creative fashion websites

22 Fashion Website Design Examples We Love

Updated: August 19, 2024

Published: February 10, 2023

First impressions matter — especially when shopping online. And in the case of shopping on fashion websites, I could argue first impressions matter even more because they have to sell the entire aesthetic of the brand in one quick glance.

That’s why a visually appealing — and highly functional — fashion site is essential. By balancing site performance and aesthetics, you can create a site that will grab visitors' attention and make their experience seamless.

In this post, I've rounded up the most compelling fashion website design examples to inspire you as you create your own. However, if you want to start designing your fashion website right now, check out HubSpot's Free Website Builder to build your site with free themes, templates, and more.

What A re the Best F ashion W ebsite Design E xamples?

Ready to dive into the most visually appealing fashion websites? I’m showcasing examples from large and small brands alike.

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What I like: Like Marrisa Wilson’s website, Autumn Adeigbo also features social media integration on its website. The site also features style guides and features from reputable fashion publications like Vogue and LA Times.

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