how to show your research proposal

Research Proposal: A step-by-step guide with template

Making sure your proposal is perfect will drastically improve your chances of landing a successful research position. Follow these steps.

There’s no doubt you have the most cutting-edge research idea to date, backed up by a solid methodology and a credible explanation proving its relevance! There are thousands of research ideas that could change the world with many new ideologies.

The truth is, none of this would matter without support. It can be daunting, challenging, and uncertain to secure funding for a research project. Even more so when it isn’t well-thought-out, outlined, and includes every detail.

An effective solution for presenting your project, or requesting funding, is to provide a research proposal to potential investors or financiers on your behalf.

It’s crucial to understand that making sure your proposal is perfect will drastically improve your chances of landing a successful research position. Your research proposal could result in the failure to study the research problem entirely if it is inadequately constructed or incomplete.

It is for this reason that we have created an excellent guide that covers everything you need to know about writing a research proposal, and includes helpful tips for presenting your proposal professionally and improving its likelihood of acceptance!

What Is a Research Proposal?

Generally, a research proposal is a well-crafted, formal document that provides a thorough explanation of what you plan to investigate. This includes a rationale for why it is worth investigating, as well as a method for investigating it.

Research proposal writing in the contemporary academic environment is a challenging undertaking given the constant shift in research methodology and a commitment to incorporating scientific breakthroughs.

An outline of the plan or roadmap for the study is the proposal, and once the proposal is complete, everything should be smooth sailing. It is still common for post-graduate evaluation panels and funding applications to submit substandard proposals.

By its very nature, the research proposal serves as a tool for convincing the supervisor, committee, or university that the proposed research fits within the scope of the program and is feasible when considering the time and resources available.

A research proposal should convince the person who is going to sanction your research, or put another way, you need to persuade them that your research idea is the best.

Obviously, if it does not convince them that it is reasonable and adequate, you will need to revise and submit it again. As a result, you will lose significant time, causing your research to be delayed or cut short, which is not good.

A good research proposal should have the following structure

A dissertation or thesis research proposal may take on a variety of forms depending on the university, but  most generally a research proposal will include the following elements:

• Titles or title pages that give a description of the research
• Detailed explanation of the proposed research and its background
• Outline of the research project
• An overview of key research studies in the field
• Description the proposed research design (approach)

So, if you include all these elements, you will have a general outline. Let’s take a closer look at how to write them and what to include in each element so that the research proposal is as robust as the idea itself.

A step-by-step guide to writing a research proposal

#1 introduction.

Researchers who wish to obtain grant funding for a project often write a proposal when seeking funding for a research-based postgraduate degree program, or in order to obtain approval for completing a thesis or PhD. Even though this is only a brief introduction, we should be considering it the beginning of an insightful discussion about the significance of a topic that deserves attention.

Your readers should understand what you are trying to accomplish after they read your introduction. Additionally, they should be able to perceive your zeal for the subject matter and a genuine interest in the possible outcome of the research.

As your introduction, consider answering these questions in three to four paragraphs:

• In what way does the study address its primary issue?
• Does that subject matter fall under the domain of that field of study?
• In order to investigate that problem, what method should be used?
• What is the importance of this study?
• How does it impact academia and society overall?
• What are the potential implications of the proposed research for someone reviewing the proposal?

It is not necessary to include an abstract or summary for the introduction to most academic departments and funding sources. Nevertheless, you should confirm your institution’s requirements.

#2 Background and importance

An explanation of the rationale for a research proposal and its significance is provided in this section. It is preferable to separate this part from the introduction so that the narrative flows seamlessly.

This section should be approached by presuming readers are time-pressed but want a general overview of the whole study and the research question.

Please keep in mind that this isn’t an exhaustive essay that contains every detail of your proposed research, rather a concise document that will spark interest in your proposal.

While you should try to take into account the following factors when framing the significance of your proposed study, there are no rigid rules.

• Provide a detailed explanation of the purpose and problem of the study. Multidimensional or interdisciplinary research problems often require this.
• Outline the purpose of your proposed research and describe the advantages of carrying out the study.
• Outline the major issues or problems to be discussed. These might come in the form of questions or comments.
• Be sure to highlight how your research contributes to existing theories that relate to the problem of the study.
• Describe how your study will be conducted, including the source of data and the method of analysis.
• To provide a sense of direction for your study, define the scope of your proposal.
• Defining key concepts or terms, if necessary, is recommended.

The steps to a perfect research proposal all get more specific as we move forward to enhance the concept of the research. In this case, it will become important to make sure that your supervisor or your funder has a clear understanding of every aspect of your research study.

#3 Reviewing prior literature and studies

The aim of this paragraph is to establish the context and significance of your study, including a review of the current literature pertinent to it.

This part aims to properly situate your proposed study within the bigger scheme of things of what is being investigated, while, at the same time, showing the innovation and originality of your proposed work.

When writing a literature review, it is imperative that your format is effective because it often contains extensive information that allows you to demonstrate your main research claims compared to other scholars.

Separating the literature according to major categories or conceptual frameworks is an excellent way to do this. This is a more effective method than listing each study one by one in chronological order.

In order to arrange the review of existing relevant studies in an efficient manner, a literature review is often written using the following five criteria:

• Be sure to cite your previous studies to ensure the focus remains on the research question. For more information, please refer to our guide on how to write a research paper .
• Study the literature’s methods, results, hypotheses, and conclusions. Recognize the authors’ differing perspectives.
• Compare and contrast the various themes, arguments, methodologies, and perspectives discussed in the literature. Explain the most prominent points of disagreement.
• Evaluate the literature. Identify persuasive arguments offered by scholars. Choose the most reliable, valid, and suitable methodologies.
• Consider how the literature relates to your area of research and your topic. Examine whether your proposal for investigation reflects existing literature, deviates from existing literature, synthesizes or adds to it in some way.

#4 Research questions and objectives

The next step is to develop your research objectives once you have determined your research focus.

When your readers read your proposal, what do you want them to learn? Try to write your objectives in one sentence, if you can. Put time and thought into framing them properly.

By setting an objective for your research, you’ll stay on track and avoid getting sidetracked.

Any study proposal should address the following questions irrespective of the topic or problem:

• What are you hoping to accomplish from the study? When describing the study topic and your research question, be concise and to the point.
• What is the purpose of the research? A compelling argument must also be offered to support your choice of topic.
• What research methods will you use? It is essential to outline a clear, logical strategy for completing your study and make sure that it is doable.

Some authors include this section in the introduction, where it is generally placed at the end of the section.

#5 Research Design and Methods

It is important to write this part correctly and organize logically even though you are not starting the research yet.  This must leave readers with a sense of assurance that the topic is worthwhile.

To achieve this, you must convince your reader that your research design and procedures will adequately address the study’s problems. Additionally, it seeks to ensure that the employed methods are capable of interpreting the likely study results efficiently.

You should design your research in a way that is directly related to your objectives.

Exemplifying your study design using examples from your literature review, you are setting up your study design effectively. You should follow other researchers’ good practices.

Pay attention to the methods you will use to collect data, the analyses you will perform, as well as your methods of measuring the validity of your results.

If you describe the methods you will use, make sure you include the following points:

• Develop a plan for conducting your research, as well as how you intend to interpret the findings based on the study’s objectives.
• When describing your objectives with the selected techniques, it is important to also elaborate on your plans.
• This section does not only present a list of events. Once you have chosen the strategy, make sure to explain why it is a good way to analyse your study question. Provide clear explanations.
• Last but not least, plan ahead to overcome any challenges you might encounter during the implementation of your research design.

In the event that you closely follow the best practices outlined in relevant studies as well as justify your selection, you will be prepared to address any questions or concerns you may encounter.

We have an amazing article that will give you everything you need to know about research design .

#6 Knowledge Contribution and Relevance

In this section, you describe your theory about how your study will contribute to, expand, or alter knowledge about the topic of your study.

You should discuss the implications of your research on future studies, applications, concepts, decisions, and procedures. It is common to address the study findings from a conceptual, analytical, or scientific perspective.

If you are framing your proposal of research, these guide questions may help you:

• How could the results be interpreted in the context of contesting the premises of the study?
• Could the expected study results lead to proposals for further research?
• Is your proposed research going to benefit people in any way?
• Is the outcome going to affect individuals in their work setting?
• In what ways will the suggested study impact or enhance the quality of life?
• Are the study’s results going to have an impact on intervention forms, techniques, or policies?
• What potential commercial, societal, or other benefits could be derived from the outcomes?
• Policy decisions will be influenced by the outcomes?
• Upon implementation, could they bring about new insights or breakthroughs?

Throughout this section, you will identify unsolved questions or research gaps in the existing literature. If the study is conducted as proposed, it is important to indicate how the research will be instrumental in understanding the nature of the research problem.

#7 Adherence to the Ethical Principles

In terms of scientific writing style, no particular style is generally acknowledged as more or less effective. The purpose is simply to provide relevant content that is formatted in a standardized way to enhance communication.

There are a variety of publication styles among different scholarly disciplines. It is therefore essential to follow the protocol according to the institution or organization that you are targeting.

All scholarly research and writing is, however, guided by codes of ethical conduct. The purpose of ethical guidelines, if they are followed, is to accomplish three things:

1) Preserve intellectual property right;

2) Ensure the rights and welfare of research participants;

3) Maintain the accuracy of scientific knowledge.

Scholars and writers who follow these ideals adhere to long-standing standards within their professional groups.

An additional ethical principle of the APA stresses the importance of maintaining scientific validity. An observation is at the heart of the standard scientific method, and it is verifiable and repeatable by others.

It is expected that scholars will not falsify or fabricate data in research writing. Researchers must also refrain from altering their studies’ outcomes to support a particular theory or to exclude inconclusive data from their report in an effort to create a convincing one.

#8 The budget

The need for detailed budgetary planning is not required by all universities when studying historical material or academic literature, though some do require it. In the case of a research grant application, you will likely have to include a comprehensive budget that breaks down the costs of each major component.

Ensure that the funding program or organization will cover the required costs, and include only the necessary items. For each of the items, you should include the following.

• To complete the study in its entirety, how much money would you require?
• Discuss the rationale for such a budget item for the purpose of completing research.
• The source of the amount – describe how it was determined.

When doing a study, you cannot buy ingredients the way you normally would. With so many items not having a price tag, how can you make a budget? Take the following into consideration:

• Does your project require access to any software programs or solutions? Do you need to install or train a technology tool?
• How much time will you be spending on your research study? Are you required to take time off from work to do your research?
• Are you going to need to travel to certain locations to meet with respondents or to collect data? At what cost?
• Will you be seeking research assistants for the study you propose? In what capacity and for what compensation? What other aspects are you planning to outsource?

It is possible to calculate a budget while also being able to estimate how much more money you will need in the event of an emergency.

#9 Timeline

A realistic and concise research schedule is also important to keep in mind. You should be able to finish your plan of study within the allotted time period, such as your degree program or the academic calendar.

You should include a timeline that includes a series of objectives you must complete to meet all the requirements for your scholarly research. The process starts with preliminary research and ends with final editing. A completion date for every step is required.

In addition, one should state the development that has been made. It is also recommended to include other relevant research events, for instance paper or poster presentations . In addition, a researcher must update the timeline regularly, as necessary, since this is not a static document.

#10 A Concluding Statement

Presenting a few of the anticipated results of your research proposal is an effective way to conclude your proposal.

The final stage of the process requires you to reveal the conclusion and rationale you anticipate reaching. Considering the research you have done so far, your reader knows that these are anticipated results, which are likely to evolve once the whole study is completed.

In any case, you must let the supervisors or sponsors know what implications may be drawn. It will be easier for them to assess the reliability and relevance of your research.

It will also demonstrate your meticulousness since you will have anticipated and taken into consideration the potential consequences of your research.

The Appendix section is required by some funding sources and academic institutions. This is extra information that is not in the main argument of the proposal, but appears to enhance the points made.

For example, data in the form of tables, consent forms, clinical/research guidelines, and procedures for data collection may be included in this document.

Research Proposal Template

Now that you know all about each element that composes an ideal research proposal, here is an extra help: a ready to use research proposal example. Just hit the button below, make a copy of the document and start working!

Avoid these common mistakes

In an era when rejection rates for prestigious journals can reach as high as 90 percent, you must avoid the following common mistakes when submitting a proposal:

• Proposals that are too long. Stay to the point when you write research proposals. Make your document concise and specific. Be sure not to diverge into off-topic discussions.
• Taking up too much research time. Many students struggle to delineate the context of their studies, regardless of the topic, time, or location. In order to explain the methodology of the study clearly to the reader, the proposal must clearly state what the study will focus on.
• Leaving out significant works from a literature review. Though everything in the proposal should be kept at a minimum, key research studies must need to be included. To understand the scope and growth of the issue, proposals should be based on significant studies.
• Major topics are too rarely discussed, and too much attention is paid to minor details. To persuasively argue for a study, a proposal should focus on just a few key research questions. Minor details should be noted, but should not overshadow the thesis.
• The proposal does not have a compelling and well-supported argument. To prove that a study should be approved or funded, the research proposal must outline its purpose.
• A typographical error, bad grammar or sloppy writing style. Even though a research proposal outlines a part of a larger project, it must conform to academic writing standards and guidelines.

A final note

We have come to the end of our research proposal guide. We really hope that you have found all the information you need. Wishing you success with the research study.

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Home » How To Write A Research Proposal – Step-by-Step [Template]

How To Write A Research Proposal – Step-by-Step [Template]

Table of Contents

How To Write a Research Proposal

Writing a Research proposal involves several steps to ensure a well-structured and comprehensive document. Here is an explanation of each step:

1. Title and Abstract

• Choose a concise and descriptive title that reflects the essence of your research.
• Write an abstract summarizing your research question, objectives, methodology, and expected outcomes. It should provide a brief overview of your proposal.

2. Introduction:

• Provide an introduction to your research topic, highlighting its significance and relevance.
• Clearly state the research problem or question you aim to address.
• Discuss the background and context of the study, including previous research in the field.

3. Research Objectives

• Outline the specific objectives or aims of your research. These objectives should be clear, achievable, and aligned with the research problem.

4. Literature Review:

• Conduct a comprehensive review of relevant literature and studies related to your research topic.
• Summarize key findings, identify gaps, and highlight how your research will contribute to the existing knowledge.

5. Methodology:

• Describe the research design and methodology you plan to employ to address your research objectives.
• Explain the data collection methods, instruments, and analysis techniques you will use.
• Justify why the chosen methods are appropriate and suitable for your research.

6. Timeline:

• Create a timeline or schedule that outlines the major milestones and activities of your research project.
• Break down the research process into smaller tasks and estimate the time required for each task.

7. Resources:

• Identify the resources needed for your research, such as access to specific databases, equipment, or funding.
• Explain how you will acquire or utilize these resources to carry out your research effectively.

8. Ethical Considerations:

• Discuss any ethical issues that may arise during your research and explain how you plan to address them.
• If your research involves human subjects, explain how you will ensure their informed consent and privacy.

9. Expected Outcomes and Significance:

• Clearly state the expected outcomes or results of your research.
• Highlight the potential impact and significance of your research in advancing knowledge or addressing practical issues.

10. References:

• Provide a list of all the references cited in your proposal, following a consistent citation style (e.g., APA, MLA).

11. Appendices:

• Include any additional supporting materials, such as survey questionnaires, interview guides, or data analysis plans.

Research Proposal Format

The format of a research proposal may vary depending on the specific requirements of the institution or funding agency. However, the following is a commonly used format for a research proposal:

1. Title Page:

• Include the title of your research proposal, your name, your affiliation or institution, and the date.

2. Abstract:

• Provide a brief summary of your research proposal, highlighting the research problem, objectives, methodology, and expected outcomes.

3. Introduction:

• Introduce the research topic and provide background information.
• State the research problem or question you aim to address.
• Explain the significance and relevance of the research.
• Review relevant literature and studies related to your research topic.
• Summarize key findings and identify gaps in the existing knowledge.
• Explain how your research will contribute to filling those gaps.

5. Research Objectives:

• Clearly state the specific objectives or aims of your research.
• Ensure that the objectives are clear, focused, and aligned with the research problem.

6. Methodology:

• Describe the research design and methodology you plan to use.
• Explain the data collection methods, instruments, and analysis techniques.
• Justify why the chosen methods are appropriate for your research.

7. Timeline:

8. Resources:

• Explain how you will acquire or utilize these resources effectively.

9. Ethical Considerations:

• If applicable, explain how you will ensure informed consent and protect the privacy of research participants.

10. Expected Outcomes and Significance:

11. References:

12. Appendices:

Research Proposal Template

Here’s a template for a research proposal:

1. Introduction:

2. Literature Review:

3. Research Objectives:

4. Methodology:

5. Timeline:

6. Resources:

7. Ethical Considerations:

8. Expected Outcomes and Significance:

9. References:

10. Appendices:

Research Proposal Sample

Title: The Impact of Online Education on Student Learning Outcomes: A Comparative Study

1. Introduction

Online education has gained significant prominence in recent years, especially due to the COVID-19 pandemic. This research proposal aims to investigate the impact of online education on student learning outcomes by comparing them with traditional face-to-face instruction. The study will explore various aspects of online education, such as instructional methods, student engagement, and academic performance, to provide insights into the effectiveness of online learning.

2. Objectives

The main objectives of this research are as follows:

• To compare student learning outcomes between online and traditional face-to-face education.
• To examine the factors influencing student engagement in online learning environments.
• To assess the effectiveness of different instructional methods employed in online education.
• To identify challenges and opportunities associated with online education and suggest recommendations for improvement.

3. Methodology

3.1 Study Design

This research will utilize a mixed-methods approach to gather both quantitative and qualitative data. The study will include the following components:

3.2 Participants

The research will involve undergraduate students from two universities, one offering online education and the other providing face-to-face instruction. A total of 500 students (250 from each university) will be selected randomly to participate in the study.

3.3 Data Collection

The research will employ the following data collection methods:

• Quantitative: Pre- and post-assessments will be conducted to measure students’ learning outcomes. Data on student demographics and academic performance will also be collected from university records.
• Qualitative: Focus group discussions and individual interviews will be conducted with students to gather their perceptions and experiences regarding online education.

3.4 Data Analysis

Quantitative data will be analyzed using statistical software, employing descriptive statistics, t-tests, and regression analysis. Qualitative data will be transcribed, coded, and analyzed thematically to identify recurring patterns and themes.

4. Ethical Considerations

The study will adhere to ethical guidelines, ensuring the privacy and confidentiality of participants. Informed consent will be obtained, and participants will have the right to withdraw from the study at any time.

5. Significance and Expected Outcomes

This research will contribute to the existing literature by providing empirical evidence on the impact of online education on student learning outcomes. The findings will help educational institutions and policymakers make informed decisions about incorporating online learning methods and improving the quality of online education. Moreover, the study will identify potential challenges and opportunities related to online education and offer recommendations for enhancing student engagement and overall learning outcomes.

6. Timeline

The proposed research will be conducted over a period of 12 months, including data collection, analysis, and report writing.

The estimated budget for this research includes expenses related to data collection, software licenses, participant compensation, and research assistance. A detailed budget breakdown will be provided in the final research plan.

8. Conclusion

This research proposal aims to investigate the impact of online education on student learning outcomes through a comparative study with traditional face-to-face instruction. By exploring various dimensions of online education, this research will provide valuable insights into the effectiveness and challenges associated with online learning. The findings will contribute to the ongoing discourse on educational practices and help shape future strategies for maximizing student learning outcomes in online education settings.

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Muhammad Hassan

Researcher, Academic Writer, Web developer

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How to write a research proposal

What is a research proposal?

What is the purpose of a research proposal , how long should a research proposal be, what should be included in a research proposal, 1. the title page, 2. introduction, 3. literature review, 4. research design, 5. implications, 6. reference list, frequently asked questions about writing a research proposal, related articles.

If you’re in higher education, the term “research proposal” is something you’re likely to be familiar with. But what is it, exactly? You’ll normally come across the need to prepare a research proposal when you’re looking to secure Ph.D. funding.

When you’re trying to find someone to fund your Ph.D. research, a research proposal is essentially your “pitch.”

A research proposal is a concise and coherent summary of your proposed research.

You’ll need to set out the issues that are central to the topic area and how you intend to address them with your research. To do this, you’ll need to give the following:

• an outline of the general area of study within which your research falls
• an overview of how much is currently known about the topic
• a literature review that covers the recent scholarly debate or conversation around the topic

➡️  What is a literature review? Learn more in our guide.

Essentially, you are trying to persuade your institution that you and your project are worth investing their time and money into.

It is the opportunity for you to demonstrate that you have the aptitude for this level of research by showing that you can articulate complex ideas:

It also helps you to find the right supervisor to oversee your research. When you’re writing your research proposal, you should always have this in the back of your mind.

This is the document that potential supervisors will use in determining the legitimacy of your research and, consequently, whether they will invest in you or not. It is therefore incredibly important that you spend some time on getting it right.

Tip: While there may not always be length requirements for research proposals, you should strive to cover everything you need to in a concise way.

If your research proposal is for a bachelor’s or master’s degree, it may only be a few pages long. For a Ph.D., a proposal could be a pretty long document that spans a few dozen pages.

➡️ Research proposals are similar to grant proposals. Learn how to write a grant proposal in our guide.

When you’re writing your proposal, keep in mind its purpose and why you’re writing it. It, therefore, needs to clearly explain the relevance of your research and its context with other discussions on the topic. You need to then explain what approach you will take and why it is feasible.

Generally, your structure should look something like this:

• Introduction
• Literature Review
• Research Design
• Implications

If you follow this structure, you’ll have a comprehensive and coherent proposal that looks and feels professional, without missing out on anything important. We’ll take a deep dive into each of these areas one by one next.

The title page might vary slightly per your area of study but, as a general point, your title page should contain the following:

• The proposed title of your project
• Your supervisor’s name
• The name of your institution and your particular department

Tip: Keep in mind any departmental or institutional guidelines for a research proposal title page. Also, your supervisor may ask for specific details to be added to the page.

The introduction is crucial   to your research proposal as it is your first opportunity to hook the reader in. A good introduction section will introduce your project and its relevance to the field of study.

You’ll want to use this space to demonstrate that you have carefully thought about how to present your project as interesting, original, and important research. A good place to start is by introducing the context of your research problem.

Think about answering these questions:

• What is it you want to research and why?
• How does this research relate to the respective field?
• How much is already known about this area?
• Who might find this research interesting?
• What are the key questions you aim to answer with your research?
• What will the findings of this project add to the topic area?

Your introduction aims to set yourself off on a great footing and illustrate to the reader that you are an expert in your field and that your project has a solid foundation in existing knowledge and theory.

The literature review section answers the question who else is talking about your proposed research topic.

You want to demonstrate that your research will contribute to conversations around the topic and that it will sit happily amongst experts in the field.

➡️ Read more about how to write a literature review .

There are lots of ways you can find relevant information for your literature review, including:

• Research relevant academic sources such as books and journals to find similar conversations around the topic.
• Read through abstracts and bibliographies of your academic sources to look for relevance and further additional resources without delving too deep into articles that are possibly not relevant to you.
• Watch out for heavily-cited works . This should help you to identify authoritative work that you need to read and document.
• Look for any research gaps , trends and patterns, common themes, debates, and contradictions.
• Consider any seminal studies on the topic area as it is likely anticipated that you will address these in your research proposal.

This is where you get down to the real meat of your research proposal. It should be a discussion about the overall approach you plan on taking, and the practical steps you’ll follow in answering the research questions you’ve posed.

So what should you discuss here? Some of the key things you will need to discuss at this point are:

• What form will your research take? Is it qualitative/quantitative/mixed? Will your research be primary or secondary?
• What sources will you use? Who or what will you be studying as part of your research.
• Document your research method. How are you practically going to carry out your research? What tools will you need? What procedures will you use?
• Any practicality issues you foresee. Do you think there will be any obstacles to your anticipated timescale? What resources will you require in carrying out your research?

Your research design should also discuss the potential implications of your research. For example, are you looking to confirm an existing theory or develop a new one?

If you intend to create a basis for further research, you should describe this here.

It is important to explain fully what you want the outcome of your research to look like and what you want to achieve by it. This will help those reading your research proposal to decide if it’s something the field  needs  and  wants,  and ultimately whether they will support you with it.

When you reach the end of your research proposal, you’ll have to compile a list of references for everything you’ve cited above. Ideally, you should keep track of everything from the beginning. Otherwise, this could be a mammoth and pretty laborious task to do.

Consider using a reference manager like Paperpile to format and organize your citations. Paperpile allows you to organize and save your citations for later use and cite them in thousands of citation styles directly in Google Docs, Microsoft Word, or LaTeX.

Your project may also require you to have a timeline, depending on the budget you are requesting. If you need one, you should include it here and explain both the timeline and the budget you need, documenting what should be done at each stage of the research and how much of the budget this will use.

This is the final step, but not one to be missed. You should make sure that you edit and proofread your document so that you can be sure there are no mistakes.

A good idea is to have another person proofread the document for you so that you get a fresh pair of eyes on it. You can even have a professional proofreader do this for you.

This is an important document and you don’t want spelling or grammatical mistakes to get in the way of you and your reader.

➡️ Working on a research proposal for a thesis? Take a look at our guide on how to come up with a topic for your thesis .

A research proposal is a concise and coherent summary of your proposed research. Generally, your research proposal will have a title page, introduction, literature review section, a section about research design and explaining the implications of your research, and a reference list.

A good research proposal is concise and coherent. It has a clear purpose, clearly explains the relevance of your research and its context with other discussions on the topic. A good research proposal explains what approach you will take and why it is feasible.

You need a research proposal to persuade your institution that you and your project are worth investing their time and money into. It is your opportunity to demonstrate your aptitude for this level or research by showing that you can articulate complex ideas clearly, concisely, and critically.

A research proposal is essentially your "pitch" when you're trying to find someone to fund your PhD. It is a clear and concise summary of your proposed research. It gives an outline of the general area of study within which your research falls, it elaborates how much is currently known about the topic, and it highlights any recent debate or conversation around the topic by other academics.

The general answer is: as long as it needs to be to cover everything. The length of your research proposal depends on the requirements from the institution that you are applying to. Make sure to carefully read all the instructions given, and if this specific information is not provided, you can always ask.

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Blog Business How to Write a Research Proposal: A Step-by-Step

How to Write a Research Proposal: A Step-by-Step

Written by: Danesh Ramuthi Nov 29, 2023

A research proposal is a structured outline for a planned study on a specific topic. It serves as a roadmap, guiding researchers through the process of converting their research idea into a feasible project. 

The aim of a research proposal is multifold: it articulates the research problem, establishes a theoretical framework, outlines the research methodology and highlights the potential significance of the study. Importantly, it’s a critical tool for scholars seeking grant funding or approval for their research projects.

Crafting a good research proposal requires not only understanding your research topic and methodological approaches but also the ability to present your ideas clearly and persuasively. Explore Venngage’s Proposal Maker and Research Proposals Templates to begin your journey in writing a compelling research proposal.

What to include in a research proposal?

In a research proposal, include a clear statement of your research question or problem, along with an explanation of its significance. This should be followed by a literature review that situates your proposed study within the context of existing research. 

Your proposal should also outline the research methodology, detailing how you plan to conduct your study, including data collection and analysis methods.

Additionally, include a theoretical framework that guides your research approach, a timeline or research schedule, and a budget if applicable. It’s important to also address the anticipated outcomes and potential implications of your study. A well-structured research proposal will clearly communicate your research objectives, methods and significance to the readers.

How to format a research proposal?

Formatting a research proposal involves adhering to a structured outline to ensure clarity and coherence. While specific requirements may vary, a standard research proposal typically includes the following elements:

• Title Page: Must include the title of your research proposal, your name and affiliations. The title should be concise and descriptive of your proposed research.
• Abstract: A brief summary of your proposal, usually not exceeding 250 words. It should highlight the research question, methodology and the potential impact of the study.
• Introduction: Introduces your research question or problem, explains its significance, and states the objectives of your study.
• Literature review: Here, you contextualize your research within existing scholarship, demonstrating your knowledge of the field and how your research will contribute to it.
• Methodology: Outline your research methods, including how you will collect and analyze data. This section should be detailed enough to show the feasibility and thoughtfulness of your approach.
• Timeline: Provide an estimated schedule for your research, breaking down the process into stages with a realistic timeline for each.
• Budget (if applicable): If your research requires funding, include a detailed budget outlining expected cost.
• References/Bibliography: List all sources referenced in your proposal in a consistent citation style.

How to write a research proposal in 11 steps?

Writing a research proposal template in structured steps ensures a comprehensive and coherent presentation of your research project. Let’s look at the explanation for each of the steps here:  

Step 1: Title and Abstract Step 2: Introduction Step 3: Research objectives Step 4: Literature review Step 5: Methodology Step 6: Timeline Step 7: Resources Step 8: Ethical considerations Step 9: Expected outcomes and significance Step 10: References Step 11: Appendices

Step 1: title and abstract.

Select a concise, descriptive title and write an abstract summarizing your research question, objectives, methodology and expected outcomes​​. The abstract should include your research question, the objectives you aim to achieve, the methodology you plan to employ and the anticipated outcomes. 

Step 2: Introduction

In this section, introduce the topic of your research, emphasizing its significance and relevance to the field. Articulate the research problem or question in clear terms and provide background context, which should include an overview of previous research in the field.

Step 3: Research objectives

Here, you’ll need to outline specific, clear and achievable objectives that align with your research problem. These objectives should be well-defined, focused and measurable, serving as the guiding pillars for your study. They help in establishing what you intend to accomplish through your research and provide a clear direction for your investigation.

Step 4: Literature review

In this part, conduct a thorough review of existing literature related to your research topic. This involves a detailed summary of key findings and major contributions from previous research. Identify existing gaps in the literature and articulate how your research aims to fill these gaps. The literature review not only shows your grasp of the subject matter but also how your research will contribute new insights or perspectives to the field.

Step 5: Methodology

Describe the design of your research and the methodologies you will employ. This should include detailed information on data collection methods, instruments to be used and analysis techniques. Justify the appropriateness of these methods for your research​​.

Step 6: Timeline

Construct a detailed timeline that maps out the major milestones and activities of your research project. Break the entire research process into smaller, manageable tasks and assign realistic time frames to each. This timeline should cover everything from the initial research phase to the final submission, including periods for data collection, analysis and report writing. 

It helps in ensuring your project stays on track and demonstrates to reviewers that you have a well-thought-out plan for completing your research efficiently.

Step 7: Resources

Identify all the resources that will be required for your research, such as specific databases, laboratory equipment, software or funding. Provide details on how these resources will be accessed or acquired. 

If your research requires funding, explain how it will be utilized effectively to support various aspects of the project. 

Step 8: Ethical considerations

Address any ethical issues that may arise during your research. This is particularly important for research involving human subjects. Describe the measures you will take to ensure ethical standards are maintained, such as obtaining informed consent, ensuring participant privacy, and adhering to data protection regulations. 

Here, in this section you should reassure reviewers that you are committed to conducting your research responsibly and ethically.

Step 9: Expected outcomes and significance

Articulate the expected outcomes or results of your research. Explain the potential impact and significance of these outcomes, whether in advancing academic knowledge, influencing policy or addressing specific societal or practical issues. 

Step 10: References

Compile a comprehensive list of all the references cited in your proposal. Adhere to a consistent citation style (like APA or MLA) throughout your document. The reference section not only gives credit to the original authors of your sourced information but also strengthens the credibility of your proposal.

Step 11: Appendices

Include additional supporting materials that are pertinent to your research proposal. This can be survey questionnaires, interview guides, detailed data analysis plans or any supplementary information that supports the main text. 

Appendices provide further depth to your proposal, showcasing the thoroughness of your preparation.

Research proposal FAQs

1. how long should a research proposal be.

The length of a research proposal can vary depending on the requirements of the academic institution, funding body or specific guidelines provided. Generally, research proposals range from 500 to 1500 words or about one to a few pages long. It’s important to provide enough detail to clearly convey your research idea, objectives and methodology, while being concise. Always check

2. Why is the research plan pivotal to a research project?

The research plan is pivotal to a research project because it acts as a blueprint, guiding every phase of the study. It outlines the objectives, methodology, timeline and expected outcomes, providing a structured approach and ensuring that the research is systematically conducted. 

A well-crafted plan helps in identifying potential challenges, allocating resources efficiently and maintaining focus on the research goals. It is also essential for communicating the project’s feasibility and importance to stakeholders, such as funding bodies or academic supervisors.

Mastering how to write a research proposal is an essential skill for any scholar, whether in social and behavioral sciences, academic writing or any field requiring scholarly research. From this article, you have learned key components, from the literature review to the research design, helping you develop a persuasive and well-structured proposal.

Remember, a good research proposal not only highlights your proposed research and methodology but also demonstrates its relevance and potential impact.

For additional support, consider utilizing Venngage’s Proposal Maker and Research Proposals Templates , valuable tools in crafting a compelling proposal that stands out.

Whether it’s for grant funding, a research paper or a dissertation proposal, these resources can assist in transforming your research idea into a successful submission.

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Writing Research Proposals

The research proposal is your opportunity to show that you—and only you!—are the perfect person to take on your specific project. After reading your research proposal, readers should be confident that…

• You have thoughtfully crafted and designed this project;
• You have the necessary background to complete this project;
• You have the proper support system in place;
• You know exactly what you need to complete this project and how to do so; and
• With this funding in hand, you can be on your way to a meaningful research experience and a significant contribution to your field.

Research proposals typically include the following components:

• Why is your project important? How does it contribute to the field or to society? What do you hope to prove?
• This section includes the project design, specific methodology, your specific role and responsibilities, steps you will take to execute the project, etc. Here you will show the committee the way that you think by explaining both how you have conceived the project and how you intend to carry it out.
• Please be specific in the project dates/how much time you need to carry out the proposed project. The scope of the project should clearly match the timeframe in which you propose to complete it!
• Funding agencies like to know how their funding will be used. Including this information will demonstrate that you have thoughtfully designed the project and know of all of the anticipated expenses required to see it through to completion.
• It is important that you have a support system on hand when conducting research, especially as an undergraduate. There are often surprises and challenges when working on a long-term research project and the selection committee wants to be sure that you have the support system you need to both be successful in your project and also have a meaningful research experience. 
• Some questions to consider are: How often do you intend to meet with your advisor(s)? (This may vary from project to project based on the needs of the student and the nature of the research.) What will your mode of communication be? Will you be attending (or even presenting at) lab meetings? 

Don’t be afraid to also include relevant information about your background and advocate for yourself! Do you have skills developed in a different research experience (or leadership position, job, coursework, etc.) that you could apply to the project in question? Have you already learned about and experimented with a specific method of analysis in class and are now ready to apply it to a different situation? If you already have experience with this professor/lab, please be sure to include those details in your proposal! That will show the selection committee that you are ready to hit the ground running!

Lastly, be sure to know who your readers are so that you can tailor the field-specific language of your proposal accordingly. If the selection committee are specialists in your field, you can feel free to use the jargon of that field; but if your proposal will be evaluated by an interdisciplinary committee (this is common), you might take a bit longer explaining the state of the field, specific concepts, and certainly spelling out any acronyms.

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The goal of a research proposal is twofold: to present and justify the need to study a research problem and to present the practical ways in which the proposed study should be conducted. The design elements and procedures for conducting research are governed by standards of the predominant discipline in which the problem resides, therefore, the guidelines for research proposals are more exacting and less formal than a general project proposal. Research proposals contain extensive literature reviews. They must provide persuasive evidence that a need exists for the proposed study. In addition to providing a rationale, a proposal describes detailed methodology for conducting the research consistent with requirements of the professional or academic field and a statement on anticipated outcomes and benefits derived from the study's completion.

Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005.

How to Approach Writing a Research Proposal

Your professor may assign the task of writing a research proposal for the following reasons:

• Develop your skills in thinking about and designing a comprehensive research study;
• Learn how to conduct a comprehensive review of the literature to determine that the research problem has not been adequately addressed or has been answered ineffectively and, in so doing, become better at locating pertinent scholarship related to your topic;
• Improve your general research and writing skills;
• Practice identifying the logical steps that must be taken to accomplish one's research goals;
• Critically review, examine, and consider the use of different methods for gathering and analyzing data related to the research problem; and,
• Nurture a sense of inquisitiveness within yourself and to help see yourself as an active participant in the process of conducting scholarly research.

A proposal should contain all the key elements involved in designing a completed research study, with sufficient information that allows readers to assess the validity and usefulness of your proposed study. The only elements missing from a research proposal are the findings of the study and your analysis of those findings. Finally, an effective proposal is judged on the quality of your writing and, therefore, it is important that your proposal is coherent, clear, and compelling.

Regardless of the research problem you are investigating and the methodology you choose, all research proposals must address the following questions:

• What do you plan to accomplish? Be clear and succinct in defining the research problem and what it is you are proposing to investigate.
• Why do you want to do the research? In addition to detailing your research design, you also must conduct a thorough review of the literature and provide convincing evidence that it is a topic worthy of in-depth study. A successful research proposal must answer the "So What?" question.
• How are you going to conduct the research? Be sure that what you propose is doable. If you're having difficulty formulating a research problem to propose investigating, go here for strategies in developing a problem to study.

Common Mistakes to Avoid

• Failure to be concise . A research proposal must be focused and not be "all over the map" or diverge into unrelated tangents without a clear sense of purpose.
• Failure to cite landmark works in your literature review . Proposals should be grounded in foundational research that lays a foundation for understanding the development and scope of the the topic and its relevance.
• Failure to delimit the contextual scope of your research [e.g., time, place, people, etc.]. As with any research paper, your proposed study must inform the reader how and in what ways the study will frame the problem.
• Failure to develop a coherent and persuasive argument for the proposed research . This is critical. In many workplace settings, the research proposal is a formal document intended to argue for why a study should be funded.
• Sloppy or imprecise writing, or poor grammar . Although a research proposal does not represent a completed research study, there is still an expectation that it is well-written and follows the style and rules of good academic writing.
• Too much detail on minor issues, but not enough detail on major issues . Your proposal should focus on only a few key research questions in order to support the argument that the research needs to be conducted. Minor issues, even if valid, can be mentioned but they should not dominate the overall narrative.

Procter, Margaret. The Academic Proposal.  The Lab Report. University College Writing Centre. University of Toronto; Sanford, Keith. Information for Students: Writing a Research Proposal. Baylor University; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences, Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.

Structure and Writing Style

Beginning the Proposal Process

As with writing most college-level academic papers, research proposals are generally organized the same way throughout most social science disciplines. The text of proposals generally vary in length between ten and thirty-five pages, followed by the list of references. However, before you begin, read the assignment carefully and, if anything seems unclear, ask your professor whether there are any specific requirements for organizing and writing the proposal.

A good place to begin is to ask yourself a series of questions:

• What do I want to study?
• Why is the topic important?
• How is it significant within the subject areas covered in my class?
• What problems will it help solve?
• How does it build upon [and hopefully go beyond] research already conducted on the topic?
• What exactly should I plan to do, and can I get it done in the time available?

In general, a compelling research proposal should document your knowledge of the topic and demonstrate your enthusiasm for conducting the study. Approach it with the intention of leaving your readers feeling like, "Wow, that's an exciting idea and I can’t wait to see how it turns out!"

Most proposals should include the following sections:

I.  Introduction

In the real world of higher education, a research proposal is most often written by scholars seeking grant funding for a research project or it's the first step in getting approval to write a doctoral dissertation. Even if this is just a course assignment, treat your introduction as the initial pitch of an idea based on a thorough examination of the significance of a research problem. After reading the introduction, your readers should not only have an understanding of what you want to do, but they should also be able to gain a sense of your passion for the topic and to be excited about the study's possible outcomes. Note that most proposals do not include an abstract [summary] before the introduction.

Think about your introduction as a narrative written in two to four paragraphs that succinctly answers the following four questions :

• What is the central research problem?
• What is the topic of study related to that research problem?
• What methods should be used to analyze the research problem?
• Answer the "So What?" question by explaining why this is important research, what is its significance, and why should someone reading the proposal care about the outcomes of the proposed study?

II.  Background and Significance

This is where you explain the scope and context of your proposal and describe in detail why it's important. It can be melded into your introduction or you can create a separate section to help with the organization and narrative flow of your proposal. Approach writing this section with the thought that you can’t assume your readers will know as much about the research problem as you do. Note that this section is not an essay going over everything you have learned about the topic; instead, you must choose what is most relevant in explaining the aims of your research.

To that end, while there are no prescribed rules for establishing the significance of your proposed study, you should attempt to address some or all of the following:

• State the research problem and give a more detailed explanation about the purpose of the study than what you stated in the introduction. This is particularly important if the problem is complex or multifaceted .
• Present the rationale of your proposed study and clearly indicate why it is worth doing; be sure to answer the "So What? question [i.e., why should anyone care?].
• Describe the major issues or problems examined by your research. This can be in the form of questions to be addressed. Be sure to note how your proposed study builds on previous assumptions about the research problem.
• Explain the methods you plan to use for conducting your research. Clearly identify the key sources you intend to use and explain how they will contribute to your analysis of the topic.
• Describe the boundaries of your proposed research in order to provide a clear focus. Where appropriate, state not only what you plan to study, but what aspects of the research problem will be excluded from the study.
• If necessary, provide definitions of key concepts, theories, or terms.

III.  Literature Review

Connected to the background and significance of your study is a section of your proposal devoted to a more deliberate review and synthesis of prior studies related to the research problem under investigation . The purpose here is to place your project within the larger whole of what is currently being explored, while at the same time, demonstrating to your readers that your work is original and innovative. Think about what questions other researchers have asked, what methodological approaches they have used, and what is your understanding of their findings and, when stated, their recommendations. Also pay attention to any suggestions for further research.

Since a literature review is information dense, it is crucial that this section is intelligently structured to enable a reader to grasp the key arguments underpinning your proposed study in relation to the arguments put forth by other researchers. A good strategy is to break the literature into "conceptual categories" [themes] rather than systematically or chronologically describing groups of materials one at a time. Note that conceptual categories generally reveal themselves after you have read most of the pertinent literature on your topic so adding new categories is an on-going process of discovery as you review more studies. How do you know you've covered the key conceptual categories underlying the research literature? Generally, you can have confidence that all of the significant conceptual categories have been identified if you start to see repetition in the conclusions or recommendations that are being made.

NOTE: Do not shy away from challenging the conclusions made in prior research as a basis for supporting the need for your proposal. Assess what you believe is missing and state how previous research has failed to adequately examine the issue that your study addresses. Highlighting the problematic conclusions strengthens your proposal. For more information on writing literature reviews, GO HERE .

To help frame your proposal's review of prior research, consider the "five C’s" of writing a literature review:

• Cite , so as to keep the primary focus on the literature pertinent to your research problem.
• Compare the various arguments, theories, methodologies, and findings expressed in the literature: what do the authors agree on? Who applies similar approaches to analyzing the research problem?
• Contrast the various arguments, themes, methodologies, approaches, and controversies expressed in the literature: describe what are the major areas of disagreement, controversy, or debate among scholars?
• Critique the literature: Which arguments are more persuasive, and why? Which approaches, findings, and methodologies seem most reliable, valid, or appropriate, and why? Pay attention to the verbs you use to describe what an author says/does [e.g., asserts, demonstrates, argues, etc.].
• Connect the literature to your own area of research and investigation: how does your own work draw upon, depart from, synthesize, or add a new perspective to what has been said in the literature?

IV.  Research Design and Methods

This section must be well-written and logically organized because you are not actually doing the research, yet, your reader must have confidence that you have a plan worth pursuing . The reader will never have a study outcome from which to evaluate whether your methodological choices were the correct ones. Thus, the objective here is to convince the reader that your overall research design and proposed methods of analysis will correctly address the problem and that the methods will provide the means to effectively interpret the potential results. Your design and methods should be unmistakably tied to the specific aims of your study.

Describe the overall research design by building upon and drawing examples from your review of the literature. Consider not only methods that other researchers have used, but methods of data gathering that have not been used but perhaps could be. Be specific about the methodological approaches you plan to undertake to obtain information, the techniques you would use to analyze the data, and the tests of external validity to which you commit yourself [i.e., the trustworthiness by which you can generalize from your study to other people, places, events, and/or periods of time].

When describing the methods you will use, be sure to cover the following:

• Specify the research process you will undertake and the way you will interpret the results obtained in relation to the research problem. Don't just describe what you intend to achieve from applying the methods you choose, but state how you will spend your time while applying these methods [e.g., coding text from interviews to find statements about the need to change school curriculum; running a regression to determine if there is a relationship between campaign advertising on social media sites and election outcomes in Europe ].
• Keep in mind that the methodology is not just a list of tasks; it is a deliberate argument as to why techniques for gathering information add up to the best way to investigate the research problem. This is an important point because the mere listing of tasks to be performed does not demonstrate that, collectively, they effectively address the research problem. Be sure you clearly explain this.
• Anticipate and acknowledge any potential barriers and pitfalls in carrying out your research design and explain how you plan to address them. No method applied to research in the social and behavioral sciences is perfect, so you need to describe where you believe challenges may exist in obtaining data or accessing information. It's always better to acknowledge this than to have it brought up by your professor!

V.  Preliminary Suppositions and Implications

Just because you don't have to actually conduct the study and analyze the results, doesn't mean you can skip talking about the analytical process and potential implications . The purpose of this section is to argue how and in what ways you believe your research will refine, revise, or extend existing knowledge in the subject area under investigation. Depending on the aims and objectives of your study, describe how the anticipated results will impact future scholarly research, theory, practice, forms of interventions, or policy making. Note that such discussions may have either substantive [a potential new policy], theoretical [a potential new understanding], or methodological [a potential new way of analyzing] significance.   When thinking about the potential implications of your study, ask the following questions:

• What might the results mean in regards to challenging the theoretical framework and underlying assumptions that support the study?
• What suggestions for subsequent research could arise from the potential outcomes of the study?
• What will the results mean to practitioners in the natural settings of their workplace, organization, or community?
• Will the results influence programs, methods, and/or forms of intervention?
• How might the results contribute to the solution of social, economic, or other types of problems?
• Will the results influence policy decisions?
• In what way do individuals or groups benefit should your study be pursued?
• What will be improved or changed as a result of the proposed research?
• How will the results of the study be implemented and what innovations or transformative insights could emerge from the process of implementation?

NOTE:   This section should not delve into idle speculation, opinion, or be formulated on the basis of unclear evidence . The purpose is to reflect upon gaps or understudied areas of the current literature and describe how your proposed research contributes to a new understanding of the research problem should the study be implemented as designed.

ANOTHER NOTE : This section is also where you describe any potential limitations to your proposed study. While it is impossible to highlight all potential limitations because the study has yet to be conducted, you still must tell the reader where and in what form impediments may arise and how you plan to address them.

VI.  Conclusion

The conclusion reiterates the importance or significance of your proposal and provides a brief summary of the entire study . This section should be only one or two paragraphs long, emphasizing why the research problem is worth investigating, why your research study is unique, and how it should advance existing knowledge.

Someone reading this section should come away with an understanding of:

• Why the study should be done;
• The specific purpose of the study and the research questions it attempts to answer;
• The decision for why the research design and methods used where chosen over other options;
• The potential implications emerging from your proposed study of the research problem; and
• A sense of how your study fits within the broader scholarship about the research problem.

VII.  Citations

As with any scholarly research paper, you must cite the sources you used . In a standard research proposal, this section can take two forms, so consult with your professor about which one is preferred.

• References -- a list of only the sources you actually used in creating your proposal.
• Bibliography -- a list of everything you used in creating your proposal, along with additional citations to any key sources relevant to understanding the research problem.

In either case, this section should testify to the fact that you did enough preparatory work to ensure the project will complement and not just duplicate the efforts of other researchers. It demonstrates to the reader that you have a thorough understanding of prior research on the topic.

Most proposal formats have you start a new page and use the heading "References" or "Bibliography" centered at the top of the page. Cited works should always use a standard format that follows the writing style advised by the discipline of your course [e.g., education=APA; history=Chicago] or that is preferred by your professor. This section normally does not count towards the total page length of your research proposal.

Develop a Research Proposal: Writing the Proposal. Office of Library Information Services. Baltimore County Public Schools; Heath, M. Teresa Pereira and Caroline Tynan. “Crafting a Research Proposal.” The Marketing Review 10 (Summer 2010): 147-168; Jones, Mark. “Writing a Research Proposal.” In MasterClass in Geography Education: Transforming Teaching and Learning . Graham Butt, editor. (New York: Bloomsbury Academic, 2015), pp. 113-127; Juni, Muhamad Hanafiah. “Writing a Research Proposal.” International Journal of Public Health and Clinical Sciences 1 (September/October 2014): 229-240; Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005; Procter, Margaret. The Academic Proposal. The Lab Report. University College Writing Centre. University of Toronto; Punch, Keith and Wayne McGowan. "Developing and Writing a Research Proposal." In From Postgraduate to Social Scientist: A Guide to Key Skills . Nigel Gilbert, ed. (Thousand Oaks, CA: Sage, 2006), 59-81; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences , Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.

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11.2 Steps in Developing a Research Proposal

Learning objectives.

• Identify the steps in developing a research proposal.
• Choose a topic and formulate a research question and working thesis.
• Develop a research proposal.

Writing a good research paper takes time, thought, and effort. Although this assignment is challenging, it is manageable. Focusing on one step at a time will help you develop a thoughtful, informative, well-supported research paper.

Your first step is to choose a topic and then to develop research questions, a working thesis, and a written research proposal. Set aside adequate time for this part of the process. Fully exploring ideas will help you build a solid foundation for your paper.

Choosing a Topic

When you choose a topic for a research paper, you are making a major commitment. Your choice will help determine whether you enjoy the lengthy process of research and writing—and whether your final paper fulfills the assignment requirements. If you choose your topic hastily, you may later find it difficult to work with your topic. By taking your time and choosing carefully, you can ensure that this assignment is not only challenging but also rewarding.

Writers understand the importance of choosing a topic that fulfills the assignment requirements and fits the assignment’s purpose and audience. (For more information about purpose and audience, see Chapter 6 “Writing Paragraphs: Separating Ideas and Shaping Content” .) Choosing a topic that interests you is also crucial. You instructor may provide a list of suggested topics or ask that you develop a topic on your own. In either case, try to identify topics that genuinely interest you.

After identifying potential topic ideas, you will need to evaluate your ideas and choose one topic to pursue. Will you be able to find enough information about the topic? Can you develop a paper about this topic that presents and supports your original ideas? Is the topic too broad or too narrow for the scope of the assignment? If so, can you modify it so it is more manageable? You will ask these questions during this preliminary phase of the research process.

Identifying Potential Topics

Sometimes, your instructor may provide a list of suggested topics. If so, you may benefit from identifying several possibilities before committing to one idea. It is important to know how to narrow down your ideas into a concise, manageable thesis. You may also use the list as a starting point to help you identify additional, related topics. Discussing your ideas with your instructor will help ensure that you choose a manageable topic that fits the requirements of the assignment.

In this chapter, you will follow a writer named Jorge, who is studying health care administration, as he prepares a research paper. You will also plan, research, and draft your own research paper.

Jorge was assigned to write a research paper on health and the media for an introductory course in health care. Although a general topic was selected for the students, Jorge had to decide which specific issues interested him. He brainstormed a list of possibilities.

If you are writing a research paper for a specialized course, look back through your notes and course activities. Identify reading assignments and class discussions that especially engaged you. Doing so can help you identify topics to pursue.

• Health Maintenance Organizations (HMOs) in the news
• Sexual education programs
• Hollywood and eating disorders
• Americans’ access to public health information
• Media portrayal of health care reform bill
• Depictions of drugs on television
• The effect of the Internet on mental health
• Popularized diets (such as low-carbohydrate diets)
• Fear of pandemics (bird flu, HINI, SARS)
• Electronic entertainment and obesity
• Advertisements for prescription drugs
• Public education and disease prevention

Set a timer for five minutes. Use brainstorming or idea mapping to create a list of topics you would be interested in researching for a paper about the influence of the Internet on social networking. Do you closely follow the media coverage of a particular website, such as Twitter? Would you like to learn more about a certain industry, such as online dating? Which social networking sites do you and your friends use? List as many ideas related to this topic as you can.

Narrowing Your Topic

Once you have a list of potential topics, you will need to choose one as the focus of your essay. You will also need to narrow your topic. Most writers find that the topics they listed during brainstorming or idea mapping are broad—too broad for the scope of the assignment. Working with an overly broad topic, such as sexual education programs or popularized diets, can be frustrating and overwhelming. Each topic has so many facets that it would be impossible to cover them all in a college research paper. However, more specific choices, such as the pros and cons of sexual education in kids’ television programs or the physical effects of the South Beach diet, are specific enough to write about without being too narrow to sustain an entire research paper.

A good research paper provides focused, in-depth information and analysis. If your topic is too broad, you will find it difficult to do more than skim the surface when you research it and write about it. Narrowing your focus is essential to making your topic manageable. To narrow your focus, explore your topic in writing, conduct preliminary research, and discuss both the topic and the research with others.

Exploring Your Topic in Writing

“How am I supposed to narrow my topic when I haven’t even begun researching yet?” In fact, you may already know more than you realize. Review your list and identify your top two or three topics. Set aside some time to explore each one through freewriting. (For more information about freewriting, see Chapter 8 “The Writing Process: How Do I Begin?” .) Simply taking the time to focus on your topic may yield fresh angles.

Jorge knew that he was especially interested in the topic of diet fads, but he also knew that it was much too broad for his assignment. He used freewriting to explore his thoughts so he could narrow his topic. Read Jorge’s ideas.

Conducting Preliminary Research

Another way writers may focus a topic is to conduct preliminary research . Like freewriting, exploratory reading can help you identify interesting angles. Surfing the web and browsing through newspaper and magazine articles are good ways to start. Find out what people are saying about your topic on blogs and online discussion groups. Discussing your topic with others can also inspire you. Talk about your ideas with your classmates, your friends, or your instructor.

Jorge’s freewriting exercise helped him realize that the assigned topic of health and the media intersected with a few of his interests—diet, nutrition, and obesity. Preliminary online research and discussions with his classmates strengthened his impression that many people are confused or misled by media coverage of these subjects.

Jorge decided to focus his paper on a topic that had garnered a great deal of media attention—low-carbohydrate diets. He wanted to find out whether low-carbohydrate diets were as effective as their proponents claimed.

Writing at Work

At work, you may need to research a topic quickly to find general information. This information can be useful in understanding trends in a given industry or generating competition. For example, a company may research a competitor’s prices and use the information when pricing their own product. You may find it useful to skim a variety of reliable sources and take notes on your findings.

The reliability of online sources varies greatly. In this exploratory phase of your research, you do not need to evaluate sources as closely as you will later. However, use common sense as you refine your paper topic. If you read a fascinating blog comment that gives you a new idea for your paper, be sure to check out other, more reliable sources as well to make sure the idea is worth pursuing.

Review the list of topics you created in Note 11.18 “Exercise 1” and identify two or three topics you would like to explore further. For each of these topics, spend five to ten minutes writing about the topic without stopping. Then review your writing to identify possible areas of focus.

Set aside time to conduct preliminary research about your potential topics. Then choose a topic to pursue for your research paper.

Collaboration

Please share your topic list with a classmate. Select one or two topics on his or her list that you would like to learn more about and return it to him or her. Discuss why you found the topics interesting, and learn which of your topics your classmate selected and why.

A Plan for Research

Your freewriting and preliminary research have helped you choose a focused, manageable topic for your research paper. To work with your topic successfully, you will need to determine what exactly you want to learn about it—and later, what you want to say about it. Before you begin conducting in-depth research, you will further define your focus by developing a research question , a working thesis, and a research proposal.

Formulating a Research Question

In forming a research question, you are setting a goal for your research. Your main research question should be substantial enough to form the guiding principle of your paper—but focused enough to guide your research. A strong research question requires you not only to find information but also to put together different pieces of information, interpret and analyze them, and figure out what you think. As you consider potential research questions, ask yourself whether they would be too hard or too easy to answer.

To determine your research question, review the freewriting you completed earlier. Skim through books, articles, and websites and list the questions you have. (You may wish to use the 5WH strategy to help you formulate questions. See Chapter 8 “The Writing Process: How Do I Begin?” for more information about 5WH questions.) Include simple, factual questions and more complex questions that would require analysis and interpretation. Determine your main question—the primary focus of your paper—and several subquestions that you will need to research to answer your main question.

Here are the research questions Jorge will use to focus his research. Notice that his main research question has no obvious, straightforward answer. Jorge will need to research his subquestions, which address narrower topics, to answer his main question.

Using the topic you selected in Note 11.24 “Exercise 2” , write your main research question and at least four to five subquestions. Check that your main research question is appropriately complex for your assignment.

Constructing a Working ThesIs

A working thesis concisely states a writer’s initial answer to the main research question. It does not merely state a fact or present a subjective opinion. Instead, it expresses a debatable idea or claim that you hope to prove through additional research. Your working thesis is called a working thesis for a reason—it is subject to change. As you learn more about your topic, you may change your thinking in light of your research findings. Let your working thesis serve as a guide to your research, but do not be afraid to modify it based on what you learn.

Jorge began his research with a strong point of view based on his preliminary writing and research. Read his working thesis statement, which presents the point he will argue. Notice how it states Jorge’s tentative answer to his research question.

One way to determine your working thesis is to consider how you would complete sentences such as I believe or My opinion is . However, keep in mind that academic writing generally does not use first-person pronouns. These statements are useful starting points, but formal research papers use an objective voice.

Write a working thesis statement that presents your preliminary answer to the research question you wrote in Note 11.27 “Exercise 3” . Check that your working thesis statement presents an idea or claim that could be supported or refuted by evidence from research.

Creating a Research Proposal

A research proposal is a brief document—no more than one typed page—that summarizes the preliminary work you have completed. Your purpose in writing it is to formalize your plan for research and present it to your instructor for feedback. In your research proposal, you will present your main research question, related subquestions, and working thesis. You will also briefly discuss the value of researching this topic and indicate how you plan to gather information.

When Jorge began drafting his research proposal, he realized that he had already created most of the pieces he needed. However, he knew he also had to explain how his research would be relevant to other future health care professionals. In addition, he wanted to form a general plan for doing the research and identifying potentially useful sources. Read Jorge’s research proposal.

Before you begin a new project at work, you may have to develop a project summary document that states the purpose of the project, explains why it would be a wise use of company resources, and briefly outlines the steps involved in completing the project. This type of document is similar to a research proposal. Both documents define and limit a project, explain its value, discuss how to proceed, and identify what resources you will use.

Writing Your Own Research Proposal

Now you may write your own research proposal, if you have not done so already. Follow the guidelines provided in this lesson.

Key Takeaways

• Developing a research proposal involves the following preliminary steps: identifying potential ideas, choosing ideas to explore further, choosing and narrowing a topic, formulating a research question, and developing a working thesis.
• A good topic for a research paper interests the writer and fulfills the requirements of the assignment.
• Defining and narrowing a topic helps writers conduct focused, in-depth research.
• Writers conduct preliminary research to identify possible topics and research questions and to develop a working thesis.
• A good research question interests readers, is neither too broad nor too narrow, and has no obvious answer.
• A good working thesis expresses a debatable idea or claim that can be supported with evidence from research.
• Writers create a research proposal to present their topic, main research question, subquestions, and working thesis to an instructor for approval or feedback.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

How to write a research proposal

Drafting your first research proposal can be intimidating if you’ve never written (or seen) one before. Our grad students and admissions staff have some advice on making a start.

Before you make a start

Is it a requirement for your course.

For some research courses in sciences you’ll join an existing research group so you don’t need to write a full research proposal, just a list of the groups and/or supervisors you want to work with. You might be asked to write a personal statement instead, giving your research interests and experience.

Still, for many of our research courses — especially in humanities and social sciences — your research proposal is one of the most significant parts of your application. Grades and other evidence of your academic ability and potential are important, but even if you’re academically outstanding you’ll need to show you’re a good match for the department’s staff expertise and research interests. Every course page on the University website has detailed information on what you’ll need to send with your application, so make sure that’s your first step before you continue:

There are many ways to start, I’ve heard stories about people approaching it totally differently. Yannis (DPhil in Computer Science)

How to begin?

There isn’t one right way to start writing a research proposal. First of all, make sure you’ve read your course page - it’ll have instructions for what to include in your research proposal (as well as anything to avoid), how your department will assess it, and the required word count.

Start small, think big

A research degree is a big undertaking, and it’s normal to feel a bit overwhelmed at first. One way to start writing is to look back at the work you’ve already done. How does your proposed research build on this, and the other research in the area? One of the most important things you’ll be showing through your research project is that your project is achievable in the time available for your course, and that you’ve got (or know how you’ll get) the right skills and experience to pull off your plan.

They don’t expect you to be the expert, you just have to have good ideas. Be willing to challenge things and do something new. Rebecca (DPhil in Medieval and Modern Languages)

However, you don’t have to know everything - after all, you haven’t started yet! When reading your proposal, your department will be looking at the potential and originality of your research, and whether you have a solid understanding of the topic you’ve chosen.

But why Oxford?

An Admissions Officer at one of our colleges says that it’s important to explain why you’re applying to Oxford, and to your department in particular:

“Really, this is all dependent on a department. Look at the department in depth, and look at what they offer — how is it in line with your interests?”

Think about what you need to successfully execute your research plans and explain how Oxford’s academic facilities and community will support your work. Should I email a potential supervisor? Got an idea? If your course page says it’s alright to contact a supervisor (check the top of the How to apply section), it’s a good idea to get in touch with potential supervisors when you come to write your proposal.

You’re allowed to reach out to academics that you might be interested in supervising you. They can tell you if your research is something that we can support here, and how, and give you ideas. Admissions Officer 

You’ll find more information about the academics working in your area on your department’s website (follow the department links on your course page ). John (DPhil in Earth Sciences) emailed a professor who had the same research interests as he did.

“Luckily enough, he replied the next day and was keen to support me in the application.”

These discussions might help you to refine your ideas and your research proposal.

Layal says, “I discussed ideas with my supervisor — what’s feasible, what would be interesting. He supported me a lot with that, and I went away and wrote it.”

It’s also an opportunity to find out more about the programme and the department:

“Getting in touch with people who are here is a really good way to ask questions.”

Not sure how to find a potential supervisor for your research? Visit our How-to guide on finding a supervisor .

Asking for help

My supervisors helped me with my research proposal, which is great. You don’t expect that, but they were really helpful prior to my application. Nyree (DPhil in Archaeological Science)

Don’t be afraid to ask for advice and feedback as you go. For example, you could reach out to a supervisor from your current or previous degree, or to friends who are also studying and could give you some honest feedback.

More help with your application

You can find instructions for the supporting documents you’ll need to include in your application on your course page and in the Application Guide.

Applicant advice hub

This content was previously available through our  Applicant advice hub . The hub contained links to articles hosted on our  Graduate Study at Oxford Medium channel . We've moved the articles that support the application process into this new section of our website.

• Application Guide: Research proposal

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How to Write a Research Proposal

Last Updated: March 20, 2024 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 782,760 times.

The exact format and requirements for a research proposal can vary slightly depending on the type of research being proposed and the specific demands of the institution you plan to submit your proposal to, but there are a few basics that are almost always needed. Overall, a good research proposal takes time to write and must identify what the proposed research will address and why the proposed research is so important. Here is a brief explanation of the sections needed to complete a standard research proposal as well as the writing timeline you should strive to follow.

Research Proposal Help

Sections of a Proposal

• For example, try a short, informative title like, “Medieval Plagues and the Movement Towards Humanism,” or “The Negative Impact of Alcohol on Liver Function.”
• Avoid phrases like “An Investigation of…” or “A Review of the…”

• Each sponsoring agency may specify a format for the title page. If an agency does not, apply the APA style. [2] X Research source
• Include a "running head" in the upper left corner. The running head will appear on all pages of the document and should be a shortened version of the title.
• Include the page number in the upper right corner. The page number should appear on all pages of the proposal.
• Center the full title of your research proposal roughly 1/3 of the way down the page. Double space it, and immediately below the title, insert your name. Below your name, list the institution you are affiliated with and the names and affiliations of any co-investigators you’re working with. In some styles, you may include their contact information as well.

• Center the word "Abstract" at the top of the page.
• Begin the text of your abstract directly below the word "Abstract." Do not indent the paragraph.
• The text of you abstract will usually be between 150 and 250 words.

• For example, if your proposal is about heart diseases, you might use phrases like circulatory system, blood, heart attack, etc.
• Your keywords can be single words, or phrases of 2-4 words.

• Brief proposals that only span a few pages do not often need a table of contents. Leaving out a table of contents is common, but depends on the type of research you’re doing and the institution you’re submitting the proposal to.
• Especially long proposals may also need a list of illustrations, figures, or tables.
• List all major parts and divisions of the proposal.

• Restate and center the title of your paper before moving into your introduction. Include a quick note about the topic being discussed and a definition of the theory from which your proposed research will be based.
• Write "Statement of Problem" before moving into a paragraph detailing the problem. When writing this part of the introduction, seek to answer the question: why does this research need to be conducted and what new issues does this research raise?
• Type "Purpose of Study" before writing this section of the introduction. Identify the goal of the study in one precise terms.
• Type "Significance of Research." In the paragraph below, answer why the area of research is important and identify the type of research or analysis proposed.

• If desired, you can break this section into multiple subsections.
• Under a header reading "Research Question" or "Research Hypothesis," describe the relationship between variables in the research or predict the relationship between variables. This essentially identifies the research problem.
• Under a header reading "Definition of Terms," define the central ideas that will be utilized in the proposed research.
• Also provide evidence supporting your competence or expertise in the field.

• Don’t turn this section into a list or a bland summary. Sum up existing research in a story-like manner that draws readers in while exposing the hole that your research will attempt to fill.

• This section can also be titled "Methodology."
• Provide a complete explanation of your proposed research. Address the explanation to experts in the field rather than laymen.
• The set up and information in this section will depend on whether your research is qualitative and quantitative. You’ll likely have subsections like "Research Design," "Instrumentation," "Data Collection and Analysis Procedures." You may include information about what you will do to protect the rights of human subjects, if necessary, under a section called "Protection of Human Rights.” Other possible subsections might include “Rigor,” “Neutrality,” “Consistency,” and “Applicability.”
• You should also demonstrate your knowledge of alternative methods, while making the case that your approach is the most effective way to tackle your research question.
• Be realistic about what you hope to accomplish, clear about your focus, and explicit about everything the research relies on. The description should also include a detailed schedule of the proposed work and thorough about all groundwork and materials needed.
• Also include information about sample size and target populations, if applicable.

• Identify information like the institution's past competence or contributions within the field of research, the university's supportive services, or the institution's research facilities.

• Note that this section is not always included, especially for shorter proposals.
• State the expertise and responsibilities of each contributor.

• Each cost should include justifying information.

Writing Timeline

• At 26 weeks, review administrative requirements for the foundations and organizations you plan to submit your proposal to. Double-check due dates and submission requirements.
• At 23 to 25 weeks, create a one to two page preliminary statement defining your proposed research.
• If working with an adviser or colleagues, present this short version of your proposal at 23 weeks. Use any feedback you receive to further focus your research in week 22.
• Research the context, history, and background of your research problem at 21 weeks.
• At 19 weeks, write a two to three page document exploring questions and possible methodological approaches.
• Contact experts in the field at 17 weeks to learn about the feasibility and relevance of each potential methodological approach.
• Continue your research during week 16 and refine your research question by week 14.

• At 20 weeks, identify and contact any relevant sources of information, including experts, archives, and organizations.
• Begin researching your budget needs by 18 weeks and your protocol process by 14 weeks.
• Request any necessary transcripts by 13 weeks.

• Create a single 5-page document containing your research question, framework, and proposed research design by week 13.
• Gather any additional data needed to complete a draft during week 12.
• Reconnect with collaborators and organizations. Determine which will be most helpful.
• Add the remaining details needed to complete your draft. Use the above guidelines or guidelines provided by the provider of the grant provider. Complete this between weeks 10 and 12.
• Ask your colleagues or adviser for more feedback by the 9 week mark.
• Revise your draft at 8 weeks. Create a tentative budget and ask advisers for letters of recommendation.

• At 5 weeks, review specific requirements addressed by the application and revise your proposal to meet this requirements and incorporate adviser suggestions.
• Give yourself a break during week 4 to let things settle.
• Remind your adviser and other faculty about your letters of recommendation during week 3.
• At 2 weeks, assemble your materials, review your proposal, and finalize your proposal.
• Ask colleagues to help you copy-edit 10 days in advance.
• Print your final copy and collect your materials 3 to 4 days in advance.
• Submit your research proposal 2 to 3 days before the due date.

Community Q&A

• Include images, charts, and diagrams in your methodology section if allowed and if applicable. The resources can structure the information in an easy-to-digest format while also breaking up otherwise long, monotonous blocks of text. Thanks Helpful 5 Not Helpful 0
• Be objective. Throughout the entire research proposal, you must strive to maintain an objective tone. Identify the importance of your research using broad academic reasons instead of narrow personal reasons. Thanks Helpful 3 Not Helpful 1

You Might Also Like

• ↑ https://library.sacredheart.edu/c.php?g=29803&p=185911
• ↑ https://apastyle.apa.org/style-grammar-guidelines/paper-format/title-page
• ↑ https://libguides.usc.edu/writingguide/abstract
• ↑ https://libguides.lvc.edu/c.php?g=333843&p=2247147
• ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5037942/
• ↑ https://library.sacredheart.edu/c.php?g=29803&p=185916
• ↑ https://libguides.usc.edu/writingguide/literaturereview
• ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3282423/
• ↑ https://academicanswers.waldenu.edu/faq/72739

About This Article

To write a research proposal, start by writing an introduction that includes a statement of the problem that your research is trying to solve. After you've established the problem, move into describing the purpose and significance of your research within the field. After this introduction, provide your research questions and hypotheses, if applicable. Finally, describe your proposed research and methodology followed by any institutional resources you will use, like archives or lab equipment. To learn how to construct a realistic writing timeline, keep reading. Did this summary help you? Yes No

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What (Exactly) Is A Research Proposal?

A simple explainer with examples + free template.

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Whether you’re nearing the end of your degree and your dissertation is on the horizon, or you’re planning to apply for a PhD program, chances are you’ll need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.

Overview: Research Proposal Basics

• What a research proposal is
• What a research proposal needs to cover
• How to structure your research proposal
• Example /sample proposals
• Proposal writing FAQs
• Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how  you plan to investigate it (your methodology). 

The purpose of the research proposal (its job, so to speak) is to convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

• What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
• Who it involves – female Gen-Y consumers
• In what context – the United Kingdom

So, make sure that your research proposal provides a detailed explanation of your research topic . If possible, also briefly outline your research aims and objectives , and perhaps even your research questions (although in some cases you’ll only develop these at a later stage). Needless to say, don’t start writing your proposal until you have a clear topic in mind , or you’ll end up waffling and your research proposal will suffer as a result of this.

Need a helping hand?

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

• How will you actually undertake your research (i.e., your methodology)?
• Is your research methodology appropriate given your research aims?
• Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

• Will you take a qualitative , quantitative or mixed -method approach?
• What sampling strategy will you adopt?
• How will you collect your data (e.g., interviews, surveys, etc)?
• How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
• What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

• A rich introduction and background to the proposed research
• An initial literature review covering the existing research
• An overview of the proposed research methodology
• A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

• The research topic is too broad (or just poorly articulated).
• The research aims, objectives and questions don’t align.
• The research topic is not well justified.
• The study has a weak theoretical foundation.
• The research design is not well articulated well enough.
• Poor writing and sloppy presentation.
• Poor project planning and risk management.
• Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

• Proposal Writing 101 : A Introductory Webinar
• Research Proposal Bootcamp : The Ultimate Online Course
• Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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51 Comments

I truly enjoyed this video, as it was eye-opening to what I have to do in the preparation of preparing a Research proposal.

I would be interested in getting some coaching.

I real appreciate on your elaboration on how to develop research proposal,the video explains each steps clearly.

Thank you for the video. It really assisted me and my niece. I am a PhD candidate and she is an undergraduate student. It is at times, very difficult to guide a family member but with this video, my job is done.

In view of the above, I welcome more coaching.

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This is very helpful. Would love to continue even as I prepare for starting my masters next year.

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Bundle of thanks to you for the research proposal guide it was really good and useful if it is possible please send me the sample of research proposal

You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

Cheruiyot Moses Kipyegon

Thanks alot. It was an eye opener that came timely enough before my imminent proposal defense. Thanks, again

thank you very much your lesson is very interested may God be with you

I am an undergraduate student (First Degree) preparing to write my project,this video and explanation had shed more light to me thanks for your efforts keep it up.

Very useful. I am grateful.

this is a very a good guidance on research proposal, for sure i have learnt something

Wonderful guidelines for writing a research proposal, I am a student of m.phil( education), this guideline is suitable for me. Thanks

You’re welcome 🙂

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Thank you, great insights

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Thank you. This is a great insight. I am a student preparing for a PhD program. I am requested to write my Research Proposal as part of what I am required to submit before my unconditional admission. I am grateful having listened to this video which will go a long way in helping me to actually choose a topic of interest and not just any topic as well as to narrow down the topic and be specific about it. I indeed need more of this especially as am trying to choose a topic suitable for a DBA am about embarking on. Thank you once more. The video is indeed helpful.

Have learnt a lot just at the right time. Thank you so much.

thank you very much ,because have learn a lot things concerning research proposal and be blessed u for your time that you providing to help us

Hi. For my MSc medical education research, please evaluate this topic for me: Training Needs Assessment of Faculty in Medical Training Institutions in Kericho and Bomet Counties

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I need any research proposal

Thank you for these videos. I will need chapter by chapter assistance in writing my MSc dissertation

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thank you for the video but i need a written example

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Princeton Correspondents on Undergraduate Research

How to Make a Successful Research Presentation

Turning a research paper into a visual presentation is difficult; there are pitfalls, and navigating the path to a brief, informative presentation takes time and practice. As a TA for  GEO/WRI 201: Methods in Data Analysis & Scientific Writing this past fall, I saw how this process works from an instructor’s standpoint. I’ve presented my own research before, but helping others present theirs taught me a bit more about the process. Here are some tips I learned that may help you with your next research presentation:

More is more

In general, your presentation will always benefit from more practice, more feedback, and more revision. By practicing in front of friends, you can get comfortable with presenting your work while receiving feedback. It is hard to know how to revise your presentation if you never practice. If you are presenting to a general audience, getting feedback from someone outside of your discipline is crucial. Terms and ideas that seem intuitive to you may be completely foreign to someone else, and your well-crafted presentation could fall flat.

Less is more

Limit the scope of your presentation, the number of slides, and the text on each slide. In my experience, text works well for organizing slides, orienting the audience to key terms, and annotating important figures–not for explaining complex ideas. Having fewer slides is usually better as well. In general, about one slide per minute of presentation is an appropriate budget. Too many slides is usually a sign that your topic is too broad.

Limit the scope of your presentation

Don’t present your paper. Presentations are usually around 10 min long. You will not have time to explain all of the research you did in a semester (or a year!) in such a short span of time. Instead, focus on the highlight(s). Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

You will not have time to explain all of the research you did. Instead, focus on the highlights. Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

Craft a compelling research narrative

After identifying the focused research question, walk your audience through your research as if it were a story. Presentations with strong narrative arcs are clear, captivating, and compelling.

• Introduction (exposition — rising action)

Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story. Introduce the key studies (characters) relevant in your story and build tension and conflict with scholarly and data motive. By the end of your introduction, your audience should clearly understand your research question and be dying to know how you resolve the tension built through motive.

• Methods (rising action)

The methods section should transition smoothly and logically from the introduction. Beware of presenting your methods in a boring, arc-killing, ‘this is what I did.’ Focus on the details that set your story apart from the stories other people have already told. Keep the audience interested by clearly motivating your decisions based on your original research question or the tension built in your introduction.

• Results (climax)

Less is usually more here. Only present results which are clearly related to the focused research question you are presenting. Make sure you explain the results clearly so that your audience understands what your research found. This is the peak of tension in your narrative arc, so don’t undercut it by quickly clicking through to your discussion.

• Discussion (falling action)

By now your audience should be dying for a satisfying resolution. Here is where you contextualize your results and begin resolving the tension between past research. Be thorough. If you have too many conflicts left unresolved, or you don’t have enough time to present all of the resolutions, you probably need to further narrow the scope of your presentation.

• Conclusion (denouement)

Return back to your initial research question and motive, resolving any final conflicts and tying up loose ends. Leave the audience with a clear resolution of your focus research question, and use unresolved tension to set up potential sequels (i.e. further research).

Use your medium to enhance the narrative

Visual presentations should be dominated by clear, intentional graphics. Subtle animation in key moments (usually during the results or discussion) can add drama to the narrative arc and make conflict resolutions more satisfying. You are narrating a story written in images, videos, cartoons, and graphs. While your paper is mostly text, with graphics to highlight crucial points, your slides should be the opposite. Adapting to the new medium may require you to create or acquire far more graphics than you included in your paper, but it is necessary to create an engaging presentation.

The most important thing you can do for your presentation is to practice and revise. Bother your friends, your roommates, TAs–anybody who will sit down and listen to your work. Beyond that, think about presentations you have found compelling and try to incorporate some of those elements into your own. Remember you want your work to be comprehensible; you aren’t creating experts in 10 minutes. Above all, try to stay passionate about what you did and why. You put the time in, so show your audience that it’s worth it.

For more insight into research presentations, check out these past PCUR posts written by Emma and Ellie .

— Alec Getraer, Natural Sciences Correspondent

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Ten tips for writing your research proposal

1.  follow the instructions.

Read and conform to all instructions found on the council website. Make sure that your proposal fits the criteria of the competition.

2.  Break down your proposal into point form before writing your first draft.

Based on the total length of the proposal, decide whether you will have headings/subheadings and what they will be (e.g., Introduction, Background Material, Methodology, and so on). These headings can be selected based on the advice given in the specific award instructions. For each section, lay out in point form what you will discuss.

3.  Know your audience.

• Describe your research proposal in non-technical terms. Use clear, plain language and avoid jargon.
• Make sure your proposal is free of typographic and grammatical errors.  
• Remember that, at every level, adjudication committees are multi-disciplinary and will include researchers in fields other than your own.
• Therefore, follow the KIS principle – K eep I t S imple! Reviewers like it that way. 

4.  Make an impact in the first few sentences.

Reviewers are very busy people. You must grab their attention and excite them about your project from the very beginning. Make it easy for them to understand (and thus fund) your proposal. Show how your research is innovative and valuable. Remember, too, to show your enthusiasm for your project—enthusiasm is contagious!

Organize your proposal so that it is tight, well-integrated, and makes a point, focused on a central question (e.g., “I am looking at this to show...”). Depending on the discipline, a tight proposal is often best achieved by having a clear hypothesis or research objective and by structuring the research proposal in terms of an important problem to be solved or fascinating question to be answered. Make sure to include the ways in which you intend to approach the solution.

5.  Have a clear title.

It is important that the title of your project is understandable to the general public, reflects the goal of the study, and attracts interest.

6.  Emphasize multidisciplinary aspects of the proposal, if applicable.  

7.  show that your research is feasible..

Demonstrate that you are competent to conduct the research and have chosen the best research or scholarly environment in which to achieve your goals.

8.  Clearly indicate how your research or scholarship will make a “contribution to knowledge” or address an important question in your field.  

9.  get the proposal reviewed and commented on by others..

Get feedback and edit. Then edit some more. And get more feedback. The more diverse opinion and criticism you receive on your proposal the better suited it will be for a multi-disciplinary audience.

10.  Remember that nothing is set in stone.

Your research proposal is not a binding document; it is a proposal . It is well understood by all concerned that the research you end up pursuing may be different from that in your proposal.  Instead of treating your proposal as a final, binding document, think of it as a flexible way to plan an exciting (but feasible) project that you would like to pursue.

This work is licensed under a Creative Commons Attribution Non-Commercial 4.0 International License . Graduate and Postdoctoral Studies, McGill University .

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• Indian J Anaesth
• v.60(9); 2016 Sep

How to write a research proposal?

Department of Anaesthesiology, Bangalore Medical College and Research Institute, Bengaluru, Karnataka, India

Devika Rani Duggappa

Writing the proposal of a research work in the present era is a challenging task due to the constantly evolving trends in the qualitative research design and the need to incorporate medical advances into the methodology. The proposal is a detailed plan or ‘blueprint’ for the intended study, and once it is completed, the research project should flow smoothly. Even today, many of the proposals at post-graduate evaluation committees and application proposals for funding are substandard. A search was conducted with keywords such as research proposal, writing proposal and qualitative using search engines, namely, PubMed and Google Scholar, and an attempt has been made to provide broad guidelines for writing a scientifically appropriate research proposal.

INTRODUCTION

A clean, well-thought-out proposal forms the backbone for the research itself and hence becomes the most important step in the process of conduct of research.[ 1 ] The objective of preparing a research proposal would be to obtain approvals from various committees including ethics committee [details under ‘Research methodology II’ section [ Table 1 ] in this issue of IJA) and to request for grants. However, there are very few universally accepted guidelines for preparation of a good quality research proposal. A search was performed with keywords such as research proposal, funding, qualitative and writing proposals using search engines, namely, PubMed, Google Scholar and Scopus.

Five ‘C’s while writing a literature review

BASIC REQUIREMENTS OF A RESEARCH PROPOSAL

A proposal needs to show how your work fits into what is already known about the topic and what new paradigm will it add to the literature, while specifying the question that the research will answer, establishing its significance, and the implications of the answer.[ 2 ] The proposal must be capable of convincing the evaluation committee about the credibility, achievability, practicality and reproducibility (repeatability) of the research design.[ 3 ] Four categories of audience with different expectations may be present in the evaluation committees, namely academic colleagues, policy-makers, practitioners and lay audiences who evaluate the research proposal. Tips for preparation of a good research proposal include; ‘be practical, be persuasive, make broader links, aim for crystal clarity and plan before you write’. A researcher must be balanced, with a realistic understanding of what can be achieved. Being persuasive implies that researcher must be able to convince other researchers, research funding agencies, educational institutions and supervisors that the research is worth getting approval. The aim of the researcher should be clearly stated in simple language that describes the research in a way that non-specialists can comprehend, without use of jargons. The proposal must not only demonstrate that it is based on an intelligent understanding of the existing literature but also show that the writer has thought about the time needed to conduct each stage of the research.[ 4 , 5 ]

CONTENTS OF A RESEARCH PROPOSAL

The contents or formats of a research proposal vary depending on the requirements of evaluation committee and are generally provided by the evaluation committee or the institution.

In general, a cover page should contain the (i) title of the proposal, (ii) name and affiliation of the researcher (principal investigator) and co-investigators, (iii) institutional affiliation (degree of the investigator and the name of institution where the study will be performed), details of contact such as phone numbers, E-mail id's and lines for signatures of investigators.

The main contents of the proposal may be presented under the following headings: (i) introduction, (ii) review of literature, (iii) aims and objectives, (iv) research design and methods, (v) ethical considerations, (vi) budget, (vii) appendices and (viii) citations.[ 4 ]

Introduction

It is also sometimes termed as ‘need for study’ or ‘abstract’. Introduction is an initial pitch of an idea; it sets the scene and puts the research in context.[ 6 ] The introduction should be designed to create interest in the reader about the topic and proposal. It should convey to the reader, what you want to do, what necessitates the study and your passion for the topic.[ 7 ] Some questions that can be used to assess the significance of the study are: (i) Who has an interest in the domain of inquiry? (ii) What do we already know about the topic? (iii) What has not been answered adequately in previous research and practice? (iv) How will this research add to knowledge, practice and policy in this area? Some of the evaluation committees, expect the last two questions, elaborated under a separate heading of ‘background and significance’.[ 8 ] Introduction should also contain the hypothesis behind the research design. If hypothesis cannot be constructed, the line of inquiry to be used in the research must be indicated.

Review of literature

It refers to all sources of scientific evidence pertaining to the topic in interest. In the present era of digitalisation and easy accessibility, there is an enormous amount of relevant data available, making it a challenge for the researcher to include all of it in his/her review.[ 9 ] It is crucial to structure this section intelligently so that the reader can grasp the argument related to your study in relation to that of other researchers, while still demonstrating to your readers that your work is original and innovative. It is preferable to summarise each article in a paragraph, highlighting the details pertinent to the topic of interest. The progression of review can move from the more general to the more focused studies, or a historical progression can be used to develop the story, without making it exhaustive.[ 1 ] Literature should include supporting data, disagreements and controversies. Five ‘C's may be kept in mind while writing a literature review[ 10 ] [ Table 1 ].

Aims and objectives

The research purpose (or goal or aim) gives a broad indication of what the researcher wishes to achieve in the research. The hypothesis to be tested can be the aim of the study. The objectives related to parameters or tools used to achieve the aim are generally categorised as primary and secondary objectives.

Research design and method

The objective here is to convince the reader that the overall research design and methods of analysis will correctly address the research problem and to impress upon the reader that the methodology/sources chosen are appropriate for the specific topic. It should be unmistakably tied to the specific aims of your study.

In this section, the methods and sources used to conduct the research must be discussed, including specific references to sites, databases, key texts or authors that will be indispensable to the project. There should be specific mention about the methodological approaches to be undertaken to gather information, about the techniques to be used to analyse it and about the tests of external validity to which researcher is committed.[ 10 , 11 ]

The components of this section include the following:[ 4 ]

Population and sample

Population refers to all the elements (individuals, objects or substances) that meet certain criteria for inclusion in a given universe,[ 12 ] and sample refers to subset of population which meets the inclusion criteria for enrolment into the study. The inclusion and exclusion criteria should be clearly defined. The details pertaining to sample size are discussed in the article “Sample size calculation: Basic priniciples” published in this issue of IJA.

Data collection

The researcher is expected to give a detailed account of the methodology adopted for collection of data, which include the time frame required for the research. The methodology should be tested for its validity and ensure that, in pursuit of achieving the results, the participant's life is not jeopardised. The author should anticipate and acknowledge any potential barrier and pitfall in carrying out the research design and explain plans to address them, thereby avoiding lacunae due to incomplete data collection. If the researcher is planning to acquire data through interviews or questionnaires, copy of the questions used for the same should be attached as an annexure with the proposal.

Rigor (soundness of the research)

This addresses the strength of the research with respect to its neutrality, consistency and applicability. Rigor must be reflected throughout the proposal.

It refers to the robustness of a research method against bias. The author should convey the measures taken to avoid bias, viz. blinding and randomisation, in an elaborate way, thus ensuring that the result obtained from the adopted method is purely as chance and not influenced by other confounding variables.

Consistency

Consistency considers whether the findings will be consistent if the inquiry was replicated with the same participants and in a similar context. This can be achieved by adopting standard and universally accepted methods and scales.

Applicability

Applicability refers to the degree to which the findings can be applied to different contexts and groups.[ 13 ]

Data analysis

This section deals with the reduction and reconstruction of data and its analysis including sample size calculation. The researcher is expected to explain the steps adopted for coding and sorting the data obtained. Various tests to be used to analyse the data for its robustness, significance should be clearly stated. Author should also mention the names of statistician and suitable software which will be used in due course of data analysis and their contribution to data analysis and sample calculation.[ 9 ]

Ethical considerations

Medical research introduces special moral and ethical problems that are not usually encountered by other researchers during data collection, and hence, the researcher should take special care in ensuring that ethical standards are met. Ethical considerations refer to the protection of the participants' rights (right to self-determination, right to privacy, right to autonomy and confidentiality, right to fair treatment and right to protection from discomfort and harm), obtaining informed consent and the institutional review process (ethical approval). The researcher needs to provide adequate information on each of these aspects.

Informed consent needs to be obtained from the participants (details discussed in further chapters), as well as the research site and the relevant authorities.

When the researcher prepares a research budget, he/she should predict and cost all aspects of the research and then add an additional allowance for unpredictable disasters, delays and rising costs. All items in the budget should be justified.

Appendices are documents that support the proposal and application. The appendices will be specific for each proposal but documents that are usually required include informed consent form, supporting documents, questionnaires, measurement tools and patient information of the study in layman's language.

As with any scholarly research paper, you must cite the sources you used in composing your proposal. Although the words ‘references and bibliography’ are different, they are used interchangeably. It refers to all references cited in the research proposal.

Successful, qualitative research proposals should communicate the researcher's knowledge of the field and method and convey the emergent nature of the qualitative design. The proposal should follow a discernible logic from the introduction to presentation of the appendices.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

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Methodology

• How to Write a Literature Review | Guide, Examples, & Templates

How to Write a Literature Review | Guide, Examples, & Templates

Published on January 2, 2023 by Shona McCombes . Revised on September 11, 2023.

What is a literature review? A literature review is a survey of scholarly sources on a specific topic. It provides an overview of current knowledge, allowing you to identify relevant theories, methods, and gaps in the existing research that you can later apply to your paper, thesis, or dissertation topic .

There are five key steps to writing a literature review:

• Search for relevant literature
• Evaluate sources
• Identify themes, debates, and gaps
• Outline the structure
• Write your literature review

A good literature review doesn’t just summarize sources—it analyzes, synthesizes , and critically evaluates to give a clear picture of the state of knowledge on the subject.

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Table of contents

What is the purpose of a literature review, examples of literature reviews, step 1 – search for relevant literature, step 2 – evaluate and select sources, step 3 – identify themes, debates, and gaps, step 4 – outline your literature review’s structure, step 5 – write your literature review, free lecture slides, other interesting articles, frequently asked questions, introduction.

• Quick Run-through
• Step 1 & 2

When you write a thesis , dissertation , or research paper , you will likely have to conduct a literature review to situate your research within existing knowledge. The literature review gives you a chance to:

• Demonstrate your familiarity with the topic and its scholarly context
• Develop a theoretical framework and methodology for your research
• Position your work in relation to other researchers and theorists
• Show how your research addresses a gap or contributes to a debate
• Evaluate the current state of research and demonstrate your knowledge of the scholarly debates around your topic.

Writing literature reviews is a particularly important skill if you want to apply for graduate school or pursue a career in research. We’ve written a step-by-step guide that you can follow below.

Prevent plagiarism. Run a free check.

Writing literature reviews can be quite challenging! A good starting point could be to look at some examples, depending on what kind of literature review you’d like to write.

• Example literature review #1: “Why Do People Migrate? A Review of the Theoretical Literature” ( Theoretical literature review about the development of economic migration theory from the 1950s to today.)
• Example literature review #2: “Literature review as a research methodology: An overview and guidelines” ( Methodological literature review about interdisciplinary knowledge acquisition and production.)
• Example literature review #3: “The Use of Technology in English Language Learning: A Literature Review” ( Thematic literature review about the effects of technology on language acquisition.)
• Example literature review #4: “Learners’ Listening Comprehension Difficulties in English Language Learning: A Literature Review” ( Chronological literature review about how the concept of listening skills has changed over time.)

You can also check out our templates with literature review examples and sample outlines at the links below.

Download Word doc Download Google doc

Before you begin searching for literature, you need a clearly defined topic .

If you are writing the literature review section of a dissertation or research paper, you will search for literature related to your research problem and questions .

Make a list of keywords

Start by creating a list of keywords related to your research question. Include each of the key concepts or variables you’re interested in, and list any synonyms and related terms. You can add to this list as you discover new keywords in the process of your literature search.

• Social media, Facebook, Instagram, Twitter, Snapchat, TikTok
• Body image, self-perception, self-esteem, mental health
• Generation Z, teenagers, adolescents, youth

Search for relevant sources

Use your keywords to begin searching for sources. Some useful databases to search for journals and articles include:

• Your university’s library catalogue
• Google Scholar
• Project Muse (humanities and social sciences)
• Medline (life sciences and biomedicine)
• EconLit (economics)
• Inspec (physics, engineering and computer science)

You can also use boolean operators to help narrow down your search.

Make sure to read the abstract to find out whether an article is relevant to your question. When you find a useful book or article, you can check the bibliography to find other relevant sources.

You likely won’t be able to read absolutely everything that has been written on your topic, so it will be necessary to evaluate which sources are most relevant to your research question.

For each publication, ask yourself:

• What question or problem is the author addressing?
• What are the key concepts and how are they defined?
• What are the key theories, models, and methods?
• Does the research use established frameworks or take an innovative approach?
• What are the results and conclusions of the study?
• How does the publication relate to other literature in the field? Does it confirm, add to, or challenge established knowledge?
• What are the strengths and weaknesses of the research?

Make sure the sources you use are credible , and make sure you read any landmark studies and major theories in your field of research.

You can use our template to summarize and evaluate sources you’re thinking about using. Click on either button below to download.

Take notes and cite your sources

As you read, you should also begin the writing process. Take notes that you can later incorporate into the text of your literature review.

It is important to keep track of your sources with citations to avoid plagiarism . It can be helpful to make an annotated bibliography , where you compile full citation information and write a paragraph of summary and analysis for each source. This helps you remember what you read and saves time later in the process.

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To begin organizing your literature review’s argument and structure, be sure you understand the connections and relationships between the sources you’ve read. Based on your reading and notes, you can look for:

• Trends and patterns (in theory, method or results): do certain approaches become more or less popular over time?
• Themes: what questions or concepts recur across the literature?
• Debates, conflicts and contradictions: where do sources disagree?
• Pivotal publications: are there any influential theories or studies that changed the direction of the field?
• Gaps: what is missing from the literature? Are there weaknesses that need to be addressed?

This step will help you work out the structure of your literature review and (if applicable) show how your own research will contribute to existing knowledge.

• Most research has focused on young women.
• There is an increasing interest in the visual aspects of social media.
• But there is still a lack of robust research on highly visual platforms like Instagram and Snapchat—this is a gap that you could address in your own research.

There are various approaches to organizing the body of a literature review. Depending on the length of your literature review, you can combine several of these strategies (for example, your overall structure might be thematic, but each theme is discussed chronologically).

Chronological

The simplest approach is to trace the development of the topic over time. However, if you choose this strategy, be careful to avoid simply listing and summarizing sources in order.

Try to analyze patterns, turning points and key debates that have shaped the direction of the field. Give your interpretation of how and why certain developments occurred.

If you have found some recurring central themes, you can organize your literature review into subsections that address different aspects of the topic.

For example, if you are reviewing literature about inequalities in migrant health outcomes, key themes might include healthcare policy, language barriers, cultural attitudes, legal status, and economic access.

Methodological

If you draw your sources from different disciplines or fields that use a variety of research methods , you might want to compare the results and conclusions that emerge from different approaches. For example:

• Look at what results have emerged in qualitative versus quantitative research
• Discuss how the topic has been approached by empirical versus theoretical scholarship
• Divide the literature into sociological, historical, and cultural sources

Theoretical

A literature review is often the foundation for a theoretical framework . You can use it to discuss various theories, models, and definitions of key concepts.

You might argue for the relevance of a specific theoretical approach, or combine various theoretical concepts to create a framework for your research.

Like any other academic text , your literature review should have an introduction , a main body, and a conclusion . What you include in each depends on the objective of your literature review.

The introduction should clearly establish the focus and purpose of the literature review.

Depending on the length of your literature review, you might want to divide the body into subsections. You can use a subheading for each theme, time period, or methodological approach.

As you write, you can follow these tips:

• Summarize and synthesize: give an overview of the main points of each source and combine them into a coherent whole
• Analyze and interpret: don’t just paraphrase other researchers — add your own interpretations where possible, discussing the significance of findings in relation to the literature as a whole
• Critically evaluate: mention the strengths and weaknesses of your sources
• Write in well-structured paragraphs: use transition words and topic sentences to draw connections, comparisons and contrasts

In the conclusion, you should summarize the key findings you have taken from the literature and emphasize their significance.

When you’ve finished writing and revising your literature review, don’t forget to proofread thoroughly before submitting. Not a language expert? Check out Scribbr’s professional proofreading services !

This article has been adapted into lecture slides that you can use to teach your students about writing a literature review.

Scribbr slides are free to use, customize, and distribute for educational purposes.

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If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

A literature review is a survey of scholarly sources (such as books, journal articles, and theses) related to a specific topic or research question .

It is often written as part of a thesis, dissertation , or research paper , in order to situate your work in relation to existing knowledge.

There are several reasons to conduct a literature review at the beginning of a research project:

• To familiarize yourself with the current state of knowledge on your topic
• To ensure that you’re not just repeating what others have already done
• To identify gaps in knowledge and unresolved problems that your research can address
• To develop your theoretical framework and methodology
• To provide an overview of the key findings and debates on the topic

Writing the literature review shows your reader how your work relates to existing research and what new insights it will contribute.

The literature review usually comes near the beginning of your thesis or dissertation . After the introduction , it grounds your research in a scholarly field and leads directly to your theoretical framework or methodology .

A literature review is a survey of credible sources on a topic, often used in dissertations , theses, and research papers . Literature reviews give an overview of knowledge on a subject, helping you identify relevant theories and methods, as well as gaps in existing research. Literature reviews are set up similarly to other  academic texts , with an introduction , a main body, and a conclusion .

An  annotated bibliography is a list of  source references that has a short description (called an annotation ) for each of the sources. It is often assigned as part of the research process for a  paper .  

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More From Forbes

20 expert methods to make your grant proposal stand out.

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Grants are a critical source of funding for nonprofits, but drafting a proposal to secure a grant is challenging and highly competitive. To increase chances of success, a proposal must be clear, compelling and persuasive.

Below, 20 Forbes Nonprofit Council members explain how to elevate your proposal process and get one step closer to securing that grant for your organization. Follow their recommended approaches to take your applications to the next level.

1. Tell Success Stories

Always tell as many success stories as possible, even if it can only be told on the cover or in the introduction. Successes demonstrate the organization's impact on a human level; this is where the mission can resonate the most. Decision makers naturally require explicit data-driven outcomes to better understand the financial ask, but what’s almost as important is ensuring they feel moved and inspired. - Lisa Rusyniak , Goodwill Industries of the Chesapeake, Inc.

2. Talk About Consequences Without The Grant

Talk about the counterfactual point of what would happen in the absence of this grant. What would stay the same, get worse or change? Then, connect that answer back to how the grant will make a difference in the lives of those you are hoping to support in a way that would not otherwise be possible. - Caroline Whistler , Third Sector Capital Partners

3. Explicitly Write To The Requirements

Whether it’s a grant or other kind of solicitation, my one basic suggestion is to write explicitly to the requirement. Show the grant offeror that you understand the requirement, how you will meet the requirement with outcomes and how your approach has high value added. Too often, proposal/grant writers focus on the message they want to send as opposed to the requirements of the solicitation. - Pat Tamburrino , NobleReach Foundation

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024, 4. establish a relationship prior to submission.

While not always possible, the most surefire way to ensure your grant proposal is successful is for its submission to be the culmination of a relationship already developed and a program already discussed rather than the launch of either. Through this approach, persuasion happens as part of conversations where you align and agree, thus taking the pressure off character limits and written words. - Patricia McIlreavy , Center for Disaster Philanthropy

5. Present Concrete Evidence

A proposal for funding should cite data and research to clearly demonstrate the need and the impact the nonprofit can have in closing the opportunity gap. Presenting concrete evidence enhances credibility and persuades donors of the project’s significance and potential outcomes. In addition, keeping language succinct and clear is also advisable. - Randy Wong , Hawaii Youth Symphony

6. Demonstrate Your Credibility And Track Record

Grant-making institutions look for proposals that demonstrate institutional competency and experience in implementing impactful, mission-aligned programs. Demonstrate your organization's credibility, expertise and track record in delivering similar projects. Highlight successful outcomes you’ve achieved to establish confidence in your ability to effectively utilize funds and deliver results. - Michael Horowitz , The Community Solution Education System

7. Communicate Long-Term Outcomes

I believe that the best strategy for grants is to tie them to long-term outcomes. Many corporations and foundations desire immediate impact or results, but real change takes time. Grantees should invest in organizations and ideas with a plan for growth and evolution over a period of years. This approach allows nonprofits to communicate funding needs for infrastructure and sustaining operations. - Terry Bowman , ReadWorks

Forbes Nonprofit Council is an invitation-only organization for chief executives in successful nonprofit organizations. Do I qualify?

8. Showcase Your Value Proposition

Proposed projects should accomplish the donor’s objectives and leave room for collaboration. For a competitive edge, mirror language from the original notice of funding opportunity, demonstrate an understanding of the donor’s priorities and speak directly to measurable, sustainable outcomes. Define what sets you apart and outline a solid value proposition for the donor’s investment. - Sharon Payt , International Justice Mission

9. Build An Outline

We always build an outline for a grant proposal. Outlining forces you to clearly explain your project's purpose, goals and methods. Most of all, an outline creates a roadmap for the grant proposal, ensuring that information is presented logically and flows smoothly, allowing multiple team members to contribute and provide feedback, ultimately strengthening the proposal. - Erin Mote , InnovateEDU

10. Share Third-Party Verified Research

Depending on your area of focus, there may be opportunities to seek state and federal funding. These funders typically look for organizations with solid track records and a thoughtful plan for sustainability beyond the initial funding. Having research and strong data that is verified by a third party is helpful, as is having strong relationships with community leaders and elected officials. - Tom Ulbrich , Goodwill Industries of Western New York, Inc.

11. Show The Difference You Are Making

Focus on the expected results. All nonprofits are seeking to do good work and have appealing missions. More and more funders today are focused on the impact their dollars will have on the community, not just the organization. That means moving beyond the process and focusing on clear interim and summative metrics. Like nonprofits, funders want to know they are making a difference. - Patrick Riccards , Driving Force Institute

12. Mirror The Funder's Language

Mirror the language of the funder. Every funder has particular focus areas or interests. Read their website, social media and funding announcements to pull out the main themes and even some phrases they use often. Use these back in the grant to ensure you pitch your work in a way that resonates and can be a significant first step in connecting with their mission and focus. - Matthew Gayer , Spur Local

13. Clearly Answer What Is Being Asked

It may sound simple, but speaking directly and concisely to the question the application is asking. Make sure that you are addressing the interests of the funders and connect how you are going to solve a problem or meet a need. - Jamee Rodgers , Urban Neighborhood Initiative

14. Align Your Project With Funder's Goals

Craft a compelling grant proposal by aligning your project with the funder's goals. Clearly outline your organization's mission and track record of success while detailing the project's impact and outcomes to demonstrate how it will effectively utilize the funding. - James Dismond , Hospice Care of the Lowcountry

15. Seek Alignment With The Funder’s Strategic Focus

It's critical to align your mission and vision with the strategic focus of the grant funder. Too often, nonprofits apply for grants with guidelines that are clearly not consistent with the organization’s mission or the project’s deliverables. Your argument strengthens when you can bring together the goals and values of both the nonprofit and the funder to deliver a win-win outcome. - Victoria Burkhart , The More Than Giving Company

16. Anticipate Follow-Up Questions

Anticipate the follow-up questions and answer those in the proposal. Put yourself in the place of the reviewer and answer the questions that may not specifically be on the application. For example, if they ask how many people will receive services, go a step further and give an example of a recipient and the impact on their life. - Kimberly Lewis , Goodwill Industries of East Texas, Inc.

17. Show How The Grant Will Support Your Goal

Grants should support, not supplant, more than 30% of your annual revenue. Be strategic with your mission's immediate impact, but also clearly outline how your mission makes a future impact on those you serve and the community as a whole. This shows a longitudinal pathway grant funders like because it shows you are planning to sustain with or without their individual grant. - Erin Davison , Big Brothers Big Sisters of Southwest Louisiana

18. Clarify Effects And Outcomes

Clarifying the project's effects and outcomes helps you win. Emphasize measurable results and illustrate how grant funds will directly contribute to project goals to demonstrate project value and effectiveness. This helps grant evaluators comprehend your proposal and shows the possible benefits of their investment. Add data-driven facts and match your proposal with the funder's vision. - Jason Fields , Madison Region Economic Partnership

19. Be Sincere In Your Passion For The Project

It can be easy to find a grant desirable merely for the price tag. However, the best-written, most persuasive grants come from a true passion for the objective. Sincerity and authenticity are palpable when the writer is in alignment with the goals of the proposal. Be discerning, and do not pursue grant funding if you are not in love with the project for the long haul of deliverables. - Tara Chalakani , Preferred Behavioral Health Group

20. Match The Grantor's Own Narrative Style

Whether it’s a grant, major gift or corporate proposal, the key to persuasion is hidden in plain sight. Look at the stories the grant providers tell in their own annual reports, on their social media and on their websites. What questions do they ask in their application? Their language choices and narrative style all tell you exactly what will be most persuasive to them. - Cherian Koshy , Kindsight

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Use the application instructions found on this page along with the guidance in the funding opportunity to submit grant applications to NIH, the Centers for Disease Control and Prevention, the Food and Drug Administration, and the Agency for Healthcare Research and Quality.

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How to Create a Social Media Marketing Strategy in 9 Easy Steps [Free Template]

Creating your social media marketing strategy doesn’t need to be painful. Create an effective plan for your business in 9 simple steps.

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.

In this post, we’ll walk you through a nine-step plan to create a winning social media strategy of your own. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

How to create a social media strategy:

Bonus: Get a free social media strategy template   to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

What is a social media marketing strategy?

A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy.

Finally, a good social media plan should define the roles and responsibilities within your team and outline your reporting cadence.

Create. Schedule. Publish. Engage. Measure. Win.

Creating your own social media marketing strategy (video guide)

No time to read the whole article? Let Amanda, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free social media marketing strategy template in less than 10 minutes:

How to create a social media marketing strategy in 9 steps

Step 1. choose goals that align to business objectives, set s.m.a.r.t. goals.

The first step to creating a winning social media strategy is to establish clear objectives and goals. Without goals, you have no way to measure success and return on investment (ROI) .

Each of your social media marketing goals should be SMART : s pecific, m easurable, a ttainable, r elevant and t ime-bound.

Psst: Need help getting started? We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits .

Oh, and if you need examples of smart social media goals , we’ve got you covered there too.

Once you’ve decided on your goals, track them in a social media strategy doc — grab our free template if you don’t have one already.

Track meaningful metrics

Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates.

For inspiration, take a look at these 19 essential social media metrics .

You may want to track different goals for different social media networks, or even different uses for each network.

For example, if you use LinkedIn to drive traffic to your website, you would measure click-throughs. If Instagram is for brand awareness, you might track the number of Instagram Story views. And if you advertise on Facebook, cost-per-click (CPC) is a common success metric.

Social media goals should align with your overall marketing objectives. This makes it easier to show the value of your work and secure buy-in from your boss.

Start developing a successful social media marketing plan by writing down at least three goals for social media.

“ It’s easy to get overwhelmed by deciding what to post and which metrics to track, but you need to focus on what you want to get out of social media to begin with,” says Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. “Don’t just start posting and tracking everything: match your goals to your business, and your metrics to your goals.”

Step 2. Learn everything you can about your audience

Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media.

When it comes to your ideal customer, you should know things like:

• Average income
• Typical job title or industry

Here’s a simple guide and template for creating audience/buyer personas .

Don’t forget to document this information in your strategy doc!

Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. These insights allow you to refine your strategy and better target your audience.

Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90% of their users who referred other customers were between 18- and 34-years-old, and 65% of that group was using Android. They used that information to target their ads, resulting in a 40% lower cost per referral.

Check out our guide to using social media analytics and the tools you need to track them .

Step 3. Get to know your competition

Odds are your competitors are already using social media, and that means you can learn from what they’re doing.

Conduct a competitive analysis

A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.

It will also help you spot opportunities and weaknesses you can document in your social strategy doc.

Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into X (Twitter) or Instagram. You might want to focus on the social media platforms where your audience is underserved, rather than trying to win fans away from a dominant player.

Use social media listening

Social listening is another way to keep an eye on your competitors.

Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them. If they’re using influencer marketing, how much engagement do those campaigns earn them?

Pro tip : Use Hootsuite Streams to monitor relevant keywords, hashtags and accounts in real-time.

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As you track, you may notice shifts in how your competitors and industry leaders are using social media. You may come across new, exciting trends. You might even spot specific social content or a campaign that really hits the mark—or totally bombs.

Use this kind of intel to optimize and inform your own social media marketing strategy.

Just don’t go overboard on the spy tactics, Amanda advises. “ Make sure you aren’t ALWAYS comparing yourself to the competition — it can be a distraction. I’d say checking in on a monthly basis is healthy. Otherwise, focus on your own strategy and results.”

Step 4. Do a social media audit

If you’re already using social media, take stock of your efforts so far. Ask yourself the following questions:

• What’s working, and what’s not?
• Who is engaging with you?
• What are your most valuable partnerships?
• Which networks does your target audience use?
• How does your social media presence compare to the competition?

Once you collect that information, you’ll be ready to start thinking about ways to improve.

We’ve created an easy-to-follow social media audit guide and template to walk you through each step of this process.

Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping.

To help you decide, ask yourself the following questions:

• Is my audience here?
• If so, how are they using this platform?
• Can I use this account to help achieve my goals?

Asking these tough questions will keep your social media strategy focused.

Look for impostor accounts

During the audit, you may discover fake accounts using your business name or the names of your products.

These imposters can be harmful to your brand—never mind that they’re capturing followers that should be yours.

You may want to get your accounts verified too to ensure your fans know they are dealing with the real you.

Here’s how to get verified on:

• X (Twitter)

Step 5. Set up accounts and improve profiles

Decide which networks to use.

As you decide which social networks to use, you will also need to define your strategy for each.

Benefit Cosmetics’ social media manager, Angela Purcaro, told eMarketer : “For our makeup tutorials … we’re all about Snapchat and Instagram Stories. [X], on the other hand, is designated for customer service.”

Hootsuite’s own social team even designates different purposes for formats within networks. On Instagram, for example, they use the feed to post high-quality educational infographics and product announcements and Stories to cover live events or quick social media updates.

View this post on Instagram A post shared by Hootsuite 🦉 (@hootsuite)

Pro tip : Write out a mission statement for each network. A one-sentence declaration to keep you focused on a specific goal.

Example: “We will use X for customer support to keep email and call volumes down.”

Or: “We will use LinkedIn for promoting and sharing our company culture to help with recruitment and employee advocacy.”

One more: “We will use Instagram to highlight new products and repost quality content from influencers.”

If you can’t create a solid mission statement for a particular social media channel, you may want to ask yourself if it’s worth it.

Note : While larger businesses can and do tackle every platform, small businesses may not be able to — and that’s ok! Prioritize social platforms that will have the most impact on your business and make sure your marketing team has the resources to handle content for those networks. If you need help focusing your efforts, check out our 18-minute social media plan .

Set up your profiles

Once you’ve decided which networks to focus on, it’s time to create your profiles. Or improve existing ones so they align with your strategy.

• Make sure you fill out all profile fields
• Include keywords people would use to search for your business
• Use consistent branding (logos, images, etc.) across networks so your profiles are easily recognizable

Pro tip : Use high-quality images that follow the recommended dimensions for each network. Check out our always-up-to-date social media image size cheat sheet for quick reference.

We’ve also got step-by-step guides for each network to walk you through the process:

• Create a Facebook business page
• Create an Instagram business account
• Create a TikTok account
• Create a X (Twitter) business account
• Create a Snapchat account
• Create a LinkedIn Company Page
• Create a Pinterest business account
• Create a YouTube channel

Don’t let this list overwhelm you. Remember, it’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every network.

Optimize your profiles (and content) for search

Never heard of social SEO ? It’s time to learn.

44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search.

That means making sure your profile names are clear and descriptive, you’re including relevant hashtags and keywords in your bio and on every post, and you’re using features like alt text and captions to include your target keywords as naturally as possible.

Step 6. Find inspiration

While it’s important that your brand be unique, you can still draw inspiration from other businesses that are great on social.

“ I consider it my job to stay active on social: to know what’s trending, which campaigns are winning, what’s new with the platforms, who’s going above and beyond,” says Amanda. “This might be the most fun step for you, or the hardest one, but it’s just as crucial as the rest of them.”

Social media success stories

You can usually find these on the business section of the social network’s website. ( Here’s Facebook’s , for example.)

Case studies can offer valuable insights that you can apply to your own social media plan.

Award-winning accounts and campaigns

You could also check out the winners of The Facebook Awards or The Shorty Awards for examples of brands that are at the top of their social media game.

For learning and a laugh, check out Fridge-Worthy, Hootsuite’s bi-weekly awards show highlighting brands doing smart and clever things on social media.

Your favorite brands on social media

Who do you enjoy following on social media? What do they do that compels people to engage and share their content?

National Geographic, for example, is one of the best on Instagram, combining stunning visuals with compelling captions.

View this post on Instagram A post shared by National Geographic (@natgeo)

Then there’s Shopify. The ecommerce brand uses Facebook to sell themselves by showcasing customer stories and case studies.

And Lush Cosmetics is a great example of superior customer service on X. They use their 280 characters to answer questions and solve problems in an extremely charming and on-brand way.

Source: lushcosmetics on X

Notice that each of these accounts has a consistent voice, tone, and style. That’s key to letting people know what to expect from your feed. That is, why should they follow you? What’s in it for them?

Consistency also helps keep your content on-brand even if you have multiple people on your social media team.

For more on this, read our guide on establishing a compelling brand voice on social media .

Ask your followers

Consumers can also offer social media inspiration.

What are your target customers talking about online? What can you learn about their wants and needs?

If you have existing social channels, you could also ask your followers what they want from you. Just make sure that you follow through and deliver what they ask for.

Step 7. Create a social media content calendar

Sharing great content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact.

Your social media content calendar also needs to account for the time you spend interacting with the audience (although you need to allow for some spontaneous engagement as well).

Set your posting schedule

Your social media content calendar lists the dates and times at which you will publish types of content on each channel. It’s the perfect place to plan all of your social media activities—from images, link sharing, and re-shares of user-generated content to blog posts and videos. It includes both your day-to-day posting and content for social media campaigns.

Your calendar also ensures your posts are spaced out appropriately and published at the best times to post .

Pro tip: You can plan your whole content calendar and get recommended best times to post on every network based on your past engagement rate, impressions, or link click data in Hootsuite.

Hootsuite’s Best Time to Publish feature

Determine the right content mix

Make sure your content strategy and calendar reflect the mission statement you’ve assigned to each social profile, so that everything you post is working to support your business goals.

(We know, it’s tempting to jump on every meme, but there should always be a strategy behind your social media marketing efforts!)

You might decide that:

• 50% of content will drive traffic back to your website
• 25% of content will be curated from other sources
• 20% of content will support lead-generation goals (newsletter sign-ups, ebook downloads, etc.)
• 5% of content will be about your company culture

Placing these different post types in your content calendar will ensure you maintain the right mix.

If you’re starting from scratch and you’re not sure what types of content to post, try the 80-20 rule :

• 80% of your posts should inform, educate, or entertain your audience
• 20% can directly promote your brand.

You could also try the social media content marketing rule of thirds :

• One-third of your content promotes your business, converts readers, and generates profit.
• One-third of your content shares ideas and stories from thought leaders in your industry or like-minded businesses.
• One-third of your content is personal interactions with your audience

Whatever you decide on, be sure to document it in your strategy doc.

Don’t post too much or too little

If you’re starting a social media marketing strategy from scratch, you may not have figured out how often to post to each network for maximum engagement yet.

Post too frequently and you risk annoying your audience. But, if you post too little, you risk looking like you’re not worth following.

Start with these posting frequency recommendations:

• Instagram (feed): 3-7 times per week
• TikTok: 3-5 times per week
• Facebook: 1-2 times per day
• X (Twitter): 1-5 times per day
• LinkedIn: 1-5 times per day

Pro tip : Once you have your social media content calendar planned out, use a scheduling tool to prepare messages in advance rather than updating constantly throughout the day.

We might be biased, but we think Hootsuite is the best social media management tool. You can schedule social media posts to every network and the intuitive calendar view gives you a full picture of all your social activity each week.

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Step 8. Create compelling content

Remember those mission statements you created for each channel in Step 5? Well, it’s time to go a bit deeper, a.k.a. provide some examples of the type of content you’ll post to fulfill your mission on each network.

If you’re not sure what to post, here’s a long list of social media content ideas to get you started. Or (to make it even easier) you can use an AI tool like OwlyWriter to generate on-brand content in a flash.

The idea here is to:

• Keep your content aligned with the purpose of each network;
• Show other stakeholders (if applicable) what kind of content they can expect to see on each network.

This last point especially will help you avoid any tension when your colleagues want to know why you haven’t posted their case study/whitepaper/blog post to TikTok yet. It’s not in the strategy, Linda!

Ideally, you will generate content types that are both suited to the network and the purpose you’ve set out for that network.

For example, you wouldn’t want to waste time posting brand awareness tweets if you’ve designated X/Twitter for primarily customer support. And you wouldn’t want to post super polished corporate video ads to TikTok, as users expect to see short, unpolished videos on that platform.

It might take some testing over time to figure out which type of content works best on which type of network, so prepare to update this section frequently.

We won’t lie: content creation isn’t as easy as everyone not on the social team seems to think. But if you’re struggling, Amanda suggests going back to basics.

The first question to ask is: is there cohesion between your content types? Is your content providing value? Do you have a good mix of entertaining, or educational content? What does it offer that makes a person stop and spend time? Creating a few different content pillars or categories that encompass different aspects of storytelling for your brand, and what you can offer your audience is a good start.

This brings us to Step 9.

Step 9. Track performance and make adjustments

Your social media marketing strategy is a hugely important document for your business, and you can’t assume you’ll get it exactly right on the first try.

As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected.

That’s why it’s important to document your progress along the way.

Look at performance metrics

In addition to the analytics within each social network (see Step 2), you can use UTM parameters to track social visitors as they move through your website, so you can see exactly which social posts drive the most traffic to your website.

Benchmark your results

You’ve got your numbers, but how do they stack up to the competition in your industry? Industry benchmarks are a great way to evaluate your performance against other businesses in your category.

If you’ve got Hootsuite Analytics , you can use our built-in social media benchmarking tool to compare the performance of your social accounts against the average of brands in your industry with just a couple of clicks.

You can set up custom timeframes, switch between networks — Instagram, Facebook, X (Twitter), LinkedIn, and TikTok — and look up benchmarks for metrics like followers, audience growth rate, engagement rate, clicks, shares, and much more.

You’ll also find resources to improve your performance  right in the summary section:

Re-evaluate, test, and do it all again

Once this data starts coming in, use it to re-evaluate your strategy regularly. You can also use this information to test different posts, social marketing campaigns, and strategies against one another. Constant testing allows you to understand what works and what doesn’t, so you can refine your social media marketing strategy in real time.

You’ll want to check the performance of all your channels at least once a week and get to know the basics of social media reporting so you can track your growth over time.

Pro tip: If you use Hootsuite, you can review the performance of all your posts on every network in one place. Once you get the hang of checking your analytics, you may even want to customize different reports to show specific metrics over a variety of different time periods.

Surveys can also be a great way to find out how well your social media strategy is working. Ask your followers, email list, and website visitors whether you’re meeting their needs and expectations, and what they’d like to see more of. Then make sure to deliver on what they tell you.

Finalizing your social media strategy

Spoiler alert: nothing is final.

Social media moves fast. New networks emerge, others go through demographic shifts.

Your business will go through periods of change as well.

All of this means that your social media marketing strategy should be a living document that you review and adjust as needed. Refer to it often to stay on track, but don’t be afraid to make changes so that it better reflects new goals, tools, or plans.

When you update your social strategy, make sure to watch our 5-step video on how to updating your social media strategy for 2024:

Social media strategy template

Ready to start documenting? Grab your free social media strategy template below!

What’s next? When you’re ready to put your plan into action, we’re here to help…

Save time managing your social media marketing strategy with Hootsuite. From a single dashboard you can easily:

• Plan, create, and schedule posts to every network
• Track relevant keywords, topics, and accounts
• Stay on top of engagement with a universal inbox
• Get easy-to-understand performance reports and improve your strategy as needed

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With files from Shannon Tien .

Do it better with Hootsuite , the all-in-one social media tool. Stay on top of things, grow, and beat the competition.

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.

Amanda Wood is a senior social marketing professional who combines analytical and creative thinking to build brands.

As head of social at Hootsuite, Amanda oversees the global social strategy encompassing organic and paid social on Instagram, Facebook, Twitter, TikTok, and LinkedIn, a social engagement and listening strategy, and an employee advocacy program.

As the leader of a high-performing social team, she has extensive experience collaborating with creatives to bring campaigns to life on social and drive business results.

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How to Write a Consulting Proposal [Templates & Examples]

Published: April 24, 2024

You’ve just wrapped up a call with a prospective consulting client. They’re interested in working with you. Congratulations! If you’ve found your way to this blog post, it’s safe to assume you now need to develop a consulting proposal for this client — and you need help doing so. That’s why I’m here.

In this post, I’ll explain what a consulting proposal is, and how to write one that your prospective clients can’t resist.

Table of Contents

What is a consulting proposal?

How to write a consulting proposal, parts of a consulting proposal, consulting proposal template for sales, consulting proposal template for marketing.

• Sample Consulting Proposal

Consulting Proposal Tools

A consulting proposal is a document that outlines the nature, scope, and timeline of a specific consulting project. Like a salesperson’s pitch to a prospect, a consulting proposal highlights the problem your prospective client is experiencing and positions you, the consultant, as the solution.

Many prospective clients request proposals before officially signing on the dotted line. Why? In short, a consulting proposal outlines your working relationship so both parties can stay aligned and understand the other’s expectations. Proposals aren’t paper formalities — they signify the start of an important client-consultant relationship.

This document will effectively take your conversations with the prospect into an active working relationship. That’s why it’s important to write a good proposal.

A good consulting proposal must have the following information:

• A summary of the problems or challenges that your prospect is facing.
• A detailed account of how you’ll solve those problems.
• A list of the results you’ll seek to achieve for their business.

It also includes contractual information such as fees and terms.

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Before You Create a Consulting Proposal

Writing a consulting proposal will require a bit of pre-work. You’ll want to get to know your client’s needs and goals.

1. Chat with your client in person or over the phone.

You can’t write an effective consulting proposal without chatting with your prospective client first. Do your best to set up a phone call for this conversation; if you can, meet in person. An email will suffice for getting to know your client and their consulting needs, but letting them see your face and/or hear your voice will help you build trust with them.

2. Understand their challenges and needs.

The better you understand your prospective client’s challenges and pain points, the more impactful your proposal can be.

While a consulting proposal template can help get the job done, the details in your proposals should not be one-size-fits-all; they should be tailored to each client and their needs. Don’t hesitate to follow up with additional phone calls or meetings to better understand your client and what they need from you.

3. Highlight your value proposition.

Hiring a consultant is not a cheap investment, and you want your client to understand that they’re investing in you because you’ll deliver results. You don’t necessarily need to include a section titled “Value Proposition,” either.

Instead, get specific on how you’ll deliver. For example, you could mention how you’ll be increasing X metric, reducing Y negative outcome, or driving Z results for their business.

4. Ask about the details.

A successful proposal reflects the project scope and details to keep both parties aligned. Don’t forget to ask about your client’s ideal timeline, budget, expectations, and outcomes. These details are important for selling a prospective client on your services as well as giving your client a better understanding of how exactly you two will work together.

Knowing how to write a clear, concise consulting proposal can make or break your ability to convert prospective clients. Let’s review how to put together a winning proposal.

Consulting Scope Template

In consulting, a scope of work document ensures that the consultant and client are on the same page from the start regarding the precise work to be completed, by when, and for what investment.

Here’s what I typically see a scope of work document contain:

Client Details

Consultant Details

Project Summary

Milestones, Tasks, Process, and Timeline

Project Exclusions

Investment and Payment Terms

• Communications, Reporting, and Approval Details

Other Terms

Here’s a consulting scope of work template that you can draw inspiration from.

Scope of Work

Company Name:

Company Representative:

Designation:

Alternate Company Representative (and Contact Details):

Consulting Representative:

This project will entail (enter details here in two to three paragraphs).

Here’s an overview of the project’s tasks along with the corresponding deadlines:

Milestone 1
Milestone 2
Milestone 3

The scope of work defines the parameters of the project. Any tasks or services not explicitly specified within this document are considered outside the scope of the project.

In consideration of the milestones described above, (Client Company) shall pay (Consulting Company) the following fee structure for the project:

	$00.00

Sample Invoice (Attach a sample invoice template for reference)

The payment terms are as follows:

• $X will be paid within (insert number of days) days after signing of this scope of work as an initial deposit.
• Invoices will be submitted every (insert frequency) which will include the price for completed milestones.
• Payment should be made within X days of the invoice receipt.
• Late payment will result in a fee of $X per day.
• List other payment terms.

Communication, Reporting, and Approval

General Contact Details

Client Company

• Primary Contact Person for the Project:
• Contact Information:

Consulting Company

Communication Channels

This subsection outlines the communication guidelines for this project, which will take place via:

• (Add general guidelines)
• (Add availability/timing/frequency details)

Periodic updates regarding the project progress will be given via:

• What it Includes:

The guidelines for milestone/task approval and final sign-off for the project are as follows:

• (List guidelines here)
• (List and explain other important terms and conditions)

Each party acknowledges that it has read this scope of work, understands it, and agrees to the terms and conditions.

Client Representative (On Behalf of ‘Client Company’):

Client Company:

Consulting Representative (On Behalf of ‘Consulting Company’):

Consulting Company:

Please read, approve, and sign this document by (insert date here). Once the scope of work is accepted, (Consulting Company Name) shall get in touch within two business days to set up an introductory call for the project.

Note : This template doesn’t constitute legal advice and is for general information purposes only. Before entering into a legal agreement, ask a lawyer to review your scope of work document prior to sending it to a client. This will help prevent issues from arising down the line.

• Write an executive summary.
• Briefly describe why you’re the best for the job.
• Specify what the client can expect from the project.
• Establish what your deliverables will be.
• Confirm and outline the costs.
• Specify any other contract terms and conditions.
• Keep the proposal concise.
• Ask for feedback

1. Write an executive summary.

Get started by writing an executive summary or introduction (also called a project summary). This section will include your client’s challenges or obstacles and how you intend to solve them. Simply put, this section summarizes the entire project.

2. Briefly describe why you’re the best for the job.

There’s a good chance your client may be receiving proposals from other companies. You’ll need to show them that you’re the right person for the job and assure them they’re in great hands. Briefly describe how your experience will help the client achieve their goals.

While it may be tempting to hone in on your qualifications and experience, your consulting proposal should focus on what your client will get from working with you. You can add this information as a short (1-2 sentences) paragraph in your introduction.

3. Specify what the client can expect from the project.

Be as specific as possible about the value and outcomes your client can expect. For example, if your main objective is to increase traffic, say that and outline how. This will help you draft your project scope.

Avoid buzzwords and generic jargon. In fact, do your best to use the same words they did in your meetings — this will resonate with them and show you were listening.

4. Establish what your deliverables will be.

Go back to your client conversation notes. Do they need a new marketing strategy, a new website, or advertising plan? What tangible products will they have once the project is completed? These will be your “deliverables” and you’ll want to include them in your proposal so the client knows exactly what they are getting out of the project. I’ll describe deliverables in more detail in the next section.

5. Confirm and outline the costs.

You’ll want to be up front with the client about how much the project will cost. Be clear about your fees and what they include. If you require specific payment structures like a deposit or installments on certain dates, explicitly explain them in this section of your proposal.

6. Specify any other contract terms and conditions.

This section will specify exactly what terms and conditions the client is agreeing to should they decide to proceed. In addition to rates, this can include a timeframe for the project (start and end date), payment types accepted or any other terms you require.

7. Keep the proposal concise.

When it comes to consulting proposals, quality matters much more than quantity. Keep your proposal as brief as possible to accurately describe the project scope and expectations. Don’t give your client a reason to stop reading your proposal and potentially view another consultant’s — instead, keep your proposal concise and engaging.

8. Ask for feedback.

A consulting proposal is a two-way document, meaning both parties should have a say in the content it includes. As you develop your proposal, clarify any questions or concerns you have with your prospective client. When finished, send it to your client for review and feedback.

Consider building your proposal in Google Docs or a similar word processor in which your client can collaborate and leave comments or suggestions.

Now that I’ve covered how to write a consulting proposal more broadly, let’s break it down into parts.

The most effective consulting proposals follow an engaging and logical structure. In this section, I’ll discuss the anatomy of a well-written consulting proposal.

1. Salutation

Begin your document by greeting your client.

A personalized greeting sets apart your consulting proposals from a generic proposal. When you treat your proposal as a personal letter, prospective clients are more likely to trust you and want to build a relationship with you. Use the client’s formal name (e.g., “Mr.,” “Mrs.,” or “Dr.”) unless you’re on a first-name basis.

2. Introduction

In this section, write three to four sentences describing the nature of the project and the issues you want to solve.

Consider this section the introduction, or hook, of your proposal. Summarize the challenges your prospective client is facing and what value you can provide through your consulting services. In this section, you should also thank your client for considering you and give them a brief overview of what they can expect from the rest of the proposal.

You can also include one to two sentences introducing yourself and your business. While the proposal shouldn’t be focused on your work as a consultant, it never hurts to include a short section in which you explain why the client should choose you. Even if you pitched yourself during your initial prospective call, you can reiterate your key strengths and qualifications here.

3. Project Scope

Next, add three to five bullet points giving insight into the exact action items (or tasks) you’ll undertake to achieve the desired result.

This section is all about what you’ll be doing to carry out the project you outlined above. For example, if you’re being hired to review and analyze a client’s marketing strategies, this section would outline how long your phone calls or office visits will be, how many calls or visits you commit to each week, the length of each visit, etc. You can never be too detailed in the project scope section; it’ll only save you and your client a headache later.

4. Objectives

In this section, you’ll want to list out three to five objectives for the project.

Now that you’ve covered both the purpose and scope of the project, it’s time to convince the client of the project’s value. What sort of results do you want your client to see after they’re done working with you?

Unlike the deliverables section below, which focuses on the actual “final products” you’ll be delivering, the objectives section focuses on the end result after those products are delivered. It’s important to put this as early as possible in your document so that your client is convinced they’re making a good investment.

5. Deliverables

Next, list out the concrete deliverable(s) the client will have once they’re finished working with you. Will it be a revamped website? A redesigned collection of brochures?

This section outlines the tangible, identifiable end “products” you will be providing your client as a result of the project. If the project scope describes “how,” the deliverables are the “what.”

Following the example above, while your project scope would be reviewing and analyzing marketing strategies, your deliverables may be a detailed analysis document, a presentation of proposed changes, or even a brand-new marketing plan (the specific details will vary depending on your client and their preferences and needs).

6. Timeline

In this section, give a timeline for each specific action item you listed in the “Scope” section.

This section is incredibly important for setting expectations and creating boundaries with clients. If the project scope describes “how” and the deliverables outline the “what,” can you guess what the timeline section is? Ding, ding — it’s the “when.”

The timeline part of the proposal should outline specific project dates and deadlines for different parts of your project. Whether you’re making office visits, creating documents, or simply sending follow-up emails, try to detail every possible date in your proposal. At the very least, make sure you include the project start, final project deadlines, and any milestones in between.

7. Investment

Next, list out your consulting fees and what they include, as well as how and when you prefer to get paid.

If you recommend using a certain payment portal, include that information here. Similarly, if you require a down payment or staggered fee structure, don’t forget that information, too.

Here are some other tips to consider when creating this section of your proposal.

8. Signature

In this section, you’ll immediately ask for a signature from your prospective client. Include space for them to write the day’s date, their name, and their signature.

You’ll want to include this straight in the proposal, even if they’re still in the consideration stage, so that it’s easier to get approval. If you add the additional step of having to send a “finalized contract,” you risk unnecessarily elongating the process.

9. Next Steps

Last, include a strong call-to-action in your proposal. Leave your email for them to contact you as well. Give clear instructions in this final section so clients know how to move forward.

While each proposal should be tailored to each prospective client, it can be tedious to write out the entire document every time. This is where a consulting proposal template can come in handy.

Below you’ll find two consulting proposal templates: one for sales and one for marketing.

You can use this free consulting proposal template in Word or PDF format. The sections match up with what I covered above, but are worded a little differently to better align with sales.

Pro tip : If you use a template, don’t forget to double-check that all client-specific details are updated and correct.

Featured Resource: Free Consulting Proposal Template

Activity

Start Date

Completion Date

Content Audit

January 1

January 14

Technical Audit

January 15

January 31

Usability Tests

February 1

February 7

Content Plan Creation

February 8

February 28

Content Plan Review and Approval

March 1

March 7

Content Creation

March 8

April 30

Website Redesign

April 1

June 1

I charge fees per project based on the estimated time to completion.

You won’t have to worry about hiring freelance writers or finding a web developer. As your consultant, I’ll take care of that for you. All fees are inclusive of phone calls and emails.

Project Activity	Hours	Fee
Content and Technical Audit	30	$900
Usability Tests	N/A	$200
Content Plan Creation	30	$900
Content Creation	100	$3,000
Website Redesign	100	$3,000
		$8,000

Please sign below.

[signature form]

Please return the signed document to me by Wednesday, December 6. I’ll touch base with you on Friday, December 8, to discuss this proposal. You can send me any questions and concerns at [email protected]. I look forward to working with you.

Now that you have an idea of what a sample consulting proposal looks like, I’m going to share some tools that can help with your next draft.

Consulting Proposal Example

For more inspiration on how to write your proposal, I’d like to show you an example of an audio marketing company’s proposal.

Don't forget to share this post!

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Numbers, Facts and Trends Shaping Your World

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What the data says about gun deaths in the U.S.

More Americans died of gun-related injuries in 2021 than in any other year on record, according to the latest available statistics from the Centers for Disease Control and Prevention (CDC). That included record numbers of both gun murders and gun suicides. Despite the increase in such fatalities, the rate of gun deaths – a statistic that accounts for the nation’s growing population – remained below the levels of earlier decades.

Here’s a closer look at gun deaths in the United States, based on a Pew Research Center analysis of data from the CDC, the FBI and other sources. You can also read key public opinion findings about U.S. gun violence and gun policy .

This Pew Research Center analysis examines the changing number and rate of gun deaths in the United States. It is based primarily on data from the Centers for Disease Control and Prevention (CDC) and the Federal Bureau of Investigation (FBI). The CDC’s statistics are based on information contained in official death certificates, while the FBI’s figures are based on information voluntarily submitted by thousands of police departments around the country.

For the number and rate of gun deaths over time, we relied on mortality statistics in the CDC’s WONDER database covering four distinct time periods:  1968 to 1978 ,  1979 to 1998 ,  1999 to 2020 , and 2021 . While these statistics are mostly comparable for the full 1968-2021 period, gun murders and suicides between 1968 and 1978 are classified by the CDC as involving firearms  and  explosives; those between 1979 and 2021 are classified as involving firearms only. Similarly, gun deaths involving law enforcement between 1968 and 1978 exclude those caused by “operations of war”; those between 1979 and 2021 include that category, which refers to gun deaths among military personnel or civilians  due to war or civil insurrection in the U.S . All CDC gun death estimates in this analysis are adjusted to account for age differences over time and across states.

The FBI’s statistics about the types of firearms used in gun murders in 2020 come from the bureau’s  Crime Data Explorer website . Specifically, they are drawn from the expanded homicide tables of the agency’s  2020 Crime in the United States report . The FBI’s statistics include murders and non-negligent manslaughters involving firearms.

How many people die from gun-related injuries in the U.S. each year?

In 2021, the most recent year for which complete data is available, 48,830 people died from gun-related injuries in the U.S., according to the CDC. That figure includes gun murders and gun suicides, along with three less common types of gun-related deaths tracked by the CDC: those that were accidental, those that involved law enforcement and those whose circumstances could not be determined. The total excludes deaths in which gunshot injuries played a contributing, but not principal, role. (CDC fatality statistics are based on information contained in official death certificates, which identify a single cause of death.)

What share of U.S. gun deaths are murders and what share are suicides?

Though they tend to get less public attention than gun-related murders, suicides have long accounted for the majority of U.S. gun deaths . In 2021, 54% of all gun-related deaths in the U.S. were suicides (26,328), while 43% were murders (20,958), according to the CDC. The remaining gun deaths that year were accidental (549), involved law enforcement (537) or had undetermined circumstances (458).

What share of all murders and suicides in the U.S. involve a gun?

About eight-in-ten U.S. murders in 2021 – 20,958 out of 26,031, or 81% – involved a firearm. That marked the highest percentage since at least 1968, the earliest year for which the CDC has online records. More than half of all suicides in 2021 – 26,328 out of 48,183, or 55% – also involved a gun, the highest percentage since 2001.

How has the number of U.S. gun deaths changed over time?

The record 48,830 total gun deaths in 2021 reflect a 23% increase since 2019, before the onset of the coronavirus pandemic .

Gun murders, in particular, have climbed sharply during the pandemic, increasing 45% between 2019 and 2021, while the number of gun suicides rose 10% during that span.

The overall increase in U.S. gun deaths since the beginning of the pandemic includes an especially stark rise in such fatalities among children and teens under the age of 18. Gun deaths among children and teens rose 50% in just two years , from 1,732 in 2019 to 2,590 in 2021.

How has the rate of U.S. gun deaths changed over time?

While 2021 saw the highest total number of gun deaths in the U.S., this statistic does not take into account the nation’s growing population. On a per capita basis, there were 14.6 gun deaths per 100,000 people in 2021 – the highest rate since the early 1990s, but still well below the peak of 16.3 gun deaths per 100,000 people in 1974.

The gun murder rate in the U.S. remains below its peak level despite rising sharply during the pandemic. There were 6.7 gun murders per 100,000 people in 2021, below the 7.2 recorded in 1974.

The gun suicide rate, on the other hand, is now on par with its historical peak. There were 7.5 gun suicides per 100,000 people in 2021, statistically similar to the 7.7 measured in 1977. (One caveat when considering the 1970s figures: In the CDC’s database, gun murders and gun suicides between 1968 and 1978 are classified as those caused by firearms and explosives. In subsequent years, they are classified as deaths involving firearms only.)

Which states have the highest and lowest gun death rates in the U.S.?

The rate of gun fatalities varies widely from state to state. In 2021, the states with the highest total rates of gun-related deaths – counting murders, suicides and all other categories tracked by the CDC – included Mississippi (33.9 per 100,000 people), Louisiana (29.1), New Mexico (27.8), Alabama (26.4) and Wyoming (26.1). The states with the lowest total rates included Massachusetts (3.4), Hawaii (4.8), New Jersey (5.2), New York (5.4) and Rhode Island (5.6).

The results are somewhat different when looking at gun murder and gun suicide rates separately. The places with the highest gun murder rates in 2021 included the District of Columbia (22.3 per 100,000 people), Mississippi (21.2), Louisiana (18.4), Alabama (13.9) and New Mexico (11.7). Those with the lowest gun murder rates included Massachusetts (1.5), Idaho (1.5), Hawaii (1.6), Utah (2.1) and Iowa (2.2). Rate estimates are not available for Maine, New Hampshire, Vermont or Wyoming.

The states with the highest gun suicide rates in 2021 included Wyoming (22.8 per 100,000 people), Montana (21.1), Alaska (19.9), New Mexico (13.9) and Oklahoma (13.7). The states with the lowest gun suicide rates were Massachusetts (1.7), New Jersey (1.9), New York (2.0), Hawaii (2.8) and Connecticut (2.9). Rate estimates are not available for the District of Columbia.

How does the gun death rate in the U.S. compare with other countries?

The gun death rate in the U.S. is much higher than in most other nations, particularly developed nations. But it is still far below the rates in several Latin American countries, according to a 2018 study of 195 countries and territories by researchers at the Institute for Health Metrics and Evaluation at the University of Washington.

The U.S. gun death rate was 10.6 per 100,000 people in 2016, the most recent year in the study, which used a somewhat different methodology from the CDC. That was far higher than in countries such as Canada (2.1 per 100,000) and Australia (1.0), as well as European nations such as France (2.7), Germany (0.9) and Spain (0.6). But the rate in the U.S. was much lower than in El Salvador (39.2 per 100,000 people), Venezuela (38.7), Guatemala (32.3), Colombia (25.9) and Honduras (22.5), the study found. Overall, the U.S. ranked 20th in its gun fatality rate that year .

How many people are killed in mass shootings in the U.S. every year?

This is a difficult question to answer because there is no single, agreed-upon definition of the term “mass shooting.” Definitions can vary depending on factors including the number of victims and the circumstances of the shooting.

The FBI collects data on “active shooter incidents,” which it defines as “one or more individuals actively engaged in killing or attempting to kill people in a populated area.” Using the FBI’s definition, 103 people – excluding the shooters – died in such incidents in 2021 .

The Gun Violence Archive, an online database of gun violence incidents in the U.S., defines mass shootings as incidents in which four or more people are shot, even if no one was killed (again excluding the shooters). Using this definition, 706 people died in these incidents in 2021 .

Regardless of the definition being used, fatalities in mass shooting incidents in the U.S. account for a small fraction of all gun murders that occur nationwide each year.

How has the number of mass shootings in the U.S. changed over time?

The same definitional issue that makes it challenging to calculate mass shooting fatalities comes into play when trying to determine the frequency of U.S. mass shootings over time. The unpredictability of these incidents also complicates matters: As Rand Corp. noted in a research brief , “Chance variability in the annual number of mass shooting incidents makes it challenging to discern a clear trend, and trend estimates will be sensitive to outliers and to the time frame chosen for analysis.”

The FBI found an increase in active shooter incidents between 2000 and 2021. There were three such incidents in 2000. By 2021, that figure had increased to 61.

Which types of firearms are most commonly used in gun murders in the U.S.?

In 2020, the most recent year for which the FBI has published data, handguns were involved in 59% of the 13,620 U.S. gun murders and non-negligent manslaughters for which data is available. Rifles – the category that includes guns sometimes referred to as “assault weapons” – were involved in 3% of firearm murders. Shotguns were involved in 1%. The remainder of gun homicides and non-negligent manslaughters (36%) involved other kinds of firearms or those classified as “type not stated.”

It’s important to note that the FBI’s statistics do not capture the details on all gun murders in the U.S. each year. The FBI’s data is based on information voluntarily submitted by police departments around the country, and not all agencies participate or provide complete information each year.

Note: This is an update of a post originally published on Aug. 16, 2019.

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How to Write a Business Proposal – 28 Examples | Visme

Written by: Olujinmi Oluwatoni

Writing a business proposal that wins clients over is tough work. It gets even tougher when you're competing against multiple vendors for the same contract. According to a recent report by Loopio , teams on average win only 44% of their Request for Proposals (RFPs)

Here’s the silver lining. You can increase your win rate with a standout business proposal that not only grabs the client's attention but properly articulates your value proposition, unique strengths and capabilities.

However, creating a professional business proposal from scratch can be challenging, especially if you lack the necessary skills and tools.

To assist you, we’ve put together 28 business proposal templates to help you write one and increase your chances of success.

Here’s a short selection of 8 easy-to-edit business proposal templates you can edit, share, and download with Visme. View more templates below:

Table of Contents

• What is a Business Proposal?

28 Business Proposal Templates to Impress Clients

• A business proposal is a document crafted to convince potential clients, investors, or partners to take a particular action, such as purchasing a product or service, investing in a project or forming a partnership.
• Visme's template library offers a diverse selection of templates covering service, product, investment, partnership, consulting, project and bid proposals. These proposal templates are easily customizable with Visme’s user-friendly drag-and-drop editor.
• Visme also offers an array of features for creating impressive and unique business proposals, including team collaboration, online sharing, AI-powered image and text tools, custom branding, analytics, data visualizations, animation and interactivity.
• With Visme’s intuitive editor, you can seamlessly customize these templates. Tap into built-in features like hundreds of free fonts, millions of free images, vector icons, data tools, animations and more to whip up the perfect proposal design in minutes.

What Is a Business Proposal?

A business proposal is a document designed to persuade a prospective client, investor, or partner to take a specific action—whether it is buying a product or service, investing in a project, or entering into a partnership.

To craft a compelling proposal, you need to grasp the client's needs, present your solution, outline your strategy and demonstrate why you or your team are the best choice to address the problem.

Visme’s extensive array of proposal templates, combined with an intuitive editor and advanced tools, streamlines the process of creating a professional business proposal.

Hear what one of our customers has to say about Visme:

“Visme is something that I would highly recommend. It made us look a lot better in our clients’ eyes because it's something that's visually effective as a marketing tool.”

"With Visme, instead of days, a page would take us anywhere from 4-8 hours on a duplicate or templated process and even up to 72 hours for projects with unique needs and with immense input and back and forth on the design process.”

Brad Wills, Sourcing Executive at IBM's Recruitment Processing Outsourcing (RPO)! Read the full case study .

Check out these 28 business proposals professionally designed for almost every kind of business.

Service Proposal Templates

Product proposal templates, partnership proposal templates, investment proposal templates, consulting proposal templates, project proposal templates, bid proposal templates, 1. it service one-pager proposal template.

Looking for a quick and concise way to communicate the value and specifics of your IT service offering to potential clients or stakeholders? This service proposal template is your sure bet.

The minimalist design gives the plan a modern look and creates a powerful visual impact. Leverage the space to detail your executive summary , description of services, scope of work and lots more.

And if you’re tight on time, you can rely on Visme's AI document generator for instant proposal creation. Simply input your prompt, provide context, choose your preferred design and witness the tool swiftly generate your initial draft within seconds.

Check out how the AI document generator tool works here.

2. Marketing Agency Proposal Template

This comprehensive template is your ultimate tool to pitch your marketing agency's services and secure deals effortlessly.

Its sleek design, captivating visuals and icons ensure an attractive presentation. You can easily spotlight the problems you’ll address, solutions, project roadmap, services, the team, client testimonials and more.

Your brand identity conveys professionalism and makes your proposal more memorable to potential clients. To showcase your brand identity, ensure your proposal is branded using Visme's brand wizard . Simply input your web URL to automatically incorporate design elements from your website and access personalized, branded templates.

3. Clinical Laboratory Services

This template offers a framework to showcase your clinical services expertise and present your unique value proposition with clarity. The template offers dedicated sections for services, product breakdowns, certifications, locations and more.

Against a white backdrop, various shades of blue harmoniously blend to symbolize the beauty of healthcare and increase your proposal’s aesthetic appeal. The template also features captivating visuals, icons and an engaging layout.

Convert your product proposal into an engaging page-turner using Visme's flipbook effect . This allows your audience to virtually flip through pages, mimicking a real document experience.

4. Online Grocery Delivery Proposal Template

Seeking investment or partnerships for your groundbreaking online grocery delivery service? This online delivery service proposal template is your silver bullet.

The striking blend of lemon, blue and white gives it a great visual appeal. Each page also boasts engaging culinary visuals, icons and a refined layout that complements the content.

With detailed market analysis, innovative strategies and detailed financial projections, this template helps you present a compelling case. The best part is that the template design is fully customizable to suit any product or brand.

With our interactive features like hover effects or clickable pop-ups, you can provide more information, such as technical details or testimonials, without overwhelming the reader.

5. Consumer Product One Pager Proposal

Utilize this concise yet impactful one pager proposal to secure funding for your consumer product venture. This template allows you to distill your product's essence, market potential and competitive edge into a compelling one-page format.

It features captivating visuals, icons and harmonious color combinations, delivering a compelling presentation.

Personalize the template with your text, images, brand elements and more. You can streamline editing using Visme's dynamic fields , which eliminate the need to manually enter key information when customizing it for other clients.

Just create custom fields like company name, address, contact details and other information and automatically fill in the relevant fields with a single click.

6. Mobile Game Development Proposal Template

Looking for a way to capture potential clients' attention and secure software development projects? Start with this mobile game development proposal template. Its vibrant purple, orange and white scheme, complemented by compelling visuals and bold icons ensures your proposal stands out.

The template features sections to emphasize critical elements like introductions, overviews, goals, why to choose your services, action plans and more.

You can add more pages and customize the visuals, icons and layout to suit your brand’s needs.

7. 3D Modeling Software Proposal Template

Make a bold impression on your prospective software clients with this innovative proposal template.

The proposal boasts a captivating cover page, vibrant colors and stunning 3D visuals. It's structured with sections covering company overview, problem analysis, proposed solutions, delivery timelines and more.

Struggling with what to write in different sections? Leverage Visme’s AI writer for your initial draft. Simply provide instructions and the tool will generate well-written content matching your desired style and tone. Additionally, you can use this AI to refine, summarize, or edit your content effortlessly.

8. Jet Skis Proposal Template

Present your physical products to potential clients or investors effortlessly with this stylish proposal template.

This template comes with high-resolution stock photos, appealing vector icons and data widgets. It includes sections highlighting the advantages of your service, an overview of available models, pricing options and testimonials from satisfied customers.

Although this template was designed for water sports products, it can be customized for any brand or product.

If you want to change the visuals, explore Visme's extensive library of premium stock photos to find what suits your needs.

Learn more about how to create a product proposal in this complete guide .

9. Finance Consultancy Partnership Proposal Template

If you’re in search of a finance consultancy partnership proposal template that's straightforward and professional, then this proposal fits the bill. It features a clean, authoritative design using a white and green color palette.

All sections are neatly organized to present your firm's background, partnership model, client benefits, partner responsibilities and more. Leverage Visme analytics to track how your proposal is performing. You can easily monitor engagement metrics such as unique visits, average viewing time, duration, IP addresses and other analytics.

10. Lifestyle Brand Collaboration Proposal

Create impactful collaborations to elevate your lifestyle brand with this exquisite proposal. Its vibrant colors, dynamic layout and striking visuals make it iconic. The template provides a clear structure to showcase your brand's mission, project scope, responsibilities, terms and more.

Utilize Visme's intuitive editor to effortlessly customize colors, fonts and other elements of this template to fit your brand identity.

11. Payment App Brand Collaboration

Attract potential partners to your software brand using this well-structured collaboration proposal template. Each page employs a logical hierarchy in typefaces, fonts and elements to ensure an engaging reading experience.

You can highlight crucial aspects such as project objectives, payment app features, statistics and more with meticulous detail.

Visme’s data visualization tool will provide a clear and detailed presentation of statistics and figures in this proposal. You can access an extensive array of charts, graphs, maps, widgets and more from Visme’s library.

12. Non-profit Brand Collaboration

If you’re eager to team up with impactful organizations and expand your brand's reach while making a difference, this template is your blueprint.

With a sleek and modern design, a soothing color palette and exciting visuals, it’s sure to attract the reader's attention.

This template encompasses all essential sections to showcase your offerings, including a summary, project overview, plan, co-branding prospects, benefits, terms and beyond.

To get feedback about your proposal from coworkers quickly, you can invite them to your Visme project using Visme’s collaborative features . The workflow management tool also allows you to assign roles, establish deadlines and streamline approval processes effortlessly—all in one place.

Read this guide to learn more about how to create an effective partnership proposal.

13. Restaurant Investment Proposal

Attract prospective investors and secure funding for your culinary venture using this sophisticated investment proposal template.

Its combination of vibrant color schemes, icons and captivating images creates an impression of a refined restaurant.

Utilize its various sections to highlight your executive summary, target audience, competitive edge, business model, financial projections, SWOT analysis and other crucial details.

The template also incorporates charts to depict your target audience and financial projections. Visme enables you to seamlessly link real-time data from 3rd-party apps like Excel or Google Sheets and import tables, charts and graphs into your projects.

14. Project Investment Proposal

Showcase your project's potential to investors with this sleek investment template. Its elegant design incorporates a striking blend of black and yellow, exuding professionalism.

The template includes sections such as executive summary, project goal, target community, use of funds, assessments and more.

Customize this template by using images or videos to showcase your prior projects. This visual showcase will offer investors a glimpse of your work, significantly increasing your chances of winning.

15. Prime Real Estate Investment Proposal

Position your company as a trusted business for real estate investments with this stunning template. The layout, colors and captivating real estate imagery create a compelling visual narrative.

The template captures everything you need to show investors that you’ve done your homework. It includes an executive summary, overview, gallery, risk assessment, investment rationale and more. You can also include video testimonials of prior clients to gain potential investors’ confidence.

Each page of this document can be easily customized using Visme's user-friendly drag-and-drop editor.

16. Startup Investment Proposal

Starting a business? Utilize this startup investment proposal to highlight your idea's potential and leave a lasting impact on investors. The distinctive color scheme of yellow, white and navy blue blends to evoke a sense of innovation.

It includes clear sections to highlight your executive summary, market analysis, competitive advantage, business model and more.

In addition to your proposal, you can use Visme’s presenter studio to record your elevator pitch and share it with potential investors. This adds a personal touch and helps you engage busy executives.

17. Business Consulting Proposal

Win client's trust to hire your consulting services with this cutting-edge template proposal.

This design boasts a sleek color scheme of grays and blacks contrasted with a pristine white background, ensuring an attention-grabbing visual. It encompasses all crucial aspects, from an executive summary to project timelines, pricing models and compelling testimonials, to effectively showcase your expertise to potential clients.

You can link the icons, objects or text to a website or document for seamless navigation and engagement using interactive links.

18. IT Consulting Proposal

Craft a compelling pitch for your IT consulting service with this detailed consulting proposal template. It provides a structured framework to articulate your goals, expertise, services, recommendations and project details effectively.

Packed with captivating visuals, refined fonts, modern design elements and versatile layouts, this template ensures your proposal shines among competitors.

Personalize it to match your company's processes by incorporating text, applying your branding and expanding or adapting sections as needed.

19. Social Media Consulting Proposal

Whether you're an established social media agency or a freelancer looking to land your next big client, use this template to confidently pitch your social media consulting services.

With its sophisticated mix of blue and white hues, complemented by well-organized layouts and interactive icons, this template adds a touch of elegance to your presentation.

It covers crucial areas such as market analysis, personalized strategies, content planning and measurable objectives to craft a persuasive argument.

Make this template yours by swapping out the placeholder text and adjusting the visual elements until you're satisfied with the look and feel.

20. Marketing Consulting Proposal

Secure lucrative marketing projects confidently with this modern consultant proposal template. Its contemporary layout, crisp imagery and fusion of vibrant color themes project a high level of professionalism.

This template provides comprehensive coverage for essential aspects like the executive summary, "why choose us" section, project scope, deliverables, timeline, budget and more.

Lacking visuals for your projects? Utilize Visme's AI image generator to create relevant, high-quality, original images that breathe life into your design. Simply type in your prompts to generate professional-grade photos, paintings, pencil drawings, 3D graphics, icons, abstract art and more in seconds.

21. Web Development Proposal Template

You’ll require a standout proposal to win clients in a highly competitive web development industry. This sleek proposal can be your game-changer.

With an exquisite design layout, vector icons and a vibrant color scheme blending yellow, blue and white, this proposal immediately captures attention. The sections within cover the project overview, portfolio, website structure, timeline, budget breakdowns and more.

If you need to enhance your existing images and give them a professional look, you can utilize our AI Image Edit Tools within the Visme editor. The wizard allows you to remove backgrounds, unblur, or enlarge small images for optimal presentation.

22. Roofing Proposal

Whether you're a seasoned roofing contractor or a startup, this template will equip you to stand out and secure your roofing projects effectively.

The template utilizes a minimalist design with well-organized sections, ensuring your proposal looks both professional and visually appealing. Key sections such as project scope, materials, timelines, safety protocols and cost breakdowns lets you showcase your expertise and reliability.

Personalize the template by substituting the placeholder text and fine-tuning the visual elements until it suits your needs.

23. Construction Proposal

Utilize this refined template to leave a lasting impact and win your upcoming construction or renovation projects. Its blue, yellow and white color scheme radiates professionalism, while its captivating visuals and elegant layout effortlessly highlight your content.

The template features sections such as project scope, timeline, materials, costs and service specifics which underscore your expertise and dedication to top-notch work.

Share and download this proposal in various formats—PDF, PNG, JPG and GIF—or generate a link to share it with the client.

24. Architectural Proposal

Seal prestigious architectural deals confidently with this sleek architectural proposal template.

The template boasts high-resolution graphics, smart design elements, and engaging fonts. It includes sections for project goals, milestones, budgets and ample architectural images that add visual appeal.

Customize this template using Visme's built-in design assets or upload your own. You can use the shortcut feature for quick access to design elements on Visme. Simply type '/' to search and locate what you need in seconds.

25. Bid Proposal

If you would like to craft a winning bid proposal and enhance your business opportunities, this professional proposal template is perfect.

This template stands out with its captivating design layout, refined color scheme, and an impressive selection of fonts, icons, and images. It features a formal letter, budget breakdown and project commencement and completion terms.

What sets this template apart is its adaptability to suit any industry. Every aspect of this template is also customizable, allowing you to modify content, colors, fonts, shapes and logos to align perfectly with your brand identity.

26. Lawn Care Proposal

Communicate your expertise and dedication to impeccable lawn care with this stunning lawn care bid proposal.

This expertly crafted template boasts a captivating cover page and is filled with captivating fonts, high-definition images of lush greenery and dynamic vector icons.

You can customize every aspect of this template effortlessly. If you want to switch up the images, Visme offers an extensive array of top-notch images and design elements, from 3D icons and shapes to animated graphics, ensuring your proposal stands out vibrantly.

27. Fintech Agency Bid Proposal

Whether your agency specializes in digital banking, blockchain, payments, or other fintech solutions, this template equips you to stand out in competitive bids.

With a striking color palette of black, lemon and white, this template achieves a great balance—bold enough to captivate attention yet professional enough to exude credibility.

You can leverage the sections to highlight your firm's background, methodologies, budget and delivery aspects. The project timeline page is also particularly beneficial to provide clients with a clear glimpse of the project's completion date.

You can seamlessly integrate videos of client testimonials, your services, or a compelling brand narrative, enhancing your proposal's impact.

28. Marketing Campaign Bid Proposal Template

Looking to create a captivating bid proposal for marketing services? This template fits the bill.

The template boasts a lively color palette blending violet and white, setting the stage for a professional presentation.

It includes a succinct summary of your response to the RFP, featuring the challenge and proposed solutions, a compelling "why choose us" section and the estimated budget.

To further elevate engagement, Visme’s interactive features allow for linking specific sections to pricing pages, product page or terms and conditions. You can also employ hover effects or popups to reveal supplementary company information, enhancing the viewer's experience.

Read this article to discover professional bid proposal templates to win new clients.

Business Proposal FAQs

Q. what is the difference between a business proposal and a business plan.

A business proposal is a document crafted to persuade a prospective client to choose a company for a particular task or project. It outlines the specific project or service, pricing, deliverables and the value the company can provide.

On the other hand, a business plan is a comprehensive document that serves as a roadmap for an organization's future, guiding decision-making and operations. It outlines the company's objectives, strategies, market analysis, financial projections and operational details.

Unlike a business plan, which is internally focused, a business proposal is tailored externally to win a specific opportunity or contract.

Q. How Many Pages Should a Business Proposal Be?

Generally, a business proposal can range from 1 to 20 pages. However, there's no strict rule on length. The length of a business proposal can vary based on the specific requirements of the project or the expectations of the recipient.

Shorter proposals (one to five pages) are suitable for simpler projects or when the recipient specifies a brief document. More complex projects might require longer proposals with detailed sections on various aspects like methodology, timelines, pricing and terms.

Q. What Is the Basic Format for a Business Proposal?

A typical business proposal usually follows this basic format:

• Cover Page: This page includes your proposal title, company name, submission date and contact information.
• Executive Summary: Your executive summary section gives a brief overview of the proposal, highlighting the key points, objectives and why the proposal should be considered.
• Introduction: This section introduces the company and its background.
• Problem Statement or Needs Assessment: This section describes the client's issue or need that the proposal aims to address. This section clarifies the problem and its significance.
• Proposed Solution or Methodology: Utilize this section to highlight the company's approach to solving the client's problem. You can detail the services, products, or methodologies offered.
• Timeline or Work Plan: Your timeline section should present a schedule or timeline of how the proposed solution will be implemented, including milestones and deadlines.
• Budget or Cost Proposal: Provide a breakdown of the costs associated with the proposed solution, including fees, expenses and payment terms in this section.
• Company Expertise, Experience and Accolades: Give a compelling overview of the company's expertise, experience, relevant projects and qualifications that make it suitable for the project in this section.
• Conclusion/Next Steps: Summarize the key points and reinforce the benefits of choosing your company. Then end with a clear call to action.

Q. What Are the 3Cs of a Business Proposal?

The 3 C's of a business proposal are clarity, compelling and competitiveness. Let's take a brief look at each component:

Your business proposal should be clear and easy to understand. It should articulate the problem, proposed solution, methodology and terms in a straightforward manner. You should also avoid buzzwords and stick to languages and examples that resonate with the client.

Your proposal should be engaging, well-structured and crafted in a way that maintains interest throughout. It should incorporate visuals like images, icons, graphs or charts to complement the text and make the proposal visually appealing. You can also use storytelling techniques to illustrate the problem, the solution and the positive impact your proposal will have.

Competitive

Your proposal needs to be persuasive. It should convince the recipient that your company's solution is the best fit for their needs. This involves showcasing expertise, providing evidence of past successes and demonstrating the unique value your company brings.

Q. How Do I Write My Business Proposal?

Here are some steps to help you write an effective business proposal:

• Understand who your audience is and what their needs are
• Design a compelling cover page, title page and table of contents
• Write your executive summary
• Clearly define the client's problem or needs.
• Propose a solution (product, features and benefits)
• Showcase your company's background, team expertise, experience and qualifications.
• List deliverables, milestones, and timelines
• Provide a detailed budget and payment structure
• Include quotes from satisfied clients or references and evidence of your track record
• Write a conclusion and appendix

Visme's proposal templates come with pre-made sections to make the proposal creation process easier and more efficient. With our intuitive editor, you can customize these sections, add or remove sections as needed to fit your specific needs.

Q. What Are 5 Things All Proposals Should Include?

The five key elements every proposal should include are:

• Project background and objectives
• Problem statement
• Project scope and plan
• Timeline and budget
• Conclusion and next steps

Q. What Are the Do’s and Don'ts of Proposal Writing?

When it comes to proposal writing, there are some do’s and don'ts to keep in mind to ensure that your proposal stands out and increases your chances of success.

• Understand the client's needs and tailor your proposal accordingly. Start with a catchy and attention-grabbing introduction.
• Clearly articulate your value proposition, unique strengths and capabilities.
• Use visuals and graphics to make your proposal more engaging and memorable.
• Include testimonials or case studies to demonstrate your track record.
• Provide a detailed and realistic project plan, timeline, and budget.
• Proofread and edit your proposal thoroughly before submitting it.
• Don't use a generic proposal template without customizing it to the client's needs.
• Don't overpromise or exaggerate your capabilities.
• Don't use jargon or technical terms that may confuse the client.
• Don't submit a proposal that is too long or too short.
• Don't forget to follow up with the client after submitting the proposal.

Q. Which Phrases Are Best Avoided in a Proposal?

• "I think," "I'm not sure," "I believe," and similar phrases can seem hesitant and unconfident. Instead, state your ideas and arguments with conviction.
• "The best," "the greatest," or "the top-ranked"—empty"superlatives like this can come across as exaggerated and lacking credibility.
• "This might be a stupid question, but..."—never apologize for asking a question or suggesting an idea. It's important to demonstrate confidence in your abilities and ideas.
• Jargon or technical language that the client may not understand; keep in mind that the proposal may be read by individuals who are not familiar with your industry or field. Use plain language and avoid technical terms that may be confusing.
• "Trust me"—this phrase can sound condescending and unprofessional. Instead, provide evidence and data to support your arguments and proposals.
• "Our competitors are terrible." Avoid speaking negatively about your competitors. Rather, focus on highlighting your own strengths and unique selling points.

Create Professionally Engaging Proposals & More with Visme

An engaging and professionally crafted proposal increases your likelihood of closing deals or securing business partnerships.

With Visme’s proposal maker , creating an impactful proposal can be a walk in the park. It offers professional templates and robust editing tools designed for various proposal needs.

Moreover, Visme provides features like real-time collaboration, interactive data visualizations, online sharing, AI tools, analytics and graphics, elevating your proposal to new heights.

Sign up for Visme today to start creating winning proposals.

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About the Author

Olujinmi is a Content writer for Visme who creates human-first SEO content. She loves helping businesses smash their ROI goals with strategic content development and optimization. When she’s not writing, you’ll find her composing songs.