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• Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Recommended guides for reading:

• How to Write a Personal Statement for a Master’s
• How to Write a Personal Statement for a PhD
• UCAS Personal Statement: A Writing Guide And Tips For Success
• Tips for Writing a Personal Statement for the University
• How to Write a Personal Statement That Stands Out
• UCAS Application: Process and Deadlines Explained in Details
• Personal Statement Examples UK

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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Strategic Marketing Postgraduate Personal Statement

Sample Strategic Marketing Postgraduate Personal Statement

Having pursued the study of Global Business Management, I have found that my core interests lie in the field of Marketing. The MSc in Strategic Marketing offered at Imperial College Business School, I believe, offers the most comprehensive and cutting edge introduction to the deeper field. Having investigated a number of courses in preparation for applying, it is the focus on new developments, such as digital and social media, combined with an in-depth focus on the analytical aspects of marketing as it applies to real case studies that make this the right course for me.

My degree in Global Business Management gave me an excellent overview of the broader field of business administration. Specific courses throughout this degree also introduced me to the fundamentals of marketing and allowed me to undertake project work within the field. The course’s global focus, coupled with my own experiences of living, working and studying in multiple countries, also offered an international perspective on business that will allow me to adopt an international approach to marketing throughout postgraduate study. Studying in the UK presents specific challenges for those us for whom English is not our first language. My track record at Regent’s College and my previous experience at Ashbourne College also demonstrate that I have obtained the necessary language and study skills to overcome these.

In addition to studying within the UK, I have also worked within a voluntary role with Age Concern, which has helped me to hone my administrative skills within an employment context. Building on skills I gained through a previous administrative role at Verso M, a Russian construction company, these two positions not only offered a chance to implement some of my theoretical knowledge of business processes in a practical context but also honed transferable skills in time management, teamwork and communication that will all prove useful throughout postgraduate study.

I have always shown a similar flair for both teamwork and leadership throughout my previous study and have made sure to become involved with extra-curricular projects whenever possible. As the International School of Tomorrow (ISOT), I was Vice President of the Student Council and Coordinator of the Press Association, while during my time at Regent’s College I was President of the Event Organising Committee. I am greatly excited by the MSc course’s proposed emphasis on group work and believe that these extra-curricular and employment experiences will allow me to make the most of working with fellow students to undertake the kind of debates that would take place in real life scenarios. Learning to work with others and share skills and opinions is essential to providing effective marketing solutions and I look forward to building on my previous skills in this area prior to entering the profession.

As you may imagine of someone with such a long-standing academic interest in marketing and business, I also use my spare time to keep abreast of developments within the field. I subscribe to Harvard Business Review and The Economist and have always taken every opportunity to develop skills within business outside of the curriculum, such as attending a training weekend at Barmley Lakes Learning and Development Centre.

Having gained an awareness of the key position that Marketing plays in the performance of any business, I believe that I fit the profile of the ideal applicant for this course. I am ambitious, motivated and eager to learn, with an academic and employment background in business administration and an entrepreneurial spirit. The intellectually challenging environment of Imperial College, coupled with strong links with industry, would seem to provide the ideal springboard to translate my aptitudes and interests into a successful career in the field.

This example Strategic Marketing Postgraduate personal statement is here to provide some inspiration in the writing of your own statement.

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A guide to writing a Masters personal statement

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If you are considering postgraduate study, you will need to think about writing an application that demonstrates why you are the right candidate for the course and their university. This is where your personal statement comes in. 

You’ll already have written a personal statement for your undergraduate application, so the concept should be familiar. However, there are some things you should be aware of when it comes to writing specifically for postgraduate study. 

In this guide, we’ll explain how to write a stand-out Masters personal statement and provide you with some valuable insights from our Masters Recruitment Manager Danielle, here at Warwick Business School (WBS).

What is a Masters personal statement?

An MSc personal statement, also known as a ‘statement of purpose’, supports your application to study a postgraduate course at university. It should highlight your key skills and experience whilst demonstrating your understanding of the course and conveying your academic skills and interests.

From her experience in the Recruitment and Business Development team at WBS, Danielle gives her take on a personal statement: 

Your personal statement is your opportunity to sell yourself and differentiate yourself from any other applicant, share your passion for joining WBS and link your life experiences and skills to how you could contribute to a cohort.

How long should a Masters personal statement be?

A personal statement for postgraduate study should fit within two pages of A4. Whilst you won’t be penalised if it is slightly longer, you should always make sure the content is relevant and doesn’t repeat information elsewhere in your application. 

What do you need to prepare before writing a Masters personal statement? 

Before writing your personal statement for postgraduate study, there are a few things you should consider.

Research your options

Take the time to read through course pages and brochures. You’ll find in-depth information on what the course involves and how it might align with your career goals. Danielle explains how understanding what the course involves is key in demonstrating your suitability and passion for a course: 

All of our course webpages feature extensive information on the course modules, so take the time to show you’ve done your research in your personal statement. Your personal statement is your chance to relate yourself to our core values and demonstrate what a strong candidate you will be for one of our programmes. Ensure you also use this as an opportunity to link our programme to your future career.

Course titles should not be taken at face value. Whilst some universities will have courses with the same titles, the content will differ. You need to demonstrate you understand what the course entails and why you want to apply for a particular course as. Danielle adds:

Take time to look at the content of the course you are applying for; although course titles may be the same at different universities the course content can be different. Do your research and demonstrate this in your personal statement, showing how invested you are in studying at WBS.

Consider what you want from your studies

The range of choice when it comes to postgraduate study is vast, and it can feel overwhelming when deciding which course is right for you. 

Whilst opinions from your friends and family are important, they shouldn’t be the ultimate deciding factor when choosing a course. Ultimately you need to consider what you really want and whether it aligns with your career goals. 

Begin to prepare your application

Once you have decided which course you would like to apply for and you’ve ensured you meet the entry requirements, you will need to begin preparing your application. This includes collecting the correct documentation such as a CV, transcript, personal statement, and reference.

What should you include in a Masters personal statement?

Recruitment and admissions teams receive thousands of applications each year so it is important that your personal statement is to the point and demonstrates what they are looking for in their students. 

Danielle gives some insight into what our recruitment team looks for in a personal statement for a Masters degree:

Aim to keep your personal statement to the point by making sure you answer the following questions, addressing the key points our Selection Committee will be looking for:

• Why have you selected this course? What are your motivating factors?
• How do you see this course benefitting your career plans?
• What will you contribute to your cohort?

As well as addressing these key questions, you should also include the following:

Academic achievements 

You need to demonstrate how your undergraduate study has prepared you for a postgraduate course. You can do this by highlighting specific achievements, projects and pieces of work as well as mentioning any particular topics that interest you. 

Professional achievements

If you completed any professional work experience alongside your studies, it is a good idea to mention them here. Highlight any duties, tasks and responsibilities you had to demonstrate what you gained from this work experience. 

Relevant extracurricular activities

Including information about relevant extracurricular activities you are involved in can help to give a more rounded view of you as a person. This could include volunteering opportunities and any meaningful hobbies you have. 

Transferable skills

Your transferable skills should be highlighted throughout your personal statement. The types of things you could include are presentation skills, communication skills, analytical thinking and time management. Consider what you can bring to lectures and workshops. For example, if your course involves a lot of group work, use an example where you demonstrate your experience with this.

What should you avoid when writing a Masters personal statement?

Repetition of information.

When submitting both a CV and personal statement it can be easy to fall into the trap of just repeating the same information across both documents. Your personal statement is an opportunity for you to reflect and expand on what you have stated on your CV, rather than repeating the same information.

Not providing enough context

Simply listing your achievements without providing context will not prove to the recruitment teams that you are the right candidate for the course. Provide hard evidence to back up the statements you make and try to give two or three in-depth examples, rather than several weak answers. 

Not tailoring your application to the specific university or course

Recruitment and admissions teams are keen to hear why you have chosen a specific course and why you want to attend their university. You need to provide clear examples of what excites you about their institution and how you can align with their particular values.  

What do recruitment teams look for in a Masters personal statement?

University recruitment teams and selection committees review thousands of applications each year. To ensure your application stands out, you must show that you have taken the time to prepare and research your chosen university.

Recruitment teams want to see your passion for the subject and motivations for joining their institution. Detailing your experience and the skills you can bring will help to emphasise this. Danielle also suggests not overlooking the obvious when it comes to writing a personal statement:

It may sound simple but the first answer to this question is that the Selection Committee wants to see a well written, clearly structured personal statement which demonstrates good preparation and research.

What else do I need to include with my Masters application?

The documents you need to include in your application may vary by institution and course. But generally, as well as your personal statement, you will also need to include: 

• Academic and professional references
• Copies of your undergraduate degree certificate and academic transcripts
• A list of final year modules if you're still studying for an undergraduate degree
• A research proposal (not all courses will require this)

If you are an international student, there are some additional things you will need to provide including: 

• A copy of your passport
• Proof of your language proficiency through either a Test of English as a Foreign Language (TOEFL) certificate, or any others that meet requirements outlined on our course pages.

When are the deadlines for Masters applications?

Deadlines for Masters programmes vary quite widely between courses and universities. Information on specific deadlines can be found on their respective course pages and postgraduate brochures . You should aim to make an application early in the cycle to ensure there are still places available on the course.

Deadlines for scholarships and external scholarships can also vary, so if you wish to apply for these, you will also have to factor in these deadlines.

Frequently asked questions

Is there an interview for masters programmes.

At WBS, there are no interviews for MSc courses. Instead, all decisions are made based on the application you submit. Your undergraduate transcript will be reviewed in depth along with your CV and personal statement.

How many Masters can you apply for?

If you are applying to a UK university, you can apply for as many courses and universities as you like. However, you should not over-stretch yourself and you should only apply for courses that you are really passionate about.

Writing an appropriately tailored application can be time-consuming and attempting to write too many could jeopardise your chances of being successful. 

Do you have to pay for your Masters application?

We require an application fee of £75 to cover administrative costs. If you're applying to multiple Warwick courses, remember each course will warrant its own application fee. 

How do I apply for a Masters degree?

We have our own application system, and you can find linked 'how to apply' sections on all of our course pages. 

------------------------

Discover our range of MSc courses at Warwick Business School

Designed for the change makers of the future, our postgraduate courses will drive you to learn, question, debate and make an impact on the world around you.

Our challenging and rewarding courses will provide you with everything you need to take your personal and professional skills to the next level. 

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Top tips for writing your personal statement!

Putting together a personal statement can be tricky! Every year, we speak to lots of applicants about what we expect and what we are looking for in the finished piece – it’s something we get asked about a lot!

‘What should I talk about in my personal statement?’

‘How can I make my personal statement stand out?’

‘How long should my personal statement be?’

Fear not! The personal statement section on your application is broken down into 4 clear questions so you can write responsive answers, that offer us insight into the key attributes we look for! That being said, we do have our own tips and guidelines that we like to share, so read on for our full insight!

Why does Imperial College Business School ask for a personal statement?

Quite simply, we ask for a personal statement because we want to know about you. All aspects of your application are important, but many areas tend to be factual and to the point. The personal statement is your opportunity to expand and tell us more about who you are, and what your motivations are for applying to Imperial. Our programmes are hugely competitive, so we often rely on the personal statement to help us understand your profile and fill in any missing pieces from our assessment.

What questions are included in the personal statement section of my application? 

You will be required to complete 4 mandatory questions, which cover your motivation to study and contribution to the cohort, with an additional information section which offers you a chance to detail anything else you haven't mentioned as part of the application. The 4 questions are as follows:

Please share your motivation for undertaking the programme? Treat this as a priority. Ideally, your CV and academic history should have already given us a good idea of your achievements to date, so be sure to tell us why you are pursuing postgraduate study and why you have chosen your programme of interest. You should be able to link your past experiences to your suitability for the programme and expand on anything else that is relevant.

What is your proudest non-academic achievement? This could be professional, personal, or extra-curricular, but we want to know about your proudest non-academic achievement to date, and how it has helped shape you into the person you are today. We love to hear about all the interesting things that applicants have done and achieved, and this is a great way to differentiate yourself from other candidates.

What would you contribute to the cohort and the Imperial community? This question is your opportunity to show us how you will enhance the college experience of those around you and how you will make the most of your time at the Business School. Think about how you will make the campus community a better place, whether this be through participation in extracurricular activities or interactions with staff and students across campus. 

How would you use your degree to make a positive impact? We want to know how the programme will benefit you, both during your studies and in the future. Perhaps, you could use this section to tell us about how your programme fits into your long-term goals, or any long-term objectives you have relating to your chosen area of study.

Additional Information Use this section to include any additional information you want to tell the Admissions Committee. 

Is there anything I should not write about in my personal statement?

Try not to get too caught up with university rankings or facts about the Business School – we want to hear about you, not us! It’s good to talk about the programme content but avoid simply relaying this information back to us. Focus instead on what interests you the most and how you plan to build on past study.

Don’t waffle - keep it concise! You have 1500 characters per section (including spaces!) so make sure your answers are clear and succinct.

Check, check, and check again! It’s the golden rule; make sure your personal statement is free from any spelling or grammatical errors. Copying and pasting from any other personal statements you have written, such as one to another institution, is a risky game – don’t reference another university and be sure to use the correct programme title!

Hopefully, we have given you some good guidance on what is expected from the personal statement and we wish you the best of luck if you are submitting an application, and we look forward to reading your personal statement soon!

Listen to our podcast Inside IB to learn more about creating a stand-out application

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Personal statement example business mangement with marketing personal statement.

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Business Mangement with Marketing Personal Statement

The use of business management is something we are all exposed to throughout our day to day lives, regardless of whether or not we're aware of it. Without it, the businesses behind our everyday products and items couldn't run smoothly and provide the services they provide for us. A business related degree is extremely useful and gives multiple options in which career path to take. When researching which degree to pursue, it stood out to me as I demonstrate a strong understanding of business, which I hope to expand through a degree. Management holds the key to unlock doors for any businesses, and it fascinates me just how many aspects make up business as a topic.

The versatility of a degree involving business draws me towards the subject and I take a strong interest in marketing which I know is an important aspect of any business , I have began to become familiar with what marketing entails through studying business studies, where marketing is introduced. Since I began to study business, I knew it was the area in which I would like to research further and hopefully pursue a career in. I take an interest in being a managing director or marketing director and I hope either of these career choices would help me to further improve my leadership skills as well as teaching me my strengths and weaknesses , I would love to expand my knowledge through studying management and fulfil this role. Although these career paths appeal to me, my options remain open and look forward to seeing if there is any career role which would be more appropriate for me.

By studying A-Level business I've gained analytical skills alongside problem solving skills and obtained a deeper understanding of marketing, and what goes into branding as well as the ins and outs of business . Business studies has given me an insight into the world of business as well as marketing and some knowledge about what marketing entails, which I hope to expand through my degree. I also study sociology and financial studies. Sociology gives me a deeper insight into what goes on in society, which is extremely useful, from sociology I have also gained a deeper understanding of how people think, which would be a lot of help when finding out what appeals to the general public, to help in finding the best marketing strategy for a brand or product. Financial studies has helped me begin to understand the ins and outs of how businesses manage money. Over summer of 2016, I spent 5 weeks completing the National Citizen Service and graduated from NCS in September 2016. Here I gained a further understanding of what team work on a daily basis entails and how to work collectively in new environments with different people surrounding you. I hope to develop these skills as they're useful in the corporate environment I wish to enter. As a team we volunteered for the charity open door MK who work towards eradicating homelessness in Milton Keynes; I also plan to be an NCS team assistant in summer of 2018. My engrossments lie within real life documentaries, music and reading.

My spare time is often utilised by making or fixing garments, or listening to live music as I have an appreciation for the voice of an artist and I hope to join a musical society or even help to create one . My occupation with documentaries means I have a widened understanding of different lifestyles and cultures around the world and how others live, which gives me more appreciation of the opportunities I've been given, thus building my work ethic. My love for reading means I gain information from the pastime and I'm using this passion to assist myself in learning French which is a goal I've set for myself to do before the year ends . Since entering sixth form my mind is in non-identical from the mind-set I had during my GCSE's. now more than ever, I am determined to reach my full potential and with hard work and an improved work ethic I hope to achieve my goal of graduating with a first class degree.

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Personal statement - MSc International Management

• Sample personal statement

07 July, 2022

Personal statement - msc international management share.

• 12 May, 2013

I am keen to pursue MSc International Management at University of Brighton. By researching the course curriculum available at university website, I become to know that this course helps students to develop the global business knowledge which will help me to achieve my future career goal. Moreover, I believe getting a chance to pursue my study career in thisUniversity will progress me both professionally and intellectually. Besides the opportunity to apply my theories and ideas in practice will benefit me to enhance my skills and to achieve a deeper understanding of the field of InternationalManagement.

According to my research I have found that this course will be the perfect opportunity for me to continue to hone my communication and management skills, empowering me to be a more powerful and confident leader. Through hands-on exercises and projects designed to closely mimic those that I will encounter in my future career, this program will provide me with the accurate training and preparations I need to handle such tough challenges in the future. I believe this MSc will provide me with the knowledge of business concepts as well as the understanding of the matters that I will need to become a successful business professional. Intuition alone is not good enough to run a business. I believe that a strong business education is very crucial to successful business management in this Modern age, for this reason I hope to be able to acquire an MSc International Management. Moreover, my previous academic qualifications will give me an upper hand to obtain better score in this course. If I can successfully complete the course, it will create a platform for me to explore different career opportunities such as Policy advisor or analyst, Management analyst, public relations (PR) account executive and Compliance officer. For this reason, this MSc International Management will be the right choice for my future career progression.

Following my SSC and HSC I studied Bachelor of Business Studies from National University, Gazipur, Bangladesh in May 2012. Then I studied Master of Business Administration in HRM from Southeast University, Dhaka, Bangladesh in September 2014. Later on, I started my working career as a HR officer at Nassa Group in December 2014. I am still working with this company, and it was really a fascinating experience for me to work with them. My work experiences have led me to identify all my potentials including my strengths and weaknesses. I have also come to understand the need to be well equipped with the knowledge in the field of business. For this reason, I have decided to continue my further study with this course at University of Brighton.As I have gained a lot of experiences it will be easier for me secure a suitable position in if I have this degree.

University of Brighton offers International Leadership and Management, International Logistics and Finance, Sustainable Strategic Management, Managing Organisational Behaviour, Marketing in an International Context, Research Methods for master’s degrees and Management Integration OR Work Experience. Moreover, I will also have an opportunity to study some of the optional modules which include Entrepreneurship and New Venture Planning, Consultancy or Business Solutions in Action. All the modules are highly demanding and suitable in today’s business world.

I am determined to continue my study in this course in the UK as the study environment in my country is quite different and we get to study with only the national students. Furthermore, the political chaos makes it harder for students to get the degree without any delay. On the other hand, the UK has a great multicultural and diversified student community which is an opportunity for me to learn with lot of students from different nationalities. UK education brand is highly respected by employers in our country as UK degree prepare graduates with academic competencies, developed personal and professional skills that are imperative for organizational success. The transferrable skills graduates carry forward from UK are pivotal for transforming organisational growth and gain competitive advantages. This is also a reason to study again in UK. In a recent Survey of International Graduate Outcomes 2019 by Universities UK International produced by iGraduate shows that 82% international graduates say that their UK degree are worth the financial investment and similar number of graduates say they are satisfied or very satisfied with their careers. Nearly 83% feel that UK degree has helped them to get jobs. These aspects have driven my ambition to gain the degree from a UK institution.

The University of Brighton is a public university dependent on four campuses in Brighton and Eastbourne on the south shoreline of England. Brighton University is known all through the world as a result of its great courses and dedication to instruction quality and execution. It has a boundless number of excellent mentors where I can arrive at the equivalent precise top-quality training. Moreover, The University of Brighton is ranked as a top 5 university for world-leading research impact in business and management studies (REF 2014). I can discover my desired course I need in this University. University of Brighton is one of the first UK universities which use Job Teaser, a new online placements system presenting placement options in the UK and Europe, which gathers together all the job opportunities, events and resources I will need to help me with my professional development. Also, I found one more unique feature which is Bee purple event that run throughout the academic year which that will improve my employability and help me grow a successful business. I will look no further if I get this opportunity to study at University of Brighton.

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Sample Personal Statement Business Analytics

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In personal statement samples by field.

Here is the personal statement of an applicant who got admitted to top Master’s in Business Analytics programs, including CMU, and MIT. For personal statement, the programs posed several questions to applicant, which the admissions committee expects to be answered in an essay form. The universities provide these personal statement prompts to encourage students to self-reflect and then to share their insights with the program.

The following essays are an example of a compelling story and reflect the original voice and personality of the applicant. Get inspiration from them and try to incorporate their strengths into your own personal statement.

Related Personal Statements 1) Sample Personal Statement in Advanced Analytics (admitted to NCSU) 2) Sample Personal Statement in Analytics (admitted to Georgia Tech) 3) Sample Personal Statement in Data Science and Analytics (admitted to CMU and Vanderbilt) 4) Sample Personal Statement in Management and Analytics (admitted to LBS)

In this Article

Personal Statement Prompt 1

Personal statement prompt 2, personal statement prompt 3, personal statement prompt 4.

Please attach to the application a brief narrative outlining your academic interests. Include any current or long-range interests in research, teaching or other professional objectives. Please describe these if you have progressed far enough in your career to have publications or other evidence of scholarly endeavour.

I want to play the critical role of a business strategist and capitalize on the most useful of the sophisticated technologies flooding modern businesses. In the short run, I want to set up a consulting firm which provides analytics-driven marketing solutions to large firms operating to deliver a consistent and easy buying experience for their customers. I would ideally like to leverage recent shifts in the marketing industry towards data, expand my consulting services across countries, and become a global leader in revolutionizing customer experience through data analytics.

I am an ideal candidate for the Business Analytics program due to my strong academic record as I graduated in Electrical Engineering with a cum laude GPA. My undergraduate has equipped me with extensive quantitative knowledge and technical experience around different themes in engineering. I’ve focused most of my studies on parametric analysis using different software like C++, VB, MySQL, Python and MATLAB. This was further honed when I joined Facebook’s Meta as an Analyst Software Engineer and, using MySQL, predicted patterns of interpersonal behaviour to optimally pair customers with an agent. Solving demand-related issues of customers from all around the globe, I have become aware of the mismatches between marketing outreach and customers’ buying needs. Therefore, I aspire to influence global customers’ marketing experience by investigating ways in which customer needs can be well aligned with the sales strategies of firms supplying goods online.

To materialize my aspirations into a successful reality, I want to glean more information on predicting customer behaviours and matching it with the right promotion offers since it ideally dovetails with my professional expertise in using MySQL to predict patterns of interpersonal behaviour to optimally pair customers with an agent. While I developed a strong skillset in matching commercially available information to determine successful behavioural interaction patterns, I plan to extend my research pursuits by exploring the right mix of traditional and digital marketing vehicles.

Beyond the classroom, I would greatly appreciate the opportunity to learn from and collaborate with the influential faculty and the Center and Laboratory for Behavioral Operations and Economics’ endeavours to solve critical IT-related decisions that advance company performance. In particular, the techniques of Professor Gary Bolton in experimenting with real-world trading markets within laboratory settings are foundational for my current work. Moreover, they will equip me with experimenting tools through which I can excel in my future career. Moreover, my future aspirations require strong leadership qualities recognized in a data-driven world. For this purpose, I would greatly benefit from The Leadership Center’s four dynamic offerings to mould my personality into a global leader’s persona.

Lastly, I will exploit the strong placement services and gain access to leading consulting companies where I can seek pro bono consulting opportunities and enhance my problem-solving acumen. I am also confident in acquiring the necessary communication skills to present solutions to Product Managers, Sales Associates, Engineers, and Marketing Teams for effective decision-making.

Thus, to sum up, owing to my strong academic credentials and professional expertise in applying artificial intelligence, I am confident of fully utilizing vibrant opportunities at Master in Business Analytics and converting it into an ideal segue for my future career aspirations.

Introduce yourself to your future classmates in 100 words or less.  

I have a passion for entrepreneurship, and during my sophomore year, I laid the foundations of the “ pay as you play”  console gaming platform and earned $4,000 a month. I have strong interpersonal skills and have won five national debating championships and represented at various national and international competitions. I am a fighter and showed great resolve in fighting acute liver failure, which I suffered in my junior year. I am a risk taker and quit my high-paying job at Unilever to start my venture of connecting home-cooked food suppliers with potential buyers.

What professional experiences have made you determine that business school is the right next step? (150 words)  

I pitched a business idea named Homestove – a food sharing application based on the B2C model. The business idea was successful as it won a substantial seed funding. Encouraged by its traction, I spearheaded its execution of supplying home-cooked food to potential buyers. However, the main factor I overlooked was doing intensive data analytics based on the market’s demographics. The locus I initially defined was 8 km, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. Consequently, we incurred a considerable loss and customer dissatisfaction because of extended delivery times. Therefore, to avoid such losses, I strongly need a degree based on data management, technology, and analytics to create an ideal operations model for my business.

What career do you plan to pursue after business school and why? (150 words)

In the short run, I would restructure my business model by carefully analyzing the individual-level micro-data. Ideally, I aim to optimize my operations, mitigate the mismatch of distances between chefs and potential buyers, and reclaim the currently lost market share. If successful, I would like to expand my business to other metropolitan cities of US.

In the long run, alongside my business, I would like to provide consulting services to other tech-based startups suffering from a lack of operational optimization of their business. Unfortunately, despite having a lot of potential, most tech-based startups fail because of a lack of proper training in operational research. Consequently, they are unable to sustain themselves and run out of funding. I want to provide such firms consulting based on data analytics, business insights and marketing so they can harness themselves and become profitable.

Is there anything not addressed elsewhere in the application that you would like the Admissions Committee to know about you to evaluate your candidacy? (300-word maximum)

During my senior year, I got recruited by British American Tobacco after winning their battle of mental challenges. They had devised stringent criteria based on a rigorous aptitude test. Additionally, they assigned a group-based project related to any issue in public policy. I was the team lead and submitted a basic blueprint idea for using solar panels for domestic power needs. The basic plan was that the cost of these solar panels, being the main hindrance, would be offset once the government provided low-interest loans to homeowners to power their own houses. The savings on electricity bills would then be used to pay off the loans. It was an innovative idea that was well crafted after hundreds of hours of hard work. For example, my team and I conducted a rigorous field activity and accumulated over 400 bills from different homes in Frederick, Maryland to prove that using solar panels would not cost anything extra to these houses. We won the competition based on our innovative idea, and I was later called for an interview. Later, I was selected as MT and five other candidates out of 7000 applicants. I worked there for two years and eventually moved to Unilever. However, I always wanted to create social value and impact the lives of others, so after a brief stint at Unilever, I started my venture.

Describe a situation in your life where you failed to achieve a goal. What did you learn from this experience? (Max. 400 words)

I pitched a business idea named Homestove – a food sharing application based on the B2C model. The app’s primary purpose was to create local clusters where domestic chefs and homemakers market and sell their food to potential buyers within a particular locus. The business idea was successful as it was selected at top incubators and won a substantial seed funding award. Encouraged by its traction, I spearheaded its execution  to become a pioneer in supplying home-cooked food to potential buyers . The main factor I overlooked was doing intensive market research based on the market’s demographics. Due to a lack of in-depth data analysis, the locus I initially defined was an 8km radius, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. Consequently, we levied a considerable cost of transportation and customer dissatisfaction because of extended delivery timings. The  goal of becoming a pioneer not only failed severely , but the loss’s extent was so much that it even eroded our initial seed funding. 

Although I failed in my initial ambition, my failure taught me deep insights into this business. Therefore, I am not let down by this experience. Instead, it has given me a direction leading me to future success. I realize that I conceded this partly because I didn’t discount some factors but, more importantly, because I lacked the necessary skill set. I realized that had I had better analysis skills in synthesizing microeconomic data, I would have developed a better spatial model of the business. I also felt that I needed to hone my skills in optimizing the operations of this business so that the mismatch between consumer and food supplier localities is mitigated. 

My more profound understanding of my failure and firm resolve to stand up again only point in one direction. And that is to pursue a Master’s degree in Business Analytics, where I can bolster my quantitative research skills and get international exposure to similar business models. I am therefore confident that a Master’s degree in Business Analytics will go a long way in pursuing my career goals and ambitions.

You just entered the elevator with a member of the Applicant Review Committee for the MS in Business Analytics. You can only speak to this person on the elevator for a short time. What would you say to this individual so that they would look favorably upon your application? (Max. 250 words)

During my senior year, I was inducted as Management Trainee by British American Tobacco after aced their “Battle of Minds” challenge. I was among the top 5 candidates out of other 7,000 aspirants. I worked there for almost two years, and after a very brief stint at Unilever, one of the leading multinationals, I decided to start my business venture. I looked for seed funding programs and pitched them my idea of supplying home-cooked food to potential buyers. The business idea won a substantial seed funding award. The idea was unique and covered on the local news channels during their prime-time transmission. After initial success, I experienced a downturn in my business. I realized the need to hone my quantitative analysis skills, particularly focusing on the operational optimization of business ventures. While searching for programs, I was excited by the curriculum. The vibrant community and home to more than 400 businesses, is an ideal place to learn and build new experiences. Additionally, the business analytics research centre is a perfect platform where I can test new quantitative research methods to calibrate the optimal spatial model of my business. In short, my strong credentials and desire to learn more align with the core values of the program in Business Analytics and will be ideal for fulfilling my career ambitions. 

One of our core values is Integrity. What does academic integrity mean to you? (250 words or less)

Academic integrity to me means being honest first and foremost to myself and anyone else. For me, it’s a way of life beyond just being honest in academic writing and following rules and regulations. I have stood up for academic sanctity, even against my friends and peers and have never tolerated slight slip-ups. I clearly remember how I had to take a firm stand against my group fellows in a Finance course when they were inclined to plagiarize a business idea. Additionally, when I started my undergraduate, I had many problems with citing during my writing courses. I wanted to learn and uphold academic integrity, so I took an additional paid online course to understand and master the art of referencing and citations. I have ensured that I take academic integrity beyond my university. As an entrepreneur, I have created a platform where cooks from around the city supply food to various customers. Dealing with almost 40 such cooks, I have ensured everyone is treated equally and honestly. For this purpose, I have developed systems where my employees’ names and background details are encrypted against an identification number so that my judgment remains impartial towards them. These are just some notable instances. Still, throughout my life, I have not let my moral guard down and confidently say that my ethical code of conduct strongly resonated with the core value of integrity.

Describe your experience using Excel, Databases or Software Tools. How has this influenced your decision to pursue a career in analytics? (250 words or less)

During my undergraduate studies, I worked with advanced Excel and basic STATA for various courses involving small and medium datasets. However, I realized a massive handicap of advanced data analytics when I started my business venture. I started a business named Homestove – a food sharing application based on the B2C model. Due to a lack of in-depth data analysis, the locus I initially defined was an 8 km radius, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. I realized that had I had better analysis skills in synthesizing microeconomic data, I would have developed a better spatial model of the business. I also felt that I needed to hone my skills in optimizing the operations of this business so that the mismatch of consumer and food suppliers’ localities is mitigated. My deeper understanding of my failure and firm resolve to stand up again only point in one direction: to pursue a Master’s degree in Business Analytics. Through this, I can bolster my quantitative research skills and get international exposure to similar business models.

What is your target industry post-graduation? What impact do you want to make in your industry using analytics? (250 words or less)

In the short run, I would like to restructure my business model by carefully analyzing the individual data. Ideally, I aim to optimize my operations and mitigate the mismatch of the distance between chefs and potential buyers and reclaim the currently lost market share. If successful, I would like to expand my business to other metropolitan cities. In the long run, alongside my business, I would like to provide consulting services to other tech-based startups suffering from a lack of operational optimization of their business. Unfortunately, despite having a lot of potential, most tech-based startups fail because of a lack of proper training in operational research. As a result, they cannot sustain themselves and run out of funding. I would like to provide such firms with the necessary training based on data analytics, business insights and marketing to harness themselves and become profitable.

Please provide any additional information you would like to bring to the admissions committee’s attention. (250 words or less)

I have a keen sense of developing businesses from simple ideas of human needs. During my sophomore year, I developed a passion for console gaming. However, I soon realized my limited options as each game cost around $50. It was my handicap that I started my first business. I formed a virtual club initially with only 17 of my friends who could play up to 17 other games by only paying an additional fee of $20 per day. By the following year, my club had 123 members across various cohorts. Just by renting the games I bought from the initial deposits; I earned as much as $4,000 per month. 

When I joined Unilever, I had many problems having lunch at the office. So, I searched for cooks nearby my office and found a lady who was ready to supply it. Her food was tasty, and soon she had five customers from our office. This gave me an idea to lay down the foundations of Homestore – a food-sharing B2C modelled application. The application’s primary purpose was to create local clusters where domestic chefs and housewives marketed and sold their food to potential buyers within a particular locus. The idea was well received as it won seed funding and got promoted on local news channels’ prime-time transmission. Currently, I am running this business, but I need a data analytics degree to smoothen operations so that I can increase the impact of my venture. 

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Digital marketing personal statement example.

“Business has only two functions- marketing and innovation”. This famous quote by Peter Drunker points out the essential role that marketing plays in any economics entity. It holds such power that can greatly influence the view of consumers towards a brand without their notice. Marketing also appeals to me as an art, a combination of great originality, vision and acumen. My curiosity for marketing was first started in the second year of university and since then, it has created a growing passion for exploring its multi-aspect and dig deep into the nature of marketing.

My major in Business Administration offers me a solid ground in business management, including general concept and idea about the study of marketing. Consumer theory and Internet marketing are my two favorite section during marketing lectures. I am able to master analytical method and critical thinking through regular exploring of case study and projects. Motivated by the passion for marketing, I apply all skills and knowledge in conducting a quantitative research on Communication on Social Media and my thesis became quite a success. It received high score and positive comments from my supervisor, reinforcing my determination to pursue higher study.

University activities also helps me gain lots of experience in teamwork. School events organization, class assignments and representations have enhanced my skills in cooperating and social interacting. I can become a great partner to energetic and passionate colleagues. Nevertheless, in need, I am as well capable of becoming a good leader. My linguistic ability in English and German is also an advantage for me to work in a more dynamic and international position.

During summer vacation, I work as an English tutor and attend voluntary event at local university. These jobs give me opportunities to engage in a lot of planning, organizing and presenting in front of the crowd, from which I slowly gain confidence and self-recognition. In addition, I gain useful insight of the manufacturing and retail segment being an apprentice in a mechanical company. My duty involves not only in bookkeeping but also in customer service. Hence, I get to meet a wide range of clients and learn what the customer want as well as how to fulfil their need to generate optimal returns. Under intensive pressure and competitive environment, I grow to be more independent and proactive at work.

Since a very young age, I have taken interest in drawing and reading. I love drawing and have joined some basis courses during high school. Drawing puts my mind at ease and serves as an outlet for my ideas and imagination. Reading is another passion of mine. I read books to relax but most of the time, I find it enjoyable finding the hidden meaning behind the shallow surface of a story. By doing so, both my creativity and critical thinking are polished up. A great deal of my comprehension in marketing is the result of self-reading. My taste in reading is eclectic, ranging from scientific book, economics articles to romance novel. Some of my favorite are Gone with the Wind, Sans famille and my must-read book: Selling the Invisible by Harry Beckwith. Reading trains my patience and focus and as a result, improves my working efficiency.

Like other marketers, I am well-aware of how digital technology has changed the way seller and consumer communicate. By greatly strengthen the power of marketing, digital media has become irreplaceable in the modern industry. With a strong drive to success, I am convinced that a master in digital marketing is the best option to pursue in-depth understanding of my future career. Choosing to study at A University is the decision that I have put a lot of thought to. With a reputation in business teaching, A University offers great facility and marketing teaching program. Moreover, the high proportion of international students creates a dynamic and diverse environment. Both thing combined, I am determined that A university is the best destination for me to advance practical and theoretical skills while enjoying multicultural campus.

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