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Build Essential Powerpoint Skills

Powerpoint courses offer comprehensive training on creating engaging presentations, mastering design techniques, and utilizing advanced features. Enhance your skills and deliver impactful presentations with these courses.

The language used throughout the course, in both instruction and assessments.

Choose the Powerpoint Course That Aligns Best With Your Educational Goals

Coursera Project Network

Learn and design an attractive PowerPoint presentation

Skills you'll gain : Business Design

(88 reviews)

Beginner · Guided Project · Less Than 2 Hours

Building a Business Case Template in Power Point

Skills you'll gain : Entrepreneurship

How To Visualize Your Data Using Microsoft Powerpoint

Skills you'll gain : Data Visualization, Microsoft Excel

(121 reviews)

Getting Started with Microsoft PowerPoint

Skills you'll gain : Microsoft Excel

(145 reviews)

Data Visualization in Microsoft PowerPoint

Skills you'll gain : Data Visualization

(24 reviews)

Aprende y diseña una presentacion atractiva con PowerPoint

(14 reviews)

مقدمة الى بوربوينت اونلاين (PowerPoint Online)

التصميم والتنسيق والعرض ب Microsoft PowerPoint

Skills you'll gain : Advertising

Microsoft Powerpoint انشاء خطة عمل ب

عرض اقتراح المبيعات ب Microsoft PowerPoint.

Skills you'll gain : Sales

انشاء Portfolio شخصي باستخدام Microsoft Powerpoint

Skills you'll gain : Business Design, Microsoft Excel, Planning

Work Smarter with Microsoft PowerPoint

Skills you'll gain : Communication, Computer Graphic Techniques, Interactive Data Visualization, Visual Design, Visualization (Computer Graphics), Business Communication, Data Visualization, Marketing Design, Product Design, User Experience, Computer Graphics, Graphic Design, Microsoft Excel

(605 reviews)

Beginner · Course · 1 - 3 Months

Searches related to powerpoint

In summary, here are 10 of our most popular powerpoint courses.

• Learn and design an attractive PowerPoint presentation :   Coursera Project Network
• Building a Business Case Template in Power Point :   Coursera Project Network
• How To Visualize Your Data Using Microsoft Powerpoint :   Coursera Project Network
• Getting Started with Microsoft PowerPoint :   Coursera Project Network
• Data Visualization in Microsoft PowerPoint :   Coursera Project Network
• Aprende y diseña una presentacion atractiva con PowerPoint :   Coursera Project Network
• مقدمة الى بوربوينت اونلاين (PowerPoint Online) :   Coursera Project Network
• التصميم والتنسيق والعرض ب Microsoft PowerPoint :   Coursera Project Network
• Microsoft Powerpoint انشاء خطة عمل ب :   Coursera Project Network
• عرض اقتراح المبيعات ب Microsoft PowerPoint. :   Coursera Project Network

Frequently Asked Questions about Powerpoint

What is microsoft powerpoint and why is it important to learn ‎.

Microsoft PowerPoint, part of the Microsoft Office software suite, is the most important slide presentation program to master. In business and other fields, good presentation design is critical for the effective communication of ideas with clarity and maximum impact. By combining text, graphics, and multimedia content, this powerful software tool helps you to convey information, report findings, and answer questions in a compelling way.

Eye-catching graphic design, attractive typography, and rich multimedia content are all important capabilities to learn. Moreover,, to meet the demand for smarter decision-making inputs in today’s age of big data, then you need to master data analysis and be able to visually present it. Incorporating charts and other data visualization tools from Microsoft Excel into your PowerPoint presentations can bring your client-facing communication to the next level. ‎

What careers can benefit from learning Powerpoint skills? ‎

Anyone who needs to present data to others in an engaging way will benefit from PowerPoint skills. Whether you are a software developer presenting an application, an environmentalist teaching conservation, or a hospital manager outlining pandemic protocols, you will be using presentations to deliver your message with confident professionalism.

One occupation that uses presentations extensively is management analysts. Known also as management consultants, these experts of efficiency uncover the areas of a business that are neglected, overvalued, or mismanaged and provide detailed solutions on what needs to be done for positive, profitable change. Although an entry-level position only requires a bachelor’s degree, it is often preferable to have a master’s degree in business administration (MBA).

According to the Bureau of Labor Statistics , management analysts make a median salary of $85,260 per year, and with a job outlook of 14% over the next decade, it is one of the fastest growing fields in business. ‎

Can I learn Powerpoint skills on Coursera? ‎

Yes. Whether you are looking to improve the look and flow of your presentations or take them to the next level by integrating data analysis, Coursera offers a variety of courses and Specializations on PowerPoint skills. These courses are offered by respected schools like the University of Colorado Boulder and companies like PwC - a leading management consulting firm.

And, with constructive feedback on your presentations and peer collaboration on capstone projects, you will have the opportunities to hone your PowerPoint skills with the same attention to detail as on-campus alternatives - but at a substantially lower cost. ‎

What skills or experience do I need to already have, before starting to learn PowerPoint? ‎

The skills or experience that you need to already have before starting to learn PowerPoint would likely include computer literacy, familiarity with Microsoft programs, a sense of creativity and design, and an interest in creating design-based presentations. As PowerPoint is the dominant presentation software available, many workplace professionals who have a need for online presentations already know about PowerPoint. This spreadsheet program is extremely useful for creating business presentations and laying out detailed plans in a creative, image-friendly manner. ‎

What kind of people are best suited for work that involves PowerPoint? ‎

The kind of people who are best suited for work that involves PowerPoint include creative marketing types and people who generally work well with images, words, and videos in connection with a presentation. If a person is creative, analytical, computer literate, and has a strong communications style, then this person has the right assets to do well with work that involves PowerPoint. Other kinds of people who are best suited for PowerPoint work may include teachers, students, business owners, and project managers. The simple fact is that with enough practice, anyone can learn PowerPoint, but people who have to create presentations using PowerPoint on a regular basis tend to get very good at this software application. ‎

How do I know if learning PowerPoint is right for me? ‎

If you are someone who enjoys creative work with computer programs, learning PowerPoint is likely a good fit for you. The ability to take a loose concept and some notes and turn it into a creative, image-packed PowerPoint presentation can give you a feeling of satisfaction that may be missing in other work. Since PowerPoint is used by many companies across many industries, understanding the fundamentals of PowerPoint and the rest of the Microsoft suite of products may also give you a career advantage that can make you more employable than your peers. ‎

What are the benefits of taking an online Powerpoint course? ‎

Online Powerpoint courses offer a convenient and flexible way to enhance your knowledge or learn new Powerpoint skills. Choose from a wide range of Powerpoint courses offered by top universities and industry leaders tailored to various skill levels. ‎

What Powerpoint courses are best for training and upskilling employees or the workforce? ‎

When looking to enhance your workforce's skills in Powerpoint, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here . ‎

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Principles of Presentation Design

Learn how to design beautiful and effective presentations from scratch.

Presentation Design: Create a Professional Template

Discover the full potential of presentation design by exploring color, style, composition, and typography.

Graphic Visualization: Telling Complex Stories through Simple Images

Learn the techniques to present information in a simple and compelling way through visuals and infographics.

Visual Thinking: Organize and Present Powerful Ideas

Design a visual language that communicates concepts in an engaging way, by learning to explore ideas and structure information effectively.

Presentation Design in Canva

Learn to design stunning presentations for your brand in canva..

Presentation of Branding Projects

Learn how to build a narrative to show your work in an optimal and effective manner.

Branding Design for Mock-ups from Scratch

Learn how to bring your projects closer to reality easily and professionally by exploring different scenarios and products.

Presentation Techniques: From Slide to Speech

Learn to communicate ideas efficiently and transform your presentations into memorable experiences for projects, services, or products.

Presentation Technique for Architectural Projects

Learn to combine traditional and digital techniques to build your presentation with adobe photoshop.

Storytelling and Communication to Sell Creative Projects

Learn communication, persuasion and negotiation techniques to find your own voice and create a successful pitch for clients, investors or collaborators.

Create a Pitch for Your Creative Project

Create and perfect your pitch, and communicate your creative project confidently..

Presentation Design for Creatives

Craft stories into visionary and effective slides to better pitch your creative services.

The Power of Networking: Build Professional Opportunities

Learn how to create a strategic and collaborative network based on your specific career goals to boost your professional growth.

Communication Techniques for Creative Presentations

Master both verbal and body language and engage with your audience when presenting your next idea.

Design Strategy for Creative Professionals

Discover the creative strategy framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges.

Logo Design: From Monogram Design to Type

Create a distinctive logo and monogram with this course. design a unique brand identity..

Effective Presentation of Creative Proposals

Learn to show the full potential of your ideas to captivate customers with keynote.

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• Free Courses
• Powerpoint free courses

Free Powerpoint Courses

Learn new tools and techniques to create stunning PowerPoint presentations through Great Learning's free PowerPoint courses. Learn basics to advanced concepts and gain recognition for your abilities with free PowerPoint certificates of course completion. These online PowerPoint courses will equip you with all the necessary skills to create high-quality presentations and slides. With comprehensive, hands-on training, you will develop and hone your skills in Powerpoint, from creating spectacular slides and smooth transitions to more advanced features and functions. Improve your PowerPoint presentation skills through these free courses and earn free certificates.

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PowerPoint for Beginners

Microsoft powerpoint tutorial, chatgpt for microsoft powerpoint, google bard for microsoft powerpoint.

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PowerPoint - An Essential Software Program

PowerPoint has become an essential skill to have in the modern workplace. It is a powerful tool used in many different industries to create presentations, campaigns, and multimedia experiences that are both visually appealing and interactive. With the evolution of technology, PowerPoint has become an increasingly important tool for professionals.

You can learn this in-demand software program through Great Learning's free PowerPoint courses and gain renowned skills. Here's an overview of why learning to use this popular software program is essential in today's business world.

Professionals of all stripes need to know how to use PowerPoint. Employers are looking for job candidates who can create professional presentations to showcase their ideas and expertise. Students will benefit from understanding the basics of PowerPoint, as they may need to create presentations for class projects and assignments. Entrepreneurs need to know the basics of creating visually appealing presentations to showcase their products and services. In short, anyone working in the corporate world needs to know how to use PowerPoint to communicate their message effectively.

Great presentations can capture an audience and help engage them more effectively in the messages you're trying to convey. PowerPoint is a very effective way to present complex information, turning it into digestible pieces of information that the audience can understand. PowerPoint also allows users to add visuals, animations, and other multimedia elements to make the presentation look more professional and engaging.

PowerPoint is a fast and simple way to create visually appealing presentations. You can use the various features of the program to create your own custom slides or use the various templates available to help streamline the process. You can even upload images, audio, and video clips and add animation and other visuals to make your presentation truly unique.

In addition to creating professional presentations for the workplace, PowerPoint is also used for more creative projects. Musicians, filmmakers, and other professionals are using this powerful program to create multimedia experiences that help tell stories in a visually captivating way.  

PowerPoint is a valuable tool for anyone looking to communicate their message. It's an effective way to create visually appealing and engaging presentations and is key to success in many industries. No matter the field, learning how to use PowerPoint is an important skill in the modern business world.

Benefits of Learning PowerPoint

PowerPoint is an essential business tool for creating and delivering presentations. But the use of this software extends beyond the work environment. Learning PowerPoint can offer personal and professional benefits that can help you achieve success in your professional and personal life. 

1. Improved Visual Representation of Ideas

PowerPoint allows users to create visuals that effectively convey their ideas or thoughts. These visuals can be used to enhance presentations, speeches, and reports. You can use PowerPoint to create a variety of visuals, such as tables, graphics, and visuals to help communicate your message effectively.

2. Streamlined Professional Communication

PowerPoint enables users to communicate more effectively with their work colleagues or supervisors. You can use PowerPoint to create a presentation quickly and efficiently. You can add graphics, images, and videos to your presentation to help illustrate your points. In addition, PowerPoint can also be used to create professional-looking documents.

3. Enhanced Job Performance

Knowing how to use PowerPoint can help make you an asset to your company. You can use this powerful tool to create attractive and engaging presentations to share with your organization's clients and other key stakeholders. With the help of PowerPoint, you can present your ideas cohesively and get your point across more effectively. This can help you stand out from your colleagues and get ahead in your profession.

4. Easier Data Analysis PowerPoint also offers the ability to analyze data quickly. You can use the graphing and charting functions to create visuals that can help you to understand the data better. This visualization of the data can make it easier for you to make sense of it and draw meaningful conclusions.

Learning the basics of PowerPoint is a great way to improve your professional and personal life. Whether you need to create an engaging presentation for a client or analyze data to make an important decision, PowerPoint can help you do it quickly and effectively. Learn this impressive software program from scratch through Great Learning's free PowerPoint courses that cover basic to advanced concepts. Want to upskill in your software skills? Great Learning's Best Software Engineering Courses are the right option for you to get familiar with in-demand industry skills and earn a certificate of course completion that aid in securing better job opportunities.

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Frequently Asked Questions

Great Learning offers free PowerPoint courses, which address basic to advanced concepts. Enroll in the course that suits your career goals through the pool of courses and earn free PowerPoint certificates of course completion.  

With the support of online learning platforms, it is now possible to learn concepts on your own. Great Learning Academy is a platform that provides free PowerPoint courses where learners can learn at their own pace.    

These free PowerPoint courses offered by Great Learning Academy contain self-paced videos allowing learners to learn necessary PowerPoint skills at their convenience.  

Yes. You will have lifelong access to these free PowerPoint courses Great Learning Academy offers.  

You can enroll in Great Learning's Full Stack Development Course by IIT Roorkee, which will help you gain advanced software skills in demand in industries. Complete the course to earn a certificate of course completion.

Yes, it is worth learning PowerPoint. It is a highly versatile and valuable tool that can create compelling presentations while allowing you to easily share online and collaborate with others. Learning PowerPoint can also increase your productivity and make it easier to communicate ideas visually.  

PowerPoint is a popular presentation software because it is easy to use and can be quickly adapted to meet the needs of almost any presentation. It also has a wide range of features, including various transitions and animations, which allow for more engaging and visually appealing presentations. Additionally, PowerPoint's ability to embed video and audio clips help to keep audiences engaged. Many people are accustomed to PowerPoint's user interface, making it easier to learn and use.  

You will be awarded free PowerPoint certificates after completion of your enrolled PowerPoint free courses.  

Through these free PowerPoint courses, you will gain essential PowerPoint features and techniques that help make your presentation more engaging.  

These PowerPoint courses are provided by Great Learning Academy for free, allowing any learner to learn PowerPoint and gain crucial skills for free.

Learners, from freshers to working professionals who wish to gain essential PowerPoint skills, can enroll in these free PowerPoint courses and earn certificates of course completion.  

Choose the free PowerPoint courses you are looking for and click on the "Enroll Now" button to start your PowerPoint learning journey.

Great Learning Academy is the farsighted initiative by Great Learning, the leading e-Learning platform, to offer free industry-relevant courses. Free PowerPoint courses contain courses ranging from beginner-level to advanced-level to help learners choose the best fit for them.  

There are several jobs that require you to learn PowerPoint, including:

• Sales Representative
• Graphic Designer
• Project Manager
• Education Coordinator
• Multimedia Designer 
• Content Manager  

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12 Best + Free PowerPoint Courses [2024 April][UPDATED]

20+ experts consisting of teachers and professionals across sectors have conducted in-depth research and prepared a list of Best and Free PowerPoint online courses, certificates, programs, tutorials, and classes. These courses can be either availed for free or for a minimum amount of subscription. Moreover, it compiles a list of courses that are suited for different levels of learners – beginners, intermediate, and experts. You may also be interested in looking at our compilation of Best Excel Courses .

12 Best Microsoft Powerpoint Courses, Certification & Training Online [2024 April] [UPDATED]

Top powerpoint courses (includes free courses) (udemy).

This comprehensive list of courses is organized to help you master MS PowerPoint from scratch to create compelling presentations. It consists of various learning sessions, including the most popular and best-selling courses like PowerPoint 2016: Master PowerPoint Presentation, Eye-catching Presentations with PowerPoint 2013, and How to Create Animated Videos. The classes are  organized by the best instructors of Udemy, who have trained thousands of students in PowerPoint . After finishing the best-listed courses, you’ll be able to create excellent presentations that sell to clients. Besides, each course is available with a 30-days money-back guarantee if you don’t find the course content useful. 

Highlights – 

– Learn from the complete PowerPoint Design Masterclass with 20+ PowerPoint 365 presentation slides and improve your workflow and design skills

– Get access to PowerPoint lessons that are easy to apply at work and become the top PowerPoint user in your organization

– Learn how to create a fully animated business presentation, sophisticated and well-organized presentations, and feel more confident in delivering it to the management

– Gain experience in using graphical elements, pictures, and other media content with PowerPoint slides

– Earn a professional certificate on completion of each course from your comfort zone

Duration: Variable

Rating: 4.7 out of 5

You can  Sign up Here

Free Course Trial – Top Presentation Skills Courses (Coursera)

This course aims to equip learners with the use of tools with which simple, clear and elegant slides can be created to improve the presentation skills of the speaker. The course comprises of universal design principles, templates, colors, typefaces, slides’ typography , use of photos and pictograms, composition rules and ways to create clear and meaningful charts and diagrams.

Highlights:

– Course is divided into four parts: Key principles of design, Templates and colour meaning, Typography and photographic illustrations and Diagrams and data visualization.

– Course delivered by Alexei Kapterev, the author of “Death by PowerPoint,” which has over 10 million views to date.

– Peer review is an essential aspect of the course, which allows you to share your dashboard with your peers, who can review and offer feedback on the product.

– It includes Course Videos & Readings, Practice Quizzes, Graded Assignments with Peer Feedback, Graded Quizzes with Feedback and Graded Programming Assignments.

– Provides shareable certificate which can be shared on your resume, documents or LinkedIn profile as well.

Duration: Self Paced

You can Sign up Here

Review : A really intense course that has been well thought out and very comprehensive. You must ensure you are a good project manager and stick to the deadlines otherwise you incur additional charges if you reset the deadline. Lots of variety with quizzes/questionnaires and presentations. Plus you learn from your peers. Overall I’d highly recommend. – Vanessa Shallcross

PowerPoint – Master PowerPoint Presentation (Udemy)

This is a complete PowerPoint masterclass organized to help you learn and understand MS PowerPoint from scratch. It is summarized into four practical chapters, including Essential Knowledge, Slide Design, Master Slides, and Advanced Tricks . Enrolling in these chapters will allow you to learn about design trends 2021, newly designed shortcuts, 3D presentations, and other essential PowerPoint concepts. The course is prepared by Andrew Pach, who will help you learn how to make custom layouts with placeholders on slide master slides, reduce the time to complete a high-quality presentation, and build templates for brands . After course completion, a badge of completion will be provided to share your skills and knowledge. Have a look at our compilation of Best Human Computer Interaction Courses as well as Microsoft Access Courses . 

– Make the instant switch in your career by learning advanced presentation skills and design with MS PowerPoint

– Learn how to design and create a fully animated and transition-filled business presentation and improve your workflow and design skills

– Learn to use graph, images, and other media content in PowerPoint to minimize the text quantity on presentations

– Cover all the versions of MS PowerPoint, including PowerPoint 2013, 2016, and 2019 to gain all the skills and knowledge you need

Duration: 11-12 hours

Rating: 4.6 out of 5

Review: Very good course. Occasionally takes shortcuts and doesn’t warn viewer, so I have to go back and check what he has done. – Mark Charny

Beginner to Pro in PowerPoint: Complete PowerPoint Training (Udemy)

If you’re a beginner at PowerPoint and want to become a pro, this course from Udemy is an excellent choice. In this course, you’ll l earn how to create professional business presentations that are identical to leading investment banks and consulting firms . You’ll begin with an introduction to the PowerPoint’s basic tools and functions and then move on to cover advanced concepts and features of MS PowerPoint. The course is designed in collaboration with 365 Careers to provide you the best learning experience . Taking up this course will give you additional access to the tutor’s personal contact, lifetime access to the course content, and much more.

– Get introduced to the basics of PowerPoint to begin your journey towards creating meaningful and compelling presentations

– Be a part of the entire thought process of creating well-structured company presentations while gaining first-hand experience on how to design great PowerPoint slides

– Work with the Cinemax case study that is entirely built from scratch to teach you the fundamentals of developing a presentation

– Gain the confidence you need to while delivering presentations to superiors and clients

Duration: 6-7 hours

Rating: 4.4 out of 5

Review: I enjoyed the course thoroughly. At first I was bit apprehensive with the Tutors approach of teaching the subject. But over time I fell in love with the way the course has been designed and presented. Thank you. – Shobinya D

Related: Skills to Add to Your Banker’s Resume

Free Course Trial – Effective Business Presentations with Powerpoint by PWC (Coursera)

Learn the intricacies and the fine art of business presentations through this course. Designed by PricewaterhouseCoopers LLP, this course is your one-stop solution for developing systematic and structured presentations through the optimum use of relevant data and visuals . It is conducted via application-based exercises which enhance your communication skills on public speaking, storytelling, and professional meetings .

– Get access to the other courses of PwC under this specific specialization

– The course includes a case study based on a client’s profile, a business situation, and a set of basic Excel charts.

– Enhance your skills on understanding a business situation, creating effective slides, preparing a presentation, and delivering the same.

– Peer review is an essential aspect of the course which allows you to share your dashboard with your peers, who can review and offer feedback on the product.

– It includes Course Videos & Readings, Practice Quizzes, Graded Assignments with Peer Feedback, Graded Quizzes with Feedback, and Graded Programming Assignments.

– Free 7 day trial run within which cancellation and refund is applicable

Duration: Self-paced

Rating: 4.5 out of 5

Review : The focus of this course is not how to use Powerpoint. It is meant to teach how properly do a business presentation. And it is very professional. – Diego Angulo Q

Free Powerpoint Certification (Digital Defynd)

Every individual wants to earn a certificate after finishing a free PowerPoint course or tutorial available online, but most e-learning platforms don’t provide a certificate of completion for free classes. At Digital Defynd, you can earn a free PowerPoint certificate by completing a course on any e-learning platform, even if you don’t choose the course from our platform . Besides, you can level your certificate by completing more courses. The certificate is available for all individuals, whether you’re a college student, a working professional, or an entrepreneur.

– A unique way to earn a free certificate for free courses and tutorials completed online

– Complete an online course from e-learning platforms and get certified, even if you haven’t chosen a path from our platform

– Certify yourself in the specified technology, field, or subject from the comfort of your home

– Be a part of our Instagram community where you can connect with other learners around the world

Free PowerPoint Classes Online (Skillshare)

Skillshare is an excellent e-learning platform that provides multiple classes on PowerPoint. It offers more than 40 classes and tutorials to help you cover every aspect of PowerPoint. For instance, you’ll get to improve your presentation and design skills, C-level presentation skills, design better charts in PowerPoint , and more. The classes are designed by skilled professionals from various industries who have years of experience generating professional presentations to attract clients for their businesses. The instructors will help you with additional videos, downloadable resources, and rich learning content throughout the classes . Besides, each course completion will provide you with a certificate of completion to showcase your skills. Check out our take on Best Microsoft Word Courses . 

– Gain all the knowledge and skills related to PowerPoint by covering a set of practical courses and tutorials

– Learn how to build better slides, create beautiful video animations, create infographic videos, and much more with PowerPoint

–  Be able to create better visual charts and graphics for data visualization and data presentation with practical tips

– Learn to create and design low-content books like journals, planners, and workbooks from scratch in PowerPoint 

– Become an expert in graphic design, animation, presentation design, and visual communication

Rating:4.4 out of 5

Review:  Through Skillshare I have managed to significantly increase my skills in using software programs such as AutoCAD and Powerpoint. This, in turn, will certainly improve my performance at my workplace. – Yasotharaj Nagarajah

Related: What is the Role of Executive Assistant to the CEO?

Microsoft PowerPoint From Beginner to Advanced (Udemy)

This is another excellent course on Udemy designed to help you become a professional in creating dynamic and compelling presentations with MS PowerPoint. Signing up for this curriculum will take you from zero to MS PowerPoint pro presenter by teaching you the essential functions and techniques . In this curriculum, you’ll gain a comprehensive understanding of the most popular presentation tool, its features, components, and techniques to use for developing industry-standard presentations . The course is designed by Kyle Pew, a Microsoft Certified Trainer who will use his 20+ years of experience to teach you MS PowerPoint. After course completion, a certificate will be given to you to share your skills. Check out our curation of Best Computer Networking Courses .

– A step-by-step guide to help you learn the fundamentals of MS PowerPoint and how to create compelling presentations

– Learn how to build and deliver effective PowerPoint presentations, integrate data from other MS Office applications

– Learn to pick the accurate PowerPoint slide layout for the content and animate PowerPoint content without distracting the audience

– Be able to leverage advanced text editing operations, graphical elements, and other features of MS PowerPoint

– Gain the confidence to complete many PowerPoint tasks with efficiency and grace

Review: Awesome. One of the best Udemy courses that I have taken. The course if very thorough and explains each element of PowerPoint step-by-step. I now consider myself an advanced with PowerPoint. – Anzella Jones

How to Create Animated Videos with PowerPoint (Udemy)

Individuals willing to learn how PowerPoint is helpful in creating animated videos can take help from this curriculum. In this prospectus, the instructor will provide you with an easy-to-follow and step-by-step guide to make animated videos with PowerPoint for business, marketing, online courses, YouTube , and more. The course is developed by Pavel N., a full-time online instructor, and business leader. He will provide additional assistance during the video lessons to help you learn how to create marketing videos for businesses and online courses with MS PowerPoint. After finishing the curriculum, you’ll be able to develop marketing strategies, content planning, and other material with PowerPoint .

– A perfect curriculum designed to help you master the concepts of creating animated and marketing videos in MS PowerPoint

– Understand the essential principles of design while learning the best resources to find visual components

– Included with high-quality videos of creating animations with PowerPoint, hands-on exercises, graded practice exams, and hard-case examples

– Work with three different projects included with the course to help you apply your knowledge and techniques of PowerPoint

Duration: 4-5 hours

Review: Training by Pavel is Excellent. The step-by-step guidance is very good and highly informative. – Venkitswaran Raman

PowerPoint Masterclass – Presentation Design & Animation (Udemy)

This is another course from Andrew Pach designed to prepare you for all the tools, knowledge, and skills you need to reach your presentation goals. In this learning course, you’ll gain an understanding of the basics and core concepts of MS PowerPoint to design top-notch business presentations . The instructor will help you learn how to use the slides in PowerPoint, get comfortable with animation, and create videos ready to publish and become a professional designer. During the learning sessions, you’ll be equipped with video lessons, practice quizzes, graded assignments, and hands-on projects provided to test your knowledge and skills . Don’t forget to check our list of Best Computer Vision Courses .

– Master the concepts of MS PowerPoint and learn to create impactful, compelling, and dynamic presentations for your business

– Learn to design great presentation templates, slides, and animation videos for clients and products with confidence

– Learn to develop explainer videos and online lectures with PowerPoint while understanding how to record a presentation with a microphone

– Be better and professional at designing, presenting, and animating to help you advance as an active entrepreneur, creator, and content publisher

– Earn a badge of completion from the comfort of your home without any deadlines

Duration: 8-9 hours

Review: Great lessons that are based on a principled approach to slide design and creation! – Jaylen James

Related: Reasons to Learn Excel VBA

Free Online Microsoft PowerPoint Course (Alison)

Microsoft PowerPoint 2010 might be an older version, but many individuals still use it to create powerful computer-based presentations. This Alison course focuses  on teaching you the crucial components of PowerPoint 2010 and how it can be used to develop logic-based and compelling presentations for any business . The instructor will illustrate the multiple features that extend the PowerPoint workflow capabilities and functionalities in this free tutorial. You’ll begin with an introduction to the PowerPoint 2010 version and move on to cover advanced tips and tricks of using it. After course completion, you’ll be able to develop practical and dynamic presentations for your business.

– A free tutorial designed by Alison expert tutors to help you learn the fundamental functioning of MS PowerPoint

– Learn how to create, manage, and collaborate on presentations with other people and how to enrich your presentations with video, pictures, and animations

– Learn to embed, edit, and play a video or animations in your presentations or trim an audio or video clip 

– Receive a digital badge of completion after finishing the tutorial with  given examples, practice exercises, and quizzes

Duration: 5-6 hours

Rating:4.3 out of 5

Free PowerPoint Classes Online (LinkedIn Learning)  

So all those who are striving hard to create a compelling presentation can enhance their skill sets by enrolling with the courses offered on LinkedIn Learning – Lynda. There are more than 50 courses to choose from. So be it a beginner or an advanced level, you will find a course perfectly meeting your requirements. Don’t forget to check the Best Microsoft Office Training Programs curated by us. 

– The courses cater to beginners, intermediate as well as the advanced level of learners

– They are all delivered by online videos by eminent instructors

– You have to qualify through the project files and chapter quizzes to move on to the next chapter. Thus, providing an assessment on the go.

– Learn the intricacies of preparing slides like inserting objects, adding shapes and chart

– Create templates like experts and learn skills to modify existing templates

– 30 Day Free Trial for all courses

So these were the Best Microsoft PowerPoint Tutorial, Class, Course, Training & Certification available online for 2023. Hope you found what you were looking for. Wish you a Happy Learning!

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We help you find the best courses, certifications, and tutorials online. Hundreds of experts come together to handpick these recommendations based on decades of collective experience. So far we have served 4 Million+ satisfied learners and counting.

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Online marketing for beginners: 10 paid and free courses to start with

In today’s digital marketplace, personalization is king. Hubspot’s The State of Marketing 2024 report underscores this, revealing that 75% of marketers credit personalized experiences with boosting sales and customer loyalty. This strategic focus is reshaping companies’ online narratives, directly influencing a return on investment (ROI) and growth trajectories.

The digital realm demands a deep understanding of consumer behavior, market trends, and keeping up with technological trends and advancements. For those carving out a career in digital or online marketing, you’re in an era where science meets creativity. 

UNC Kenan-Flagler’s top-ranked online MBA

Dr. Jonah Berger, a Wharton School professor at the University of Pennsylvania and bestselling author of books like Magic Words and The Catalyst , views the right digital marketing course as a critical piece in the puzzle of success.

“If you already have your product, a class can teach you how to get it to the right customers,” he asserts. Berger emphasizes the versatility of digital marketing education, noting that it can guide entrepreneurs in everything from product design to startup selection.

He advises prospective students to first identify their needs and desired outcomes before choosing a course. “The more that courses help you address a particular tactical need you have, the better off you’re going to be,” he explains. He encourages focusing on “modern marketing” trends such as customer centricity, highlighting the shift towards prioritizing the customer’s perspective over the product or service.

For Berger, truly successful digital marketing lies in “the marriage of data science and behavioral science.” He stresses the importance of understanding customer decision-making while leveraging data for deeper insights. This approach is paramount in a landscape dominated by search engines, social media, and omni-channel marketing strategies.

For those interested in working in the online marketing industry, taking a course can be an effective way to build a solid foundation. Fortune compiled a list of both free and paid online marketing courses you can take on your home computer to help you add the skill to your digital toolbox. 

5 free online marketing courses

Enrolling in a free course can give you the necessary skills to get started without breaking the bank. These five free online courses teach digital marketing at an introductory level. Each varies on program length but offers generalized coursework. The list is in alphabetical order.

1. CareerFoundry: Digital Marketing Program

This one is for people who don’t have a lot of time but still want to dip their toes in the digital marketing waters. To figure out if digital marketing is right for you, CareerFoundry can send you a free five-day short course to your email inbox. Each lesson takes around 15 minutes, offering barebones instruction to the world of digital marketing and making a career change. It’s worth noting that the content you receive is the beginning lessons of a much more robust, four to seven-month long, $6,900 immersive, should you want to opt for the paid version. 

2. Google: Fundamentals of Digital Marketing

This 40-hour course, offered by one of the most popular search engine companies, teaches digital marketing at an entry-level . The 24-module class, accredited by the Interactive Advertising Bureau Europe and The Open University, contains hands-on exercises.

Tutorials include topics like making it easy to find a business on the internet and reaching customers through email and video. After passing each tutorial, the course offers one final assessment, and after taking and passing that, you will receive a sharable award to add to your LinkedIn profile.

3. Meta: Blueprint

Facebook’s parent company, Meta, offers 36 free courses in its Blueprint program . The program aims to give learners fast, self-guided digital marketing walkthroughs and training on sites like Facebook, Messenger, Instagram, and WhatsApp. Topics range from bringing your business online and establishing marketing goals to attracting an audience and making creative Instagram Stories. 

4. Simplilearn: Digital Marketing Strategy

This free course by Simplilearn consists of seven main modules, each containing a self-paced string of video lessons. It aims to provide learners with an introduction to the digital marketing landscape. 

In two hours, you will learn about customer segmentation and persona, plus you’ll learn how to conduct market research and create a marketing calendar. After each chapter, there is a knowledge check, and after completing the class, you will receive a certificate of completion. According to the site, more than 25,000 people have enrolled in this course.

5. Udemy: Marketing on Instagram 

This introductory course from Three Sixty Academy , offered on the Udemy platform, teaches learners the fundamentals of Instagram marketing and how to increase your follower base and maximize ROI. The course consists of nine tutorials over the course of 40 minutes. According to the site, more than 30,000 students have enrolled in this course. 

5 paid online marketing courses

Taking paid courses can be an effective way to learn marketing concepts and practical applications. By paying for a course, you can access comprehensive content and detailed explanations in a structured learning environment. This can help you gain a deeper understanding of the subject matter and improve your skills. Courses are listed in alphabetical order.

1. Coursera: Introduction to Digital Marketing

Coursera has a beginner-level course that lasts for around nine hours and is taught by Steve Fritzenkotter, a continuing education instructor from the University of California, Irvine. The course covers everything from search engine marketing and two-way communication with customers to storytelling and reputation management. 

According to the site, it’s free to start, but after a seven-day trial period, you’ll be required to pay $49 monthly. The subscription gives you access to all of the lectures, assignments, knowledge checks, discussion forums, and even a certification of completion. Lastly, the course has more than 10,500 enrollees. 

2. eCornell: Assessing Opportunities in Paid Digital Media

eCornell’s online paid media course covers the basics of search engine marketing, email marketing, and video marketing through a paid lens. The course tackles topics like social media and mobile ads and will guide you through the process of drafting a paid media marketing plan. 

This two-week, fully online, instructor-led course is targeted towards marketing managers who want to understand the role digital marketing plays in an organization. The course is priced at $1,199 and is part of eCornell’s Digital Marketing program, which is priced at $3,699 and includes four courses. After completing the entire program, you will have earned a certificate.

3. Harvard Business School: Digital Marketing Strategy

Harvard Business School Online’s digital marketing course is seven weeks long, self-paced, and contains six modules. The key concepts taught are the evolution of marketing, different approaches to budget allocation, and customer engagement techniques like storytelling and personalization. 

The featured exercises include building a practice budget, calculating a customer’s lifetime value, and advising a real-life company on its marketing plan. The course costs $1,750, and the application is free, but you must be at least 18 years old to apply. 

4. LinkedIn Learning: Advance as a Digital Marketing Specialist

LinkedIn Learning’s digital marketing career path is a comprehensive program with nine courses. Each one is more than ten hours long and is designed to teach learners how to create effective customer touchpoints, develop content strategies, and gain expertise in SEO and analytics. Upon completing the program, students receive a certificate that can be added to their LinkedIn profile.

The lectures are delivered by industry experts Brad Batesole, who teaches part-time at California State University Northridge, and Marta Dapena-Baron, a former marketing lecturer at the University of Michigan and Cornell University.

To access this course path, users must subscribe to the service. The subscription costs $379.88 per seat per year, with a two-seat minimum requirement for teams.

5. Udemy: The Complete Digital Marketing Course—12 Courses in 1 

This $199.99 course offered by Udemy teaches students how to master digital marketing strategy and the fundamentals of social media, SEO, YouTube, email, X (formerly Twitter), Quora, and Facebook marketing. Taught in 17 languages over 22.5 hours of videos and articles, it also teaches you copywriting, making a website, and performing market research. 

According to the site, the course comes with a 30-day money-back guarantee, and it caters to three target audiences: individuals who wish to enhance their skills for job opportunities, website owners looking to boost their traffic and sales, and pre-launch business owners who are unsure where to begin.

Things to consider before enrolling in an online marketing course

If there’s one takeaway from this article, it’s that there are a lot of options in terms of the kinds of courses you can take. An overwhelming number of options can lead to analysis paralysis, so it’s important to remember that while some courses might sound great, they might not give you the exact results you’re looking for. 

Before spending your hard-earned cash or wasting your time with any marketing course, consider these factors:

• Hands-on practice : According to a report by the U.S. Department of Education ,  the term “hands-on approach” refers to guided instruction through experience. “It’s one thing to hear somebody say something. It can be quite another to make sure you can apply that thing,” Berger says. “It’s important to learn from others, but you need to make sure you can apply those learnings as well.” 
• Reviews : Berger says that word of mouth is another powerful tool in determining what you should spend your money and time on. “When I am making a tough decision, I turn to others—either looking at reviews online or talking with people offline—to understand what other people think and help make better decisions.” Sites like Udemy and Simplilearn provide ratings on the front pages of courses. 

So, what is the best online marketing course to take?

The best online marketing course is the one that best suits your needs. While you can scroll through thousands of TikTok and YouTube videos to pick up key information, a structured course can give you the backbone you need to improve your digital marketing skills. 

Whether you want to learn for free or for money, there’s an option for everyone. But if you’re still on the fence about taking an online marketing course, hear Berger’s advice: 

“Marketing touches almost everything we do—we all have a customer. Brand managers sell products, B2B companies sell services, leaders sell ideas, doctors convince patients to take medicine, lawyers try to convince their clients to take action, and employees try to convince their bosses.”

He explains that whether we interface with our customers, spouses, or children, we aim to understand them and meet them where they are. “It’s about understanding who you’re interacting with and delivering them value.” If that sounds interesting to you, then digital marketing could be a good career path. 

Fortune outlined the path you need to take to become a digital marketer , and we also compiled a list of 16 entrepreneurial classes you can take online now .

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Sales Meeting

Sales meeting presentation, free google slides theme and powerpoint template.

Be more than prepared for your next sales meeting by editing beforehand this new template. With a palette composed of white, gray and blue, several photos showing everyday situations at your typical office and easy-to-edit layouts, all of you wil be able to interpret data and make the best decisions.

Features of this template

• 100% editable and easy to modify
• 30 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the free resources used

How can I use the template?

Am I free to use the templates?

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20+ Best Sales PowerPoint Templates (Sales PPT Pitches)

Learning to craft successful and better-looking sales presentations is one of the key skills you should master as a marketer or sales rep.

In this digital era, being able to deliver great presentations is not enough. You also need to be able to design attractive and beautiful slides that engage with your audience while adding more context to your speech.

The good news is that you don’t have to be a designer or take courses to design such effective PowerPoint presentations. All you need is the right PowerPoint template.

In this post, we bring you a collection of PowerPoint sales presentation templates to help you find the right designs for your sales plan, proposal, and pitch slide decks. Be sure to save these templates for future events and meetings.

How Does Unlimited PowerPoint Templates Sound?

Download thousands of PowerPoint templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

Pitch Deck Templates

Startup pitch deck.

Pitch PowerPoint

BeMind Minimal Template

Explore PowerPoint Templates

Business Sales PowerPoint Presentation Template

Sales presentations don’t always have to be all stats and data, they can be beautiful too. This PowerPoint template allows you to design more effective slideshows with modern layouts with creative animations. There are more than 50 unique slide designs included in this template. You can easily edit and customize them to your preference.

Sales Strategy Powerpoint Template

If you want to make your sales strategy presentations more effective, you should consider creating a slideshow with more visual elements. This PowerPoint template will help you get that job done. It includes 30 unique slides you can use to present your sales plan and strategy in a step-by-step approach.

Sales Pitch PowerPoint Template

A great pitch deck goes a long way to make sure your sales pitch stays on point. It will also help convince your audience of your skills and knowledge on the topic. Be sure to use this PowerPoint template to design such a killer slide deck for your sales pitch presentations. It includes 20 master slide layouts with fully customizable layouts.

Marketing & Sales Strategy PowerPoint Template

There are many different types of charts, graphs, and infographics you need to use in your sales presentations to visualize data and key points. This PowerPoint template includes 30 unique slides you can use to add some of the most popular charts and graphs to your presentations. There are slides for sales cycles, planning, strategy model, B2C and B2B strategy plans, and much more.

B2B Marketing and Sales PowerPoint Template

Whether you’re working on a smart strategy for your B2B marketing approach or creating a master plan to beat your competitors, this B2B marketing PowerPoint template will help you create the best presentation to showcase your plan. It includes a total of 60 slide layouts that can be used to create both marketing and sales presentations.

Sales Meeting – Free PowerPoint Template

This is a free PowerPoint template that comes with a set of slides you can create professional slide decks for sales meetings. It features 30 unique slides with modern designs and fully customizable layouts.

Free Sales Planning Process PowerPoint Template

With this free PowerPoint template, you can create visual presentations for your sales process presentations. There are 35 different slides included in this template that you can edit and customize to change colors, fonts, and images.

Sales – Marketing PowerPoint Presentation

This professional PowerPoint sales presentation template uses a beautiful color scheme to create a consistent look across all its slides. The template lets you choose from 40 different slide designs to create slideshows for all kinds of sales and marketing presentations. The template includes master slides as well.

Sales Funnel PowerPoint Template

Sales funnels are an important part of creating an effective sales strategy. With this PowerPoint template, you can create a presentation to showcase your plan for sales funnels with lots of visual elements. There are 20 unique master slide layouts included in this template that feature important charts, graphs, and infographics for sales funnel presentations.

Sales Proposal PowerPoint Template

With this PowerPoint presentation, you can create professional slideshows for presenting your sales proposals. The template comes with some of the most important slides for sales slide decks, including slides for showcasing your marketing plan and business strategy. Each slide comes in 5 pre-made color schemes as well.

Anasalez – Sales Analysis PowerPoint Presentation

You can make a complete visual analysis of your sales process or plans using this useful PowerPoint template. It comes with more than 50 unique slides that are designed specifically for sales presentations. Each slide is available in both light and dark color themes as well as 10 pre-made color schemes.

Sales and Digital Funnel PowerPoint Templates

This professional PowerPoint template allows you to create more effective slides for showcasing your sales funnels. There are 20 different styles of sales funnel designs included in this template. Each slide can be customized to your preference to change colors, fonts, and images.

Free Creative Sales Strategy Presentation Template

Another free PowerPoint template for creating sales strategy presentations. This template has over 30 unique slides with very creative designs. It features colorful shapes, illustrations, and graphs as well.

Free Sales Process PowerPoint Infographic Slides

Grab this free PowerPoint template to design effective presentations for outlining your sales process. It includes 32 unique slides with many different styles of sales infographic designs.

Dashi – Sales Report PowerPoint Presentation

Dashi is a PowerPoint template made just for professional marketers. You can use it to design visual and beautiful slideshows for presenting your sales dashboards and reports. The template has 10 slides featuring more than 30 character positions, over 2000 vector icons, and 30 business concepts. Each slide is available in light and dark color themes as well as 30 pre-made color schemes.

Sales Pitch Presentation PowerPoint Template

This is a multipurpose PowerPoint template for making all kinds of pitch proposals. Whether it’s a sales pitch, marketing pitch, or even startup pitch decks, this template can handle them all. There are more than 120 unique slides in this template with 6 different color schemes to choose from, making it a total of over 800 slides.

Sales Playbook PowerPoint Template

Creating an attractive slideshow for your sales and marketing campaigns will get much easier when you have this PowerPoint template at your side. It features over 35 unique slide layouts with professional designs. Everything in each slide design, including the colors, fonts, shapes, and images are fully customizable as well.

Sales Process PowerPoint Presentation Template

Use this PowerPoint template to create slides with visual diagrams and graphs for presenting your sales process in a professional way. There are 40 unique slides in this template with useful sales process designs. Each slide is available in 10 different pre-made color schemes, which makes it a total of 400 slides to choose from.

Kanigara – Marketing & Sales PowerPoint Template

Kanigara is another multipurpose PowerPoint template that comes with modern and stylish slides for making all kinds of sales presentations. The template features over 40 slides with beautiful layouts. There are lots of creative graphs, charts, and graphics included in this presentation.

Felicia – Free Sales Presentation PowerPoint Template

This PowerPoint template comes with lots of colorful and creative slide designs for making sales presentations that will surely leave your mark. It includes more than 20 unique slides. And it comes in both PowerPoint and Google Slides versions.

Ardall – Free Sales Presentation Template

Ardall is another free PowerPoint template that’s also available in Google Slides format. This template features a set of modern and professional slides for making sales and marketing presentations. There are 20 slide layouts included in the template.

B2B and B2C Digital Marketing & Sales Presentation

This PowerPoint template works perfectly for creating presentations for both B2B and B2C marketing slideshows. The template includes over 35 unique slides and you can choose from 5 pre-made color schemes as well. The slides are easily customizable to your preference.

Real Estate Marketing & Sales PowerPoint Template

If you’re working on a marketing presentation for a real estate agency, this PowerPoint template will come in handy. It includes 50 unique slides that are designed with property and real estate marketing presentations in mind. They are available in 7 different color schemes.

3D Stairs Diagram for Sales Process Presentation

The stairs diagram is commonly used in marketing and sales presentations to showcase various stats and reports. This PowerPoint template will help you add such diagrams to your presentations with ease. It includes 6 unique slides with 3D-like stair diagram designs.

Ozone – Sales & Marketing Portrait PowerPoint Template

Ozone is a creative PowerPoint template that comes in portrait-style slide designs. There are 50 unique slides included in the template with over 60 master slide layouts to choose from. It features transition animations and infographics as well.

For more great presentation templates, check out our best professional PowerPoint templates collection.

10 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

Published: August 17, 2022

While many salespeople focus on making their sales decks flashy, fun, and exciting, they do little to ensure that their presentations address the prospect's top concerns and offer an irresistible solution.

As a result, many presentations are met with wishy-washy responses that drag along the sales process and waste valuable time.

What does a great sales deck look like? We'll take a look at some of the best, and provide tips for creating your own stellar sales deck and presentation.

What is a sales deck?

A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.

The primary purpose of a sales deck and presentation is to introduce a solution (ie, your pitch ) that ultimately leads the prospect to purchase from your company.

If you've done everything right during the discovery process — digging deep into your prospect's challenges and understanding exactly what they need — only to get a noncommittal response, then your presentation needs some major adjusting.

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Sales Deck vs Pitch Deck

A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition.

A pitch deck , on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience. Think of the pitch deck more like a synthesized version of your business plan.

Ready to see some sales deck examples? Here are a few of the best, in no particular order.

Sales Deck Examples

• UpstartWorks
• Attention Media
• Leadgeeks.io

1. Leadnomics Sales Deck by Katya Kovalenko

Leadnomics has done something few companies successfully do in presentations: Showcase their brand identity.

The internet marketing agency hired a designer to create a sales deck that reflected their sleek, techie brand.

So while prospects learn about Leadnomics and what it offers, they can also get a peek into what it represents as a brand.

2. UpstartWorks Sales Deck by BrightCarbon

This slide deck for UpstartWorks starts with an image of the road to success, followed by a value proposition and a list of benefits buyers can enjoy from working with the company. They provide an overview of what they deliver to customers, who their clients are, and the results their customer base has seen.

The sales deck touches on all the key points a sales presentation should cover. And when it includes graphics and logos, they are clearly organized and not cluttered.

3. QS Sales Deck by BrightCarbon

QS , a platform that ranks colleges and universities, effectively uses icons and visuals throughout its sales deck to communicate its messages. At just a few slides, this is one of the shortest sales decks featured on this list.

If you’re going to make your sales deck short, make sure the information you include gets straight to the point, and be sure to front-load the most important information.

In terms of content, QS showcases its features, value proposition, and client impact.

4. Attention Media Sales Deck by Slides

Attention Media , a B2B creative agency, hired a presentation design agency to create a sales deck that features statistics and reasons businesses should work with them.

Key figures and messages are either in a bold, large, or bright font to make them stand out from the rest of the text.

While their slide deck is on the shorter side (the typical presentation is around 10 to 15 slides ), they include intriguing visuals and statistics that grab attention and keep viewers interested.

5. Freshworks Sales Deck by BrightCarbon

Freshworks is a B2B software platform that promises an all-in-one package for businesses. Its sales deck emphasizes simple text and organization. The problem and solution are introduced using graphics, which makes the text easier for readers to prioritize.

They include a dedicated slide to their mobile app, one of the product’s key differentiators and most salient benefits. The following slides provide a step-by-step walkthrough of how customers are onboarded and what they can expect on a regular basis.

Since the slides aren’t text-heavy, the salesperson can easily elaborate and answer any questions the prospect might have.

6. Soraa Sales Deck by BrightCarbon

Soraa , a lighting company, starts its sales deck with a visually appealing table of contents that contains three items: “Quality of light,” “Simply perfect light,” and “Why Soraa?”

The brand then dives into what its prospects care about most: How the light will look in their spaces and how they can apply Soraa’s offerings to their specific use case. It sprinkles in the benefits of using Soraaa as a lighting supplier. And it does this all while maintaining its strong branding.

7. Planetly Sales Deck by OCHI Design

The first thing Planetly does in its sales presentation is present an eye-catching statistic about customers wanting more eco-friendly brands. Then, they present the reasons behind that data.

The deck doesn't overwhelm prospects with too much text, opting for more graphics and visuals instead. It introduces a hard-hitting stat about the problem their prospect is facing, engages them by asking a question, and provides a solution to the issue.

The slide deck continues to outline specific product details and what sets the solution apart from others, ultimately leading to a slide that represents the expected outcome for the prospect.

8. MEOM Sales Deck by Katya Kovalenko

What you’ll first notice when scrolling through MEOM's sales deck is that it’s straightforward and easy to scan.

The brand kept it simple with their deck, making it easier for consumers to take in the information. Too often, companies overload their decks with information, and by the end of the presentation, consumers can’t remember anything.

On every slide, MEOM has one main message with supporting information in smaller font. In addition, the brand incorporates a detailed look at one of its staff members — a powerful tool when trying to attract consumers.

9. Leadgeeks.io Sales Deck by Paweł Mikołajek

Sometimes, the best way to explain a concept is through a series of process maps and timelines. In this sales deck, Leadgeeks.io takes this approach to explain its product process and onboarding process.

This method helps consumers visualize how this software will help them reach their goals and how they can adopt it at their business.

10. Accern Sales Deck by Katya Kovalenko

Similar to Leadnomics, software company Accern puts its branding at the forefront of the sales deck.

In addition to the use of design to make the sales deck stand out, Accern also highlights customer case studies in its deck, another form of social proof that shows the success other customers have found with this tool.

Each of these presentations provides a general overview of the products, problems, and solutions, and they can easily be tailored and customized to each prospective company. A custom presentation not only piques the prospect's interest but also increases the likelihood that they'll buy from you.

Curious as to how you can word your presentation during your meeting with prospects? Below, we go over the best examples we’ve seen so far.

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Example Sales Presentation

While there are plenty of videos online on how to deliver a sales presentation, there aren’t quite as many live sales presentations to watch.

That’s because sales presentations are delivered in the privacy of a meeting between the sales rep and the prospect, and are often not recorded with the intention of sharing online.

As a sales rep, though, you have an excellent resource for inspiration: explainer videos. Companies publish explainer videos to pitch their products to qualified leads. (Sound familiar?) Use the below examples to hone your own pitch to buyers, and pay close attention to the structure of each video.

This explainer video for Leadjet starts with an urgent problem: Finding leads on LinkedIn and moving them to a CRM loses valuable time and minimizes lead opportunities. Leadjet then presents its product as the solution.

The video jumps into the benefits users can enjoy, such as synchronizing conversations over both your CRM and LinkedIn, keeping the lead status updated, and adding custom details. In this video, Leadjet follows the ideal sales presentation structure: problem, solution, and benefits.

2. Node Influencer App

The Node influencer app allows small business owners to connect with influencers on social media. It starts its video with a simple question: “Looking to promote your brand with social influencers?” The presentation effectively identifies and addresses the target market before pitching the product to viewers.

This presentation is more tutorial-based, making it ideal inspiration if you’re creating a sales deck for someone who’s closer to making a decision. People most often want to see actionable demos when they’re ready to choose a provider.

This explainer video from Upsend, a former customer service software, begins with a problem: Most customers want instant responses to their queries, but customer service systems can be expensive for new companies. Enter Upsend.

The presenter addresses the target market — startups and small businesses — while assuaging their concerns about budget. In addition, it covers the most important features of the platform and the end result for the user. If Upsend were still available, this would be a product a new business would immediately want to add to their tech stack.

4. Algoplanner

Within a few seconds of the start of this presentation, Algoplanner drives home the critical urgency of adopting a supply chain software. It uses a scary number to pull your attention, citing a possible “loss of millions of dollars” if you fail to adopt the right tool.

It then introduces its product with a breakdown of what the software can do for users. Plus, it provides powerful stats to back up its claims, including that users can reduce automation development costs by 80%. The call to action at the end is powerful and simple, telling viewers to schedule a demo.

Sales Deck Presentation Tips

Ready for your presentation? Sticking to these five simple sales presentation guidelines, recommended by Marc Wayshak , will help you blow your competition away while dramatically increasing your chances of closing the sale.

1. Lead with solutions.

Have you ever met with a prospect who was excited about your product or service – and used your presentation to keep on selling? This is called over-selling, and it's the leading cause of death for sales presentations.

When you start your presentation, first lead with solutions. Don't talk about the benefits of your product's features or tell the prospect how great your company is.

Simply dive into how you're going to solve the deepest frustration your prospect is facing right now.

2. Incorporate case studies.

Once you've addressed the specific solutions you can provide to the prospect, it's time to add some color to your presentation.

Turn your sales presentation into an engaging story by sharing case studies of similar prospects and the results they've achieved with your help.

This step is important for building trust and credibility with the prospect. At the same time, case studies bring your solutions to life in the real world, making your presentation more engaging.

3. Ask for feedback throughout.

Most presentations are a one-way monologue by the salesperson. This approach is boring – and it's certainly no way to connect with a prospect.

Instead, ask short questions throughout your presentation like "Does that make sense?" or "Can you see how this would work for you?" Asking for feedback periodically ensures your prospect stays on the same page.

4. Welcome interruptions.

If you want to close more sales, you have to care about what your prospect is thinking throughout your presentation.

Any interruption is the perfect opportunity to find out. Whenever a prospect interrupts you – either with a verbal remark or subtle shift in their facial expression or posture – stop immediately.

Acknowledge the interruption, and welcome the opportunity to explore it with the prospect. Never ignore signals just to stay on a roll and conclude your point. Invite prospects to ask their questions or share their concerns.

The opportunity to respond to those concerns is always more valuable than whatever you were about to say.

5. Wrap it up quickly.

Your presentation should be ASAP: as short as possible.

It's natural for salespeople to get excited about what they have to share, but this causes most of them to ramble on for far too long.

Prospects only care about themselves and their challenges. Present the information they'll be interested in and nothing more.

Practice your next sales presentation with a colleague or friend and ask for their honest feedback on its length.

Sales Deck Template

Ready to start creating your own sales deck? Get started with these free templates .

It includes ten Powerpoint templates, each with a different focus.

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How to find a sales deck template.

Haven’t found what you’re looking for? Here are additional resources to find a sales deck.

This presentation platform allows you to pick from hundreds of templates and fully customize the template you choose. The best part? It’s free and offers premium packages for teams who want analytics, multiple users, and live video collaboration.

On this graphic design platform, you can search through countless presentation templates and customize them. Canva also offers extensive collaboration features, such as file sharing and commenting.

Get Inspired With These Sales Presentations

When delivering a sales presentation to a prospect, you can do so with the knowledge that thousands and millions of others have been in the same position as you. Luckily, we can see their work online to guide our sales deck creation process. Use these decks to structure your own, and you’ll be well on the road to closing more deals and exceeding your quota.

Editor’s Note: This post was originally published in April 2019 and has been updated for comprehensiveness.

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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We are proud to present our 0914 sales meeting powerpoint presentation. This image slide displays sales meeting. This image has been designed with various graphics to depict communications, collaborations and globalization. Sales meetings are a fact of life and business and they are important for a variety of reasons. They allow larger companies to address the entire sales team as a group. They offer opportunities to provide additional training product, skills, and technical. They help keep your team up-to-date. And, they present a tremendous opportunity for your team to connect and develop stronger relationships with each other. This image slide may be used in your presentations of sales meeting in any business. This image slide will enhance the quality of your presentations and will impart a professional appearance to it.

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by Delmer Black

March 27, 2021

by Thomas Hill

March 26, 2021

Next-gen B2B sales: How three game changers grabbed the opportunity

Driven by digitalized operating models, B2B sales have seen sweeping changes over the recent period amid rising customer demand for more seamless and transparent services. 1 “ The multiplier effect: How B2B winners grow ,” McKinsey, April 13, 2023. However, many industrial companies are failing to keep pace with their more commercially focused peers and, as a result, are becoming less competitive in terms of performance and customer services.

The most successful B2B players employ five key tactics to sharpen their sales capabilities: omnichannel sales teams; advanced sales technology and automation; data analytics and hyperpersonalization; tailored strategies on third-party marketplaces; and e-commerce excellence across the full marketing and sales funnel. 2 “ The multiplier effect: How B2B winners grow ,” McKinsey, April 13, 2023.

Companies using all of these tactics are twice as likely to see more than 10 percent market share growth than companies focusing on just one. 3 “ The multiplier effect: How B2B winners grow ,” McKinsey, April 13, 2023. However, implementation is not as simple, requiring a strategic vision, a full commitment, and the right capabilities to drive change throughout the organization. Various leading European industrial companies—part of McKinsey’s Industrial Gamechangers on Go-to-Market disruption in Europe—have achieved success by implementing the first three of these five sales tactics.

Omnichannel sales teams

The clearest rationale for accelerating the transition to omnichannel go-to-market is that industry players demand it. In 2017, only about 20 percent of industrial companies said they preferred digital interactions and purchases. 4 Global B2B Pulse Survey, McKinsey, April 30, 2023. Currently, that proportion is around 67 percent. In 2016, B2B companies had an average of five distinct channels; by 2021, that figure had risen to ten (Exhibit 1).

Excelling in omnichannel means enabling customers to move easily between channels without losing context or needing to repeat information. Companies that achieve these service levels report increased customer satisfaction and loyalty, faster growth rates, lower costs, and easier tracking and analysis of customer data. Across most of these metrics, the contrast with analogue approaches is striking. For example, B2B companies that successfully embed omnichannel show EBIT growth of 13.5 percent, compared to the 1.8 percent achieved by less digitally enabled peers. Next to purely digital channels, inside sales and hybrid sales are the most important channels to deliver an omnichannel experience.

Differentiating inside versus hybrid sales

Best-in-class B2B sellers have achieved up to 20 percent revenue gains by redefining go-to-market through inside and hybrid sales. The inside sales model cannot be defined as customer service, nor is it a call center or a sales support role—rather, it is a customer facing, quota bearing, remote sales function. It relies on qualified account managers and leverages data analytics and digital solutions to optimize sales strategy and outreach through a range of channels (Exhibit 2).

The adoption of inside sales is often an advantageous move, especially in terms of productivity. In fact, inside sales reps can typically cover four times the prospects at 50 percent of the cost of a traditional field rep, allowing the team to serve many customers without sacrificing quality of service. 5 McKinsey analysis. Top performing B2B companies are 50 percent more likely to leverage inside sales.

Up to 80 percent of a company’s accounts—often smaller and medium-sized customers, accounting for about half of revenues—can be covered by inside sales teams. 6 Industry expert interviews; McKinsey analysis. The remaining 20 percent often require in-person interactions, triggering the need for hybrid sales. This pertains to highly attractive leads as well.

Hybrid sales is an innovative model combining inside sales with traditional in-person interactions. Some 85 percent of companies expect hybrid sales will be the most common job role within three years. 7 Global B2B Pulse Survey, McKinsey, December 2022. Hybrid is often optimal for bigger accounts, as it is flexible in utilizing a combination of channels, serving customers where they prefer to buy. It is scalable, thanks to the use of remote and online sales, and it is effective because of the multiplier effect of numerous potential interactions. Of companies that grew more than 10 percent in 2022, 57 percent had adopted a hybrid sales model. 8 Global B2B Pulse, April 2023.

How an industrial automation solution player implemented game-changing inside sales

In 2019, amid soaring digital demand, a global leader in industrial digital and automation solutions saw an opportunity to deliver a cutting-edge approach to sales engagement.

As a starting point, the company took time to clearly define the focus and role of the inside sales team, based on product range, customer needs, and touchpoints. For simple products, where limited customer interaction was required, inside sales was the preferred go-to-market model. For more complex products that still did not require many physical touchpoints, the company paired inside sales teams with technical sales people, and the inside sales group supported fields reps. Where product complexity was high and customers preferred many touch points, the inside sales team adopted an orchestration role, bringing technical functions and field sales together (Exhibit 3).

The company laid the foundations in four key areas. First, it took time to sketch out the model, as well as to set targets and ensure the team was on board. As in any change program, there was some early resistance. The antidote was to hire external talent to help shape the program and highlight the benefits. To foster buy-in, the company also spent time creating visualizations. Once the team was up and running, early signs of success created a snowball effect, fostering enthusiasm among both inside sales teams and field reps.

Second, the company adopted a mantra: inside sales should not—and could not—be cost saving from day one. Instead, a significant part of the budget was allocated to build a tech stack and implement the tools to manage client relationships. One of the company’s leaders said, “As inside sales is all about using tech to obtain better outcomes, this was a vital step.”

The third foundational element was talent. The company realized that inside sales is not easy and is not for everyone—so finding the right people was imperative. As a result, it put in place a career development plan and recognized that many inside sales reps would see the job as a stepping stone in their careers. Demonstrating this understanding provided a great source of motivation for employees.

Finally, finding the right mix of incentives was key. The company chose a system based on compensation and KPI leading and lagging indicators. Individual incentives were a function of whether individuals were more involved with closing deals or supporting others, so a mix of KPIs was employed. The result was a more motivated salesforce and productive cooperation across the organization.

Advanced sales technology and automation

Automation is a key area of advanced sales technology, as it is critical to optimizing non-value adding activities that currently account for about two-thirds of sales teams’ time. More than 30 percent of sales tasks and processes are estimated to be partially automatable, from sales planning through lead management, quotation, order management, and post-sales activities. Indeed, automation leaders not only boost revenues and reduce cost to serve—both by as much as 20 percent—but also foster customer and employee satisfaction. (Exhibit 4). Not surprisingly, nine out of ten industrial companies have embarked on go-to-market automation journeys. Still, only a third say the effort has achieved the anticipated impact. 9 McKinsey analysis.

Leading companies have shown that effective automation focuses on four areas:

• Lead management: Advanced analytics helps teams prioritize leads, while AI-powered chatbots contact prospective customers via text or email and schedule follow-up calls at promising times—for example, at the beginning or end of the working day.
• Contract drafting: AI tools automate responses to request for proposal (RFP) inquiries, based on a predefined content set.
• Invoice generation: Companies use robotic process automation to process and generate invoices, as well as update databases.
• Sales commission planning: Machine learning algorithms provide structural support, for example, to optimize sales commission forecasting, leading up to a 50 percent decline in time spent on compensation planning.

How GEA seized the automation opportunity

GEA is one of the world’s most advanced suppliers of processing machinery for food, beverages, and pharmaceuticals. To provide customers with tailored quotes and services, the company launched a dedicated configure, price, quote (CPQ) system. The aim of the system was to enable automated quote creation that would free up frontline sales teams to operate independently from their back office colleagues. This, in turn, would boost customer interaction and take customer care to the next level.

The work began with a bottom-up review of the company’s configuration protocols, ensuring there was sufficient standardization for the new system to operate effectively. GEA also needed to ensure price consistency—especially important during the recent supply chain volatility. For quotations, the right template with the correct conditions and legal terms needed to be created, a change that eventually allowed the company to cut its quotation times by about 50 percent, as well as boost cross-selling activities.

The company combined the tools with a guided selling approach, in which sales teams focused on the customers’ goals. The teams then leveraged the tools to find the most appropriate product and pricing, leading to a quote that could be enhanced with add-ons, such as service agreements or digital offerings. Once the quote was sent and agreed upon, the data automatically would be transferred from customer relationship management to enterprise resource planning to create the order. In this way, duplication was completely eliminated. The company found that the sales teams welcomed the new approach, as it reduced the time to quote (Exhibit 5).

Data analytics and hyperpersonalization

Data are vital enablers of any go-to-market transformation, informing KPIs and decision making across operations and the customer journey. Key application areas include:

• lead acquisition, including identification and prioritization
• share of wallet development, including upselling and cross-selling, assortment optimization, and microsegmentation
• pricing optimization, including market driven and tailored pricing, deal scoring, and contract optimization
• churn prediction and prevention
• sales effectiveness, so that sales rep time allocations (both in-person and virtual) are optimized, while training time is reduced

How Hilti uses machine data to drive sales

Hilti is a globally leading provider of power tools, services, and software to the construction industry. The company wanted to understand its customers better and forge closer relationships with them. Its Nuron battery platform, which harvests usage data from tools to transform the customer experience and create customer-specific insights, provided the solution.

One in three of Hilti’s frontline staff is in daily contact with the company’s customers, offering advice and support to ensure the best and most efficient use of equipment. The company broke new ground with its intelligent battery charging platform. As tool batteries are recharged, they transfer data to the platform and then to the Hilti cloud, where the data are analyzed to produce actionable insights on usage, pricing, add-ons, consumables, and maintenance. The system will be able to analyze at least 58 million data points every day.

Armed with this type of data, Hilti provides customers with advanced services, offering unique insights so that companies can optimize their tool parks, ensuring that the best tools are available and redundant tools are returned. In the meantime, sales teams use the same information to create deep insights—for example, suggesting that companies rent rather than buy tools, change the composition of tool parks, or upgrade.

To achieve its analytics-based approach, Hilti went on a multiyear journey, moving from unstructured analysis to a fully digitized approach. Still, one of the biggest learnings from its experience was that analytics tools are most effective when backed by human interactions on job sites. The last mile, comprising customer behavior, cannot be second guessed (Exhibit 6).

In the background, the company worked hard to put the right foundations in place. That meant cleaning its data (for example, at the start there were 370 different ways of measuring “run time”) and ensuring that measures were standardized. It developed the ability to understand which use cases were most important to customers, realizing that it was better to focus on a few impactful ones and thus create a convincing offering that was simple to use and effective.

A key element of the rollout was to ensure that employees received sufficient training— which often meant weeks of engagement, rather than just a few hours. The work paid off, with account managers now routinely supported by insights that enrich their interactions with customers. Again, optimization was key, ensuring the information they had at their fingertips was truly useful.

Levers for a successful transformation

The three company examples highlighted here illustrate how embracing omnichannel, sales technology, and data analytics create market leading B2B sales operations. However, the success of any initiative will be contingent on managing change. Our experience in working with leading industrial companies shows that the most successful digital sales and analytics transformations are built on three elements:

• Strategy: As a first step, companies develop strategies starting from deep customer insights. With these, they can better understand their customers’ problems and identify what customers truly value. Advanced analytics can support the process, informing insights around factors such as propensity to buy and churn. These can enrich the company’s understanding of how it wants its go-to-market model to evolve.
• Tailored solutions: Customers appreciate offerings tailored to their needs. 10 “ The multiplier effect: How B2B winners grow ,” McKinsey, April 13, 2023. This starts with offerings and services, extends to pricing structures and schemes, and ways of serving and servicing. For example, dynamic pricing engines that model willingness to pay (by segment, type of deal, and route to market) may better meet the exact customer demand, while serving a customer completely remotely might better suit their interaction needs, and not contacting them too frequently might prevent churn more than frequent outreaches. Analytics on data gained across all channels serves to uncover these needs and become hyperpersonalized.
• Single source of truth: Best-in-class data and analytics capabilities leverage a variety of internal and external data types and sources (transaction data, customer data, product data, and external data) and technical approaches. To ensure a consistent output, companies can establish a central data repository as a “single source of truth.” This can facilitate easy access to multiple users and systems, thereby boosting efficiency and collaboration. A central repository also supports easier backup, as well as data management and maintenance. The chances of data errors are reduced and security is tightened.

Many companies think they need perfect data to get started. However, to make productive progress, a use case based approach is needed. That means selecting the most promising use cases and then scaling data across those cases through speedy testing.

And with talent, leading companies start with small but highly skilled analytics teams, rather than amassing talent too early—this can allow them to create an agile culture of continual improvement and cost efficiency.

As shown by the three companies discussed in this article, most successful B2B players employ various strategies to sharpen their sales capabilities, including omnichannel sales teams; advanced sales technology and automation; and data analytics and hyperpersonalization. A strategic vision, a full commitment, and the right capabilities can help B2B companies deploy these strategies successfully.

Paolo Cencioni is a consultant in McKinsey’s Brussels office, where Jacopo Gibertini is also a consultant; David Sprengel is a partner in the Munich office; and Martina Yanni is an associate partner in the Frankfurt office.

The authors wish to thank Christopher Beisecker, Kate Piwonski, Alexander Schult, Lucas Willcke, and the B2B Pulse team for their contributions to this article.

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The multiplier effect: How B2B winners grow

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I am confident, responsible, bold character and fast learning person. I am a creative one who likes to follow trends, new technologies, that are helpful and have positive influence on people's lives. I believe that to offer more sustainable, tailor-made and human-centred solutions to the everyday challenges makes us happier and successful. 

Architect, Interior designer either Design Manager, I'am a katalyst for Innovation, Creativity and Happiness, with a focus on Customer Centric approach and Design Thinking. With more than 15 years experience in Architecture, Interior Design and Creativity, I have matured a professional expertise in architectural design businesses. Offering design thinking and visual identity, I would like to lead Customer-centric services to understand customer needs and boost new solutions into Design business.

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A home stager is a professional who prepares a house for sale, aiming to attract more buyers and potentially secure a higher selling price. They achieve this through the following techniques:

• Rearranging furniture to optimize space and functionality.
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Their goal is to present the house in the best light. Home stagers in Elektrostal' help buyers envision themselves living there, increasing the chances of a successful sale.

• Home Staging
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Benefits of the home staging in Elektrostal':

• Attractive and inviting: Staging creates a welcoming atmosphere for potential buyers.
• Faster sale: Homes sell more quickly, reducing time on the market.
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EWDTS 2009, Moscow, Russia

Aug 22, 2014

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EWDTS 2009, Moscow, Russia. Analysis of the Control Vector Optimal Structure for a Minimal-Time Circuit Optimization Process. A.M. Zemliak 1,2 , M.A. Torres 1 , T.M. Markina 2 1 Puebla Autonomous University, Mexico 2 National Technical University of Ukraine, Kiev, Ukraine. Outline.

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• optimal design strategy
• right hand part
• next formulas
• optimal design problem formulation
• control theory

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EWDTS 2009, Moscow, Russia Analysis of the Control Vector Optimal Structure for a Minimal-Time Circuit Optimization Process A.M. Zemliak1,2, M.A. Torres1, T.M. Markina2 1Puebla Autonomous University, Mexico 2National Technical University of Ukraine, Kiev, Ukraine

Outline • 1. Introduction • 2. Time-optimal design problem formulation • 3. Acceleration effect • 4. Lyapunov function definition • 5. Optimal strategy prediction • 6. Conclusions

1. Introduction The problem of the computer time reduction of a large system design is one of the essential problems of the total quality design improvement. The traditional design approach for the system design has two determined parts: system analysis and optimization procedure. The new idea was defined by means of the redefinition of the circuit optimization problem as the controllable dynamic process.

2. Time-optimal design problem formulation Any original dependent parameter can be defined as independent or dependent. The control vector is the key of new methodology. a) The model of the system: (1) b) The parametric optimization procedure: (2) where The control functions: ,

Continuous form • The optimization procedure: • (3) • The model of the system: • (4)

The functions are determined for the gradient method as: • (5)

Discrete form • Gradient method • (6) • (7) • Where • (8) • where

3. Acceleration effect 3.1 Two dimensional problem Fig. 1. Topology of a simplest electronic circuit The non-linear element has the following dependency :

Optimization procedure: (9) Model of circuit: (10)

(a) (b)Fig. 2. Trajectories for the traditional strategy (solid line) and for the modified traditional strategy (dash line) for: (a) Xin=(1,1); (b) Xin=(1,-1) Negative value of coordinate X2 is the special condition to obtain an additional acceleration effect.

TABLE 1 Structural basis of design strategies for initial vector = (1, 1) TABLE 2 Structural basis of design strategies for initial vector = (1, -1)

3.2 N - dimensional problemPassive circuits (a) (b) Fig. 3. Optimal strategy potential computer time gain. 1 - Gradient method, 2 - Newton method, 3 - DFP method. (a) without an additional acceleration effect; (b) with an additional acceleration effect.

Active circuits Fig. 4. Circuit topology for three-stage transistor amplifier.

(a) (b) Fig. 5. Optimal strategy potential computer time gain. 1 - Gradient method, 2 - DFP method. (a) without an additional acceleration effect; (b) with an additional acceleration effect.

The acceleration effect serves as the first principal element of the time-optimal design algorithm construction The second problem is the optimal switch point position between different design strategies

4. Lyapunov function definition What is the structure of the optimal control vector U ? The minimal time problem is correlated with the more general problem of stability of each trajectory. There is a well known idea to study of any dynamic process stability by means of the Lyapunov direct method. The design process is defined now as a dynamic controllable system. It is proposed to use a Lyapunov function of the design process for the optimal algorithm structure revelation, in particular for the optimal switching points searching. There is a freedom of the Lyapunov function choice because of a non-unique form of this function.

Let us define the Lyapunov function of the system design process • (1)-(2) by the following expression: • (11) • where is the stationary value of the coordinate • Let us define other variables . • In this case the formula (11) can be rewritten as: • (12) • This function satisfies all of the conditions of the standard Lyapunov function definition. • i) V(Y) >0, • ii) V(0)=0, and • when .

We need to construct other form of the Lyapunov function that doesn’t depend on the unknown stationary point. Let us define two new forms of the Lyapunov function by the next formulas: (13) (14) where F(X,U) is the generalized cost function of the optimization procedure. The last formula can be used when the general cost function is non negative and has zero value at the stationary point a. i) V(X,U)>0 ii) = 0 in the stationary point iii) ? However we can consider, from the practical experience, that the function V(X,U) increases in a sufficient large neighborhood of the stationary point.

5. Optimal strategy prediction We can minimize the time of the transition process by means of the special choice of the right hand part of the principal system of equations • It is necessary to change the functions by means of the control vector U selection to obtain the maximum speed of the Lyapunov function decreasing (the maximum absolute value of the Lyapunov function time derivative ). • we can define now more informative function as a time derivative of Lyapunov function relatively the Lyapunov function: (15)

Examples Fig. 6. Three-node nonlinear passive network.

Fig. 7. Behavior of the functions V(t) and W(t) during the design process for seven different switch points (from 6 to 12).Control vector structure (111); (000). TABLE 3Number of iterations and computer time for strategies with different switch points

Fig. 8. Four-node nonlinear passive network.

Fig. 9. Behavior of the functions V(t) and W(t) during the design process for seven different switch points (from 30 to 36).Control vector structure (1111); (0000).(The function W(t) for 4th graph has a maximum absolute value leading of the 54th integration step) TABLE 4Number of iterations and computer time for strategies with different switch points

Fig. 10. One-stage transistor amplifier.

Fig. 11. Behavior of the functions V(t) and W(t) during the design process for seven different switch points (from 33 to 39).Control vector structure (111); (000).(The function W(t) for 4th graph has a maximum absolute value leading off the 25th integration step) TABLE 5Number of iterations and computer time for strategies with different switch points

Fig. 12. Two-stage transistor amplifier.

Fig. 13. Behavior of the functions V(t) and W(t) during the design process for seven different switch points (from 7 to 13).Control vector structure (11111); (00000); (11111).(The function W(t) for 4th graph has a maximum absolute value leading off the 55th integration step) TABLE 6Number of iterations and computer time for strategies with different switch points

Fig. 14. Three-stage transistor amplifier.

TABLE 7. Data of some strategies with different switch points TABLE 8. Data of some strategies with different switch points Fig. 15. Dependence of time derivative of Lyapunov function for different switch points

Fig. 16. Transistor amplifier

TABLE 9 Data of some strategies with different switch points Fig. 17. Time derivative of Lyapunov function dependency

6. Conclusions • The problem of the minimal-time design algorithm construction can be solved adequately on the basis of the control theory. The design process in this case is formulated as the controllable dynamic system. • The Lyapunov function of the design process and its time derivative include the sufficient information to select more perspective design strategies from infinite set of the different design strategies that exist into the general design methodology. • The Lyapunov function and a special function W(t) were proposed to predict the structure of a time optimal design strategy. • These function can be used as the main instrument to construct the optimal sequence of the control vector switch points.

Thanks for your attention. Questions ?

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