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Admission requirements

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The John Molson PhD Admissions Committee takes a holistic approach, assessing candidates on their strong academic credentials, research experience, intellectual and leadership potential, superior communication skills and career aspirations.

For more information on the application process, please consult the step-by-step application guide.

As it is a highly competitive program with a very limited number of available seats each year, we recommend exceeding the minimum requirements for better chances of admission.

Academic credentials English language proficiency Other requirements

Academic credentials

• Applicants must have maintained the equivalent of at least a 3.5/4.3 average (roughly equivalent to a B+/A grade) for their  final two years of studies . 
• International applicants must have obtained their degree from an  accredited university ; see a listing of  international equivalencies .
• Submit the results of previous terms and a list of your current courses
• Include mid-year grades if they're available

We accept  English or French transcripts . If your transcript is in another language, you must provide the original sealed transcripts, as well as a  certified translation .

You may upload unofficial scanned copies of your transcripts for the application. Official  sealed transcripts (and certified translation, if applicable) will be requested if you are admitted .   

English language proficiency

Applicants who did not complete their undergraduate and/or graduate degree in a country on our  exempt countries list  must write a pre-admissions English proficiency test. We accept the following  language tests and minimum scores : 

• TOEFL iBT: 95 overall with no band under 20;
• IELTS Academic: 7.0 overall with no band under 6.5;
• We prefer the TOEFL and IELTS tests, but since the pandemic we have accepted the Duolingo English Test with a 120 overall and no band below 120.

Although John Molson prefers the above tests, you may also take another language test as listed on our  Graduate Admissions  page, if not exempted as indicated below.

• A minimum of five full years of study at the undergraduate or graduate level at an accredited university in one of the following  countries ;
• Quebec applicants who have completed a Diploma of Collegial Studies (DEC) and a university degree in Quebec, regardless of whether it was in English or French.

We do not accept English proficiency test scores more than 2 years old.

Note: Please upload your unofficial scores to your application. If you are accepted into the program, you will then be asked to  have the official scores sent to us .

Other requirements

Cv / resume.

Although work experience is not required , applicants must provide a copy of their CV / resume showing education, professional experience and achievements, including internships and volunteering, if applicable.

Your CV / resume should: 

• be complete (e.g. providing year AND month timeframes);
• be legible and concise (ideally 1 page, 2 pages MAX);
• include a summary of your academic, professional and personal achievements;
• be tailored for a university application with academic experience first, followed by professional experience, etc.

Statement of purpose

Applicants must provide a Statement of purpose (also known as a Letter of intent) addressed to the Admissions Committee indicating their  reasons for choosing the program , their  background  and  career goals  and how the program will help them to achieving those goals. Applicants should also present their  research interests  and refer to any professor(s) specializing within their area of interest.*

Overall, applicants will want to convey not only that the program is right for them, but that they are right for the program. The Statement of purpose should be  approximately 500 words .

*Please note that applicants to John Molson’s research-based programs do not need to have a thesis supervisor in order to apply.

Below is a  sample of questions  that may help you to draft your personalized Statement of purpose:

• Briefly describe any research experience you have, if applicable, including applied research. If you do not have prior research experience, what do you think are the most important elements of undertaking advanced research projects?
• What initial research idea(s) or topic(s) might you want to pursue in the program? Are there any of our faculty members specializing in this area?
• Briefly highlight your strengths that you would bring to the program, your weakness(es) that you would want to improve upon in the program and your career objectives, as well as how would this specific program help you to achieve them?

Three letters of reference

Applicants must include the names, affiliated institutions and email addresses (college / university or company mail) of  at least two academic referees  (i.e., from former professors). The third may be from a professional reference. A suitable referee is an individual who knows you well, academically and/or in a professional context, but who does not report to you.

Your referees will receive an email from  [email protected]  inviting them to complete an electronic assessment form and attach their letter of reference.

You are strongly encouraged to submit your application before your program’s application deadline in order to  give your referees sufficient time  to provide their assessment and letter of reference.

Proof of Canadian Citizenship, Permanent Residence, or Refugee Status (where applicable)

Where applicable, applicants must include a certified copy of their birth certificate, Permanent Resident card, Canadian Citizen Card, or Refugee Status papers. International students must include a copy of their valid passport.

Application fee ($100 CAD)

A  non-refundable  application fee paid online by credit card.

Non-commerce backgrounds — prerequisite courses

Applicants must select their area of specialization from: Accountancy, Finance, Management, Marketing or Supply Chain and Business Technology Management, at the time of application. Depending on background, non-commerce applicants may be required to take qualifying courses at the MBA or MSc level.

The minimum number of credits a student must take will be determined upon acceptance to the program. Students without a formal academic background in business administration may be required to take up to five 3-credit courses, usually at the MBA or MSc level, from among the following disciplines: business economics, organizational behaviour, supply chain and business technology management, marketing, finance, business policy and strategy, accountancy and control. Up to two of these courses may be in the student’s intended area of PhD specialization. Students may also be required to take Applied Linear Statistical Models and Multivariate Data Analysis depending on previous studies.

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Doctorate in Business Administration (DBA)

An Innovative Doctorate in Business Administration

Study Format

Program length.

• 60 Credit Hours

Application Deadlines

Domestic students.

Summer 2024 Application Due | Classes Start May 6,2024

International Students

Summer 2024 Completed File Due | Classes Start May 6, 2024

The Doctorate in Business Administration (DBA) is designed to meet the demand for doctoral business education that is the next step in individual professional development. The program, one of the top DBA programs in Chicago, provides a further tier of leadership and management preparation beyond the master’s level. The DBA creates an opportunity for students and faculty to further cultivate the global perspectives, knowledge, and networks already established through the College’s expanding global presence. The curriculum, residencies, specializations, and the Mentor interface are innovative by design and delivery. A unique feature of Concordia-Chicago's DBA program is that the dissertation process begins immediately with students choosing a preliminary topic at the beginning of their program of study. 

The Concordia-Chicago Doctorate in Business Administration has been designed for professionals who seek professional enrichment and want to focus on real-life business challenges while developing application-oriented research. Seasoned business professionals know that they must blend research with their management practice. They must know how to assess current global trends in business, leadership, and management that affect their organizations. The DBA program is committed to scholarly business research, and qualified candidates will have research interests that align with one of the two specializations offered. Those who earn a DBA degree will be prepared to advance in their profession and to use their research expertise to positively impact organizational goals.

Two DBA specializations are offered, Innovation in Health Care Management and  Strategic   Leadership and Innovation . Please view the curriculum below for program and specialization information.

Program Outcomes

The program prepares graduates to:

• Critically examine the literature of business, leadership, and applied research
• Undertake independent, ethical, innovative, and rigorous business research
• Synthesize global trends, business knowledge, and leadership theory to advance both theory and practice
• Design and implement innovative business solutions
• Evaluate the efficacy of business principles to effect change in global environments 

What is a DBA and how does it differ from a PhD?

A DBA is a professional doctorate with a focus on theoretical knowledge and its application to business practice. While also intended to prepare graduates for academic careers, the DBA has more practical application in managerial settings than the PhD.

A PhD is a research degree for candidates who would like to pursue a traditional academic career and conduct research that contributes to business knowledge or theory.  

The DBA and PhD are academically equivalent. Concordia-Chicago graduates holding a DBA degree are prepared to work in executive and leadership positions within organizations, as consultants, or in scholarly pursuits at universities and colleges. 

Download additional program information  (PDF)

Program Information

The four pillars.

DBA program outcomes are aligned with the College of Business’ Pillars of Knowledge:

• Ethics and Social Responsibility
• Critical Thinking and Entrepreneurial Mindset
• Communication and Human Relations
• Global Interconnectedness and Inclusiveness

Read More About the Four Pillars of Knowledge

View Curriculum

Core: 17 credits, foundations of the doctoral experience.

This course orients and provides students with the foundational tools they will need for success in writing course assignments, literature reviews, and the dissertation. APA style, scholarly writing, academic integrity, library literacy skills, and writing for an academic audience will be reviewed. (2 credits)

The Global Leader: Social Responsibility and Ethical   Decision Making

A critical examination of the creative tension among the three principal components of organizational performance: leadership, social responsibility, and ethical decision making. This course examines the leader as the principal driving force of global performance, the role of sustainable social responsibility in the global world and the intricacies of ethical decision making in diverse cultures.

Global Concepts in Strategic Marketing

This course examines the marketing function from a global perspective. It focuses on the managerial application of marketing tools and methodology across multiple cultures and emphasizes marketing decisions associated with allocating organizational resources. The course will assess and analyze strategic product development and design, pricing, promotional strategies, and distribution in a global environment.

Strategy Formulation, Deployment, and Innovation: A Global Perspective

This course reviews the key elements of strategy formulation, deployment, and innovation in a global environment. Considered are the applications of strategic management in the formulation of global strategy, the unique elements of strategy deployment in a global environment and the process of using formulation and deployment in creating innovative global strategies

Business Analytics and Financial Decision Making

This course provides experience and application in predictive analysis and advanced data analytics to discover new business trends. It provides for powerful new visualization that empowers the use of big data in reaching financial decisions  that support effective global planning strategies for identifying and taking advantage of new global market opportunities.

Global Business Operations

This course provides the tools and knowledge to enable business managers and leaders to synchronize and optimize value from existing physical or intangible resources. Such knowledge facilitates prudent decision making and obtaining value from organizational assets, including supply-chain management that can create optimal performance.

DBA Mentor Course Rooms: 15 credits

The ten DBA Mentor course rooms run concurrently with core, research, and specialization courses. The Mentor course room begins the student’s introduction to the dissertation process starting in the second term of the student’s program. Each Mentor course room has a specific deliverable that coincides with one of the elements of the dissertation.   

Residencies: 3 credits

Dba residency experience 1  .

The residency occurs during the first term of a student’s enrollment in the DBA program. It provides students the opportunity to meet professors and peers, as well as build a community that they can access throughout their program and beyond. Residencies provide a rich learning experience. Some of the competencies students will develop in Residency I include an introduction to the DBA research and dissertation process focusing on problem identification. Students will self-assess their leadership, time management, and research skills. Students will establish a Comprehensive Professional Portfolio in which to record their significant achievements in the program.

DBA Residency Experience 2

Students who have approved prospectuses will emerge with a plan for writing chapters 1-3 of the proposal. Pre- and post-work encompasses the term.

DBA Residency Experience 3  

This course is taken after the proposal is written, with the goal of preparing students to collect data and write chapters 4-5 of the dissertation. 

Research Methods: 10 credits

Research design.

Emphasis on how to design doctoral-level, business research. Principles of research theory, methods, inquiry, problem formulation, data collection, literature searches, and ethical considerations. Emphasis on how to design a doctoral-level research study. (4 credits)

Quantitative Research and Advanced Statistics 

This course provides an understanding of the unique advantages of quantitative research in research and business and uses statistical software to explore, analyze, and apply descriptive and inferential statistics through both non-parametric and parametric techniques.

Qualitative Research

An examination and application of qualitative research approaches with a focus on research design, the role of the researcher, data collection and analysis, and writing from a qualitative perspective.

Specializations: 9 credits

Innovation in health care management, innovative best practices in health care management.

This course is a survey of best practices in health care management and focuses on those determined to be innovative through recognition from Malcolm Baldridge Awards, Magnet Certification, and the Center of Excellence Designation. Innovation is reviewed and methods and techniques that stimulate, develop, and foster innovative practices are examined. 

Health Care Analytics and Financial Applications for Health Care Management

This course examines the application of health care analytics and models to increase health care performance by the health care facility or system with emphasis on revenue cycle management and supply chain management using mobile technologies and other advanced techniques. It uses analytics in examining financial management, patient care innovations that improve financial performance while improving quality and mitigating risk.

Governance of Health Care Systems 

This course reviews health care system governance from the perspective of strategic policy formulation and execution, the governing body, ensuring the establishment of internal controls to ensure the integrity of the system, methods for accountability and transparent reporting to health care system stakeholders. It reviews innovative practices in health care system governance using information technology to leverage and ensure that the organization is proactive and compliant to regulations, accreditation standards as it meets the needs of the patient population it serves. 

STRATEGIC LEADERSHIP AND INNOVATION

Strategic leadership thought                                                                                                  .

This course provides a compendium of leadership on how one leads in today's global, interconnected world. This goal is achieved through two reciprocal actions: leadership thought and thought leadership. Leadership thought provides a historical framework of leadership thought and the conditions under which it appears to effective. Thought leadership is a unique, informed, useful and relevant perspective that derives from strategic leadership thought. It starts at the top, is integrated throughout the organization, and becomes an integral part of the brand.

Strategic Leadership Practice                                                                                                  

This course surveys the universe of leadership practice and allows the student to assess and determine the optimal leadership practice for their situation. It provides a collateral seven-point principle framework that covers care, communication, consciousness, contrasts, context, change, and capability in better understanding the contemporary issue of leadership practice.

Disruptive Innovation Execution                                                   

This course builds on a synthesis of leadership thought and practice and examines them in the context of innovation and its execution. Innovation execution begins with Strategic Leadership Thought and Practice and translates them into actionable knowledge. The course builds upon the course,  Strategy Formulation, Deployment, and Innovation: A Global Perspective . Students will learn how to create a flexible yet disciplined innovation process to support strategic leadership thought and strategic leadership practice.

Comprehensive Professional Portfolio: 0 credit

To document and assess academic progress, students will prepare and present their Comprehensive Professional Portfolio (CPP) prior to defending their dissertation proposal in the final Mentor course room. The CPP is a systematic reflection and documentation of the student’s experience in the DBA program. Students complete a complex assignment within each Mentor course room that provides a basis for evaluating the degree of mastery of all learning outcomes for that course. This experience provides students with the opportunity to demonstrate their command of the knowledge, skills, and expertise necessary for conducting research within their area of focus. The student will present their CPP either virtually or in person to their dissertation committee prior to defending their dissertation proposal. 

Dissertation: 6 credits

DBA Dissertation Intensive #1  DBA Dissertation Intensive #2  DBA Continuing Services 

Program Structure

• Core courses and specializations courses capture the knowledge needed for the business profession
• Three residency courses provide sustained participation with peers and faculty members in scholarly/creative activities
• Acquisition of skills of inquiry, development of research techniques, and the incorporation of professional values
• Mentors who work with students through their program of study
• eBooks and eResources are used to contain costs
• Coursework and activities are integrated, ensuring all student effort is complementary
• Dissertation discussion begins in the first term
• The program is designed for three-year completion. Students requiring more time register for continuing services. The three-year delivery model mirrors the business environment and is managed by the student as a business enterprise
• Students do not wait until course work is finished to focus on their dissertation 
• Note: travel and accommodations are not included in tuition

The Mentor Experience

At Concordia-Chicago, doctorate of business administration students are matched with a mentor in the second term of their program of study. Mentors are selected for their business and research knowledge and their strong interpersonal skills. The relationship between the mentor and the student builds quality into the dissertation in a step-by-step, measurable way, preparing the student to begin collecting data, and writing chapters 4 and 5 of the dissertation supporting the completion of the dissertation by the end of year 3.

"The heart of the CUC DBA is the one-to-one mentoring course room experience. 'To innovate is not to reform: It is introducing useful change' (Adair, 2011, p. 412). The CUC DBA mentoring experience is an innovation in doctoral education. Concordia’s DBA dissertation mentoring experience starts as a continuous support to you as your mentor helps you orchestrate the dissertation journey. 'We Can Do This Together,' is the winning mantra." Charlene Dunfee, DM, PhD DBA Core Faculty

DBA Residencies

The Concordia-Chicago DBA program integrates three residencies at pivotal points of the program. Whether students are taking courses face-to-face or online, everyone attends residencies to enable personal support of program requirement achievement and ensure on-time graduation. Residences provide a rich blended-learning experience. Pre-and post-work encompasses an entire 8-week term .

Career Outlook

The market is robust for holders of the doctorate in business administration. Generally, MBA programs and other business-related master’s programs link to a DBA as a logical next step in business professionalization. As business requirements become more demanding and specialized, the demand for advanced business and leadership training, such as in the DBA, will increase. According to learn.org, graduates holding a doctor of business administration degree are prepared to work in executive positions, such as CEOs, within organizations or in scholarly pursuits at universities and colleges. Chief executives, according to the U.S. Bureau of Labor Statistics, earn high six-figure salaries or more, and professors with business doctorates tend to earn high wages from consulting, in addition to teaching and conducting research.

Admission Requirements

Admission to the Doctorate in Business Administration (DBA) occurs prior to initiation of course work. The number of students admitted will be limited to ensure quality of program and dissertation advising.

Applicants who are successful in their application for admission for entrance into the DBA program will meet the following criteria:

• Master’s degree  from a regionally accredited institution with a minimum cumulative 3.0 GPA*
• A completed Doctoral Application for Admission  
• Provides a coherent argument for pursuing doctoral study of business management.
• Demonstrates the ability to frame one’s own ideas and those of scholars in the field into a logical and persuasive presentation as to why this degree fits with their professional career goals.
• Speaks to how their academic background has informed their interest in pursuing doctoral research in business. 
• Demonstrates a thoughtful and intentional purpose for pursuing a DBA. Why is this the right degree for you?
• Shows his or her ability to write professionally and use citations and references, demonstrating his or her knowledge in identifying and using evidence to support one’s thinking and ideas. 
• Transcripts:  Submission of official transcripts of all degrees conferred.
• 1 professional recommendation
• 1 academic recommendation
• Past experience:  5 years of professional experience is recommended.

*Exceptions to the 3.0 master’s GPA may petition the dean of the College of Business for admission; additional admission criteria may be required.

Note: Students will need to maintain a 3.0 GPA while in the program. 

All documents should be submitted to:

Office of Graduate Admission and Student Services Concordia University Chicago 7400 Augusta Street River Forest, IL 60305

The office fax number is 708-209-3454.

Admission recommendations are submitted from the admission committee to the Dean of the College of Business, who will then make the final admission decision and communicate the decision to the candidate. The admission committee may establish an admission waiting list, if necessary.

Students who are applying for admission to the doctoral program are precluded from enrolling in any courses that meet doctoral program requirements until the student has been completely admitted to the program.

Each DBA student will be required to assess their potential for success in specific business courses. If the pre test (administered through Peregrine Academic Services) indicates that you require additional support, you will take a leveling course in the specific content area through Peregrine to help you develop the foundational business knowledge so you will be more successful in the doctorate degree in business administration. You may take the pretest any time between receiving your acceptance into the program and during the first term of course work. You will receive information regarding Peregrine and how to take the pre test after you are admitted. This is not an admissions test, and does not impact your admission status.

The Graduate Admission Committee reserves the right to request additional information or documentation deemed helpful in evaluating applicants for admission.

Pending Status

Doctoral and international students are not eligible for Pending Status.

Applicants who are not U.S. citizens are required to meet all admission standards listed for the program they wish to enter. In addition, the following are required to be considered for admission:

• TOEFL:  A score of at least 60 (internet) minimum requirement on the Test of English as a Foreign Language (TOEFL), or successful completion of Level 112 at an English Language School (ELS) unless English is the native language, and an unqualified recommendation from an ELS program director is provided.   (International students who have earned an advanced degree from an accredited institution in the United States do not need to submit TOEFL scores.)
• Transcripts:  Transcripts from each college/university attended showing all college/university course work with certified English translations of all transcripts originally prepared in any other language. Also, any international transcripts must be evaluated by a Concordia-approved international credentialing service such as WES (World Education Services), ECE (Educational Credential Evaluators), or AACRAO (American Association of Collegiate Registrars and Admission Officers).
• Financial Support:  A certified document guaranteeing adequate financial support for at least the student's first year of study and, barring any unforeseen circumstances, adequate funding from the same or an equally dependable source, for subsequent years.
• Medical:  A physical exam, adequate medical insurance, and proof of immunization are required prior to enrollment.
• Regular Admission Requirements:  International students must qualify for regular admission to a degree program in order to enroll.

All documents must be received by the Office of Graduate Admission and Student Services at least three months prior to the expected date of entry. I-20 forms may be issued only after University acceptance is granted and will remain in effect only for students who continue to make satisfactory progress as full-time students in an accepted university program. The program length of the doctoral program may vary for each student.

*International Student Requirement

Seminar in higher education (edu 6015).

In addition to the base program curriculum, international students attending face-to-face classes on the CUC campus are required to take the Seminar in Higher Education, a 3-credit course. This requirement will not apply to international DBA students studying exclusively online.

The CUC Advantage

The doctorate in business administration is a terminal, professional degree within the broad-reaching fields of business, social enterprise, and public sector management. Holders of the DBA frequently work in executive leadership capacities in a variety of industries and organizations and in academe. While many executive leaders may hold graduate business degrees, increasing complexity, new knowledge, and turbulence within the business environment requires an advanced level of knowledge, skill, and ability. 

The Concordia University Chicago DBA focuses on practice, contributing to extending the theoretical base of the particular practice and extending the use of business knowledge through application. The CUC DBA integrates academic and dissertation preparation through a tightly monitored schedule concurrent with course work, rather than in a linear fashion in which students take courses first and then write their dissertation. 

"Keeping up with your profession, or, as a business expert aptly put it, 'to always be fit for future action,' is a key responsibility of any business professional. The Concordia-Chicago DBA provides a pathway that empowers business professionals to proactively keep pace with their fast-changing professions. The Concordia-Chicago DBA focuses on three vital areas (a) leading for innovation, (b) honing the student’s capacity to conduct research, generate, and apply analytics, and (c) sharpening the student’s ability to think critically and communicate effectively. These essential skills transcend skills acquired at the master’s level, and enable the professional to adapt to a continuously changing world. Students will earn not only a DBA, but a Concordia-Chicago DBA."   Dr. Claudia Santin Dean, College of Business

Admission Counselor

Connect with your admission counselor.

• 708-263-6758

Request Information

PhD in administration - Marketing

Phd in administration — marketing.

• Tuition fees and Funding

Are you planning on an academic career in the field of marketing? Are you interested in brand management, market analysis, electronic commerce, the customer experience, arts marketing or marketing strategies?

Do your PhD studies at a world-class school, as part of a community of renowned professors and researchers.

Your PhD in short

• Program offered in French, English or both.
• Offered by HEC Montréal jointly with Concordia and McGill universities and the Université du Québec à Montréal (UQAM). This partnership gives you access to resources (faculty and courses) rarely available elsewhere in the world.
• Full-time program allowing you to complete your studies in four or five years.
• Tuition fees waived and competitive funding for the first four years of your studies.

For a career in academia

of the 38 graduates from this doctoral program hold positions as professors at Canadian or foreign universities.

Among the best

The professors and researchers in the Marketing Department publish in top-tier journals, including:

• Journal of Consumer Research
• Journal of Marketing
• Journal of Marketing Research

Varied research interests

• Arts, cultural industry and media marketing
• Business and services marketing
• Consumer behaviour
• Consumer culture theory (CCT)
• Consumer neuroscience
• Creativity and innovation
• Electronic commerce
• Game theory in marketing
• Industrial marketing
• Inter-company marketing
• Market-driven innovation
• Marketing and brand communication
• Marketing channels
• Marketing databases
• Marketing non-profit organizations
• Marketing strategy
• Modelling in marketing
• Product management and innovation
• Retail trade
• Sports sponsorships and marketing

World-class research groups

HEC Montréal offers doctoral students in the Marketing specialization an exceptional scientific milieu including four research chairs and two research professorships. Researchers in this specialization work closely with several research groups and knowledge transfer hubs.

• Carmelle and Rémi Marcoux Chair in Arts Management , directed by Professor François Colbert
• Chair in Energy Sector Management , directed by Professor Pierre-Olivier Pineau
• Chair in Service Marketing and Customer Experience , directed by Professor Yany Grégoire
• RBC Financial Group Chair of E-commerce , directed by Professor Sylvain Sénécal

Research professorships

• Research Professorship in Big Data for Arts and Culture: Professor Renaud Legoux
• Research Professorship in Computer-Mediated Consumption and Big Data: Professor Marcelo Vinhal Nepomuceno

Research groups and knowledge transfer hubs

• Centre for Interuniversity Research and Analysis on Organizations (CIRANO)
• Group for Research in Decision Analysis (GERAD)
• IDEOS – Social enterprises management hub
• Pôle médias – HEC Montréal (Media hub)
• Sales Institute – HEC Montréal  
• 100% distance
• Côte-des-Neiges
•   Questions about our PHD Program?
•   Download our brochure

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2024-2025 Academic Catalog

Digital marketing (mba), general graduate admission requirements.

All applicants must meet the general admission requirements for Concordia University Chicago graduate programs as published in the Concordia University Chicago academic catalog .

New students are accepted into graduate degree-seeking, certificate, endorsement and/or post-graduate programs for online and on-campus study in the fall, spring, or summer semesters.  Previously admitted students seeking to change programs may do so at the beginning of a semester (only) by submitting a Change-of-Program quick app .  Applicants must be in good academic standing according to Concordia University Chicago’s satisfactory academic progress standards at the time of requesting a program change.

Degree Requirements 

MBAC-6990 Capstone prerequisite is a grade of B or higher in all MBA core courses.

Graduation Requirements

• Have on file an application as a degree-seeking graduate student.
• Have on file one official transcript from EACH college/university attended of all previous coursework taken.
• the credit hours and levels as designated,
• within the specified time limit,
• with grades of C- or higher,
• with a minimum cumulative GPA of 3.0. 
• Students completing multiple advanced programs or degrees at CUC must have a 3.0 GPA in each academic program in addition to a minimum cumulative GPA of 3.0.  
• If transfer credit is approved to be applied: have on file an approved “Graduate Transfer Credit Approval” form(s) or evaluation(s).
• Have on file the Intent to Graduate/Complete form with the Office of the Registrar by the published deadline.
• Have on file, if applicable, necessary copies of a project, thesis or dissertation.
• Take and pass the final examination or terminal requirements in the program during or after the final course.
• Approval of the faculty.
• All administrative obligations to CUC must be cleared in order to prompt the release of CUC transcripts and diploma(s).

Every attempt has been made to include information to aid the student with information about his/her program, degree and graduation/completion requirements. It is, however, the student’s responsibility to complete all steps and meet all deadlines relevant to graduation requirements.

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Offutt School of Business

Do you notice how messages are shared and enjoy telling stories ? Do you think strategically about ways to solve problems? Are you obsessed with social media or the wealth of information technology provides? 

You may be ready for a career in marketing. Marketing is an essential component for all organizations. More than just advertising and sales, marketing revolves around the creation, communication, and promotion of offerings to clients and customers. It combines strategic thinking , knowledge of your audience, and creative bandwidth to help clients solve real-world problems.

Degree Requirements and Courses

A career in marketing can follow several paths: 

• Content marketing professionals utilize the vast amount of information at their fingertips to share thought leadership and gain leads. 
• Marketing analysts work for consulting firms and agencies, looking at trends to help businesses bring a new product to market or better understand their clients and prospects. 
• Project managers take the many moving and often complex parts of a marketing campaign and see them through to completion. 
• Social media strategists utilize the latest trends to engage audiences and create brand awareness on platforms like Twitter, Facebook, LinkedIn, Instagram, Snapchat, TikTok, and more. 
• Marketing directors and chief marketing officers take overall goals and develop them into a companywide strategy to gain new leads and customers, share a brand’s story, and launch new products.

Abby Sharpe '19 on Studying Marketing

The Offutt School of Business Difference

The marketing concentration program at the Offutt School of Business is hands-on. You’ll learn practical skills, apply your classroom learnings through collaborative projects and network with marketing professionals through  internship opportunities.

Courses like accounting, management, finance and more will help you develop a business foundation. This will put you one step ahead in your career search, coupling your marketing experience with essential business competencies and ethical leadership principles . After all, the best marketing strategy works hand in hand with overarching business goals. 

Graduate Success

What about after graduation? Graduates have become directors of marketing and sales, marketing strategists, market analysts, brand managers, directors of analytics and more. Some work at large organizations like Target Corp., 3M, IBM, Microsoft Thompson Reuters. Others have joined marketing agencies or used their experience to launch their own startups. Countless Cobber alumni have stayed connected to the college, allowing their experiences to further impact students. For example,  Jodi Duncan '90  is a Concordia graduate who is currently the president of Flint Group while teaching a digital marketing course in the Offutt School of Business.

Global, Ethical, Entrepreneurial

Founded on the pillars of transformative leadership, global engagement, ethical decision-making, and an entrepreneurial mindset, the Offutt School of Business is dedicated to sending into society thoughtful and informed business leaders with a strong moral compass. Our students attend classes in a state-of-the-art facility and participate in cutting-edge curriculum that allows them to think critically and network globally.

Related Stories

Compassion in Action

Crisavy Seeman’s interests in volunteerism, sustainability, and relationship-building blend into her Cobber experience.

Making Marketing Moves

Marketing Club President Hunter Hastings ’24 shares his journey of building a network at Concordia.

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Top 25 PhD in Marketing Online Programs 2024

Find your perfect school.

In this ranking, we profile the top 25 PhD in marketing programs delivered via distance education.

While online PhD programs are limited, few accredited PhD marketing degrees are offered online from ranked colleges and universities. One alternative to the PhD in marketing online program is the DBA in marketing. We researched a number of schools and programs to find the 25 best PhD in marketing or DBA in marketing online degrees. Below is our ranking methodology.

Top 25 Doctorate Marketing Online Ranking Methodology

Featured Programs

We looked at 48 colleges and universities listed by the Center for Educational Statistics (NCES) College Navigator that offered PhD in marketing and Doctor of Business Administration (DBA) marketing online degree programs. We narrowed our original pool of schools to the 25 top PhD marketing programs by applying the following criteria: accreditation by a reputable governing body, the online pathway for DBA marketing programs or PhD in marketing programs, and institution rankings with at least one major publication like U.S. News. We then listed the top 25 PhD in marketing programs online according to raw affordability.

Below are the results of our top 25 PhD in marketing and DBA marketing degree programs available online.

#25 – Drexel University

Online executive dba, philadelphia, pennsylvania.

The Executive Doctor of Business Administration degree program at Drexel University is an intensive exploration of all aspects of business and designed for those interested in a PhD marketing or closely related discipline. Offered through Drexel’s LeBow College of Business and taught by business professors, the practical program is one of only 20 percent accredited by AACSB International. Business administration courses are online and include topics like analyzing quantitative data, applied organizational theory, challenges of a data driven economy, corporate growth and risk strategies, and foundations of research in behavioral science. The typical DBA student at Drexel finishes the online doctorate in approximately 2.5 to 3 years, and a comprehensive exam may be required. Drexel ranks with U.S. News & World Report as the 97th best national university and all online graduate business programs rank within the top 50 programs.

Graduate Tuition/Fees : $36,234

#24 – University of Dallas

Online doctor of business administration (dba), irving, texas.

The University of Dallas offers an alternative pathway to a PhD program in marketing for online students. The Doctor of Business Administration (DBA) program is rigorous research-based program designed for working business professionals. The online DBA at University of Dallas consistently ranks with major publications and offers the highly coveted AACSB International accreditation. Comprised of a three-year, 61-credit course of study, students receive blended classroom learning with online instruction. Courses at UD cover topics like applied marketing research, applied statistics analysis, becoming an applied researcher, designing applied research, qualitative methods for diagnosis and assessment, and strategic perspectives. The institution ranks with U.S. News as the 7th best regional university in the West and 5th best value school.

Graduate Tuition/Fees : $33,750

#23 – California Southern University

Online dba in international business, irvine, california.

California Southern University offers a Doctor of Business Administration (DBA) marketing degree program designed for those interested in a PhD program in marketing. Through the international business concentration, several marketing courses offer exposure to global marketing practices. Also, while online students may elect to earn a concentration in international business, they may create their own degree by taking various courses that appeal to interest and meet career goals. This customized design in known at the Cal Southern designer degree. Business administration courses appealing to marketing professionals include brand management; consumer behavior, theory, and analysis; and project management strategic design. A comprehensive exam may be required. The program requires the completion of 60 credits and takes four years (full-time status) to complete.

Graduate Tuition/Fees : $32,700

#22 – Keiser University

Doctorate marketing online, fort lauderdale, florida.

Whether you are seeking a PhD marketing online program or online Doctor of Business Administration (DBA), Keiser University has options for business professionals serious about the next step in their career. The online DBA at Keiser is offered through the online graduate campus. Designed for career professionals, classes are offered entirely online and in a flexible and convenient format. Three areas of specialization allow PhD students pursuing marketing degrees to develop knowledge in disciplines like global business, management, and marketing. The online DBA with a marketing emphasis covers a number of topics that appeal to marketing professionals, including digital marketing, market research, brand management, and consumer research. Courses combine hands-on problem-solving with applied and theoretical research, offering practical study that can be used in various areas of business and marketing. Keiser ranks with U.S. News & World Report as the 272nd best national university.

Graduate Tuition/Fees : $29,632

#21 – Alliant International University

San diego, california.

Alliant International University offers a DBA in marketing for those interested in PhD marketing online programs. By choosing the marketing doctorate online concentration, students earn a DBA with specialized study in marketing. Online students pursuing PhD programs in marketing take classes that cover topics such as consumer research, human behavior, managing growing organizations, organizational learning and adaptation, political strategy, and social influencing. The program has received accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). In addition to accreditation, Alliant is recognized by U.S. News as a top national university. Alliant earns a top spot on our list of online PhD in marketing programs for its affordability and marketing specialization options.

Graduate Tuition/Fees : $19,484

#20 – Northcentral University

At Northcentral University, there are options for earning an online doctoral degree in marketing. This degree is similar to the PhD program in marketing in that it prepares business leaders and marketing experts through market research, application, and theoretical practices. A total of 48 credit hours and 16 courses are necessary to satisfy the degree requirements. PhD students finish their degree, on average, in 39 months. Upon graduation, NCU marketing doctorate online candidates secure positions in academia, advertising, consulting, leadership, and management. Aside from being accredited, Northcentral University ranks with top publications like U.S. News. In fact, the online MBA and other graduate online business programs rank among the top 200 and top 300 programs in the nation.

Graduate Tuition/Fees : $16,881

#19 – Temple University

In terms of doctoral programs, Temple University offers an online DBA marketing degree program designed for executive-level professionals through the Fox School of Business. The business administration program uses applied theory and data-driven market research to educate graduate students on the pathway to a doctoral degree in business. For those online students interested in marketing, classes cover a number of related topics. In fact, courses include innovation and entrepreneurship in the new economy, integrative perspectives on business knowledge, navigating the global marketplace, digital marketing, and problem solving using qualitative research methods. While business courses are online, six on-site weekend residences per year occur during the first two years. In addition to quality education, Temple offers prestigious rankings from U.S. News. Rankings include #104 in best national universities and #99 in best value schools.

Graduate Tuition/Fees : $17,388

#18 – George Fox University

Doctorate degree in marketing online, newberg, oregon.

George Fox University offers doctorate in marketing degree programs designed to prepare students for marketing PhD jobs following graduation. Through an online, hybrid format, students earn their doctoral in business degree in four years by taking three years of coursework and one year to work on their dissertation. The ACBSP-accredited program is one of the few programs available to offer a concentration in marketing. Concentration courses cover topics such as advanced topics in digital marketing, consumer behavior, leadership skills, and research design in marketing. To be admitted to the DBA in marketing program at George Fox, applicants must hold a bachelor’s and master’s degree from a regionally accredited college or university with a minimum GPA of 3.0. Also, only full-time faculty appointed students or those with five years of professional experience may qualify for admission. Due to its high-quality degree programs, George Fox ranks #246 in best national universities by U.S. News.

Graduate Tuition/Fees : $14,158

#17 – California Baptist University

Riverside, california.

Individuals seeking online DBA degree programs in marketing will find options available at California Baptist University. The 50-credit hour business administration degree offers eight-week online courses, a cohort model, and dissertation process. Most students enrolled in PhD programs like this one complete their doctoral degree in just three years, though additional time is allowed. For those interested in marketing, DBA coursework covers a number of related topics. Some of the courses offered include applying economic theory to business, international business in global markets, management of organizations, market research, content marketing, and strategic marketing. According to U.S. News, California Baptist University ranks #43 in best regional universities in the West.

Graduate Tuition/Fees : $13,590

#16 – Johnson & Wales University

Providence, rhode island.

When seeking future marketing PhD jobs, an online DBA from Johnson & Wales University will help, especially if you want a shorter pathway to a doctoral degree. This three-year DBA program offers flexible and convenient online courses, no residency requirements, and a quick completion time. Each course runs eight weeks in length, giving students an ability to move through classes quickly. Also, students focus on one course at a time, which adds to the convenient format. Courses cover topics like business analytics and intelligence, contemporary issues in finance and accounting, innovation and change, organizational behavior, organizational strategy and design, and problems and methods in marketing management. Johnson & Wales University ranks with U.S. News as the 80th best regional university in the North and earns a spot on our list of affordable online DBA marketing programs.

Graduate Tuition/Fees : $14,706

#15 – Baker College

Flint, michigan.

One of the best online schools, Baker College offers options for individuals seeking PhD marketing online programs. The online DBA provides online classes led by Baker instructors with years of experience in the business world. Doctoral students gain valuable experience of their own through a combination of classes, professional residencies, research papers, and seminars. A total of 60 credits is required to earn the DBA degree. Courses cover topics from business management to marketing. For example, course topics include corporate and personal ethics, doctoral writing and literature review, introduction to research methods and designs, knowledge management and information systems, and quality improvement and organizational change. Baker College, recognized by U.S. News, ranks among the top regional universities in the Midwest.

Graduate Tuition/Fees : $12,510

#14 – Thomas Edison State University

Trenton, new jersey.

In terms of doctoral training programs, Thomas Edison State University offers an online DBA in marketing degree program designed for individuals interested in personalized instructional delivery. The adult-centric cohort design offers fully online instruction and one-on-one mentorship from leaders at the university. While there is no specific marketing emphasis, marketing students interested in this discipline may elect the organizational leadership or general management concentrations, which feature marketing coursework. Examples of courses often taken in the online DBA program at Thomas Edison State include critical thought and informed action – models of decision making and organization achievement, seminar in marketing and entrepreneurship, seminar in strategic planning and organizational effectiveness, and the global business context – trends, issues, and markets. One of the leading online colleges, Thomas Edison ranks with major publications like U.S. News among the top regional universities in the North.

Graduate Tuition/Fees : $12,024

#13 – University of Missouri

Saint louis, missouri.

An online DBA can offer students similar skills and experience that a PhD marketing online program offers. In fact, the online DBA at University of Missouri, allows students to earn a doctoral degree with a research concentration in all areas of business administration, such as marketing. This three-year, cohort-based program offers flexible distance education courses, with limited monthly visits to campus. Courses for marketing students cover topics like contemporary marketing intelligence and decision making, strategic business analysis, sustaining and disruptive information technologies, the role of accounting information in firms and markets, and internet marketing. University of Missouri holds regional accreditation. Rankings from U.S. News include #281 in best national universities and #140 in top public schools.

Graduate Tuition/Fees : $12,528

#12 – Florida International University

Miami, florida.

Florida International University’s online DBA is offered as a track under the online PhD marketing degree. Designed for senior-level professionals, the online DBA consists of 72 credits, face-to-face and online classes, and a three-year curriculum format. Courses cover a number of business and marketing concepts, such as analysis of corporate policy, marketing and behavioral theory, qualitative and quantitative research methods, brand management and philosophy and process of applied business research. In addition to online coursework and a research project, three-day and two-day residencies take place periodically. FIU holds regional accreditation and ranks with major publications like U.S. News. In fact, these rankings include #218 in best national universities and #63 in most innovative schools.

Graduate Tuition/Fees : $8,912

#11 – Bellevue University

Bellevue, nebraska.

Bellevue University’s online DBA is an alternative pathway to PhD marketing online degrees. With no dissertation requirement and online courses, the online DBA is a convenience doctoral degree for working professionals. Students may earn their doctoral degree in just three years and entirely online. Courses cover finance, business, management, and marketing topics. In fact, some of the courses include business and society, finance for business leaders, managing the challenges of organization development and change, strategic marketing decisions, content marketing, and sustainable business development. Bellevue is a regionally ranked institution. In fact, U.S. News ranks Bellevue as a top regional university in the Midwest.

Graduate Tuition/Fees : $10,980

#10 – Grand Canyon University

Doctorate degree marketing online, phoenix, arizona.

In terms of doctoral programs, Grand Canyon University offers an alternative path to the PhD marketing degree. The online DBA in marketing allows doctoral students to specialize their studies in consumer behavior, segments, and trends through distance education courses and two or three five-day residency experiences. Program courses cover topics such as analysis of existing research, digital technology and consumer behavior, emerging issues in financial management, the history and philosophy of marketing, and the sustainable future. A total of sixty credits are required, along with a dissertation, to satisfy degree stipulations. GCU ranks with major publications like U.S. News. In fact, the most recent rankings for GCU include #293-#381 in best national universities and #42 in top performers on social mobility.

Graduate Tuition/Fees : $10,621

#9 – Concordia University

River forest, illinois.

The Concordia University online DBA marketing degree is a flexible, online program that can be specialized by taking marketing and human behavior courses. Sixty credits and three years of study earn the online DBA at Concordia. Courses cover a number of advanced business and marketing topics. These topics include business analytics and financial decision making, foundations of the doctoral experience, global business operations, global concepts in strategic marketing, strategy formation and innovation, and the global leader – social responsibility and ethical decision making. Individuals interested in marketing may earn a marketing innovations specialization by taking the following courses: advanced research, consumer global and multicultural marketing, and integrating distribution channels and customers. Concordia University ranks #72 in best regional universities in the Midwest and #35 in best value schools.

Graduate Tuition/Fees : $9,090

#8 – Wilmington University

New castle, delaware.

As one of the top online schools in the nation, Wilmington University offers an online DBA for individuals hoping to land marketing PhD jobs in the future. The program is designed to enhance the skills, knowledge, and competencies of doctoral candidates, making them equipped to make significant contributions to any organization. Like many of the doctoral programs in this ranking, the online DBA at Wilmington is IACBE-accredited, 100% online, and flexibly designed to fit busy work schedules. Courses cover topics in business, marketing, and management. Some course topics marketing students will likely see within the program include advanced marketing management, ethics in business and management, executive decision-making, global management models, managing innovation and change, and statistics for research. U.S. News ranks Wilmington as a top national university.

Graduate Tuition/Fees : $9,000

#7 – University of Maryland

Adelphi, maryland.

If you are seeking marketing PhD jobs, doctoral training programs such as the one offered at University of Maryland, stands out. This 48-credit online DBA program covers an array of topics applicable to marketing, management, and business careers. For example, course requirements include data analytics in practice, designing evidence-based management solutions, evidence-based research methods, interpreting and translating management theory in practice, and research as a tool for management decision making. According to the program website, all courses for marketing students are online and are taught by University of Maryland’s experienced faculty. In addition to accreditation to award online doctoral programs, the university is ranked by major publications like U.S. News & World Report. In fact, University of Maryland ranks among the top regional universities in the North and #20 in most innovative schools.

Graduate Tuition/Fees : $9,072

#6 – Saint Leo University

Online doctor of business administration, saint leo, florida.

To secure marketing PhD jobs, one must earn either a PhD in marketing or DBA. Saint Leo University offers one of the best online DBA programs with courses in marketing and consumer behavior. The program is ideal for individuals pursuing careers as college professors, consultants, executive managers, or marketing managers. According to the program website, courses may be completed online and are taught by Saint Leo’s esteemed marketing professors. Course topics include analytics for decision making, global leadership and ethics, global perspectives in human resource, management learning seminar, and strategic management in global organizations. To be admitted to the program, applicants must hold a master’s degree from a regionally accredited institution with a 3.25 GPA. Also, Saint Leo ranks with U.S. News as the 25th best regional university in the South and 5th best value school.

Graduate Tuition/Fees : $15,218

#5 – Liberty University

Online marketing doctorate, lynchburg, virginia.

Liberty University offers a 60-credit alternative option to the PhD marketing degree. Eight-week courses and 100 percent online instruction make the online DBA in marketing one of the most convenient doctoral programs for working students. Since Liberty is a Christian college, all courses within the degree are taught from a biblical worldview. Some of the required courses for PhD students cover key concepts in marketing promotions, marketing research, strategic marketing management, and supply chain management. The average completion time for the online DBA with a marketing specialization is three years. U.S. News ranks Liberty among the top national universities. In fact, Liberty ranks #293-#381 in best national universities. Also, the online graduate business programs, including the DBA in marketing, ranks #98 out of more than 1,200 surveyed programs.

Graduate Tuition/Fees : $7,847

#4 – Kennesaw State University

Online phd in business administration, kennesaw, georgia.

Kennesaw State University’s PhD in business administration is a non-traditional doctoral degree accredited by the AACSB. PhD students interested in pursuing an academic concentration have four choices: accounting, information systems, management, and marketing. During the first two years of the program, students complete cohort-based and discipline-specific coursework consisting of 36 credits. While some business administration courses are online, the degree is considered a hybrid program, with some course requirements met on campus. Kennesaw State ranks with major publications like U.S. News. In fact, the most recent publication of Best Colleges ranks the school #293-#381 in best national universities and #72 in most innovative schools.

Graduate Tuition/Fees : $5,238

#3 – Westcliff University

Westcliff University offers one of the most affordable alternatives on our list to the PhD marketing online degree program. Like other online DBA programs, the Westcliff online DBA covers coursework found in most PhD in business programs and offers specialty classes in areas like management and marketing. Some of the program’s courses cover topics like corporate social responsibility, creative solutions leadership, finance for managers, global business initiatives, marketing strategy and consumer behavior, and strategic planning and implementation. Near the end of the program, students complete a final project and dissertation. Westcliff earns a spot on our list due to its affordable graduate tuition. Also, the school is accredited by WASC and DEAC, and currently a candidate for global accreditation by ACBSP.

Graduate Tuition/Fees : $13,050

#2 – California Miramar University

California Miramar University’s online DBA offers four areas of specialization, including marketing. The marketing concentration is designed to focus on marketing management and research that moves beyond the fundamentals and core courses typically found in MBA programs. In fact, the marketing specialization covers advanced topics designed to prepare students for careers as marketing leaders. These courses include advanced international marketing, advanced marketing research, business administration career practical training, marketing communications, pricing theory and practice, and strategic marketing. Courses are delivered online and taught by California Miramar’s experienced faculty. This school lands a top spot on our list due to its marketing specialization and highly affordable graduate tuition.

Graduate Tuition/Fees : $7,020

#1 – Trident University International

Cypress, california.

Trident University International offers an online DBA for those seeking an alternative to the PhD marketing online degree. The online DBA is offered 100% online and represents the highest level of achievement for business professionals. Admission to the online DBA at Trident requires an earned MBA or master’s degree in business administration and a completed online application. Once accepted, students begin taking online courses. You will take 36-48 semester credits of core courses. If you have transfer credit, Trident accepts up to 12 semester credits. Some of the required courses cover topics like applied statistics for research in business and management, and technology and business process improvement. Trident ranks with major publications like U.S. News as a top national university and is the #1 most affordable online DBA in marketing program on our list.

Graduate Tuition/Fees : $6,120

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Frequently Asked Questions

What can i do with a phd in marketing degree.

Jut like a traditional marketing PhD, by earning a PhD marketing online degree, you will improve your chances of finding suitable employment that pays well and affords you the kind of lifestyle you seek. What can you do with an online PhD in marketing degree? We’ve listed a few options for marketing careers to help you determine jobs that align with your education.

Marketing manager : The role of the marketing manager is to develop, manage, and oversee marketing and/or public relations campaigns for organizations. They often oversee teams responsible for such campaigns. Also, marketing managers develop teams based on consumer research to target key demographics. Nearly all marketing manager positions require postgraduate study. In fact, many large organizations require a minimum master’s degree in marketing, but prefer individuals with a marketing PhD such as the online doctorate in marketing.

Marketing vice president or president : Working at an even higher level than the marketing manager, the marketing president or vice president oversees teams of marketing managers. Also known as chief marketing officers, marketing presidents are executives within organizations. They make informed decisions based on the information and research received from their marketing management team, including marketing cost and benefits. To secure one of these executive-level positions, you will need considerable education, such as a PhD in marketing. Also, valuable work experience will set you apart from your competitors.

Postsecondary professor or instructor : With a PhD in marketing or closely related doctoral degree, you may be qualified to work as a postsecondary educator, such as an instructor or professor. With a PhD or DBA, you are acknowledged as an expert in the marketing field.

How long does it take to earn a PhD in marketing or online doctorate in marketing online degree?

Whether you’re earning a marketing PhD or DBA online degree, credit requirements are similar. In fact, most online PhD or DBA programs in marketing require 60 total credits. Some DBA online programs require less, but the average total number of credits required for a doctorate is sixty credits.

Several factors impact completion time. The first factor explored is enrollment status. What is enrollment status? Full-time or part-time status. When enrolled full-time, you will generally have a heavier course load than your part-time colleagues. Full-time students take two and three classes each term, and by doing so, graduate sooner than individuals enrolled part-time. Full-time status allows you to complete your degree at a quicker pace by taking more classes. But with full-time enrollment comes a heavier schedule. Flexible part-time programs are ideal for individuals working full-time and balancing outside responsibilities, such as family. However, full-time students take three years to complete their doctorate degree, while part-time students may take up to five years for the same degree.

The next factor impacting completion time is the dissertation requirement. If your program requires a dissertation or other type of research project, then plan on taking additional time to earn your online PhD in marketing degree. The average completion time for a PhD in marketing online degree with a dissertation requirement is four to six years.

What types of courses are required in marketing PhD programs?

Online coursework for a marketing PhD or for DBA online programs varies. Some programs may require heavy academic research-oriented classes, while others offer specializations that allow students to tailor their degree to fit with personal interests or align with career goals. However, many of the programs on our list require courses that cover key concepts and similar topics.

Example courses seen in PhD and DBA in marketing programs include business courses such as advanced business research methods, consumer behavior theory and practice, and marketing strategies and innovation in globally diverse markets. Programs that offer specializations in different types of marketing, such as international marketing or market research, may require additional courses relating to the area of focus. Also, if the program requires a dissertation or other academic research project, courses in research methods and statistical analysis will be required.

Seminars are a component of most PhD in marketing and online DBA in marketing programs. Seminars cover special topics in marketing. Sample courses include marketing research and strategy and innovation seminars.

Most of the programs on our list require the completion of 60 credit hours. Classes are delivered online, though some of the programs on our list offer a mix of online and on-campus courses. Overall, you will find similar courses offered from the programs on our list.

What is the job outlook for individuals with a PhD in marketing or doctorate in marketing online degree?

The United States Department of Labor’s Bureau of Labor Statistics (BLS) reports a favorable job outlook for advertising, marketing, and promotions managers. In fact, a ten-percent projected growth rate is expected through 2030, which is faster than the average for all other occupations.

A favorable job outlook for individuals with a PhD in marketing degree is anticipated across the industry. As organizations seek to expand their share of the market, marketing managers are needed to lead promotional campaigns and coordinate advertising efforts. Most organizations are expected to grow their marketing efforts, especially online businesses. However, a decline in the newspaper publishing industry could impact growth. The newspaper industry employs many managers who specialize in marketing. These managers could face a decline rather than growth over the next decade.

Internet advertising campaigns will likely increase, and as a result, prompt organizations to hire managers. Organizations want to reach a wider audience and doing so means employing advertising and promotion experts. Individuals with advanced degrees, such as an PhD in marketing or DBA in marketing online will become valuable assets to organizations looking to improve their presence. By earning a PhD in marketing, you will set yourself apart from competitors. Also, by specializing your degree in areas of marketing, such as advertising or internet-based marketing, you should have even better job prospects.

How much money can I earn with a PhD in marketing?

According to the Bureau of Labor Statistics, the median annual wage for marketing managers, as of May 2021, was $133,380. BLS also reports the lowest ten percent of earners were paid $61,250, while the highest earning ten-percent of marketing managers made $208,000. Pay varies by industry. A careful look at industries reveals the following:

The top-paying industries for these types of managers, according to the Bureau of Labor Statistics, were professional, scientific, and technical services; management of companies and enterprises; finance and insurance; manufacturing; and wholesale trade. Marketing managers working in professional or technical services earned on average $155,470 per year. Those in the management of companies and enterprises earned $155,030. Those working in finance and insurance earned an average of $151,870. Marketing-specific managers in manufacturing earned an average annual wage of $136,150. Those in wholesale trade earned $132,450.

Most of these managers work full-time and many exceed the forty-hour work week. Overtime is especially common when organizational campaigns are in full force. The time leading up to the launch of a promotions or advertising campaign can require long hours that exceed standard work hours. But despite the long work hours, benefits and high wages keep employees happy. Earning a PhD in marketing will qualify you for high-paying manager jobs.

• Bureau of Labor Statistics: Occupational Outlook Handbook
• National Center for Education Statistics: College Navigator
• U.S. News & World Report: Best Colleges

Related Resources

• Doctorate Degree Online
• PhD in Accounting Online
• Highest Paying PhD
• Cheapest Online Colleges
• Cheapest Online PhD in Finance
• Online PhD Programs in Management Information Systems

This concludes our list of the 25 PhD in marketing programs online.

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
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Those who work in higher education leadership oversee student services, faculty research and academics at colleges and universities. They may lead large departments such as the registrar’s office, student life or admissions.

Demand is high for qualified professionals in this field. The U.S. Bureau of Labor Statistics (BLS) projects a 7% increase in employment of postsecondary education administrators between 2021 and 2031.

Earning an EdD or PhD, Leadership in Higher Education Specialization prepares graduates for many jobs, including:

• College President
• Director of Admissions
• Alumni Relations Director
• Continuing Education Specialist
• Program Director

Salaries vary depending on the exact position and location. According to BLS data from May 2021, the median salary for postsecondary education administrators was $96,910 per year. The top 10% of postsecondary administrators earned over $190,770 annually.

Quality higher education leadership betters the lives of students, prepares tomorrow’s leaders and ensures that academic institutions operate efficiently, effectively and ethically. Earning an EdD, Leadership in Higher Education or PhD, Leadership in Higher Education prepares graduates to take on critical leadership roles in higher education.

Want even more career information?

Explore career insights for higher education leaders in your location, phd/edd, leadership: higher education specialization: online degree program (61 – 67 credits), phd/edd, leadership: higher education specialization courses.

Click for full  PhD/EdD, Leadership: Higher Education Specialization course descriptions .

Tuition & Financial Aid

If there is no interruption in your course of study at Concordia University Chicago, you are guaranteed there will be no increase in tuition rates. Contact us to confirm the current tuition and fees for the PhD or EdD, Leadership: Higher Education Specialization program. Students who enroll in the online program as a degree candidate are eligible to apply for federal financial aid.

Active-duty military service members, veterans and eligible dependents can take advantage of financial programs available to assist in paying for a college education. For more information, please visit our  website .

Admission Requirements

To be considered for admission into the PhD or EdD, Leadership in Higher Education Specialization programs at Concordia University Chicago, students must have earned a master’s degree with a minimum 3.0 cumulative GPA. Prospective students must complete the free online application and submit all required admission materials:

• Objective Statement  – Write a brief statement outlining your education and career goals and explain how a doctorate degree from Concordia University Chicago will help you fulfill those objectives.
• Official Transcripts  – Provide one official, sealed transcript from each institution that has granted you a degree.
• Letters of Recommendation  – Send two letters of recommendation from individuals who are able to comment on your academic proficiency, professional competencies, personal character and potential for doctoral study.
• Professional R esume  – Provide a copy of your resume or curriculum vitae, including relevant work experience, degrees, certifications, and skills.
• Writing Sample  – Submit a paper that demonstrates your ability to write in a scholarly manner at a level typical of graduate work. A paper from your master’s program would be most appropriate. This sample should approach, but not exceed, five pages in length.

International applicants may be required to submit additional supporting materials, such as proof of English language proficiency,  a copy of their passport and a foreign transcript evaluation from an approved credentialing service.  For full requirements, visit the  Admission & Tuition  page. 

There is  no application fee to apply for the online EdD or PhD, Leadership: Higher Education Specialization program at Concordia University Chicago.

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Our Mission

Steadfast in Jesus Christ as revealed in the Holy Scriptures, Concordia University Chicago promotes academic rigor in its liberal arts and professional programs; grounds students in objective truth, integrity, and excellence; and practices faithfulness to the Confessional teachings of the Lutheran Church—Missouri Synod, as it forms students for vocations in church, family, and the world.

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The Desautels Faculty of Management at McGill, renowned worldwide for cutting-edge research , offers a PhD Program in Management where outstanding students conduct fundamental research at the frontiers of management knowledge and practice.

With the collaboration of faculty  and industry leaders, the program prepares students to become autonomous researchers, whose teaching, publications and consulting activities contribute to leading universities and organizations around the world.

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Marketing Coordinator (Hybrid)

How to apply.

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Job Summary

The Marketing Coordinator is a pivotal member of the Graduate Programs staff tasked with creating a communication and marketing strategy for all graduate programs at the University of Michigan - Flint. The position will work hand-in-hand with academic departments to create recruitment and marketing plans to assist units in reaching their enrollment goals and support both centralized and departmental efforts to enhance all graduate programs across the university. This position will report to the Recruitment & Communications Specialist.

Why Work at U-M Flint?

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family, and plan for a secure future.

Benefits include:

• Generous time off
• A retirement plan that provides two-for-one matching contributions after 12 months of eligible service, with immediate vesting.
• Many choices for comprehensive health insurance.
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses.

Eligibility for benefits is based on your job group, your appointment percentage and the length of your appointment. Learn more about employee benefits and eligibility and download the Comprehensive Benefits for Faculty and Staff flier .

For tuition support information can be found at: https://www.umflint.edu/hr/ benefits/

Information about our vision, mission and values can be found at: https://www.umflint.edu/ chancellor/leadership-mission- vision/

University of Michigan-Flint - Plan for Diversity, Equity and Inclusion

The University of Michigan-Flint's DEI plan can be found at: https://www.umflint.edu/dei/.

The University of Michigan-Flint exhibits its commitment to diversity, equity, and inclusion through enacting fair practices, policies, and procedures particularly in support of the equitable participation of the historically underserved. UM-Flint recognizes the value of diversity in our efforts to provide equitable access and opportunities to all regardless of individual identities in support of a climate where everyone feels a sense of belonging, community, and agency.

Diversity is a core value at University of Michigan-Flint. We are passionate about building and sustaining an inclusive and equitable working and learning environment for all students, staff, and faculty. The University of Michigan-Flint seeks to recruit and retain a diverse workforce as a reflection of our commitment to serve the diverse people of Michigan, to maintain the excellence of the University, and to offer our students richly varied disciplines, perspectives, and ways of knowing and learning for the purpose of becoming global citizens in a connected world.

Responsibilities*

• Develops, coordinates, plans, implements, oversees, and evaluates domestic and international graduate recruitment and marketing plans in conjunction with staff from individual UM-Flint graduate programs.
• Coordinates and evaluates web-based promotions such as email, display, pay-per-click and digital campaigns, search engine optimization, webinars, and social media using available analytical tools and taking data to identify appropriate delivery methods for recruitment efforts.
• In conjunction with other staff, works to improve overall communications with prospective students. Also, develops and manages online and print media content in conjunction with University Marketing and Communications (MAC), including brochures, direct mail, social media, websites, and other media.
• Coordinates and meets regularly with the Marketing and Communications (MAC) staff to ensure consistency in brand messaging to be aware of opportunities for participating in campus and community events that provide opportunities for engagement for Graduate Programs faculty, students, and staff.
• Develops and monitors recruitment and marketing budget.
• Works with faculty and staff among the five colleges/schools to highlight current students and alumni. Also works with programs to increase media attention to graduate programs, faculty, and students.
• Along with the Director and other staff, coordinates the development and implementation of recruitment and marketing goals and objectives. Monitors enrollment trends and adjusts short and long-term marketing strategies accordingly.
• Represents Office of Graduate Programs at events both in-person and online.

Required Qualifications*

• Bachelor's degree or combination of experience and/or education.
• 1 or more years of experience with marketing, recruitment, and/or communications, including print, website, social media, digital advertising, and other media communications.

Work Schedule

A consistent hybrid work schedule (some days on campus and some days working remotely) is available for this position at this time. However, this is subject to change based upon the duties of the position and the needs of the department.

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.

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Is communication around climate change just hot air?

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By Joe Arney Photos by Kimberly Coffin (CritMedia, StratComm’18)

As an undergraduate student, Emily King Kinsey most enjoyed professors who brought work experience to the classroom.

That’s not the only reason she sought professional experience before enrolling in the doctoral program at the University of Colorado Boulder’s College of Media, Communication and Information. But when it comes to the impact her work is having, especially as a researcher, that professional experience is every bit as valuable as she expected it would be.

“I like being able to share those connections I’ve developed—to be able to show some of my own work and talk about my own experiences, and to help students as they prepare for their own professional journeys,” she said.

“I got to see this whole other decision-making component that has to do with how you set policies, how you get people on board with them, how you get the public to understand why these advancements and policies are important.” Emily King Kinsey

Her own scholarly journey is rooted in the intersection between political science and public relations. After completing her master’s in communication at the University of Tennessee, King Kinsey worked at a prominent materials science research group, where she got to see up close the technical advancements needed to create things like lightweight cars or recyclable wind turbines that could help stabilize climate change.

But those developments weren’t the whole story.

“I got to see this whole other decision-making component that has to do with how you set policies, how you get people on board with them, how you get the public to understand why these advancements and policies are important,” she said.

Creating meaningful impact

As growing public pressure mounts on businesses to take a more active role for their responsibility for the changing climate, King Kinsey is interested in understanding how corporations and governments can effectively set policies to create meaningful impact. Finding that intersection of environmental matters, corporate governance and public diplomacy will help her create the impact she seeks, according to her advisor.

“In a grad program, you shouldn’t just be a replica of your advisor. You should be your own person, your own scholar, and she is able to do that because she has that dedication and sense of direction.”

King Kinsey made her program her own by taking political sciences classes outside of CMCI, which helped her bring an international flair to her public relations focus in a way that PhD programs elsewhere didn’t readily offer.

That focus has helped her build on her experience in materials science and innovation to do research with global impact. Her dissertation incorporates renewable energy and climate change as it’s playing out in larger competition between the United States and China.

‘Saying things just to say them’

Both states, she said, are investing in renewable energy development worldwide; in Indonesia, both have poured billions of dollars—China significantly more—into these projects. King Kinsey looks at the consistency of messaging being shared around such investments to better understand the role communication plays in influencing public diplomacy around climate change.

Fisher said mentoring students is her favorite part of being a CMCI professor, and she said King Kinsey’s experiences beyond work—including pursuing a PhD during COVID-19 lockdowns and having a daughter part way through her degree—will make her “a fantastic role model for her students.”

“One thing I admire about Emily is she is figuring out how to find balance—she’s a great parent, she’s doing this intensive research work and she’s navigating a job search,” Fisher said. “That’s so hard for PhD students, especially women, and her experience navigating these things and staying true to herself will make her a great mentor one day. I’m excited to see where she goes and what she does—and I’m excited to keep learning from her.”  

Becoming a parent while pursuing a PhD is a daunting proposition. Spend a few minutes in her company, though, and it’s clear that when King Kinsey sets her heart on something, she’s going to achieve it.

In her case, it will be getting to hug her daughter after she is hooded at commencement in May.

“My advisor and the faculty at CMCI were really supportive of me and advocated for me throughout my journey,” she said. “I’m very motivated to get things done, and they matched that, were supportive and helped me get things done.”

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