top 5 websites

Most Visited Websites In The World (August 2024)

This is a detailed list of the most visited websites globally. We used data from Semrush to find accurate website traffic estimates. Semrush is a leading digital marketing platform.

All traffic data comes from July 2024 traffic estimates. Please be aware we also removed explicit websites from our rankings.

What Is The #1 Most Visited Website?

As of August 2024, the most visited website in the world is Google. The next most popular websites are YouTube, Facebook, Instagram, and Wikipedia.

It's worth noting that the total number of website visits differs from the number of unique visitors. In a world with 8 billion people, 130.1 billion monthly visits can happen because certain people visit the site multiple times daily.

The only other site that competes with Google in total visits worldwide is YouTube, at 73.4 billion. Notably, both websites are owned and operated by Alphabet Inc., highlighting their dominance in the space.

Top 100 Most Visited Websites Globally

As you can see from this list, many of the most popular websites globally are huge brands like Google, YouTube, Amazon, and Facebook. People spend most of their time online on social media platforms, search engines, and news or media websites.

These brands are not necessarily new. In fact, many have been around for decades. So we decided to see which of these top websites are experiencing an upward trend right now.

5-year search growth:  1,117%

Search growth status: Exploding

Monthly traffic (Global): 833,000,000

Description:  Canva is a graphic design platform with drag-and-drop capabilities to empower non-designers. The platform has pre-made templates for resumes, logos, banners, social media posts, and much more, so users can create designs faster. Canva has experienced explosive growth, serving 125 million customers today.

5-year search growth: 880%

Monthly traffic (Global): 134,900,000

Description: Figma is a collaborative interface design application recently acquired by Adobe for $20 billion. This easy-to-use drag-and-drop design tool bridges the gap between product and design teams.

3. DeepL Translator

5-year search growth: 513%

Monthly traffic (Global): 319,600,000

Description: DeepL is an artificial neural machine translation service. This network service can translate documents, files, images, and text into 31 different languages. The algorithm is advanced because it uses artificial intelligence to replicate human intelligence to generate more accurate translations than Google Translate.

5-year search growth:  103%

Search growth status: Regular

Monthly traffic (Global): 1,900,000,000

Description: Fandom is a fan-hosted wiki and the largest entertainment and gaming website. Over 350 million users can learn more about their favorite shows, movies, games, and comic books in dedicated communities. Fandom hosts over 250k communities and 40 million pages of content.

5. Telegram

5-year search growth:  380%

Monthly traffic (Global): 614,000,000

Description: Telegram is a cloud-based instant messaging app that allows users to send messages and share media with individuals and groups. It boasts over 900 million monthly active users and has grown because of its advanced end-to-end encryption and focus on user privacy.

5-year search growth:  83%

Monthly traffic (Global): 171,400,000

Description: Okta is a cloud-based identity management company that helps organizations secure their network and applications. Over 17,00 customers using Okta can link all company apps, logins, and devices to improve company security.

7. WhatsApp

5-year search growth: 142%

Monthly traffic (Global): 3,900,000,000

Description:  WhatsApp is a free instant messaging app with VoIP support for users. The app is owned by Meta and ranks as one of the most popular messaging and social media apps in the world. WhatsApp currently has over 2 billion monthly active users . 

8. Bilibili

5-year search growth: 863%

Monthly traffic (Global):  1,000,000,000

Description: Bilibili is an online entertainment platform in China. It's most commonly used for live video streaming and online gaming. Currently, the platform serves over 326 million users each month.

5-year search growth:  9,300%

Monthly traffic (Global): 529,500,000

Description: Temu is an online e-commerce and shopping platform that gives United States-based buyers direct access to Chinese products. In 2023, Temu surpassed  $30 billion in revenue and 100 million active users .

5-year search growth:  367%

Monthly traffic (Global): 218,700,000

Description: Shein is a fast fashion e-commerce retailer known for trendy clothing and affordable prices. The Chinese fashion giant keeps growing at a record pace, surpassing $32.2 billion in sales last year. 

That caps off our in-depth list of the 100 most visited websites worldwide.

A prevalent pattern among the most popular websites is their relation to search engines (Google, DuckDuckGo, Bing, etc.), social media (Facebook, Instagram, TikTok), and news or media (CNN, Fox News, etc.).

Keep checking back here each month to find updated traffic data and new trending websites.

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In accordance with international sanctions, the Semrush platform is no longer accessible to businesses registered or based in Russia. We’re sorry for the inconvenience and if you believe there is a mistake, please send us an email to [email protected] so our team can review.

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The Top 10 Most Popular Sites on the Web (2024)

Google and YouTube are in the lead

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This list of the most visited websites, based on total traffic and unique visitor information maintained by Similarweb , probably includes some of your favorites. These sites consistently earn their spots on the list year after year by catering to the diverse needs of their audiences.

The most visited sites aren't necessarily the best for all your needs. See the coolest websites for when you're bored and the most useful sites to visit .

Google is the world's most popular search engine . Billions of people generate billions of searches every day, and it's not just for search: Google also offers a variety of peripheral services.

Youtube.com

You've probably watched a video on YouTube this week, as did billions of other people who use both crowdsourced and commercial content to entertain themselves, learn new skills and ideas, pursue self-improvement goals, and stay current.

More About YouTube

• What Is YouTube? : Learn more about this entertainment hub and how to use it. It hosts videos uploaded by individuals, groups, and businesses.
• How to Make a YouTube Channel : It's easy to make your own YouTube channel so that you can share your video content on the web. Learn how to take advantage of this far-reaching influencer.
• How to Watch Movies on YouTube : YouTube's giant video collection includes legal movies you can stream from any device.
• YouTube TV: What You Need to Know : YouTube TV is an online streaming service that subscribers use to watch live television on their computers, phones, and other electronic devices.

Facebook.com

Facebook is the most popular social media site on the web. Billions of active users around the world access Facebook daily to communicate with family and friends.

More About Facebook

• Facebook 101 : How Facebook began and the features you can expect out of the social media giant.
• How to Use Facebook : If you don't know what a timeline or a status on Facebook is, you can pick up the lingo here and expand what you can do on the social network.
• How to Use Facebook to Find People : Facebook is a powerful tool for finding people online . Learn more about using Facebook to search for old friends, classmates, and family members.

Instagram.com

The social media trend in this list isn't over yet. Instagram , owned by Meta (like Facebook), is a photo and video-sharing social networking site. With well over a billion active monthly users, it's no surprise it made the list.

X (Twitter.com)

Despite changing its name to X, the twitter.com domain is the same. This microblogging platform isn't doing as well as it used to, but it's still near the top.

On the business end, most major companies and organizations have accounts, which figure prominently in their marketing and customer service efforts.

More About X

• The History of X : This rundown of the major events from Twitter's founding to its present state as X will give you a basic idea of where it's been and where it's going.
• Beginner's Guide to Getting Started : If you've just signed up on X, this article will give you some good ideas for getting started.
• How to Get Verified : Want a blue check next to your name? Here's how.

Whatsapp.com

More than a billion users worldwide have made WhatsApp the most popular messaging platform in the world. With end-to-end message encryption, WhatsApp offers a safe, free way to communicate electronically.

Wikipedia.org

Wikipedia is one of the most useful and most visited sites on the web. It's a "living" resource, in the sense that any piece of content can be edited by anyone with expertise in that particular topic. More people use Wikipedia worldwide than any other knowledge-based resource on the web.

Yahoo is a web portal and search engine. It offers mail, news, maps, videos, and many other web services. It doesn't hand out its statistics freely, but one estimate puts the number of visitors per month at about 1 billion.

Reddit is a social news aggregation that consists of an enormous collection of people and the links they share about every corner of pop culture. If you see something you like, you give it a thumbs up. See something you don't like? Give it a thumbs down. Leave comments and post interesting things. 

With over one billion monthly users, Reddit has consistently been in the top ranks.

Amazon is well on its way to being "Earth's most customer-centric company." It offers a vast selection of retail products, including books, movies, electronics, toys, and many other goods, either directly or as a middleman. Through its Prime service , it offers videos and music.

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Top 10 most visited websites in the world in July 2024

Ready to uncover the internet favourites? From Google to WhatsApp, let's explore the most visited websites worldwide

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Top 10 most visited websites.

1. google.com

• Established: 1998
• Country: United States

2. youtube.com

• Established: 2005

3. facebook.com

• Established: 2004

4. instagram.com

• Established: 2010

5. x.com (twitter)

• Established: 2006

6. whatsapp.com

• Established: 2009

7. wikipedia.org

• Established: 2001

8. yahoo.com

• Established: 1994

9. reddit.com

10. yahoo.co.jp.

• Established: 1996
• Country: Japan
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Here are the most popular websites of 2021 - and the winner might surprise you

It's a video platform - but probably not the one you think

Video sharing platform TikTok has been named the world’s most popular website for 2021.

Web giant has Cloudflare published a list of the top 10 websites for 2020 and 2021, based on data aggregated through its Radar service, showing that TikTok.com rose to the number one spot, leapfrogging the likes of Google .com (#2), Facebook.com (#3), Microsoft .com (#4) and Apple .com (#5).

Drilling deeper into the data, Cloudflare discovered that TikTok first hit the number one spot on February 17, 2021, reaching the famed position a few more times during the month. It wasn’t until August 10, 2021, that being #1 was no longer a sporadic thing, but a regular event. On days when TikTok isn’t leading the charge, Google briefly takes over. 

YouTube's moment to shine

In a blog post , Cloudflare explained that its conclusions are drawn from “aggregated data from the 1.1.1.1 Public DNS Resolver” and a “range of data” that Cloudflare has about global internet traffic patterns. 

YouTube has its day in the sun on February 2, the day when Superbowl commercials made it online, but also the day after the Myanmar coup, where a video of a fitness instructor video became a viral sensation and became immortalized through memes. 

Facebook’s mostly been holding on to the #3 spot, except for October 2021, when the whole “we locked ourselves out of the car” fiasco took place. During those days, Facebook only managed to drop to #4, which speaks more about Microsoft and Apple, who have been clinging onto the fourth and fifth positions, respectively. 

Cloudflare’s report also discusses the effects Squid Game had on Netflix’s positioning, the fight among e-commerce giants, and what we can expect from meta-oriented websites in 2022 and beyond.

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Sead is a seasoned freelance journalist based in Sarajevo, Bosnia and Herzegovina. He writes about IT (cloud, IoT, 5G, VPN) and cybersecurity (ransomware, data breaches, laws and regulations). In his career, spanning more than a decade, he’s written for numerous media outlets, including Al Jazeera Balkans. He’s also held several modules on content writing for Represent Communications.

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Reach & Traffic

• Leading websites worldwide 2023, by monthly visits

Between September and November 2023, Google.com held the leading position as the most popular website worldwide with 175 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 113 billion monthly visits in the measured period.

The internet leaders: search, social, and e-commerce

What is next for online content, most popular websites worldwide as of november 2023, by total visits (in billions).

Additional Information

Show sources information Show publisher information Use Ask Statista Research Service

DataReportal

January 2024

September to November 2023

monthly average

According to the source, "some websites featured in this ranking may contain adult content. Please use caution when visiting unknown sites."

Other statistics on the topic Top websites worldwide

Social Media & User-Generated Content

• Most used social networks 2024, by number of users

Online Search

• Global market share of leading desktop search engines 2015-2024
• Share of global mobile website traffic 2015-2023

Demographics & Use

• Common languages used for web content 2024, by share of websites

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Statistics on " Top websites worldwide "

• Leading websites worldwide 2023, by unique visitors
• Leading websites worldwide 2023, by session length
• Most linked to websites worldwide 2024
• Brazil: most visited websites 2023, by total visits
• China: leading websites 2024, by total visits
• India: leading websites 2023, by total visits
• Most visited websites in Japan 2022-2023, by average monthly traffic
• Page traffic of most popular websites in Russia 2023
• UK: leading websites 2023, by total visits
• U.S. most visited websites 2023, by total visits
• Total global visitor traffic to user-generated content websites 2023
• Total global visitor traffic to Facebook.com 2023
• Total global visitor traffic to Instagram.com 2023
• Total global visitor traffic to Reddit.com 2022-2024, by device
• Total global visitor traffic to Twitter.com 2023
• Total global visitor traffic to Wikipedia.org 2023
• Global market share of leading search engines 2015-2024
• Global market share of leading mobile search engines 2015-2024
• Total global visitor traffic to Google.com 2023
• Total global visitor traffic to Bing.com 2023
• Leading video streaming websites worldwide 2023, based on visit share
• Monthly global visitor traffic to YouTube.com 2023, by device
• Number of SVOD subscribers worldwide 2023, by country
• Number of SVOD subscribers worldwide 2027, by region and platform
• Leading e-commerce and shopping websites worldwide 2023, based on visit share
• YoY online traffic growth worldwide 2022-2023, by e-commerce sector
• Leading beauty and cosmetics websites worldwide 2022-2024, by monthly visits
• Leading food and beverage websites worldwide 2022-2024, by monthly visits
• Leading consumer electronics sites worldwide 2024, by monthly visits
• Number of page views per web session 2022, by vertical & device
• Global news site traffic growth 2024
• Online subscriptions to news websites worldwide 2023
• English-language news websites on TikTok worldwide 2023, by follower count
• Social network usage for news access worldwide 2019-2024
• Decline in aggregate social media traffic to news sites worldwide 2022-2023
• Leading news websites in the United Kingdom (UK) 2023, by monthly visits

Other statistics that may interest you Top websites worldwide

• Basic Statistic Leading websites worldwide 2023, by monthly visits
• Basic Statistic Leading websites worldwide 2023, by unique visitors
• Basic Statistic Leading websites worldwide 2023, by session length
• Basic Statistic Share of global mobile website traffic 2015-2023
• Basic Statistic Most linked to websites worldwide 2024
• Basic Statistic Common languages used for web content 2024, by share of websites

Regional leaders

• Basic Statistic Brazil: most visited websites 2023, by total visits
• Premium Statistic China: leading websites 2024, by total visits
• Premium Statistic India: leading websites 2023, by total visits
• Premium Statistic Most visited websites in Japan 2022-2023, by average monthly traffic
• Premium Statistic Page traffic of most popular websites in Russia 2023
• Basic Statistic UK: leading websites 2023, by total visits
• Basic Statistic U.S. most visited websites 2023, by total visits

Social platforms

• Basic Statistic Most used social networks 2024, by number of users
• Basic Statistic Total global visitor traffic to user-generated content websites 2023
• Basic Statistic Total global visitor traffic to Facebook.com 2023
• Basic Statistic Total global visitor traffic to Instagram.com 2023
• Premium Statistic Total global visitor traffic to Reddit.com 2022-2024, by device
• Premium Statistic Total global visitor traffic to Twitter.com 2023
• Basic Statistic Total global visitor traffic to Wikipedia.org 2023
• Basic Statistic Global market share of leading search engines 2015-2024
• Basic Statistic Global market share of leading desktop search engines 2015-2024
• Basic Statistic Global market share of leading mobile search engines 2015-2024
• Basic Statistic Total global visitor traffic to Google.com 2023
• Basic Statistic Total global visitor traffic to Bing.com 2023

Video and streaming

• Basic Statistic Leading video streaming websites worldwide 2023, based on visit share
• Premium Statistic Monthly global visitor traffic to YouTube.com 2023, by device
• Premium Statistic Number of SVOD subscribers worldwide 2023, by country
• Premium Statistic Number of SVOD subscribers worldwide 2027, by region and platform
• Premium Statistic Leading e-commerce and shopping websites worldwide 2023, based on visit share
• Premium Statistic YoY online traffic growth worldwide 2022-2023, by e-commerce sector
• Premium Statistic Leading beauty and cosmetics websites worldwide 2022-2024, by monthly visits
• Premium Statistic Leading food and beverage websites worldwide 2022-2024, by monthly visits
• Premium Statistic Leading consumer electronics sites worldwide 2024, by monthly visits
• Premium Statistic Number of page views per web session 2022, by vertical & device

Spotlight: online news

• Basic Statistic Global news site traffic growth 2024
• Premium Statistic Online subscriptions to news websites worldwide 2023
• Basic Statistic English-language news websites on TikTok worldwide 2023, by follower count
• Premium Statistic Social network usage for news access worldwide 2019-2024
• Basic Statistic Decline in aggregate social media traffic to news sites worldwide 2022-2023
• Premium Statistic Leading news websites in the United Kingdom (UK) 2023, by monthly visits

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Top 10 Most Popular Websites in the World

Since its inception in 1991, the World Wide Web has truly exploded in popularity. There are now currently over 1.7 billion websites in existence. The internet would not be the same without the WWW. There are many different sites for many different topics and services attracting millions of visits every day and every week. But then there are the exceptionally popular sites that are getting billions, yes billions, of visitors every day and every week. The following shows the current Top 10 most popular websites the world wide web has to offer.

The ranking is based on the approximate number of unique visits a website gathers per month and thus displays the most visited websites by unique visits.

The 10 Most Popular Websites in the World 2022

1. Google.com

~ 90.1 billion visits per month Type of Website: Search Engine Online since: 1997 Owned by: Alphabet, Inc.

Google.com is the, by far, most visited website in the world. The search engine attracts around 90.1 billion visits per month on average. Google is the world’s largest and most used search engine, so this shouldn’t be surprising. The search engine has been online since 1997 and has indexed more than 150 trillion (yes, trillion) web pages to date. Google.com is owned and operated by Alphabet, the parent company of Google, which was founded by the inventors of the Google search engine, Larry Page and Sergey Brin .

2. Youtube.com

~ 35.0 billion visits per month Type of Website: Video Hosting Online since: 2005 Owned by: Alphabet, Inc.

Youtube.com is the second most visited website in the world. The world’s by far most popular video hosting site gathers around 35 billion visits per average month. YouTube is hosting more than 5 billion videos to date with around 500 hours worth of videos being uploaded to the website every day on average. YouTube is online since 2005 and has been owned by Google / Alphabet since 2006. Alphabet, therefore, owns both of the two most popular websites in the world right now.

3. Facebook.com

~ 20.3 billion visits per month Type of Website: Social Media Online since: 2004 Owned by: Meta Platforms, Inc.

As the world’s most popular social media platform , Facebook finds itself at no. three in the ranking of the Top 10 most popular websites in the world. Facebook attracts an average of around 20.3 billion visits per month. The website has been online since 2004. It is owned and operated by Meta Platforms (formerly Facebook, Inc.), the corporation behind the platform, founded and led by Mark Zuckerberg .

4. Twitter.com

~ 7.0 billion visits per month Type of Website: Social Media Online since: 2006 Owned by: Elon Musk (privately owned)

Twitter is a microblogging social media platform that has grown extremely popular, particularly in recent years. The platform is not only used by private citizens but is also known to be the go-to social media platform for many world leaders around the world. While predominantly used as an app, the Twitter website now generates around 7 billion visits per month on average and is hence also one of the most popular websites on the internet.

5. Instagram.com

~ 6.7 billion visits per month Type of Website: Social Media Online since: 2010 Owned by: Meta Platforms, Inc.

The Meta Platform’s secondary social media platform is also among the world’s most visited websites. Instagram is an image and video-based social media platform and is currently growing even much faster than Facebook itself. While mostly used as an App, Instagram’s website is also visited around 6.7 billion times each month, thus making Instagram also one of the most visited websites in the world.

6. Baidu.com

~ 5.9 billion visits per month Type of Website: Search Engine Online since: 2000 Owned by: Baidu, Inc.

Baidu.com is the world’s most popular website that is not based in the United States. Baidu can be described as the “Chinese Google”. It generates an average of around 5.9 billion visits per month. The search engine website has been online since 2000. Although the founder of Baidu, Robin Li, had actually already invented the concept of a link-analyzing search engine as early as 1996 and therefore even before Google went online. In fact, Google’s search engine is partly based on Li’s concept. Li gave the internet his own version in 2000 and Baidu has dominated the Chinese search engine market ever since.

7. Wikipedia.org

~ 5.3 billion visits per month Type of Website: Encyclopedia Online since: 2001 Owned by: Wikimedia Foundation

Wikipedia is also among the most popular websites in the world. The free online encyclopedia is able to attract around 5.3 billion visits worldwide per month on average. Wikipedia is currently also the only website in the Top 10 ranking of the most popular websites in the world that is owned by a non-profit organization, the San Francisco-based Wikimedia Foundation to be exact. Wikipedia has been online since 2001 and ever since truly changed the way the world searches and finds information about various topics.

8. Yandex.ru

~ 4.1 billion visits per month Type of Website: Search Engine & News Aggregator Online since: 1997 Owned by: Yandex N.V. 

Yandex is known as the “Russian Google” or, perhaps more accurately, the “Russian Yahoo” since it’s the most popular search engine on the Russian-speaking internet and its main news aggregator. Around 4.1 billion visits go to Yandex each month on average. While not very popular outside of Russian-speaking countries, Yandex still belongs to the most visited websites in the world.

9. Yahoo.com

~ 3.8 billion visits per month Type of Website: Search Engine & News Aggregator Online since: 1995 Owned by: Yahoo Inc.

Yahoo is known as one of the earliest groundbreakers of the Internet. Launched in 1995, it was one of the most popular sites on the first-generation mainstream internet. While not as popular as it once was, Yahoo, today a search engine and news aggregator, still finds itself among the most popular websites in the world with around 3.8 billion visits per month.

10. Whatsapp.com

~ 3.2 billion visits per month Type of Website: Messenger Online since: 1995 Owned by: Meta Platforms, Inc.

The world’s most popular messenger service app also represents one of the most popular websites in the world. The WhatsApp website, also owned by Meta Platforms, attracts approximately 3.2 billion visits every month.

(as of April 2022)

Note: Top 10 most popular websites in the world by the number of monthly visits. Only websites are included in this ranking, no apps or sites outside the world wide web.

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Animation: The Most Popular Websites by Web Traffic (1993-2022)

| 104,345 views

Article/Editing:

The Most Popular Websites Since 1993

Over the last three decades, the internet has grown at a mind-bending pace.

In 1993, there were fewer than 200 websites available on the World Wide Web. Fast forward to 2022, and that figure has grown to 2 billion .

This animated graphic by James Eagle provides a historical look at the evolution of the internet, showing the most popular websites over the years from 1993 to 2022.

The 90s to Early 2000s: Dial-Up Internet

It was possible to go on the proto-internet as early as the 1970s, but the more user-centric and widely accessible version we think of today didn’t really materialize until the early 1990s using dial-up modems.

Dial-up gave users access to the web through a modem that was connected to an active telephone line. There were several different portals in the 1990s for internet use, such as Prodigy and CompuServe, but AOL quickly became the most popular.

AOL held its top spot as the most visited website for nearly a decade. By June 2000, the online portal was getting over 400 million monthly visits . For context, there were about 413 million internet users around the world at that time.

But when broadband internet hit the market and made dial-up obsolete, AOL lost its footing, and a new website took the top spot—Yahoo.

The Mid 2000s: Yahoo vs. Google

Founded in 1994, Yahoo started off as a web directory that was originally called “Jerry and David’s Guide to the World Wide Web.”

When the company started to pick up steam, its name changed to Yahoo, which became a backronym that stands for “Yet Another Hierarchical Officious Oracle.”

Yahoo grew fast and by the early 2000s, it became the most popular website on the internet. It held its top spot for several years—by April 2004, Yahoo was receiving 5.6 billion monthly visits.

But Google was close on its heels. Founded in 1998, Google started out as a simpler and more efficient search engine, and the website quickly gained traction.

Funny enough, Google was actually Yahoo’s default search engine in the early 2000s until Yahoo dropped Google so it could use its own search engine technology in 2004.

For the next few years, Google and Yahoo competed fiercely, and both names took turns at the top of the most popular websites list. Then, in the 2010s, Yahoo’s trajectory started to head south after a series of missed opportunities and unsuccessful moves.

This cemented Google’s place at the top, and the website is still the most popular website as of January 2022.

The Late 2000s, Early 2010s: Social Media Enters the Chat

While Google has held its spot at the top for nearly two decades, it’s worth highlighting the emergence of social media platforms like YouTube and Facebook.

YouTube and Facebook certainly weren’t the first social media platforms to gain traction. MySpace had a successful run back in 2007—at one point, it was the third most popular website on the World Wide Web.

But YouTube and Facebook marked a new era for social media platforms, partly because of their ​​impeccable timing. Both platforms entered the scene around the same time that smartphone innovations were turning the mobile phone industry on its head. The iPhone’s design, and the introduction of the App store in 2008, made it easier than ever to access the internet via your mobile device.

As of January 2022, YouTube and Facebook are still the second and third most visited websites on the internet.

The 2020s: Google is Now Synonymous With the Internet

Google is the leading search engine by far, making up about 90% of all web, mobile, and in-app searches.

What will the most popular websites be in a few years? Will Google continue to hold the top spot? There are no signs of the internet giant slowing down anytime soon, but if history has taught us anything, it’s that things change. And no one should get too comfortable at the top.

This article was published as a part of Visual Capitalist's Creator Program , which features data-driven visuals from some of our favorite Creators around the world.

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41 Websites with Great Design (Examples)

Kristina Tuvikene

Staff Writer

Web design is one of the main factors that determines whether a user will stay on your website. In fact, 94% of first imp

ressions are related to your website’s design.

A good website design should be simple, functional, and consistent with your company’s branding. More specifically, the best-designed websites use a grid-based layout (you should adapt your layout to the type of content you share) to keep content aligned, optimize load time , are mobile-friendly, and use compelling copy.

Since many elements of web design will vary depending on your industry and the type of content you share, we created a collection of the best-designed websites in the world, so you can find inspiration for your website design .

1. Avoriaz 1800 – Visite Virtuelle

Avoriaz 1800 is a ski resort in Morzine, France, that offers breathtaking views.

On the website, users can choose between a winter tour and a summer tour to explore the village’s apartments and ski areas through a 360-degree panoramic virtual tour . What makes this website one of the best-designed websites in the world is the 360-degree views it offers, which allow users to feel like they’re part of the experience.

Consider investing to create something similar if you’re in the travel and hospitality industry . Offering a virtual tour that allows users to experience a destination before booking can cause reservations to increase between 16% and 67% . 

• Website Type : Hospitality 
• Design Characteristics : Animation, 360-degree, Storytelling, Photo and Video
• Technologies Used : CSS3, HTML5, Apache
• Colors Used : Blue

2. Playbook

Playbook is a cloud storage platform for designers. When looking at this website you’ll see that what captures the user’s attention is how clean the design is. Not only does this follow an important aspect of web design, but it also matches the company’s product: a way to manage files and folders in a visually organized way.

For a technology company targeting designers, having a clean design will show users what you’re capable of and why they should trust your product or service. The website also incorporates elements of interactivity, which creates a more personalized and engaging experience for the users.

• Website Type : Startup, Technology
• Design Characteristics : Clean, Photography, Gallery, UI design 
• Technologies Used : Ruby, GraphQL, React
• Colors Used : Red

3. Animus Studios

Animus Studios is a video agency committed to making the work with their clients fun and organized. They do so by creating original video content that is focused on storytelling. 

What makes this website stand out is the colorful animation it offers. Not only is animation a great way to stand out from other websites, but here, it’s also a way to indirectly show the company’s capabilities in terms of video making.

• Website Type : Business, Agency
• Design Characteristics : Animation, Colorful, Video
• Technologies Used : Craft CMS
• Colors Used : Blue, Red, Yellow

4. PUBLIC DOMAIN

PUBLIC DOMAIN is an innovative, interactive, and experimental website founded by Virgil Abloh to show his collections (in particular, Off-White x Nike Collaborations) and to tease upcoming product launches. More than a catalog, his website is designed to look like Virgil’s own desktop.

What makes this website different from any other web design we’ve seen is the unusual content structure — the way the information is presented and organized on a site, and in particular the hierarchy of different pages. PUBLIC DOMAIN doesn’t have different pages and the content is organized in a very interactive way.

• Website Type : Fashion
• Design Characteristics : Big Background Images, Gallery, Horizontal Menu, Content Architecture
• Technologies Used : JavaScript, HTML5
• Colors Used : Black, Silver, White

5. Globalance World

Globalance World is an interactive investment platform that enables users to make investment decisions based on economic, societal, and environmental factors like climate, footprint, megatrends, and returns. This site offers one of the most simple and best designed interactive experiences on the web; it also has a very responsive design, meaning content and design are adapted to work well for all devices. In addition to interactivity, this website uses the right color scheme (in particular, the color yellow) to convey a fun aspect. 

For example, users can choose a real portfolio or market index and visualize various types of data through different views (like globe, city, or map), or they can opt to compare two market indices (like S&P 500 and Nasdaq 100). The goal of these interactive elements is to provide investors with a fun way of making good long-term decisions. 

In a competitive industry like business or finance, having interactive experiences on your website allows you to stand out from the crowd and keep your users engaged.

• Website Type : Business, Finance
• Design Characteristics : Interactive, Responsive, Data Visualization, 3D
• Technologies Used : next.js, CSS3 , Three.js, React, D3, GraphQL
• Colors Used : Black, Grey, Yellow

UXPERT is a digital agency that focuses on designing beautiful user experiences. Given the type of service this agency offers, it’s not a surprise that this website boasts an innovative user interface , with an unparalleled user experience.

The user interface is fairly simple: on the homepage, users can play a short showreel to learn about the brand. They can then scroll down to learn more about the services, works, and awards. Did you know that 71% of B2B marketers use video marketing? Using a short showreel can help you improve your user experience, especially if you’re targeting busy users.

• Type : Business, Agency
• Design Characteristics : Animation, Clean, Graphic design, Innovative UI 
• Technologies Used : WordPress, CSS3, HTML5
• Colors Used : Black, White, Yellow

MAD is a creative digital design agency. This website takes a creative approach to interactivity to create an unusual design that helps capture the users’ attention. Users can play with the MAD logo, move objects around, and more. As a result, they stay longer on the site, see it as a leading-edge company they can trust for creative work, and are more likely to connect with it for business.

By using these unexpected interactive effects, MAD manages to juice up the user experience and create interest and curiosity. 

• Website Type : Business, Agency 
• Design Characteristics , Experimental, Unusual Design, Transitions, Filters and Effects, Innovative UI Design, Microinteractions
• Technologies Used : CSS3, HTML5, WebGL, Nginx, React
• Colors Used : Black, Orange, White

Glob is an eCommerce site selling reusable bags for a plastic-free lifestyle.

This website makes creative use of filters and effects to grab the users’ attention by making the design more entertaining. In particular, users can use their mouse to interact with designs through a liquify effect while scrolling through the website. This makes the shopping experience on Glob more appealing compared to a traditional web design. 

• Website Type : eCommerce, Fashion
• Design Characteristics : Interactive, Big Background Images, Animation, Filters and Effects
• Technologies Used : WebGL
• Colors Used : Black, Orange

9. Gucci Beauty Foundation

The Gucci Beauty Foundation is a subdomain of Gucci’s website dedicated to their popular foundation product. The page offers a quiz game, interactive shades palettes, and short video tutorials to discover its uses in an entertaining way.

Just like Gucci, you can consider dedicating a subdomain or subfolder of your website to present a specific product in an interactive way , to create a buzz in your industry, and keep your audience engaged.

• Website Type : Promotional, Fashion
• Design Characteristics : Clean, Colorful, Single Page, Gestures, Interactive
• Technologies Used : CSS3, HTML5, React, Anime.js
• Colors Used : Green, Pink, Yellow

10. Mario Russo Archive

If you’re looking for web design inspiration for your art portfolio, artist Mario Russo’s Archive presents a simple and innovative way of showing your work.

This website has a responsive design and makes use of simple and beautiful typography to tell a story. Typography (which includes font style, appearance, and structure) is one of the most important factors that impact user experience. One study found that 46% of consumers base their decisions about a website’s credibility on its visual appeal and aesthetics (which are, for about 90% of users, based on typography alone).

• Website Type : Portfolio, Art
• Design Characteristics : Responsive Design, Appealing Typography, Storytelling
• Technologies Used : CSS3, HTML5, jQuery , Typekit
• Colors Used : Black, Silver

11. Yusuke Fukunaga

Yusuke Fukunaga’s portfolio is worth looking at if you’re looking for web design inspiration for a dynamic content portfolio , such as a developer portfolio. 

Using parallax effect — where the position of an object appears different when viewed from different angles — and infinite scroll technology , this freelancer front-end developer based in Tokyo shows his portfolio of websites.

While the website design is simple (one main page, with about and contact sections) this is, at the same time, one of the most innovative website designs on this list.

• Website Type : Portfolio, Developer
• Design Characteristics : Infinite Scroll, Parallax, Scrolling, Filters and Effects
• Technologies Used : WebGL, GSAP Animation, Three.js
• Colors Used : Black

12. IdeaRocket

IdeaRocket is an animation studio based in New York City. What makes their website one of the best designed websites is the exceptional user experience and the way examples of work are presented. 

In the “works” section, users can choose a category (like 2D animation, 3D animation, etc.) and click on a project to open a high-quality video. If you want to add videos to your website, you should take a look at the way IdeaRocket does this.

• Design Characteristics : Animation, Video, Scrolling, Illustration, Storytelling
• Technologies Used : WordPress, CSS3, HTML5. GSAP Animation
• Colors Used : Black, Blue, Orange

13. Low Five Brewing

With a simple (yet interesting and innovative) design, Low Five Brewing is one of our favorite single-page websites. This type of website features all content on one page, without using a menu. This makes navigation easy, improves website load time, and makes the website more responsive.  

Users can learn about this Amsterdam-based brewery just by scrolling through the web page. At the bottom, users can find a link to the webshop, which brings them to another site — also extremely simple and minimalistic — where they can purchase beer.

If you’re in the eCommerce space (especially if you only sell a few items), we suggest you get inspiration from this website design, since single pages can increase conversions by 37.5% . 

• Website Type : eCommerce, Food & Beverage
• Design Characteristics : Single page, Unusual Navigation, Responsive
• Technologies Used : Vue.js, Nuxt.js

14. Swissdent

Premium dental products brand Swissdent created a website that uses outstanding photography to tell a story. The minimalistic and impressively clean web design gives users an outstanding shopping experience. Focusing on a few items and on a minimalistic design is important for eCommerce sites, where avoiding too many options and limiting distractions often result in more sales.

• Website Type : eCommerce
• Design Characteristics : Photography, Animation, Clean, Minimalistic, Parallax, Transitions
• Technologies Used : WordPress, CSS3, HTML5, GSAP Animation, PHP
• Colors Used : Black, Red, White

15. Goodfight

Goodfight is a creative fashion label based in Los Angeles. With infinite scrolling technology on a horizontal menu and layout , this website manages to create an engaging experience for users who want to learn more about the brand. Considering 72.9% of all eCommerce sales will happen on mobile devices, adding a simple layout, such as infinite scrolling, can contribute to your website’s conversion rate.

• Design Characteristics : Horizontal Menu, Horizontal Layout, Responsive Design, Transitions, Filters and Effects

16. Hanwag – 100 Years

Hanwag is a German footwear company. When it comes to using web design for storytelling , the Hanwag – 100 Years subdomain was our top choice. 

It consists of a single page, detailing the history of the Hanwag brand from the very first shoemaker’s shop in 1921 to the 500,000 pairs of shoes expected to be manufactured in 2022. Storytelling allows you to humanize your brand and increases the chance of potential customers remembering your company. 

• Design Characteristics : Experimental, Retro, Scrolling, Illustration
• Colors Used : Red, White, Blue

17. Fabulatorij

If you’re a fan of vector graphics — which use geometric shapes to create images — we suggest you scroll through this event agency’s website to find some ideas for your site design. 

With hard lines and a fresh style, Fabulatorij managed to create a modern and edgy-looking website that focuses on the company’s services and work samples (that are presented through videos).

• Website Type : Business, Events
• Design Characteristics : Animation, Colorful, Vector, Illustration, Responsive, Filters and Effects
• Technologies Used : GSAP Animation, VideoJS, Vue.js, Nuxt.js, Netlify

18. BURGER & SAUCE

The BURGER & SAUCE website uses stunning big background images to share its handmade burgers, offering an impressive and memorable experience for users

Did you know that 82% of people buy meals just because of how they look in a picture? If you’re looking for web design ideas for a restaurant, you can’t miss out on seeing how BURGER & SAUCE lets high-quality photos tell a story that generates user interest.

• Website Type : Business, Restaurant
• Design Characteristics : Big Background Images, Vector, Responsive
• Technologies Used : WordPress, SVG, Cloudflare

19. Westbound Mag – Stories And Places

The Westbound Mag is our top pick when it comes to web design for a blog or magazine. When creating this site, the developer created a minimalist style that captures the readers’ attention. 

This online magazine is characterized by a coconut white background color and high-quality images to create an enjoyable reading experience. When you’re designing an online magazine, it’s important you make the reader experience as enjoyable as possible by selecting the right font, colors, and visual assets.

• Website Type : Blog
• Design Characteristics : Photography, Clean, Minimal, Typography, Responsive, Storytelling
• Technologies Used : WordPress, Bootstrap, WooCommerce
• Colors Used : Red, Black, White, Silver

20. April Group

Real estate investment company April Group created one of the best designed websites in the real estate industry.

The web design is extremely professional and makes remarkable use of photos and videos to show the properties in a simple and organized way. Considering that homes with high-quality and professional photos sell 32% faster and sell at or above list price 44% of the time, make photography the focus of your website design if you’re in the real estate industry. 

• Website Type : Business (Real Estate)
• Design Characteristics : Big Background Images, Clean, Minimalistic, Vertical Menu

21. USAF ECHO

The U.S. Air Force created a cinematic website called USAF ECHO where users face challenges in order to test skills like focus, composure, and reaction.

The Enhanced Cognitive Human Ops website uses a WebGL (Web Graphics Library) API to create an engaging and interactive user experience through the use of high-performance 3D graphics . To engage your website’s visitors, consider using 3D graphics — you don’t need to have a game to offer as you can use this to show your products or services, or to tell a story about your brand.

• Website Type : Games & Entertainment
• Design Characteristics : Clean, Transitions, 3D, Filters and Effects, Microinteractions
• Colors Used : Black, Blue, Silver

22. Wax Poetics

Through the use of animation and interactive elements, the Wax Poetics music journal community created a highly engaging online magazine for music enthusiasts.

If you have a blog, online magazine, or any type of website with a lot of posts, we suggest you explore this website to find inspiration from the innovative way articles are presented to keep users engaged.

• Website Type : Magazine, Music
• Design Characteristics : Animation, Colorful, Interactive Design, Microinteractions
• Colors Used : Black, Green, Red

23. The Atlas of Moons

The Atlas of Moons website by National Geographic was the Webby Awards 2020 winner for best use of animation or motion graphics — which goes to websites that integrate animation to enhance the user experience.

On this award-winning website, users can virtually fly through the moons and learn everything about them in an unparalleled interactive setting.

• Website Type : Learning
• Design Characteristics : 3D, Interactive, Animation, Scrolling Navigation
• Technologies Used : WebGL, JavaScript, GSAP, React, three.js, Python

24. The Body Issue – Every Body Has a Story

The “ Every Body Has a Story” website by ESPN won the Webby Awards 2020 best visual design functionality award, which goes to sites that rely on visual design elements to create a seamless user experience.

This website shows the world’s best athletes using an interactive interface and stunning photography. Considering that while only 10% of people remember what they hear, 80% of people remember what they see and do. As a result, focusing on high-quality images is the best way to tell a story on your website. 

• Website Type : Media, Sports
• Design Characteristics : Interactive, Photography, Transitions, Filters and Effects
• Technologies Used : GSAP (Greensock), Hammer.JS

25. Ending FGM – A Piece of Me

The UNFPA created the “ Ending FGM – A piece of me” website , winner of the 2020 Webby Awards for the best use of video or moving image .

Through the use of animation and astonishing photos and videos, this website tells an impactful story focused on the mission to deliver a world where every pregnancy is wanted.

• Website Type : Health Agency
• Design Characteristics : Responsive Design, Video, Moving Images
• Colors Used : Yellow, Orange, Pink

26. LeBron James’ Los Angeles

Created by sports powerhouse ESPN, the “Welcome to Bron Bron Land” website was awarded by Webby Awards the title of the best user interface in 2020.

The interactive website is an educational journey of how LeBron’s roots set the foundation for his growing empire. Creating a great user interface will facilitate the interactions between you and your website’s visitors and, ultimately, increase conversions. For example, a study performed by Forrester Research found that a good interface can improve conversion rates by up to 200% . 

• Design Characteristics : Interactive, Transitions, Filters and Effects, Innovative UI
• Colors Used : Purple, Gold, White, Black

The Lusion website by creative studio Lusion Ltd is the Webby Awards 2020 winner of the best aesthetic visual design , awarded to sites that are aesthetically emotional and beautiful. The site features stunning graphics and effects that attract users’ attention. Consider using similar animations to make your website stand out. 

• Design Characteristics : Interactive, Animation, 3D
• Technologies Used : WebGL, Three.js 
• Colors Used : Black, White

28. 2019: The Year In Pictures

Summarizing the news, entertainment, and sports that characterized 2019 through photos, the “2019: The Year In Pictures” website by CNN won the 2020 Webby Award for the best use of photography , granted to websites that rely on photographic imagery to enhance user experience. If you have an information website, photography is one of the elements you should focus on to increase exposure. 

• Website Type : Information (News, Entertainment, Sports)
• Design Characteristics : Photography, Big Background Images, Single-page
• Colors Used : Black, Blue, Green, Red

29. Human Interaction Company

The Human Interaction Company is dedicated to making interactions between humans and computers more joyful.

This company’s website is the Webby Awards 2020 winner for the best practices award — which is given to websites with the most innovative and advanced website designs . In particular, the best practices refer to content, structure, navigation, visual design, interactivity, functionality, and overall experience. Use this website as a model for technical design inspiration, especially if you’re in the business space.

• Design Characteristics : Interactive, Content architecture, Copy design, Photo & Video, UI design
• Technologies Used : CSS Framework, React
• Colors Used : Red, Yellow

30. Drone VR

The Drone VR website by Very Big Things is the Webby Awards 2020 winner for technical achievement . It managed to set new industry standards in user experience through innovative web technology . With this website, Very Big Things achieved its goal of making the pilot certification process more enjoyable. 

Using 3D video graphics is an uncommon way to stand out and come through as a creative website. If you’re a software company, adding 3D video graphics to your website will make you appear up-to-date and original.

• Website Type : Business, Software 
• Design Characteristics : 3D, Interactive
• Technologies Used : WebGL, Three.js, React
• Colors Used : Green, Red, Yellow

31. Codex Atlanticus

Codex Atlanticus by The Visual Agency (in collaboration with the Biblioteca Ambrosiana) is the Webby Awards 2020 winner of the best data visualization award. On this website, users can explore a collection of Leonardo da Vinci’s writings and drawings. The Codex Atlanticus is the leading website when it comes to illustrating complex datasets in an innovative, visually appealing, and easily comprehensible way.

• Website Type : Data
• Design Characteristics : Illustration, Interactive, Data Visualization, Storytelling, Content Architecture
• Technologies Used : Vue.js
• Colors Used : Black, Green

32. Spotify: Your 2019 Wrapped

Your 2019 Wrapped by Spotify won three Webby Awards in 2020: best data visualization, best user experience, and best website in the music industry .

To create this website, Spotify used complex datasets and turned them into visually appealing representations that are easy to understand and navigate through. If you have data that your users would benefit from seeing, you can use a similar, interactive data visualization web design.

• Website Type : Music 
• Design Characteristics : Interactive, Animation, Transitions, Data Visualization, Responsive
• Colors Used : Black, Green, Pink

33. Climate Science, Risk & Solutions

The Climate Science, Risk & Solutions website by the Massachusetts Institute of Technology won the best individual editorial feature 2020 Webby Award for websites that use innovative interaction design and multimedia storytelling components. The goal of this website is to make climate information accessible to everyone. For better storytelling, you can use an interactive design similar to this one by MIT.

• Website Type : Organization
• Design Characteristics : Interactive Design, Storytelling
• Technologies Used : Elasticsearch, Vue.js

34. Pattern Radio: Whale Songs

Developed by Google Creative Lab — in collaboration with research oceanographer Ann Allen at National Oceanic and Atmospheric Administration (NOAA) Pacific Islands Fisheries Science Center (PIFSC) — the Pattern Radio website won the 2020 best navigation/structure Webby Award for websites that offer innovative content architecture to enhance the user experience.

The website uses Artificial Intelligence and allows users to easily explore thousands of hours of hunchback whale songs — to make anyone part of this interesting phenomenon.

• Website Type : Government, AI
• Design Characteristics : Navigation, Site Structure, Heat Maps
• Technologies Used : WebGL, Pixi.js, ResNet-50

35. Buero112

Digital design and branding agency Buero112 created a website that is characterized by extraordinary storytelling through the use of video and image animation. This is extremely powerful, given that users retain 95% of a message when they watch it in a video compared to 10% when reading it.

When landing on this website, a video immediately plays, showing the company’s work through eye-catching moving images. This way, users don’t have to click, scroll, or take any other action. No matter what industry you’re in, you can take advantage of similar features to help users easily consume information on your site . 

• Design Characteristics : Video, Moving Images, Animation, Responsive, Single-page
• Technologies Used : jQuery
• Colors Used : White

36. NexBank

Top-performing U.S. Bank NexBank’s website features Institutional, Commercial, and Mortgage Banking services. This website offers an engaging experience thanks to 3D path transitions and the use of animation. Adding 3D graphics to a business-related industry will make your website more entertaining and visually appealing.

• Website Type : Business, Banking
• Design Characteristics : Animation, Clean, Parallax, 3D Path Transitions, Overlay Menu, 
• Technologies Used : CSS3, HTML5, jQuery, SVG

37. Cantamañanas International Urban Art Festival

Cantamañanas is an international urban art festival. On the website, users can learn about upcoming events in an interactive, 360-degree view. This website takes a bold approach to present information for an event. A user can use their mouse to explore the location, upcoming events, artists, and more.

• Website Type : Event
• Design Characteristics : Experimental, 360, Graphic design, Typography, Unusual Navigation

38. Pennsylvania Academy of Fine Arts

Celebrating the museum’s best art collections and exhibitions, the Pennsylvania Academy of Fine Arts website is the Webby Awards winner of the best school website in 2020. This website is all about minimal design and clear navigation. If you want to simply share useful information without too many distractions or fancy animations, a simple and clean web design like this is the best choice for you.

• Website Type : Education, Culture
• Design Characteristics : Colorful, Responsive, Simple

39. Bugaboo

Iconic stroller brand Bugaboo is the Webby Awards 2020 Winner of the best shopping website . With the use of interaction and a clean and simple design, the Bugaboo website is all about offering a seamless online shopping experience. 

Users can quickly compare different products and explore each through high-quality video and photos. The “customize” option is an example of how you can make your eCommerce website more interactive for visitors. 

• Design Characteristics : Interactive, Big Background Images, Clean, Graphic Design, Interactive 3D models
• Technologies Used : Dept SFRA, PWA

40. BASIC® Culture Manual

BASIC® is a branding and experience design agency. The BASIC® Culture Manual website was the Webby Awards 2020 winner of the employment award , given to websites that feature job and employment listings, services, or information. 

The Culture Manual website serves both as a guide to understand the brand and as a tool for recruiting and onboarding new employees.

• Website Type : Agency, Design, Culture
• Design Characteristics : Interactive, Experimental, Flashing images loading animation, Overlay menu flag effect animation
• Technologies Used : WebGL, GSAP (Greensock), Nginx, Hammer.JS

41. Nike Purpose Website

Created by Owen Jones and Partners, the Nike Purpose website is the Webby Awards 2020 corporate communications website winner.

The goal of corporate communication websites is to create a favorable point of view among the company’s — in this case, Nike’s — stakeholders (employees, media, customers, etc.) by sharing the core mission and values. 

This website is characterized by a simple and colorful design and uses videos and animations to invite users to learn more about the brand.

• Website Type : Fashion, Communication
• Design Characteristics : Colorful, Simple, Animation, Engaging 
• Technologies Used : WordPress, React, Redux, Docker, Express server, Webpack, Atom
• Colors Used : Black, White, Red, Blue, Pink