Experiment with the future of ai, visual artists x imagen, ai overviews in search, gemini for google workspace.


google creative writing ai





AI-powered Search logo


Infinite Wonderland Artists


Artists endlessly reimagine Alice’s Adventures in Wonderland by fine-tuning Imagen 2 to generate infinite images in each of their unique styles.



NYU professor and creator of popular YouTube channel The Coding Train, Daniel Shiffman, joins us to explore an AI tool that helps learners on their creative coding journey.

Person using sign language


Video journalist Cleo Abram tries out NotebookLM and riffs with creator Steven Johnson on memory retrieval, fact checking, and second brain workflow.

Lupe Fiasco using textfx


GRAMMY® Award-winning artist Lupe Fiasco helps build AI tools for writers, rappers, and wordsmiths.

Dean Deacon


Dan Deacon creates a live performance using generative AI tools like MusicFX, Gemini, and Phenaki.

Person using sign language


Students from the Georgia Institute of Technology and the National Technical Institute for the Deaf at Rochester Institute of Technology experiment with AI to make learning sign language easier.

  • Help Center
  • Google Docs Editors
  • Privacy Policy
  • Terms of Service
  • Submit feedback

Write with AI in Google Docs (Workspace Labs)

google creative writing ai

On Google Docs, you can use the “Help me write” prompt to suggest text using artificial intelligence. You can use the prompt to:

  • Write new text. For example, you can ask Google Docs to draft a letter or a social media caption.
  • Rewrite existing text. For example, you can rephrase text, or you can make it more formal, more concise, or more detailed.

This feature is currently available on desktop.

Use AI to write something new

  • On your computer, open a document on Google Docs .
  • In the document, click where you want to write.
  • “Write a poem about the life of a 6 year old boy”
  • “How-to guide for operating a lawn mower”
  • “Thank you letter after an interview"
  • Click Create .

google creative writing ai

  • Edit your prompt: At the top of the pop-up window, click the prompt. Edit your prompt and click Update .
  • Tone: Select Forma l or Casual
  • Summarize: Gives the key points of the text
  • Bulletize: Formats the text into a bulleted list
  • Elaborate: Adds details to build upon the text
  • Shorten: Makes the text more concise
  • Important : After creating a new version, you can’t go back to the previous version.
  • When you’re finished, click Insert.

Use AI to rewrite existing text

  • Select the text you want to rewrite.
  • Rephrase: Rewords the text
  • Custom: You can also write your own prompt to refine the text.
  • Continue refining the suggested text: Click Refine and repeat step 4.

and then

  • Important: After creating a new version, you can’t go back to the previous generated version.
  • Click Replace to accept the new text.
  • Click Insert to add the new text under the existing text.


Give feedback on generated text

Gemini for Google Workspace is constantly learning and may not be able to support your request.

If you get a suggestion that’s inaccurate or that you feel is unsafe, you can let us know by submitting feedback. Your feedback can help improve AI-assisted Workspace features and broader Google efforts in AI. 

  • Optional: To review data that will be attached with your feedback, at the bottom, select What data will be attached?  If you don’t want to include the data with your feedback, uncheck Attach collected data to your feedback to help us improve the product experience .
  • Select Next .
  • Review additional context that you can share with your feedback. If you don’t want to include the additional context with your feedback, uncheck Additional context (content referenced to create outputs) .
  • Select Submit.

To report a legal issue, create a request .

Turn off the “Help me write” prompt

To turn off any of the features on Google Workspace Labs, you must exit Workspace Labs. If you exit, you will permanently lose access to all Workspace Labs features , and you won’t be able to rejoin Workspace Labs. Learn more about how to exit Workspace Labs .

Learn about Workspace Labs feature suggestions

  • Workspace Labs feature suggestions don’t represent Google’s views, and should not be attributed to Google.
  • Don’t rely on Workspace Labs features as medical, legal, financial or other professional advice.
  • Workspace Labs features may suggest inaccurate or inappropriate information. Your feedback makes Workspace Labs more helpful and safe.
  • Don’t include personal, confidential, or sensitive information in your prompts.
  • Google uses Workspace Labs data and metrics to provide, improve, and develop products, services, and machine learning technologies across Google.
  • Your Workspace Labs Data may also be read, rated, annotated, and reviewed by human reviewers. Importantly, where Google uses Google-selected input (as described in the Privacy Notice) to generate output, Google will aggregate and/or pseudonymize that content and resulting output before it is viewed by human reviewers, unless it is specifically provided as part of your feedback to Google.

You can review the Google Workspace Labs Privacy Notice and Terms for Personal Accounts .

How Workspace Labs data in Google Docs is collected

When you use the “Help me write (Labs)” prompt in Google Docs, Google uses and stores the following data:

  • Prompts you enter or select
  • Text you select to rewrite
  • Generated text
  • Document content that is referenced to generate text
  • Your feedback on generated text

Related resources

  • Get started with Google Workspace Labs
  • Collaborate with Gemini in Google Docs
  • Google Workspace Labs Privacy Notice and Terms for Personal Accounts

Need more help?

Try these next steps:.

google creative writing ai

Using Google products, like Google Docs, at work or school? Try powerful tips, tutorials, and templates. Learn to work on Office files without installing Office, create dynamic project plans and team calendars, auto-organize your inbox, and more.

  • Artificial Intelligence

Google’s new prototype AI tool does the writing for you

Wordcraft is a ‘magic text editor’ meant to inspire writers when crafting new stories, but it’s not likely to replace your favorite authors anytime soon.

By Victoria Song , a senior reporter focusing on wearables, health tech, and more with 11 years of experience. Before coming to The Verge, she worked for Gizmodo and PC Magazine.

Share this story

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Douglas Eck standing in front of a presentation screen demonstrating Wordcraft

Remember that time Google showed off its artificial intelligence prowess by demoing conversations with Pluto and a paper airplane ? That was powered by LaMDA , one of Google’s latest-generation conversational AI models. Now, Google’s using LaMDA to build Wordcraft, a prototype writing tool that can help creative writers craft new stories.

AI-powered writing tools aren’t new. Chances are you’ve heard of Grammarly or copywriting tools like Jasper . What makes Wordcraft a bit different is that it’s framed as a means to help create fictional work. Google describes it as a sort of “text editor with purpose” built into a web-based word processor. Users can prompt Wordcraft to rewrite phrases or direct it to make a sentence funnier. It can also describe objects if asked or generate prompts. In a nutshell, it’s sort of like wrapping an editor and writing partner into a single AI tool.

To test Wordcraft, Google created a workshop with 13 professional writers to see how well the prototype worked. While the writers seemed to appreciate Wordcraft as a way to spark new ideas, they unanimously agreed the tool wasn’t going to replace authors anytime soon. For starters, the tool wasn’t great at sticking to a narrative style and produced average or cliched writing. It also stuck to tried-and-true tropes while also steering clear of “mean” characters.

“One clear finding was that using LaMDA to write full stories is a dead end. It’s a much more effective tool when it’s used to add spice,” Douglas Eck, senior research director at Google Research, said at the AI@ event.

  • The Great Fiction of AI

Obviously, any prototype has kinks to work out. It’s also hard to fully grasp what using an AI-powered creative writing tool is like. So I was curious to see a demo of it firsthand at Google’s AI@ event.

I started by giving Wordcraft the prompt “penguins swimming.” It then generated a few different story ideas, and because I love baby animals, I went with a mother penguin sitting on her eggs. From there, I could tell Wordcraft to either continue the story, add another prompt, or talk to a chatbot for more ideas. I opted to highlight the “eggs” and have Wordcraft offer more description.

The results were all sorts of surreal — one described the eggs as having a leathery texture, but I went with the option where they were the size of grapefruits and covered in downy feathers. (Never mind the fact that eggs covered in feathers aren’t really a thing.) I won’t go into every prompt I tried out, but I did at one point have Wordcraft shorten a lengthy continuation into a single sentence, as well as had the chatbot generate some conflict (hence, the seal eating mama penguin’s babies).

Picture of a Wordcraft-generated story about baby penguins.

As you can see from the final product, the writing is fairly basic. There are also a lot of things that contradict — the baby eggs are eaten, but then a baby is floating in the ocean and rescued? Despite the fact that they never actually hatched? Sure! Another quirk was I had to manually copy and paste whatever the chatbot suggested into the main window. Every other prompt can just be clicked and automatically added.

Ultimately, it’s as Eck said. After the demo, I couldn’t really picture writing a full story this way, but it was a neat way to generate ideas. The final product wouldn’t ever work on its own — I’d be too embarrassed to even put it on AO3 as a March of the Penguins fanfic. But I could take the overall idea — a mama penguin fighting off a seal to save her eggs — and rewrite the text into a more enjoyable, less robotic story.

Wordcraft is clearly still in the experimental stage. That said, the prototype was fun to use, even if I was mostly trying to see how absurd I could get with a single prompt. If you’re curious, you can check out nine stories that came out of the Wordcraft Writers’ Workshop here . They’re pretty wild.

The Sonos Ace headphones are here, and they’re damn impressive

She sold her bathwater — paypal took her profits, microsoft build 2024: everything announced, humane is looking for a buyer after the ai pin’s underwhelming debut, inside microsoft’s mission to take down the macbook air.

Sponsor logo

More from Google

Android 15 logo with a v-shaped badge.

Android 15’s first developer preview has arrived

OnePlus 12R on a green background with back panel facing up surrounded by blue translucent squares.

The OnePlus 12R is a $500 phone with flagship tendencies

Screenshot of description of beta test.

Google offers non-Pixel owners a way to avoid waiting on hold with latest test

Vector collage showing different aspects of Google Keep.

How to make the most of Google Keep

A new era for AI and Google Workspace

Johanna Voolich Wright

Vice President, Product, Google Workspace

Try Google Workspace at No Cost

Get a business email, all the storage you need, video conferencing, and more.

For nearly 25 years, Google has built helpful products that people use every day — from Search and Maps, to Gmail and Docs in Google Workspace. AI has been transformational in building products that have earned a valued place in people’s lives. Across our productivity suite, advances in AI are already helping 3 billion users save more time with Smart Compose and Smart Reply , generate summaries for Docs, look more professional in meetings, and stay safe against malware and phishing attacks .

We’re now making it possible for Workspace users to harness the power of generative AI to create, connect, and collaborate like never before. To start, we’re introducing a first set of AI-powered writing features in Docs and Gmail to trusted testers.

As the world’s most popular and secure cloud-native communication and collaboration suite, getting this right — and at scale — is something we take very seriously. We know from our deep experience in AI and productivity that building features with AI requires great care, thoughtful experimentation, and many iterations driven by user feedback. We do all this while building safeguards against abuse, protecting the privacy of user data, and respecting customer controls for data governance.

Making Workspace even more helpful

Workspace's mission is to meaningfully connect people so they can create, build and grow together — and advances in generative AI are allowing us to deliver on this mission in new ways. Today, we’re sharing our broader vision for how Workspace is evolving to incorporate AI as a collaborative partner that is always there to help you achieve your goals, across Gmail, Docs, Slides, Sheets, Meet, and Chat.

As we embark on this next journey, we will be bringing these new generative-AI experiences to trusted testers on a rolling basis throughout the year, before making them available publicly. 

With these features, you’ll be able to:

  • draft, reply, summarize, and prioritize your Gmail
  • brainstorm, proofread, write, and rewrite in Docs
  • bring your creative vision to life with auto-generated images, audio, and video in Slides
  • go from raw data to insights and analysis via auto completion, formula generation, and contextual categorization in Sheets
  • generate new backgrounds and capture notes in Meet
  • enable workflows for getting things done in Chat

Here’s a look at the first set of AI-powered features, which make writing even easier.

Starting with Docs and Gmail

Blank pages can stump the best of us. That’s why we’re embedding generative AI in Docs and Gmail to help people get started writing . Whether you’re a busy HR professional who needs to create customized job descriptions, or a parent drafting the invitation for your child’s pirate-themed birthday party, Workspace saves you the time and effort of writing that first version. Simply type a topic you’d like to write about, and a draft will instantly be generated for you. With your collaborative AI partner you can continue to refine and edit, getting more suggestions as needed. 

Finding the right tone and style can also be tricky at times. Perhaps you’re applying for a new job, or writing to a new supplier in a more traditional industry, and you need to adopt a more formal tone in your email. Or you’ve jotted down a few bullets on your phone from a recent meeting and want to transform them into a more polished summary to share with your team. For these common scenarios and many more, we’re adding new generative AI capabilities to help you rewrite . And if you’re in the mood to let AI try out a new playful voice altogether, you’ll be able to hit the “I’m feeling lucky” option in Gmail.

Keeping users in control

As we’ve experimented with generative AI ourselves, one thing is clear: AI is no replacement for the ingenuity, creativity, and smarts of real people. Sometimes the AI gets things wrong, sometimes it delights you with something offbeat, and oftentimes it requires guidance. With all this in mind, we’re designing our products in accordance with Google’s AI Principles that keep the user in control, letting AI make suggestions that you’re able to accept, edit, and change. We’ll also deliver the corresponding administrative controls so that IT is able to set the right policies for their organization. 

The best is yet to come

AI-based capabilities get better with human feedback. We’ll launch these new experiences this month via our trusted tester program, starting with English in the United States. From there, we’ll iterate and refine the experiences before making them available more broadly to consumers, small businesses, enterprises, and educational institutions in more countries and languages. When it comes to delivering the full potential of generative AI across Workspace, we’re just getting started. In the same way that we revolutionized real-time collaboration with co-authoring in Docs 17 years ago, we’re excited to transform creation and collaboration all over again in Workspace. 

If your organization is not yet on Workspace, we invite you to get started today at no cost and join us in this new era of AI.

  • Product Announcements
  • Productivity and Collaboration
  • AI and Machine Learning

Related articles

Google Workspace: A more secure alternative for today’s threat landscape

By Yulie Kwon Kim • 3-minute read

New ways to engage with Gemini for Workspace

By Aparna Pappu • 5-minute read

Empowering businesses of all sizes with new generative AI and security innovations in Google Workspace

By Aparna Pappu • 6-minute read

Google Meet partners with Brandlive, broadens support for large-scale online events and webinars

By Jennifer Shen • 3-minute read

To revisit this article, visit My Profile, then View saved stories .

  • Backchannel
  • Newsletters
  • WIRED Insider
  • WIRED Consulting

Paresh Dave

We Put Google’s New AI Writing Assistant to the Test

Digitally generated image of a typewriter with a single chatbot button instead of traditional keys

When I asked Google’s AI writing aid to draft a happy birthday email to a friend, it left my brain in the dust. I had taken about 90 seconds to craft a decent 81-word greeting. But the search giant’s text-generation feature knocked out a flawless 87 words in a third of the time.

That’s exactly what Google wants to see. The Help Me Write feature that launched in March and was rolled out more broadly at the  company’s annual conference last week is a radical step beyond the Smart Reply and Smart Compose tools that Gmail has offered for years to generate short phrases. With the new feature, you type a brief description of the email you want to send—“Wish happy birthday to a friend I made last year in San Francisco.” Then you click a button labeled Create, and a full draft appears. Each one bears a disclaimer: “This is a creative writing aid, and is not intended to be factual.”

Screenshot of Google Duet response to prompt write a note to a vet asking for a note allowing grooming des...

Help Me Write is the first of a slew of generative AI features  Google has planned for its productivity suite, under the umbrella branding of Duet AI for Workspace. I spent a few days testing it in Gmail and Google Docs to speed up wedding planning and uncover its boundaries.

Though it can rapidly unspool drafts of polite emails to businesses or fluent essays on mundane topics, what I gained in time I sometimes lost through new headaches. Duet’s writing often came across as stiff, it sometimes snuck in gender stereotypes and inaccurate information, and it wouldn’t expound on subjects I needed it to—like drinking games. “We’re still learning, and can’t help with that. Try another request,” the tool too often responded to me.

Frustrations aside, the system will undoubtedly be widely adopted among the 2 billion people using Gmail and the 3 billion using Google productivity software such as Docs. Existing AI offerings Smart Reply and Smart Compose drew 180 billion uses last year, Google CEO Sundar Pichai said last week.

Help Me Write loads via a pencil-and-star button located along the bottom of the Compose window in Gmail or on the left margin of a  Google Docs page , and it provides the sort of responses that have become synonymous with  OpenAI’s ChatGPT . Microsoft is testing a version of that technology in services including Word and Outlook with some business customers. But Google’s Duet technology is the first comparable AI writing aid offered to consumers and built into widely used services.

Hundreds of thousands of English-speaking users in the US and other countries who have signed up for  Google’s Workspace Labs have access. They’ve been testing it for job applications, client letters, and lesson plans, says Kristina Behr, the Google vice president of product overseeing collaboration services and generative AI integrations. My “You’re in!” email arrived days after signing up. The AI writing companion is free and has no usage limits, but Google hasn’t determined whether that will be true forever, she says.

My experience with Duet began with it asking me to agree to  terms of service . I was to understand that prompts and responses would not be tied to my Google account, but they could be reviewed by humans, so I should watch what I type. I still used it for personal tasks, including helping with emails and speaking scripts for my upcoming wedding, offering up my data in the spirit of informing WIRED readers.

The End of ‘iPhone’

By Carlton Reid

Scarlett Johansson Says OpenAI Ripped Off Her Voice for ChatGPT

By Will Knight

AI Is a Black Box. Anthropic Figured Out a Way to Look Inside

By Steven Levy

The Earth Is About to Feast on Dead Cicadas

By Celia Ford

One of the first things I noticed is that Duet’s behavior can be inconsistent across Google services. I wanted to finish up a script for friends who will emcee a pre-wedding party filled with competitions, speeches, and musical performances. But the version of Duet in Google Docs wouldn't help me write a description of the well-known drinking game Flip Cup. Nor would it explain Beer Pong. The Duet over in Gmail correctly described both games. 

Screenshot of Google Duet unable to answer prompt describe flip cup

Behr says that happened because Gmail’s version of the feature is tuned to be less formal than the one in Google Docs, which is more likely to be used in workplaces or schools. The two products have separate teams testing and setting Duet’s boundaries.

Now that I was in Gmail, I sought help writing emails to guests who were scheduled to participate in the wedding welcome event. Duet suggested some points I might not have thought to include: “We want you to feel free to be as creative as you want with your roast.” But the overall output resembled something sent by corporate HR and legal departments.

The AI-made messages were devoid of my hallmark sentences lacking a verb or starting with “Just,” and they included nary a single emoji 😡. The text generator showed little appreciation for how I or anyone else communicates informally. My partner shrieked in horror when she saw I had sent one of Duet’s drafts to two friends, with only light edits, to see their response. (So far, neither has replied.)

Behr says I could have asked for a loose and informal tone in my prompt to the AI writer. Google is trying to figure out how to educate users on tricks like that. “We're effectively building with our customers” in real time, she says. 

Pichai’s demonstration at Google’s  I/O conference last week featured the writing of a formal refund request to an airline, and I found Duet in Gmail a skilled grumbler. Complaint to consumer protection regulators about event ticketing technology? No problem. Complaint to a shoe maker for soles wearing out too fast? On point. Note to a veterinarian asking for a doggy doctor’s note? Got it. Google has built a formidable complaint machine—an aspect of Duet that will probably spur companies to use generative AI to defend themselves.

For consumers, improvements are already in the works. By the end of this month, Gmail’s text generator will draw on information from past emails in the same thread. The I/O demo showed that a user planning a potluck could generate an email that referenced a planning document shared earlier in the thread. My complaints about shoes or tickets would become more persuasive if the system pulled transaction dates, model numbers, and other info from my inbox.

The same button used to summon Help Me Write loads toggles to lengthen, shorten, or formalize either AI-crafted text or your own compositions. Those all work surprisingly well. In Docs, users can even enter their own editing filter, like “Sound more confident!” Gmail has an “I’m feeling lucky” option, which applies a surprise goofy filter to text, like turning it  piratical by switching “hello” for “ahoy” and “your” into “yer.” Another time it turned “car” into “flying car.”

Back over in Docs, my frustrations with Duet grew. It refused to generate wedding vows ( a use ChatGPT will serve ) or a “wedding reception speech with wife.” But dropping “with wife” and trying related prompts showed it could generate speeches from the point of view of a groom’s best man. The notion of a newly wedded couple speaking together was seemingly too alien for the technology.

Duet could be more useful if it could ask for additional guidance before a draft is generated, like asking a user to specify the perspective for the text. Behr says Google is considering “multi-turn experiences,” similar to ChatGPT, where a user can engage the text generator in a dialog to perfect the output.

Help Me Write,  like other text generators , can make slip-ups around gender. In Docs, it wrote a nice online review of a wedding officiant—but assumed the officiant was a “he.” Asked to compose letters to my future son and then daughter, it signed them as being written by “Dad” and “Father,” though the system does not know my gender, according to Behr. In 2018, I reported that the  Smart Compose feature, which uses machine learning to help you finish sentences in Gmail,  would not suggest pronouns because the company feared user backlash for getting them wrong. Duet lacks those precautions. Behr says that while Google’s commitment to inclusive language remains, guardrails for newer AI models require different engineering that is a work in progress.

Duet’s struggles with gender didn’t stop with botched pronouns. I asked the system to suggest gift ideas for a young boy and then a young girl. While the lists of ideas overlapped, exclusive to the boy’s side was “a remote control car or plane” and other items leaning science and tech, and only the girl’s list mentioned “a dollhouse or playset” and “jewelry.” The Help Me Write box flashes prompt ideas while waiting for users to type, and a similar experiment using even one of its suggestions (“poem about a six-year-old boy”) perpetuated gender conventions.

Stereotypes also popped up when I tried asking for movies to watch with “a gay friend” or just “a friend.” In response to the first prompt, Duet in Docs listed three movies featuring gay romances, but for the second it made only generic suggestions, like something “you both love.”

Other times, Google’s AI helper handled pronouns deftly. Asked to write a greeting card for a new baby on the way, it said “they will be a beautiful, happy, and healthy baby” without using any gendered language. But my tests suggest that people who prefer inclusive language or want to avoid stereotypes will need to be careful.

Duet sometimes avoids tricky subjects. It wouldn’t help write a  Nigerian prince scam email , an evil plan to take over the world using AI, a speech about conservative commentator  Tucker Carlson , or most anything mentioning terrorism or guns. (Water and Nerf guns were an exception.)

The Duet features also refused some prompts referring to demographic characteristics, with much inconsistency. Google’s AI writer was happy to give housewarming gift ideas for an Indian family (Indian thalis, basket of Indian snacks, Indian art) but not a Black family. It answered a request for jobs that Sikh people are good at (entrepreneurs, doctors) but not the same query for Jewish people. A five-paragraph essay on British literature? Yes. An essay on the British role in the Atlantic slave trade? Nope.

When a Duet feature refuses to generate text, it is impossible to tell whether the cause is a bug, a poor prompt, or a content concern, because in Google’s  speedy rollout , the company hasn’t gotten around to fine-tuning error notices, Behr acknowledges.

Screenshot of Google Duet response to a prompt reading use 70 of samosas before ceremony 30 at cocktail hour

As human writers know, getting words on the page is one challenge, but getting the facts correct is another. Duet in Docs rightly described the term “welfare queen” as pejorative and wrote a sharp memo on options to mitigate labor costs at any company.

But its work began to look sloppy on more specific requests. Asked to write a memo on consumer preferences in Paraguay compared to Uruguay, the system incorrectly described Paraguay as less populous. It hallucinated, or made up, the meaning behind  a song from a 1960s Hindi film being performed at my pre-wedding welcome event.

Most ironically, when prompted about the benefits of Duet AI, the system described Duet AI as a startup founded by two former Google employees to develop AI for the music industry with over $10 million in funding from investors such as Andreessen Horowitz and Y Combinator. It appears no such company exists. Google encourages users to report inaccuracies through a thumbs-down button below AI-generated responses.

Behr says Google screens topics, keywords, and other content cues to avoid responses that are offensive or unfairly affect people, especially based on their demographics or political or religious beliefs. She acknowledged that the system makes mistakes, but she said feedback from public testing is vital to counter the tendency of AI systems to reflect biases seen in their training data or pass off made-up information. “AI is going to be a forever project,” she says.

Still, Behr says early users, like employees at Instacart and Victoria’s Secret’s Adore Me underwear brand, have been positive about the technology. Instacart spokesperson Lauren Svensson says—in a manually written email—that the company is excited about testing Google’s AI features but not ready to share any insights.

My tests left me worrying that AI writing aids could extinguish originality, to the detriment of humans on the receiving end of AI-crafted text. I envision readers glazing over at stale emails and documents as they might if forced to read Google’s nearly 6,000-word privacy policy. It’s unclear how much individual personality Google’s tools can absorb and whether they will come to assist us or replace us.

Behr says that in Google’s internal testing, emails from colleagues have not become “vanilla” or “generic” so far. The tools have boosted human ingenuity and creativity, not suppressed them, she says. Behr too would love an AI model that imitates her style, but she says “those are the types of things that we're still evaluating.”

Despite their disappointments and limitations, the Duet features in Docs and Gmail seem likely to lure back some users who began to rely on ChatGPT or rival AI writing software. Google is going further than most other options can match, and  what we are seeing today is only a preview of what’s to come. When—or if—Duet matures from promising drafter to unbiased and expert document finisher, usage of it will become unstoppable. Until then, when it comes to writing those heartfelt vows and speeches, that’s a blank screen left entirely to me.

You Might Also Like …

In your inbox: Will Knight's Fast Forward explores advances in AI

He emptied a crypto exchange onto a thumb drive —then disappeared

The real-time deepfake romance scams have arrived

Boomergasms are booming

Heading outdoors? Here are the best sleeping bags for every adventure

google creative writing ai

Will Knight

Net Neutrality Returns to a Very Different Internet

Dell Cameron

A Lawsuit Argues Meta Is Required by Law to Let You Control Your Own Feed

Vittoria Elliott

Musi Won Over Millions. Is the Free Music Streaming App Too Good to Be True?

Kate Knibbs

Generative AI Doesn’t Make Hardware Less Hard

Lauren Goode

It’s Time to Believe the AI Hype

Steven Levy

Inside the Cult of the Haskell Programmer

Android Police

What is textfx ai tools, textfx ai tools can be helpful for any creative writer.

If you're a creative writer, you've had writer's block more times than you care to admit. The TextFX Project is an artificial intelligence (AI) tool created by musician and producer Lupe Fiasco and Google Lab Sessions. It's a suite of writing tools made for rappers, writers, and wordsmiths. If you're ready to give writer's block a vacation, open a new browser window on your favorite Chromebook , PC, or mobile device and check it out.

What's the tech behind TextFX?

The TextFX Project is powered by Google's large language model, PaLM 2 (Pathways Language Model 2). Google put a lot of effort into scaling up large language models and has been a leader in that area since the early days of AI language models. Operating massive datasets and using advanced neural networks developed by Google Research have given Google an edge.

PaLM 2 can handle multiple language tasks simultaneously. This multitasking ability is part of what Google calls "pathways," a strategic approach to handling complex, large-scale AI model training. It uses a modular approach, where different components of the process can be specialized but still interact effectively with each other.

Top 8 best AI note-taking tools

Textfx has ten ai tools.

All the TextFX tools are offered for free on its website . When you visit the site, you're greeted with a split screen with its logo and a scrolling list of the tools. With names like Fuse, Unexpect, and Unfold , it can be confusing. The interesting thing about TextFX is that many of the tools are based on the techniques Lupe Fiasco developed in his approach to working with words creatively.

Lupo describes his approach as "word explosions." Taking a word and exploding the possibilities inherent in that word. One of the tools is Explode , which takes a single word and breaks it into similar-sounding phrases. You can peek under the hood by looking for the info icon under the tool names. Explode shows examples like taking the word "stabilize" and breaking it into "stable eyes."

What TextFX tools are available, and what can you use them for?

The rest of the tools take a similar approach to the Explode TextFX tool. You enter a word, thing, concept, topic, or scene, and the possibilities associated with that word unfold.

Some tools do exactly what they are named, and any wordsmith will be familiar with them. The Simile TextFX tool takes a thing or concept and outputs several possible similes. Take the word "waiting," and you get things like, "waiting for the train to arrive was like watching a pot of water boil." The Alliteration and Acronym tools in this AI toolset do the thing they are named for.

While Explode breaks a word into similar-sounding phrases, Chain gives you a series of semantically related items. Take a moment to think about what other words are related to the word "guitarist." A guitarist has an instrument that they play music with, possibly in a band . Maybe that guitarist is on tour on a bus , getting ready to play on stage . You get the idea. It's helpful when you know the subject you're writing about but want detailed ways to describe it or something related to it that you can elaborate on.

Unfold takes a word and pairs it with another word that's commonly found next to it. For example, when you type "guitarist," you get outputs like lead guitarist, rhythm guitarist, guitarist prodigy, and rock guitarist. Like most AI, you can get bad responses from these tools. We don't think "guitarist cat" is that common. But who knows? The internet loves cats.

Creating a detailed scene with TextFX is easy

The Scene tool can be helpful for any writer. A lot of writer's block comes when you can visualize or imagine something that's happening but can't describe it. "Watching a movie" is a simple scene. But what does watching a movie feel like? What sounds are around you? What can you see?

Scene outputs things that are familiar to most people and can viscerally draw you in. The feel of plush seats and sticky floors, the taste of cold soda and candy, the smell of fresh popcorn wafting through the theater, the darkness of the theater, and the sight of the bright lights illuminating the screen.

There's also the Unexpect tool. Enter a scene, and you get an unexpected and imaginative result. Want to make a scene where the character is "eating a doughnut" a little stranger? How about, your character is "eating a doughnut with chopsticks"? Or maybe they get a nasty surprise while "eating a doughnut filled with mashed potatoes"?

Explore topics from different perspectives with TextFX

The last few tools in TextFX help you explore a topic or concept in depth. POV is a tool that takes a topic and creates a list of what someone might think about that topic. If you want to explore "succulents," the output is in the form of "succulents are the..."

If you're familiar with succulents, you'll understand some of the points of view. Succulents are low-maintenance plants that thrive in dry environments, like cacti, jade plants, and dragon trees. TextFX outputs the common thoughts that "succulents are the perfect plants for people who don't know how to take care of plants" and "succulents are the perfect plants for people who don't have a green thumb."

On the other hand, some people may think that "succulents are the perfect plants for people who are too lazy to take care of real plants." Or have the hot take that "succulents are the hipster's pet rock." There aren't any detailed points of view, but it provides additional perspective to what you already think about a topic.

The Fuse tool is a bit more interesting. You can take any two things, and it outputs some commonality or intersection between them. It struggles when the fusion of the two things is a stretch, like succulents and guitarists. One output made a little sense and said, "Both succulents and guitarists can be associated with the idea of patience — succulents with their ability to thrive in harsh conditions, and guitarists with their ability to practice for hours on end to perfect their craft."

With so many AI tools focusing on recreating what artists produce , TextFX takes a refreshingly different approach. Instead of creating art similar to an artist or music similar to a musician, TextFX recreates a creative process.

One of the developers said that they thought this project would output writing similar to Lupe Fiasco's work. However, Lupe said the tools would be more helpful if they helped with his process. Now, we get a chance to create in a way that's similar to how Lupe creates. Let's hope the next generation of AI tools trends in this direction, making the lives of creatives easier so that they have more time to be creative.

  • Deutschland
  • Asia, Australia & New Zealand
  • Europe, Middle East & Africa
  • United States & Canada
  • Latinoamérica

3 compelling use cases for AI, according to creative leads

For years, marketers have been integrating AI-powered products into nearly every aspect of their work , gaining critical insights and driving more conversions with improved campaign optimizations.

More recently, the profusion of news surrounding generative AI has renewed the critical importance of the human in the driver’s seat, especially when it comes to building advertising creative. Commercial creative would not exist without the talent behind it, full stop. And just as marketers have been using AI-powered tools, creatives have been experimenting with AI in everything from ads that talk back to concept decks that sing.

With responsive search ads (RSA) and responsive display ads (RDA), we’ve already seen the ability of AI to optimize thoughtfully crafted assets into the best-performing combinations of creative. We know that AI can scale asset production to serve the most relevant version of an ad across channels via Performance Max , App , and Video action campaigns. Now, to get a pulse on how interdisciplinary creative teams are already exploring AI, we asked agency leads across three regions how they use it. Here’s what they said.

Novel use cases for AI tools

1. interactive ads from voice activation to audiovisual journeys.

During the 2019 holiday season, a team tasked with selling the Google Nest to Australian shoppers had a unique opportunity to let people test the product from the comfort of their own homes.

“We wanted to bring the experience of Nest into the ad itself, so that was the moonshot then — essentially, quite a while back before generative AI was a thing,” said Tingyan Han, senior data strategy director, APAC at EssenceMediacom. “We needed to demonstrate the many ways in which Nest makes moments at home better.”

There were many considerations when working with a speech-to-text API, from the UX to ad inventory and measurement … to testing whether local accents were recognizable.

To do that, the team turned to a speech-to-text API co-authored by Google with the help of the Google Nest and Google Media Lab teams.

“There were many considerations when working with a speech-to-text API, from the UX to ad inventory and measurement, all the way down to testing whether local accents were recognizable,” said Han. The ad would pause within the first few frames to allow the user time to opt in to the experience. When users said, “Hey Google, show me gingerbread house recipes,” it would do as told.

The activation led to an increase in consideration to purchase. Vincent Tay, creative director, APAC at EssenceMediacom, says that’s because the interactivity served to demonstrate the benefits of the product itself.

We must always remember to place the human truth at [our campaign’s] core.

“While the thought of integrating new and shiny technology into every facet of our campaign can be alluring, we must always remember to place the human truth at its core,” said Tay, who partnered with a UX/UR designer alongside Han on the campaign.

More recently, Publicis-owned Leo Burnett Australia used AI to build a talking car ; Leo Burnett Taiwan used another kind of AI to celebrate Lunar New Year with potato chip-inspired fortunes .

“We have been using Google Colab regularly for early prototyping efforts involving up-and-coming AI algorithms,” said Laurent Thevenet, head of creative tech at Publicis covering APAC and MEA. “We are also starting to use Bard , as we like the fact that it is connected to the internet and can retrieve real-time information.”

In addition to sending regular updates on emerging tech to its 4,000 creatives across the region, Publicis is also mentoring talent internally, sending mentees back to their respective agencies and teams with new knowledge.

“Machines need operators and, for the creative industry, it means that creatives will partner with machines, directing them towards the desired output,” said Thevenet. “These creatives have to be hybrid talents able to think critically while having the ability to operate and connect these emerging AI systems with one another.”

2. Envisioning results — and selling that vision to clients

“Imagine a concept store on the moon. What does that look like?”

Ed Yeoman, creative director at London-based branding and design agency Human After All, has observed his team bringing AI into the ideation stage to collaborate on design fiction for this type of “wild-card idea.”

“Some people use it to get verbal prompts around language and messaging, and some people use it to get visual prompts to help them kind of imagine something that doesn’t exist yet,” including events and event spaces, he said.

Google’s announcement of the forthcoming addition of Adobe Firefly to Bard represents a commitment to ethical image generation.

Gabriel Cheung, Global Executive Creative Director, TBWA\Chiat\Day New York, says AI-generated content can also challenge teams to push their thinking. “Because of the way AI works with existing information, we let AI-powered tools quickly generate the ‘first thought’ ideas. Our thinking is that if AI can generate the same idea, then we haven’t done our job well enough to come up with something new,” said Cheung.

Google recently announced a new conversational experience in Google Ads and Search campaigns that can be used to enhance brainstorms, a use case Yeoman’s team found helpful.

“[The prompting] part of the process … puts you in the role of the creative or strategic director,” said Yeoman. “Oftentimes, at that level, you’re helping to frame challenges for people to inspire them to do certain things. It’s the same with AI. You’re hoping to frame this challenge in a way which gives you an optimal output.”

At the heart of our business are the principles of empathy and reason. We try and build those into everything.

Meanwhile, Google’s announcement of the forthcoming addition of Adobe Firefly to Bard represents a commitment to ethical image generation. Firefly is trained on a catalog of hundreds of millions of licensed images in Adobe Stock. As private technology companies develop responsible AI and call for regulation , creative agencies are writing their own ethical guidelines.

“We felt that there was a little bit of a lack of people talking about what it meant for humans,” said Yeoman. “At the heart of our business are the principles of empathy and reason. We try and build those into everything.”

3. Guiding concept iteration, strategy, and production at scale

Every year, global creative agency Jellyfish Group invites its own technologists to a companywide hackathon. The participants invited to this year’s event in Paris received a new kind of challenge: design an AI-powered solution for improving the quality and performance of creative assets. The event brought 120 technologists across data, media, and creative together to address this critical business need.

“The benefit is huge; it elevates everyone’s knowledge and experience, and that carries throughout the rest of the year,” said Sam Yates, chief solutions officer of creative technology at Jellyfish.

AI is not just about ethics; it’s literally a business problem for us. If we’re not using AI the right way, it could lead to bias because of the training samples.

“AI has developed so fast and there’s so much opportunity, but it’s also kind of a wild West scenario,” said Di Wu, VP of data science at Jellyfish Group. “People are just starting to think about regulation and what it means for us to adopt AI. We created a task force around it to basically say, AI is not just about ethics; it’s literally a business problem for us. If we’re not using AI the right way, it could lead to bias because of the training samples used [to train the hypothetical model].” Agencies will soon have access to more tools to create variations on their own work, ensuring ownability.

Working within established partner networks is one way to ensure safety, added Yates. “We don’t want to stifle innovation in any way, but we do have to think about some of the risk mitigations that go with exploring new technologies,” he said. “Working closely with Google, for example, is a great opportunity for us to explore a tech stack in a safe and responsible way.”

Even before the milestones of 2023, Google had partnered with Jellyfish to design a bespoke service powered by Google Cloud Platform’s Vision and Video APIs . “Optics” could decode which elements of an ad performed best according to a brand’s goals and best practices like the YouTube ABCDs . With advances in AI, such methodologies could eventually enable teams to distinguish emotional content across ads, or even the presence of humor, to shed light on which creative choices resonated most with their brands’ audiences.

Once teams have finalized creative assets, they can get the most out of them using smart creative formats like RSAs and RDAs. Tools like Performance Max can help make sure the right ad reaches the right audience at the right time, optimized for their chosen channels and screens. Research shows that advertisers see 2X more conversions , on average, when adding an RDA to an ad group with a static display ad.

From creative testing to storyboarding, AI-powered solutions have a pivotal role to play in the future of creative development. The role itself must be defined by the needs of real creative teams, and some of the most useful applications may be found unexpectedly. Through active exploration and experimentation with AI, we can discover more concrete ways of thinking about the guardrails we want to uphold and the benefits to creative professionals they unlock.

Others are viewing

Marketers who view this are also viewing

Research-backed ways to increase the impact of LGBTQ representation in ads

How agencies are multiplying their impact and expertise with ai-powered solutions, understanding the abcds of effective creative on youtube, top retailers use ai-powered campaigns to engage their most valuable customers. here are 4 steps they follow, 4 ways to move forward with confidence in a privacy-first world, ‘back to the future’: the old marketing feature that will drive new marketing success, billy corbyn, others are viewing looking for something else, complete login.

To explore this content and receive communications from Google, please sign in with an existing Google account.

You're visiting our United States & Canada website.

Based on your location, we recommend you check out this version of the page instead:

Learn about our leading AI models

Discover the AI models behind our most impactful innovations, understand their capabilities, and find the right one when you're ready to build your own AI project.

  • Gemini models
  • Open models
  • Industry-specific
  • Ready for developers
  • Text generation

Code generation

  • Image generation

Video generation

Gemini 1.0 Ultra

Gemini models Ready for developers Multimodal Text generation Code generation

Gemini 1.0 Ultra

Our largest model for highly complex tasks.

Performance excellence

From natural image, audio, and video understanding to mathematical reasoning, performance exceeds current state-of-the-art results on 30 of the 32 widely-used academic and multimodal benchmarks used in large language model research and development.

Advanced reasoning

The first model to outperform human experts on massive multitask language understanding, which uses 57 subjects such as math, physics, history, law, medicine, ethics, and more for testing both world knowledge and problem solving abilities.

Gemini 1.5 Pro

Gemini 1.5 Pro

Our best model for general performance across a wide range of tasks.

Complex reasoning about vast amounts of information

Can seamlessly analyze, classify and summarize large amounts of content within a given prompt.

Better reasoning across modalities

Can perform highly sophisticated understanding and reasoning tasks for different modalities.

Problem-solving with longer blocks of code

When given a prompt with more than 100,000 lines of code, it can better reason across examples, suggest helpful modifications and give explanations about how different parts of the code works.

Gemini 1.0 Pro

Gemini 1.0 Pro

Our best model for scaling across a wide range of tasks.

Complex reasoning systems

Fine-tuned both to be a coding model to generate proposal solution candidates, and to be a reward model that is leveraged to recognize and extract the most promising code candidates.

Advanced audio understanding

Significantly outperforms the USM and Whisper models across all ASR and AST tasks, both for English and multilingual test sets.

Gemini 1.0 Nano

Gemini 1.0 Nano

Our most efficient model for on-device tasks.

Reasoning, functionality & language understanding

Excels at on-device tasks, such as summarization, reading comprehension, text completion tasks, and exhibits impressive capabilities in reasoning, STEM, coding, multimodal, and multilingual tasks relative to their sizes.

Broad accessibility

With capabilities accessible to a larger set of platforms and devices, the Gemini models expand accessibility to everyone.

Gemini 1.5 Flash

Gemini 1.5 Flash

Our lightweight model, optimized for speed and efficiency.

Built for speed

Sub-second average first-token latency for the vast majority of developer and enterprise use cases.

Quality at lower cost

On most common tasks, 1.5 Flash achieves comparable quality to larger models, at a fraction of the cost.

Long-context understanding

Process hours of video and audio, and hundreds of thousands of words or lines of code.

PaLM 2

Ready for developers Text generation Code generation

A state-of-the-art language model with improved multilingual, reasoning and coding capabilities.

Demonstrates improved capabilities in logic, common sense reasoning, and mathematics.

Multilingual translation

Improved its ability to understand, generate and translate nuanced text — including idioms, poems and riddles. PaLM 2 also passes advanced language proficiency exams at the “mastery” level.

Improved coding

Excels at popular programming languages like Python and JavaScript, but is also capable of generating specialized code in languages like Prolog, Fortran, and Verilog.


Ready for developers Image generation

A family of text-to-image models with an unprecedented degree of photorealism and a deep level of language understanding.

High quality Images

Achieves accurate, high-quality photorealistic outputs with improved image+text understanding and a variety of novel training and modeling techniques.

Text rendering support

Text-to-image models often struggle to include text accurately. Imagen 3 improves this process, ensuring the correct words or phrases appear in the generated images.

Prompt understanding

Imagen 3 understands prompts written in natural, everyday language, making it easier to get the output you want without complex prompt engineering.

Includes built-in safety precautions to help ensure that generated images align with Google’s Responsible AI principles.


Ready for developers Code generation

A family of models that generate code based on a natural language description. It can be used to create functions, web pages, unit tests, and other types of code.

Code completion

Suggests the next few lines based on the existing context of code.

Generates code based on natural language prompts from a developer.

Lets developers converse with a bot to get help with debugging, documentation, learning new concepts, and other code-related questions.


Ready for developers Text generation

A family of universal Speech Models trained on 12 million hours of speech to enable automatic speech recognition (ASR) for 100+ languages.

Broad language support

Can transcribe in over 100 languages with excellent speech recognition.

High accuracy

Achieves state-of-the-art Word Error Rate (WER) on a variety of public test sets and languages. It delivers 98% speech recognition accuracy in English and over 300% relative improvement in several languages with less than 10M speakers.

Large model size

Chirp's 2-billion-parameter model outpaces previous speech models to deliver superior performance.


Our most capable generative video model. A tool to explore new applications and creative possibilities with video generation.

Advanced Cinematic effects

With just text prompts, it creates high-quality, 1080P videos that can go beyond 60 seconds. Lets you control the camera, and prompt for things like time lapse or aerial shots of a landscape.

Detail and tone understanding

Interprets and visualizes the tone of prompts. Subtle cues in body language, lighting, and even color choices could dramatically shift the look of a generated video.

Improved consistency and quality of video

Able to retain visual consistency in appearance, locations and style across multiple scenes in a longer video.

More control

Veo allows users to edit videos through prompts, including modifying, adding or replacing visual elements and it can generate a video from an image input, using the image to fit within any frame of the output and the prompt as guidance for how the video should proceed.


Industry-specific Ready for developers Text generation

A family of models fine-tuned for the healthcare industry.

Transform your healthcare workflow

Revolutionizes the way medical information is accessed, analyzed, and applied. Reduces administrative burdens and helps synthesize information seamlessly.

Build customized solutions

MedLM is a customizable solution that can embed into your workflow and integrate with your data to augment your healthcare capabilities.

Innovate safely and responsibly

Born from a belief that together, technology and medical experts can innovate safely, MedLM helps you stay on the cutting edge.


Industry-specific Text generation

A family of models fine-tuned for learning, infused with teacher-advised education capabilities and pedagogical evaluations.

Inspire active learning

Allow for practice and healthy struggle with timely feedback.

Manage cognitive load

Present relevant, well-structured information in multiple modalities.

Adapt to learner

Dynamically adjust to goals and needs, grounding in relevant materials.

Stimulate curiosity

Inspire engagement to provide motivation through the learning journey.

Deepen metacognition

Plan, monitor and help the learner reflect on progress.


A family of models fine-tuned for cybersecurity.

Industry-leading threat data

Tuned, trained and grounded in threat intelligence from Google, VirusTotal, and Mandiant to bring up-to-date security information and context to users.

Infused in Google Cloud Security products

Gemini in Security agents use SecLM to help defenders protect their organizations.

Supercharging security use cases

Cybersecurity professionals can easily make sense of complex information and perform specialized tasks and workflows.


Open models Ready for developers Text generation

A family of lightweight, state-of-the-art open models from Google, built from the same research and technology used to create the Gemini models.

Responsible by design

Incorporating comprehensive safety measures, these models help ensure responsible and trustworthy AI solutions through curated datasets and rigorous tuning.

Unmatched performance at size

Gemma models achieve exceptional benchmark results at its 2B and 7B sizes, even outperforming some larger open models.

Framework flexible

With Keras 3.0, enjoy seamless compatibility with JAX, TensorFlow, and PyTorch, empowering you to effortlessly choose and switch frameworks depending on your task.


Open models Ready for developers Code generation

A collection of lightweight open code models built on top of Gemma. CodeGemma models perform a variety of tasks like code completion, code generation, code chat, and instruction following.

Intelligent code completion and generation

Complete lines, functions, and even generate entire blocks of code, whether you're working locally or using Google Cloud resources.

Enhanced accuracy

Trained on 500 billion tokens data from web documents, mathematics, and code. Generates code that's not only more syntactically correct but also semantically meaningful, reducing errors and debugging time.

Multi-language proficiency

Supports Python, JavaScript, Java, Kotlin, C++, C#, Rust, Go, and other languages.



A technically distinct model that leverages recurrent neural networks and local attention to improve memory efficiency.

Reduced memory usage

Lower memory requirements allow for the generation of longer samples on devices with limited memory, such as single GPUs or CPUs.

Higher throughput

Can perform inference at significantly higher batch sizes, thus generating substantially more tokens per second (especially when generating long sequences).

Research innovation

Showcases a non-transformer model that achieves high performance, highlighting advancements in deep learning research.


Open models Ready for developers Multimodal Text generation

Our first multimodal Gemma model, designed for class-leading fine-tune performance across diverse vision-language tasks.

Powerful fine tuning

Designed for class-leading fine-tune performance on a wide range of vision-language tasks like:

  • image and short video captioning
  • visual question answering
  • understanding text in images
  • object detection
  • and object segmentation

Extensive language support

Supports a wide range of languages.

Ready to build?

See how ai can help you…, be more creative.

Create high-quality, photorealistic images with ImageFX.

Mix and generate custom beats with MusicFX.

Generate engaging videos in minutes with VideoFX.

Supercharge your creativity and productivity with Gemini.

Bring your best ideas to life with Gemini for Google Workspace.

Do your best thinking with a research and writing tool, grounded in the information you give it.

Responsibility is the bedrock of all of our models.

*SynthID helps identify AI-generated content by embedding an imperceptible watermark on text, images, audio, and video content generated by our models.

Responsibility is the bedrock of all of our models.

AI is helping us deliver on our mission in exciting new ways, yet it's still an emerging technology that surfaces new challenges and questions as it evolves.

To us, building AI responsibly means both addressing these challenges and questions while maximizing the benefits for people and society. In navigating this complexity, we’re guided by our AI Principles and cutting-edge research, along with feedback from experts, users, and partners.

These efforts are helping us continually improve our models with new advances like AI-assisted redteaming and prevent their misuse with technologies like SynthID. They are also unlocking exciting, real-world progress towards some of society’s most pressing challenges like predicting floods and accelerating research on neglected diseases.

I prompted AI to summarize Google's 45-page book about how to write the best AI prompts. Here are the key takeaways.

  • Google  handed out free guides on how to write successful AI prompts for Gemini at Google I/O.
  • The booklet covers best practices for Google Workspace and gives examples for various professions.
  • Some tips include drafting 21-word prompts that include persona, task, context, and format.

Insider Today

Google handed out booklets about how to write successful AI prompts at its big summer developer conference, Google I / O .

But you're still in luck even if you weren't one of the developers or press in attendance — Google has a free PDF version available for download on its website.

The guide breaks down how to best write AI prompts for Gemini for the company's Google Workspace apps, which include Gmail, Google Docs, Google Sheets, Google Meet, and Google Slides.

But there are some great takeaways in general for writing AI prompts.

It lists some helpful tips, like how the most successful AI prompts average around 21 words, and users should refrain from making them too long or too short. The guide also went over the four key points to hit in every prompt to receive the most useful responses.

The guide showcases how different roles can use Gemini to improve productivity. For example, an HR manager might use Gemini to create a script for an onboarding presentation, while a sales representative may use it to create an elevator pitch for a client.

Related stories

While the digital version is only 45 pages long, we uploaded the booklet to Google's Gemini to see the biggest takeaways (yes, we prompted AI to summarize a book about AI prompts).

Here's what it said in response.

Gemini for Google Workspace: A Guide for Busy Professionals

This guide is a comprehensive resource for anyone who wants to learn more about using Gemini for Google Workspace to improve their productivity and creativity. It covers a variety of use cases for different roles (Recruiter, HR Manager, Marketing Manager, Project Manager, Sales Manager) and provides specific prompts and examples to help them leverage Gemini's capabilities.

Key Takeaways

  • Gemini for Google Workspace integrates with various Google Workspace apps (Gmail, Docs, Sheets, Slides, Meet) to assist with tasks like writing, organizing, summarizing information, creating visuals, and more.
  • Effective prompts for Gemini should include Persona (who you are), Task (what you want to achieve), Context (background information), and Format (desired output style).
  • Gemini can be used across various departments to improve productivity and streamline workflows.

Additional Tips

  • Level Up Your Prompt Writing: The guide offers additional tips to help you improve your prompt writing skills. These include breaking down complex tasks into smaller prompts, using constraints to generate specific results, and tailoring your prompts to the desired tone and audience.
  • Stay Up-to-Date: The guide recommends checking and for the latest information on Gemini for Google Workspace.

Overall, this guide is a valuable resource for anyone who wants to learn more about using Gemini for Google Workspace to enhance their work within the Google ecosystem.

On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.

Watch: AI expert explains how to incorporate generative AI into your business strategy

google creative writing ai

  • Main content

Reach Your Professional Potential

Everyone has tons of work to get through. Some accept the frustration. Others choose Wordtune Generative AI to speed up their tasks.

Try Wordtune for free. No credit card required.

google creative writing ai

Trusted by professionals in leading companies

google creative writing ai

Do more, faster

Get to know Wordtune’s GenAI platform

Write with confidence

Perfect your writing with Wordtune Rewrite— from a single word to an entire page

Write like the professional you are with AI recommendations

Unleash your thoughts without worrying about grammar or spelling mistakes

google creative writing ai

AI writing assistant

Enhance your productivity.

Write faster with AI suggestions — while remaining true to your unique style

Personalize your writing further with statistical facts or even a joke

Say goodbye to endless iterations — gain full control of your GenAI creation process

google creative writing ai

Create with AI

Create from scratch with ai.

Streamline your work with a variety of templates personalized for you

Create quality content from scratch with the press of a button

Choose from emails, LinkedIn posts, creative headlines and more

google creative writing ai

Cut reading and watching time in half

Summarize YouTube videos, blog articles, PDFs and more

Consume only the parts you need to know

Save time while staying in the know

google creative writing ai

Gain full control of your information, docs and more

Create a personalized knowledge base on your own Wordtune library

Use your trusted sources to find the answers you need

Stay in the know with AI Q&A and semantic search

google creative writing ai

With you, anywhere you work

Whether you're on your desktop, mobile device or using your favorite apps, Wordtune is there for you.

Google Calendar

Microsoft word, chrome extension, google docs, wordtune for ios.

google creative writing ai

GenAI that’s empowering, not overpowering

Wordtune has become an essential copywriting assistant for my social media team. As a result, we have saved 70% of the time we would have spent brainstorming and editing captions. 

google creative writing ai

Jonathan Kessler

Social Media Team Lead, Imagen

Wordtune speeds up our entire writing process by 15%. Additionally, it improves the quality of our messages and accurately captures the ‘melody’ of what we want to say in a more fluid language.

google creative writing ai

Barak Cohen

Learning & OD manager

Wordtune improved my customer satisfaction score (CSAT) by 30%. My goal in support operations is to translate technical language into clear and understandable English — Wordtune helps me achieve just that.

google creative writing ai

Tomer Ben-Arye

Support Operations Manager

google creative writing ai

Wordtune speeds up my writing process by 20% every day, saving me several hours of work. In my experience, Wordtune humanizes my content much better than any other AI tool.

google creative writing ai

Daniel Somers

google creative writing ai

Wordtune has reduced my email writing time by 30%. It’s a crucial tool for client-facing interactions and has allowed me to write at scale while maintaining the utmost quality.

google creative writing ai

Michal Livnat

Success Architect

google creative writing ai

The summarizing feature speeds up my research process by 25%, helping me discern which articles will be useful to read in full and which articles are irrelevant. 

google creative writing ai

Ariel Sasson

Legal Data Team Leader, Attorney

google creative writing ai

Managers from our client-facing teams, such as product and support, reported that 80% of employees that use Wordtune found that it enhanced their communication.

google creative writing ai

Ortal Lozowick

google creative writing ai

Generative AI you can rely on 

Wordtune doesn’t just give you options, it gives you facts . We check at least 5 sources before deeming a fact credible to use.

Wordtune in numbers

of professionals who trust Wordtune around the world

3.5B AI generations

used by Wordtune users per year

97% improved productivity*

*Users said in a survey after using Wordtune

companies have implemented Wordtune for their employees

Our Chrome extension rating 

supported for smart translation into English

Stand out with Wordtune

Enterprise-level security for all

Wordtune takes privacy and security seriously. Securing your data and adhering to compliance is top of mind.

Unleash your true potential

Generative AI for Educators

As a teacher, we know your time is valuable and student needs are broad. With Generative AI for Educators, you’ll learn how to use generative AI tools to help you save time on everyday tasks, personalize instruction, enhance lessons and activities in creative ways, and more.


  • Built by AI experts at Google in collaboration with MIT RAISE
  • No previous experience necessary

Generative AI for Educators

Flexible AI training designed for teachers

This self-paced course fits into a teacher’s busy schedule with flexibility in mind. It offers hands-on, practical experience for teachers across disciplines.

online, self-paced learning

to complete the course

Learn more about the course

Developed by AI experts at Google in collaboration with MIT RAISE , this course will help you bring AI into your practice. You’ll also gain a foundational understanding of AI — you'll learn what it is, the opportunities and limitations of this technology, and how to use it responsibly.

You’ll learn how to use generative AI tools to:

  • Save time on everyday tasks like drafting emails and other correspondence
  • Personalize instruction for different learning styles and abilities
  • Enhance lessons and activities in creative ways

More details

Close details, save time and enhance student learning with ai skills.

When you complete the online course, you’ll gain essential AI skills you can apply to your workflow immediately. By using AI as a helpful collaboration tool, you can work smarter, not harder.

Earn a certificate which you can present to your district for professional development (PD) credit, depending on district and state requirements.

Earn a certificate which you can present to your district for professional development (PD) credit, depending on district and state requirements.

Get hands-on experience using generative AI tools and apply your new skills right away.

Get hands-on experience using generative AI tools and apply your new skills right away.

Bring this course to your school or district

If you’re a school or district leader, we’ve designed this course to fit into a teacher’s standard school day. The five modules are each thirty minutes or less, allowing teachers to fit the training into professional development or planning periods.

Nellie Tayloe Sanders, Oklahoma Secretary of Education

Nellie Tayloe Sanders

Oklahoma Secretary of Education

Secretary Sanders

Jose L. Dotres, Superintendent of Schools

Miami-Dade County Public Schools

Michael Matsuda, Superintendent of Schools Anaheim Union High School District

Michael Matsuda, Superintendent of Schools

Anaheim Union High School District

Frequently asked questions

Why enroll in generative ai for educators.

Generative AI for Educators is a two-hour, self-paced course designed to help teachers save time on everyday tasks, personalize instruction to meet student needs, and enhance lessons and activities in creative ways with generative AI tools — no previous experience required. Developed by experts at Google in collaboration with MIT RAISE (Responsible AI for Social Empowerment and Education), this no cost course is built for teachers across disciplines and provides practical, hands-on experience. After completing the course, teachers earn a certificate from the course, which they can present to their district for professional development (PD) credit, depending on district and state requirements.

Who is the Generative AI for Educators course for?

Generative AI for Educators is designed for high school and middle school educators of any subject, with no technical experience required. Any teacher who is interested in using AI to save time and enhance student education could benefit from this course.

How are the skills I learn applicable to my work?

This generative AI course for teachers will provide practical applications that help save time by increasing efficiency, productivity, and creativity. The course includes hands-on experience using generative AI tools to do things like write class correspondence (messages, emails, newsletters), create assessments and provide feedback, differentiate instruction to meet various student needs, and create instructional strategies to make lessons more engaging for students.

What will I get when I finish?

After completing the course, teachers earn a certificate that they can present to their district for professional development (PD) credit, depending on district and state requirements.

How much does Generative AI for Educators cost?

The Generative AI for Educators course is provided at no cost.

Who designed Generative AI for Educators?

Generative AI for Educators was designed by AI experts at Google in collaboration with MIT RAISE (Responsible AI for Social Empowerment and Education).

In what languages is Generative AI for Educators available?

Generative AI for Educators is currently available in English, and we are working to offer this course in additional languages. Please check back here for updates.

Looking to help your middle school students learn AI skills?

Check out Experience AI . Created by Google DeepMind and The Raspberry Pi Foundation, this no cost program provides ready-to-use resources to introduce AI technology in middle school classrooms, including lesson plans, slide decks, worksheets, and videos on AI and machine learning.

What is generative AI?

Generative AI is artificial intelligence that can generate new content, such as text, images, or other media.

Stay up to date on Google Career Certificates

By clicking subscribe, you consent to receive email communication from Grow with Google and its programs. Your information will be used in accordance with Google Privacy Policy and you may opt out at any time by clicking unsubscribe at the bottom of each communication.

google creative writing ai

Thanks for subscribing to the Grow with Google newsletter!

Subscribe Letter Image

Subscribe to discover even more ways to grow

Subscribe Thanks Letter Image

This site uses cookies from Google to deliver its services and to analyze traffic.

Sudowrite is the non-judgemental, unexpectedly creative AI writing tool that sounds like you, not a robot.

The non-judgemental, unexpectedly creative ai writing tool that sounds like you, not a robot..

Try Sudowrite for free

Sign up with Google

It’s scary good.

google creative writing ai

Bestselling author of “WOOL”

google creative writing ai

Mark Frauenfelder

Journalist and author of five books

It’s amazing how ‘smart’ it is.

google creative writing ai

Chris Anderson

New York Times Best-Selling author

I’m a huge Sudowrite fan.

Blank page, begone!

Descriptions that paint a picture in the mind, without bogging down the story..

If you only focus on action and dialogue, writing can feel flat. Describe makes it easy to help your readers connect to your characters and feel like they’re really “there”.

Write a novel from start to finish. In a week .

Story Bible takes you step-by-step from idea, to outline, to beating out chapters, and then writes 1,000s of words, in your style .

When the words just won’t come out – Write can do it for you

Write is like autocomplete on steroids. It analyzes your characters, tone, and plot arc and generates the next 300 words in your voice. It even gives you options!

Pacing too fast? Presto expand–o

No matter how much time you spend planning, you’ll end up with some sections that feel rushed. Expand magically builds out your scenes so the pacing doesn’t take readers out of the story.

Everyone knows it’s 10% writing and 90% editing

You could rewrite the same sentence 100 times... or you could make the computer do it..

Rewrite: the super-flexible, infinitely-tenacious revision buddy who always takes direction (and doesn’t have an ego!)

Need an extra pair of eyes? Sudowrite never sleeps, has read a million stories, and can read yours in 10 seconds.

Feedback gives you three actionable areas to improve. It won’t complain if you make it read 36 drafts, and you’ll never hurt its feelings.

Find the perfect word, every time.

How many clicks does it take to get to the center of a good sentence? Two!

Planning makes it perfect

Explore plot points, character arcs, and themes in a magic ai canvas..

Canvas will generate alternate plot points, character secrets, and plot twists with you. Hoard all your inspiration and references in one place.

Find the perfect name, magic item, or title.

Brainstorm: the infinite “yes, and” buddy that never runs out of ideas. Thumbs up your favorites and it’ll learn and give you better ones.

Bringing it to life is easier when you can see it.

Visualize brings your character sheets and worldbuilding documents to life with art generated from your descriptions.

A writing app should feel like home

google creative writing ai

We have six dark modes you can choose from

google creative writing ai

Go full screen on focus mode to keep distractions away

google creative writing ai

Organize your drafts and chapters neatly within your projects

A deep dive on how Sudowrite writes 14,000 unique pieces of prose per day without plagiarizing

google creative writing ai

Sudowrite is based on GPT-3 and GPT-4, 175+ billion parameter Transformer models, which learn general concepts from their training data. The bigger the model, the more complex these concepts can be. The model generates text by guessing what's most likely to come next, one word at a time. Kind of like autocomplete on your phone. It’s not copying and pasting sentences from a database. It actually writes each word individually.

Since each passage is generated one word at a time, it’s highly unlikely Sudowrite would choose the same word dozens or hundreds of times in a row. The first word or two might be similar, but the further you get from the starting point, the more unique the text becomes.

google creative writing ai

“But does it really never plagiarize? I want to run a test where I make it plagiarize.” Sudowrite is for creating your own original writing , but yes, you can force Sudowrite to plagiarize if you try. Here’s how… Paste in the first paragraph of Harry Potter*, and Sudowrite will confidently output the second paragraph. That’s because the second paragraph of Harry Potter exists in many places in the web, like book reviews, and Sudowrite assumes you have the best intentions. But start with your own work, and you’ll only get completely original suggestions. * Don’t do this. It’s against our terms of service to use Sudowrite to plagiarize.

google creative writing ai

Prefer writing in Google Docs? The World’s Best Creative Writing AI is available there, too.

Install our Chrome extension

Look mom, we’re famous!

... it even convinced journalism legend Gay Talese it could imitate him

Steven Zeitchik · Nov, 2021

The A.I. was coming up with impressively cogent paragraphs of analysis — some, frankly, better than what I could have generated

Kevin Roose · Nov, 2021

For writers who don’t like writing—which, in my experience, is nearly all of us— Sudowrite may well be a salvation.

Stephen Marche · Apr, 2021

google creative writing ai

Fall in love with writing all over again.

$10/month after free trial. Cancel any time. No credit card needed.

google creative writing ai

Who’s behind this?

Our founders are writers Amit Gupta and James Yu . Our investors include the founders of Twitter, Medium, Gumroad, Rotten Tomatoes, WordPress and the writers/directors of Big Fish, Aladdin, Bourne Ultimatum, Oceans Twelve, and many more. We’re in this because we believe in the power of storytelling.

Live Classes


Join our Discord

Become an Affiliate

X / Twitter

Terms & Conditions

Privacy Policy

🚀 We’re hiring an AI Engineer!

“There is no greater agony than bearing an untold story inside you.”

— Maya Angelou


AI Text Generator

Free ai text generator.

What do you want to write?

Want to continue?

How to use Squibler's free AI text generator

1. define your creative need.

In the provided text box, describe what you need, whether it's a character sketch, scene setting, or a specific plot element (for example, "Create a villain for my sci-fi story").

2. Generate Your Content

Hit the "Generate Text" button. Squibler's AI will instantly provide you with creative text based on your input.

3. Refine and Integrate

Log in or create an account to refine and integrate the generated text into your content using various Squibler tools. Once satisfied, you can save or export your final content in your preferred format.

Writers around the world choose Squibler.

Used by the world's most innovative content teams, creators, writers, editors, authors, and ideators.


It makes it easy to break down my stories into chapters, scenes, and everything in between.

Denis P. Nonfiction Author


I love the fact that I can view all the details to my characters and settings without opening another document.

Amelia B. Romance Author


The best design I found for an editor that balances simplicity with the ability to get the work done.

Jonathan F. Fantasy Author

Frequently asked questions.


Experience Squibler Today

From the first idea to the final draft, let Squibler enhance every aspect of your writing journey.

Generative AI & Writing

google creative writing ai

Published May 21, 2024

A Kahn Institute Short-Term Project

Wednesday, Sept. 18, 12:15-1:10 p.m., Thursday, Sept. 19, 4:30-7:30 p.m., Thursday, Sept. 26, 4:30-7:30 p.m., and Friday, Sept. 27, 4:30-7:30 p.m.

Organizing Fellows

Julio Alves, Jacobson Center Director and English Language & Literature MJ Wraga, Psychology

Project Description

In an age where technology intersects with scholarship, creativity, and pedagogy, Generative AI promises intriguing possibilities for scholars, creative writers, and educators alike. Facilitated by Julio Alves, Jacobson Center, and MJ Wraga, psychology, co-directors of Smith’s Writing and Public Discourse initiative, this short-term Kahn seminar will delve into the intricacies of Generative AI and its particular applications in writing, fostering a dynamic dialogue on the fragile future of human-generated writing in literature, academia, and beyond. Guest speakers and AI experts Tim Laquintano of Lafayette College and Whitney Gegg-Harrison of the University of Rochester will enrich our conversation. Whether you're a seasoned CS? scholar or an inquisitive newcomer, join us for an enriching exploration of this cutting-edge technology and its potential impact on the world of writing and education. Mark your calendars and prepare for this timely, inspiring journey with us. We look forward to your presence and insightful contributions.

(This first draft of this invitation was composed by ChatGPT 3.5. Subsequent drafts were edited by human beings.)

Statements of interest are due Friday, June 7. Fellows will be notified no later than Friday, June 14.

Ads creativity and performance at scale with Google AI

May 21, 2024

[[read-time]] min read

New creative asset generation controls, immersive ads experiences, visual storytelling features, and more from Google Marketing Live.

Vidhya 2.jpg

An evolution of attention is underway. People have seemingly endless ways to shop, communicate and stay entertained online. For advertising to stand out, it needs to be relevant and helpful — in fact, that's more important than ever before. Businesses need to be on every surface with creative assets that capture people's attention.

Until now, this has felt impossible to do at scale — but generative AI is changing that. This technology is helping us better meet advertisers’ needs and unlock new possibilities across the marketing process, from new immersive ads experiences to high-performing creative assets. As we build this next era of marketing together, we're sharing our latest creative asset generation controls, new ads experiences, visual storytelling features and more at Google Marketing Live (GML).

Scaling creative production in line with brand standards

We’ve been working on making it easier and faster to produce great creative assets for ads across marketing channels. Creative asset variety is crucial to strong ads, and achieving this has gotten easier for more advertisers with generative AI in Performance Max . We found that advertisers who improve their Performance Max Ad Strength to Excellent see 6% more conversions on average. 1 Event Tickets Center was one of the earliest beta testers for asset generation in Performance Max, which has helped the team accelerate creative production by 5x with less time and effort.

Still, performance isn’t everything for creative. Assets also need to be in line with brand standards. Soon, advertisers can share their font and color guidelines in Performance Max, as well as provide helpful image reference points to generate new asset variations.

Create high-performing ads with Google AI while making sure they meet your brand standards

We're also introducing new image editing capabilities so advertisers can try adding new objects, extending backgrounds, and cropping to adapt images to any format, size and orientation. Additionally, retailers will be able to highlight their products from their Google Merchant Center feeds and take advantage of these editing capabilities. As advertisers explore creative ideas, Google AI will generate more recommendations showing products in different contexts and scenarios, so advertisers can select the assets they love and use them across their marketing channels.

Bring your own products front and center with AI-powered image editing

Bringing creative to life with new immersive ad experiences

Even with great image and text assets in ads, it can be hard for consumers to feel confident making purchase decisions online without seeing a product in person or trying it on. Yet our research shows this type of confidence is critical for brands. Generative AI can help businesses better convey offerings and inspire confidence in consumers right from the ad. Advertisers will soon be able to enhance their Shopping ads with immersive visuals, including Virtual Try-On and generated 3D ads, and we’re introducing a feature that lets shoppers dive deeper into an ad to see product videos, summaries and similar products provided by the advertiser.

Boost shopper confidence through your Shopping ads with video highlights

We’re also currently testing a new ad experience in Search to help guide people through complex purchase decisions. Let’s say friends are renovating and they search for “short term storage.” Clicking an ad for a storage facility may lead to a dynamic experience where AI helps them figure out what they need. If they share details, like photos of furniture and their budget, Google AI could then recommend storage unit sizing and packing materials with a link to purchase on the website.

Unlock a new interactive ad experience with Search ads that provide AI-powered recommendations

Driving results through visual storytelling

Beyond visually immersive ads, there are opportunities to connect with consumers on our most visually immersive channels — YouTube, Discover and Gmail. We launched Demand Gen campaigns last year, which can reach up to 3 billion users monthly. 2 These campaigns have helped advertisers drive demand and conversions, and soon we’ll roll them out to even more advertisers on Display & Video 360 and Search Ads 360.

YouTube Shorts has over 2 billion logged-in users every month, 3 discovering new favorites through short-form video. We’re introducing new formats and features to help businesses engage with these viewers, including vertical ad formats, ad stickers to drive action, and new animated image ads automatically created from images in advertisers’ accounts and Demand Gen product feeds.

Showcase relevant products with animated image ads on YouTube Shorts

Creating opportunities to help consumers along their information journey

Ads have always been an important part of consumers’ information journeys. At Google I/O , we announced that AI Overviews in Search are rolling out to everyone in the U.S., with more countries coming soon. AI Overviews will appear in search results when they're particularly helpful beyond what Search offers today. With AI Overviews, people are visiting a greater diversity of websites for help with more complex questions; we also see that the links included in AI Overviews get more clicks than if the page had appeared as a traditional web listing for that query. In fact, we've found that people who use AI Overviews actually use Search more and are more satisfied with their results. And when people click to links from AI Overviews, these clicks are higher quality, where users are more likely to spend more time on the site. As we continue to test and evolve the Search experience, we’ll remain focused on sending valuable traffic to publishers and creators.

In early testing, we’ve heard that people find the ads appearing above and below the AI-generated overview helpful. Soon, we’ll start testing Search and Shopping ads in AI Overviews for users in the U.S. They will have the opportunity to appear within the AI Overview in a section clearly labeled as “sponsored” when they’re relevant to both the query and the information in the AI Overview. There’s no action needed from advertisers: Ads from existing Search, Performance Max, and Standard Shopping campaigns have the opportunity to appear within the AI Overview. As we move forward, we’ll continue to test and learn new formats, getting feedback from advertisers and the industry.

Reach consumers in new moments of exploration. Soon, we’ll start testing Search and Shopping ads in AI Overviews for users in the U.S.

Improving results with a strong foundation of measurement

While all of these updates are helpful for businesses, AI is only as good as the information it's given. To get the most out of AI, businesses need a strong measurement strategy built on a foundation of first-party data. Many businesses have data from different sources, from conversion data to email lists and surveys. Until now, getting a complete picture has been very complex, especially for small businesses. But we’re making that much simpler for advertisers with Google Ads Data Manager, which is now available to everyone. This allows advertisers to easily bring sources of first-party data together in one place to use, analyze and activate — so what once could take weeks or months now takes minutes.

Browser window showing Google Ads Data Manager, highlighting how to bring your first party data from the Google tag and connected products including Google Merchant Center and BigQuery.

Simplify the process of connecting and using your first-party data with Google Ads Data Manager

Putting Google AI to work for businesses

Guided by our AI principles and customer feedback, these latest AI innovations will help marketers think bigger, create bolder and drive results faster. Google AI is there to assist, not replace: Human creativity, strategic insight and expertise will always be a marketer’s advantage. We also recognize that as exciting as these advancements are, the shift to AI is a lot to manage for many businesses. We're being thoughtful about evolving our products with that in mind, and we look forward to your feedback along the way.

Video showing how some of today’s announcements can help advertisers.

At GML, we’ll also be introducing new ways merchants can use generative AI to connect more deeply with customers and market their brands and products more efficiently. You can also learn more about our merchant and ads innovations on our Help Center .

Watch the keynote and digital post-show for more news and join the conversation at #GML2024.

More Information

Google Internal Data, Global, Performance Max asset groups before/after a change in Ad Strength, Q1-Q3 2023.

Google Internal Data, Global, July 2023.

Google/YouTube Internal Data, Global, May 2023.

Related stories

hero photo _ gml retail

New AI tools to help merchants market brands and products

How brands can get the most out of youtube shorts ads.

We are introducing more ways and creative guidance for brands to reach audiences on YouTube Shorts.


Enhance visual storytelling in Demand Gen with generative AI

E02702445_Google_GMP_2021_Safety.width-1000.format-webp (1)

Our 2023 Ads Safety Report

Google-analytics-ARTWORK (1)

Evolving Google Analytics for more insightful measurement

ggds24 blog header v3

Power the next wave of games growth with ads innovation

Rytr's AI generates original and compelling content that sounds like you , not a robot.

happy copywriters, marketers & entrepreneurs

satisfaction rating from 1000+ reviews on TrustPilot, G2 & more


hours and $500 million+ saved in content writing so far

Trusted by 8,000,000+ content writers from companies including

google creative writing ai

Your Shortcut to stellar content

Choose from over 40+ content use cases and templates to streamline your writing workflow.

AI Autocomplete Text

Use AI to finish sentences/paragraphs, enhancing writing flow and quality.

Text Editing: Continue Writing

The Continue Ryting feature automatically writes for you.

Text Inflator

Expand Content turns one sentence or paragraph into two with rewrites.

Grammar Checker & Text Improver

Refine content for clarity, grammar, and tone.

AI Paragraph Generator

Add contextually relevant paragraphs to content for enhanced depth.

Rewording Generator

Rephrase content for clarity, conciseness, and unique presentation.

Sentence Shortener

Shorten content, retaining key points for concise, clear output.

AI Command Generator

Instruct Rytr's AI on what to write and it will do so.

Blog Outline Generator

Generate unique blog ideas and outlines for engaging content.

AI Blog Generator

Create engaging blog sections for improved readability and interest.

AI Meta Description Generator

Write meta descriptions for improved rankings and clicks.

SEO Meta Title Generator

Craft SEO-friendly meta titles for enhanced visibility and clicks.

AI Landing Page Generator

Generate persuasive copy for engaging landing pages and conversions.

Keyword Extractor

AI extracts keywords from text for SEO, content themes, and trends.

AI Keyword Generator

Leverage AI for high-performing keywords to boost SEO and web traffic.

AI Newsletter Generator

Craft engaging newsletters to update subscribers and foster relationships.

Custom Poem Generator

AI helps create expressive, engaging poems with unique verses.

AI Song Generator

Use AI to create captivating song lyrics and inspire songwriting.

AI Story Generator

AI-crafted intriguing story plots for engaging narratives.

Call To Action Generator

Create impactful CTAs with AI to drive engagement and action.

Social Media Ad Generator

Craft compelling ad content for social media to boost engagement.

Google Ad Generator

Create engaging Google Search Ads for improved performance.

AI Caption Generator

Create unique post and caption ideas for engaging social media.

AI SMS Generator

Create effective SMS and notifications for clear communication.

AI Bio Generator

Craft engaging social media bios and enhance online presence.

Video Description Generator

Craft detailed video descriptions to attract and inform viewers.

Video Channel Description Generator

Craft detailed descriptions for video channels to boost visibility.

Video Idea Generator

Create engaging video ideas, boosting engagement and subscribers.

AI LinkedIn Post Generator

Harness AI for engaging LinkedIn posts to boost visibility and connections.

AI Quora Answer Generator

Craft detailed Quora answers to enhance credibility and reach.

AI Facebook Post Generator

Create captivating Facebook posts to boost engagement and reach.

AI Product Description Generator

Create detailed product descriptions for enhanced appeal.

AI Bullet Point Generator

Create impactful bullet point descriptions for products.

AIDA Copywriting Generator

Create compelling content with AIDA framework for engagement.

PAS Copywriting Generator

Craft content with PAS framework to address pain points.

AI Response Generator

Create effective responses to messages and emails for better communication.

Business Pitch Generator

Create persuasive business pitches for impactful impressions.

AI Business Idea Generator

Create unique business ideas for entrepreneurial inspiration.

AI Cover Letter Generator

Create persuasive cover letters for standout applications.

Email Generator

Create effective emails for clear communication and professionalism.

AI Interview Question Generator

Harness AI to create relevant interview questions and make informed hires.

AI Job Description Generator

Craft compelling job descriptions with AI to attract qualified candidates.

AI Tagline Generator

Create memorable taglines, enhancing brand recognition and appeal.

AI Real Estate Listings

Generate compelling real estate descriptions to attract potential buyers.

Recognized by G2 as one of the leading brands in the AI Writing space

Ai content that sounds like you, not a robot..

Rytr analyzes a sample of your writing and mirrors your tone when it generates content. Plus, you can create multiple custom tones to best suit different scenarios, projects or clients.

Keep plagiarism in check

Ensure everything you create is unique. Millions of users rely on Rytr for crafting quality, eloquently written, and plagiarism-free work.

Works wherever you do

Rytr’s Chrome Extension lets you craft quality content wherever you write.

Strikingly powerful, yet unbelievably affordable

Free forever, no CC required.

Generate 10k characters per month

Access 40+ use-cases

Write in 20+ tones

Access to chrome extension

Unlimited generations for individuals getting started with generative AI.

Everything in Free +

Generate UNLIMITED copy each month

Build 1 personalised tone of voice

50/m plagiarism checks

For freelancers that need to create content for multiple brands.

Everything in Unlimited +

Build 5 personal tones of voice

Increased character input limits

Write in 40+ languages

100/m plagiarism checks

I almost couldn’t believe it was real! I shared the results with a friend who couldn’t believe it was written by AI. Worth every penny!

Rytr has been an absolute game-changer for us. it helps us easily generate professional and accurate content..

Peter K | G2

I've tried other AI writing tools before, but none compare to the speed and accuracy of Rytr. It's definitely the best AI writing tool out there!

Abdi A. | G2

Great value, so easy to use and saves me so much time! I was shocked by how much time and brain energy it saved me. Simple & easy…gotta love that.

Karrie Brazaski

Stop wasting time and money on content and copywriting

Words you write per month: 25,000

To save over 50 hours & $1,000 per month

Photo of a person's hands typing on a laptop.

AI-assisted writing is quietly booming in academic journals. Here’s why that’s OK

google creative writing ai

Lecturer in Bioethics, Monash University & Honorary fellow, Melbourne Law School, Monash University

Disclosure statement

Julian Koplin does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

Monash University provides funding as a founding partner of The Conversation AU.

View all partners

If you search Google Scholar for the phrase “ as an AI language model ”, you’ll find plenty of AI research literature and also some rather suspicious results. For example, one paper on agricultural technology says:

As an AI language model, I don’t have direct access to current research articles or studies. However, I can provide you with an overview of some recent trends and advancements …

Obvious gaffes like this aren’t the only signs that researchers are increasingly turning to generative AI tools when writing up their research. A recent study examined the frequency of certain words in academic writing (such as “commendable”, “meticulously” and “intricate”), and found they became far more common after the launch of ChatGPT – so much so that 1% of all journal articles published in 2023 may have contained AI-generated text.

(Why do AI models overuse these words? There is speculation it’s because they are more common in English as spoken in Nigeria, where key elements of model training often occur.)

The aforementioned study also looks at preliminary data from 2024, which indicates that AI writing assistance is only becoming more common. Is this a crisis for modern scholarship, or a boon for academic productivity?

Who should take credit for AI writing?

Many people are worried by the use of AI in academic papers. Indeed, the practice has been described as “ contaminating ” scholarly literature.

Some argue that using AI output amounts to plagiarism. If your ideas are copy-pasted from ChatGPT, it is questionable whether you really deserve credit for them.

But there are important differences between “plagiarising” text authored by humans and text authored by AI. Those who plagiarise humans’ work receive credit for ideas that ought to have gone to the original author.

By contrast, it is debatable whether AI systems like ChatGPT can have ideas, let alone deserve credit for them. An AI tool is more like your phone’s autocomplete function than a human researcher.

The question of bias

Another worry is that AI outputs might be biased in ways that could seep into the scholarly record. Infamously, older language models tended to portray people who are female, black and/or gay in distinctly unflattering ways, compared with people who are male, white and/or straight.

This kind of bias is less pronounced in the current version of ChatGPT.

However, other studies have found a different kind of bias in ChatGPT and other large language models : a tendency to reflect a left-liberal political ideology.

Any such bias could subtly distort scholarly writing produced using these tools.

The hallucination problem

The most serious worry relates to a well-known limitation of generative AI systems: that they often make serious mistakes.

For example, when I asked ChatGPT-4 to generate an ASCII image of a mushroom, it provided me with the following output.

It then confidently told me I could use this image of a “mushroom” for my own purposes.

These kinds of overconfident mistakes have been referred to as “ AI hallucinations ” and “ AI bullshit ”. While it is easy to spot that the above ASCII image looks nothing like a mushroom (and quite a bit like a snail), it may be much harder to identify any mistakes ChatGPT makes when surveying scientific literature or describing the state of a philosophical debate.

Unlike (most) humans, AI systems are fundamentally unconcerned with the truth of what they say. If used carelessly, their hallucinations could corrupt the scholarly record.

Should AI-produced text be banned?

One response to the rise of text generators has been to ban them outright. For example, Science – one of the world’s most influential academic journals – disallows any use of AI-generated text .

I see two problems with this approach.

The first problem is a practical one: current tools for detecting AI-generated text are highly unreliable. This includes the detector created by ChatGPT’s own developers, which was taken offline after it was found to have only a 26% accuracy rate (and a 9% false positive rate ). Humans also make mistakes when assessing whether something was written by AI.

It is also possible to circumvent AI text detectors. Online communities are actively exploring how to prompt ChatGPT in ways that allow the user to evade detection. Human users can also superficially rewrite AI outputs, effectively scrubbing away the traces of AI (like its overuse of the words “commendable”, “meticulously” and “intricate”).

The second problem is that banning generative AI outright prevents us from realising these technologies’ benefits. Used well, generative AI can boost academic productivity by streamlining the writing process. In this way, it could help further human knowledge. Ideally, we should try to reap these benefits while avoiding the problems.

The problem is poor quality control, not AI

The most serious problem with AI is the risk of introducing unnoticed errors, leading to sloppy scholarship. Instead of banning AI, we should try to ensure that mistaken, implausible or biased claims cannot make it onto the academic record.

After all, humans can also produce writing with serious errors, and mechanisms such as peer review often fail to prevent its publication.

We need to get better at ensuring academic papers are free from serious mistakes, regardless of whether these mistakes are caused by careless use of AI or sloppy human scholarship. Not only is this more achievable than policing AI usage, it will improve the standards of academic research as a whole.

This would be (as ChatGPT might say) a commendable and meticulously intricate solution.

  • Artificial intelligence (AI)
  • Academic journals
  • Academic publishing
  • Hallucinations
  • Scholarly publishing
  • Academic writing
  • Large language models
  • Generative AI

google creative writing ai

Lecturer / Senior Lecturer - Marketing

google creative writing ai

Senior Research Fellow - Women's Health Services

google creative writing ai

Senior Lecturer in Periodontics

google creative writing ai

Assistant Editor - 1 year cadetship

google creative writing ai

Executive Dean, Faculty of Health


  1. TextFX

    a. TextFX is an AI experiment that uses Google's PaLM 2 large language model. These 10 tools are designed to expand the writing process by generating creative possibilities with text and language.


    Labs.Google is Google's home for the latest AI tools, technology and discourse. ... Try the latest AI experiments in Search, and get AI Overviews on even more topics in Labs. ... Daniel Shiffman, joins us to explore an AI tool that helps learners on their creative coding journey. LEARN MORE Watch the Film. JOURNALIST LLMs.

  3. Write with AI in Google Docs (Workspace Labs)

    Use AI to write something new. On your computer, open a document on Google Docs. In the document, click where you want to write. On the right, click Help me write . Enter a prompt. For example: "Write a poem about the life of a 6 year old boy". "How-to guide for operating a lawn mower".

  4. Learn AI Skills with Google AI Essentials

    During Google AI Essentials, you'll practice using a conversational AI tool like Gemini, where you'll experience using natural language to ask Gemini questions or brainstorm with it. In the workplace, you can use generative AI tools to get creative inspiration, boost your productivity, and make your ideas even bigger.

  5. Google's new prototype AI tool does the writing for you

    That was powered by LaMDA, one of Google's latest-generation conversational AI models. Now, Google's using LaMDA to build Wordcraft, a prototype writing tool that can help creative writers ...

  6. Google Generative AI

    Generative AI builds on existing technologies, like large language models (LLMs) which are trained on large amounts of text and learn to predict the next word in a sentence. For example, "peanut butter and ___" is more likely to be followed by "jelly" than "shoelace". Generative AI can not only create new text, but also images, videos, or audio.

  7. Announcing new generative AI experiences in Google Workspace

    Here's a look at the first set of AI-powered features, which make writing even easier. Starting with Docs and Gmail. Blank pages can stump the best of us. That's why we're embedding generative AI in Docs and Gmail to help people get started writing. Whether you're a busy HR professional who needs to create customized job descriptions ...

  8. We Put Google's New AI Writing Assistant to the Test

    When I asked Google's AI writing aid to draft a happy birthday email to a friend, it left my brain in the dust. I had taken about 90 seconds to craft a decent 81-word greeting. But the search ...

  9. TextFX AI tools: Everything you need to know

    TextFX is an AI writing suite made for musicians and writers. Lupe Fiasco and Google Lab Sessions created the tool, which uses the PaLM2 LLM. TextFX AI tools can be helpful for any creative writer

  10. Google I/O 2024: Introducing Veo and Imagen 3 generative AI tools

    Collaborations with Donald Glover, Wyclef Jean, Marc Rebillet, and Justin Tranter showcase the creative potential of our AI tools. Responsible development includes safety tests, filters, guardrails, and digital watermarks for AI-generated content. Join the waitlist to access Veo and Imagen 3 and explore the future of generative media.

  11. Using AI-powered tools in creativity

    Gabriel Cheung, Global Executive Creative Director, TBWA\Chiat\Day New York, says AI-generated content can also challenge teams to push their thinking. "Because of the way AI works with existing information, we let AI-powered tools quickly generate the 'first thought' ideas. Our thinking is that if AI can generate the same idea, then we ...

  12. [2211.05030] Creative Writing with an AI-Powered Writing Assistant

    Recent developments in natural language generation (NLG) using neural language models have brought us closer than ever to the goal of building AI-powered creative writing tools. However, most prior work on human-AI collaboration in the creative writing domain has evaluated new systems with amateur writers, typically in contrived user studies of limited scope. In this work, we commissioned 13 ...

  13. Google Reveals Creative Writing Tool Using LaMDA (AI '22)

    At Google AI '22, the company introduces Wordcraft Writers Workshop, where users can use LaMDA and AI to help with creative writing and writers block.Never m...

  14. DeepL Write: AI-powered writing companion

    Write with confidence, powered by AI beta. Get perfect spelling, grammar, and punctuation. Sound fluent, professional, and natural. Fine-tune your writing with word and sentence alternatives. Choose a writing style and tone that fits your audience.

  15. Magic Write: AI Text Generator & AI Writer

    The best AI text generator lets you brainstorm new ideas for content and can draft those ideas for you, cutting down your writing time. With Magic Write, you can turn a simple text prompt into amazing content in seconds. Type what you're looking for and watch as a blog post or cover letter appears on the page.

  16. How to use the new Google Gemini AI assistant

    For those involved in writing, whether for professional reports, creative projects, or technical documentation, Google Gemini AI offers powerful tools to streamline the process.

  17. PDF arXiv:2211.05030v1 [cs.HC] 9 Nov 2022

    Creative Writing with an AI-Powered Writing Assistant: Perspectives from Professional Writers Daphne Ippolito Ann Yuan Andy Coenen Sehmon Burnam Google Research {dei,annyuan,andycoenen,sehmon} Abstract Recent developments in natural language generation (NLG) using neural language models have brought ...

  18. Our leading AI models

    How teams at Google are using AI. Gemini ecosystem. Learn about our models, products, & platforms. PaLM 2. ... Be more creative. Be more creative. Get more done. Create high-quality, photorealistic images with ImageFX. ... Do your best thinking with a research and writing tool, grounded in the information you give it. ...

  19. I Asked AI to Sum up Google's Guide to Writing the Best AI Prompts

    Google handed out free guides on how to write successful AI prompts for Gemini at Google I/O. The booklet covers best practices for Google Workspace and gives examples for various professions ...

  20. Wordtune: Free AI Writing Assistant

    Wordtune is the AI writing assistant that helps you write high-quality content across emails, blogs, ads, and more. ... LinkedIn posts, creative headlines and more. Get started. Summarizer Cut reading and watching time in half. Summarize YouTube videos, blog articles, PDFs and more ... Google Calendar. Events. Miro. Communication. Microsoft ...

  21. Generative AI for Educators

    Generative AI for Educators is a two-hour, self-paced course designed to help teachers save time on everyday tasks, personalize instruction to meet student needs, and enhance lessons and activities in creative ways with generative AI tools — no previous experience required. Developed by experts at Google in collaboration with MIT RAISE ...

  22. Sudowrite

    AI 101. A deep dive on how Sudowrite writes 14,000 unique pieces of prose per day without plagiarizing. Sudowrite is based on GPT-3 and GPT-4, 175+ billion parameter Transformer models, which learn general concepts from their training data. The bigger the model, the more complex these concepts can be.

  23. Creative Collaboration with Google Gemini

    Google Gemini, the latest advancement in AI technology from Google, is set to transform how we collaborate on creative projects. This next-generation AI model seamlessly blends human creativity ...

  24. Free AI Paragraph Generator

    Academic writing. Students and researchers can benefit from Ahrefs' Paragraph Generator when working on papers, essays, or research articles. By providing the necessary instructions, the tool can generate well-structured paragraphs that present key arguments, evidence, and analysis, aiding in the writing process. Personal writing and ...

  25. Free AI Text Generator

    1. Define Your Creative Need. In the provided text box, describe what you need, whether it's a character sketch, scene setting, or a specific plot element (for example, "Create a villain for my sci-fi story"). 2. Generate Your Content. Hit the "Generate Text" button. Squibler's AI will instantly provide you with creative text based on your input.

  26. Generative AI & Writing

    Delve into the intricacies of Generative AI and its particular applications in writing, fostering a dynamic dialogue on the fragile future of human-generated writing in ... creativity, and pedagogy, Generative AI promises intriguing possibilities for scholars, creative writers, and educators alike. Facilitated by Julio Alves, Jacobson Center ...

  27. New ways Google AI can improve ads performance and creativity

    Google AI is helping marketers engage consumers with new creative features, immersive formats, and Search Ads opportunities. ... As advertisers explore creative ideas, Google AI will generate more recommendations showing products in different contexts and scenarios, so advertisers can select the assets they love and use them across their ...

  28. Free AI Writer, Content Generator & Writing Assistant

    Stop wasting time and money on content and copywriting. Words you write per month: 25000. To save over 50 hours & $1,000 per month. Discover Rytr, your free AI writing assistant. Craft high-quality content faster than ever before. Start for free and upgrade as you grow!

  29. AI-assisted writing is quietly booming in academic journals. Here's why

    If you search Google Scholar for the phrase "as an AI language model", you'll find plenty of AI research literature and also some rather suspicious results. For example, one paper on ...