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Case Studies: Successful Events Using Event Software

Introduction.

In the evolving realm of event planning, success hinges on adapting to the target audience’s demands and creating memorable experiences. This compilation of case studies uncovers the success stories of prominent organizations such as GE Healthcare, leveraging modern platforms in the information technology sector. These stories illuminate the transformative power of event software in orchestrating successful product launches, virtual and hybrid events, and esports competitions across the United States and beyond. They highlight amplified customer satisfaction, enhanced security, significant cost savings, and insightful analytics, offering valuable lessons for event planners on the path to success. Delve into these customer stories to discover how the right platform can elevate your event planning strategies.

5 Event Case Studies

Case study 1: product launch by ge healthcare.

GE Healthcare leveraged a top-tier platform in the information technology sector to successfully launch a groundbreaking product. This case study emphasizes the crucial role of analytics in understanding the target audience, leading to a memorable experience and amplified customer satisfaction.

Case Study 2: Virtual Event In The United States

As the demand for virtual events surged, a prominent firm triumphed in hosting a large-scale virtual event using advanced event software. The event offered attendees an interactive experience and demonstrated impressive cost savings, making it a success story worth noting.

Case Study 3: Hybrid Event In The Information Technology Sector

In this customer story, an IT company adeptly bridged the gap between physical and digital spaces, setting up a hybrid event that attracted a broad audience. The event showcased the platform’s security features, underscoring the importance of safety in memorable experiences.

Case Study 4: Esports Competition

This case study recounts how a leading Esports organization used an event software platform to deliver an exceptional experience for attendees, from live streaming to real-time social media integration. This success story encapsulates the power of creating memorable experiences for a specific target audience.

Case Study 5: United Nations Conference

The United Nations harnessed event software to enhance the attendee experience at a crucial conference. With robust analytics, seamless security, and improved customer satisfaction, this case study is an example of how event planners can utilize technology for successful and impactful events.

The Skift Take: These case studies demonstrate the powerful role of event software platforms in facilitating successful events, from product launches to large-scale conferences. Leveraging technology, organizations like GE Healthcare and the United Nations have improved attendee experience, enhanced security, saved costs, and gained valuable insights. These success stories serve as a testament to the transformative potential of information technology in event planning.

Why Event Badges Will Never Be The Same Again [Case Study]

The digital revolution has forever changed the face of event badges. In our case study, we delve into how technology-driven badges have enhanced the event experience, providing not just identity verification, but also serving as a tool for networking, data collection, and improving overall attendee engagement.

How To Increase Engagement With Your Event App By 350% [Case Study]

In this case study, we unravel the strategy behind a staggering 350% increase in event app engagement. Through a blend of user-friendly design, interactive features, and personalized content, the case underlines the power of a well-implemented event app in boosting attendee interaction and enhancing the overall event experience.

How To Meet Green [Case Study]

This case study explores the concept of sustainable event planning. It illustrates how a platform’s features can facilitate ‘green’ events, thereby reducing environmental impact while ensuring a memorable attendee experience. Such initiatives highlight the potential for event software to contribute meaningfully towards global sustainability goals.

How To Increase Attendance By 100+% [Case Study]

This case study explores the tactics employed by an organization which led to a remarkable doubling of event attendance. The successful campaign, powered by a robust event software platform, offered personalized communication, early bird incentives, and an appealing event agenda, demonstrating the potential of effective marketing strategies in boosting event turnout.

How This Event Boosted Their Success [Case Study]

This case study unravels the success journey of an event that significantly boosted their success using a comprehensive event software platform. The strategic use of interactive features, data insights, and exceptional planning led to a remarkable rise in attendee satisfaction and engagement, underlining the game-changing potential of technology in event management.

In the dynamic field of event planning. The power of leveraging advanced platforms in information technology, as demonstrated in the case studies, is clear. Success stories from esteemed organizations such as GE Healthcare. Underscore the invaluable role of event software in facilitating triumphant product launches, virtual and hybrid events, and even esports competitions. The benefits are manifold, including enhanced customer satisfaction, improved security, substantial cost savings, and the generation of valuable analytics to guide future strategies. These case studies serve as tangible proof that the right technology can significantly elevate the success of your event.

If these success stories inspire you to embrace the transformative power of event software. We invite you to experience the difference firsthand. Orderific is ready to demonstrate how our platform can elevate your event planning process. Book a demo with us today and begin your journey towards unprecedented event success.

What role do event case studies play in the event planning and management process?

Event case studies offer real-world examples of successful planning and management strategies, providing valuable insights and lessons.

How can event professionals benefit from studying real-world success stories in the industry?

They can gain practical knowledge, tactics, and inspiration to implement successful strategies in their own events.

What types of insights can event case studies provide for improving future events?

Event case studies provide actionable insights into effective planning strategies, attendee engagement, and ROI optimization.

Are there specific industries or event types that are commonly featured in case studies?

Yes, industries often featured include tech, healthcare, and entertainment, and event types range from corporate events to music festivals.

How can event planners effectively apply lessons learned from case studies to their own projects?

They can apply these lessons by tailoring the strategies highlighted in case studies. Which aligns with their event’s unique needs and goals.

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Successful Event Planning Case Studies: How These Entrepreneurs Nailed it

Starting an event planning business can be both exciting and daunting. Have you ever wondered what sets apart successful event planners from the rest? The answer lies in learning from real-world experiences and understanding the nuances of successful event planning case studies.  These select case studies showcase how entrepreneurs nailed the art of event planning, and explore the lessons that can shape your own path towards success.

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Case Study 1: A 200-Guest Corporate Gala Done Right

Overview of the corporate gala event.

The successful event planning case study focuses on a high-profile corporate gala that aimed to host 200 guests. The event was designed to embody the company’s brand image and provide a sophisticated and memorable experience for all attendees.

Key Challenges Faced in Planning and Execution

• Securing the ideal venue within budget constraints
• Coordinating with multiple vendors for catering, decor, and entertainment
• Managing RSVPs and guest communications effectively

Strategies Employed to Ensure a Seamless Event

• Thorough vendor selection process based on reputation and previous work
• Detailed event timeline and contingency plans for unforeseen circumstances
• Regular communication and updates to the client to ensure alignment with expectations

Positive Outcomes and Attendee Feedback

The corporate gala achieved its objectives, receiving positive feedback from attendees and the client. The event’s success was measured through increased brand engagement, meaningful networking opportunities, and overall guest satisfaction.

This case study highlights the importance of meticulous planning, vendor management, and client collaboration in executing a successful corporate event.

Case Study 2: Transforming a Dream Wedding into Reality

Personalization and customization in wedding event planning.

When delving into successful event planning case studies, the focus on a dream wedding illustrates the significance of personalized experiences. The case study reflects the journey of fulfilling the couple’s unique vision while ensuring a seamless and unforgettable celebration.

Dealing with Last-Minute Changes and Unforeseen Circumstances

• Flexibility in adapting to sudden changes in weather or venue availability
• Quick decision-making and effective communication with vendors and the couple
• Maintaining the overall ambiance and experience despite unexpected challenges

Emphasizing the Emotional Impact of a Successful Wedding Event

The case study unveils how the attention to detail and emotional resonance can elevate a wedding into an extraordinary and cherished memory. By understanding the couple’s preferences and translating them into a cohesive event, the planners demonstrated their expertise in creating an unforgettable experience.

This successful event planning case study exemplifies the emotional significance and meticulous coordination required to execute a flawless wedding event.

Case Study 3: Engaging Community with a Local Charity Fundraiser

Importance of community involvement in event planning.

This case study shines a spotlight on the successful integration of the local community in a charity fundraiser event. It emphasizes the significance of fostering a sense of unity and shared purpose to create meaningful experiences.

Balancing Entertainment and Purpose for Fundraising Events

• Curating engaging activities and entertainment to foster a lively atmosphere
• Incorporating storytelling and impactful presentations to connect attendees with the cause
• Ensuring a seamless flow of the event program to maintain guest engagement

Showcasing the Impact of the Event on the Community and the Cause

The case study illustrates how a well-executed charity fundraiser can both uplift the community spirit and generate substantial contributions towards the cause. It exemplifies the positive outcomes that can be achieved through purpose-driven event planning.

This successful event planning case study underscores the potential for community-centric events to make a lasting impact beyond the event itself.

Lessons Learned and Best Practices

The exploration of these successful event planning case studies reveals several recurrent best practices and valuable insights for aspiring event planners aiming for success in similar events.

Key Takeaways for Aspiring Event Planners

• Prioritize meticulous planning and attention to detail in every aspect of the event
• Build strong vendor relationships to ensure seamless execution and quality delivery
• Embrace flexibility and adaptability to effectively manage unexpected challenges

Tips for Adapting the Lessons to Different Event Types and Sizes

• Tailoring the event planning approach to suit the specific needs and objectives of diverse events
• Implementing creative solutions and personalized touches to enhance the overall event experience
• Scaling strategies and best practices to align with varying event scales and audience demographics

Conclusion: Empower Your Event Planning Journey with Insightful Case Studies

The journey through these compelling event planning case studies underscores the vital role of leveraging real-life successes to fuel one’s own event planning ventures. These stories serve as a wellspring of inspiration and wisdom for both budding and experienced event planners alike.

We urge you to glean insights from these successful event planning case studies and infuse your own event planning endeavors with the learnings and best practices encapsulated in these narratives. Embrace the evolving landscape of event planning with the confidence and knowledge derived from these impactful case studies.

Q: Why are successful event planning case studies important for aspiring event planners?

A: Successful event planning case studies offer real-life examples of effective strategies, challenges, and outcomes, serving as valuable learning resources for aspiring event planners to understand and apply best practices in their own ventures.

Q: How can event planners leverage insights from case studies in their own projects?

A: By analyzing successful event planning case studies, event planners can extract actionable insights, innovative approaches, and proven methods, which can be adapted to enhance their own event planning projects.

Q: What types of events are typically covered in successful event planning case studies?

A: Successful event planning case studies may cover a wide range of events, including corporate galas, weddings, charity fundraisers, product launches, and community events, showcasing diverse planning approaches and outcomes.

Q: Are there common challenges addressed in successful event planning case studies?

A: Yes, successful event planning case studies often highlight common challenges such as budget management, vendor coordination, unexpected changes, and maintaining the overall guest experience.

Q: Where can event planners find more detailed case studies and resources?

A: Event planners can access detailed case studies and additional resources from reputable event planning organizations, industry publications, and professional associations with valuable insights and best practices for successful event planning.  

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Event Management

5 Event Case Studies

Skift Meetings Studio Team

January 13th, 2017 at 10:00 AM EST

Event planners are creating effective and successful events every single day, but on the whole we could do better with sharing event data and best practice. Here are 5 event case studies we can all learn from.

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Whether it is down to time, client confidentiality or protecting our ideas and ways of working eventprofs seem to struggle with shouting about our achievements and letting others benefit from our successes (or failures).

When a project is over we brainstorm and analyze internally within our team and with our clients but very few of us publish meaningful data and outcomes from our events for others to learn from and be inspired by. Perhaps this is one of the reasons why some executives struggle to appreciate the results and return that events can bring and why we still battle to protect event budgets in times of austerity?

As an industry we should work harder to crystallize the Return on Investment and Return on Objectives so there can be no doubt about the importance and relevance of events to the marketing mix. We need to demonstrate more clearly exactly how we added or created value through our events to prove that they are essential.

These 5 case studies from 2016 focus on events that achieved their objectives and share top tips on their learnings and data.

Why Event Badges Will Never Be the Same Again [Case Study]

The 2016 Seattle GeekWire Startup Day used technology to help attendees get more from networking opportunities at the event and improve the experience. Through smart event badges they were able to create a total of 9,459 positive matches between participants with shared interests and analyze more closely the supply and demand.

How to Increase Engagement with your Event App by 350% [Case Study]

If you invest in a mobile app for your event you want to be sure that people will download and use it. This case study outlines how the MAISON&OBJET exhibition increased engagement with their event app by 350%

How To Meet Green [Case Study]

One of the objectives of the Canadian Medical Association Annual Meeting was to create the greenest event going. Focusing on three main areas, this is how they did it and the difference they made.

How to Increase Attendance by 100+% [Case Study]

Streamlining the registration process can have a big impact on workload and numbers. This case study shares how the Colorado Judicial Branch doubled the number of attendees for their largest conference and saved countless hours of administration time.

How This Event Boosted Their Success [Case Study]

Running regional events as part of a country-wide tour has plenty of challenges. This case study looks at how The Get Fit and Thick tour streamlined their processes for event success across the US.

In Conclusion

As these 5 case studies demonstrate, events can make a difference at a micro and macro level. As an industry let’s make a pledge to share our learnings, both positive and negative. By taking this bold step we can educate and support each other to run more effective events and further professionalize the event industry and spend event budget where they will yield the greatest results. We know the importance of events, and event technology , we need to do more to prove it to those that still need convincing.  

Across the Country: How Immersive Experiences Shine Throughout the U.S.

Attendees are craving much more than education sessions and networking receptions. As event organizers try to cook up a recipe for elevated engagement, the key is finding a place that can lay the foundation for a truly immersive experience. Skift Meetings worked with Brand USA to find the country’s best-in-class immersive experiences. Here are five destinations that can redefine your next event.

5 Ways to Plan Life Sciences Events for the Tech-Driven Age

Life sciences events are more important than ever as face-to-face meetings return in force. Here’s how event planners can keep pace with rapid change in the industry, take advantage of accelerating tech innovation, and support the professionals tackling the top health challenges of the day.

RIMS Enhances Security Measures for RISKWORLD in San Diego

Extra security precautions were put in place at this year’s RIMS RISKWORLD conference in San Diego after an active shooter situation shut down the final day of the 2023 conference in Atlanta.

Maritz Reveals Trade Show Registration Trends

Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance.

Destination Brief: No Sales Tax in Portland Leads To Hero Event Experiences

Event planners face the challenge of creating ever more immersive and exciting event experiences but on a tighter budget. Portland’s zero sales tax, outside-the-box thinking, thriving foodie culture, and varied event venues are helping them to answer the call.

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Top 40 Most Popular Case Studies of 2020

A case study on the Marina Bay Sands in Singapore claimed the top spot in the annual review of case usage conducted by the Yale School of Management’s CRDT.

A case study on the Marina Bay Sands in Singapore claimed the top spot in the annual review of case usage conducted by the Yale School of Management’s Case Research and Development Team (SOM CRDT), dethroning "Coffee 2016", the top case in the last two annual surveys. Marina Bay Sands case examines the intersection of marketing, operations, and sustainability at the luxury resort.

Coffee 2016 fell to second place and a note on Search Fund Company Boards took the third spot. Cases on Shake Shack, Volkswagen, Cadbury, Netflix, Endesa, and the Mayo Clinic rounded out the top ten.

All of the top 40 cases are available for purchase from Yale Management Media .

The list had a particular international flavor this year with 19 of the cases featuring organizations located outside the United States. The top 40 featured 27 "raw" online cases and 13 "cooked" .pdf cases. The functional perspectives of the cases spanned the full range of interests at the Yale School of Management, from customers, the workforce, state & society to investors, entrepreneurship, and sourcing and managing funds.

Other year-end data for 2020 showed:

• Consumption of “raw'' online cases by numbers of users and countries remained steady in 2020 as compared to 2019, but over 50 more titles were viewed, a roughly 30 percent increase.
• Just under half of raw case users were from the U.S., up from a third the year before.
• Customers bought 197 titles, 70 more than in 2019.
• A third of the top 40 cases featured women in leadership positions.
• Interest in SOM case studies remained steady with almost 150K page views of the SOM CRDT case directory .
• Close to 80 percent of those who browsed the directory were from outside the U.S., a 20 percent increase over  2019.
• The top 40 cases were supervised by 22 different Yale SOM faculty members, several supervising two cases or more.

SOM CRDT compiled its third annual top 40 list by combining data from publishers, Google Analytics, direct sales, and other measures of interest and adoption.

The complete list of Top 40 cases studies for 2020:

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Best of 2023 – Case Studies in Event Excellence

December 13, 2023

December 13, 2023 – Online

View on demand.

In a rapidly evolving world, we can count on events to innovate, inspire, and impress. What exactly were the event experiences and technologies that left us spellbound in 2023? We’ve delved into the past year to unearth the magic and are excited to share these insights with you.

In our upcoming virtual summit, we profile the events that truly stood out from the rest. These events weren’t just memorable for their creativity but also for their profound impact and the all-around excellence they embodied.

Why Attend?

Get ready to immerse yourself in various case studies, each imparting unique lessons and packing a powerhouse of information. Whether you seek inspiration or try-and-tested strategies, our virtual summit has something for everyone.

Here’s what you can expect:

• Takeaways:  Gain critical insights and learn from the successes (and failures!) of the best events of 2023.
• Networking:  Connect with fellow event professionals from across the globe. Explore trends, forge partnerships, or exchange ideas – the possibilities are endless.
• Inspiration:  From the most incredible experiences to the latest tech innovations, get ready to be inspired.

As we look ahead to 2024, equip yourself with the knowledge and inspiration you’ll need to develop impactful and memorable events.

Don’t miss out on this chance to elevate your event planning skills to new heights. Register now, and let’s create extraordinary event experiences together!

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G2 produces 2X more global events with Asana

Expanding events program.

Events program has grown 2X year over year

Reduced planning time

Cut down event planning time by 80%

40+ hours saved per quarter on event check-in meetings

G2 is a B2B software and services review platform that millions of buyers and vendors rely on around the world. Events are a key channel the marketing team uses to engage these two audiences. Led by Adam Goyette, Vice President of Demand Generation, the events team produces 150+ events every year, from paid review booths for their clients to major conference sponsorships and demand generation dinners to build pipeline for their sales team.

To ensure all of these events go off without a hitch, Adam has a team of four full-time employees, 30+ contractors, and countless cross-functional partners to coordinate logistics, creative production, sales materials, and promotion. To support G2’s growing event needs, Adam knew he had to put processes and tools in place that would allow the team to scale.

As he looked to scale the team, Adam faced some common operational challenges:

Event plans were scattered across spreadsheets, emails, and meeting notes so there was no way to organize and track everything in one place or hold people accountable for tasks and deadlines.

Past event plans and vendor information were siloed in separate tools, making knowledge sharing a struggle when onboarding new teammates.

Event plans and processes weren’t standardized, so the team had to plan from scratch every time, resulting in missed steps and no way to continually optimize their processes.

The team struggled to delegate and assign work to others because they were used to managing every detail themselves. And since processes weren’t documented, it was difficult for cross-functional partners to jump into projects when needed.

Adam realized they needed to develop standard event processes to scale the program successfully. Additionally, their event plans needed to be accessible by everyone so they could coordinate with contractors, cross-functional partners, and vendors.

We’ve created templates for events we do often, which cuts down our planning time by 80%. Now the time we do spend on each event is used to customize it and improve it. ”

Centralizing event work and processes in one view

While the G2 marketing team had tried other work management tools in the past, none of them stuck. Then Ryan Bonnici joined the company as its Chief Marketing Officer and introduced the team to Asana, which he’d used with his teams at previous companies. Compared to other tools, Adam found Asana to be the most intuitive, flexible, and powerful solution for managing different event workflows and collaborating with cross-functional teammates.

As our team expanded, we needed a tool that allowed us to coordinate complex events and provide visibility into how plans were progressing without having to rely on email and meetings. Asana has made it easy to track every task and deadline in one place, which saves us 40+ hours a quarter in meetings. ”

To ensure adoption, the marketing team developed conventions and best practices to create event management processes at G2—all of which are standardized. The team then began planning, assigning, and tracking event work only in Asana. With a centralized system of record, work is no longer scattered across email, spreadsheets, and meetings notes. This ensures that event plans are trackable and accessible to the entire team for easier knowledge sharing and collaboration. Adam also invited contractors into Asana and then to relevant events they were supporting so they could coordinate logistics with the internal team in one place.

Successfully scaling the event program with Asana

Adam’s team has now centralized all of their event plans—vendor contracts, day-of checklists, creative production, and more—in Asana so everyone has visibility, and they’ve also created project templates with detailed workback schedules to reduce planning time. Additionally, the team has integrated Asana with Slack so they can turn messages into tasks—or take action on tasks right from Slack—when they’re on site at events. This helps them keep everything connected and allows them to work seamlessly, whether they’re in the office or on site.

Now that we’re managing events in Asana, we’ve been able to double the number of events we host, which has helped us generate more customer reviews for our vendors and create new sales pipeline for the company. ”

By centralizing and standardizing their event plans in Asana, the team has been able to scale successfully, reduce their planning time by 80%, and produce twice as many events across three continents to generate software reviews, drive sales pipeline, and hit revenue targets. They continue to optimize their event processes based on new learnings, and with ambitious plans to accelerate their growth, they’re ready to manage even more events with the help of Asana.

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Coupa scales to support customers with Asana

Spotify teams drive programs forward with Asana

iCHEF supercharge productivity and collaboration with Asana

Sophos' corporate marketing supports 1,000+ events a year with Asana

Get connected and scale your work

Empower your entire organization to do their best work with Asana.

Discover our Corporate Event Case Studies

Welcome to our captivating collection of corporate event case studies, where our multi-skilled expert team of event planners combine innovative ideas, excellent planning, technical expertise, creativity, and knowledge. Discover the magic as we deliver incredible, stress-free corporate events through seamless execution and unforgettable experiences.

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When a company acquisition becomes a very warm welcome

A futuristic corporate event connecting teams and celebrating success

25th anniversary company conference & celebration

Summer festival to celebrate 30 years of business

A summer party full of fun for 400

Summer festival across London & Europe

Summer Conference & Away Day

A stylish winter wonderland party for 500 in Wiltshire

Heroes and villains – an epic party for 500 in Chippenham

Virtual global company conference

Londons Tower Bridge Party

Celebrating success with a festival-themed party

We work with passion and love what we do, our work will speak for itself, in volumes. Here below are some of the best Event Management Case studies for Corporate Events & Integrated Marketing

CII’s Excon Registration Management 10 editions, 20 years!

CII organises the biggest construction equipment event in South Asia by the name EXCON, in India. CII has successfully completed 10 editions of […]

MSME Industry cluster specific events across 60 towns

In one of the most successful event series, HostIndia Events conceptualized & executed MSME target Industry Cluster Events across 60 towns. These included […]

Summer Collection Launch DM – Sun, Sand, Surf & U

How Product launch Direct Mailer or DM can do wonders as an Invite or as a medium to launch one’s product? Particularly in […]

A Direct Mailer with Formula1 Theme

How & why did a Direct Mailer Marketing Idea with Formula 1 theme evolve?  Here is the backgrounder. It was big news for […]

Launch of Attack the Attack Campaign

Fortis Hospitals appointed HostIndia Events as the event managers for the ideation and execution of their new campaign launch event. The campaign was […]

Elecrama Exhibition Visitor Footfall drive

HostIndia Events supported the prestigious ELCRAMA 2014 event held in Bangalore, India in multiple service spaces. The most significant service that HostIndia provided […]

Medical Conference Registration Management

Indian Orthopaedic Association organises a conference by the name IOACON.  These events are held every year in different locations. IOA appointed HostIndia Events […]

Registration Management at AP AgTech Summit

Govt. of Andhra Pradesh under the leadership of Chief Minister Chandrababu Naidu organised AP AgTech Summit. It was a landmark global Agri Tech […]

Direct Mailer with Security Theme Story

A Special & Premium Direct Mailers Marketing idea for Security theme was conceptualised and delivered to an IT major- Fortune 500 company. This […]

WEConnect Intl’s ThinkBig 2018 Conference for Women-Owned Businesses

HostIndia Events being one of the best women owned business event management companies in India were enthralled to be the Event managers for […]

Mothers’day event for staff nurses, an employee engagement program

In an Employee engagement program, HostIndia Events helped Columbia Asia Hospitals to celebrate the nostalgic Mothers’ day event at their work place. Hospital […]

Dell Participation at Interop Exhibition in Mumbai

DELL wanting to transform from a renowned PC company or Hardware Manufacturer to a Technology Solutions company for Businesses,  this is when Dell […]

Fortis Senior citizen card launch

Fortis Group of Hospitals, Bangalore conceptualised a senior citizens privilege card called Seniors First Card as their marketing initiative. The privilege card would […]

ATP Conference with Vice Chancellors

In one of the Education sector event management support HostIndia Events helped India ATP, The association of test publishers. The future of Higher […]

Contest Management for Dell

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Making the Business Case for Corporate Events

We may be living in a fast-paced digital world where everyone’s lives revolve around communicating through the use of cell phones and other technologies, but new research from MIT shows that most business partners still believe face to face requests are 34 times more effective than those sent by email and that the physical handshake promotes cooperation and influences negotiation outcomes for the better.

In-person events still add a sense of intimacy that allows business executives to connect and have a one-on-one conversation.

In the age of digital marketing, corporate events are still the last opportunity to connect with your target audience face to face and convert a prospective customer into a new client.

Relationship building is what helps B2B brands thrive.

The B2B sales person needs that interpersonal connection to win new business and retain existing customers.

B2B buyers want to buy from people they know and trust and corporate events are an excellent opportunity to establish a rapport.

An Opportunity to Gather Real-time Data and Analytics About Your Target Audience

The ability to gather data in real-time is critical when trying to convince leaders at the top your business event is worth the investment.

Pre-conference data will allow you to identify information about attendees to make sure you’re making strategic decisions to personalize the experience to meet their needs before they arrive on-site.

Lead generation data gathered during the conference is instrumental when measuring the success of sales over time and the Return on Investment (ROI) of your marketing efforts.

You’ll be able to pinpoint where the prospect is in the buying cycle and at what point they converted into a customer.

You’ll also be able to gather instant survey results for reporting about the event from the mobile app , any social media interactions, feedback from vendors and the staff on-site to present to key stakeholders.

A Chance to Build Brand Equity

If you are a consumer brand its essential to build brand equity with your target audience in today’s digital world.

Consumers are interacting with hundreds of brands a day, so it’s crucial that you engage with then offline. Creating an experience for them through event activations is the easiest way to win over a skeptical customer who is curious about your brand but isn’t a brand loyalist.

An Opportunity to Share Thought Leadership Content with an Engaged Audience

They’ve already registered for your event, so they are halfway down the funnel and are interested in getting to know your brand.

Business events are an excellent opportunity to build your brand awareness and connect with an engaged audience. This gives prospective customers and vendors the chance to interact with your brand, meet members of your team, and hear about your expertise in an intimate setting.

Who doesn’t like free publicity?

Business events are also a great opportunity to get free media coverage for your brand. Having a celebrity guest speaker is chance to energizes the attendees and entice the media to attend.

It’s a win your brand because you’ve attracted attendees but also garnered free publicity for the event.

In Conclusion

There are many benefits to event marketing.

This article touched on how event marketing can help build a sales pipeline, increase brand awareness, generate brand equity, and maintain long-lasting relationships so that your business can continue to grow and thrive.

Understanding the benefits of event marketing will make it easier to make a business case for hosting corporate events. Once you know the benefits you’ll able to map your goals and develop a strategic event marketing plan.

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5 Event App Case Studies that Show the Power of Event Tech

Technology is the glue that holds a good event together. 

Whether you’re planning an in-person conference, a virtual summit, or a hybrid event that combines the best of both worlds, the event app you use will have a huge impact on your success. 

If you’ve never used an event app before, you may not understand how transformative it can be. In this article, we’ll show you how EventMobi’s powerful event app helped 5 different organizations build standout events.

Diversified Communications ULC Cuts Costs by $8,000 using an Event App

Read the full case study

It’s easy for expenses to rack up when you’re planning a large-scale event. Often, one of the most costly components of an event is registration— printing badges and staffing a registration table is expensive, but it’s vital to get it right, as the registration experience will set the tone for the entire event. 

Diversified Communications ULC was gearing up to host their annual medical conference , known as Pri-Med Canada. They expected over 3,600 attendees from 200 different healthcare, educational, and pharmaceutical companies. 

With such a large audience, Diversified Communications knew they needed a high-tech event app to manage everything from attendee engagement to scheduling and planning. 

But they also saw a surprise benefit of using an event app: They were able to save $8,000 on printing and shipping costs , thanks to EventMobi’s event registration software . 

Instead of relying on printed badges, the company was able to import their attendees’ information into the event app, even while the app was still being designed in the weeks leading up to Pri-Med Canada. Event registration could then happen onsite; when attendees logged into their app for the first time, they could see all of their information already loaded into the program, including the sessions they’d signed up for. 

It wasn’t just the event planners who loved the event app. With EventMobi’s technology, the company surpassed their event app adoption rate by 155%.

GetWellNetwork Uses an Event App to Build Brand Reputation

Technical difficulties can turn an excellent event into a nightmare—especially if the event is all about technology. 

The GetWellNetwork, which provides cutting-edge technology for healthcare organizations, knew they couldn’t afford to have any big tech issues during their GetConnected Conference, during which they showcase innovations in the healthcare tech space. 

The event organizers were on the lookout for an event app that could be the “brain” of the entire event. They needed a solution that would replace their paper handouts and program schedules, while also boosting attendee engagement and connecting their audience during the event. 

After doing their research, they landed on EventMobi as the best option to achieve their goals. And this decision paid off—literally. They saved tens of thousands of dollars on their event budget, while also hosting their most engaging attendee experience to date. 

On top of that, by using such a diverse and intelligent event app, they solidified their brand image as a leader in the tech space.

Real Property Management Uses Gamification to Enhance Networking

Networking is at the heart of so many events, as was the case when Real Property Management was gearing up to hold their annual national conference. 

They went into the event wanting to break the mould, so they could surprise and delight their attendees, while also encouraging them to build their network inside the franchise community. 

“We needed to create a platform where attendees could communicate with each other better. We didn’t want to just leave it up to chance that they would interact,” said Tim Sedgwick, from Real Property Management. 

In the past, the company had used gamification to encourage networking, but it hadn’t panned out as they’d hoped in terms of ROI. But when they began using EventMobi’s event app, they saw a huge increase in the number of attendees playing the networking game. 

Sedgwick and his team attributed this to the event app’s ability to digify the gamification experience. Rather than relying on game rules printed on paper or announced out loud, they used the event app to give each attendee a four-digit code on their badge, which they could use to participate. People at the event could easily find the rules in the event app, and they could even watch a leaderboard to see who was winning.

Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market? Download The EventMobi Sponsorship Strategy Guide  to get started!

Venture Out Builds Community and Bolsters Communication with an Event App

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When Venture Out plans an event, their top priority is making sure their audience feels welcome from start to finish. This is core to their mission of bringing together members of the LGBTQ+ community who share a passion for technology. 

The team at Venture Out knew strong communication was key to their event, something they’d struggled with in the past. Without an event app, they had to share important information about schedule changes and the location of events out loud—and anyone who wasn’t in the room when such announcements were happening would miss out. 

But with EventMobi’s event app, they were able to send messages and connect with all event attendees, simply by pushing notifications through the platform. 

On top of that, the seamless event registration allowed the event organizers to save time they would otherwise spend trying to keep track of everything. As a result, they could dedicate more of their time to ensure all attendees were enjoying themselves.

Hanapin Marketing Boosts Retention With an Event App

Hanapin Marketing hosts an event for hundreds of marketers every year, and one of their main goals is retention—they want attendees to come to the event year after year. 

In the past, the company had seen a 15% retention rate annually, but with EventMobi’s event app, that figure skyrocketed to 45%. 

Hanapin credits the event app’s many features as the primary reason for this boost to their retention rate. With features like life polling and Q&As, push notifications, and personalized schedules and speaker profiles, they raised the overall quality of their event, which made it easy for attendees to decide to return the following year. 

“The Event App keeps the conference fresh, sleek, and ahead of the competition,” one attendee remarked.  Hanapin also used the Event App to gather feedback through post-event survey questions . With more responses from their attendees, they could easily figure out what worked well at the event, and what should be improved for the next one.

If you want to see the most return on investment with your event, then you need the most up-to-date technology to provide a seamless, enjoyable experience for all attendees. 

A Creative Event Marketing Case Study: How I Stood Out With an App

Published by chantelle on august 22, 2020 august 22, 2020.

A Creative Event Marketing Case Study (or How an App Helped Me Stand Out at a Conference)

On the surface this is a straightforward case study about a creative event marketing idea involving an app that got results in the areas of brand awareness, relationship building, and even an actual deal. 

But it’s also about the process.

• Getting buy-in for creative marketing ideas
• The challenges in getting the event marketing campaign teed up
• How you can put the (limited) resources you already have to good use 
• Thinking through creation of an effective, memorable marketing campaign
• Measuring success of your marketing

Our Story Begins…

The year is 2016. 

It’s a much simpler time, before much of the globe had ever even worn a surgical face mask among polite company. 

I was managing marketing strategy for a hospitality technology company. It offered a SaaS platform for hotels to provide digital and mobile services as part of a better, more modern guest experience. 

Every year there was one season in particular we all looked forward to and dreaded at the same time.

Tradeshow season.

Mandatory attendance at the self-proclaimed largest hospitality technology conference in the world.

In our industry, you had to be there in order to maintain your relevance.

And, as the company’s marketing lead, every year I stressed over rallying the entire company and project managing all the details of our participation. 

It wasn’t my first time, but 2016 would be my last time attending with the company (a fact I didn’t know at the time).  

In the Room Where It Happened

Every year I had the same discussion with the executives at our strategy meetings. 

How can we make a (cost-effective) splash?  

Can we stand out in a sea of booths and companies crowing about being the first or best to do this or that? How can we get the best bang for our buck?

I remember often finding myself standing at a dry erase board and jotting down whatever ideas the team blurted out. 

We’d actually tried quite an impressive variety of event marketing stunts in the past several years since we’d made our debut. 

• The “Silver Men” who were paid actors covered in silver spray paint providing photo opps and drawing traffic to our neck of the woods. 
• A magician who put on quite a display of tricks. 
• Lots of tchotchkes. 

It was a delicate balance because you didn’t want to spend a ridiculous amount on event marketing. 

Tracking the ROI of a tradeshow booth and the related investments into event marketing is a difficult venture. 

For most industry events, the attendees are largely going to be the same group. Many are already customers. Many others are already in conversation with your sales team. If you have a long sales cycle, as we did, you often weren’t going to have anyone walk into the booth and want to sign a contract on spot, especially when there were multiple layers of decision makers to involve. 

But this year I had an idea.

The Idea, the Pitch, the Pushback

“What if we did an event marketing app? Like an app for attendees that let them try out some of the features we offer through our actual customer apps.”

There were a few groans in response. 

A one-time-use app?  

Apps were (and are) a dime a dozen. 

The app stores for both iOS, Android and other mobile platforms are infamously bloated. You’re competing with every other brand, not to mention games and a wide assortment of the millions of other apps. 

“Nearly 1 in 4 people abandon mobile apps after only one use,” warned a TechCrunch article from 2016.

But too many times the response to “Let’s try this” is “But there are already so many others doing it.” 

There are a ton of other apps, as is the case with anything else in marketing, including webinars, white papers, e-books, etc. It’s certainly a competitive landscape for any marketing content. 

To me, that just means you need to be strategic and focus on delivering major value with high-quality, consistent content.

And that’s about the gist of what I said to the team after the groans.

It wasn’t an easy push.

Every department already had a full plate, but delivering on the creative event marketing idea was going to take teamwork. 

So I had to stick by the mentality of “work smarter, not harder.” 

I also had to get resourceful and take on more of the lift myself if I wanted to get things done with a very limited (next to zero) budget. 

The Essentials of a Successful Creative Event Marketing Campaign

Here are some of the elements that were crucial to the success of this event marketing campaign (and the app):

1. Cross-Functional Support

The marketing team (we were a small team of about 4) would take on the brunt of the work. I would head up strategy and lean on our CX team on execution and project management. 

As an aside, we had an amazing CX team. The Director of CX was so supportive, even if her team was already slammed with projects. I’ll always remember something she said. “Each of us in the company aren’t just serving our external customers. We’re also here to serve and support each other. We should think of our teammates as customers, too.”

I mention this to say:

Successful Marketing isn’t done in a silo. 

Being able to successfully collaborate with other teams and rely on the wealth of knowledge they offer in other areas is so crucial to making a campaign more impactful.

Can’t tell you how much I appreciated being able to rely on our Product & Development team to help me build out the shell of the app and submit to the App Store/Google Play store for approval. And the CX team for content management support. And my own Marketing team for tons of brainstorming sessions and extra work to meet deadlines.

2. Transparency Across the Organization

Great marketing ideas often start with marketing the idea itself. 

Scratch that, almost all great ideas start with marketing the idea itself.

If you can’t get people on board with your mission, especially the people making decisions and allocating budget, you’re going to have a much more uphill battle.

In this case, I was starting at a disadvantage because the rest of the team was wary about what would be required of them and the eventual ROI. 

Getting everyone else on board meant first sharing the plan in a very open and detailed way, and then taking in some of their feedback to let them feel like they were also a part of things. 

It was also important to share photos and reviews from the actual event and end users of the app since not everyone in the company got to attend and interact directly with the users.

3. Project Management Outline and Checklist

A lot of marketers are very good at coming up with brilliant ideas, but not so great at mapping out the execution in a detailed manner. 

With so many people in the company involved in creating the app, I had to create a very thorough outline of responsibilities and timeline for deliverables. That allowed each member of the team to review and commit to their portion of the work. 

That’s not to say the project management outline was in black and white.

There had to be room for a lot of flexibility where possible. And not going to lie, I had to do a lot of reminding and following up. That’s par for the course when you’re leading the completion of a marketing campaign or project. 

4. A Lot of Creativity and Ingenuity

The main point of building out the app was to showcase some creative event marketing that would get attention. 

I had a former boss tell me to brainstorm like I have all the money and resources in the world. That way there’s nothing dampening my creative spirit. The ideas flow more freely when you aren’t thinking to yourself, “Oh, better not get too creative. That’ll never happen.”

When you’ve fallen in love with an idea, you can start stretching your brain to get resourceful.

In this case that’s what I did. 

The original inspiration for the app came from something I saw another company do at CES. 

They developed an app for show attendees that (a) showcased some of the things the company’s products were capable of, and (b) served as a way of developing brand recognition and building relationships with attendees in the brand’s ICP.

Finding inspiration from others and figuring out how to translate brilliant marketing campaigns for your own company’s benefits gives you a leg up because you can learn from others and spin things to fit your own needs/style.

Reviewing the Event Marketing App Itself

Now let’s review some of the features of the actual event marketing app and what made it successful. 

1. To help bring in a marketing budget, I offered real estate within the app to our partners and other companies that were attending the trade show. These companies could add their branding into the app for a fee. This included push notifications from those companies sent via the app about announcements they wanted to make to show attendees.

2. To get people to download the app, I knew there needed to be a compelling answer to WIIFM (what’s in it for me?). So I developed messaging around answering this question. I also focused on this question when deciding what content and features to include.

Some of the content included in the event app:

• Map of the convention center floor so people knew how to get around and where different booths were. 
• Flight schedule at the local airport where app users could look up their flight information
• List of local attractions, shopping centers, and restaurants
• Schedule of things my company had planned to do in the booth
• Schedule of social events and parties affiliated with the conference or other exhibitors

3. People at a conference might not have time to do much sightseeing after being at a conference all day, plus the evening social events.

But one thing I knew they would need to do was eat. With that in mind, I cold called almost every restaurant owner/manager around the convention center where the conference would take place. I told them in exchange for offering a discount of some sort to app users, I’d put their business in the app, where they would be seen by the thousands of attendees. And I was able to get 3 or 4 different restaurants to agree.

4. A lot of exhibitors will offer a giveaway. I wanted to not only have a great giveaway, but also find a way to incorporate that into the app. 

We ended up giving away a GoPro and a tablet, but to register to win, you had to submit through the app itself. 

This turned out to be one of the better ideas because it not only incentivized downloading the app, it also gave us some visibility into who actually did download. Several notable industry executives and decision-makers actually appeared among the names of those who registered to win.

Measuring Success of Creative Event Marketing

When examining the full costs and everything put into the event and the app, the number was pretty incredible. It’s amazing how fast costs add up, although the bulk of expenditures around a trade show or event are going to be related to the logistical pieces. 

Travel and operations. All the charges incurred through the convention center expenses, like booth WiFi, clean up, shipping and storage, etc. 

Yup, even a waste basket for the booth is going to cost you.

But when you don’t have contracts signed at the actual event, drawing a direct line from revenue to the event marketing efforts can be tough. 

Tallying up all the foot traffic through the booth is usually a primary metric that’s discussed to help measure reach and awareness. It doesn’t necessarily paint a good picture of the event ROI, though, because plenty of people go through a booth and aren’t a prospective buyer. They  just want a branded pen or to drop their business card in a fish bowl for a raffle.  

A certain degree of measuring success of event marketing is intuitive.  

Listening to customer and prospect conversations and how many times your event presence or marketing efforts are mentioned. This includes monitoring social media buzz. 

It was a conversation that revealed how successful the event marketing app we built was.

A few months down the line, the CEO pulled me aside to give me an update.

Apparently a decision maker from a large hospitality brand used the app and liked it so much, they reached out to ask us to create a re-branded version with many of the same features for another conference they would be hosting.

How’s that for a direct measure of ROI?

For more creative event marketing ideas and case studies, add me on LinkedIn or tweet me!

You can also sign up for my newsletter and get my content (plus other insight) delivered to you weekly.

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Launched in 2016, Proximie was a platform that enabled clinicians, proctors, and medical device company personnel to be virtually present in operating rooms, where they would use mixed reality and digital audio and visual tools to communicate with, mentor, assist, and observe those performing medical procedures. The goal was to improve patient outcomes. The company had grown quickly, and its technology had been used in tens of thousands of procedures in more than 50 countries and 500 hospitals. It had raised close to $50 million in equity financing and was now entering strategic partnerships to broaden its reach. Nadine Hachach-Haram, founder and CEO of Proximie, aspired for Proximie to become a platform that powered every operating room in the world, but she had to carefully consider the company’s partnership and data strategies in order to scale. What approach would position the company best for the next stage of growth? Harvard Business School associate professor Ariel Stern discusses creating value in health care through a digital transformation of operating rooms in her case, “Proximie: Using XR Technology to Create Borderless Operating Rooms.”

• 28 Aug 2023

The Clock Is Ticking: 3 Ways to Manage Your Time Better

Life is short. Are you using your time wisely? Leslie Perlow, Arthur Brooks, and DJ DiDonna offer time management advice to help you work smarter and live happier.

• 15 Aug 2023

Ryan Serhant: How to Manage Your Time for Happiness

Real estate entrepreneur, television star, husband, and father Ryan Serhant is incredibly busy and successful. He starts his days at 4:00 am and often doesn’t end them until 11:00 pm. But, it wasn’t always like that. In 2020, just a few months after the US began to shut down in order to prevent the spread of the Covid-19 virus, Serhant had time to reflect on his career as a real estate broker in New York City, wondering if the period of selling real estate at record highs was over. He considered whether he should stay at his current real estate brokerage or launch his own brokerage during a pandemic? Each option had very different implications for his time and flexibility. Professor Ashley Whillans and her co-author Hawken Lord (MBA 2023) discuss Serhant’s time management techniques and consider the lessons we can all learn about making time our most valuable commodity in the case, “Ryan Serhant: Time Management for Repeatable Success.”

• 08 Aug 2023

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

"People analytics"—using employee data to make management decisions—could soon transform the workplace and hiring, but implementation will be critical, says Jeffrey Polzer. After all, do managers really need to know about employees' every keystroke?

• 01 Aug 2023

Can Business Transform Primary Health Care Across Africa?

mPharma, headquartered in Ghana, is trying to create the largest pan-African health care company. Their mission is to provide primary care and a reliable and fairly priced supply of drugs in the nine African countries where they operate. Co-founder and CEO Gregory Rockson needs to decide which component of strategy to prioritize in the next three years. His options include launching a telemedicine program, expanding his pharmacies across the continent, and creating a new payment program to cover the cost of common medications. Rockson cares deeply about health equity, but his venture capital-financed company also must be profitable. Which option should he focus on expanding? Harvard Business School Professor Regina Herzlinger and case protagonist Gregory Rockson discuss the important role business plays in improving health care in the case, “mPharma: Scaling Access to Affordable Primary Care in Africa.”

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Blog Graphic Design 15+ Professional Case Study Examples [Design Tips + Templates]

15+ Professional Case Study Examples [Design Tips + Templates]

Written by: Alice Corner Jan 12, 2023

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

• What is a Case Study?

Business Case Study Examples

Simple case study examples.

• Marketing Case Study Examples

Sales Case Study Examples

• Case Study FAQs

What is a case study?

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

Marketing Case Study Template

A marketing case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A marketing case study typically includes:

• Company background and history
• The challenge
• How you helped
• Specific actions taken
• Visuals or Data
• Client testimonials

Here’s an example of a marketing case study template:

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately. 

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn  how to choose fonts  effectively with our Venngage guide and once you’ve done that.

Upload your fonts and  brand colors  to Venngage using the  My Brand Kit  tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study. 

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Marketing case study examples

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the  accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design. 

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing  because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Case Study Examples Summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case Study FAQ

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers , business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study  from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

• Why do you use our tool or service?
• How often do you use our tool or service?
• What does the process of using our product look like to you?
• If our product didn’t exist, what would you be doing instead?
• What is the number one benefit you’ve found from using our tool?

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Event Management

Must-have platform features for unified events management.

5 Jun 2024 | Heather Pryor | 3 minutes

The events channel is much less likely than other marketing channels to have its own platform. Instead, organizations often purchase two or more solutions to deliver all of their events. 

Combining the management of all events into a single event management platform offers several advantages and allows organizations to consolidate their event tech spend. But it’s important to make sure the chosen platform can meet all requirements for virtual and in-person events of all sizes and in all different formats. 

When evaluating all-in-one event platforms, first consider compatibility with your other marketing and sales technologies. For example, does the platform meet your organization’s security standards? Can it be repurposed for different types of events? How will your event data be integrated into the customer journey? 

Reports evaluating the event tech landscape, such as the recent Gartner® Magic Quadrant™ for Event Technology Platforms , can help organizations find a platform suitable for all use cases. These reports cover platform capabilities, customer feedback, company details, and other important facets. 

Having delivered thousands of events over the years, we’ve also distilled the most important platform features to keep in mind during your research: 

1. Flexibility

A true all-in-one solution should be flexible enough to deliver virtual, in-person, and hybrid events. Does the platform have streaming capabilities and on-site technologies? Does it come with a mobile app? Does it leverage rules-based automation to guide attendees to the right experience?  

2. Reusable Components 

There’s no sense in purchasing an all-in-one platform if it requires duplicating work for each event. Look for a platform that enables you to copy registration, branding, emails, and more from one event to the next. Event templates can save your team hundreds of hours of work.  

3. Universal Reporting 

A critical component of unified event management is consistent reporting. An all-in-one platform should include multi-event and single-event reporting for identifying trends and areas of opportunity. Industry benchmarks for events similar to your own in size and format also provide guidance. Look for a platform vendor that offers a range of reporting options and benchmarks to support goal-setting.  

4. Single Integration Point for Marketing and Sales Tech

Multiple integration points with the marketing and sales tech stack can impair the ability to compare data from event to event. Instead, a single integration point with popular platforms from leaders like Salesforce and Adobe provides a cross-functional view of customer engagement over time. Each team can drive more business through events. 

5. Top-Notch Security 

Finally, because all-in-one platforms capture so much information about attendees, they require the highest standards of security . Finding a platform with industry-standard certifications and other security features keeps everyone safe, shielding you from potential lawsuits, fees, and other consequences. 

6. Dedicated Support

Finally, the event platform provider should have the bandwidth and expertise to support your complete event portfolio. A partner with proven implementation processes, complete training, and a team to assist as needed will help your events succeed and increase your team’s efficiency.  

Request a demo to learn how RainFocus unified event management.

• COMMUNITY & EVENTS

Anti-Cruelty's BARK event returns to the lakefront celebrating 30 years

Chicago's biggest and best dog party is back!

CHICAGO (WLS) -- Chicago's biggest and best dog party in town, BARK! Dogs are leading their humans to Anti-Cruelty's BARK event on Saturday, June 8, 2024. Our friends from ABC7 are back for the 30th year, with the event being emceed by Hosea Sanders! Rain or shine, thousands of animal-lovers and their dogs will spend a fun morning raising funds and awareness for Anti-Cruelty, Chicago's oldest and most comprehensive animal welfare organization. This is the 30th year for BARK, making this the oldest and largest dog party in Chicago!

This year's event is dedicated to all of the rescue dogs who may not know their birthday- come celebrate at BARK's 30th birthday party which will serve as the official birthday party for all shelter animals.

In honor of her daughter, Officer Ella French, Elizabeth French will be committing a $25,000 fundraising match. Officer Ella French, a huge animal advocate, fell in the line of duty and had 2022's BARK dedicated to her memory.

Registration is open for BARK which includes an optional two mile walk along Chicago's scenic lakefront path starting at 9:00 a.m. The paw-ty continues until 2:00 p.m. with activities including an agility course, professional demonstrations, costume contests, music, crafts, and other family-friendly activities. A variety of free food and beverages will be offered to attendees (four-legged friends included), as well as a complimentary cold beer for attendees 21+. Attendees are encouraged to get social and share their best BARK pup pics using #BARK2024.

There are two ways to participate:

1. Fundraisers - commit to raising at least $75 and more and receive a BARKpack full of goodies, free admission, milestone rewards, and a chance to enjoy our new VIP (Very Important Pupper) area! Fundraisers also receive a t-shirt and complimentary food and drink.

2. Guests - purchase a $50 ticket to attend the event and enjoy the walk and festival! Guests also receive a t-shirt and food and drinks.

Register at anticruelty.org/bark !

Pets attending the event with their owners are required to have updated vaccinations. Dogs must be on a static leash; retractable leashes are not allowed at the event.

This year's Grand sponsor is VCA. Other sponsors include: Hill's Pet Nutrition, Dr. Sheldon and Paulette Rubin, Sandy and Jerry Manne, Rakuten Advertising, MetLife Pet Insurance, Tito's Vodka, Oil Dri, Tucker Pup's Pet Resort, Planet Paws, Elanco, Steve | Kristine | Max | Hannah | Stella | Gracie Shanker, West Loop Veterinary Care. ABC7 is the media sponsor.

About Anti-Cruelty

Founded in 1899, Anti-Cruelty is Chicago's oldest and largest, private, open-admission, unlimited stay animal welfare organization. With a mission of building a healthy and happy community where pets and people thrive together, its comprehensive programs and services help over 20,000 animals and humans every year through adoption, charity veterinary clinic, low or no-cost spay/neuter clinic, cruelty investigations and rescue, humane education & community outreach, a free behavior helpline, Pop-up Pet Food Pantry program, S.A.F.E. program (short-term accommodations for emergencies), the Bruckner Rehabilitation & Treatment Center, the Virginia Butts Berger Cat Clinic and the Dog Rehabilitation Center. For more information, visit anticruelty.org.

Related Topics

• MUSEUM CAMPUS
• BARK IN THE PARK

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