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problem solving and creativity meaning

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What Is Creative Problem-Solving & Why Is It Important?

Business team using creative problem-solving

  • 01 Feb 2022

One of the biggest hindrances to innovation is complacency—it can be more comfortable to do what you know than venture into the unknown. Business leaders can overcome this barrier by mobilizing creative team members and providing space to innovate.

There are several tools you can use to encourage creativity in the workplace. Creative problem-solving is one of them, which facilitates the development of innovative solutions to difficult problems.

Here’s an overview of creative problem-solving and why it’s important in business.

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What Is Creative Problem-Solving?

Research is necessary when solving a problem. But there are situations where a problem’s specific cause is difficult to pinpoint. This can occur when there’s not enough time to narrow down the problem’s source or there are differing opinions about its root cause.

In such cases, you can use creative problem-solving , which allows you to explore potential solutions regardless of whether a problem has been defined.

Creative problem-solving is less structured than other innovation processes and encourages exploring open-ended solutions. It also focuses on developing new perspectives and fostering creativity in the workplace . Its benefits include:

  • Finding creative solutions to complex problems : User research can insufficiently illustrate a situation’s complexity. While other innovation processes rely on this information, creative problem-solving can yield solutions without it.
  • Adapting to change : Business is constantly changing, and business leaders need to adapt. Creative problem-solving helps overcome unforeseen challenges and find solutions to unconventional problems.
  • Fueling innovation and growth : In addition to solutions, creative problem-solving can spark innovative ideas that drive company growth. These ideas can lead to new product lines, services, or a modified operations structure that improves efficiency.

Design Thinking and Innovation | Uncover creative solutions to your business problems | Learn More

Creative problem-solving is traditionally based on the following key principles :

1. Balance Divergent and Convergent Thinking

Creative problem-solving uses two primary tools to find solutions: divergence and convergence. Divergence generates ideas in response to a problem, while convergence narrows them down to a shortlist. It balances these two practices and turns ideas into concrete solutions.

2. Reframe Problems as Questions

By framing problems as questions, you shift from focusing on obstacles to solutions. This provides the freedom to brainstorm potential ideas.

3. Defer Judgment of Ideas

When brainstorming, it can be natural to reject or accept ideas right away. Yet, immediate judgments interfere with the idea generation process. Even ideas that seem implausible can turn into outstanding innovations upon further exploration and development.

4. Focus on "Yes, And" Instead of "No, But"

Using negative words like "no" discourages creative thinking. Instead, use positive language to build and maintain an environment that fosters the development of creative and innovative ideas.

Creative Problem-Solving and Design Thinking

Whereas creative problem-solving facilitates developing innovative ideas through a less structured workflow, design thinking takes a far more organized approach.

Design thinking is a human-centered, solutions-based process that fosters the ideation and development of solutions. In the online course Design Thinking and Innovation , Harvard Business School Dean Srikant Datar leverages a four-phase framework to explain design thinking.

The four stages are:

The four stages of design thinking: clarify, ideate, develop, and implement

  • Clarify: The clarification stage allows you to empathize with the user and identify problems. Observations and insights are informed by thorough research. Findings are then reframed as problem statements or questions.
  • Ideate: Ideation is the process of coming up with innovative ideas. The divergence of ideas involved with creative problem-solving is a major focus.
  • Develop: In the development stage, ideas evolve into experiments and tests. Ideas converge and are explored through prototyping and open critique.
  • Implement: Implementation involves continuing to test and experiment to refine the solution and encourage its adoption.

Creative problem-solving primarily operates in the ideate phase of design thinking but can be applied to others. This is because design thinking is an iterative process that moves between the stages as ideas are generated and pursued. This is normal and encouraged, as innovation requires exploring multiple ideas.

Creative Problem-Solving Tools

While there are many useful tools in the creative problem-solving process, here are three you should know:

Creating a Problem Story

One way to innovate is by creating a story about a problem to understand how it affects users and what solutions best fit their needs. Here are the steps you need to take to use this tool properly.

1. Identify a UDP

Create a problem story to identify the undesired phenomena (UDP). For example, consider a company that produces printers that overheat. In this case, the UDP is "our printers overheat."

2. Move Forward in Time

To move forward in time, ask: “Why is this a problem?” For example, minor damage could be one result of the machines overheating. In more extreme cases, printers may catch fire. Don't be afraid to create multiple problem stories if you think of more than one UDP.

3. Move Backward in Time

To move backward in time, ask: “What caused this UDP?” If you can't identify the root problem, think about what typically causes the UDP to occur. For the overheating printers, overuse could be a cause.

Following the three-step framework above helps illustrate a clear problem story:

  • The printer is overused.
  • The printer overheats.
  • The printer breaks down.

You can extend the problem story in either direction if you think of additional cause-and-effect relationships.

4. Break the Chains

By this point, you’ll have multiple UDP storylines. Take two that are similar and focus on breaking the chains connecting them. This can be accomplished through inversion or neutralization.

  • Inversion: Inversion changes the relationship between two UDPs so the cause is the same but the effect is the opposite. For example, if the UDP is "the more X happens, the more likely Y is to happen," inversion changes the equation to "the more X happens, the less likely Y is to happen." Using the printer example, inversion would consider: "What if the more a printer is used, the less likely it’s going to overheat?" Innovation requires an open mind. Just because a solution initially seems unlikely doesn't mean it can't be pursued further or spark additional ideas.
  • Neutralization: Neutralization completely eliminates the cause-and-effect relationship between X and Y. This changes the above equation to "the more or less X happens has no effect on Y." In the case of the printers, neutralization would rephrase the relationship to "the more or less a printer is used has no effect on whether it overheats."

Even if creating a problem story doesn't provide a solution, it can offer useful context to users’ problems and additional ideas to be explored. Given that divergence is one of the fundamental practices of creative problem-solving, it’s a good idea to incorporate it into each tool you use.

Brainstorming

Brainstorming is a tool that can be highly effective when guided by the iterative qualities of the design thinking process. It involves openly discussing and debating ideas and topics in a group setting. This facilitates idea generation and exploration as different team members consider the same concept from multiple perspectives.

Hosting brainstorming sessions can result in problems, such as groupthink or social loafing. To combat this, leverage a three-step brainstorming method involving divergence and convergence :

  • Have each group member come up with as many ideas as possible and write them down to ensure the brainstorming session is productive.
  • Continue the divergence of ideas by collectively sharing and exploring each idea as a group. The goal is to create a setting where new ideas are inspired by open discussion.
  • Begin the convergence of ideas by narrowing them down to a few explorable options. There’s no "right number of ideas." Don't be afraid to consider exploring all of them, as long as you have the resources to do so.

Alternate Worlds

The alternate worlds tool is an empathetic approach to creative problem-solving. It encourages you to consider how someone in another world would approach your situation.

For example, if you’re concerned that the printers you produce overheat and catch fire, consider how a different industry would approach the problem. How would an automotive expert solve it? How would a firefighter?

Be creative as you consider and research alternate worlds. The purpose is not to nail down a solution right away but to continue the ideation process through diverging and exploring ideas.

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Continue Developing Your Skills

Whether you’re an entrepreneur, marketer, or business leader, learning the ropes of design thinking can be an effective way to build your skills and foster creativity and innovation in any setting.

If you're ready to develop your design thinking and creative problem-solving skills, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses. If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

problem solving and creativity meaning

About the Author

Roger Firestien

What is Creative Problem-Solving?

Before we define Creative Problem-Solving or (CPS) for short, let’s answer the question: what is creativity ?

In my forty-five-plus years as a university professor teaching the creative process at the Center for Applied Imagination at Buffalo State University, an author of seven books on the creative process, and as a business innovation consultant, when I tell people what I do, the immediate response is “I am not creative.” Only people in the visual arts and musicians are creative people.”

That is just not true.

Creativity is complex and there are many definitions of it.

One of my favorite definitions of creativity is by Dr. Morris I. Stein.

Creativity: The production of something that is novel and useful.

That’s it. It’s that simple.

If that definition doesn’t do it for you. Then try these on for size.

Creativity is a student connecting what matters in his life to a career he can pursue with passion., creativity is making an already tight budget go even further., creativity is preparing a delicious meal from leftovers in the refrigerator., creativity is finding a better way to feed the homeless people in your city., creativity is making bedtime fun to get kiddos to sleep., creativity is finding a new way to tell someone that you love them., have you done any of those things of course, you have..

That’s what creativity really is.

You are one of many creative individuals in the world. And, there is no such thing as one creative personality. We are all creative and we all create in different and valuable ways.

However, creativity requires a creative mindset in order to develop creative solutions.

You can learn to become deliberately creative.

Learn to create innovative solutions at will

I have spent my professional life teaching a process called Creative Problem-Solving or CPS, for short. CPS provides a simple, repeatable process for defining problems, generating solutions, and then developing action steps for moving forward. All of this is targeted and focused on results.

The Origin of Creative Problem-Solving

Creative Problem-Solving (CPS) was originated by Alex Osborn for creatively approaching problems that he encountered as a partner in his advertising agency, BBDO. Osborn actually invented brainstorming in the late 1940s and, in collaboration with creativity scholar Sidney J. Parnes, continued to develop and refine the Creative Problem-Solving process. Here is the latest version of Creative Problem-Solving. It is called 21st Century Creative Problem-Solving. Think of this process as a recipe for deliberate creativity and innovation.

The beautiful thing about Creative Problem-Solving is that you don’t have to worry about how you are going to solve a tough problem. That’s already been worked out for you. The CPS process has been validated by over 70 years of research and practical application. The process is repeatable, deliberate, and shows you exactly how to approach a problem that might appear impossible to solve. And CPS can be applied to almost any tough problem that confronts us.

21st Century Creative Problem-Solving

Step 1: clarify the problem.

  • Identify: Define a goal, wish, or challenge.
  • Gather Data: Compile all that you know about your goal/wish/challenge, to look at the whole picture
  • Redefine: Next, generate creative questions to redefine the problem.
  • Choose: Select which creative question(s) best defines your problems.

Step 2: Generate Ideas

  • Brainstorm many ideas  for solving the problem selected.
  • Choose the best ideas to refine and develop.

Step 3: Develop Solutions

  • Push the best ideas further,  to imagine how they can become solutions. 
  • Evaluate the potential solutions for strengths, potential implications and weaknesses.  This stage polishes out the rough spots! 

Step 4: Plan for Action

  • Brainstorm all the possible actions to kick off your solution(s).
  • Choose the best actions  to implement your solution. 

The Essence of Creative Problem-Solving

Three types of thinking make the Creative Problem-Solving process work.

Divergent Thinking

Have an open mind and explore lots of possibilities. Generate ideas that are novel, new, ridiculous, foolish-sounding, weird, goofy, exciting. In the world of Creative Problem-Solving, picture a brainstorming group that is generating many ideas for solving a problem. Or, this could be you making a list of all of the vacation places you would like to visit in your lifetime, no matter what the cost.

Combinent Thinking

Combine ideas across areas of knowledge. Connect ideas that seem to be unrelated to the problem you are working on to generate novel ideas. This type of thinking is the essence of creativity. It is connecting things that are not usually connected to create a new idea. For example, the inspiration for the first Nike Shoe, the Nike Waffle Trainer was, yes you guessed it, a waffle iron. The inspiration for the pacemaker was a flashing traffic signal. You can learn to deliberately do combinent thinking.

Convergent Thinking

 So first, diverge. Next, combine. Then, converge.

Creative Problem-Solving can be used for solving problems in any aspect of life.

Why is creativity important?

Students who have taken my classes have applied the Creative Problem-Solving process to start new businesses; begin a new career; create a life they never dreamed possible; improve their relationships with their children and partner; write books; ignite their students’ passion to develop their creative potential; write and introduce legislation in New York State to protect children from domestic violence.

The benefits of creativity are not only found when people apply the CPS process individually. The following examples highlight the importance of creativity in business.

My work is credited with helping Clorox solve a 77-year-old problem in 15 minutes; General Motors employees finding a way to save $50,000 a week in one aspect of their manufacturing processes; helping Western New York government agencies secure one billion dollars for economic development; teaching Mazda employees quality and creativity principles that saved over 60 million dollars; teaching University at Buffalo medical students to use Creative Problem Solving to improve diagnoses and save lives.

How to Apply the Creative Problem-Solving Process In a Group

Clearly defined roles are one of the most important aspects when applying Creative Problem Solving in a group, just as clearly defined roles are essential for a rescue squad or a sports team.

There are three essential roles for an effective CPS session: client, facilitator, and resource group.

Roles in CPS Session

One: Client

The person who owns the challenge and has primary decision-making authority on how it is to be dealt with is the client. Sometimes an entire team owns the challenge and all the members share the client role.

Two: Facilitator

Is the process expert who manages the Creative Problem-Solving process and keeps the group and the client moving toward a successful resolution to the challenge. The facilitator is never involved in the actual content of the session. For example, changes, modifications, or the facilitator’s attempt to improve ideas that the group generates are forms of judgment and will stifle and derail the creative process.

problem solving and creativity meaning

Three: Resource Group

The people who generate options or ideas to help deal effectively with the challenge are the members of the resource group. These individuals are trained in Creative Problem-Solving methods. I recommend that some of the resource group members be well-versed in the problem on which the group is working, but it is also helpful to have some people in the group who are not familiar with the problem at all. It is these people who bring a fresh perspective to the situation. These are the people who don’t know what can’t be done. They are unaware of the previous methods that have been applied to the problem, which may or may not have worked, and therefore don’t have those mental blocks. In the Breakthrough Lab, these are the “creative catalysts.”

Finally, Design Thinking is not the same as Creative Problem-Solving. The Design Thinking Process became popular in the early 2000s. The developers of design thinking borrowed liberally from the field of Creative Problem-Solving, often without attribution. Design Thinking works well if you are developing a new product like a computer mouse or a new shopping cart. However it does not work well with more ambiguous and ill-defined problems. This is where Creative Problem-Solving (CPS) delivers far superior results.

How To Enhance Your Personal & Professional Creative Problem-Solving Skills

I fell in love with creativity when I was 22 years old. Creative Problem-Solving has been my life’s work. Here are some ways that I can help you enhance your professional and personal creativity.

CPS Learns Model

Solve the Real Problem

Roger’s Latest Book

99% of the time what we THINK is the problem is actually NOT the problem.

Why? We have been taught to find answers to problems, not to question the problem itself.

Roger Firestien introduces the simplest of methods to uncover the correct problems to solve. That method? Questions. But not just any type of questions – creative questions. Don’t waste your time solving the wrong problem.

Create in a Flash

Your recipe for breakthrough innovation

Leading in today’s world is difficult, and it is not getting easier. To compete and be profitable in today’s marketplace, you need big, creative solutions and you need them now.

Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is based on Dr. Roger Firestien’s 40 years helping companies unleash the innovation of their workforce.

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Sign up for my Innovation Espresso® Blog . Just about every month, get a dose of the latest in Creative Problem-Solving tools and inspirational stories about how people are applying their creativity to make their world a better place. Join our community of creative thinkers and transform the way you tackle challenges today.

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Creative problem-solving in action

Table of Contents

What is creative problem-solving?

An introduction to creative problem-solving.

Creative problem-solving is an essential skill that goes beyond basic brainstorming . It entails a holistic approach to challenges, melding logical processes with imaginative techniques to conceive innovative solutions. As our world becomes increasingly complex and interconnected, the ability to think creatively and solve problems with fresh perspectives becomes invaluable for individuals, businesses, and communities alike.

Importance of divergent and convergent thinking

At the heart of creative problem-solving lies the balance between divergent and convergent thinking. Divergent thinking encourages free-flowing, unrestricted ideation, leading to a plethora of potential solutions. Convergent thinking, on the other hand, is about narrowing down those options to find the most viable solution. This dual approach ensures both breadth and depth in the problem-solving process.

Emphasis on collaboration and diverse perspectives

No single perspective has a monopoly on insight. Collaborating with individuals from different backgrounds, experiences, and areas of expertise offers a richer tapestry of ideas. Embracing diverse perspectives not only broadens the pool of solutions but also ensures more holistic and well-rounded outcomes.

Nurturing a risk-taking and experimental mindset

The fear of failure can be the most significant barrier to any undertaking. It's essential to foster an environment where risk-taking and experimentation are celebrated. This involves viewing failures not as setbacks but as invaluable learning experiences that pave the way for eventual success.

The role of intuition and lateral thinking

Sometimes, the path to a solution is not linear. Lateral thinking and intuition allow for making connections between seemingly unrelated elements. These 'eureka' moments often lead to breakthrough solutions that conventional methods might overlook.

Stages of the creative problem-solving process

The creative problem-solving process is typically broken down into several stages. Each stage plays a crucial role in understanding, addressing, and resolving challenges in innovative ways.

Clarifying: Understanding the real problem or challenge

Before diving into solutions, one must first understand the problem at its core. This involves asking probing questions, gathering data, and viewing the challenge from various angles. A clear comprehension of the problem ensures that effort and resources are channeled correctly.

Ideating: Generating diverse and multiple solutions

Once the problem is clarified, the focus shifts to generating as many solutions as possible. This stage champions quantity over quality, as the aim is to explore the breadth of possibilities without immediately passing judgment.

Developing: Refining and honing promising solutions

With a list of potential solutions in hand, it's time to refine and develop the most promising ones. This involves evaluating each idea's feasibility, potential impact, and any associated risks, then enhancing or combining solutions to maximize effectiveness.

Implementing: Acting on the best solutions

Once a solution has been honed, it's time to put it into action. This involves planning, allocating resources, and monitoring the results to ensure the solution is effectively addressing the problem.

Techniques for creative problem-solving

Solving complex problems in a fresh way can be a daunting task to start on. Here are a few techniques that can help kickstart the process:

Brainstorming

Brainstorming is a widely-used technique that involves generating as many ideas as possible within a set timeframe. Variants like brainwriting (where ideas are written down rather than spoken) and reverse brainstorming (thinking of ways to cause the problem) can offer fresh perspectives and ensure broader participation.

Mind mapping

Mind mapping is a visual tool that helps structure information, making connections between disparate pieces of data. It is particularly useful in organizing thoughts, visualizing relationships, and ensuring a comprehensive approach to a problem.

SCAMPER technique

SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. This technique prompts individuals to look at existing products, services, or processes in new ways, leading to innovative solutions.

Benefits of creative problem-solving

Creative problem-solving offers numerous benefits, both at the individual and organizational levels. Some of the most prominent advantages include:

Finding novel solutions to old problems

Traditional problems that have resisted conventional solutions often succumb to creative approaches. By looking at challenges from fresh angles and blending different techniques, we can unlock novel solutions previously deemed impossible.

Enhanced adaptability in changing environments

In our rapidly evolving world, the ability to adapt is critical. Creative problem-solving equips individuals and organizations with the agility to pivot and adapt to changing circumstances, ensuring resilience and longevity.

Building collaborative and innovative teams

Teams that embrace creative problem-solving tend to be more collaborative and innovative. They value diversity of thought, are open to experimentation, and are more likely to challenge the status quo, leading to groundbreaking results.

Fostering a culture of continuous learning and improvement

Creative problem-solving is not just about finding solutions; it's also about continuous learning and improvement. By encouraging an environment of curiosity and exploration, organizations can ensure that they are always at the cutting edge, ready to tackle future challenges head-on.

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Article • 10 min read

Creative Problem Solving

Finding innovative solutions to challenges.

Written by the Mind Tools Content Team

problem solving and creativity meaning

Imagine that you're vacuuming your house in a hurry because you've got friends coming over. Frustratingly, you're working hard but you're not getting very far. You kneel down, open up the vacuum cleaner, and pull out the bag. In a cloud of dust, you realize that it's full... again. Coughing, you empty it and wonder why vacuum cleaners with bags still exist!

James Dyson, inventor and founder of Dyson® vacuum cleaners, had exactly the same problem, and he used creative problem solving to find the answer. While many companies focused on developing a better vacuum cleaner filter, he realized that he had to think differently and find a more creative solution. So, he devised a revolutionary way to separate the dirt from the air, and invented the world's first bagless vacuum cleaner. [1]

Creative problem solving (CPS) is a way of solving problems or identifying opportunities when conventional thinking has failed. It encourages you to find fresh perspectives and come up with innovative solutions, so that you can formulate a plan to overcome obstacles and reach your goals.

In this article, we'll explore what CPS is, and we'll look at its key principles. We'll also provide a model that you can use to generate creative solutions.

About Creative Problem Solving

Alex Osborn, founder of the Creative Education Foundation, first developed creative problem solving in the 1940s, along with the term "brainstorming." And, together with Sid Parnes, he developed the Osborn-Parnes Creative Problem Solving Process. Despite its age, this model remains a valuable approach to problem solving. [2]

The early Osborn-Parnes model inspired a number of other tools. One of these is the 2011 CPS Learner's Model, also from the Creative Education Foundation, developed by Dr Gerard J. Puccio, Marie Mance, and co-workers. In this article, we'll use this modern four-step model to explore how you can use CPS to generate innovative, effective solutions.

Why Use Creative Problem Solving?

Dealing with obstacles and challenges is a regular part of working life, and overcoming them isn't always easy. To improve your products, services, communications, and interpersonal skills, and for you and your organization to excel, you need to encourage creative thinking and find innovative solutions that work.

CPS asks you to separate your "divergent" and "convergent" thinking as a way to do this. Divergent thinking is the process of generating lots of potential solutions and possibilities, otherwise known as brainstorming. And convergent thinking involves evaluating those options and choosing the most promising one. Often, we use a combination of the two to develop new ideas or solutions. However, using them simultaneously can result in unbalanced or biased decisions, and can stifle idea generation.

For more on divergent and convergent thinking, and for a useful diagram, see the book "Facilitator's Guide to Participatory Decision-Making." [3]

Core Principles of Creative Problem Solving

CPS has four core principles. Let's explore each one in more detail:

  • Divergent and convergent thinking must be balanced. The key to creativity is learning how to identify and balance divergent and convergent thinking (done separately), and knowing when to practice each one.
  • Ask problems as questions. When you rephrase problems and challenges as open-ended questions with multiple possibilities, it's easier to come up with solutions. Asking these types of questions generates lots of rich information, while asking closed questions tends to elicit short answers, such as confirmations or disagreements. Problem statements tend to generate limited responses, or none at all.
  • Defer or suspend judgment. As Alex Osborn learned from his work on brainstorming, judging solutions early on tends to shut down idea generation. Instead, there's an appropriate and necessary time to judge ideas during the convergence stage.
  • Focus on "Yes, and," rather than "No, but." Language matters when you're generating information and ideas. "Yes, and" encourages people to expand their thoughts, which is necessary during certain stages of CPS. Using the word "but" – preceded by "yes" or "no" – ends conversation, and often negates what's come before it.

How to Use the Tool

Let's explore how you can use each of the four steps of the CPS Learner's Model (shown in figure 1, below) to generate innovative ideas and solutions.

Figure 1 – CPS Learner's Model

problem solving and creativity meaning

Explore the Vision

Identify your goal, desire or challenge. This is a crucial first step because it's easy to assume, incorrectly, that you know what the problem is. However, you may have missed something or have failed to understand the issue fully, and defining your objective can provide clarity. Read our article, 5 Whys , for more on getting to the root of a problem quickly.

Gather Data

Once you've identified and understood the problem, you can collect information about it and develop a clear understanding of it. Make a note of details such as who and what is involved, all the relevant facts, and everyone's feelings and opinions.

Formulate Questions

When you've increased your awareness of the challenge or problem you've identified, ask questions that will generate solutions. Think about the obstacles you might face and the opportunities they could present.

Explore Ideas

Generate ideas that answer the challenge questions you identified in step 1. It can be tempting to consider solutions that you've tried before, as our minds tend to return to habitual thinking patterns that stop us from producing new ideas. However, this is a chance to use your creativity .

Brainstorming and Mind Maps are great ways to explore ideas during this divergent stage of CPS. And our articles, Encouraging Team Creativity , Problem Solving , Rolestorming , Hurson's Productive Thinking Model , and The Four-Step Innovation Process , can also help boost your creativity.

See our Brainstorming resources within our Creativity section for more on this.

Formulate Solutions

This is the convergent stage of CPS, where you begin to focus on evaluating all of your possible options and come up with solutions. Analyze whether potential solutions meet your needs and criteria, and decide whether you can implement them successfully. Next, consider how you can strengthen them and determine which ones are the best "fit." Our articles, Critical Thinking and ORAPAPA , are useful here.

4. Implement

Formulate a plan.

Once you've chosen the best solution, it's time to develop a plan of action. Start by identifying resources and actions that will allow you to implement your chosen solution. Next, communicate your plan and make sure that everyone involved understands and accepts it.

There have been many adaptations of CPS since its inception, because nobody owns the idea.

For example, Scott Isaksen and Donald Treffinger formed The Creative Problem Solving Group Inc . and the Center for Creative Learning , and their model has evolved over many versions. Blair Miller, Jonathan Vehar and Roger L. Firestien also created their own version, and Dr Gerard J. Puccio, Mary C. Murdock, and Marie Mance developed CPS: The Thinking Skills Model. [4] Tim Hurson created The Productive Thinking Model , and Paul Reali developed CPS: Competencies Model. [5]

Sid Parnes continued to adapt the CPS model by adding concepts such as imagery and visualization , and he founded the Creative Studies Project to teach CPS. For more information on the evolution and development of the CPS process, see Creative Problem Solving Version 6.1 by Donald J. Treffinger, Scott G. Isaksen, and K. Brian Dorval. [6]

Creative Problem Solving (CPS) Infographic

See our infographic on Creative Problem Solving .

problem solving and creativity meaning

Creative problem solving (CPS) is a way of using your creativity to develop new ideas and solutions to problems. The process is based on separating divergent and convergent thinking styles, so that you can focus your mind on creating at the first stage, and then evaluating at the second stage.

There have been many adaptations of the original Osborn-Parnes model, but they all involve a clear structure of identifying the problem, generating new ideas, evaluating the options, and then formulating a plan for successful implementation.

[1] Entrepreneur (2012). James Dyson on Using Failure to Drive Success [online]. Available here . [Accessed May 27, 2022.]

[2] Creative Education Foundation (2015). The CPS Process [online]. Available here . [Accessed May 26, 2022.]

[3] Kaner, S. et al. (2014). 'Facilitator′s Guide to Participatory Decision–Making,' San Francisco: Jossey-Bass.

[4] Puccio, G., Mance, M., and Murdock, M. (2011). 'Creative Leadership: Skils That Drive Change' (2nd Ed.), Thousand Oaks, CA: Sage.

[5] OmniSkills (2013). Creative Problem Solving [online]. Available here . [Accessed May 26, 2022].

[6] Treffinger, G., Isaksen, S., and Dorval, B. (2010). Creative Problem Solving (CPS Version 6.1). Center for Creative Learning, Inc. & Creative Problem Solving Group, Inc. Available here .

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IMAGES

  1. What Is Creative Problem-Solving and How to Master It with These 8

    problem solving and creativity meaning

  2. The Three C Approach To Creative Problem Solving

    problem solving and creativity meaning

  3. Creative Problem Solving in the Classroom: A Guide for Teachers

    problem solving and creativity meaning

  4. Edwin Catmull Quote: “For me, creativity includes problem-solving. That

    problem solving and creativity meaning

  5. Creativity and Problem Solving Skills

    problem solving and creativity meaning

  6. Creative Problem Solving To Be Innovative

    problem solving and creativity meaning

VIDEO

  1. MC 1. What Is Creativity

  2. Problem Solving and Creativity Recorded Discussion

  3. Chapter 6 Problem Solving & Creativity Part 1

  4. Creativity: Meaning, Characteristics and Theories

  5. Creativity for professional success 🎯

  6. Problem Solving and Creativity Free Taster Session

COMMENTS

  1. What Is Creative Problem-Solving & Why Is It Important?

    Its benefits include: Finding creative solutions to complex problems: User research can insufficiently illustrate a situation's complexity. While other innovation processes rely on this information, creative problem-solving can yield solutions without it. Adapting to change: Business is constantly changing, and business leaders need to adapt.

  2. What Is Creative Thinking? Definition and Examples

    Also known as creative problem-solving, creative thinking is a valuable and marketable soft skill in a wide variety of careers. Here's what you need to know about creative thinking at work and how to use it to land a job. Creative Thinking Definition. Creative thinking is all about developing innovative solutions to problems.

  3. Creative problem-solving

    Creative problem-solving (CPS) [1] is the mental process of searching for an original and previously unknown solution to a problem. To qualify, the solution must be novel and reached independently. [1] [2] The creative problem-solving process was originally developed by Alex Osborn and Sid Parnes.Creative problem solving (CPS) is a way of using creativity to develop new ideas and solutions to ...

  4. The science behind creativity

    Specifically, creativity often involves coordination between the cognitive control network, which is involved in executive functions such as planning and problem-solving, and the default mode network, which is most active during mind-wandering or daydreaming (Beaty, R. E., et al., Cerebral Cortex, Vol. 31, No. 10, 2021).

  5. What is Creative Problem-Solving?

    Step 1: Clarify the problem. Identify: Define a goal, wish, or challenge. Gather Data: Compile all that you know about your goal/wish/challenge, to look at the whole picture. Redefine: Next, generate creative questions to redefine the problem. Choose: Select which creative question (s) best defines your problems.

  6. PDF Creative Problem Solving

    CPS is a comprehensive system built on our own natural thinking processes that deliberately ignites creative thinking and produces innovative solutions. Through alternating phases of divergent and convergent thinking, CPS provides a process for managing thinking and action, while avoiding premature or inappropriate judgment. It is built upon a ...

  7. What is Creative Problem-Solving?

    Creative problem-solving is an essential skill that goes beyond basic brainstorming. It entails a holistic approach to challenges, melding logical processes with imaginative techniques to conceive innovative solutions. As our world becomes increasingly complex and interconnected, the ability to think creatively and solve problems with fresh ...

  8. Creativity: Definition, Examples, & Psychology

    Creativity is the capacity to come up with original and effective ideas or solutions for problems. Let's see what psychology research says about how to develop this critical skill. *This page may include affiliate links; that means we earn from qualifying purchases of products. There were few non-negotiable expectations in my household ...

  9. PDF UNIT 4 CREATIVITY AND PROBLEM Intelligence SOLVING

    of problem solving. Finally, factors affecting problem solving will be discussed. 4.1 OBJECTIVES After reading this unit, you will be able to: • Explain meaning, aspects and stages of creativity; • Describe the tests to measure creativity and relate it with intelligence; • Explain meaning, stages and strategies of problem solving; and ...

  10. Creative Problem Solving

    Creative problem solving (CPS) is a way of solving problems or identifying opportunities when conventional thinking has failed. It encourages you to find fresh perspectives and come up with innovative solutions, so that you can formulate a plan to overcome obstacles and reach your goals. In this article, we'll explore what CPS is, and we'll ...