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21 Research Objectives Examples (Copy and Paste)

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Research objectives refer to the definitive statements made by researchers at the beginning of a research project detailing exactly what a research project aims to achieve.

These objectives are explicit goals clearly and concisely projected by the researcher to present a clear intention or course of action for his or her qualitative or quantitative study. 

Research objectives are typically nested under one overarching research aim. The objectives are the steps you’ll need to take in order to achieve the aim (see the examples below, for example, which demonstrate an aim followed by 3 objectives, which is what I recommend to my research students).

Research Objectives vs Research Aims

Research aim and research objectives are fundamental constituents of any study, fitting together like two pieces of the same puzzle.

The ‘research aim’ describes the overarching goal or purpose of the study (Kumar, 2019). This is usually a broad, high-level purpose statement, summing up the central question that the research intends to answer.

Example of an Overarching Research Aim:

“The aim of this study is to explore the impact of climate change on crop productivity.” 

Comparatively, ‘research objectives’ are concrete goals that underpin the research aim, providing stepwise actions to achieve the aim.

Objectives break the primary aim into manageable, focused pieces, and are usually characterized as being more specific, measurable, achievable, relevant, and time-bound (SMART).

Examples of Specific Research Objectives:

1. “To examine the effects of rising temperatures on the yield of rice crops during the upcoming growth season.” 2. “To assess changes in rainfall patterns in major agricultural regions over the first decade of the twenty-first century (2000-2010).” 3. “To analyze the impact of changing weather patterns on crop diseases within the same timeframe.”

The distinction between these two terms, though subtle, is significant for successfully conducting a study. The research aim provides the study with direction, while the research objectives set the path to achieving this aim, thereby ensuring the study’s efficiency and effectiveness.

How to Write Research Objectives

I usually recommend to my students that they use the SMART framework to create their research objectives.

SMART is an acronym standing for Specific, Measurable, Achievable, Relevant, and Time-bound. It provides a clear method of defining solid research objectives and helps students know where to start in writing their objectives (Locke & Latham, 2013).

Each element of this acronym adds a distinct dimension to the framework, aiding in the creation of comprehensive, well-delineated objectives.

Here is each step:

• Specific : We need to avoid ambiguity in our objectives. They need to be clear and precise (Doran, 1981). For instance, rather than stating the objective as “to study the effects of social media,” a more focused detail would be “to examine the effects of social media use (Facebook, Instagram, and Twitter) on the academic performance of college students.”
• Measurable: The measurable attribute provides a clear criterion to determine if the objective has been met (Locke & Latham, 2013). A quantifiable element, such as a percentage or a number, adds a measurable quality. For example, “to increase response rate to the annual customer survey by 10%,” makes it easier to ascertain achievement.
• Achievable: The achievable aspect encourages researchers to craft realistic objectives, resembling a self-check mechanism to ensure the objectives align with the scope and resources at disposal (Doran, 1981). For example, “to interview 25 participants selected randomly from a population of 100” is an attainable objective as long as the researcher has access to these participants.
• Relevance : Relevance, the fourth element, compels the researcher to tailor the objectives in alignment with overarching goals of the study (Locke & Latham, 2013). This is extremely important – each objective must help you meet your overall one-sentence ‘aim’ in your study.
• Time-Bound: Lastly, the time-bound element fosters a sense of urgency and prioritization, preventing procrastination and enhancing productivity (Doran, 1981). “To analyze the effect of laptop use in lectures on student engagement over the course of two semesters this year” expresses a clear deadline, thus serving as a motivator for timely completion.

You’re not expected to fit every single element of the SMART framework in one objective, but across your objectives, try to touch on each of the five components.

Research Objectives Examples

1. Field: Psychology

Aim: To explore the impact of sleep deprivation on cognitive performance in college students.

• Objective 1: To compare cognitive test scores of students with less than six hours of sleep and those with 8 or more hours of sleep.
• Objective 2: To investigate the relationship between class grades and reported sleep duration.
• Objective 3: To survey student perceptions and experiences on how sleep deprivation affects their cognitive capabilities.

2. Field: Environmental Science

Aim: To understand the effects of urban green spaces on human well-being in a metropolitan city.

• Objective 1: To assess the physical and mental health benefits of regular exposure to urban green spaces.
• Objective 2: To evaluate the social impacts of urban green spaces on community interactions.
• Objective 3: To examine patterns of use for different types of urban green spaces. 

3. Field: Technology

Aim: To investigate the influence of using social media on productivity in the workplace.

• Objective 1: To measure the amount of time spent on social media during work hours.
• Objective 2: To evaluate the perceived impact of social media use on task completion and work efficiency.
• Objective 3: To explore whether company policies on social media usage correlate with different patterns of productivity.

4. Field: Education

Aim: To examine the effectiveness of online vs traditional face-to-face learning on student engagement and achievement.

• Objective 1: To compare student grades between the groups exposed to online and traditional face-to-face learning.
• Objective 2: To assess student engagement levels in both learning environments.
• Objective 3: To collate student perceptions and preferences regarding both learning methods.

5. Field: Health

Aim: To determine the impact of a Mediterranean diet on cardiac health among adults over 50.

• Objective 1: To assess changes in cardiovascular health metrics after following a Mediterranean diet for six months.
• Objective 2: To compare these health metrics with a similar group who follow their regular diet.
• Objective 3: To document participants’ experiences and adherence to the Mediterranean diet.

6. Field: Environmental Science

Aim: To analyze the impact of urban farming on community sustainability.

• Objective 1: To document the types and quantity of food produced through urban farming initiatives.
• Objective 2: To assess the effect of urban farming on local communities’ access to fresh produce.
• Objective 3: To examine the social dynamics and cooperative relationships in the creating and maintaining of urban farms.

7. Field: Sociology

Aim: To investigate the influence of home offices on work-life balance during remote work.

• Objective 1: To survey remote workers on their perceptions of work-life balance since setting up home offices.
• Objective 2: To conduct an observational study of daily work routines and family interactions in a home office setting.
• Objective 3: To assess the correlation, if any, between physical boundaries of workspaces and mental boundaries for work in the home setting.

8. Field: Economics

Aim: To evaluate the effects of minimum wage increases on small businesses.

• Objective 1: To analyze cost structures, pricing changes, and profitability of small businesses before and after minimum wage increases.
• Objective 2: To survey small business owners on the strategies they employ to navigate minimum wage increases.
• Objective 3: To examine employment trends in small businesses in response to wage increase legislation.

9. Field: Education

Aim: To explore the role of extracurricular activities in promoting soft skills among high school students.

• Objective 1: To assess the variety of soft skills developed through different types of extracurricular activities.
• Objective 2: To compare self-reported soft skills between students who participate in extracurricular activities and those who do not.
• Objective 3: To investigate the teachers’ perspectives on the contribution of extracurricular activities to students’ skill development.

10. Field: Technology

Aim: To assess the impact of virtual reality (VR) technology on the tourism industry.

• Objective 1: To document the types and popularity of VR experiences available in the tourism market.
• Objective 2: To survey tourists on their interest levels and satisfaction rates with VR tourism experiences.
• Objective 3: To determine whether VR tourism experiences correlate with increased interest in real-life travel to the simulated destinations.

11. Field: Biochemistry

Aim: To examine the role of antioxidants in preventing cellular damage.

• Objective 1: To identify the types and quantities of antioxidants in common fruits and vegetables.
• Objective 2: To determine the effects of various antioxidants on free radical neutralization in controlled lab tests.
• Objective 3: To investigate potential beneficial impacts of antioxidant-rich diets on long-term cellular health.

12. Field: Linguistics

Aim: To determine the influence of early exposure to multiple languages on cognitive development in children.

• Objective 1: To assess cognitive development milestones in monolingual and multilingual children.
• Objective 2: To document the number and intensity of language exposures for each group in the study.
• Objective 3: To investigate the specific cognitive advantages, if any, enjoyed by multilingual children.

13. Field: Art History

Aim: To explore the impact of the Renaissance period on modern-day art trends.

• Objective 1: To identify key characteristics and styles of Renaissance art.
• Objective 2: To analyze modern art pieces for the influence of the Renaissance style.
• Objective 3: To survey modern-day artists for their inspirations and the influence of historical art movements on their work.

14. Field: Cybersecurity

Aim: To assess the effectiveness of two-factor authentication (2FA) in preventing unauthorized system access.

• Objective 1: To measure the frequency of unauthorized access attempts before and after the introduction of 2FA.
• Objective 2: To survey users about their experiences and challenges with 2FA implementation.
• Objective 3: To evaluate the efficacy of different types of 2FA (SMS-based, authenticator apps, biometrics, etc.).

15. Field: Cultural Studies

Aim: To analyze the role of music in cultural identity formation among ethnic minorities.

• Objective 1: To document the types and frequency of traditional music practices within selected ethnic minority communities.
• Objective 2: To survey community members on the role of music in their personal and communal identity.
• Objective 3: To explore the resilience and transmission of traditional music practices in contemporary society.

16. Field: Astronomy

Aim: To explore the impact of solar activity on satellite communication.

• Objective 1: To categorize different types of solar activities and their frequencies of occurrence.
• Objective 2: To ascertain how variations in solar activity may influence satellite communication.
• Objective 3: To investigate preventative and damage-control measures currently in place during periods of high solar activity.

17. Field: Literature

Aim: To examine narrative techniques in contemporary graphic novels.

• Objective 1: To identify a range of narrative techniques employed in this genre.
• Objective 2: To analyze the ways in which these narrative techniques engage readers and affect story interpretation.
• Objective 3: To compare narrative techniques in graphic novels to those found in traditional printed novels.

18. Field: Renewable Energy

Aim: To investigate the feasibility of solar energy as a primary renewable resource within urban areas.

• Objective 1: To quantify the average sunlight hours across urban areas in different climatic zones. 
• Objective 2: To calculate the potential solar energy that could be harnessed within these areas.
• Objective 3: To identify barriers or challenges to widespread solar energy implementation in urban settings and potential solutions.

19. Field: Sports Science

Aim: To evaluate the role of pre-game rituals in athlete performance.

• Objective 1: To identify the variety and frequency of pre-game rituals among professional athletes in several sports.
• Objective 2: To measure the impact of pre-game rituals on individual athletes’ performance metrics.
• Objective 3: To examine the psychological mechanisms that might explain the effects (if any) of pre-game ritual on performance.

20. Field: Ecology

Aim: To investigate the effects of urban noise pollution on bird populations.

• Objective 1: To record and quantify urban noise levels in various bird habitats.
• Objective 2: To measure bird population densities in relation to noise levels.
• Objective 3: To determine any changes in bird behavior or vocalization linked to noise levels.

21. Field: Food Science

Aim: To examine the influence of cooking methods on the nutritional value of vegetables.

• Objective 1: To identify the nutrient content of various vegetables both raw and after different cooking processes.
• Objective 2: To compare the effect of various cooking methods on the nutrient retention of these vegetables.
• Objective 3: To propose cooking strategies that optimize nutrient retention.

The Importance of Research Objectives

The importance of research objectives cannot be overstated. In essence, these guideposts articulate what the researcher aims to discover, understand, or examine (Kothari, 2014).

When drafting research objectives, it’s essential to make them simple and comprehensible, specific to the point of being quantifiable where possible, achievable in a practical sense, relevant to the chosen research question, and time-constrained to ensure efficient progress (Kumar, 2019). 

Remember that a good research objective is integral to the success of your project, offering a clear path forward for setting out a research design , and serving as the bedrock of your study plan. Each objective must distinctly address a different dimension of your research question or problem (Kothari, 2014). Always bear in mind that the ultimate purpose of your research objectives is to succinctly encapsulate your aims in the clearest way possible, facilitating a coherent, comprehensive and rational approach to your planned study, and furnishing a scientific roadmap for your journey into the depths of knowledge and research (Kumar, 2019). 

Kothari, C.R (2014). Research Methodology: Methods and Techniques . New Delhi: New Age International.

Kumar, R. (2019). Research Methodology: A Step-by-Step Guide for Beginners .New York: SAGE Publications.

Doran, G. T. (1981). There’s a S.M.A.R.T. way to write management’s goals and objectives. Management review, 70 (11), 35-36.

Locke, E. A., & Latham, G. P. (2013). New Developments in Goal Setting and Task Performance . New York: Routledge.

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What Are Research Objectives and How to Write Them (with Examples)

Table of Contents

Introduction

Research is at the center of everything researchers do, and setting clear, well-defined research objectives plays a pivotal role in guiding scholars toward their desired outcomes. Research papers are essential instruments for researchers to effectively communicate their work. Among the many sections that constitute a research paper, the introduction plays a key role in providing a background and setting the context. 1 Research objectives, which define the aims of the study, are usually stated in the introduction. Every study has a research question that the authors are trying to answer, and the objective is an active statement about how the study will answer this research question. These objectives help guide the development and design of the study and steer the research in the appropriate direction; if this is not clearly defined, a project can fail!

Research studies have a research question, research hypothesis, and one or more research objectives. A research question is what a study aims to answer, and a research hypothesis is a predictive statement about the relationship between two or more variables, which the study sets out to prove or disprove. Objectives are specific, measurable goals that the study aims to achieve. The difference between these three is illustrated by the following example:

• Research question : How does low-intensity pulsed ultrasound (LIPUS) compare with a placebo device in managing the symptoms of skeletally mature patients with patellar tendinopathy?
• Research hypothesis : Pain levels are reduced in patients who receive daily active-LIPUS (treatment) for 12 weeks compared with individuals who receive inactive-LIPUS (placebo).
• Research objective : To investigate the clinical efficacy of LIPUS in the management of patellar tendinopathy symptoms.

This article discusses the importance of clear, well-thought out objectives and suggests methods to write them clearly.

What is the introduction in research papers?

Research objectives are usually included in the introduction section. This section is the first that the readers will read so it is essential that it conveys the subject matter appropriately and is well written to create a good first impression. A good introduction sets the tone of the paper and clearly outlines the contents so that the readers get a quick snapshot of what to expect.

A good introduction should aim to: 2,3

• Indicate the main subject area, its importance, and cite previous literature on the subject
• Define the gap(s) in existing research, ask a research question, and state the objectives
• Announce the present research and outline its novelty and significance
• Avoid repeating the Abstract, providing unnecessary information, and claiming novelty without accurate supporting information.

Why are research objectives important?

Objectives can help you stay focused and steer your research in the required direction. They help define and limit the scope of your research, which is important to efficiently manage your resources and time. The objectives help to create and maintain the overall structure, and specify two main things—the variables and the methods of quantifying the variables.

A good research objective:

• defines the scope of the study
• gives direction to the research
• helps maintain focus and avoid diversions from the topic
• minimizes wastage of resources like time, money, and energy

Types of research objectives

Research objectives can be broadly classified into general and specific objectives . 4 General objectives state what the research expects to achieve overall while specific objectives break this down into smaller, logically connected parts, each of which addresses various parts of the research problem. General objectives are the main goals of the study and are usually fewer in number while specific objectives are more in number because they address several aspects of the research problem.

Example (general objective): To investigate the factors influencing the financial performance of firms listed in the New York Stock Exchange market.

Example (specific objective): To assess the influence of firm size on the financial performance of firms listed in the New York Stock Exchange market.

In addition to this broad classification, research objectives can be grouped into several categories depending on the research problem, as given in Table 1.

Table 1: Types of research objectives

Characteristics of research objectives

Research objectives must start with the word “To” because this helps readers identify the objective in the absence of headings and appropriate sectioning in research papers. 5,6

• A good objective is SMART (mostly applicable to specific objectives):
• Specific—clear about the what, why, when, and how
• Measurable—identifies the main variables of the study and quantifies the targets
• Achievable—attainable using the available time and resources
• Realistic—accurately addresses the scope of the problem
• Time-bound—identifies the time in which each step will be completed
• Research objectives clarify the purpose of research.
• They help understand the relationship and dissimilarities between variables.
• They provide a direction that helps the research to reach a definite conclusion.

How to write research objectives?

Research objectives can be written using the following steps: 7

• State your main research question clearly and concisely.
• Describe the ultimate goal of your study, which is similar to the research question but states the intended outcomes more definitively.
• Divide this main goal into subcategories to develop your objectives.
• Limit the number of objectives (1-2 general; 3-4 specific)
• Assess each objective using the SMART
• Start each objective with an action verb like assess, compare, determine, evaluate, etc., which makes the research appear more actionable.
• Use specific language without making the sentence data heavy.
• The most common section to add the objectives is the introduction and after the problem statement.
• Add the objectives to the abstract (if there is one).
• State the general objective first, followed by the specific objectives.

Formulating research objectives

Formulating research objectives has the following five steps, which could help researchers develop a clear objective: 8

• Identify the research problem.
• Review past studies on subjects similar to your problem statement, that is, studies that use similar methods, variables, etc.
• Identify the research gaps the current study should cover based on your literature review. These gaps could be theoretical, methodological, or conceptual.
• Define the research question(s) based on the gaps identified.
• Revise/relate the research problem based on the defined research question and the gaps identified. This is to confirm that there is an actual need for a study on the subject based on the gaps in literature.
• Identify and write the general and specific objectives.
• Incorporate the objectives into the study.

Advantages of research objectives

Adding clear research objectives has the following advantages: 4,8

• Maintains the focus and direction of the research
• Optimizes allocation of resources with minimal wastage
• Acts as a foundation for defining appropriate research questions and hypotheses
• Provides measurable outcomes that can help evaluate the success of the research
• Determines the feasibility of the research by helping to assess the availability of required resources
• Ensures relevance of the study to the subject and its contribution to existing literature

Disadvantages of research objectives

Research objectives also have few disadvantages, as listed below: 8

• Absence of clearly defined objectives can lead to ambiguity in the research process
• Unintentional bias could affect the validity and accuracy of the research findings

Key takeaways

• Research objectives are concise statements that describe what the research is aiming to achieve.
• They define the scope and direction of the research and maintain focus.
• The objectives should be SMART—specific, measurable, achievable, realistic, and time-bound.
• Clear research objectives help avoid collection of data or resources not required for the study.
• Well-formulated specific objectives help develop the overall research methodology, including data collection, analysis, interpretation, and utilization.
• Research objectives should cover all aspects of the problem statement in a coherent way.
• They should be clearly stated using action verbs.

Frequently asked questions on research objectives

Q: what’s the difference between research objectives and aims 9.

A: Research aims are statements that reflect the broad goal(s) of the study and outline the general direction of the research. They are not specific but clearly define the focus of the study.

Example: This research aims to explore employee experiences of digital transformation in retail HR.

Research objectives focus on the action to be taken to achieve the aims. They make the aims more practical and should be specific and actionable.

Example: To observe the retail HR employees throughout the digital transformation.

Q: What are the examples of research objectives, both general and specific?

A: Here are a few examples of research objectives:

• To identify the antiviral chemical constituents in Mumbukura gitoniensis (general)
• To carry out solvent extraction of dried flowers of Mumbukura gitoniensis and isolate the constituents. (specific)
• To determine the antiviral activity of each of the isolated compounds. (specific)
• To examine the extent, range, and method of coral reef rehabilitation projects in five shallow reef areas adjacent to popular tourist destinations in the Philippines.
• To investigate species richness of mammal communities in five protected areas over the past 20 years.
• To evaluate the potential application of AI techniques for estimating best-corrected visual acuity from fundus photographs with and without ancillary information.
• To investigate whether sport influences psychological parameters in the personality of asthmatic children.

Q: How do I develop research objectives?

A: Developing research objectives begins with defining the problem statement clearly, as illustrated by Figure 1. Objectives specify how the research question will be answered and they determine what is to be measured to test the hypothesis.

Q: Are research objectives measurable?

A: The word “measurable” implies that something is quantifiable. In terms of research objectives, this means that the source and method of collecting data are identified and that all these aspects are feasible for the research. Some metrics can be created to measure your progress toward achieving your objectives.

Q: Can research objectives change during the study?

A: Revising research objectives during the study is acceptable in situations when the selected methodology is not progressing toward achieving the objective, or if there are challenges pertaining to resources, etc. One thing to keep in mind is the time and resources you would have to complete your research after revising the objectives. Thus, as long as your problem statement and hypotheses are unchanged, minor revisions to the research objectives are acceptable.

Q: What is the difference between research questions and research objectives? 10

Q: Are research objectives the same as hypotheses?

A: No, hypotheses are predictive theories that are expressed in general terms. Research objectives, which are more specific, are developed from hypotheses and aim to test them. A hypothesis can be tested using several methods and each method will have different objectives because the methodology to be used could be different. A hypothesis is developed based on observation and reasoning; it is a calculated prediction about why a particular phenomenon is occurring. To test this prediction, different research objectives are formulated. Here’s a simple example of both a research hypothesis and research objective.

Research hypothesis : Employees who arrive at work earlier are more productive.

Research objective : To assess whether employees who arrive at work earlier are more productive.

To summarize, research objectives are an important part of research studies and should be written clearly to effectively communicate your research. We hope this article has given you a brief insight into the importance of using clearly defined research objectives and how to formulate them.

• Farrugia P, Petrisor BA, Farrokhyar F, Bhandari M. Practical tips for surgical research: Research questions, hypotheses and objectives. Can J Surg. 2010 Aug;53(4):278-81.
• Abbadia J. How to write an introduction for a research paper. Mind the Graph website. Accessed June 14, 2023. https://mindthegraph.com/blog/how-to-write-an-introduction-for-a-research-paper/
• Writing a scientific paper: Introduction. UCI libraries website. Accessed June 15, 2023. https://guides.lib.uci.edu/c.php?g=334338&p=2249903
• Research objectives—Types, examples and writing guide. Researchmethod.net website. Accessed June 17, 2023. https://researchmethod.net/research-objectives/#:~:text=They%20provide%20a%20clear%20direction,track%20and%20achieve%20their%20goals .
• Bartle P. SMART Characteristics of good objectives. Community empowerment collective website. Accessed June 16, 2023. https://cec.vcn.bc.ca/cmp/modules/pd-smar.htm
• Research objectives. Studyprobe website. Accessed June 18, 2023. https://www.studyprobe.in/2022/08/research-objectives.html
• Corredor F. How to write objectives in a research paper. wikiHow website. Accessed June 18, 2023. https://www.wikihow.com/Write-Objectives-in-a-Research-Proposal
• Research objectives: Definition, types, characteristics, advantages. AccountingNest website. Accessed June 15, 2023. https://www.accountingnest.com/articles/research/research-objectives
• Phair D., Shaeffer A. Research aims, objectives & questions. GradCoach website. Accessed June 20, 2023. https://gradcoach.com/research-aims-objectives-questions/
• Understanding the difference between research questions and objectives. Accessed June 21, 2023. https://board.researchersjob.com/blog/research-questions-and-objectives

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Research Aims, Objectives & Questions

The “Golden Thread” Explained Simply (+ Examples)

By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022

The research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.

Overview: The Golden Thread

• What is the golden thread
• What are research aims ( examples )
• What are research objectives ( examples )
• What are research questions ( examples )
• The importance of alignment in the golden thread

What is the “golden thread”?  

The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper ). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.

Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.

The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.

Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Research Aims: What are they?

Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .

Research Aims: Examples  

True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:

“This research aims to explore employee experiences of digital transformation in retail HR.”   “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”  

As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.

Need a helping hand?

Research Objectives: What are they?

The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.

The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.

Research Objectives: Examples  

Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.  

For the digital transformation topic:

To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.

And for the student wellness topic:

To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.

  As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

Research Questions: What are they?

Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).  

The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.  

Let’s look at some examples of research questions to make this more tangible.

Research Questions: Examples  

Again, we’ll stick with the research aims and research objectives we mentioned previously.  

For the digital transformation topic (which would be qualitative in nature):

How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?  

And for the student wellness topic (which would be quantitative in nature):

Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?  

You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.  

So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment 

Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.

Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .  

Recap: The golden thread

In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.

As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

41 Comments

Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.

Well appreciated. This has helped me greatly in doing my dissertation.

An so delighted with this wonderful information thank you a lot.

so impressive i have benefited a lot looking forward to learn more on research.

I am very happy to have carefully gone through this well researched article.

Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.

Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.

I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.

Thanks so much. This was really helpful.

I know you pepole have tried to break things into more understandable and easy format. And God bless you. Keep it up

i found this document so useful towards my study in research methods. thanks so much.

This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!

Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.

This is quite helpful. I like how the Golden thread has been explained and the needed alignment.

This is quite helpful. I really appreciate!

The article made it simple for researcher students to differentiate between three concepts.

Very innovative and educational in approach to conducting research.

I am very impressed with all these terminology, as I am a fresh student for post graduate, I am highly guided and I promised to continue making consultation when the need arise. Thanks a lot.

A very helpful piece. thanks, I really appreciate it .

Very well explained, and it might be helpful to many people like me.

Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?

Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.

My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?

In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.

Exactly what I need in this research journey, I look forward to more of your coaching videos.

This helped a lot. Thanks so much for the effort put into explaining it.

What data source in writing dissertation/Thesis requires?

What is data source covers when writing dessertation/thesis

This is quite useful thanks

I’m excited and thankful. I got so much value which will help me progress in my thesis.

where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?

Very helpful and important tips on Aims, Objectives and Questions.

Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.

Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.

As a researcher and lecturer, I find splitting research goals into research aims, objectives, and questions is unnecessarily bureaucratic and confusing for students. For most biomedical research projects, including ‘real research’, 1-3 research questions will suffice (numbers may differ by discipline).

Awesome! Very important resources and presented in an informative way to easily understand the golden thread. Indeed, thank you so much.

Well explained

The blog article on research aims, objectives, and questions by Grad Coach is a clear and insightful guide that aligns with my experiences in academic research. The article effectively breaks down the often complex concepts of research aims and objectives, providing a straightforward and accessible explanation. Drawing from my own research endeavors, I appreciate the practical tips offered, such as the need for specificity and clarity when formulating research questions. The article serves as a valuable resource for students and researchers, offering a concise roadmap for crafting well-defined research goals and objectives. Whether you’re a novice or an experienced researcher, this article provides practical insights that contribute to the foundational aspects of a successful research endeavor.

A great thanks for you. it is really amazing explanation. I grasp a lot and one step up to research knowledge.

I really found these tips helpful. Thank you very much Grad Coach.

I found this article helpful. Thanks for sharing this.

thank you so much, the explanation and examples are really helpful

This is a well researched and superbly written article for learners of research methods at all levels in the research topic from conceptualization to research findings and conclusions. I highly recommend this material to university graduate students. As an instructor of advanced research methods for PhD students, I have confirmed that I was giving the right guidelines for the degree they are undertaking.

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Home » Research Objectives – Types, Examples and Writing Guide

Research Objectives – Types, Examples and Writing Guide

Table of Contents

Research Objectives

Research objectives refer to the specific goals or aims of a research study. They provide a clear and concise description of what the researcher hopes to achieve by conducting the research . The objectives are typically based on the research questions and hypotheses formulated at the beginning of the study and are used to guide the research process.

Types of Research Objectives

Here are the different types of research objectives in research:

• Exploratory Objectives: These objectives are used to explore a topic, issue, or phenomenon that has not been studied in-depth before. The aim of exploratory research is to gain a better understanding of the subject matter and generate new ideas and hypotheses .
• Descriptive Objectives: These objectives aim to describe the characteristics, features, or attributes of a particular population, group, or phenomenon. Descriptive research answers the “what” questions and provides a snapshot of the subject matter.
• Explanatory Objectives : These objectives aim to explain the relationships between variables or factors. Explanatory research seeks to identify the cause-and-effect relationships between different phenomena.
• Predictive Objectives: These objectives aim to predict future events or outcomes based on existing data or trends. Predictive research uses statistical models to forecast future trends or outcomes.
• Evaluative Objectives : These objectives aim to evaluate the effectiveness or impact of a program, intervention, or policy. Evaluative research seeks to assess the outcomes or results of a particular intervention or program.
• Prescriptive Objectives: These objectives aim to provide recommendations or solutions to a particular problem or issue. Prescriptive research identifies the best course of action based on the results of the study.
• Diagnostic Objectives : These objectives aim to identify the causes or factors contributing to a particular problem or issue. Diagnostic research seeks to uncover the underlying reasons for a particular phenomenon.
• Comparative Objectives: These objectives aim to compare two or more groups, populations, or phenomena to identify similarities and differences. Comparative research is used to determine which group or approach is more effective or has better outcomes.
• Historical Objectives: These objectives aim to examine past events, trends, or phenomena to gain a better understanding of their significance and impact. Historical research uses archival data, documents, and records to study past events.
• Ethnographic Objectives : These objectives aim to understand the culture, beliefs, and practices of a particular group or community. Ethnographic research involves immersive fieldwork and observation to gain an insider’s perspective of the group being studied.
• Action-oriented Objectives: These objectives aim to bring about social or organizational change. Action-oriented research seeks to identify practical solutions to social problems and to promote positive change in society.
• Conceptual Objectives: These objectives aim to develop new theories, models, or frameworks to explain a particular phenomenon or set of phenomena. Conceptual research seeks to provide a deeper understanding of the subject matter by developing new theoretical perspectives.
• Methodological Objectives: These objectives aim to develop and improve research methods and techniques. Methodological research seeks to advance the field of research by improving the validity, reliability, and accuracy of research methods and tools.
• Theoretical Objectives : These objectives aim to test and refine existing theories or to develop new theoretical perspectives. Theoretical research seeks to advance the field of knowledge by testing and refining existing theories or by developing new theoretical frameworks.
• Measurement Objectives : These objectives aim to develop and validate measurement instruments, such as surveys, questionnaires, and tests. Measurement research seeks to improve the quality and reliability of data collection and analysis by developing and testing new measurement tools.
• Design Objectives : These objectives aim to develop and refine research designs, such as experimental, quasi-experimental, and observational designs. Design research seeks to improve the quality and validity of research by developing and testing new research designs.
• Sampling Objectives: These objectives aim to develop and refine sampling techniques, such as probability and non-probability sampling methods. Sampling research seeks to improve the representativeness and generalizability of research findings by developing and testing new sampling techniques.

How to Write Research Objectives

Writing clear and concise research objectives is an important part of any research project, as it helps to guide the study and ensure that it is focused and relevant. Here are some steps to follow when writing research objectives:

• Identify the research problem : Before you can write research objectives, you need to identify the research problem you are trying to address. This should be a clear and specific problem that can be addressed through research.
• Define the research questions : Based on the research problem, define the research questions you want to answer. These questions should be specific and should guide the research process.
• Identify the variables : Identify the key variables that you will be studying in your research. These are the factors that you will be measuring, manipulating, or analyzing to answer your research questions.
• Write specific objectives: Write specific, measurable objectives that will help you answer your research questions. These objectives should be clear and concise and should indicate what you hope to achieve through your research.
• Use the SMART criteria: To ensure that your research objectives are well-defined and achievable, use the SMART criteria. This means that your objectives should be Specific, Measurable, Achievable, Relevant, and Time-bound.
• Revise and refine: Once you have written your research objectives, revise and refine them to ensure that they are clear, concise, and achievable. Make sure that they align with your research questions and variables, and that they will help you answer your research problem.

Example of Research Objectives

Examples of research objectives Could be:

Research Objectives for the topic of “The Impact of Artificial Intelligence on Employment”:

• To investigate the effects of the adoption of AI on employment trends across various industries and occupations.
• To explore the potential for AI to create new job opportunities and transform existing roles in the workforce.
• To examine the social and economic implications of the widespread use of AI for employment, including issues such as income inequality and access to education and training.
• To identify the skills and competencies that will be required for individuals to thrive in an AI-driven workplace, and to explore the role of education and training in developing these skills.
• To evaluate the ethical and legal considerations surrounding the use of AI for employment, including issues such as bias, privacy, and the responsibility of employers and policymakers to protect workers’ rights.

When to Write Research Objectives

• At the beginning of a research project : Research objectives should be identified and written down before starting a research project. This helps to ensure that the project is focused and that data collection and analysis efforts are aligned with the intended purpose of the research.
• When refining research questions: Writing research objectives can help to clarify and refine research questions. Objectives provide a more concrete and specific framework for addressing research questions, which can improve the overall quality and direction of a research project.
• After conducting a literature review : Conducting a literature review can help to identify gaps in knowledge and areas that require further research. Writing research objectives can help to define and focus the research effort in these areas.
• When developing a research proposal: Research objectives are an important component of a research proposal. They help to articulate the purpose and scope of the research, and provide a clear and concise summary of the expected outcomes and contributions of the research.
• When seeking funding for research: Funding agencies often require a detailed description of research objectives as part of a funding proposal. Writing clear and specific research objectives can help to demonstrate the significance and potential impact of a research project, and increase the chances of securing funding.
• When designing a research study : Research objectives guide the design and implementation of a research study. They help to identify the appropriate research methods, sampling strategies, data collection and analysis techniques, and other relevant aspects of the study design.
• When communicating research findings: Research objectives provide a clear and concise summary of the main research questions and outcomes. They are often included in research reports and publications, and can help to ensure that the research findings are communicated effectively and accurately to a wide range of audiences.
• When evaluating research outcomes : Research objectives provide a basis for evaluating the success of a research project. They help to measure the degree to which research questions have been answered and the extent to which research outcomes have been achieved.
• When conducting research in a team : Writing research objectives can facilitate communication and collaboration within a research team. Objectives provide a shared understanding of the research purpose and goals, and can help to ensure that team members are working towards a common objective.

Purpose of Research Objectives

Some of the main purposes of research objectives include:

• To clarify the research question or problem : Research objectives help to define the specific aspects of the research question or problem that the study aims to address. This makes it easier to design a study that is focused and relevant.
• To guide the research design: Research objectives help to determine the research design, including the research methods, data collection techniques, and sampling strategy. This ensures that the study is structured and efficient.
• To measure progress : Research objectives provide a way to measure progress throughout the research process. They help the researcher to evaluate whether they are on track and meeting their goals.
• To communicate the research goals : Research objectives provide a clear and concise description of the research goals. This helps to communicate the purpose of the study to other researchers, stakeholders, and the general public.

Advantages of Research Objectives

Here are some advantages of having well-defined research objectives:

• Focus : Research objectives help to focus the research effort on specific areas of inquiry. By identifying clear research questions, the researcher can narrow down the scope of the study and avoid getting sidetracked by irrelevant information.
• Clarity : Clearly stated research objectives provide a roadmap for the research study. They provide a clear direction for the research, making it easier for the researcher to stay on track and achieve their goals.
• Measurability : Well-defined research objectives provide measurable outcomes that can be used to evaluate the success of the research project. This helps to ensure that the research is effective and that the research goals are achieved.
• Feasibility : Research objectives help to ensure that the research project is feasible. By clearly defining the research goals, the researcher can identify the resources required to achieve those goals and determine whether those resources are available.
• Relevance : Research objectives help to ensure that the research study is relevant and meaningful. By identifying specific research questions, the researcher can ensure that the study addresses important issues and contributes to the existing body of knowledge.

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Researcher, Academic Writer, Web developer

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Handy Tips To Write A Clear Research Objectives With Examples

Introduction.

Research objectives play a crucial role in any research study. They provide a clear direction and purpose for the research, guiding the researcher in their investigation. Understanding research objectives is essential for conducting a successful study and achieving meaningful results.

In this comprehensive review, we will delve into the definition of research objectives, exploring their characteristics, types, and examples. We will also discuss the relationship between research objectives and research questions , as well as provide insights into how to write effective research objectives. Additionally, we will examine the role of research objectives in research methodology and highlight the importance of them in a study. By the end of this review, you will have a comprehensive understanding of research objectives and their significance in the research process.

Definition of Research Objectives: What Are They?

A research objective is defined as a clear and concise statement that outlines the specific goals and aims of a research study. These objectives are designed to be specific, measurable, achievable, relevant, and time-bound (SMART), ensuring they provide a structured pathway to accomplishing the intended outcomes of the project. Each objective serves as a foundational element that summarizes the purpose of your study, guiding the research activities and helping to measure progress toward the study’s goals. Additionally, research objectives are integral components of the research framework , establishing a clear direction that aligns with the overall research questions and hypotheses. This alignment helps to ensure that the study remains focused and relevant, facilitating the systematic collection, analysis, and interpretation of data.

Characteristics of Effective Research Objectives

Characteristics of research objectives include:

• Specific: Research objectives should be clear about the what, why, when, and how of the study.
• Measurable: Research objectives should identify the main variables of the study that can be measured or observed.
• Relevant: Research objectives should be relevant to the research topic and contribute to the overall understanding of the subject.
• Feasible: Research objectives should be achievable within the constraints of time, resources, and expertise available.
• Logical: Research objectives should follow a logical sequence and build upon each other to achieve the overall research goal.
• Observable: Research objectives should be observable or measurable in order to assess the progress and success of the research project.
• Unambiguous: Research objectives should be clear and unambiguous, leaving no room for interpretation or confusion.
• Measurable: Research objectives should be measurable, allowing for the collection of data and analysis of results.

By incorporating these characteristics into research objectives, researchers can ensure that their study is focused, achievable, and contributes to the body of knowledge in their field.

Types of Research Objectives

Research objective can be broadly classified into general and specific objectives. General objectives are broad statements that define the overall purpose of the research. They provide a broad direction for the study and help in setting the context. Specific objectives, on the other hand, are detailed objectives that describe what will be researched during the study. They are more focused and provide specific outcomes that the researcher aims to achieve. Specific objectives are derived from the general objectives and help in breaking down the research into smaller, manageable parts. The specific objectives should be clear, measurable, and achievable. They should be designed in a way that allows the researcher to answer the research questions and address the research problem.

In addition to general and specific objectives, research objective can also be categorized as descriptive or analytical objectives. Descriptive objectives focus on describing the characteristics or phenomena of a particular subject or population. They involve surveys, observations, and data collection to provide a detailed understanding of the subject. Analytical objectives, on the other hand, aim to analyze the relationships between variables or factors. They involve data analysis and interpretation to gain insights and draw conclusions.

Both descriptive and analytical objectives are important in research as they serve different purposes and contribute to a comprehensive understanding of the research topic.

Examples of Research Objectives

Here are some examples of research objectives in different fields:

1. Objective: To identify key characteristics and styles of Renaissance art.

This objective focuses on exploring the characteristics and styles of art during the Renaissance period. The research may involve analyzing various artworks, studying historical documents, and interviewing experts in the field.

2. Objective: To analyze modern art trends and their impact on society.

This objective aims to examine the current trends in modern art and understand how they influence society. The research may involve analyzing artworks, conducting surveys or interviews with artists and art enthusiasts, and studying the social and cultural implications of modern art.

3. Objective: To investigate the effects of exercise on mental health.

This objective focuses on studying the relationship between exercise and mental health. The research may involve conducting experiments or surveys to assess the impact of exercise on factors such as stress, anxiety, and depression.

4. Objective: To explore the factors influencing consumer purchasing decisions in the fashion industry.

This objective aims to understand the various factors that influence consumers’ purchasing decisions in the fashion industry. The research may involve conducting surveys, analyzing consumer behavior data, and studying the impact of marketing strategies on consumer choices.

5. Objective: To examine the effectiveness of a new drug in treating a specific medical condition.

This objective focuses on evaluating the effectiveness of a newly developed drug in treating a particular medical condition. The research may involve conducting clinical trials, analyzing patient data, and comparing the outcomes of the new drug with existing treatment options.

These examples demonstrate the diversity of research objectives across different disciplines. Each objective is specific, measurable, and achievable, providing a clear direction for the research study.

Aligning Research Objectives with Research Questions

Research objectives and research questions are essential components of a research project. Research objective describe what you intend your research project to accomplish. They summarize the approach and purpose of the project and provide a clear direction for the research. Research questions, on the other hand, are the starting point of any good research. They guide the overall direction of the research and help identify and focus on the research gaps .

The main difference between research questions and objectives is their form. Research questions are stated in a question form, while objectives are specific, measurable, and achievable goals that you aim to accomplish within a specified timeframe. Research questions are broad statements that provide a roadmap for the research, while objectives break down the research aim into smaller, actionable steps.

Research objectives and research questions work together to form the ‘golden thread’ of a research project. The research aim specifies what the study will answer, while the objectives and questions specify how the study will answer it. They provide a clear focus and scope for the research project, helping researchers stay on track and ensure that their study is meaningful and relevant.

When writing research objectives and questions, it is important to be clear, concise, and specific. Each objective or question should address a specific aspect of the research and contribute to the overall goal of the study. They should also be measurable, meaning that their achievement can be assessed and evaluated. Additionally, research objectives and questions should be achievable within the given timeframe and resources of the research project. By clearly defining the objectives and questions, researchers can effectively plan and execute their research, leading to valuable insights and contributions to the field.

Guidelines for Writing Clear Research Objectives

Writing research objective is a crucial step in any research project. The objectives provide a clear direction and purpose for the study, guiding the researcher in their data collection and analysis. Here are some tips on how to write effective research objective:

1. Be clear and specific

Research objective should be written in a clear and specific manner. Avoid vague or ambiguous language that can lead to confusion. Clearly state what you intend to achieve through your research.

2. Use action verbs

Start your research objective with action verbs that describe the desired outcome. Action verbs such as ‘investigate’, ‘analyze’, ‘compare’, ‘evaluate’, or ‘identify’ help to convey the purpose of the study.

3. Align with research questions or hypotheses

Ensure that your research objectives are aligned with your research questions or hypotheses. The objectives should address the main goals of your study and provide a framework for answering your research questions or testing your hypotheses.

4. Be realistic and achievable

Set research objectives that are realistic and achievable within the scope of your study. Consider the available resources, time constraints, and feasibility of your objectives. Unrealistic objectives can lead to frustration and hinder the progress of your research.

5. Consider the significance and relevance

Reflect on the significance and relevance of your research objectives. How will achieving these objectives contribute to the existing knowledge or address a gap in the literature? Ensure that your objectives have a clear purpose and value.

6. Seek feedback

It is beneficial to seek feedback on your research objectives from colleagues, mentors, or experts in your field. They can provide valuable insights and suggestions for improving the clarity and effectiveness of your objectives.

7. Revise and refine

Research objectives are not set in stone. As you progress in your research, you may need to revise and refine your objectives to align with new findings or changes in the research context. Regularly review and update your objectives to ensure they remain relevant and focused.

By following these tips, you can write research objectives that are clear, focused, and aligned with your research goals. Well-defined objectives will guide your research process and help you achieve meaningful outcomes.

The Role of Research Objectives in Research Methodology

Research objectives play a crucial role in the research methodology . In research methodology, research objectives are formulated based on the research questions or problem statement. These objectives help in defining the scope and focus of the study, ensuring that the research is conducted in a systematic and organized manner.

The research objectives in research methodology act as a roadmap for the research project. They help in identifying the key variables to be studied, determining the research design and methodology, and selecting the appropriate data collection methods .

Furthermore, research objectives in research methodology assist in evaluating the success of the study. By setting clear objectives, researchers can assess whether the desired outcomes have been achieved and determine the effectiveness of the research methods employed. It is important to note that research objectives in research methodology should be aligned with the overall research aim. They should address the specific aspects or components of the research aim and provide a framework for achieving the desired outcomes.

Understanding The Dynamic of Research Objectives in Your Study

The research objectives of a study play a crucial role in guiding the research process, ensuring that the study is focused, purposeful, and contributes to the advancement of knowledge in the field. It is important to note that the research objectives may evolve or change as the study progresses. As new information is gathered and analyzed, the researcher may need to revise the objectives to ensure that they remain relevant and achievable.

In summary, research objectives are essential components in writing an effective research paper . They provide a roadmap for the research process, guiding the researcher in their investigation and helping to ensure that the study is purposeful and meaningful. By understanding and effectively utilizing research objectives, researchers can enhance the quality and impact of their research endeavors.

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How to Write Research Objectives

• 3-minute read
• 22nd November 2021

Writing a research paper, thesis, or dissertation ? If so, you’ll want to state your research objectives in the introduction of your paper to make it clear to your readers what you’re trying to accomplish. But how do you write effective research objectives? In this post, we’ll look at two key topics to help you do this:

• How to use your research aims as a basis for developing objectives.
• How to use SMART criteria to refine your research objectives.

For more advice on how to write strong research objectives, see below.

Research Aims and Objectives

There is an important difference between research aims and research objectives:

• A research aim defines the main purpose of your research. As such, you can think of your research aim as answering the question “What are you doing?”
• Research objectives (as most studies will have more than one) are the steps you will take to fulfil your aims. As such, your objectives should answer the question “How are you conducting your research?”

For instance, an example research aim could be:

This study will investigate the link between dehydration and the incidence of urinary tract infections (UTIs) in intensive care patients in Australia.

To develop a set of research objectives, you would then break down the various steps involved in meeting said aim. For example:

This study will investigate the link between dehydration and the incidence of urinary tract infections (UTIs) in intensive care patients in Australia. To achieve this, the study objectives w ill include:

• Replicat ing a small Singaporean study into the role of dehydration in UTIs in hospital patients (Sepe, 2018) in a larger Australian cohort.
• Trialing the use of intravenous fluids for intensive care patients to prevent dehydration.
• Assessing the relationship between the age of patients and quantities of intravenous fluids needed to counter dehydration.

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Note that the objectives don’t go into any great detail here. The key is to briefly summarize each component of your study. You can save details for how you will conduct the research for the methodology section of your paper.

Make Your Research Objectives SMART

A great way to refine your research objectives is to use SMART criteria . Borrowed from the world of project management, there are many versions of this system. However, we’re going to focus on developing specific, measurable, achievable, relevant, and timebound objectives.

In other words, a good research objective should be all of the following:

• S pecific – Is the objective clear and well-defined?
• M easurable – How will you know when the objective has been achieved? Is there a way to measure the thing you’re seeking to do?
• A chievable – Do you have the support and resources necessary to undertake this action? Are you being overly ambitious with this objective?
• R elevant – Is this objective vital for fulfilling your research aim?
• T imebound – Can this action be realistically undertaken in the time you have?

If you follow this system, your research objectives will be much stronger.

Expert Research Proofreading

Whatever your research aims and objectives, make sure to have your academic writing proofread by the experts!

Our academic editors can help you with research papers and proposals , as well as any other scholarly document you need checking. And this will help to ensure that your academic writing is always clear, concise, and precise.

Submit a free sample document today to trial our services and find out more.

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Crafting Clear Pathways: Writing Objectives in Research Papers

Struggling to write research objectives? Follow our easy steps to learn how to craft effective and compelling objectives in research papers.

Are you struggling to define the goals and direction of your research? Are you losing yourself while doing research and tend to go astray from the intended research topic? Fear not, as many face the same problem and it is quite understandable to overcome this, a concept called research objective comes into play here.

In this article, we’ll delve into the world of the objectives in research papers and why they are essential for a successful study. We will be studying what they are and how they are used in research.

What is a Research Objective?

A research objective is a clear and specific goal that a researcher aims to achieve through a research study. It serves as a roadmap for the research, providing direction and focus. Research objectives are formulated based on the research questions or hypotheses, and they help in defining the scope of the study and guiding the research design and methodology. They also assist in evaluating the success and outcomes of the research.

Types of Research Objectives

There are typically three main types of objectives in a research paper:

• Exploratory Objectives: These objectives are focused on gaining a deeper understanding of a particular phenomenon, topic, or issue. Exploratory research objectives aim to explore and identify new ideas, insights, or patterns that were previously unknown or poorly understood. This type of objective is commonly used in preliminary or qualitative studies.
• Descriptive Objectives: Descriptive objectives seek to describe and document the characteristics, behaviors, or attributes of a specific population, event, or phenomenon. The purpose is to provide a comprehensive and accurate account of the subject of study. Descriptive research objectives often involve collecting and analyzing data through surveys, observations, or archival research.
• Explanatory or Causal Objectives: Explanatory objectives aim to establish a cause-and-effect relationship between variables or factors. These objectives focus on understanding why certain events or phenomena occur and how they are related to each other. 

Also Read: What are the types of research?

Steps for Writing Objectives in Research Paper

1. identify the research topic:.

Clearly define the subject or topic of your research. This will provide a broad context for developing specific research objectives.

2. Conduct a Literature Review

Review existing literature and research related to your topic. This will help you understand the current state of knowledge, identify any research gaps, and refine your research objectives accordingly.

3. Identify the Research Questions or Hypotheses

Formulate specific research questions or hypotheses that you want to address in your study. These questions should be directly related to your research topic and guide the development of your research objectives.

4. Focus on Specific Goals

Break down the broader research questions or hypothesis into specific goals or objectives. Each objective should focus on a particular aspect of your research topic and be achievable within the scope of your study.

5. Use Clear and Measurable Language

Write your research objectives using clear and precise language. Avoid vague terms and use specific and measurable terms that can be observed, analyzed, or measured.

6. Consider Feasibility

Ensure that your research objectives are feasible within the available resources, time constraints, and ethical considerations. They should be realistic and attainable given the limitations of your study.

7. Prioritize Objectives

If you have multiple research objectives, prioritize them based on their importance and relevance to your overall research goals. This will help you allocate resources and focus your efforts accordingly.

8. Review and Refine

Review your research objectives to ensure they align with your research questions or hypotheses, and revise them if necessary. Seek feedback from peers or advisors to ensure clarity and coherence.

Tips for Writing Objectives in Research Paper

1. be clear and specific.

Clearly state what you intend to achieve with your research. Use specific language that leaves no room for ambiguity or confusion. This ensures that your objectives are well-defined and focused.

2. Use Action Verbs

Begin each research objective with an action verb that describes a measurable action or outcome. This helps make your objectives more actionable and measurable.

3. Align with Research Questions or Hypotheses

Your research objectives should directly address the research questions or hypotheses you have formulated. Ensure there is a clear connection between them to maintain coherence in your study.

4. Be Realistic and Feasible

Set research objectives that are attainable within the constraints of your study, including available resources, time, and ethical considerations. Unrealistic objectives may undermine the validity and reliability of your research.

5. Consider Relevance and Significance

Your research objectives should be relevant to your research topic and contribute to the broader field of study. Consider the potential impact and significance of achieving the objectives.

SMART Goals for Writing Research Objectives

To ensure that your research objectives are well-defined and effectively guide your study, you can apply the SMART framework. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Here’s how you can make your research objectives SMART:

• Specific : Clearly state what you want to achieve in a precise and specific manner. Avoid vague or generalized language. Specify the population, variables, or phenomena of interest.
• Measurable : Ensure that your research objectives can be quantified or observed in a measurable way. This allows for objective evaluation and assessment of progress.
• Achievable : Set research objectives that are realistic and attainable within the available resources, time, and scope of your study. Consider the feasibility of conducting the research and collecting the necessary data.
• Relevant : Ensure that your research objectives are directly relevant to your research topic and contribute to the broader knowledge or understanding of the field. They should align with the purpose and significance of your study.
• Time-bound : Set a specific timeframe or deadline for achieving your research objectives. This helps create a sense of urgency and provides a clear timeline for your study.

Examples of Research Objectives

Here are some examples of research objectives from various fields of study:

• To examine the relationship between social media usage and self-esteem among young adults aged 18-25 in order to understand the potential impact on mental well-being.
• To assess the effectiveness of a mindfulness-based intervention in reducing stress levels and improving coping mechanisms among individuals diagnosed with anxiety disorders.
• To investigate the factors influencing consumer purchasing decisions in the e-commerce industry, with a focus on the role of online reviews and social media influencers.
• To analyze the effects of climate change on the biodiversity of coral reefs in a specific region, using remote sensing techniques and field surveys.

Importance of Research Objectives

Research objectives play a crucial role in the research process and hold significant importance for several reasons:

• Guiding the Research Process: Research objectives provide a clear roadmap for the entire research process. They help researchers stay focused and on track, ensuring that the study remains purposeful and relevant. 
• Defining the Scope of the Study: Research objectives help in determining the boundaries and scope of the study. They clarify what aspects of the research topic will be explored and what will be excluded. 
• Providing Direction for Data Collection and Analysis: Research objectives assist in identifying the type of data to be collected and the methods of data collection. They also guide the selection of appropriate data analysis techniques. 
• Evaluating the Success of the Study: Research objectives serve as benchmarks for evaluating the success and outcomes of the research. They provide measurable criteria against which the researcher can assess whether the objectives have been met or not. 
• Enhancing Communication and Collaboration: Clearly defined research objectives facilitate effective communication and collaboration among researchers, advisors, and stakeholders. 

Common Mistakes to Avoid While Writing Research Objectives

When writing research objectives, it’s important to be aware of common mistakes and pitfalls that can undermine the effectiveness and clarity of your objectives. Here are some common mistakes to avoid:

• Vague or Ambiguous Language: One of the key mistakes is using vague or ambiguous language that lacks specificity. Ensure that your research objectives are clearly and precisely stated, leaving no room for misinterpretation or confusion.
• Lack of Measurability: Research objectives should be measurable, meaning that they should allow for the collection of data or evidence that can be quantified or observed. Avoid setting objectives that cannot be measured or assessed objectively.
• Lack of Alignment with Research Questions or Hypotheses: Your research objectives should directly align with the research questions or hypotheses you have formulated. Make sure there is a clear connection between them to maintain coherence in your study.
• Overgeneralization : Avoid writing research objectives that are too broad or encompass too many variables or phenomena. Overgeneralized objectives may lead to a lack of focus or feasibility in conducting the research.
• Unrealistic or Unattainable Objectives: Ensure that your research objectives are realistic and attainable within the available resources, time, and scope of your study. Setting unrealistic objectives may compromise the validity and reliability of your research.

In conclusion, research objectives are integral to the success and effectiveness of any research study. They provide a clear direction, focus, and purpose, guiding the entire research process from start to finish. By formulating specific, measurable, achievable, relevant, and time-bound objectives, researchers can define the scope of their study, guide data collection and analysis, and evaluate the outcomes of their research.

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Frequently asked questions

How do i write a research objective.

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

Frequently asked questions: Writing a research paper

A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

Formulating a main research question can be a difficult task. Overall, your question should contribute to solving the problem that you have defined in your problem statement .

However, it should also fulfill criteria in three main areas:

• Researchability
• Feasibility and specificity
• Relevance and originality

Research questions anchor your whole project, so it’s important to spend some time refining them.

In general, they should be:

• Focused and researchable
• Answerable using credible sources
• Complex and arguable
• Feasible and specific
• Relevant and original

All research questions should be:

• Focused on a single problem or issue
• Researchable using primary and/or secondary sources
• Feasible to answer within the timeframe and practical constraints
• Specific enough to answer thoroughly
• Complex enough to develop the answer over the space of a paper or thesis
• Relevant to your field of study and/or society more broadly

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

Your research objectives indicate how you’ll try to address your research problem and should be specific:

Research objectives describe what you intend your research project to accomplish.

They summarize the approach and purpose of the project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement .

The main guidelines for formatting a paper in Chicago style are to:

• Use a standard font like 12 pt Times New Roman
• Use 1 inch margins or larger
• Apply double line spacing
• Indent every new paragraph ½ inch
• Include a title page
• Place page numbers in the top right or bottom center
• Cite your sources with author-date citations or Chicago footnotes
• Include a bibliography or reference list

To automatically generate accurate Chicago references, you can use Scribbr’s free Chicago reference generator .

The main guidelines for formatting a paper in MLA style are as follows:

• Use an easily readable font like 12 pt Times New Roman
• Set 1 inch page margins
• Include a four-line MLA heading on the first page
• Center the paper’s title
• Use title case capitalization for headings
• Cite your sources with MLA in-text citations
• List all sources cited on a Works Cited page at the end

To format a paper in APA Style , follow these guidelines:

• Use a standard font like 12 pt Times New Roman or 11 pt Arial
• If submitting for publication, insert a running head on every page
• Apply APA heading styles
• Cite your sources with APA in-text citations
• List all sources cited on a reference page at the end

No, it’s not appropriate to present new arguments or evidence in the conclusion . While you might be tempted to save a striking argument for last, research papers follow a more formal structure than this.

All your findings and arguments should be presented in the body of the text (more specifically in the results and discussion sections if you are following a scientific structure). The conclusion is meant to summarize and reflect on the evidence and arguments you have already presented, not introduce new ones.

The conclusion of a research paper has several key elements you should make sure to include:

• A restatement of the research problem
• A summary of your key arguments and/or findings
• A short discussion of the implications of your research

Don’t feel that you have to write the introduction first. The introduction is often one of the last parts of the research paper you’ll write, along with the conclusion.

This is because it can be easier to introduce your paper once you’ve already written the body ; you may not have the clearest idea of your arguments until you’ve written them, and things can change during the writing process .

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis —a prediction that will be confirmed or disproved by your research.

The introduction of a research paper includes several key elements:

• A hook to catch the reader’s interest
• Relevant background on the topic
• Details of your research problem

and your problem statement

• A thesis statement or research question
• Sometimes an overview of the paper

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Writing the Research Objectives: 5 Straightforward Examples

The research objective of a research proposal or scientific article defines the direction or content of a research investigation. Without the research objectives, the proposal or research paper is in disarray. It is like a fisherman riding on a boat without any purpose and with no destination in sight. Therefore, at the beginning of any research venture, the researcher must be clear about what he or she intends to do or achieve in conducting a study.

How do you define the objectives of a study? What are the uses of the research objective? How would a researcher write this essential part of the research? This article aims to provide answers to these questions.

Table of Contents

Definition of a research objective.

A research objective describes, in a few words, the result of the research project after its implementation. It answers the question,

The research objective provides direction to the performance of the study.

What are the Uses of the Research Objective?

The uses of the research objective are enumerated below:

The research design serves as the “blueprint” for the research investigation. The University of Southern California describes the different types of research design extensively. It details the data to be gathered, data collection procedure, data measurement, and statistical tests to use in the analysis.

The variables of the study include those factors that the researcher wants to evaluate in the study. These variables narrow down the research to several manageable components to see differences or correlations between them.

Specifying the data collection procedure ensures data accuracy and integrity . Thus, the probability of error is minimized. Generalizations or conclusions based on valid arguments founded on reliable data strengthens research findings on particular issues and problems.

In data mining activities where large data sets are involved, the research objective plays a crucial role. Without a clear objective to guide the machine learning process, the desired outcomes will not be met.

How is the Research Objective Written?

A research objective must be achievable, i.e., it must be framed keeping in mind the available time, infrastructure required for research, and other resources.

Before forming a research objective, you should read about all the developments in your area of research and find gaps in knowledge that need to be addressed. Readings will help you come up with suitable objectives for your research project.

5 Examples of Research Objectives

The following examples of research objectives based on several published studies on various topics demonstrate how the research objectives are written:

Finally, writing the research objectives requires constant practice, experience, and knowledge about the topic investigated. Clearly written objectives save time, money, and effort.

Evans, K. L., Rodrigues, A. S., Chown, S. L., & Gaston, K. J. (2006). Protected areas and regional avian species richness in South Africa.  Biology letters ,  2 (2), 184-188.

Yeemin, T., Sutthacheep, M., & Pettongma, R. (2006). Coral reef restoration projects in Thailand.  Ocean & Coastal Management ,  49 (9-10), 562-575.

© 2020 March 23 P. A. Regoniel Updated 17 November 2020 | Updated 18 January 2024

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• Defining Research Objectives: How To  Write Them

Almost all industries use research for growth and development. Research objectives are how researchers ensure that their study has direction and makes a significant contribution to growing an industry or niche.

Research objectives provide a clear and concise statement of what the researcher wants to find out. As a researcher, you need to clearly outline and define research objectives to guide the research process and ensure that the study is relevant and generates the impact you want.

In this article, we will explore research objectives and how to leverage them to achieve successful research studies.

What Are Research Objectives?

Research objectives are what you want to achieve through your research study. They guide your research process and help you focus on the most important aspects of your topic.

You can also define the scope of your study and set realistic and attainable study goals with research objectives. For example, with clear research objectives, your study focuses on the specific goals you want to achieve and prevents you from spending time and resources collecting unnecessary data.

However, sticking to research objectives isn’t always easy, especially in broad or unconventional research. This is why most researchers follow the SMART criteria when defining their research objectives.

Understanding SMART Criteria in Research

Think of research objectives as a roadmap to achieving your research goals, with the SMART criteria as your navigator on the map.

SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These criteria help you ensure that your research objectives are clear, specific, realistic, meaningful, and time-bound.

Here’s a breakdown of the SMART Criteria:

Specific : Your research objectives should be clear: what do you want to achieve, why do you want to achieve it, and how do you plan to achieve it? Avoid vague or broad statements that don’t provide enough direction for your research.

Measurable : Your research objectives should have metrics that help you track your progress and measure your results. Also, ensure the metrics are measurable with data to verify them.

Achievable : Your research objectives should be within your research scope, timeframe, and budget. Also, set goals that are challenging but not impossible.

Relevant: Your research objectives should be in line with the goal and significance of your study. Also, ensure that the objectives address a specific issue or knowledge gap that is interesting and relevant to your industry or niche.

Time-bound : Your research objectives should have a specific deadline or timeframe for completion. This will help you carefully set a schedule for your research activities and milestones and monitor your study progress.

Characteristics of Effective Research Objectives

Clarity : Your objectives should be clear and unambiguous so that anyone who reads them can understand what you intend to do. Avoid vague or general terms that could be taken out of context.

Specificity : Your objectives should be specific and address the research questions that you have formulated. Do not use broad or narrow objectives as they may restrict your field of research or make your research irrelevant.

Measurability : Define your metrics with indicators or metrics that help you determine if you’ve accomplished your goals or not. This will ensure you are tracking the research progress and making interventions when needed.

Also, do use objectives that are subjective or based on personal opinions, as they may be difficult to accurately verify and measure.

Achievability : Your objectives should be realistic and attainable, given the resources and time available for your research project. You should set objectives that match your skills and capabilities, they can be difficult but not so hard that they are realistically unachievable.

For example, setting very difficult make you lose confidence, and abandon your research. Also, setting very simple objectives could demotivate you and prevent you from closing the knowledge gap or making significant contributions to your field with your research.

Relevance : Your objectives should be relevant to your research topic and contribute to the existing knowledge in your field. Avoid objectives that are unrelated or insignificant, as they may waste your time or resources.

Time-bound : Your objectives should be time-bound and specify when you will complete them. Have a realistic and flexible timeframe for achieving your objectives, and track your progress with it. 

Steps to Writing Research Objectives

Identify the research questions.

The first step in writing effective research objectives is to identify the research questions that you are trying to answer. Research questions help you narrow down your topic and identify the gaps or problems that you want to address with your research.

For example, if you are interested in the impact of technology on children’s development, your research questions could be:

• What is the relationship between technology use and academic performance among children?
• Are children who use technology more likely to do better in school than those who do not?
• What is the social and psychological impact of technology use on children?

Brainstorm Objectives

Once you have your research questions, you can brainstorm possible objectives that relate to them. Objectives are more specific than research questions, and they tell you what you want to achieve or learn in your research.

You can use verbs such as analyze, compare, evaluate, explore, investigate, etc. to express your objectives. Also, try to generate as many objectives as possible, without worrying about their quality or feasibility at this stage.

Prioritize Objectives

Once you’ve brainstormed your objectives, you’ll need to prioritize them based on their relevance and feasibility. Relevance is how relevant the objective is to your research topic and how well it fits into your overall research objective.

Feasibility is how realistic and feasible the objective is compared to the time, money, and expertise you have. You can create a matrix or ranking system to organize your objectives and pick the ones that matter the most.

Refine Objectives

The next step is to refine and revise your objectives to ensure clarity and specificity. Start by ensuring that your objectives are consistent and coherent with each other and with your research questions. 

Make Objectives SMART

A useful way to refine your objectives is to make them SMART, which stands for specific, measurable, achievable, relevant, and time-bound. 

• Specific : Objectives should clearly state what you hope to achieve.
• Measurable : They should be able to be quantified or evaluated.
• Achievable : realistic and within the scope of the research study.
• Relevant : They should be directly related to the research questions.
• Time-bound : specific timeframe for research completion.

Review and Finalize Objectives

The final step is to review your objectives for coherence and alignment with your research questions and aim. Ensure your objectives are logically connected and consistent with each other and with the purpose of your study.

You also need to check that your objectives are not too broad or too narrow, too easy or too hard, too many or too few. You can use a checklist or a rubric to evaluate your objectives and make modifications.

Examples of Well-Written Research Objectives

Example 1- Psychology

Research question: What are the effects of social media use on teenagers’ mental health?

Objective : To determine the relationship between the amount of time teenagers in the US spend on social media and their levels of anxiety and depression before and after using social media.

What Makes the Research Objective SMART?

The research objective is specific because it clearly states what the researcher hopes to achieve. It is measurable because it can be quantified by measuring the levels of anxiety and depression in teenagers. 

Also, the objective is achievable because the researcher can collect enough data to answer the research question. It is relevant because it is directly related to the research question. It is time-bound because it has a specific deadline for completion.

Example 2- Marketing

Research question : How can a company increase its brand awareness by 10%?

Objective : To develop a marketing strategy that will increase the company’s sales by 10% within the next quarter.

How Is this Research Objective SMART?

The research states what the researcher hopes to achieve ( Specific ). You can also measure the company’s reach before and after the marketing plan is implemented ( Measurable ).

The research objective is also achievable because you can develop a marketing plan that will increase awareness by 10% within the timeframe. The objective is directly related to the research question ( Relevant ). It is also time-bound because it has a specific deadline for completion.

Research objectives are a well-designed roadmap to completing and achieving your overall research goal. 

However, research goals are only effective if they are well-defined and backed up with the best practices such as the SMART criteria. Properly defining research objectives will help you plan and conduct your research project effectively and efficiently.

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Verbs Used to Write Research Objectives

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International Education Studies

Akiko Nagao

This study examined the progress of English as a foreign language (EFL) writers using the instructional framework of systemic functional linguistics (SFL) and the communities of practice (CoPs) model. The study participants comprised 11 first-year undergraduate students in Japan with intermediate-level English proficiency who were exposed to SFL in a single EFL classroom (CoP). The participants’ genre understanding and meaning-making decisions when writing discussion essays were studied over two semester-long courses. To do so, their developmental changes were analyzed using pre- and post-instructional writing tasks. In particular, their ability to convey interpersonal meaning, such as through the use of modal verbs, was examined and compared between the pre- and post-tasks. To triangulate the findings, participants’ genre awareness in relation to discussion essays was also examined using in-depth qualitative analysis of their self-reflective texts and peer assessments, based on a grounded theory approach. In the pre-writing task, it was apparent that the learners lacked understanding of the components of discussion essay writing. However, analysis of their post-instructional tasks revealed that most had begun to apply the language components required to convey interpersonal meaning in their discussion genre texts. These results suggest that the changes in learner’s genre awareness and knowledge affected the lexicogrammatical features they used when writing discussion essays. Thus, this study concludes that applying the SFL framework to writing instruction enhanced EFL learners’ awareness of textual meaning and their understanding of the function of discussion essay texts.

jawharah alasmari , Eric S Atwell

There is so far only limited research that applies a corpus-based approach to the study of the Arabic language. The primary purpose of this paper is therefore to explore the verb systems of Arabic and English using the Quranic Arabic Corpus, focussing on their similarities and differences in tense and aspect as expressed by verb structures and their morphology. Understanding the use of different verb structures, participles, and auxiliary verbs that are used to indicate time and actions may be one way to improve translation quality between analysis of the corpus data can be categorised and calculated and can then potentially be used to improve the translation between the two languages.

11th International Conference on Computer Supported Education (CSEDU 2019)

Nikolaos Spanoudakis

In 2011, the Hellenic Quality Assurance and Accreditation Agency prepared and distributed a course outline template, in paper format, to be filled in by the university tutors. This template contains details about learning outcomes, generic skills, teaching and assessment procedures for each course. The teaching staff, having little knowledge on the aforementioned topics, faced serious difficulties in filling it in. Thus, we developed a web-based information system for outlining courses in our institution. It guides the user (tutor) step-by-step to properly record, document and store every detail of a course, and export it to a pdf file. Additionally, by recording the information in a database, it allows any kind of queries, thus it offers various statistics in university/school/departmental level on the usage of verbs of the Bloom's taxonomy, about the nurtured generic skills, about the students' workload per course, etc. The system is user-friendly, according to the results of a short survey, and it is fully expandable. This paper focuses on the presentation of the web-based system application along with the benefits it introduces firstly for the tutors and secondly for the quality assurance team of the university.

Poems and Short stories are a tool to improve learners reading skills. A number of authors have shown the positive effects of the use of literature (DASKALOVSKA, DIMOVA 2012) TAKAHASHI, 2015. Much research has been conducted to show possible approaches towards using literature as an effective tool to the development in a foreign language. This work proposes some activities for English classes which aim to explore literary texts in the classroom focusing on reading abilities. These activities use authentic materials and they can be applied by English teachers to improve EFL (English as a Foreign Language) in pupils’ reading skills. Keywords: Literature Teaching in the EFL/ Context. Poems. Short stories.

Mary F Rice

Experts in course design, by contrast, have reported that they feel their work is to design a template of curriculum materials for a general population of students, but that teachers, parents, and on-site mentors must be the ones to individualize for students with special needs, even when other personalization features are embedded in the course (Rice, Mellard, Pace, & Carter, 2016). Thus, while online learning, with its promise of flexibility, holds potential to mitigate multiple dilemmas in providing high quality education to large numbers of students, new challenges are also introduced. One challenge is that taking a course online requires new or alternatively applied instructional design and delivery practices (Dick & Carey, 2005). Course materials would then be accessible and easier for all teachers and all students to use (Archambault & Crippen, 2009; Picciano & Seaman, 2008). With these understandings in mind, the purpose of this inquiry was to examine the practices around accessibility of two teams of course designers as they wrote Algebra II courses in a large virtual school program. During the study, specific attention was given to barriers that course designers encountered for making content accessible and the strategies that members of the team employed as they worked. This technical report is intended to support the work of course design where instructional materials are made with attention to disability.

kheryadi syam

This research aims to investigate the students' ability and problems in writing introduction section of research proposal. This study has been conducted in an undergraduate English study program a University in Banten. The documentation/selection of students' research proposal was conducted by choosing nine students' research proposals from fifty seven students to represent different levels of achievement. It uses text analysis and in-depth interview to investigate the students' performance in writing a research proposal. These findings implicate that most students faced difficulties in presenting arguments in terms of justifications. Second, most students were not aware that there are standard models in writing a research proposal, especially in terms of its elements and linguistic features, which are widely accepted in the field of English Language Teaching (ELT). This study supports the extensive research into academic writing that emphasizes the importance of explicit teaching of the structure of specific written genres, particularly a research proposal, to second-language students.

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What are keywords?

Unlike Google and other web searches, databases work best when you enter keywords instead of full phrases or questions. Each database has its own set of recognized vocabulary, so having a variety of keywords can help you avoid frustration while searching.

• Keywords represent the major concepts of your topic
• Try variations of a keyword, or synonyms.
• Add new vocabulary or keywords from your initial search results
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Identifying main concepts within your research question/topic

Research Question:  How does lack of access to food affect child development?

Main Concepts:  lack of access to food, child development (words like how, does, and, to, etc. are not important)

There are a few types of keywords that you can work with, depending on your topic.

• Narrow - can you use a more focused word or idea? (ex. brain development, physical health)
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Setting Clear Objectives for Successful Keyword Research

Are you tired of spending hours on keyword research, only to find that your efforts haven't produced the desired results? Well, you're not alone. Many marketers and website owners struggle with this aspect of search engine optimization (SEO). But fear not! The key to successful keyword research lies in setting clear objectives from the get-go.

In this article, we'll explore how defining your goals can not only streamline your keyword research process but also increase your chances of ranking higher in search engine results pages (SERPs). So, dust off your thinking cap, sharpen your pencil, and let's dive into the world of effective keyword research.

Understanding the Importance of Clear Objectives

Having clear objectives in keyword research is fundamental for achieving success in any digital marketing campaign. Clear objectives provide focus and direction, allowing you to prioritize your efforts and make informed decisions. They help you define the target audience, identify the most relevant keywords, and create tailored content that resonates with your potential customers.

For example, if your objective is to increase organic traffic, you would focus on identifying high-volume keywords with low competition. On the other hand, if your goal is to drive conversions, you would prioritize long-tail keywords that demonstrate purchase intent. By setting clear objectives, you can optimize your keyword research process and maximize the effectiveness of your overall marketing strategy.

Benefits of Setting Clear Objectives for Keyword Research

Setting clear objectives for keyword research has several benefits.

Firstly, it helps in defining the goals of the research and ensures that the focus is on obtaining the desired outcomes.

For example, if the objective is to identify keywords with high search volume, the research can be tailored accordingly.

Secondly, clear objectives assist in prioritizing efforts and resources, as well as in creating an effective plan. Lastly, having well-defined objectives enables the measurement of success and allows for continuous improvement. By tracking progress against the objectives, adjustments can be made to optimize future keyword research efforts.

Key Components of Setting Clear Objectives

Defining target audience and goals.

Defining your target audience and goals is vital for effective keyword research. It helps you understand who your content is aimed at and what you want to achieve with it. By clearly defining your target audience, you can create more relevant and engaging content that resonates with them. This, in turn, increases the chances of attracting your desired audience and achieving your goals, whether they are to increase brand awareness, drive organic traffic, or boost conversions.

For example, if your target audience is young professionals interested in fitness, your keyword research can focus on terms like "best workout routines for busy schedules" or "healthy snacks for on-the-go."

Identifying the Target Audience

Identifying the target audience is a fundamental step in keyword research. It helps in understanding the people who are most likely to be interested in the content. One way to do this is by conducting market research and analyzing demographics, interests, and behaviors.

For example, if the article is about healthy recipes, the target audience might be health-conscious individuals who are interested in cooking. Another strategy is to analyze competitors' websites and social media insights to get insights into their audience. By identifying the target audience, keyword research can be focused on finding the keywords that this specific group of people is likely to search for.

Determining Goals and Key Metrics

To effectively conduct keyword research , it is crucial to determine clear goals and key metrics. This helps evaluate the relevance and success of your keyword strategy. Goals could include increasing website traffic, improving organic rankings, or boosting conversions. Key metrics to consider are search volume, competition level, and keyword difficulty.

For example, if your goal is to improve organic rankings, you would focus on keywords with high search volume and moderate competition. By defining your goals and key metrics, you can focus your research efforts, optimize your website, and achieve better results.

Analyzing Competitors and Industry Trends

Analyzing competitors and industry trends is a necessary step in keyword research. It helps identify potential opportunities and discover gaps in the market. By examining what other players in the industry are doing, you can uncover new keywords, content ideas, and strategies to stay ahead.

For example, studying the keywords your competitors are targeting can reveal untapped areas to focus on.

Understanding Competitor Analysis

Competitor analysis is a crucial aspect of keyword research. It helps in identifying your competitors, their strategies, and the keywords they are targeting, allowing you to gain insights and stay ahead in the competition. By understanding their strengths and weaknesses, you can identify new opportunities and avoid mistakes made by others.

For example, analyzing the content your competitors are ranking for can help you identify popular topics and create similar high-performing content.

Additionally, analyzing their backlink profiles can guide your outreach strategy and help you build authoritative links. In short, competitor analysis provides actionable insights that can significantly impact your keyword research strategy.

Identifying Industry Trends

• Analyzing industry trends is vital for effective keyword research.
• Look for patterns in search volume, competition, and consumer behavior.
• Use tools like Google Trends to identify rising or declining trends.
• Keep an eye on industry forums and social media conversations for emerging topics.
• Stay updated with industry news and reports to spot upcoming trends.
• Look beyond your immediate niche and consider related industries for potential trends.
• Don't rely solely on keyword volume, but also evaluate the relevance and potential impact of each trend.

Conducting Effective Keyword Research

Conducting effective keyword research is crucial for optimizing your website's content and improving your search engine rankings. Understanding your target audience's search behavior is essential to discover relevant keywords that align with their needs and interests. By utilizing keyword research tools and analyzing search trends, you can identify high-ranking and low-competition keywords to target in your content.

For instance, if you run a fitness blog and find that "beginner workout routines" has a high search volume but low competition, you can create content that caters to this keyword to attract more organic traffic. Remember to regularly update your keyword list based on market trends and competition to maintain your website's visibility.

Choosing the Right Tools

When it comes to choosing the right tools for keyword research, it's important to focus on your objectives. Consider what specific insights or data you need to achieve your goals.

For example, if you want to understand search volume and competition for certain keywords, a keyword research tool that provides this information can be helpful.

Generating Keyword Ideas

One of the first steps in keyword research is brainstorming for potential keywords. Start by thinking about the main topics and themes related to your content. Put yourself in the shoes of your target audience and consider the terms they would use when searching for information. Look for inspiration from various sources such as customer feedback, industry forums, and social media discussions. Additionally, use keyword research tools like Google Keyword Planner or SEMrush to explore related search terms and their search volume. This will help you discover new keyword ideas that can optimize your content for relevant searches.

Evaluating Keyword Competition and Difficulty

When conducting keyword research, it is important to evaluate the competition and difficulty of each keyword. This helps determine your chances of ranking well in search engine results. You can assess competition by analyzing the number of websites and high-authority domains ranking for a keyword. Look at the quality and relevance of those websites to understand the difficulty level.

Additionally, consider the search volume and intent behind the keyword. Higher search volume indicates greater competition, especially for generic terms. By evaluating keyword competition and difficulty, you can identify strategic opportunities and prioritize keywords that align with your website's competitiveness and goals.

Setting SMART Objectives

Setting SMART objectives is crucial for effective keyword research. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound.

Specific objectives define the exact outcome you want to achieve. For example, instead of saying "increase website traffic," you can set a specific objective like "increase organic search traffic by 20%."

Measurable objectives provide a way to track progress. You can measure your objective by using tools like Google Analytics or keyword ranking trackers.

Achievable objectives ensure that your goals are realistic and within reach. Consider your available resources and time constraints when setting your objectives.

Relevant objectives align with your overall business goals. Make sure your keyword research objectives contribute to your business's success in some way.

Time-bound objectives set a deadline for achieving your goals. For instance, you can set a target to increase keyword rankings within three months.

By setting SMART objectives, you can make your keyword research more focused, measurable, attainable, relevant, and time-bound. This approach improves your chances of achieving meaningful results.

When conducting keyword research, it is important to be specific. By identifying specific keywords, you can target your audience more effectively and increase the relevance of your content.

For example, instead of using a broad keyword like "sports shoes," specifying it to "running shoes for women" can attract a more specific audience. Being specific also helps you stand out from your competitors and optimize your website for long-tail keywords.

Additionally, specific keywords often have higher conversion rates as they cater to users who are closer to making a purchase decision.

Measurable: Establishing clear and quantifiable keyword research objectives is crucial for successful campaigns. By setting specific metrics, you can track and measure the impact of your research efforts. For instance, you can measure keyword rankings, organic traffic growth, or conversion rates to gauge the effectiveness of your chosen keywords.

Additionally, utilizing tools such as Google Analytics or search engine consoles can provide valuable insights into keyword performance. By focusing on measurable goals, you can make data-driven decisions and optimize your strategies accordingly.

Achievable keyword research objectives are crucial for effective SEO strategies. By setting realistic goals, you can focus on targeting relevant keywords within your niche. This allows you to optimize your website's content and drive targeted organic traffic.

For example, if you have an online bookstore, targeting broad terms like "books" may be overwhelming. Instead, narrowing down your objectives to long-tail keywords like "best romance novels of 2021" will result in a more achievable and targeted approach. Remember, meeting achievable keyword research objectives helps you prioritize your efforts and maximize the impact of your SEO campaigns.

The objective of keyword research is to identify the terms and phrases that are most relevant to your target audience. By understanding what keywords people are using to search for your products or services, you can optimize your website and content to rank higher in search engine results. This helps you attract more qualified organic traffic, increase visibility, and ultimately drive more conversions.

For example, if you sell running shoes, you may discover that "best running shoes for marathon" is a highly relevant keyword with a significant search volume. By targeting this keyword in your content, you can potentially reach people who are specifically looking for marathon running shoes.

Time-Bound: Setting a timeframe for your keyword research objectives is crucial. It helps you stay focused and prevents endless analysis.

For example, you might set a goal to complete your keyword research within two weeks. This timeframe allows you to gather the necessary data efficiently and move on to the next steps in your marketing strategy.

Additionally, by setting a timeline, you can measure your progress and make necessary adjustments along the way. Remember, time-bound objectives create a sense of urgency and keep you accountable for completing your keyword research in a timely manner.

Implementing and Refining Keyword Research Objectives

Creating a strategic plan.

Creating a strategic plan for keyword research objectives is vital for effective optimization. Start by identifying your target audience and their search intent. This will help you choose relevant keywords. Use tools like Google Keyword Planner to find high-search volume and low-competition keywords.

Additionally, analyze competitor keywords to gain insights. Group keywords into themes and create content that aligns with each theme. Regularly track keyword rankings and make adjustments based on performance. By following a strategic plan, you can enhance your website visibility and drive organic traffic.

Aligning Objectives with Overall Marketing Strategy

To effectively align keyword research objectives with your overall marketing strategy, consider the following:

• Understand your target audience : Conduct keyword research to gain insights into the language and terms used by your audience. This will help you tailor your marketing content to their needs and preferences.
• Identify niche opportunities : Discover long-tail keywords and specific search queries that have lower competition but high relevance to your brand. By focusing on these niche opportunities, you can increase the chances of attracting qualified traffic and standing out from competitors.
• Analyze competitor strategies : Study competitors' keyword usage to identify gaps or areas where you can differentiate yourself. Look for opportunities to optimize your content and target keywords that they may have overlooked.
• Prioritize high-value keywords : Leverage keyword research tools to identify keywords with high search volume and intent to purchase.

By prioritizing these keywords in your content strategy, you can maximize your chances of attracting qualified leads and driving conversions.

Remember, aligning keyword research objectives with your marketing strategy requires a balance between understanding your audience and seizing opportunities in the ever-changing digital landscape.

Breaking Down Objectives into Actionable Steps

• Identify target audience : Understand the specific demographics, interests, and search behaviors of your target audience to align your keyword research objectives with their needs.
• Set clear goals : Define specific and measurable goals for your keyword research, such as increasing website traffic or improving search engine rankings.
• Research relevant keywords : Use keyword research tools to identify relevant and high-performing keywords related to your industry or niche.
• Analyze competition : Evaluate the keyword strategies of your competitors to gain insights and identify opportunities for differentiation.
• Prioritize keywords : Rank keywords based on their potential impact and relevance to your goals, focusing on those with high search volume and low competition.
• Develop a content strategy : Create targeted content that incorporates the prioritized keywords to increase visibility and attract organic traffic.
• Track and adjust : Continuously monitor keyword performance and make necessary adjustments to your strategy to optimize results over time.

Remember, the key is to break your keyword research objectives into manageable, actionable steps that guide your overall strategy. By following these steps, you can effectively navigate the complex landscape of keyword optimization and drive meaningful results for your website or business.

Monitoring and Adjusting Objectives

When conducting keyword research, it is important to monitor and adjust objectives to ensure success. Regular monitoring allows for the identification of trends and opportunities. Adjusting objectives ensures that goals remain aligned with audience needs and market changes.

For example, if a keyword's search volume drops significantly, it may be necessary to explore alternative options or adjust targeting strategies.

Additionally, monitoring competitor keywords can provide valuable insights and help refine objectives. By regularly monitoring and adjusting keyword research objectives, businesses can stay on top of market trends and optimize their digital presence for maximum impact.

Tracking Key Metrics

Tracking key metrics is an important step in keyword research objectives. By analyzing these metrics, you can gauge the effectiveness of your keyword strategy and identify areas for improvement.

For example, tracking click-through rates (CTRs) can help you determine if your keywords are attracting the right audience and if your content is engaging enough to encourage clicks. Monitoring conversion rates can indicate if your keywords are driving valuable actions, such as purchases or sign-ups. By regularly monitoring and analyzing key metrics, you can make data-driven decisions to optimize your keyword research and drive better results.

Adapting to Changes in Industry and Competition

Adapting to changes in industry and competition is vital for effective keyword research objectives. By staying up to date with emerging trends and competitor strategies, businesses can optimize their keyword selection and improve their search engine rankings. Here are some practical tips to adapt to industry and competition changes:

• Monitor industry news and updates to identify shifts in customer behavior or new market opportunities.
• Analyze competitor websites and content to understand their keyword strategies and tactics.
• Regularly evaluate and update your keyword list to stay relevant and ensure maximum visibility.
• Leverage keyword research tools to discover trending keywords and identify gaps in your current strategy.
• Continuously learn and experiment with new SEO techniques to keep pace with evolving algorithms and industry standards.

Refining Objectives Based on Results

Once you have conducted keyword research, it is crucial to refine your objectives based on the results. This allows you to optimize your content effectively and increase its visibility.

For example, if you discover that certain keywords are generating a high volume of traffic but not converting into sales, you may need to adjust your objectives to focus on improving conversion rates rather than just driving traffic. On the other hand, if you find that certain keywords are generating a significant number of conversions, you can allocate more resources towards targeting those specific keywords and optimizing your content accordingly. By refining your objectives based on the results of your keyword research, you can ensure that your efforts are tailored towards achieving meaningful outcomes.

Evaluating Keyword Performance

Evaluating keyword performance is crucial for successful keyword research. It helps to determine the effectiveness and relevance of keywords in reaching the target audience. One way to evaluate keyword performance is by analyzing search volume and competition. High search volume indicates a popular keyword, while low competition suggests a better chance of ranking higher in search results.

Another factor to consider is keyword relevance, ensuring it aligns with the content and the user's searchintent. Tracking performance metrics, such as click-through rates and conversion rates, provides valuable insights to optimize keyword strategy.

Identifying Areas for Improvement

• Prioritize identifying gaps in keyword research to enhance overall performance.
• Seek a well-rounded approach that combines theory and actionable insights.
• Look for practical examples and general advice that can be applied across different contexts.
• Avoid mentioning specific brand names to maintain a neutral perspective.
• Strive for a balanced view without using exaggerated language.
• Emphasize the importance of recognizing areas where improvements can be made.
• Enhance keyword research strategies by focusing on tangible takeaways.

In order to conduct successful keyword research, it is essential to establish clear objectives. These objectives help guide the research process and ensure that the chosen keywords align with the overall goals of the website or business. Clear objectives provide focus, allowing marketers to identify the most relevant and valuable keywords to target.

By understanding the purpose of the keyword research and defining specific goals, marketers can optimize their content and improve their website's visibility in search engine results.

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4 Things Every Keyword Research Strategy Must Include

Keyword research is a tactic that has consistently evolved with search engine algorithm updates, approaches to content creation, search behavior, and user intent.

Successful keyword research strategies incorporate the following:

• Objectives & Key Results
• Target Audience Behavior
• Opportunities & Priorities through Strong Data
• Pillar Content & Topic Cluster Approach

I’ll dive into these in a moment, but first, some context.

As the daughter of a journalist, I was always taught that writing was an instrumental way to work through challenges.

Writing allows for a safe space to brainstorm, be vulnerable, validate or invalidate a mindset.

In high school, however, it became a regimented task or a learned skill.

Writing in school is more research-oriented, structured, and graded. Now, working in the field of marketing and technology, we have to be conscious of algorithms, search volume, and competition.

Regardless of the time period, Google search update, or type of writing, one thing continues to underpin the work of great writers… research .

As marketers, we are taught to make data-driven decisions to drive our strategies. This is no different when it comes to keyword research .

Why Is Keyword Research Important?

When we write on digital platforms with the intention of having our work found by search engines, our c ontent is judged first by viewers based on the title and description as they appear in the search engine results pages (SERPs).

Think about it - someone has to actually click on your content in a search engine before they can read your website page, article or other form of content.

What is the best way to ensure that your target audience finds - and clicks through on - your content?

Gone are the days of going with your gut instinct on what content feels right or typing in a variety of terms that pop into your head or that you find via Google Keyword Planner (also known as GKP).

At the end of the day, your content should always be produced with the end user in mind ; using the same words they are using to search for answers to their questions and solutions to their problems.

This is why keyword research is so important.

IMPACT’s resident website and inbound strategist, Stacy Willis, explains it best:

“The primary goal of keyword research is to understand how the marketplace is looking for information. Understanding what your audience is looking for, how they are phrasing it, and what other information exists for them is key to determining how you can provide them the most value and that will always be what Google and every other search engine rewards.”

4 Things Every Keyword Research Strategy Must Include

Now that you know why keyword research is important, how do you actually do it?

It's easier said than done, but if you know your business and your audience, you're in a solid place to begin.

1. Establish Objectives & Key Results

Start by taking a look at the big picture. What does success look like to you this year? This quarter?

With this vision in mind, review your current performance using keyword research tools like Google Analytics and SEMrush to get a better understanding of the work that needs to be done.

I recommend that you start by exporting query data into a spreadsheet for easy visualization. Query data can be found by using Google Analytics, Google Search Console, and SEMrush reports to showcase what words (or queries) people are searching for.

There are 9 types of keywords SEOs use when looking to convert website traffic and referring to types of keyword combinations. These keyword types include: short tail, long-tail keywords, short-term (fresh), long-term (evergreen), product defining, customer defining, geo-targeting, LSI (Latent Semantic Indexing), and intent targeting.

The various type of keywords all have their place in a content strategy and should be leveraged based on the objectives and key results that you have set out to achieve. 

These are some of the most common metrics we track when doing keyword research :

Search volume

Cost per click

Traffic (%)

Competition

Often, marketers do not have 100% buy-in from other decision makers within the company when it comes to the objectives and key results they are tracking. What may be important to the marketing team could be less significant to these other stakeholders.

One way to build consensus and reach alignment is to make sure that the metrics you are tracking for keywords will ultimately show a direct impact on the company’s bottom line. That, in my experience, is something that everyone - from the C-Suite to the sales team - can get behind.

2. Target Audience Behavior

Once you have identified the objectives and key results that you’ll be using to determine the effectiveness of your keyword strategy, the next step is to identify topics of interest within the industry or audience segment you are targeting with your content.

A great way to do this is by making a list of the questions that your customers and prospects are actually asking (check out Marcus Sheridan’s BIG 5 article, questions that drive the most traffic, leads, and sales for those smart enough to write about them ). Your service and sales team are good resources for brainstorming this information, as they are more than likely already answering these questions on a daily basis.

If you are struggling to come up with these questions, Marcus says it best:

“You’ve lost touch with your ideal customer or client. If this is the case, it’s time to get with your sales team, customer service team, and everyone else, and relearn what your ideal customer wants to know to be able to make an informed buying decision.”

Once you have developed your list of questions, find out where your audience currently goes to get answers. Consider forums, social groups, communities, thought leaders, conferences, and review sites.

Information about where your audience is consuming content can be found through surveying and market research, looking at a source report in Google Analytics, asking your existing clients, as well as using an incognito window to see what search results come up for the keywords you are considering using.

PRO TIP: Use one of my favorite Chrome extensions,  “Keywords Everywhere” , to get estimates of search volume, competition, and CPC right in the Google search browser.

Here is a screenshot of the features:

3. Identify Opportunities & Priorities through Strong Data

The next step in your keyword research process is to identify keyword and content opportunities by reviewing your current performance and analyzing the competition.

I look at metrics like current ranking position, search volume, and the competition score in Google Analytics and SEMRush. I document it all in IMPACT’s Keyword Research Template  (which you can download and use for yourself).

If you have limited time and resources (like most marketers), focus on the keywords you are close to ranking in the first few positions on the SERPs versus those that are a bigger stretch. This will give you much bigger bang for your buck, along with quicker results.

Here are some guidelines I use to identify the proverbial low hanging fruit when it comes to keyword research:

Already ranking on the first page of the SERPs

High search volume

Low competition score (as a good rule of thumb, look for competition less than .5 or 50%)

Low cost per click (also known as CPC)

Using the criteria above as a guideline, prioritize your list of target keywords..

I like to use color coding for high , medium , and low priority keywords. You can determine the priority of your target keywords based on company goals and the data points I listed above.

I typically start with search volume and competition, then make adjustments based on the remaining data, as follows:

• High Priorities: Top 20 keywords that will drive the greatest impact the quickest, branded keywords, and competitive keywords identified by stakeholders. Also look at keywords utilized in high impact pages such as product, service, and about pages to name a few.
• Medium Priorities: Top 30 keywords found through queries currently ranking but not in a top 5 or page 1 category. In the industry we call these “sleeper keywords” which are found on pages 2 and 3 of search engines.
• Low Priorities: The remaining keywords that are currently ranking for you, competition keywords, and other nice-to-have keywords that could be reprioritized next quarter.

Once you understand your audience behavior, objectives and key results, and know what keywords you are targeting, then you need to determine how it all fits together.

This is where pillar content and topic cluster strategies come into play.

4. Pillar Content & Topic Cluster Approach

Search engines are in the business of solving for the searcher, and that means delivering the best answer, the fastest.

To do this, search engines such as Google and Bing are increasingly relying on artificial intelligence and machine learning as opposed to mathematical algorithms to determine how content should rank because AI more closely approximates how humans search and the answers they are looking for.

The pillar content and topic cluster approach is a search engine optimization strategy that was developed in response to these changes that search engines are making, and is one of the most effective ways to rank for your target keywords.

What is Pillar Content?

Pillar content is a comprehensive resource page or long form article that covers a specific topic in depth and links to other high quality content on the same website that addresses subtopic keywords.

What are Topic Clusters?

Topic clusters are the 6 to 8 articles born from the supporting topics and subtopic keywords that are associated with your pillar. These pages are often in the form of blogs and landing pages that are linked to pillar pages.

When developing a keyword strategy for pillar content and  topic clusters , look for opportunities to categorize the keywords you are focused on , consider synonyms and variations of keywords being used, and look for ways to incorporate existing content into your strategy.

If you are a business owner who focuses primarily on local traffic, ensure your keywords incorporate geo-targeting.

For example, we work with a local IT company in Connecticut who only wants to do business regionally. Their marketing qualified leads must be within the local geographic area where they do business to move to sales qualified status.

In this instance, we created landing pages focused on specific cities within the region and aligned them with the company's service offering.

Today, keyword strategies are far more in depth than they used to be. Take the time to understand your company's goals, your audience's behavior (and intent), and use strong data to drive a successful content strategy. 

Most importantly, remember to keep the user in mind and recognize that your strategy can (and most likely will) always be changing. Search engine algorithms are constantly evolving and your approach will need to evolve with them.

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Quantum Computational Intelligence Techniques: A Scientometric Mapping

• Review article
• Published: 07 September 2024

Cite this article

• Mini Arora 1   na1 &
• Kapil Gupta   ORCID: orcid.org/0000-0003-0264-948X 1   na1  

1 Altmetric

Computational intelligence has previously demonstrated its existence beyond the limitations of binary variables and Turing Machines. Using quantum concepts, Deutsch (1985) and Grover (1996) provide massive parallelism and searching techniques, vastly expanding the computational capacity of soft computing. This paper aims to analyze articles that consider both computational intelligence and quantum computing, referred to here as the quantum computational intelligence (QCI) category, to solve non-deterministic problems efficiently. The category includes 3067 research papers published from 2014 to 2023 that are indexed in high-quality databases like SCI and SCOPUS. This study examines QCI publishing patterns utilizing scientometric analysis employing co-occurrence, co-citation, and bibliographic coupling methodologies. Additionally, it provides insights into the citation patterns of publications, affiliations, and authors. China, USA, and India published more than half (53%) of the articles. The primary emphasis of application fields throughout this decade includes ‘Ground State Preparation’ and ‘Financial Forecasting’ among others. The pertinent keywords that have lately been studied are quantum particle swarm optimization (2022), optimization (2021), quantum circuits (2020), and deep learning (2019). Five quantum-based computation techniques were identified using a mix of critical review and cluster analysis: quantum machine learning, quantum neural networks, quantum particle swarm optimization, quantum variational Monte Carlo, and quantum-inspired evolutionary algorithms. The primary objective of this study is to address key queries that could contribute to future research in this field.

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Extraction of emerging trends in quantum algorithm archives

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This research was supported by the National Institute of Technology (NIT) Kurukshetra. The contributing author is a research scholar at NIT Kurukshetra and is receiving a scholarship from the institute.

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Mini Arora and Kapil Gupta have contributed equally to this work.

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National Institute of Technology Kurukshetra, Kurukshetra, India

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Appendix 1: Different Measurement Terminology and Terms Used in This Scientometric Study

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Arora, M., Gupta, K. Quantum Computational Intelligence Techniques: A Scientometric Mapping. Arch Computat Methods Eng (2024). https://doi.org/10.1007/s11831-024-10183-7

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Received : 14 February 2024

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Published : 07 September 2024

DOI : https://doi.org/10.1007/s11831-024-10183-7

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