phd bayes business school

Bayes Business School

The courage to think differently

As a leading global business school in the heart of the City of London, Bayes (formerly known as Cass) is committed to changing business for the better.

Our academics bring about positive change in the world of business and beyond. Their research transforms knowledge and practice, and their teaching welcomes fresh perspectives and opens up new avenues for exploration.

Our students are encouraged to ask important questions and think deeply and creatively about the challenges we will all face in the future. Our links with the financial giants of the Square Mile, eminent institutions like the Bank of England, and exciting start-ups and scale-ups in Tech City, provide up-to-date input into our research and teaching, and offer invaluable employment opportunities for our students and alumni.

We’ve been doing things differently for over 50 years. Our ethos, connections and a global community committed to diversity, equity and inclusion ensure that we are always learning and constantly evolving. If you have the courage to do things differently, then you’re in the right place.

Hear from some of our academics and alumni

• Amanda Goodall, Professor of Leadership Amanda is the Director and founder of the Executive Masters in Medical Leadership. Her research looks at the relationship between leaders and managers, and organisational performance." > Amanda Goodall, Professor of Leadership Amanda is the Director and founder of the Executive Masters in Medical Leadership. Her research looks at the relationship between leaders and managers, and organisational performance. 1 minute
• Bobby Banerjee, Professor of Management Bobby has research and teaching interests in corporate social irresponsibility, unsustainability, climate justice and decolonial resistance movements. He is part of ETHOS: The Centre for Responsible Enterprise." > Bobby Banerjee, Professor of Management Bobby has research and teaching interests in corporate social irresponsibility, unsustainability, climate justice and decolonial resistance movements. He is part of ETHOS: The Centre for Responsible Enterprise. 1 minute
• Neil Maiden, Professor of Digital Creativity and Director of the National Centre for Creativity enabled by AI (CebAI). CebAI provides new types of AI-based services to augment the creative capabilities of UK businesses." > Neil Maiden, Professor of Digital Creativity and Director of the National Centre for Creativity enabled by AI (CebAI). CebAI provides new types of AI-based services to augment the creative capabilities of UK businesses. 1 minute

One of the leading business schools in the world

Triple crown accreditation (AACSB, AMBA, EQUIS)

Top 5 business school in the UK (Financial Times 2023)

5th in the UK for business and management research (Research Excellence Framework 2021)

Our programmes

Undergraduate

Executive Education

Executive PhD

Bayes London Summer School

Bayes Business School

Bayes Business School (formerly Cass) has been at the leading edge of business education for over 50 years. Our unique location gives us strong links to both the City of London and the thriving entrepreneurial hub of Tech City.

• Visit The Business School website

Undergraduate degrees

Postgraduate taught degrees

Postgraduate research degrees

Our academics

Research centres.

All research centres

• Actuarial Science
• Real Estate
• Shipping and energy

Take a campus tour

Join one of our campus tours and visit our facilities, learn more about the University and get a taste of life at City.

• Campus tours

Committed to academic excellence

years of business education

in London (FT European Business School Ranking 2019)

students from UG to Executive Education

Thursday, 15 th August 2024

Ethics and social value in the professions

Report on the fifth National Symposium on Developing Socially Responsible Professionals hosted by City, University of London.

New report reveals effectiveness of interactive elements in boosting consumer choice in mobile advertising

Bayes analysis informs new digital advertising report.

Tuesday, 13 th August 2024

The atmosphere in the room can affect strategic decision-making, study finds

New research from Bayes Business School uncovers how the mood within a group affects boardroom decisions

Nov  06

Postgraduate Open Evening

Join us at our Postgraduate Open Evening to learn more about our postgraduate courses and discover all the benefits of studying at City, University of London.

Wednesday, 6 th November 2024 , 17:00 – 19:00

Location: Northampton Square

Audience: Prospective students

Feb  05

Wednesday, 5 th February 2025 , 17:00 – 19:00

Jun  04

Wednesday, 4 th June 2025 , 17:00 – 19:00

• Search PhD Projects & Programmes
• PhDs by Subject
• PhDs by Institution
• Latest PhDs

Bayes Business School

Bayes Business School is among the top one per cent of business schools worldwide. We offer undergraduate, specialist Masters, MBA, Executive Education and PhD programmes. Our research has a global reputation and we have an outstanding employment record after graduation.

FindAPhD. Copyright 2005-2024 All rights reserved.

Unknown    ( change )

Have you got time to answer some quick questions about PhD study?

Select your nearest city

You haven’t completed your profile yet. To get the most out of FindAPhD, finish your profile and receive these benefits:

• Monthly chance to win one of ten £10 Amazon vouchers ; winners will be notified every month.*
• The latest PhD projects delivered straight to your inbox
• Access to our £6,000 scholarship competition
• Weekly newsletter with funding opportunities, research proposal tips and much more
• Early access to our physical and virtual postgraduate study fairs

Or begin browsing FindAPhD.com

or begin browsing FindAPhD.com

*Offer only available for the duration of your active subscription, and subject to change. You MUST claim your prize within 72 hours, if not we will redraw.

Do you want hassle-free information and advice?

Create your FindAPhD account and sign up to our newsletter:

• Find out about funding opportunities and application tips
• Receive weekly advice, student stories and the latest PhD news
• Hear about our upcoming study fairs
• Save your favourite projects, track enquiries and get personalised subject updates

Create your account

Looking to list your PhD opportunities? Log in here .

Partner Sites

Inspiring and informing your business school journey

15 best business schools in the uk.

Cambridge Judge is just one of the best business schools in the UK ©Poohz

Where should you study in the UK? Here’s the best business schools in the UK for MBA and business master’s programs

Mon Jun 28 2021

The UK is one of the world’s most popular study destinations , with thousands of MBA and business master’s students graduating from UK business schools each year.

You may be attracted to study in the UK due to its historic reputation for education, strong business and finance sector, booming startup scene, and exciting career opportunities.

While the UK doesn’t make our list of the easiest countries to get a work visa , the Graduate Route is a new UK post-study work visa which allows international students to stay in the UK for two years after graduation to find employment.

There are top business schools and MBA and master’s programs in the UK capital, London, and many more affordable UK MBA programs outside London too.

But what are the best business schools in the UK? Here’s our selection of 15 top business schools in the UK based on their performance across MBA and Master in Management rankings.

Best UK Business Schools

15. Lancaster University Management School

Financial Times MBA rank: 96

Financial Times Master in Management (MiM) rank: 58

Nestled in the heart of the Lancashire countryside, Lancaster University Management School offers students a close-knit community and great value for money. 

At just £33,000 ($47,000) for the full 12-month course, the MBA ranks ninth in the world for value for money by the Financial Times, and its alumni placed it first in the UK for how likely they would be to recommend it to a friend.

14. Birmingham Business School

Economist MBA rank: 69

If you prefer a city campus, why not consider a degree in the UK’s second city? Birmingham Business School’s MBA offers students flexibility: on the MBA in International business, you can select from course lengths of 12, 21, or 24 months.

Whatever length you choose, your career prospects will be strong. The school boasts connections to top companies including IBM, Accenture, Deloitte, and HSBC, and MBAs are invited to complete a three-month work-based project after completing their degrees.

13. University of Exeter Business School

Economist MBA rank: 65

Located on England’s south coast, the Exeter MBA has a strong emphasis on responsible leadership, with students taking part in field trips focused on sustainability. In 2019, MBAs took part in a week-long module with the World Fair Trade Organization in Lima, Peru, and all MBAs take part in domestic trips to visit business partners across the country. 

Read: What Does Brexit Mean For UK Business School Students?

©Bombaert

12. Cranfield School of Management

Economist MBA rank: 60

Financial Times MiM rank: 78

Cranfield University is the only university in the UK with its own airport, thanks to its history as an RAF base, and the business school’s student population is just as globetrotting.

After the Cranfield MBA, 63% of MBA students get a job in a new location, with 74% becoming employed in the UK after graduation—great news for international students looking to stay in the UK

11. Durham University Business School

Financial Times MBA rank: 74

Financial Times MiM rank: 63

Durham University is one of the UK’s oldest and most prestigious higher education institutions, so it’s no surprise that its programs feature prominently across world rankings.

The school offers a suite of Master’s in Management options, including focuses in entrepreneurship, finance, international business, and supply chain logistics.

If you’re looking for an MBA but want to retain this specialized focus, Durham may still be what you’re looking for: the MBA offers three specialist pathways, allowing students to focus their learning in entrepreneurship, consultancy, or tech.

10. Leeds University Business School

Economist MBA rank: 61

Financial Times MiM rank: 68

Leeds is one of Northern England’s most bustling cities, and Leeds University Business School offers students a fast-paced learning environment. For MBAs, Live Challenge projects encourage them to apply their learning in a practical context, for instance the New Venture Challenge, in which students work in teams to create a new product or service proposition and develop a business plan.

Likewise, the MSc in Management from Leeds includes a Management in Practice module, to give early-career businesspeople an understanding of how their learning works in context.

9. University of Edinburgh Business School

Economist MBA rank: 59

The Scottish capital, Edinburgh, is one of the UK’s oldest cities, with beautiful architecture and a fascinating history to explore just a train ride away from the famous Scottish Highlands.

If this isn’t enough to convince you to study there, the Edinburgh MBA program’s career stats might. The school is particularly strong at placing students into jobs in IT, healthcare, and finance, with 21% of the class of 2018 going into the sector.

8. Nottingham University Business School

Economist MBA rank: 55

At just £25,000 ($35,000) for the one-year MBA program, the MBA at Nottingham University is a great-value option if you’re looking to study in the UK.

Students are likely to see this investment pay off in a big way: the average salary uplifts for graduates between 2015 and 2018 ranged from 40% to 64%, and the Economist ranked the school first in the UK for salary increase.

7. Alliance Manchester Business School

Financial Times MBA rank: 30

Financial Times MiM rank: 79

Manchester made its name as one of the UK’s key industrial hubs, and it is still a great place to learn about business both domestic and international. 

MBAs from Alliance Manchester emerge from their degrees with three client consultancy projects under their belts, in addition to an optional internship or business simulation. They are also able to expand their learning globally: in addition to their central Manchester campus, Alliance Manchester Business School also have centers in Dubai, Hong Kong, Sao Paolo, Shanghai and Singapore.

Check out: Best Business Schools In The World | Financial Times MBA Ranking

©INSEAD-Facebook

6. Bayes Business School, City University of London

Financial Times MBA rank: 61

Financial Times MiM rank: 43

Bayes Business School (formerly Cass) is part of City, University of London, and its campus is ideally-located if you’re itching to get experience in tech or entrepreneurship. As a student, you would take classes close to Old Street Station, otherwise known as ‘Silicon Roundabout’ for the number of tech startups that are clustered around it.

The school is also a great place to explore opportunities in finance. Bayes has a campus in the Dubai International Financial Centre, a leading global financial hub, and is the only global business school to have a research center dedicated to mergers and acquisitions.

Check out the top 5 business schools in the UK on  page 2

• Best Business Schools

Student Reviews

Bayes Business School

Best Journalism school in Europe

When I first stepped onto the campus of City, University of London, I knew I was in for a ride - and not just on the Tube! With its vibrant energy and an impressive repertoire of programs, City U became my home away from home. The Journalism program was kind of a big deal. Rumour was that we were the best in Europe! The lecturers were not just experts in their field; they’re practically journalistic royalty. They were invested, passionate, and had a knack for turning the most flat press release into a riveting news story. With their guidance, I’ve learned to navigate the chaotic world of media like a pro. The campus was a melting pot of every culture, being that we had such a diverse international crowd. Being in the heart of London, I had the world at my fingertips - there was always a new corner to explore, a hidden gem of a cafe to discover, or a street performer! City, University of London wasn't just a university; it was a chapter in my life story that I’ll never forget.

Learning environment

The teacher-learner ration is manageable, giving each learner a chance to gain personal attention. It is also easier following up on the progress of a student, as the numbers per class is not large. the conducive environment for learning includes clean classes, standard desks, world class instructional facilities and the opportunity to engage lecturers even after their sessions. The team spirit at City is above board, with learners getting chance to learn both from instructors and colleagues. This is the university of choice; the place to be.

I liked that each class had a manageable number of learners, making the professor-learner ratio favor knowledge acquisition. I also liked that study schedules were manageable, and not overwhelming. The focus on talents and gifts even within the learning environment makes it possible for learners to achieve the best of their potential, and this has worked to the advantage of those that have schooled at City, University of London

The diversity at City University facilitates interactions and is a direction toward the unity of the world. The classes are well built to match the number and needs of all students regardless of the elements of diversity that set people apart. The use of technology in delivery makes learning even more interesting and achievable. At City University there is no distinction pegged on the issues that make people unique.

The team of lecturers at the Uiversity are well experienced. Their level of insight and the methodologies of delivery works for the interes of the leaeners. My learning experience was largely boosted by the level of knowledge of the professors at the institution, and their passion to transfer the same to learners. I appreciate every class I attended because of the level of insight I was able to gather

The best university I’ve been to

The campus and the people I've met have made it a wonderful experience. I was reared in a small town with a graduating class of only 88 individuals, so moving to City University was a huge adjustment for me. My dorm has more residents than my whole high school combined! I enjoy the atmosphere here, and everyone is so friendly. Outstanding academic options and a stunning campus. Really great from beginning to end. The educators genuinely love what they do, and the students are ready to learn. On or around college, there is always something to do with friends, and the social scene is particularly warm.

As a student at City university attending Bayes Business School I would totally recommend choosing this university as the experience is exceptional with great social networking opportunities . Professors are significantly helpful, delivering with excellence and professionalism. Everyone is happy to help and make you feel welcomed in such an esteem university as City, offering exceptional development and guidance through out the course.

Economics and Politics

Incredibly amazing university, the way they polish students and help them boost their morale and think intellectually is worthwhile. Many universities have international partnerships to allow exchanges between their students. The most obvious subjects for these opportunities would be those that involve languages, and the study of people and places.

Clinical biology

I really like it it’s perfect for me with not too many people and not too few either. All the modules are amazing. I love the toy bar. I love all the societies that I’ma part of. Especially the colour Bollywood society

You might like:

11 Of The Best US Business Schools For Military Veterans

The 10 Best Schools For Finance In The World

What It Means To Attend The Best Business School In The US For Innovation

• Work & Careers
• Life & Arts

Ranked # 36 Executive MBA Ranking 2020

Sign in or register to be able to share your profile with Bayes Business School (formerly Cass) .

You need to finish your registration in order to share your profile with Bayes Business School (formerly Cass) .

• Ranking Data
• Programme Info

Sponsored content provided by the business school.

Executive mba.

• Harvard Business School →
• Doctoral Programs →

PhD Programs

• Accounting & Management
• Business Economics
• Health Policy (Management)
• Organizational Behavior
• Technology & Operations Management

Students in our PhD programs are encouraged from day one to think of this experience as their first job in business academia—a training ground for a challenging and rewarding career generating rigorous, relevant research that influences practice.

Our doctoral students work with faculty and access resources throughout HBS and Harvard University. The PhD program curriculum requires coursework at HBS and other Harvard discipline departments, and with HBS and Harvard faculty on advisory committees. Faculty throughout Harvard guide the programs through their participation on advisory committees.

How do I know which program is right for me?

There are many paths, but we are one HBS. Our PhD students draw on diverse personal and professional backgrounds to pursue an ever-expanding range of research topics. Explore more here about each program’s requirements & curriculum, read student profiles for each discipline as well as student research , and placement information.

The PhD in Business Administration grounds students in the disciplinary theories and research methods that form the foundation of an academic career. Jointly administered by HBS and GSAS, the program has four areas of study: Accounting and Management , Marketing , Strategy , and Technology and Operations Management . All areas of study involve roughly two years of coursework culminating in a field exam. The remaining years of the program are spent conducting independent research, working on co-authored publications, and writing the dissertation. Students join these programs from a wide range of backgrounds, from consulting to engineering. Many applicants possess liberal arts degrees, as there is not a requirement to possess a business degree before joining the program

The PhD in Business Economics provides students the opportunity to study in both Harvard’s world-class Economics Department and Harvard Business School. Throughout the program, coursework includes exploration of microeconomic theory, macroeconomic theory, probability and statistics, and econometrics. While some students join the Business Economics program directly from undergraduate or masters programs, others have worked in economic consulting firms or as research assistants at universities or intergovernmental organizations.

The PhD program in Health Policy (Management) is rooted in data-driven research on the managerial, operational, and strategic issues facing a wide range of organizations. Coursework includes the study of microeconomic theory, management, research methods, and statistics. The backgrounds of students in this program are quite varied, with some coming from public health or the healthcare industry, while others arrive at the program with a background in disciplinary research

The PhD program in Organizational Behavior offers two tracks: either a micro or macro approach. In the micro track, students focus on the study of interpersonal relationships within organizations and the effects that groups have on individuals. Students in the macro track use sociological methods to examine organizations, groups, and markets as a whole, including topics such as the influence of individuals on organizational change, or the relationship between social missions and financial objectives. Jointly administered by HBS and GSAS, the program includes core disciplinary training in sociology or psychology, as well as additional coursework in organizational behavior.

Accounting & Management  

Business economics  , health policy (management)  , marketing  , organizational behavior  , strategy  , technology & operations management  .

• Accreditation
• Value of Accreditation
• Standards and Process
• Search Accredited Schools

• Educational Membership
• Business Membership
• Find a Member

• Learning and Events
• Conferences
• Webinars and Online Courses

• All Insights
• B-School Leadership
• Future of Work
• Societal Impact

• Leadership and Governance
• Media Center

• Accredited School Search
• Advertise, Sponsor, Exhibit
• Tips and Advice
• Is Business School Right for Me?

People and Places: August 2024

Transitions

• artificial intelligence
• people and places

We're sorry but you will need to enable Javascript to access all of the features of this site.

Stanford Online

Welcome, artificial intelligence.

• AI Courses and Programs

AI for Engineers and Technical Professionals

Ai for business professionals, ai for professionals in healthcare, artificial intelligence courses and programs.

Welcome to Stanford Online's hub for Artificial Intelligence education. Whether you're a seasoned professional or just beginning your journey, we have options for every level. Dive into the forefront of AI with industry insights, practical skills, and deep academic expertise of this transformative field.

• Engineering
• Artificial Intelligence
• Computer Science & Security
• Business & Management
• Energy & Sustainability
• Data Science
• Medicine & Health
• Explore All
• Technical Support
• Master’s Application FAQs
• Master’s Student FAQs
• Master's Tuition & Fees
• Grades & Policies
• Graduate Application FAQs
• Graduate Student FAQs
• Graduate Tuition & Fees
• Community Standards Review Process
• Academic Calendar
• Exams & Homework FAQs
• HCP History
• Enrollment FAQs
• Tuition, Fees, & Payments
• Custom & Executive Programs
• Free Online Courses
• Free Content Library
• School of Engineering
• Graduate School of Education
• Stanford Doerr School of Sustainability
• School of Humanities & Sciences
• Stanford Human Centered Artificial Intelligence (HAI)
• Graduate School of Business
• Stanford Law School
• School of Medicine
• Learning Collaborations
• Stanford Credentials
• What is a digital credential?
• Grades and Units Information
• Our Community
• Get Course Updates

• Graduate Programs

Whether you’re setting out on a course of academic study that will define your professional life, or seeking to build skills to help you land a better job, Santa Clara’s graduate programs offer a range of options to match your needs.

Many of our graduate students work while pursuing their degrees, so we offer both part- and full-time programs and some online courses, as well as certificate, license, and non-degree options.

Leavey School of Business

With the largest MBA program in Silicon Valley as well as specialized Masters degrees, the business school offers a range of options to professionals at different stages in their careers.

• 4+1 Master of Science Programs

School of Education and Counseling Psychology

Offering masters and credential programs and certificates to those serving their communities in education, counseling, health and human services, and ministry. 

Master’s Programs

• M.A.  Applied Psychology
• M.A.  Counseling
• M.A.  Counseling Psychology
• M.A.  Educational Leadership

Doctor of Education Degree Program

• Ed.D.  Social Justice Leadership

School of Law

In addition to J.D. and LL.M. degrees, the School of Law offers unique combined degree programs in J.D./MSIS.

• J.D.  Juris Doctor 
• Hybrid, Part-Time  Flex J.D.
• J.D./MBA  Master of Business Administration
• J.D./MSIS  Master of Science in Information Systems
• LL.M.  Intellectual Property
• LL.M.  International & Comparative Law
• LL.M.  United States Law

College of Arts and Sciences Graduate Program in Pastoral Ministries

Preparing graduates to enter professional ministries. 

• M.A.  Pastoral Ministries (Online & In-Person)
• Graduate Certificate in Restorative Justice & Chaplaincy  (Online & In-Person)

School of Engineering

Offering flexible graduate programs for working engineers in Silicon Valley, as well as traditional full-time programs.

M.S. Programs

• Aerospace Engineering
• Applied Mathematics
• Bioengineering
• Civil, Environmental and Sustainable Engineering
• Computer Science and Engineering
• Electrical Engineering
• Engineering Management
• Mechanical Engineering
• Power Systems and Sustainable Energy
• Robotics and Automation

Accelerated B.S./M.S. Program for Engineering

• Civil Engineering
• Computer and Software Engineering
• Electrical and Computer Engineering
• Engineering Management & Leadership

Accelerated B.S./M.S. Program for Arts & Sciences

• Mathematics
• Computer Science
• Engineering Physics

Ph.D. Programs

Certificate programs.

• Robotics and Automation (Online)
• Applied Bioengineering (Online)

Jesuit School of Theology

JST offers a range of Masters degrees (including M.Div.) to students interested in preparing for a broad range of ministries and service to the church and world.

• Master of Divinity (M.Div.)
• Hyflex Master of Theological Studies (M.T.S.)
• Master of Theology (Th.M.)
• Combined Master of Divinity and Master of Arts (M.Div./M.A.)
• Master of Arts (M.A)

Ecclesiastical Degree Programs

• Bachelor of Sacred Theology (S.T.B.)
• Licentiate in Sacred Theology (S.T.L.)
• Doctor of Sacred Theology (S.T.D.)

Hybrid and fully online programs that meet students where they are. SCU Online provides increased flexibility while still promising a holistic Santa Clara education.

• Online MBA
• Online M.S. Marketing
• Online M.S. Business Analytics
• Online M.S. Finance and Analytics

School of Education & Counseling Psychology

• Online Catholic M.A. Teaching and Teaching Credential (CATMAT)
• Online Certificate in Applied Bioengineering
• Online Certificate in Robotics and Automation 

College of Arts and Sciences - Pastoral Ministries

• Online M.A. Pastoral Ministries
• Online Graduate Certificate in Restorative Justice & Chaplaincy
• Online Master of Theological Studies (M.T.S.)

"Santa Clara University's location in the heart of Silicon Valley combined with our innovative, flexible graduate programs will help position your career for life-long growth and impact."  

For all programs, Santa Clara is committed to providing a graduate education in which students will:

Demonstrate academic competence

Graduate students will demonstrate broad content knowledge and the ability to integrate and apply concepts from their course of study to professional situations.

Engage in creative and collaborative learning

Graduate students will innovate, collaborate, and communicate effectively with professionals and others in their discipline.

Enhance professional development

Graduate students will exhibit professionalism, consistent with the university's Jesuit mission that includes attention to ethics, integrity, and responsible engagement with their communities—professionally, locally, or globally.

International Agreements

• NorthCap University, India - Application fee waivers for all applicants; two US$9,000 tuition scholarships for underrepresented candidates in Engineering; two $12,000 tuition scholarships in Business programs.
• Narsee Monjee Institute of Management Studies (NMIMS), India - Application fee waivers for all applicants; two US$9,000 tuition scholarships for underrepresented candidates in Engineering; two $12,000 tuition scholarships in Business programs.

The Office of Equal Opportunity and Title IX : Santa Clara University does not discriminate in its employment practices or educational programs or activities on the basis of sex/gender. SCU also prohibits retaliation against any person opposing discrimination or participating in any discrimination investigation or complaint process internally or externally. Reports of misconduct, questions regarding Title IX, and concerns about noncompliance should be directed to  The Office or Equal Opportunity and Title IX . For a complete copy of the university's policy and more information, contact the university Director of Equal Opportunity and Title IX Coordinator or the Assistant Secretary of Education within the Office for Civil Rights (OCR).

Majors & Careers

Online programs, hire our students, which program is right for me, certificates & capstones, for companies.

• Executive Education

Faculty & Research

• Knowledge Centers

Discover renowned faculty who guide innovation.

News & publications, get involved, recruit & hire.

• Alumni Spotlights

Initiatives & Values

Trusted to lead, popular searches.

• Undergraduate Business Majors
• Life in Madison
• Entrepreneurship programs
• Compare MBA programs
• Faculty Expertise
• MS in Business Analytics
• Specialized Master’s Programs
• Search for: Search
• Undergraduate (BBA) Overview
• Majors Overview
• Accounting Major
• Actuarial Science Major
• Finance, Investment, and Banking Major
• Information Systems Major
• Management and Human Resources Major
• Marketing Major
• Operations and Technology Management Major
• Real Estate Major
• Risk Management and Insurance Major
• Supply Chain Management Major
• Admissions Overview
• High-School Student Admissions
• Current UW-Madison Student Admissions
• Transfer Student Admissions
• Tuition & Aid
• Class Profile
• Admissions FAQs
• Leadership Opportunities
• Business Badger Badges
• Student Organizations
• Diversity, Equity & Inclusion
• Academic Advising
• Success Coaching
• Scholarships
• Learning Communities
• Mental Health & Wellness
• Study Abroad Programs
• Applying to Study Abroad
• Study Abroad Advising
• Resources for UW–Madison Students Studying Abroad
• Study Abroad FAQs
• Student Experiences
• Study Abroad Events
• Incoming Students
• Events & Visits
• Student Ambassadors
• Precollege Programs
• Business Emerging Leaders (BEL) Scholarship Program
• Human Resources
• Certificates Overview
• Certificate in Business
• Summer Certificate in Business Fundamentals
• Entrepreneurship Certificate
• Risk Management & Insurance Certificate
• Accounting Fundamentals Certificate
• Certificate in Accounting
• International Business Certificate
• Consulting Certificate
• Recruit & Hire
• Compare Graduate Programs
• Compare MBA Programs
• Full-Time MBA Overview
• Specializations Overview
• Applied Security Analysis
• Corporate Finance & Investment Banking
• Strategic Human Resource Management
• Real Estate
• Risk Management & Insurance
• Supply Chain Management
• Technology Strategy & Product Management
• Requirements & Deadlines
• Culture & Diversity
• Webinars & Podcasts
• Professional MBA Overview
• Deadlines & Requirements
• Tuition & Aid
• Culture & Community
• Executive MBA Overview
• Admissions Events
• Compare Master’s Programs
• Program Overview
• Events & Visits
• Applied Consulting Practicum
• MS in Financial Economics
• Certificate in Business Analytics
• Certificate in Business, Environment, and Social Responsibility
• Certificate in Entrepreneurship
• Certificate in Strategic Innovation: Organizations, Technology, and Society
• Actuarial Science Capstone
• Recruit & Hire Graduate Students
• Sponsor a Consulting Project
• Our Faculty
• Accounting and Information Systems Overview
• Accounting & Information Systems Faculty
• Featured Publications
• Howard Carver Ethics and Professionalism Program
• Finance, Investment, and Banking Overview
• Management and Human Resources Overview
• Marketing Overview
• Operations and Information Management Overview
• Real Estate and Urban Land Economics Overview
• Risk and Insurance Overview
• Risk and Insurance Updates
• Engagement Opportunities
• Center of Actuarial Excellence
• Actuarial Profession Awareness
• Department Events
• Named Chairs & Professorships
• Faculty Editors
• PhD Program Overview
• General PhD Requirements & Resources
• Accounting and Information Systems
• Finance (Business) & Economics—Joint Degree
• Insurance Economics & Actuarial Analytics
• Insurance (Business) & Economics—Joint Degree
• Management and Human Resources
• Operations and Information Management
• Real Estate & Economics—Joint Degree
• Real Estate and Urban Land Economics
• Diversity & Inclusion
• Current PhD Students
• PhD Job Candidates
• PhD Placements
• Knowledge Centers Overview
• Arthur Andersen Center Home
• Bolz Center Home
• Bolz Center Blog
• Advisory Board
• Erdman Center Home
• Applied Learning
• Grainger Center Home
• Advisory Boards
• Hawk Center Home
• Graaskamp Center Home
• Marketing Leadership Institute Home
• Corporate Engagement
• Current Partners
• Marketing Leaders’ Blog
• Nicholas Center Home
• Puelicher Center Home
• Robert Beyer Center Home
• Strategic Human Resource Center Home
• Weinert Center Home
• Weinert Resources
• Business and Entrepreneurship Clinic
• Women’s Entrepreneurship Network
• Undergraduate Entrepreneurship Courses
• Graduate Entrepreneurship Courses
• Weinert Applied Learning
• MBA Fellowship
• WAVE Practicum
• Alumni Overview
• Alumni Statistics
• Update Magazine
• Report to Investors
• About Wisconsin School of Business
• Diversity, Equity, & Inclusion
• Entrepreneurship
• Multicultural Center
• School Leadership Team
• Dean Vallabh Sambamurthy
• Event Services

Alumni, Alex Fried: Mastering Data Solutions and the Art of Lifelong Learning

August 14, 2024

This month, we’re featuring MSBA class of ’22 graduate, Alex Fried . A native of Plainview, New York, Alex also completed his undergraduate degree at UW-Madison. Before joining the master’s program, his experience with analytics was primarily in a classroom setting during undergrad, specifically, two Gen Bus courses for analytics (306/307), and marketing research. Alex assisted a PhD student with research on gun brand responses and sentiment to mass shootings from Tweets sent out from stores across the country. He also continued with another project in collaboration with the same PhD candidate focused on eye tracking and banner ads on websites.

Alex now works for Spaulding Ridge as an Associate, Data Solutions Consultant where he does data engineering work in architecting and development, as well as data analytics and modeling for clients using primarily Snowflake, dbt, Azure Data Factory, Fivetran, Power BI, Tableau, and Salesforce CRMA.

Cutting Edge Curriculum

Alex says that the MSBA program provided him with exposure to a myriad of tools that real businesses are using today to enhance their data practices. He felt that the program allowed him to grow in the field, understand more about the industry, and connect with countless working professionals with endless knowledge. When asked what surprised him the most about the program, he said, “for it only being the third year, it was very well put together. The topics and courses were all super relevant and Program Director, Cody Baldwin, showed he’s willing to listen to industry experts and evolve the curriculum as needed.”

“Never Stop Learning”

To current and future students, Alex says: “Never stop learning. This is an ever evolving industry that is taking over the business world. Stay up to date with the current trends in the industry and find some online learning resources. You don’t have to pay for courses if you don’t want to, as there are countless videos on YouTube and LinkedIn that are aimed at helping you. Additionally, find people willing to invest in your growth and development. I have been super lucky to have that in my job where it’s encouraged to step into more advanced roles, learn new tools, and get certified in those tools.”

Categories:

New report reveals effectiveness of interactive elements in boosting consumer choice in mobile advertising

• Share on Facebook
• Share on Twitter
• Share on Linkedin
• Share by email

A new report launched by Digital Turbine , in collaboration with research from Bayes Business School (formerly Cass), King’s Business School and Vrije Universiteit Amsterdam, has revealed the extent to which three key interactive elements in mobile video advertising influence brand choice.

Advergames are becoming an increasingly popular content marketing phenomenon, with consumers being given the power to ‘choose their adventure’ within an mobile advert to locate, feel and immerse themselves into a product.

Dr Yusuf Oç , Senior Lecturer in Marketing at Bayes, along with Professor Kirk Plangger and Dr Stefan Bernritter, King’s College, London, and Professor Francesca Sotgiu, Vrije Universiteit Amsterdam, provided foundational analysis for the report Interactivity in Mobile Video Advertising Report – a study analysing 250 mobile advertising campaigns within a mobile game app, engaging almost 270,000 consumers.

Key findings from the report show:

• Three primary types of interactivity contribute to consumer choice of a brand through mobile advertising: Browse, Sample, and Play.
• Integrating brands into game environments and allowing consumers to view products by playing increases brand choice by 36.6% on average – making it the most influential interactive element in swaying consumer brand choice. This method is particularly impactful in entertainment (45.8%) , technology (24.2%) and retail (19.9%) .
• Allowing mobile users to browse by looking through hotspots or picture galleries increases brand choice by 31.5% on average , with particularly strong effects in technology (79.8%), retail (61.1%) and entertainment (35.1%) sectors.
• Providing visual and virtual effects to mimic in-store interactions allows consumers to sample a product. This method of mobile advertising increases brand choice by 29.6% on average, with the highest success rate in fast-food restaurants (56.8%),consumer packaged goods (26.9%) and automotives (25.5%).

The study used a sample of 270,000 consumers from 24 countries across Europe, the Middle East, Africa and Latin America. Of this sample,156,000 were provided with a mobile advert featuring browse, sample, or play interactive elements, with the remaining 114,000 not viewing the advert as a control group.

Nielsen Research Company survey data following the advert then asked consumers to select which brand they would consider purchasing next. The brand choice lift was then calculated using the differences expressed between each respective group.

Dr Yusuf Oç said:

“Capturing and maintaining attention from consumers is critical to the success of mobile advertising.

“As consumers we are exposed to so many advertisements each day that it is impossible to remember many of them at all. In-app mobile ads cleverly integrate brand messaging into a game or interactive experience, meaning they can bypass filters more effectively and successively – therefore building into the longer-term memory of key target audiences.”

Greg Wester, Senior Vice President, Digital Turbine, said:

“The future of video advertising lies in the hands of consumers, and interactivity gives them the power to engage with brands in meaningful and memorable ways.

“Whether through adrenaline packed playing, visually powerful sampling, or immersive browsing, interactivity allows brands to strengthen relationships with consumers. In particular, mobile gaming, where players are already attuned to active engagement, offers a unique platform for brands to connect with their audiences on a deeper level.”

Featured Bayes Experts

Related stories

The atmosphere in the room can affect strategic decision-making, study finds

13 Aug 2024

Bayes finance programmes achieve NSS top 10 for positive undergraduate student experience

Perceptions of income inequality drive consumers’ interests in counterfeit luxury goods, study finds

23 Jul 2024