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How To Write the Operations Plan Section of the Business Plan

Susan Ward wrote about small businesses for The Balance for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.

Stage of Development Section

Production process section, the bottom line, frequently asked questions (faqs).

The operations plan is the section of your business plan that gives an overview of your workflow, supply chains, and similar aspects of your business. Any key details of how your business physically produces goods or services will be included in this section.

You need an operations plan to help others understand how you'll deliver on your promise to turn a profit. Keep reading to learn what to include in your operations plan.

Key Takeaways

• The operations plan section should include general operational details that help investors understand the physical details of your vision.
• Details in the operations plan include information about any physical plants, equipment, assets, and more.
• The operations plan can also serve as a checklist for startups; it includes a list of everything that must be done to start turning a profit.

In your business plan , the operations plan section describes the physical necessities of your business's operation, such as your physical location, facilities, and equipment. Depending on what kind of business you'll be operating, it may also include information about inventory requirements, suppliers, and a description of the manufacturing process.

Keeping focused on the bottom line will help you organize this part of the business plan.

Think of the operating plan as an outline of the capital and expense requirements your business will need to operate from day to day.

You need to do two things for the reader of your business plan in the operations section: show what you've done so far to get your business off the ground and demonstrate that you understand the manufacturing or delivery process of producing your product or service.

When you're writing this section of the operations plan, start by explaining what you've done to date to get the business operational, then follow up with an explanation of what still needs to be done. The following should be included:

Production Workflow

A high-level, step-by-step description of how your product or service will be made, identifying the problems that may occur in the production process. Follow this with a subsection titled "Risks," which outlines the potential problems that may interfere with the production process and what you're going to do to negate these risks. If any part of the production process can expose employees to hazards, describe how employees will be trained in dealing with safety issues. If hazardous materials will be used, describe how these will be safely stored, handled, and disposed.

Industry Association Memberships

Show your awareness of your industry's local, regional, or national standards and regulations by telling which industry organizations you are already a member of and which ones you plan to join. This is also an opportunity to outline what steps you've taken to comply with the laws and regulations that apply to your industry. 

Supply Chains

An explanation of who your suppliers are and their prices, terms, and conditions. Describe what alternative arrangements you have made or will make if these suppliers let you down.

Quality Control

An explanation of the quality control measures that you've set up or are going to establish. For example, if you intend to pursue some form of quality control certification such as ISO 9000, describe how you will accomplish this.

While you can think of the stage of the development part of the operations plan as an overview, the production process section lays out the details of your business's day-to-day operations. Remember, your goal for writing this business plan section is to demonstrate your understanding of your product or service's manufacturing or delivery process.

When writing this section, you can use the headings below as subheadings and then provide the details in paragraph format. Leave out any topic that does not apply to your particular business.

Do an outline of your business's day-to-day operations, including your hours of operation and the days the business will be open. If the business is seasonal, be sure to say so.

The Physical Plant

Describe the type, site, and location of premises for your business. If applicable, include drawings of the building, copies of lease agreements, and recent real estate appraisals. You need to show how much the land or buildings required for your business operations are worth and tell why they're important to your proposed business.

The same goes for equipment. Besides describing the equipment necessary and how much of it you need, you also need to include its worth and cost and explain any financing arrangements.

Make a list of your assets , such as land, buildings, inventory, furniture, equipment, and vehicles. Include legal descriptions and the worth of each asset.

Special Requirements

If your business has any special requirements, such as water or power needs, ventilation, drainage, etc., provide the details in your operating plan, as well as what you've done to secure the necessary permissions.

State where you're going to get the materials you need to produce your product or service and explain what terms you've negotiated with suppliers.

Explain how long it takes to produce a unit and when you'll be able to start producing your product or service. Include factors that may affect the time frame of production and describe how you'll deal with potential challenges such as rush orders.

Explain how you'll keep  track of inventory .

Feasibility

Describe any product testing, price testing, or prototype testing that you've done on your product or service.

Give details of product cost estimates.

Once you've worked through this business plan section, you'll not only have a detailed operations plan to show your readers, but you'll also have a convenient list of what needs to be done next to make your business a reality. Writing this document gives you a chance to crystalize your business ideas into a clear checklist that you can reference. As you check items off the list, use it to explain your vision to investors, partners, and others within your organization.

What is an operations plan?

An operations plan is one section of a company's business plan. This section conveys the physical requirements for your business's operations, including supply chains, workflow , and quality control processes.

What is the main difference between the operations plan and the financial plan?

The operations plan and financial plan tackle similar issues, in that they seek to explain how the business will turn a profit. The operations plan approaches this issue from a physical perspective, such as property, routes, and locations. The financial plan explains how revenue and expenses will ultimately lead to the business's success.

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Operational Issues in a Business Plan

by Devra Gartenstein

Published on 24 Mar 2019

The success of your business plan may very likely hinge on your operational plan. Businesses rely on logistics to add capacity and meet goals. Your operational plan lays out a path from where you are to where you want to be, with specifics about how you're going to get there. If it's complete and useful, it will also address potential obstacles that could cause operational issues over time.

Steps in an Operational Plan

An operational plan is a clear and relevant road map for achieving business goals. The items in your operational plan show flow sequentially. They should include:

• Defining your current situation. If you understand where your business currently is in reference to its goals, you'll be well positioned to plan a reasonable and realistic trajectory. Assessing your current position includes understanding the operational issues you'll need to overcome.
• Charting your goals. Being as specific as possible about your short-, medium- and long-term goals helps in developing concrete steps for moving in the right direction in a manageable time frame. Your goals count as measurements of success, and they can in turn be re-evaluated if your desired outcomes change or if the goals themselves turn out to be unrealistic.
• Assessing risk. In a perfect world, all of your actions will proceed according to plan. In the real world, anything can happen to sabotage your strategies and upset your timing. Laying out potential operational problems in business prepares you to proactively address difficulties as they arise.
• Measuring progress. The more specific you are about articulating your goals, the better you'll be able to assess whether or not you've reached them. Instead of saying that you want your business to grow significantly, propose that your sales will increase by 20 percent per year over the next five years.

Operational Plan and Business Plan

An operational plan is only one section of a business plan, but it is the part that lays out how the overall strategy will be accomplished.

• Operational plan and company history: Your business plan will lay out how your company has gotten to its current position and who has been behind these historical developments. Your origins set the stage for your future plans, and telling your company's story can be an opportunity to show how your upcoming plans are natural extensions of an ongoing path.
• Operational plan and marketing plan: The marketing plan section of your business plan shows how you will create demand for your products and services. Your operational plan then shows how you will fulfill the demand that your marketing efforts generate and how you will field obstacles that arise. Your overall business plan offers an opportunity to explain the connection and balance between your marketing and operational strategies.
• Operational plan and financials. Your business plan will include current and projected financial statements. These will interface with your operational plan by showing how much cash you have available to make your plans materialize and how long it will likely take for you to pay off initial investments. Your profit and loss shows historical margins that could play out as you expand, your balance sheet shows whether your assets are liquid enough to take on new projects and your pro forma cash flow projection shows how you will pay for them.

Operational Plan Nuts and Bolts

Your operational plan deals with specifics and scenarios. The more time and effort you put into teasing out the details of how your venture will proceed and what you will need to make it work, the more useful your plan will be.

Show how your cash flow will cover upcoming operational needs and if you come up short, how you will make up the difference. Create backup plans and then create backup plans for your backup plans.

It's impossible to accurately predict every variable that could affect your operational plan. Developments such as changes in equipment technology and customer demand can require a shift in direction with a host of consequent adaptations. Use data from past operations and upcoming plans to predict outcomes as accurately as possible but also build in a degree of flexibility to handle these unforeseeable outcomes. Develop a range of contingency plans based on the possibilities you see as you review upcoming operational challenges.

What Are Operational Problems?

Operational problems are issues and variables that can interfere with achieving the outcomes outlined in your operational plan. If you run a delivery service, and road construction in your area slows traffic down to a crawl for weeks at a time, you'll encounter operational problems because you won't be able to get your deliveries to your customers within the promised time frame. Similarly, if your business manufactures shoes, and you're unable to source the right kind of leather, you'll have operational problems because production can't proceed without the necessary materials.

Some operational problems stem from inadequacies in your company's systems such as chronic understaffing, outdated equipment in desperate need of repair or information systems that are too primitive to handle the information you input. If you encounter ongoing problems in these areas, address issues by identifying potential solutions and drafting timelines for implementing them. Address these short-, medium- and long-term fixes in your business plan and budget for them accordingly.

Other operational difficulties are the result of circumstances beyond your control such as traffic and shifts in customer needs that diminish demand for your offerings and lead to inventory gluts. Although these operational challenges don't originate from within your business, you have the capacity to adapt to them. Be alert and recognize potential difficulties before they affect your operations in debilitating ways, and be proactive about implementing solutions that can limit the damage and even position you for positive changes in a constantly changing landscape.

Components of an Operational Plan

Your operational plan lays out the concrete ways your business will work toward achieving its mission and vision. Your business plan should present your mission and vision before proceeding toward the operational components. This approach will provide a clear foundation showing what you want to achieve as a basis for laying out the details of how you will get there.

• Concrete objectives: Your operational goals should be clear and measurable, providing a landscape for measuring progress and evaluating success. Although the goals you present should be tangible, they should be closely aligned with the intangible mission and vision you have presented. For example, if your mission is to create environmentally friendly products using sustainable production technologies, your specific goals could specify a target reduction in carbon footprint from your plant.
• Financial requirements: The operational plan you implement will cost money, and your business plan is the place to lay out how much capital outlay it will likely require and how much business you'll have to transact to recoup this investment. Use spreadsheets and plan for a variety of scenarios.
• Contingency plans: Because obstacles will inevitably get in the way of optimal operations, your operational plan is the place to lay out potential solutions. A lender or investor reviewing your business plan won't expect these predictions and solutions to be exactly accurate, but the process of presenting them is an opportunity to show that you're thoughtfully surveying the landscape and anticipating obstacles.

Business Plan Operational Plan - Everything You Need to Know

Welcome to our comprehensive guide on the business plan operational plan. A fundamental component of any effective business plan and a key component of growth  As a business owner, executive, or manager, you understand that a well-articulated strategy is crucial for the success and growth of your venture. But have you ever stopped to ponder how this strategy is executed on a day-to-day basis? How do we transform those lofty goals into tangible, everyday actions? This is where an operational plan comes into play. An operational plan outlines the practical details of how your business will operate and deliver on its strategic goals. It describes the inner workings of your business, detailing everything from your daily operations and production processes to your team's roles and responsibilities.  In this guide we will delve into the purpose and scope of an operational plan, its essential elements, and how to develop one effectively. We'll also share valuable tips, best practices, and common pitfalls to avoid. 

Table of Contents

• Operational Plan - The Purpose
• The Essential Elements
• Description of Operations
• Steps for Creating Operational Plan
• Tips & Best Practices

Real-Life Case Study

• Common Pitfalls
• Final Thoughts

Business Plan Operational Plan - The Purpose

The role of an operational plan in a business cannot be overstated. This fundamental document is a strategic guide that outlines the direction, timelines, and resources necessary to achieve specific objectives within an organisation. An operational plan is the driving force behind the execution of your business strategy. It allows you to map out clear and attainable operational goals that align with your overall strategic objectives, breaking them down into manageable, actionable steps.  Whilst acting as a map for your business you can also use to track performance via measurable objectives.

Scope of an Operational Plan in Day-to-Day Operations

The business plan operational plan should detail key elements such as the operational processes, resource allocation, tasks, and timelines. From personnel and location to inventory, suppliers, and operating hours - the operational plan touches every aspect of your business. It's a living document, evolving and changing as your business grows and adapts to market dynamics and industry trends.

Remember, the opening of your Executive Summary sets the tone for the entire document. Make it memorable and compelling to encourage the reader to continue exploring.

Business Plan Operational Plan - The Essential Elements

Creating an operational plan requires thoughtful consideration of several vital components that collectively represent the full breadth of your company's operations. Each one plays a crucial role in defining the day-to-day activities that will lead to the fulfilment of your strategic objectives.

Description of the Business Operations

Every operational plan starts with a comprehensive description of the business operations. This includes outlining your production process, operations workflow, and supply chain management. Defining these processes in clear terms provides a concrete vision of how products or services will be created and delivered, identifying the necessary resources and potential bottlenecks along the way.

People are the lifeblood of your business, and it's essential to define their roles and responsibilities within the operational plan. This involves outlining the team's structure, detailing who is responsible for what, and defining key performance indicators (KPIs) for each role. By assigning clear responsibilities, you ensure the efficient use of human resources and promote accountability.

Your business location and the physical resources at your disposal play a crucial role in your operational plan. Detail the premises your business will operate from, the equipment required, and any associated costs. Whether you're operating from a single office, managing multiple retail outlets, or running a home-based online business, defining your operational space is crucial.

Effective inventory management is crucial for maintaining smooth operations, particularly for businesses dealing with physical products. Your operational plan should outline how you will manage your supplies, including how often you'll restock, which vendors you'll use, and how you'll handle storage and distribution. Remember, balancing supply with demand is key to avoiding unnecessary costs or stockouts.

Your operational plan needs to address your suppliers - who they are, what terms and agreements you have with them, and how you will manage these relationships. The reliability and quality of your suppliers can greatly affect your operations, making this a critical consideration in your planning process.

When constructed effectively, these elements come together to form an operational plan that is clear, comprehensive, and actionable. In the next section, we'll explore the steps to develop such a plan, and later, we'll offer some tips and best practices for bringing your operational plan to life. Stay tuned! Looking an industry specific guide to business plans, then check out our business plan guides homepage .

Steps for Developing an Operational Plan

Creating a comprehensive and effective operational plan involves careful planning, clear communication, and continuous monitoring and evaluation. Let's explore these steps in detail:

• 1. Setting Clear Operational Goals and Objectives: The first step towards developing an operational plan is defining what you want to achieve operationally within a given period. These goals should align with your strategic business objectives and be specific, measurable, attainable, relevant, and time-bound (SMART).For instance, if your strategic goal is to increase market share, your operational objective might be to ramp up production by a certain percentage within the next quarter. Or, if you aim to improve customer satisfaction, you might focus on improving the quality and durability of the product.
• Regular Monitoring and Evaluation: With your operational goals in place, the next step is to monitor progress and evaluate performance regularly. Key Performance Indicators (KPIs) and metrics should be set for each operational goal. These could range from production volumes and delivery times to quality measures and cost efficiency.Consistently monitoring these metrics allows you to measure progress, identify any potential issues or bottlenecks early on, and adjust your operational plan as necessary.
• Communication: This is a crucial when implementing your operational plan. Ensure all stakeholders, including team members, suppliers, and partners, are aware of the plan and understand their roles within it.Hold regular meetings to update everyone on progress and address any challenges or changes in the plan. Remember, your operational plan should be a living document, flexible enough to adapt to changes and updates as required.

Business Plan Operational Plan - Tips and Best Practices

Creating an operational plan that works requires more than just defining goals and setting performance metrics. There are nuances and best practices that can significantly enhance the effectiveness of your operational plan. Here are a few tips to guide you:

• Involve Your Team : The people responsible for executing the operational plan should also contribute to its creation. Encourage your team to share their ideas, challenges, and insights. Their first-hand experience can lead to more practical, achievable operational plans. Besides, team involvement promotes ownership and commitment to the plan's execution.
• Keep It Flexible : Operational plans need to be adaptable to accommodate changes in the business environment, such as market dynamics, customer preferences, or new regulations. Regularly review and update your plan to ensure it remains relevant and effective. Remember, the operational plan is a guide, not a set-in-stone document.
• Be Specific : Avoid ambiguity in your operational plan. Use clear, concise language and provide detailed action plans, including what needs to be done, by whom, when, and with what resources. This clarity reduces misunderstanding and keeps everyone on the same page.
• Use Technology : Leverage the power of technology to enhance your operational efficiency. There are numerous tools and software available that can help with project management, process automation, data analysis, and more. Use these tools to streamline your operations, track performance, and improve communication.
• Consistency with the Business Plan : Ensure your operational plan aligns with your broader business strategy. This alignment ensures that your day-to-day operations contribute effectively to achieving your long-term business objectives.

By applying these tips and best practices, you can create an operational plan that's not only effective but also fosters a culture of continuous improvement and strategic alignment in your organisation.

To further illustrate the importance of a well-executed operational plan, let's look at a real-life case study - the global tech giant, Apple Inc. Apple's operational plan is a testament to the company's relentless focus on precision, quality, and groundbreaking innovation. One key operational strategy that Apple uses is its tight control over its supply chain.

• Description of Business Operations: Apple's business operations are highly integrated and efficient. They manufacture and market a variety of products, including iPhones, iPads, Macs, and services like iCloud and Apple Music. Their production process is complex, involving design, prototyping, manufacturing, and distribution, often happening across different continents.
• Personnel: Apple's workforce is highly specialised. Each team and department has clearly defined roles and responsibilities, whether it's designing new products, managing supplier relationships, or ensuring quality control. Employees at Apple are encouraged to think differently, fostering a culture of innovation.
•  Location: Apple operates in multiple locations worldwide, including its iconic headquarters, Apple Park, in Cupertino, California. The company also has a network of retail stores across the globe and contracts with manufacturing facilities, primarily in Asia.
•  Inventory: Apple's inventory management is legendary for its efficiency. Through just-in-time inventory practices, Apple reduces storage costs and minimises the risk of stock obsolescence, contributing to its streamlined operations and impressive profit margins.
• Suppliers: Apple has a vast network of suppliers from around the world. It maintains strong relationships with these suppliers and holds them to strict standards of quality and ethical business practices, ensuring the integrity and excellence of its products.

Apple's operational plan aligns seamlessly with its business strategy, focusing on innovation, quality, and customer experience. This has allowed the company to maintain its status as a market leader and pioneer in the tech industry. This case study illustrates how an effective operational plan can turn a strategic vision into a successful reality. In the next section, we'll delve into common pitfalls to avoid when creating your operational plan.

Common Pitfalls to Avoid

As you embark on developing an operational plan for your business, it's crucial to be aware of some common pitfalls that can hinder your plan's effectiveness. Here, we outline these potential obstacles and provide advice on how to avoid them.

• Lack of Alignment with Strategic Goals: One of the most common mistakes is a disconnect between the operational plan and the company's strategic goals. Your operational plan should directly support and drive towards achieving these objectives. Ensure all operational goals, processes, and tasks align with your overarching business vision.
• Overly Complex or Unrealistic Plans: While an operational plan needs to be comprehensive, it also needs to be practical and achievable. Avoid creating overly complex plans that your team cannot implement or that require resources beyond your means. Strike a balance between thoroughness and simplicity for a more manageable plan.
• Neglecting to Involve the Team: Your team members are the ones who will execute the operational plan, and neglecting to involve them in its creation can lead to resistance or confusion. Make sure your team is part of the planning process, understands the plan, and is committed to its implementation.
• Ignoring Market Changes: A business doesn't operate in a vacuum. Failing to consider external factors such as market trends, customer behaviour, and economic conditions can derail your operational plan. Ensure your plan is flexible and adaptable to respond to changing circumstances.
• Insufficient Monitoring and Evaluation: An operational plan is not a set-and-forget document. Regular monitoring and evaluation are critical to assess progress, identify bottlenecks, and make necessary adjustments. Make sure you set measurable KPIs and allocate resources to track and review them.Avoiding these common pitfalls will significantly enhance the effectiveness of your business plan operational plan. With a solid operational plan in place, your business is well-positioned to achieve its strategic objectives, driving growth, and success.

Wrapping It All Up

Operational planning plays a vital role in any business, acting as a roadmap to direct daily operations and align them with the strategic goals of the company. As we have seen in this blog post, creating an operational plan involves several important components and steps, from defining clear goals to continuous monitoring and evaluation. Remember, the key to an effective operational plan is to keep it flexible, involve your team and maintain alignment with your business plan. If you implement those principles and regularly review and update you will have set a solid foundation for future business growth. We wish you all the best on your operational planning journey, and remember - every step you take towards detailed and thoughtful planning is a step towards long-term success and growth for your business. If you require any further help on other sections of your business plan, visit our Learning Zone for several in-depth guides.

Business Plan Operational Plan - Frequently Asked Questions (FAQs)

To wrap up this guide, let's address some frequently asked questions about operational plans in business.

• What is the difference between a strategic plan and an operational plan? A strategic plan outlines a company's long-term vision, objectives, and strategies for achieving those objectives. It's a high-level roadmap for the direction the company intends to go. On the other hand, an operational plan details the day-to-day activities and resources necessary to achieve the strategic goals. It's the 'action plan' that brings the strategic plan to life.
• How often should an operational plan be reviewed? The frequency of review may vary depending on your business size, type, and industry, but generally, it is a good idea to review your operational plan at least quarterly. The regular review ensures that the plan is still relevant and effective, allowing for adjustments as business conditions change.
• How long should an operational plan be? There is no set length for an operational plan, as it will depend on the complexity of the operations. It needs to be comprehensive enough to cover all operational aspects of the business but concise enough to be understandable and manageable.
• Who is responsible for creating an operational plan? While the business owner or top management usually leads the creation of an operational plan, it should involve input from all levels of the organisation. Each department or team can provide valuable insights into their operations, challenges, and opportunities, leading to a more realistic and effective plan.
• How can I measure the success of my operational plan? The success of an operational plan is measured by how effectively it helps achieve the strategic objectives. Regular monitoring of Key Performance Indicators (KPIs) related to your operational goals will provide a clear indication of your plan's success. If these KPIs are consistently met, your operational plan is likely successful. If not, adjustments may be needed.

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Businesses may utilize operational plans to lay out objectives, set reasonable timelines, and define expectations. They can increase productivity and efficiency at work by studying how to write compelling and thorough operational plans. An operations plan specifying goals and objectives may be made using various techniques.

What is an Operational Business Plan?

An operational business plan is a detailed document that gives a window into the company's mission, vision, goals, and operational techniques that will steer it in the right direction. It is a pathway, a helpful instrument for the organization that gives answers on, for example, resource allocation, the running of operations, and efficiency measurement. 

An operational business plan is an indispensable tool for entrepreneurs to make the right decisions, create new opportunities, and ensure the business's sustainable long-term development goals. By establishing strategic directions, dealing with risks, procuring funding, and promoting accountability, businesses can overcome barriers and get the maximum benefit.

Why Do Businesses Need an Operational Business Plan?

A proper business plan is a must for any business, regardless of its size and industry, as it is like a roadmap to help reach success. It is common as it gives a clear vision and a specific direction, defining tactics, strategies, and objectives to achieve them. Companies must prioritize their chores and delegate resources adequately with a clear plan.

Let’s look at the reasons why an operational plan is a significant part of your business strategy: 

1. Providing Strategic Direction and Focus.

An operational business plan delivers strategic orientation and specialization by describing short-term and long-term goals. It lays out the boxes of reaching these objectives; this allows the companies to stay focused even when the market changes or the customers embrace different products.

2. Ensuring Risk Mitigation and Adaptability.

Companies can identify business threats and problems using inclusive market studies and competitors' analysis. An operational business plan provides a way to preemptively manage such risks and change strategies to take advantage of opportunities in a changing business environment.

3. Overcoming the Fear of Funding and Stakeholder Consent.

A properly drafted business plan is vital in getting investment funds from investors or lenders. You can use Google Workspace to draft a solid business plan streamlining operations. It shows you have researched the market, identified the business plan’s growth potential, and have a path to profit, thus inspiring confidence in stakeholders to provide you with the financial support needed for business initiatives.

4. Measuring Performance and Holding the Leadership Accountable.

An operational business plan is an important accountability tool, ensuring that the organization's goals and performance metrics are set. Teams can monitor growth, pinpoint mistakes, spot and reward accomplishments, build a culture of persistent improvement, and earn overall business influence. You must schedule appointments with your clients and discuss the minutes with the team to enhance the outcomes. 

Key Components of an Operational Business Plan

An operational business plan comprises several key components essential for guiding the organization toward its objectives: 

1. Executive Summary

The executive summary introduces the whole business plan and highlights its salient points, such as the company's mission, the aims, and the proposed strategies.

2. Business Description

This business plan component is highly focused and provides details, such as type of venture, products and services, market segment, competitive environment, and unique selling points.

3. Market Analysis

Market analysis is a comprehensive process involving the evaluation of industry trends, customer needs, competition, potential market openings, and information critical for making strategic decisions. Based on the market analysis, you need to create marketing strategies. There are various forms of marketing, including email marketing through email newsletters , social media marketing, and many other things.

4. Operational Strategies

Operational strategies essentially describe how the business plans to function effectively, utilizing methods such as production processes, supply chain management, quality control, and technology utilization.

5. Financial Projections

The financial projections involve expected revenues, expenses, cash flow statements, and breakeven analysis to evaluate the business's financial viability and long-term sustainability.

6. Implementation Plan:

The plan encompasses the project schedule, tasks, responsibilities, and milestones. It outlines the implementation of how the execution strategies were developed in the business plan and how the progress was effectively monitored.

7. Risk Management

Preparing for assessing possible risks and developing contingency plans to respond to them is what the business should do to protect itself against unpredictable obstacles or threats.

8. Monitoring and Evaluation

The setting of metrics and performance indicators facilitates performance monitoring and evaluation of the business progression towards its objectives in a continuous fashion, thus permitting the implementation of timely changes and upgrades when needed.

Crafting an Operational Business Plan

Crafting an operational business plan is critical to any business as this is the key to setting the business's targeted goals, strategies, and tactics. It defines the strategies and guidelines for success, thus ensuring productive use of available resources and effective decision-making.

1. Conducting Market Research for Your Operational Business Plan.

Market research is the most important part of creating an operational business plan . It means getting data on your intended audience, competitors' market trends, and the industry. This will assist you in defining your target market, familiarizing yourself with their needs and preferences, and analyzing the competition. After conducting thorough market research, you can decide on pricing, positioning, and marketing strategies. This is the right way to create opportunities for success.

2. Setting Realistic Goals and Objectives in Your Operational Business Plan.

To ensure the success of any work plan, it is essential to set clear and achievable aims and objectives. To do this, you must have a sense of direction and purpose. Goals should be defined in a way that makes them specific, measurable, attainable, relevant, and time-bound. When defining goals and objectives for your company, it's important to consider its core strengths and weaknesses, trends in the market, and industry standards. Setting attainable goals and objectives can motivate your team, keep track of progress, and make any necessary changes.

3. Building Plans and Techniques to Reach Your Objectives.

After you have identified your target and objectives, the next thing to do is develop the strategies and tactics to help you achieve these goals. Strategies are the broad approaches that tell you how you will attain your goals, while tactics are the specific actions or initiatives you will take to support those strategies. In strategy and tactics of development, consider your market segment, competitive advantages and resources, and market trends. By doing so, you can produce a comprehensive and well-thought-out action plan.

4. Creating an Organizational Structure and Assigning Responsibilities.

The operational business plan requires a well-defined organizational structure, and roles and responsibilities must be clearly defined. As a result of such an approach, people from all company positions unanimously know their role. While developing an organizational structure, establish the optimal size of the company, the complexity of the production, and the skills and needs of your employees. Closely define the reporting lines, generate communication channels, and share the responsibility to roll out smooth operations and make the staff accountable.

5. Financial Analysis and Budgeting in Your Operational Business Plan.

Financial analysis and budgeting are the key features of an operational plan of action. They guide you in your business's profitability and break-even point determination, investment allocation, and monitoring performance. Perform a financial statement analysis by investigating your earning streams, expenses, break-even points, and cash flow. Bring this information to learn how to create a realistic budget that matches your priorities and objectives. Make it a point to periodically assess and revise your financial projections to ensure that, from a financial standpoint, your business remains stable and on track.

6. Implementing and Monitoring Your Operational Business Plan.

To make your operational business plan successful, you need full communication, execution well, and continuous control. Communicate the plan to your team so everyone understands their roles and contributions. Create a set of key performance indicators (KPIs) to help you track progress and monitor them regularly to ensure you hit your targets. Monitor market conditions, customer feedback, and performance metrics to identify problems and adjust appropriately. Consistently deliver information on the achieved milestones and result in positive outcomes.

7. Updating and Reviewing Your Operational Business Plan.

An operational business plan is a dynamic document that requires constant updating and review. When your business is going through changes and markets are expanding and contracting, it is wise to audit and update your plan. Make sure to carve out time to review the main plan at least once yearly, if needed. Assess your strategies and tactics to see if they need adjustment, update the financial projections, and implement any further revisions. By constantly revising and monitoring your operational business plan, you can make it widely applicable and efficient in achieving your business success.

Common Mistakes to Avoid in Operational Business Planning

An operational business plan constitutes detailed work and an advanced strategic approach. Nevertheless, frequent mistakes often obstruct the implementation and may prevent the plan’s success.

Avoiding mistakes in operational business planning is worthwhile, as it can facilitate the development of more effective and sustainable strategies. Through creating specific goals, keeping risks low, designing realistic financial projections, planning the implementation, and monitoring progress, businesses can greatly increase their success potential and achieve their long-term objectives. Look for some key pitfalls to avoid when building a successful operational business plan.

1. Inadequate Definition of Goals.

If definite and attainable goals are specified, the organization will be in a state of haze and clarity. Establishing clear, specific, measurable, attainable, relevant, and time-bound (SMART) goals is vital to staying focused on achieving the overall objectives of the business plan.

2. Inadequate Market Research.

Ignoring market research can lead to poor estimations about buyers’ expectations, market tendencies, and competitors’ strategies. Thorough market research is essential in an organization's branding since it gives the management the knowledge they need to make good decisions and develop good strategies.

3. Overlooking Risk Management.

Neglecting to recognize and address risks can leave the business vulnerable to unexpectedly challenging situations or disruptions. Integrating risk management strategies into the business plan mitigates risks and enhances resilience.

4. Unrealistic Financial Projections.

Financial mismanagement can occur from overly optimistic financial projections, damaging the business plan's credibility and implementation. Financial projections must rely on credible data, anticipated plausible outcomes, and lower probable estimations.

5. Planning Implementation.

A zero focus on the implementation plan indicates that execution will likely fail. A practical implementation strategy, including timelines, tasks, assignments, and resources, is necessary for the plan to be successful.

6. Lack of Monitoring and Failure to Respond Accordingly.

Failure to monitor progress and manage changes that arise after implementing the business plan will likely result in missed opportunities or inefficient strategies. The major performance indicators (KPIs) should be routinely monitored and evaluated to adjust and refine them for continuous betterment.

Wrapping Up,

To sum up, building a working operational business plan is an inseparable part of a successful business strategy. In doing so, you’ll have a detailed strategy that fits your expectations, explains your goals, and indicates direction for progress. It is essential to conduct thorough market research, have feasible goals, objectives, strategies, and tactics, build the organizational structure, analyze the financials, implement and control the plan, and constantly update and review it.

Frequently Asked Questions

1. what is a business plan for the operations.

A business plan to implement operations includes the company's daily procedures and strategies to realize its strategic goals. It portrays how these operational areas, including production, marketing, finance, and human resource management, will support the business goals.

2. Why is a business operating plan important?

A complete business plan indicates who will do what and helps the company achieve its strategic goals. It strengthens efficiency, minimizes risks, and guides decision-making to ensure the strategy moves in the right direction.

3. What are the main parts of the operational guide?

The main components include mission, vision, operational strategies, organizational structure, resource allocation, performance metrics, risk management, and contingency alternatives.

4. What steps involve drawing up an operational business plan?

The business creates operational planning by

• Comparing current organizational status and goal setting as well as strategy development
• Resource allocation and implementation,
• Re-rolling to results and changing the environment.

5. How often should businesses revise and amend their operational plans?

The operational business plan should undergo a periodic review and revision, usually every quarter or annually, to keep it in line with the changes in market conditions, business priorities, and internal issues. Periodic reviews are imperative for keeping up-to-date with the dynamics and consistency in realizing business goals.

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Operational Planning: How to Make an Operations Plan

The operations of your business can be defined as the sum of all the daily activities that you and your team execute to create products or services and engage with your customers, among other critical business functions. While organizing these moving parts might sound difficult, it can be easily done by writing a business operational plan. But before we learn how to make one, let’s first understand what’s the relationship between strategic and operational planning.

Operational Planning vs. Strategic Planning

Operational planning and strategic planning are complementary to each other. This is because strategic plans define the business strategy and the long-term goals for your organization, while operational plans define the steps required to achieve them.

What Is a Strategic Plan?

A strategic plan is a business document that describes the business goals of a company as well as the high-level actions that will be taken to achieve them over a time period of 1-3 years.

What Is an Operational Plan?

Operational plans map the daily, weekly or monthly business operations that’ll be executed by the department to complete the goals you’ve previously defined in your strategic plan. Operational plans go deeper into explaining your business operations as they explain roles and responsibilities, timelines and the scope of work.

Operational plans work best when an entire department buys in, assigning due dates for tasks, measuring goals for success, reporting on issues and collaborating effectively. They work even better when there’s a platform like ProjectManager , which facilitates communication across departments to ensure that the machine is running smoothly as each team reaches its benchmark. Get started with ProjectManager for free today.

What Is Operational Planning?

Operational planning is the process of turning strategic plans into action plans, which simply means breaking down high-level strategic goals and activities into smaller, actionable steps. The main goal of operational planning is to coordinate different departments and layers of management to ensure the whole organization works towards the same objective, which is achieving the goals set forth in the strategic plan .

How to Make an Operational Plan

There’s no single approach to follow when making an operation plan for your business. However, there’s one golden rule in operations management : your strategic and operational plans must be aligned. Based on that principle, here are seven steps to make an operational plan.

• Map business processes and workflows: What steps need to be taken at the operations level to accomplish long-term strategic goals?
• Set operational-level goals: Describe what operational-level goals contribute to the achievement of larger strategic goals.
• Determine the operational timeline: Is there any time frame for the achievement of the operational plan?
• Define your resource requirements: Estimate what resources are needed for the execution of the operational plan.
• Estimate the operational budget: Based on your resource requirements, estimate costs and define an operational budget.
• Set a hiring plan: Are there any skills gaps that need to be filled in your organization?
• Set key performance indicators: Define metrics and performance tracking procedures to measure your team’s performance.

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Operational Plan Template

Use this free Operational Plan Template for Word to manage your projects better.

What Should be Included in an Operational Plan?

Your operational plan should describe your business operations as accurately as possible so that internal teams know how the company works and how they can help achieve the larger strategic objectives. Here’s a list of some of the key elements that you’ll need to consider when writing an operational plan.

Executive Summary

An executive summary is a brief document that summarizes the content of larger documents like business plans, strategic plans or operation plans. Their main purpose is to provide a quick overview for busy stakeholders.

Operational Budget

An operational budget is an estimation of the expected operating costs and revenues for a given time period. As with other types of budget, the operational budget defines the amount of money that’s available to acquire raw materials, equipment or anything else that’s needed for business operations.

It’s important to limit your spending to stay below your operational budget, otherwise, your company could run out of resources to execute its normal activities. You can use our free operating budget template for Excel to track your operating costs.

Operational Objectives

It’s essential to align your operational objectives with your strategic objectives. For example, if one of your strategic objectives is to increase sales by 25 percent over the next three years, one possible operational objective would be to hire new sales employees. You should always grab your strategic plan objectives and turn them into one or multiple action items .

Processes & Workflows

Explain the various business processes, workflows and tasks that need to be executed to achieve your operational objectives. Make sure to explain what resources are needed, such as raw materials, equipment or human resources.

Operational Timeline

It’s important to establish a timeline for your operational plan. In most cases, your operational plan will have the same length as your strategic plan, but in some scenarios, you might create multiple operational plans for specific purposes. Not all operational plans are equal, so the length of your operational timeline will depend on the duration of your projects , workflows and processes.

Hiring Plan

Find any skills gap there might be in your team. You might need to hire a couple of individuals or even create new departments in order to execute your business processes .

Quality Assurance and Control

Most companies implement quality assurance and control procedures for a variety of reasons such as customer safety and regulatory compliance. In addition, quality assurance issues can cost your business millions, so establishing quality management protocols is a key step in operational planning.

Key Performance Indicators

It’s important to establish key performance indicators (KPIs) to measure the productivity of your business operations. You can define as many KPIs as needed for all your business processes. For example, you can define KPIs for marketing, sales, product development and other key departments in your company. This can include product launch deadlines, number of manufactured goods, number of customer service cases closed, number of 5-star reviews received, number of customers acquired, revenue increased by a certain percentage and so on.

Risks, Assumptions and Constraints

Note any potential risks, assumptions and time or resource constraints that might affect your business operations.

Free Operational Plan Template

Leverage everything you’ve learned today with our template. This free operational plan template for Word will help you define your budget, timeline, KPIs and more. It’s the perfect first step in organizing and improving your operations. Download it today.

What Are the Benefits of Operational Planning?

Every plan has a massive effect on all team members involved, and those can be to your company’s benefit or to their detriment. If it’s to their detriment, it’s best to find out as soon as possible so you can modify your operational plan and pivot with ease.

But that’s the whole point of operational planning: you get to see the effect of your operations on the business’s bottom line in real time, or at every benchmark, so you know exactly when to pivot. And with a plan that’s as custom to each department as an operational plan, you know exactly where things go wrong and why.

How ProjectManager Can Help with Operational Planning

Creating and implementing a high-quality operational plan is the best way to ensure that your organization starts out a project on the right foot. ProjectManager has award-winning project management tools to help you craft and execute such a plan.

Gantt charts are essential to create and monitor operational plans effectively. ProjectManager helps you access your Gantt chart online so you can add benchmarks for operational performance reviews. You can also create tasks along with dependencies to make the operation a surefire success.

Whether you’re a team of IT system administrators, marketing experts, or engineers, ProjectManager includes robust planning and reporting tools. Plan in sprints, assign due dates, collaborate with team members and track everything with just the click of a button. Plus, we have numerous ready-made project reports that can be generated instantly, including status reports, variance reports, timesheet reports and more.

Related Operations Management Content

• Operational Strategy: A Quick Guide
• Operations Management: Key Functions, Roles and Skills
• Operational Efficiency: A Quick Guide
• Using Operational Excellence to Be More Productive

Operational planning isn’t done in a silo, and it doesn’t work without the full weight of the team backing it up. Ensure that your department is successful at each benchmark. ProjectManager is an award-winning pm software dedicated to helping businesses smooth out their operational plans for a better year ahead. Sign up for our free 30-day trial today.

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Operational Plan: Everything You Need To Know (2024 Guide)

The old way of planning no longer works in complex and unpredictable business environments, and companies are struggling to find their feet on shaky ground. As we’ve seen with many of our customers and strategies in Cascade, organizations can no longer count on executing three or even five-year strategic plans.

The new reality forces companies and their operations teams to adapt their operational plans more frequently and within shorter time frames if they want to reap benefits faster than their competitors. Organizations need to work on their strategic instinct and fast adaptability to enhance their operational efficiency .  

And that requires big changes—including building a flexible operational plan, supported by the right tools and systems that help you achieve real-time centralized observability and empower a strategic response to external disruptions.

Read this article to build a bulletproof operational plan that includes all the key elements necessary to overcome unpredictable business chaos. You’ll also get free templates that will help you rapidly adapt and align your teams.

✨Bonus: We’ve included pro tips from business leaders in our network to help you identify gaps in your strategy execution and build resilient business operations.

What Is An Operational Plan?

An operational plan is action and detail-oriented; it needs to focus on short-term strategy execution and outline an organization's day-to-day operations. If your operations strategy is a promise, your operational plan is the action plan for how you will deliver on it every day, week, and month.

Put simply, an operational plan helps you bridge the gap between business strategy and on-the-ground execution and ensures that the organization is on track to achieve its long-term goals.

Benefits of operational planning

• Clear definition of relationships between cross-functional teams in different departments and responsibilities for each to eliminate duplicated efforts.
• Tighter alignment between corporate or business unit strategic plans and on-the-ground execution, helping the organization meet its business targets.
• Strong operating system that enables the company to quickly adapt, deliver operations goals, and monitor performance.

Operational planning vs. strategic planning

Operational planning deals with the day-to-day details and short-term goals, while strategic planning focuses on the big picture and long-term direction of an organization.

To put it in simpler terms, operational planning is about the "how" of daily tasks, while strategic planning defines the "what" and "why" for future success.

📚Recommended reading: Strategic vs. Operational Planning

Kickstart Your Operational Planning Process: Lay The Foundation

The quality of your operational plan will depend on your input. A successful operational planning initiative will consider these aspects:

• Who will be involved? Identify and include employees, customers, and the management team in the planning process to gain valuable insights from the front lines, ensuring better strategy and execution buy-in.
• What are your internal capabilities? Assess internal capabilities by conducting an internal analysis , including resource requirements, operating budget, and talent skills. Talent management and employee engagement are just a few of the many challenges that COOs will have on their operations agenda.
• What environment are you operating in? Conduct an external analysis (e.g., PESTLE or Porter’s 5 Forces ) to inform your approach and identify optimization opportunities and risks, keeping you agile in a changing market.
• Is it aligned with your organization’s strategy? Ensure alignment of your operational plan with your organization’s strategic plan to actively support the company's long-term vision and contribute to key business metrics.

👉🏻 Once you’ve gathered this information, you can develop an operational plan to help you execute business strategies.

Key Elements Of Your Operational Plan

Enough chit-chat; it’s time to put your operational plan together. We've built this based on our proven and tested approach, used by over +45,000 Cascade users.

See how Cascade Strategy Execution Platform enhances operational efficiency by reducing duplication and aligning teams toward common goals. It effectively eliminates waste resulting from misalignment, fostering smoother operations and improved performance.

Here’s a recap of the five key elements your plan must consider:

Choose key metrics aligned with the company goals

Selecting your operational plan's key metrics isn't a mere exercise in tracking numbers; it's about laser-focused alignment with your business needs and objectives. These metrics are the tangible indicators of your organization's efficiency and performance. They serve as the compass, guiding your daily decisions and actions toward achieving concrete results.

By precisely aligning these metrics with your company's core objectives, you ensure that every initiative and action within your operational plan directly contributes to achieving tangible results.

An aligned operational plan makes it easier to:

• Communicate roles and responsibilities to all employees so they know how their efforts contribute to overall business success.
• Identify and address operational bottlenecks and inefficiencies that could derail strategy execution.
• Motivate and engage employees to work toward strategic objectives and deliver on business outcomes.

Remember that the role of operations is to close the gap between your organization's strategic goals and what is being done on a daily basis to make them happen.

👉🏻 How Cascade can help:

With Cascade’s Metrics Library , you can bring your operating and financial business-level goals together with your strategy under one single roof. This makes reporting & governance easy, accurate, and less time-consuming by connecting your business data to your key business initiatives.

Through Cascade’s integrations , you can consolidate your metrics in one place, importing your data directly from business systems, data lakes, BI tools, or even spreadsheets.

Define the focus areas of your operational plan

The focus areas of your operational plan are the key areas of the business that the plan will address.

This will depend on your business plan. Think about how the business operates and how it succeeds. Do you need to pursue short-term cost reductions while simultaneously pursuing longer-term growth and transformation initiatives? Your operational plans must be built on these strategic priorities.

For example, you can prioritize your focus areas based on the most relevant business strategies or by specific departments. Some examples of focus areas could be:

• Administration
• Human Resources

💡Tips to help define the focus areas of your operational plan:

• Identify the business's key challenges and opportunities.
• Consider the business's overall long-term strategy and key metrics and how the operational plan's focus areas can support these objectives.
• Bring other people on board to help you identify what needs to be addressed by the operations plan.

Create strategic objectives for your operational plan

Strategic objectives are specific goals aligned with the operation’s strategy and focus areas. They represent what you want to achieve in each focus area and will serve as the building blocks of your plan, ensuring that it’s focused and actionable.

Some examples of strategic objectives:

• Reduce costs by 10% within the next year by implementing more efficient processes and streamlining the supply chain over the next year.
• Launch three new products in the next fiscal year to expand your product lines and increase revenue.
• Increase customer satisfaction scores by 5% within the next six months.

💡Tips for defining strategic objectives include:

• Ensure your objectives are specific, measurable, achievable, relevant, and time-bound (SMART).
• Consistently align objectives with your operational plan's focus areas and the company's goals.
• Don’t be afraid to get input from other people about your objectives.

Identify and prioritize projects

It’s time to identify and prioritize the projects that need to be executed. Remember, projects are action plans to help you achieve your strategic objectives.

Project planning should include thinking about time frames, task assignments, and deliverables (and prioritizing).

Here are some examples of project ideas:

• Localize sourcing for critical semi-finished materials.
• Streamline the supply chain to reduce costs and improve efficiency.
• Find and develop an alternative logistics channel.
• Implement a new customer service training program to improve customer satisfaction scores.
• Implement a new technology that will enable end-to-end supply chain visibility.

💡Tips for defining and prioritizing projects:

• Identify the specific actions and activities needed to achieve each strategic objective.
• Prioritize the projects based on their importance, feasibility, and potential impact on the business.
• Involve stakeholders in defining and prioritizing the projects to ensure their needs and concerns are heard.

Identify and track key performance indicators (KPIs)

Finally, you’ll need to know if your operational plan and day-to-day activities result in outcomes.

Set KPIs for key initiatives and strategic objectives to measure success, ensure alignment, and identify performance gaps in your operational plan.

Some examples of operations KPIs are:

• Inventory costs
• Costs of goods sold
• Revenue growth
• Employee retention rate
• Customer satisfaction score

💡Tips for defining and tracking KPIs:

• Align KPIs with your strategic objectives and focus areas so that you can track the plan's progress against these specific goals.
• Add both lagging and leading indicators .
• Instead of using multiple disconnected spreadsheets and project management tools, consider live dashboards or reporting systems to track the KPIs and monitor progress over time.

👉🏻 How Cascade can help build your plan:

Cascade’s planner feature enables you to build your operational plan with structure and ease by breaking down the complexity from high-level initiatives to executable outcomes. Define your key elements (focus areas, objectives, projects, and KPIs), and share the plan with your teams. You’ll get full visibility of the plan’s progress in real-time, allowing you to identify gaps, quickly update the plan, and communicate the change with your team with a single click.

👉🏻 If you don’t want to start building the plan from scratch, use our free Operational Plan Template pre-filled with examples of focus areas, objectives, projects, and KPIs that you can customize to meet your organization’s needs.

Operational Plan Examples & Templates

Here are five operational plan examples to help you create plans for your teams. You can use one master operational plan or set up an operational plan for each department.

Master Operational Plan Example

This Operational Plan Template will help you close the gap between business goals and day-to-day operations. You'll be able to set goals and KPIs for your top priorities and work with the operations team to deliver operational excellence and business results.

HR Plan Example

This HR Operational Plan Template can be used to meet staffing requirements, manage human capital and align human resources activities with your strategy. HR managers in any industry can create a clear operational plan that can be constantly monitored, adapted, and improved.

IT Plan Example

If you’re in the IT team, try out this IT Plan Template to get your IT operational planning up and running fast. It comes prefilled with focus areas and KPIs relevant to IT operations; you can easily customize workflows and deliverables to your needs.

Marketing Plan Example

This Marketing Plan Template can help you efficiently understand and plan your digital marketing operations using best practices. Use it to quickly set up priorities and get your social media and marketing teams moving on tasks that will make an impact.

Finance Plan Example

This finance-focused template is ideal if you want to get on top of your finance operations plan. Use it to allocate and distribute financial resources across your organization and get real-time updates through your dashboard and reports—which are great tools to create a visually compelling financial summary that clearly shows your key metrics.

💡Pro Tip: To ensure successful execution, it's crucial to align not just your master operational plan with your overarching strategic plan, but also all the operational department plans.

With the Alignment Maps feature, you’ll be able to visualize how your top-level business strategy breaks down into functional and operational plans. This empowers COOs and CFOs to consolidate their operational plans in one place, creating tighter alignment between the finance and operations teams and improving cross-collaboration to build more resilient operations.

Want to dig deeper? Use the Relationships feature to see the relationships between connected objectives from your plans and understand how your different department goals contribute to the core business metrics and goals. This view will allow you to clearly map dependencies, blockers, and risks that may lie along your journey.

5 Tips For An Effective Operational Plan And Its Execution

1. don’t underestimate the power of transparent communication.

Regularly communicate the operational plan and progress to all relevant stakeholders to build the necessary buy-in and support. Your employees must know your goals and the roadmap, and team members should understand their role in its execution. This business transparency will help everyone row in the same direction.

“Clarity regarding strategy is one of the key drivers of autonomous execution. If people understand what you’re working toward and have guardrails in place, they can be empowered to make their own decisions and don’t need everything to be ‘run up the chain’ to get approved. This allows you to move fast and at scale.” — Sam Sterling , Chief Strategy Officer, Akqa

2. Keep moving forward and adopt a growth mindset

Keep the momentum going and ensure that the plan is executed effectively. Regular monitoring and reviews can help identify and address any challenges or obstacles that may arise.

Schedule regular reviews and check-ins and provide the necessary support to ensure projects are on track and moving forward.

“I think adopting a growth mindset is super important. This means having the confidence to fail fast, try something new and empower people to do that.” — Ken Miller , General Manager, Azure Intelligent Cloud at Microsoft

With the Team Updates functionality, every team member can post updates on key measures, actions, and objectives. This will give you real-time visibility into performance and help you identify possible risks before it’s too late—without having to schedule extra meetings or nag your team members for updates.

3. Make strategic moves and change fast when you need to

Your operational plan should be flexible, adaptable, and open to adjustments. This means keeping an eye on progress, making corrections if needed, and being willing to adapt the plan to changing circumstances or new opportunities. As McKinsey suggests, you can consider creating a team that will be able to collect data, link analysis with action, and offer quick responses to rapid changes.

“Traditionally, companies would have taken that piece of paper and gone out and said: we're going to execute it, start to finish. Then get into the formulation of the strategy, what we need to hit, and what the end product result will be like. But what we do know is that’s never the case. Along the way, you're going to have bumps, and inevitably, you’ll need to change from that original picture.” — Annie Lucchitti , Marketing Manager, Unilever

4. Empower your operations team and boost efficiency

Effective operational planning requires the engagement and empowerment of your team. Involve stakeholders in the planning process and provide them with the necessary resources. Give them context and an opportunity to set goals and prioritize initiatives. This will help you boost engagement and hold them accountable for progress.

“I think it just works at every single level. Are people allowed to be themselves at work? Personally, are they at peace? Are they happy? Productivity happens when people have the right skills, but also when they are engaged and happy. If one of those fails a bit, productivity will start decreasing.” — Joan Torrents , Global Sourcing Manager, TESCO.

5. If it isn’t measured, it isn’t managed

Don’t underestimate the importance of tracking and measuring progress against the operational plan's goals and objectives. Set milestones, enforce KPIs, and stay on top of progress. Doing this will help you stay on course, empower you to act quickly, and provide valuable insights into what is going wrong.

“Data is a foundational element in the strategy definition phase as well as in the strategy execution phase as it helps create a baseline, identify key priorities, set goals, and measure progress.” — Erica Santoni , Principal, Diversity Equity & Inclusion, Intuit

Use Cascade’s Dashboards to monitor your day-to-day progress on key metrics and critical business and strategic information in real-time.

Compile the information in powerful reports and executive summaries in seconds with pre-built templates. Share them with your key stakeholders —internal and external— and invite them to collaborate on your strategy together.

Execute Your Operational Plan With Cascade 🚀

What good is an operational plan if no one executes it? If your organization wants to operate at a higher level, static tools like Excel spreadsheets, PowerPoints, Google Docs, and/or project management tools aren’t the solution.

❌They aren’t designed for adaptive strategy and planning.

❌They often lead to siloing and hinder effective cross-collaboration.

❌They make it challenging to measure progress and slow down decision-making.

With Cascade as your central operating system, you can stop running business operations blindfolded and embrace rapid, coordinated, and data-driven decision-making.

Get your Operational Plan Template to get started with a dynamic plan that will lead to actual outcomes for your business and see faster results from your strategy.

Or take Cascade for a spin! Start today for free or book a 1:1 product tour with Cascade’s in-house strategy expert.

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First Steps: Writing the Operations Section of Your Business Plan This quick guide offers tips that will help you create the operations section for your business plan.

By The Staff of Entrepreneur Media, Inc. • Jan 4, 2015

In their book Write Your Business Plan , the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what's essential to any business plan, what's appropriate for your venture, and what it takes to ensure success. In this edited excerpt, the authors discuss what type of information you should include in the operations section of your business plan.

Operations is concerned with how you buy, build and prepare your product or service for sale. That covers a lot of ground, including sourcing raw materials, hiring labor, acquiring facilities and equipment, and shipping the finished goods. And it's different depending on whether you're a manufacturer, a retailer or a service firm.

The basic rule for your operations section is to cover just the major areas—labor, materials, facilities, equipment and processes—and provide the major details—things that are critical to operations or that give you competitive advantage. If you do that, you'll answer investors' questions about operations without overwhelming them.

The simplest way to treat operations is to think of it as a linear process that can be broken down into a sequence of tasks. Once the initial task listing is complete, turn your attention to who's needed to do which tasks. Keep this very simple and concentrate on major tasks such as producing a product or delivering a service.

Operations for Retail and Service Firms

Retail and service firms have different operations requirements from manufacturers. Companies that maintain or repair things, sell consulting or provide health care or other services generally have higher labor content and lower investments in plants and equipment.

That's not to say operations are any less important for retailers and service firms. But most people already understand the basics of processes such as buying and reselling merchandise or giving haircuts or preparing tax returns. So you don't have to do as much explaining as, say, someone who's manufacturing microprocessors.

For service and retail firms, people are the main engines of production. The cost of providing a service is largely driven by the cost of the labor it entails. A service-firm plan, then, has to devote considerable attention to staffing. You'll want to include background information and, if possible, describe employment contracts for key employees such as designers, marketing experts, buyers, and the like. You'll want to walk the reader through the important tasks of these employees at all levels so they can understand how your business works and what the customer experience is like.

Operations plans for retailers also devote considerable attention to sourcing desirable products. They may describe the background and accomplishments of key buyers. They may detail long-term supply agreements with manufacturers of in-demand branded merchandise.

Operations for Manufacturers

The lead actor in manufacturing is the process of production, and the better your production process, the better a manufacturer you'll be. Business plan readers look for strong systems in place to make sure that personnel and materials are appropriately abundant. In your operations section, don't go into too much detail -- stick to the important processes, those essential to your production or that give you a special competitive advantage and be sure you show that you have adequate, reliable supply sources for the materials you need to build your products. Estimate your needs for materials and describe the agreements with suppliers, including their length and terms that you have arranged to fulfill those needs. You may also give the backgrounds of your major suppliers and show that you have backup sources available should problems develop.

You'll also need to include information on how you'll ensure a reliable supply of adequately trained people to run your processes. You'll first need to estimate the number and type of people you'll require to run your plan. Then show that you can reasonably expect to be able to hire what you need. Look at local labor pools, unemployment rates and wage levels using information from chambers of commerce or similar entities.

Manufacturing a product naturally requires equipment. Naturally, investors are very interested in your plans for purchasing equipment. Many plans devote a separate section to describing the ovens, drill presses, forklifts, printing presses and other equipment they'll require. This part of your plan doesn't have to be long, but it does have to be complete. Make a list of every sizable piece of equipment you anticipate needing. Include a description of its features, its functions, and, of course, its cost.

Be ready to defend the need to own the more expensive items. Bankers and other investors are loath to plunk down money for capital equipment that can be resold only for far less than its purchase price. Also consider leasing what you need if you're starting out.

The Facilities Section

Unless you're a globe-trotting consultant whose office is his suitcase, your plan will need to describe the facilities in which your business will be housed. Land and buildings are often the largest capital items on any company's balance sheet, so go into detail about what you have and what you need. Decide how much space you require in square feet. Don't forget to include room for expansion if you anticipate growth. Now consider the location. You may need to be close to a labor force and materials suppliers. Transportation needs, such as proximity to rail, interstate highways, or airports, can also be important. Next determine whether there's any specific layout that you need.

To figure the cost of facilities, first decide whether you'll lease or buy space and what your rent or mortgage payments will be. Don't forget to include brokerage fees, moving costs and the cost of any leasehold improvements you'll need. Finally, take a look at operating costs. Utilities including phone, electric, gas, water, and trash pickup are concerns; also consider such costs as your computer connections, possibly satellite connections, as well as maintenance and general upkeep.

These aren't the only operations concerns of manufacturers. You should also consider your need to acquire or protect such valuable operations assets as proprietary processes and patented technologies. For many businesses, intellectual property is more valuable than their sizable accumulations of plants and equipment.

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63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

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12.3 Designing a Startup Operational Plan

Learning objectives.

By the end of this section, you will be able to:

• Identify the major areas of operations management (money, methods, machines, people, and leadership)
• Develop a checklist of operational needs

From the start, every entrepreneur needs a business plan. Your business plan will keep you focused on the very early stages of the business, when it is easy to be distracted. A written business plan can help redirect you back to your original idea.

Business plans can be divided into four different types: operational, strategic, tactical, and contingency. In this section, the focus will be on the operational plan, the activities that an entrepreneur-owner absolutely needs to do. The core business activities and how those activities interface with customers are key to a business’s long-term success. Business plans are discussed in more detail in Business Model and Plan .

Operational Business Plan

In the early 1900s, the mechanical engineer and management consultant Frederick Taylor introduced scientific management techniques into manufacturing industries. Since then, operational planning has evolved into a major component of successfully managing a business. An operational business plan details the what, when, who, how long, with what, and how much of company activities. This type of plan may list specific functions: What the activities of the business are, when those activities occur, who is responsible for various tasks, how long each activity will occur, what tools or equipment are required, and how much time and funding are needed.

Operational business plans should be flexible enough to allow for challenges that will occur. Some changes must be made on a daily or even an hourly basis. Other changes may be necessary only occasionally throughout the year. However, the purpose of the operational plan is to provide direction and guidance. This way, everyone in the business knows their specific assignments, who is responsible for individual tasks, and when major events occur.

Creating a table or chart in an Excel or other spreadsheet format can help your planning and scheduling. Figure 12.9 illustrates how work station scheduling for a grocery store can be displayed in an Excel spreadsheet. Functional activities, specific job tasks, work shifts, or work stations are listed as column headings. Hours of operations are listed as row headings. Employees’ names are entered into individual cells, showing who is assigned to each specific task or station. The table doesn’t show every position, but enough positions are listed to give you an idea of how to use the same format for your own business.

This type of schedule displays every functional position, the hours that each position has to be covered, and which employee is assigned to that function at what time. The manager can look at this schedule and know that each function has been assigned to an employee during a definite time period. If the work is not being completed, this type of schedule can help a manager make an informed decision about whether to hire more employees. Furthermore, if a problem occurs, the manager knows which employee(s) were working at that station when the problem occurred and can go directly to the employee(s) for information. When an employee is unable to fulfill a shift, the manager can change the schedule quickly to ensure that every task is being completed and every position is attended to.

Individual schedules and assigned work stations can also be displayed in a worksheet ( Figure 12.10 ). This allows the manager to schedule an employee for the proper number of hours per week and helps budget payroll expenses. Employees know where they are expected to be and when they are scheduled to take lunch or dinner breaks, and the manager knows where the employee should be. When operational questions arise, the manager knows who was scheduled to be at the site and can go directly to that employee.

Using tools such as spreadsheets for scheduling and managing day-to-day operations brings organization and stability to daily operations. Managers know that each task has a person assigned to it, and employees know where they should be or what they should be doing throughout the day. Complex businesses with many employees and many functions need more planning and structure. Businesses with very few employees can be less structured. However, a written plan should list most tasks and activities that need to be accomplished, who will do them, and when.

Link to Learning

Many templates and spreadsheets are available online that small employers can use to organize and schedule employees. Using key terms—for example, employee , schedule , work station , template —in popular search engines can produce multiple results.

Entrepreneur In Action

Scheduling sounds simple.

Scheduling materials and parts for a fixed operation can be difficult. However, it can be even more challenging to coordinate your personal schedule with on-demand childcare needs near your workplace. Avni Patel Thompson undertook this massive challenge when she started Poppy , an on-demand childcare service, in 2015.

Recruiting customers and employees for any business can be challenging, but when a company business model is centered around customers who have unscheduled demands and employees who want consistent income, the company needs a high-tech solution. Poppy was an app where parents could submit their request for a caregiver. The app’s algorithm would then scan all available caregivers who were available during the window of time requested and were located reasonably nearby. After the app did its work, a staff member would make the final decision and confirm the caregiver with the family.

Unfortunately, Poppy succumbed to the overall market and economic conditions plaguing the child care profession and closed in December 2018, but the business model is an example of one way to solve complex scheduling issues.

Questions about Poppy and its scheduling procedures:

• How is an app better suited for this type of scheduling requirements than a full-time employee?
• What requirements are mandated for the customer? Employee? Company?
• Will a new application of technology overcome other economic and marketing factors?
• How reliable is the technology? What potential threats to the “established” method of scheduling are possible when technology is updated?

For tasks requiring attention on a monthly, quarterly, or annual basis, a simple organizer/calendar can be an excellent tool to help organize and remind you of what needs to be done and when. Tasks that you must complete on time throughout the year include payroll tax deposits and reports, insurance renewal applications, permits and license renewals, employee training and recertification requirements, and account billing to certain customers. A calendar also can help you schedule advertising and marketing activities. Some events occur regularly each year at the same time or within a known time frame. This can help remind you when to start your advertising and marketing campaigns.

You can plan for major maintenance and repair in advance or keep track of scheduled price increases, pay raises, adding or removing menu items, rearranging shelving for seasonal products, and major cleaning or maintenance activities.

As you start your business, you may need to make some adjustments to your operational plan. An entrepreneur might overlook factors that occur regularly. Or a new entrepreneur may have considered some factors to be minimally influential when in fact they may be significant. Entrepreneurs might give high priority to influences that never materialize. Once the business is open, customers and competitors may not behave as expected. Employees may have skill sets that were omitted from the written plan, or they may lack needed skill sets. Even a well-written operational plan will most likely need to be tweaked shortly after operations start. But if you formulate your plan correctly at the beginning, your functional operational plan should rarely need a complete overhaul.

One element that should be included in every operational plan is control. In an operational plan, a marketing plan, an employee development plan, or any other type of plan used in business, control refers to the measurement of outcomes and an evaluation of the activities that led to those outcomes. The control element of a business plans answers the questions, “Have we accomplished what we wanted to accomplish?” and “Have we met our goals within the time frame that we wanted?” Without measuring performance outcomes, the entrepreneur does not know if the business is operating as expected, worse than expected, or better than expected.

If a business performs better than expected, the entrepreneur must consider if the original expectations were too low or if some other factor contributed to the better-than-expected performance. On the other hand, if the business performed worse than expected, two reviews must be conducted. First, why are outcomes less than expected and what can be changed to improve performance? Second, how do lower outcomes affect the viability of the business?

Comparing actual outcomes with expected outcomes is a form of internal comparison called baselining . Baselining is important because the entrepreneur must conduct a self-evaluation on what the business has done versus what it can or should do. An entrepreneur can decide to adjust a business’s capability after conducting a baseline study. However, internal comparisons should be coupled with an external analysis, called benchmarking. By comparing your business with a close competitor’s or with the industry average, you can get a better idea of how your business fits into the larger market.

Industry Benchmarks

If a basketball team scores sixty-eight points, do they win? If a baseball team scores four runs, do they win? If a soccer team scores five goals, have they lost? The answer to all three questions is simple: We need more information. Without knowing the other team’s score, we don’t know if a team has won or lost. There must be some other score for comparison; otherwise, the points scored are meaningless.

Similarly, businesses need to compare their individual performances with some external performance measurement. The comparison with an industry average, a leader within the industry, or a market segment is called benchmarking . Benchmarking allows a direct comparison of your company with the collective whole of the industry or market, or with an industry leader. By looking at several performance measurements, you can see if your company is performing at a level that will sustain itself over the long term or if your company’s local market is atypical compared with another company’s market. If the performance level of a startup company does not match the industry average or the industry leader, that does not mean that the company is poorly managed or cannot be profitable. Underperforming industry leaders indicates only that your company is not the same as those leaders. Frequently, benchmarking against a local market area is better than benchmarking against national leaders or the industry as a whole.

Operations Management

Operations management can be summed up in three words: Get it done! The foundation of operations management is the theory of scientific management. As we have seen, Frederick Taylor developed scientific management to introduce organization, scheduling, coordination, standardization, and cooperation among workers into the production process. Taylor saw a production plant as a large, multifaceted organization with many interrelated activities that should function as one large machine. The activities of each worker within one group had to be coordinated with other workers’ activities within that same group. Each worker group had to be coordinated with other worker groups. Worker groups were clustered into larger cohorts. To keep materials moving through the manufacturing process, activities had to be planned, scheduled, and monitored.

Whether you are working in a manufacturing environment in which raw materials are converted into finished products or in a service environment in which customers receive experiences, these five components of operations management—organization, scheduling, coordination, standardization, and cooperation—must be the foundation your firm’s activities. To have productive outcomes, the firm must have important inputs: money, methods, machines, people, and leadership ( Figure 12.11 ). If any of these essential management elements are deficient or lacking, the company is probably functioning inefficiently and could be at a higher risk of failure.

Three terms—money, cash, and currency—are often used interchangeably, but each has its own distinct meaning and application. Money is any legal instrument that can be used in the exchange of goods and services. Money includes paper money or coins, but it also includes checks or money orders. In developing countries, money might be any physical item that is considered valuable to people wanting to exchange some goods or services. Most money, though, is in the form of cash.

Cash typically refers to physical money or currency, but it also includes deposits in an account (checking, savings, or certificate of deposit) at a financial institution. For example, customers can pay for their purchases with paper money, coins, checks, debit cards, or credit cards. The paper money and coins are taken to the bank for deposit. The debit card and credit card transactions are debited to the business’s checking account by its bank. The cash balance of the business increases by the amount of the deposits, regardless of the form of the deposit. The cash balance is shown on the company’s balance sheet and is the amount of money the company has available to pay its debts and obligations.

Currency is paper money or coins printed or minted, issued, and backed by a national government. Currency is divided into denominations or units in both paper and coin formats. With the expansion of international trade, along with the expansive movement of people among countries, it is important for an entrepreneur to know how global markets affect the value of money. Each national government decides what denominations of currency to produce. The value of a national currency is determined by the ability to exchange it for another national currency. Raw materials and supplies that originate in another country may increase in price significantly because of a decline in value of the US dollar or an increase in value of the country of origin’s money. Likewise, raw materials and supplies may have a price decrease because of shifts in the value of money.

Knowing and understanding how international monetary policies and activities affect a local entrepreneur can be critical to long-term growth and survivability. You must have a clear understanding of projected costs of materials as well as enough funds available at the right time to meet your financial obligations.

Liquidity is a measure of a company’s ability to meet its immediate and short-term (i.e., due within one year) debts and obligations. It’s a way of describing how well you can cover your current liabilities using your current assets. When a company is liquid, it can meet its financial obligations on time, typically on a very short timeline. If the company pays its bills on time, the risk to lenders is lower, so lenders charge lower interest rates; insurance companies may set lower premiums; and vendors may offer cash discounts for early payments. Maintaining liquidity is vital to the success of a small business, as it may have limited access to other financial options.

Other sources of cash include credit accounts such as a line of credit, a company credit card, accounts payable, loans, or your own reputation and goodwill. A line of credit (LOC) is an agreement between a bank and a depositor in which the bank makes available a maximum amount of money the depositor can borrow at any time during the term of the loan. The borrower pays a fee during the term, whether or not there is an outstanding balance, and also pays interest when there is a balance on the loan. All of these sources of cash are more cumbersome and involve more planning and preparation than liquid accounts. However, these nontraditional money sources are typically necessary for a new business owner in order to pay for business activities before the company begins collecting money from its own paying customers. Mismanaging these short-term debt accounts can easily become a burden on a small business. To better manage the financial obligations of the business, the entrepreneur needs to know which financial tools are available, how to use them, and which tool to use for which purpose. Financing is the use of money to conduct company activities. Payment sources for business activities and resources should match the life expectancy of the resource. Long-term debts —such as for land, buildings, equipment, and machinery—should be paid off through long-term financial instruments that are known as secured debt. Ordinarily, a loan used to purchase long-term assets will have a shorter life than the assets. For example, a machine that is expected to be useful for ten years should be financed with a loan that is paid in full in less than 120 months (ten years × twelve months). The purpose of long-term debt is to create revenue that exceeds the loan payment and interest. In this arrangement, the asset pays for itself by generating more cash than is needed to pay the principal of the loan, interest on the balance, costs to operate the equipment, and any additional insurance required or taxes assessed against the equipment.

Short-term or current liabilities , such as payroll, taxes, insurance, and all other operational activities, should be paid for through short-term cash resources. Most short-term payment obligations occur each week (payroll) or at least each month (insurance, rent). Short-term cash resources include sales, accounts receivables, down payments, and line of credit. Confusing long- and short-term financing strategies jeopardizes the financial stability of the company. Mismanagement of finances could create a situation in which the company is unable to pay its bills on time. When a company cannot pay its short-term obligations, it may not be able to operate much longer.

Managing cash collected and spent is one of the two most important responsibilities of the entrepreneur. A positive cash flow exists when cash received exceeds cash spent. A negative cash flow occurs when cash received is less than cash disbursed. All companies and organizations will experience a negative cash flow at some time. However, good managers will have a savings account or access to other cash in order to meet current financial obligations. What is important, though, is to have a positive cash flow over the long term.

Paying bills is not fun, especially when you have little cash to work with. Three popular methods of paying bills include credit, cash on delivery, and deposits on account. An entrepreneur’s vendors may use all three payment methods. Likewise, the entrepreneur can use all three to collect monies from customers.

When bills are due and the company does not have enough cash to pay the bills or the timing is inconvenient, the company must use credit. Credit is the promise to pay later for something already acquired. Short-term credit may come with no interest charges or fees, such as accounts payable Entrepreneurial Finance and Accounting . Vendors will routinely allow established customers to take possession of inventory or products without paying for them at the time of delivery. Payment for products is due on a specific day or after a defined period of time.

Often, a vendor will offer terms of payment at the end of the billing cycle. For example, if the terms are net thirty, purchases that a small business makes during one month are expected to be paid for in full at the end of the next month. Payments made after the due date are subject to a penalty and interest. Sometimes a vendor will offer an incentive to pay early, such as a 2 percent discount if the payment is made in less than fifteen days.

Many startup businesses must make payments at the time of delivery, a form of transaction known as cash on delivery (COD). When the delivery is made, the delivery driver or the online agent will release the product to the customer once payment has been received. This payment method can burden a startup that does not have liquidity. On the other hand, a startup business can reduce its losses by requiring COD payments from its new customers, as it receives payments and has the funds to pay its own obligations.

For unique or specialized products, some vendors will require a deposit from the customer before the product is made. This deposit reduces the financial risk to the vendor for a custom product that may be difficult to resell if the original customer backs out of the purchase. It also provides cash to the producer, who needs to buy raw materials to make the finished product. For the startup entrepreneur, paying for products beforehand could strain the cash available for ongoing operations. However, if the entrepreneur’s customers provide a down payment before the product is produced, the entrepreneur secures a noninterest loan from the customer.

All three of these payment methods are used in business transactions. Cash generated during each financial cycle must equal to or exceed the expenses paid during each cycle. Otherwise, the company may find itself without any money and be unable to afford to stay in business.

The study of how work is performed is called ergonomics . It involves designing, arranging, and coordinating tools and equipment so that the movement of workers who use them is safe and efficient, and products flow through the appropriate work stations in a timely and efficient manner.

Work methods are perhaps most important when complex machinery and equipment are involved. A progressive movement of products from one stage to the next should reduce the employees’ time and effort, which reduces costs. Raw materials should be delivered to the location nearest where it will be used. Moving and storing large inventories at each point of assembly is easier and more efficient than storing parts at another location and moving them to work stations when they are needed. Timely delivery of inventory is equally important. Delivery of materials at the moment they are needed is called the just-in-time strategy. If component failure is detected, the point at which the part was assembled can be identified, and the deficiency quickly corrected.

The just-in-time inventory system , developed in Japan during the 1960s and 1970s by the Toyota Motor Corporation , significantly changed production management. To develop a new system, Toyota took advantage of three crucial factors affecting post-war Japan: (1) limited resources, including cash; (2) value-added activities; and (3) reliance on business relationships that are mutually beneficial. They were able to avoid wasted investment and to effectively manage workloads. Watch this video on other common factors between startup entrepreneurs and Toyota to learn more.

Service industries also apply the assembly line approach. 16 When workers become proficient at their tasks, they can perform the minimum actions needed to complete a task without sacrificing quality. 17 The assembly line approach has given birth to another ergonomic philosophy, lean project management. 18

Many fast-food restaurants, such as McDonald’s and Subway , use the assembly line approach to prepare food quickly and correctly. For example, in making hamburgers, one employee selects the bun, puts the appropriate meat patty on it, and then pushes it to the next worker, who may add onions, cheese, tomato, and lettuce before passing the order to the next station. Once the hamburger is complete, it is passed along to the last worker, who wraps the food and places it in a bag or on a tray.

When employees’ tasks are limited to very few functions, repetition of movement makes their work quicker. This specialization results in higher quality. Specialization allows each worker to increase productivity, improve efficiency, and reduce mistakes. This division of labor has become a major component in Western economic models. Adam Smith first explained it in his work The Wealth of Nations (1776), using pin makers as his illustration. Smith theorized that reducing the number of tasks required of each pin maker would enable each worker to improve his efficiency of motion, resulting in both uniformity in quality and higher production levels.

This increase in quality and quantity of work increases the productivity and profitability of the worker. Collaboration among workers who work in close proximity occurs naturally. A weakness that materializes with one worker may be canceled out by an increase in another worker’s efforts. However, human labor continues to be replaced by machinery and electronic instruments developed during the Industrial Revolution and the modern technology revolution. Nevertheless, human labor is essential on the production line, whether in creating or assembling products or performing services.

Beginning in the late eighteenth century, the Industrial Revolution shifted work from muscular power to mechanical power. Ever since, humans have used machinery to perform tasks greater than what they could achieve by themselves or using large animals. Machines provide consistency of work and higher volumes than human workers at lower costs per unit made. However, the initial outlay of cash for machinery can be large.

For a startup entrepreneur, purchasing machinery can be a difficult, time-consuming, and complicated task. First, one must look at the total costs of ownership (TCO) , which is the comprehensive cost of owning large capital items, including initial direct costs, operating direct costs, and indirect costs. Maintaining and repairing operational equipment is difficult, especially when production schedules demand the machine to be operational. Poor planning can be very costly, especially for a startup business, because your ability to produce and deliver products on time reflects on your reliability to both your customers and your employees.

When making equipment purchase decisions, you should consider all the costs associated with the purchase plus the machine’s ability to produce income or lower costs. Such expenses include not only the purchase price but also delivery, installation and setup, calibration, and operational expenses. You should also consider the interest paid on the loan as part of the cost of acquiring the equipment, a factor that many new business owners overlook, but one that a good accountant should be aware of.

Hidden costs to major purchases periodically involve certain operating costs. Too often, new business owners focus on the purchase price, sometimes referred to as the sticker price, rather than on the total costs associated with equipment. Major equipment may require special delivery methods and other shipping costs. Once it is delivered to the site, it may have to be installed by skilled technicians. In some situations, the site flooring may need reinforcing to carry the new weight load, or the electrical supply may need to be upgraded to handle the necessary current. Local, state, or federal inspections may be required to obtain a permit to operate the equipment. Sometimes, liability insurance policies require inspections and permits in addition to government permits. All of these extra expenses add to the overall costs of acquiring the equipment. Many times, these expenses are considered sunk costs, never to be recovered in resale of the equipment or in producing more units.

Purchasing machinery and other major equipment is classified as a capital purchase or capital expense. A capital expense is a major purchase of a functional asset that is expected to last longer than three years or that still has financial value after being fully depreciated. Capital items, which include buildings, equipment, machines, and furnishings, are best purchased using borrowed funds so that the business can use its cash to pay for operational expenses , which are those associated with daily, ongoing activities of the business, such as inventory, office supplies, wages, insurance, and utilities. When an asset is used as collateral for a debt, the lender places a lien on the asset. The debt then becomes a secured debt, backed by the resale value of the asset. To ease the financial burden of major purchases, depreciation, a reduction in the value of an asset, is calculated as an expense on the income statement, which reduces taxable income and lowers taxable liability.

As a general practice, the payment schedule of a capital expense should be equal to or less than the life expectancy of the equipment. For example, a business may purchase an offset printer that is expected to last twenty years and then finance it through a loan to be paid off before the twenty years are up. Although having the debt paid off before an asset is fully depreciated is ideal, in some instances terms of the loan may extend beyond the depreciation schedule.

Machines have limits to their performance. Absolute capacity is the highest volume of units that a machine can produce within a specified time period. Operational capacity is the number of units you can reasonably expect to be produced within a specified time period. The difference between the two is operational reserve . Because machines may need to be warmed up, materials loaded and unloaded, moving joints lubricated, belts and hoses checked and repaired, or other operational functions performed, machines cannot operate at absolute capacity for an extended length of time.

In calculating production levels, it is easy to overestimate the number of units produced. For an offset printer to work properly, paper has to be loaded, the rollers must be inked, feeder clamps may need adjusting, and one or two test sheets need to be printed to check for ink coverage and crispness of the image. All of these necessary activities take time, but they actually are unproductive. Because each business will have unique requirements and influences upon capacity, the best method is to track your own performance over time and calculate the average. Otherwise, getting input from one of your advisors or a friendly competitor would be sufficient for planning and budgetary purposes.

Machines cost money to operate. Improvement in efficiencies and in production volume is a major motivation in purchasing new equipment. You should consider the increase in units produced, operational costs per unit, decrease in waste, and improvement in quality of products. A grocery store owner who has an old freezer that still keeps food at the required temperature may decide it is worth replacing. Buying a new freezer, with all of the associated costs and improvements in efficiency, has no impact on the number of food items taken out of it and sold. Only the difference in actual cost of electricity between the two units can be considered. However, a die machine that reduces waste and improves the number of molded pieces produced per hour may be worth the investment.

All machines break down, usually at an inconvenient time and place. Trying to repair equipment when it is needed is like a road crew trying to fix potholes without shutting down traffic. Therefore, scheduling production time , the amount of time that a machine is actually producing products that are to be sold (also called up time ), and down time , the time when production is not occurring due to repair, restocking inventory, or unscheduled work, are critical areas for management. A schedule of regularly planned maintenance that includes preventive repairs and inspections will reduce unexpected down time and equipment failures. Scheduling repairs before they are necessary keeps equipment running efficiently and smoothly, helps reduce costs over the long term, and allows for better management of expenses. Unexpected equipment failures not only interrupt operations but can delay delivery of products and services to customers. This can diminish your reliability and negatively affect customers’ confidence in your trustworthiness, potentially affecting future sales.

Every machine will become obsolete at some time and will need to be replaced. Having the latest, greatest piece of equipment may be a temptation that your bank account cannot afford. Replacing equipment, whether major industrial equipment that needs professional installation or office equipment that can be set up by employees, is a critical decision. Too often, the criteria for selecting new equipment are the same criteria used to describe the old equipment’s ability. Using old job requirements for new equipment may be acceptable in an industry that undergoes very few changes over a very long time. However, most industries change drastically and need up-to-date equipment.

Work It Out

Generating interest at home.

Going green is a popular trend today. One way in which power companies are going green is with wind-generated electricity. As of now, almost all wind energy programs are on a large scale, with wind farms consisting of hundreds of towers in rural areas. Stationing wind turbines at individual houses is currently impractical. Zoning restrictions limit the height of structures, costs exceed the benefits for homeowners, and potential sound and sight pollution are a concern for neighbors.

Those concerns apply to the current options for wind turbines. Can you think of other options that would be beneficial, cost effective, and socially acceptable in urban, residential areas? What physical properties would you need to consider? What type of functional capacity is needed? Can a household have more than one type of electrical circuitry for different types of needs? Do we need a product to generate electricity for today’s household purposes? Or should we simply rethink household electrical systems entirely?

Entrepreneurs not only create new products and services, but also redefine the problem. They may need to make adjustments to resolve other environmental factors. For example, there was no need for paved roads before the advent of cars. Businesses that provide gasoline and repair work for automobiles were not necessary before the automobile became popular. The mass-produced automobile changed more than how a product was manufactured—it changed the way people moved.

Consider what happed with Avni Patel Thompson and her childcare business Poppy ( Entrepreneur in Action: Scheduling Sounds Simple ). What lessons can you learn from her experience as you look at home wind turbines? What similarities are there between a service-oriented company and a product-oriented company? What differences are there between the two? Do homeowners really want a new way to power their homes? What are the similarities of purchasing a major piece of equipment for a home and for a business? What differences are there?

Customer demands within an industry also may change significantly over time, just as a company’s specific needs may shift appreciably. To meet external customers’ new wants and the company’s new internal needs, machinery with new technology and more advanced construction may be mandatory. You should plan three to five years into the future for major purchases of equipment, machinery, tools, facilities, and skill levels. The question is not “What do I need today?” but “What will I need five years from today?”

Trading in outdated equipment may have value that is not always recognized in financial documents. When sales representatives of major manufacturers need to meet quotas, they may be willing to offer a very positive financing plan to place their equipment in your business while removing a competitor’s machine. But you should avoid making the mistake of ignoring your current vendor. Your current machine supplier may be very eager to keep customers and may offer to take your old equipment as a trade-in, which lowers the purchasing price of new equipment. Or your current supplier may be able to offer better terms than competitors or provide supplies as a reward for loyalty. All of these choices eventually lower both purchase and operating costs of new equipment.

To upgrade or keep the old machinery, to buy or lease, to sell or trade in, these are just a few of the questions that business owners contend with in making major purchases. Paying for big ticket items through vendor financing might be easier than borrowing from traditional banks. But when making major equipment purchases, always keep the professional sales representatives close. Their industry insight and knowledge could be more beneficial to you than the equipment itself. People are more flexible, more knowledgeable, and especially more valuable than machines.

Searching, recruiting, hiring, and supporting a workforce can be some of the most rewarding and frustrating interactions that a new business owner deals with (see the discussion on human resources in Fundamentals of Resource Planning for more information on hiring the right people for a business). Selecting the right people at the beginning can be the difference between succeeding or failing in the early years of a business. Many experienced business owners will say that waiting to hire the right person is better than hiring the wrong person now.

For the new entrepreneur, hiring people you know is appealing because it is easy, they are typically very amenable in the startup stages, and they share in the excitement of the new business. Nepotism is the hiring of family members and close friends, usually based on their relationship to the entrepreneur rather than on their ability to perform the job. Spousal support and involvement are important in the early stages of a business. Spouses routinely become employees of the new business, and there may be a difference in the outcome based on gender. Many times, a wife is an unpaid employee if her husband starts the new company. 19 Her commitment may vary from a sporadic involvement to a few hours per month or per week. Women entrepreneurs, however, are less likely to have their husbands participate in the business, especially if the husband is unpaid. 20 , 21 , 22

Hiring other family members or friends because of their availability and personal commitment is enticing. Yet hiring family and friends just because they are willing and available can backfire and may produce more long-term harm than good. Sometimes hiring people close to you may discourage qualified candidates from seriously pursuing employment with your new business. Seeing that previous hiring decisions were based upon personal relationships is a discouragement to skilled personnel. Terminating employment of a family member can be truly difficult, especially if that family member is an immediate family member such as parent, spouse, child, or sibling. Difficulties within the family and the business are possible if the situation occurs. Moreover, failing to terminate a family member for cause will predictably destroy morale among nonfamily employees, especially skilled employees.

As a business is getting started, having someone is sometimes better than having no one. At other times, having no one is better than having the wrong one. Eventually, however, the ability to do a job supersedes who the employee is. Furthermore, traditional employees hired from the marketplace eventually will resent seeing more favoritism and leniency granted to family members than to nonfamily members. There is a stark difference between the integration of family and non-family members in a startup environment. The career path is usually short, with favoritism towards family members or longtime friends. 23 A delicate balance between family and nonfamily employees is difficulty to achieve, and new entrepreneurs do not need the additional distractions caused by rifts between family and nonfamily staff members.

Friends from previous employment, college, high school, or the old neighborhood are also popular sources for employees. In the early stages, the entrepreneur has so many issues to tackle and tasks to complete that hiring people they know seems like an easy solution. People build personal relationships through social and personal interactions, outside the needs of the new business. They establish friendships along personal commonalities such as attending the same school or being in the same club or on the same team, not along the subordinate-supervisor spectrum. A sure way to end a good friendship is to hire a friend who is unqualified for the job and place them in a supervisory role. Hiring a friend as a subordinate could lead to a confrontation that could cost the new entrepreneur the support of friends and family.

Every new owner must be willing to move past the startup phase and into the growth stage, where skills become more important than personal relationships. This natural progression in business maturity requires skilled workers to perform their tasks effectively. Those skills come at a price that may be difficult to match in the early stages of the business, but in the long run, skilled workers will produce more revenue than it costs to employ them. Also, customers expect more from established businesses than they do from an initial startup business.

Entrepreneurs must hire employees who complement them, not only in skills but also in personalities. In all of its various phases—from inception through startup, growth, and expansion—every business faces situations and obstacles that require an assortment of skills and talents to resolve. Some situations demand a strong, direct, or even confrontational approach, which can be comfortable for an extrovert. Other situations may need to be handled more softly and indirectly. An introverted employee who naturally is slow to react may take a passive approach that would be more appropriate in some settings.

A small business can strengthen its staff by hiring people with an assortment of backgrounds and experiences. The collective experiences of the whole staff benefit the business in ways that may not always be easily identifiable. Employees who fit together make a nice place to work and an enjoyable experience for customers.

Sales Force

In Building the Entrepreneurial Dream Team , the sales rep was discussed in the context of the value and importance of generating revenue and cash flow for the business. In this section, the discussion will be focused on the sales force as a component of the personnel working in a for-profit business. However, nonprofit organizations that are also dependent upon sales revenue, as discussed earlier, could apply the concepts as described as well.

Decisions involving a sales force may be some of the most critical decisions made, perhaps even more important than organizational structure and tax status. The sales force triggers the activities that generate revenue, which brings the business to life and sustains it. Without the sales spark, the business becomes a lifeless organization doomed to closure.

A sales force must fit within the overall operational and marketing strategy of the business. The product must be fully developed, its benefits to the customers clearly defined, and the primary target market selected before a sales force is needed. Furthermore, company goals of minimum production levels must be established, and a target revenue high enough to cover expenses needs to be calculated. It is imperative that each of these goals is patently understood and achievable for both the sales force and the company before the sales force is assembled.

The first consideration is identifying the stage of the company. Some entrepreneurs have a true startup business beginning from scratch, whereas others enter entrepreneurship through the purchase of an existing business with established customers and cash flow. The organization, structure, and role of the sales force will depend upon whether the business is in the startup, growth, mature, or decline stage). As the business progresses through each stage, requirements and abilities of the company change as does the external environment of the market.

Deciding whether to self-perform sales or outsource the sales function should be done very carefully and should include research into the tax implications and benefits of using employees versus independent contractors. 24 Self-performing involves the employees doing most of the work in a business. Outsourcing is the hiring of an outside company or third party to perform a specific task, job, or process, or to manufacture goods. Each option has benefits and limitations. The entrepreneur must consider many factors, ranging from financial strength to market knowledge to sales support capabilities. Hiring sales personnel as employees means the entrepreneur must use time and money to recruit, hire, train, supply with equipment and office materials, and regularly pay the sales force. Outsourcing the sales function to independent contractors may be a viable option, as the entrepreneur would have minimal upfront investment and they would be paid a commission only when they make a sale. Outsourcing is a preferred selection for businesses that are financially straining under cash flow, while self-performing sales is preferred for established, growing companies. 25 , 26

Pay is always a touchy topic. Determining a person’s compensation and income gives the entrepreneur a great deal of power and control over the sales force. It is a very important responsibility that ought to be handled with great care. Issues regarding pay affect not only the employees’ or contractors’ livelihood, but also the company’s financial health and reputation. Furthermore, there are numerous laws and regulations, at both federal and state levels, that place the burden of doing it right upon the employer.

Sales force personnel who are employees must be paid with regular wages. Sometimes, a commission or bonus is paid if sales quotas are met. Regular wages, along with employer-matching payroll taxes and employee benefits, increase fixed expenses to the business. This arrangement may not be sustainable for a startup business. Yet the entrepreneur-employer can benefit from this arrangement by retaining control over employees’ schedules and routines, earning loyalty from staff, and receiving immediate market feedback from the employee.

Outsourced or independent contractor sales reps are paid on commission. This arrangement adds a variable expense to the business, an expense that should only be recognized after a sale is made. In most situations involving outsourced independent contractors, the employer is not responsible for payroll taxes. A word of caution, though, to all beginning entrepreneurs: Determining whether someone is an employee or an independent contractor can become complicated. The burden of doing it right is on the employer. And not doing it correctly can add significant expenses to the business in the form of fines and penalties.

An important factor to contemplate when deciding what type of sales force to have is knowing your position in the market and your market’s characteristics ( Figure 12.12 ). If you are selling to other businesses, business to business, you will have to understand their decision-making processes and buying criteria if you expect to make any sales. On the other hand, selling direct to the consumer, business to customer, has a wholly different marketing strategy. For the nonmarketing entrepreneur, learning about marketing basics ought to be placed on the “to do” list so that conversations with sales force personnel will be productive.

An additional market consideration is the sales territory . If you define territories by geographic markers, does each territory have the same potential number of customers? What is the variance in size and the distance from the home office? A similar set of questions arises if the sales force is established along product lines. How are the product lines alike? How are they different? When sketching out the sales force organization and responsibilities, it would be highly advantageous to receive input from potential sales reps or more experienced entrepreneurs who already know how to setup this division of your business.

Agreements made with the sales force must be honored, so make any agreement only after very carefully thinking through scenarios and obtaining insight from trusted advisors. The reputation of the business with employees and customers alike is at stake when employers do not honor agreements with employees, especially those employees who are the face and voice of the business to the market. If a sales rep, employee, or independent contractor decides to separate from your business, they could take their customers’ business with them to their next place of employment. Although you could take legal action against a former employee who does this, the bottom line is that you have lost a sales rep and a customer. Avoiding that situation is best for everyone, especially you, the entrepreneur.

Getting the right sales people in place is critical. Having them work in a positive and effective environment is a necessity that cannot be ignored.

Terms commonly associated with a leadership position include owner , manager , supervisor , team lead , leader , and boss . Many of these terms are used interchangeably, even though they have some minor differences in meaning, but normally one person will function as both leader and manager in a small business. Some entrepreneurs may be able to switch between these two roles flawlessly and fluidly, so that their followers and even they themselves are unaware that the roles are being filled simultaneously. Nevertheless, some traits and behaviors are associated more closely with leadership than with management.

A key difference between leaders and managers is their role in initiating action. Management is typically concerned with administering and directing an organization’s activities. This includes planning, scheduling, coordinating, overseeing, and inspecting tasks performed by staff. The manager ensures that employees who have been hired to perform duties perform those duties as expected and at a level of quality and quantity acceptable.

A leader , on the other hand, instills within others a desire to perform. This is more of an internal motivation, a psychological approach, which the leader develops via words and actions. Like the results of the manager’s approach, the results of motivation will be evident in the employees’ performance. The difference lies within the minds and souls of employees.

Employees will work for their manager because they are obligated to on the basis of assigned roles and positions of authority. Employees will work for a leader because they want to achieve the same goals and accomplish tasks to satisfy themselves as well as their leader.

You can find many lists that describe either characteristics or qualities of a good leader. Only a few have been included here. Descriptions of good leadership can be divided into the following categories: personality, competencies, locus of control, and style.

Personality describes the characteristics of a person as shown by their actions and words. Effective leaders typically are easy to get along with, have a positive attitude, engage others, and display self-confidence in their skills. When entrepreneurs begin looking for employees, working very closely together necessitates that they get along and enjoy each other’s company.

Working for someone who does not know what they are doing can be very difficult, if not impossible. Therefore, good leaders know what their competencies are and are very good at what they do. Employees as well as competitors and regulators recognize high job-performance skills. Sometimes, a very skilled leader becomes an industry expert with a reputation throughout the industry and gives training at conventions, conferences, and trade shows. Good leaders are also keenly aware of the skills they lack and readily admit their incompetence in those areas. Hiring a skilled employee who compensates for your shortcomings is a high priority.

Locus of control is the belief that you have or do not have control over events that occur in your life. If you have an internal locus of control , you believe you have significant control and influence over events that occur in your life. An external locus of control —the opposing view—means you believe you have very little control, if any, over events that occur in your daily life. Effective leaders have an internal locus of control and feel certain that they influence and control events, situations, and people in their lives and, specifically, in their business. When crises arise, effective leaders take charge and begin making decisions to get control of events. Employees, customers, and others connected to your business will rally around you if they are confident that you can take control of the situation and directly deal with the challenges.

The three common leadership styles are autocratic, democratic, and laissez-faire. Each of these approaches to leadership is effective but can also be ineffective. The approach that works is best determined by the industry, structure, environment, and requirements of the job.

Autocratic leaders make decisions by themselves and view employees as subordinates who must follow instructions without hesitating or questioning. Autocratic leaders are necessary in situations where decisions are needed quickly, the leader is highly trained and skilled in the work requirements, and the outcomes can be very serious. Democratic leaders engage their staff and seek input before making decisions. This approach works well if the organization or industry is complex, many different departments or employees are affected by the decisions, and a broad range of information is needed to make good decisions. Laissez-faire leadership allows staff to work independently, mostly without supervision or direct input from the leader. This approach works best when the employees are highly educated and skilled, tasks among employees are not closely interrelated, and staff are self-motivated.

Leadership has been studied for many centuries, and the debate continues. You can find examples of good and bad leadership in many organizations including the military, sports, government, and business. Leadership traits are like hands in a poker game—they are all good and bad. The difference is the situation. For an entrepreneur, knowing the industry, the market, the competitive environment, the customer base, and the employee pool are starters for determining which leadership traits and style would be effective. If you decide you are not matched to the environment or situation, then you could engage someone who does possess the traits and skills that better match your current needs.

Operational Needs

When starting your business, the first question you need to ask is whether anyone wants to buy your product or service. Creating a new product or service is easy. In fact, 70 percent to over 95 percent of new products introduced every year are classified as failures. 27 With more than 30,000 new products introduced every year, you could reasonable guess that between 21,000 and 27,000 are failures. 28 On the contrary, only 5 percent to 30 percent of new products are successful. So the question is valid: Will anyone buy my product or service?

With such a low success rate, you will need to conduct careful research and small trial runs to determine the viability of your new products. You need to know not only whether anyone will buy your products but whether customers will pay your price, so that the business can make a profit, or at least break even. You need to ask these two very important questions up front, because if the answer to either one is “No,” you have no need to do anything else.

A second series of questions that you need to address focus on the location of the company’s operations. Where will you locate your business? Will you rent or buy a building or facility? Does your facility need to have easy access in a high-traffic area? Or can it be in a quieter area, where costs are lower? In addition to access and costs, will your business be located within a competitor’s influence? It would be unfortunate if you negated all the positive factors of your great product and viable business plan by selecting the wrong location.

Besides deciding on a proper location, you also need to consider the size of your facility. Selecting a structure that is too small from the very beginning may handicap any growth in the early stages of your business. Having to move to a larger facility soon after beginning operations could be detrimental to your operations. On the other hand, selecting a facility that is too large puts pressure on cash flow, as you will pay rent or a mortgage for an unproductive building space. Finding the balance between “big enough to grow into” and “small enough to afford with low sales” is a predicament faced by many business owners, whether new entrepreneurs or seasoned veterans.

You will need to make similar decisions about furniture, equipment, and furnishings. These items are available for purchase or lease. Sometimes a lease is better, as the initial payments may be lower but over time, buying equipment and furniture can help improve cash flow once the items are paid for. However, deciding on how much, what quality, and what size can be difficult. Good equipment sales representatives can be a big help in making equipment decisions.

To get started, you will need to determine the proper inventory levels. How long is the shelf-life of your inventory? Some products have a long shelf-life, whereas others may perish quickly. Ask yourself “How much do I need?” and “When will I need it?”

Before beginning a business, you may need licenses and permits. Buildings must be inspected and approved prior to occupation for business activities. Building permits may require electrical, plumbing, HVAC, and structural inspections of building systems and physical features. Accounts for water, gas, and trash pickup must be made prior to occupying a facility. Table 12.3 summarizes the operational needs you should consider when launching a venture.

Set the grand opening several days to a few weeks after the actual opening of business. Invited guests may include investors, city officials, family members, special customers, former employers, business neighbors, and competitors.

Forbes magazine has various resources such as this step-by-step guide for entrepreneurs and this list of eight steps for entrepreneurs on starting a new business. The federal SBA list of steps is also available. Review each list. Which one best matches your entrepreneurial situation?

• 16 F. Abdi, K. S. Sohrab, and S. J. Seyed Mohammad. “Gleanlean: How to Use Lean Approach in Service Industries.” Journal of Services Research 6 (2006): 191–206.
• 17 T. Levitt. Production-Line Approach to Service. (Boston: Harvard Business School Publishing, 1972).
• 18 G. T. Passwater. “Industrialization of the Industry.” BodyShop Business 18, no. 11 (1999): 92.
• 19 B. Ndemo and F. W. Maina. “Women Entrepreneurs and Strategic Decision Making.” Management Decisions 45 (2007): 118–130.
• 20 J. Kirkwood. “Spousal Roles on Motivations for Entrepreneurship: A Qualitative Study in New Zealand.” Journal of Family Economics 30 (2009): 372–385.
• 21 L. Philipps. “Silent Partners: The Role of Unpaid Market Labor in Families.” Feminist Economic 14, no. 2 (2008): 37–57.
• 22 B. R. Rowe and G. Hong. “The Role of Wives in Family Businesses: The Paid and Unpaid Work of Women.” Family Business Review 13 (2000): 1–13.
• 23 Dan Mcconaughy. “Family CEOs vs. Nonfamily CEOs in the Family-Controlled Firm: An Examination of the Level and Sensitivity of Pay to Performance.” Family Business Review 13(2): 121–131. April 2004.
• 24 C. Stephen Tobin, The Tobin Firm. “Understanding the Differences between Independent Contractors and Employees.” Greater Houston Builders Association (GHBA). June 23, 2016. https://www.ghba.org/understanding-the-differences-between-independent-contractors-and-employees/
• 25 P. M. Madhani. “Managing Sales Force Compensation: The Strategic Choice between Direct Sales Force and Independent Reps.” Compensation & Benefits Review 44, no. 2 (2012): 86–99.
• 26 P. M. Madhani. “Managing Sales Compensation: A Sales Force Configuration Approach.” Compensation & Benefits Review 45, no. 2 (2013): 105–114.
• 27 M. Emmer. “95 Percent of New Products Fail. Here Are 6 Steps to Make Sure Yours Don’t.” Inc. July 6, 2018. https://www.inc.com/marc-emmer/95-percent-of-new-products-fail-here-are-6-steps-to-make-sure-yours-dont.html
• 28 J. Schneider and J. Hall. “Why Most Product Launches Fail.” Harvard Business Review . April 1, 2011. https://hbr.org/2011/04/why-most-product-launches-fail

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• Authors: Michael Laverty, Chris Littel
• Publisher/website: OpenStax
• Book title: Entrepreneurship
• Publication date: Jan 16, 2020
• Location: Houston, Texas
• Book URL: https://openstax.org/books/entrepreneurship/pages/1-introduction
• Section URL: https://openstax.org/books/entrepreneurship/pages/12-3-designing-a-startup-operational-plan

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Expertly Writing the Operations Plan Section of Your Business Plan

Written by Dave Lavinsky

Operational plans are important for any effective business plan . They provide a roadmap for how the company will operate on a day-to-day basis. The operational strategic plan should outline the company’s goals and objectives, as well as the strategies and actions that will be taken to achieve them.

Business Operations Section of a Business Plan

The operational plan or operations section of a business plan is where you describe how your business will function on a day-to-day basis. This includes everything from the resources you’ll need to run your business, to the people who will be responsible for carrying out various tasks, to the processes and procedures you’ll use to get work done.

Purpose of the Operational Plan Section of a Business Plan

An operational plan is essential for any business because it provides a roadmap for how it will function. It ensures that everyone involved in the business is on the same page and knows what their roles and responsibilities are. Having an operational plan also makes it easier to track and accomplish goals, while driving cost reduction and improving overall results. Finally, your operations plan section helps show readers that you can turn your vision and goals into reality.

Benefits of an Operations Plan Include:

• Identifying the key processes your company must perform to achieve its goals
• Mapping out short-term and long-term milestones so you have specific goals and a roadmap for achieving them
• Understanding the human and other resources required to execute your vision

Writing an Operations Section of a Business Plan

When writing the operations section of a business plan, there are a few things you’ll want to keep in mind. First, be sure to describe the resources that will be required to run your business. This includes everything from office space and equipment to human resources. Next, detail the processes and procedures that will be used to get work done. Be as specific as possible so that there is no confusion about how things should be done. Finally, identify the people who will be responsible for carrying out various tasks. This includes both employees and contractors.

Tracking Key Performance Indicators with Operational Planning

As a business owner, it’s important to track your progress against your company goals. This is where KPIs come in. KPIs are performance indicators and an important part of creating a strategic plan that can help you track your progress and identify areas of improvement. You should document your KPIs in the operation plan of your business plan

There are a few things to keep in mind when choosing KPIs for your business:

• Make sure that the KPIs you choose are relevant to your company’s goals.
• Choose KPIs that can be easily measured.
• Avoid choosing too many KPIs, as this can be overwhelming. Stick to a few key ones that will give you the most insights into your business’s progress.
• Set realistic targets for each KPI. This will help you track your progress and identify areas of improvement.
• Review your KPIs on a regular basis to ensure that they are still relevant and accurate, while also being in line with strategic plans.

Some Examples of KPIs that You Could Track with an Operational Plan

When creating an operations plan, it’s important to track key performance indicators (KPIs) to measure your progress against your company goals. Some examples of KPIs that you could track are:

• Sales growth
• Delivery times
• Customer satisfaction ratings
• Product Quality
• Production Process
• Employee retention
• Operational costs

Creating an operational plan with KPIs will help you track your progress, identify areas of improvement, improve strategic planning and make necessary changes to reach your company’s strategic objective.

Example of an Operations Section of a Business Plan

Here is what an operations plan example might look like:

The XYZ Company will require the following resources to operate:

• 1,000 square feet of office space
• $10,000 for office furniture and equipment
• 3 full-time employees
• 2 part-time employees
• 1 contractor

The XYZ Company will use the following processes and procedures to get work done:

• All new clients will be contacted within 24 hours of the initial inquiry
• Initial consultations will be scheduled within 48 hours of contact
• Proposals will be presented within 10 days of the initial consultation
• Work will begin within 2 weeks of proposal acceptance

The following people will be responsible for carrying out these tasks:

• John Smith, full-time employee, will contact new clients
• Jane Doe, full-time employee, will schedule initial consultations
• John Smith and Jane Doe will conduct initial consultations
• John Smith and Jane Doe will prepare proposals
• John Smith and Jane Doe will manage projects
• Joe Johnson, contractor, will provide support as needed

An operations plan is a critical part of any business planning work. It provides a roadmap for how the business will function on a day-to-day basis. This includes everything from the resources you’ll need to run your business, to the people who will be responsible for carrying out various tasks, to the processes and procedures you’ll use to get work done. Having operational plans in place will ensure that everyone involved in the business is on the same page and knows what their roles and responsibilities are. It will also make it easier to track and accomplish goals.

Key Takeaways

A few key things to remember when writing your operations plan:

• Describe the resources that will be required to run your business
• Detail the processes and procedures that will be used to get work done
• Identify the people who will be responsible for carrying out various tasks

Following these tips will help you create a comprehensive and effective operations plan for your business.

A strategic plan is one of the critical components of any successful company. The operations plan outlines the roadmap for your business, outlining the steps you need to take to achieve your goals. If you’re not sure where to start, we can help. Our team of experts has created a comprehensive business plan template that will guide you through the process of creating an operational plan tailored to your specific business needs. Ready to get started? Download our template today and get access to all the tools and information you need to create a thriving business.

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10 Business Operational Challenges Companies Face

Small business owners face a number of challenges every day. How you respond to them can determine your business's success or failure. Each type of business faces its own unique challenges and knowing that other companies are going through the same can make it easier to deal with. As a company grows, there must always be operational problems associated with progress. Many companies face problems that seem difficult to overcome. But, what seems to be a stumbling block for many entrepreneurs, regardless of industry, always has a band-aid solution to overcome these challenges. As companies address the ascension of problems, it is important to have solutions to overcome this growing pain to cease problems from developing further. The main areas that challenge businesses involve financial, operational, and customer service. Here we present some of the most common operational problems businesses face as they grow and what companies need to do to overcome them. In all types of companies, operational problems are the kind of problems that can arise and make a company less profitable. Operational issues in the economy are a major concern for companies of all sizes, from small and medium-sized enterprises to large companies.

We'll look at the common challenges which often lead to the demise of businesses and examine the solutions: 

Managing Cashflow

This may be one of the biggest problems for new entrepreneurs, but it is a reality for all businesses. Whether it's an outstanding payment, an unpaid bill, or a lack of cash, the lack of funds can be a big problem. If a company does a job and pays for a month, it can cause a lot of problems for the rest of the year. Given the many challenges you face, maintaining healthy cash flow is key to the survival of your business. It can be a challenge, especially for small business owners who try to get out of the gate without going bust. 

Small businesses cannot survive if they do not adhere to cash flow guidelines, and financial challenges are a reality in any business. It can be a bit scary, but it is often hugely exciting and incredibly rewarding, and you should always be ready to learn when your business goes through a period of growth. It may be advisable to look at your cost settings wherever possible and to eliminate large overheads such as energy costs. 

There are many money management tools to track your cash flow, and some of these apps can warn you when unusual spending occurs. Look for apps that can create a budget, calculate VAT, track payments and notify you when they occur. 

‍ Managing Overheads

Excessive overheads are a problem for any small business, but they can be particularly damaging if they are not managed over time. Overhead can increase due to a variety of factors, such as the size of the company or the number of employees. If there are too many or too few employees or payments are not made, there can be a spiral of additional costs.

Look at your spending and see what you can save, and any expenses that do not benefit your team or your customers' needs should be reduced. You should also look at spending in the context of other business areas such as marketing, sales, and customer service to see where you can save if you aren’t seeing the proper return on investment. Never to stop spending a dollar if profitable multiples are returned just to solve a temporary issue. That being said, if you haven’t been tracking the returns or savings the expenditure affords you may not be able to make an informed decision.

Finding the Right People

The biggest problem we see in small businesses today is the inability to hire people who can really contribute to the growth of the business. Finding the right team members to grow the business to ensure that the functional aspects are met is a big challenge for SMEs. If a company wants to work, grow, and earn money, the company needs good management to make it work.

Not everyone is the right person for a particular company, but in small businesses, skills and personality tend to be preferred to other traits. As companies grow and you see their success grow, you get a better idea of what kind of person is right for your business.

Have a five or ten-year plan, but balance it out with short-term goals to keep your business under control. When uncertainty is at the helm, the short-term goal can take precedence; but the importance of the long-term goal should never be overlooked.

Coping with Government Regulations

As markets and technologies develop, they bring new rules and regulations. Regulation and compliance can lead to serious issues if not handled properly. Unfortunately, companies often do not know or understand what is being asked of them, and this is where fines and penalties come in, and something that could easily have been resolved becomes a problem.  Trying to understand the complex wording of new rules such as the GDPR and  COVID measures  could be a struggle, as could everything else going on in your business, depending on the industry. If necessary, you should hire an advisor to help you comply with the rules.

Managing Security

If  cybersecurity  is not managed properly, companies face an increasing number of threats that can lead to data theft, hacks, and other attacks. Theft of data leads to the disclosure of important customer information, which arouses customer distrust.  Cybersecurity frameworks are available to businesses, but many take a utilitarian approach that covers only one aspect of cybersecurity, such as data protection. It is recommended that this approach be integrated into cyber protection in all aspects of the company, from training its employees to managing data and data management systems to cybersecurity training. 

Finding Strategies That Work

For many successful entrepreneurs, listening and getting the right advice is one of the most difficult challenges. This is where a  strategy consultant  can help. They provide guidance and assistance along with their expert advice from years of experience and ensure that the greatest challenges facing companies today are being met and addressed.  Operations consulting  aims to help you identify and address the biggest challenges facing companies today and equip companies with the right strategies to combat them and ensure business success. 

Solving Business Challenges

Given the major challenges facing companies in 2020, ever newer challenges have surfaced and commonly include issues around switching to an online platform, government regulations related to the pandemic, and the need for a new business model. There are many different categories that make up operational issues, each of which has its own undesirable results. 

If not treated correctly, they can affect operational performance, hinder the growth of the company, cause problems in implementing strategies, and even affect profitability; the best way to deal with any business problem you face now is to anticipate it and prepare to solve it before it arises. The problem to solve is there, but knowing the problems and challenges your company faces and what business problems you will have in the future are the foundations needed to solidify and grow the business.

When you identify the problems your business is currently facing, you can better manage these problems by sorting them as current issues, which can be resolved quickly, and the deeper business problems, which require more intensive repair. You need to be strategic about how you solve issues in the company to make sure you are solving them efficiently and effectively without affecting the company's chances of growing exponentially. These concerns are more common than you think and can be costly if you delay solutions and do not address the root of the problem, especially when you consider where the company is headed in the future. 

• Grasshopper

Operations Plan

• Lesson Materials Operations Plan Worksheet
• Completion time About 40 minutes

The operations section of your business plan is where you explain – in detail – you company's objectives, goals, procedures, and timeline. An operations plan is helpful for investors, but it's also helpful for you and employees because it pushes you to think about tactics and deadlines.

In the previous course, you outlined your company's strategic plan, which answers questions about your business mission. An operational plan outlines the steps you'll take to complete your business mission.

Your operations plan should be able to answer the following:

• Who – The personnel or departments who are in charge of completing specific tasks.
• What – A description of what each department is responsible for.
• Where – The information on where daily operations will be taking place.
• When –The deadlines for when the tasks and goals are to be completed.
• How much – The cost amount each department needs to complete their tasks.

In this session, we explain each item to include in your operations plan.

Goals and Objectives

The key to an operations plan is having a clear objective and goal everyone is focused on completing. In this section of your plan, you'll clearly state what your company's operational objective is.

Your operational objective is different than your company's overall objective. In Course One , you fleshed out what your strategic objective was. Your operational objective explains how you intend to complete your strategic objective.

In order to create an efficient operational objective, think SMART:

• Specific – Be clear on what you want employees to achieve.
• Measurable – Be able to quantify the goal in order to track progress.
• Attainable & Realistic – It's great to be ambitious but make sure you aren't setting your team up for failure. Create a goal that everyone is motivated to complete with the resources available.
• Timely – Provide a deadline so everyone has a date they are working towards.

Different departments will have different operational objectives. However, each department objective should help the company reach the main objective. In addition, operational objectives change; the objectives aren't intended to be permanents or long term. The timeline should be scheduled with your company's long-term goals in mind.

Let's look at the following example for a local pizza business objective:

• Strategic objective : To deliver pizza all over Eastern Massachusetts.
• Technology department operational objective : To create a mobile app by January 2017 to offer a better user experience.
• Marketing department operational objective : To increase website visitors by 50% by January 2017 by advertising on radio, top local food websites, and print ads.
• Sales department operational objective : To increase delivery sales by 30%, by targeting 3 of Massachusetts's largest counties.

Sales department operational objective: To increase delivery sales by 30%, by targeting 3 of Massachusetts's largest counties.

Production Process

After you create your objectives, you have to think strategically on how you're going to meet them. In order to do this, each department (or team) needs to have all the necessary resources for the production process.

Resources you should think about include the following:

• Suppliers – do you have a supplier (or more) to help you produce your product?
• Technology team: app developing software
• Marketing team: software licenses for website analytical tools
• Sales team: headsets, phone systems or virtual phone system technology
• Cost – what is the budget for each department?

In addition to the production process, you'll also need to describe in detail your operating process. This will demonstrate to investors that you know exactly how you want your business to run on a day-to-day basis.

Items to address include:

• Location – where are employees working? Will you need additional facilities?
• Work hours – will employees have a set schedule or flexible work schedule?
• Personnel – who is in charge of making sure department tasks are completed?

Creating a timeline with milestones is important for your new business. It keeps everyone focused and is a good tracking method for efficiency. For instance, if milestones aren’t being met, you'll know that it's time to re-evaluate your production process or consider new hires.

Below are common milestones new businesses should plan for.

When you completed your Management Plan Worksheet in the previous course, you jotted down which key hires you needed right away and which could wait. Make sure you have a good idea on when you would like those key hires to happen; whether it’s after your company hits a certain revenue amount or once a certain project takes off.

Production Milestones

Production milestones keep business on track. These milestones act as "checkpoints" for your overall department objectives. For instance, if you want to create a new app by the end of the year, product milestones you outline might include a beta roll out, testing, and various version releases.

Other product milestones to keep in mind:

• Design phase
• Product prototype phase
• Product launch
• Version release

Market Milestones

Market milestones are important for tracking efficiency and understanding whether your operations plan is working. For instance, a possible market milestone could be reaching a certain amount of clients or customers after a new product or service is released.

A few other market milestones to consider:

• Gain a certain amount of users/clients by a certain time
• Signing partnerships
• Running a competitive analysis
• Performing a price change evaluation

Financial Milestones

Financial milestones are important for tracking business performance. It's likely that a board of directors or investors will work with you on creating financial milestones. In addition, in startups, it's common that financial milestones are calculated for 12 months.

Typical financial milestones include:

• Funding events
• Revenue and profit goals
• Transaction goals

In summary, your operations plan gives you the chance to show investors you know how you want your business to run. You know who you want to hire, where you want to work, and when you expect projects to be completed.

Download the attached worksheet and start putting your timelines and milestones together on paper.

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How to Write an Operations Plan Section of your Business Plan

Free Operations Plan Template

Ayush Jalan

• December 14, 2023

Your business plan is an elaborate set of instructions stating how to run your business to achieve objectives and goals. Each section describes a part of the process of reaching your desired goal. Similarly, the operations plan section of your business plan explains the production and supply of your product.

An operations plan is formed to turn plans into actions. It uses the information you gathered from the analysis of the market , customers, and competitors mentioned in the previous parts of your business plan and allows for the execution of relevant strategies to achieve desired results.

What Is an Operations Plan?

An operations plan is an in-depth description of your daily business activities centered on achieving the goals and objectives described in the previous sections of your business plan. It outlines the processes, activities, responsibilities of various departments and the timeframe of the execution.

The operations section of your business plan explains in detail the role of a team or department in the collective accomplishment of your goals. In other words, it’s a strategic allocation of physical, financial, and human resources toward reaching milestones within a specific timeframe.

A well-defined operational plan section of your business plan should be able to answer the following questions:

• Who is responsible for a specific task or department?
• What are the tasks that need to be completed?
• Where will these operations take place?
• When should the tasks be completed? What are the deadlines?
• How will the tasks be performed? Is there a standard procedure?
• How much is it going to cost to complete these tasks?

How to Write an Operations Plan Section?

Creating an operational plan has two major stages, both addressing different aspects of your company. The first stage includes the work that has been done so far, whereas the second stage describes it in detail.

1. Development Phase

In this stage, you mention what you’ve done to get your business operations up and running. Explain what you aim to change and improvise in the processes. These are the elements your development section will contain:

Production workflow

: Explain all the steps involved in creating your product. This should be a highly informative, elaborate description of the steps. Here, you also mention any inefficiencies that exist and talk about the actions that need to be taken to tackle them.

Supply chains

Quality control, 2. manufacturing phase.

The development stage acquaints the reader with the functioning of your business, while the manufacturing stage describes the day-to-day operation.

This includes the following elements:

Outline of daily activities:

Tools and equipment:, special requirements:, raw materials:, productions:, feasibility:, why do you need an operations plan.

An operations plan is essentially an instruction manual about the workings of your business. It offers insight into your business operations. It helps investors assess your credibility and understand the structure of your operations and predict your financial requirements.

An operations plan reflects the real-time application of a business plan.

Internally, an operations plan works as a guide, which helps your employees and managers to know their responsibilities. It also helps them understand how to execute their tasks in the desired manner—all whilst keeping account of deadlines.

The operations plan helps identify and cut the variances between planned and actual performance and makes necessary changes. It helps you visualize how your operations affect revenue and gives you an idea of how and when you need to implement new strategies to maximize profits.

Advantages of Preparing an Operations Plan:

• Offers Clarity: Operational planning, among other things, makes sure that everyone in the audience and team are aware of the daily, weekly, and monthly work. It improves concentration and productivity.
• Contains A Roadmap: Operational planning makes it much easier to reach long-term objectives. When members have a clear strategy to follow: productivity rises, and accountability is maintained.
• Sets A Benchmark: It sets a clear goal for everyone about what is the destination of the company and how to reach there.

Operations Plan Essentials

Now that you have understood the contents of an operations plan and how it should be written, you can continue drafting one for your business plan. But before doing so, take a look at these key components you need to remember while creating your operational plan.

• Your operations plan is fundamentally a medium for implementing your strategic plan. Hence, it’s crucial to have a solid strategic plan to write an effective operations plan.
• Focus on setting SMART goals and prioritizing the most important ones. This helps you create a clear and crisp operations plan. Focusing on multiple goals will make your plan complicated and hard to implement.
• To measure your goals, use leading indicators instead of lagging indicators. Leading indicators is a metric that helps you track your progress and predict when you will reach a goal. On the other hand, lagging indicators can only confirm a trend by taking the past as input but cannot predict the accomplishment of a goal.
• It is essential to choose the right Key Performance Indicators (KPIs) . It is a good practice to involve all your teams while you decide your KPIs.
• An operations plan should effectively communicate your goals, metrics, deadlines, and all the processes.

Now you’re all set to write an operations plan section for your business plan . To give you a headstart, we have created an operations plan example.

Operations Plan Example

Operations plan by a book publishing house

Track and Accomplish Goals With an Operations Plan

Drafting the operations plan section of your business plan can be tricky due to the uncertainties of the business environment and the risks associated with it. Depending on variables like your market analysis, product development, supply chain, etc., the complexity of writing an operations plan will vary.

The core purpose here is to put all the pieces together to create a synergy effect and get the engine of your business running. Create an effective operations plan to convey competence to investors and clarity to employees.

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Frequently Asked Questions

What role does the operations plan play in securing funding for a business.

The operations plan defines the clear goals of your business and what actions will be taken on a daily basis to reach them. So, investors need to know where your business stands, and it will prove the viability of the goals helping you in getting funded.

What are the factors affecting the operations plan?

• The mission of the company
• Goals to be achieved
• Finance and resources your company will need

Can an operations plan be created for both start-up and established businesses?

Yes, both a startup and a small business needs an operations plan to get a better idea of the roadmap they want for their business.

About the Author

Ayush is a writer with an academic background in business and marketing. Being a tech-enthusiast, he likes to keep a sharp eye on the latest tech gadgets and innovations. When he's not working, you can find him writing poetry, gaming, playing the ukulele, catching up with friends, and indulging in creative philosophies.

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Operational Planning: a Practical Guide for Businesses

Learn about operational planning, its best practices and how to execute it flawlessly in your business.

Every business owner dreams of success. But without a clear roadmap, even the hardest workers can get lost in the shuffle of daily tasks, losing sight of their grand ambitions.

Operational planning is that roadmap, breaking down lofty goals into actionable steps. It’s not just about working hard — it’s about working smart.

Dive into this guide as we dissect operational planning and show how it can propel your business toward its next significant milestone.

What is operational planning?

Operational planning is about making detailed plans for achieving short-term goals, usually within a year. It turns big strategies into specific tasks and steps that teams can follow.

For example, a store might have an operational plan for the holiday season that includes sales targets and staffing schedules.

This kind of planning helps everyone know what they need to do and ensures that resources are used effectively.

It’s like creating a detailed map for a journey, making sure the ship stays on course and reaches its destination smoothly.

Operational planning is essential because it directly helps an organization reach its bigger goals, even though it might seem like a small part of the process.

What’s the difference between an operational plan and a strategic plan?

An operational plan is a short-term, detailed guide for day-to-day work, aiming to reach goals within a year. It's like a specific recipe you follow to cook a meal.

On the other hand, a strategic plan sets long-term company goals for the next three to five years, giving the big picture of what you want to achieve, similar to planning a menu for a week.

The operational plan shows the steps ( how and when ), while the strategic plan shows the overall goals ( what and why ).

Understanding the difference between operational and strategic planning helps you (and your team) use time and resources wisely , keeps everyone on the same page, and ensures that every small task inches you closer to your bigger goals.

Why operational planning is so important for your business

Enhances team productivity.

Operational planning helps everyone know what to do, stay excited about their work, and focus on important tasks, making the whole team work better.

Operational planning helps achieve this by:

• Establishing clear roles: Everyone knows exactly what their job is, what their key performance indicators are, and what results they’re expected to deliver
• Motivating through clarity: Having clear goals helps everyone feel more ready and eager to work.
• Identifying levers: Everyone works on what’s most important — the “levers” that make big impacts — rather than “ putting their time in” on bootless tasks.

This way, operational planning guides every team member in contributing effectively, enhancing overall productivity .

Provides clarity and direction

A good operational plan shows the best way to use time and money and lays a clear path for the team.

It does this through:

• Smart use of resources: A solid operational plan makes sure that time and money are spent on the most important things.
• Knowing what’s important: Prioritization helps teams focus on the big tasks first.
• Removing the guesswork: Make sure everyone knows the plan and follows it.

These elements work together to guide the team towards achieving their goals efficiently.

‎Secures alignment with strategic objectives and goals

Operational planning connects everyday tasks to the company’s big organizational goals, helps check progress, and keeps everyone working together towards the same aim.

It accomplishes this by:

• Connecting daily activities to big ideas: 41% of US workers aren’t sure what their organizational purpose is. So, establishing this connection shows how every task helps achieve the main goals.
• Regular check-ins: These let the team check if they’re on the right path and make changes if needed.
• One shared goal: A unified front keeps everyone working towards the company’s primary aim.

This alignment keeps everyone moving in the same direction, ensuring all the work contributes to the business’s success.

Boosts business flexibility

A strong operational plan prepares your business for sudden changes, helps plan for possible challenges, and lets leaders make quick decisions.

Operational planning shapes this adaptability through the following:

• Preparing for surprises: “Expecting the unexpected” helps the business adjust quickly when these unexpected things happen.
• Nurturing a problem-solving mindset: By thinking about what problems threaten the business, teams nurture problem-solving skills , leading to better decision-making.
• Quick decisions: Operational planning helps leaders make fast and informed choices. Being flexible like this is key to staying strong and ready for anything in business.

Each of these elements helps your business survive in the face of uncertainty and become more resilient to unexpected threats.

Streamlines decision-making

Operational planning makes decision-making easier by using facts, clear steps, and setting priorities to guide choices.

Operational planning supports this by:

• Helping you make choices based on facts: Operational planning ensures that decisions are based on real information, not just feelings.
• Establishing clear procedures: A clear plan defines steps for various processes so that you’re not shooting from the hip, hoping you’ll do things right.
• Fewer arguments: With clear priorities, there's less disagreement on what to do next, saving time, money, and the sanity of everyone on the team.

The bottom line is that by streamlining decision-making in this way, operational planning helps the business navigate challenges and seize opportunities effectively.

Challenges of operational planning

Operational planning is essential for a business’s success, but it’s not without challenges. Let’s break these down to understand them better.

Balancing today's work with tomorrow's goals

It’s tough to manage daily tasks while also thinking about the future. Imagine a juggler trying to keep several balls in the air at once. If they focus too much on one ball, the others might drop.

In business, concentrating only on today's work can cause us to lose sight of our long-term goals.

And deciding whether to spend our time and money now or save it for later can be tricky. It’s like being at a crossroads and needing to choose the right path that leads to growth and success.

Gathering reliable information

Today, we have more information at our fingertips than ever before. But this can be overwhelming. It’s like trying to drink water from a fire hose – too much too fast.

It's challenging to know what information is important and what isn't. For example, a business might have a lot of customer feedback, but figuring out which comments will help improve the product can be hard.

And because the business world moves so quickly, using old information can lead to mistakes. It’s like trying to hit a moving target using an outdated map.

Keeping your team aligned

Making sure everyone on a team understands and follows the plan can be like herding cats. Even with clear instructions, people might need clarification. And some might not want to change the way they work, even if it’s for the better.

It’s essential to keep everyone on the same page and moving in the same direction. Think of it as a boat crew rowing together; if everyone is in sync, the boat moves smoothly. But if not, it can be a bumpy ride.

The bottom line is that operational planning is key to a business’s growth, but it has its hurdles.

Balancing daily work with future plans, finding the correct information, and aligning the team are all “mission critical.”

Tackling these challenges head-on can lead to a smoother journey and a brighter future for the business.

How to create an operational plan

Creating your operational plan requires a systematic approach so that you cover all the bases to set your business on a path to achieve its goals.

Here’s a step-by-step guide to help you through the process.

Step 1: Review your big picture

Start by taking a step back and looking at the overarching goals of your business. What are the main objectives you want to achieve in the next year or even five years? These could range from increasing revenue and expanding market share to improving customer satisfaction.

Step 2: Identify current strengths and weaknesses

Once you have a clear understanding of your long-term goals, it’s time to assess your current situation. Conducting a SWOT analysis can be a helpful tool here. This involves identifying your business’s strengths, weaknesses, opportunities, and threats. It’s about understanding what you’re doing well, where you could improve, and what external factors might impact your business.

Step 3: Set clear, actionable objectives

With your SWOT analysis in hand, you can now set specific short-term targets that will help you achieve your long-term goals. Make sure these targets are SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. For example, instead of setting a vague goal like "increase sales," a SMART goa l would be "increase sales by 10% in the next quarter."

‎Step 4: Determine resources needed

Next, list out all the resources you will need to achieve your objectives. This could include money, staff, equipment, and more. Also, plan how you will secure these resources. It might involve hiring new staff, purchasing equipment, or reallocating existing resources.

Step 5: Assign roles and tasks

Clearly define who in your team is responsible for what. Make sure every member knows their specific duties and the deadlines associated with them. This helps in ensuring accountability and that everyone is on the same page.

Step 6: Monitor progress regularly

Set up regular check-ins, whether weekly, monthly, or quarterly, to track the progress of your operational plan. Use these sessions to identify issues, address problems, and make necessary adjustments to stay on track.

Step 7: Be ready to adjust the plan

Finally, understand that no plan is perfect from the get-go. Be flexible and open to making changes based on the feedback you receive and the results you observe. The business environment is always changing, and your operational plan should be adaptable enough to change with it.

By following these steps, you create a solid foundation for your business to achieve its strategic initiatives , ensuring you are prepared for the journey ahead.

Examples of operational plans

Next, we'll go through practical examples to show you how operational plans work in real-life situations.

You'll see the steps involved and understand how these plans help businesses achieve their goals.

By looking at these examples, you'll get a clearer idea of how to apply operational planning to different scenarios.

Example 1: A gym aiming to boost membership rates

Suppose we have a local gym aiming to boost membership by introducing new fitness classes.

• Goal: Increase gym memberships by 15% by launching three new fitness classes within the next six months.
• Strength: Loyal member base and knowledge of their fitness preferences.
• Weakness: Limited space in the gym and lack of instructors for specialized classes.
• Objective: Research popular fitness trends, hire or train instructors, and set up class schedules in 5 months. Dedicate one month for promotion to attract new members.

Step 4: Determine resources needed

• Need: Equipment for the new classes, trained instructors, and promotional materials to entice new sign-ups.
• Manager to research and decide on the new classes.
• HR to recruit or train instructors.
• Marketing team (or person) to create a campaign that highlights the new classes and appeals to potential members.
• Bi-weekly meetings to check on class setup progress and track membership sign-up rates.
• If the classes aren't drawing in the expected number of new members, consider offering promotions, adjusting class times, or exploring different class types.

Example 2: A local bookstore aiming to increase sales

Suppose there’s a local bookstore that wants to increase book sales by hosting monthly themed events.

• Goal: Boost monthly sales by 20% by hosting themed events over the next six months.
• Strength: Well-curated book selection and a cozy venue that's popular for gatherings.
• Weakness : Limited marketing experience and budget constraints for organizing larger events.
• Objective: Identify and organize one themed event per month that resonates with the community, driving both event attendance and book sales.
• Need: Event materials, possible guest speakers or performers, promotional flyers, and online ads.
• Store owner to select monthly themes and potential books to highlight.
• Staff members to handle event logistics like setting up, decorating, and coordinating with guest speakers.
• A dedicated person (or outsourced help) to manage promotion, both in-store and online.
• Post-event reviews to measure attendance, book sales during the event, and gather attendee feedback for future improvements.
• If an event theme doesn't mesh with customers or fails to boost sales as expected, brainstorm new themes, adjust marketing strategies, or consider partnerships with local businesses for joint events.

How Motion helps your operational planning

Efficient operational planning is key in the fast-paced business world, and Motion is here to streamline that process.

AI-powered scheduling adapts to changes, keeping your business on track

Motion’s AI-powered scheduling plans your day, ensuring nothing is missed by rescheduling uncompleted tasks. This feature helps you focus on priority tasks adapting to real-time changes.

Project oversight keeps the team together and in the know

Motion provides a clear overview of all team tasks, reducing the need for constant check-ins and enhancing communication. Tasks are sorted by priority, deadlines, and dependencies, aligning the team towards common goals.

Unified work management keeps tasks organized in one spot, making work smoother.

Motion consolidates to-dos, calendars, and tasks in one place, streamlining your workflow. It ranks tasks by importance and alerts you to deadlines, helping you manage your time effectively.

By integrating Motion into your operational planning, your business gains a tool that promotes efficiency, clarity, and focus, transforming operational planning into a strategic advantage.

Master operational planning with Motion

Planning is key, but with Motion, it's a breeze.

Want smoother workflows and better results?

Give Motion a try.

See how it can refine your operational planning and execution, making tasks simpler and your business stronger.

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How good are your internal operations—really?

Transparency in operations is vital to businesses today, not just for reining in inefficiencies and waste, but also for troubleshooting work models, identifying areas ripe for training, and generally developing opportunities for improvement. As companies look increasingly at areas to automate—and contemplate spending big sums to do so—the need for such transparency becomes ever more important so that leaders don’t make decisions blindfolded.

However, getting a clear, complete picture of service processes—measuring capacity, accuracy, and the time it takes to execute when they’re functioning, as well as diagnosing breakdowns and bottlenecks when they’re not—has long been a challenge for companies. The complexity of services, which often involve coordinating multiple functions in nonlinear ways, makes bad handoffs a perpetual problem. Add to these factors the burgeoning number of customer touchpoints and the accelerated move to remote working since the start of the COVID-19 pandemic, and the challenge looms even larger.

Yet the traditional approach falls woefully short. Manual observation and recording are time-consuming, labor intensive, and inflexible activities. The dependence on human observation to complete them makes it hard to filter out subjectivity; indeed, the very choice of what to examine can bias the process from the get-go. Logistical constraints often make a certain degree of extrapolation inevitable. In services, creating a sufficiently granular level of transparency has never been easy. The upshot is that companies may overlook the actual problem—or, conversely, an improvement that on its face seemed incremental but that could end up delivering major benefits.

How can companies arrive at this picture? An approach we call process insights, although still in its infancy, has shown promise. It marries technology tools and analytics in a disciplined, three-stage process that offers transparency, consistency, and objectivity. It can deliver insights in short order, allowing for far faster yet more informed decision making, both tactical and strategic.

Taking a process insights approach

High-stakes decisions require compelling evidence, and big data sets can deliver, offering agnostic, statistically significant evidence that can inform a robust analysis. Many new digital tools allow companies to monitor the way work is done. Along with big advancements in analytics, AI, machine learning, and computer vision, these new tools not only enable observation but also help companies analyze with great granularity. Companies can test historical assumptions, hunches, and hypotheses before committing resources to craft solutions. And they have the option to revisit these later to cull further insights or to inform other decisions (Exhibit 1).

Capture, diagnose, analyze, improve

Process insights involves capturing the activities that comprise a process—through tools that record it, from start to finish, while it is being performed. This data collection allows for rapid diagnosis and documentation. From here, a company can automate the start and end point for the given process to allow for large volumes of data (statistically significant enough to reveal task variations) for mining and analysis. With an accurate end-to-end picture, companies can derive insights and ultimately improve or reengineer the process.

Whether or not automation is the driving motivation, the process insights approach serves three basic purposes. It provides a proof point so that decision makers don’t act on gut feel alone (“We think claims processing is way too complicated and is taking way too long”). It can reveal process information that leaders lack (“We have no idea how long it’s really taking”). And it can be a litmus test to validate the expected gains of a new approach (“With the new process we’re rolling out, we’re banking on a 20 percent faster average time to process”).

Technology enabled, not technology driven

Many companies look to technology as the solution. In itself, it is not. But when integrated with a process insights approach, tech solutions enable information gathering and analysis on a whole different level. By gathering inputs digitally, insights can be quickly generated. The idea is to establish a baseline for future benchmarking; to focus on the end-to-end process, not just what happens in the functional silos; and to ensure that the process is minimally disruptive to employees. Companies have the flexibility to analyze them with other inputs, at different times, and for short-term tactical, as well as longer-term strategic, issues.

Contrary to common perception, advancements in digital technologies allow considerable fine-tuning in implementation. Monitoring and data gathering, running in the background, can be conducted in a circumscribed way: targeted at the specific activities (and not everything that is performed on the given device), isolated from networks and the cloud, and designed in a way that respects the user’s privacy. Process insights is not about adopting a single technology; rather, it’s about layering on technologies to work with the existing technologies that power operations.

Finally, it’s important to emphasize that the process insights approach is about augmenting, not supplanting, the intuition and knowledge of frontline personnel and subject matter experts. The whole point of it is to turbocharge insights, deepen the enterprise’s understanding of processes, and ensure that resources are being applied to create the most value.

Would you like to learn more about our Operations Practice ?

Process insights at work.

Although the process insights approach is still relatively new, the experiences of two organizations offer a good picture of how the process works and the kind of benefits it can deliver.

Asian telco aimed to automate beyond the production line

In addition to expanding its robotic process automation (RPA) program, one of Asia’s largest telcos wanted to automate a substantial percentage of process work. The company set a goal to equip every employee with a robot assistant within two years. In its initial analysis, however, the company could not find a way to capture more than $5 million out of a $40 million savings opportunity it had identified. Leaders couldn’t see how automating the company’s many smaller, fragmented processes would be possible.

The company established a digital office dedicated to scaling up the RPA program and to making more inroads with automation in other areas. First, the office conducted a test of the process insights methodology to learn how to accelerate RPA for those smaller, long-tail processes. Leaders then designed a systematic approach to quickly capture the benefits of automating the production line. Their process insights exercise showed that they could realize about 90 percent of the savings opportunity through RPA and by applying different technologies and RPA together. They also discovered twice as many processes with automation potential than they originally thought.

These findings showed that the company would be able to accelerate and expand its automation transformation two to three times faster than it could using a standard approach. The added visibility also enabled leaders to design a future operating model and governance structure and develop a tool that could measure and monitor end-to-end impacts.

US manufacturer streamlined financial reporting

A large US industrial manufacturer wanted to simplify and redesign its quarterly financial-reporting process, a process that involved hundreds of people across many silos. The company hoped to cut the unwieldy weeklong process to half the time.

Leaders chose to conduct a pilot first, to verify whether they could realize any savings compared with a control group. With the participation of about 30 employees (specialists throughout the company), the company captured more than 200 working sessions consisting of almost 300 hours of activity—thereby providing a high-level view of time spent on the overall process and component tasks, broken down by type of work performed (for example, financial analysis, procurement repricing, excel modeling, and chart generation).

In ten weeks, the company analyzed more than 50,000 separate steps, classifying outputs by product group and work function (finance, procurement, operations, and engineering), while maintaining individual users’ anonymity. With this large, statistically significant data set, the company was able to evaluate the benefits of a streamlined approach against five key variables: total process time, whether weekend hours were needed, which work tools were used, to what degree noncore work displaced core work, and how much time was spent on non-value-added activities.

The results were surprising. In the pilots, each employee spent 42 percent less time on the financial-reporting process. Weekend work was no longer necessary. The company found that more than half of reporting activities were performed in spreadsheets, suggesting an opportunity to gain more efficiency by expanding the use of accounting software modules. Noncore process work was drastically reduced to an average of 1.6 hours per participant. Finally, the company learned that one-third of the work was spent on non-value-added activities—suggesting big potential improvements through automation (Exhibit 2). And in addition to revealing which functions represented the biggest bottlenecks (the supply chain group), the process insights approach helped the company prioritize its automation initiatives and revamp governance for the process.

Managing change: What lies behind G&A spend transformation

Process insights’ longer-term payoff.

Beyond the short term, day-to-day benefits—addressing inefficiencies, troubleshooting bottlenecks and breakdowns, identifying people and areas in need of training, and facilitating the sharing of best practices—a process insights approach supports longer-term, more strategic benefits.

Companies can obtain a more precise view of work that has strategic value versus work that is more transactional in nature. Such discovery reveals the complexity of processes and thus has a bearing on decisions about outsourcing, automating, or reconfiguring processes or any component activities. Process insights can help uncover metrics for ways of working, which can help leaders make better decisions about how to manage teams. Moreover, the ability to visualize how work is changing over time can help companies evaluate the impact of process improvement and automation efforts. More broadly, it can help consolidate and disseminate best practices across functions.

The very process of process insights contributes to building a more tech-enabled workforce among those employees who are involved. Employees can move away from the more manual, repetitive, and non-value-added tasks and perform more productive work, such as identifying ways to improve their work or overall process.

Getting started

To decide whether and how to adopt process insights, companies can start by considering three questions: What important capabilities do we want to build? What skills and resources do we have to support the process? And what practical matters must we settle—such as software requirements, the number of processes and users, and legal and security requirements—before launching? Beyond these questions, it is also important to approach this undertaking with the right assumptions and intent:

• Start with a hypothesis-driven approach regarding where to unlock value. Use the approach to validate (or disprove) a hypothesis: to pinpoint and demonstrate value in a certain area, rather than looking for value in an area that is little understood.
• Select the right tool for the job. Process insights is less about finding a single platform that will solve all your needs and more about identifying a suite of technologies that can help you understand and manage operations holistically, based on your unique requirements.
• Embed the technology in an overarching delivery mechanism. The point of process insights is not to showcase analytics. It is most effective, and most valuable, when embedded into an existing initiative, such as automation or continuous improvement.
• Use process insights to augment—not replace—subject matter expertise. There is only so much information contained in systems and data. The approach and technologies of process insights are no substitute for the knowledge and intuition of frontline employees and specialists. Findings should serve to substantiate (or invalidate) assumptions and help uncover new insights.

Transparency is indispensable for understanding business processes. In the era of big data and analytics, and with the advent of task-capturing technologies, companies can now truly achieve it. A process insights approach, in tandem with such technologies, can help organizations pinpoint and reduce process inefficiencies everywhere in the enterprise those processes are performed. When implemented as part of a broader management system, the process insights approach serves both in the short term (to help tweak process design) and the long term (to support continuous improvement). Think of it as a holistic management approach with flexibility: it can work with low code or no code, in virtual collaboration environments, and in many other organizational circumstances and arrangements. Above all, process insights positions companies to make improvements that enable their people to perform the more valuable work they were meant to do.

Myesha Azim is a consultant in McKinsey’s New York office, where Damian Lewandowski is a new-capabilities manager; Rohit Panikkar is a partner in the Chicago office, where Leon Xiao is an associate partner.

The authors wish to thank Rob Whiteman for his contributions to this article.

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12 Disastrous Operational Issues That Will Cost Your Business Millions

In the history of commerce, there’s never been a business that didn’t have its fair share of operational issues.

And, as is often the case, the bigger the business, the more issues there are.

Most enterprises recognize that there’s plenty amiss within their operations, whether it’s their cashflow mismanagement, regulatory compliance shortfalls, performance issues, corporate waste, or the myriad of other business-busting-burdens. But often times, enterprises lack the objectivity (and processes) to address these issues internally.

So many of them do what big businesses have always done. They pay someone else to figure it out.

Or they risk collapsing under their own weight.

So it’s no surprise, then, that the consulting industry is booming.

The consulting market has nearly doubled in size in a mere decade, with most of its growth coming from operations and financial services. And that’s telling. Corporations seem to have no shortage of financial and operational holes to plug — with a dozen consultants on retainer for every type of issue they’ve identified.

Yet for every issue, your business has identified (and hired consultants to address), there’s bound to be three that slipped under your radar.

So here’s a comprehensive list of 12 disastrous operational issues that might cost your business millions if you don’t fix them.

1. Performance Monitoring

At the start, you must set clear goals and expectations for how your business performs, and this isn’t as simple as just going off of financial indicators. You must set meaningful KPIs that give clear insight into what it means for your business to succeed, and those KPIs shouldn’t be a long list of all of everything you can measure.

Most mature businesses have quarterly financial targets, some marketing goals, and a handful of disconnected KPIs. But when you have dozens or even hundreds of teams working on different projects, you need comprehensive performance monitoring at every level of your operation.

Aligning employees to disconnected KPIs they can’t directly contribute to (like corporate financial targets) is an immense mismanagement of your human resources.

Without monitoring performance on a team or individual level, employees can be lost in the dark, unsure of how their hard work is impacting the business as a whole. This can lead to disengagement from employees, and on a grander scale, can lead to wrong decisions being made due to a lack of performance indicators.

2. Cash Flow

Imagine this scenario : your business is a major player in your industry, you’ve become a household name, you exceed your revenue targets on a regular basis, and have incredible partnerships with the biggest companies in your space…

But because of poor cash flow management, your most recent round of financing falls through and suddenly you can’t afford to pay your employees for even a single day of work. Now you must layoff hundreds or even thousands – of staff without notice, essentially destroying your business.

While every business situation is different, mismanagement of cash-flow is a leading cause of failure and bankruptcy.

3. Managing Overheads

Overhead costs – such as administrative expenses, rent, property taxes, utility costs, etc. – fall under the same group as cash flow; if mismanaged and not fixed in a timely manner, this could mean the end of your business.

To fix this particular issue, you’ll need a complete picture of your total expenses to determine what are unnecessary and discover any potential problems.

Not everyone is a finance guru, and many find themselves struggling to manage the abundance of overhead costs.  This is why it takes the right collective – the Chief Financial Officer (CFO) and team –  who can ensure your financial stability.

4. Cyber Security Risks

We’ve all read the headlines: “[Company Name] suffers major hack, millions of customers’ data exposed”.

According to an Accenture report, 71% of Chief Information Security Officers (CISO) said that cyber attacks are still a “bit of a black box; we do not quite know how or when they will affect our organization.”

5. Regulation and Compliance

You must be aware of every intricate regulation and compliance standard that impacts the industry you operate in. If not, you risk tough financial consequences from fines.

Consider the GDPR regulations put into effect by the European Union. According to Inc. , 52% of companies in the U.S. are not prepared for these new data regulations and could face fines. In fact, GDPR lawsuits are already targeting the likes of Google, Facebook, Apple, and Amazon.

Google and Facebook alone faced $9.3 billion in fines just after the first day of GDPR.

To effectively operate within the regulation and compliance limits of your industry, you may want to consider the help of a third-party consultant.

“All the rules and regulations since the financial crisis makes us need to be very quick in our adoption and interpretation. It doesn’t give us a lot of time to react. Because there are so many people that need to be informed, appropriate and relevant awareness and education programs are critical. We need to make sure that each of our employees is fully aware of their roles and responsibilities, as well as the ethical repercussions that are associated with these rules. That creates a challenge to ensure that we have proper business practices around each product that we launch so we fully address the client’s needs and don’t end up on the wrong side of regulatory surveillance.” – Fenton Aylmer, operational risk management lead for business practices and conduct, Citi, to Risk.net .

6. Uncontrolled Expansion and Short-Term Mindset

To no surprise, strategy plays a big role in discerning any operational issues in your business. It can be easy for fast-growing businesses to be caught unprepared, leading to uncontrolled expansion that ultimately costs time, money, and resources.

While there is no perfect business plan, and you’re bound to evolve your vision as you grow, it is important to stick to your long-term goals.

Operating with a short-term mindset could leave you pressured to rapidly hire staff with few or non-existent training processes, or force you to redesign workflows on the fly to accommodate demand. This is akin to putting a bandaid on a bullet wound.

Learn How You Can Avoid Issues and Get Operational Insight

7. Building the Right Team

Your team is paramount to business success. Hiring the right people with the skills and competencies that are right for your team is absolutely necessary to ensure long-term growth.

This requires you to look at your management style. You must be aware of how your staff works best; for instance, that might mean highly collaborative teams for some or more siloed work for others.

A lot goes into ensuring that your team is happy and therefore working at optimal capacity. Otherwise, you might be staffing your business with employees who feel underutilized, overworked, and ready to jump ship.

8. Lack of Feedback

As a growing business, you must rely on feedback from your client base. If a product or service is not accomplishing what it should, extensive conversation with your customers can help put your business back on the right path.

Any lack of feedback can be dangerous to your business. Without feedback, you are operating in the dark, moving forward with business plans based on inaccurate assumptions.

Wastage is the collective sum of a combination of issues, primarily in the areas of technology, materials, time, and knowledge. On an individual level, problems around a single issue may fly under the radar, completely ignored or unnoticeable.

While on an individual level, these problems are unlikely to have deep repercussions on your business. However, when taken collectively, you may discover that you have too many problems to solve.

10. Technology Problems

There’s a popular saying that in the digital age, ‘every company is a technology company.’ No matter the industry or type of business, leveraging technology to get ahead of your competitors is vital for success.

Similar to cyber attacks, any technical problems your business experiences can be disastrous. However, because of the nature of these problems, they can be prepared for, and are a little more manageable.

For example, if you are leveraging cloud computing, you must prepare for worst-case scenarios like outages from your cloud provider.

“ [The impact of IT failure] can be big, not just in terms of direct losses but also indirect losses, like losing a lot of customers. Many banks, not in Europe but in Asia, are already talking about cloud solution storing. I can’t assess right now how [disruptions] might affect the business, but I think in terms of mobility of clients, this could be severe.” – Head of Operational Risk at a European bank to Risk.net .

11. Too Much Data

At our current pace of development, there are 2.5 quintillion bytes of data created every day. This is only going to accelerate further as the Internet of Things devices become standard throughout various industries.

You collect exuberant amounts of data daily across all aspects of your business. By not taking advantage of this valuable information, you are leaving opportunities for both near and long-term success on the table.

To take advantage of your data, it may be beneficial to partner with a consultant who can give you deep insights into your business.

Learn More About Operational Issues in Your Industry:

• Gut Decisions: If they are giving you indigestion, it may be due to the data you chew on
• Top 5 Reasons Mining Projects Never Get Off the Ground
• The Most Important Operational Insights to Have on Your Mine

12. Second to the Competition

While growing your business, it can be easy to find yourself with blinders on. After all, you’ve been focusing so directly on your own operations, you have forgotten to pay attention to your competitors.

To truly avoid disaster, you must analyze your direct competitors to learn what your business can do better.

Ask yourself, what service can you provide to your client-base that they can’t get anywhere else? And if they can, why should they choose you?

For nearly a decade, MOSIMTEC has provided business simulation model solutions to complex operational issues. We understand that it can be difficult to gain the insights you need for business success. Contact us today to learn how we can provide the tools you need for operational insight for your business.

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New Research: AI, Supply Chain Excellence Are Growth Agents

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“Nearly 75% of midsize business owners say they plan to expand their businesses, and the vast majority (90%) are implementing digital strategies to better achieve that growth.”

This major finding comes from a recent Industry Week White Paper, which also said “to achieve these numbers and potentially outperform competitors, manufacturers need to focus on supply chain excellence.”

Regardless of the business challenge, increased visibility and transparency of the situation enables you to identify and even predict risks and opportunities and be in a position to respond in a timely manner.

The white paper identified three best practices for achieving this supply chain excellence:

Automation and AI for agility

Efficient operations for resiliency, increased visibility for customer centricity.

In today’s business environment the pace of change, customer expectations, and supply chain complexity are at never-before-seen levels. And companies are looking to address these challenges in the face of growing regulations, sustainability mandates and employee shortages.

To keep up with the pace of these challenges and still grow, many companies are looking to advanced automation and AI to do so.

Resiliency has been top of mind for companies of all sizes since the start of the pandemic in 2020. And it seems like we have had business disruption after disruption ever since. So much so that permacrisis was the Colins Dictionary word of the year for 2022.

Companies have prioritized investments in risk-resiliency strategies such as identifying alternate sourcing strategies, driving inventory optimization processes, improving visibility and collaboration with business partners, and digitizing end to end processes.

The white paper references a recent Oxford Economics Study that highlighted that “companies are struggling to maintain the quality of their products and services while at the same time increasing the speed of interactions with customers.”

The study stated that real-time responsiveness is their top barrier to supply chain success, cited by 40% of respondents, followed by meeting customer demands on time (34%).

It is clear from the paper that the more “customer centric” a company becomes, the better they are at meeting their customers’ requirements.

It is also clear that regardless of the business challenge, increased visibility and transparency of the situation enables you to identify and even predict risks and opportunities and be in a position to respond in a timely manner.

To learn more, download the Industry Week White Paper – Three Milestones That Put Midsize Manufacturers on the Path to Supply Chain Excellence.

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Emergency operations plan ensures 'a great day' for Monday's eclipse, Ohio Gov. Mike DeWine says

COLUMBUS, Ohio — Ohio is pulling out all the stops for Monday's total solar eclipse, as it braces for potentially hundreds of thousands of visitors.

“I have to say, we don't always get a lot of time leading up to events,” Ohio Emergency Management Agency Director Sima Merick said at a news conference Friday. “Right? So having 200 years in the making has been very beneficial.”

At the event, Republican Gov. Mike DeWine said it was 1806, just three years into Ohio’s statehood, when a total eclipse last crossed the state’s path. The world's next total solar eclipse will grace the northern fringes of Greenland, Iceland and Spain in 2026 — but the next time for Ohio won't be until 2099.

DeWine said he has activated the Ohio Emergency Operations Center beginning Sunday, so that it will be up and running before, during and after Monday's celestial event to help communities navigate any issues that arise.

Adding somewhere between 100,000 and 500,000 tourists to the state’s existing population could stress government agencies. He will have the National Guard on standby throughout the weekend, but has stopped short of activating soldiers in advance, he said.

“Again, this is simply a precaution. We think it’s smart to be ready,” he said. “We’re hoping that the planning for the eclipse will ensure that everyone has a great day.”

A host of other state agencies — the state departments of Transportation, Public Safety, Health and Natural Resources, the Ohio State Highway Patrol and the Ohio National Guard — will all be present at the emergency operations centers, and most are also surging resources toward the event.

If emergency officials are viewing the eclipse as they would a major weather event, the Department of Natural Resources is looking at it as if a major fireworks display were taking place in each of its 23 state parks and five wildlife areas all at the same time, director Mary Mertz said. All 300 of the state's commissioned wildlife officers will be on duty this weekend. Extensive park programming around the eclipse, including hundreds of activities and viewing events, begins Saturday.

Ohio is curtailing highway construction projects headed into Monday, so that maximum lanes are available to accommodate heavy traffic, Transportation Director Jack Marchbanks said. Officials encouraged travelers to pack extra snacks and water, for both themselves and any pets they have along; phone chargers; and paper road maps in case of cell service disruptions.

Besides traffic, eye damage is the other major risk associated with the eclipse. Marchbanks also noted that people should not drive in their eclipse glasses.

Col. Charles Jones of the Ohio State Highway Patrol advised “planning, preparation and patience” in relation to the eclipse. Stopping along the highway to view the eclipse is both illegal and dangerous, he said.

Travelers might consider delaying their trips home for several hours after the eclipse, to allow crowds and traffic to dissipate, if not staying overnight, DeWine said.

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Utah Rep. John Curtis calls plan to keep coal plants open ‘market-driven policies’

By alixel cabrera - utah news dispatch | apr 4, 2024.

Evan Cobb, Daily Herald file photo

Rocky Mountain Power made public its updated Integrated Resource Plan on Monday, establishing its intentions to extend the operational lives of  two major coal powered plants  and cut down on new capacity from renewables.

The Hunter and Huntington plants, both located in Emery County, won’t retire in 2036, as stated in a previous version of the plan released in May 2023. Instead, the Hunter plant will keep its fossil fuel operations until 2042, and the Huntington plant will stay open until 2036.

The news sparked disappointment among clean energy advocates, who argued the change of plans was “a setback for our clean energy future and our economy.” However, for Rep. John Curtis, R-Utah, the change of plans is representative of “why market-driven policies are better answers than the government picking winners and losers.”

“We can’t move faster than the pace of technology if we want a reliable and resilient energy grid,” Curtis said in a statement. “With Utah’s natural resources, it is possible to reach our goal of affordable, reliable, and clean energy.”

Curtis represents Emery County, an area that has drawn heated discussions in the Utah Legislature as lawmakers  passed multiple bills  allowing the state to protect and prioritize already established energy sources, such as coal.

Curtis  has said in the past that fossil fuels should be part of an affordable, reliable and clean energy future and has urged policymakers “to stop demonizing the workers and communities who have powered our country for generations using traditional energy sources.”

However, Utah has an opportunity to be a leader on renewable energy, climate advocacy groups said in response to the utility change of plans. But, in order to achieve that, the state should reduce its reliance on fossil fuels and accelerate investments on solar, wind and energy storage.

“The time to do this is now, when we have  historical opportunities  to benefit from federal programs to invest in workers, in energy communities, and in cleaner generation,” HEAL Utah said in the statement on Tuesday.

Utah News Dispatch is a nonprofit, nonpartisan news source covering government, policy and the issues most impacting the lives of Utahns.

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'Hope to stabilise flight operations by weekend': Vistara issues statement amid cancellations, delays

Vistara ceo vinod kannan on friday said: "vistara used to operate 350 flights, we are short by 20 flights or so. these flights have been cancelled to provide a little buffer," kannan told cnbc tv18..

• Updated Apr 05, 2024, 8:03 PM IST

Tata group-owned Vistara Airlines, which has been facing flight disruptions and cancellations due to unrest among pilots, on Friday said they are trying to solve the impasse on a war footing and would stabilise flight operations by weekend. 

The Tata-owned airline had to cancel several flights due to a shortage of crew in the past few days. The pilots have also been protesting against the airline’s merger with Air India, their pay revision and rostering issues.

Taking to X (previously Twitter), Vistara said: "We have had a significant number of flight cancellations and delays owing to various operational reasons and due to high utilisation of resources, there was limited room to cope with contigencies. We are addressing the issue on a war footing... The situation has already improved, with our on-time performance increasing to over 80% for the last two days. We hope to stabilise our operations for the entire April by this weekend.

The airline has deployed larger aircraft like B787-9 Dreamliner and A321neo on select domestic routes to combine flights or accommodate more number of customers, wherever possible

#ImportantUpdate pic.twitter.com/d6c5x9cj5L — Vistara (@airvistara) April 5, 2024

Vistara CEO Vinod Kannan on Friday in an interview said the airline is short of only 20 flights to meet their daily target. "Vistara used to operate 350 flights, we are short by 20 flights or so. These flights have been cancelled to provide a little buffer," Kannan told CNBC TV18.

He said that the airline "didn't plan adequately for pilots' sick leaves, which usually spikes at the end of the fiscal". 

He added that the number of sick leaves taken in FY24 isn't much higher than the previous years.

Kannan said the need to cancel flights at short notice will not happen after this weekend as the buffer situation for pilots is stabilising.

"It might be a reduced schedule... we are back to normal as far as the flights that are operating... the need to cancel flights at short notice will not happen after this weekend," he said.

Amid the cancellations, aviation regulator Directorate General of Civil Aviation (DGCA) on Tuesday ordered the airline to file daily reports on flight cancellations and delays.

In a post on X on Tuesday, the Ministry of civil aviation also said it was “monitoring the situation of Vistara flight cancellations” though flight operations were managed by airlines and underlined that the airlines were required to take stipulated steps to minimise passenger inconvenience.

“Airlines have to comply with DGCA norms to ensure passenger facilitation in case of cancellation or delay of flights,” the ministry said.

The airline has also been asked to ensure that the relevant provisions of CAR Section-3, Series M, Part-IV on “facilities to be provided to passengers by airlines due to denied boarding, cancellation of flights and delays in flights” are complied with like advance information, an option of refund, compensation (if applicable) etc. to the passengers.

Airlines are supposed to comply with the norms of the Directorate General of Civil Aviation (DGCA) to ensure passenger facilitation in case of cancellation or delay of flights.

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Goldman's CEO is under fire from an influential investor advisor after a string of personnel and business missteps

• Goldman Sachs CEO David Solomon faces a challenge from a big investor advisor.
• The advisor recommended separating the CEO and chairman roles for more independent oversight.
• The annual-meeting vote comes amid scrutiny of Goldman's consumer business and personnel issues.

Goldman Sachs' CEO is facing a fresh challenge to his leadership from an advisor to some of the bank's biggest investors.

The proxy advisor Institutional Shareholder Services wants Goldman to separate the CEO and chairman roles. David Solomon has been CEO since October 2018 and took on the chairman title months later.

In a report sent on Wednesday before the bank's April shareholder meeting, ISS asked for more "independent oversight" of the company, according to Reuters . ISS, which recommends how investors vote at company meetings, gave "cautionary support" for Goldman's executive pay.

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During Solomon's CEO tenure, the stock has soared 83%. But a string of recent issues has intensified the spotlight on him. The bank sprang into damage-control mode in recent weeks after a March Wall Street Journal story about Goldman's lack of female leadership, including a stream of women exiting under Solomon. One of those executives, Stephanie Cohen , led the bank's big bet on the consumer space . After losing billions of dollars, Goldman is now retreating from the business.

"Solomon's foray into the consumer realm has been met with missteps and steep losses, which seem to have trickled into further human capital issues," ISS wrote in the report on Wednesday.

After Goldman's governance committee evaluated the dual CEO-chairman role in December, the board reaffirmed that it was "the most effective leadership structure," per the company's annual-meeting materials .

Goldman didn't respond to a request for comment from Business Insider sent outside normal business hours.

ISS recommended voting for Goldman's slate of directors, including the next lead independent director, David Viniar. He joined the board in 2013 after stepping down from the bank, where he was most recently the chief financial officer.

"Some may question the decision to elevate a former Goldman executive to the role at this time," ISS wrote.

Watch: How Twitter panic took down Silicon Valley Bank

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