master thesis topics in digital marketing

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Social media and Digital Marketing Dissertation Topics

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Which is the best topic in digital marketing?

Are you looking for help with digital marketing dissertation topics ? Here we’ve got the best research proposal topics and dissertation topics on digital marketing. You can use these for your undergrad and master’s research projects. Moreover, we can help you in completing your dissertations on any of the selected digital marketing dissertation topics.

Topic 1: “The Evolution of Digital Marketing Strategies in a Post-Pandemic World”

Brief : This dissertation topic delves into the transformation of digital marketing strategies in response to the COVID-19 pandemic. It explores how businesses have adapted their approaches in a rapidly changing landscape, focusing on shifts in content, social media, e-commerce, and consumer behavior.

This research aims to provide insights into the strategies that proved effective during the pandemic, shedding light on the evolving role of digital marketing in the new normal. It is a timely and relevant topic that addresses the ever-changing digital marketing landscape.

Topic 2: “The Impact of Social Media Influencers on Brand Promotion and Consumer Engagement”

Brief : This dissertation topic delves into the dynamic world of social media marketing, focusing on the role of social media influencers in brand promotion and consumer engagement. It seeks to explore the strategies employed by brands to collaborate with influencers and the impact of these collaborations on brand awareness, consumer trust, and purchase behavior.

The research aims to understand how influencers leverage their online presence and audience trust to amplify brand messages, dissecting the effectiveness of influencer marketing across different industries and platforms. By analyzing real-world case studies and conducting consumer surveys, this study investigates the nuanced relationship between influencers, brands, and consumers in the social media landscape.

The findings will contribute to a deeper understanding of the strategies and challenges in leveraging social media influencers for brand promotion.

Social Media Marketing Dissertation Topics

These dissertation topics cover a wide range of aspects in the field of social media marketing, providing opportunities for in-depth research and contributions to the evolving digital marketing landscape.

The Role of Influencer Marketing in Shaping Consumer Brand Perception.
Analyzing the Impact of Social Media Advertising on Consumer Purchase Intent.
Measuring Social Media Engagement and Its Effects on Brand Loyalty.
Investigating the Effectiveness of User-Generated Content in Social Media Campaigns.
The Use of Artificial Intelligence in Personalized Social Media Marketing.
The Ethical Implications of Data Privacy in Social Media Advertising.
The Influence of Social Media on Impulse Buying Behavior.
The Effectiveness of Storytelling in Social Media Marketing Campaigns.
The Role of Social Media in Crisis Management and Brand Reputation.
The Use of Augmented Reality (AR) in Social Media Marketing.
Analyzing the Impact of Video Content on Social Media Marketing Success.
Exploring Cross-Platform Social Media Strategies for Multinational Brands.
Measuring the Effect of Social Media Marketing on E-commerce Sales.
The Impact of Social Media on Political Campaigns and Voter Behavior.
Investigating the Role of User Engagement in Social Media Algorithm Changes.
The Effectiveness of Social Media Contests and Giveaways in Brand Promotion.
The Influence of Social Media on Sustainability Branding and Consumer Choices.
The Use of Chatbots and AI in Social Media Customer Service.
The Role of Social Media in Shaping Beauty Standards and Body Image.
Analyzing the Impact of Social Media Marketing on B2B Sales and Lead Generation.

In conclusion, the dissertation topics explored herein offer a comprehensive glimpse into the dynamic realm of digital marketing. From the influence of social media influencers to the impact of emerging technologies like AI and AR, each topic underscores the evolving nature of consumer behavior, technological innovation , and ethical considerations within the digital landscape.

As marketers navigate this ever-changing terrain, these topics serve as signposts for informed decision-making, strategic adaptation, and continued exploration of new opportunities in the digital marketing sphere.

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Research Topics & Ideas: Marketing

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

Overview: Marketing-Related Topics

How to find a research topic (video)
Traditional (offline) marketing topics/ideas
Digital (online) marketing topics/ideas
Examples of actual dissertation topics
Free Webinar : Topic Ideation 101
Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
The impact of demographic targeting on traditional marketing performance among green businesses
The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
Exploring factors related to outdoor advertising recall in India
Measuring the ROI of traditional marketing efforts: a review of current methods
Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
The use of public relations in traditional marketing campaigns among large insurance companies
The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

The use of artificial intelligence in social media marketing among online fashion companies in Sweden
The impact of social media on public relations and media relations: a Case Study of Nandos
The role of Twitter in crisis communication and reputation management: a discourse analysis
The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
The use of social media for market research and consumer insights among SMEs in Kenya
The impact of social media on consumer buying behaviour of fast food in Italy
The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
The relationship between social media engagement and website traffic: an analysis of fitness brands
The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
The experiences and use of SEO in content marketing strategy among small online businesses
The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
The use of user-generated content in building brand trust and engagement among green companies in the UK
Measuring the ROI of content marketing efforts among luxury brands
The perception and use of Chat GPT in content creation among small online businesses
The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
The use of remarketing and retargeting in search engine marketing campaigns among marketers
The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Email marketing

The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
The use of personalization on email marketing performance among craft bloggers
The impact of automated email marketing among local online retailers on customer loyalty and retention
The use of automation and triggered emails in increasing engagement and conversion rates for online courses
The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
The role of mobile optimization in email marketing targeting Gen Z consumers
The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
Customer Success and the Transformation of Customer Relationships (Raines, 2022)
The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Find The Perfect Research Topic

How To Choose A Research Topic: 5 Key Criteria

Learn how to systematically evaluate potential research topics and choose the best option for your dissertation, thesis or research paper.

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35 Digital Marketing Dissertation Topics & Titles

Published by Alvin Nicolas at January 4th, 2023 , Revised On June 24, 2024

Digital marketing has emerged as one of the most popular subareas of marketing in the last decade. If the digital world has caught your attention and you are pursuing a degree in the field of digital marketing, it’s safe to assume that you’re looking for innovative digital marketing ideas and strategies because you will need to come up with a unique digital marketing topic for your research project.

Here is a list of fascinating and pertinent dissertation topics related to digital marketing that can provide some inspiration. You can choose any of the below topics on internet marketing or request a custom quote for our dissertation writing service that comes with topic suggestions, research proposal , tailored delivery schedules, data analysis and free revisions.

List of Digital Marketing Dissertation Topics

Topic: Evaluating the viewpoints for deciding the direction of study in digital and social media marketing.
Topic: Consider the elements that go into choosing a brand ambassador.
Topic: Evaluating a digital marketing agency’s view of the value of customer satisfaction.
Topic: An example of a case study analysis of google search engine marketing.
Topic: Examining marketers’ over-reliance on digital material to increase sales.
Topic: To investigate the effects of google, double-click on the introduction of new products.
Topic: Examining various social media marketing tactics for the online store.
Topic: Evaluation of the YouTube direct sales potential for vision brands
Topic: What talents do marketers need to master to execute effective social media-based digital marketing?
Topic: How does brand perception in SMEs relate to product availability?
Topic: Analysing traditional and digital marketing side by side
Topic: Assessing Facebook Analytics’ contribution to targeted marketing.
Topic: An examination of what the clients want in terms of coupon-based promotional activity.
Topic: How can businesses use social media to cultivate relationships with customers?
Topic: How well do discount coupons serve as a digital marketing technique to increase sales and win over customers?
Topic: An analysis of methods for comparing and evaluating competitors in digital marketing.
Topic: How do SEO tactics aid marketers in raising the rating of brand websites?
Topic: How can marketers use digital content management to enhance visual search?
Topic: Understand how hospitality marketers use SEO to increase sales and gain a competitive advantage over their rivals.
Topic: How would an AI-driven marketing strategy impact a company’s marketing activities?
Topic: Evaluate the benefits of Big Data analytics for healthcare and understand how it impacts patient satisfaction.
Topic: Explain why ratings and reviews on social media are critical to growing a customer base.
Topic: An examination of successful marketing and management techniques for social media?
Topic: An examination of the crucial function of email marketing in the context of digital marketing?
Topic: How can marketers create compelling emails to engage and persuade new customers?
Topic: To what extent do social media stories influence people’s behaviour and perceptions of products?
Topic: How can digital marketers use voice search commands to serve their customers better
Topic: Exploring the emerging concept of micro-moments in the world of online commerce.
Topic: In what ways are marketers in the banking sector using omnichannel tracking?
Topic: To explore the marketing model’s increasing use of push notifications in the browser.
Topic: To explore how digital marketing tools are used for customisation to attract customers.
Topic: To explore how blockchain technology is being used in the world of digital marketing.
Topic: To explore the idea of SERP position zero in the context of SEO and how it influences digital marketing goals.
Topic: What commercial opportunities does artificial intelligence offer businesses in the age of e-commerce?
Topic: Examine the importance of tailoring marketing content to the target audience.

Also read: dissertation writing guidelines , dissertation proposal writing guidelines .

Tips to Find the Best Digital Marketing Dissertation Topic

Have an understanding of the future.

Students always lack an understanding of the future to determine whether the topic they have chosen will be important in the future or not. Therefore, you should always predict to determine whether the topic will be suitable or helpful in writing in the future.

Choose a Simple Topic

Throwing yourself into something complex and believing that you will succeed is only helpful for something as simple as school homework. However, choosing a tricky topic for the research paper is not beneficial in the long run and therefore does not make sense. Instead of fretting over something difficult, decide on a simple topic that is quick to research and easy to write about.

Write about your Area of Interest

Choosing an intriguing topic is crucial for a dissertation in digital marketing because a boring topic makes the argument less exciting and harder to conclude. A fascinating topic, on the other hand, piques the reader’s interest and encourages them to research further and present their thesis.

Background Research

Don’t forget to gather background information so that you can decide whether the topic is worth writing about. Students believe it is a good idea to choose thesis topics that make it easy to gather a lot of information and ensure that the work is worth what they put into it.

Adhere to the University Standards

The topic of the digital marketing thesis must comply with your university standards. It means that the dissertation format must meet the requirements of the individual universities, each of which has its terms and conditions.

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As a guide to help students, we have provided the top digital marketing topics and marketing dissertation topics on EssaysUK . These topics are intended to guide students of all academic levels, including Master’s and PhD.

Because a topic also defines the scope of the dissertation research work, it would be sensible to spend sufficient time finding gaps in the literature that you could fill.

Frequently Asked Questions

How digital marketing transforms the way of marketing.

Digital marketing revolutionizes marketing by leveraging online platforms, data analytics, and targeted approaches to reach and engage audiences effectively, providing measurable results and real-time interactions, making it more efficient and adaptable in today’s digital age.