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Personal Branding

Personal branding presentation, free google slides theme and powerpoint template.

Building an exceptional personal brand helps you to differentiate yourself from your competition. This new and exciting branding and marketing presentation does the job of telling your unique story beautifully. Be the next biggest influencer!

It’s all in your brand. We use an amber yellow to convey positivity in this personal branding template. The layout of each slide is well-positioned with plenty of pictures so that its contents are easy to consume and provides a modern and sophisticated look to the presentation. A handwriting font is used to add a more personal touch and the combination of pictures, icons, graphics, and text gives you plenty of room to play around with different elements. Are you ready to rock on social media?

Features of this template

• A stimulating yellow and white design that exudes confidence and energy
• 100% editable and easy to modify
• 28 different slides to impress your audience
• Available in five colors: orange, green, purple, pink, and blue
• Contains easy-to-edit graphics, maps and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the free resources used

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Master the Art of Personal Brand Presentation Today

• November 6, 2023

Building a strong personal brand is crucial for success in today’s competitive job market. Whether you are looking to boost your career or grow your business, presenting yourself in a compelling and authentic way is essential. In this article, we will explore the key elements of personal brand presentation and how you can master the art of showcasing your brand effectively.

Key Takeaways:

• Creating a strong personal brand is vital for success in the job market.
• Authenticity and effective presentation are key factors in showcasing your personal brand.
• Visual impact, non-verbal communication, and consistency play important roles in personal brand presentation .
• Athletes can provide valuable lessons on personal branding strategies.
• Overcoming insecurities and controlling your narrative are essential in building a personal brand.

The Visual Impact of Your Personal Brand

When it comes to personal brand presentation , visual appearance plays a significant role in making a lasting impression. Your clothes, hairstyle, and overall look are important factors that people use to form initial judgments about you. Research has shown that individuals are often judged based on their appearance, and this judgment can have an impact on how they are perceived professionally.

Whether you are dressing for a job interview or giving a presentation, it is crucial to pay attention to your visual image and ensure that it aligns with your personal brand. Your personal branding presentation slides should reflect your brand’s message and values, using colors, fonts, and imagery that are consistent with your overall brand identity.

Personal branding examples in presentations can serve as inspiration for creating impactful slides. By incorporating visuals such as images, graphics, and charts, you can effectively communicate your personal brand story and engage your audience. Remember, the visual impact of your personal brand goes beyond just your appearance; it extends to the design and imagery you use in your personal brand slide deck as well.

By paying attention to the visual impact of your personal brand and incorporating it into your personal brand presentation, you can create a memorable and compelling impression that resonates with your audience.

Non-Verbal Communication in Brand Presentation

When it comes to personal brand presentation, verbal communication is just one part of the equation. Non-verbal communication, including body language and gestures, plays a crucial role in how others perceive you. It is important to be aware of your non-verbal cues and make intentional choices to enhance your personal brand.

Body Language: Your movement and posture can convey a lot about your confidence and authenticity. Standing tall with good posture exudes confidence, while fidgeting or slouching can project a lack of self-assurance. Making eye contact and using open gestures can also create a sense of engagement and connection.

Confidence: Confidence is key in personal brand presentation. Your non-verbal cues should project confidence and enthusiasm for what you are presenting. By maintaining a positive and energetic demeanor, you can captivate your audience and leave a lasting impression.

Authenticity: Authenticity is another important aspect of non-verbal communication. It is essential to be genuine and true to yourself in how you present yourself. When your non-verbal cues align with your values and personality, it creates a sense of trust and authenticity.

The Power of Body Language

Research has shown that body language can have a significant impact on how others perceive you. In fact, studies have found that body language accounts for a large percentage of communication, even more than verbal communication in some cases.

“Your movement, posture, and confidence can influence how others perceive you.”

By being mindful of your body language and making intentional choices, you can enhance your personal brand presentation and make a positive impact on others. Whether you are attending a personal branding workshop or giving a presentation, remember that your non-verbal communication is just as important as your words.

By incorporating these non-verbal cues into your personal brand presentation, you can effectively communicate your message, build trust, and leave a memorable impression. Remember, your body language speaks volumes, so make sure it aligns with your personal brand.

The Power of Personal Branding: Learning from Athletes

Athletes have mastered the art of personal branding, leveraging their star power to create strong and recognizable images. By studying their strategies, we can learn valuable lessons in creating an impactful personal brand presentation. Athletes like LeBron James have become more than just sports icons – they are global brands that inspire millions.

So, what can we learn from athletes when it comes to personal branding? First and foremost, athletes understand the importance of consistency and authenticity. They stay true to their values and consistently deliver on their promises, building trust and loyalty among their fans. They also know the power of visual storytelling, using their unique style and image to captivate audiences.

One key takeaway is the power of personal brand presentation through visual elements, such as slide decks and PowerPoint presentations. Athletes often use these tools to showcase their personal brand powerfully. Take a look at my personal brand PowerPoint presentation to see how you can effectively communicate your brand story and values.

Table: Personal Brand PowerPoint Examples

These examples illustrate how athletes and other successful individuals use PowerPoint presentations to create visually engaging and impactful personal brand presentations. Just like athletes, we can leverage the power of visual storytelling to captivate our audience and leave a lasting impression.

The Role of Clarity, Consistency, and Constancy in Personal Branding

When it comes to personal branding, three key elements play a significant role in shaping your brand identity: clarity, consistency, and constancy. Each of these elements contributes to creating a powerful and memorable personal brand presentation that resonates with your target audience.

First and foremost, clarity is essential in understanding who you are, what you offer, and what sets you apart from others. By clearly defining your unique value proposition and identifying your strengths, you can craft a compelling brand message that effectively communicates your personal brand to others.

Consistency is equally important in personal branding. It entails delivering on your promises and presenting yourself in a cohesive manner across all platforms and interactions. Consistency builds trust and credibility, reinforcing your brand identity and making a lasting impression on your audience.

Lastly, constancy involves maintaining visibility and consistently communicating your brand message. By staying active and engaged in your industry or niche, you can reinforce your expertise and build a strong brand presence over time. Consistency and constancy work hand in hand to create a lasting impact on your audience and establish you as a thought leader or go-to professional in your field.

Overcoming Insecurities in Personal Branding

Building a personal brand can be intimidating, and it can bring up insecurities and self-doubt. Many individuals struggle with the fear of being perceived as bragging or not living up to expectations. It is important to overcome these insecurities and embrace the value you bring. By recognizing your strengths, being authentic, and focusing on adding value to others, you can build a personal brand that feels true to who you are.

One key aspect of overcoming insecurities in personal branding is recognizing and embracing your unique strengths and qualities. Understand what sets you apart from others and how you can leverage those qualities to create a compelling personal brand presentation. By focusing on what makes you special, you can showcase your expertise and build confidence in your abilities.

Another way to overcome insecurities is to be authentic and genuine in your personal brand presentation. Trying to be someone you’re not will only lead to feelings of insecurity and imposter syndrome. Embrace your true self and let your personality shine through in your personal brand. When you are genuine, it will resonate with others and make a lasting impact.

Lastly, shifting your focus from self-doubt to adding value to others can help overcome insecurities. Instead of worrying about how you are being perceived, concentrate on how you can provide value and make a difference in the lives of others. By focusing on serving others, you can build a personal brand that is not only authentic but also impactful.

“Embrace your true self and let your personality shine through in your personal brand.” – Personal Branding Expert

“Focus on serving others and providing value, rather than worrying about how you are being perceived.” – Career Coach

The Power of Controlling Your Narrative and Owned Media

Taking control of your personal brand narrative is crucial in shaping how others perceive you. By owning your story and managing your own media channels, you can actively shape the public’s perception of your brand. This can involve leveraging social media, creating content, and establishing yourself as an expert in your field. By investing in owned media and controlling your narrative, you can enhance your personal brand presentation and attract the right opportunities.

In today’s digital age, owning your media channels allows you to directly communicate with your target audience. Social media platforms like LinkedIn, Facebook, and Instagram provide an invaluable opportunity to showcase your personal brand and share your expertise. By consistently sharing valuable content, engaging with your audience, and building a community around your brand, you can establish yourself as a thought leader and gain credibility in your industry.

A key advantage of owning your media channels is the ability to control the narrative surrounding your brand. While traditional media outlets may focus on certain aspects or spin stories in a particular way, owning your media channels allows you to share your message authentically. You can craft the story you want to tell, highlight your achievements, and shape public perception to align with your personal brand values.

The Power of Personal Branding Presentation PDF

One effective way to control your narrative and showcase your personal brand is by creating a personal branding presentation PDF . A well-designed and visually appealing PDF can serve as a powerful tool to communicate your brand story, highlight your accomplishments, and showcase your expertise.

A personal branding presentation PDF can include elements such as:

• A concise and impactful introduction that captures the essence of your personal brand
• A visually engaging layout with compelling imagery and graphics
• An overview of your professional background, including education, work experience, and achievements
• Testimonials and quotes from satisfied clients or colleagues
• Examples of your work or projects that demonstrate your skills and expertise
• A call to action, inviting potential partners or employers to connect or collaborate with you

By creating a personal branding presentation PDF , you can provide a comprehensive and visually appealing overview of your personal brand. This document can be shared with potential employers, clients, or partners, enabling them to gain a deeper understanding of who you are and what you bring to the table. It serves as a valuable tool for showcasing your personal brand in a professional and impactful way.

Leveraging Partnerships for Personal Branding

Collaborating with key figures outside of your industry can be a powerful strategy for personal brand presentation. By partnering with influencers, celebrities, or experts in related fields, you can expand your reach and attract a wider audience. Strategic partnerships can provide unique opportunities for visibility and help you showcase your personal brand in new and exciting ways.

When considering potential partnerships, it’s important to align with individuals or organizations that share similar values and have a complementary audience. This ensures that the collaboration feels authentic and resonates with both your brand and your partner’s audience. For example, if you’re a fitness influencer, partnering with a popular nutritionist or wellness brand can enhance your credibility and broaden your reach.

“Collaboration is key in personal branding. By partnering with other industry leaders, you can tap into new networks and gain exposure to a wider audience. It’s a win-win situation that allows you to showcase your expertise while also providing value to your partner’s audience.” – John Smith, Personal Branding Expert

In addition to expanding your audience, partnerships can also provide access to new resources and opportunities. By joining forces with established brands or influential individuals, you may gain access to their network, platforms, or even exclusive events. This can significantly elevate your personal brand presentation and open doors to new possibilities.

When entering into a partnership, it’s essential to establish clear goals and expectations from the beginning. Define the scope of the collaboration, outline each party’s responsibilities, and set measurable milestones to track progress. By fostering open communication and nurturing the partnership, you can maximize the benefits and create a successful personal brand presentation.

The Impact of Personal Branding on Career Growth

Building a strong personal brand has a direct impact on career growth and opportunities. In today’s competitive job market, employers and clients are looking for individuals who not only possess the necessary skills but also align with their company culture and values. By mastering the art of personal brand presentation, you can position yourself as a valuable asset and stand out from the competition.

One way to enhance your personal brand visibility is by leveraging business consulting services , like those offered by Blessed Pirate . These services provide expert guidance and support in developing and showcasing your personal brand. Whether you need assistance with creating a compelling brand story, refining your online presence, or crafting a powerful LinkedIn profile, business consulting services can help you make a strong impression on potential employers and clients.

Blessed Pirate’s LinkedIn post generation service is particularly valuable in today’s digital landscape. By consistently sharing engaging and relevant content on LinkedIn, you can increase your visibility, expand your network, and attract new opportunities. This service takes the guesswork out of creating impactful posts by providing personalized content recommendations based on your personal brand and target audience.

In conclusion, investing in personal branding and utilizing business consulting services , such as those provided by Blessed Pirate , can significantly impact your career growth. By presenting yourself authentically and strategically, and by leveraging platforms like LinkedIn, you can differentiate yourself from the competition and attract the right opportunities. Take control of your personal brand presentation today and position yourself for success in your career.

Source Links

• https://www.linkedin.com/pulse/personal-branding-art-presentation-part-1-visual-wilson-iii-mba
• https://medium.com/fleishmanhillard-boston/mastering-the-art-of-the-personal-brand-the-evolution-of-lebron-james-ba5ef7634b37
• https://www.beautiful.ai/blog/your-personal-brand-plan-with-melody-wilding

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The Ultimate Guide to Personal Branding

Published: May 12, 2022

Everyone who's active online has some sort of personal brand established. Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image.

Unaware of your personal brand? Take a few seconds to Google yourself. Whatever content mentions you is part of your brand.

There’s no denying the benefits of branding. Research by McKinsey found that strong brands outperform their less recognizable competitors by as much as 73%. And since 64% of today’s customers are belief-driven buyers, they want to support brands that “can be a powerful force for change."

Personal branding comes with similar benefits as company branding. It helps you connect with customers, become more visible in your industry, shape your reputation, leave a lasting impression during online and in-person networking, and sell more to target prospects.

This guide shares the essential components of a strong individual brand, top personal branding examples, and tips for creating a memorable personal brand.

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Click this link to access this resource at any time.

What is personal branding?

Personal branding is the projected image of an individual's personality, skills, experience, and behavior that defines their unique identity.

Creating a defined personal brand is a great way to distinguish yourself in today's competitive market because it lets people understand who you are, even when you're not in the room. You set yourself apart by telling your story, sharing your personality, and connecting with people who vibe with your vision.

Personal branding includes all content that's available about a person. It's simple to build from scratch but difficult to change once an identity is set. Imagine if Elon Musk started sharing inspirational tweets full of empathy and emotional intelligence. His followers would be confused because the messages diverge so much from his well-defined personal brand of brash intelligence and risk-taking bravado.

Many people focus on being themselves when starting to build their personal brands, but a brand isn't something that simply develops organically. Like a company brand, it has to be maintained to appear consistent and cohesive. Creating boundaries around your brand is the best way to ensure everyone knows what you stand for and how you present yourself.

Yes, personal branding takes time and work to get right. Yet it's worth the effort if you want to create a persona that attracts people to your inbox.

Why is personal branding important?

Setting aside time to cultivate a personal brand has several benefits for both you and your customers.

People will quickly decide if they want to work with you.

A sparse or generic LinkedIn profile doesn't instill a sense of familiarity and trust in potential buyers. Instead, they're left with more questions than answers.

• Is this a person I can depend on?
• Will they be willing to work with me in the way I prefer?
• What's their take on current industry issues?
• How can they help me improve my business?

By openly communicating your viewpoint for the world to see, prospects who stop by your social pages can easily decide if they can envision themselves working with you or not.

You'll easily differentiate yourself from competitors.

If you take the time to define and reinforce your personal brand, your online presence will appear cohesive and consistent. This helps you stand out from competitors who don't maintain a strong persona or who present a vastly different one. Anyone visiting your profile or Googling your name immediately knows what you stand for and feels like they know you on a personal level.

You'll be set to start your own business.

If you have entrepreneurial aspirations, a strong personal brand will make the transition to a business owner that much easier. Differentiation is half the battle with a new product or service, and people often associate a start-up with its founder. The more definitively you can brand yourself, the better.

You'll increase your authenticity and, ultimately, sell more.

According to sales expert and author Jill Konrath , the rep is the primary differentiator in sales today. No matter what they're buying, prospects know they can get a similar product or service from another vendor. What they can't get from just any provider is the same sales experience with the same salesperson. And since consumers are twice as likely to say user-generated content is more authentic than brand-created content, they're looking for people who create content that's representative of a person, rather than a company.

By presenting a distinct personal brand, you'll make it easier for your buyers to choose your company (and you) over another vendor.

5 Personal Branding Essentials

So you've set aside some time to work on personal branding. Where to start? Here are the five essential components of an effective personal brand.

1. A complete LinkedIn profile.

LinkedIn is at the crux of your personal brand. Your target audience will research you on the network before deciding to work with, hire, or refer you. So it's crucial to fill out your profile and make it compelling.

Pressed for time? Address these key areas before anything else:

• Choose your picture deliberately . A high-quality, professional picture is a must-have. Depending on how you're trying to differentiate yourself, choose a picture that shows you in a certain light. Seeking a training gig? Post a picture of you speaking or teaching others. Attempting to attract buyers in a buttoned-up industry? A suit, tie, and direct, confident gaze will do the trick. Your profile photo is the first glance people have of your personal brand, so make sure it gives the right appearance.
• Optimize your headline . Don't just list your title and company. Consider using your positioning statement as your headline or trying out these headline tips from job search expert, Jenny Foss.
• Enhance your summary . Aim for three paragraphs with no more than three sentences each. Emphasize the results you've helped drive either for your company or clients, what separates you from others in your profession or industry, and the things you're passionate about. Make sure to include contact information in the final paragraph and consider adding a gentle call to action (i.e "Follow me on Twitter" or "Visit my website to learn more").
• Feature visual content . Whether you create content or curate it, you should include eye-catching visual content in your gallery that will interest your target audience. Select pieces that reinforce the vision set out in your positioning statement. For example, if you are a firm believer in the power of recruiting technology to source high-quality candidates, post a SlideShare or infographic on the topic.

If you need a full profile makeover, check out this guide to optimizing your LinkedIn page.

2. A positioning statement.

If you're in sales, you're no stranger to positioning statements. Smart reps always have a succinct statement on hand about their product or service to combat the inevitable "What is this about, anyway?" buyer brush-off. A personal positioning statement should answer the slightly amended question "What are you about, anyway?"

When crafting a personal positioning statement, keep your target audience in mind. Your value proposition might be about you but it's not for you. Express to your target audience what makes you different from others in your industry, profession, or role. If you're not sure what makes you different, spend some time researching your peers and reflecting on your individual beliefs and passions.

Consider these LinkedIn personal branding statement examples from influential leaders:

Sara Blakely : Founder of SPANX, who has nearly 1.6 million followers.

I am the founder and CEO of SPANX! I started SPANX in 2000 with $5,000 in personal savings and I’ve never taken any outside investments. I am a big believer in following your instincts and taking unique approaches to business.

Richard Branson : Founder of Virgin Group, who has over 19 million followers.

Founder of the Virgin Group, which has gone on to grow successful businesses in sectors including mobile telephony, travel and transportation, financial services, leisure and entertainment and health and wellness. I'm a tie-loathing adventurer, philanthropist and troublemaker, who believes in turning ideas into reality. Otherwise known as Dr Yes!

In terms of format and structure, stick to these guidelines:

• Shorter is better. A few concise sentences are ideal.
• Instead of using nouns to explain what you do (title at company), use verbs to illustrate how you do it.
• Avoid overused words such as "motivated," "strategic," and "driven."
• Avoid industry jargon and acronyms.

3. An SEO-friendly profile.

Equally important as defining and capturing what makes you different is ensuring that you can be easily found online. After all, there's not much point in writing a positioning statement if no one reads it.

For this reason, cursory keyword research is an essential part of any personal branding initiative. Again, instead of thinking about the keywords you most associate with yourself, think about the words or phrases your target audience might search for to find someone like you. Keyword phrases could be industry-related ("human resources"), role-related ("talent acquisition manager"), or results-related ("cut hiring costs"). If you're struggling to think of keywords, check out the free app Keyword Tool.io for inspiration.

Once you've decided on a keyword or two, insert them into your LinkedIn profile, Twitter bio, blog, resume, website, and any other online or social media spaces you're involved in. Just make sure to do so naturally. Inserting a nonsensical sentence chock full of keywords onto a web page is called keyword stuffing and will send you to the bottom of Google in a hurry. A good rule of thumb is to include your keyword in your LinkedIn header and two to three times in the "About" section.

4. A unique point of view.

What you say and how you say it defines your personal brand. If you sound and look just like everyone else, your branding won't stand out—and it definitely won't be memorable. That's why it's crucial to develop a voice that sounds like you and shares your unique opinions.

To understand what point of view you have to offer, ask yourself the following questions:

• How would I describe myself in 3-5 words?
• Is my tone formal or casual?
• Do I use certain words or avoid certain words (ie. swear words or industry jargon)?
• What do I do better than anyone else?
• What value can I offer to my community/industry/network?

To help, you can try honing in on your personal brand with our free persona tool .

When you know what sets you apart, you'll be able to create posts and articles that share your point of view and build your personal brand.

5. A consistent posting schedule.

Once your profile is optimized and your point of view defined, it's time to start posting.

One of the best ways to explain how your approach differs from your peers' is to write it down for all to see. Use LinkedIn status updates to share your thoughts on an industry or workplace trend, or write an article about a new product you're selling, your most helpful sales tactics, or how you got started in your industry.

While your posts shouldn't be blatant self-advertisement, you can use your LinkedIn as a personal branding vehicle by taking the right angle. Make sure each post adds to the larger conversation while differentiating your point of view from others.

Here are a few article examples:

• Everyone's Saying X about Trend Y. Here's Why I Disagree
• Y Mistakes Most Professionals Make When Doing Z
• The Unique Way I'm Planning to Address X at My Organization

First-time writer? No problem. Check out these free HubSpot blog post templates to get off on the right foot.

While it's important to share your thoughts through posts and articles, it's also essential to be consistent. Posting three times per week for a month, and then stopping for two months, hurts your credibility and growth. It's better to develop a habit you can maintain, like posting twice per month, than pushing out a mass amount of content before going cold for a long period of time.

Figure out a posting schedule that works for you, and stick to it.

Personal Branding Strategy

It can be tough to draw the line between "not enough" and "too much" when it comes to personal branding. Let's dive into the steps to develop a strategy that will set your brand apart from the rest.

Define your goals.

Why do you want a personal brand? Think over this answer before you dedicate time to crafting your image and creating content.

Maybe you want to work your way up to an executive role. Maybe you're a leader and want to share your thoughts and tactics with the world. Maybe you were asked to be a spokesperson for your company, or maybe you want to start your own company.

Whatever the reason, write down three to five goals you hope to achieve by having a personal brand. This will help define your content strategy and encourage you to continue when you (inevitably) don't feel like posting one day.

Create a unified theme.

Coca-Cola is known for its unique bottle and red color scheme. Disney projects a feeling of magic and dreams come true. Personal branding also requires a unified theme to make you instantly recognizable.

You can create a consistent theme by considering all the factors that make up a brand's visual identity . Fonts, logos, colors, images, and messaging should be the same across your social accounts, website, portfolio, blog, or other channels.

Here are a few examples of consistent personal branding themes:

Image Source

Tell your story.

People want to connect with people, not companies. Personal branding helps you show others what makes you tick by highlighting your personality, opinions, work, skills, and quirks. To tell your story, you can write a post about why you chose to pursue your career, make a video about the top lessons you've learned in your role, share what events inspired you to work at your company, or talk about your personal connection to the products or services you sell.

Check out how Sara Blakely shares a part of her story.

Stay human.

Sharing your story is only one piece of the personal branding puzzle. As your brand grows, you have to remember that you're a person, not a brand. Never refer to yourself as a brand (that's cringe-worthy), or bad-mouth competitors (focus on what you do instead).

While you may want your personal brand to be all about business, it's beneficial to show your human side from time to time. Mention your customers, colleagues, or work relationships. Share content from leaders you admire and people in your network. By posting content that's not always buttoned-up, you give people a look at who you are—a person trying to connect with other people.

Personal Branding Examples

Need some personal branding inspiration? Look no further than the following professionals.

1. Katie Burke

Katie, the Chief People Officer of HubSpot, is incredibly active on LinkedIn. Not only does she share her own content, like when she's invited to speak at industry webinars, but she also consistently engages with HubSpot employees and customers. By sharing other people's posts and celebrating their wins, she reinforces her role as a leader and builds her personal brand.

2. Liz Ryan

With over three million followers on LinkedIn, Liz built a personal brand around providing helpful HR advice to job seekers and leaders. Her posts focus on advising her audience and gathering insights, which draws people looking for career advice or a coach—and to her books and business. But even if you don't buy, she still provides extremely valuable advice to her followers.

3. Cristina Mittermeier

Cristina is a marine biologist, photographer, and the founder of the ocean conservation organization SeaLegacy. Her personal brand highlights her abilities as a scientist and educates people on conservation through visual storytelling. She shares relevant articles, podcasts, images, and campaigns that interest her followers to raise awareness for the various causes she supports.

Personal Branding Resources

Creating a strong personal brand requires getting to know yourself and putting in the work to create consistent, unique content. These free personal branding resources can help you get started, with templates for writing a professional bio, defining goals, and so much more.

You'll know you've developed a brand that's recognizable, memorable, and unique when people say, "Oh, I've heard of you. You're the [insert what sets you apart] person."

Editor's note: This post was originally published on June 8, 2015 and has been updated for comprehensiveness.

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Personal branding: Why you need to control the message

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How to build a personal brand: 5 steps, 4 personal branding examples, show yourself off to the world.

Whether you intentionally build your personal brand or not, you have one. You deserve to be in control of it.

Personal branding is a blessing and a curse in a world of overcrowded social media platforms and instant access to information. Building a personal brand can help you control your career’s narrative and bring the right professional opportunities to your doorstep (or DMs).

But it can also feel overwhelming and challenging to find your sense of direction. Choosing the right platforms, deciding to create content or not, and defining your target audience might not be part of your job training.

Not every professional has to make reels or build a YouTube channel. But understanding why personal branding is important can help you navigate your career on your terms, grow your professional network , and stand out . 

What’s personal branding? 

Personal branding is the strategic and intentional process of curating a public image to manage people's impression of you . You’ll express your unique personality and skills to control the narrative around who you are and what you offer.

Like a professional reputation, everyone has a personal brand — whether you purposefully develop it or not. The key to branding yourself effectively is learning to control how you communicate your brand through consistent and coherent marketing strategies. 

Here are a few places where you communicate your personal brand:

Social media profiles like LinkedIn, Twitter, and TikTok

Physical materials like business cards, headshots, and portfolios

The way you dress for professional events, meetings, and networking opportunities

A personal website or portfolio page

The content you create, share, or are in, like podcasts, YouTube videos, or articles

Imagining yourself as a brand or business may feel strange at first. But learning how to self-promote , control your online presence, and craft a consistent brand voice will help you build trust , stand out to recruiters and potential employers, and engage with the clients and customers you want.

A successful personal brand speaks for you when you can’t speak for yourself. It builds your reputation, positions you in your area of expertise, and gives people a feel for what it’ll be like working with you. 

Here are four reasons to build a personal branding strategy. 

1. Stand out for the right reasons

A strong personal brand that thoughtfully takes advantage of different platforms and branding materials creates visibility. It increases the probability that people find your work, leading to professional development opportunities and business partnerships. 

Taking the time to carefully construct a personal brand also reflects your work ethic , growth mindset , and ability to set and achieve personal goals . And in a job climate where employers prefer candidates with strong soft skills like leadership, flexibility, and curiosity , you can build a brand that sends the right message.

2. Build your reputation

With so much competition nowadays, a good reputation is more important than ever. Your personal brand establishes a clear identity and lets people know your skills and differentiators. And effectively communicating your knowledge and showcasing your personality can increase your credibility, build influence amongst colleagues, and positively position you in your industry.

It may also encourage professionals with similar skill sets or goals to contact you with opportunities to network or collaborate. 

3. Reach the right people

A coherent and consistent brand across platforms helps you develop your niche and create clarity for anyone who comes across your personal brand. When you highlight what sets you apart, people contact you with meaningful job opportunities that reflect your goals and messaging.

This means you’ll waste less time working with clients whose needs aren’t concurrent with your offering. 

Imagine you’re a graphic designer specializing in web design. Building your personal brand around your expertise may encourage more web design opportunities and filter out inquiries about advertising or print expertise. It saves you time and allows you to maintain your focus . 

4. Control the message

Whether you’re a freelancer bidding for a project or a job seeker applying for a new position, chances are high that your potential employer will check out your online presence . And 76% of consumers look at a business’ online presence before visiting a physical location .

Your digital footprint is a form of digital marketing — whether it’s intentional or not. Controlling the message by curating what people see and don’t see is essential to staying in the driver’s seat of your career trajectory. 

5. Foster a sense of purpose

Creating a personal brand requires careful self-reflection , critical thinking , and task prioritization . Similar to how your career might move in a new direction, your personal brand needs constant rethinking and development. Aligning your values and passions to your daily work can help you create a sense of purpose and improve your confidence in your career path. 

Personal branding is a reflective process that requires you to define your professional self, establish goals, and build a strategic path to communicate and achieve career success.

Here are five steps you can follow to cultivate an authentic brand identity.

1. Self-reflection

The first step to building your personal brand is defining your professional goals and evaluating your unique value. 

Here are some questions to ask yourself:

What are my professional strengths and weaknesses? 

How do I want to position myself — maybe as a thought leader, freelancer for hire, or industry professional? 

What are my short and long-term career goals?

What’s my personal work philosophy? 

What personal values are important to me? 

What personal interests can I incorporate into my professional brand? 

Building a set of goals and then understanding who you are and what you value will help you create a blueprint for your personal brand strategy.

2. Identify your demographic

Your demographic is potential customers or followers you can categorize by shared characteristics such as their location or job. This is the audience whose attention you hope to capture. The more insights you have about your demographic, the easier it is to engage with them.

3. Examine your existing brand

Open a search engine, type in your personal or business name, and note what pops up. What you see is what potential employers, clients, and consumers see. 

You should also examine your social media profiles and anywhere else you have a digital presence to get a sense of the brand personality you’re already expressing. 

Remember that you don’t have to be on every platform available. Make sure you’re on a few strategically-chosen digital spaces that align with your goals and audience.

4. Redefine your style

A strong personal brand is consistent across platforms. Your audience should be able to recognize your work no matter the app they’re on. 

Here are a few ways to define your style:

Personality

Consider your brand personality, like whether you’re a strong authority figure or more down-to-earth and relatable. Choose a few action verbs or personality traits to establish your persona. 

Although every platform has its own design limitations, it’s important that people immediately recognize your work. You can achieve this by choosing a color palette, fonts, and logo you use across your online accounts and website. You should also write a personal brand statement you can adapt to different accounts and choose a set of topics to post about.

It’s not always what you say but how you say it. The right tone is essential to communicating your brand and speaking to your demographic. Think about how you want to express yourself without getting hung up on an industry status quo. It’ll help you be more authentic .

5. Build your footprint

Creating brand recognition and awareness takes time and consistency. You’ll want to research what times, content topics, and formats perform best for your target audience and use this information to create and schedule content. To ensure you’re consistent, use a post scheduling app and plan your posts ahead of time. 

If you’re unsure where to start, here are four hypothetical professionals from different industries with personal branding tips you can shape to fit your needs. 

1. Human resources specialist

You’re an HR specialist who wants to run seminars and workshops for established businesses and startups. Your demographic includes business owners, entrepreneurs , and other mid to high-level professionals. 

To build your credibility and sell your services, you might create the following personal brand strategy:

A website with information about your services, your mission statement, and testimonials

A LinkedIn profile with articles about people management techniques

An Instagram account with infographics about HR trends

An educational video series on YouTube about topics like building employee value propositions or creating healthier workplaces

You’d also create a personal brand statement you can adopt across platforms, a logo for your website and socials, and a set color scheme and font to help visitors immediately identify your content.

You’re a full-time employed actuary wanting to maintain a reliable, professional reputation. 

To build credibility in your professional network, you might:

• Create a LinkedIn profile with a professional headshot, updated CV , and shared articles about your industry
• Print business cards
• Make a professional email signature with links to your socials
• Limit social media use to work-appropriate posting

3. Economist

You’re an economist working in public policy who wants to educate the general public. Your demographic is politically active and community-minded students.

To create visibility and reach your target market, you might:

• Use a down-to-earth and relatable tone and enthusiastic personality
• Create a Twitter profile to share local public policy opinions and content
• Make informational reels on Instagram and TikTok

Real estate agent

You're a real estate agent wanting to expand into residential and commercial properties across the county. Your demographic is a mixture of investors, entrepreneurs, and potential first-time homeowners that are high earners. 

To build a reputation and appeal to a varied group of people, you might:

• Craft a monochromatic color scheme, subdued font, and serious tone 
• Create tutorials and house visit videos on TikTok and Instagram
• Take out web and print ads
• Make a website showcasing current listings
• Build a LinkedIn profile to share insights about real estate and investment trends
• Create business cards, brochures, and other branded materials for potential leads

No matter your professional goals, taking charge of your personal branding puts you in the driver’s seat regarding your career trajectory. You control the narrative — and that sense of control might encourage you to achieve bigger things than you’d originally thought possible.

Start by self-reflecting on your goals and values, examining your current digital footprint, and building a strategy to effectively express your message. Then reflect as time goes on to ensure your online presence accurately represents you and your values.

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With over 15 years of content experience, Allaya Cooks Campbell has written for outlets such as ScaryMommy, HRzone, and HuffPost. She holds a B.A. in Psychology and is a certified yoga instructor as well as a certified Integrative Wellness & Life Coach. Allaya is passionate about whole-person wellness, yoga, and mental health.

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How to Define, Develop, and Communicate Your Personal Brand

• Rachel Montañez

Make it a part of your daily workflow.

Your personal brand is the combination of your skills, the values you present, and the impression you leave on others. Thankfully, there are actions you can take daily to help you define, develop, and communicate your personal brand.

• Define. It’s impossible to have a strong personal brand if you don’t have a good grasp on who you are, what you enjoy, and what you’re good at. Start by tuning into your emotions. How do you feel after certain meetings, tasks, or interactions? Then, find your stakeholders — your manager, mentor, or other colleagues can help give you feedback and help you adjust based on how others perceive you. Finally, understand your skills by considering the unique talents that make your daily work possible. These are core to your personal brand.
• Develop. The best place to start showcasing your brand, and developing it further, is through your daily actions at work. When you’re completing a task, always think about the outcome that will best boost your personal brand. Then, look for ways to use your personal brand to improve the organization. This will further bolster your personal brand, while driving valuable change internally. Finally, become a stakeholder for others — look for opportunities to share your knowledge and develop others. Doing so helps you strengthen your network, gain visibility, learn more about yourself, and further develop your brand.
• Communicate. You’ve defined your brand, you’ve developed it further within your organization — now it’s time to make sure everyone knows who you are and what you stand for. One way to communicate your personal brand is through social media, especially on platforms like LinkedIn. This can help you gain visibility among your colleagues, company’s executives, and recruiters. Networking can also help you communicate your brand, but that doesn’t mean you should lean into boring small talk. Before any planned encounters, try to write down two or three projects, life updates, or personal wins that you’re eager to share. Finally, remember to celebrate others when they achieve great things. Doing so is a great way to stay connected to your colleagues and ensure you stay top of mind for them.

Whether you like it or not, you’re building a personal brand.

• Rachel Montañez is a keynote speaker on burnout and self-advocacy in the workplace. Her clients include a range of Fortune companies including Google, General Mills, L’Oréal, and Under Armour. She’s lived and worked in the U.K., South Korea, Japan, and her home base in the United States.

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Top 10 PPT Templates That Personal Branding Gurus Love to Use [Free PDF Attached]

Lakshya Khurana

Most people associate personal branding with celebrities or public figures. In fact, they are not entirely wrong. The 45th President of the United States, Donald Trump, uses his name on his products and properties like the Trump Towers. Likewise, the last name ‘Kardashian’ is a brand that can be used to influence people through social media. Seems challenging to have your own?

In reality, we all have a personal brand. Whether we realize it or not, we manage/shape our image and reputation daily.

Personal branding is about creating and maintaining a positive image or identity for yourself. It’s about knowing who you are, what you stand for, and how you want to be perceived by others.

Why bother if you’re not a celebrity?

A strong personal brand can help you in different ways. It can make you more visible and better known in your industry or field. It can make it easier for people to remember you and connect with you. And it can make you more attractive to potential employers or clients.

Creating a personal brand is not something that you can do overnight. It takes time, effort, and consistency. But it’s worth it. If done right, your brand can be one of your most valuable assets.

There are a lot of ways to approach personal branding. But one thing is for sure: if you want to create a strong and memorable brand, you need to have a clear plan and some great personal branding templates to help you get started.

Editable PPT Templates to Carve Out Your Identity 

Creating a personal brand can seem daunting, but it doesn't have to be. In fact, with the right personal branding templates and a little bit of planning, it can be fun and exciting.

When planning to create your brand, consider certain crucial things, such as your brand statement, tagline, logo, color palette, fonts, imagery, etc. It’s not easy to do this on your own.

With that in mind, here are a few personal branding templates to help you get started:

Template 1: Meeting New People and Introducing Yourself PowerPoint Slides

Introducing yourself to new people can be daunting, but with this PowerPoint layout, it's easy! You can use this graphic to easily introduce yourself, share your interests, and even talk about your hobbies. With this PPT theme, you'll have everything you need to make a great impression and start building new relationships. Download it now.

Download this template 

Template 2: Branding Framework Strategies PPT Slides

If you're looking to build a successful brand, you need a solid branding framework. This PPT design can help you develop a branding framework that perfectly aligns with your goals and distribution channels. Plus, the relationship solutions in this PowerPoint preset will keep your customers coming back for more! Get it now.

Grab this template

Template 3: Personal Journey in Organization PowerPoint Slides

This PowerPoint deck will show you how to encourage personal growth in your workforce. You can use it to look at the challenges of employee engagement and outline steps for creating a personal development plan for each employee. With this PPT template, you'll be able to create a more productive and engaged workforce! Download it now.

Download this template

Template 4: Introduce Yourself Cover Letter PowerPoint Slides

This creative PPT set will help you craft a winning cover letter that will get you noticed. It will guide you through every step of creating a winning cover letter, from introducing yourself to highlighting your qualifications. And, because we know that time is precious, the slides are designed to be concise and easy to understand. Get it now.

Template 5: Brand Personality PowerPoint Slides

Use this PowerPoint layout to add some personality to your brand. It will help you communicate your brand's identity/values and give your audience a sense of who you are and what you stand for. With this PPT design, you can make a lasting impression on your audience. Download it now.

Template 6: The Perfect Way to Introduce Yourself PowerPoint Slides 

This PPT deck is packed with multiple essential topics that will help you highlight your key strengths, work experience, and achievements. It also includes a slide on why someone should hire you. With this PowerPoint theme, you'll be able to give potential employers or clients a better sense of your services. Get it now.

Template 7: Example Presentation About Yourself PowerPoint Slides

This PPT preset covers about me, career, SWOT analysis, professional qualification, etc. You can also flaunt this PPT template to showcase your skills and achievements using professional visuals. Present your strengths and weaknesses, language, hobbies, skills, etc. Download it now.

Template 8: About Me PowerPoint Slides

This PPT deck is for anyone who wants to create a professional and persuasive presentation that will leave a lasting impression. With this PowerPoint template, you get slides for every aspect of your life and business, so share as much or as little. And you can customize them to perfection. Get it now.

Template 9: Introducing Yourself and Your Capabilities PowerPoint Slides

This PPT deck is packed with slides covering all the essential information about you, your work experience, education, skills, strengths, weaknesses, etc. You'll be able to engage your audience and persuade them of your value with this comprehensive presentation. Download it now.

Template 10: Brand Management PowerPoint Slides

Make your brand management presentation stand out with this creative PPT bundle. With eye-catching graphics and a modern design, you'll be sure to engage your audience and make your point effectively. With clear, concise slides on key topics, such as brand strategy, marketing mix, and more, you'll be ready to take your brand to the next level. Get it now.

While creating your brand image, there are a few key things to consider. You want to ensure that your brand is consistent across all your communications, from your website to your social media accounts.

There are different plans of action for the same, and it might get tough to decide which one is right for you. But with these personal branding templates in hand, you're well on your way to creating a strong and memorable brand image. Just remember to be creative, consistent, and true to yourself.

P.S: Once you make your pitch and set a compelling piece, create appealing business cards by exploring this handy template guide .

Download the free Personal Branding Templates PDF .

Related posts:

• Best Personal Branding Guide for Professionals and Enterprises
• Top 10 Social Media Campaign Templates with Samples and Examples
• Top 7 Brand Pitch Templates with Samples and Examples
• Must Have PR Proposal Templates with Examples and Samples

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Personal Branding: What It Is & Why It Matters

• 21 Mar 2024

Think of your favorite brands. What makes them memorable? What value do they provide, and how do they communicate it?

Just as products and services must be branded to communicate their differentiators and attract customers, you can craft your brand through a practice called personal branding.

“How do we apply everything we know about branding products and services to branding our most important product, which is ourselves?” says Harvard Business School Senior Lecturer Jill Avery, who teaches the online course Personal Branding—part of the Credential of Leadership, Impact, and Management in Business (CLIMB) —on an episode of The Parlor Room podcast. “Every time we apply for a job or vie for a promotion or try to land a new client or try to land a new date, we have to market ourselves. How do we apply the theories of branding to understand how to best express and communicate our own personal value proposition about the difference that we'd like to make in the world?”

Listen to the full podcast episode below or watch it on YouTube :

Before diving into how to create your personal brand, here’s a primer on what personal branding is and why it’s important.

What Is Personal Branding?

Personal branding is the intentional, strategic practice of defining and expressing your value.

“It’s the amalgamation of the associations, beliefs, feelings, attitudes, and expectations that people collectively hold about you,” Avery and her co-author, HBS Executive Fellow Rachel Greenwald, write in the Harvard Business Review .

They explain that personal branding’s goal is to ensure the narrative about you is:

• Accurate: Is it true?
• Coherent: Does it make sense?
• Compelling: Does it draw people in?
• Differentiated: Does it demonstrate what makes you unique?

If you don’t intentionally craft your personal brand, other people’s assumptions and perceptions of you may not align with those four attributes. By engaging in personal branding, you can define what you’d like to communicate and do so effectively.

Why Is Personal Branding Important?

By determining your unique value and living in a way that promotes it, you can become known for your defining attributes. That reputation can help attract opportunities in your career and life that align with your authentic self.

For instance, imagine you position yourself as a financial analyst with high emotional intelligence who loves to ski.

• Attract projects, promotions, and job opportunities that correspond to your skills
• Spread knowledge of your unique differentiators so you’re sought out for them
• Connect you to people with common personal and professional interests

It can also have internal benefits, including:

• Increased confidence in your financial and leadership abilities
• Clarified goals and values
• Decreased imposter syndrome and a better sense of your authentic self

Drawing from Avery and Greenwald’s research , here’s how you can build your personal brand to increase visibility and own your unique value proposition.

How to Build Your Personal Brand

1. define your purpose.

The first step to creating your personal brand is identifying your values, goals, and purpose.

Start by asking yourself:

• What do I care about?
• What are my values?
• What do I want people to know about me?
• How do I want to define myself?
• What makes me special?
• How do I provide value to others?

Consider either your professional or personal life while brainstorming, and ensure you think about your audience.

Afterward, come up with a sentence that clearly states who you are and what value you provide—that’s your value proposition . For example: “I’m an experienced social media manager in the athletic wear industry who’s passionate about empowering my team.”

Try several variations to find what feels authentic and impactful.

2. Audit Your Personal Brand Equity

Next, take stock of your current personal brand. Even before consciously deciding to craft one, others carry perceptions and knowledge about you.

In the Harvard Business Review , Avery and Greenwald outline several factors to consider during this phase:

• Credentials: Your education, awards, and achievements
• Social capital: Personal and professional connections’ quantity and quality
• Cultural capital: Emotional intelligence and expertise you’ve garnered through life experiences

What gap exists between your current personal brand and the one you want to implement? How can you use your credentials and social and cultural capital to bring the new version to light?

3. Construct a Narrative

Once you understand your purpose and current personal brand, compile stories that illustrate your value proposition. While a one-line statement can be effective, you must oftentimes prove your value in conversational settings.

For instance, if one of your differentiators is that you take bold yet calculated risks, you may tell a story about when you went skydiving. During an interview, you may call, instead, upon a time when you took a chance on a new product innovation without knowing how it would perform—and it paid off.

What experiences convey your best qualities? Brainstorm a list to keep in your back pocket.

4. Communicate and Embody Your Brand

After planning your personal brand, communicate it by identifying outlets through which you can promote your value. Just like marketing products and services, you can use a mix of paid, owned, and earned media to make your value proposition and stories accessible and visible to a wider network.

While it may feel unnatural to market yourself as you would a product, keep in mind that it will attract opportunities that align with your unique value. By increasing your visibility, you can provide value to more people.

You can also communicate your personal brand by embodying it in face-to-face interactions. Think of them as chances to show who you are. For instance, if you want to convey your passion for volunteerism, enthusiastically share your involvement at a local charity event if a co-worker asks about your weekend plans.

Embodying your brand also means taking steps to bolster your unique value. If, for example, you’re a skilled engineer who wants to improve your leadership skills , taking a leadership program not only can help you build those skills and gain expertise but signal that you’re serious about doing so.

Related: Leadership in Engineering: What It Is & Why It’s Important

5. Socialize Your Brand

While you are your best advocate, the next step of personal branding is making sure others share your value. In the Harvard Business Review , Avery and Greenwald outline four groups that can be instrumental in socializing your brand:

• Gatekeepers: Those whose buy-in is critical to reaching your goals
• Influencers: People with authority who can source additional platforms for sharing your brand
• Promoters: Those who actively support pursuing your goals
• Communities: Groups who share your mission or interests or seek the value you provide

One example is the HBS Online Community , where you can connect with other business professionals before, during, or after taking an HBS Online course. Beyond a global network of supporters, joining an online learning community can provide new perspectives and opportunities to make positive change .

Related: 9 Benefits of the HBS Online Community

6. Reevaluate and Adjust

Personal branding isn’t a one-time project—it requires continually reassessing and adjusting to ensure you live and project your intended brand.

Enlist people you trust to help you reevaluate and describe your brand and value, such as co-workers, friends, and industry connections.

“For example, if you’re being considered for a managerial position but learn that not everyone perceives you to be a strong leader, you might take a leadership training course , volunteer to head up a new project or task force, or take on relevant roles in your personal life, such as joining a nonprofit board,” Avery and Greenwald write in the Harvard Business Review .

Define Your Value and Make an Impact

A strong personal brand can help you attract the right people, land a job or promotion, and make connections that lead to new opportunities.

With reflection and intentional actions, you can gain confidence in your personal value and project it in your life and career.

Do you want to develop your personal brand? Explore our yearlong Credential of Leadership, Impact, and Management in Business (CLIMB) program , which comprises seven courses for leading in the modern business world. Download the CLIMB brochure to learn about its curriculum, admissions requirements, and benefits.

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Personal branding: The ultimate step-by-step guide

• Kylie Goldstein
• Dec 15, 2022
• 12 min read

We’ve all Googled ourselves, right? If you haven't, there is no time like the present to quickly search your name and see what comes up—or doesn’t. Whether you’re applying for jobs or colleges, or trying to make a name for yourself as a business owner or freelancer, your reputation and your image matter. A lot.

When establishing a name for yourself, it’s all about ‘talking the talk and walking the walk.’ In other words, how you hold yourself, how you speak, and how you dress are all major factors that influence the way others will perceive you, both on and offline. And this is precisely where personal branding comes into play.

From crafting your logo design , to building up your online presence, every step cultivates the persona you project. Below, we’ll show you just how to create a personal brand that will leave a lasting impression you can be proud of.

What is personal branding?

Personal branding is nearly synonymous with your reputation. It is the appearance you display in your life towards the people in it, and the impact this has, both inside and outside your career.

No matter where you see yourself on the professional scale—a student, job candidate, employee, business owner or freelancer—personal branding is crucial. It includes your skills, job qualifications, personality, and everything else that makes you, you. Yes, it matters how you dress and speak, but in today's world it's equally important to pay attention to how you appear online.

This can be anything from removing unprofessional tagged photos of yourself and maintaining your social media accounts, to creating a free website that cleverly puts all your essential information in one convenient place. Just like branding for products or services, personal branding is all about taking control of how others perceive you. It's important to note that personal branding is more than simply marketing or selling yourself, it is about putting your best foot forward in the most authentic way possible. it's very much about building a brand personality that represents yours. Thinking beyond the external image you portray to others, and fully personifying your genuine self inside and out.

To quote author, researcher and iconic TED speaker Brené Brown , authenticity is “a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” With this in mind, you must suit your actions to your words and make sure your personal brand is accurately representative of who you are and what you’re capable of.

History of personal branding

While the evolution of personal branding can never be attributed to one person or source its origins can be traced back to Tom Peters in his 1997 article 'The Brand Called You,' first published in the Fast Company. He developed this further with his 2001 book, The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an "Employee" into a Brand That Shouts Distinction, with his concept of 'Brand You.' This was then built upon again in 1999 with Be Your Own Brand , first published by marketers David McNally and Karl Speak.

However as early as 1981 in their book, Positioning: The Battle for Your Mind , Al Ries and Jack Trout , introduced the idea of using positioning strategy to advance your own professional career in what could be considered the pre personal branding days.

Benefits of personal branding:

As a personal brand, you’ll develop your own unique brand identity . People will come to know you for what it is that you’re really about, and get to see the whole package. The best part about all of this is that it comes with many benefits for you:

Become more relatable. In other words, become more ‘human’ and less ‘markety’ by revealing more about yourself, unlike with corporate branding . This also helps build trust and authenticity.

Establish a brand identity. Personal branding will ensure that people know what to come to you for, and that they will be able to rely on you for specific things. It will also allow you later to figure out your brand extension strategy .

Get more opportunities. With a strong personal brand, you will most likely be exposed to more interviews, job offers, promotions, contacts, clients, event hosting gigs and more.

Differentiate yourself. Building a brand allows you to show off unique characteristics about yourself that set you apart from others in your area of specialization. In much the same way that a product branding guide would do this for a business, you can create a personal branding guide for yourself.

Enhance your expertise: The more exposure you get, the more your network expands and those who you interact with will start to identify you as an expert in your field. They will reach out to you for your opinion and expertise, which only further supports your personal brand.

Leave a lasting impression: An unforgettable personal brand will stick out in people’s minds, so when it comes time to give referrals or recommendations, they’ll think of you first.

How to create your personal brand:

Get to know yourself better

List your education and work experiences

Hone in on a goal

Know your target audience

Develop your story

Find your unique selling proposition

Build your credibility

Create a website

Get active on social media

Design a logo

Get a branded email address

Stay consistent

01. Get to know yourself better

There are a few different ways that you can evaluate your own professional persona, both from the inside and how the world perceives you:

Learn your strengths: Figure out what it is that you’re good at in order to allow yourself to become an effective leader, communicate better, and find personal empowerment. To do so, you can ask ten people that know you dearly from all walks of your life what your top three strengths are, and then choose the most common answers. You can also take a personality and strengths test such as the famous Myers-Briggs Type Indicator , or opt for a free VIA Character Strengths Assessment .

Focus on your passions and interests: Just as important as your strengths are the fulfilling activities in your life. That’s because if you do something from your heart, you’re more likely to do it with motivation and energy, and others will certainly notice that.

Establish your values: Values are your core, they are what you stand behind, no matter what. These are the things that you won’t budge on, as they are most important to you and the way that you live your life. When your values are positive, people will feel more connected to you. Even more, when you clearly outline what matters to you, it will trickle down to every interaction you have, and keep your personal brand aligned.

Find your inspiration: Do you have someone that you look up to? If so, think about how you can focus your brand to emulate theirs. This doesn’t mean you should copy what they do, but rather take advice from them. What made them successful? Why do you want to learn from them? What do you want to learn from them? While answering these questions, be genuine and honest with who you are, rather than striving for something too far from your personal truth.

02. List your education and work experiences

Make a record of all of your life experiences relevant to your professional career and interests, from education at school and training programs to work and hobbies. Plus, creating this list will help you focus on what to speak about with the relevant parties (jobs, clients, etc.), as well as what to include on your resume, social media, website, and other content-based projects.

It will also serve as evidence to back up your skills and strengths, as mentioned above. Lastly, it will serve as a reminder to yourself to take a look at all that you’ve accomplished thus far in your career.

03. Hone in on a goal

What do you hope to achieve in one year? In five years? In ten years? Having a realistic focus in mind will help you establish a clear vision for your brand that not only you will understand, but also everyone else in contact with you. This way, when you speak about yourself or others speak about you, you will be known for this vision and people will remember you because of it.

If you’re not sure what your vision is, use your experiences, passions, and strengths to come up with something. You can also take a career or purpose-related test, such as IKIGAI.

IKIGAI is a Japanese concept for finding your purpose or ‘reason for being.’ You’ll fill in ‘what you love,’ ‘what the world needs,’ ‘what you can be paid for,’ and ‘what you’re good at.’ Then, blend them together and discover your purpose.

04. Know your target audience

Here’s how you can define your target audience:

They are the people offering opportunities in the field you specialize in

They should be reasonable for you to reach

There are enough of them requesting the kind of work that you offer

You’ll be able to earn a living out of having them as clients

After you’ve envisioned your target audience, find a way to talk to them and start a professional relationship. When you get their attention, have a readily planned prompt of what you want to communicate. You should be able to explain how your skills can be beneficial for them. This is finally the moment to start acting on your vision, so make sure you do so with professionalism, confidence, and charisma.

05. Develop your story

Like any good brand story, you want to use all the information you’ve gathered until now (your strengths, passions, interests, target audience) and define your own unique narrative. Nobody has the same experiences or perspectives as you, meaning your story is just yours to tell. This doesn’t mean exaggerating or embellishing details for the sake of a good tale, but finding a way to honestly express who you are, and what you’re all about.

Make it something you can remember and share over and over again, from conversations to the content on your website. This will ultimately set the tone of your personal brand.

06. Find your unique selling proposition

Any type of branding has a unique selling proposition (USP), or something that makes them stand out against their competitors. It refers to their biggest strength, or their one defining quality that sets them apart. When it comes to personal branding, the same idea rings true.

Now that you’ve taken the steps to recognize your strengths, goals and audience, it is time to pinpoint exactly what you have to offer that nobody else does. As Oscar Wilde once said, “Be yourself; everyone else is already taken.” Channeling your inner quirkiness or eccentricities is precisely what sets you apart, so don’t be afraid to show them off.

You can craft a personal branding statement that includes your USP, which can be used on your website, your social channels, in interviews and can even serve as your elevator pitch. It instantly let’s people know who you are and what you’re all about.

07. Build your credibility

Establishing yourself professionally is something that requires regular work and attention. You’ll need to stay active in your community—both online and offline.

Here are a few suggestions of ways to get yourself noticed:

Network via events and other community-based organizations.

Mentor others less experienced in the industry.

Seek a mentor of your own to receive guidance.

Volunteer as a guest speaker for relevant events.

Work on projects with others in your area of specialization.

Host your own professional events (happy hours, Q&As, speaker series, etc.).

Join and actively participate in organizations and communities.

When choosing what to focus on, pick activities that you are truly passionate about. Not only do you want to actually enjoy the process, but authenticity is easily spotted.

08. Create a website

A printed resume is certainly one powerful sheet of paper meant to describe your professional personality, experiences, skills, and accomplishments. Yet, the online version does all of this and more. By creating an online resume , you can add many features that you wouldn’t be able to on paper. Furthermore, you can customize your site to your liking, and keep everything organized in one place.

For inspiration to get you started on yours, take a look at these polished CV website templates , including examples for a large variety of popular professions, such as business-oriented, students, graphic designers and more.

Make sure that your website includes a detailed personal bio about yourself and all your contact information. You should also be sure to showcase any publications, presentations, certifications or important projects that help convey your skill set and your personality. If you have any speaking engagements or video content, you can also use a video maker to highlight your public speaking skills directly on your site.

To take your website a step further, you can create a free blog and regularly add relevant and interesting content. A blog can be a huge boost for your SEO, and a chance to show off your expertise and voice. And if you are looking to gain press coverage, you can add a press kit to your website. No matter what you do, keep in mind that in the digital world, it’s more than a goal to be impressive, it’s a requirement.

09. Get active on social media

Social media is an important place to market yourself and grow your personal branding initiatives, as well as a recommended promotional strategy to drive traffic to your website. There are many places where you can present yourself: Facebook, Instagram, Twitter, TikTok, LinkedIn, or Pinterest, start a YouTube channel, write for Medium, and more.

You don’t need to be active on all of them, though. Since you’re just one person, that can be quite overwhelming and, in turn, highly ineffective. Start with the most popular and relevant channels for your field of expertise, then if you have the time you can also work on other niche channels that serve your interests best (video-focused, design-focused, etc.).

In general, these are the channels we recommend pushing your efforts towards:

LinkedIn is suggested for every personal brand, as it’s essentially a resume without a page limit. You can also connect with other professionals and companies, network in groups and with individuals, and share updates.

Instagram is a constantly growing hub to focus on the visual aspects of your brand, and is not just limited to images, it also includes videos and reels, especially since Instagram says they are “no more a photo-sharing app” .

Instagram Stories and Reels allow you to regularly update your followers on your life. And then Instagram posts are a great place to share permanent content to your profile and feed. Within your posts, include popular Instagram hashtags to reach more followers and get more engagement to your content.

Facebook is still one of the most popular social media channels. It’s full of many opportunities, from creating a Facebook business page or promotion campaigns, to joining relevant groups. It’s essentially an online phone book with a multitude of other resources. Think about it: When you want to find out more information about someone (what they look like, what they do, who they are friends with, etc.) where do you turn? Probably Facebook.

TikTok is the fastest growing social media platform in the world and a great opportunity for personal branding. The 15-second to 1-minute videos are easy to digest, relatable and fun. According to this report , 62% of TikTok users are aged between 10 and 29 years old, so if this is your target demographic, this might be the right social channel for you. Just remember that videos can go viral, even if you have limited followers, so always put your best foot forward and share content that you would be comfortable with future colleagues or employers watching.

The other channels that you might consider are YouTube (for videos), Medium (for articles), Twitter (for short-form content), and Pinterest (for creative ideas and designs). When it comes to these channels, it’s very dependent on your niche specialty in personal branding. In other words, not everyone will find value in being present on these platforms. In addition, arguably one of the most important aspects of this social platform is your bio, a coveted piece of social media real estate which describes your brand, including the option to link to your website. Keep this in mind for each platform. Pro tip: You can use a link in bio tool like Hopp by Wix in order to direct users to your website and other social media channels all from one designated URL.

For your inspiration, check out our social channels at Wix: LinkedIn , Facebook , Instagram , YouTube , Medium , Twitter , and Pinterest .

10. Design a logo

A logo is a visual mark of your brand. Like your face, it’s a symbol that everyone will associate with you and your work. From your personal website to social media channels, business cards or resume, your logo can be used in every context.

Don’t have one? No problem. In just a few short steps, you can create your own logo to represent your personal brand. After answering a few questions about your brand, you’ll be presented with choices and then given the ability to customize your favorite option to your liking. Simply download your high-quality image files and use them across your branding assets, both online and offline.

11. Get a branded email address

Sadly, an unprofessional email address is a major problem for 35% of employers . When communicating with clients, prospective employers, mentors and mentees, and other individuals in your professional life, you want to give off the most impressive appearance possible. For that to happen, a custom email address is an absolute must.

This simply means placing your website’s domain as your email, for example [email protected], rather than a generic, or less professional [email protected]. This small change will do wonders for your reputation, trust us.

12. Stay consistent

Branding is an elusive process that requires time, energy, and commitment. Staying on top of your personal brand is equally important as creating it. The best part is, as you grow and evolve, so does your brand. Keep your personal brand consistent and make sure that any changes you make, you update across the board. Most importantly, stay true to your values, and your personal brand will follow suit.

Potential drawbacks of personal branding

The concept of personal branding to advance your career, or to market yourself via social media, is not without its drawbacks and potential criticisms. Some of the main ones to surface in recent years include,

Superficiality. One criticism of personal branding is that it can encourage individuals to focus too much on their external image and presentation, rather than their actual skills, knowledge, and achievements. This can lead to a superficial and insincere approach to self-promotion, which may not be authentic or sustainable in the long run.

Self-promotion . Another criticism of personal branding is that it may promote a culture of self-promotion, where individuals prioritize their own interests over those of an organization or even society. This can lead to a lack of collaboration and cooperation not just amongst colleagues but wider groups of people too.

Pressure to conform . Personal branding can also create pressure for individuals to conform to certain stereotypes or expectations in order to fit in with their desired image or niche. This can limit creativity and individuality, and may discourage people from exploring new areas or taking risks outside of their established personal brand. It may also lead to a rise in not feeling confident enough, and lead to undue pressure to conform to a certain ideal.

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How to make your branding presentation a success

Get your team on prezi – watch this on demand video.

Anete Ezera March 30, 2024

For all brands, whether established or new, pitching your identity and intentions as a brand should be an important part of presentations. But, it’s not always easy to showcase your brand in the way you envision. This is why knowing how to create the perfect branding deck is important. With Prezi, merging your ideas into a branding presentation has never been easier. Read on to learn more about what a branding deck is and get the knowledge you need to showcase your brand in the right way. 

What is a branding presentation? 

People use branding presentations for several reasons. They can be used to introduce a brand and explain their values and business strategy. They’re also used to brief marketing teams or partners or align internal teams with the brand’s direction. They can be useful for all brands, from newly established to global companies. 

A branding presentation will usually consist of: 

• Brand overview;
• Detailed information about the brand’s target market;
• How the brand positions itself in the market;
• Showcase of the brand’s visual elements (logo, color palette, imagery);
• Explanation of the brand’s communication style (voice, tone);
• Examples of how the brand identity is applied across various mediums;
• Brand guidelines and standards.

Examples of branding presentations

We’ve put together some examples of branding presentations that were created using Prezi. 

Personal branding presentation 

The following example is a personal branding presentation, which uses the same principles as a normal branding presentation. Only, the brand you’re selling is yourself. This presentation is created by the help of Prezi AI , and you can reuse this presentation example and fill in the placeholders with your own information. You can showcase your strengths, values, and goals, and add a personal touch to make it authentically yours. Or, you can also use Prezi AI to create a presentation like this in minutes or even seconds.

Fashion branding presentation 

The following branding presentation could be used for a fashion brand. The presentation design, created using Prezi AI , matches the aesthetic appeal a fashion brand might want to use. This is a good example of storytelling as the presentation moves through each point telling the audience about the brand and what their intentions are. The fashion brand presentation also explores its identity and heritage, which is a great way to connect with the audience on a personal level. You can simply reuse this presentation, add your content and personal touch, and present it right away.

Grammarly brand presentation 

This presentation on Grammarly is a great example of staying consistent and true to your brand. When you look at the overall theme of the presentation, such as the colors and fonts used, you can see that the brand identity is solid all the way through. This is a great way of sharing what you envision your brand to look like with the audience. 

8 Tips to help you create the best branding presentation

Now we know what a branding presentation should consist of, let’s look at some tips to help you in the creation process. 

Start with a strong story 

In order to captivate your audience from the beginning, you need to come up with a story that captures your brand’s mission, vision, and values. A storytelling approach helps to engage your audience emotionally and intellectually, making your brand’s purpose and direction clear from the outset. 

Know your audience 

Think about who you’re presenting to, as this will help you highlight the more relevant aspects of your brand. Whether you’re presenting to clients, stakeholders, or internal teams, tailor your branding presentation to the specific interests and expectations of your audience. 

Highlight the unique value proposition 

In order for people to take your brand seriously, you should talk about what sets you apart from your competitors. Think about the unique benefits your brand offers compared to similar brands, and highlight these points. You should make your unique value proposition the main focus of your presentation to showcase why your brand matters. 

Use interesting visuals 

Another great way to grab your audience’s attention is to make your branding presentation look visually interesting. You should include your brand logo and color scheme throughout to reinforce who you are. When it comes to including imagery, it’s important to choose images that correlate with your message, and they should be relevant to the information on your presentation slides. When used in the right way, visuals can be really good at strengthening the points you’re making. 

Examples of your brand in action 

The best way to get people on board with your brand is to make them believe in it. The best way to do this is to show them your brand in action. This could be from brand packaging and advertising examples to displaying your digital presence. By showing how your branding is applied in real-world circumstances, you’re bringing your brand to life, rather than just talking about it. 

Be concise and focused

Your audience is going to soak in information better if you keep your presentation clear and to the point. Think about the key points you want to make, and stick to them. You could use each slide of your branding presentation to make one key point, this way you’re not overloading each slide with too much information, which can be confusing. When thinking about how you want your presentation to look, avoid cramming your slides with too much text and too many visual elements. Your message will come across much clearer if you keep it simple. 

Interactive elements 

This is an aspect that can really boost your presentation and make it less boring. For branding presentations, you might want to include interactive elements like a live demonstration or an interactive session where the audience can experience your products or platform firsthand. Another idea might be to encourage your audience to participate in discussions, like sharing their experiences or expectations of your product or service. For virtual branding presentations, use Live Prezi to take interactivity to the next level. With Live Prezi, you can create an interactive presentation experience in real-time. Simply set up your link and share it with anyone, anywhere. Up to 100 participants can join your Live Prezi session and follow along as you guide them through your compelling content.

End with a clear call to action 

It’s important that you make it clear to your audience what action you need them to take following your presentation. This might be seeking approval or feedback, or a specific, unique action you require from your branding presentation. Either way, you should be clear about the next steps you want the audience to take following your presentation. 

Pitfalls to avoid 

We’ve already discussed things that you should consider when creating your branding deck, now let’s look at some mistakes you should avoid. 

Too much information 

A common mistake when making branding presentations is putting too much information onto the slides. Overloading slides in this way is going to be distracting for your audience. Try using bullet points to make each point clear and use visuals that complement your spoken words. With Prezi’s AI text editing tool , you can easily modify your text to match your desired outcome in seconds. Make text longer, shorter, or create a concise and engaging list.

Inconsistency 

When you use a mixture of styles, fonts and colors throughout your branding presentation, it screams amateur. You should make sure the whole thing looks in alignment with your brand and stays consistent for the whole presentation. Staying constant with the visual aspect helps to paint a picture of what your brand looks like. To feel more confident in your design choices, use Prezi’s AI presentation maker – it’ll suggest matching color schemes, layouts, and more, to match your topic and style.

Underestimating your audience’s knowledge 

Assuming your audience knows too little or too much can cause confusion. Make your presentation just right for what they know about your brand and the field it’s in. Give them new things to learn without making it too simple.

Skipping your brand’s story

People tend to resonate with stories and purposes. Failing to talk about who you are as a brand and what you stand for can cause your audience to disconnect. You should make it a personal branding presentation that mentions your values and intentions. 

Failure to mention competitors

It’s important to let your audience know where your brand sits in the market. When you fail to discuss your competitors, your audience may deem this ignorant or naive. The purpose of mentioning your competitors is to show how your brand can outshine them and what values you have to offer that they don’t. Without this, your audience will be left with questions about your brand’s uniqueness and whether you’ll fit in the market. 

Forgetting to proofread 

If your presentation contains typos, spelling mistakes, or inaccuracies, you may come across as unprofessional and questions about your brand’s credibility may arise. Remember, branding presentations are all about giving off a good first impression, so make sure you’ve checked each slide properly before your big moment arrives. 

Don’t rely too heavily on text

When the screen is crammed with text, it can make your branding presentation look dull and make it harder for your audience to follow. By using visuals to explain your points instead of lots of text, the audience can process your message much faster. After all, you’re going to be the voice of the brand, so stick to a few bullet points and elaborate with speech. 

Not preparing for questions 

Your audience is bound to have questions about your brand and goals, and how you plan on reaching these goals. Since there’s no way of knowing what questions will be thrown at you, it’s a good idea to prepare beforehand. 

Prezi’s role in your branding presentation 

Prezi is a presentation tool that’s different from any other. It lets you share ideas in a way that’s interesting, by moving around a single space, letting you zoom in and out of sections to show off your points. There’s no longer a need for boring, traditional slide-based presentations because Prezi allows us to share our thoughts in a more dynamic way that lets us bring our audience on a journey with us. 

Prezi is particularly useful for creating branding presentations because you can share your brand’s story and identity in a new and exciting way that sticks with your audience. Let’s look at some of Prezi’s features that would be great for creating your branding presentation. 

Brand kits 

We know how important it is that things stay consistent when it comes to branding presentations. This is why Prezi has created the Brand Kit feature, where you can include your brand’s color palette, logo, fonts, and style so that every time you need it, you have a pre-set branding presentation template. This way, you can save time whenever you need to create a presentation based on your brand, and you know it’s going to align with your brand’s identity every time. 

Integration features 

When it comes to presenting your branding deck virtually, Prezi has all the tools you need to succeed. You can connect and engage with hybrid teams in real-time using Prezi Video , making your meetings more exciting and engaging. You can show your branding content at the same time as showing your face, so you can still present just like you would in a conference room. 

Open canvas 

Prezi’s open canvas feature allows you to move freely from one point to the next. It takes away the restrictions that come with slide by slide-based presentations. This is ideal for when you’re telling your brand’s story, as you can zoom in on certain key points and then back out to the bigger picture. It’s also easier to go back and forth between points which might be useful when faced with questions about your brand. 

Professionally designed templates 

For those who don’t want to start with a blank page, having a fully prepared template can be a huge help. With Prezi, you can choose from a great range of templates . No matter what industry you’re starting out in, you can find a template that can serve as the building ground for your branding presentation. Prezi templates are customizable, so you can integrate parts of your brand as you go along the creation process. 

Images and icons 

Prezi has countless icons and images you can choose from to help you create the perfect visuals. Branding presentations are all about telling a story, and with Prezi, your options are endless when it comes to selecting the perfect visuals to complement your narrative. Having a great range of images and icons to choose from all in the same place makes the creation process much simpler, saving you time for more important aspects of your brand. 

AI text editing tool 

When it comes to forming the right words, we can help. Our AI feature can edit your work or offer suggestions, such as correcting spelling mistakes or grammatical errors. Prezi’s AI text editing tool can also shorten or lengthen text, as well as restructure it, such as changing paragraphs to readable bullet points. This is a really important feature when it comes to making a branding presentation, as easily readable slides are a crucial part of it. 

Collaborate easily 

Working together to create the best branding presentation is easy with Prezi. You and your team can work remotely on the presentation and communicate ideas and feedback using the comment feature. You can comment on each frame, so you and your team can be sure that every part of the presentation is up to scratch, working together from anywhere in the world. 

Why every branding presentation needs AI 

At Prezi, we’re always striving to provide the best presentation creation experience – that’s why we’re elevating it with advanced AI features. There are so many benefits of using AI to assist in the creation process of your branding presentation. Let’s look at a few of these advantages: 

Save time with automatic design and content: AI quickly creates designs and content, cutting down the time you spend on making presentations. For those using Prezi, this means extra time to improve your story. 

Brings new ideas: AI can come up with new designs and content ideas that you might not have thought of yourself. 

Keep things consistent: Many AI tools can help you stick to the same theme throughout your branding presentation, such as, colors and fonts. 

Easy updates and changes: With AI, making changes and improvements to your presentations is a lot easier. Take the Prezi AI text editing tool for example, which makes suggestions to make your content even better. 

A new beginning for branding presentations 

Whether you’re launching a new brand or whether you’re an established brand taking on a new venture, branding presentations can be the make or break for you. This is why it’s so important to make a good, strong impression on your audience. By following the tips we’ve mentioned in this article, you can maximize your chances of making a showstopping branding presentation that leaves your audience invested. 

By using Prezi to make your presentation, you’re not only equipped with features like pre-designed templates , but you also have the advantage of AI-powered design tools . It’s clear that features like the AI presentation creator and AI text editing tool have changed the way we create presentations. Gone are the days of worrying about what to say and when, because with Prezi, you know that each slide is going to have the perfect balance between text and visuals, captivating your audience.  

And, not only is the creation process a lot easier with Prezi, but it’s quicker too. This is a great perk for brand owners, as we know there’s much more to launching a brand than making presentations. The assistance of Prezi means you now have more time to spend on important tasks. So, for your next branding presentation, partner with Prezi and reap the benefits of amazing design features and AI-powered presentation tools. 

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