digital marketing research topics

Explore the latest research and insights on digital marketing strategy, AI, social media, customer experience, and more. Learn from experts and practitioners on how to leverage digital technologies and platforms for business success.

Learn about the most prevalent and relevant digital marketing research topics for 2023, such as site audits, social media tracking, online advertising, conversion rate optimization, and customer retention. Find out how to conduct, apply, and categorize digital marketing research for your business goals.

Our search for relevant literature focuses on four marketing journals: International Journal of Research in Marketing, Marketing Science, Journal of Marketing Research, and Journal of Marketing, focusing on articles published between 2000 to 2016.We started at Web of Science and searched for articles with the keywords "digital" or "online ...

Explore various Marketing Research Topics to gain insights and recommendations for informed decision-making and business success. Find topics for Digital Marketing, Content Marketing, Strategic Marketing, Social Media Marketing, and more.

Explore key concepts and trends in digital marketing, such as SEO, social media, content, email, PPC, influencer, AI, voice search, AR/VR, and more. Find successful case studies, failures and lessons learned, and strategy tips for your next project.

According to Gartner, 72% of digital marketers consider data analysis crucial for their success. Statista reports that global spending on digital advertising is projected to reach $563 billion by 2024. SEMrush reveals that 65% of marketers prioritize improving their organic search presence as a top inbound marketing priority.

Find over 50 marketing research topic ideas for your dissertation, thesis or project. Explore traditional and digital marketing topics, with examples and tips.

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins. Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising.

The digital marketing discipline is facing growing fragmentation; the proliferation of different subareas of research impedes the accumulation of knowledge. ... Thus, our aim is to provide an integrative framework for research in digital marketing derived from the historical analysis of the Internet. Using practice theory and institutional ...

Video Marketing Among Research Topics in Digital Marketing. Video marketing will be a significant trend in the marketing industry in the year 2020. Because more than 70 percent of customers all over the world relate to the video contents of brands, this model of digital marketing is an essential research issue for people who run businesses. ...

Digital Marketing Research Topics. Digital marketing revolves around promoting and selling products or services using digital platforms. As this domain continues to grow, it opens up a multitude of unique research avenues. Let's uncover some digital marketing topics to discuss: Role of artificial intelligence in customer segmentation.

This section synthesizes the existing literature focusing on digital and social media marketing and discusses each theme listed in Table 1 from a review of the extant literature. Studies included in this section were identified using the Scopus database by using the following combination of keywords "Social media", "digital marketing" and "social media marketing".

Nonprofit Marketing. Market Segmentation & Targeting. Internet Marketing. Marketing Planning & Forecasting. Product Design & Positioning. Direct Marketing. Advertising. Purchasing & Materials Management. Hopefully, these marketing thesis topics will help you come up with a few topics of your own.

Marketing Research Topics Related to Consumer Behavior. Marketing goods and services for personal consumption refers to consumer marketing. Or at least this is the first thing that pops up in our minds. ... If you are interested in digital marketing, the following juicy digital marketing research topics might guide you in the right direction.

An interesting topic always allows you to do hard work and research more. Remember an interesting topic written in an interesting way can be regarded as a Magna Carta. So, the marketing research topics should be chosen wisely. List of 60 Unique Marketing Research Topics for Marketing Students: What is Digital Marketing?

1) Customer Satisfaction for a Digital Marketing Agency. One of the best ideas to start experimenting your hands on digital marketing projects for students is Customer Satisfaction for a Digital Marketing Agency. Online marketing agencies might use different digital marketing strategies to drive sales.

Find the best research proposal topics and dissertation topics on digital marketing for your undergrad and master's projects. Explore the latest trends and challenges in social media, e-commerce, SEO, AI, AR, and more.

Digital marketing is a form of marketing that leverages the internet and digital technologies, such as computers and mobile devices, to connect with customers. More than running a sponsored Instagram ad to drive sales, it's a set of practices that interacts with customers at every stage of the buying journey. Digital marketing strategy includes ...

Digital marketing communicates messages through digital channels accessed through electronic devices. Learn about the different types and best practices. ... According to the research experts at ...

A list Of digital marketing dissertaton topics. Effectiveness of online marketing on integrated marketing communication in the 21st Century. Application of digital marketing strategies to increase the profitability of organisations. Studying the advantages of a landing page in digital marketing. Examining the framework for programmatic ...

Digital marketing is the process of advertising of products or services of companies using dig ital. technologies available o n internet including mobile phones, display advertising, and any o ...

No. 2: By 2026, 80% of creative talent will use GenAI daily, allowing for more strategic work, resulting in increased spending on creative. The impact: The use of GenAI in marketing will enable the faster development of more creative variations for hypertargeted, personalized experiences. Managing this will increase CMO spending on agency and ...