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• What is an MBA Capstone Project?

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An MBA capstone project is the final step in many MBA programs. It’s here that MBA students put all that they’ve learned into practice by analyzing a meaningful and strategic business question. Often, this involves hands-on work within an existing company, but not always: MBA capstone projects can take the form of startup business plans and business simulations, too.

No matter their format or focus, each capstone project will likely be the most intensive and rewarding feature of an MBA candidate’s journey.

A capstone project is not the same as a thesis project, although they do share some qualities. Thesis projects are focused on theory and research and are based on the situations one would face in academia. Often taking the form of a large research paper, thesis projects can last the entire final year of an academic program, and some students may even begin before that, with the ultimate goal of contributing new knowledge to the canon of business research.

MBA capstone projects, by contrast, are more practical and similar to situations one would face in the business world. Here, students work in teams to answer strategic business questions. MBA capstones are hands-on immersions with real-world consequences, and they can have a major impact on an MBA graduate’s program experience and career.

Read on to see some examples of MBA capstone projects and get a walkthrough of the general process.

Stages of an MBA Capstone Project

Most MBA capstone projects occur during a program’s final year and can last anywhere from four weeks to a full semester. They often include some form of instruction (whether through prerequisite courses or scheduled advising) and practical application.

While MBA capstone programs will vary in format from program to program, they generally include the following stages:

• Topic Selection
• Preliminary Research
• Project Execution
• Written Report
• Final Presentation

It’s not necessarily over after the final presentation, either: some capstone projects carry over beyond the MBA program, leading to successful startup businesses, offers of employment, or investment opportunities.

Choosing a Capstone Topic

Many MBA programs provide some structured options for choosing a capstone topic. This can mean students are allowed to select from a list of possible partnership opportunities; it can also mean that faculty advisors will work with students to find a topic that meets the student’s strengths, weaknesses, and goals. But in other programs, MBA students are more free to choose their topic and their partner organization.

In their capstone project, MBA students should select a topic where they can answer a meaningful and strategic business question: one that’s complex enough to warrant significant time and energy, but also realistic enough to be achievable. These are not theoretical questions; each is tailored to a specific real-world business.

Some examples of MBA capstone topics include:

• What are the short-term outcomes of a mutual fund’s impact-investing initiative?
• How do multinational companies’ diversity and inclusion efforts adapt to non-Western office environments?
• What is the market feasibility of a startup’s application in target demographics?
• How can a recently downsized organization recover employee morale while balancing the budget?

The capstone topic must be specifically relevant to the partner company or organization. To this end, MBA students should heavily research the company’s strengths, weaknesses, and objectives before selecting their topic.

Similarly, MBA students should also turn that lens on themselves: what problems do they want to explore in their business careers, what causes do they find interesting, and how can their unique skill set be best put to use?

How an MBA Capstone is Graded

Some programs provide MBA candidates with a rubric for how their capstone will be graded, while others do not. Most capstones are graded through their ability to demonstrate key business skills (theoretical, practical, applied, and reflective) across functional areas (finance, human resources, marketing, and operations).

The final presentation is also a factor, as this is where the candidate demonstrates what they learned, or didn’t, through the course of the capstone.

An MBA candidate will rarely fail their capstone project. After all, they’ve made it through practically an entire MBA program up until then. Even if the project is a failure from a business point of view, an MBA candidate will likely still be able to effectively analyze where and why the project failed, and what lessons can be learned from that failure going forward.

Examples of MBA Capstone Projects

Ucla anderson school of management capstone project.

The MBA program at UCLA Anderson School of Management offers three capstone options: the Global Access Program (GAP), the Business Creation Project (BCP), and Anderson Student Asset Management (ASAM).

In the GAP, students partner with high-growth global companies in a market-entry consulting project. Working in five- to six-person teams, students bid on partnership opportunities, perform five to six months of research, then travel internationally to the partner organization. Combining interviews, meetings, and research, the students develop effective strategic business plans to advance the organization’s growth and present it to the organization’s executives, potential investors, and industry professionals.

Along the way, students are advised by faculty members who have directed, invested in, and provided consulting services to leading companies worldwide. In the last 20 years, over 3,000 students have completed the GAP, impacting 738 companies across 23 countries.

For students with an entrepreneurship focus, the BCP offers them the chance to launch a company. Students will work in teams across two academic quarters after taking two prerequisite courses to prepare their business plans. Through extensive research, development, and implementation, students will put strategies for every aspect of their business into practice. In three years, the BCO has had 47 teams and launched 24 companies.

The ASAM program is for current and aspiring quants who want experience as successful long-term portfolio managers. Guided by a faculty advisor and oversight committee, students in the ASAM program will select an optimal mix of equity, fixed income, and cash investments. Each four-member team manages approximately $200,000. Students will rotate work roles between that of an executive board member, strategy lead, risk manager, and programmer.

Carnegie Mellon University Tepper School of Business Capstone Project

The MBA program at Carnegie Mellon University Tepper School of Business offers students two different forms of capstone program: Strategic Management of the Enterprise and Management Game.

The Strategic Management of the Enterprise capstone is an experiential learning course where students are matched with one of several consulting projects to solve business problems partner companies face. This is a more traditional capstone program, focused on the practical application of business skills learned through the MBA curriculum. Past clients have included Walmart, P&G, and Ameriprise.

Tepper’s Management Game capstone is an applied management experience. Student teams run a computer-simulated multinational manufacturing company for three years, acting as its executive committee. Taking place at the end of the MBA program’s curriculum, the Management Game capstone focuses on the unstructured nature of business problems and prods students to use all the functional skills they’ve learned so far. External-facing exercises include interaction with industry partners and are related to each student’s career choices.

Uniquely, the Management Game capstone is graded by external professionals on the merit of the results students deliver; students can receive direct feedback from corporate partners throughout the process.

University of Dallas Satish & Yasmin Gupta College of Business Capstone Consulting Experience

The capstone consulting experience in the MBA program at the University of Dallas allows students to solve a strategic problem an organization faces. Since it was launched in 1973 as one of the first student consulting and research programs in the U.S., this capstone consulting experience has prepared graduates to consult with business leaders. MBA students in this capstone consulting experience have completed over 900 projects for over 500 companies including Fortune 1000 firms, entrepreneurial ventures, and nonprofit organizations.

Under the guidance of faculty members, students participate on a team assigned to work with a real organization on a 12-week comprehensive project. Every team will work together to provide actionable recommendations, including a proposal, industry/market research, a presentation, and recommendations in the form of a report.

Matt Zbrog is a writer and researcher from Southern California. Since 2018, he’s written extensively about how new and aspiring business school students can best plan their education and careers. In the Two Views series, he conducts detailed interviews with recent business school alumni, with a particular focus on the choice between in-person, online, and hybrid learning models. His Femme-BA series highlights business schools that not only excel academically but also take unique and robust steps to support a diverse and inclusive learning environment for women.

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Top 100 MBA Project Topics [Updated 2024]

Are you an MBA student looking to make your mark with an impactful project? Choosing the right MBA project topic can be the key to unlocking doors to career success. Whether you’re focusing on finance, marketing, human resources, operations, or entrepreneurship, there’s a wealth of possibilities to explore. In this blog, we’ll dive into some compelling MBA project topics across these areas, helping you find inspiration for your next big endeavor.

How to Choose the Right MBA Project Topics

Table of Contents

Now that we’ve explored some exciting project topics, how do you choose the one that’s right for you? Here are some tips:

• Consider Your Interests and Career Goals: Choose a topic that aligns with your passions and future career aspirations.
• Evaluate Feasibility and Data Availability: Ensure you have access to the necessary data and resources to complete your project successfully.
• Consult with Faculty or Industry Professionals: Seek guidance from your professors or industry experts to refine your topic and approach.
• Importance of Originality: Aim for a topic that contributes new insights or approaches to the field, showcasing your creativity and analytical skills.

Top 100 MBA Project Topics: Category Wise

• Financial Analysis of XYZ Company: Conduct an in-depth analysis of the financial performance, ratios, and trends of a specific company.
• Investment Strategies in Emerging Markets: Explore the opportunities and risks associated with investing in emerging markets, providing insights for investors.
• Analyzing the Impact of Interest Rate Changes on Investment Portfolios: Investigate how fluctuations in interest rates affect investment portfolios, offering strategies for risk management.
• Financial Risk Management in the Banking Sector: Study the methods and practices used by banks to manage financial risks, with a focus on risk mitigation strategies.
• Evaluating Capital Budgeting Techniques in Manufacturing Industry: Compare and evaluate different capital budgeting techniques used by manufacturing firms to make investment decisions.
• Mergers and Acquisitions: A Comparative Study: Compare the impact and outcomes of different mergers and acquisitions in various industries, analyzing their success factors.
• IPO Valuation and Investment Strategies: Explore the valuation methods of Initial Public Offerings (IPOs) and develop investment strategies for IPO investors.
• Impact of Corporate Governance on Firm Performance: Analyze how corporate governance practices influence the performance and value of companies.
• Behavioral Finance: Understanding Investor Behavior: Study the psychological factors influencing investor decisions and their impact on financial markets.
• Analysis of Credit Risk Management in Banks: Investigate the credit risk management practices of banks, focusing on loan portfolio analysis and risk mitigation techniques.
• Consumer Behavior Analysis in E-commerce: Examine the behavior patterns and preferences of online consumers in the e-commerce sector.
• Social Media Marketing Strategies for Small Businesses: Develop effective social media marketing strategies tailored for small businesses to enhance their online presence.
• Brand Loyalty: Factors Influencing Customer Retention: Identify and analyze the factors that contribute to brand loyalty and customer retention in various industries.
• Impact of Celebrity Endorsements on Consumer Buying Behavior: Investigate how celebrity endorsements influence consumer perceptions and purchasing decisions.
• Online vs. Offline Retail: Consumer Preferences and Trends: Compare the preferences and trends of consumers in online and offline retail environments, identifying key differences.
• Market Entry Strategies for International Markets: Develop market entry strategies for businesses looking to expand into international markets, considering cultural and regulatory factors.
• Digital Marketing Trends: A Comparative Analysis: Analyze the latest trends in digital marketing channels and their effectiveness in reaching target audiences.
• Customer Satisfaction and Service Quality in Hospitality Industry: Evaluate the relationship between customer satisfaction, service quality, and loyalty in the hospitality sector.
• Product Placement Effectiveness in Films and TV Shows: Study the effectiveness of product placement as a marketing strategy in films and television shows, measuring brand recall and impact.
• Green Marketing: Sustainable Practices and Consumer Perception: Investigate consumer perceptions and behaviors towards green products and sustainable marketing practices.

Human Resources

• Employee Engagement Strategies for Remote Teams: Develop effective strategies to enhance employee engagement and motivation in remote work settings.
• Diversity and Inclusion Initiatives in Multinational Corporations: Analyze diversity and inclusion programs in multinational companies, assessing their impact on organizational culture and performance.
• Talent Management Practices in the IT Industry: Study talent management strategies and practices in the Information Technology sector, focusing on recruitment and retention.
• Performance Appraisal Systems: A Comparative Study: Compare different performance appraisal systems used by organizations and their impact on employee performance and satisfaction.
• Work-Life Balance Programs and Employee Wellbeing: Evaluate the effectiveness of work-life balance programs in improving employee wellbeing and productivity.
• Leadership Styles and Organizational Culture: Analyze how different leadership styles contribute to shaping organizational culture and employee engagement.
• Training and Development Programs: Impact on Employee Performance: Investigate the effectiveness of training and development programs in enhancing employee skills and performance.
• Workplace Stress Management Strategies: Develop strategies to manage workplace stress and promote employee mental health and wellbeing.
• Employee Retention Strategies in High-Tech Industries: Identify and analyze effective strategies for retaining talent in high-tech industries with high turnover rates.
• Gender Pay Gap Analysis and Equal Pay Policies: Study the gender pay gap in various industries and evaluate the effectiveness of equal pay policies in reducing disparities.

Operations Management

• Supply Chain Optimization in Manufacturing Sector: Optimize supply chain processes and logistics in the manufacturing industry to reduce costs and improve efficiency.
• Lean Management Implementation in Service Sector: Implement Lean management principles in service-oriented organizations to eliminate waste and improve operational efficiency.
• Inventory Management Strategies for Retail Chains: Develop inventory management strategies to minimize stockouts and excess inventory in retail chains.
• Six Sigma Implementation in Healthcare: Quality Improvement: Implement Six Sigma methodologies in healthcare organizations to improve quality of care and patient outcomes.
• Logistics and Distribution Network Optimization: Optimize logistics and distribution networks to improve delivery times and reduce transportation costs.
• Operations Planning and Control in the Food Industry: Develop efficient operations planning and control strategies for food processing and distribution companies.
• Total Quality Management (TQM) Practices: Case Studies: Study successful case studies of Total Quality Management implementation in various industries.
• Process Automation and Robotics in Manufacturing: Explore the use of automation and robotics in manufacturing processes to improve productivity and efficiency.
• Service Quality Measurement and Improvement in Hospitality: Develop tools and techniques to measure and improve service quality in the hospitality industry.
• Green Operations: Sustainability Practices in Manufacturing: Implement sustainable and eco-friendly practices in manufacturing operations to reduce environmental impact.

Entrepreneurship

• Feasibility Study for a Tech Startup: Conduct a feasibility study for a tech startup, analyzing market demand, competition, and financial projections.
• Business Plan Development for a Social Enterprise: Develop a comprehensive business plan for a social enterprise focusing on social impact and sustainability.
• Crowdfunding as a Financing Option for Startups: Explore the use of crowdfunding platforms as a viable financing option for early-stage startups.
• Franchise Business Model: Analysis and Case Studies: Analyze the franchise business model and study successful case studies of franchise operations.
• E-commerce Market Entry Strategy for Small Businesses: Develop an e-commerce market entry strategy for small businesses to expand their online presence.
• Innovation Management in Startups: Best Practices: Study best practices for managing innovation and creativity in startup environments.
• Angel Investing: Strategies and Risk Management: Explore angel investing strategies and risk management practices for investors in early-stage startups.
• Entrepreneurial Leadership: Traits and Success Factors: Analyze the traits and characteristics of successful entrepreneurial leaders in various industries.
• International Expansion Strategies for SMEs: Develop strategies for small and medium-sized enterprises (SMEs) to expand into international markets.
• Business Model Innovation: Disruptive Strategies: Explore disruptive business model innovation strategies used by successful startups to gain a competitive edge.

General Management

• Change Management Strategies in Organizations: Develop change management strategies to facilitate organizational transitions and transformations.
• Corporate Social Responsibility (CSR) Programs: Impact Assessment: Evaluate the impact of CSR programs on brand reputation and stakeholder perceptions.
• Strategic Alliances and Joint Ventures: Case Studies: Study successful case studies of strategic alliances and joint ventures in various industries.
• Crisis Management and Communication Strategies: Develop crisis management plans and effective communication strategies for organizations facing crises.
• Market Research and Analysis for New Product Launch: Conduct market research and analysis to guide the launch of a new product or service.
• Project Management Best Practices: Implementation: Study and implement project management best practices for successful project execution.
• Knowledge Management Systems: Implementation and Benefits: Implement knowledge management systems in organizations to capture and share valuable knowledge.
• Business Process Reengineering (BPR) for Organizational Efficiency: Redesign and optimize business processes using Business Process Reengineering methodologies.
• Strategic HR Planning for Organizational Growth: Develop strategic HR plans to align human resources with organizational goals and growth objectives.
• Technology Adoption and Integration Strategies: Develop strategies for the adoption and integration of new technologies to drive business growth.

International Business

• Global Market Entry Strategies for Multinational Corporations: Develop market entry strategies for multinational corporations expanding into new global markets.
• Cultural Intelligence in International Business Negotiations: Study the role of cultural intelligence in successful international business negotiations.
• International Trade Policies and Impact on Global Business: Analyze international trade policies and their implications for global businesses.
• Cross-Cultural Leadership: Challenges and Strategies: Explore challenges and strategies for effective cross-cultural leadership in multinational organizations.
• Export Marketing Strategies for Small and Medium Enterprises (SMEs): Develop export marketing strategies for SMEs looking to enter international markets.
• Global Supply Chain Management: Best Practices: Study best practices in global supply chain management to optimize international operations.
• Foreign Direct Investment (FDI) Trends and Analysis: Analyze trends in Foreign Direct Investment and their impact on global economies.
• Political Risk Analysis for International Business: Assess political risks and their impact on international business operations and investments.
• Global Branding and Positioning Strategies: Develop global branding and positioning strategies for products and services in diverse markets.
• International Business Negotiation Strategies: Study negotiation strategies and tactics for successful international business deals.

Information Technology Management

• Cybersecurity Threats and Risk Management: Analyze cybersecurity threats and develop risk management strategies for organizations.
• Big Data Analytics for Business Intelligence: Implement Big Data analytics to derive business insights and improve decision-making.
• Cloud Computing Adoption: Challenges and Opportunities: Study the challenges and opportunities of adopting cloud computing in organizations.
• Digital Transformation Strategies for Traditional Businesses: Develop strategies for traditional businesses to undergo digital transformation.
• Blockchain Technology Applications in Supply Chain: Explore the applications of blockchain technology in optimizing supply chain processes.
• AI and Machine Learning for Predictive Analytics: Implement AI and machine learning algorithms for predictive analytics in business.
• IT Governance and Compliance Frameworks: Develop IT governance frameworks to ensure compliance and data security.
• Mobile App Development for Business Solutions: Design and develop mobile applications to address business challenges and enhance customer experience.
• IT Infrastructure Optimization and Cost Reduction: Optimize IT infrastructure to reduce costs and improve efficiency in organizations.
• ERP Implementation and Business Process Integration: Implement Enterprise Resource Planning systems for seamless business process integration.

Healthcare Management

• Healthcare Quality Improvement Initiatives: Develop quality improvement initiatives to enhance patient care and safety in healthcare settings.
• Healthcare Innovation: Telemedicine and Remote Monitoring: Explore the use of telemedicine and remote monitoring technologies to improve healthcare delivery.
• Health Information Systems: Implementation and Benefits: Implement Health Information Systems to improve patient data management and healthcare efficiency.
• Healthcare Cost Analysis and Optimization: Analyze healthcare costs and develop strategies to optimize spending and improve financial performance.
• Patient Satisfaction and Service Quality in Hospitals: Evaluate patient satisfaction levels and service quality in hospitals, identifying areas for improvement.
• Healthcare Policy Analysis and Impact Assessment: Analyze healthcare policies and assess their impact on healthcare organizations and patient care.
• Healthcare Marketing Strategies for Hospitals: Develop marketing strategies to promote hospitals and healthcare services to the community.
• Electronic Health Records (EHR) Implementation: Implement Electronic Health Record systems to enhance patient data accessibility and accuracy.
• Healthcare Compliance and Regulatory Requirements: Ensure healthcare organizations comply with regulatory requirements and standards.
• Healthcare Supply Chain Management Optimization: Optimize healthcare supply chain processes to ensure timely and cost-effective delivery of medical supplies.

Sustainability and Green Business

• Corporate Sustainability Reporting and Transparency: Develop sustainability reporting frameworks to enhance corporate transparency and accountability.
• Green Supply Chain Management Practices: Implement green supply chain management practices to reduce environmental impact.
• Circular Economy Strategies for Waste Reduction: Develop strategies for implementing a circular economy model to minimize waste.
• Renewable Energy Investment Analysis: Analyze the feasibility and returns of investments in renewable energy projects.
• Sustainable Packaging Solutions for Consumer Goods: Develop sustainable packaging solutions to reduce environmental impact in the consumer goods industry.
• Carbon Footprint Analysis and Reduction Strategies: Analyze carbon footprints of organizations and develop strategies to reduce emissions.
• Water Management and Conservation in Industries: Implement water management practices to conserve water resources in industrial operations.
• Biodiversity Conservation Strategies for Businesses: Develop strategies for businesses to contribute to biodiversity conservation efforts.
• Green Building Design and Certification: Design green buildings and obtain certifications for sustainable construction practices.
• Eco-Tourism Development and Sustainability: Develop eco-tourism initiatives that promote environmental conservation and community engagement.

Embarking on an MBA project is an exciting opportunity to apply your knowledge and make a tangible impact. Whether you’re delving into finance, marketing, human resources, operations, or entrepreneurship, there’s a vast landscape of topics to explore.

Remember, the right project topic can be the launching pad for your career, so choose wisely. Dive into MBA project topics that ignite your curiosity, challenge your intellect, and leave a lasting impression on your audience. Good luck on your MBA journey!

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Mba capstone project ideas | example & outline, bob cardens.

• September 2, 2022
• Essay Topics and Ideas

MBA Capstone Project Ideas and Topics To Write About

Completing an MBA is no small feat. In addition to completing coursework, students must also complete a capstone project in order to graduate. The capstone project is designed to showcase the student’s knowledge and skills learned throughout their MBA program.

If you’re looking for ideas and topics for your MBA capstone project , look no further! This article will provide you with some great ideas that you can use for your project.

As you continue,  thestudycorp.com  has the top and most qualified writers to help with any of your assignments. All you need to do is  place an order  with us.

List of Fifty MBA Capstone Project Ideas (MBA Capstone Project Ideas and Topics To Write About)

• Develop a new product or service for your company.
• Create a marketing plan for your company’s product or service.
• Conduct a customer satisfaction survey and analyze the results.
• Develop a social media strategy for your company.
• Write a business plan for a new venture.
• Develop a financial plan for your company.
• Write a human resources policy manual for your company.
• Research and write a report on a current business topic of interest to your company.
• Develop an advertising campaign for your company’s product or service.
• Write a public relations plan for your company.
• Design a new company logo or update an existing one.
• Create a company website or update an existing one.
• Develop a direct marketing campaign for your company’s product or service.
• Write a market research report on a current business topic of interest to your company.
• Plan and execute a special event for your company (e.g., a grand opening, trade show booth, etc.).
• Develop a sales training program for your company’s sales force.
• Write an operations manual for your company.
• Develop a quality control plan for your company’s products or services.
• Create a customer service training program for your company’s customer service representatives.
• Research and write a report on a current industry trend of interest to your company.
• Develop a business continuity plan for your company.
• Develop an environmental health and safety plan for your company.
• Create a corporate giving program for your company.
• Plan and execute a fund-raising event for your favorite charity.
• Develop a social media strategy for promoting your company’s product or service.
• Write a marketing plan for launching a new product or service.
• Conduct customer focus groups to gather feedback on a new product or service concept.
• Write a report on your findings from customer focus groups testing a new product or service concept.
• Develop a promotional campaign for a new product or service launch.
• Plan and execute a trade show booth display to promote your company’s products or services.
• Develop an advertising campaign for a new product or service launch.
• Write a public relations plan for promoting a new product or service launch.
• Create point-of-purchase displays to promote your company’s products in retail stores.
• write an article about your company’sproducts or services for a trade publication.
• Develop a direct mail campaign to promote your company’s products or services.
• Plan and execute a grand opening event for a new retail store location.
• Develop a social media strategy for promoting your company’s grand opening event.
• Write a press release about your company’s grand opening event.
• Create a TV commercial to promote your company’s products or services.
• Produce a radio commercial to promote your company’s products or services.
• Plan and execute a media relations campaign to promote your company in the news.
• Develop an online marketing strategy to promote your company’s products or services online.
• Create banner ads and other online advertising to promote your company’s product or service online.
• Optimize your company’s website for search engine visibility to attract new customers online.
• Write and distribute press releases about your company’s product or service launches, events, etc., online and offline.
• Develop a blog and post regular entries about your company, its products, services, industry, etc.
• Create and maintain active social media accounts for your company (Facebook, Twitter, LinkedIn, etc.).
• Plan and execute a direct marketing campaign to promote your company’s products or services.

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What You'll Learn

MBA Capstone Project Topics

Choosing a capstone project for your MBA can be a daunting task. But never fear! We have compiled a list of fifty potential topics and ideas to help get you started.

• Developing a marketing plan for a small business
• Creating a business model for a new startup
• Conducting a feasibility study for a proposed new product or service
• Analyzing the competitive landscape for a particular industry
• Evaluating the financial performance of a publicly-traded company
• assessing the impact of political, economic, or social factors on business operations
• Developing an international expansion strategy for a multinational corporation
• Investigating the root cause of customer satisfaction or dissatisfaction
• designing and implementing a lean manufacturing process
• Streamlining the supply chain for a manufacturing company
• Implementing an enterprise resource planning (ERP) system in a manufacturing company
• Creating a human resources plan for a small business
• evaluating the effectiveness of training and development programs in an organization
• designing and conducting employee engagement survey
• Writing a research paper on any business-related topic of your choice
• Develop a new business process for your company.
• Implement a new software system for your company.
• Write a business continuity plan for your company.
• Develop a crisis management plan for your company.
• Create an employee handbook for your company.
• Develop an onboarding program for new employees at your company.
• Write a job description for a new position at your company.
• Conduct a salary survey and write a report on the results.
• Develop a benefits package for employees at your company.
• Write an Employee Code of Conduct for your company.
• Develop a performance management system for your company.
• Write a report on best practices for recruiting and hiring employees.
• Develop a retention strategy for your company.
• Conduct an exit interview with departing employees and write a report on the results.
• Write a paper on the legal aspects of human resources management.
• Develop a plan for managing workplace conflict at your company.
• Write a report on effective communication in the workplace.
• Develop a plan for managing change in the workplace.
• Write a report on employee motivation and morale in the workplace.
• Develop a wellness program for employees at your company.
• Write a report on employee stress and its impact on the workplace.
• Develop a plan for managing work-life balance in the workplace.
• Write a report on the impact of technology on the workplace.
• Develop a social media policy for your company.
• Write a report on effective teambuilding in the workplace.
• Develop a plan for managing remote employees.
• Write a report on cross-cultural communication in the workplace.
• Develop a plan for managing diversity in the workplace.
• Write a report on ethics and compliance in the workplace.
• Choose any other topic related to business management and write a research paper on it.

Current MBA Capstone Project Ideas

MBA students are often required to complete a capstone project as part of their degree program. A capstone project is typically an intensive research project that addresses a real-world problem or challenge faced by businesses or organizations. Students may work on their projects individually or in teams, and they may have the opportunity to present their findings to faculty, peers, and/or industry experts.

The following is a list of thirty ideas for MBA capstone projects:

• Develop a marketing plan for a new product or service launch
• Conduct a customer satisfaction survey and analyze the results
• Develop a social media strategy for a business or organization
• Create a financial plan for a small business
• Analyze the impact of a change in the tax code on businesses
• Study the feasibility of starting a new business in a specific industry
• Research and write a white paper on a hot topic in business or management
• Developa human resources plan fora small business
• Evaluate the effectiveness of a sales training program
• Designa customer loyalty programfora retail company
• Evaluate the risks and rewards of expanding into international markets
• Compare and contrast two differentbusiness models
• Develop a business plan for a new venture
• Write a case study on a successful or unsuccessful business
• Research and write a report on a current trend in business
• Developa social media policyfora company
• Analyze the financial statements of a publicly traded company
• Develop a marketing campaign fora new product or service
• Evaluate the effectiveness of an advertising campaign
• Conduct market research fora new product or service
• Create a brand identity fora new business
• Designa customer retention programfora business
• Develop a sales strategy fora new product or service
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Top 15 MBA Project Ideas & Topics in 2023 [For Freshers]

In this article, you will learn the Top 15 MBA Project Ideas & Topics. Take a glimpse below.

• A study on sustainable business models across the consumer internet startups in India.
• A study on various investment options available in India, their popularity, advantages, disadvantages, and growth of these investment options in the last decade
• A study on risk management and portfolio management of investors in the equity segment
• Analysis of working capital management at high cash burn startups in the food tech space
• Impact of GST on the fast-moving consumer goods sector in India
• Analysis of the satisfaction level of employees in the Banking and financial services sector
• A study on the various employee welfare schemes at Hindustan Unilever
• Analysis of employee training needs in State Bank of India
• Comparative Study & Analysis Of NPA(Non-Performing Asset) In Indian Banks and Financial Institutions
• Analysis of financial statements of ICICI Bank for the last 5 Years

Read the entire article to learn all the topic ideas.

Introduction

The best part about going ahead for an MBA is the practical learning experience it provides in the form of projects and case studies that enhance your overall learning experience. The projects may be individual projects or group projects where you learn how to analyze case studies, understand the project topic, work in teams, and complete projects within a timeline. 

We take a look at some of the best and unique project topics that you can select during your MBA program across Marketing, HR, Finance, Analytics, Operations, etc. The article also highlights some of the top business analytics projects for MBA students and innovative MBA IT project topics.

What is an MBA?

The Master of Business Administration (MBA) is a prestigious and versatile postgraduate degree that equips students with a comprehensive understanding of various aspects of business management. The program prepares individuals for leadership roles in various industries and sectors. With its emphasis on developing critical thinking, strategic planning, and effective communication skills, an MBA can significantly enhance career prospects and open doors to various opportunities.

What are the benefits of doing an MBA in any field?

1. knowledge and skill enrichment.

MBA programs cover various subjects such as finance, marketing, operations, human resources, entrepreneurship, and more. This holistic curriculum equips students with a well-rounded understanding of how different business functions interconnect.

Case studies, real-world projects, and interactive classroom discussions provide practical insights, fostering problem-solving and analytical skills.

2. Leadership and Management Acumen

MBA programs emphasize leadership development and nurturing skills to effectively manage teams, projects, and organizations.

Students learn about decision-making, conflict resolution, negotiation, and organizational behavior, which are crucial for successful leadership roles.

3. Networking Opportunities

MBA programs often have a diverse student body with professionals from various industries, cultures, and backgrounds. This creates a fertile ground for networking.

Interaction with peers, alums, faculty, and guest speakers can lead to valuable connections that can benefit one’s career.

4. Career Advancement

An MBA can accelerate career growth by opening doors to higher-level positions and greater responsibilities.

Graduates are better equipped to navigate the complexities of the business world, making them attractive candidates for promotions and leadership roles.

5. Entrepreneurial Spirit

Many MBA programs offer specialized tracks or courses in entrepreneurship, providing aspiring business owners with the skills needed to launch and manage their ventures.

Exposure to real-world business challenges and opportunities encourages innovative thinking and risk-taking.

6. Global Perspective

In an increasingly interconnected world, MBA programs often include international business components that expose students to global market trends, cultural nuances, and international business strategies.

7. Personal Development

The rigorous demands of an MBA program foster time management, discipline, and the ability to handle high-pressure situations.

Students often gain a deeper understanding of their strengths, weaknesses, and areas for personal growth.

8. Enhanced Earning Potential

On average, MBA graduates earn higher salaries than those with only undergraduate degrees.

The specialized knowledge and leadership skills gained during the program contribute to increased marketability and value in the job market.

9. Career Switching and Flexibility

An MBA can serve as a bridge for professionals looking to switch industries or career paths.

The broad skill set acquired during the program enables graduates to pivot and adapt to different sectors.

10. Credibility and Prestige

An MBA from a reputable institution carries weight and prestige in the business world.

Employers often perceive MBA holders as dedicated, knowledgeable, and committed individuals due to the intensive nature of the program.

11. Access to Resources

Many MBA programs provide access to extensive resources such as libraries, research centers, industry partnerships, and career services, which can aid academic and professional pursuits.

12. Lifelong Learning and Growth

The learning mindset cultivated during an MBA often continues beyond graduation. Many professionals engage in continuous learning, staying updated with evolving business trends.

Pursuing an MBA offers students a transformative educational experience beyond theoretical learning. It equips them with the skills, knowledge, and networks needed to excel in the competitive business. The benefits encompass personal growth, career advancement, entrepreneurship, and the ability to make a meaningful impact in various industries. However, it’s important for prospective students to carefully consider their career goals, program options, and the reputation of institutions before embarking on this enriching journey of business education.

Read: Check out the Scope of MBA for IT professionals.

Top MBA Project Ideas

Currently, there are various general mba research project topics available in the market. Choosing the best one can seem to be quite a tedious process. Therefore, we have selected some of the best general mini project ideas for mba students highlighted in the list below.

Before delving into the different general mba project title, it is important to remember you, as a student, need to choose the topic that is closest to your specialization.

Internet Startups are known to burn cash to transform business at scale while also creating a habit in people, however many of them incur heavy losses because their business models are not sustainable.

There are lots of investment options available from mutual funds, stocks, physical gold, digital gold, bonds, etc but very few of these are popular except physical cold. Each of these investment options has their own advantages & advantages. Have they grown in the last 10 years?  

Get  online MBA certifications  from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

The equity segment is known to carry a high risk, how do investors manage this risk? Portfolio management is also crucial and helps investors avoid losses and increase their gains  

• Analysis of working capital management at high cash burn startups in the food tech space. 

  Working capital is the liquidity required to meet daily needs. In startups in the food-tech space where there is a lot of cash burn, how is working capital management done?

The Goods and Services tax bill has had a huge impact on many sectors. What has been the impact of GST on the FMCG sector which is one of the largest consumer-oriented sectors in India?  

Read: Best MBA Online Courses  

• Analysis of the satisfaction level of employees in the Banking and financial services sector.

Banking & financial services is a crucial sector employing lakhs of employees. The work environments are known to be stressful and the work is tedious. So what is the satisfaction level of employees in this sector?  

Hindustan Unilever is one of India’s biggest and most famous brands in the FMCG sector. They employ hundreds of people and they are known to be employee-friendly with a lot of employee-friendly policies & welfare schemes.  

Our learners also read: MBA job opportunities !

• Analysis of employee training needs in State Bank of India.

SBI is one of the largest banks in India and employee lakhs of people. This also means all the employees need to be trained at regular intervals. What would be the employee training needs in the banking industry?  

Checkout: Best Online MBA Courses in India

India’s NPA ratio is one the highest in the world and it may increase further at the end of the current fiscal year 2021-22. What has contributed to this and what is the comparative situation among Indian banks & financial institutions?  

ICICI bank is one of the top private sector banks in India. What does the analysis of ICICI bank financial statements for the last 5 years tell you about the company and its performance?  

• Study on consumer behavioral pattern in the FMCG category of toothpaste in the case of Colgate & Patanjali. 

Colgate is one of the top brands in the category of toothpaste and Patanjali  Dant Kanti has been a recent challenger with a focus on ayurvedic products. What are the consumer behaviour patterns driving this toothpaste category?

• Study of marketing promotions & strategy in the luxury retail market for Louis Vuitton

Luxury marketing communications & strategy are very different compared to a non luxury brand. Louis Vuitton is one of the most famous luxury brands in India. What kind of marketing promotions and strategies did Louis Vuitton use?  

• Analysis of YouTube ads in digital marketing to reach mass audiences and its comparative effectiveness compared to TV adverting in FMCG industry

Youtube has quickly emerged as a powerful medium for brand marketing and its adoption has accelerated in the last 2-3 years. But is it more effective than TV in order to reach a brand’s target audiences?  

Explore our Popular MBA Courses

• Analysis of Total Quality Management Implementation at Marico. 

Marico is one of India’s well known and top brands with respect to quality. How has Total Quality management helped them achieve high consumer satisfaction?  

Also Read: Top Paying Cities for MBA in India  

• A Study of Six Sigma Implementation Process at a manufacturing company. 

Six sigma is a set of techniques and tools that help to improve business processes in an organization. How has the implementation process been at a manufacturing company?  

Read: Career in marketing and its scope in the US market.

Best Business Analytics Project Topics For MBA 

Here are the best social relevance project topics for mba for candidates which are different from general project topics for MBA students, and significantly offer greater value!

In this today’s technology-driven world, business analytics is one of the most sought-after fields. Almost all big enterprises and organizations rely on business analytics for well-informed decisions and planning. This has led to such an increased demand for this field that many universities from all around India are offering various lucrative Business Analytics courses to their students. We have prepared some of the best business analytics project topics for MBA that are mentioned below. 

• Sales Conversion Optimization

Companies rely heavily on traditional and digital marketing and campaigns to drive their sales and attract new customers. Email and social media marketing are two of the widely used methods in this regard. 

• A Study On Predicting Sales Of A Supermarket During Festival Season

A supermarket consists of various departments, and each is responsible for stocking up its items in a regulated manner. However, while doing so, it is important to check that it does not have any excessive stock, which can ultimately lead to a potential loss for the business. This is where forecasting sales come into play. Predicting the demand for particular goods during festive seasons can help to generate profit and avoid loss for a business. 

• Understanding Employee Attrition And Performance

Various factors can lead to employee attrition. A detailed understanding of all the factors will help companies retain their employees’ loyalty more efficiently. Furthermore, companies can also then make changes in their business environments so that they can hold on to their best employees. 

These are some of the best topics currently available for business analytics projects for MBA students . Working on a good project not only adds that extra spark to a person’s resume but also helps boost your technical skills and highlights your maturity. 

Innovative Product Ideas For MBA Students

One of the most challenging tasks every entrepreneur faces is deciding what to sell. Whether it is a completely new product or starting a new business with different related products, it can sometimes be difficult to come up with something new and innovative. If you are facing any of these challenges, don’t worry. We are here to help you with the same. The mentioned below list contains some of the latest innovative product ideas for MBA students. 

• At-home fitness equipment

Following the onset of lockdown during this pandemic, many gyms and other workout facilities had to shut down their offices to comply with government protocols. During this time, at-home fitness equipment witnessed a drastic bloom and became hugely popular among the mass. Some of the most popular at-home fitness equipment include yoga mats, stationary bikes, and resistance bands. 

• Mobile Phone Accessories

India currently has 1.2 billion smartphone users. This means that these 1.2 billion users are your potential customers when you sell smartphone accessories. The most popular phone accessories are designed to increase your cellphones’ efficiency and usefulness and make them less breakable. 

• Internet Of Thing Devices

With the evolution of technology, more and more products are slowly transitioning into IoT devices. To put it simply, IoT devices are referred to as those that are equipped with various software and sensors to connect with other systems and devices over the Internet easily. Some examples of these devices are smartwatches, smart light bulbs, and smart cars, among others. 

MBA Programs in India

You can consider some of these world class MBA programs offered by top institutions. One of the top MBA learning platforms in India, upGrad can help you apply for an MBA from Liverpool Business School with specialization in marketing.

u pGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program that will help you apply for a job with some of the top brands. upGrad expert mentors will guide you and help you build, review your resume and help you apply for various marketing & business roles across various brands.

Check out Liverpool Business School & upGrad’  Global MBA program  which helps you to transform your career. The program provides 1-on-1 mentorship from industry leaders, 1-week immersion program at University campus, dual credentials (MBA from LBS & PGPM from IMT), network with peers at offline basecamps and more.

Kamal Jacob

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Frequently Asked Questions (FAQs)

To successfully complete an MBA program, doing an MBA project is important. This will also help you in the real world when you’re looking for jobs. However, the project topic you choose should be something that aligns with your goals and future objectives. Here are a few tips that will help you select a good topic – spend ample time researching on the internet, speak to your seniors and get ideas from them, discuss your shortlisted topics with mentors and professors, choose a topic that matches your future career aspirations, and lastly the topic you choose should be of interest to you.

When you do an MBA program from upGrad, there are many benefits. Besides training students in various subjects, it also offers end-to-end career assistance. Every student gets personalised career counselling from experts, specific inputs on resume structure and content, interview preparation tips by industry mentors and assured job placement offered by 300+ companies partnered with upGrad. The main agenda of every program is offering students unparalleled guidance from teaching assistants and one-on-one feedback on submissions.

MBA graduates are known to earn handsome salaries. The salary earned by MBA passouts in India is primarily based on their overall work or industry experience and their qualifications. That being said, their salary also depends on their MBA specialisation. Usually, those who opt for specialisations such as HR, finance, marketing, and business analytics, are observed to bag jobs with the highest compensation packages. Securing a seat in any of the premier MBA colleges in the country is a bonus since the top business schools offer exceptional placement opportunities with lucrative salaries; the numbers can range from INR 4-14 lakhs an annum for freshers to INR 25 lakhs a year for experienced professionals.

While all of us respect and envy the brilliant career paths of MBA graduates, we often tend to overlook the level of extreme hard work they have had to put in before bagging that dream job. If you ask MBA graduates, you will come to know that studying MBA is indeed taxing. You need to flourish in a highly competitive environment and have to give your best performance all-round, be it practical projects or academics. And the tremendous volume of things that need to be completed, along with the sheer lack of time for self-preparation, studies, or even family, can pose as reasons for enormous stress throughout the study.

HR managers have to deal with employee layoffs, organisational policy violations, payrolls, and company-wide communications. The basic job of the HR manager is to oversee and look after employee life-cycle management, including onboarding, recruitment, training, employee termination, and of course, employee benefits. Basically, human resources managers are responsible for supporting the employees by updating company policies, maintaining records of employees and supporting their career aspirations and growth, facilitating employee education, training and supporting managers, ensuring employee wellbeing and welfare, and enforcing disciplinary action in an unbiased and prudent manner.

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Applying MBA knowledge in Real Time

Students work with an international tech company looking to access new markets, and deliver investment-quality business plans after six months of research

BCP gives you the chance to work with a team of classmates to develop an implementation plan and launch your own business

An investment fund managed by student portfolio managers dedicated to the pursuit of favorable risk-adjusted returns

Global Access Program

Real World Challenges

• Form five-person team made of students from diverse professional backgrounds
• Bid on unique opportunities to partner with a select international company
• Spend six months gaining consulting experience conducting in-depth primary and secondary research, including market assessment, competitive analysis and other critical functions
• Travel internationally to consult with top company executives and attend industry conferences domestically conducting interviews

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In value added through capital-raising and mergers & acquisition activity

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GAP companies are selected based on their track record, their potential for growth and must meet specific corporate and investment requirements.

If you are an organization interested in participating in the Global Access Program

Hear the Student Experiences

"The team identified a cultural divide with the organization. We immediately implemented the recommendation and saw a cultural shift, which boosted morale. It was as though we had a different company."

SIMON OXENHAM Managing Director of Convic (Australia)

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Phone: (310) 206-8086 / (310) 825-2505

Dr. Forman is the founder and director of the Management Communication Program at the Anderson School of Management at UCLA. In this capacity, she teaches communication strategy and practices in the full-time and executive MBA programs and trains a staff who teach communications across the curriculum. She has taught corporate communication for the last decade as a faculty advisor for more than a hundred MBA "Living Cases," which are extended international strategic studies for multi-national companies, such as Microsoft, Hughes, Nestle, Coca-Cola, and Disney, and for start-up firms in Austria, Australia, Chile, Finland, France, Ireland, Italy, Mexico, Spain, New Zealand, and the United States. The Fully-Employed MBA Program and the Global Access Program (GAP) in which she teaches business planning and investor communications were ranked first in the United States by Business Week in 2008. She was a founding faculty member of the GAP program.

She was named the outstanding researcher in 1995 by the Association for Business Communication. The award is based on her entire publication record and its pivotal role in extending research in her discipline and in educating managers. She is the recipient of numerous awards for research, including fellowships from the Fulbright Foundation, the Center for International Business Education and Research, the Council of Public Relations Firms, and the National Endowment for the Humanities.

Her book, The Power of Corporate Communication, written with Professor Paul Argenti of the Tuck School, won the Distinguished Publication Award for 2003 from the Association for Business Communication. Dr. Forman has published three other books, including The Random House Guide to Business Writing, and numerous articles in publications such as The Journal of Business Communication, Technical Communication Quarterly, The Journal of Business and Technical Communication, Corporate Reputation Review, and Strategy & Business. She is a frequent presenter at international research and business forums and in on the editorial board of Business Communication Quarterly.

Dr. Forman is under contract with Stanford University Press for a book on storytelling and organizations, a project partially funded by the Harold and Pauline Price Center for Entrepreneurial Studies at UCLA's Anderson School of Management. Her current research focuses on storytelling ("When Stories Create an Organization's Future," Strategy & Business ; "Leaders as Storytellers: Finding Waldo," Business Communication Quarterly) as well as on the related subjects of the role of communication in the implementation of organizational strategy ("The Communication Advantage" in Hatch et al., The Expressive Organization, Oxford University Press, and featured as one of the outstanding articles in management in The Financial Times Book of Management) and the role of storytelling and translation in producing effective strategic communications ("More than Survival: The Discipline of Business Communication and the Uses of Translation," The Journal of Business Communication).

She is the faculty director for the Executive Education Program on Advanced Strategic Management for European-based corporate communication professionals and has consulted to a wide variety of organizations, including Cap Gemini/Ernst & Young, Invesco, Knapp Communications, Colony Capital, the MTA, and BBDO. She has been a visiting professor at Dartmouth's Tuck School of Business, the Hong Kong University of Science and Technology, the University of California at San Diego's Rady School of Business, and the University of Lugano.

Ph.D. 1980, Rutgers College

Communications

Published Papers

Janis Forman. (Second Quarter 1999). When Stories Create an Organization's Future. Strategy & Business, Issue 15.

Janis Forman and Patricia Katsky. (Fall 1986). The Group Report: A Problem in Small Group or Writing Processes. The Journal of Business Communication

Jonathan G. Lasch, Ph.D., is the Executive Director for the Alfred E. Mann Institute for Biomedical Engineering at the University of Southern California (AMI-USC), where he brings more than 25 years of experience in science and technology development and evaluation in the fields of biomedical instruments and systems, biotechnology, chemistry, and materials science. He is a Research Professor of Biomedical Engineering in the Viterbi School of Engineering and holds a courtesy appointment as a Professor of Clinical Entrepreneurship in the Greif Center of the Marshall School of Business at USC.

Prior to joining AMI-USC he served as a Managing Director of Convergent Ventures (CV), an early stage life sciences venture investment and development company. He has served as chairman or member of the boards of directors and CEO of several CV portfolio companies. From 2002-2007, he was on the board of directors of Precision Dynamics Corporation, a privately held healthcare products company, and he currently serves on the board of directors of the Southern California Biomedical Council. Dr. Lasch has held leadership positions at Materia, a materials science company spun out of Caltech, where he served as founding President and CEO, and Cyrano Sciences, a Caltech spin- out based on chemical sensor technology. Previously, he served as vice president, technology development for The Scripps Research Institute, the largest not-for-profit biomedical research institute in the United States and was director of research, biotechnology, for PPG Industries.

He is entering his sixth year as a UCLA Anderson FEMBA GAP faculty advisor, and he served two years as the Director of the EMBA Field Study Program.

B.S. Biological Sciences, University of Texas at El Paso Ph.D. Chemistry, University of Texas at Austin

Phone: (310) 825-3564 / Fax: (310) 267-2193

Since 1995, Eric has been a lecturer in accounting and real estate at the UCLA Anderson Graduate School of Management, where he has been voted Teacher of the Year thirteen times by Anderson's MBA students, and has been awarded the Citibank Teaching Award (1998) and the Neidorf Decade Teaching Award (2008), both voted upon by a committee of faculty members. He has also received recognition by Businessweek as one of the Top Ten Most Popular Business School Professors in the country.

He teaches in the areas of cost/managerial accounting, financial accounting (beginning through advanced), financial statement analysis, equity valuation, corporate financial reporting, and real estate investment and finance to undergraduate, graduate, and Executive Education students. He created Insight FSA, an analytical software tool to automatically and critically measure, evaluate, and report upon the financial accounting and corporate reporting risk for all public companies via Edgar On-line.

In addition, he has advised numerous Full-time and Fully Employed MBA field study teams and consulted for large and small firms, nationally and globally, and is a frequent lecturer on varied financial, accounting, and corporate reporting topics. He has led student travel groups to Brazil, China, Dubai, Saudi Arabia, and Abu Dhabi. He has served as an expert witness and consultant for commercial litigation, involving matters of corporate financial reporting and disclosure, audit effectiveness, valuation, real estate due diligence and related practices, and overall damage analyses.

Outside of campus, Mr. Sussman is president of Amber Capital, Inc., Manager of Fountain Management, LLC and Clear Capital, LLC, and Managing Partner of Sequoia Real Estate Partners, and the Pacific Value Opportunities Funds, which have acquired, rehabilitated, developed, and managed over two million square feet of residential and commercial real estate in the past 20 years. The firms' portfolio presently consists of industrial, multi-family residential, single-family residential, and retail properties (approximately 2,200 residential units and some 500,000 square feet of commercial space).

He is Chairman of the Board of Trustees of Causeway Capital's group of funds (International Value, Emerging Markets, Global Value, and Global Absolute Return Funds, which collectively have in excess of $5.0 billion in assets), sits on the Board of Directors of Pacific Charter School Development, Inc. and Bentley-Forbes, LLC; and was former Chairman of the Presidio Fund and former Audit Committee Chair of Atlantic Inertial Systems, Inc., a producer and manufacturer of electromagnetic sensors. He received his MBA from Stanford, with honors, in 1993, after graduating Summa cum Laude from UCLA in 1987. He is a licensed CPA in the State of California.

Teaching Focus

Issues in Corporate Financial Reporting, Financial Statement Analysis and Valuation, Complex Deals, Cost Measurement and Evaluation, Real Estate Investment and Finance

MBA 1993, Stanford University B.A. Business and Economics, 1987, UCLA

Auditing, Financial Statement Analysis, Fraud Detection, Personal Finance, Real Estate, Asset Valuation, Shareholder Litigation, Cost Evaluation and Measurement

Recognition

Neidorf 'Decade' Award

[email protected]

UCLA Anderson School of Management in 1985, Peter Cowen has been a technology serial entrepreneur, angel investor, advisor to startups and an investment banker. Today, he is Managing Director at Sutton Capital Partners a middle market technology advisory firm. The focus is on enterprise and Saas software, digital technology and tech- enabled outsourced services. He is currently on the board of 4 venture-backed companies.

Previously, Mr. Cowen co-founded three companies that were sold to strategic investors—one in computer networks (DataVoice Solutions Inc.), another in biometric security (Biometric ID Inc) and the other in logistic fleet optimization (TransDecisions Inc.). After selling his first company he traveled around the world for a year, primarily in Southeast Asia and the Middle East, and has visited over 40 countries.

Mr. Cowen has been an angel investor in over 50 early stage companies and VC funds, primarily in digital technology, including Cognition(sold to Nuance NSDQ: NUAN), StyleHaul (sold to Bertelsmann) , Mind Body, Inc. (NSDQ: MB), Pulse (NSDQ: PLSE) and ESalon. He is a foundingmember of Tech Coast Angels, Los Angeles, part of the largest angel network in the country. Before that, he worked in marketing at Unilever and Hewlett Packard, and then worked with the Israeli Export Institute to help Israeli technology companies into the U.S. Mr. Cowen also served on the board of directors of the UCLA Anderson Alumni for over 10 years, and created the “Recurring Revenue Conference” which is the largest conference in Southern California focused on the subscription economy. He has been a GAP advisor for 9 years.

MBA, Finance, UCLA Anderson School of Management

B.A., Psychology, University of Pennsylvania

[email protected]

Daniel Nathanson has over 25 years of experience as an entrepreneur, executive, investor, consultant and educator, with accom- plishments in building businesses, creating financial value, and helping fellow entrepreneurs achieve success. He is a professor of Business Plan Development and New Venture Initiation at the UCLA Anderson School of Management, a position he has held since 2008. In addition to teaching, Dr. Nathanson serves as a faculty advisor to student teams conducting capstone field study projects. In 2010, he became Managing Director of SJ Investment Company (SJIC), an investment fund providing capital, oversight, and direction to high potential, early stage companies that have demonstrated “proof of concept.” SJIC also finances proven operating companies to facilitate strategic growth opportunities.

Dr. Nathanson began his executive career as the EVP and Chief Corporate Planner in charge of Mergers and Acquisitions at Ver- nitron Corporation, a publicly traded medical equipment and diversified electronics firm. As the Executive Vice President, he was responsible for the overall direction and financial performance of the company. He founded and served as CEO of CRS, a nation- wide turnkey point-of-sale computer company. Developing this state-of-the-art technology company from its inception, he guided CRS to become the leading company in its field.

After selling CRS in 1993, Dr. Nathanson accepted a position as Clinical Assistant Professor at NYU’s Stern School of Business, where he taught entrepreneurship and business strategy. While at NYU, he founded S.M.A.R.T. Management Consulting, specializing in helping small to mid-size entrepreneurs successfully grow their businesses. He also served as Chairman of two groups of CEOs for Vistage, an international organization of CEOs with over 14,000 members.

Shortly after founding the Washington Square Capital Fund (WSCF), a formalized angel group that invests in early-stage compa- nies, Dr. Nathanson left the Stern School to focus on investing activities and to take active leadership roles in a number of early stage ventures, including the CEO at Tickmark Solutions. In less than 18 months under his leadership, revenues of this software company rose from $500,000 to almost $4 million. In 2002, he engineered the successful sale of Tickmark.

Dr. Nathanson served as CEO and President of a promotional products firm, followed by an asset management venture. He worked with company founders to develop strategies, build infrastructures, raise capital and establish important strategic relationships in order to achieve successful growth and build sustainable value.

Dr. Nathanson is the co-author of Strategy Implementation: The Role of Structure and Process and author of a number of published articles in the area of strategy implementation. He is also a member of the Tech Coast Angels investment organization. He has been a GAP advisor for 7 years.

Ph.D., Wharton School of the University of Pennsylvania, MBA, NYU’s Graduate School of Business

B.A., Washington University in St. Louis, MO

Terry Kramer has a 30 year career in telecommunications and technology. For 18 of those 25 years, Mr. Kramer worked for Vodafone Group Plc/ AirTouch Communications in a variety of roles domestically and internationally, including Group Strategy and Business Improvement Officer, Regional President, Vodafone Americas which included oversight of Vodafone's 45% interest in Verizon Wireless and Vodafone's venture capital activities, Group Human Resources Officer & Chief of Staff, President AirTouch Paging and Vice President/GM AirTouch Cellular-Southwest Market. In June 2012, Mr. Kramer received an appointment by President Obama to serve as Ambassador, Head of U.S. Delegation for the World Conference on International Telecommunications which was held in December 2012 in Dubai. In this role, he led a 100+ person delegation of U.S. government, industry, and civil society representatives negotiating a treaty on international telecommunications policy. This delegation formulated and communicated the U.S. policy regarding the criticality of a free and open internet, the criticality of inclusive, multi stakeholder governance, the need to proactively address cybersecurity threats and the need for liberalized, open markets which encourage accelerated broadband access in markets worldwide.

Mr. Kramer is currently a full time Adjunct Professor at UCLA's Anderson School of Management, teaching two courses--the foundational technology management course and a course on the evolution and innovation in the mobile communications industry. He is also a Faculty Advisor in the Global Access Program (GAP) and the Strategic Management Research Program (SMR), advising students working on client assignments involved in new market entry, product development and business strategy. Furthermore, he currently serves as Chair to Thiota. In 2017, he was awarded UCLA Anderson's teaching award from the Fully Employed Executive MBA's. From 2011 to 2013, he was an Entrepreneur in Residence at the Harvard Business School. Mr. Kramer currently sits on the Boards/Advisory Boards of TeleSign, TangoCard, RapidSOS, Textpert, the Harvard Business School California Research Center, UCLA Economics Department Board of Visitors and is the Chairman of Larkin Street Youth Services in San Francisco.

MBA, Harvard University

Jeffrey Lapin is the immediate past President of Tech Coast Angels in Los Angeles. He has made over 20 startup investments in the past five years, and serves on many company boards and advises several companies.

Mr. Lapin began his career as an attorney with Mitchell, Silberberg and Knupp in Los Angeles. He then served in various executive capacities with Starwood Hotels & Resorts and its predecessors (NYSE: HOT), from January 1995 to June 1996 as President and Chief Operating Officer, and from May 1991 to January 1995 as President and Chief Executive Officer.

In 1996, Mr. Lapin served as President of House of Blues Hospitality, Inc. and Executive Vice President of House of Blues Entertain-ment, Inc.

Two years later, he began serving as Vice Chairman of THQ Inc. (NASDAQ: THQI), a developer and publisher of interactive soft- ware. During his time with THQ, Mr. Lapin also served as Chief Operating Officer and Director of the company.

Mr. Lapin was the Director and Chief Executive Officer of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), a developer and publisher of interactive entertainment software (sales of $1.2 billion).

From 2009 to 2010, Mr. Lapin served as the Chief Executive Officer of Atari, S.A., a French public company that develops and pub- lishes online and boxed video games and related applications. Prior, Mr. Lapin served as a Director and Chief Executive Officer and President of RazorGator Interactive Group, an ecommerce company which sells secondary event tickets and related services.

Mr. Lapin has served as a private consultant to several companies, including In-Fusio Group, Riverdeep, Ubisoft, Capcom, and Four Queens. He has served and continues to serve as Director of several for profit and nonprofit entities. He has been a GAP advisor for 4 years.

J.D., Loyola Law School B.A., Economics, University of California, Los Angeles

Todd Senturia is a partner based in Bain & Company’s Los Angeles office. Prior to moving to California, Mr. Senturia spent the first part of his Bain career in the Boston office, and three years working in the Asian and Australian practices. He has led projects ranging from corporate and business-unit strategy to the detailed design and implementation of large-scale transformational restructuring and turnaround programs. He has also supported buyer or seller in several merger & acquisition negotiations.

As one of the global leaders of Bain’s Results Delivery/Change Management capability area, Mr. Senturia has personally supported more than 18 large-scale, multi-year client change and transformation programs. He is also a core member of Bain’s performance improvement, organization, tech/telecom and industrial practices. Since 2010, he has also taken on responsibility for co-leading the firm’s internal Professional Development and Training Environment.

Over his career, Mr. Senturia has worked for Bain clients in North America, Asia, Australia, and Europe. He has significant depth of experience in the technology and telecom practices, including semiconductors and computers, wireline and wireless telecommunications, and cable television. Mr. Senturia has also served multiple aerospace and defense, industrial, and automotive clients on issues ranging from growth to cost reduction. His consumer products/retail clients have included branded packaged goods, consumer electronics, consumer imaging, and a wide variety of food categories.

Prior to joining Bain, Mr. Senturia spent almost nine years on the senior management team of a small high technology sensor and instrumentation company, where he served most recently as Vice President of Marketing and Sales, as well as Treasurer. He was also a founding board member of Polychromix, a VC-backed startup in the optical sensing sector that was recently purchased by Thermo-Electron.

Mr. Senturia joined UCLA Anderson as an Executive in Residence for Management Consulting in 2011, and became a GAP faculty advisor in 2012.

His Master’s thesis, “Globalizing the Emerging High Technology Company”, was subsequently published in Industrial Marketing Management. Todd Senturia has been a GAP advisor for 4 years.

M.S., Management, MIT Sloan School of Management B.A., East Asian Studies, Harvard College

Gary Hutchinson has over 30+ years of experience in business and entrepreneurship. He served as a panel judge for the Global Access Program (GAP) at The UCLA Anderson School of Management from 2003-2013. In 2014, he accepted a position as faculty advisor to the program.

Mr. Hutchinson currently serves as the President and CEO of Biothelium, a startup focused on the cardiology market with tech- nology developed in conjunction with the Alfred E. Mann Institute at the University of Southern California (AMI) and U.C. San Francisco. He also serves as Entrepreneur in Residence at AMI, which is a non-profit organization that supports research, develop- ment and commercialization of biomedical devices and other technologies. In addition, Mr. Hutchinson is Executive Chairman of Nelson-Miller Inc, a leading company in electronic human interface solutions serving the healthcare, defense and consumer industry markets.

Mr. Hutchinson began his career as the Chairman, President and CEO of Zymed, a privately held company focused on the research, development, production and marketing, and sales of Holter EKG Ambulatory Monitoring Systems, Event Monitoring, In Patient Telemetry Monitoring Systems and Trans-telephonic Systems. Through extensive technology development and strategic alliances, the company became the industry leader in Ambulatory Monitoring and Arrhythmia Detection Algorithms. The company grew to $25M in sales and $5M in EBITDA.

Following the acquisition of Zymed by Philips Medical Systems, Mr. Hutchinson assumed the VP/GM position of the Cardiology Division. The $200M business unit was responsible for manufacturing, research and development, sales and marketing world-wide for non-invasive cardiology products focused on EKG Carts, Holter / Event Monitoring, EKG Data Storage & Analysis Systems and Transtelephonic EKG monitoring. Offices were also maintained in Shanghai, China.

From 2002 to 2010, Mr. Hutchinson served as President and CEO of Precision Dynamics Corporation (PDC), a privately held company is the leading manufacturer of healthcare and patron management identification solutions. In late 2010 he assumed a directorship and executive advisory role through the sale of the company to Brady Corporation in December 2012. The company grew from $43M to $170M in sales, and from $2M to $30M in EBITDA. It established European headquarters in Brussels, Belgium, developed manufacturing operations in Tijuana, Mexico, and partnered with Water Street Healthcare Partners, a Chicago private equity firm. Furthermore, the company acquired the wristband product line from Hollister, Inc., (Libertyville, IL) and TimeMed Labeling Systems, Inc. (Burr Ridge, IL).

Mr. Hutchinson has served on ten boards of directors, and contributed as advisor and consultant to twelve assignments.

B.A. in History from Ohio State University, 1971

Molly Schmid has specific expertise in guiding early stage companies and technology commercialization, stemming from her roles in scientific management, project leadership, and business development in four biotechnology companies. Her career has been about equally split between academia and industry. Currently, she serves primarily as an Entrepreneur-in-Residence at the Alfred Mann Institute for Biomedical Engineering at USC and as a Senior Counselor for TriTechSBDC.

Dr. Schmid has held senior leadership positions in the biotech industry, where she served as Group Vice President, Life Science at ieCrowd (Riverside, CA), Senior Vice President of Preclinical Programs at Affinium Pharmaceuticals (Toronto, ON), Director of Genomics and Bioinformatics at Genencor International (Palo Alto CA), and Vice President of Research Alliances at Microcide Pharmaceuticals (Mountain View, CA).

In these companies, she was part of executive teams that raised over $200MM in funding through venture capital, corporate partnerships, public markets, and US and Canadian federal research grants. Her experiences with these companies included two IPO’s, two compounds that entered human clinical trials, international, multi-year, multi-million dollar corporate partnerships with a number of companies, including Pfizer, Johnson & Johnson, and Daiichi Pharmaceuticals, and building and managing first-rate scientific teams, while satisfying the business needs of the organizations. She has nine issued U.S. patents, and several others pending.

She began her career in academia, where she has had a distinguished career. Most recently, she was Professor and Entrepreneur- in-Residence at Keck Graduate Institute of Applied Life Sciences in Claremont, CA and formerly an Assistant Professor of Molecular Biology at Princeton University. In addition, she has held adjunct professor positions at the University of Southern California (Marshall School of Business), San Diego State University (Biology), and Claremont Graduate University (Drucker School of Management). Dr. Schmid has served on numerous NSF and NIH grant review panels, and served as chair of an NIH SBIR/STTR grant review panel for several years. She is a Fellow of the American Institute for Medical and Biological Engineering, a Fellow of the American Academy of Microbiology, a Searle Scholar, and a Damon-Runyon Fellow.

She has embedded herself in the Southern California entrepreneurial community since moving here in 2005. She is a member and past president of the Inland SoCal Tech Coast Angels, a member of the TCA Board of Governors (2011-2014), and a Senior Counselor for TriTech Small Business Development Center. Molly Schmid has been a GAP advisor for 3 years.

Ph.D., Biology University of Utah B.S., Biology, University at Albany - SUNY

Business Creation Project

BCP Success Story: Bellanove (Class of 2017)

BellaNove offers a monthly rental service for modern, sophisticated, professional maternity clothing items, aiming to help all women stay sharp and stylish from boardrooms to doctor check-ups with less hassle and fuss.

BellaNove Founder and Wolfen Fellow, Jenny Leung (’17) launched the company October 2017.

BCP Mentors

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Subject to minimum liquidity requirements, the Fund may hold the stock of any publicly traded U.S. firm on an approved list of stocks. A portion of the long-term profits of the fund will be donated to the UCLA Anderson School of Management for support in student scholarships and for support of research in finance.

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550+ Business Plan Examples to Launch Your Business

Need help writing your business plan? Explore over 550 industry-specific business plan examples for inspiration.

Find your business plan example

Accounting, Insurance & Compliance Business Plans

• View All 25

Children & Pets Business Plans

• Children's Education & Recreation
• View All 33

Cleaning, Repairs & Maintenance Business Plans

• Auto Detail & Repair
• Cleaning Products
• View All 39

Clothing & Fashion Brand Business Plans

• Clothing & Fashion Design
• View All 26

Construction, Architecture & Engineering Business Plans

• Architecture
• Construction
• View All 46

Consulting, Advertising & Marketing Business Plans

• Advertising
• View All 54

Education Business Plans

• Education Consulting
• Education Products

Business plan template: There's an easier way to get your business plan done.

Entertainment & Recreation Business Plans

• Entertainment
• Film & Television
• View All 60

Events Business Plans

• Event Planning
• View All 17

Farm & Agriculture Business Plans

• Agri-tourism
• Agriculture Consulting
• View All 16

Finance & Investing Business Plans

• Financial Planning
• View All 10

Fine Art & Crafts Business Plans

Fitness & Beauty Business Plans

• Salon & Spa
• View All 36

Food and Beverage Business Plans

• Bar & Brewery
• View All 77

Hotel & Lodging Business Plans

• Bed and Breakfast

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IT, Staffing & Customer Service Business Plans

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Manufacturing & Wholesale Business Plans

• Cleaning & Cosmetics Manufacturing
• View All 68

Medical & Health Business Plans

• Dental Practice
• Health Administration
• View All 41

Nonprofit Business Plans

• Co-op Nonprofit
• Food & Housing Nonprofit
• View All 13

Real Estate & Rentals Business Plans

• Equipment Rental

Retail & Ecommerce Business Plans

• Car Dealership
• View All 116

Technology Business Plans

• Apps & Software
• Communication Technology

Transportation, Travel & Logistics Business Plans

• Airline, Taxi & Shuttle
• View All 62

View all sample business plans

Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the plans in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how you're business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remain stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan template is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample business plan.

Choose a business plan example from a similar type of company

You don't need to find an example business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example business plan word for word. It just won't be as helpful, since each business is unique. You want your plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your plan regularly to use it as a business management tool

Keep in mind that businesses that use their plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily we have a round-up of real-world pitch deck examples used by successful startups that you can review and reference as you build your pitch.

For more resources, check out our full Business Pitch Guide .

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What is a business plan?

1. write an executive summary, 2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. summarize how your company operates, 10. add any additional information to an appendix, business plan tips and resources.

A business plan outlines your business’s financial goals and explains how you’ll achieve them over the next three to five years. Here’s a step-by-step guide to writing a business plan that will offer a strong, detailed road map for your business.

ZenBusiness

A business plan is a document that explains what your business does, how it makes money and who its customers are. Internally, writing a business plan should help you clarify your vision and organize your operations. Externally, you can share it with potential lenders and investors to show them you’re on the right track.

Business plans are living documents; it’s OK for them to change over time. Startups may update their business plans often as they figure out who their customers are and what products and services fit them best. Mature companies might only revisit their business plan every few years. Regardless of your business’s age, brush up this document before you apply for a business loan .

» Need help writing? Learn about the best business plan software .

This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description. This should contain basic information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, write a little about the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

The third part of a business plan is an objective statement. This section spells out what you’d like to accomplish, both in the near term and over the coming years.

If you’re looking for a business loan or outside investment, you can use this section to explain how the financing will help your business grow and how you plan to achieve those growth targets. The key is to provide a clear explanation of the opportunity your business presents to the lender.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch that new product and how much you think sales will increase over the next three years as a result.

» MORE: How to write a successful business plan for a loan

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

Include details about your sales and distribution strategies, including the costs involved in selling each product .

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

Accounting software may be able to generate these reports for you. It may also help you calculate metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

Before the end of your business plan, summarize how your business is structured and outline each team’s responsibilities. This will help your readers understand who performs each of the functions you’ve described above — making and selling your products or services — and how much each of those functions cost.

If any of your employees have exceptional skills, you may want to include their resumes to help explain the competitive advantage they give you.

Finally, attach any supporting information or additional materials that you couldn’t fit in elsewhere. That might include:

Licenses and permits.

Equipment leases.

Bank statements.

Details of your personal and business credit history, if you’re seeking financing.

If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

How much do you need?

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Here are some tips to write a detailed, convincing business plan:

Avoid over-optimism: If you’re applying for a business bank loan or professional investment, someone will be reading your business plan closely. Providing unreasonable sales estimates can hurt your chances of approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

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Top 100 MBA Final Year Project Topics and Ideas

Marketing and Brand Management:

• Digital Marketing Strategies for E-commerce
• Brand Equity and Consumer Perception
• Influencer Marketing Impact Analysis
• Customer Relationship Management (CRM)
• Product Launch and Market Penetration
• Social Media Advertising Effectiveness
• Market Segmentation Strategies
• Marketing Automation Tools Evaluation
• Cross-Cultural Marketing Approaches
• Brand Loyalty and Customer Retention

Finance and Investment Analysis:

• Risk Assessment in Investment Portfolios
• Financial Market Volatility Analysis
• Corporate Finance and Capital Budgeting
• Asset Allocation and Portfolio Diversification
• Credit Risk Management in Banking
• Mergers and Acquisitions Strategies
• Cryptocurrency and Blockchain Investments
• Behavioral Finance and Investment Decisions
• Real Estate Investment and Valuation
• Venture Capital and Start-up Investments

PROJECT MART - College Project Service

Text now to get help in academics, human resource management:.

• Talent Acquisition and Recruitment Trends
• Employee Engagement and Performance
• Diversity and Inclusion in the Workplace
• Workplace Stress and Burnout Prevention
• Training and Development Effectiveness
• Compensation and Benefits Analysis
• Leadership Development Programs
• Workforce Planning and Succession Planning
• Employee Retention Strategies
• HR Technology and Automation Impact

Supply Chain and Operations Management:

• Supply Chain Optimization and Efficiency
• Inventory Management and JIT Practices
• Sustainable Supply Chain Strategies
• Logistics and Transportation Management
• Quality Control and Six Sigma Implementation
• Operations Strategy and Lean Management
• Demand Forecasting and Planning
• E-commerce Fulfillment Processes
• Global Supply Chain Risk Analysis
• Procurement and Vendor Management

Entrepreneurship and Start-up Management:

• Business Plan Development and Evaluation
• Startup Funding and Pitching Strategies
• Innovation and New Product Development
• Market Entry and Expansion Strategies
• Social Entrepreneurship Initiatives
• Scaling Start-ups and Growth Strategies
• Business Model Canvas Analysis
• Tech Start-ups and Disruptive Innovation
• Sustainability in Entrepreneurship
• E-commerce Start-up Challenges

Business Strategy and Consulting:

• Strategic Planning and Competitive Analysis
• Corporate Governance and Ethics
• Strategic Alliances and Partnerships
• Market Research and Industry Analysis
• Change Management and Organizational Culture
• Management Consulting Projects
• Digital Transformation Strategies
• Global Business Expansion Planning
• Leadership in Strategic Decision-Making
• Business Continuity and Crisis Management

E-commerce and Online Business:

• E-commerce Website Optimization
• Customer Experience and User Interface
• Payment Gateway Integration and Security
• Online Marketplace Business Models
• Omnichannel Retailing Strategies
• E-commerce Analytics and Data Insights
• Mobile Commerce Trends and Apps
• E-commerce Supply Chain Challenges
• Legal and Regulatory Issues in E-commerce
• Subscription-Based Business Models

International Business and Trade:

• Global Market Entry and Export Strategies
• International Trade Agreements and Policies
• Global Sourcing and Supply Chain Logistics
• Cultural and Cross-Border Challenges
• Export Financing and Risk Management
• Global Market Expansion Case Studies
• Import-Export Compliance and Regulations
• Foreign Market Entry Mode Selection
• International Marketing Strategies
• Trade Barriers and Tariffs Analysis

Leadership and Management Practices:

• Transformational Leadership in Organizations
• Team Building and Conflict Resolution
• Strategic Decision-Making and Innovation
• Change Leadership in Times of Crisis
• Leadership Ethics and Corporate Social Responsibility
• Project Management Best Practices
• Leadership and Diversity in the Workplace
• Leadership in Nonprofit Organizations
• Leadership in Healthcare Management
• Leadership in Government and Public Policy

In conclusion, as an MBA student, your final year project is a significant step toward a successful career in the world of business and management. Choosing the right project topic is crucial, as it not only demonstrates your skills but also reflects your passion for the business world.

We've provided you with a diverse array of 100 project topics across various areas, from marketing and finance to entrepreneurship and leadership. It's important to select a project that aligns with your career aspirations and interests. Whether you aim to explore the realms of business strategy, supply chain management, human resources, or international trade, the options are extensive.

Your final year project is an opportunity to make a real impact on the business world. The list we've presented here is a valuable resource to help you kickstart your project journey. So, dive in, explore, and create something remarkable as you embark on this exciting phase of your academic and professional life. Best of luck with your MBA final year project!

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• Research Guides

MBAB 5P23: Entrepreneurship

• Business Plans
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Sample Business Plans

Kinesiology and health care business plans, writing business plans, books on preparing business plans.

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The following sources contain sample business plans for different types of small businesses:

• Bplans.com - sample plans

Examples from MBA Students & Business Plan Competitions:

• Business Plan for Caregaroo (Kiana Mohseni, Simon Fraser University) MBA student project (Simon Fraser University)
• Business Plan for Launching a Luxury Adventure Tour Operator Based in Canada Greg Hung and Nikolai Khlystov (Simon Fraser University MOT MBA, 2011)
• University of Texas Austin, Venture Labs Investment Competition, Business Plans Contains executive summaries and selected full text business plans from competitions held at the University of Texas Austin from 1999 to 2016.

You can find additional examples by searching in Omni for  Subject contains Business Plans AND any field contains (kinesiology OR "health care") and limiting the results by Resource Type to Theses and Dissertations. These plans are available in the ProQuest Dissertations & Theses database . 

• Long Beach Mobile Fitness, LLC: A Business Plan Prepared by Matthew Vico, Master of Science in Health Care Administration, California State University, Long Beach
• Business Plan for a Physical Therapy Clinic in Rural Minnesota Prepared by Rick Borchardt, Master of Business Administration, The College of St. Scholastica
• Business plans in physiotherapy:a practical guide for the non specialist Physical therapy reviews, 2011-06-01, Vol.16 (3), p.210-227 The sample business plan for Physio Kids (a hypothetical new paediatric physiotherapy clinic service) is presented in the Appendix
• Using Business Plan Development as a Capstone Project for MPH Programs in Canada: Validation Through the Student Perspective Journal of Community Health, 2013, 38(5), 791-798. Describes elements of the business plan as applicable to public health practitioners.

The following sources provide guidance on writing business plans and may also include a sample plan or template.

• Writing a Business Plan: An Example for a Small Premium Winery (Cornell University) (PDF) more info... close... An Extension Bulletin prepared by Mark E. Pisoni and Gerald B. White, Charles H. Dyson School of Applied Economics and Management at Cornell University.
• Business Plan Guide (Government of Canada)
• The business plan and executive summary (MaRS)
• Write your business plan (U.S. Small Business Administration)
• Planning for success: your guide to preparing a business and marketing plan

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• Last Updated: May 16, 2024 10:53 AM
• URL: https://researchguides.library.brocku.ca/MBAB5P23

MBA 541 - Global Business Plan Project Resource Guide

• Phase One: Choosing a Company and Global Business Opportunity
• Phase Two: Planning the Global Enterprise
• Phase Three: Organizing Global Business Activities
• Phase Four: Implementing the Global Marketing Plan

Resource Guide Overview

Every organization conducts research to plan and implement a business idea. This resource guide is designed to help you find the resources necessary to build the foundation for an international business plan. These steps offer flexibility for many settings related to global business enterprises. The guide may be used for planning global expansion of an existing product or service or may be used to research a new foreign business opportunity. Each phase and section in this guide contains a research component or goal that will help you build your Global Business Plan for MBA 541.

The final result of your global plan may be in one of the following formats:

• a written report with supplementary tables and visuals
• an oral presentation with visuals
• a summary in a poster format or other visual display (website, video, newsletter)

For more information about this project, please refer to your online course shell. Please direct any questions about assignment expectations or requirements to your instructor. Any questions about resources or research tips presented in this guide can be directed towards Ask a Librarian.

Note about research

Keep in mind that you may not explicitly find the information for every component listed in this guide. Rather, be prepared to create data by extrapolating, inferring, estimating, and making judgments based on related and relevant information. Lastly, while research starters and recommend resources have been included under each section, many of the resources and reports can be applied across multiple steps. Be flexible with how you use and apply the information you find throughout the research process.

• Next: Phase One: Choosing a Company and Global Business Opportunity >>
• Last Updated: May 14, 2024 4:20 PM

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Sample business plans.

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• Business Plans Handbook (free) Provides a variety of sample business plans and business plan template.
• Business Plans Handbook (Gale) Great source for sample startup costs and financial plan. Be sure to click the radio button "all volumes" to search all available volumes of Business Plans Handbook. CSUS authentication required. Additional volumes available in print in the library at 2 North Reference HD 62.7 .B865
• Writing a Business Plan This Small Business Administration site includes information on starting or expanding a business. Includes links to example business plans.
• How to Write a Business Plan The library has many ebooks available on starting a business, writing a business plan, etc.

Business Plan Templates

• Business Planning Template Gallery SCORE provides downloadable templates for business planning, finance, sales, marketing, and management.
• Bplans.com Offers sample plans, articles and tools to help you through the process of writing a business plan.
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Thinking About an MBA? Here’s How to Plan For It.

• Candy Lee LaBalle

You can increase your odds, and have fun in the process.

The best way to increase your odds of getting into your dream business school is taking the time to submit a great application. And that means you need to start earlier, go deeper, and finish stronger. There’s a few ways to do that.

• Take the GMAT or GRE ASAP. Put in at least three to six months of study. If you’re fresh out of college, you likely won’t have to revisit the rules of grammar or basic math.
• Dial up your intellect. Develop a reading habit, explore new topics, learn another language, listen to podcasts about philosophy, neurology, economics, geopolitics, or history — whatever draws your interest.
• Curate quality work experiences. It’s not where you work that matters, but the experiences that you have that will make the difference in your future MBA applications. Volunteer for projects, train interns, and seek opportunities that put you out of your comfort zone.
• Nurture the leader in you. Leadership is not just about managing people. You can hone your leadership skills from many things, from organizing an event to tutoring younger kids in math.
• Contribute to the community. Consider getting deeply involved in one or two organizations where you can make an impact.

Where your work meets your life. See more from Ascend here .

Thinking about doing an MBA?

• Candy Lee LaBalle is an MBA admissions expert and founder of LaBalle Admissions.

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The Business Plan

Brief and Easy explanation, and a Guide for beginners and professionals about preparing and presenting a Business Plan and its content

Related Papers

Yasin A Barre

The study aimed at determining the effect of strategic planning on financial performance of commercial bank in Mogadishu. The study was three objectives to examine the effect of goal setting on financial performance of commercial bank in Mogadishu, to identify the effect of generic strategies on financial performance of commercial bank in Mogadishu, to explain the effect of monitoring and evaluation on financial performance of commercial bank in Mogadishu A comprehensive literature review has been undertaken to understand various aspects of strategic planning as reviewed by other authors and researchers. The chapter has addressed the effects of goal setting on financial performance; effects of Generic strategies implementation on financial performance and effects of strategy monitoring and evaluation on financial performance Descriptive design was employed in the study. The population under study was 80 employees' working at two banks in Mogadishu IBS bank and Premier bank. Sample random sampling was used select the respondents into the study. A sample size of 67 participants was targeted in the study. The collection of primary data was facilitated through the use of questionnaires. The study found out that goal-setting was positive relationship with financial performance in commercial bank. The findings further indicated that there was a low positive correlation between goal-setting and financial performance (r=0.392; p=0.001). Generic strategies were low positive correlation between generic strategies and financial performance rated among the strategic planning of commercial bank (r=0.358; p=0.003). The study further found Strategic monitoring and evaluation was medium positive correlation with financial performance (r=0.608; p=0.000). In conclusion strategic planning have medium positive correlation of financial performance(r = .570; p=0.000) Since respondents agreed that strategic planning is more influenced factor in financial performance, researcher recommended giving them high effort, and Management of the institution is encouraged to enlarge their products and services to whole society.

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Crafting Powerful Business Proposals: Strategies for MBA Students

In the fast-paced and competitive world of business, the ability to craft powerful business proposals is a vital skill for MBA students. A well-crafted proposal can make all the difference when it comes to securing funding, gaining clients, or initiating new projects. Here we will explore effective strategies for MBA students to create compelling business proposals, with a focus on utilizing business communication skills. As we delve into this topic, we will also highlight how Sri Aurobindo Institute of Technology (SAIT) can equip aspiring MBA professionals with the necessary tools and knowledge to excel in proposal writing and overall business communication.

Understanding the Purpose and Audience:

The first step in crafting a powerful business proposal is to understand its purpose and the target audience. MBA students need to conduct thorough research to identify the needs, goals, and preferences of the intended recipients. This knowledge will allow them to tailor their proposal accordingly and make it more appealing to the specific audience.

At SAIT, students are exposed to comprehensive courses on business communication in MBA programs, providing them with the expertise to identify and analyze the target audience effectively.

Structuring the Proposal:

An organized and well-structured proposal is crucial for conveying ideas clearly and persuasively. MBA students should consider the following structure for their business proposals:

• Executive Summary : Provide a concise overview of the proposal, highlighting the main objectives and benefits.
• Introduction : Set the context and establish the problem or opportunity the proposal aims to address.
• Goals and Objectives : Clearly state the desired outcomes and how they align with the needs of the audience.
• Methodology : Describe the approach and methods that will be employed to achieve the proposed goals.
• Implementation Plan : Outline the step-by-step process, including timelines, resources required, and responsibilities.
• Budget and Financial Projections : Present a realistic financial plan, including costs, revenue projections, and potential return on investment.
• Evaluation and Measurement : Explain how the success of the proposal will be assessed and measured.

Effective Business Communication:

Business communication plays a pivotal role in crafting powerful proposals. MBA students should employ the following communication strategies:

• Clear and Concise Language : Use straightforward language to convey ideas and avoid jargon or technical terms that may confuse the audience.
• Persuasive Writing : Develop a compelling narrative, emphasizing the benefits and value of the proposed project or idea.
• Visual Aids : Incorporate visual elements, such as graphs, charts, and infographics, to enhance clarity and engagement.
• Tailored Tone : Adapt the tone and style of writing to resonate with the target audience, whether it is formal, professional, or informal.
• Proofreading and Editing : Thoroughly review the proposal for grammar, spelling, and formatting errors to maintain a professional image.

  Showcasing Expertise and Credentials:

To strengthen the proposal, MBA students should highlight their expertise, credentials, and past successes. This can include academic achievements, industry experience, or relevant projects completed during their MBA program. Demonstrating competence and credibility will instil confidence in the proposal's recipients.

SAIT recognized by AICTE, DTE and affiliated to DAVV, Indore is known for its rigorous curriculum and faculty expertise, equips MBA students with practical knowledge and real-world experiences, further enhancing their credentials and the impact of their proposals.

Conclusion:

Crafting powerful business proposals is an essential skill for MBA students, and effective business communication is the key to success in this endeavor. By understanding the purpose and audience, structuring the proposal effectively, utilizing persuasive language, and showcasing expertise, MBA students can create compelling proposals that captivate recipients and increase their chances of success.

At Sri Aurobindo Institute of Technology (SAIT) , students receive comprehensive training in business communication as part of their MBA programs. SAIT's emphasis on business communication equips students with the necessary skills and knowledge to excel in proposal writing and overall communication in the business world.

Moreover, SAIT offers practical learning opportunities through case studies, simulations, and real-world projects, allowing students to apply their business communication skills in a dynamic and interactive environment. This hands-on approach fosters the development of critical thinking, problem-solving, and collaboration skills, all of which are essential for crafting powerful business proposals.

Additionally, SAIT provides access to experienced faculty members who have extensive industry experience and can offer valuable insights and guidance in the art of proposal writing. These mentors can help students refine their communication techniques, polish their proposals, and provide constructive feedback to enhance their overall effectiveness.

Furthermore, SAIT recognizes the importance of staying updated with the latest trends and technologies in business communication. As part of their MBA program, students have the opportunity to explore emerging tools and platforms that can streamline the proposal creation process, such as collaborative software, visual presentation tools, and online research databases. By harnessing these resources, students can elevate the quality and impact of their proposals, making them stand out in a competitive business landscape.

The practical training and comprehensive curriculum provided by SAIT empower MBA students to become proficient in the art of crafting powerful business proposals. These skills go beyond the confines of the classroom, as they are transferable to various professional settings, including entrepreneurship, consulting, and corporate leadership roles.

In conclusion, mastering the art of crafting powerful business proposals is a critical skill for MBA students, and effective business communication is the key to success. Sri Aurobindo Institute of Technology (SAIT) recognizes the significance of this skill and incorporates it into their MBA programs . By understanding the purpose and audience, structuring proposals effectively, utilizing persuasive language, showcasing expertise, and leveraging the resources and support provided by SAIT, MBA students can develop the confidence and competence to create impactful proposals that drive business success.

With SAIT's commitment to excellence in business education and emphasis on practical learning, aspiring MBA professionals can embark on a journey that equips them with the necessary tools and knowledge to thrive in the business world. The ability to craft powerful business proposals will not only enhance their career prospects but also position them as effective communicators and leaders in their chosen fields.

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Q. How can I create an international business plan for project 4 for MBA 670?

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Answered By: Cynthia Thomes Last Updated: Mar 27, 2024     Views: 6733

Project 4 for MBA 670 asks you to choose a product and country from lists provided in your classroom and to then create a business plan that discusses how you could expand a company's business into your chosen country by introducing your chosen product to that country.

Following is information that should help you find the information that you've been asked to include in your business plan.

• Main competitors : One way to find the main companies that already offer the product that you chose in the country that you chose is to find the NAICS code that applies to the product's industry (see the information in your classroom and/or  NAICS Codes for more information about how to find an industry's NAICS code; many medical devices, for instance, will have NAICS code 334510 , which covers electromedical and electrotherapeutic apparatus manufacturing, or NAICS code 334516 , which covers analytical laboratory instrument manufacturing, or NAICS code 339113 , which covers surgical appliance and supplies manufacturing) and to then run an industry search in Hoovers for that NAICS code. On the industry overview page, scroll down to the Geographic Segmentation section and click on the hyperlinked number in the Companies column to see a list of companies. (Note that you may need to click on the “Show Rows with Values Less Than 5% of Total” link in order to see the country that you chose.) Alternately, if you know the name of a company that makes the product that you chose in the country that you chose, you can use databases such as Business Market Research Collection , Business Source Ultimate , Hoovers , and Nexis Uni to look up the company and find its competitors. For more information about finding a company's competitors, see Finding a Company's Competitors .  
• Forecasted market and segment growth: See Business Research: Trends and Projections for tips on finding industry forecasts, including financial forecasts. If you're having trouble finding forecasts for the specific product that you chose, you may need to broaden your search to find forecasts for the broader category that includes the product that you chose (e.g., instead of looking for forecasts for incubators for babies, you may need to look for forecasts for medical devices/equipment).

You may be able to find relevant forecasts in Statista by running a search for your chosen product and country -- for example:

(Note that, unlike most other library databases, Statista uses an implied AND ; you shouldn't enter AND between search terms.)

You may also need to make educated inferences about the need for the product that you chose in the country that you chose based on the country's demographics. see Business Research: Finding Demographic or Psychographic Information for search tips.

• Competitive edge: Since you need to discuss ways that your company could gain a competitive edge over other companies, one way to find an area where your company could stand out would be to look at SWOT analyses for some of the companies that you identified as being competitors to your company; the strengths, weaknesses, opportunities, and threats that others have found for those companies should give you some ideas of how your company could set itself apart from the competition. To find companies’ SWOT analyses, see Business Research: SWOT Analysis
• Value chain activity relocation: Use the course material and links in your classroom to help you decide which activity or activities from your company’s value chain you might want to relocate to your chosen country.
• Legal business entity to market the chosen product in the chosen country: Use the course material and links in your classroom to help you determine the best mode of entry for introducing your chosen product to your chosen country.
• Impact of the chosen country’s legal, ethical, and cultural standards on the company’s operations in the country: Use the course material and links in your classroom to help you understand how your company’s expansion to your chosen country might be affected by formal or informal structures in place in that country.

For additional information about starting or expanding a business into a particular country, you might also want to consult:

• Santander's Establish Overseas guides and/or Analyze Markets guides
• The World Bank’s Doing Business guides
• Michigan State University’s globalEDGE country information
• the International Monetary Fund’s country information
• Lex Mundi’s Guides to Doing Business
• the Department of Commerce, International Trade Administration’s Country Commercial Guides
• Nexis Uni’s BMI Country Risk Reports
• Statista's Country & Region Reports

You may also want to use databases such as ABI/INFORM Collection  and Business Source Ultimate  to search for articles that discuss the market for your chosen product in your chosen country or that discuss regulations that could affect how your product might fare in the country, etc. To do that, you can run searches such as:

• [product] AND [country] AND market*
• [product]  AND  [country]  AND (customer* OR consumer* OR purchaser* OR buyer*)
• [product] AND [country] AND (law* OR regulation*)

If you need further assistance with finding information for project 4, please Ask a Librarian .

If you have questions about the requirements for project 4, please contact your instructor.

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A Part-Time MBA With Transformative Results

The curriculum and classroom experiences in the Kelley Evening MBA Program are a blend of online and in-person learning, allowing students to gain a high-quality degree that leaves room for work and personal commitments. You can complete a general administration degree or choose one of four majors: finance, management and entrepreneurship, marketing or supply chain management. Dual degrees are also available for combining your MBA with one of six other graduate degrees.

Learn more about the schedule of courses available for each semester of study.

Choose from a general administration degree or four majors.

Learn more about the courses offered in this program and begin to plan your degree.

Take your MBA beyond the classroom by consulting for a local company through our immersive consulting projects.

Earn your MBA alongside a law, engineering or medical degree from highly respected programs.

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Gain hands-on, international consulting experience by studying a global business environment and traveling abroad.

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Healthcare professionals get the business and management skills you need to lead better — right away — in this 12-month graduate certificate.

Still have questions about how our program works?

Review frequently asked questions about the Evening MBA.

How long does the Evening MBA take to complete?

24 months. It is a part-time MBA program designed to be completed while you work full time (or while you pursue another graduate degree as part of an approved dual degree program).

What does the class schedule look like?

A typical course load for Evening MBA students is between 6.0 to 7.5 credit hours (or two to two-and-a-half courses) per academic quarter. During the first year of our two-year program, you’ll take core, required courses. You'll typically have class twice a week: one night per week on campus and one night per week online. Our students enjoy this "hybrid model" because it allows them to build face-to-face relationships with professors and peers while affording them the convenience of online learning.

In year two of the program, you'll take mostly elective courses. Your schedule will depend on which courses you choose. Most electives meet in person, so you may have up to two nights of class on campus each week, depending on your schedule that quarter. Most Evening MBA classes meet from 6 to 8:45 p.m.

I’m not sure that the Evening MBA fits into my schedule. How are courses structured?

The Evening MBA uses a cohort structure. Twice a year in August and November, we admit a cohort of 50–70 new students, ambitious professionals who take the same core classes together at the same time. Our students tell us they frequently learn as much from other students as from their professors; this peer learning model is integral to the program. For this reason, we strongly discourage you from applying to or enrolling in the program unless you’re prepared to complete the coursework schedule as planned for the full 24 months. Our curriculum and schedule require your commitment — but we promise it’ll be worth it. Of course, we understand that life happens. If your circumstances change after beginning the program, and it’s no longer possible for you to complete the coursework as scheduled, we’ll work with you. However, prospective students should not enter the program with this expectation.

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Master of Business Administration (Project Management)

Why choose herts.

• Complete your MBA in one year  by studying full-time at the University of Hertfordshire.
• Engage with an innovative approach to management learning and access cutting-edge research that will challenge your assumptions about management practice.
• Start your transformational journey to change the way you think and work.

An honours degree (at least 2:2 or equivalent) in any discipline, a degree equivalent professional qualification or appropriate work experience. 

All students from non-majority English-speaking countries require proof of English language proficiency. The following qualifications and grades will be considered: 

• GCSE English language grade A-C 
• IELTS 6.5 (with no less than 5.5 in any band) 
• Other English language tests are accepted including some local qualifications such as Standard XII, WAEC and NECO.  Please contact the International Office for details . 

We’ve embedded career development into every part of our MBA. The programme provides cutting-edge theory-based learning, delivered through real business problems. You’ll also benefit from guest lectures networking opportunities delivered by business practitioners and MBA Alumni. 

You’ll also have access to our career coach; boost your career with sessions on topics including personal branding, personal impact, and difficult conversations. Our Business School careers team will invite you to join our vibrant alumni network and attend regular career-focused events. 

During your MBA, you’ll be involved in a Young Enterprise (YE) Start-up Programme, distinct from a traditional work placement. You’ll participate in a live ‘business incubator’, establishing and managing your own business or social enterprise, from the company name and defining your product or service, to mastering the finances.   

Alumni success stories

See what some of our previous graduates have gone on to achieve and how their time at the university helped shaped their careers.

Alumni Stories

Jackson Cyprian

Meet Jackson, whose passion for digital marketing led him to the UK to study an MBA.

Challenged beyond my expectations

International student Jackson travelled from Nigeria to study the MBA in Digital Marketing. Jackson says, ‘I love marketing, especially the digital aspect. My marketing blog Elitescontent provides industry news and insights to help businesses grow online. The MBA Digital Marketing course provided me with industry-focused knowledge that will help develop my career. I really enjoyed the blend of real-world case studies and thought-provoking assignments as they challenged me to stretch my thinking beyond my expectations.’

‘I have loads of favourite memories from my studies at Herts, including interacting with my lecturers, especially after class. I enjoyed the fact that staff encouraged debate, allowing me to tell them my thoughts and then discuss other ideas in a way that provided new insights.’

‘In addition, the Academic English for Business programme staff were amazing and gave me good advice when tackling assignments.’

‘At Herts I have made friends and built good relationships with people that turned from strangers to partners. I became a student representative and got involved with student life and activities on campus. The party times, the groupwork meetings and collaboration with lots of people from diverse backgrounds and cultures has taught me some great lessons. I also liked living in London while studying.’

Thinking about undertaking an MBA?

‘My advice for others who are thinking of doing an MBA is to stop thinking about it and start doing it! The MBA, especially at Herts, is a journey that is set to change your perspective and create huge opportunities for career advancement. Be open-minded when starting an MBA and choose a university like Herts that has a good support system to aid your personal learning and development.'

'To achieve my goals and keep abreast of current trends in the digital marketing space, I am always consuming new materials and ideas through videos, articles and by attending professional conferences and courses. I also make sure I keep active on social media, especially LinkedIn, where I can network with others.’

Charlotte Dennis

Meet Charlotte Dennis, a start-up business owner, who decided to pursue an MBA to ensure the success of her businesses.

Ensuring start-up success

Charlotte had always been very business minded and enterprising but still wanted to understand how to build a successful business from the ground up. Prior to launching a start-up of her own, Charlotte had worked in the corporate world for major companies such as Coca-Cola, Walt Disney and Nike.

Her business knowledge and professional experience had an emphasis on large international corporations. But now a business owner herself, Charlotte became more interested in how to make a small start-up business a success and how to cultivate a lasting brand. Charlotte runs two businesses; Curious Consultancy, a strategic marketing consultancy firm and Brand You: Sport, a company built to support elite athletes as they prepare to transition out of elite sport.

As a mother of two small children, juggling a hectic work/life balance, Charlotte was looking to enhance her business skills to make her own business projects as solvent and viable as possible to provide greater security and stability for her family. She hoped that through achieving greater business success this would enable her to be self-sufficient and not dependent on a full-time corporate job that would give her less time with her family. However, she says, ‘Strangely I've never been busier, but I am more fulfilled and somehow the plate spinning works.’

University experience

Charlotte says she decided to study an MBA at Herts as ‘the MBA was always an intriguing proposition for me, I'd contemplated it on a number of occasions. I thought it would enable me to answer the questions I posed when I was in the corporate world, I felt it would give me more depth to my business knowledge and consultancy and additionally it was the ultimate insurance policy should I need to return to a full time corporate job, knowing how strong the MBA looks on your CV. It was a decision I never regretted, and a pathway I'm so thankful I took.’

Charlotte chose to study her MBA at Hertfordshire Business School due to its excellent teaching, rigorous educational programme and practical learning methods. Charlotte says, ‘In addition to the taught learning, the Hertfordshire MBA also offered a programme that encouraged debate and prioritised application and social engagement. I learnt a lot from my cohort. My MBA weekends were always enlightening, engaging and intense in equal measure.’

Studying the MBA at Herts has provided Charlotte with a deeper and richer understanding of business in theory and in practice. She says, ‘It has joined up all the dots and made sense of the things I’d learnt during my corporate career’. In addition to her academic experience Charlotte says the most valuable thing she has taken away from her experience are the friends she has made. She adds ‘I met a collection of wonderful individuals, who made my three years of study the best experience possible. We were all from completely different backgrounds, yet we learnt, laughed and somehow managed to graduate together. We are now lifelong friends.’

Looking ahead, Charlotte is determined to take what she has learnt and apply it to making her businesses successful but also recognises there is still much to learn.  ‘I always think I can be a better version of myself tomorrow than I was today. So, I am certain that this isn't the end of my academic journey.’.

About the course

The Master of Business Administration program will equip you with a critical understanding of business and management essentials, covering areas such as people management, strategic marketing, and financial proficiency. You’ll develop strategic leadership skills crucial for success in the professional world, and the ability to assess organisational strategic positioning. 

In our Masters of Business Administration (Project Management) programme, you will focus on understanding the intricacies of project management methodologies, frameworks, and processes tailored for business or organisational environments. Through practical application, you'll master the art of evaluating and selecting methodologies, reflecting on their real-world applicability, and implementing them effectively to ensure successful project management outcomes. 

As a Hertfordshire MBA student, you’ll be supported by first-class facilities, including our virtual learning environment, StudyNet, which provides access to other students, lecture notes and over 100,000 e-books and e-journals. 

Additionally, you’ll benefit from teaching and supervision by our expert research-active staff, several of whom are world leaders in their field and act as consultants with leading organisations such as Roche, Camelot and BDO Hayward. 

Why choose this course?

• Make a powerful difference to your organisation by developing a strategic, global outlook and experience in everything from accounting to marketing. 
• Expand your career opportunities by earning a highly respected Master of Business Administration (MBA). 
• Take a life-changing professional journey and expand your mind, skills, career potential and professional network. 
• Challenge your assumptions and gain a critical, reflexive approach to strategic leadership and management. 
• Focus on industry best practices through live consultancy, underpinned by cutting-edge research. 

Our Postgraduate studies are sector-leading amongst over 100 Higher Education Institutions in the UK, as evidenced by our extraordinary achievement: 

• 2nd overall in the Postgraduate Taught Experience Survey (PTES) out of 101 institutions (Advance HE, 2023) 
• 1st for Skills Development, 2nd for Support, Resources, Community and Assessment (Advance HE, 2023) 
• Business and Management Studies ranked in the top 25% of UK universities for research impact (Research Excellence Framework, 2021).  

Dr Ioannis Gkliatis Find out more about Dr Ioannis Gkliatis

Further course information

Student experience.

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible. We offer a range of support services including; student wellbeing, academic support, accommodation and childcare to ensure that you make the most of your time at Herts and can focus on studying and having fun.

Find out about how we support our students

You can also read our student blogs to find out about life at Herts.

Other financial support

Find out more about other financial support available to UK and EU students

UK Students

• £14805 for the 2024/2025 academic year

EU Students

• £17950 for the 2024/2025 academic year

International Students

*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University's Fees and Finance Policy (and in particular the section headed "When tuition fees change"), for further information about when and by how much the University may increase its fees for future years.

View detailed information about tuition fees

Living costs / accommodation

The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

View detailed information about our accommodation

Read more about additional fees in the course fact sheet

International/EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

Home and EU applicants with pre-settled/settled status in the UK

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MBA Finance Project Topics: Top 25+ MBA Finance Project Ideas

Selecting appropriate MBA finance project topics is essential as it marks the pinnacle of your program, assessing your grasp of knowledge and research capabilities. A carefully chosen topic enables thorough exploration within a particular finance niche, demonstrating your analytical prowess and offering insights that are both scholarly and potentially applicable to the dynamic financial sector.

Importance of Choosing a Good Project Topic

Selecting the right topic for your MBA finance project sets the stage for your success. Here's why choosing a good topic matters:

• Focus and Direction: A well-defined topic provides a clear focus for your research, ensuring you stay on track and delve into a specific area within finance.
• Motivation and Engagement: Choosing a topic that genuinely interests you fosters motivation and keeps you engaged throughout the research and analysis process.
• Demonstrating Skills: The chosen topic allows you to showcase your research, analytical, and communication skills effectively.
• Real-World Relevance: Your project can explore a current trend or challenge in finance, demonstrating your ability to apply theoretical knowledge to practical situations.
• Networking and Career Opportunities: A well-researched project on a relevant topic can spark discussions with professors, industry professionals, and even potential employers.

Top 25+ MBA Finance Project Ideas

Now that you understand the significance of choosing a compelling topic, let's explore a diverse range of MBA finance project topics that can inspire your research journey:

Corporate Finance:

• The Impact of Capital Structure on Firm Performance: Analyze how a company's debt-to-equity ratio affects its profitability, risk profile, and access to capital.
• Valuation Techniques for Mergers and Acquisitions (M&A): Evaluate different valuation methodologies used in M&A deals and their impact on deal success.
• Dividend Policy and Shareholder Value Creation: Investigate how dividend payout decisions influence shareholder value and explore potential trade-offs.
• Working Capital Management Strategies for Improved Liquidity: Analyze how companies can optimize their working capital to improve cash flow and liquidity.
• Financial Modeling for Project Evaluation: Explore how financial models are used to assess the feasibility and profitability of investment projects.

Investment Management:

• The Rise of Factor Investing and its Impact on Traditional Portfolio Management: Examine the growing popularity of factor investing strategies and their implications for traditional portfolio diversification.
• Performance Evaluation of Socially Responsible Investing (SRI) Funds: Analyze the financial performance of SRI funds and assess their potential for competitive returns alongside social impact.
• The Effectiveness of Algorithmic Trading in Today's Markets: Explore the use of algorithms in high-frequency trading and evaluate their impact on market efficiency.
• Cryptocurrency as an Investment Asset Class: Investigate the potential of cryptocurrency as an asset class, considering its risks and opportunities.
• The Role of Fintech in Democratizing Investment Opportunities: Analyze how Fintech platforms are making investment opportunities more accessible to a broader range of individuals.

Financial Markets:

• The Impact of Central Bank Policy on Interest Rates and Economic Growth: Examine how monetary policy decisions by central banks influence interest rates and overall economic activity.
• Behavioral Finance: Understanding Investor Psychology and Market Anomalies: Explore the role of emotions and biases in investor decision-making and how they can lead to market inefficiencies.
• The Efficiency of the Global Foreign Exchange Market: Analyze the level of efficiency in the forex market and evaluate potential factors influencing exchange rate fluctuations.
• Valuation of Derivatives and Risk Management Strategies: Delve into the valuation of financial derivatives like options and futures and explore risk management strategies for managing derivative exposure.
• The Rise of Environmental, Social, and Governance (ESG) factors in Investment Decisions: Analyze how ESG considerations are increasingly influencing investment decisions and shaping market dynamics.
• The Impact of Blockchain Technology on Financial Services: Explore the potential of blockchain technology to revolutionize financial services by enhancing security, transparency, and efficiency.
• The Rise of Robo-advisors and the Future of Wealth Management: Analyze how robo-advisors are changing the wealth management landscape and evaluate their potential impact on traditional financial advisors.
• Cybersecurity Challenges and Solutions in the Fintech Industry: Investigate the growing threats of cyberattacks in the Fintech sector and explore innovative solutions for data protection.
• The Role of Big Data and Artificial Intelligence in Personalized Finance: Analyze how big data and AI are being used to deliver personalized financial services and products to customers.
• Comparative Analysis of Global Fintech Regulatory Frameworks: Aligning Innovation with Consumer Protection and Financial Stability.

Real Estate Finance

• The Impact of Rising Interest Rates on the Residential Real Estate Market: Analyze how changes in interest rates affect housing affordability and overall market activity.
• Real Estate Investment Trusts (REITs) as an Alternative Investment Option: Evaluate the performance and characteristics of REITs as an investment tool for generating income and capital appreciation.
• Commercial Real Estate Valuation Methods and Market Trends: Explore various methods used for commercial property valuation and analyze recent trends in the commercial real estate market.
• The Role of Fintech in Streamlining Real Estate Transactions: Investigate how Fintech solutions are automating and simplifying various aspects of real estate transactions.
• Sustainable Real Estate Development and Financing Strategies: Analyze emerging trends and financing methods for sustainable real estate development projects that prioritize environmental and social responsibility.

Additional Tips for Choosing a Project Topic for MBA Finance Students

Having explored a diverse range of MBA finance project topics , here are some additional tips to guide you in selecting the perfect one:

• Consider your interests: Choose a topic that aligns with your personal interests within the broad field of finance. This will make the research process more engaging and enjoyable.
• Data availability: Ensure you have access to the data required for your chosen topic. Consider the availability of financial data from public databases, company reports, or industry research sources.
• Faculty expertise: Align your topic selection with the areas of expertise of your professors who can provide valuable guidance and feedback throughout the project.
• Project scope: Be realistic about the time constraints and workload associated with your chosen topic. Ensure the project can be adequately covered within the allotted time frame.
• Industry relevance: Consider choosing a topic that addresses a current challenge or emerging trend in the financial industry. This demonstrates the real-world applicability of your research.

FAQs About MBA Finance Project Topics

Here are some frequently asked questions (FAQs) about MBA finance project topics to help you further navigate your selection process:

Q1. How early should I start thinking about my project topic?

A1. The sooner, the better. Start brainstorming potential topics early in your program to allow enough time to refine your focus and secure the necessary data and resources.

Q2. Can I choose a topic outside of the listed categories?

A2. Absolutely! While these categories provide a starting point, you are encouraged to explore topics that pique your interest, even if they fall outside the listed categories. Discuss your unique ideas with your professors to assess their feasibility.

Q3. What if I find myself struggling to narrow down my topic?

A3. Don't hesitate to seek guidance from your professors, program advisors, or industry professionals. They can offer valuable insights to help you refine your topic and ensure it aligns with your research goals.

Q4. How important is originality in the chosen topic?

A4. While complete originality may be challenging, focusing on a specific aspect within a broader topic can allow you to make an original contribution through your research and analysis.

Q5. What are some resources that can help me with my research?

A5. Utilize your university library resources, financial databases like Bloomberg or S&P Capital IQ, industry research reports, and academic journals to gather relevant data and information.

Choosing the right MBA finance project topic lays the foundation for a successful and rewarding learning experience. By considering the factors discussed above and exploring the diverse range of potential topics, you can select a theme that ignites your passion for finance and allows you to demonstrate your analytical and research skills. Remember, a well-defined topic can set you apart and pave the way for exciting career opportunities in the dynamic world of finance.

Shape Your Future: Inquire About GBSRC's MBA Finance Program

Embark on your path towards a thriving future in finance by discovering GBSRC's MBA Finance Program today. Boasting a distinguished curriculum, experienced faculty, and state-of-the-art resources, GBSRC offers the ideal setting to kickstart your finance career. Don't miss out on this opportunity to unlock your potential and achieve your professional goals. Reach out to us today and embark on a transformative educational experience at GBSRC. Your journey to success starts right here!

MBA HR Project Topics: Top 25+ MBA HR Project Ideas

Are you Looking for MBA HR project topics? Check out our list of 25+ curated ideas covering performance management, diversity, recruitment, and more.

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Important dates

An MBA is regarded by many as the ticket to the C-suite.  After all you’d be hard-pressed to find a CEO who doesn’t have one.  More than anything, an MBA is structured to turn a manager into a holistic leader capable of steering an organisation and its people to success.  The MBA gives you access to continue your studies towards a DBL, providing you meet the admission requirements of the DBL.

Admission requirements and supporting documents

• A Bachelor's Honours Degree or a Postgraduate Diploma, with a minimum 120 credits, OR a 480-credit Bachelor's Degree. Please supply a copy of your transcript, indicating the symbol or percentage obtained for each module and indicating whether or not the qualification was completed.
• A recent detailed Curriculum Vitae indicating three years or more managerial/professional work experience.
• Supply a clear copy of Identity Document or Passport. A copy of driver’s licence will NOT be accepted.
• Once the application is successful, applicants may be required to write an admissions test as part of the selection process.

The Graduate School of Business Leadership may institute additional selection criteria as deemed necessary.

For Application Queries: 

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Before you apply

Before you apply, kindly familiarise yourself with the information below:

Finance Information

Contact our dedicated MBA Finance Officer to assist you with your MBA-related finance queries Monicca:

Tel: +27 11 652 0221 Email: [email protected]

For all your  general Finance queries , kindly use the contact information below: Landline: 011 652 0312 /0379/0380 E-mail:  [email protected]

MBA 2024 payment structure and tuition fees

• Application fee: R215 (non-refundable AND in addition to tuition fees) – Not applicable if you have a student number)
• Tuition fees; split into acceptance deposit and subsequent payment plan
• A foreign levy of R3 335 will be charged for students not residing in South Africa

Disclaimer: * Please note that the fees reflected herein are provisional pending Council approval later this year *

Kindly note that Unisa is a cashless environment. The non-refundable application fee may be paid using the my Unisa online payment platform http://www.unisa.ac.za/sites/corporate/default/Apply-for-admission/Student-fees-and-funding-your-studies/Unisa-payment-methods-and-banking-details  or electronic fund transfer (EFT) or credit card or cash deposit at your nearest bank.

Registration fees

The acceptance/registration fee is payable on or before registration. Registration will only be processed once the registration fee is settled in full or a valid purchase order is provided. The bursar/sponsorship letter is  not sufficient  proof of payment for registration. Invoices will only be generated upon receipt of a bursary/sponsorship letter.

Withdrawal from programme

Subject to Section 12(2) of the Consumer Protection Act, a cancellation fee is payable as follows:

Semester One:

• Withdrawal before the programme commencement date will be refunded in full.
• Withdrawal after the programme commencement date, but before 15 March 2024 will result in a liability equal to 50% of tuition fees.
• Withdrawal after 15 March 2024 will result in full liability of tuition fees.

Semester Two:

• Withdrawal after the programme commencement date, but before 15 August 2024 will result in a liability equal to 50% of tuition fees.
• Withdrawal after 15 August 2024 will result in full liability of tuition fees.

Registered students who wish to withdraw from any SBL programme or offering for any reason must do so in writing to the Programme Administrator and the Fees Office. Failure to comply with this condition will result in the student being liable for the full tuition fees of the programme.

Unsettled accounts

Unsettled accounts are subject to  financial blocks or/and cancellations . Accounts that are cancelled or blocked will not have access to academic results on the  myUnisa  platform. Failure to settle any outstanding fees, could further result in the following financial penalties:

• The student will be unable to access statement of results.
• Final year student will not be allowed to participate in the graduation ceremony.
• The student will not be accepted into the next academic year of study.
• Hand over to a third party for the collection of outstanding amounts. The student will be liable for legal costs of recovery.

Master of Business Administration Modules

Year 1: semester 1.

Accounting for Managers (MBA4807)

Students who complete this module will be able to interpret and evaluate different types of financial reports. Students will be able to read and analyse financial statements; understand the capital budgeting process; evaluate a company’s management of working capital; evaluate costing and product-pricing decisions; and evaluate the budgeting process of an organisation.

Economics for Managers (MBA4801)

Students who complete this module will be able to analyse economics for managers with a view to making informed business decisions. This implies that they will be able to explain economic phenomena that influence business organisations; predict the effect of changes in economic variables; analyse the impact of economic changes on specific business organisations; and revise business decisions by monitoring changes in economic phenomena.

Managing Human Capital (MBA5904)

The purpose of this module is to equip students with knowledge base, competencies, values and attitudes that will enable them to manage the human capital function on a strategic level, within a diverse and ever-changing organisational context, taking into consideration the unique organisational dynamics (including organisational behaviour), leadership and the full utilisation of an organisational development approach. The module will additionally expose students to the South African & African Organization from a system theory perspective, Cross cultural Human Capital Management, Frameworks for Human Capital measurement, HR Governance (including risk management, quality assurance, service delivery), Human Capital Management and technology, social exchange and learning theories.

Operations Management (MBA5926)

The purpose of the learning in this module is to equip students with knowledge, skills, attitudes, and values that will enable them to manage the operations of an organisation, whether it is a service or a manufacturing organisation. Qualifying students will be able to make recommendations to organisations on how to improve productivity, increase responsiveness, provide more choice to the customer, deliver high quality standards of products or services and to rigorously analyse business processes and to make recommendations on how to improve them.

Year 1: Semester 2

Strategic Financial Management (MBA5903)

This module aims to provide students with high-level competencies (knowledge, skills, norms, and values) to enhance their knowledge and understanding of the essential concepts of financial management, cash flow management, financial analysis, and financial risk management. Qualifying students will obtain a comprehensive and systematic knowledge base and the necessary skills to critically analyse and interpret corporate financial statements and reports, manage financial information, and make informed economic decisions. Qualifying students will furthermore be able to reflect on the limitations of both published accounts and standard analytical techniques, including the ethical standards of performance adopted by finance managers. Finally, on completion of this module students will gain a coherent understanding of various financial management techniques to enable them to evaluate investment requirements of organisations and alternative sources of finance to fund these requirements, including the valuation of assets and investment projects to provide long-term benefits.

Sustainability Marketing (MBA5910)

The world of business is changing under the influence of climate change, scarcity of resources, global pandemics like Covid-19 and SDGs (Sustainable Development Goals) driven national agendas to name a few. Increasing awareness, sensitivity and restlessness among various stakeholders and consumers towards the urgent need to address these issues are also evident. Hence, building sustainability-oriented businesses becomes vital for business leaders. These new realities are making them rethink and redesign business strategies. Sustainability-oriented marketing strategies play a key role in ensuring effective responsiveness of business while addressing these issues. This module forms part of the Master of Business Leadership (MBA) programme. The purpose of the learning module is to equip students with coherent, contemporary, and comprehensive understanding of how the triple bottom line principles of sustainability are becoming an integral part of marketing strategies. The module will also advance students’ abilities to solve the social and environmental problems dominant in their context while developing marketing strategies that optimize a firm’s performance and create sustainable and responsible value.

Management Digital Technologies (MBA5945)

For many public and private sector organisations, the proper management of technology is of a strategic importance as it is an essential ingredient for the modern business to create value. This module focuses on the identification, acquisition, selection, exploitation and protection of digital technologies and how these can me managed to increase organisational performance, growth and sustainability. This includes understanding the role of digital technologies in an organisation, forecasting possible digital technology trends that could be useful for the organisation, mapping out potential digital technologies to organisational and market needs and developing portfolios of projects under development. The module is primarily intended for those who either aspire to a management and/or leadership role in digitally transforming environments or have just assumed such a role and are looking to further their technology management, including the management of digital technologies, skills and knowledge

Business Research (MBA 5944) (compulsory and prerequisite for MBA5929 module)

Students who complete this module will be able to conduct high-quality business and management research either as practitioners or academics. They will be able to apply a range of research methods and techniques in a practical environment. They will be able to apply the spectrum of research methods including statistical analysis of data and the theory to the analysis of data. 

Students can choose any ONE of the following electives. These electives are offered in Year 2, Semester 1. An elective will only be offered if a minimum of 30 students are registered for the module.

Strategic Project Management (MBA5909)

Students who complete this module will be equipped with a comprehensive and systematic knowledge base of strategic project management, including a set of best practices for creating an environment for successful projects. Students will have a contemporary and comprehensive knowledge base on how to develop project management as an organisational practice.

Year 2: Semester:1

Strategic Management MBA5905

The purpose of the learning in this module is to enable students to integrate the process, content and context in evaluating and developing strategies at the business and corporate level. Qualifying students will be able to make recommendations on strategy implementation. These students will also be able to appreciate the role of strategic leadership in crafting and implementing strategies.

Ethical Leadership and Governance MBA5902

The purpose of the learning in this module is to enable learners to make ethical and sustainable business decisions. Qualifying learners will be able to evaluate business decisions on the basis of their ethicality and sustainability and will be able to make recommendations to organizations about business ethics and corporate governance. The learning in this module will further equip learners with corporate citizenship, corporate social responsibility, Ubuntu and Batho Pele principles, universal principles of corporate governance, King IV and companies Act (SA) 2008 knowledge base and competencies. 

Students can choose any ONE of the following electives. These electives are offered in Year 2, Semester 1. The SBL may choose not to offer an elective based on operational considerations.

Strategy in a Global Context (MBA5907)

Students will be able to gain a coherent understanding of the global business environment and will acquire a comprehensive and systematic knowledge base and skills that will enable them to make informed strategic business decisions in a complex and dynamic global business environment. They will also be able to take advantage of international business opportunities that arise from changing global market needs, as well as the globalisation of markets and the globalisation of production. They will be able to appreciate the role of global leadership in the global business environment, and demonstrate their ability to decide on and develop strategies to compete successfully in increasingly competitive and dynamic global markets  

Digital Supply Chains (MBA5946)

The application of Industry 4.0 technologies to end-to-end supply chain management processes gives rise to Supply Chain 4.0, or digital supply chains. Besides the need to adapt to new and disruptive digital technologies, organisations also have the opportunity to rethink the way they develop supply chain strategies to transform into digital supply chains to significantly improve performance and customer satisfaction. This module therefore focuses on the impact of Industry 4.0 in supply chain management. To this end, the module will equip students with the knowledge to explore how digital technologies can be exploited for a competitive advantage in the various supply chain management domains including procurement, inventory management, logistics and warehousing, supply chain big data and supply chain risk management. The skills to be gained are that students will be enabled to develop and implement digital transformation strategies to digitalise their end-to-end supply chain management processes. The module is primarily intended for managers and especially leaders in government, civil society, non-governmental organisations and private industry who are looking to further their knowledge and skills for better decision making on the impact of digital transformation in supply chain management

Innovation and Entrepreneurship (MBA5948)

The purpose of the learning in this module is to equip participating students with skills to devise innovation strategies for creating new value for the local and global marketplace that eventually leads to sources of sustainable competitive advantage for their organisations, as well as develop an entrepreneurial mindset on how to create successful venture opportunities in an age of uncertainty.

Year: 2 Semester: 1 & 2

Integrated Management Project (MBA5929)

The purpose of this module is to enable graduate students to plan and conduct a rigorous research study in the business environment of a selected organisation at the master’s degree level. For this purpose, the student will be required to integrate the knowledge, skills and competencies acquired in preceding modules in the context of the global economy. Furthermore, this should be demonstrated by being able to critique various dynamics affecting the global economy.

Completion of Qualification

Students must complete their research report in the second year of their studies.

Students will have a maximum of three years to complete the MBA degree curriculum successfully. A student may apply for one additional year of study to the Registrar. After this time the student will be removed from the SBL system. Upon completion of the programme, a student will receive the degree Master of Business Administration, conferred by the University of South Africa.

Study schools give students an opportunity to interact with academics and other students. All study schools were traditionally held at the SBL campus in Midrand, Gauteng.  Online/campus attendance remains compulsory for each module, regardless of the format. Students will be advised well in advance about the venue OR which virtual platforms to be used.

MBA First-Year Study School Dates for 2024

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Email: [email protected]

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• YOU EXPRESSLY ACKNOWLEDGE AND AGREE THAT TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, NEITHER GMAC NOR ITS THIRD-PARTY LICENSORS OR SERVICE PROVIDERS (COLLECTIVELY, ITS “ LICENSORS ”) MAKE ANY WARRANTIES OR PROMISES, WHETHER EXPRESS OR IMPLIED, OR BY STATUTE, COMMON LAW, CUSTOM, USAGE, OR OTHERWISE, ABOUT THE SERVICE OR YOUR USE THEREOF. THE SERVICE IS PROVIDED “AS-IS” WITH ALL FAULTS AND WITHOUT WARRANTY OF ANY KIND. THE ENTIRE RISK AS TO THE SATISFACTORY QUALITY, PERFORMANCE, ACCURACY, AND EFFORT OF SUCH SERVICE SHALL BE WITH END USER. GMAC AND ITS LICENSORS DISCLAIM ANY AND ALL EXPRESS OR IMPLIED REPRESENTATIONS AND WARRANTIES WITH RESPECT TO THE SERVICE, THIRD-PARTY SOFTWARE, AND ANY SERVICES PROVIDED HEREUNDER, INCLUDING, BUT NOT LIMITED TO, ANY EXPRESS OR IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE (INCLUDING ALL GUARANTEES OF ACHIEVING A HIGHER SCORE ON THE EXAM), SATISFACTORY QUALITY, NON-INFRINGEMENT, COMPATABILITY WITH THIRD-PARTY SOFTWARE OR HARDWARE, OR THAT YOUR USE OF THE SERVICE WILL BE UNINTERRUPTED, VIRUS-FREE, OR ERROR-FREE.
• Continuous internet access is required to access the Service, and such access is the sole responsibility of each End User. 
• LIMITATION OF LIABILITY: IN NO EVENT WILL GMAC, ITS LICENSORS, OR THEIR RESPECTIVE AFFILIATES BE LIABLE TO YOU FOR (A) ANY CLAIM MADE BY ANY THIRD PARTY AGAINST YOU RELATING TO THIS AGREEMENT, OR (B) ANY CONSEQUENTIAL, INCIDENTAL, EXEMPLARY, PUNITIVE, OR SPECIAL DAMAGES, EVEN IF GMAC OR ITS LICENSORS HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME STATES OR JURISDICTIONS DO NOT ALLOW THE FOREGOING LIMITATIONS, IN WHICH CASE SUCH LIMITATIONS MAY NOT APPLY. IN NO EVENT SHALL GMAC’S AND ITS LICENSORS’ TOTAL LIABILITY FOR ALL DAMAGES (WHETHER IN CONTRACT, TORT, INCLUDING NEGLIGENCE, OR OTHERWISE) EXCEED THE PURCHASE PRICE YOU PAID FOR THE SERVICE.
• GOVERNING LAW AND LEGAL PROCEEDINGS: This Agreement will be governed by and construed in accordance with the laws of the Commonwealth of Virginia, excluding its conflict of laws principles. This Agreement shall not be governed by the United Nations Convention on Contracts for the International Sale of Goods, the application of which is expressly excluded. If for any reason a court of competent jurisdiction finds any provision or any portion thereof of this Agreement to be unenforceable, the remainder of this Agreement shall remain in full force and effect. In the event of a dispute arising out of or relating to this Agreement or the Service, such dispute shall be brought exclusively in a court of competent jurisdiction located in the Commonwealth of Virginia. The parties (GMAC and you) hereby agree to waive any right to a jury trial in such dispute. You shall resolve disputes with us only on an individual basis and shall not bring a claim as a plaintiff or class member in a class, consolidated, or representative action. 
• EXPORT CONTROL: You shall not export or re-export the Service except as authorized by United States law and the laws of the jurisdiction in which the Service was accessed.
• GENERAL: This Agreement constitutes the entire agreement between you and GMAC relating to the Service and supersedes all prior or contemporaneous understandings regarding the Service. No amendment to or modification of this Agreement will be binding unless it is in writing and signed by GMAC. GMAC reserves the right to modify this Agreement at any time by replacing this Agreement with an updated Agreement on mba.com. You should check this Agreement periodically for modifications. If any modification is unacceptable to you, your only recourse is to cease use of the Service. Your continued use of the Service shall constitute your binding acceptance of the modified Agreement. In the event of a dispute between the English version and any non-English versions of this Agreement, the English version of this Agreement shall govern, to the extent not prohibited by local law in your jurisdiction.
• CUSTOMER SERVICE: For technical support assistance for the Service, you may contact us by visiting this page .
• Bulk orders for the Service shall not be construed as creating a partnership or any relationship between you and GMAC. You are prohibited from implying that any such relationship exists and shall not imply that GMAC endorses your products or services. GMAC retains all rights in its products and services, subject to the licenses granted to End Users herein. You must comply with GMAC’s policies on copyrights, trademarks, and logos usage at www.gmac.com/about-us/trademarks-and-copyrights . If you are a test prep organization, you may incorporate the use of the Service into your courses, provided that a copy of the Service has been purchased for each attendee. You are expressly prohibited from reselling the Service. 
• All end users for whom you purchase the Service (“ Your End Users ”) shall comply with the terms in this Agreement, including, but not limited to, those restrictions set forth in Section 5. You hereby agree that: (i) you shall inform each of Your End Users of the obligations and restrictions herein, and (ii) you shall be responsible for compliance with this Agreement by each of Your End Users. 
• You acknowledge that once purchased, the Service will promptly be made available for use, and you do not have the right to cancel the Service or this Agreement or receive any refund, unless otherwise specifically agreed by GMAC in writing or expressly required by operation of applicable law.
• You must provide access to the Service to Your End Users within twelve (12) months of the date you purchased the Service. You will not be able to provide Your End Users with access after that 12-month period. You must inform Your End Users that their access to the Service shall commence upon the date they receive access from you and shall continue for a period of twelve (12) months thereafter, unless earlier terminated by GMAC as provided herein.

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