a presentation is made up of a series of slides

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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Introduction to PowerPoint

PowerPoint is an excellent tool for presentations of any kind, either in the classroom or at a conference. A PowerPoint presentation is made up of a series of slides  that can be projected (displayed electronically) or printed in a variety of handout formats. 

PowerPoint can be used for making conference posters — and many people do use it successfully — but we consider Adobe  Illustrator  a superior tool for this purpose as it is designed for creating high-quality print documents, whereas PowerPoint is designed for viewing on a computer or as a projected image.

Inserting a slide

When you open PowerPoint, a new presentation is created with a Title Slide in place.  To add a new slide, go to the Home Ribbon.

• Click on the icon for new slide to insert a new slide with a duplicate layout as the current one selected in the presentation.
• Click on the text New Slide to select any layout, duplicate from what’s selected, or reuse slides from a different presentation.

The new slide will be added after the currently selected slide.

Move between your slides by clicking on the appropriate slide icon in the left sidebar, or use the double arrows at the bottom of the right scrollbar.

Changing the Slide Layout

You can always change the layout by going to the Home Ribbon and clicking on the Layout icon.  If content is already on the slide, you may need to move things around a little.

Showing and Navigating Your Presentation

To play your presentation, go to the Presentation tab and click "Play from Start" (Keyboard option: hold down Control-Shift and press Enter). Advance through your presentation by pressing the Spacebar or right arrow key on the keyboard. To go back a slide, use either the left or up arrow key on your keyboard. In PowerPoint you can navigate directly to any slide by:

• Right-click anywhere on the slide, and choose By Title  from the shortcut menu.
• Click on the appropriate slide. If the slide doesn’t have a title, it will say Slide # .

Instead of a list, PowerPoint gives you the option to see all of the slides as thumbnails while in the slideshow.

• Right-click anywhere on the slide, and choose  See All Slides from the shortcut menu.
• Click on the thumbnail of the slide you would like to go to. PowerPoint will automatically restart the presentation from that slide.

To exit your presentation (and return to the editing view), press the esc key on the keyboard.

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The Definition of a Slide (or Slides) in a PowerPoint Presentation

• Brock University

Presentation software such as PowerPoint generates a series of slides to accompany a human presenter or to be recorded as a stand-alone presentation. A slide is a single screen of a presentation, and every presentation is composed of several slides. Depending on the subject matter, the  best presentations may consist of 10 to 12 slides to get a message across, but more may be needed for complex subjects.

Slides keep an audience's attention during a presentation and provide additional supporting information in textual or graphic format. 

Selecting Slide Formats in PowerPoint

When you open a new PowerPoint presentation file, you are presented with a large selection of slide templates that you can choose from to set the tone for your presentation. Each template has a series of related slides in the same theme, color, and font choice for different purposes. You can choose a template and use only the additional slides that work for your presentation.

The first slide of a presentation is usually a title or introductory slide. It typically consists of text only, but it can include graphic elements or images as well. Subsequent slides are chosen based on the information to be transmitted. Some slides contain images, or charts and graphs.

Transitions Between Slides

Slides follow one after another during a presentation, either at a set time or when the presenter advances the slides manually. PowerPoint includes a large number of transitions you can apply to slides. A transition controls the appearance of one slide as it transitions to the next. Transitions include one slide morphing into another, a fade of one to another, and all sorts of special effects such as page curls or animated motion.

Although transitions add extra interest to a slide presentation, overdoing them by applying a different spectacular effect to each slide tends to look unprofessional and may even distract the audience from what the speaker is saying, so use transitions judiciously.

Enhancing a Slide

Slides can have sound effects attached to them. The sound effects list includes cash register, crowd laughing, drum roll, whoosh, typewriter and many more. 

Adding motion to an element on a slide – a line of text or an image – is called animation. PowerPoint comes with a large selection of stock animations you can use to generate movement on a slide. For example, you can choose a headline and have it zoom in from the margin, spin around 360 degrees, flip in one letter at a time, bounce into position or one of many other stock  animation effects .

As with transitions, don't use so many special effects that the audience is distracted from the content of the slide. 

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Basic tasks for creating a PowerPoint presentation

PowerPoint presentations work like slide shows. To convey a message or a story, you break it down into slides. Think of each slide as a blank canvas for the pictures and words that help you tell your story.

Choose a theme

When you open PowerPoint, you’ll see some built-in themes and templates . A theme is a slide design that contains matching colors, fonts, and special effects like shadows, reflections, and more.

On the File tab of the Ribbon, select New , and then choose a theme.

PowerPoint shows you a preview of the theme, with four color variations to choose from on the right side.

Click Create , or pick a color variation and then click Create .

Read more: Use or create themes in PowerPoint

Insert a new slide

On the Home tab, click the bottom half of  New Slide , and pick a slide layout.

Read more: Add, rearrange, and delete slides .

Save your presentation

On the File tab, choose Save .

Pick or browse to a folder.

In the File name box, type a name for your presentation, and then choose Save .

Note:  If you frequently save files to a certain folder, you can ‘pin’ the path so that it is always available (as shown below).

Tip:  Save your work as you go. Press Ctrl+S often or save the file to OneDrive and let AutoSave take care of it for you. 

Read more: Save your presentation file

Select a text placeholder, and begin typing.

Format your text

Select the text.

Under Drawing Tools , choose Format .

Do one of the following:

To change the color of your text, choose Text Fill , and then choose a color.

To change the outline color of your text, choose Text Outline , and then choose a color.

To apply a shadow, reflection, glow, bevel, 3-D rotation, a transform, choose Text Effects , and then choose the effect you want.

Change the fonts

Change the color of text on a slide

Add bullets or numbers to text

Format text as superscript or subscript

Add pictures

On the Insert tab, select Pictures , then do one of the following:

To insert a picture that is saved on your local drive or an internal server, choose This Device , browse for the picture, and then choose Insert .

(For Microsoft 365 subscribers) To insert a picture from our library, choose Stock Images , browse for a picture, select it and choose Insert .

To insert a picture from the web, choose Online Pictures , and use the search box to find a picture. Choose a picture, and then click Insert .

You can add shapes to illustrate your slide. 

On the Insert tab, select Shapes , and then select a shape from the menu that appears.

In the slide area, click and drag to draw the shape.

Select the Format or Shape Format tab on the ribbon. Open the Shape Styles gallery to quickly add a color and style (including shading) to the selected shape.

Add speaker notes

Slides are best when you don’t cram in too much information. You can put helpful facts and notes in the speaker notes, and refer to them as you present.

Click inside the Notes pane below the slide, and begin typing your notes.

Add speaker notes to your slides

Print slides with or without speaker notes

Give your presentation

On the Slide Show tab, do one of the following:

To start the presentation at the first slide, in the Start Slide Show group, click From Beginning .

If you’re not at the first slide and want to start from where you are, click From Current Slide .

If you need to present to people who are not where you are, click Present Online to set up a presentation on the web, and then choose one of the following options:

Broadcast your PowerPoint presentation online to a remote audience

View your speaker notes as you deliver your slide show.

Get out of Slide Show view

To get out of Slide Show view at any time, on the keyboard, press Esc .

You can quickly apply a theme when you're starting a new presentation:

On the File tab, click New .

Select a theme.

Read more:  Apply a design theme to your presentation

In the slide thumbnail pane on the left, select the slide that you want your new slide to follow.

On the Home tab, select the lower half of  New Slide .

From the menu, select the layout that you want for your new slide.

Your new slide is inserted, and you can click inside a placeholder to begin adding content.

Learn more about slide layouts

Read more: Add, rearrange, and delete slides

PowerPoint for the web automatically saves your work to your OneDrive, in the cloud.

To change the name of the automatically saved file:

In the title bar, click the file name.

In the File Name box, enter the name you want to apply to the file.

If you want to change the cloud storage location, at the right end of the Location box, click the arrow symbol, then navigate to the folder you want, then select Move here .

On the Home tab, use the Font options:

Select from other formatting options such as Bold , Italic , Underline , Strikethrough , Subscript , and Superscript .

On the  Insert  tab, select  Pictures .

From the menu, select where you want to insert the picture from:

Browse to the image you want, select it, then select Insert . 

After the image is inserted on the slide, you can select it and drag to reposition it, and you can select and drag a corner handle to resize the image. 

On the slide canvas, click and drag to draw the shape.

Select the Shape tab on the ribbon. Open the Shape Styles gallery to quickly add a color and style (including shading) to the selected shape.

A horizontal Notes pane appears at the bottom of the window, below the slide.

Click in the pane, then enter text. 

On the  Slide Show  tab, select  Play From Beginning .

To navigate through the slides, simply click the mouse or press the spacebar.

Tip:  You can also use the forward and back arrow keys on your keyboard to navigate through the slide show.

Read more:  Present your slide show

Stop a slide show

To get out of Slide Show view at any time, on the keyboard, press Esc.

The full-screen slide show will close, and you will be returned to the editing view of the file.

Tips for creating an effective presentation

Consider the following tips to keep your audience interested.

Minimize the number of slides

To maintain a clear message and to keep your audience attentive and interested, keep the number of slides in your presentation to a minimum.

Choose an audience-friendly font size

The audience must be able to read your slides from a distance. Generally speaking, a font size smaller than 30 might be too difficult for the audience to see.

Keep your slide text simple

You want your audience to listen to you present your information, instead of reading the screen. Use bullets or short sentences, and try to keep each item to one line.

Some projectors crop slides at the edges, so that long sentences might be cropped.

Use visuals to help express your message

Pictures, charts, graphs, and SmartArt graphics provide visual cues for your audience to remember. Add meaningful art to complement the text and messaging on your slides.

As with text, however, avoid including too many visual aids on your slide.

Make labels for charts and graphs understandable

Use only enough text to make label elements in a chart or graph comprehensible.

Apply subtle, consistent slide backgrounds

Choose an appealing, consistent template or theme that is not too eye-catching. You don't want the background or design to detract from your message.

However, you also want to provide a contrast between the background color and text color. The built-in themes in PowerPoint set the contrast between a light background with dark colored text or dark background with light colored text.

For more information about how to use themes, see Apply a theme to add color and style to your presentation .

Check the spelling and grammar

To earn and maintain the respect of your audience, always check the spelling and grammar in your presentation .

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How-To Geek

8 tips to make the best powerpoint presentations.

Want to make your PowerPoint presentations really shine? Here's how to impress and engage your audience.

Quick Links

Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

Anatomy of a PowerPoint Presentation

The basic building block of a PowerPoint presentation is the slide a block of content the size of a computer screen that typically contains a title, some text, and perhaps a picture or chart. A PowerPoint presentation typically contains many slides.

Figure 1 illustrates a PowerPoint presentation made up of 30 slides. The default (Normal) view includes notes attached to the current slide, and a navigation panel on the left side that allows you to switch between a text outline and slide thumbnails.

Figure 1. PowerPoint's Normal view includes most of the information you need to assemble a presentation.

A fully loaded slide (see Figure 2 ) includes at most six parts:

Figure 2. All the components of a PowerPoint slide are shown here, with slide thumbnails in place of a text outline.

The title, which usually sits at the top of the slide.

Body text, the main part of the slide. More often than not, the text on a slide consists of a series of bulleted or numbered items. However, you can enter any kind of text in this part of a slide bullets and numbers are not required.

Some slides contain content in addition to text. You can add charts, tables, pictures, diagrams, and video clips to help illuminate your presentation.

Text and content sit inside resizable and movable containers called placeholders, which you can see if you click the text or graphic in the slide pane. PowerPoint help screens sometimes refer to the placeholder and the text or content it contains as a "text object" or a "graphic object."

If you choose to display the date and time, these items appear at the lower-left corner by default.

The footer, another optional element, appears by default at the bottom of the slide, in the middle.

Finally, you can choose to display a slide number; its default position is in the lower-right corner.

Most presentations begin with a title slide, which typically includes the title of the presentation, the speaker's name, and other introductory details. If you're planning a presentation as a class project, you might include the class name and number Sociology 101, for instance; for a presentation to a business or civic group, you might include your name and the name of the organization you represent. Other slides in a presentation can also be title slides you might use a title slide to introduce different portions of a long presentation, for example but in most cases, you'll have just one title slide in a presentation, and it will serve as the first slide.

Don't be confused by the terminology. A title slide is, in most cases, a slide that introduces a presentation. A slide title, on the other hand, is usually the first line on a slide.

.css-1qrtm5m{display:block;margin-bottom:8px;text-transform:uppercase;font-size:14px;line-height:1.5714285714285714;-webkit-letter-spacing:-0.35px;-moz-letter-spacing:-0.35px;-ms-letter-spacing:-0.35px;letter-spacing:-0.35px;font-weight:300;color:#606F7B;}@media (min-width:600px){.css-1qrtm5m{font-size:16px;line-height:1.625;-webkit-letter-spacing:-0.5px;-moz-letter-spacing:-0.5px;-ms-letter-spacing:-0.5px;letter-spacing:-0.5px;}} Best Practices The #1 rule for improving your presentation slides

by Tom Rielly • May 12, 2020

When giving presentations, either on a video conference call or in person, your slides, videos and graphics (or lack of them) can be an important element in helping you tell your story or express your idea. This is the first of a series of blog posts that will give you tips and tricks on how to perfect your visual presentations.

Your job as a presenter is to build your idea -- step-by-step -- in the minds of your audience members. One tool to do that is presentation graphics, such as slides and videos.

Why graphics for your presentation?

A common mistake is using slides or videos as a crutch, even if they don’t actually add anything to your presentation. Not all presentations need graphics. Lots of presentations work wonderfully with just one person standing on a stage telling a story, as demonstrated by many TED Talks.

You should only use slides if they serve a purpose: conveying scientific information, art, and things that are hard to explain without pictures. Once you have decided on using slides, you will have a number of decisions to make. We’ll help you with the basics of making a presentation that is, above all, clear and easy to understand. The most important thing to remember here is: less is more.

Less is so much more

You want to aim for the fewest number of slides, the fewest number of photos, the fewest words per slide, the least cluttered slides and the most white space on your slides. This is the most violated slide rule, but it is the secret to success. Take a look at these examples.

As you can see in the above example, you don’t need fancy backgrounds or extra words to convey a simple concept. If you take “Everything you need to know about Turtles”, and delete “everything you need to know about” leaving just “turtles”, the slide has become much easier for your audience to read, and tells the story with economy.

The above example demonstrates that a single image that fills the entire screen is far more powerful than a slide cluttered with images. A slide with too many images may be detrimental to your presentation. The audience will spend more mental energy trying to sort through the clutter than listening to your presentation. If you need multiple images, then put each one on its own slide. Make each image high-resolution and have it fill the entire screen. If the photos are not the same dimensions as the screen, put them on a black background. Don’t use other colors, especially white.

Your slides will be much more effective if you use the fewest words, characters, and pictures needed to tell your story. Long paragraphs make the audience strain to read them, which means they are not paying attention to you. Your audience may even get stressed if you move on to your next slide before they’ve finished reading your paragraph. The best way to make sure the attention stays on you is to limit word count to no more than 10 words per slide. As presentation expert Nancy Duarte says “any slide with more than 10 words is a document.” If you really do need a longer explanation of something, handouts or follow-up emails are the way to go.

Following a “less is more” approach is one of the simplest things you can do to improve your presentation visuals and the impact of your presentation overall. Make sure your visuals add to your presentation rather than distract from it and get your message across.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks.

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

The Definition of a Slide (or Slides) in a PowerPoint Presentation

A PowerPoint slide is a single page or screen within a presentation. A presentation consists of multiple slides arranged in a sequence. Each slide typically focuses on one key point and contains related visuals and text.

What is a Slide?

A slide is the basic building block of a PowerPoint presentation. It is a single page that you view during a slideshow. Collectively, all the slides together form the presentation.

Some key things to know about slides:

• A slide contains visual elements like text, images, charts, and more to communicate information to your audience.
• You typically have one key message or talking point per slide.
• Slides appear one at a time during the presentation. You can transition between them manually or automatically.

Types of Slides

There are a few common slide types you’ll use in most presentations:

Title Slide

The title slide introduces your presentation and yourself. It includes:

• Presentation title
• Your name and contact info
• Company name or logo

Agenda Slide

The agenda outlines what you will cover in the presentation. It helps the audience know what to expect.

Content Slides

Content slides make up the bulk of your presentation. They deliver the key information to your audience. Text, images, charts, and other visuals support your verbal presentation.

Summary Slide

The summary slide recaps the key takeaways you want your audience to remember. It reinforces the core message.

Thank You Slide

The thank you slide wraps up your presentation and provides contact details for follow up.

Anatomy of a Slide

Though content varies widely, most slides contain some standard elements:

Slide Layout

Slide layouts in PowerPoint contain placeholders for things like titles, text, images, charts and more. They provide structure.

The theme applies color schemes, fonts, and effects consistently across all the slides.

Titles clearly state the main point of the slide. They are short phrases or sentences.

Visuals like images, charts, diagrams, and icons reinforce your verbal message.

Text gives essential details and context to support the title and visuals. Use concise bullet points rather than paragraphs.

The footer can display useful details like slide numbers, date, branding, etc.

Creating Slides in PowerPoint

PowerPoint makes creating professional slides simple. Here is the basic process:

• Open PowerPoint and select a template Templates contain pre-designed slide layouts, themes, and sample content. They give you a running start on your presentation.
• Add a new slide Click the “New Slide” button on the Home tab. Choose a layout that suits your content.
• Modify the slide layout and theme Customize the theme colors, fonts, and effects. Adjust layout element positions if needed.
• Insert titles, text, and visuals Type in short, descriptive titles. Add concise text and supporting visuals like charts, tables, or images.
• Add slide transitions Transitions create motion effects as you move between slides. They should be simple and consistent.

Presentation Slides vs Presentation Decks

The terms “slide” and “deck” are sometimes used interchangeably, but there is a difference:

• Slide – A single page within a presentation.
• Deck – The entire collection of slides that make up a presentation.

So a presentation deck consists of individual slides, just like a deck of playing cards is made up of separate cards.

Key Takeaways

• A PowerPoint slide is an individual screen within a presentation containing visuals and text to present one key point.
• Several slides make up a complete presentation deck.
• There are common slide types like title, agenda, content, summary, and thank you slides.
• Slides typically have elements such as titles, text, visuals, themes, and layouts.
• PowerPoint makes it simple to create professional, branded slides using templates, themes, and layouts.

Using well-designed slides helps you effectively convey information to your audience during a presentation. Mastering slide creation is an essential presentation skill for any professional.

About The Author

Vegaslide staff, related posts.

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Chm Blog Curatorial Insights , From the Collection , Software History Center

Slide logic: the emergence of presentation software and the prehistory of powerpoint, by david c. brock | october 04, 2016.

In many parts of our world today, group communication centers on visual materials built with “presentation software,” often crafted by a speaker him or herself. As a result, meetings now generally depend on the use of personal computers, presentation software in the guises of product or service and display by digital projectors or flat-screens.

A humorous sample PowerPoint presentation supplied with the very first version in 1987. This clip was created with PowerPoint 1.0 for Mac running in a Mac Plus emulator.

So central have these visual materials become that the intended functioning of digital files, programs, computers, and peripherals has become an almost necessary condition for public communication. Choice of presentation software has even become a mark of generational and other identities, as in whether one uses Facebook or Snapchat. Millennials and Generation Z choose Google Slides or Prezi. Everyone else uses PowerPoint, its mirror-twin by Apple called Keynote, or, for political expression and/or economic necessity, LibreOffice. Membership in a highly technical community can be signified by using the typesetting program LaTeX to build equation-heavy slides.

It is PowerPoint, nevertheless, that has become the “Kleenex” or “Scotch Tape” of presentation software. A “PowerPoint” has come to commonly mean any presentation created with software. Microsoft rightly boasts that there are currently 1.2 billion copies of PowerPoint at large in the world today: One copy of PowerPoint for every seven people. In any given month, approximately 200 million of these copies are actively used. PowerPoint is simply the dominant presentation software on the planet. 1

It may come as a surprise, then, to learn that PowerPoint was not the first presentation program. Rather, there were several programs for personal computers that performed similarly to PowerPoint in many respects, which appeared starting in 1982—fully five years before PowerPoint’s debut. PowerPoint’s ubiquity is not the result of a first-mover advantage. 2

Further, many of PowerPoint’s most familiar characteristics—the central motif of a slide containing text and graphics, bulleted lists, the slide show, the slide sorter, and even showy animated transitions between slides—were not absolute novelties when PowerPoint appeared. These elements had been introduced in one form or another in earlier presentation software.

Here, the principal developers of PowerPoint—Dennis Austin and Tom Rudkin—describe the structure of the source code defining slides. Austin and Rudkin worked closely with the product’s architect, Bob Gaskins. This document is in a collection of materials donated to the Computer History Museum by Dennis Austin.

From 1982 through 1987, software makers introduced roughly a dozen programs for several different personal computers that allowed users to create visual materials for public presentations as a series of “slides” containing text and graphic elements. Frequently, these slides were printed on paper for incorporation into a photocopied report and transferred to a set of transparencies for use with an overhead projector. Other presentation programs allowed slides to be output as a sequence of 35mm photographic slides for use with a slide projector, a videotape of a series of slide images, or a digital file of screen-images for computer monitors. Makers and users called these programs “presentation software,” and just as commonly “business graphics software.” “Business” here is significant, I think. 3

Early presentation software was most commonly used to create overhead presentations. In this clip, Dennis Austin—a principal developer of PowerPoint—demonstrates the use of overhead projectors and presentations.

The six years from 1982 through 1987 saw the emergence of presentation software (including PowerPoint), with multiple makers introducing competing programs offering many similar capabilities and idioms. Why did multiple, independent software creators develop presentation software for personal computers at just this moment?

I believe that an analytical framework that I developed with historian Christophe Lécuyer to understand episodes in the history of solid-state electronics can also help us to unpack this very different case from software history. Our framework consists of three “contextual logics” that we argue shaped the emergence of the planar transistor, the silicon microchip, the simultaneous-invention of silicon-gate MOS technology, and, as Christophe and Takahiro Ueyama recently show, the history of blue light-emitting diodes (LEDs). 4

In their 2013 article, “The Logics of Materials Innovation,” Christophe and Takahiro describe these logics beautifully:

This framework distinguishes different types of contextual challenges that shape the creation of new materials and manufacturing processes: the materiality of substances, tools, and fabrication techniques (referred to as “material logic”); the needs, demands and interests of intended customers (“market logic”); and the competitive tensions among laboratories, firms, and nations (“competitive logic”). These material, market, and competitive logics are not determinative, in the sense that they do not lead to necessary outcomes. But they are particularly stable over time and provide powerful resources and constraints to innovators and their patrons.

The implication seems straightforward: People from similar backgrounds, in similar organizations, facing a common, structured set of contextual logics, will do similar—but not identical—things. But can these logics that help make sense of the history of semiconductor electronics, a technology deeply about materials, also give insights into the history of the ne plus ultra of the digital—software itself? I think it can. Competitive logic, Market logic, and Material logic: Let’s consider them in that order, and see what they can mean for the “prehistory” of PowerPoint.

Competitive logic centered on software makers. In the first half of the 1980s, makers of presentation software were typically connected to companies. There were, of course, makers of non-commercial software of various stripes—hobbyist, open source, libre and the like—but they do not appear to have been a factor in early presentation software. Rather, the makers of presentation software were what I call “integrated software manufacturers,” “software publishers,” and “author houses.” Sometimes the boundaries between these maker-types are blurry, but I think the categories are useful.

Integrated software manufacturers, ranging from cottage firms to public companies, wrote code, manufactured it mainly on magnetic media, wrote and printed technical documentation and guides, and distributed it in shrink-wrapped boxes. For integrated software manufacturers of this era, think of Microsoft, Lotus Development, and MicroPro International." Software publishers" did everything that the integrated manufacturers did, except write the code. Rather, they entered into contracts on a royalty basis with those who did write programs. Software publishers ran the gamut from stand-alone companies that only produced software written by others, to firms that published a mix of programs written internally and externally, and also to computer makers like Apple, who published software written by others under their own label as well as selling their own programs. Code authors ranged from individual sole proprietorships to “author shops,” partnerships between two or more programmers in an LLP or a small company.

The origins of Microsoft, perhaps the best-known integrated software manufacturer.

These author shops, publishers, and integrated manufacturers were, by 1982, competing in a growing market for personal computer application software: Spreadsheets, word processors, databases and “business graphics” programs that often used data from spreadsheets to generate line-graphs, pie-charts, bar-graphs, and other standard plots used in business, science, and engineering. This battle for market share in applications for personal computers was the ‘competitive logic’ for presentation software’s emergence. 5

“Market logic” centered on the intended users of software, and, in the case of presentation software, focused to the communication practices of white-collar workers in the United States (and, perhaps, elsewhere), particularly “managers” and “executives.” Contemporary commentators noted that personal-computer “business” software like spreadsheets represented a turn in “office automation,” the opening of a new phase in which software users would expand beyond specialists and secretaries to managers and executives. Personal computers with new software would be in the offices of Mahogany Row in addition to the accounting department and the typing pool.

For example, in September 1982, John Unger Zussman, a columnist for InfoWorld, noted: “…the market is changing. An examination of the changing word-processor marketplace can tell us a lot about the maturation of microcomputers and give us a clue to the role of micros in the office of the future. ‘There’s an expanding concept of reality in the modern office,’ says Gary Smith, NCR’s director of marketing. Software oriented toward managers, such as spreadsheet and slide-show programs and electronic mail, has increased the demand for distributed data processing. It is now legitimate for a computer to appear on a manager’s desk—or a secretary’s. The personal workstation, says Smith, is becoming ‘the major focus of white-collar productivity.’ This was not always the case. In the past, computers were the province of the data-processing department…and, besides, managers wouldn’t be caught dead typing at a keyboard…word processing became a stepping-stone into the automated office…the introduction of microcomputers into the office of the future seems to be more a process of infiltration than one of direct assault.” 6

In this 1979 commercial, Xerox presented just this vision of the office of the future.

In a 1984 article in the Proceedings of the IEEE titled “A New Direction in Personal Computer Software,” MIT Sloan School professor Hoo-Min Toong, with his postdoc Amar Gupta, identified the crux of the market logic to which presentation software was a response: The time that executives and managers spent in meetings. They write: “Top managers are noted to spend four-fifths of their time attending meetings—delivering or receiving presentations and reports, communicating, and gathering information for subsequent meetings. Meetings are the most prominent, time consuming element of an executive’s job.” They continue: “At present, business personal computers only represent information in numeric form, in text, and in simple charts and graphs. A crucial missing component is the ability to present and manipulate visual, pictorial data…A new layer…will bridge the gap from the present position…to supporting business communications with sophisticated images and color.” 7

Toong and Gupta’s diagram of the proportion of an “executive’s” time spent in meetings. © 1984 IEEE. Reprinted, with permission, from Proceedings of the IEEE.

Toong and Gupta then discuss a newly released example of such “presentation graphics software,” VCN ExecuVision, offered by the book publisher Prentice-Hall. VCN ExecuVision, which ran on the IBM PC, cost $400 but also required libraries of images and icons, that is, “clip art,” at $90 per floppy disk. Users could create “slide shows” of multiple “slides” that the user could craft with text, clip art, and geometric shapes, as well as pie, bar, and line graphs, with the completed slide show either printed or displayed on the PC monitor.

The idiom of the slide was directly adapted from the world of 35mm photographic slides. “Seeing a single slide is one thing,” Toong and Gupta write, “seeing an aggregate of slides is another. VCN ExecuVision supports slide shows in which the transition from one slide to another can be controlled either manually (pressing a key causes display of the next slide) or automatically… More significant is the support of animation techniques which give an illusion of seeing a running movie rather than a slide show…VCN ExecuVision brings sophisticated graphical capabilities to the realm of personal computers thus vastly expanding the horizons of personal computer applications in all four domains – office, home, science, and education.” Continuing their celebration of ExecuVision, Toong and Gupta illustrated their journal article with three full-color pages of ExecuVision slides, replete with images having the unmistakable aesthetic of clip art. Presentation software and clip art may have been born together.

Sample slides from VCN ExecuVision. © 1984 IEEE. Reprinted, with permission, from Proceedings of the IEEE.

Evidently, ExecuVision was the creation of Toong himself—in a Cambridge, Massachusetts author shop called Visual Communication Network Inc.—before the program had been sold or licensed to Prentice Hall. Toong filed articles of incorporation for the firm in October 1983, with his brother and a former MIT industrial liaison as the other directors. His brother was listed as the president and a Sloan School building was the firm’s address. Toong’s connection to ExecuVision is not mentioned in the article. 8

Lotus’ announcement of Executive Briefing System. Courtesy of the Kapor Archive.

Toong’s ExecuVision was, in late 1983, a new entrant into the presentation software market that two new integrated software manufacturers, located in neighborhoods on opposing sides of the MIT campus, had already enjoined. On one side was Mitch Kapor’s startup, Lotus Development. Kapor created his new firm on a windfall from two programs he had written that were published by Personal Software, Inc., later renamed VisiCorp. VisiCorp was also the publisher of the breakthrough spreadsheet program VisiCalc, written in Cambridge by Software Arts Inc., the “author shop” of Dan Bricklin and Bob Frankston.

Mitch Kapor had written a statistical analysis and data graphing program for the Apple II called TinyTROLL, which he sold through a partnership with his friend and then MIT finance PhD student Eric Rosenfeld who had suggested the program to Kapor. The partnership was called Micro Finance Systems, and Kapor was approached VisiCorp to adapt TinyTROLL to work with data imported from VisiCalc. Kapor soon delivered VisiPlot and VisiTrend, programs that took VisiCalc spreadsheet data and generated pie, bar, and line graphs from them, as well as performed various finance-relevant statistical functions on the data. Kapor and Rosenfeld’s Micro Finance Systems received hundreds of thousands of dollars in royalties for VisiPlot and VisiTrend before VisiCorp bought them outright for $1.2 million. With his share in the windfall, Kapor set up an integrated software manufacturer of his own, Lotus Development, and, in 1982, the firm released its first product, Executive Briefing System, for the Apple II. Todd Agulnick, a 14-year-old high school student, had been hired by Kapor and wrote the BASIC code for Executive Briefing System under his direction. 9

Lotus’ $200 Executive Briefing System was centered on the color video display of the Apple II. In brief, a number of programs for charting and graphing like VisiPlot offered the “BSAVE” command. Instead of routing data to immediately render an image on the video display, BSAVE sent the very same data to a stored file. In this way, a “screen shot” could be rendered on the video display at a later time, shared with others, archived for future use, etc. Lotus’ Executive Briefing System treated BSAVE’d files—these screen shots—as “slides” that could be modified and then displayed on the Apple II’s video display as a “slide show” for a “presentation.” Executive Briefing System users could edit slides of charts and plots by adding text and/or clip art of lines, geometric shapes, or “ornamental” motifs. Slides were arranged in slide shows, and saved to floppy disk. While the program allowed a slide show to be printed—as a paper report or for transparencies for overhead presentation—it focused on slide shows for the video display. A variety of animated “transitions” between slides were available, such as fades, wipes, and spinning-into-view. 10

An early Executive Briefing System demonstration. This clip was created by running an image of the demonstration disk in an Apple II emulator.

David Solomont’s Business and Professional Software Inc., another integrated software manufacturer developing products for the Apple II, was located at 143 Binney Street just a 25-minute walk across the MIT campus—and past Hoo-Min Toong’s office—from Kapor’s Lotus Development office at 180 Franklin Street. Like Kapor, Solomont’s firm had earlier developed a plotting and charting program for the Apple II to work with VisiCalc spreadsheets. Solomont struck a deal with Apple to license the plotting program, which was sold by Apple under the company’s brand as “Apple Business Graphics.” Soon thereafter, arriving on the market about the same time as Lotus’ Executive Briefing System, came Solomont’s “Screen Director” program in 1982. 11

A 2015 CHM oral history interview with David Solomont.

Screen Director, made for the then-new Apple III computer, fully embraced treating a computer running Screen Director like a 35mm slide projector. Users could organize BSAVE’d image files from programs like VisiPlot and Apple Business Graphics into various “slide trays” for presentation on the video display. While Screen Director did not allow for the editing of existing image slides, it did provide for the creation of text slides and for a limited set of animated transitions between slides. Screen Director even shipped with the standard two-button wired controller for slide projectors, but modified to plug into the Apple III for controlling Screen Director slide shows. 12

A 1982 print advertisement for Business and Professional Software’s Screen Director program.

So far I have described a meaning for “competitive logic” and “market logic” in the case of presentation software, and some early programs from 1982 through 1984. But what of “material logic?” Material logic here includes personal computers themselves, specifically personal computers with graphics capabilities that were expanding in the early 1980s. The computers’ physical performativity, their material agency, constituted a resource, medium, and constraint for software makers and users. Existing programs widely used on these computers, like spreadsheets and plotting programs, were themselves a critical part of the material logic. Software, like hardware, has an unavoidable materiality. At the most abstract, a computer program can be considered to be a specific pattern. In practice, every instance of a program is a pattern in something material, including the body of an author.

Finally, the material logic for presentation software included operating systems centered on the graphical user interface, or GUI. This style of computing had been pioneered at Xerox PARC in the late 1970s, most famously on the Xerox Alto computer. The Alto inspired other efforts to bring the GUI into personal computing during the first half of the 1980s: Apple’s Lisa and Macintosh computers, Microsoft’s Windows software, and VisiCorp’s VisiOn software to name but a few. 13

This material logic was especially important in the creation of PowerPoint. In 1983, two Apple managers, Rob Campbell and Taylor Pohlman, left the firm and created a new integrated software manufacturer, Forethought Inc. Simply put, they left Apple to bring a Xerox Alto like GUI operating system to the IBM PC. By 1986, however, Forethought Inc. had a change of plans. This story—of Forethought’s creation of PowerPoint—and other stories about what PowerPoint and its competitors can tell us about software history, will be the subjects of upcoming essays by me on the @CHM blog.

For more information about the development of PowerPoint, please see our Guide to the Dennis Austin PowerPoint Records .

• Oral history interview with Shawn Villaron, PowerPoint manager at Microsoft, date, forthcoming/in process.
• Indeed, a wonderfully helpful list of presentation software offerings from 1986 compiled by Robert Gaskins, the initiator and architect of the original PowerPoint project, can be found on pages 131-134 of his painstakingly detailed and comprehensive memoir, Sweating Bullets .
• One place in which these identifying names for the presentation software genre were evident was, and is, the pages of the trade magazine InfoWorld . Google Books has a large number of issues of the periodical available with full text and search. On the more general use of the genre names, see this Google Books NGram .
• See Christophe Lécuyer and David C. Brock, Makers of the Microchip: A Documentary History of Fairchild Semiconductor (Cambridge, MA: MIT Press, 2010); David C. Brock and Christophe Lécuyer, “Digital Foundations: The Making of Silicon Gate Manufacturing Technology,” Technology and Culture , 53 (2012): 561–97; and Christophe Lécuyer and Takahiro Ueyama, “The Logics of Materials Innovation: The Case of Gallium Nitride and Blue Light Emitting Diodes,” Historical Studies in the Natural Sciences , 43 (2013): 243-280.
• See, for example, Martin Campbell-Kelly, “Number Crunching without Programming: The Evolution of Spreadsheet Usability,” IEEE Annals of the History of Computing , 29 3 (July-September 2007): 6-19 and Thomas J. Bergin, “The Origins of Word Processing Software for Personal Computers: 1976-1985,” IEEE Annals of the History of Computing , 28 4 (October-December 2006): 32-47.
• The article may be viewed in InfoWord on Google Books.
• Hoo-Min D. Toong and Amar Gupta, “A New Direction in Personal Computer Software,” Proceedings of the IEEE , 72 3 (March 1984): 377-388.
• Commonwealth of Massachusetts, Articles of Organization, Visual Communications Network, Inc., October 13, 1983.
• Mitch Kapor, “Reflections of Lotus 1-2-3: Benchmark for Spreadsheet Software,” IEEE Annals of the History of Computing , 29 3 (July-September 2007): 32-40; David C. Brock telephone call with Todd Agulnick, July 15, 2016.
• Rik Jadrnicek, “ Executive Briefing System, a slide-show program ,” InfoWorld, May 17, 1982, 47–49.
• Oral History of David Solomont , Computer History Museum, 2015. Or watch it on YouTube .
• Richard Hart, “ Screen Director helps you present ‘slide shows,’ ” InfoWorld, November 8, 1982.
• See Michael Hiltzik, Dealers of Lightning: Xerox PARC and the Dawn of the Comptuer Age, (New York: HarperCollins), 1999.

About The Author

David C. Brock is an historian of technology, CHM's Director of Curatorial Affairs, and director of its Software History Center. He focuses on histories of computing and semiconductors as well as on oral history. He is the co-author of Moore’s Law: The Life of Gordon Moore, Silicon Valley’s Quiet Revolutionary and is on Twitter @dcbrock.

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The Basics of Slide Design

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This chapter describes the three components that make up the anatomy of a presentation, and the use of supplemental materials to reduce reliance on text-based slides. It reviews the “assertion-evidence” approach to slide design, and provides five general rules to guide the design of biomedical slides. These rules include the following: (1) Find opportunities to use text differently. (2) Simple is better. (3) Visual elements should be relevant and informative. (4) Text and visual elements should be large and readable. (5) Your slides should include color, space, and a variety of images. Simple changes, such as using visual elements instead of bulleted lists, can transform our conventional presentations into healthy presentations .

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