agreements
• Contract Templates

Come creare un Business Plan B&B: Guida definitiva

24 ottobre 2023.

Condividi l’articolo sui Social Network

Aprire un B&B può essere un sogno, ma senza una buona preparazione, può diventare un incubo. Uno dei primi passi per avere successo è fare un Business Plan B&B efficace. Vediamo insieme cosa è un Business Plan B&B, perché è importante e come fare uno su misura per te. Alla fine, potrai scaricare un la nostra guida Business Plan B&B PDF gratuita, piena di esempi e suggerimenti per aiutarti a creare il tuo Business Plan B&B e scoprire come Octorate può aiutarti a gestire le tue proprietà!

Indice dei contenuti.

• Business Plan B&B: Cos’è
• Business Plan B&B: Perché ti serve
• Come creare un Business Plan per un B&B
• Business Plan B&B: scarica la guida

Ottimizza la gestione delle tue proprietà con Octorate

Business plan b&b: cos’è.

Alla fine di questo articolo, troverai un business plan B&B pdf gratuito da scaricare, che ti fornirà una struttura solida su cui costruire il tuo piano!

Un business plan B&B ben scritto dovrebbe coprire una serie di aree chiave, tra cui l’analisi del mercato, la strategia di marketing, la pianificazione finanziaria, e molto altro. Ad esempio, se si desidera aprire un b&b partendo da zero, un business plan B&B solido può aiutare a identificare le sfide chiave che si possono incontrare e come si intende superarle.

Business Plan B&B: Perché ti serve

• Visione chiara : Un business plan B&B ti aiuterà ad avere una visione chiara del tuo Bed and Breakfast. Definisce cosa intendi realizzare e come dovresti farlo (leggi anche la nostra guida completa su come aprire un affittacamere ).
• Finanziamenti : Se hai intenzione di ottenere finanziamenti esterni, i potenziali investitori o le banche vorranno vedere un business plan B&B ben scritto da parte tua.
• Gestione efficace : Serve come una guida per la gestione quotidiana del tuo B&B. Ti aiuta a organizzare le operazioni giornaliere e a garantire che siano allineate con gli obiettivi a lungo termine del tuo B&B.
• Misurazione del successo : Con un business plan B&B, puoi stabilire metriche chiare utili per la misurazione del successo del tuo B&B nel tempo.

Come creare un Business Plan B&B

Realizzare un Business Plan per un B&B è un processo cruciale che aiuta gli imprenditori a mettere su carta la visione del loro progetto, identificare le sfide e pianificare le strategie.

Questo documento diventa il manifesto del tuo futuro B&B, fornendoti una traccia chiara su come gestire, promuovere e rendere sostenibile la tua struttura nel tempo. Inoltre, integrare pratiche di turismo sostenibile può migliorare l’immagine della tua struttura e attrarre ospiti attenti all’ambiente.

1. Sommario esecutivo

Il Sommario esecutivo è la tua occasione per attrarre l’attenzione dei lettori e fornire una panoramica chiara e concisa del vostro Business Plan B&B. Nel sommario esecutivo dovresti includere:

• Descrizione del B&B : il tuo B&B dovrebbe essere descritto in modo dettagliato, includendo il nome (leggi il nostro articolo per ulteriori idee su nomi per case vacanze ), la location, il tipo di alloggio offerto, il logo (scopri come creare un logo casa vacanze ) e le amenità disponibili.
• Obiettivi del business : definisci gli obiettivi a breve e lungo termine del tuo B&B. Questi potrebbero includere mete di occupazione, target di reddito, e piani di espansione futura.
• Proprietario e informazioni di contatto : fornisci informazioni dettagliate sul proprietario o sui proprietari del B&B, inclusi i contatti e l’esperienza nel settore dell’ospitalità.

2. Analisi del mercato

L’analisi del mercato è fondamentale per comprendere il terreno in cui il tuo B&B opererà, identificare il tuo mercato target e posizionarti in modo competitivo. L’analisi del mercato comprende:

• Analisi dell’industria delle case vacanza : esplora lo stato attuale dell’industria delle case vacanza (approfondisci le strutture ricettive extralberghiere ), includendo tendenze, sfide e opportunità.
• Analisi del mercato locale e concorrenza : analizza il mercato locale, identificando i principali concorrenti e valutando come il tuo B&B si posizionerà rispetto a loro.
• Identificazione del tuo mercato target : identifica chi sono i tuoi clienti ideali, quali sono le loro esigenze e come intendi soddisfarle con il tuo B&B.
• Strategie di marketing e prezzi : sviluppa strategie di marketing efficaci e determina una struttura di prezzi competitiva basata sull’analisi del mercato.

3. Organizzazione e gestione

Nella sezione organizzazione e gestione del tuo Business Plan B&B, è essenziale descrivere come sarà strutturato il tuo B&B, chi gestirà quali parti dell’operazione e come verranno eseguite le operazioni quotidiane. Qui potresti includere:

• Struttura organizzativa : la struttura organizzativa del tuo B&B dovrebbe delineare chiaramente come sarà organizzata l’azienda. Ciò può includere te stesso, eventuali co-proprietari, manager, personale di pulizia, e altri.
• Ruoli e responsabilità : descrivi i ruoli e le responsabilità di ciascun membro del team, specialmente se utilizzerai siti come Airbnb (scopri anche come funziona e quanto guadagna un co-host Airbnb ). Ciò dovrebbe includere titoli di lavoro, descrizioni dei ruoli, e le competenze necessarie per ciascun ruolo.
• Processi operativi giornalieri : i processi operativi giornalieri sono il cuore del tuo B&B. Descrivi come verranno gestite le prenotazioni (l’implementazione di un Property Management System può aiutare a gestire efficacemente le prenotazioni), il check-in e il check-out, la pulizia delle stanze (scarica la nostra checklist per le pulizie gratuita), la manutenzione, e altre operazioni quotidiane.
• Fornitori e partner : identifica i fornitori e i partner chiave che supporteranno il tuo B&B. Ciò può includere fornitori di cibo e bevande, aziende di pulizia, agenzie di marketing, piattaforme di prenotazione online e altri. Descrivi come ciascun fornitore o partner contribuirà al tuo B&B e quali sono i termini dell’accordo con loro.

Durante la creazione del tuo Business Plan B&B, non dimenticare di includere la manutenzione dei rilevatori di fumo per garantire la sicurezza degli ospiti.

4. Servizi e amenità

• Descrizione dei servizi e delle amenità offerte : descrivi i servizi e le amenità che hai pianificato di offrire. Ciò può includere camere confortevoli, WiFi gratuito, colazione inclusa, servizi di lavanderia, kit di benvenuto per B&B , escursioni organizzate, e così via.
• Differenziazione rispetto alla concorrenza : evidenzia come i tuoi servizi e amenità si distinguono dalla concorrenza locale. Forse offri un’esperienza unica o amenità eccezionali che altri B&B nella tua area non offrono.

5. Strategia di marketing e vendite

• Strategie di promozione e pubblicità : descrivi le tue strategie di promozione e pubblicità. Questo potrebbe includere l’utilizzo di social media, email marketing, SEO, collaborazioni con agenzie di viaggio locali, e altre strategie promozionali. Definisci anche come misurerai l’efficacia delle tue strategie di marketing.
• Canali di distribuzione (OTA) : i canali di distribuzione sono cruciali per raggiungere il tuo pubblico target. Descrivi come utilizzerai siti di prenotazione online, il tuo sito web, e altri canali per promuovere la disponibilità delle camere e facilitare le prenotazioni. È importante comprendere le commissioni Booking e le commissioni Airbnb quando si sceglie quale piattaforma utilizzare per le prenotazioni online.
• Gestione delle recensioni e relazioni con i clienti : le recensioni positive possono aumentare notevolmente la visibilità e l’attrattiva del tuo B&B (scopri come migliorare il tuo posizionamento grazie alle recensioni Airbnb ). Spiega come gestirai le recensioni online, come risponderai alle recensioni negative, e come utilizzerai il feedback dei clienti per migliorare il tuo B&B.

6. Pianificazione finanziaria

• Previsioni di entrate e spese : dovresti delineare le tue aspettative finanziarie. Includi una stima delle entrate che prevedi di generare, oltre a tutte le spese previste, come cibo, manutenzione, pubblicità, stipendi, e altro. Un bilancio dettagliato ti aiuterà a capire quanto denaro avrai bisogno per avviare e mantenere in funzione il tuo B&B.
• Analisi di break-even : l’analisi di break-even ti permetterà di determinare il punto in cui le entrate del tuo B&B copriranno tutte le spese operative, indicando il livello di occupazione necessario per raggiungere questo punto.
• Previsioni di flusso di cassa : le previsioni di flusso di cassa ti aiuteranno a gestire la liquidità del tuo B&B, assicurando che avrai abbastanza denaro a disposizione per coprire le spese correnti. Questa sezione dovrebbe includere previsioni mensili per almeno il primo anno.
• Budget e proiezioni finanziarie a lungo termine : stabilisci un budget operativo e crea proiezioni finanziarie a lungo termine. Queste proiezioni dovrebbero estendersi per almeno tre a cinque anni e fornire una visione chiara della crescita prevista e della sostenibilità finanziaria del tuo B&B.

7. Appendici e allegati

Questa sezione serve come deposito per qualsiasi altra informazione rilevante che non si adatta nelle sezioni precedenti del tuo Business Plan B&B.

Dovresti includere documenti come piantine della casa, contratti di servizio, accordi con fornitori, permessi e licenze (scopri come ottenere un Codice Identificativo Regionale ), o qualsiasi altra documentazione che supporti il tuo Business Plan B&B. Questi allegati forniranno ulteriori dettagli e contesto ai lettori del tuo piano, rendendolo un documento completo e informativo.

Esempio Business Plan B&B: Scarica la guida gratuita

Mentre l’importanza di un business plan B&B ben strutturato non può essere sottovalutata, la gestione efficace delle prenotazioni e di tutte le tue operazioni quotidiane è altrettanto cruciale per il successo del tuo business.

Octorate offre soluzioni all’avanguardia per aiutarti a navigare nel complesso mondo dell’ospitalità. Dal Channel Manager , Booking Engine , PMS , e Self check-in , Octorate può trasformare il modo in cui gestisci la tua struttura, liberando più tempo per te e migliorando l’esperienza dei tuoi ospiti.

Prenota subito una demo gratuita e scopri come Octorate può migliorare le performance delle tue strutture ricettive!

Prenota una Demo Gratuita

Prenota una Demo per vedere come Octorate può semplificare la gestione del tuo Hotel, B&B, Casa Vacanza, Appartamento o Ostello.

Prova Octorate gratis ora, gratis!

Sottoscrivi un abbonamento di almeno un anno e Octorate ti premia con 2 mesi di utilizzo del sistema totalmente gratuito!

Iscriviti alla newsletter di Octorate!

Condividi l’articolo sui Social Network:

Alin Grigoras

Potrebbero interessarti:.

Nuova Integrazione: Octorate x Cora

da Alin Grigoras | Lug 23, 2024 | Integrazioni , Hotel Division

Condividi l'articolo sui Social NetworkSiamo felici di annunciare una nuova partnership: Octorate si unisce...

Turismo sostenibile: Guida per strutture ricettive 2024

da Alin Grigoras | Lug 1, 2024 | Hotel Division , Hotel Management , Vacation Rental , Gestione Casa Vacanza

Condividi l'articolo sui Social NetworkNell'era moderna, il turismo sostenibile sta diventando un tema...

Rilevatore di fumo Airbnb gratuito: Scopri come richiederlo

da Alin Grigoras | Mag 29, 2024 | Gestione Appartamenti Airbnb , Gestione Casa Vacanza , Hotel Division , Vacation Rental , Gestione Casa Vacanza

Condividi l'articolo sui Social NetworkNegli ultimi anni, la sicurezza è diventata una priorità assoluta per...

Bed and Breakfast Business Plan Template

Written by Dave Lavinsky

Bed and Breakfast Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their bed and breakfast businesses.

If you’re unfamiliar with creating a bed and breakfast business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a bed and breakfast business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Bed and Breakfast Business Plan?

A business plan provides a snapshot of your bed and breakfast business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Bed and Breakfast

If you’re looking to start a bed and breakfast business or grow your existing bed and breakfast company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your bed and breakfast business to improve your chances of success. Your bed and breakfast business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Bed and Breakfast Businesses

With regards to funding, the main sources of funding for a bed and breakfast business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for bed and breakfast companies.

Finish Your Business Plan Today!

How to write a business plan for a bed and breakfast.

If you want to start a bed and breakfast business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your bed and breakfast business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of bed and breakfast business you are running and the status. For example, are you a startup, do you have a bed and breakfast business that you would like to grow, or are you operating a chain of bed and breakfast businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the bed and breakfast industry.
• Discuss the type of bed and breakfast business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of bed and breakfast business you are operating.

For example, you might specialize in one of the following types of bed and breakfast businesses:

• Home Stay (traditional bed and breakfast): This type of business is one in which the proprietors rent out space in their own home to guests.
• B&B: This type of business is similar to the traditional bed and breakfast, with the main difference being that the proprietors do not live in the house.
• Country Inn: This type of business is typically larger than a traditional B&B with more accommodations such as a restaurant and multiple rooms available to rent.
• Cottage: This type of business involves renting out a separate building that is just outside of the proprietor’s main residence.

In addition to explaining the type of bed and breakfast business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of guests served, the number of reservations booked, and reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the bed and breakfast industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the bed and breakfast industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your bed and breakfast business plan:

• How big is the bed and breakfast industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your bed and breakfast business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your bed and breakfast business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of bed and breakfast business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Bed and Breakfast Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other bed and breakfast businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of bed and breakfast establishments, hotels, hostels, and short-term rentals. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of bed and breakfast business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for customers to obtain your services?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a bed and breakfast business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of bed and breakfast company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide a continental breakfast, a full service restaurant, or laundry service?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your bed and breakfast company. Document where your company is situated and mention how the site will impact your success. For example, is your bed and breakfast business located close to a busy tourist attraction, near the beach, or in the mountains? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your bed and breakfast marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your bed and breakfast business, including answering calls, booking reservations, scheduling cleaning services, and billing customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth guest, or when you hope to reach $X in revenue. It could also be when you expect to expand your bed and breakfast business to a new location.  

Management Team

To demonstrate your bed and breakfast business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing bed and breakfast businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a bed and breakfast.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will your bed and breakfast have 4 rooms available to rent and will you charge $100 per room/night? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your bed and breakfast business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a bed and breakfast business:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include photos of your bed and breakfast or testimonials from happy customers.  

Writing a B&B business plan for your bed and breakfast business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert on opening a bed and breakfast. You will understand the bed and breakfast industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful bed and breakfast business.

Don’t you wish there was a faster, easier way to finish your Bed and Breakfast business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to hire someone to write a business plan for you from Growthink’s team.  

Other Helpful Business Plan Articles & Templates

How to Start a Bed and Breakfast

Tony Sekulich

15 min. read

Updated November 13, 2023

Free Download:  Sample Real Estate Business Plan Templates

It’s an image that puts you in an instant state of relaxation—a roaring fireplace in a cozy rural bed and breakfast, sharing stories with fellow travelers while enjoying a glass of brandy or your favorite red wine.

The romantic notions so closely associated with a bed and breakfast have made owning one a popular dream for many people. This is one of the reasons the bed and breakfast (B&B) industry has grown so significantly in recent years.

Do you sometimes drive by a historic property and find yourself fantasizing about turning it into a bed and breakfast? Do you imagine spending your mornings preparing a hearty meal for tourists from around the globe and your afternoons filling the place with the intoxicating aroma of fresh-baked cookies and muffins for when they return?

If this is something you have given serious thought to, starting your own bed and breakfast can be a rewarding and profitable venture. But be sure to go in with both eyes open, as it also requires constant hard work and attention to detail, which might not be a keen interest for everyone.

This article offers step-by-step information on what goes into prepping for and launching your very own bed and breakfast business. To provide an inside perspective on what it takes to run and maintain a successful B&B, I interviewed Kathleen Karamanos, owner and operator of Fundy Heights Bed and Breakfast in Saint John, New Brunswick, on Canada’s scenic East Coast.

• What is a bed and breakfast?

If you’ve never had the unique pleasure of staying in a bed and breakfast, you may easily confuse it with other small, privately run inns and motels.

A bed and breakfast is a hybrid which blends the luxury and comfort of an upscale hotel with the atmosphere and décor of a beautiful private residence. Often they are older historic properties which people seek out for the experience of centuries-old hospitality. In fact, 36 percent of American B&Bs have received some kind of historical designation by a preservation society.

Whether the property is historic or not, what makes the experience different from hotels and motels or vacation rentals is the personal attention guests receive from the owner. Playing the role of host, chef, and meal companion, the B&B owner is fully immersed in the guest’s experience. As the name would suggest, the nightly fee includes a hearty, home-cooked meal the next morning.

It’s worth noting that the lines between vacation rentals and traditional bed and breakfasts are ever more blurry, thanks to Airbnb. Prior to 2017, Airbnb was much more focused on the vacation rental experience—meaning your guests check in and it’s likely that you might not ever seem them, and even more likely that breakfast isn’t part of the deal. But these days, you’re more likely to find B&Bs listed alongside regular rentals on Airbnb. 

• The state of the B&B industry:

In the United States alone, the B&B industry is expected to top $5 billion in 2020 , with more than 19,000 establishments across the country. Unlike major hotel and motel chains, bed and breakfasts are typically not owned by corporations.

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

According to the latest figures, B&B ownership in the United States breaks down as follows:

• 72 percent of owners are couples
• 18 percent of owners are individual females
• 5 percent of owners are individual males
• 5 percent of owners are non-couple partnerships
• 79 percent of owners live on the premises

The average American bed and breakfast has an occupancy rate of 43.7 percent and an average daily rate of $150. One way to stay on top of B&B and lodging trends is to connect with industry associations like AIHP , the association of independent hospitality professionals. 

• 1. Questions to consider before committing:

Are you a people person?

This more than anything can be a deciding factor in whether your bed and breakfast venture is a pleasant dream-come-true experience or a daily grind which will wear you down in no time.

According to Kathleen Karamanos, being able to interact with your guests is a key aspect of the job. “You have to make sure you enjoy being in the service industry,” she says. “If you don’t genuinely enjoy meeting new people and finding out where they’re from and learning all about them, this is not the business for you.”

There is plenty of anecdotal evidence of bed and breakfast owners who mistakenly thought they could simply check their guests in and then not interact with them again until they checked out, as though they were running a conventional hotel or vacation rental. This approach is a recipe for failure in an industry that relies on word of mouth and social media recommendations.

Do you have a sufficient business background?

The bed and breakfast industry is a common haven for those looking to get out of the high-stress, corporate lifestyle. While there is no question that great relaxation and satisfaction can be found in the decorating, baking, and cooking that will fill your day, there is still a business element that cannot be neglected.

A successful bed and breakfast owner will need to know how to:

•   Plan for cash flow  
• Hire and manage staff
• Strategize to maintain maximum occupancy rates
• Negotiate with contractors and suppliers

It is probably no coincidence that nearly three-quarters of all bed and breakfast establishments in the U.S. are owned by couples. Not only is the workload demanding for only one person, but often it requires two people with very different dominant skill sets. It is very common to see one person handle all the hospitality duties while the other focuses on the business responsibilities.

Are you looking to get rich quick?

There’s nothing wrong with wanting to make a huge amount of money quickly, but you will likely want to look for alternative business opportunities if this is the case. That said, running a bed and breakfast can be a profitable and sustainable business. Many couples use it as a way to provide steady income while maintaining a lifestyle they enjoy. However, it is not the type of business that will provide a huge cash infusion over a short period of time.

There may be special events (conventions, festivals, and so on) which will keep your bed and breakfast booked solid for a stretch of time, but in the long term, occupancy rates will ebb and flow depending on the season. It is practically unheard of for a B&B to be at maximum occupancy all year round. So while you can make a steady profit, you will not “get rich quick.”

Are you prepared to give up weekends and holidays to run your business?

• 2. Create a bed and breakfast business plan

Every new business can benefit from writing a business plan . You’ll definitely need one if you’re planning to seek funding in the form of a bank loan or investment (more on that in the next step). 

If you’ve never written a business plan before, check out our free library of hotel and bed and breakfast sample business plans . You can also download our free business plan template to help you get started. 

Don’t get bogged down in the process. If you don’t need to seek funding, write a  Lean Business Plan instead, and use it as a tool to strategically manage your business as it gets up and running and starts to grow. 

Using a tool like LivePlan that has business dashboards that connect to your accounting solution built right in can help you stay on top of your finances and even model scenarios for growth. 

Like, what if you were able to exceed the industry average of less than 50% occupancy? What if you added a second location? What if you increased prices by 10% or hired someone to cook breakfast? Reviewing your financials regularly and especially understanding your cash flow can really help you when it’s time to make a major financial decision.

• 3. Consider your startup financing

Many older couples sell their home or business in order to invest in a bed and breakfast which will serve as both their residence and primary source of income. If this is not an option for you, there are several funding options , including finding private investors, getting a small business loan from a bank, or finding other business support programs. How much money needed to get the project off the ground will depend on whether you are inheriting a ready-made B&B or converting a property into one.

If you are converting a residence into a bed and breakfast, a suggested rule of thumb is $20,000-$40,000 per guest room for a small property and $35,000 to $50,000 for a larger one . This factors in costs for remodeling to meet regulations as well as brand new bedding, towels, appliances, fixtures, and decorative effects for the room.

Always factor in maintenance costs, both preventative, and emergency. Even in the best-case scenario, you are still going to pay for regular upgrades and maintenance to the exterior, plumbing, and electrical. You’ll also have to be prepared for the worst-case risks when a plumbing pipe bursts or an entire section of the building needs rewiring. If these costs are not factored into the startup financing, you can find yourself in an operational bind before you know it.

• 4. Choose your location

While it is true that almost any private residence can be converted into a bed and breakfast, not every residence is well suited to being a B&B. To be successful and stand out amongst the competition, there should be something unique and attractive to the building you plan to use. Spend some time on choosing the best location before you buy your property . 

Many bed and breakfasts use a historic angle to draw guests. Often a Victorian home can give travelers a sense of what it would be like living in the area in the late 1800s. Others may use proximity to the waterfront or other notable features as a way to entice guests to stay there.

Kathleen Karamanos believes the convenient location of her bed and breakfast is a big selling point for her business. The Fundy Heights B&B is close to downtown as well as to the major highway, which brings travelers north from the New England States, Southeast to Nova Scotia and Prince Edward Island, and West to Montreal, Ottawa, and Toronto.

Other key factors to consider when choosing a location include:

Zoning and regulations:.

You’ll want to study up on all local and state or provincial zoning by-laws. You may have the most beautiful, well-maintained vintage property that seems perfectly suited for bed and breakfast conversion, but if it is in a strictly residentially zoned neighborhood, it may be over before you begin.

Check to see if a business license can be granted for the property at your preferred location. Because a B&B is not an industrial operation, it should not be too difficult to get the necessary clearances, but you cannot take it for granted. Without the green light from the zoning commission, you will not be able to move forward.

Then, be sure to find out what other specific bed and breakfast regulations are in place in your jurisdiction. There was a time when it was common for multiple guest rooms to share a common bathroom. 

If this is the plan for your bed and breakfast, you would not be able to operate in the Province of New Brunswick, for example. Kathleen Karamanos is required to have a separate bathroom for each family unit who stays there. Half of the rooms have a private bathroom while the other half have stand-alone bathrooms assigned to each room. Make sure you are aware of all local regulations for running a bed and breakfast as they vary from jurisdiction to jurisdiction.

The right local economy:

Like any other part of the hospitality industry, staying at a bed and breakfast is really a luxury which is not available to everyone. It is crucially important that your B&B is located within a community that has a proven tourism track record and a local economy that can support it.

Don’t give yourself an unnecessarily tough row to hoe by opening up a bed and breakfast in an area that doesn’t have the tourist draw to support it.

• 5. Take care of permits, licenses, and certifications

You’ll need to make sure you have all of your business license and certifications in place . This goes well beyond simple zoning clearance and covers all the regulatory requirements in running this type of hospitality service.

One comprehensive checklist for all the business licensing and support requirements is as follows:

• Conditional use and sign permits (if required)
• Business license
• Business name and/or DBA registration
• Certificate of occupancy
• Account for transient/lodging taxes
• Sales tax account (seller’s permit)
• Federal and State Tax ID
• Business checking credit accounts
• Merchant account (to process credit cards)
• ServSafe food certification (if required)
• Health Department inspection
• Fire Department inspection
• Liquor license, if applicable
• Insurance (business, liability, property, and liquor liability if applicable)
• Property management/reservation and accounting software
• 6. Develop your marketing strategy

Very few industries are more reliant on word of mouth to attract new customers than a bed and breakfast.

It would seem the best way to get new guests through the door is to keep your current guests more than satisfied with their stay. Especially since the modern day “word of mouth” is a travel site review, where a bad review can be a permanent stain on the operation’s reputation.

Use email templates to help streamline your communications with guests and your staff to save you time and increase guest satisfaction. Keep your website up to date, and consider whether it makes sense to use listing platforms like Airbnb. And always follow up and ask for reviews 

Kathleen Karamanos launched a specific strategy to establish strong ties to the travel sites and local tourism boards. That strategy has since proven to be very successful.

“We received a certificate of excellence from Trip Advisor in 2015 and since I took over in 2014, I was able to raise our Canada Select (National accommodations rating program) score from a 4 to a 4.5,” she explains.

Kathleen believes you cannot overestimate the importance of travel advisory ratings in attracting guests. Despite being in a demographic known for their comparatively sparse use of technology, most of her guests find her bed and breakfast and make their first assessment online. But don’t panic if you get a bad review . It’s an opportunity to improve going forward. 

She also strongly recommends getting involved with local travel boards and groups, as indirect marketing of your establishment can be very effective in increasing your occupancy rate.

Typically, a B&Bs target market consists of the following:

• Business travelers
• Couples on a romantic getaway
• Locals in need of extra bedrooms

Start thinking of special promotions and offers that would appeal to each of the above segments.

For example, partnering with a local spa to offer a reduced rate on a couple’s massage to guests who stay at your bed and breakfast is a great way to attract more business and it is benefiting more than one local business. Find other win-win partnerships and it will go a long way to strengthening your B&B’s long-term prospects for success.

• 7. Hire your staff

Perhaps you are part of a couple looking to open up a bed and breakfast and you plan to divide the chores and responsibilities among yourselves. This is not at all uncommon. But before you decide to join their ranks, you should have a complete picture of precisely how labor intensive running a B&B can be.

Susan Poole is the owner of the award-winning 40 Bay Street Bed and Breakfast in Parry Sound, Ontario, and serves as a bed and breakfast coach for new and prospective owners.

She outlines the daily and hourly commitment to keep the place up and running this way:

• Breakfast takes three hours from starting preparation to finishing the clean-up
• Each bedroom and bathroom plus laundry take an hour
• Ensuring that rooms are booked takes up a lot of time as well

All of this is on top of the other weekly chores that must be done, such as grocery and supply shopping. If you are not fully prepared to take on this workload yourself and be fresh to interact with your guests, you will want to bring in hired help.

Each owner will have to decide which responsibilities they want to take on themselves and which ones they want to delegate to employees. Kathleen Karamanos decided to take a culinary course in New York prior to taking over her B&B and believes it has made a huge difference in the quality of service she is able to provide to her guests.

Additional resources to help you with hiring:

• Is It Time to Hire an Employee?
• How to Hire Your First Employee
• How to Write Your First Job Description
• When and How to Outsource
• 73 Questions to Ask Employees During an Interview

Below you’ll find a list of resources that can help you find out more about what you’ll need to do to start your successful bed and breakfast business venture.

Free Bed and Breakfast Business Plans : The Bplans library of free sample business plans includes a section of four sample business plans exclusively for those interest in starting a bed and breakfast.

BedandBreakfast.com : Provides information for aspiring and experienced innkeepers, educational resources, and everything you need to create the best listing for your inn.

The American Bed and Breakfast Association : The American Bed and Breakfast Association is an organization dedicated to the promotion of bed breakfast inns nationwide.

InnSpiring.com : An active forum with some very experienced innkeepers and aspiring innkeepers who aren’t afraid to ask questions to help themselves get where they want to be. This site also contains recipes, resources, and articles.

“I’ve Always Wanted to Run a Bed & Breakfast”: The Secrets to Starting and Running a Successful B&B by Chris Bengivengo and Michelle Bengivengo

Starting & Running A B&B: A Practical Guide to Setting Up and Managing a Successful Bed & Breakfast Business by Stewart Whyte

Tony has returned to his early love of journalistic writing by freelancing long form articles and blog posts. He is currently turning his TV series pilot for The New Twenty into his first novel. Tony lives in Toronto where he continues to be tormented by his beloved Maple Leafs.

Table of Contents

Related Articles

15 Min. Read

How to Start an Online Business in 5 Steps

10 Min. Read

Should You Serve Fair Trade Coffee?

11 Min. Read

How to Start a Successful Photography Business

8 Min. Read

How to Start an Etsy Shop

The LivePlan Newsletter

Become a smarter, more strategic entrepreneur.

Your first monthly newsetter will be delivered soon..

Unsubscribe anytime. Privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Bed and Breakfast Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Bread & Breakfast

Are you about starting a bed and breakfast business ? If YES, here is a complete sample bed and breakfast business plan template & feasibility report you can use for FREE .

If you have got the interest to invest in the hospitality industry but you lack the start – up capital to start your own hotel or motel, then you should consider starting a bed and breakfast business. Bed and Breakfast business is perhaps one of the easiest means of owning a business portfolio in the hospitality industry.

One of the good news is that it is a business that sure guarantees good returns on your investment. One thing is certain, it is easier to find several bed and breakfast businesses scattered in a neighborhood, which is why most bed and breakfast owners ensures that they put facilities in places that will not only guarantee the safety and relaxation for their guests, but also create an ambience that will give them room to socialize.

Suggested for You

• AirBnB Rental Business Plan [Sample Template]
• Trampoline Park Business Plan [Sample Template]
• How Much Do Bed and Breakfast Owners Make Yearly? [Profit Margin]
• Jazz Club Business Plan [Sample Template]
• Can You Split Payment on AirBnB?

In recent times, you can easily find facilities such as wireless internet access, free parking, spa services or nightly wine and cheese hours in the average bed and breakfasts. This line of business is indeed a profitable business because you can operate the business with your family members, thereby cutting operational cost to the barest minimum.

So also, the fact that you are making use of your apartment means that you won’t be spending huge amount acquiring or renting a property to be used for the business except you just want to expand the business beyond the house you are currently living.

A Sample Bed and Breakfast Business Plan Template

1. industry overview.

The hospitality industry has been in existence from time immemorial and it is still waxing strong simply because people can’t do away with the services they offer. When you talk about a bed and breakfast business, you are talking about a business that provides lodging for guest / travelers, tourist, visitors, and what have you, on a short-term basis with a fee.

When people lodge in a bed and breakfast accommodation setting, they have the options of subscribing to other services they offers; services like internet facility, drinks, laundry, fitness center, swimming pool, conference room and business room et al.

Simply put, a typical bed and breakfast is a small lodging accommodation that offers overnight accommodation and breakfast to guest that lodge there. Aside from breakfast, they usually does not offer other meals (whether dinner or launch). Normally, people that run bed and breakfasts make used of their private homes or their family homes. The average bed and breakfasts have 6 rooms, but generally, bed and breakfasts operate 4 to 11 rooms within a facility.

It is important to state that the bed and breakfast business is a niche segment of the Hospitality cum travel industry. As part of this industry, bed and breakfasts are categorized as a private residence that provides a room and a breakfast for travelers or guests.

Statistics has it that there are roughly seventeen thousand (17,000) registered beds and breakfast business in the United States and they can be found in all states, in major cities and remote rural areas in the U.S. There is no defined structure for Bed and Breakfasts, they are known to occupy everything ranging from modest cottages to luxurious mansions, and in restored structures from schools to wagons to churches.

The result from a survey and research conducted reveals that the average number of rooms for a bed and breakfast is 8.5, up from 8 rooms in 2000, 95 percent of respondents offer rooms with private baths, 93 – 94 percent of inns or bed and breakfasts are non-smoking, Responding inns employ 4.6 people, 42 percent of bed and breakfasts have meeting rooms

So also it was revealed that most bed and breakfasts are operated by a family and hence they have no employees; they are run in – house by family members. According to the US Census Bureau County Business Patterns, there were 3,042 bed and breakfast inns with paid employees – 721191. These bed and breakfasts employed 19,665 employees in 2001 in the united states. According to a survey conducted by the PAII there were some 20,000 licensed inns in the United States in 2004.

The report from a survey published in 2001 by CNNMoney online and conducted by B&B Getaways. The survey asked how guests find out about bed and breakfasts and reported the following results: 49% Internet, 18% Word of mouth, 6% Print advertising and travel guides.

The survey also found that one-third of bed and breakfasts charge more than $125 a night. Usually, bed and breakfasts were seen as the ideal place for the weekend-getaway; nevertheless, this only accounted in occupancy for three nights of the week. Business travelers accounts for 52 percent of the lodging industry.

Recently, bed and breakfasts are now shifting their attention to weekday travelers and they have gone ahead to start making provision for amenities such as in-room data ports, high-speed Internet connections, DVD, and many other trappings sought by business travelers.

So also, the numbers of bed and breakfasts adding meeting room space to their facilities is on the increase. The use of these facilities is often complimentary as bed and breakfasts are becoming preferred locations for retreats. A recent survey conducted by PAII found 42% of 800 respondents had meeting room space in 2002, compared to 28% in 2000.

The bed and breakfasts industry is still growing despite the fact that there are many players in the industry. For instance, in 2014, the federal government of the United States spent a total of $161,007 on Bed-and-Breakfast Inns. It has awarded 34 contracts to 5 companies, with an average value of $32,201 per company. The idea is that once a start – up bed and breakfast is well positioned and offers additional services, then they just need to do little to stay in business.

If you are contemplating starting your own beds and breakfasts business in the United States, you should ensure that you carry out a thorough market survey and feasibility studies. If you get some key factors wrong before starting your own bed and breakfasts, then you are likely going to struggle to stay afloat.

2. Executive Summary

Joel & Jamel Homes – Bed and Breakfasts will be located in the heart of Cape May – New Jersey in a neatly renovated and secured housing facility; a family home that is specifically designed and equipped with the needed accommodation facilities / gadgets to give comfort and security to our clients.

Joel & Jamel Homes – Bed and Breakfasts is a family owned and managed business that believes in the passionate pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to venture into the hospitability industry by establishing our own bed and breakfast business.

We are certain that our values will help us drive the business to enviable heights and also help us attract the numbers of clients that will make our accommodation fully booked all through the year. We are going to be a customer-centric bed and breakfast business with a service culture that will be deeply rooted in the fabric of our organizational structure and indeed at all levels of the organization.

With that, we know that we will be enables to consistently achieve our set business goals, increase our profitability and reinforce our positive long-term relationships with our clientele, partners (vendors), and all our employees as well.

Our accommodation facility will be decorated in an exquisite and elegant facade, so much so that it will be a conspicuous edifice in the city where it is located. Joel & Jamel Homes – Bed and Breakfasts will provide a conducive lodging for our customers to take a break from their busy days to a place where they can find comfort and luxury.

Joel & Jamel Homes – Bed and Breakfasts will be equipped with a mini business center, as well as a Fitness room and self-service laundry which will be made available for all our guests at no extra cost.

We will also install a free Wi-Fi that will enable our guests surf the internet with their laptop in the room free of charge, and there will be wireless access in all the public area within the lodging facility; we will also provide mobile phones for loan to business travelers for their convenience so as to enable them stay in – touch with their family members, friends, and business partners.

No doubt our business class guest rooms will provide our customers with a warm and comfortable home away from home. We are set to give our esteemed guests an unforgettable experience whenever they patronize our bed and breakfast lodge.

Joel & Jamel Homes – Bed and Breakfasts is a family business that is owned and managed by Anthony Jefferson and his family. The business will be run by all members of the family – Clara Jefferson (Wife), Joel Jefferson (Son) and Jamel Jefferson (Son). Anthony Jefferson has well over 15 years of experience in hotel management and He has a Master’s Degree in Hotel Management.

3. Our Products and Services

Joel & Jamel Homes – Bed and Breakfasts is set to operate a standard Bed and Breakfast service in Cape May, New Jersey. The fact that we want to become a force to reckon with in the hospitality industry means that we will provide our guests with fitness room, social room, and self-service laundry room and mini business center; for the purpose of business or leisure and more.

In all that we do, we will ensure that our guests leaves with an unforgettable experience that will make them want to come back as well as recommend our bed and breakfast lodge to their friends, family members and business partners. These are the services and amenities that will be made available to our guests;

• Breakfast (Tea and Bread, Coffee, and Snacks et al)
• Drinks (wines, beverages and non – alcoholic drinks)
• Gym and Fitness
• Self – service laundry room
• Mini Business center

4. Our Mission and Vision Statement

• Our vision is to establish a bed and breakfast lodging brand that will become the number one choice for both travelers in the whole of Cape May – New Jersey. Our vision reflects our values: integrity, service, safety, excellence and teamwork.
• Our mission is to deliver reliable, genuine, caring and excellent service superior to what our competition can offer in any location where our bed and breakfast lodge will be situated and to ensure that our bed and breakfast lodge enjoys over 90 percent occupancy in most parts of the calendar year.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Although Joel & Jamel Homes – Bed and Breakfasts is a family run business will still work with a business structure that will give room to the minimal employees (mostly part – time employees) to explore their creativity, feel belong and full integrate into the business philosophy.

We will work hard to ensure that we only recruit the right set of people with the right mindset to help us achieve our business goals and objectives in record time. We intend building Joel & Jamel Homes – Bed and Breakfasts on this structure;

• Chief Executive Officer (Mr. Anthony Jefferson)
• Manager (Mrs. Clara Jefferson)
• Human Resources and Administrative Manager (Joel Jefferson)
• Accountants / Cashiers (Jamel Jefferson)
• Facility / Maintenance Manager (Part – Time Employee)
• Marketing Officer (Contract Worker)
• Cleaners / Washer men (Full – Time Employee)
• Security Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for recruitment
• Responsible for payment of salaries
• Responsible for signing checks and documents on behalf of the business
• Evaluates the success of the organization
• Responsible for managing the daily activities of the business
• Ensure that the facility is in tip top shape and conducive enough to welcome customers
• Interfaces with vendors
• Ensures that customers feel relaxed and at home
• Handle customers enquiries
• Assess customers’ needs and preferences and make recommendations
• Attends to Customers complains and enquiries
• Prepares budget and reports for the organization
• Responsible for Training and Development in the organization
• Provides recommendations and suggestions to guest for choosing Drinks, food and Snacks.
• Serve customers in a friendly and helpful manner.
• Provides guidance to guests on resort activities, dining options and general resort and Regional information.
• Demonstrates a thorough knowledge of food and beverage products, menus and Promotions
• Handles procurement

Human Resources and Administrative Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily business activities.

Marketing Officer

• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, market surveys and feasibility studies for the business
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, execute and evaluate new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps increase sales and growth for the company

Facility / Maintenance Manager

• Responsible for planning and overseeing building work/renovation
• Responsible for allocating and managing space within buildings
• Responsible for managing building maintenance activities
• Responsible for coordinating cleaning, catering and parking services
• Responsible for organizing security and general administrative services
• Ensures that facilities meet government regulations and environmental, health and security standards
• Advises on energy efficiency and cost-effectiveness
• Supervises multi-disciplinary teams of staff including maintenance, grounds and custodial workers

Accountant / Cashier:

• Collects payment for breakfast and drinks served and balance all receipts.
• Prepares financial report at the end of every working week
• Handles all financial transaction on behalf of the organization
• Interfaces with our bankers
• Responsible for payment of tax, levies and utility bills
• Handles any other duty as assigned by the CEO / microbrewery manager

Cleaners / Washer man:

• Handles and move objects, such as glasses, dish and bottles, using hands and arms.
• Cleans up after customers and clean work area.
• Clears ashtrays as and when required.
• Washes glassware and utensils after each use.
• Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Responsible for handling laundry
• Handles any other duty as assigned by the restaurant manager,

Security Officer:

• Ensures that the facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the bed and breakfast manager

6. SWOT Analysis

Joel & Jamel Homes – Bed and Breakfasts is fully aware that they are coming into an industry that can be highly competitive which is why they have decided to pay attention to the SWOT analysis for the organization.

We know that once we are able to identify our strength, our weakness, our threats and the opportunity that is available to us, we will be able to come up with good business strategies that will help us achieve all our business goals and objectives.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Joel & Jamel Homes – Bed and Breakfasts Cape May, New Jersey;

Our area of strength cannot be farfetched; the location of our bed and breakfast lodge is perfect for such business, our management team has robust experience in the hospitality industry, our customer’s services is second to none in the whole of Cape May – NJ and our facility is top notch

Our perceived weakness could be that we are a new business, and we may not have the financial muscle to sustain the kind of publicity we want to give our business.

• Opportunities:

One thing is certain, our bed and breakfast facility is well – located in busy travel route; there are loads of travelers passing through Cape May hence there are loads of business opportunities for us. Besides we are the only bed and Breakfast within a 45 meters radius where ours is located.

Some of the threats that we are likely going to face as a bed and breakfast business operating in the United States are unfavorable government policies – the government may decide to place embargo on private residence not to engage in bed and breakfast business so as to enable people who want to rent accommodation get accommodations at a cheaper rate, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the hospitality industry is such that there are peak periods and off peak periods, bed and breakfast lodges and hoteliers know this and they have been able to make provision to properly handle the change in season. For example, during summers or during any major sporting events or business summit in a city, most bed and breakfast lodges, motels, inns and hotels in the city are always almost fully booked.

As a matter of fact, that is the period that most people in the hospitality industry make the money that will sustain the business for the rest of the year. Be that as it may, some bed and breakfast lodges, motels, inns and hotels are well positioned and they enjoy rich patronage all through the 12 calendar month of the year.

Another known trend in the industry is that it is common to see some of the leading bed and breakfasts brand in the United States in different cities in the U.S. This was achieved because some of the leading bed and breakfast decided to venture into selling their franchise and at the same time operating chains of bed and breakfasts.

You can hardly drive through a community located along a major road or a tourist destination without finding a handful of signpost indicating that there are bed and breakfasts facilities in the community. This goes to show that there are loads of players in the bed and breakfasts industry. The reason for this cannot be far – fetched; accommodation is a necessity for travelers or tourists.

In essence, it is profitable to build your brand and then venture into the sale of franchise if you know you don’t have the capacity to manage various branches of your hotel .

Over and above, bed and breakfast lodges and hoteliers generally are quite aware that they in the industry not for quick returns on their investments, but to steadily build a brand that can become a global brand while growing their profits year in year out.

8. Our Target Market

It will be safe to say that the target market for bed and breakfast lodge cuts across adults of all class, race, religion, and culture that can travel from one location to another and can afford to lodge overnight. It is important to state, that the owner of a bed and breakfast can decide to welcome those who they consider safe for them to accommodate in their house (in cases where personal accommodation is used).

This is so because the owners of beds and breakfasts live under same roof they use in accommodating their guests that they most likely have never met before. So safety is always a source of concern for owners of beds and breakfasts.

Here are some of the group of people that we considered target market for our bed and breakfast lodge;

• Working class
• International and Local Tourists
• Top Executives
• Celebrities
• Young Couples (Especially for Honeymoon)
• Travelling Agencies
• Event Managers
• Religious Organizations

Our competitive advantage

The competitive edge of Joel & Jamel Homes – Bed and Breakfasts is the excellent and customized service that we offer to our entire guest irrespective of their status.

We can boldly say that the location of our bed and breakfast lodge is going to give us an edge over our competitors in Cape May – New Jersey. We are the only bed and breakfast lodge within our location. As a matter of fact, from the location of our bed and breakfast lodge, you can connect any part of the city with little or no stress.

Another significant competitive advantage that we are bringing to the industry is the robust experience of our management team. We have a team that has a combination of 25 years of experience in the hospitality industry in United States and Canada. They are considered core professionals in their own right.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Joel & Jamel Homes – Bed and Breakfasts is established with the aim of maximizing profits in the hospitality industry and we are going to go all the way to ensure that we do all it takes to attract guests on a regular basis and sign retainer – ship with most of our corporate clients.

Joel & Jamel Homes – Bed and Breakfasts will generate income by offering the following services for individuals and for corporate organizations;

10. Sales Forecast

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the bed and breakfast market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Cape May – New Jersey.

Below is the sales projection for Joel & Jamel Homes – Bed and Breakfasts, it is based on the location of our business consulting firm and the wide range of consulting services that we will be offering;

• First Year-: $100,000
• Second Year-: $200,000
• Third Year-: $450,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

It is important to clearly state that in this dispensation, customers use the Internet to find bed and breakfasts, to read reviews, to view facility available and the location of the bed and breakfasts; loads of processes have gone digital.

Which is why most bed and breakfasts are increasingly adopting technology and the internet for marketing and advertising their business and we are not going to be left out. These are some of the marketing ideas and strategies that are going to adopt for our bed and breakfasts business;

• Open our bed and breakfast lodge in a grand style with a party for all.
• Advertise our bed and breakfast lodge in travel and tours magazines, national dailies, Satellite TV stations and Radio station
• Promote our business online via our official website and all available social media platform
• Continuously Improving the performance of our brands
• Hire the services of experts to make our brands the first choice for guests
• Delivering consistent customer experiences to all our guest; making our first impression count positively
• Continuously Improving the efficiency of our bed and breakfast lodge and operating processes
• Ensure that we put our market scale and knowledge to good use
• Building strong partnerships within our industry and with our stakeholders across the United States
• Make use of attractive hand bills to create awareness and also to give direction to our bed and breakfast lodge
• Position our signage / flexi banners at strategic places
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our bed and breakfast lodge.

11. Publicity and Advertising Strategy

Joel & Jamel Homes – Bed and Breakfasts is in the hospitality business to make profit and we can only make profit if we steadily increase our customer base. No doubt, in order to remain relevant in the hospitality industry as a bed and breakfast lodge in Cape May – New Jersey, we will continue to create hype around our business brand.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our bed and breakfast brand. Here are the platforms we intend leveraging on to promote and advertise Joel & Jamel Homes – Bed and Breakfasts;

• Encourage our loyal customers to help us use Word of Mouth (referrals)
• Promote our business online via our official website
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Bill Boards on strategic locations
• Engage in road show from time to time
• Distribute our fliers and handbills in target areas

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in the United States of America.

Be that as it may, we have put plans in place to discount our products and services once in a while and also to reward our loyal customers.

• Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our bed and breakfast lodge;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

When it comes to starting a bed and breakfasts business, loads of factors influences the amount that will be required to successful launch the business. Factors like the location you intend starting the business, the size of bed and breakfast business you want to start i.e. the number of rooms et al, and of course the state of the economy as at when you intend start the business.

Here are the key areas where we intend spending our start – up capital;

• The Fee for registering the business in the United States -$725.
• The budget for legal fees, insurance, permits and license – $5,000
• The amount needed to renovate our Facility (electrical, furnishings, plumbing, painting and landscaping) – $10,000.
• The Cost for the purchase of room furniture, kitchen equipment and gadgets (mattresses, bed sheets, blankets, pillows, beds, fridges, smoke detector, TVs, microwave oven, Sound System, tables and chairs et al) – $10,000.
• The Cost for supply of breakfast ingredients for a month – $1,000.
• The Cost of Launching a Website – $600
• The cost opening party – $5,000 (optional)
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

Going by the report from our research and feasibility studies, we will need an average of $70,000 to start a small scale but standard bed and breakfasts business in the United States of America. Please note that this amount is excluding the cost of renting a facility because we are going to be making use of free rooms in our apartment.

Generating Funding / Startup Capital for Joel & Jamel Homes – Bed and Breakfast

Joel & Jamel Homes – Bed and Breakfasts is a family business that will be owned by Mr. Anthony Jefferson and his family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $20,000 (Personal savings $15,000 and soft loan from family members $5,000) and we are at the final stages of obtaining a loan facility of $50,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to do all we can to continue to attract guest to our bed and breakfast lodge on a regular basis.

We know that if we continue to deliver excellent services, there will be steady flow of income for the organization. Part of the grand plan of sustaining Sean and Sharon hotel is to ensure that we provide the best of trainings for our employees, put a succession plan in place, and we will not relent in marketing and promoting our hotel brand.

From our findings, another factor that kills new business is financial leakages. In order to plug financial leakages, the management of Joel & Jamel Homes – Bed and Breakfasts will adopt the use of payment machine and accounting software to run the business.

In the bid to building a successfully business, we will ensure that all our employees are comfortable and we will provide them with the best of facilities and welfare package that will help them achieve peak performance in all their duties and in turn help the organization achieve its goals and business objectives.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Remodeling our facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, mattress, bed sheets, pillows, duvets, electronic appliances, office appliances and kitchen utensils: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – suppliers of all our needed food ingredient for breakfast and toiletries: In Progress

Item added to your cart

How to write a business plan for your bed and breakfast establishment.

Starting a bed and breakfast establishment is a great way to generate an additional income stream while also providing a unique and personalized experience for guests.

It is a great way to meet new people, share your culture and hospitality, and explore the local area.

Don't start without having built a business plan though.

A business plan is essential for any new project, as it ensures that the project is well-thought out and provides a roadmap for success. It also helps to identify potential risks and how to address them.

In short, a good business plan will help ensure the profitability of your bed and breakfast establishment .

What key details need to be in the business plan for a bed and breakfast establishment? What components should be part of the structure? Which performance indicators should be included in the financials? What techniques can I use to make business plan writing easier?

This article will address and answer all these questions.

One last thing, you don't have to start your business plan from scratch.

Instead, you can download our editable business plan for a bed and breakfast establishment and customize it to fit your needs.

How to build a business plan for a bed and breakfast establishment

Is it worthwhile to invest time in a business plan for your bed and breakfast establishment.

Yes, you should invest time in creating a business plan for your bed and breakfast establishment.

Creating an effective business plan will help you to:

• learn about the bed and breakfast market
• stay tuned to new trends and implement them in your project
• narrow down what makes a bed and breakfast establishment competitive
• understand the accommodation preferences, amenities, and breakfast choices of guests
• find a unique value proposition for your B&B
• monitor competitor partnerships and alliances
• explore competitive edges for your bed and breakfast establishment
• find a business model that guarantees a return on investment
• implement an action plan on the long-term
• assess potential risks involved in running a bed and breakfast establishment, such as guest safety, cleanliness, and regulatory compliance

Our team has drafted a business plan for a bed and breakfast establishment that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a bed and breakfast establishment?

Your business plan incorporates a variety of useful numbers and data. It must be presented in a structured format, to make easy to read and digest.

When we built and designed our business plan for a bed and breakfast establishment , we structured it in a proper way.

You'll encounter 5 sections (Opportunity, Project, Market Research, Strategy and Finances) in total.

1. Market Opportunity

The first section is named "Market Opportunity."

Explore this section for comprehensive data and insights on the bed and breakfast industry, including hospitality trends, guest preferences, marketing strategies, and financial considerations, guiding entrepreneurs in creating unique and profitable bed and breakfast establishments.

This section undergoes updates twice a year for up-to-date data.

2. Project Presentation

The second part is dedicated to the "Project" of your bed and breakfast establishment. Here, you can describe the accommodations you offer, guest amenities, personalized hospitality, breakfast options, local attractions, and the unique value proposition that provides a cozy and memorable stay for travelers seeking a home-away-from-home experience.

Remember to introduce yourself at the end of this section.

Discuss your commitment to hospitality, your comfortable and inviting accommodations, and how you plan to create a memorable and relaxing experience for guests at your bed and breakfast establishment. Highlight your cozy rooms, your delicious breakfast options, and your dedication to providing personalized service and creating a warm and welcoming atmosphere that makes guests feel at home at your bed and breakfast.

Our business plan contains text for you. Customize it to fit your concept perfectly.

3. Market Research

The next item on the list is the "Market Research" section.

In this section, you will find a detailed market segmentation analysis for your bed and breakfast establishment.

It includes a presentation of other bed and breakfasts in the area that will be competing with you. Your establishment's unique accommodations and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

Within the "Strategy" section, you'll discover a comprehensive 3-year development plan, presenting the necessary steps to ensure the profitability of your bed and breakfast establishment.

In this section, you will also find a marketing plan, a risk management strategy and a completed Business Model Canvas.

5. Finances

In the end, the section titled "Finances" is where you can present the financial plan and breakdown for your project.

How to elaborate an Executive Summary for a bed and breakfast establishment?

The Executive Summary serves as an introduction to the business plan of your bed and breakfast establishment.

It has to be short, maximum 2 pages. Only the most important information should be on it.

When you show your business plan to a financial institution, this is what they will read first. It needs to get their attention and make them want to read the rest of the plan.

In the Executive Summary of your bed and breakfast establishment, answer these questions: what services does your bed and breakfast offer? who is your target audience? are there other bed and breakfast establishments in the vicinity? what funding do you need?

How to do the market analysis for a bed and breakfast establishment?

Conducting a market study for your bed and breakfast establishment enables you to grasp external factors like customer demands for unique lodging experiences, competition within the hospitality industry, and emerging trends in travel accommodations.

By conducting a comprehensive market study, a bed and breakfast establishment can understand traveler preferences, offer comfortable accommodations, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a larger customer base, increased bookings, and a prominent position in the hospitality industry.

Here is what what we've put in the "Market Research" section of our business plan for a bed and breakfast establishment :

• interesting data points and market insights about bed and breakfast establishments, including occupancy rates, guest demographics, and industry trends
• a list of potential audiences for a bed and breakfast establishment
• the competitive analysis
• the competitive advantages for a bed and breakfast establishment

The key points of the business plan for a bed and breakfast establishment

What's the business model of a bed and breakfast establishment, business model of a bed and breakfast establishment.

A bed and breakfast (B&B) establishment's business model centers around providing accommodations and breakfast services to guests. Revenue is generated through room bookings and additional services such as meals, event hosting, or package deals.

The business model emphasizes creating a unique and comfortable guest experience, offering personalized hospitality, marketing through various channels, maintaining a high standard of cleanliness and service, and building a positive reputation to attract and retain guests.

Success depends on location, amenities, guest satisfaction, online reviews, and effective marketing and customer relationship management.

Business model vs Business plan

Be clear on the difference between a "business plan" and a "business model."

A business model is a framework that demonstrates how a company operates profitably and adds value to customers.

In a business plan, you depict your business model by utilizing the Business Model Canvas tool.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a bed and breakfast establishment .

How do you identify the market segments of a bed and breakfast establishment?

Segmenting the market for your bed and breakfast establishment involves dividing your potential customers into different groups based on their travel preferences and needs.

These categories could include factors like vacationers, business travelers, honeymooners, or families.

By segmenting your market, you can tailor your offerings and services to meet the specific requirements of each group. For example, you might provide family-friendly amenities such as play areas and adjoining rooms for families, offer business facilities and services for corporate travelers, or create romantic packages for honeymooners.

Market segmentation enables you to provide a personalized experience for each guest segment, enhance customer satisfaction, and attract a diverse range of customers to your bed and breakfast.

In the business plan for a bed and breakfast establishment , you will find a detailed market segmentation that helps you understand your audience and their preferences.

How to conduct a competitor analysis for a bed and breakfast establishment?

It's clear that you won't be the only bed and breakfast establishment in your area. There are other accommodations providing cozy and personalized stays for travelers.

Your business plan should include a detailed market study that covers your competitors' characteristics, strengths, and weaknesses.

Take note of their weaknesses (such as inadequate facilities, lack of personalized guest experiences, or poor customer service).

Why should you pay attention to these points? Because these weaknesses can lead to guest dissatisfaction when staying at a bed and breakfast establishment. By addressing these aspects, you can provide an outstanding experience, create a cozy atmosphere, and differentiate your establishment, attracting more guests and fostering positive reviews.

It's what we call competitive advantages—cultivate them to make your business shine.

Here are some examples of competitive advantages for a bed and breakfast establishment: charming and cozy accommodations, personalized guest experience, delicious homemade breakfast options, convenient location, exceptional hospitality, positive guest reviews and reputation.

How to draft a SWOT analysis for a B&B?

A SWOT analysis helps to identify the Strengths, Weaknesses, Opportunities, and Threats associated with starting a bed and breakfast establishment, allowing the business to make informed decisions and more effectively plan for success.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a bed and breakfast establishment

The strengths for a bed and breakfast establishment

S represents Strengths in SWOT, highlighting the project's favorable areas or aspects.

For a bed and breakfast establishment, its strengths could include offering a homey atmosphere, providing a personalized experience, having a convenient location, and serving delicious breakfasts.

The weaknesses for a bed and breakfast establishment

When we say "W," we're referring to Weaknesses, which are the parts of the project that need to be made stronger.

For a bed and breakfast establishment, potential weaknesses could include an inadequate marketing strategy, limited amenities, limited capacity, and a lack of online presence.

The opportunities for a bed and breakfast establishment

O represents Opportunities in SWOT, referring to the external factors that can be advantageous for the project.

In the case of a bed and breakfast establishment, potential opportunities include offering additional services such as spa treatments, organizing outdoor activities, hosting events such as weddings, and providing extended stay packages.

The threats for a bed and breakfast establishment

The letter "T" in SWOT stands for Threats, signifying the external factors that can pose obstacles or harm to the project.

How to elaborate a marketing strategy for a B&B?

A marketing strategy is an essential building block of a business plan as it outlines how a business will capture customers and achieve revenue targets.

A bed and breakfast establishment can attract travelers seeking a cozy and personalized lodging experience by implementing a well-executed marketing strategy that showcases the establishment's unique features, comfortable accommodations, and exceptional hospitality.

Travelers won't stay at your B&B without effective marketing; highlighting the unique accommodations, personalized service, and cozy atmosphere is crucial.

Are you utilizing marketing tactics to promote your bed and breakfast establishment? Consider creating a visually appealing website with stunning property photos, offering personalized guest experiences or packages, and leveraging online travel platforms to attract travelers searching for unique accommodations.

No worries if you have no clue about marketing and communication.

How to build a solid financial plan for a B&B?

A comprehensive business plan requires a thorough analysis of financial data to ensure its success.

When crafting your business plan, you should estimate the projected revenue for your bed and breakfast establishment.

Gaining the trust and confidence of potential investors who read your business plan requires presenting revenue projections that are reliable and supported by strong assumptions.

Our financial plan for a bed and breakfast establishment is easy to use and includes built-in checks to help you identify and correct any assumptions, ensuring you create reliable projections with confidence.

It goes without saying that you'll have to develop a provisional budget for your bed and breakfast establishment. Don't overlook any expense. By the way, we've listed them all in our financial plan!

A key aspect of your financial plan is the break-even analysis, which helps determine whether your bed and breakfast establishment will be profitable or not.

• Choosing a selection results in a full page refresh.
• Opens in a new window.

Plan Projections

ideas to numbers .. simple financial projections

Home > Industry Templates > Bed and Breakfast Business Plan Revenue Projection

Bed and Breakfast Business Plan Revenue Projection

This bed and breakfast business plan revenue projection is the first step in starting a b&b business plan or an Airbnb business plan. The template provides a quick and easy method to estimate revenue generated by an bed and breakfast business for the next 5 years.

By entering an occupancy percentage for each of the seasons, the template calculates the chargeable room nights. The chargeable room nights figure is then multiplied by the average room rate for the season to give the total room revenue for the year.

To give a complete revenue projection for the five year period the template provides extra sundry revenue lines. Two of the extra lines use a percentage of room revenue as a base for the calculation. Management information such as the average daily income, occupancy and room rate are also provided.

Bed and Breakfast Business Plan Revenue Projection Download

The bed and breakfast business plan revenue projection template is available for download in Excel format by following the link below.

The revenue forecast from this template is a useful starting point for our Financial Projections Template . The financial projections of course form part of the business plan required to start a bed and breakfast business.

If you do spot a mistake in the bed and breakfast business plan revenue projection template, please let us know and we will try to fix it.

About the Author

Chartered accountant Michael Brown is the founder and CEO of Plan Projections. He has worked as an accountant and consultant for more than 25 years and has built financial models for all types of industries. He has been the CFO or controller of both small and medium sized companies and has run small businesses of his own. He has been a manager and an auditor with Deloitte, a big 4 accountancy firm, and holds a degree from Loughborough University.

You May Also Like

MoSCoW Matrix Template

Use the MoSCow Method to efficiently place deliverables in a matrix to understand their importance to your team’s projects.

About the MoSCoW Matrix Template

When you’re working on a project with a lot of deliverables, it can be difficult to track priorities. And as deadlines approach, sometimes priorities can shift, further complicating your workflow. How can you keep track of evolving priorities and still focus on a complex project? 

What is the MoSCoW method?

The MoSCoW method is a powerful technique for tracking priorities, which are categorized and placed in a matrix model. Project managers, product developers, and business analysts use the matrix to align their teams when working through a set of project deliverables. Teams collaborate with stakeholders to analyze and rank the importance of deliverables with MoSCoW, making it easier to stay on track. 

MoSCoW is an acronym for Must Have, Should Have, Could Have, and Won’t Have. These four priority categories make up the four segments in the matrix. “Must Have” items are necessary for delivery; “Should Have” items are important but not necessary; “Could Have” items are nice to have (they are not priorities, but your team can work on them if time and resources permit); and “Won’t Have” items do not fit into the scope of the current project. To use MoSCoW, you create four category segments showing your current priorities and their status (Complete, In Progress, or Not Yet Started). 

When to use the MoSCoW method

The MoSCoW method is useful whenever you need to present business needs to an audience, assess priorities, and collaborate on impending deliverables with a group of stakeholders. By drawing and updating the matrix, you can get a snapshot of your priorities and their impact at each stage of a project. MoSCoW allows everyone on your team to easily grasp upcoming tasks and their impact on your timeline.

Create your own MoSCoW matrix

Making your own MoSCoW matrix is easy. Miro comes with the perfect canvas to create and share it. Get started by selecting the MoSCoW matrix template, then take the following steps to make one of your own.

Fill in your must-haves.  The MoSCoW matrix is divided into four categories. The first is Must Haves, the items that are necessary for completion of your project. If you’re unsure whether a task is a Must-have, ask yourself the following questions: If you do not complete this task, will your product or service work as intended? Can you still deliver the product without this item? Does this task allow you to fulfill all legal requirements for your project? Will your product or service be safe without it? Will your customer suffer consequences if you fail to complete this task?

Fill in your should-haves.  Next, move on to the items that are not necessary to complete your project but are still important for success. Remember, the items in this category are not  vital , but you should try and incorporate them into your timeline anyway. If you’re unsure, ask yourself: Although it might be painful not to complete this task, could you still ship the product without it? Can you use a workaround to avoid this task?

Fill in your could-haves.  Many teams colloquially refer to these items as “nice-to-haves.” While they might make the service run more smoothly or make your product look better, these tasks are not important. If you have the time or resources to complete them at the end, then you can do so. If not, you can plan to do them later. To fill out this part of the matrix, ask yourself the following questions: What are the benefits of these tasks? Do they outweigh the costs? How will these tasks impact our timeline? Can we still complete the project on time and within budget if we include these tasks?

Fill out your won’t-haves.  These items are outside the scope of your current project. Maybe you don’t have the budget to complete them, or maybe they don’t fit into your timeline. If you’re not quite sure whether something is a Won’t Have, ask yourself: How does this item impact our budget? Does our team have the bandwidth to complete this task? Will this item have a tangible impact on our customers? No one likes to admit that they can’t complete something, but don’t think of Won’t Haves as failures; they’re projects for another day.

How do you use the MoSCow template?

The MoSCoW acronym (excluding the o's) is carved with the first letters of the priority categories it works with. These are Must-haves, Should-haves, Could-haves and Won't-haves. And that's how you can define which task falls into which category.

What are the benefits of using the MoSCow method?

The key benefits of the MoSCoW technique are that it's quick and easy to use. The technique is good for highlighting the priorities of projects that are in progress and for organizing efficient time management.

Get started with this template right now.

Bang for the Buck Template

Works best for:.

Project Management, Strategic Planning, Prioritization

The name pretty much says it—this Agile framework is all about helping you maximize efficiency by powering collaboration between product managers and dev teams. Together you can go over each to-do on the project agenda and evaluate them in terms of costs and benefits. That way you can prioritize tasks based on how much bang for your buck they deliver. This template is great for teams and organizations that want to make a strategic plan to tackle an upcoming sprint.

RICE Prioritization Template

Teams use the RICE framework to prioritize the best course of action for their business. Using the model, you assign a RICE score to different ideas and tasks. This score tells you whether that item is something to prioritize. As a result, you make better-informed decisions about growing your business.

Lesson Reflection Template

Education, Meetings

The Lesson Reflection template is a tool to create space for self-reflection and improvement. Students can evaluate the key takeaways from a lesson and what are the topics they find most interesting. As teachers receive the student’s Lesson Reflection, they can look for opportunities to improve learning and teaching methodologies. The Lesson Reflection template can help you facilitate the educational process, and it’s easy to use and straightforward.

Reverse Brainstorming Template

Ideation, Brainstorming, Team Meetings

Reverse brainstorming is a technique that prompts a group to think of problems, rather than solutions. Because we naturally think of problems, it’s a great way to get a group to anticipate problems that may occur during a project. To engage in reverse brainstorming, start by identifying the problem, and then think of things that might exacerbate it. Ask your team to generate ideas around ways in which the problem could get worse. Reverse the problems into solutions again, and then evaluate your ideas.

Event Planning Template

Planning, Workshops

Whether you’re planning a product launch, fully remote conference, or milestone event, the Event Planning Template will act as a visual checklist and map for all the details you need to consider before the big day. The Event Planning Template is an adaptable way to make sure the creative and strategic vision of your event doesn’t get lost in the details. By mapping out different sections - from the marketing plan, to the agenda, to snacks and swag for guests — you and your team can focus on the details most important to your functions, and collaborate as needed when overlaps occur.

Floor Plan Template

Operations, Workshops

Maybe you’re planning a big occasion or event. Or maybe you’re arranging seating structures and traffic flows that are more permanent. Either way, creating a floor plan—an overhead scaled diagram of the space—is equal parts functional and fun. This template will let you visualize how people will move about the space and know quickly if the space will do what you need, before you commit time, money, or resources. And you’ll be able to get as detailed as you want—finding the right measurements and dimensions, and adding or removing appliances and furniture.

• Contact sales

Start free trial

How to Prioritize With the MoSCoW Method

Do you need help prioritizing tasks when managing a project? There’s an acronym for that! It’s called the MoSCow method and it’s a great technique to help with prioritization.

What Is the MoSCoW Method?

The MoSCoW method is a technique that helps organizations prioritize what should be done first in a project. It is done in four steps that follow the acronym MoSCoW, which stands for must have, should have, could have and will not have. It’s used by anyone who needs to prioritize their work and is especially useful in project management.

The MoSCoW method can help when project planning. ProjectManager is award-winning project management software that can take the results of your MoSCow method and organize them into a project plan. Our powerful Gantt charts organize tasks, link all four task dependencies to avoid delays and can set a baseline to capture the project plan and compare it to the actual progress to ensure you stay on schedule. Get started with ProjectManager today for free.

MoSCoW Prioritization Categories

Managing a project is often about managing what you will – and won’t! – get done in the given project timeline . When there are no priorities set, projects can quickly become free-for-alls, with the loudest voices in the room getting their work prioritized over others, often not for the benefit of the project or the organization.

But there’s a different approach. It’s called the MoSCoW method for defining and managing requirements and tasks in a project . Here is a list to clarify what those requirements are:

Must-Have Requirements (M)

Another way to refer to this is as the minimum usable subset (MUS) or what the project must deliver. In other words, the project must deliver these on the target date for the project to remain on track. No delay is acceptable. It is either going to take the project off track, it’s unsafe or even illegal not to have this done by the time given in the project’s business case .

A way to understand if you’re dealing with a MUS is by asking yourself, “What happens if this isn’t met?” If the answer is, “The project fails ,” then you have a MUS. Any workaround that can be devised to continue with the project and not jeopardize its success, means this isn’t a MUS.

Should-Have Requirements (S)

This type of requirement is almost as important as a MUS, but it’s not vital to the success of the project. In other words, the project doesn’t depend on this requirement. You might not want to leave it out, as it could have a great impact on the project, but in the end, it can be done without causing any irreparable harm. Again, leaving out this requirement means a lot of work⁠ (finding a solution, changing stakeholders’ expectations, maybe experiencing some inefficiency⁠), but the project can go on.

Could-Have Requirements (C)

The difference between a should-have requirement and a could-have requirement is simply by figuring out the degree of pain that would be caused by not meeting it. That is, how will it impact the business value of the project, how many people would be affected, etc. Therefore, a could-have requirement is something you’d like but is less important than a should-have requirement. There will be an impact if it’s left out of the project, but less than the impact of a should-have requirement.

What We Will Not Have This Time (W)

Here is where you can collect those requirements that are not feasible for a specific release. Maybe next time, but the project remains strong without them. This is a great way to avoid project scope creep . Once initiatives are placed in the not-have-time category, teams know that they’re not a priority for this go-around and can place them on the back burner and out of their mind. This allows them to focus more sharply on those requirements that are important to the project.

What Is the MoSCoW Method Used For?

The MoSCow method can be of use to anyone who has work and needs to prioritize that work to know what’s essential and what can be ignored. It’s mostly used in product development, software development and project management. In project management that helps determine which tasks, requirements, products and user stories (in agile projects) the team needs to prioritize.

How to Implement the MoSCoW Method in 3 Steps

The MoSCoW method is a valuable tool, but only if you know how to use it. Here are three steps that will help you use the MoSCoW method when prioritizing your project.

1. Gather Project Requirements

Start by identifying all project requirements . Just make a giant list and be as thorough as possible. You don’t want to leave out anything that might prove essential to the project.

2. Prioritize Project Requirements

Now go through that list and attach a letter to each, according to the MoSCoW method of M for must-have, S for should have, C could have and W for what you won’t have. This allows you to prioritize the work and know what can be put aside to focus on what’s important.

3. Track the Completion of Project Deliverables

Now that you’ve classified your requirements, you can carry out the work in a timely manner. Tracking that work ensures that you don’t miss any deadlines and that all high-priority requirements will be met.

Benefits of the MoSCoW Method

The clear benefit of using the MoSCoW method is that it provides a means to prioritize work and know what is essential to the project and what can be ignored if time and cost prevent one from completing every requirement. But there are more advantages of the MoSCoW method, some of which we list below.

Helps Ensure Stakeholder Satisfaction

Stakeholders have a vested interest in the project and the project should satisfy their expectations . The MoSCoW method helps manage stakeholders by getting them to all agree on the prioritization of requirements and, therefore, helps to resolve any conflicts that might arise over the execution of those requirements.

It’s Easy to Understand and Implement

Using the MoSCoW method identifies the priority of project requirements. This information can then be disseminated to the project team so it’s clear to everyone what must be done. Now the team understands what’s prioritized and can implement those requirements first.

Helps Teams Cut Unnecessary Costs

The MoSCoW method allows everyone on the project team to know what they have to get done first, which increases revenue by decreasing operational costs, improving productivity and increasing customer satisfaction.

Moscow Method Example

Leadership guru Susanne Madsen leads this training video on how to use the MoSCoW Method to prioritize your requirements in a project.

How ProjectManager Helps You Prioritize

ProjectManager is online project management software that can make sure your requirements are being met throughout the life cycle of the project. Because our software gives you real-time data, you’re able to meet your priorities.

Our real-time dashboard shows real-time data that is displayed over six different project metrics. These numbers are crunched and illustrated in colorful, easy-to-read graphs and charts that keep project managers keenly assessed on the progress of their priorities.

Workflow is also visualized with kanban boards that keep teams focused on their priorities. Online Gantt charts can link dependencies and teams can collaborate at the task level, adding comments, documents and images.

There’s so much more that ProjectManager offers. To get a full picture of what we can do to help you better manage your next project, try our free 30-day trial today.

Deliver your projects on time and on budget

Start planning your projects.

Complete Guide to the MoSCoW Method: A Simple Product Feature Prioritization Framework

Looking for an easy-to-use prioritization model for your roadmap? The MoSCoW method can help. Here’s how to use it effectively.

Read more posts by this author.

Working with cross-functional teams and key stakeholders to effectively prioritize features isn’t easy, but it’s a key step in the product development process. 

When you’re making your product roadmap, the MoSCoW model can be an effective way to get everyone aligned on the project’s priorities. Once you do align, you can help your team schedule tasks for the upcoming release cycle or sprint. 

In this article, we’ll dive into: 

• How the MoSCoW model works 
• How the MoSCoW model categorizes features
• Benefits of using a MoSCoW analysis
• Who should use the MoSCoW framework
• An example of the MoSCoW model

Not sure if MoSCoW is right for you? There are plenty of other prioritization methods that might be natural fits for your team. Check out our guide to the best product management prioritization frameworks and see which ones make the most sense for you.

What is the MoSCoW method? 

Since the MoSCoW technique doesn’t tell you how to decide which features fit into each of these categories, it allows your team to determine how to prioritize tasks. For example, you can easily prioritize by: 

• Company budget or resource constraints 
• Cross-functional team needs 
• Features with high customer importance 
• Value to the product or potential feature revenue 
• Or other factors 

Once you’ve determined how you’re currently prioritizing features, the MoSCoW model helps by sorting features by must-haves (critical features), should-haves and could-haves (nice-to-have initiatives), and features that you won’t have on the roadmap for now. 

It works somewhat similarly to the Impact vs. Effort model and Kano model . Each of these prioritization methods sorts features into several categories that help you align on what to prioritize next. The MoSCoW model doesn’t include a built-in scoring framework, which makes it much more flexible. 

How does the MoSCoW model work? 

The MoSCoW prioritization method is very popular, in part because it’s so simple. 

Basically, the model sorts all of your potential features into what needs to happen now and what should wait for the future. 

Here’s how it’s typically done: 

1. You and your team will sit down and list all the potential features for your upcoming release (or releases). 

2. Determine the resources you’ll devote to each of the categories in the upcoming sprints or releases. 

For example, in the early stages, your team may devote 80% of your resources to “must-have” features and 20% to “should-haves,” but in later releases, you may decide to devote more time to “should-haves” and then split the remaining resources between “must-have” and “could-haves.” 

3. Then, you’ll need to evaluate each feature to determine which category it should fall into. While the MoSCoW method doesn’t have a built-in evaluation framework, we recommend evaluating each feature by asking three questions: 

• How important is this feature to our users? 
• How valuable is this feature to our product? 
• How much effort and time will this feature take to implement? 

You can use numerical sliding scales to chart these features quantitatively, or you can use another prioritization technique to understand the benefits of each feature.  

4. Using whatever prioritization or scoring model you've determined, sort the features from your list into the following categories: 

• Must-haves 
• Should-haves 
• Could-haves 
• Won’t-haves  

Keep in mind that these categories are simply for the next sprint or release. Putting a feature in the "won't have" category doesn't mean that it's tossed forever – it just means that it won't be on the roadmap right now.

Before you get to work on your product roadmap , let’s break down exactly what these categories are, and which kinds of features should end up in each one. 

MoSCoW method features categories 

The MoSCoW prioritization method uses four prioritization categories: 

“Must have” features

Must-haves are the non-negotiables for your product vision at the current iteration. 

Must-have features are: 

• Essential for your product to work 
• Necessary for users to complete the main tasks or actions with your product 
• Required to meet current business goals 
• Necessary to eliminate dependencies for other important features 

If you’re using a scoring model like the one we mentioned above, must-have features should be high-value to both the business and the users. Performance improvements and major bug fixes often fall into this category.

Most of your development time and resources should go to must-have features first, especially in the early stages of product development. 

“Should have” features 

Should-haves are important to the current vision for the product, but not essential for function or usage. 

Should-haves are features that: 

• Would improve user value or delight
• Would make certain aspects of the product easier or more performant
• Would not cause the product to break without them, but may improve usability
• Resolve user workarounds to accomplish common tasks 

These features are valuable and important to ‌users, but slightly less essential to the product itself. They should be prioritized as time and effort allows. 

“Could have” features

The could-haves are those features that'd be nice to have in the current (or future) versions of your product, but aren’t yet that important. Additionally, the time and effort it takes to implement them may outweigh the benefit at this time. 

These are features that: 

• Aren't that important to the product or users at this stage
• Don't significantly affect product performance or experience 
• Won't cause roadblocks or frustration to the user by not having them 
• Aren't expected from your product 

In general, you should only prioritize these as time and resources permit, and if such a feature is an important customer-facing or strategic win. Otherwise, you should save them for a future release. 

For example, if you’re working on some big must-have features that mostly improve things on the back-end, some cool could-have features can help customers see that your product is improving and innovating. 

“Won’t have” features

Finally, the won’t-haves are features that will not be included in this round of roadmapping. 

This is often the hardest category to sort features into. Keep in mind that this doesn’t mean these features will never be prioritized or developed‌ — just that they’re not urgent for this sprint or release cycle. 

Won’t-haves should be features that: 

• Have no measurable impact on customer satisfaction or product functionality 
• Would be nice to have but have too many dependencies to do well currently 
• Are out of budget or scope given your current resources 
• Aren’t necessary for a good user experience 
• Don't fit your current goals or product vision

What are the benefits of the MoSCoW method? 

MoSCoW prioritization is one of our favorite frameworks, in part because it has so many benefits. For example:

• It’s super easy to learn and use. Some prioritization frameworks have a steeper learning curve: They require more research, have a complicated scoring model, or require a lot of internal data. With the MoSCoW method, once you understand each category, you’re ready to get started. 
• It works for almost any team size and structure. Just getting started with a few folks working on V1 of your product? Got a huge team with a lot of stakeholders? On release version 17.8.2? Either way, the MoSCoW method can help you prioritize features and draft your upcoming roadmaps . 
• It works well as an agile project management method. If you’re building an agile product roadmap , the MoSCoW method can help prioritize and organize upcoming sprints and releases. It’s not an agile-specific model, but it does fit nicely within that framework. 
• It’s a great way to align teams and key stakeholders. Since the MoSCoW method is more open-ended than many other prioritization frameworks, it’s a great one to use to simplify the decision-making process. Product managers and cross-functional teams can work together with other key stakeholders to prioritize tasks and strengthen collaboration from the beginning. 
• It helps simplify project management. MoSCoW analysis is aneffective way to narrow down the current project priorities and objectives for the development process so you can manage expectations and (hopefully) eliminate scope creep. When your entire team can visualize priorities and project requirements for the current stage, it’s much easier to enable success.

MoSCoW model example

Let’s take a look at an example of the MoSCoW method in action. 

For our example, let’s consider a software startup that’s developing a web app to help busy knowledge workers manage their inboxes more effectively. They’re working to build V1 of their product, and want to get a minimum viable product launched as quickly as possible. 

Once they’ve got their potential features brainstormed, here’s how they might use the MoSCoW method:  

Must-haves : 

• Automatic email sorting and organization 
• Clear search functionality 
• Integrated calendar to automatically schedule meetings and events based on inbox contents 

These are the basic features that allow users to manage their inboxes easily and make the product function. 

Should-haves: 

• Ability to manage multiple inboxes from a single dashboard
• Snooze and reminder features for following up on emails 
• Email templates for common scenarios 

These are the features that are important to have and should be prioritized, but aren’t essential to the product’s functionality. 

Could-haves: 

• AI email writer or suggestions based on user’s previous communications 
• Workflow automation rules to automate repetitive email tasks 
• Automated email follow-ups 
• Integrated email notes and to-do lists 

These are all nice-to-have initiatives, and may be a priority at some point, but aren’t really necessary or important for the current version. Users will still get a lot of value from the product without them, and not having them doesn’t impact functionality. 

Won’t-haves: 

• Talk-to-text functionality for writing and responding to emails 
• Offline mode 
• Desktop version (this team is focusing on a web app first) 

None of these features fit with the core vision for the product at its current stage, and none of them are currently necessary or impact the product’s functionality. They shouldn’t be prioritized, at least not for the current sprint. 

When should you use the Moscow method? 

The MoSCoW method is effective as a narrow-scope prioritization technique — that is, for prioritizing tasks and critical features for the current or next-up release of your product. Whether that’s an MVP or V1, or you’re well into product development, MoSCoW prioritization helps your development team quickly figure out what’s needed now vs. later. 

That said, the MoSCoW method comes with drawbacks, too. Some teams find that without built-in scoring, sorting features can be a murky process. Team bias for or against certain features can impact which category they end up in, and prioritization is ultimately subjective. 

With the MoSCoW framework, it helps to think of this as a feature, not a bug. If you’re looking for a prioritization framework that… 

• Uses a more intuitive method for sorting features 
• Doesn't require you to have a lot of quantitative data 
• Allows you to include as many or few stakeholders as needed 
• Helps you narrow your focus to just the upcoming sprint(s) or releases 

… the MoSCoW prioritization technique will be helpful for you. 

Kicking off product development after MoSCoW analysis 

Once you’ve done your MoSCoW analysis, you should be ready to move your prioritized features to your roadmap and kick off product development. 

One way to make the software development process faster and easier? 

Start building with a full-stack, no-code software development tool like Bubble. With Bubble, you can build faster, easier, and more affordably than ever, which means that you can prioritize more features and launch them to users more efficiently. 

Start building with a free account

Build the next big thing with Bubble

• How to build
• Responsive design
• Version control
• Feature index
• Integrations
• Marketplace
• Partnerships
• Brand guidelines

• Purchase History

How to Create a Bed and Breakfast Business Plan

by I.J. Karam | Dec 14, 2020 | Business Plans

Thinking of opening a B&B business? That’s cool. However, before you launch it, you will need to create a bed and breakfast business plan . It can come in real handy when you meet investors or later on when you need to see if your business is moving in the right direction and fast enough.

Many entrepreneurs don’t want to spend time creating a detailed B&B business plan because they think it’s a tough ask. But that’s not the case. Of course, you will need to allot some time to the activity, but it is far from being something that you can’t do.

Before we get started, you might be interested to check out our Ready-made Bed and Breakfast Business Plan Template with pre-written text and automatic financials which you can easily customize and adapt to your own project, no financial expertise required .

In this post we will share the nuts and bolts of how to write a great bed and breakfast business plan. So let’s get going…

How Many Sections A Professional Bed & Breakfast Business Plan Should Have?

Now, there’s no definite answer to this question. However, most experts agree it’s a good idea to include at least the following sections in your business plan:

– Executive Summary – Company Overview – Customer Analysis – Competitive Analysis – Marketing Plan – Operation Plan – Management Plan – Financial Plan

Now, let’s check out what goes into each of these listed sections.

Bed & Breakfast Business Plan Step-by-Step Breakdown

Step 1 – Executive Summary

The importance of having a strong executive summary can’t be stated enough. It is the most important part of your B&B business plan and introduces the reader to your business. If the introduction is not exciting, getting the reader to read the entire business plan is likely to prove a big challenge. So don’t make thing hard for yourself by penning a mediocre summary. Instead, put in some time and effort to craft an executive summary that convinces the reader that reading your entire bed and breakfast business plan is going to be worth their while.

So what makes a great executive summary?

It should have these attributes:

Introduces readers to your B&B business

Gives key information about your project upfront and clearly states the goal. If you are looking for funding , the goal with the amount of money you need to launch your bed and breakfast business

Grabs and holds the reader’s interest in your project, so that they would want to know more about it

If you’re wondering what goes into a B&B executive summary, the answer is:

– Business Overview – Services – Customer Focus – Management Team – Success Factors – Financial Highlights (If you plan to raise funds, mention the exact amount of money you need here)

Here’s a sample executive summary to help you crack this section.

Sample Executive Summary

Business Overview

ABC Bed & Breakfast located at <mention the location here> is an upcoming Bed and Breakfast that focuses on offering clean rooms with modern character, attractive to leisure all kinds of visitors to this area. Our rooms feature ultra-modern furniture, coupled with the latest technology and a wide range of accessories.

ABC Bed & Breakfast is going to offer a whole gamut of standard Bed and Breakfast services. This includes daily room cleaning, cable TV, free local calls, free Wi-Fi and several other amenities. In addition, we are going to offer a restaurant lounge serving breakfast, as well as lunch and dinner and Tea and Cocktails.

Customer Focus

ABC Bed & Breakfast is going to mainly serve leisure travelers who want comfort, key amenities, and great service. In general, the market for this segment tends to be relatively well educated and affluent as detailed below:

Guests on pleasure trips or on vacations use bed and breakfasts more than anyone else. They usually tend to take short breaks or weekend breaks to de-stress. In addition, special events, like weddings, are also important revenue drivers.

Other key revenue drivers include business seminars, business meetings and group travel during weekdays. These guests usually prefer rooms at strategically located properties.

100,000 visitors come to <this area> every year, as per the local office of tourism.

50% of visitors are between ages of 35 and 45, 20% between ages of 45 and 59, 15% between the ages 20 and 29, and 8% are 60+ according to an official survey

The average household income is $85,900 as per the national Bed and Breakfast Association

Management Team

ABC Bed & Breakfast is led by Erik Edwards, who has 22 years of experience in this industry under his belt. While Erik Edwards has not launched this kind of business from ground up, he has an extensive experience, most recently in the capacity of a general manager of a well-known Bed and Breakfast business. During his career, the owner has held a number of different positions in the management chain. Thanks to this, he has an extensive knowledge of this business, which also extends to operations (that is, the running of a Bed and Breakfast business on day to day basis) as well as the business management side (that is, marketing, staffing and the rest).

Success Factors

ABC Bed and Breakfast is well-qualified to succeed thanks to these reasons:

At present, the community that we are entering doesn’t have a Bed and Breakfast. Apart from that, we thoroughly surveyed the area and found that this community receives frequent visitors who are inclined to use our property when launched.

Our B&B business is strategically located, which is a massive advantage. It is just a few minutes’ drive from the airport, downtown, corporate district, and the main tourist attractions of the town.

We have a proven track record in this industry, which will keep us in good stead when we start operations of our B&B.

The city’s governor recently announced plans to pump in more than $10 million in tourist attractions to boost local tourism. Our survey shows that existing hotels are not in the position to handle the increased capacity of visitors coming to the town.

Financial Highlights

ABC Bed and Breakfast is presently seeking $1,000,000 to set up the business. Specifically speaking, we will use these funds as follows:

Bed and Breakfast building and design: $750,000

Working capital: $250,000 for paying salaries, operating costs and marketing expenses until we reach break-even.

Step 2 – Company Overview

In this section, you need to talk about your B&B concept and share finer details. Specifically speaking, answer these important questions:

– Who owns the business? – What is your company’s history? – What kind of amenities you are going to provide? – How many rooms your bed & breakfast will have?

Sample Company Overview

What is ABC Bed & Breakfast?

ABC Bed & Breakfast is owned by Erik Edwards, who has been associated with this specific industry for over two decades. He decided to launch his own business three months back after spending some time in <name of the location>, which convinced him of a singular opportunity to set up a mid-sized Bed & Breakfast business. During his trip to this city, he couldn’t find one mid-level Bed & Breakfast business in the downtown area, even when a large number of tourists visit this part of the country every year. Given these facts, Erik Edwards quickly spotted a unique opportunity, that a Bed and Breakfast would enjoy considerable success in this area.

ABC Bed & Breakfast History

Erik Edwards incorporated his business on 20 th Sept, 2020. Currently, the development operations are being run out from his home office. However, once Erik Edwards acquires the land and property rights, operations will start running from an on-site location.

Since its incorporation, the business has completed these milestones:

– Selected a suitable location for the business and signed the land deal – Created the company’s website and logo – Hired a reputable local architecture firm for the creation of the building’s blueprint – Determined equipment financing requirements – Started hiring key employees

ABC Bed & Breakfast Services

We will initially offer the following amenities:

– Single and double Rooms – Studio apartments (suitable for long-term stays) – Restaurant lounge

Our single and double rooms’ amenities include:

– One or two Double Beds – Modern Bathroom – Workspace – Toiletries – Daily Cleaning – Complimentary Tea and Coffee – TV with Cable – Wi-Fi

Our studio apartment’s amenities include:

– California King bed – Sitting Room area featuring Workspace, TV and Couch – A luxury Bathroom featuring Jacuzzi and Shower – Toiletries – Daily Cleaning – Tea, Coffee and Chocolate – Dining area (featuring a modern dining table) – Kitchenette (fully-equipped with microwave, oven, refrigerator, etc) – Wi-Fi – Flat Panel TV

Our restaurant lounge features:

– Breakfast, lunch and dinner menus – Afternoon tea – Wi-Fi – Cocktails – Weekend live entertainment

Bed and Breakfast Design

ABC Bed and Breakfast is going to develop a spacious 17,000 sq ft guesthouse. Here are the key elements that will be included:

– Lower and upper floors with 15 Single or Double rooms – 3 Studio apartment styled rooms – A spacious restaurant Lounge

Our location is going to feature free parking space in case our guests need to park their vehicles.

Step 3 – Customer Analysis

This is the time to talk about your prospective customers. That is, who they are, what do they look for in a bed and breakfast business and why they will choose you over others.

For instance, if we continue with the example of ABC Bed & Breakfast business, we can say something in the lines of:

 “There are no mid-level bed & breakfast businesses in this area and many customers would prefer a middle-sized establishment over others. We plan to target these visitors, who constitute a big part of the total tourist footfall.” 

Step 4 – Competitive Analysis

Share details about your direct as well as indirect competitors in this section. More importantly, show how your business stands out in the crowd. The best way to showcase this is by using data-backed facts. You may want to use graphs and charts to build your case. It’s important that you clearly convey your business’s unique selling proposition (aka USP).

Remember: Having a great business idea alone is not enough. You must also be able to demonstrate that your offerings are unique or there’s not much competition in the niche you plan to enter. Lack of competition increases your chances of real success.

Step 5 – Financial Analysis

This is the section where you need to provide an estimate of your B&B business’ operating costs. In addition, you will need to specify the exact amount you need for optimal operation. Also, address the potential profit-and-loss areas your bed and breakfast business may accrue.

Most business plan writing experts are of the opinion that entrepreneurs should provide a financial projection for the first few years. You should give financial projections for at least 3 years. But if you can, try sharing financial projections for 5 years. Also, remember that your financial projections must be backed by hard data and shouldn’t be based on intuition.

Step 6 – Appendices

In this section, you can share all those documents that may give your bed and breakfast business idea more appeal, such as:

– Market research and marketing data – Showcase your previous work (this could come in handy if you are seeking to raise capital) – Key statistics and charts

Final Words

A bed and breakfast business plan is an important business document. Do a thorough research of the location you plan to penetrate and create a detailed business plan to help you launch a bed and breakfast business on the right track.

>>Download a PDF version of this Bed & Breakfast Business Planning guide.

Download a Ready-Made Business Plan, Choose Your Industry:

• F&B Business Plans
• Services Business Plans
• Retail Business Plans
• Tourism Business Plans
• Tech Business Plans

Recent Posts

• Bed and Breakfast Business Model Canvas: A Complete Guide
• Restaurant Business Model Canvas
• How to Create a Bar Business Plan
• Gym Financial Plan Template [2024 Guide]
• Laundry Financial Plan Template [2024 Guide]

• Integrations
• Learning Center

MoSCoW Prioritization

What is moscow prioritization.

MoSCoW prioritization, also known as the MoSCoW method or MoSCoW analysis, is a popular prioritization technique for managing requirements. 

  The acronym MoSCoW represents four categories of initiatives: must-have, should-have, could-have, and won’t-have, or will not have right now. Some companies also use the “W” in MoSCoW to mean “wish.”

What is the History of the MoSCoW Method?

Software development expert Dai Clegg created the MoSCoW method while working at Oracle. He designed the framework to help his team prioritize tasks during development work on product releases.

You can find a detailed account of using MoSCoW prioritization in the Dynamic System Development Method (DSDM) handbook . But because MoSCoW can prioritize tasks within any time-boxed project, teams have adapted the method for a broad range of uses.

How Does MoSCoW Prioritization Work?

Before running a MoSCoW analysis, a few things need to happen. First, key stakeholders and the product team need to get aligned on objectives and prioritization factors. Then, all participants must agree on which initiatives to prioritize.

At this point, your team should also discuss how they will settle any disagreements in prioritization. If you can establish how to resolve disputes before they come up, you can help prevent those disagreements from holding up progress.

Finally, you’ll also want to reach a consensus on what percentage of resources you’d like to allocate to each category.

With the groundwork complete, you may begin determining which category is most appropriate for each initiative. But, first, let’s further break down each category in the MoSCoW method.

Start prioritizing your roadmap

Moscow prioritization categories.

1. Must-have initiatives

As the name suggests, this category consists of initiatives that are “musts” for your team. They represent non-negotiable needs for the project, product, or release in question. For example, if you’re releasing a healthcare application, a must-have initiative may be security functionalities that help maintain compliance.

The “must-have” category requires the team to complete a mandatory task. If you’re unsure about whether something belongs in this category, ask yourself the following.

If the product won’t work without an initiative, or the release becomes useless without it, the initiative is most likely a “must-have.”

2. Should-have initiatives

Should-have initiatives are just a step below must-haves. They are essential to the product, project, or release, but they are not vital. If left out, the product or project still functions. However, the initiatives may add significant value.

“Should-have” initiatives are different from “must-have” initiatives in that they can get scheduled for a future release without impacting the current one. For example, performance improvements, minor bug fixes, or new functionality may be “should-have” initiatives. Without them, the product still works.

3. Could-have initiatives

Another way of describing “could-have” initiatives is nice-to-haves. “Could-have” initiatives are not necessary to the core function of the product. However, compared with “should-have” initiatives, they have a much smaller impact on the outcome if left out.

So, initiatives placed in the “could-have” category are often the first to be deprioritized if a project in the “should-have” or “must-have” category ends up larger than expected.

4. Will not have (this time)

One benefit of the MoSCoW method is that it places several initiatives in the “will-not-have” category. The category can manage expectations about what the team will not include in a specific release (or another timeframe you’re prioritizing).

Placing initiatives in the “will-not-have” category is one way to help prevent scope creep . If initiatives are in this category, the team knows they are not a priority for this specific time frame. 

Some initiatives in the “will-not-have” group will be prioritized in the future, while others are not likely to happen. Some teams decide to differentiate between those by creating a subcategory within this group.

How Can Development Teams Use MoSCoW?

  Although Dai Clegg developed the approach to help prioritize tasks around his team’s limited time, the MoSCoW method also works when a development team faces limitations other than time. For example: 

Prioritize based on budgetary constraints.

What if a development team’s limiting factor is not a deadline but a tight budget imposed by the company? Working with the product managers, the team can use MoSCoW first to decide on the initiatives that represent must-haves and the should-haves. Then, using the development department’s budget as the guide, the team can figure out which items they can complete. 

Prioritize based on the team’s skillsets.

A cross-functional product team might also find itself constrained by the experience and expertise of its developers. If the product roadmap calls for functionality the team does not have the skills to build, this limiting factor will play into scoring those items in their MoSCoW analysis.

Prioritize based on competing needs at the company.

Cross-functional teams can also find themselves constrained by other company priorities. The team wants to make progress on a new product release, but the executive staff has created tight deadlines for further releases in the same timeframe. In this case, the team can use MoSCoW to determine which aspects of their desired release represent must-haves and temporarily backlog everything else.

What Are the Drawbacks of MoSCoW Prioritization?

  Although many product and development teams have prioritized MoSCoW, the approach has potential pitfalls. Here are a few examples.

1. An inconsistent scoring process can lead to tasks placed in the wrong categories.

  One common criticism against MoSCoW is that it does not include an objective methodology for ranking initiatives against each other. Your team will need to bring this methodology to your analysis. The MoSCoW approach works only to ensure that your team applies a consistent scoring system for all initiatives.

Pro tip: One proven method is weighted scoring, where your team measures each initiative on your backlog against a standard set of cost and benefit criteria. You can use the weighted scoring approach in ProductPlan’s roadmap app .

2. Not including all relevant stakeholders can lead to items placed in the wrong categories.

To know which of your team’s initiatives represent must-haves for your product and which are merely should-haves, you will need as much context as possible.

For example, you might need someone from your sales team to let you know how important (or unimportant) prospective buyers view a proposed new feature.

One pitfall of the MoSCoW method is that you could make poor decisions about where to slot each initiative unless your team receives input from all relevant stakeholders. 

3. Team bias for (or against) initiatives can undermine MoSCoW’s effectiveness.

Because MoSCoW does not include an objective scoring method, your team members can fall victim to their own opinions about certain initiatives. 

One risk of using MoSCoW prioritization is that a team can mistakenly think MoSCoW itself represents an objective way of measuring the items on their list. They discuss an initiative, agree that it is a “should have,” and move on to the next.

But your team will also need an objective and consistent framework for ranking all initiatives. That is the only way to minimize your team’s biases in favor of items or against them.

When Do You Use the MoSCoW Method for Prioritization?

MoSCoW prioritization is effective for teams that want to include representatives from the whole organization in their process. You can capture a broader perspective by involving participants from various functional departments.

Another reason you may want to use MoSCoW prioritization is it allows your team to determine how much effort goes into each category. Therefore, you can ensure you’re delivering a good variety of initiatives in each release.

What Are Best Practices for Using MoSCoW Prioritization?

If you’re considering giving MoSCoW prioritization a try, here are a few steps to keep in mind. Incorporating these into your process will help your team gain more value from the MoSCoW method.

1. Choose an objective ranking or scoring system.

Remember, MoSCoW helps your team group items into the appropriate buckets—from must-have items down to your longer-term wish list. But MoSCoW itself doesn’t help you determine which item belongs in which category.

You will need a separate ranking methodology. You can choose from many, such as:

• Weighted scoring
• Value vs. complexity
• Buy-a-feature
• Opportunity scoring

For help finding the best scoring methodology for your team, check out ProductPlan’s article: 7 strategies to choose the best features for your product .

2. Seek input from all key stakeholders.

To make sure you’re placing each initiative into the right bucket—must-have, should-have, could-have, or won’t-have—your team needs context. 

At the beginning of your MoSCoW method, your team should consider which stakeholders can provide valuable context and insights. Sales? Customer success? The executive staff? Product managers in another area of your business? Include them in your initiative scoring process if you think they can help you see opportunities or threats your team might miss. 

3. Share your MoSCoW process across your organization.

MoSCoW gives your team a tangible way to show your organization prioritizing initiatives for your products or projects. 

The method can help you build company-wide consensus for your work, or at least help you show stakeholders why you made the decisions you did.

Communicating your team’s prioritization strategy also helps you set expectations across the business. When they see your methodology for choosing one initiative over another, stakeholders in other departments will understand that your team has thought through and weighed all decisions you’ve made. 

If any stakeholders have an issue with one of your decisions, they will understand that they can’t simply complain—they’ll need to present you with evidence to alter your course of action.  

Related Terms

2×2 prioritization matrix / Eisenhower matrix / DACI decision-making framework / ICE scoring model / RICE scoring model

Prioritizing your roadmap using our guide

Talk to an expert.

Schedule a few minutes with us to share more about your product roadmapping goals and we'll tailor a demo to show you how easy it is to build strategic roadmaps, align behind customer needs, prioritize, and measure success.

Share on Mastodon