ipl 2022 case study

Indian Premier League Valuations: Cricket Now Has A Place Among World’s Most Valuable Sports Teams

Franchise values in the world’s top cricket league are surging, outpacing the growth in even the nfl and the nba..

T he Indian Premier League has been a gold mine for investors.

In 2009, a year after the franchise-owned cricket league launched, Forbes published its first (and only) valuations of the league’s teams, pegging the average value of the eight franchises at $67 million . With the league having recently expanded to ten clubs, that average is now up to $1.04 billion, an annualized growth rate of 24%.

By contrast, over the past 13 years, the growth rate has been 10% for NFL team values (to $3.48 billion ) and 16% for NBA team values (to $2.48 billion ). And the IPL’s most valuable franchise, the $1.3 billion Mumbai Indians, is now worth more than six MLB teams , 27 NHL teams and every MLS team .

“The IPL is the most prominent cricket league in the world in terms of attracting sponsors and media rights,” says Ajimon Francis, managing director at Brand Finance India, a brand valuation and strategy consultancy. “A lot of credit goes to founders of the IPL, who took ideas from the NBA and European soccer leagues, and good governance by the BCCI with regards to clear visibility of team funding and ensuring the tournament continued during Covid.”

“The IPL is the most prominent cricket league in the world in terms of attracting sponsors and media rights.” Ajimon Francis

Transaction prices illustrate the rise in the valuations. The Deccan Chargers were thrown out of the IPL in 2012 for failing to pay their players, but they were soon replaced by the SunRisers Hyderabad in a deal that saw Sun TV pay more than double what Deccan Chronicle Holdings had paid for the team in 2008. In 2018, when JSW Group nabbed a 50% stake in the Delhi Daredevils from GMR Group, the cricket team (now the Delhi Capitals) was valued at $169 million , twice the amount GMR paid.

Private equity has recently taken notice. In June, RedBird Capital, which owns nearly 11 % of Fenway Sports Group, bought a 16% stake in the Rajasthan Royals at a valuation slightly above $200 million.

“There is a lot of excitement from investors looking to invest in the IPL,” says Karan Taurani, senior vice president at investment bank Elara Capital, who specializes in research on the media and entertainment industries.

The average expansion fee paid by the original eight owners in 2008 was $90 million. ( Forbes’ initial values were lower because the fees were paid over several years.) Last October, the IPL sold two expansion teams: CVC Capital paid around $750 million for the Gujarat Titans, and Sanjiv Goenka purchased the Lucknow Super Giants for about $950 million. The expansion fees will be paid over ten years and redistributed in equal amounts to the other eight teams.

There are two big reasons for the surge in IPL valuations.

First, the IPL draws a massive viewing audience and is must-have content in India. Last season, 400 million watched on television, and another 260 million streamed matches. This is the last year of the IPL’s media deal with Walt Disney subsidiary Star India, which is paying the league $2.4 billion over five years for television and streaming rights. The expectation is that the next round of media rights will be worth $6 billion to $7 billion over five years. Explains Taurani, “Males make the spending decisions in Indian households, and 60% of the viewing audience of the IPL are male.” Forbes’ values for the Super Giants ($1.08 billion) and the Titans ($850 million) are higher than their expansion fees because the IPL’s next media deal was anticipated to be worth at most $5 billion when the two new teams came aboard.

Second, the IPL’s economic model virtually guarantees that every team is profitable. In 2021, for example, average revenue for the eight teams was $35 million, with operating income (earnings before interest, taxes, depreciation and amortization) of $9 million.

Some 80% of the IPL’s revenue in a typical year—and about 90% during the pandemic—is derived from central revenues negotiated by the Board of Control for Cricket in India, or BCCI, the sport’s national governing body. That pot consists of the league’s central media rights agreement with Star India, which paid $440 million in 2021, and its central sponsorships, which were worth $58 million in 2021.

According to Elara Capital’s Taurani, in 2021 the BCCI kept 50% of central revenue, 45% was shared equally among the IPL’s eight teams and 5% of the central revenue was doled out to the IPL’s four playoff teams—the champion Chennai Super Kings, the Kolkata Knight Riders, the Delhi Capitals and the Royal Challengers Bangelore—based on their performance. Only about 20% of revenue came from individual team sponsorships, tickets to matches and selling merchandise. Thus 82% of IPL revenue wass shared equally among the eight teams. For comparison, the NFL and the NBA equally share about 60% and 40% of their revenues, respectively.

In addition, the IPL has a salary cap that keeps player payrolls (slightly less than half of operating expenses) at no more than 35% of revenue; that’s much lower than in the NFL (48%) and the NBA (51%). That helps explain why each of the eight IPL teams that played in 2021 was profitable even as matches had no fans in attendance, with Covid-19 depriving the clubs of the $3 million to $4 million they each typically collect in ticket revenue.

The revenue sharing results in a narrow range in team valuations, with the pecking order largely determined by market demographics and success on the pitch. The most valuable team—the Mumbai Indians, at $1.3 billion—has won the most IPL titles (5) and plays in the financial capital of India, in a state that ranks second in the country in total population (135.7 million) and first with its number of Forbes -certified billionaires (58).

The list’s diamond in the rough is the Royal Challengers Bangalore, ranked sixth at $1.04 billion. The Royal Challengers play in India’s IT capital , and their state has the third-most billionaires (22) among IPL teams. But they have never won an IPL title. “The team hasn’t reached their potential in terms of merchandise and endorsement revenue due to their performance on the pitch,” notes Brand Finance’s Francis.

The thinking here is that IPL team values will see solid appreciation over the next several years as non-media revenue streams increase. Central sponsorship revenue, for example, is expected to top $100 million in 2022, and analysts believe NFT deals and a video game (both as part of central revenue) will push up sponsorship revenue even further, as they have with U.S. teams. There is also considerable potential in licensing and merchandising as the league, consumers and the state get a better handle on piracy .

THE IPL’S MOST VALUABLE TEAMS 2022

The Mumbai Indians celebrate after they defeated the Chennai Super Kings during the Indian Premier League Final

1. Mumbai Indians

• value: $1.3 billion, • revenue: $33 million, • operating income: $5.5 million, • owner: reliance industries.

Deepak Chahar of the Chennai Super Kings celebrates.

2. Chennai Super Kings

• value: $1.15 billion, • revenue: $41.2 million, • operating income: $14.8 million, • owner: india cements.

Kolkata Knight Riders' Andre Russel follows a ball to hit.

3. Kolkata Knight Riders

• value: $1.1 billion, • operating income: $14.1 million, • owner: shah rukh khan, 4. lucknow super giants, • value: $1.075 billion, • revenue: n/a, • operating income: n/a, • owner: rp-sanjiv goenka group.

Delhi Capitals celebrate after they defeated the Sunrisers Hyderabad

5. Delhi Capitals

• value: $1.035 billion, • revenue: $35.4 million, • operating income: $8.3 million, • owner: gmr group, jsw group, 6. royal challengers bangalore, • value: $1.025 billion, • revenue: $36.4 million, • operating income: $9.7 million, • owner: united breweries.

Gowtham Krishnappa of Rajasthan Royals bats as Rishabh Pant of Delhi Capitals follows the ball

7. Rajasthan Royals

• value: $1 billion, • revenue: $31.7 million, • operating income: $6.6 million, • owner: emerging media ltd..

Kane Williamson of the Sunrisers Hyderabad is bowled by Ishant Sharma of the Delhi Capitals

8. SunRisers Hyderabad

• value: $970 million, • revenue: $31.8 million, • operating income: $3.2 million, • owner: sun tv network, 9. punjab kings, • value: $925 million, • revenue: $31.2 million, • operating income: $9.8 million, • owner: mohit burman, ness wadia, pznz media, 10. gujarat titans, • value: $850 million, • owner: cvc capital partners, methodology.

Revenue and operating income (earnings before interest, taxes, depreciation and amortization) are estimates for the 2021 season and were converted to U.S. dollars based on the average exchange rate for that season (1 INR = 0.0135 USD). Enterprise values (equity plus net debt) are based on historical transaction prices, revenue prospects and market demographics and were calculated using the exchange rate as of April 12, 2022 (1 INR = 0.0131 USD). Forbes’ figures are based on team documents as well as conversations with team owners, analysts and sports bankers.

With additional research by Justin Teitelbaum .

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Analysis of growth in ipl viewership from 2008 to 2022 – a case study.

Table of Contents

Indian Premier League, also known as IPL, has been one of the most popular cricket leagues in the world for a long time. Started in 2008 with eight city-based teams, IPL currently has 10 teams and is held every year in India usually during the months of April and May. In the 14 seasons of IPL, there has been a tremendous rise in IPL and growth in IPL viewership from 2008 to 2022. Let’s have look at the data and figures to showcase this hypothesis.

Rise of IPL

The popularity of IPL has been increasing rapidly over the years since it has completely changed the cricket scenario in a nation like India where cricket is considered as a religion. The IPL was introduced just when T20 cricket came into the picture and started gaining popularity quickly as the majority of the people favored and gave preference to a fast-paced game of cricket for a shorter duration than the regular one-day or test formats. IPL has basically played a huge role during this transition of T20 cricket in India.

Also, the concept of franchise-based leagues was introduced in India with the help of IPL and hence IPL can be considered as one of those leagues that revolutionized the game of cricket in India. Even though franchise-based leagues have begun for some of the other popular sports like football (ISL) and kabaddi (PKL) in India during the last decade, these leagues are nowhere near IPL as of today and IPL is still dominating the sporting scene in India. There are quite a few factors that have resulted in the IPL viewership skyrocketing consistently over the years.

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What are the reasons for growth in ipl viewership.

One of the major reasons for consistent growth in IPL viewership is the period when the tournament takes place every year. The tournament is usually held in the months of April and May when school, as well as college-going children, have summer vacations in India. Cricket is a game that is obviously very popular among the youth and since the league takes place during the vacation period, the viewership among school and college children is always on a high every year. Moreover, the viewership among females has been increasing gradually over the years.

Also, the tournament lasts for only about two months which basically ensures that the audience is following the league continuously as longer tournaments might result in the audience getting bored after a point of time. Another major reason for high viewership is the timing of the matches. The matches usually start around 7:30-8 in the night and get over before 12. This period of 7:30-11:30 is crucial as this is the time when most of the people are done with their daily work and are at their homes watching television for entertainment.

A major strategy that was used in the initial years for increasing the viewership of IPL was to broadcast matches on SONY MAX, a channel that was majorly used for broadcasting Hindi movies. Since the IPL was being broadcasted on non-sports channels as well, the IPL viewership kept on increasing.

The above figure shows how the IPL viewership among the age groups below 15, 15-21 years, and 22-30 years have increased significantly between 2016-2018.

Some of the other factors why the IPL viewership has been increasing in recent years include the availability of HD (High Definition) channels for sports, broadcasting of IPL matches in various regional languages, and IPL streaming on OTT platforms such as Hotstar. HD channels provide a better viewing experience and hence the introduction of sports HD channels is one of the major reasons for the increase in viewership. Streaming services such as Hotstar have definitely played a crucial role as the audience has the option of watching IPL matches even if they don’t have access to television.

Advertising is another major factor that has led to the significant growth in IPL viewership. Some of the top advertised categories during IPL matches include smartphones, online shopping, cars and car tyres, soft drinks, beverages, and many more. Social media platforms like Facebook and Instagram have also contributed towards the increase in IPL viewership nowadays.

IPL has become so popular that the TV viewership for the 2021 season had crossed 400 million which is almost half of the total number of TV viewers in India (around 836 million). This popularity of IPL keeps on rising as it is not only being followed in India but also in various other countries such as Sri Lanka, Bangladesh, UAE, etc.

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Case Study: How Streaming is Helping Take the IPL Cricket to the Next Level

By meetal shah, country manager india, deltatre..

Thursday, July 6, 2023 - 9:19 am Print This Story | Subscribe

Story Highlights

Nearly a month on, people are still talking about the IPL 23’s thrilling final which was worthy of the numbers that tuned in. On average 97 million viewers tuned in on streaming platform JioCinema daily and 93 million on Disney Star. The TV coverage has already beaten record viewing figures set in 2019, while through streaming, JioCinema delivered 32 million concurrent views during this year’s final.

With the diversification of IPL rights, Viacom’s purchase of the 2023-2027 IPL digital streaming rights combined with Star’s continued traditional TV coverage, has this been a watershed moment in the IPL?

In the first five weeks of the season, IPL 2023 racked up a staggering 13 billion views on JioCinema, with a record peak concurrent audience of 24 million watching CSK take on Royal Challengers Bangalore (now surpassed by the final).

JioCinema’s decision to switch IPL’s digital coverage to an AVOD model drove huge numbers, but how does streaming help to take the tournament to an even higher level, and what can other sports learn from the cricket tournament’s digital success?

Increased accessibility

Free streaming has made IPL 23 much more accessible for fans all over India, attracting a larger and more diverse fan base. According to YouGov research at the end of IPL 2022, there was a 305% increase YoY in fans watching the tournament online, and I’d expect to see an even bigger leap this year.

Convenience

OTT platforms are changing the way fans around the world consume sports, and unlike linear TV, the convenience offered by streaming platforms allows people to watch in their preferred time and space. Additional content in the shape of highlights packages and interviews also means that consumers can engage with the IPL at their convenience.

Fan engagement

When it comes to streaming live sports, it’s no longer enough to show live action with basic graphics and data. Fans want a first-class experience that allows them to engage with the sport differently.

Features that help improve the viewing experience like engaging graphics, in-depth match stats and multiple camera angles as well as the ability to choose your own commentary feeds are all great ways for streamers to engage with their sport beyond live coverage.

Regionalised content

Speaking of audio feeds, it’s hard to underestimate the impact of regional commentary feeds on streaming services broadcasting the IPL. With commentary in multiple languages to choose from, streaming has meant the tournament can be enjoyed by cricket fans from all corners of India.

Revenue generation

Streaming numbers for IPL 23 have ballooned because it’s available to watch for free via ad-supported mobile streaming. This appears to be helping to grow ad revenue for broadcasters showing the IPL. According to a report by Media Partners Asia, money generated via ads on digital channels during IPL 23 will top $350 million, up from $128 million compared to this time last year – surpassing pay-TV ad revenue for the first time.

When looking at the success of the IPL since its launch in 2008, it’s important to remember it’s very young when compared to tournaments like the NFL, NBA and Premier League. Despite this, the latest rights deal means the IPL is only behind the NFL when it comes to revenue generated per game. Streaming will continue to be a key part of the IPL’s growth and it will be interesting to see how the tournament can continue to make the most of this wave.

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‘IPL media rights, a case study for the entire world’: Synamedia Global EVP

In a recent interview with e4m, jean francois pigeon, global evp & head of sales-marketing at synamedia spoke on why the latest ipl digital rights mark a significant moment not just in sports but the ott landscape..

“IPL media rights is a case study for the entire world to understand where the OTT industry is going,” believes Jean Francois Pigeon, Global EVP & Head of Sales-Marketing at Synamedia.

Pigeon, who was recently in India and has been helping clients such as Star India to launch and monetize streaming services, protect content and services from piracy and add addressable advertising with business insights, spoke highly on the matter of IPL and India in an interview with e4m.

“India is a massive content creator, people love to scale up businesses. Due to lots of constraints, innovations come naturally to India. India is pushing the world to the limits. We have a lot of lessons to learn from India.”

The IPL media rights took over the world news feeds when the new digital rights for the tournament left behind the TV media rights. Pigeon believes this to be a significant moment not just in the sports industry but in the OTT landscape.

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“It is for the first time that the value of digital rights of a sports tournament has surpassed that of TV broadcast rights,” he said.

“The media rights of IPL matches that are played out in India are fascinating. Sports has always been premium content across the globe. OTT was not a natural platform for sports viewership. It’s perfect for linear TV. However, the concept of sports telecasts going digital-first is mind-twisting. Cricket lovers are losing interest in watching the matches on TV due to frequent unwanted ads and sports OTT is growing due to the same reasons.”

The latest media rights figures for IPL put it next to only the NFL in terms of per match distribution, overtaking major players of the industry such as the Premier League, Champions League, La Liga, etc. With the big numbers comes the onus to avoid barriers such as piracy, something Synamedia has been working on with multiple brands in India.

“India is a fascinating market,” the CEO said.

“What is being paid for a match is second only to the US’s National Football League (NFL). It’s above NBA, English leagues and other professional leagues around the world. The broadcasters and streaming providers will need to protect the content as piracy is going to be a big issue for such premium content. We are actively engaging with many Indian players in this space to discuss this topic.”

Among the many methods being deployed to help their client’s interest, Synamedia tech has also ensured that the access of the content is only restricted to authorised users. Something that will be of key interest to Viacom18, who nabbed the streaming rights for the tournament.

“Our technology also ensures that only authorized users can access the content,” Pigeon said.

“Subscribers often share credentials with their friends. Unauthorized access to OTT content dents a huge revenue of media players.”

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Indian Premier League

By: Sonali Gupta, Akshat Raj, Diptiprakash Pradhan, Pranav Garg

Set in 2018, the case describes the evolution of the Indian Premier League (IPL), a franchise-based professional cricket league in India. Since its inception in 2008, the IPL has enjoyed huge…

• Length: 35 page(s)
• Publication Date: Sep 1, 2018
• Discipline: Strategy
• Product #: IMB709-PDF-ENG

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Set in 2018, the case describes the evolution of the Indian Premier League (IPL), a franchise-based professional cricket league in India. Since its inception in 2008, the IPL has enjoyed huge popularity among players and fans, despite being dogged by controversies. Students must analyze the team-design strategies of the franchises profiled in the case. This analysis helps uncover different models of team design, including their pros and cons, in human-capital-intensive contexts. Relating team design to team performance helps understand the significance of star performers and complementarity among team members.

Learning Objectives

Analyze different team-design strategies in human-capital-intensive contexts.

Understand how interactions among stars and non-stars impact team performance.

Sep 1, 2018

Discipline:

Geographies:

Industries:

Media, entertainment, and professional sports

Indian Institute of Management-Bangalore

IMB709-PDF-ENG

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Insights AI

An Entropik Study – Tata IPL New Promos Starring Big Names: Which Ad Seals the Deal?

The advert promos capture the emotional resonance Dhoni has. Besides, celebrity presence and humorous elements have sparked interest from viewers

MS Dhoni’s ability to adapt to diverse conditions in the game is one of his strengths. And he showed off another side of himself in a funny avatar for the forthcoming IPL 2022 advertisements. The veteran is known for his comedic witty quips and has never failed to excite the crowd, whether it’s on the field with his six-hitting prowess or in the promos with his acting skills.

This year, Mahi dons a conductor’s role, inspired by superstar Rajnikanth’s look in the 1989 comic caper Chaalbaaz.  

He also portrayed an Indian patriarch in another promo, with a catchy tagline, ‘Yeh Ab Normal Hai’. In 2022 promos, big names like Hardik Pandya and Rishabh Pant also make charming appearances.

Comparing this to last year’s Vivo IPL 2021 , viewers saw adverts portraying MS Dhoni in remarkable avatars, sporting the garb of various emotions ranging from wrath to greed. The commercials drew a lot of attention on social media, spawning memes and discussions and leaving viewers wanting more.

The IPL ads grabbed the consumers’ attention, so we used our Emotion AI platform to decode exactly how the viewers felt while watching these ads across India. We at Entropik Tech deployed EmotionAI technologies – Facial Coding and Eye Tracking to dive deep into customers’ emotions and discover which ad emerges as the clear winner.

Star Sports promoted this season of the IPL with a ‘Dhamaakedar Scenes’ series. Here the cricketers extend some bomb diffusion advice saying “Yahaan kisiko halke mein mat lena, yahaan koi bhi fat sakta hai.”

Dhoni was the subject of the first installment of this series. Hardik Pandya then shone in the second one, imploring viewers not to dismiss the new squads. Gujarat Titans and Lucknow Super Giants will be two new clubs in the 2018 season (LSG). Pandya is the Titans’ captain.

The campaign’s initial phase was launched in the first week of March. It showed Dhoni in a brand-new character – a bus driver who has stopped the vehicle in the middle of an extremely busy road – to commemorate the IPL summer window.

Key Highlights

• In comparison to the benchmark, all the ads excelled in terms of attention and positive emotion due to the presence of sports stars like MS Dhoni, Hardik, and Pant.
• 69% of respondents stated that Dhoni as Bus Conductor as the most loved Avatar of MS Dhoni in the IPL Promo ad series followed by Dhoni as Bahanebaazt Grandfather.  
• 88% of respondents fondly selected Dhoni as their favourite character in the dhamaakedar series.
• The Dhamaakedar series lacks in terms of engagement due to the repetition of the same concept in all three videos.
• The most dominant emotion portrayed by the respondents was “Happy” due to the legendary cricketer MS Dhoni’s new avatar as an old man in the commercial sketch.

In a new TATA IPL 2022 campaign, Star Sports released a fascinating promo for the 15th edition of the game. From a Rockstar to a monk, this year’s promo stars Chennai Super Kings captain Thala Dhoni in a new avatar that is, MS Dhoni was seen in the look of an old man watching the IPL in a promo video released by IPL’s official Twitter handle and as usual, he had calmness surrounded with his gestures.

Here is the deep-dive Emotion Report by Entropik Tech for TATA IPL 2022.

Tata ipl promo ad – dhoni bahanebaazz.

The 50-sec promo starts with opening shot where MS Dhoni as an old man watching IPL match. He gets a call from someone. He was watching an IPL match at the time. In a humorous turn of events, he persuaded his daughter to make an excuse that he has passed away so that he could watch Mahi bat.  The promo ends as Dhoni quips, “Aisi Bahaanebaazi Ab Normal hai,” which reveals the concept of the same.

The intensity of positive emotions were higher than the intensity of positive emotions among the viewers as most of them emoted happiness while watching the promo which stemmed out of excitement while watching their favorite cricket star MS Dhoni on screen.  

The Attention level of the respondents while watching the Ad was 68.79 which is excellent and fares higher than most of the ads. Attention remains constant throughout the trailer, wherein engagement dips and rises throughout the video.

The engagement rises   wheneve r the audience were able to see MS Dhoni on screen and peaks when he says , “Aisi Bahaanebaazi Ab Normal hai”. The dominant emotions from the promo included surprise and happiness . The element ‘’Surprise’’ peaks when the viewers see MS Dhoni as grandfather and for his acting skills.

The ‘’Happiness’’ element peaks during the 41st second  when MS Dhoni reveals about the new tagline , “Aisi Bahaanebaazi Ab Normal hai,”.   The legendary Indian wicketkeeper-batsman, the Captain Cool – MS Dhoni garners higher noticeability and earned attention followed by the IPL logo and date.  

TATA IPL Promo AD – Dhamakeedar MS Dhoni

The ad campaign launched by Star Sports, the official broadcaster of TATA IPL 2022, narrates that IPL is an unpredictable sporting event. And with the debut of a series of advertisements featuring cricket stars like MS Dhoni, Hardik Pandya, and Rishab Pant, the 15th edition might be anyone’s season.

The trailer begins with a suspenseful scene in which a bomb team is attempting to disarm a bomb while the clock is ticking away. While one of the team members jokes that just blue and yellow cables are harmful, Dhoni appears on the screen and tells them to treat all wires carefully because the situation is uncertain.  The team is unconcerned and cuts the other cables, resulting in a tremendous explosion. “Yahaan kisiko halke mein mat lena, yahaan koi bhi fat sakta hai,” Dhoni says again. He stresses that the IPL is an unpredictable event.

Even though only the Mumbai Indians (MI) and Chennai Super Kings (CSK) have won the famous title in the last five years, any one of the teams this year can pose a threat and should not be underestimated.   Attention remains constant throughout the promo, wherein engagement dips during the initial segments. The engagement rises when MS Dhoni appears on the screen and peaks while he says “ Yahaan kisiko halke mein mat lena, yahaan koi bhi fat sakta hai”.  

Happiness peaks during 36th second as the viewers were elated to look into the details of the match such as date, time, teams, and telecasting medium.  The element ‘’Happiness’’ peaked during the latter half of the video as the viewers were elated to see MS Dhoni on screen and IPL dates and logos of different IPL teams creating excitement to watch the match.  Overall, the ad performs better in terms of attention and positive emotions and manages to engage the audience by appealing star cast and humor.  

TATA IPL 2022 Promo Ad – Dhamakedar Series Ft. Hardik Pandya

Hardik Pandya, an all-rounder and the captain of the Gujarat Titans in the Indian Premier League (IPL), has issued a warning to the other franchises in the competitive league not to take the new clubs for granted in the forthcoming competition.

The dominant emotion in the promo found to be happiness and surprise as the audience were excited to watch the new team led by Hardik playing this year. The engagement peaks at 26th – 27th sec when Hardik says, “Naya jab bhi katega, 100 taka fategaa” in the video.

The promo manages to acquire Attention score of 68 and remains constant throughout the video because of the explosive detection scene based out of humour and cricket star Hardik Pandya on screen.

The closing segment performs better in terms of engagement and positive emotions as the viewers were excited to welcome the new team and eagerly waiting to witness the battle between new and old teams on the ground.

TATA IPL 2022 Promo Ad – Dhamakedar Series Ft. Rishabh Pant

Star Sports, the official broadcaster of the TATA IPL 2022, released a new promo film with Rishabh Pant, following films with MS Dhoni and Hardik Pandya. “Jo kabhi nahi fata, Wo bhi fat sakta hai is saal,” the promo, a part of the #YehAbNormalHai series, advises us not to underestimate the Delhi Capitals.

The film begins with a stressful scene in which a bomb squad is attempting to disarm a bomb while the clock is ticking. One of the bomb squad’s members mocks that the last 14 years all the blue wires have been ineffective.  Pant then instructs them to go at their own peril, which activates the blast, resulting in a spike in engagement. “ Hamare blue pe kabhi mat uthana sawaal, ” Pant concludes. “Is saal, Jo kabhi nahi fata, Wo bhi fat sakta hai ,” he adds. In this IPL #YehAbNormalHain!”

The ad manages to garner Attention score of 68.3 and remains constant throughout the video. Both positive emotion and engagement scores peak from 22nd to 25th second where the viewers were elated to see the Delhi Capitals Skipper Rishab Pant boasting about his team and new IPL 2022.

We can see that the closing segment of Ad performs better in terms of engagement and positive emotion as later in the trailer, we get to see the emerging star player Rishab Pant warns to Never raise questions on their Delhi team and boasts that, What never broke, it can win this year.  

Overall Dhamaakedar Ad Series

Viewers enjoyed watching the ‘Dhamaakedar Scenes’ series, featuring three cricket stars like MS Dhoni, Hardik Pandya and Rishab Pant offering some bomb diffusion advice saying “ Yahaan kisiko halke mein mat lena, yahaan koi bhi fat sakta hai ”.  

The star cricketers were noticed faster when compared with the other characters and elements aiding in more positive emotions. After the cricket stars IPL logo and the tagline Yeh ab Noraml Hai were the fast noticed elements by the audience.  

TATA IPL 2022 Promo Ad – Dhamakedar Series Ft. Dhoni in Rajnikant Avatar

The campaign’s ad featured MS Dhoni, in a new role as a bus driver who had pulled over in the middle of traffic. When a traffic cop arrives on the scene and inquires about Dhoni’s behaviour, the latter says that they are watching the’super over’ of a furious IPL game. The police officer dismisses this as a common incident during the IPL and drives away, reiterating that this type of enthusiasm is common during IPL matches.  

The engagement faces a dip during 19th second when the passengers were clueless about what’s happening and rises again at 20th sec during Dhoni’s appearance on screen.

The tailing segment performs better in terms of engagement where the traffic police treat this as a normal occurrence during IPL and the tagline appears. Then the engagement of the viewers deviates during the chaos in the middle segment.  

To sum up, the ad able to acquire a decent attention score of 68 due to the star cast and remains constant throughout the video due to the presence of legendary cricketer MS Dhoni on screen.

As can be seen, the star power in the commercials kept attention and engagement levels throughout the ads. Both commercials capitalize on Dhoni’s popularity among IPL fans, particularly CSK fans. The advert promos capture the emotional resonance Dhoni has. Besides, celebrity presence and humorous elements have sparked interest from viewers.  

Similar to how IPL aired promos last year, in 2022, the commercials have surely struck a chord with fans, not only the man himself but also the IPL admirers. What happens when you combine excellent storytelling with a star celebrity presence?

Well, brands will engage more viewers and usher in sales. Brands can read viewers’ emotions with a couple of clicks using Emotion AI solutions like Entropik’s AffectLab.

For interpreting reactions, facial expressions, and consumers’ subconscious responses, AffectLab uses eye tracking and facial coding to derive real-time emotion insights. Watch this space for deep– dive ad analysis of in-between match commercials. Till then, stay tuned!

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Gang caught running fake Indian cricket league to dupe Russian gamblers

Indian police say gang went to great lengths in betting scam reminiscent of the 1973 film The Sting

A gang set up a fake “Indian Premier League” tournament with farm labourers acting as players to dupe Russian punters in a betting scam reminiscent of the 1973 film The Sting.

The so-called “Indian Premier Cricket League” reached the quarter-final stage before the racket was busted by police in India.

The tournament began three weeks after the actual IPL concluded in May, according to police, but that proved no hindrance to the gang, which they said leased a remote farm in the western state of Gujarat.

They installed a cricket pitch, complete with “boundary lines and halogen lamps”, Insp Bhavesh Rathod told reporters. “Besides this the accused had set up high-resolution cameras on the ground and used computer generated graphics to display scores on a live streaming screen.”

The gang allegedly hired labourers and unemployed young people, paying them 400 rupees (£4.20) a game, and broadcast the matches live on a YouTube channel called “IPL”.

Players took turns to wear jerseys of the Chennai Super Kings, Mumbai Indians and Gujarat Titans, police said, acting on the instructions of the “Russia-based mastermind”.

Crowd-noise sound effects were downloaded from the internet and a speaker with a knack for mimicking one of IPL’s real Indian commentators was used to make the tournament appear authentic.

At the same time the camera operator made sure the entire ground was not shown, beaming close-ups of the players instead.

Russian punters were lured into betting their roubles on a Telegram channel set up by the gang, who would then alert the fake umpire on the pitch using walkie-talkies.

The supposed official “would signal the bowler and batsman to hit a six, four or get out”, Rathod said.

A “quarter-final” match was being played “when we got a tip-off and we busted the racket”, said the police officer added.

The accused had received a first instalment of more than 300,000 rupees from the punters in Russia, Rathod said.

The scheme has echoes of The Sting starring Paul Newman and Robert Redford, in which a group of con artists set up a fake betting operation in order to defraud a gangster.

The Board of Control for Cricket in India did not immediately respond to an AFP request for comment.

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Business of Indian Premier League (IPL) 2023 – Property Profile, Sponsorship and Media Landscape

All the vital news, analysis, and commentary curated by our industry experts.

Published: April 13, 2023 Report Code: GDUKSPC110281-ST

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Table of Contents

Empower your strategies with our Business of Indian Premier League (IPL) 2023 report and make more profitable business decisions.

Delve deep into the commercial dealings that fuel the success of Business of Indian Premier League (IPL) 2023 teams.

Business of Indian Premier League (IPL) 2023 Market Report Overview

The Indian Premier League is expected to generate over 1 billion from broadcasters during the 2022-2023 season. In India the IPL continues to generate very positive viewing figures each year on both television and digital platforms. GlobalData estimates that the Mumbai Indians will receive the most from sponsors across the tournament.

Business of Indian Premier League (IPL) 2023 market research report looks to offer a detailed insight into the most lucrative T20 cricket league in the world. The report explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Sponsorship Landscape of the IPL

The key sponsors in the Indian Premier League (IPL) are Tata Group, Saudi Aramco, RuPay, Saudi Tourism Authority, Swiggy Instamart, CRED, Dream 11, Herbalife, Paytm, CEAT Tyres, and Upstox. The IPL has developed the most lucrative sponsorship portfolio of any cricket tournament in the world. Ten brands are partnering with the 16th season of the IPL, with Tata Group signing the largest annual deal.

The Indian Premier League (IPL), Sponsors, 2023(%)

Media Landscape of the IPL, Major Deals

In June 2022, it was announced that Viacom18 had won the digital rights for the IPL across India until 2027. The immense value of the deal showed the huge transformation in the media dynamics for the tournament. India has seen a big digital revolution and the way in which cricket is watched by many has changed drastically away from the traditional method of watching linear television. Viacom18 have the rights to show hundreds of IPL matches and specially purchased two packages: Package B which includes all-encompassing domestic digital rights and Package C which consists of a special bloc of local streaming rights.

For more insights on the other major media deals of the IPL, download a free report sample

Kit Suppliers of the Indian Premier League

The major Kit suppliers of the IPL 2023 are Puma, Wrogn, PlayR, EM, T10 Sports, The Souled Store, and Alcis. The Royal Challengers Bangalore have the most lucrative annual kit supplier deal of all the IPL teams. The team’s three-year deal with Puma expires at the end of this year’s competition. playR are the most prominent kit supplier, having deals in place with the Mumbai Indians, Chennai Super Kings and Rajasthan Royals. The lowest value kit supplier deal in this year’s IPL is Lucknow Super Giants.

For more insights on the Kit suppliers deals of the IPL, download a free report sample

The IPL 2023 Market Overview

• Key Developments Influencing Growth of Commercial Appeal
• Primary Commercial Streams
• Every League Sponsorship Deal Valued
• Leveraging the Power of Social Media
• Player Sponsorship Analysis
• Key Broadcasters and Sponsors

Key Highlights

A detailed overview of the commercial landscape from the IPL’s perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Reasons to Buy

• Understand the financial dynamics of the Indian Premier League (IPL) – where and how funds are generated.
• Gain insights into the sponsorship revenues of Indian Premier League (IPL) teams.
• Break down unparalleled sponsor insights .
• Build a creative strategy on leveraging social media and its impact on fan engagement.
• Explore multiple sources of revenue from media rights and sponsorship deals to ticket sales.

We recommend this valuable source of information to anyone involved as:

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With this report, you will have access to the financial playbook of the IPL, unveiling the strategies and partnerships that power the world’s premier cricket league.

9. Appendix

Club Social Media Graphs

Frequently asked questions

The key sponsors in the IPL 2023 are Tata Group, Saudi Aramco, RuPay, Saudi Tourism Authority, Swiggy Instamart, CRED, Dream 11, Herbalife, Paytm, CEAT Tyres, and Upstox.

Tata Group is the leading sponsor in the IPL 2023.

Some of the key kit suppliers of the Indian Premier League are Puma, Wrogn, PlayR, EM, T10 Sports, The Souled Store, and Alcis.

The Royal Challengers Bangalore have the most lucrative annual kit supplier deal of all the IPL teams.

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Study Brief 2022

Don't go blind this ipl 2022.

Performance when Measured & Monitored yields actionable Insights. Understand the Effectiveness of your brand campaigns & Measure the ROI of  your  spends during IPL 2022.  

Research Methodology

Quantitative Online Surveys

Sample Plan

Analysis Variables

Information hub.

Comparative Analysis

Viewership Trend

Jersey Analysis

Loyalty Analysis

ROI Of Campaign

Impact Scores

Association Analysis

Brand Recall

Brand Personas

Media Analysis

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Questions Handout

List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.

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IPL CASE STUDY 2022

A project that helps you make predictions of the upcoming IPL.

What it does

We are using data analytics techniques to analyze the data provided to us. Check out the google doc attached below for the detailed information.

The project has been built entirely on Jupyter Notebook. The dataset being large, made it a little difficult for us to analyze. We faced a lot of issues while dealing with the super overs and the cancelled matches.

We learned many analyzing techniques while working with the data. It was an amazing experience.

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Sai Sreekar started this project — Apr 16, 2022 02:47 AM EDT

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Rajasthan Royals

Punjab Kings

Match yet to begin

DC won by 19 runs

Pakistan won by 6 wickets (with 18 balls remaining)

• Tristan Stubbs, from a back-up to 'must-keep' for next season 2h Abhimanyu Bose
• IPL 2024 playoffs: What does DC's win mean for RCB and CSK? 3h S Rajesh
• Amre on Shaw's exclusion: 'If you're not in form, you can't keep your place' 1h Abhimanyu Bose
• 'Want to stay on the field all the time' - Rishabh Pant on his comeback season 10h ESPNcricinfo staff
• LSG's playoff hopes all but gone as Capitals sign off with win 11h Srinidhi Ramanujam
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• Key, McCullum, Stokes told Anderson: It's time to move on 19h ESPNcricinfo staff
• 'You have to evolve with the times' - Shastri, Ashwin back Impact Player rule 1d ESPNcricinfo staff

Dysfunctional RCB come together to conjure up magic

From being knocked out even before they knew it, they're one game - and a little bit of luck - away from the playoffs

McClenaghan: RCB's whole bowling unit made contributions

Patidar, bowlers keep RCB in playoffs race with NRR-boosting win

Du Plessis: We are proud of our bold style of cricket

Shashank Kishore is a senior sub-editor at ESPNcricinfo

IPL 2024 Playoffs: 2 Scenarios That Would See RCB Secure Top 4 Berth

Royal challengers bengaluru's hopes of securing a top 4 spot were boosted with delhi capitals' win against lucknow super giants. but, certain conditions still need to be fulfilled..

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Ipl 2024: gujarat out of playoff race after washout, the two teams took one point each, confirming a top-two finish for table-toppers kolkata.

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Published: Mon 13 May 2024, 10:33 PM

Last updated: Mon 13 May 2024, 10:46 PM

Gujarat Titans have been knocked out of the playoff race after rain forced their IPL match against Kolkata Knight Riders to be abandoned without a ball bowled in Ahmedabad on Monday.

The two teams took one point each, confirming a top-two finish for table-toppers Kolkata, who remain the only side to have already qualified for the next stage.

The last times Kolkata ended in the top two in the league stage, they went on to win the tournament in 2012 and 2014.

The top four teams will make the playoffs, but the first and second-placed sides have the advantage of two chances to qualify for the final on May 26 in Chennai.

The unseasonal rain in Ahmedabad left thousands of fans disappointed at the world's biggest cricket stadium.

Rain was unrelenting for close to five hours as the two captains eventually shook hands without even going for the toss.

Shubman Gill-led Gujarat, who won the IPL in their debut season in 2022 under Hardik Pandya, joined Mumbai Indians and bottom-placed Punjab Kings to be out of the title race.

Kolkata, led by Shreyas Iyer, have been the team to beat in this edition with 10 wins and 19 points in 13 matches to stay ahead of second-placed Rajasthan Royals.

Six teams including defending champions Chennai Super Kings and Royal Challengers Bengaluru stay in the hunt for the remaining three spots for the playoffs.

• England stars leave IPL for Pakistan series ahead of T20 World Cup
• IPL 2024: Team unity, newfound aggression key to RCB's dramatic turnaround
• IPL 2024: Bengaluru win five in row to keep playoff hopes alive
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Dysfunctional RCB come together to conjure up magic

"It's really coming together for RCB," says Varun Aaron (4:04)

• Shashank Kishore

Three weeks ago, when Royal Challengers Bengaluru fell one short of an epic chase at Eden Gardens , they slumped to their seventh defeat in eight games. Rooted to the bottom of the 10-team table then, you didn't think a miracle was possible.

Glenn Maxwell , their most prolific overseas allrounder, was woefully out of form. Their costliest pre-auction signing, Cameron Green , wasn't clear about his role. Virat Kohli , their biggest brand captain or not, was under the spotlight for his post-powerplay slowdown. Faf du Plessis , the captain, was coming to grips with the challenges of juggling retirement with three months of franchise gigs.

Andy Flower's proven track record as coach - he has won titles as a coach in the PSL, CPL, Hundred, T10 League, ILT20 - is perhaps why he was signed in the first place. But the lack of a big Indian presence in the back room left you wondering if they had tactically erred many times over by not picking Mahipal Lomror in the middle order.

You asked what more Vyshak Vijaykumar, who had dream figures of 4-0-23-1 at the M Chinnaswamy Stadium against KKR, had to do to be considered regularly. Why wasn't Anuj Rawat, one of your scouting picks from three years ago, far from assured of a spot in the XI despite proving his batting chops in the very first game at Chepauk , where RCB haven't won in 15 years?

The lack of a genuine spinner after the infamous calls around Yuzvendra Chahal first and Wanindu Hasaranga next left them scraping the sides for somebody who could turn his arm over. Karn Sharma, the most experienced of the lot, had played two games. You didn't quite know if they trusted Swapnil Singh, 33 and barely with any IPL experience prior to this, enough.

Rajat Patidar , who could've so famously been consigned to the sidelines if not for a mid-season injury to Luvnith Sisodia in 2022, was amid a form crisis that seemed to have blown over from the India-England Tests. He was a floater without a proper batting number, adjusting to the demands of the format while battling his own demons.

In short, way too many pieces of the jigsaw, spread across corners RCB thought they'd never be able to access, needed to be pieced together for this dysfunctional outfit to once again compete, forget about conjuring magic.

Yet, here we are, 13 games into the league phase, beginning to wonder if the stars are aligning. Is this their year? A question asked of RCB consistently every year pre-auction. Perhaps it wasn't a legit enough debate this year, but they've shredded that theory to bits, and how! Essentially, way too many results had to go their way, along with them winning, of course, for RCB to even be in the conversation.

Did they believe in this miracle? Their calculators, which they unfailingly dust back to life at this time every year, have been working overtime. There's now a realistic possibility of them securing that fourth playoff spot from under Chennai Super Kings. Or maybe with some help from Gujarat Titans and Punjab Kings, maybe they can edge out Sunrisers Hyderabad? There are so many possibilities.

Who can understate luck amid all this? Sunday evening was meant to be a washout, one of those annual rituals that leave RCB fans tearing their hair out at times for the loss of a point, celebrating in jest at other times for salvaging one point. There was a 60% chance of thunderstorms. Three hours prior to the start, it rained in torrents for an hour.

Miraculously, it cleared up for the entire duration of the game, to give RCB a chance of playing without looking at the DLS. And within an hour of the game finishing, the rain was back. Again in torrents, as if to say even the rain gods didn't want to come in the way of this miracle.

Kohli was out of the blocks in a jiffy - no look six swag and all that. Keenness to prove a point to those in the box ? Who knows. Perhaps it was just the feeling of being unshackled and playing with a high tempo on a surface where RCB needed the extra runs to play for the net run rate. In any case, the change in intent has been marked. From going at 9.39 in the powerplay at an average of 34.69 in the first eight, they were now going at 11.10 while averaging 47.57 in the last five.

Kohli was enjoying it so much that even his dismissal didn't quite stir him. It elicited a cheeky sledge from Ishant Sharma, who broke the news of his India call-up many moons ago when they were room-mates, and they exchanged a friendly elbow nudge as he walked off. But while he was there, the hair-raising tempo was evident in his approach.

RCB were denied the Kohli show alright, but Patidar came out all guns blazing. Disdainfully treating Axar Patel and Kuldeep Yadav, hitting them repeatedly into the stands. As luck would have it, he kept getting dropped too. Shai Hope grassed one at long-on, and Axar let one go at covers. Will Jacks got two reprieves, too. Axar had shelled one around the mid-on region and Tristan Stubbs misjudged one backpedalling at cover. It wasn't just a slice of luck; they were having dollops of it.

RCB had motored at 110 for 2 at the halfway mark, before the Capitals came storming back. Deliveries suddenly began to hold onto the surface, batters began going harder than before, and at times kept losing their shape. Mukesh Kumar was nailing his yorkers and Rasikh Salam was executing his cutters and back-of-the-hand variations from around the wicket. Khaleel Ahmed's lengths were proving hard to get underneath.

This gun all-Indian attack came about only because Anrich Nortje has far from been the threat he once was. And they'd found their mojo, spearheaded by Ishant, the smiling assassin. The end overs were perhaps the only passage when you genuinely wondered if RCB had let things slip. From looking good for 230, they had finished with 187.

Yet, the gods were with them. David Warner nailed a slog sweep but found the lone man at the wide long-on boundary. Jake Fraser-McGurk, the first batter to hit three IPL fifties below 20 balls in a single season, began like a runaway train, hitting 21 off seven. You wondered if he was onto something, until you saw Yash Dayal's palm come in the way of a rasping straight hit that deflected onto the stumps at the bowler's end to run him out.

How lucky could RCB get that they didn't then have to see Rishabh Pant walking out to bat? Out suspended for poor over-rates, he was replaced by a nervous Kumar Kushagra, who was out to a wild Mohammed Siraj in-ducker. The umpire's finger went up even before Siraj turned around to belt out an appeal.

Hope flickered briefly for DC, but Green snuffed that out with a direct hit to run out Stubbs with a clean pick-up and throw back to the non-striker's end. With Axar threatening a coup, there was a wisp of thunder, the rumbling of clouds gathering overhead. The winds picked up and you wondered if there was another twist.

It wasn't to be. The rains held off for RCB to conjure magic of the kind not many expected. Their batting tempo that was unlocked in despair - they found themselves chasing 277 and 232 back-to-back - will now possibly be a fascinating case study. On Saturday, it could be put to one final test against CSK.

The stakes couldn't have been higher. From being knocked out even before they knew it, they're one game, and a little bit of luck, away from the playoffs.

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