COMMENTS

  1. How Starbucks Devalued Its Own Brand

    Summary. Starbucks is struggling. It has strayed from its successful strategy of offering customers exceptional experiences and, in the process, has commoditized itself. This article analyzes ...

  2. How Starbucks's Culture Brings Its Strategy to Life

    How Starbucks's Culture Brings Its Strategy to Life. They focus on a few positive attributes and amplify them. In most organizations, culture and strategy tend to be discussed in separate ...

  3. The Starbucks Effect

    The success of Starbucks cafés has been good for coffee distributors all over the United States. Why? Because Starbucks has given coffee a new cachet. All coffee. Not just the product sold by ...

  4. Starbucks Coffee Company: Transformation and Renewal

    Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how Schultz and his team saved Starbucks from near-collapse, by both executing a deep, comprehensive return to its core values and, at ...

  5. PDF Strategic Analysis Of Starbucks Corporation

    Refreshers, Evolution Fresh, La Boulange and Verismo. Starbucks had total revenue of $14.89 billion as of September 29th, 2013.2 2) External Environment Of The Retail Market For Coffee & Snacks: 2.1) Industry Overview and Analysis: Starbucks primarily operates and competes in the retail coffee and snacks store industry. This industry

  6. Starbucks Coffee Company: Transformation and Renewal

    The case offers executives and students an opportunity to examine in depth how Schultz and his team saved Starbucks from near-collapse, by both executing a deep, comprehensive return to its core values and, at the same time, investing in a range of new products, customer experiences and organizational capabilities designed to make the company ...

  7. Starbucks, Reinvented: A Seven-Year Study On Schultz, Strategy And

    The answer, in Schultz's mind, was a three-day conference in New Orleans in October 2008, a moment when the global economy happened to be tanking. Starbucks' fourth quarter profits were down 97% ...

  8. Starbucks Coffee Company in the 21st Century

    The case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most powerful brands, and forging a new business model based on industry disrepair and responsible global citizenship. In 2008, Starbucks ...

  9. Starbucks Reinvented

    Starbucks Reinvented. Nancy Koehn 's new case on the rebirth of Starbucks under Howard Schultz "distills 20 years of my thinking about the most important lessons of strategy, leadership, and managing in turbulence." Harvard Business School Professor and historian Nancy Koehn has studied Starbucks and its leader, Howard Schultz, for close to 20 ...

  10. Starbucks Coffee Company: Transformation and Renewal

    Product Description. Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how Schultz and his team saved Starbucks from near-collapse, by ...

  11. Starbucks Corporation: Fighting Racial Bias

    In April 2018, two black customers were arrested at a Starbucks Corporation (Starbucks) outlet in Philadelphia, Pennsylvania, after one of the two men asked to use the restroom while the pair were waiting to meet someone. After a video of the arrest went viral on social media, Kevin Johnson, the chief executive officer of Starbucks, immediately apologized to the men and, further, announced ...

  12. Starbucks: Delivering Customer Service

    Moon, Youngme, and John Quelch. "Starbucks: Delivering Customer Service." Harvard Business School Case 504-016, July 2003. (Revised October 2018 ...

  13. Starbucks: Reaffirming Commitment to the Third Place Ideal

    Starbucks, which employed around 175,000 individuals nationwide and served more than four million customers daily in its approximately 8,000 U.S. stores, strived to abide by its mission statement: "…To inspire and nurture the human spirit, one cup, one person, one neighborhood at a time."

  14. The HBR Interview: "We Had to Own the Mistakes"

    Two years ago Starbucks ran into trouble, and Schultz was called on to serve a second time as its CEO. In this edited interview, he talks about the effects of the financial crisis on Starbucks's ...

  15. Trouble Brews at Starbucks

    After going public in 1992, Starbucks' strong balance sheet and double-digit growth made it a hot growth stock. The Starbucks vision was coffee culture as community, the Third Place between work and home, where friends shared the experience and exotic language of gourmet coffee. Its growth was fueled by rapid expansion in the number of stores both in the United States and in foreign markets ...

  16. The HBR Interview: Starbucks CEO Howard Schultz

    Publication Date: July 01, 2010. Two years ago Starbucks ran into trouble, and Schultz was called on to serve a second time as its CEO. In this edited interview, he talks about the effects of the financial crisis on Starbucks's sales, the surge of competition, the blogosphere, and retaining authenticity in spite of growth. Schultz calls values ...

  17. Starbucks Corporation

    The case is set in 2023. The protagonist is Laxman Narasimhan, Starbucks' CEO since April 1st, 2023. Starbucks is a multinational coffee company and restaurant chain with 36,000 locations worldwide, over $32 billion in revenues, and net income in 2022 of $3.3 billion. In the past five years, the company's performance has languished.

  18. Starbucks CEO Kevin Johnson on Work, Joy, and, Yes, Coffee

    In this interview, Johnson said it was then that he made a new rule for himself: he would only do things that brought him joy. A couple years later, Howard Schultz, at that time the CEO of ...

  19. Starbucks: Delivering Customer Service

    Related. The case 'Starbucks: Delivering Customer Service' is accompanied by a Video Short - available only to registered Premium Educators at hbsp.harvard.edu - that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.

  20. How Starbucks Trains Customers to Behave

    Harvard Business Publishing is an affiliate of Harvard Business School. Anne Morriss, managing director of the Concire Leadership Institute, explains how the coffee giant increased efficiency and ...

  21. Starbucks

    Product Description. Starbucks is faced with the issue of how it should leverage its core competencies against various opportunities for growth, including introducing its coffee in McDonalds, pursuing further expansion of its retail operations, and leveraging the brand into other product areas. The case is written so that students need to first ...

  22. HBS Case Selections

    In this classic case from the early 2000s, Colombian coffee entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks. Published: February 22, 2013

  23. Starbucks Corporation

    Product Description. Publication Date: January 04, 2017. Source: McGraw-Hill Education. With more than 25,000 stores in 75 countries and $21 billion in annual revenues, Starbucks is the largest roaster and retailer of specialty coffee in the world. Howard Schultz's strategic leadership was critical in turning Starbucks around.