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RESEARCH RANDOMIZER

Random sampling and random assignment made easy.

Research Randomizer is a free resource for researchers and students in need of a quick way to generate random numbers or assign participants to experimental conditions. This site can be used for a variety of purposes, including psychology experiments, medical trials, and survey research.

GENERATE NUMBERS

In some cases, you may wish to generate more than one set of numbers at a time (e.g., when randomly assigning people to experimental conditions in a "blocked" research design). If you wish to generate multiple sets of random numbers, simply enter the number of sets you want, and Research Randomizer will display all sets in the results.

Specify how many numbers you want Research Randomizer to generate in each set. For example, a request for 5 numbers might yield the following set of random numbers: 2, 17, 23, 42, 50.

Specify the lowest and highest value of the numbers you want to generate. For example, a range of 1 up to 50 would only generate random numbers between 1 and 50 (e.g., 2, 17, 23, 42, 50). Enter the lowest number you want in the "From" field and the highest number you want in the "To" field.

Selecting "Yes" means that any particular number will appear only once in a given set (e.g., 2, 17, 23, 42, 50). Selecting "No" means that numbers may repeat within a given set (e.g., 2, 17, 17, 42, 50). Please note: Numbers will remain unique only within a single set, not across multiple sets. If you request multiple sets, any particular number in Set 1 may still show up again in Set 2.

Sorting your numbers can be helpful if you are performing random sampling, but it is not desirable if you are performing random assignment. To learn more about the difference between random sampling and random assignment, please see the Research Randomizer Quick Tutorial.

Place Markers let you know where in the sequence a particular random number falls (by marking it with a small number immediately to the left). Examples: With Place Markers Off, your results will look something like this: Set #1: 2, 17, 23, 42, 50 Set #2: 5, 3, 42, 18, 20 This is the default layout Research Randomizer uses. With Place Markers Within, your results will look something like this: Set #1: p1=2, p2=17, p3=23, p4=42, p5=50 Set #2: p1=5, p2=3, p3=42, p4=18, p5=20 This layout allows you to know instantly that the number 23 is the third number in Set #1, whereas the number 18 is the fourth number in Set #2. Notice that with this option, the Place Markers begin again at p1 in each set. With Place Markers Across, your results will look something like this: Set #1: p1=2, p2=17, p3=23, p4=42, p5=50 Set #2: p6=5, p7=3, p8=42, p9=18, p10=20 This layout allows you to know that 23 is the third number in the sequence, and 18 is the ninth number over both sets. As discussed in the Quick Tutorial, this option is especially helpful for doing random assignment by blocks.

Please note: By using this service, you agree to abide by the SPN User Policy and to hold Research Randomizer and its staff harmless in the event that you experience a problem with the program or its results. Although every effort has been made to develop a useful means of generating random numbers, Research Randomizer and its staff do not guarantee the quality or randomness of numbers generated. Any use to which these numbers are put remains the sole responsibility of the user who generated them.

Note: By using Research Randomizer, you agree to its Terms of Service .

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Statistics By Jim

Making statistics intuitive

Random Assignment in Experiments

By Jim Frost 4 Comments

Random assignment uses chance to assign subjects to the control and treatment groups in an experiment. This process helps ensure that the groups are equivalent at the beginning of the study, which makes it safer to assume the treatments caused any differences between groups that the experimenters observe at the end of the study.

photogram of tumbling dice to illustrate a process for random assignment.

Huh? That might be a big surprise! At this point, you might be wondering about all of those studies that use statistics to assess the effects of different treatments. There’s a critical separation between significance and causality:

Statistical procedures determine whether an effect is significant.
Experimental designs determine how confidently you can assume that a treatment causes the effect.

In this post, learn how using random assignment in experiments can help you identify causal relationships.

Correlation, Causation, and Confounding Variables

Random assignment helps you separate causation from correlation and rule out confounding variables. As a critical component of the scientific method , experiments typically set up contrasts between a control group and one or more treatment groups. The idea is to determine whether the effect, which is the difference between a treatment group and the control group, is statistically significant. If the effect is significant, group assignment correlates with different outcomes.

However, as you have no doubt heard, correlation does not necessarily imply causation. In other words, the experimental groups can have different mean outcomes, but the treatment might not be causing those differences even though the differences are statistically significant.

The difficulty in definitively stating that a treatment caused the difference is due to potential confounding variables or confounders. Confounders are alternative explanations for differences between the experimental groups. Confounding variables correlate with both the experimental groups and the outcome variable. In this situation, confounding variables can be the actual cause for the outcome differences rather than the treatments themselves. As you’ll see, if an experiment does not account for confounding variables, they can bias the results and make them untrustworthy.

Related posts : Understanding Correlation in Statistics , Causation versus Correlation , and Hill’s Criteria for Causation .

Example of Confounding in an Experiment

A photograph of vitamin capsules to represent our experiment.

Control group: Does not consume vitamin supplements
Treatment group: Regularly consumes vitamin supplements.

Imagine we measure a specific health outcome. After the experiment is complete, we perform a 2-sample t-test to determine whether the mean outcomes for these two groups are different. Assume the test results indicate that the mean health outcome in the treatment group is significantly better than the control group.

Why can’t we assume that the vitamins improved the health outcomes? After all, only the treatment group took the vitamins.

Related post : Confounding Variables in Regression Analysis

Alternative Explanations for Differences in Outcomes

The answer to that question depends on how we assigned the subjects to the experimental groups. If we let the subjects decide which group to join based on their existing vitamin habits, it opens the door to confounding variables. It’s reasonable to assume that people who take vitamins regularly also tend to have other healthy habits. These habits are confounders because they correlate with both vitamin consumption (experimental group) and the health outcome measure.

Random assignment prevents this self sorting of participants and reduces the likelihood that the groups start with systematic differences.

In fact, studies have found that supplement users are more physically active, have healthier diets, have lower blood pressure, and so on compared to those who don’t take supplements. If subjects who already take vitamins regularly join the treatment group voluntarily, they bring these healthy habits disproportionately to the treatment group. Consequently, these habits will be much more prevalent in the treatment group than the control group.

The healthy habits are the confounding variables—the potential alternative explanations for the difference in our study’s health outcome. It’s entirely possible that these systematic differences between groups at the start of the study might cause the difference in the health outcome at the end of the study—and not the vitamin consumption itself!

If our experiment doesn’t account for these confounding variables, we can’t trust the results. While we obtained statistically significant results with the 2-sample t-test for health outcomes, we don’t know for sure whether the vitamins, the systematic difference in habits, or some combination of the two caused the improvements.

Learn why many randomized clinical experiments use a placebo to control for the Placebo Effect .

Experiments Must Account for Confounding Variables

Your experimental design must account for confounding variables to avoid their problems. Scientific studies commonly use the following methods to handle confounders:

Use control variables to keep them constant throughout an experiment.
Statistically control for them in an observational study.
Use random assignment to reduce the likelihood that systematic differences exist between experimental groups when the study begins.

Let’s take a look at how random assignment works in an experimental design.

Random Assignment Can Reduce the Impact of Confounding Variables

Note that random assignment is different than random sampling. Random sampling is a process for obtaining a sample that accurately represents a population .

Photo of a coin toss to represent how we can incorporate random assignment in our experiment.

Random assignment uses a chance process to assign subjects to experimental groups. Using random assignment requires that the experimenters can control the group assignment for all study subjects. For our study, we must be able to assign our participants to either the control group or the supplement group. Clearly, if we don’t have the ability to assign subjects to the groups, we can’t use random assignment!

Additionally, the process must have an equal probability of assigning a subject to any of the groups. For example, in our vitamin supplement study, we can use a coin toss to assign each subject to either the control group or supplement group. For more complex experimental designs, we can use a random number generator or even draw names out of a hat.

Random Assignment Distributes Confounders Equally

The random assignment process distributes confounding properties amongst your experimental groups equally. In other words, randomness helps eliminate systematic differences between groups. For our study, flipping the coin tends to equalize the distribution of subjects with healthier habits between the control and treatment group. Consequently, these two groups should start roughly equal for all confounding variables, including healthy habits!

Random assignment is a simple, elegant solution to a complex problem. For any given study area, there can be a long list of confounding variables that you could worry about. However, using random assignment, you don’t need to know what they are, how to detect them, or even measure them. Instead, use random assignment to equalize them across your experimental groups so they’re not a problem.

Because random assignment helps ensure that the groups are comparable when the experiment begins, you can be more confident that the treatments caused the post-study differences. Random assignment helps increase the internal validity of your study.

Comparing the Vitamin Study With and Without Random Assignment

Let’s compare two scenarios involving our hypothetical vitamin study. We’ll assume that the study obtains statistically significant results in both cases.

Scenario 1: We don’t use random assignment and, unbeknownst to us, subjects with healthier habits disproportionately end up in the supplement treatment group. The experimental groups differ by both healthy habits and vitamin consumption. Consequently, we can’t determine whether it was the habits or vitamins that improved the outcomes.

Scenario 2: We use random assignment and, consequently, the treatment and control groups start with roughly equal levels of healthy habits. The intentional introduction of vitamin supplements in the treatment group is the primary difference between the groups. Consequently, we can more confidently assert that the supplements caused an improvement in health outcomes.

For both scenarios, the statistical results could be identical. However, the methodology behind the second scenario makes a stronger case for a causal relationship between vitamin supplement consumption and health outcomes.

How important is it to use the correct methodology? Well, if the relationship between vitamins and health outcomes is not causal, then consuming vitamins won’t cause your health outcomes to improve regardless of what the study indicates. Instead, it’s probably all the other healthy habits!

Learn more about Randomized Controlled Trials (RCTs) that are the gold standard for identifying causal relationships because they use random assignment.

Drawbacks of Random Assignment

Random assignment helps reduce the chances of systematic differences between the groups at the start of an experiment and, thereby, mitigates the threats of confounding variables and alternative explanations. However, the process does not always equalize all of the confounding variables. Its random nature tends to eliminate systematic differences, but it doesn’t always succeed.

Sometimes random assignment is impossible because the experimenters cannot control the treatment or independent variable. For example, if you want to determine how individuals with and without depression perform on a test, you cannot randomly assign subjects to these groups. The same difficulty occurs when you’re studying differences between genders.

In other cases, there might be ethical issues. For example, in a randomized experiment, the researchers would want to withhold treatment for the control group. However, if the treatments are vaccinations, it might be unethical to withhold the vaccinations.

Other times, random assignment might be possible, but it is very challenging. For example, with vitamin consumption, it’s generally thought that if vitamin supplements cause health improvements, it’s only after very long-term use. It’s hard to enforce random assignment with a strict regimen for usage in one group and non-usage in the other group over the long-run. Or imagine a study about smoking. The researchers would find it difficult to assign subjects to the smoking and non-smoking groups randomly!

Fortunately, if you can’t use random assignment to help reduce the problem of confounding variables, there are different methods available. The other primary approach is to perform an observational study and incorporate the confounders into the statistical model itself. For more information, read my post Observational Studies Explained .

Read About Real Experiments that Used Random Assignment

I’ve written several blog posts about studies that have used random assignment to make causal inferences. Read studies about the following:

Flu Vaccinations
COVID-19 Vaccinations

Sullivan L. Random assignment versus random selection . SAGE Glossary of the Social and Behavioral Sciences, SAGE Publications, Inc.; 2009.

Reader Interactions

November 13, 2019 at 4:59 am

Hi Jim, I have a question of randomly assigning participants to one of two conditions when it is an ongoing study and you are not sure of how many participants there will be. I am using this random assignment tool for factorial experiments. http://methodologymedia.psu.edu/most/rannumgenerator It asks you for the total number of participants but at this point, I am not sure how many there will be. Thanks for any advice you can give me, Floyd

May 28, 2019 at 11:34 am

Jim, can you comment on the validity of using the following approach when we can’t use random assignments. I’m in education, we have an ACT prep course that we offer. We can’t force students to take it and we can’t keep them from taking it either. But we want to know if it’s working. Let’s say that by senior year all students who are going to take the ACT have taken it. Let’s also say that I’m only including students who have taking it twice (so I can show growth between first and second time taking it). What I’ve done to address confounders is to go back to say 8th or 9th grade (prior to anyone taking the ACT or the ACT prep course) and run an analysis showing the two groups are not significantly different to start with. Is this valid? If the ACT prep students were higher achievers in 8th or 9th grade, I could not assume my prep course is effecting greater growth, but if they were not significantly different in 8th or 9th grade, I can assume the significant difference in ACT growth (from first to second testing) is due to the prep course. Yes or no?

May 26, 2019 at 5:37 pm

Nice post! I think the key to understanding scientific research is to understand randomization. And most people don’t get it.

May 27, 2019 at 9:48 pm

Thank you, Anoop!

I think randomness in an experiment is a funny thing. The issue of confounding factors is a serious problem. You might not even know what they are! But, use random assignment and, voila, the problem usually goes away! If you can’t use random assignment, suddenly you have a whole host of issues to worry about, which I’ll be writing about in more detail in my upcoming post about observational experiments!

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Random Assignment in Psychology (Definition + 40 Examples)

Have you ever wondered how researchers discover new ways to help people learn, make decisions, or overcome challenges? A hidden hero in this adventure of discovery is a method called random assignment, a cornerstone in psychological research that helps scientists uncover the truths about the human mind and behavior.

Random Assignment is a process used in research where each participant has an equal chance of being placed in any group within the study. This technique is essential in experiments as it helps to eliminate biases, ensuring that the different groups being compared are similar in all important aspects.

By doing so, researchers can be confident that any differences observed are likely due to the variable being tested, rather than other factors.

In this article, we’ll explore the intriguing world of random assignment, diving into its history, principles, real-world examples, and the impact it has had on the field of psychology.

History of Random Assignment

Stepping back in time, we delve into the origins of random assignment, which finds its roots in the early 20th century.

The pioneering mind behind this innovative technique was Sir Ronald A. Fisher , a British statistician and biologist. Fisher introduced the concept of random assignment in the 1920s, aiming to improve the quality and reliability of experimental research .

His contributions laid the groundwork for the method's evolution and its widespread adoption in various fields, particularly in psychology.

Fisher’s groundbreaking work on random assignment was motivated by his desire to control for confounding variables – those pesky factors that could muddy the waters of research findings.

By assigning participants to different groups purely by chance, he realized that the influence of these confounding variables could be minimized, paving the way for more accurate and trustworthy results.

Early Studies Utilizing Random Assignment

Following Fisher's initial development, random assignment started to gain traction in the research community. Early studies adopting this methodology focused on a variety of topics, from agriculture (which was Fisher’s primary field of interest) to medicine and psychology.

The approach allowed researchers to draw stronger conclusions from their experiments, bolstering the development of new theories and practices.

One notable early study utilizing random assignment was conducted in the field of educational psychology. Researchers were keen to understand the impact of different teaching methods on student outcomes.

By randomly assigning students to various instructional approaches, they were able to isolate the effects of the teaching methods, leading to valuable insights and recommendations for educators.

Evolution of the Methodology

As the decades rolled on, random assignment continued to evolve and adapt to the changing landscape of research.

Advances in technology introduced new tools and techniques for implementing randomization, such as computerized random number generators, which offered greater precision and ease of use.

The application of random assignment expanded beyond the confines of the laboratory, finding its way into field studies and large-scale surveys.

Researchers across diverse disciplines embraced the methodology, recognizing its potential to enhance the validity of their findings and contribute to the advancement of knowledge.

From its humble beginnings in the early 20th century to its widespread use today, random assignment has proven to be a cornerstone of scientific inquiry.

Its development and evolution have played a pivotal role in shaping the landscape of psychological research, driving discoveries that have improved lives and deepened our understanding of the human experience.

Principles of Random Assignment

Delving into the heart of random assignment, we uncover the theories and principles that form its foundation.

The method is steeped in the basics of probability theory and statistical inference, ensuring that each participant has an equal chance of being placed in any group, thus fostering fair and unbiased results.

Basic Principles of Random Assignment

Understanding the core principles of random assignment is key to grasping its significance in research. There are three principles: equal probability of selection, reduction of bias, and ensuring representativeness.

The first principle, equal probability of selection , ensures that every participant has an identical chance of being assigned to any group in the study. This randomness is crucial as it mitigates the risk of bias and establishes a level playing field.

The second principle focuses on the reduction of bias . Random assignment acts as a safeguard, ensuring that the groups being compared are alike in all essential aspects before the experiment begins.

This similarity between groups allows researchers to attribute any differences observed in the outcomes directly to the independent variable being studied.

Lastly, ensuring representativeness is a vital principle. When participants are assigned randomly, the resulting groups are more likely to be representative of the larger population.

This characteristic is crucial for the generalizability of the study’s findings, allowing researchers to apply their insights broadly.

Theoretical Foundation

The theoretical foundation of random assignment lies in probability theory and statistical inference .

Probability theory deals with the likelihood of different outcomes, providing a mathematical framework for analyzing random phenomena. In the context of random assignment, it helps in ensuring that each participant has an equal chance of being placed in any group.

Statistical inference, on the other hand, allows researchers to draw conclusions about a population based on a sample of data drawn from that population. It is the mechanism through which the results of a study can be generalized to a broader context.

Random assignment enhances the reliability of statistical inferences by reducing biases and ensuring that the sample is representative.

Differentiating Random Assignment from Random Selection

It’s essential to distinguish between random assignment and random selection, as the two terms, while related, have distinct meanings in the realm of research.

Random assignment refers to how participants are placed into different groups in an experiment, aiming to control for confounding variables and help determine causes.

In contrast, random selection pertains to how individuals are chosen to participate in a study. This method is used to ensure that the sample of participants is representative of the larger population, which is vital for the external validity of the research.

While both methods are rooted in randomness and probability, they serve different purposes in the research process.

Understanding the theories, principles, and distinctions of random assignment illuminates its pivotal role in psychological research.

This method, anchored in probability theory and statistical inference, serves as a beacon of reliability, guiding researchers in their quest for knowledge and ensuring that their findings stand the test of validity and applicability.

Methodology of Random Assignment

Implementing random assignment in a study is a meticulous process that involves several crucial steps.

The initial step is participant selection, where individuals are chosen to partake in the study. This stage is critical to ensure that the pool of participants is diverse and representative of the population the study aims to generalize to.

Once the pool of participants has been established, the actual assignment process begins. In this step, each participant is allocated randomly to one of the groups in the study.

Researchers use various tools, such as random number generators or computerized methods, to ensure that this assignment is genuinely random and free from biases.

Monitoring and adjusting form the final step in the implementation of random assignment. Researchers need to continuously observe the groups to ensure that they remain comparable in all essential aspects throughout the study.

If any significant discrepancies arise, adjustments might be necessary to maintain the study’s integrity and validity.

Tools and Techniques Used

The evolution of technology has introduced a variety of tools and techniques to facilitate random assignment.

Random number generators, both manual and computerized, are commonly used to assign participants to different groups. These generators ensure that each individual has an equal chance of being placed in any group, upholding the principle of equal probability of selection.

In addition to random number generators, researchers often use specialized computer software designed for statistical analysis and experimental design.

These software programs offer advanced features that allow for precise and efficient random assignment, minimizing the risk of human error and enhancing the study’s reliability.

Ethical Considerations

The implementation of random assignment is not devoid of ethical considerations. Informed consent is a fundamental ethical principle that researchers must uphold.

Informed consent means that every participant should be fully informed about the nature of the study, the procedures involved, and any potential risks or benefits, ensuring that they voluntarily agree to participate.

Beyond informed consent, researchers must conduct a thorough risk and benefit analysis. The potential benefits of the study should outweigh any risks or harms to the participants.

Safeguarding the well-being of participants is paramount, and any study employing random assignment must adhere to established ethical guidelines and standards.

Conclusion of Methodology

The methodology of random assignment, while seemingly straightforward, is a multifaceted process that demands precision, fairness, and ethical integrity. From participant selection to assignment and monitoring, each step is crucial to ensure the validity of the study’s findings.

The tools and techniques employed, coupled with a steadfast commitment to ethical principles, underscore the significance of random assignment as a cornerstone of robust psychological research.

Benefits of Random Assignment in Psychological Research

The impact and importance of random assignment in psychological research cannot be overstated. It is fundamental for ensuring the study is accurate, allowing the researchers to determine if their study actually caused the results they saw, and making sure the findings can be applied to the real world.

Facilitating Causal Inferences

When participants are randomly assigned to different groups, researchers can be more confident that the observed effects are due to the independent variable being changed, and not other factors.

This ability to determine the cause is called causal inference .

This confidence allows for the drawing of causal relationships, which are foundational for theory development and application in psychology.

Ensuring Internal Validity

One of the foremost impacts of random assignment is its ability to enhance the internal validity of an experiment.

Internal validity refers to the extent to which a researcher can assert that changes in the dependent variable are solely due to manipulations of the independent variable , and not due to confounding variables.

By ensuring that each participant has an equal chance of being in any condition of the experiment, random assignment helps control for participant characteristics that could otherwise complicate the results.

Enhancing Generalizability

Beyond internal validity, random assignment also plays a crucial role in enhancing the generalizability of research findings.

When done correctly, it ensures that the sample groups are representative of the larger population, so can allow researchers to apply their findings more broadly.

This representative nature is essential for the practical application of research, impacting policy, interventions, and psychological therapies.

Limitations of Random Assignment

Potential for implementation issues.

While the principles of random assignment are robust, the method can face implementation issues.

One of the most common problems is logistical constraints. Some studies, due to their nature or the specific population being studied, find it challenging to implement random assignment effectively.

For instance, in educational settings, logistical issues such as class schedules and school policies might stop the random allocation of students to different teaching methods .

Ethical Dilemmas

Random assignment, while methodologically sound, can also present ethical dilemmas.

In some cases, withholding a potentially beneficial treatment from one of the groups of participants can raise serious ethical questions, especially in medical or clinical research where participants' well-being might be directly affected.

Researchers must navigate these ethical waters carefully, balancing the pursuit of knowledge with the well-being of participants.

Generalizability Concerns

Even when implemented correctly, random assignment does not always guarantee generalizable results.

The types of people in the participant pool, the specific context of the study, and the nature of the variables being studied can all influence the extent to which the findings can be applied to the broader population.

Researchers must be cautious in making broad generalizations from studies, even those employing strict random assignment.

Practical and Real-World Limitations

In the real world, many variables cannot be manipulated for ethical or practical reasons, limiting the applicability of random assignment.

For instance, researchers cannot randomly assign individuals to different levels of intelligence, socioeconomic status, or cultural backgrounds.

This limitation necessitates the use of other research designs, such as correlational or observational studies , when exploring relationships involving such variables.

Response to Critiques

In response to these critiques, people in favor of random assignment argue that the method, despite its limitations, remains one of the most reliable ways to establish cause and effect in experimental research.

They acknowledge the challenges and ethical considerations but emphasize the rigorous frameworks in place to address them.

The ongoing discussion around the limitations and critiques of random assignment contributes to the evolution of the method, making sure it is continuously relevant and applicable in psychological research.

While random assignment is a powerful tool in experimental research, it is not without its critiques and limitations. Implementation issues, ethical dilemmas, generalizability concerns, and real-world limitations can pose significant challenges.

However, the continued discourse and refinement around these issues underline the method's enduring significance in the pursuit of knowledge in psychology.

By being careful with how we do things and doing what's right, random assignment stays a really important part of studying how people act and think.

Real-World Applications and Examples

Random assignment has been employed in many studies across various fields of psychology, leading to significant discoveries and advancements.

Here are some real-world applications and examples illustrating the diversity and impact of this method:

Medicine and Health Psychology: Randomized Controlled Trials (RCTs) are the gold standard in medical research. In these studies, participants are randomly assigned to either the treatment or control group to test the efficacy of new medications or interventions.
Educational Psychology: Studies in this field have used random assignment to explore the effects of different teaching methods, classroom environments, and educational technologies on student learning and outcomes.
Cognitive Psychology: Researchers have employed random assignment to investigate various aspects of human cognition, including memory, attention, and problem-solving, leading to a deeper understanding of how the mind works.
Social Psychology: Random assignment has been instrumental in studying social phenomena, such as conformity, aggression, and prosocial behavior, shedding light on the intricate dynamics of human interaction.

Let's get into some specific examples. You'll need to know one term though, and that is "control group." A control group is a set of participants in a study who do not receive the treatment or intervention being tested , serving as a baseline to compare with the group that does, in order to assess the effectiveness of the treatment.

Smoking Cessation Study: Researchers used random assignment to put participants into two groups. One group received a new anti-smoking program, while the other did not. This helped determine if the program was effective in helping people quit smoking.
Math Tutoring Program: A study on students used random assignment to place them into two groups. One group received additional math tutoring, while the other continued with regular classes, to see if the extra help improved their grades.
Exercise and Mental Health: Adults were randomly assigned to either an exercise group or a control group to study the impact of physical activity on mental health and mood.
Diet and Weight Loss: A study randomly assigned participants to different diet plans to compare their effectiveness in promoting weight loss and improving health markers.
Sleep and Learning: Researchers randomly assigned students to either a sleep extension group or a regular sleep group to study the impact of sleep on learning and memory.
Classroom Seating Arrangement: Teachers used random assignment to place students in different seating arrangements to examine the effect on focus and academic performance.
Music and Productivity: Employees were randomly assigned to listen to music or work in silence to investigate the effect of music on workplace productivity.
Medication for ADHD: Children with ADHD were randomly assigned to receive either medication, behavioral therapy, or a placebo to compare treatment effectiveness.
Mindfulness Meditation for Stress: Adults were randomly assigned to a mindfulness meditation group or a waitlist control group to study the impact on stress levels.
Video Games and Aggression: A study randomly assigned participants to play either violent or non-violent video games and then measured their aggression levels.
Online Learning Platforms: Students were randomly assigned to use different online learning platforms to evaluate their effectiveness in enhancing learning outcomes.
Hand Sanitizers in Schools: Schools were randomly assigned to use hand sanitizers or not to study the impact on student illness and absenteeism.
Caffeine and Alertness: Participants were randomly assigned to consume caffeinated or decaffeinated beverages to measure the effects on alertness and cognitive performance.
Green Spaces and Well-being: Neighborhoods were randomly assigned to receive green space interventions to study the impact on residents’ well-being and community connections.
Pet Therapy for Hospital Patients: Patients were randomly assigned to receive pet therapy or standard care to assess the impact on recovery and mood.
Yoga for Chronic Pain: Individuals with chronic pain were randomly assigned to a yoga intervention group or a control group to study the effect on pain levels and quality of life.
Flu Vaccines Effectiveness: Different groups of people were randomly assigned to receive either the flu vaccine or a placebo to determine the vaccine’s effectiveness.
Reading Strategies for Dyslexia: Children with dyslexia were randomly assigned to different reading intervention strategies to compare their effectiveness.
Physical Environment and Creativity: Participants were randomly assigned to different room setups to study the impact of physical environment on creative thinking.
Laughter Therapy for Depression: Individuals with depression were randomly assigned to laughter therapy sessions or control groups to assess the impact on mood.
Financial Incentives for Exercise: Participants were randomly assigned to receive financial incentives for exercising to study the impact on physical activity levels.
Art Therapy for Anxiety: Individuals with anxiety were randomly assigned to art therapy sessions or a waitlist control group to measure the effect on anxiety levels.
Natural Light in Offices: Employees were randomly assigned to workspaces with natural or artificial light to study the impact on productivity and job satisfaction.
School Start Times and Academic Performance: Schools were randomly assigned different start times to study the effect on student academic performance and well-being.
Horticulture Therapy for Seniors: Older adults were randomly assigned to participate in horticulture therapy or traditional activities to study the impact on cognitive function and life satisfaction.
Hydration and Cognitive Function: Participants were randomly assigned to different hydration levels to measure the impact on cognitive function and alertness.
Intergenerational Programs: Seniors and young people were randomly assigned to intergenerational programs to study the effects on well-being and cross-generational understanding.
Therapeutic Horseback Riding for Autism: Children with autism were randomly assigned to therapeutic horseback riding or traditional therapy to study the impact on social communication skills.
Active Commuting and Health: Employees were randomly assigned to active commuting (cycling, walking) or passive commuting to study the effect on physical health.
Mindful Eating for Weight Management: Individuals were randomly assigned to mindful eating workshops or control groups to study the impact on weight management and eating habits.
Noise Levels and Learning: Students were randomly assigned to classrooms with different noise levels to study the effect on learning and concentration.
Bilingual Education Methods: Schools were randomly assigned different bilingual education methods to compare their effectiveness in language acquisition.
Outdoor Play and Child Development: Children were randomly assigned to different amounts of outdoor playtime to study the impact on physical and cognitive development.
Social Media Detox: Participants were randomly assigned to a social media detox or regular usage to study the impact on mental health and well-being.
Therapeutic Writing for Trauma Survivors: Individuals who experienced trauma were randomly assigned to therapeutic writing sessions or control groups to study the impact on psychological well-being.
Mentoring Programs for At-risk Youth: At-risk youth were randomly assigned to mentoring programs or control groups to assess the impact on academic achievement and behavior.
Dance Therapy for Parkinson’s Disease: Individuals with Parkinson’s disease were randomly assigned to dance therapy or traditional exercise to study the effect on motor function and quality of life.
Aquaponics in Schools: Schools were randomly assigned to implement aquaponics programs to study the impact on student engagement and environmental awareness.
Virtual Reality for Phobia Treatment: Individuals with phobias were randomly assigned to virtual reality exposure therapy or traditional therapy to compare effectiveness.
Gardening and Mental Health: Participants were randomly assigned to engage in gardening or other leisure activities to study the impact on mental health and stress reduction.

Each of these studies exemplifies how random assignment is utilized in various fields and settings, shedding light on the multitude of ways it can be applied to glean valuable insights and knowledge.

Real-world Impact of Random Assignment

Random assignment is like a key tool in the world of learning about people's minds and behaviors. It’s super important and helps in many different areas of our everyday lives. It helps make better rules, creates new ways to help people, and is used in lots of different fields.

Health and Medicine

In health and medicine, random assignment has helped doctors and scientists make lots of discoveries. It’s a big part of tests that help create new medicines and treatments.

By putting people into different groups by chance, scientists can really see if a medicine works.

This has led to new ways to help people with all sorts of health problems, like diabetes, heart disease, and mental health issues like depression and anxiety.

Schools and education have also learned a lot from random assignment. Researchers have used it to look at different ways of teaching, what kind of classrooms are best, and how technology can help learning.

This knowledge has helped make better school rules, develop what we learn in school, and find the best ways to teach students of all ages and backgrounds.

Workplace and Organizational Behavior

Random assignment helps us understand how people act at work and what makes a workplace good or bad.

Studies have looked at different kinds of workplaces, how bosses should act, and how teams should be put together. This has helped companies make better rules and create places to work that are helpful and make people happy.

Environmental and Social Changes

Random assignment is also used to see how changes in the community and environment affect people. Studies have looked at community projects, changes to the environment, and social programs to see how they help or hurt people’s well-being.

This has led to better community projects, efforts to protect the environment, and programs to help people in society.

Technology and Human Interaction

In our world where technology is always changing, studies with random assignment help us see how tech like social media, virtual reality, and online stuff affect how we act and feel.

This has helped make better and safer technology and rules about using it so that everyone can benefit.

The effects of random assignment go far and wide, way beyond just a science lab. It helps us understand lots of different things, leads to new and improved ways to do things, and really makes a difference in the world around us.

From making healthcare and schools better to creating positive changes in communities and the environment, the real-world impact of random assignment shows just how important it is in helping us learn and make the world a better place.

So, what have we learned? Random assignment is like a super tool in learning about how people think and act. It's like a detective helping us find clues and solve mysteries in many parts of our lives.

From creating new medicines to helping kids learn better in school, and from making workplaces happier to protecting the environment, it’s got a big job!

This method isn’t just something scientists use in labs; it reaches out and touches our everyday lives. It helps make positive changes and teaches us valuable lessons.

Whether we are talking about technology, health, education, or the environment, random assignment is there, working behind the scenes, making things better and safer for all of us.

In the end, the simple act of putting people into groups by chance helps us make big discoveries and improvements. It’s like throwing a small stone into a pond and watching the ripples spread out far and wide.

Thanks to random assignment, we are always learning, growing, and finding new ways to make our world a happier and healthier place for everyone!

19+ Experimental Design Examples (Methods + Types)
Cluster Sampling vs Stratified Sampling
41+ White Collar Job Examples (Salary + Path)
47+ Blue Collar Job Examples (Salary + Path)
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What is a Randomized Control Trial (RCT)?

Julia Simkus

Editor at Simply Psychology

BA (Hons) Psychology, Princeton University

Julia Simkus is a graduate of Princeton University with a Bachelor of Arts in Psychology. She is currently studying for a Master's Degree in Counseling for Mental Health and Wellness in September 2023. Julia's research has been published in peer reviewed journals.

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Saul McLeod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul McLeod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

Olivia Guy-Evans, MSc

Associate Editor for Simply Psychology

BSc (Hons) Psychology, MSc Psychology of Education

Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.

On This Page:

A randomized control trial (RCT) is a type of study design that involves randomly assigning participants to either an experimental group or a control group to measure the effectiveness of an intervention or treatment.

Randomized Controlled Trials (RCTs) are considered the “gold standard” in medical and health research due to their rigorous design.

Control Group

A control group consists of participants who do not receive any treatment or intervention but a placebo or reference treatment. The control participants serve as a comparison group.

The control group is matched as closely as possible to the experimental group, including age, gender, social class, ethnicity, etc.

Because the participants are randomly assigned, the characteristics between the two groups should be balanced, enabling researchers to attribute any differences in outcome to the study intervention.

Since researchers can be confident that any differences between the control and treatment groups are due solely to the effects of the treatments, scientists view RCTs as the gold standard for clinical trials.

Random Allocation

Random allocation and random assignment are terms used interchangeably in the context of a randomized controlled trial (RCT).

Both refer to assigning participants to different groups in a study (such as a treatment group or a control group) in a way that is completely determined by chance.

The process of random assignment controls for confounding variables , ensuring differences between groups are due to chance alone.

Without randomization, researchers might consciously or subconsciously assign patients to a particular group for various reasons.

Several methods can be used for randomization in a Randomized Control Trial (RCT). Here are a few examples:

Simple Randomization: This is the simplest method, like flipping a coin. Each participant has an equal chance of being assigned to any group. This can be achieved using random number tables, computerized random number generators, or drawing lots or envelopes.
Block Randomization: In this method, participants are randomized within blocks, ensuring that each block has an equal number of participants in each group. This helps to balance the number of participants in each group at any given time during the study.
Stratified Randomization: This method is used when researchers want to ensure that certain subgroups of participants are equally represented in each group. Participants are divided into strata, or subgroups, based on characteristics like age or disease severity, and then randomized within these strata.
Cluster Randomization: In this method, groups of participants (like families or entire communities), rather than individuals, are randomized.
Adaptive Randomization: In this method, the probability of being assigned to each group changes based on the participants already assigned to each group. For example, if more participants have been assigned to the control group, new participants will have a higher probability of being assigned to the experimental group.

Computer software can generate random numbers or sequences that can be used to assign participants to groups in a simple randomization process.

For more complex methods like block, stratified, or adaptive randomization, computer algorithms can be used to consider the additional parameters and ensure that participants are assigned to groups appropriately.

Using a computerized system can also help to maintain the integrity of the randomization process by preventing researchers from knowing in advance which group a participant will be assigned to (a principle known as allocation concealment). This can help to prevent selection bias and ensure the validity of the study results .

Allocation Concealment

Allocation concealment is a technique to ensure the random allocation process is truly random and unbiased.

RCTs use allocation concealment to decide which patients get the real medicine and which get a placebo (a fake medicine)

It involves keeping the sequence of group assignments (i.e., who gets assigned to the treatment group and who gets assigned to the control group next) hidden from the researchers before a participant has enrolled in the study.

This helps to prevent the researchers from consciously or unconsciously selecting certain participants for one group or the other based on their knowledge of which group is next in the sequence.

Allocation concealment ensures that the investigator does not know in advance which treatment the next person will get, thus maintaining the integrity of the randomization process.

Blinding (Masking)

Binding, or masking, refers to withholding information regarding the group assignments (who is in the treatment group and who is in the control group) from the participants, the researchers, or both during the study .

A blinded study prevents the participants from knowing about their treatment to avoid bias in the research. Any information that can influence the subjects is withheld until the completion of the research.

Blinding can be imposed on any participant in an experiment, including researchers, data collectors, evaluators, technicians, and data analysts.

Good blinding can eliminate experimental biases arising from the subjects’ expectations, observer bias, confirmation bias, researcher bias, observer’s effect on the participants, and other biases that may occur in a research test.

In a double-blind study , neither the participants nor the researchers know who is receiving the drug or the placebo. When a participant is enrolled, they are randomly assigned to one of the two groups. The medication they receive looks identical whether it’s the drug or the placebo.

Figure 1 . Evidence-based medicine pyramid. The levels of evidence are appropriately represented by a pyramid as each level, from bottom to top, reflects the quality of research designs (increasing) and quantity (decreasing) of each study design in the body of published literature. For example, randomized control trials are higher quality and more labor intensive to conduct, so there is a lower quantity published.

Resesearch Designs

The choice of design should be guided by the research question, the nature of the treatments or interventions being studied, practical considerations (like sample size and resources), and ethical considerations (such as ensuring all participants have access to potentially beneficial treatments).

The goal is to select a design that provides the most valid and reliable answers to your research questions while minimizing potential biases and confounds.

1. Between-participants randomized designs

Between-participant design involves randomly assigning participants to different treatment conditions. In its simplest form, it has two groups: an experimental group receiving the treatment and a control group.

With more than two levels, multiple treatment conditions are compared. The key feature is that each participant experiences only one condition.

This design allows for clear comparison between groups without worrying about order effects or carryover effects.

It’s particularly useful for treatments that have lasting impacts or when experiencing one condition might influence how participants respond to subsequent conditions.

A study testing a new antidepressant medication might randomly assign 100 participants to either receive the new drug or a placebo.

The researchers would then compare depression scores between the two groups after a specified treatment period to determine if the new medication is more effective than the placebo.

Use this design when:

You want to compare the effects of different treatments or interventions
Carryover effects are likely (e.g., learning effects or lasting physiological changes)
The treatment effect is expected to be permanent
You have a large enough sample size to ensure groups are equivalent through randomization

2. Factorial designs

Factorial designs investigate the effects of two or more independent variables simultaneously. They allow researchers to study both main effects of each variable and interaction effects between variables.

These can be between-participants (different groups for each combination of conditions), within-participants (all participants experience all conditions), or mixed (combining both approaches).

Factorial designs allow researchers to examine how different factors combine to influence outcomes, providing a more comprehensive understanding of complex phenomena.

They’re more efficient than running separate studies for each variable and can reveal important interactions that might be missed in simpler designs.

A study examining the effects of both exercise intensity (high vs. low) and diet type (high-protein vs. high-carb) on weight loss might use a 2×2 factorial design.

Participants would be randomly assigned to one of four groups: high-intensity exercise with high-protein diet, high-intensity exercise with high-carb diet, low-intensity exercise with high-protein diet, or low-intensity exercise with high-carb diet.

You want to study the effects of multiple independent variables simultaneously
You’re interested in potential interactions between variables
You want to increase the efficiency of your study by testing multiple hypotheses at once

3. Cluster randomized designs

In cluster randomized trials, groups or “clusters” of participants are randomized to treatment conditions, rather than individuals.

This is often used when individual randomization is impractical or when the intervention is naturally applied at a group level.

It’s particularly useful in educational or community-based research where individual randomization might be disruptive or lead to treatment diffusion.

A study testing a new teaching method might randomize entire classrooms to either use the new method or continue with the standard curriculum.

The researchers would then compare student outcomes between the classrooms using the different methods, rather than randomizing individual students.

You have a smaller sample size available
Individual differences are likely to be large
The effects of the treatment are temporary
You can effectively control for order and carryover effects

4. Within-participants (repeated measures) designs

In these designs, each participant experiences all treatment conditions, serving as their own control.

Within-participants designs are more statistically powerful as they control for individual differences. They require fewer participants, making them more efficient.

However, they’re only appropriate when the treatment effects are temporary and when you can effectively counterbalance to control for order effects.

A study on the effects of caffeine on cognitive performance might have participants complete cognitive tests on three separate occasions: after consuming no caffeine, a low dose of caffeine, and a high dose of caffeine.

The order of these conditions would be counterbalanced across participants to control for order effects.

5. Crossover designs

Crossover designs are a specific type of within-participants design where participants receive different treatments in different time periods.

This allows each participant to serve as their own control and can be more efficient than between-participants designs.

Crossover designs combine the benefits of within-participants designs (increased power, control for individual differences) with the ability to compare different treatments.

They’re particularly useful in clinical trials where you want each participant to experience all treatments, but need to ensure that the effects of one treatment don’t carry over to the next.

A study comparing two different pain medications might have participants use one medication for a month, then switch to the other medication for another month after a washout period.

Pain levels would be measured during both treatment periods, allowing for within-participant comparisons of the two medications’ effectiveness.

You want to compare the effects of different treatments within the same individuals
The treatments have temporary effects with a known washout period
You want to increase statistical power while using a smaller sample size
You want to control for individual differences in response to treatment

Prevents bias

In randomized control trials, participants must be randomly assigned to either the intervention group or the control group, such that each individual has an equal chance of being placed in either group.

This is meant to prevent selection bias and allocation bias and achieve control over any confounding variables to provide an accurate comparison of the treatment being studied.

Because the distribution of characteristics of patients that could influence the outcome is randomly assigned between groups, any differences in outcome can be explained only by the treatment.

High statistical power

Because the participants are randomized and the characteristics between the two groups are balanced, researchers can assume that if there are significant differences in the primary outcome between the two groups, the differences are likely to be due to the intervention.

This warrants researchers to be confident that randomized control trials will have high statistical power compared to other types of study designs.

Since the focus of conducting a randomized control trial is eliminating bias, blinded RCTs can help minimize any unconscious information bias.

In a blinded RCT, the participants do not know which group they are assigned to or which intervention is received. This blinding procedure should also apply to researchers, health care professionals, assessors, and investigators when possible.

“Single-blind” refers to an RCT where participants do not know the details of the treatment, but the researchers do.

“ Double-blind ” refers to an RCT where both participants and data collectors are masked of the assigned treatment.

Limitations

Costly and timely.

Some interventions require years or even decades to evaluate, rendering them expensive and time-consuming.

It might take an extended period of time before researchers can identify a drug’s effects or discover significant results.

Requires large sample size

There must be enough participants in each group of a randomized control trial so researchers can detect any true differences or effects in outcomes between the groups.

Researchers cannot detect clinically important results if the sample size is too small.

Change in population over time

Because randomized control trials are longitudinal in nature, it is almost inevitable that some participants will not complete the study, whether due to death, migration, non-compliance, or loss of interest in the study.

This tendency is known as selective attrition and can threaten the statistical power of an experiment.

Randomized control trials are not always practical or ethical, and such limitations can prevent researchers from conducting their studies.

For example, a treatment could be too invasive, or administering a placebo instead of an actual drug during a trial for treating a serious illness could deny a participant’s normal course of treatment. Without ethical approval, a randomized control trial cannot proceed.

Fictitious Example

An example of an RCT would be a clinical trial comparing a drug’s effect or a new treatment on a select population.

The researchers would randomly assign participants to either the experimental group or the control group and compare the differences in outcomes between those who receive the drug or treatment and those who do not.

Real-life Examples

Preventing illicit drug use in adolescents: Long-term follow-up data from a randomized control trial of a school population (Botvin et al., 2000).
A prospective randomized control trial comparing medical and surgical treatment for early pregnancy failure (Demetroulis et al., 2001).
A randomized control trial to evaluate a paging system for people with traumatic brain injury (Wilson et al., 2009).
Prehabilitation versus Rehabilitation: A Randomized Control Trial in Patients Undergoing Colorectal Resection for Cancer (Gillis et al., 2014).
A Randomized Control Trial of Right-Heart Catheterization in Critically Ill Patients (Guyatt, 1991).
Berry, R. B., Kryger, M. H., & Massie, C. A. (2011). A novel nasal excitatory positive airway pressure (EPAP) device for the treatment of obstructive sleep apnea: A randomized controlled trial. Sleep , 34, 479–485.
Gloy, V. L., Briel, M., Bhatt, D. L., Kashyap, S. R., Schauer, P. R., Mingrone, G., . . . Nordmann, A. J. (2013, October 22). Bariatric surgery versus non-surgical treatment for obesity: A systematic review and meta-analysis of randomized controlled trials. BMJ , 347.
Streeton, C., & Whelan, G. (2001). Naltrexone, a relapse prevention maintenance treatment of alcohol dependence: A meta-analysis of randomized controlled trials. Alcohol and Alcoholism, 36 (6), 544–552.

How Should an RCT be Reported?

Reporting of a Randomized Controlled Trial (RCT) should be done in a clear, transparent, and comprehensive manner to allow readers to understand the design, conduct, analysis, and interpretation of the trial.

The Consolidated Standards of Reporting Trials ( CONSORT ) statement is a widely accepted guideline for reporting RCTs.

Further Information

Cocks, K., & Torgerson, D. J. (2013). Sample size calculations for pilot randomized trials: a confidence interval approach. Journal of clinical epidemiology, 66(2), 197-201.
Kendall, J. (2003). Designing a research project: randomised controlled trials and their principles. Emergency medicine journal: EMJ, 20(2), 164.

Akobeng, A.K., Understanding randomized controlled trials. Archives of Disease in Childhood , 2005; 90: 840-844.

Bell, C. C., Gibbons, R., & McKay, M. M. (2008). Building protective factors to offset sexually risky behaviors among black youths: a randomized control trial. Journal of the National Medical Association, 100 (8), 936-944.

Bhide, A., Shah, P. S., & Acharya, G. (2018). A simplified guide to randomized controlled trials. Acta obstetricia et gynecologica Scandinavica, 97 (4), 380-387.

Botvin, G. J., Griffin, K. W., Diaz, T., Scheier, L. M., Williams, C., & Epstein, J. A. (2000). Preventing illicit drug use in adolescents: Long-term follow-up data from a randomized control trial of a school population. Addictive Behaviors, 25 (5), 769-774.

Demetroulis, C., Saridogan, E., Kunde, D., & Naftalin, A. A. (2001). A prospective randomized control trial comparing medical and surgical treatment for early pregnancy failure. Human Reproduction, 16 (2), 365-369.

Gillis, C., Li, C., Lee, L., Awasthi, R., Augustin, B., Gamsa, A., … & Carli, F. (2014). Prehabilitation versus rehabilitation: a randomized control trial in patients undergoing colorectal resection for cancer. Anesthesiology, 121 (5), 937-947.

Globas, C., Becker, C., Cerny, J., Lam, J. M., Lindemann, U., Forrester, L. W., … & Luft, A. R. (2012). Chronic stroke survivors benefit from high-intensity aerobic treadmill exercise: a randomized control trial. Neurorehabilitation and Neural Repair, 26 (1), 85-95.

Guyatt, G. (1991). A randomized control trial of right-heart catheterization in critically ill patients. Journal of Intensive Care Medicine, 6 (2), 91-95.

MediLexicon International. (n.d.). Randomized controlled trials: Overview, benefits, and limitations. Medical News Today. Retrieved from https://www.medicalnewstoday.com/articles/280574#what-is-a-randomized-controlled-trial

Wilson, B. A., Emslie, H., Quirk, K., Evans, J., & Watson, P. (2005). A randomized control trial to evaluate a paging system for people with traumatic brain injury. Brain Injury, 19 (11), 891-894.

Elements of Research

Random assignment is a procedure used in experiments to create multiple study groups that include participants with similar characteristics so that the groups are equivalent at the beginning of the study. The procedure involves assigning individuals to an experimental treatment or program at random, or by chance (like the flip of a coin). This means that each individual has an equal chance of being assigned to either group. Usually in studies that involve random assignment, participants will receive a new treatment or program, will receive nothing at all or will receive an existing treatment. When using random assignment, neither the researcher nor the participant can choose the group to which the participant is assigned.

The benefit of using random assignment is that it “evens the playing field.” This means that the groups will differ only in the program or treatment to which they are assigned. If both groups are equivalent except for the program or treatment that they receive, then any change that is observed after comparing information collected about individuals at the beginning of the study and again at the end of the study can be attributed to the program or treatment. This way, the researcher has more confidence that any changes that might have occurred are due to the treatment under study and not to the characteristics of the group.

A potential problem with random assignment is the temptation to ignore the random assignment procedures. For example, it may be tempting to assign an overweight participant to the treatment group that includes participation in a weight-loss program. Ignoring random assignment procedures in this study limits the ability to determine whether or not the weight loss program is effective because the groups will not be randomized. Research staff must follow random assignment protocol, if that is part of the study design, to maintain the integrity of the research. Failure to follow procedures used for random assignment prevents the study outcomes from being meaningful and applicable to the groups represented.

Frequently asked questions

What is random assignment.

In experimental research, random assignment is a way of placing participants from your sample into different groups using randomization. With this method, every member of the sample has a known or equal chance of being placed in a control group or an experimental group.

Frequently asked questions: Methodology

Attrition refers to participants leaving a study. It always happens to some extent—for example, in randomized controlled trials for medical research.

Differential attrition occurs when attrition or dropout rates differ systematically between the intervention and the control group . As a result, the characteristics of the participants who drop out differ from the characteristics of those who stay in the study. Because of this, study results may be biased .

Action research is conducted in order to solve a particular issue immediately, while case studies are often conducted over a longer period of time and focus more on observing and analyzing a particular ongoing phenomenon.

Action research is focused on solving a problem or informing individual and community-based knowledge in a way that impacts teaching, learning, and other related processes. It is less focused on contributing theoretical input, instead producing actionable input.

Action research is particularly popular with educators as a form of systematic inquiry because it prioritizes reflection and bridges the gap between theory and practice. Educators are able to simultaneously investigate an issue as they solve it, and the method is very iterative and flexible.

A cycle of inquiry is another name for action research . It is usually visualized in a spiral shape following a series of steps, such as “planning → acting → observing → reflecting.”

To make quantitative observations , you need to use instruments that are capable of measuring the quantity you want to observe. For example, you might use a ruler to measure the length of an object or a thermometer to measure its temperature.

Criterion validity and construct validity are both types of measurement validity . In other words, they both show you how accurately a method measures something.

While construct validity is the degree to which a test or other measurement method measures what it claims to measure, criterion validity is the degree to which a test can predictively (in the future) or concurrently (in the present) measure something.

Construct validity is often considered the overarching type of measurement validity . You need to have face validity , content validity , and criterion validity in order to achieve construct validity.

Convergent validity and discriminant validity are both subtypes of construct validity . Together, they help you evaluate whether a test measures the concept it was designed to measure.

Convergent validity indicates whether a test that is designed to measure a particular construct correlates with other tests that assess the same or similar construct.
Discriminant validity indicates whether two tests that should not be highly related to each other are indeed not related. This type of validity is also called divergent validity .

You need to assess both in order to demonstrate construct validity. Neither one alone is sufficient for establishing construct validity.

Discriminant validity indicates whether two tests that should not be highly related to each other are indeed not related

Content validity shows you how accurately a test or other measurement method taps into the various aspects of the specific construct you are researching.

In other words, it helps you answer the question: “does the test measure all aspects of the construct I want to measure?” If it does, then the test has high content validity.

The higher the content validity, the more accurate the measurement of the construct.

If the test fails to include parts of the construct, or irrelevant parts are included, the validity of the instrument is threatened, which brings your results into question.

Face validity and content validity are similar in that they both evaluate how suitable the content of a test is. The difference is that face validity is subjective, and assesses content at surface level.

When a test has strong face validity, anyone would agree that the test’s questions appear to measure what they are intended to measure.

For example, looking at a 4th grade math test consisting of problems in which students have to add and multiply, most people would agree that it has strong face validity (i.e., it looks like a math test).

On the other hand, content validity evaluates how well a test represents all the aspects of a topic. Assessing content validity is more systematic and relies on expert evaluation. of each question, analyzing whether each one covers the aspects that the test was designed to cover.

A 4th grade math test would have high content validity if it covered all the skills taught in that grade. Experts(in this case, math teachers), would have to evaluate the content validity by comparing the test to the learning objectives.

Snowball sampling is a non-probability sampling method . Unlike probability sampling (which involves some form of random selection ), the initial individuals selected to be studied are the ones who recruit new participants.

Because not every member of the target population has an equal chance of being recruited into the sample, selection in snowball sampling is non-random.

Snowball sampling is a non-probability sampling method , where there is not an equal chance for every member of the population to be included in the sample .

This means that you cannot use inferential statistics and make generalizations —often the goal of quantitative research . As such, a snowball sample is not representative of the target population and is usually a better fit for qualitative research .

Snowball sampling relies on the use of referrals. Here, the researcher recruits one or more initial participants, who then recruit the next ones.

Participants share similar characteristics and/or know each other. Because of this, not every member of the population has an equal chance of being included in the sample, giving rise to sampling bias .

Snowball sampling is best used in the following cases:

If there is no sampling frame available (e.g., people with a rare disease)
If the population of interest is hard to access or locate (e.g., people experiencing homelessness)
If the research focuses on a sensitive topic (e.g., extramarital affairs)

The reproducibility and replicability of a study can be ensured by writing a transparent, detailed method section and using clear, unambiguous language.

Reproducibility and replicability are related terms.

Reproducing research entails reanalyzing the existing data in the same manner.
Replicating (or repeating ) the research entails reconducting the entire analysis, including the collection of new data .
A successful reproduction shows that the data analyses were conducted in a fair and honest manner.
A successful replication shows that the reliability of the results is high.

Stratified sampling and quota sampling both involve dividing the population into subgroups and selecting units from each subgroup. The purpose in both cases is to select a representative sample and/or to allow comparisons between subgroups.

The main difference is that in stratified sampling, you draw a random sample from each subgroup ( probability sampling ). In quota sampling you select a predetermined number or proportion of units, in a non-random manner ( non-probability sampling ).

Purposive and convenience sampling are both sampling methods that are typically used in qualitative data collection.

A convenience sample is drawn from a source that is conveniently accessible to the researcher. Convenience sampling does not distinguish characteristics among the participants. On the other hand, purposive sampling focuses on selecting participants possessing characteristics associated with the research study.

The findings of studies based on either convenience or purposive sampling can only be generalized to the (sub)population from which the sample is drawn, and not to the entire population.

Random sampling or probability sampling is based on random selection. This means that each unit has an equal chance (i.e., equal probability) of being included in the sample.

On the other hand, convenience sampling involves stopping people at random, which means that not everyone has an equal chance of being selected depending on the place, time, or day you are collecting your data.

Convenience sampling and quota sampling are both non-probability sampling methods. They both use non-random criteria like availability, geographical proximity, or expert knowledge to recruit study participants.

However, in convenience sampling, you continue to sample units or cases until you reach the required sample size.

In quota sampling, you first need to divide your population of interest into subgroups (strata) and estimate their proportions (quota) in the population. Then you can start your data collection, using convenience sampling to recruit participants, until the proportions in each subgroup coincide with the estimated proportions in the population.

A sampling frame is a list of every member in the entire population . It is important that the sampling frame is as complete as possible, so that your sample accurately reflects your population.

Stratified and cluster sampling may look similar, but bear in mind that groups created in cluster sampling are heterogeneous , so the individual characteristics in the cluster vary. In contrast, groups created in stratified sampling are homogeneous , as units share characteristics.

Relatedly, in cluster sampling you randomly select entire groups and include all units of each group in your sample. However, in stratified sampling, you select some units of all groups and include them in your sample. In this way, both methods can ensure that your sample is representative of the target population .

A systematic review is secondary research because it uses existing research. You don’t collect new data yourself.

The key difference between observational studies and experimental designs is that a well-done observational study does not influence the responses of participants, while experiments do have some sort of treatment condition applied to at least some participants by random assignment .

An observational study is a great choice for you if your research question is based purely on observations. If there are ethical, logistical, or practical concerns that prevent you from conducting a traditional experiment , an observational study may be a good choice. In an observational study, there is no interference or manipulation of the research subjects, as well as no control or treatment groups .

It’s often best to ask a variety of people to review your measurements. You can ask experts, such as other researchers, or laypeople, such as potential participants, to judge the face validity of tests.

While experts have a deep understanding of research methods , the people you’re studying can provide you with valuable insights you may have missed otherwise.

Face validity is important because it’s a simple first step to measuring the overall validity of a test or technique. It’s a relatively intuitive, quick, and easy way to start checking whether a new measure seems useful at first glance.

Good face validity means that anyone who reviews your measure says that it seems to be measuring what it’s supposed to. With poor face validity, someone reviewing your measure may be left confused about what you’re measuring and why you’re using this method.

Face validity is about whether a test appears to measure what it’s supposed to measure. This type of validity is concerned with whether a measure seems relevant and appropriate for what it’s assessing only on the surface.

Statistical analyses are often applied to test validity with data from your measures. You test convergent validity and discriminant validity with correlations to see if results from your test are positively or negatively related to those of other established tests.

You can also use regression analyses to assess whether your measure is actually predictive of outcomes that you expect it to predict theoretically. A regression analysis that supports your expectations strengthens your claim of construct validity .

When designing or evaluating a measure, construct validity helps you ensure you’re actually measuring the construct you’re interested in. If you don’t have construct validity, you may inadvertently measure unrelated or distinct constructs and lose precision in your research.

Construct validity is often considered the overarching type of measurement validity , because it covers all of the other types. You need to have face validity , content validity , and criterion validity to achieve construct validity.

Construct validity is about how well a test measures the concept it was designed to evaluate. It’s one of four types of measurement validity , which includes construct validity, face validity , and criterion validity.

There are two subtypes of construct validity.

Convergent validity : The extent to which your measure corresponds to measures of related constructs
Discriminant validity : The extent to which your measure is unrelated or negatively related to measures of distinct constructs

Naturalistic observation is a valuable tool because of its flexibility, external validity , and suitability for topics that can’t be studied in a lab setting.

The downsides of naturalistic observation include its lack of scientific control , ethical considerations , and potential for bias from observers and subjects.

Naturalistic observation is a qualitative research method where you record the behaviors of your research subjects in real world settings. You avoid interfering or influencing anything in a naturalistic observation.

You can think of naturalistic observation as “people watching” with a purpose.

A dependent variable is what changes as a result of the independent variable manipulation in experiments . It’s what you’re interested in measuring, and it “depends” on your independent variable.

In statistics, dependent variables are also called:

Response variables (they respond to a change in another variable)
Outcome variables (they represent the outcome you want to measure)
Left-hand-side variables (they appear on the left-hand side of a regression equation)

An independent variable is the variable you manipulate, control, or vary in an experimental study to explore its effects. It’s called “independent” because it’s not influenced by any other variables in the study.

Independent variables are also called:

Explanatory variables (they explain an event or outcome)
Predictor variables (they can be used to predict the value of a dependent variable)
Right-hand-side variables (they appear on the right-hand side of a regression equation).

As a rule of thumb, questions related to thoughts, beliefs, and feelings work well in focus groups. Take your time formulating strong questions, paying special attention to phrasing. Be careful to avoid leading questions , which can bias your responses.

Overall, your focus group questions should be:

Open-ended and flexible
Impossible to answer with “yes” or “no” (questions that start with “why” or “how” are often best)
Unambiguous, getting straight to the point while still stimulating discussion
Unbiased and neutral

A structured interview is a data collection method that relies on asking questions in a set order to collect data on a topic. They are often quantitative in nature. Structured interviews are best used when:

You already have a very clear understanding of your topic. Perhaps significant research has already been conducted, or you have done some prior research yourself, but you already possess a baseline for designing strong structured questions.
You are constrained in terms of time or resources and need to analyze your data quickly and efficiently.
Your research question depends on strong parity between participants, with environmental conditions held constant.

More flexible interview options include semi-structured interviews , unstructured interviews , and focus groups .

Social desirability bias is the tendency for interview participants to give responses that will be viewed favorably by the interviewer or other participants. It occurs in all types of interviews and surveys , but is most common in semi-structured interviews , unstructured interviews , and focus groups .

Social desirability bias can be mitigated by ensuring participants feel at ease and comfortable sharing their views. Make sure to pay attention to your own body language and any physical or verbal cues, such as nodding or widening your eyes.

This type of bias can also occur in observations if the participants know they’re being observed. They might alter their behavior accordingly.

The interviewer effect is a type of bias that emerges when a characteristic of an interviewer (race, age, gender identity, etc.) influences the responses given by the interviewee.

There is a risk of an interviewer effect in all types of interviews , but it can be mitigated by writing really high-quality interview questions.

A semi-structured interview is a blend of structured and unstructured types of interviews. Semi-structured interviews are best used when:

You have prior interview experience. Spontaneous questions are deceptively challenging, and it’s easy to accidentally ask a leading question or make a participant uncomfortable.
Your research question is exploratory in nature. Participant answers can guide future research questions and help you develop a more robust knowledge base for future research.

An unstructured interview is the most flexible type of interview, but it is not always the best fit for your research topic.

Unstructured interviews are best used when:

You are an experienced interviewer and have a very strong background in your research topic, since it is challenging to ask spontaneous, colloquial questions.
Your research question is exploratory in nature. While you may have developed hypotheses, you are open to discovering new or shifting viewpoints through the interview process.
You are seeking descriptive data, and are ready to ask questions that will deepen and contextualize your initial thoughts and hypotheses.
Your research depends on forming connections with your participants and making them feel comfortable revealing deeper emotions, lived experiences, or thoughts.

The four most common types of interviews are:

Structured interviews : The questions are predetermined in both topic and order.
Semi-structured interviews : A few questions are predetermined, but other questions aren’t planned.
Unstructured interviews : None of the questions are predetermined.
Focus group interviews : The questions are presented to a group instead of one individual.

Deductive reasoning is commonly used in scientific research, and it’s especially associated with quantitative research .

In research, you might have come across something called the hypothetico-deductive method . It’s the scientific method of testing hypotheses to check whether your predictions are substantiated by real-world data.

Deductive reasoning is a logical approach where you progress from general ideas to specific conclusions. It’s often contrasted with inductive reasoning , where you start with specific observations and form general conclusions.

Deductive reasoning is also called deductive logic.

There are many different types of inductive reasoning that people use formally or informally.

Here are a few common types:

Inductive generalization : You use observations about a sample to come to a conclusion about the population it came from.
Statistical generalization: You use specific numbers about samples to make statements about populations.
Causal reasoning: You make cause-and-effect links between different things.
Sign reasoning: You make a conclusion about a correlational relationship between different things.
Analogical reasoning: You make a conclusion about something based on its similarities to something else.

Inductive reasoning is a bottom-up approach, while deductive reasoning is top-down.

Inductive reasoning takes you from the specific to the general, while in deductive reasoning, you make inferences by going from general premises to specific conclusions.

In inductive research , you start by making observations or gathering data. Then, you take a broad scan of your data and search for patterns. Finally, you make general conclusions that you might incorporate into theories.

Inductive reasoning is a method of drawing conclusions by going from the specific to the general. It’s usually contrasted with deductive reasoning, where you proceed from general information to specific conclusions.

Inductive reasoning is also called inductive logic or bottom-up reasoning.

A hypothesis states your predictions about what your research will find. It is a tentative answer to your research question that has not yet been tested. For some research projects, you might have to write several hypotheses that address different aspects of your research question.

A hypothesis is not just a guess — it should be based on existing theories and knowledge. It also has to be testable, which means you can support or refute it through scientific research methods (such as experiments, observations and statistical analysis of data).

Triangulation can help:

Reduce research bias that comes from using a single method, theory, or investigator
Enhance validity by approaching the same topic with different tools
Establish credibility by giving you a complete picture of the research problem

But triangulation can also pose problems:

It’s time-consuming and labor-intensive, often involving an interdisciplinary team.
Your results may be inconsistent or even contradictory.

There are four main types of triangulation :

Data triangulation : Using data from different times, spaces, and people
Investigator triangulation : Involving multiple researchers in collecting or analyzing data
Theory triangulation : Using varying theoretical perspectives in your research
Methodological triangulation : Using different methodologies to approach the same topic

Many academic fields use peer review , largely to determine whether a manuscript is suitable for publication. Peer review enhances the credibility of the published manuscript.

However, peer review is also common in non-academic settings. The United Nations, the European Union, and many individual nations use peer review to evaluate grant applications. It is also widely used in medical and health-related fields as a teaching or quality-of-care measure.

Peer assessment is often used in the classroom as a pedagogical tool. Both receiving feedback and providing it are thought to enhance the learning process, helping students think critically and collaboratively.

Peer review can stop obviously problematic, falsified, or otherwise untrustworthy research from being published. It also represents an excellent opportunity to get feedback from renowned experts in your field. It acts as a first defense, helping you ensure your argument is clear and that there are no gaps, vague terms, or unanswered questions for readers who weren’t involved in the research process.

Peer-reviewed articles are considered a highly credible source due to this stringent process they go through before publication.

In general, the peer review process follows the following steps:

First, the author submits the manuscript to the editor.
Reject the manuscript and send it back to author, or
Send it onward to the selected peer reviewer(s)
Next, the peer review process occurs. The reviewer provides feedback, addressing any major or minor issues with the manuscript, and gives their advice regarding what edits should be made.
Lastly, the edited manuscript is sent back to the author. They input the edits, and resubmit it to the editor for publication.

Exploratory research is often used when the issue you’re studying is new or when the data collection process is challenging for some reason.

You can use exploratory research if you have a general idea or a specific question that you want to study but there is no preexisting knowledge or paradigm with which to study it.

Exploratory research is a methodology approach that explores research questions that have not previously been studied in depth. It is often used when the issue you’re studying is new, or the data collection process is challenging in some way.

Explanatory research is used to investigate how or why a phenomenon occurs. Therefore, this type of research is often one of the first stages in the research process , serving as a jumping-off point for future research.

Exploratory research aims to explore the main aspects of an under-researched problem, while explanatory research aims to explain the causes and consequences of a well-defined problem.

Explanatory research is a research method used to investigate how or why something occurs when only a small amount of information is available pertaining to that topic. It can help you increase your understanding of a given topic.

Clean data are valid, accurate, complete, consistent, unique, and uniform. Dirty data include inconsistencies and errors.

Dirty data can come from any part of the research process, including poor research design , inappropriate measurement materials, or flawed data entry.

Data cleaning takes place between data collection and data analyses. But you can use some methods even before collecting data.

For clean data, you should start by designing measures that collect valid data. Data validation at the time of data entry or collection helps you minimize the amount of data cleaning you’ll need to do.

After data collection, you can use data standardization and data transformation to clean your data. You’ll also deal with any missing values, outliers, and duplicate values.

Every dataset requires different techniques to clean dirty data , but you need to address these issues in a systematic way. You focus on finding and resolving data points that don’t agree or fit with the rest of your dataset.

These data might be missing values, outliers, duplicate values, incorrectly formatted, or irrelevant. You’ll start with screening and diagnosing your data. Then, you’ll often standardize and accept or remove data to make your dataset consistent and valid.

Data cleaning is necessary for valid and appropriate analyses. Dirty data contain inconsistencies or errors , but cleaning your data helps you minimize or resolve these.

Without data cleaning, you could end up with a Type I or II error in your conclusion. These types of erroneous conclusions can be practically significant with important consequences, because they lead to misplaced investments or missed opportunities.

Data cleaning involves spotting and resolving potential data inconsistencies or errors to improve your data quality. An error is any value (e.g., recorded weight) that doesn’t reflect the true value (e.g., actual weight) of something that’s being measured.

In this process, you review, analyze, detect, modify, or remove “dirty” data to make your dataset “clean.” Data cleaning is also called data cleansing or data scrubbing.

Research misconduct means making up or falsifying data, manipulating data analyses, or misrepresenting results in research reports. It’s a form of academic fraud.

These actions are committed intentionally and can have serious consequences; research misconduct is not a simple mistake or a point of disagreement but a serious ethical failure.

Anonymity means you don’t know who the participants are, while confidentiality means you know who they are but remove identifying information from your research report. Both are important ethical considerations .

You can only guarantee anonymity by not collecting any personally identifying information—for example, names, phone numbers, email addresses, IP addresses, physical characteristics, photos, or videos.

You can keep data confidential by using aggregate information in your research report, so that you only refer to groups of participants rather than individuals.

Research ethics matter for scientific integrity, human rights and dignity, and collaboration between science and society. These principles make sure that participation in studies is voluntary, informed, and safe.

Ethical considerations in research are a set of principles that guide your research designs and practices. These principles include voluntary participation, informed consent, anonymity, confidentiality, potential for harm, and results communication.

Scientists and researchers must always adhere to a certain code of conduct when collecting data from others .

These considerations protect the rights of research participants, enhance research validity , and maintain scientific integrity.

In multistage sampling , you can use probability or non-probability sampling methods .

For a probability sample, you have to conduct probability sampling at every stage.

You can mix it up by using simple random sampling , systematic sampling , or stratified sampling to select units at different stages, depending on what is applicable and relevant to your study.

Multistage sampling can simplify data collection when you have large, geographically spread samples, and you can obtain a probability sample without a complete sampling frame.

But multistage sampling may not lead to a representative sample, and larger samples are needed for multistage samples to achieve the statistical properties of simple random samples .

These are four of the most common mixed methods designs :

Convergent parallel: Quantitative and qualitative data are collected at the same time and analyzed separately. After both analyses are complete, compare your results to draw overall conclusions.
Embedded: Quantitative and qualitative data are collected at the same time, but within a larger quantitative or qualitative design. One type of data is secondary to the other.
Explanatory sequential: Quantitative data is collected and analyzed first, followed by qualitative data. You can use this design if you think your qualitative data will explain and contextualize your quantitative findings.
Exploratory sequential: Qualitative data is collected and analyzed first, followed by quantitative data. You can use this design if you think the quantitative data will confirm or validate your qualitative findings.

Triangulation in research means using multiple datasets, methods, theories and/or investigators to address a research question. It’s a research strategy that can help you enhance the validity and credibility of your findings.

Triangulation is mainly used in qualitative research , but it’s also commonly applied in quantitative research . Mixed methods research always uses triangulation.

In multistage sampling , or multistage cluster sampling, you draw a sample from a population using smaller and smaller groups at each stage.

This method is often used to collect data from a large, geographically spread group of people in national surveys, for example. You take advantage of hierarchical groupings (e.g., from state to city to neighborhood) to create a sample that’s less expensive and time-consuming to collect data from.

No, the steepness or slope of the line isn’t related to the correlation coefficient value. The correlation coefficient only tells you how closely your data fit on a line, so two datasets with the same correlation coefficient can have very different slopes.

To find the slope of the line, you’ll need to perform a regression analysis .

Correlation coefficients always range between -1 and 1.

The sign of the coefficient tells you the direction of the relationship: a positive value means the variables change together in the same direction, while a negative value means they change together in opposite directions.

The absolute value of a number is equal to the number without its sign. The absolute value of a correlation coefficient tells you the magnitude of the correlation: the greater the absolute value, the stronger the correlation.

These are the assumptions your data must meet if you want to use Pearson’s r :

Both variables are on an interval or ratio level of measurement
Data from both variables follow normal distributions
Your data have no outliers
Your data is from a random or representative sample
You expect a linear relationship between the two variables

Quantitative research designs can be divided into two main categories:

Correlational and descriptive designs are used to investigate characteristics, averages, trends, and associations between variables.
Experimental and quasi-experimental designs are used to test causal relationships .

Qualitative research designs tend to be more flexible. Common types of qualitative design include case study , ethnography , and grounded theory designs.

A well-planned research design helps ensure that your methods match your research aims, that you collect high-quality data, and that you use the right kind of analysis to answer your questions, utilizing credible sources . This allows you to draw valid , trustworthy conclusions.

The priorities of a research design can vary depending on the field, but you usually have to specify:

Your research questions and/or hypotheses
Your overall approach (e.g., qualitative or quantitative )
The type of design you’re using (e.g., a survey , experiment , or case study )
Your sampling methods or criteria for selecting subjects
Your data collection methods (e.g., questionnaires , observations)
Your data collection procedures (e.g., operationalization , timing and data management)
Your data analysis methods (e.g., statistical tests or thematic analysis )

A research design is a strategy for answering your research question . It defines your overall approach and determines how you will collect and analyze data.

Questionnaires can be self-administered or researcher-administered.

Self-administered questionnaires can be delivered online or in paper-and-pen formats, in person or through mail. All questions are standardized so that all respondents receive the same questions with identical wording.

Researcher-administered questionnaires are interviews that take place by phone, in-person, or online between researchers and respondents. You can gain deeper insights by clarifying questions for respondents or asking follow-up questions.

You can organize the questions logically, with a clear progression from simple to complex, or randomly between respondents. A logical flow helps respondents process the questionnaire easier and quicker, but it may lead to bias. Randomization can minimize the bias from order effects.

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. These questions are easier to answer quickly.

Open-ended or long-form questions allow respondents to answer in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered.

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analyzing data from people using questionnaires.

The third variable and directionality problems are two main reasons why correlation isn’t causation .

The third variable problem means that a confounding variable affects both variables to make them seem causally related when they are not.

The directionality problem is when two variables correlate and might actually have a causal relationship, but it’s impossible to conclude which variable causes changes in the other.

Correlation describes an association between variables : when one variable changes, so does the other. A correlation is a statistical indicator of the relationship between variables.

Causation means that changes in one variable brings about changes in the other (i.e., there is a cause-and-effect relationship between variables). The two variables are correlated with each other, and there’s also a causal link between them.

While causation and correlation can exist simultaneously, correlation does not imply causation. In other words, correlation is simply a relationship where A relates to B—but A doesn’t necessarily cause B to happen (or vice versa). Mistaking correlation for causation is a common error and can lead to false cause fallacy .

Controlled experiments establish causality, whereas correlational studies only show associations between variables.

In an experimental design , you manipulate an independent variable and measure its effect on a dependent variable. Other variables are controlled so they can’t impact the results.
In a correlational design , you measure variables without manipulating any of them. You can test whether your variables change together, but you can’t be sure that one variable caused a change in another.

In general, correlational research is high in external validity while experimental research is high in internal validity .

A correlation is usually tested for two variables at a time, but you can test correlations between three or more variables.

A correlation coefficient is a single number that describes the strength and direction of the relationship between your variables.

Different types of correlation coefficients might be appropriate for your data based on their levels of measurement and distributions . The Pearson product-moment correlation coefficient (Pearson’s r ) is commonly used to assess a linear relationship between two quantitative variables.

A correlational research design investigates relationships between two variables (or more) without the researcher controlling or manipulating any of them. It’s a non-experimental type of quantitative research .

A correlation reflects the strength and/or direction of the association between two or more variables.

A positive correlation means that both variables change in the same direction.
A negative correlation means that the variables change in opposite directions.
A zero correlation means there’s no relationship between the variables.

Random error is almost always present in scientific studies, even in highly controlled settings. While you can’t eradicate it completely, you can reduce random error by taking repeated measurements, using a large sample, and controlling extraneous variables .

You can avoid systematic error through careful design of your sampling , data collection , and analysis procedures. For example, use triangulation to measure your variables using multiple methods; regularly calibrate instruments or procedures; use random sampling and random assignment ; and apply masking (blinding) where possible.

Systematic error is generally a bigger problem in research.

With random error, multiple measurements will tend to cluster around the true value. When you’re collecting data from a large sample , the errors in different directions will cancel each other out.

Systematic errors are much more problematic because they can skew your data away from the true value. This can lead you to false conclusions ( Type I and II errors ) about the relationship between the variables you’re studying.

Random and systematic error are two types of measurement error.

Random error is a chance difference between the observed and true values of something (e.g., a researcher misreading a weighing scale records an incorrect measurement).

Systematic error is a consistent or proportional difference between the observed and true values of something (e.g., a miscalibrated scale consistently records weights as higher than they actually are).

On graphs, the explanatory variable is conventionally placed on the x-axis, while the response variable is placed on the y-axis.

If you have quantitative variables , use a scatterplot or a line graph.
If your response variable is categorical, use a scatterplot or a line graph.
If your explanatory variable is categorical, use a bar graph.

The term “ explanatory variable ” is sometimes preferred over “ independent variable ” because, in real world contexts, independent variables are often influenced by other variables. This means they aren’t totally independent.

Multiple independent variables may also be correlated with each other, so “explanatory variables” is a more appropriate term.

The difference between explanatory and response variables is simple:

An explanatory variable is the expected cause, and it explains the results.
A response variable is the expected effect, and it responds to other variables.

In a controlled experiment , all extraneous variables are held constant so that they can’t influence the results. Controlled experiments require:

A control group that receives a standard treatment, a fake treatment, or no treatment.
Random assignment of participants to ensure the groups are equivalent.

Depending on your study topic, there are various other methods of controlling variables .

There are 4 main types of extraneous variables :

Demand characteristics : environmental cues that encourage participants to conform to researchers’ expectations.
Experimenter effects : unintentional actions by researchers that influence study outcomes.
Situational variables : environmental variables that alter participants’ behaviors.
Participant variables : any characteristic or aspect of a participant’s background that could affect study results.

An extraneous variable is any variable that you’re not investigating that can potentially affect the dependent variable of your research study.

A confounding variable is a type of extraneous variable that not only affects the dependent variable, but is also related to the independent variable.

In a factorial design, multiple independent variables are tested.

If you test two variables, each level of one independent variable is combined with each level of the other independent variable to create different conditions.

Within-subjects designs have many potential threats to internal validity , but they are also very statistically powerful .

Advantages:

Only requires small samples
Statistically powerful
Removes the effects of individual differences on the outcomes

Disadvantages:

Internal validity threats reduce the likelihood of establishing a direct relationship between variables
Time-related effects, such as growth, can influence the outcomes
Carryover effects mean that the specific order of different treatments affect the outcomes

While a between-subjects design has fewer threats to internal validity , it also requires more participants for high statistical power than a within-subjects design .

Prevents carryover effects of learning and fatigue.
Shorter study duration.
Needs larger samples for high power.
Uses more resources to recruit participants, administer sessions, cover costs, etc.
Individual differences may be an alternative explanation for results.

Yes. Between-subjects and within-subjects designs can be combined in a single study when you have two or more independent variables (a factorial design). In a mixed factorial design, one variable is altered between subjects and another is altered within subjects.

In a between-subjects design , every participant experiences only one condition, and researchers assess group differences between participants in various conditions.

In a within-subjects design , each participant experiences all conditions, and researchers test the same participants repeatedly for differences between conditions.

The word “between” means that you’re comparing different conditions between groups, while the word “within” means you’re comparing different conditions within the same group.

Random assignment is used in experiments with a between-groups or independent measures design. In this research design, there’s usually a control group and one or more experimental groups. Random assignment helps ensure that the groups are comparable.

In general, you should always use random assignment in this type of experimental design when it is ethically possible and makes sense for your study topic.

To implement random assignment , assign a unique number to every member of your study’s sample .

Then, you can use a random number generator or a lottery method to randomly assign each number to a control or experimental group. You can also do so manually, by flipping a coin or rolling a dice to randomly assign participants to groups.

Random selection, or random sampling , is a way of selecting members of a population for your study’s sample.

In contrast, random assignment is a way of sorting the sample into control and experimental groups.

Random sampling enhances the external validity or generalizability of your results, while random assignment improves the internal validity of your study.

“Controlling for a variable” means measuring extraneous variables and accounting for them statistically to remove their effects on other variables.

Researchers often model control variable data along with independent and dependent variable data in regression analyses and ANCOVAs . That way, you can isolate the control variable’s effects from the relationship between the variables of interest.

Control variables help you establish a correlational or causal relationship between variables by enhancing internal validity .

If you don’t control relevant extraneous variables , they may influence the outcomes of your study, and you may not be able to demonstrate that your results are really an effect of your independent variable .

A control variable is any variable that’s held constant in a research study. It’s not a variable of interest in the study, but it’s controlled because it could influence the outcomes.

Including mediators and moderators in your research helps you go beyond studying a simple relationship between two variables for a fuller picture of the real world. They are important to consider when studying complex correlational or causal relationships.

Mediators are part of the causal pathway of an effect, and they tell you how or why an effect takes place. Moderators usually help you judge the external validity of your study by identifying the limitations of when the relationship between variables holds.

If something is a mediating variable :

It’s caused by the independent variable .
It influences the dependent variable
When it’s taken into account, the statistical correlation between the independent and dependent variables is higher than when it isn’t considered.

A confounder is a third variable that affects variables of interest and makes them seem related when they are not. In contrast, a mediator is the mechanism of a relationship between two variables: it explains the process by which they are related.

A mediator variable explains the process through which two variables are related, while a moderator variable affects the strength and direction of that relationship.

There are three key steps in systematic sampling :

Define and list your population , ensuring that it is not ordered in a cyclical or periodic order.
Decide on your sample size and calculate your interval, k , by dividing your population by your target sample size.
Choose every k th member of the population as your sample.

Systematic sampling is a probability sampling method where researchers select members of the population at a regular interval – for example, by selecting every 15th person on a list of the population. If the population is in a random order, this can imitate the benefits of simple random sampling .

Yes, you can create a stratified sample using multiple characteristics, but you must ensure that every participant in your study belongs to one and only one subgroup. In this case, you multiply the numbers of subgroups for each characteristic to get the total number of groups.

For example, if you were stratifying by location with three subgroups (urban, rural, or suburban) and marital status with five subgroups (single, divorced, widowed, married, or partnered), you would have 3 x 5 = 15 subgroups.

You should use stratified sampling when your sample can be divided into mutually exclusive and exhaustive subgroups that you believe will take on different mean values for the variable that you’re studying.

Using stratified sampling will allow you to obtain more precise (with lower variance ) statistical estimates of whatever you are trying to measure.

For example, say you want to investigate how income differs based on educational attainment, but you know that this relationship can vary based on race. Using stratified sampling, you can ensure you obtain a large enough sample from each racial group, allowing you to draw more precise conclusions.

In stratified sampling , researchers divide subjects into subgroups called strata based on characteristics that they share (e.g., race, gender, educational attainment).

Once divided, each subgroup is randomly sampled using another probability sampling method.

Cluster sampling is more time- and cost-efficient than other probability sampling methods , particularly when it comes to large samples spread across a wide geographical area.

However, it provides less statistical certainty than other methods, such as simple random sampling , because it is difficult to ensure that your clusters properly represent the population as a whole.

There are three types of cluster sampling : single-stage, double-stage and multi-stage clustering. In all three types, you first divide the population into clusters, then randomly select clusters for use in your sample.

In single-stage sampling , you collect data from every unit within the selected clusters.
In double-stage sampling , you select a random sample of units from within the clusters.
In multi-stage sampling , you repeat the procedure of randomly sampling elements from within the clusters until you have reached a manageable sample.

Cluster sampling is a probability sampling method in which you divide a population into clusters, such as districts or schools, and then randomly select some of these clusters as your sample.

The clusters should ideally each be mini-representations of the population as a whole.

If properly implemented, simple random sampling is usually the best sampling method for ensuring both internal and external validity . However, it can sometimes be impractical and expensive to implement, depending on the size of the population to be studied,

If you have a list of every member of the population and the ability to reach whichever members are selected, you can use simple random sampling.

The American Community Survey is an example of simple random sampling . In order to collect detailed data on the population of the US, the Census Bureau officials randomly select 3.5 million households per year and use a variety of methods to convince them to fill out the survey.

Simple random sampling is a type of probability sampling in which the researcher randomly selects a subset of participants from a population . Each member of the population has an equal chance of being selected. Data is then collected from as large a percentage as possible of this random subset.

Quasi-experimental design is most useful in situations where it would be unethical or impractical to run a true experiment .

Quasi-experiments have lower internal validity than true experiments, but they often have higher external validity as they can use real-world interventions instead of artificial laboratory settings.

A quasi-experiment is a type of research design that attempts to establish a cause-and-effect relationship. The main difference with a true experiment is that the groups are not randomly assigned.

Blinding is important to reduce research bias (e.g., observer bias , demand characteristics ) and ensure a study’s internal validity .

If participants know whether they are in a control or treatment group , they may adjust their behavior in ways that affect the outcome that researchers are trying to measure. If the people administering the treatment are aware of group assignment, they may treat participants differently and thus directly or indirectly influence the final results.

In a single-blind study , only the participants are blinded.
In a double-blind study , both participants and experimenters are blinded.
In a triple-blind study , the assignment is hidden not only from participants and experimenters, but also from the researchers analyzing the data.

Blinding means hiding who is assigned to the treatment group and who is assigned to the control group in an experiment .

A true experiment (a.k.a. a controlled experiment) always includes at least one control group that doesn’t receive the experimental treatment.

However, some experiments use a within-subjects design to test treatments without a control group. In these designs, you usually compare one group’s outcomes before and after a treatment (instead of comparing outcomes between different groups).

For strong internal validity , it’s usually best to include a control group if possible. Without a control group, it’s harder to be certain that the outcome was caused by the experimental treatment and not by other variables.

An experimental group, also known as a treatment group, receives the treatment whose effect researchers wish to study, whereas a control group does not. They should be identical in all other ways.

Individual Likert-type questions are generally considered ordinal data , because the items have clear rank order, but don’t have an even distribution.

Overall Likert scale scores are sometimes treated as interval data. These scores are considered to have directionality and even spacing between them.

The type of data determines what statistical tests you should use to analyze your data.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviors. It is made up of 4 or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with 5 or 7 possible responses, to capture their degree of agreement.

In scientific research, concepts are the abstract ideas or phenomena that are being studied (e.g., educational achievement). Variables are properties or characteristics of the concept (e.g., performance at school), while indicators are ways of measuring or quantifying variables (e.g., yearly grade reports).

The process of turning abstract concepts into measurable variables and indicators is called operationalization .

There are various approaches to qualitative data analysis , but they all share five steps in common:

Prepare and organize your data.
Review and explore your data.
Develop a data coding system.
Assign codes to the data.
Identify recurring themes.

The specifics of each step depend on the focus of the analysis. Some common approaches include textual analysis , thematic analysis , and discourse analysis .

There are five common approaches to qualitative research :

Grounded theory involves collecting data in order to develop new theories.
Ethnography involves immersing yourself in a group or organization to understand its culture.
Narrative research involves interpreting stories to understand how people make sense of their experiences and perceptions.
Phenomenological research involves investigating phenomena through people’s lived experiences.
Action research links theory and practice in several cycles to drive innovative changes.

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is used by scientists to test specific predictions, called hypotheses , by calculating how likely it is that a pattern or relationship between variables could have arisen by chance.

Operationalization means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioral avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalize the variables that you want to measure.

When conducting research, collecting original data has significant advantages:

You can tailor data collection to your specific research aims (e.g. understanding the needs of your consumers or user testing your website)
You can control and standardize the process for high reliability and validity (e.g. choosing appropriate measurements and sampling methods )

However, there are also some drawbacks: data collection can be time-consuming, labor-intensive and expensive. In some cases, it’s more efficient to use secondary data that has already been collected by someone else, but the data might be less reliable.

Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organizations.

There are several methods you can use to decrease the impact of confounding variables on your research: restriction, matching, statistical control and randomization.

In restriction , you restrict your sample by only including certain subjects that have the same values of potential confounding variables.

In matching , you match each of the subjects in your treatment group with a counterpart in the comparison group. The matched subjects have the same values on any potential confounding variables, and only differ in the independent variable .

In statistical control , you include potential confounders as variables in your regression .

In randomization , you randomly assign the treatment (or independent variable) in your study to a sufficiently large number of subjects, which allows you to control for all potential confounding variables.

A confounding variable is closely related to both the independent and dependent variables in a study. An independent variable represents the supposed cause , while the dependent variable is the supposed effect . A confounding variable is a third variable that influences both the independent and dependent variables.

Failing to account for confounding variables can cause you to wrongly estimate the relationship between your independent and dependent variables.

To ensure the internal validity of your research, you must consider the impact of confounding variables. If you fail to account for them, you might over- or underestimate the causal relationship between your independent and dependent variables , or even find a causal relationship where none exists.

Yes, but including more than one of either type requires multiple research questions .

For example, if you are interested in the effect of a diet on health, you can use multiple measures of health: blood sugar, blood pressure, weight, pulse, and many more. Each of these is its own dependent variable with its own research question.

You could also choose to look at the effect of exercise levels as well as diet, or even the additional effect of the two combined. Each of these is a separate independent variable .

To ensure the internal validity of an experiment , you should only change one independent variable at a time.

No. The value of a dependent variable depends on an independent variable, so a variable cannot be both independent and dependent at the same time. It must be either the cause or the effect, not both!

You want to find out how blood sugar levels are affected by drinking diet soda and regular soda, so you conduct an experiment .

The type of soda – diet or regular – is the independent variable .
The level of blood sugar that you measure is the dependent variable – it changes depending on the type of soda.

Determining cause and effect is one of the most important parts of scientific research. It’s essential to know which is the cause – the independent variable – and which is the effect – the dependent variable.

In non-probability sampling , the sample is selected based on non-random criteria, and not every member of the population has a chance of being included.

Common non-probability sampling methods include convenience sampling , voluntary response sampling, purposive sampling , snowball sampling, and quota sampling .

Probability sampling means that every member of the target population has a known chance of being included in the sample.

Probability sampling methods include simple random sampling , systematic sampling , stratified sampling , and cluster sampling .

Using careful research design and sampling procedures can help you avoid sampling bias . Oversampling can be used to correct undercoverage bias .

Some common types of sampling bias include self-selection bias , nonresponse bias , undercoverage bias , survivorship bias , pre-screening or advertising bias, and healthy user bias.

Sampling bias is a threat to external validity – it limits the generalizability of your findings to a broader group of people.

A sampling error is the difference between a population parameter and a sample statistic .

A statistic refers to measures about the sample , while a parameter refers to measures about the population .

Populations are used when a research question requires data from every member of the population. This is usually only feasible when the population is small and easily accessible.

Samples are used to make inferences about populations . Samples are easier to collect data from because they are practical, cost-effective, convenient, and manageable.

There are seven threats to external validity : selection bias , history, experimenter effect, Hawthorne effect , testing effect, aptitude-treatment and situation effect.

The two types of external validity are population validity (whether you can generalize to other groups of people) and ecological validity (whether you can generalize to other situations and settings).

The external validity of a study is the extent to which you can generalize your findings to different groups of people, situations, and measures.

Cross-sectional studies cannot establish a cause-and-effect relationship or analyze behavior over a period of time. To investigate cause and effect, you need to do a longitudinal study or an experimental study .

Cross-sectional studies are less expensive and time-consuming than many other types of study. They can provide useful insights into a population’s characteristics and identify correlations for further research.

Sometimes only cross-sectional data is available for analysis; other times your research question may only require a cross-sectional study to answer it.

Longitudinal studies can last anywhere from weeks to decades, although they tend to be at least a year long.

The 1970 British Cohort Study , which has collected data on the lives of 17,000 Brits since their births in 1970, is one well-known example of a longitudinal study .

Longitudinal studies are better to establish the correct sequence of events, identify changes over time, and provide insight into cause-and-effect relationships, but they also tend to be more expensive and time-consuming than other types of studies.

Longitudinal studies and cross-sectional studies are two different types of research design . In a cross-sectional study you collect data from a population at a specific point in time; in a longitudinal study you repeatedly collect data from the same sample over an extended period of time.

Longitudinal study	Cross-sectional study
observations	Observations at a in time
Observes the multiple times	Observes (a “cross-section”) in the population
Follows in participants over time	Provides of society at a given point

There are eight threats to internal validity : history, maturation, instrumentation, testing, selection bias , regression to the mean, social interaction and attrition .

Internal validity is the extent to which you can be confident that a cause-and-effect relationship established in a study cannot be explained by other factors.

In mixed methods research , you use both qualitative and quantitative data collection and analysis methods to answer your research question .

The research methods you use depend on the type of data you need to answer your research question .

If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts and meanings, use qualitative methods .
If you want to analyze a large amount of readily-available data, use secondary data. If you want data specific to your purposes with control over how it is generated, collect primary data.
If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

A confounding variable , also called a confounder or confounding factor, is a third variable in a study examining a potential cause-and-effect relationship.

A confounding variable is related to both the supposed cause and the supposed effect of the study. It can be difficult to separate the true effect of the independent variable from the effect of the confounding variable.

In your research design , it’s important to identify potential confounding variables and plan how you will reduce their impact.

Discrete and continuous variables are two types of quantitative variables :

Discrete variables represent counts (e.g. the number of objects in a collection).
Continuous variables represent measurable amounts (e.g. water volume or weight).

Quantitative variables are any variables where the data represent amounts (e.g. height, weight, or age).

Categorical variables are any variables where the data represent groups. This includes rankings (e.g. finishing places in a race), classifications (e.g. brands of cereal), and binary outcomes (e.g. coin flips).

You need to know what type of variables you are working with to choose the right statistical test for your data and interpret your results .

You can think of independent and dependent variables in terms of cause and effect: an independent variable is the variable you think is the cause , while a dependent variable is the effect .

In an experiment, you manipulate the independent variable and measure the outcome in the dependent variable. For example, in an experiment about the effect of nutrients on crop growth:

The independent variable is the amount of nutrients added to the crop field.
The dependent variable is the biomass of the crops at harvest time.

Defining your variables, and deciding how you will manipulate and measure them, is an important part of experimental design .

Experimental design means planning a set of procedures to investigate a relationship between variables . To design a controlled experiment, you need:

A testable hypothesis
At least one independent variable that can be precisely manipulated
At least one dependent variable that can be precisely measured

When designing the experiment, you decide:

How you will manipulate the variable(s)
How you will control for any potential confounding variables
How many subjects or samples will be included in the study
How subjects will be assigned to treatment levels

Experimental design is essential to the internal and external validity of your experiment.

I nternal validity is the degree of confidence that the causal relationship you are testing is not influenced by other factors or variables .

External validity is the extent to which your results can be generalized to other contexts.

The validity of your experiment depends on your experimental design .

Reliability and validity are both about how well a method measures something:

Reliability refers to the consistency of a measure (whether the results can be reproduced under the same conditions).
Validity refers to the accuracy of a measure (whether the results really do represent what they are supposed to measure).

If you are doing experimental research, you also have to consider the internal and external validity of your experiment.

A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

In statistics, sampling allows you to test a hypothesis about the characteristics of a population.

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.

Methodology refers to the overarching strategy and rationale of your research project . It involves studying the methods used in your field and the theories or principles behind them, in order to develop an approach that matches your objectives.

Methods are the specific tools and procedures you use to collect and analyze data (for example, experiments, surveys , and statistical tests ).

In shorter scientific papers, where the aim is to report the findings of a specific study, you might simply describe what you did in a methods section .

In a longer or more complex research project, such as a thesis or dissertation , you will probably include a methodology section , where you explain your approach to answering the research questions and cite relevant sources to support your choice of methods.

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Study Design 101

Helpful formulas
Finding specific study types
Randomized Controlled Trial
Meta- Analysis
Systematic Review
Practice Guideline
Cohort Study
Case Control Study
Case Reports

A study design that randomly assigns participants into an experimental group or a control group. As the study is conducted, the only expected difference between the control and experimental groups in a randomized controlled trial (RCT) is the outcome variable being studied.

Good randomization will "wash out" any population bias
Easier to blind/mask than observational studies
Results can be analyzed with well known statistical tools
Populations of participating individuals are clearly identified

Disadvantages

Expensive in terms of time and money
Volunteer biases: the population that participates may not be representative of the whole
Loss to follow-up attributed to treatment

Design pitfalls to look out for

An RCT should be a study of one population only.

Was the randomization actually "random", or are there really two populations being studied?

The variables being studied should be the only variables between the experimental group and the control group.

Are there any confounding variables between the groups?

Fictitious Example

To determine how a new type of short wave UVA-blocking sunscreen affects the general health of skin in comparison to a regular long wave UVA-blocking sunscreen, 40 trial participants were randomly separated into equal groups of 20: an experimental group and a control group. All participants' skin health was then initially evaluated. The experimental group wore the short wave UVA-blocking sunscreen daily, and the control group wore the long wave UVA-blocking sunscreen daily.

After one year, the general health of the skin was measured in both groups and statistically analyzed. In the control group, wearing long wave UVA-blocking sunscreen daily led to improvements in general skin health for 60% of the participants. In the experimental group, wearing short wave UVA-blocking sunscreen daily led to improvements in general skin health for 75% of the participants.

Real-life Examples

van Der Horst, N., Smits, D., Petersen, J., Goedhart, E., & Backx, F. (2015). The preventive effect of the nordic hamstring exercise on hamstring injuries in amateur soccer players: a randomized controlled trial. The American Journal of Sports Medicine, 43 (6), 1316-1323. https://doi.org/10.1177/0363546515574057

This article reports on the research investigating whether the Nordic Hamstring Exercise is effective in preventing both the incidence and severity of hamstring injuries in male amateur soccer players. Over the course of a year, there was a statistically significant reduction in the incidence of hamstring injuries in players performing the NHE, but for those injured, there was no difference in severity of injury. There was also a high level of compliance in performing the NHE in that group of players.

Natour, J., Cazotti, L., Ribeiro, L., Baptista, A., & Jones, A. (2015). Pilates improves pain, function and quality of life in patients with chronic low back pain: a randomized controlled trial. Clinical Rehabilitation, 29 (1), 59-68. https://doi.org/10.1177/0269215514538981

This study assessed the effect of adding pilates to a treatment regimen of NSAID use for individuals with chronic low back pain. Individuals who included the pilates method in their therapy took fewer NSAIDs and experienced statistically significant improvements in pain, function, and quality of life.

Related Formulas

Relative Risk

Related Terms

Blinding/Masking

When the groups that have been randomly selected from a population do not know whether they are in the control group or the experimental group.

Being able to show that an independent variable directly causes the dependent variable. This is generally very difficult to demonstrate in most study designs.

Confounding Variables

Variables that cause/prevent an outcome from occurring outside of or along with the variable being studied. These variables render it difficult or impossible to distinguish the relationship between the variable and outcome being studied).

Correlation

A relationship between two variables, but not necessarily a causation relationship.

Double Blinding/Masking

When the researchers conducting a blinded study do not know which participants are in the control group of the experimental group.

Null Hypothesis

That the relationship between the independent and dependent variables the researchers believe they will prove through conducting a study does not exist. To "reject the null hypothesis" is to say that there is a relationship between the variables.

Population/Cohort

A group that shares the same characteristics among its members (population).

Population Bias/Volunteer Bias

A sample may be skewed by those who are selected or self-selected into a study. If only certain portions of a population are considered in the selection process, the results of a study may have poor validity.

Randomization

Any of a number of mechanisms used to assign participants into different groups with the expectation that these groups will not differ in any significant way other than treatment and outcome.

Research (alternative) Hypothesis

The relationship between the independent and dependent variables that researchers believe they will prove through conducting a study.

Sensitivity

The relationship between what is considered a symptom of an outcome and the outcome itself; or the percent chance of not getting a false positive (see formulas).

Specificity

The relationship between not having a symptom of an outcome and not having the outcome itself; or the percent chance of not getting a false negative (see formulas).

Type 1 error

Rejecting a null hypothesis when it is in fact true. This is also known as an error of commission.

Type 2 error

The failure to reject a null hypothesis when it is in fact false. This is also known as an error of omission.

Now test yourself!

1. Having a volunteer bias in the population group is a good thing because it means the study participants are eager and make the study even stronger.

a) True b) False

2. Why is randomization important to assignment in an RCT?

a) It enables blinding/masking b) So causation may be extrapolated from results c) It balances out individual characteristics between groups. d) a and c e) b and c

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What Is Random Assignment in Psychology?

Categories Research Methods

Random assignment means that every participant has the same chance of being chosen for the experimental or control group. It involves using procedures that rely on chance to assign participants to groups. Doing this means that every participant in a study has an equal opportunity to be assigned to any group.

For example, in a psychology experiment, participants might be assigned to either a control or experimental group. Some experiments might only have one experimental group, while others may have several treatment variations.

Using random assignment means that each participant has the same chance of being assigned to any of these groups.

Table of Contents

How to Use Random Assignment

So what type of procedures might psychologists utilize for random assignment? Strategies can include:

Flipping a coin
Assigning random numbers
Rolling dice
Drawing names out of a hat

How Does Random Assignment Work?

A psychology experiment aims to determine if changes in one variable lead to changes in another variable. Researchers will first begin by coming up with a hypothesis. Once researchers have an idea of what they think they might find in a population, they will come up with an experimental design and then recruit participants for their study.

Once they have a pool of participants representative of the population they are interested in looking at, they will randomly assign the participants to their groups.

Control group : Some participants will end up in the control group, which serves as a baseline and does not receive the independent variables.
Experimental group : Other participants will end up in the experimental groups that receive some form of the independent variables.

By using random assignment, the researchers make it more likely that the groups are equal at the start of the experiment. Since the groups are the same on other variables, it can be assumed that any changes that occur are the result of varying the independent variables.

After a treatment has been administered, the researchers will then collect data in order to determine if the independent variable had any impact on the dependent variable.

Random Assignment vs. Random Selection

It is important to remember that random assignment is not the same thing as random selection , also known as random sampling.

Random selection instead involves how people are chosen to be in a study. Using random selection, every member of a population stands an equal chance of being chosen for a study or experiment.

So random sampling affects how participants are chosen for a study, while random assignment affects how participants are then assigned to groups.

Examples of Random Assignment

Imagine that a psychology researcher is conducting an experiment to determine if getting adequate sleep the night before an exam results in better test scores.

Forming a Hypothesis

They hypothesize that participants who get 8 hours of sleep will do better on a math exam than participants who only get 4 hours of sleep.

Obtaining Participants

The researcher starts by obtaining a pool of participants. They find 100 participants from a local university. Half of the participants are female, and half are male.

Randomly Assign Participants to Groups

The researcher then assigns random numbers to each participant and uses a random number generator to randomly assign each number to either the 4-hour or 8-hour sleep groups.

Conduct the Experiment

Those in the 8-hour sleep group agree to sleep for 8 hours that night, while those in the 4-hour group agree to wake up after only 4 hours. The following day, all of the participants meet in a classroom.

Collect and Analyze Data

Everyone takes the same math test. The test scores are then compared to see if the amount of sleep the night before had any impact on test scores.

Why Is Random Assignment Important in Psychology Research?

Random assignment is important in psychology research because it helps improve a study’s internal validity. This means that the researchers are sure that the study demonstrates a cause-and-effect relationship between an independent and dependent variable.

Random assignment improves the internal validity by minimizing the risk that there are systematic differences in the participants who are in each group.

Key Points to Remember About Random Assignment

Random assignment in psychology involves each participant having an equal chance of being chosen for any of the groups, including the control and experimental groups.
It helps control for potential confounding variables, reducing the likelihood of pre-existing differences between groups.
This method enhances the internal validity of experiments, allowing researchers to draw more reliable conclusions about cause-and-effect relationships.
Random assignment is crucial for creating comparable groups and increasing the scientific rigor of psychological studies.

Chapter 6: Experimental Research

6.2 experimental design, learning objectives.

Explain the difference between between-subjects and within-subjects experiments, list some of the pros and cons of each approach, and decide which approach to use to answer a particular research question.
Define random assignment, distinguish it from random sampling, explain its purpose in experimental research, and use some simple strategies to implement it.
Define what a control condition is, explain its purpose in research on treatment effectiveness, and describe some alternative types of control conditions.
Define several types of carryover effect, give examples of each, and explain how counterbalancing helps to deal with them.

In this section, we look at some different ways to design an experiment. The primary distinction we will make is between approaches in which each participant experiences one level of the independent variable and approaches in which each participant experiences all levels of the independent variable. The former are called between-subjects experiments and the latter are called within-subjects experiments.

Between-Subjects Experiments

In a between-subjects experiment , each participant is tested in only one condition. For example, a researcher with a sample of 100 college students might assign half of them to write about a traumatic event and the other half write about a neutral event. Or a researcher with a sample of 60 people with severe agoraphobia (fear of open spaces) might assign 20 of them to receive each of three different treatments for that disorder. It is essential in a between-subjects experiment that the researcher assign participants to conditions so that the different groups are, on average, highly similar to each other. Those in a trauma condition and a neutral condition, for example, should include a similar proportion of men and women, and they should have similar average intelligence quotients (IQs), similar average levels of motivation, similar average numbers of health problems, and so on. This is a matter of controlling these extraneous participant variables across conditions so that they do not become confounding variables.

Random Assignment

The primary way that researchers accomplish this kind of control of extraneous variables across conditions is called random assignment , which means using a random process to decide which participants are tested in which conditions. Do not confuse random assignment with random sampling. Random sampling is a method for selecting a sample from a population, and it is rarely used in psychological research. Random assignment is a method for assigning participants in a sample to the different conditions, and it is an important element of all experimental research in psychology and other fields too.

In its strictest sense, random assignment should meet two criteria. One is that each participant has an equal chance of being assigned to each condition (e.g., a 50% chance of being assigned to each of two conditions). The second is that each participant is assigned to a condition independently of other participants. Thus one way to assign participants to two conditions would be to flip a coin for each one. If the coin lands heads, the participant is assigned to Condition A, and if it lands tails, the participant is assigned to Condition B. For three conditions, one could use a computer to generate a random integer from 1 to 3 for each participant. If the integer is 1, the participant is assigned to Condition A; if it is 2, the participant is assigned to Condition B; and if it is 3, the participant is assigned to Condition C. In practice, a full sequence of conditions—one for each participant expected to be in the experiment—is usually created ahead of time, and each new participant is assigned to the next condition in the sequence as he or she is tested. When the procedure is computerized, the computer program often handles the random assignment.

One problem with coin flipping and other strict procedures for random assignment is that they are likely to result in unequal sample sizes in the different conditions. Unequal sample sizes are generally not a serious problem, and you should never throw away data you have already collected to achieve equal sample sizes. However, for a fixed number of participants, it is statistically most efficient to divide them into equal-sized groups. It is standard practice, therefore, to use a kind of modified random assignment that keeps the number of participants in each group as similar as possible. One approach is block randomization . In block randomization, all the conditions occur once in the sequence before any of them is repeated. Then they all occur again before any of them is repeated again. Within each of these “blocks,” the conditions occur in a random order. Again, the sequence of conditions is usually generated before any participants are tested, and each new participant is assigned to the next condition in the sequence. Table 6.2 “Block Randomization Sequence for Assigning Nine Participants to Three Conditions” shows such a sequence for assigning nine participants to three conditions. The Research Randomizer website ( http://www.randomizer.org ) will generate block randomization sequences for any number of participants and conditions. Again, when the procedure is computerized, the computer program often handles the block randomization.

Table 6.2 Block Randomization Sequence for Assigning Nine Participants to Three Conditions

Participant	Condition



4	B
5	C
6	A

Random assignment is not guaranteed to control all extraneous variables across conditions. It is always possible that just by chance, the participants in one condition might turn out to be substantially older, less tired, more motivated, or less depressed on average than the participants in another condition. However, there are some reasons that this is not a major concern. One is that random assignment works better than one might expect, especially for large samples. Another is that the inferential statistics that researchers use to decide whether a difference between groups reflects a difference in the population takes the “fallibility” of random assignment into account. Yet another reason is that even if random assignment does result in a confounding variable and therefore produces misleading results, this is likely to be detected when the experiment is replicated. The upshot is that random assignment to conditions—although not infallible in terms of controlling extraneous variables—is always considered a strength of a research design.

Treatment and Control Conditions

Between-subjects experiments are often used to determine whether a treatment works. In psychological research, a treatment is any intervention meant to change people’s behavior for the better. This includes psychotherapies and medical treatments for psychological disorders but also interventions designed to improve learning, promote conservation, reduce prejudice, and so on. To determine whether a treatment works, participants are randomly assigned to either a treatment condition , in which they receive the treatment, or a control condition , in which they do not receive the treatment. If participants in the treatment condition end up better off than participants in the control condition—for example, they are less depressed, learn faster, conserve more, express less prejudice—then the researcher can conclude that the treatment works. In research on the effectiveness of psychotherapies and medical treatments, this type of experiment is often called a randomized clinical trial .

There are different types of control conditions. In a no-treatment control condition , participants receive no treatment whatsoever. One problem with this approach, however, is the existence of placebo effects. A placebo is a simulated treatment that lacks any active ingredient or element that should make it effective, and a placebo effect is a positive effect of such a treatment. Many folk remedies that seem to work—such as eating chicken soup for a cold or placing soap under the bedsheets to stop nighttime leg cramps—are probably nothing more than placebos. Although placebo effects are not well understood, they are probably driven primarily by people’s expectations that they will improve. Having the expectation to improve can result in reduced stress, anxiety, and depression, which can alter perceptions and even improve immune system functioning (Price, Finniss, & Benedetti, 2008).

Placebo effects are interesting in their own right (see Note 6.28 “The Powerful Placebo” ), but they also pose a serious problem for researchers who want to determine whether a treatment works. Figure 6.2 “Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions” shows some hypothetical results in which participants in a treatment condition improved more on average than participants in a no-treatment control condition. If these conditions (the two leftmost bars in Figure 6.2 “Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions” ) were the only conditions in this experiment, however, one could not conclude that the treatment worked. It could be instead that participants in the treatment group improved more because they expected to improve, while those in the no-treatment control condition did not.

Figure 6.2 Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions

Fortunately, there are several solutions to this problem. One is to include a placebo control condition , in which participants receive a placebo that looks much like the treatment but lacks the active ingredient or element thought to be responsible for the treatment’s effectiveness. When participants in a treatment condition take a pill, for example, then those in a placebo control condition would take an identical-looking pill that lacks the active ingredient in the treatment (a “sugar pill”). In research on psychotherapy effectiveness, the placebo might involve going to a psychotherapist and talking in an unstructured way about one’s problems. The idea is that if participants in both the treatment and the placebo control groups expect to improve, then any improvement in the treatment group over and above that in the placebo control group must have been caused by the treatment and not by participants’ expectations. This is what is shown by a comparison of the two outer bars in Figure 6.2 “Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions” .

Of course, the principle of informed consent requires that participants be told that they will be assigned to either a treatment or a placebo control condition—even though they cannot be told which until the experiment ends. In many cases the participants who had been in the control condition are then offered an opportunity to have the real treatment. An alternative approach is to use a waitlist control condition , in which participants are told that they will receive the treatment but must wait until the participants in the treatment condition have already received it. This allows researchers to compare participants who have received the treatment with participants who are not currently receiving it but who still expect to improve (eventually). A final solution to the problem of placebo effects is to leave out the control condition completely and compare any new treatment with the best available alternative treatment. For example, a new treatment for simple phobia could be compared with standard exposure therapy. Because participants in both conditions receive a treatment, their expectations about improvement should be similar. This approach also makes sense because once there is an effective treatment, the interesting question about a new treatment is not simply “Does it work?” but “Does it work better than what is already available?”

The Powerful Placebo

Many people are not surprised that placebos can have a positive effect on disorders that seem fundamentally psychological, including depression, anxiety, and insomnia. However, placebos can also have a positive effect on disorders that most people think of as fundamentally physiological. These include asthma, ulcers, and warts (Shapiro & Shapiro, 1999). There is even evidence that placebo surgery—also called “sham surgery”—can be as effective as actual surgery.

Medical researcher J. Bruce Moseley and his colleagues conducted a study on the effectiveness of two arthroscopic surgery procedures for osteoarthritis of the knee (Moseley et al., 2002). The control participants in this study were prepped for surgery, received a tranquilizer, and even received three small incisions in their knees. But they did not receive the actual arthroscopic surgical procedure. The surprising result was that all participants improved in terms of both knee pain and function, and the sham surgery group improved just as much as the treatment groups. According to the researchers, “This study provides strong evidence that arthroscopic lavage with or without débridement [the surgical procedures used] is not better than and appears to be equivalent to a placebo procedure in improving knee pain and self-reported function” (p. 85).

Research has shown that patients with osteoarthritis of the knee who receive a “sham surgery” experience reductions in pain and improvement in knee function similar to those of patients who receive a real surgery.

Army Medicine – Surgery – CC BY 2.0.

Within-Subjects Experiments

In a within-subjects experiment , each participant is tested under all conditions. Consider an experiment on the effect of a defendant’s physical attractiveness on judgments of his guilt. Again, in a between-subjects experiment, one group of participants would be shown an attractive defendant and asked to judge his guilt, and another group of participants would be shown an unattractive defendant and asked to judge his guilt. In a within-subjects experiment, however, the same group of participants would judge the guilt of both an attractive and an unattractive defendant.

The primary advantage of this approach is that it provides maximum control of extraneous participant variables. Participants in all conditions have the same mean IQ, same socioeconomic status, same number of siblings, and so on—because they are the very same people. Within-subjects experiments also make it possible to use statistical procedures that remove the effect of these extraneous participant variables on the dependent variable and therefore make the data less “noisy” and the effect of the independent variable easier to detect. We will look more closely at this idea later in the book.

Carryover Effects and Counterbalancing

The primary disadvantage of within-subjects designs is that they can result in carryover effects. A carryover effect is an effect of being tested in one condition on participants’ behavior in later conditions. One type of carryover effect is a practice effect , where participants perform a task better in later conditions because they have had a chance to practice it. Another type is a fatigue effect , where participants perform a task worse in later conditions because they become tired or bored. Being tested in one condition can also change how participants perceive stimuli or interpret their task in later conditions. This is called a context effect . For example, an average-looking defendant might be judged more harshly when participants have just judged an attractive defendant than when they have just judged an unattractive defendant. Within-subjects experiments also make it easier for participants to guess the hypothesis. For example, a participant who is asked to judge the guilt of an attractive defendant and then is asked to judge the guilt of an unattractive defendant is likely to guess that the hypothesis is that defendant attractiveness affects judgments of guilt. This could lead the participant to judge the unattractive defendant more harshly because he thinks this is what he is expected to do. Or it could make participants judge the two defendants similarly in an effort to be “fair.”

Carryover effects can be interesting in their own right. (Does the attractiveness of one person depend on the attractiveness of other people that we have seen recently?) But when they are not the focus of the research, carryover effects can be problematic. Imagine, for example, that participants judge the guilt of an attractive defendant and then judge the guilt of an unattractive defendant. If they judge the unattractive defendant more harshly, this might be because of his unattractiveness. But it could be instead that they judge him more harshly because they are becoming bored or tired. In other words, the order of the conditions is a confounding variable. The attractive condition is always the first condition and the unattractive condition the second. Thus any difference between the conditions in terms of the dependent variable could be caused by the order of the conditions and not the independent variable itself.

There is a solution to the problem of order effects, however, that can be used in many situations. It is counterbalancing , which means testing different participants in different orders. For example, some participants would be tested in the attractive defendant condition followed by the unattractive defendant condition, and others would be tested in the unattractive condition followed by the attractive condition. With three conditions, there would be six different orders (ABC, ACB, BAC, BCA, CAB, and CBA), so some participants would be tested in each of the six orders. With counterbalancing, participants are assigned to orders randomly, using the techniques we have already discussed. Thus random assignment plays an important role in within-subjects designs just as in between-subjects designs. Here, instead of randomly assigning to conditions, they are randomly assigned to different orders of conditions. In fact, it can safely be said that if a study does not involve random assignment in one form or another, it is not an experiment.

There are two ways to think about what counterbalancing accomplishes. One is that it controls the order of conditions so that it is no longer a confounding variable. Instead of the attractive condition always being first and the unattractive condition always being second, the attractive condition comes first for some participants and second for others. Likewise, the unattractive condition comes first for some participants and second for others. Thus any overall difference in the dependent variable between the two conditions cannot have been caused by the order of conditions. A second way to think about what counterbalancing accomplishes is that if there are carryover effects, it makes it possible to detect them. One can analyze the data separately for each order to see whether it had an effect.

When 9 Is “Larger” Than 221

Researcher Michael Birnbaum has argued that the lack of context provided by between-subjects designs is often a bigger problem than the context effects created by within-subjects designs. To demonstrate this, he asked one group of participants to rate how large the number 9 was on a 1-to-10 rating scale and another group to rate how large the number 221 was on the same 1-to-10 rating scale (Birnbaum, 1999). Participants in this between-subjects design gave the number 9 a mean rating of 5.13 and the number 221 a mean rating of 3.10. In other words, they rated 9 as larger than 221! According to Birnbaum, this is because participants spontaneously compared 9 with other one-digit numbers (in which case it is relatively large) and compared 221 with other three-digit numbers (in which case it is relatively small).

Simultaneous Within-Subjects Designs

So far, we have discussed an approach to within-subjects designs in which participants are tested in one condition at a time. There is another approach, however, that is often used when participants make multiple responses in each condition. Imagine, for example, that participants judge the guilt of 10 attractive defendants and 10 unattractive defendants. Instead of having people make judgments about all 10 defendants of one type followed by all 10 defendants of the other type, the researcher could present all 20 defendants in a sequence that mixed the two types. The researcher could then compute each participant’s mean rating for each type of defendant. Or imagine an experiment designed to see whether people with social anxiety disorder remember negative adjectives (e.g., “stupid,” “incompetent”) better than positive ones (e.g., “happy,” “productive”). The researcher could have participants study a single list that includes both kinds of words and then have them try to recall as many words as possible. The researcher could then count the number of each type of word that was recalled. There are many ways to determine the order in which the stimuli are presented, but one common way is to generate a different random order for each participant.

Between-Subjects or Within-Subjects?

Almost every experiment can be conducted using either a between-subjects design or a within-subjects design. This means that researchers must choose between the two approaches based on their relative merits for the particular situation.

Between-subjects experiments have the advantage of being conceptually simpler and requiring less testing time per participant. They also avoid carryover effects without the need for counterbalancing. Within-subjects experiments have the advantage of controlling extraneous participant variables, which generally reduces noise in the data and makes it easier to detect a relationship between the independent and dependent variables.

A good rule of thumb, then, is that if it is possible to conduct a within-subjects experiment (with proper counterbalancing) in the time that is available per participant—and you have no serious concerns about carryover effects—this is probably the best option. If a within-subjects design would be difficult or impossible to carry out, then you should consider a between-subjects design instead. For example, if you were testing participants in a doctor’s waiting room or shoppers in line at a grocery store, you might not have enough time to test each participant in all conditions and therefore would opt for a between-subjects design. Or imagine you were trying to reduce people’s level of prejudice by having them interact with someone of another race. A within-subjects design with counterbalancing would require testing some participants in the treatment condition first and then in a control condition. But if the treatment works and reduces people’s level of prejudice, then they would no longer be suitable for testing in the control condition. This is true for many designs that involve a treatment meant to produce long-term change in participants’ behavior (e.g., studies testing the effectiveness of psychotherapy). Clearly, a between-subjects design would be necessary here.

Remember also that using one type of design does not preclude using the other type in a different study. There is no reason that a researcher could not use both a between-subjects design and a within-subjects design to answer the same research question. In fact, professional researchers often do exactly this.

Key Takeaways

Experiments can be conducted using either between-subjects or within-subjects designs. Deciding which to use in a particular situation requires careful consideration of the pros and cons of each approach.
Random assignment to conditions in between-subjects experiments or to orders of conditions in within-subjects experiments is a fundamental element of experimental research. Its purpose is to control extraneous variables so that they do not become confounding variables.
Experimental research on the effectiveness of a treatment requires both a treatment condition and a control condition, which can be a no-treatment control condition, a placebo control condition, or a waitlist control condition. Experimental treatments can also be compared with the best available alternative.

Discussion: For each of the following topics, list the pros and cons of a between-subjects and within-subjects design and decide which would be better.

You want to test the relative effectiveness of two training programs for running a marathon.
Using photographs of people as stimuli, you want to see if smiling people are perceived as more intelligent than people who are not smiling.
In a field experiment, you want to see if the way a panhandler is dressed (neatly vs. sloppily) affects whether or not passersby give him any money.
You want to see if concrete nouns (e.g., dog ) are recalled better than abstract nouns (e.g., truth ).
Discussion: Imagine that an experiment shows that participants who receive psychodynamic therapy for a dog phobia improve more than participants in a no-treatment control group. Explain a fundamental problem with this research design and at least two ways that it might be corrected.

Birnbaum, M. H. (1999). How to show that 9 > 221: Collect judgments in a between-subjects design. Psychological Methods, 4 , 243–249.

Moseley, J. B., O’Malley, K., Petersen, N. J., Menke, T. J., Brody, B. A., Kuykendall, D. H., … Wray, N. P. (2002). A controlled trial of arthroscopic surgery for osteoarthritis of the knee. The New England Journal of Medicine, 347 , 81–88.

Price, D. D., Finniss, D. G., & Benedetti, F. (2008). A comprehensive review of the placebo effect: Recent advances and current thought. Annual Review of Psychology, 59 , 565–590.

Shapiro, A. K., & Shapiro, E. (1999). The powerful placebo: From ancient priest to modern physician . Baltimore, MD: Johns Hopkins University Press.

Research Methods in Psychology. Provided by : University of Minnesota Libraries Publishing. Located at : http://open.lib.umn.edu/psychologyresearchmethods . License : CC BY-NC-SA: Attribution-NonCommercial-ShareAlike

Random Assignment

First Online: 17 May 2019

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Gideon J. Mellenbergh 2

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A substantial part of behavioral research is aimed at the testing of substantive hypotheses. In general, a hypothesis testing study investigates the causal influence of an independent variable (IV) on a dependent variable (DV) . The discussion is restricted to IVs that can be manipulated by the researcher, such as, experimental (E- ) and control (C- ) conditions. Association between IV and DV does not imply that the IV has a causal influence on the DV . The association can be spurious because it is caused by an other variable (OV). OVs that cause spurious associations come from the (1) participant, (2) research situation, and (3) reactions of the participants to the research situation. If participants select their own (E- or C- ) condition or others select a condition for them, the assignment to conditions is usually biased (e.g., males prefer the E-condition and females the C-condition), and participant variables (e.g., participants’ sex) may cause a spurious association between the IV and DV . This selection bias is a systematic error of a design. It is counteracted by random assignment of participants to conditions. Random assignment guarantees that all participant variables are related to the IV by chance, and turns systematic error into random error. Random errors decrease the precision of parameter estimates. Random error variance is reduced by including auxiliary variables into the randomized design. A randomized block design includes an auxiliary variable to divide the participants into relatively homogeneous blocks, and randomly assigns participants to the conditions per block. A covariate is an auxiliary variable that is used in the statistical analysis of the data to reduce the error variance. Cluster randomization randomly assigns clusters (e.g., classes of students) to conditions, which yields specific problems. Random assignment should not be confused with random selection. Random assignment controls for selection bias , whereas random selection makes possible to generalize study results of a sample to the population.

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15 Random Assignment Examples

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random assignment examples and definition, explained below

In research, random assignment refers to the process of randomly assigning research participants into groups (conditions) in order to minimize the influence of confounding variables or extraneous factors .

Ideally, through randomization, each research participant has an equal chance of ending up in either the control or treatment condition group.

For example, consider the following two groups under analysis. Under a model such as self-selection or snowball sampling, there may be a chance that the reds cluster themselves into one group (The reason for this would likely be that there is a confounding variable that the researchers have not controlled for):

a representation of a treatment condition showing 12 red people in the cohort

To maximize the chances that the reds will be evenly split between groups, we could employ a random assignment method, which might produce the following more balanced outcome:

a representation of a treatment condition showing 4 red people in the cohort

This process is considered a gold standard for experimental research and is generally expected of major studies that explore the effects of independent variables on dependent variables .

However, random assignment is not without its flaws – chief among them being the importance of a sufficiently sized sample which will allow for randomization to tend toward a mean (take, for example, the odds of 50/50 heads and tail after 100 coin flips being higher than 1/1 heads and tail after 2 coin flips). In fact, even in the above example where I randomized the colors, you can see that there are twice as many yellows in the treatment condition than the control condition, likely because of the low number of research participants.

Methods for Random Assignment of Participants

Randomly assigning research participants into controls is relatively easy. However, there is a range of ways to go about it, and each method has its own pros and cons.

For example, there are some strategies – like the matched-pair method – that can help you to control for confounds in interesting ways.

Here are some of the most common methods of random assignment, with explanations of when you might want to use each one:

1. Simple Random Assignment This is the most basic form of random assignment. All participants are pooled together and then divided randomly into groups using an equivalent chance process such as flipping a coin, drawing names from a hat, or using a random number generator. This method is straightforward and ensures each participant has an equal chance of being assigned to any group (Jamison, 2019; Nestor & Schutt, 2018).

2. Block Randomization In this method, the researcher divides the participants into “blocks” or batches of a pre-determined size, which is then randomized (Alferes, 2012). This technique ensures that the researcher will have evenly sized groups by the end of the randomization process. It’s especially useful in clinical trials where balanced and similar-sized groups are vital.

3. Stratified Random Assignment In stratified random assignment, the researcher categorizes the participants based on key characteristics (such as gender, age, ethnicity) before the random allocation process begins. Each stratum is then subjected to simple random assignment. This method is beneficial when the researcher aims to ensure that the groups are balanced with regard to certain characteristics or variables (Rosenberger & Lachin, 2015).

4. Cluster Random Assignment Here, pre-existing groups or clusters, such as schools, households, or communities, are randomly assigned to different conditions of a research study. It’s ideal when individual random assignment is not feasible, or when the treatment is naturally delivered at the group or community level (Blair, Coppock & Humphreys, 2023).

5. Matched-Pair Random Assignment In this method, participants are first paired based on a particular characteristic or set of characteristics that are relevant to the research study, such as age, gender, or a specific health condition. Each pair is then split randomly into different research conditions or groups. This can help control for the influence of specific variables and increase the likelihood that the groups will be comparable, thereby increasing the validity of the results (Nestor & Schutt, 2018).

Random Assignment Examples

1. Pharmaceutical Efficacy Study In this type of research, consider a scenario where a pharmaceutical company wishes to test the potency of two different versions of a medication, Medication A and Medication B. The researcher recruits a group of volunteers and randomly assigns them to receive either Medication A or Medication B. This method ensures that each participant has an equal chance of being given either option, mitigating potential bias from the investigator’s side. It’s an expectation, for example, for FDA approval pre-trials (Rosenberger & Lachin, 2015).

2. Educational Techniques Study In this approach, an educator looking to evaluate a new teaching technique may randomly assign their students into two distinct classrooms. In one classroom, the new teaching technique will be implemented, while in the other, traditional methods will be utilized. The students’ performance will then be analyzed to determine if the new teaching strategy yields better results. To ensure the class cohorts are randomly assigned, we need to make sure there is no interference from parents, administrators, or others.

3. Website Usability Test In this digital-oriented example, a web designer could be researching the most effective layout for a website. Participants would be randomly assigned to use websites with a different layout and their navigation and satisfaction would be subsequently measured. This technique helps identify which design is user-friendlier based on the measured outcomes.

4. Physical Fitness Research For an investigator looking to evaluate the effectiveness of different exercise routines for weight loss, they could randomly assign participants to either a High-Intensity Interval Training (HIIT) or an endurance-based running program. By studying the participants’ weight changes across a specified time, a conclusion can be drawn on which exercise regime produces better weight loss results.

5. Environmental Psychology Study In this illustration, imagine a psychologist wanting to understand how office settings influence employees’ productivity. He could randomly assign employees to work in one of two offices: one with windows and natural light, the other windowless. The psychologist would then measure their work output to gauge if the environmental conditions impact productivity.

6. Dietary Research Test In this case, a dietician, striving to determine the efficacy of two diets on heart health, might randomly assign participants to adhere to either a Mediterranean diet or a low-fat diet. The dietician would then track cholesterol levels, blood pressure, and other heart health indicators over a determined period to discern which diet benefits heart health the most.

7. Mental Health Study In examining the IMPACT (Improving Mood-Promoting Access to Collaborative Treatment) model, a mental health researcher could randomly assign patients to receive either standard depression treatment or the IMPACT model treatment. Here, the purpose is to cross-compare recovery rates to gauge the effectiveness of the IMPACT model against the standard treatment.

8. Marketing Research A company intending to validate the effectiveness of different marketing strategies could randomly assign customers to receive either email marketing materials or social media marketing materials. Customer response and engagement rates would then be measured to evaluate which strategy is more beneficial and drives better engagement.

9. Sleep Study Research Suppose a researcher wants to investigate the effects of different levels of screen time on sleep quality. The researcher may randomly assign participants to varying amounts of nightly screen time, then compare sleep quality metrics (such as total sleep time, sleep latency, and awakenings during the night).

10. Workplace Productivity Experiment Let’s consider an HR professional who aims to evaluate the efficacy of open office and closed office layouts on employee productivity. She could randomly assign a group of employees to work in either environment and measure metrics such as work completed, attention to detail, and number of errors made to determine which office layout promotes higher productivity.

11. Child Development Study Suppose a developmental psychologist wants to investigate the effect of different learning tools on children’s development. The psychologist could randomly assign children to use either digital learning tools or traditional physical learning tools, such as books, for a fixed period. Subsequently, their development and learning progression would be tracked to determine which tool fosters more effective learning.

12. Traffic Management Research In an urban planning study, researchers could randomly assign streets to implement either traditional stop signs or roundabouts. The researchers, over a predetermined period, could then measure accident rates, traffic flow, and average travel times to identify which traffic management method is safer and more efficient.

13. Energy Consumption Study In a research project comparing the effectiveness of various energy-saving strategies, residents could be randomly assigned to implement either energy-saving light bulbs or regular bulbs in their homes. After a specific duration, their energy consumption would be compared to evaluate which measure yields better energy conservation.

14. Product Testing Research In a consumer goods case, a company looking to launch a new dishwashing detergent could randomly assign the new product or the existing best seller to a group of consumers. By analyzing their feedback on cleaning capabilities, scent, and product usage, the company can find out if the new detergent is an improvement over the existing one Nestor & Schutt, 2018.

15. Physical Therapy Research A physical therapist might be interested in comparing the effectiveness of different treatment regimens for patients with lower back pain. They could randomly assign patients to undergo either manual therapy or exercise therapy for a set duration and later evaluate pain levels and mobility.

Random assignment is effective, but not infallible. Nevertheless, it does help us to achieve greater control over our experiments and minimize the chances that confounding variables are undermining the direct correlation between independent and dependent variables within a study. Over time, when a sufficient number of high-quality and well-designed studies are conducted, with sufficient sample sizes and sufficient generalizability, we can gain greater confidence in the causation between a treatment and its effects.

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Random Assignment in Experiments | Introduction & Examples

Random Assignment in Experiments | Introduction & Examples

Published on 6 May 2022 by Pritha Bhandari . Revised on 13 February 2023.

In experimental research, random assignment is a way of placing participants from your sample into different treatment groups using randomisation.

With simple random assignment, every member of the sample has a known or equal chance of being placed in a control group or an experimental group. Studies that use simple random assignment are also called completely randomised designs .

Random assignment is a key part of experimental design . It helps you ensure that all groups are comparable at the start of a study: any differences between them are due to random factors.

Why does random assignment matter, random sampling vs random assignment, how do you use random assignment, when is random assignment not used, frequently asked questions about random assignment.

Random assignment is an important part of control in experimental research, because it helps strengthen the internal validity of an experiment.

In experiments, researchers manipulate an independent variable to assess its effect on a dependent variable, while controlling for other variables. To do so, they often use different levels of an independent variable for different groups of participants.

This is called a between-groups or independent measures design.

You use three groups of participants that are each given a different level of the independent variable:

A control group that’s given a placebo (no dosage)
An experimental group that’s given a low dosage
A second experimental group that’s given a high dosage

Random assignment to helps you make sure that the treatment groups don’t differ in systematic or biased ways at the start of the experiment.

If you don’t use random assignment, you may not be able to rule out alternative explanations for your results.

Participants recruited from pubs are placed in the control group
Participants recruited from local community centres are placed in the low-dosage experimental group
Participants recruited from gyms are placed in the high-dosage group

With this type of assignment, it’s hard to tell whether the participant characteristics are the same across all groups at the start of the study. Gym users may tend to engage in more healthy behaviours than people who frequent pubs or community centres, and this would introduce a healthy user bias in your study.

Although random assignment helps even out baseline differences between groups, it doesn’t always make them completely equivalent. There may still be extraneous variables that differ between groups, and there will always be some group differences that arise from chance.

Most of the time, the random variation between groups is low, and, therefore, it’s acceptable for further analysis. This is especially true when you have a large sample. In general, you should always use random assignment in experiments when it is ethically possible and makes sense for your study topic.

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Random sampling and random assignment are both important concepts in research, but it’s important to understand the difference between them.

Random sampling (also called probability sampling or random selection) is a way of selecting members of a population to be included in your study. In contrast, random assignment is a way of sorting the sample participants into control and experimental groups.

While random sampling is used in many types of studies, random assignment is only used in between-subjects experimental designs.

Some studies use both random sampling and random assignment, while others use only one or the other.

Random sampling enhances the external validity or generalisability of your results, because it helps to ensure that your sample is unbiased and representative of the whole population. This allows you to make stronger statistical inferences .

You use a simple random sample to collect data. Because you have access to the whole population (all employees), you can assign all 8,000 employees a number and use a random number generator to select 300 employees. These 300 employees are your full sample.

Random assignment enhances the internal validity of the study, because it ensures that there are no systematic differences between the participants in each group. This helps you conclude that the outcomes can be attributed to the independent variable .

A control group that receives no intervention
An experimental group that has a remote team-building intervention every week for a month

You use random assignment to place participants into the control or experimental group. To do so, you take your list of participants and assign each participant a number. Again, you use a random number generator to place each participant in one of the two groups.

To use simple random assignment, you start by giving every member of the sample a unique number. Then, you can use computer programs or manual methods to randomly assign each participant to a group.

Random number generator: Use a computer program to generate random numbers from the list for each group.
Lottery method: Place all numbers individually into a hat or a bucket, and draw numbers at random for each group.
Flip a coin: When you only have two groups, for each number on the list, flip a coin to decide if they’ll be in the control or the experimental group.
Use a dice: When you have three groups, for each number on the list, roll a die to decide which of the groups they will be in. For example, assume that rolling 1 or 2 lands them in a control group; 3 or 4 in an experimental group; and 5 or 6 in a second control or experimental group.

This type of random assignment is the most powerful method of placing participants in conditions, because each individual has an equal chance of being placed in any one of your treatment groups.

Random assignment in block designs

In more complicated experimental designs, random assignment is only used after participants are grouped into blocks based on some characteristic (e.g., test score or demographic variable). These groupings mean that you need a larger sample to achieve high statistical power .

For example, a randomised block design involves placing participants into blocks based on a shared characteristic (e.g., college students vs graduates), and then using random assignment within each block to assign participants to every treatment condition. This helps you assess whether the characteristic affects the outcomes of your treatment.

In an experimental matched design , you use blocking and then match up individual participants from each block based on specific characteristics. Within each matched pair or group, you randomly assign each participant to one of the conditions in the experiment and compare their outcomes.

Sometimes, it’s not relevant or ethical to use simple random assignment, so groups are assigned in a different way.

When comparing different groups

Sometimes, differences between participants are the main focus of a study, for example, when comparing children and adults or people with and without health conditions. Participants are not randomly assigned to different groups, but instead assigned based on their characteristics.

In this type of study, the characteristic of interest (e.g., gender) is an independent variable, and the groups differ based on the different levels (e.g., men, women). All participants are tested the same way, and then their group-level outcomes are compared.

When it’s not ethically permissible

When studying unhealthy or dangerous behaviours, it’s not possible to use random assignment. For example, if you’re studying heavy drinkers and social drinkers, it’s unethical to randomly assign participants to one of the two groups and ask them to drink large amounts of alcohol for your experiment.

When you can’t assign participants to groups, you can also conduct a quasi-experimental study . In a quasi-experiment, you study the outcomes of pre-existing groups who receive treatments that you may not have any control over (e.g., heavy drinkers and social drinkers).

These groups aren’t randomly assigned, but may be considered comparable when some other variables (e.g., age or socioeconomic status) are controlled for.

In experimental research, random assignment is a way of placing participants from your sample into different groups using randomisation. With this method, every member of the sample has a known or equal chance of being placed in a control group or an experimental group.

Random selection, or random sampling , is a way of selecting members of a population for your study’s sample.

In contrast, random assignment is a way of sorting the sample into control and experimental groups.

Random sampling enhances the external validity or generalisability of your results, while random assignment improves the internal validity of your study.

In general, you should always use random assignment in this type of experimental design when it is ethically possible and makes sense for your study topic.

To implement random assignment , assign a unique number to every member of your study’s sample .

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J Athl Train
v.43(2); Mar-Apr 2008

Issues in Outcomes Research: An Overview of Randomization Techniques for Clinical Trials

Minsoo kang.

1 Middle Tennessee State University, Murfreesboro, TN

Brian G Ragan

2 University of Northern Iowa, Cedar Falls, IA

Jae-Hyeon Park

3 Korea National Sport University, Seoul, Korea

To review and describe randomization techniques used in clinical trials, including simple, block, stratified, and covariate adaptive techniques.

Background:

Clinical trials are required to establish treatment efficacy of many athletic training procedures. In the past, we have relied on evidence of questionable scientific merit to aid the determination of treatment choices. Interest in evidence-based practice is growing rapidly within the athletic training profession, placing greater emphasis on the importance of well-conducted clinical trials. One critical component of clinical trials that strengthens results is random assignment of participants to control and treatment groups. Although randomization appears to be a simple concept, issues of balancing sample sizes and controlling the influence of covariates a priori are important. Various techniques have been developed to account for these issues, including block, stratified randomization, and covariate adaptive techniques.

Advantages:

Athletic training researchers and scholarly clinicians can use the information presented in this article to better conduct and interpret the results of clinical trials. Implementing these techniques will increase the power and validity of findings of athletic medicine clinical trials, which will ultimately improve the quality of care provided.

Outcomes research is critical in the evidence-based health care environment because it addresses scientific questions concerning the efficacy of treatments. Clinical trials are considered the “gold standard” for outcomes in biomedical research. In athletic training, calls for more evidence-based medical research, specifically clinical trials, have been issued. 1 , 2

The strength of clinical trials is their superior ability to measure change over time from a treatment. Treatment differences identified from cross-sectional observational designs rather than experimental clinical trials have methodologic weaknesses, including confounding, cohort effects, and selection bias. 3 For example, using a nonrandomized trial to examine the effectiveness of prophylactic knee bracing to prevent medial collateral ligament injuries may suffer from confounders and jeopardize the results. One possible confounder is a history of knee injuries. Participants with a history of knee injuries may be more likely to wear braces than those with no such history. Participants with a history of injury are more likely to suffer additional knee injuries, unbalancing the groups and influencing the results of the study.

The primary goal of comparative clinical trials is to provide comparisons of treatments with maximum precision and validity. 4 One critical component of clinical trials is random assignment of participants into groups. Randomizing participants helps remove the effect of extraneous variables (eg, age, injury history) and minimizes bias associated with treatment assignment. Randomization is considered by most researchers to be the optimal approach for participant assignment in clinical trials because it strengthens the results and data interpretation. 4 – , 9

One potential problem with small clinical trials (n < 100) 7 is that conventional simple randomization methods, such as flipping a coin, may result in imbalanced sample size and baseline characteristics (ie, covariates) among treatment and control groups. 9 , 10 This imbalance of baseline characteristics can influence the comparison between treatment and control groups and introduce potential confounding factors. Many procedures have been proposed for random group assignment of participants in clinical trials. 11 Simple, block, stratified, and covariate adaptive randomizations are some examples. Each technique has advantages and disadvantages, which must be carefully considered before a method is selected. Our purpose is to introduce the concept and significance of randomization and to review several conventional and relatively new randomization techniques to aid in the design and implementation of valid clinical trials.

What Is Randomization?

Randomization is the process of assigning participants to treatment and control groups, assuming that each participant has an equal chance of being assigned to any group. 12 Randomization has evolved into a fundamental aspect of scientific research methodology. Demands have increased for more randomized clinical trials in many areas of biomedical research, such as athletic training. 2 , 13 In fact, in the last 2 decades, internationally recognized major medical journals, such as the Journal of the American Medical Association and the BMJ , have been increasingly interested in publishing studies reporting results from randomized controlled trials. 5

Since Fisher 14 first introduced the idea of randomization in a 1926 agricultural study, the academic community has deemed randomization an essential tool for unbiased comparisons of treatment groups. Five years after Fisher's introductory paper, the first randomized clinical trial involving tuberculosis was conducted. 15 A total of 24 participants were paired (ie, 12 comparable pairs), and by a flip of a coin, each participant within the pair was assigned to either the control or treatment group. By employing randomization, researchers offer each participant an equal chance of being assigned to groups, which makes the groups comparable on the dependent variable by eliminating potential bias. Indeed, randomization of treatments in clinical trials is the only means of avoiding systematic characteristic bias of participants assigned to different treatments. Although randomization may be accomplished with a simple coin toss, more appropriate and better methods are often needed, especially in small clinical trials. These other methods will be discussed in this review.

Why Randomize?

Researchers demand randomization for several reasons. First, participants in various groups should not differ in any systematic way. In a clinical trial, if treatment groups are systematically different, trial results will be biased. Suppose that participants are assigned to control and treatment groups in a study examining the efficacy of a walking intervention. If a greater proportion of older adults is assigned to the treatment group, then the outcome of the walking intervention may be influenced by this imbalance. The effects of the treatment would be indistinguishable from the influence of the imbalance of covariates, thereby requiring the researcher to control for the covariates in the analysis to obtain an unbiased result. 16

Second, proper randomization ensures no a priori knowledge of group assignment (ie, allocation concealment). That is, researchers, participants, and others should not know to which group the participant will be assigned. Knowledge of group assignment creates a layer of potential selection bias that may taint the data. Schulz and Grimes 17 stated that trials with inadequate or unclear randomization tended to overestimate treatment effects up to 40% compared with those that used proper randomization. The outcome of the trial can be negatively influenced by this inadequate randomization.

Statistical techniques such as analysis of covariance (ANCOVA), multivariate ANCOVA, or both, are often used to adjust for covariate imbalance in the analysis stage of the clinical trial. However, the interpretation of this postadjustment approach is often difficult because imbalance of covariates frequently leads to unanticipated interaction effects, such as unequal slopes among subgroups of covariates. 18 , 19 One of the critical assumptions in ANCOVA is that the slopes of regression lines are the same for each group of covariates (ie, homogeneity of regression slopes). The adjustment needed for each covariate group may vary, which is problematic because ANCOVA uses the average slope across the groups to adjust the outcome variable. Thus, the ideal way of balancing covariates among groups is to apply sound randomization in the design stage of a clinical trial (before the adjustment procedure) instead of after data collection. In such instances, random assignment is necessary and guarantees validity for statistical tests of significance that are used to compare treatments.

How To Randomize?

Many procedures have been proposed for the random assignment of participants to treatment groups in clinical trials. In this article, common randomization techniques, including simple randomization, block randomization, stratified randomization, and covariate adaptive randomization, are reviewed. Each method is described along with its advantages and disadvantages. It is very important to select a method that will produce interpretable, valid results for your study.

Simple Randomization

Randomization based on a single sequence of random assignments is known as simple randomization. 10 This technique maintains complete randomness of the assignment of a person to a particular group. The most common and basic method of simple randomization is flipping a coin. For example, with 2 treatment groups (control versus treatment), the side of the coin (ie, heads = control, tails = treatment) determines the assignment of each participant. Other methods include using a shuffled deck of cards (eg, even = control, odd = treatment) or throwing a die (eg, below and equal to 3 = control, over 3 = treatment). A random number table found in a statistics book or computer-generated random numbers can also be used for simple randomization of participants.

This randomization approach is simple and easy to implement in a clinical trial. In large trials (n > 200), simple randomization can be trusted to generate similar numbers of participants among groups. However, randomization results could be problematic in relatively small sample size clinical trials (n < 100), resulting in an unequal number of participants among groups. For example, using a coin toss with a small sample size (n = 10) may result in an imbalance such that 7 participants are assigned to the control group and 3 to the treatment group ( Figure 1 ).

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Block Randomization

The block randomization method is designed to randomize participants into groups that result in equal sample sizes. This method is used to ensure a balance in sample size across groups over time. Blocks are small and balanced with predetermined group assignments, which keeps the numbers of participants in each group similar at all times. According to Altman and Bland, 10 the block size is determined by the researcher and should be a multiple of the number of groups (ie, with 2 treatment groups, block size of either 4 or 6). Blocks are best used in smaller increments as researchers can more easily control balance. 7 After block size has been determined, all possible balanced combinations of assignment within the block (ie, equal number for all groups within the block) must be calculated. Blocks are then randomly chosen to determine the participants' assignment into the groups.

For a clinical trial with control and treatment groups involving 40 participants, a randomized block procedure would be as follows: (1) a block size of 4 is chosen, (2) possible balanced combinations with 2 C (control) and 2 T (treatment) subjects are calculated as 6 (TTCC, TCTC, TCCT, CTTC, CTCT, CCTT), and (3) blocks are randomly chosen to determine the assignment of all 40 participants (eg, one random sequence would be [TTCC / TCCT / CTTC / CTTC / TCCT / CCTT / TTCC / TCTC / CTCT / TCTC]). This procedure results in 20 participants in both the control and treatment groups ( Figure 2 ).

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Although balance in sample size may be achieved with this method, groups may be generated that are rarely comparable in terms of certain covariates. 6 For example, one group may have more participants with secondary diseases (eg, diabetes, multiple sclerosis, cancer) that could confound the data and may negatively influence the results of the clinical trial. Pocock and Simon 11 stressed the importance of controlling for these covariates because of serious consequences to the interpretation of the results. Such an imbalance could introduce bias in the statistical analysis and reduce the power of the study. 4 , 6 , 8 Hence, sample size and covariates must be balanced in small clinical trials.

Stratified Randomization

The stratified randomization method addresses the need to control and balance the influence of covariates. This method can be used to achieve balance among groups in terms of participants' baseline characteristics (covariates). Specific covariates must be identified by the researcher who understands the potential influence each covariate has on the dependent variable. Stratified randomization is achieved by generating a separate block for each combination of covariates, and participants are assigned to the appropriate block of covariates. After all participants have been identified and assigned into blocks, simple randomization occurs within each block to assign participants to one of the groups.

The stratified randomization method controls for the possible influence of covariates that would jeopardize the conclusions of the clinical trial. For example, a clinical trial of different rehabilitation techniques after a surgical procedure will have a number of covariates. It is well known that the age of the patient affects the rate of healing. Thus, age could be a confounding variable and influence the outcome of the clinical trial. Stratified randomization can balance the control and treatment groups for age or other identified covariates.

For example, with 2 groups involving 40 participants, the stratified randomization method might be used to control the covariates of sex (2 levels: male, female) and body mass index (3 levels: underweight, normal, overweight) between study arms. With these 2 covariates, possible block combinations total 6 (eg, male, underweight). A simple randomization procedure, such as flipping a coin, is used to assign the participants within each block to one of the treatment groups ( Figure 3 ).

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Although stratified randomization is a relatively simple and useful technique, especially for smaller clinical trials, it becomes complicated to implement if many covariates must be controlled. 20 For example, too many block combinations may lead to imbalances in overall treatment allocations because a large number of blocks can generate small participant numbers within the block. Therneau 21 purported that a balance in covariates begins to fail when the number of blocks approaches half the sample size. If another 4-level covariate was added to the example, the number of block combinations would increase from 6 to 24 (2 × 3 × 4), for an average of fewer than 2 (40 / 24 = 1.7) participants per block, reducing the usefulness of the procedure to balance the covariates and jeopardizing the validity of the clinical trial. In small studies, it may not be feasible to stratify more than 1 or 2 covariates because the number of blocks can quickly approach the number of participants. 10

Stratified randomization has another limitation: it works only when all participants have been identified before group assignment. This method is rarely applicable, however, because clinical trial participants are often enrolled one at a time on a continuous basis. When baseline characteristics of all participants are not available before assignment, using stratified randomization is difficult. 7

Covariate Adaptive Randomization

Covariate adaptive randomization has been recommended by many researchers as a valid alternative randomization method for clinical trials. 9 , 22 In covariate adaptive randomization, a new participant is sequentially assigned to a particular treatment group by taking into account the specific covariates and previous assignments of participants. 9 , 12 , 18 , 23 , 24 Covariate adaptive randomization uses the method of minimization by assessing the imbalance of sample size among several covariates. This covariate adaptive approach was first described by Taves. 23

The Taves covariate adaptive randomization method allows for the examination of previous participant group assignments to make a case-by-case decision on group assignment for each individual who enrolls in the study. Consider again the example of 2 groups involving 40 participants, with sex (2 levels: male, female) and body mass index (3 levels: underweight, normal, overweight) as covariates. Assume the first 9 participants have already been randomly assigned to groups by flipping a coin. The 9 participants' group assignments are broken down by covariate level in Figure 4 . Now the 10th participant, who is male and underweight, needs to be assigned to a group (ie, control versus treatment). Based on the characteristics of the 10th participant, the Taves method adds marginal totals of the corresponding covariate categories for each group and compares the totals. The participant is assigned to the group with the lower covariate total to minimize imbalance. In this example, the appropriate categories are male and underweight, which results in the total of 3 (2 for male category + 1 for underweight category) for the control group and a total of 5 (3 for male category + 2 for underweight category) for the treatment group. Because the sum of marginal totals is lower for the control group (3 < 5), the 10th participant is assigned to the control group ( Figure 5 ).

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The Pocock and Simon method 11 of covariate adaptive randomization is similar to the method Taves 23 described. The difference in this approach is the temporary assignment of participants to both groups. This method uses the absolute difference between groups to determine group assignment. To minimize imbalance, the participant is assigned to the group determined by the lowest sum of the absolute differences among the covariates between the groups. For example, using the previous situation in assigning the 10th participant to a group, the Pocock and Simon method would (1) assign the 10th participant temporarily to the control group, resulting in marginal totals of 3 for male category and 2 for underweight category; (2) calculate the absolute difference between control and treatment group (males: 3 control – 3 treatment = 0; underweight: 2 control – 2 treatment = 0) and sum (0 + 0 = 0); (3) temporarily assign the 10th participant to the treatment group, resulting in marginal totals of 4 for male category and 3 for underweight category; (4) calculate the absolute difference between control and treatment group (males: 2 control – 4 treatment = 2; underweight: 1 control – 3 treatment = 2) and sum (2 + 2 = 4); and (5) assign the 10th participant to the control group because of the lowest sum of absolute differences (0 < 4).

Pocock and Simon 11 also suggested using a variance approach. Instead of calculating absolute difference among groups, this approach calculates the variance among treatment groups. Although the variance method performs similarly to the absolute difference method, both approaches suffer from the limitation of handling only categorical covariates. 25

Frane 18 introduced a covariate adaptive randomization for both continuous and categorical types. Frane used P values to identify imbalance among treatment groups: a smaller P value represents more imbalance among treatment groups.

The Frane method for assigning participants to either the control or treatment group would include (1) temporarily assigning the participant to both the control and treatment groups; (2) calculating P values for each of the covariates using a t test and analysis of variance (ANOVA) for continuous variables and goodness-of-fit χ 2 test for categorical variables; (3) determining the minimum P value for each control or treatment group, which indicates more imbalance among treatment groups; and (4) assigning the participant to the group with the larger minimum P value (ie, try to avoid more imbalance in groups).

Going back to the previous example of assigning the 10th participant (male and underweight) to a group, the Frane method would result in the assignment to the control group. The steps used to make this decision were calculating P values for each of the covariates using the χ 2 goodness-of-fit test represented in the Table . The t tests and ANOVAs were not used because the covariates in this example were categorical. Based on the Table , the lowest minimum P values were 1.0 for the control group and 0.317 for the treatment group. The 10th participant was assigned to the control group because of the higher minimum P value, which indicates better balance in the control group (1.0 > 0.317).

Probabilities From χ 2 Goodness-of-Fit Tests for the Example Shown in Figure 5 (Frane 18 Method)

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Covariate adaptive randomization produces less imbalance than other conventional randomization methods and can be used successfully to balance important covariates among control and treatment groups. 6 Although the balance of covariates among groups using the stratified randomization method begins to fail when the number of blocks approaches half the sample size, covariate adaptive randomization can better handle the problem of increasing numbers of covariates (ie, increased block combinations). 9

One concern of these covariate adaptive randomization methods is that treatment assignments sometimes become highly predictable. Investigators using covariate adaptive randomization sometimes come to believe that group assignment for the next participant can be readily predicted, going against the basic concept of randomization. 12 , 26 , 27 This predictability stems from the ongoing assignment of participants to groups wherein the current allocation of participants may suggest future participant group assignment. In their review, Scott et al 9 argued that this predictability is also true of other methods, including stratified randomization, and it should not be overly penalized. Zielhuis et al 28 and Frane 18 suggested a practical approach to prevent predictability: a small number of participants should be randomly assigned into the groups before the covariate adaptive randomization technique being applied.

The complicated computation process of covariate adaptive randomization increases the administrative burden, thereby limiting its use in practice. A user-friendly computer program for covariate adaptive randomization is available (free of charge) upon request from the authors (M.K., B.G.R., or J.H.P.). 29

Conclusions

Our purpose was to introduce randomization, including its concept and significance, and to review several randomization techniques to guide athletic training researchers and practitioners to better design their randomized clinical trials. Many factors can affect the results of clinical research, but randomization is considered the gold standard in most clinical trials. It eliminates selection bias, ensures balance of sample size and baseline characteristics, and is an important step in guaranteeing the validity of statistical tests of significance used to compare treatment groups.

Before choosing a randomization method, several factors need to be considered, including the size of the clinical trial; the need for balance in sample size, covariates, or both; and participant enrollment. 16 Figure 6 depicts a flowchart designed to help select an appropriate randomization technique. For example, a power analysis for a clinical trial of different rehabilitation techniques after a surgical procedure indicated a sample size of 80. A well-known covariate for this study is age, which must be balanced among groups. Because of the nature of the study with postsurgical patients, participant recruitment and enrollment will be continuous. Using the flowchart, the appropriate randomization technique is covariate adaptive randomization technique.

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Simple randomization works well for a large trial (eg, n > 200) but not for a small trial (n < 100). 7 To achieve balance in sample size, block randomization is desirable. To achieve balance in baseline characteristics, stratified randomization is widely used. Covariate adaptive randomization, however, can achieve better balance than other randomization methods and can be successfully used for clinical trials in an effective manner.

Acknowledgments

This study was partially supported by a Faculty Grant (FRCAC) from the College of Graduate Studies, at Middle Tennessee State University, Murfreesboro, TN.

Minsoo Kang, PhD; Brian G. Ragan, PhD, ATC; and Jae-Hyeon Park, PhD, contributed to conception and design; acquisition and analysis and interpretation of the data; and drafting, critical revision, and final approval of the article.

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Randomized Controlled Trial

What is a randomized controlled trial.

A Randomized Controlled Trial (RCT) is a scientific study that evaluates the effectiveness of an intervention by randomly assigning participants from an eligible population into either a treatment group that receives the intervention or a control group that does not.

The Basic Idea

Theory, meet practice.

TDL is an applied research consultancy. In our work, we leverage the insights of diverse fields—from psychology and economics to machine learning and behavioral data science—to sculpt targeted solutions to nuanced problems.

Imagine that you wanted to know how effective an antidepressant is. While you could give the medication to an entire group of people who experience depression, it would be difficult to accurately measure its effectiveness because you wouldn’t be able to compare the results with a group of people who hadn’t taken the medication.

As such, you may design a clinical experiment where one group of people receive the antidepressant, and the other group—the control group—would not. In a randomized controlled trial, participants are randomly selected to be in the treatment (or experimental) group or the control group to avoid selection bias. By comparing the outcomes of the treatment group to the control group, you would be able to assess the effectiveness of the antidepressant more accurately.

Randomization

The hope in a randomized controlled trial is that the only significant difference between the people in the control and treatment groups is whether they receive the treatment or intervention being studied. Due to the random allocation of people into the groups, participant characteristics such as age, race, and gender are usually balanced, which allows researchers to attribute any difference in outcome to the intervention.

There are a few different ways to randomize participants: 1

Simple randomization : the most straightforward way to randomize people into groups, using tools like random number generators to assign all participants
Block randomization : assigning participants into blocks first, and then assigning each block to a group. If you have 100 participants, you could divide them into four blocks of 25 each, then assign blocks 1 and 3 to the treatment group and blocks 2 and 4 to the control group.
Stratified Randomization : assigning participants into different groups based on characteristics that could affect the results. For example, if you want an equal number of men and women in your treatment and control group, you would use sex to sort participants—assigning an even amount to each group

Randomization is done with the aim of balancing known and unknown confounders across groups, but it's not guaranteed that all characteristics will be perfectly balanced, especially in smaller trials.

Randomized controlled trials are the most rigorous way of determining whether a cause-effect relation exists between treatment and outcome and for assessing the cost effectiveness of a treatment. – Bonnie Sibbald and Martin Roland, researchers for the National Primary Care Research and Development Centre at the University of Manchester, in their 1998 paper Understanding controlled trials: Why are randomised controlled trials important? 2

Control group: A group of participants that do not receive the intervention that is being studied, whose outcomes are compared to a treatment group

Treatment group: A group of participants that receives the intervention that is being studied.

Selection bias: A flaw in a research study where there is bias in the sample selection process, such as allocating people into a control or treatment group. For example, if researchers ask people to volunteer for each group, it could lead people with specific characteristics to volunteer and skew the outcomes. 3

Single-blind experiment: An experimental design in which the participants do not know whether they are receiving the treatment or a placebo, but the researchers do.

Double-blind experiment: An experimental design where both the participants and the researchers are unaware as to what condition each of the participants are in.

Placebo: A faux substance or intervention used in a blind experiment so that participants are unaware if they are receiving the intervention. Using a placebo in an experiment allows researchers to identify whether outcomes are psychological effects of thinking someone received treatment or actually due to receiving the intervention.

Power (Statistical Power): ensuring that you have enough people in both the control and treatment groups to see a statistical association between treatment and outcome. If the effect of a treatment is minimal, you will require a larger sample size to infer correlation.

Confounding Variable: an extraneous variable that is not appropriately controlled in a study. The presence of a confounding variable can create a false impression of a cause-and-effect relationship between treatment and outcome. For example, if a researcher is trying to see if exercise leads to weight loss, a confounding variable would be diet.

Response bias: our tendency to provide inaccurate, or even false, answers to self-report questions, such as those asked on surveys or in structured interviews.

It’s difficult to pinpoint exactly when randomized controlled trials began, but James Lind, a Scottish physician, is often credited as the first person to conduct a controlled trial in 1754.

During the eighteenth century, the British were involved in the War of Austrian Succession against France and Spain, with many men at sea in battle. At this time, more sailors were dying of scurvy than actually dying in combat. People didn’t know what was causing the illness, but Lind was determined to find out. During a voyage, Lind divided 12 sick sailors into six different pairs, and provided them each with different interventions. Notably, one pair received oranges and lemons—and they were the only sailors whose health improved. From this experiment, Lind concluded that citrus fruit helped to cure scurvy. 4

While Lind’s sample size looks nothing like today’s clinical trials, and we can’t be sure if the pairs were randomly assigned, it was one of the first times that various conditions (including a control condition) were used in testing the effectiveness of an intervention. Throughout the 19th century, the use of control groups became more popular, but researchers were not yet aware of the importance of randomizing the groups.

Randomized controlled trials, as we know them today, began to take shape in the mid-20th century. The British Medical Research Council’s experiment using streptomycin as a treatment for pulmonary tuberculosis (1948) is often cited as the first real randomized controlled trial. In this study, patients with pulmonary tuberculosis were randomly assigned to either a control group, that would only be treated through bed rest (at the time, the current standard treatment for pulmonary tuberculosis), or a treatment group, where they would receive streptomycin and bed rest.

The researchers had no prior knowledge as to who would receive which treatment until they were given an envelope right before seeing a patient, and the patients were unaware that they were in a trial, minimizing the influence of bias (and maximizing the unethicalness ).

The researchers were more accurately able to draw a relationship between receiving streptomycin and improved health outcomes. With each group being made up of around 55 patients, only four patients in the treatment group died within six months of receiving treatment compared to 15 that were assigned only to bed rest. 5

After the 1948 experiment, randomized controlled trials gained popularity and quickly became the gold-standard in most fields, especially in medical research.

James Lind 6

A Scottish physician who is credited with conducting the first randomized controlled trial in 1754, where he studied the effects of six different interventions to cure scurvy in sailors. He found that eating citrus fruit helped to diminish symptoms of scurvy. Throughout his career, Lind continued to advocate for the health of seamen, outlining best hygiene practices and environmental factors that would lead to better health when at sea.

Archie Cochrane 7

Often referred to as the father of evidence-based medicine, Cochrane was a Scottish medical researcher who believed there was a lack of scientific evidence backing medical interventions in the 20th century. He conducted one of the first clinical trials in 1941, exploring how yeast could reduce starvation in prisoners. 8 Throughout his career, Cochrane was a strong advocate for the need for proper assessment of reliable evidence in medical care.

Austin Bradford Hill 9

A British scientist who began his career in economics but later transitioned into medical research, Hill pioneered the randomization component of randomized controlled trials. He proposed the randomization of subjects into treatment and control groups in the British Medical Research Council’s 1948 study on the efficacy of streptomycin in treating pulmonary tuberculosis. This trial set the standard for future control trials. Later, Hill worked with Richard Doll to demonstrate the causal relationship between smoking and lung cancer.

Consequences

Randomized controlled trials are considered the gold standard in clinical research and are required by regulatory bodies, such as the The Food and Drug Administration, to approve new treatments for the market.

They are effective as they help to isolate the effects of an intervention and more accurately identify a cause-and-effect relationship. While other study designs can find causal associations between an intervention and outcome, they cannot rule out that there may be other factors influencing these outcomes. Randomized controlled trials provide greater command over variables, ensuring that the study is measuring what it is meant to be measuring.

Moreover, randomized controlled trials help to minimize participant and researcher bias. Through the random allocation of participants into the treatment and control groups, the study avoids selection bias, minimizing the influence of demographic information on outcomes.

Randomized controlled trials that are double-blind further minimize bias, as neither participant or researcher knows who is receiving the intervention. This allows researchers to know if outcomes are due to an intervention or due to the placebo effect , where participants report outcomes because they psychologically feel better, believing they have received treatment.

While we usually discuss randomized controlled trials in relation to clinical research, they are also valued in other fields. A notable example is the Perry Preschool Project, where American psychologist David Weikart examined how the intervention of high-quality early childhood education would affect the future potential of low-income, barriered children.

Weikart randomly divided 123 children into either the intervention group or the control group and monitored outcomes from 1962 to 1967, finding that early, high-quality intervention led to positive outcomes in education, economic performance, crime prevention, health, family, and children. 10

Today, randomized controlled trials have transformed medical research, behavioral interventions, and policy-making, helping researchers make evidence-based conclusions about the efficacy of an intervention.

Controversies

While randomized controlled trials are known as the gold-standard in medical and health research, there are still a few drawbacks. If researchers use simple or block randomization, groups may not have balanced characteristics, skewing the results.

Additionally, randomized controlled trials require large sample sizes, long durations, and substantial financial resources to conduct effectively. Some interventions may require years to discover significant outcomes or results—and it’s never guaranteed. Additionally, since randomized controlled trials are longitudinal, sometimes taking years, researchers are likely to lose participants along the way. 11

The use of a control group that does not receive treatment also comes with some potential issues. If the experiment is not blind, and some participants know they are not receiving the intervention, it is more difficult to get them to continue to share their outcomes. They may lose interest in participating in the study because they do not feel like they are benefitting from it.

Those that do continue to participate could fall victim to response bias —where people provide inaccurate or false answers to self-report questions—especially if they are part of the treatment group and want to share positive results. One way to combat this is through double-blind experiments, with neither researcher or patient knowing whether an individual is receiving the treatment or placebo. This also negates the impact of the demand characteristic bias, where participants change their behavior to fit the outcome they think the experiment is looking for.

It is also argued that withholding an intervention from a group that would benefit from it—like medication that can help to cure a disease—is unethical. Ideally, all people suffering from the disease would be able to access medication, but to ensure that the medication is effective, randomized controlled trials can be necessary. Being able to more accurately tie an intervention to a positive outcome, as other factors are mitigated through randomization, researchers are more confident in the effectiveness of an intervention, which could help hundreds more down the line.

Randomized Controlled Trials and Charitable Giving 12

Charities and non-profit organizations have to compete against one another for donor resources. It is therefore important that these organizations leverage behavioral insights to understand how best to attract and retain donors.

In 2013, the Zurich Community Trust conducted a study to see how the framing of a donation ask influenced the likelihood that someone would donate. The Zurich Community Trust randomly divided 702 of their existing donors into one of three treatment groups. The first group—the control group—received a message that asked them to make a one-off increase in their donations with the usual options of £1, £2, £3, £5, or £10. Group two received a message that invited them to increase their donations annually with the same amount options as group one. Group three received a message that invited them to increase their donations annually by £2, £4, £6, £8, or £10.

The Zurich Community Trust found that participants in the control group, who were asked for one-off donations, increased their donations by more than those who were offered the chance to increase donations annually. From this study, the trust could infer that asking donors year over year to increase their donations would result in greater donations rather than asking them from the start to commit to an annual increase.

Using Randomized Controlled Trials to Test the Effectiveness of Community Therapy 13

Randomized controlled trials are often used in behavioral science to study the effectiveness of an intervention. Depression and anxiety place a significant burden on health services, however, it can be challenging to convince individuals to seek out professional help. This may be due to the stigma around receiving mental health support, which may be why a community setting could motivate more people to get treatment.

In 2018, researchers in Scotland conducted a study to determine if community-based cognitive behavioral therapy (CBT) had a positive effect on depression and anxiety. Participants were allocated to two groups: one that received treatment immediately, and another that would receive treatment a few months later. The researchers monitored the feelings of anxiety and depression in both groups—comparing the results of the group that had already started attending community therapy groups to those that hadn’t. They found that CBT classes within a community setting were effective for reducing depression and anxiety.

To make the study stronger and determine that it was the community aspect of therapy that led to positive outcomes, the researchers could have compared a treatment group to another group of participants receiving individual therapy. However, allowing both groups to receive the intervention at different times allowed for more people to receive the help they needed.

How personalized text messages increased fine repayments by 30%

People often fail to pay their overdue court fines, requiring the need for bailiff interventions that can be timely and costly. In this article, we explore a randomized controlled trial conducted by the Courts Service in the UK, to see if sending personalized text messages to people who owed court fines would push them to pay their fines without needing to send a bailiff.

Morris, T., & Eltoukhi, O. (2024, May 4). How do you choose the best randomization method? LinkedIn. https://www.linkedin.com/advice/0/how-do-you-choose-best-randomization-method
Sibbald, B., and Roland M. (January 1998). Understanding controlled trials. Why are randomised controlled trials important? British Medical Journal, 316 ( 7126), doi: 10.1136/bmj.316.7126.201.
Kenton, M. (October 2021) Sample Selection Bias: Definition, Examples, and How to Avoid . Investopedia. Retrieved August 6, 2024, from https://www.investopedia.com/terms/s/sample_selection_basis.asp
Milne, I. (2012). Who was James Lind, and what exactly did he achieve? Journal of the Royal Society of Medicine, 105 (12), 503–508. https://doi.org/10.1258/jrsm.2012.12k090
James Lind Library. (n.d.). Medical Research Council (1948b): The first large-scale controlled trial of a treatment for tuberculosis . Retrieved August 2, 2024, from https://www.jameslindlibrary.org/medical-research-council-1948b/
Royal College of Physicians of Edinburgh. (n.d.). James Lind . Retrieved August 2, 2024, from https://www.rcpe.ac.uk/heritage/college-history/james-lind-0 .
Stavrou, A., Challoumas, D., & Dimitrakakis, G. (2014). Archibald Cochrane (1909–1988): The father of evidence-based medicine. Interactive Cardiovascular and Thoracic Surgery, 18 (1), 121–124. https://doi.org/10.1093/icvts/ivt451
Elwood, P. (2001). The first, worst, and most successful clinical trial of Archie Cochrane free. Journal of Epidemiology & Community Health, 55 (6), 369a. https://doi.org/10.1136/jech.55.6.369a
Randal, J. (1999). Austin Bradford Hill: A pioneering force behind clinical trials. JNCI: Journal of the National Cancer Institute, 91 (1), 11. https://doi.org/10.1093/jnci/91.1.11
HighScope Educational Research Foundation. (2018). Perry Preschool Project: Summary of findings (40th ed.). Retrieved August 3, 2024, from https://highscope.org/wp-content/uploads/2018/11/perry-preschool-summary-40.pdf
Simkus, J. (n.d.). Randomized controlled trial . Simply Psychology. Retrieved August 3, 2024, from https://www.simplypsychology.org/randomized-controlled-trial.html
Behavioural Insights Team. (2015). Applying behavioral science to charitable giving. https://www.bi.team/wp-content/uploads/2015/07/BIT_Charitable_Giving_Paper-1.pdf
Williams, C., McClay, C.-A., Matthews, L., McConnachie, A., Haig, C., Walker, A., & Morrison, J. (2018). A randomised controlled trial of a community based group guided self-help intervention for low mood and stress. British Journal of Psychiatry, 212 (2), 88–95. https://doi.org/10.1192/bjp.2017.18

About the Author

Emilie Rose Jones

Emilie currently works in Marketing & Communications for a non-profit organization based in Toronto, Ontario. She completed her Masters of English Literature at UBC in 2021, where she focused on Indigenous and Canadian Literature. Emilie has a passion for writing and behavioural psychology and is always looking for opportunities to make knowledge more accessible.

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The Random Selection Experiment Method

When researchers need to select a representative sample from a larger population, they often utilize a method known as random selection. In this selection process, each member of a group stands an equal chance of being chosen as a participant in the study.

Random Selection vs. Random Assignment

How does random selection differ from random assignment ? Random selection refers to how the sample is drawn from the population as a whole, whereas random assignment refers to how the participants are then assigned to either the experimental or control groups.

It is possible to have both random selection and random assignment in an experiment.

Imagine that you use random selection to draw 500 people from a population to participate in your study. You then use random assignment to assign 250 of your participants to a control group (the group that does not receive the treatment or independent variable) and you assign 250 of the participants to the experimental group (the group that receives the treatment or independent variable).

Why do researchers utilize random selection? The purpose is to increase the generalizability of the results.

By drawing a random sample from a larger population, the goal is that the sample will be representative of the larger group and less likely to be subject to bias.

Factors Involved

Imagine a researcher is selecting people to participate in a study. To pick participants, they may choose people using a technique that is the statistical equivalent of a coin toss.

They may begin by using random selection to pick geographic regions from which to draw participants. They may then use the same selection process to pick cities, neighborhoods, households, age ranges, and individual participants.

Another important thing to remember is that larger sample sizes tend to be more representative. Even random selection can lead to a biased or limited sample if the sample size is small.

When the sample size is small, an unusual participant can have an undue influence over the sample as a whole. Using a larger sample size tends to dilute the effects of unusual participants and prevent them from skewing the results.

Lin L. Bias caused by sampling error in meta-analysis with small sample sizes . PLoS ONE . 2018;13(9):e0204056. doi:10.1371/journal.pone.0204056

Elmes DG, Kantowitz BH, Roediger HL. Research Methods in Psychology. Belmont, CA: Wadsworth; 2012.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

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You want to be boss. You probably won’t be good at it.

Study pinpoints two measures that predict effective managers

Harvard Staff Writer

Good managers are hard to find. Most companies pick managers based on personality traits, age, or experience — and according to a recent National Bureau of Economic Research paper , they may be doing it wrong.

Co-authored by David Deming , Isabelle and Scott Black Professor of Political Economy at Harvard Kennedy School , the study concludes that companies are better off when they select managers based on two measures highly predictive of leadership skills.

The Gazette talked to Deming about the study’s findings. This interview has been edited for length and clarity.

What are the qualities that make a good manager, and why is it so hard to find them?

Being a good manager requires many different qualities that often don’t exist in the same person. First is the ability to relate well to others, to create what Amy Edmondson and others have called psychological safety, meaning the ability to make people feel stable and secure in their role so they are comfortable with critical feedback. That’s a key component of being a good manager. Communication skills are also essential. As a manager, you should know that there’s not one good way to deliver feedback to your workers because the words you use and the way you frame your statements also matter.

At the same time, you must also be analytically minded and open to different ways of doing things and be able to take a step back and reassess whether your team or organization is working as well as it could be. Overall, being a good manager requires both interpersonal skills and analytical skills. You also need to have a strategic vision — which is something that our study does not capture. Managers must have a sense of what their organization is trying to accomplish. Any one of those skills is hard to find. Having all three, and knowing when to use them, is even more difficult.

“We found that people with the greatest preference for being in charge are, on average, worse than randomly assigned managers.”

One of the paper’s most surprising findings is that people who self-nominate to be managers perform worse than those randomly assigned. Why is that?

In the study, we randomly assign the role of manager. That was half of the experiment. In the other half, we asked people which role they wanted, and we assigned the role of manager to the people with the greatest preferences for being in charge.

We found that people with the greatest preference for being in charge are, on average, worse than randomly assigned managers. It’s hard to know exactly why because there are a lot of factors in play, but we show evidence in the paper that they are overconfident in their own capabilities, and they think they understand other people better than they do. We all know people like that.

This was a surprising finding. And it’s important, because interest in leadership plays a big role in how companies pick managers. Companies have their own hiring and employee evaluation policies of course — they don’t pick managers randomly like we did — but it’s surely true that preference for leadership plays a big part in who gets promoted to management. For example, we find that men are much more likely to prefer being in charge, but they aren’t any more effective than women in the role of manager.

The main lesson I take from this finding is that there’s a big difference between preferences and skills; just because you want to be a manager doesn’t mean you’re going to be good at it. Organizations that take more scientific or analytical approaches to identifying good managers are going to come out ahead.

What are the best predictors for selecting a good manager, according to your paper?

It has nothing to do with how a person looks, how they speak, or what their preferences or personality traits are. None of those things are predictive. There are only two things that are: One is IQ as measured by the Raven’s Progressive Matrices test, which measures general and fluid intelligence, spatial reasoning, problem-solving, etc. But the one that’s more interesting to me is a measure of what we call economic-decision-making skill, or the ability to allocate resources effectively, that my co-authors and I created in a different paper . We use that very same measure in this experiment, and we found that it is highly predictive of being a good manager.

Why do you think these two tests predict being a good manager, but other traits like age, experience, personality, or gender do not?

If you want to predict who’s going to be going to be good at a specific performance task, in this case, managing a team to solve a problem, the best predictors are most closely related to what you’re asking someone to do. What matters is the ability to make decisions about the allocation of resources under time constraints; how to organize and motivate the members of your team to produce the most output. The lesson for me is that it’s a crutch to use personality traits and preferences to predict performance because they’re not that closely related to the performance you’re interested in.

“Good managers are not necessarily the most vocal leaders; sometimes they’re quiet but effective, like diamonds in the rough.”

David Deming.

Photo by Dylan Goodman

We see this pattern elsewhere. There’s a huge research literature on figuring out who’s going to be a good teacher in the classroom, and study after study finds that characteristics such as age, gender, education, SAT scores, college major don’t do a very good job of predicting who’s going to be a good teacher. Yet if I put you in the classroom for a little bit of time and I see how much you improve student learning, that is a very good predictor, because it’s very closely related to the thing you ask people to do. If you want to know who’s going to be a good manager, make them manage. Don’t just rely on personality characteristics, or whether they raise their hand to say, “I want to do it.”

Why is it important to have good managers?

At the broadest level, it’s important to have good management because companies, universities, and other organizations face such an open-ended strategic landscape. They must tackle a variety of issues, such as where they should direct their attention, what are the most important things to focus on, and how to deploy resources toward solving certain problems. If you look at major corporations, they tend to be conglomerates that have many different divisions that do many different things. Google, just to give one example, in the beginning had a core product: a search engine. But now Google is Alphabet, and it still does search, but it also does venture investing, autonomous driving, drug discovery, and many other things.

If you zoom down to the micro level, a manager who leads a team of three or four employees faces the same sort of problems: What should I focus on? Who’s going to do what? How do I give people feedback? What are each person’s strengths and weaknesses? To be an effective manager, you must think about how to assign workers to roles to achieve the greatest success, and you must know how to communicate with a person to help them improve. The skill of being a good manager is probably underappreciated. Good managers are not necessarily the most vocal leaders; sometimes they’re quiet but effective, like diamonds in the rough.

The paper you and your co-authors wrote came up with a novel method to identify good managers . Can you explain?

It’s a hard problem to solve, because part of what makes a good manager is the people they’re supervising. If you give a manager a team of workers who aren’t very capable, that team is going to do a poor job, and if the workers are all-stars, they will make the manager look good regardless. In other words, when a team succeeds, we don’t know how much credit or blame to assign to the manager compared to other members of the team.

To solve that problem, we bring a bunch of people into a controlled lab setting, and we assign them a group task that they must do together. We randomly assign the role of manager to one of the three people on the team, and we ask them to lead their group in the task, and we see how well they do. Then we randomly assign each manager again to another group of workers. Each time, as a manager, you’re getting a different set of people, so we have a way to account for the quality of the workers you’re getting. And since we’re assigning workers, we can also identify who’s a good worker because we can see their performance with different managers.

What do you think the paper’s main contributions are to the literature of leadership and management in general?

I think the paper’s main contribution is to open the door to the idea that we can be scientific and analytical about selecting managers and that management is not a squishy thing that we can never get our arms around. We can measure management skill, and measuring it well unlocks huge productivity gains for organizations and for people. We’re doing this experiment in a lab; it’s not a real-world setting, but we are in talks with several folks to do this in the field. I do think it would work because we’re asking people to manage and we’re measuring their performance, and we’re showing you that there’s a repeatable predictive quality to this. Our contribution is to outline a very simple methodology for measuring who’s a good manager, and to say to people that they can use it. Figure it out in your own organization, and you will unlock big productivity gains.

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Research Randomizer
Research Randomizer is a free resource for researchers and students in need of a quick way to generate random numbers or assign participants to experimental conditions. This site can be used for a variety of purposes, including psychology experiments, medical trials, and survey research.
Random Assignment in Experiments
Why does random assignment matter? Random assignment is an important part of control in experimental research, because it helps strengthen the internal validity of an experiment and avoid biases. In experiments, researchers manipulate an independent variable to assess its effect on a dependent variable, while controlling for other variables.
Random Assignment in Psychology: Definition & Examples
In psychology, random assignment refers to the practice of allocating participants to different experimental groups in a study in a completely unbiased way, ensuring each participant has an equal chance of being assigned to any group.
Random Assignment in Experiments
Learn how using random assignment in experiments can help you identify causal relationships and rule out confounding variables.
Random assignment
Random assignment or random placement is an experimental technique for assigning human participants or animal subjects to different groups in an experiment (e.g., a treatment group versus a control group) using randomization, such as by a chance procedure (e.g., flipping a coin) or a random number generator. [ 1] This ensures that each participant or subject has an equal chance of being placed ...
Random Assignment in Psychology (Definition + 40 Examples)
Random Assignment is a process used in research where each participant has an equal chance of being placed in any group within the study. This technique is essential in experiments as it helps to eliminate biases, ensuring that the different groups being compared are similar in all important aspects.
Randomized Control Trial (RCT)
A randomized control trial (RCT) is a type of study design that involves randomly assigning participants to either an experimental group or a control group to measure the effectiveness of an intervention or treatment. Randomized Controlled Trials (RCTs) are considered the "gold standard" in medical and health research due to their rigorous ...
How to Do Random Allocation (Randomization)
To explain the concept and procedure of random allocation as used in a randomized controlled study.We explain the general concept of random allocation and demonstrate how to perform the procedure easily and how to report it in a paper.
Randomization in Statistics: Definition & Example
In the field of statistics, randomization refers to the act of randomly assigning subjects in a study to different treatment groups.
Elements of Research : Random Assignment
What is Research? Random assignment is a procedure used in experiments to create multiple study groups that include participants with similar characteristics so that the groups are equivalent at the beginning of the study. The procedure involves assigning individuals to an experimental treatment or program at random, or by chance (like the flip ...
The Definition of Random Assignment In Psychology
Random assignment refers to the use of chance procedures in psychology experiments to ensure that each participant has the same opportunity to be assigned to any given group in a study to eliminate any potential bias in the experiment at the outset. Participants are randomly assigned to different groups, such as the treatment group versus the control group. In clinical research, randomized ...
Random Assignment in Psychology (Intro for Students)
Random assignment is a research procedure used to randomly assign participants to different experimental conditions (or 'groups'). This introduces the element of chance, ensuring that each participant has an equal likelihood of being placed in any condition group for the study.
What is random assignment?
What is random assignment? In experimental research, random assignment is a way of placing participants from your sample into different groups using randomization. With this method, every member of the sample has a known or equal chance of being placed in a control group or an experimental group.
Randomized Controlled Trial
Definition. A study design that randomly assigns participants into an experimental group or a control group. As the study is conducted, the only expected difference between the control and experimental groups in a randomized controlled trial (RCT) is the outcome variable being studied.
What Is Random Assignment in Psychology?
Research Methods. Random assignment means that every participant has the same chance of being chosen for the experimental or control group. It involves using procedures that rely on chance to assign participants to groups. Doing this means that every participant in a study has an equal opportunity to be assigned to any group.
6.2 Experimental Design
Random assignment is a method for assigning participants in a sample to the different conditions, and it is an important element of all experimental research in psychology and other fields too. In its strictest sense, random assignment should meet two criteria. One is that each participant has an equal chance of being assigned to each condition ...
Random Assignment
In research studies also finer blocking variables are used, for example, age as a blocking variable where participants are randomly assigned to an E- and a C-condition.
5 Examples of Random Assignment
Random assignment is the process of randomly assigning participants into treatment and control groups for the purposes of an experiment. This is done to improve the validity and reliability of an experiment by eliminating any bias in the assignment process.
15 Random Assignment Examples (2024)
In research, random assignment refers to the process of randomly assigning research participants into groups (conditions) in order to minimize the influence of confounding variables or extraneous factors. Ideally, through randomization, each research participant has an equal chance of ending up in either the control or treatment condition group.
Random Assignment in Experiments
Why does random assignment matter? Random assignment is an important part of control in experimental research, because it helps strengthen the internal validity of an experiment. In experiments, researchers manipulate an independent variable to assess its effect on a dependent variable, while controlling for other variables.
Random Selection vs. Random Assignment
Random selection and random assignment are two techniques in statistics that are commonly used, but are commonly confused. Random selection refers to the process of randomly selecting individuals from a population to be involved in a study. Random assignment refers to the process of randomly assigning the individuals in a study to either a ...
Issues in Outcomes Research: An Overview of Randomization Techniques
Randomization is the process of assigning participants to treatment and control groups, assuming that each participant has an equal chance of being assigned to any group. 12 Randomization has evolved into a fundamental aspect of scientific research methodology.
Randomized Controlled Trial
A Randomized Controlled Trial (RCT) is a scientific study that evaluates the effectiveness of an intervention by randomly assigning participants from an eligible population into either a treatment group that receives the intervention or a control group that does not. ... TDL is an applied research consultancy. In our work, we leverage the ...
How Random Selection Is Used For Research
Random selection refers to how the sample is drawn from the population as a whole, whereas random assignment refers to how the participants are then assigned to either the experimental or control groups. It is possible to have both random selection and random assignment in an experiment. Imagine that you use random selection to draw 500 people ...
You want to be boss. You probably won't be good at it
Good managers are hard to find. Most companies pick managers based on personality traits, age, or experience — and according to a recent National Bureau of Economic Research paper, they may be doing it wrong.. Co-authored by David Deming, Isabelle and Scott Black Professor of Political Economy at Harvard Kennedy School, the study concludes that companies are better off when they select ...

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Random Assignment in Experiments

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Experiments Must Account for Confounding Variables

Random Assignment Can Reduce the Impact of Confounding Variables

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Comparing the Vitamin Study With and Without Random Assignment

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Random Assignment in Psychology (Definition + 40 Examples)

History of Random Assignment

Early Studies Utilizing Random Assignment

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Basic Principles of Random Assignment

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Differentiating Random Assignment from Random Selection

Methodology of Random Assignment

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Benefits of Random Assignment in Psychological Research

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