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4.1 Phenomena and Theories

Learning objectives.

  • Define the terms phenomenon and theory and distinguish clearly between them.
  • Explain the purposes of scientific theories.
  • Explain why there are usually many plausible theories for any set of phenomena.

A phenomenon (plural, phenomena ) is a general result that has been observed reliably in systematic empirical research. In essence, it is an established answer to a research question. Some phenomena we have encountered in this book are that expressive writing improves health, women do not talk more than men, and cell phone usage impairs driving ability. Some others are that dissociative identity disorder (formerly called multiple personality disorder) increased greatly in prevalence during the late 20th century, people perform better on easy tasks when they are being watched by others (and worse on difficult tasks), and people recall items presented at the beginning and end of a list better than items presented in the middle.

Some Famous Psychological Phenomena

Phenomena are often given names by their discoverers or other researchers, and these names can catch on and become widely known. The following list is a small sample of famous phenomena in psychology.

  • Blindsight. People with damage to their visual cortex are often able to respond to visual stimuli that they do not consciously see.
  • Bystander effect. The more people who are present at an emergency situation, the less likely it is that any one of them will help.
  • Fundamental attribution error. People tend to explain others’ behavior in terms of their personal characteristics as opposed to the situation they are in.
  • McGurk effect. When audio of a basic speech sound is combined with video of a person making mouth movements for a different speech sound, people often perceive a sound that is intermediate between the two. For a demonstration, see http://www.faculty.ucr.edu/~rosenblu/VSMcGurk.html .
  • Own-race effect. People recognize faces of people of their own race more accurately than faces of people of other races.
  • Placebo effect. Placebos (fake psychological or medical treatments) often lead to improvements in people’s symptoms and functioning.
  • Mere exposure effect. The more often people have been exposed to a stimulus, the more they like it—even when the stimulus is presented subliminally.
  • Serial position effect. Stimuli presented near the beginning and end of a list are remembered better than stimuli presented in the middle. For a demonstration, see http://cat.xula.edu/thinker/memory/working/serial .
  • Spontaneous recovery. A conditioned response that has been extinguished often returns with no further training after the passage of time.

Although an empirical result might be referred to as a phenomenon after being observed only once, this term is more likely to be used for results that have been replicated. Replication means conducting a study again—either exactly as it was originally conducted or with modifications—to be sure that it produces the same results. Individual researchers usually replicate their own studies before publishing them. Many empirical research reports include an initial study and then one or more follow-up studies that replicate the initial study with minor modifications. Particularly interesting results come to the attention of other researchers who conduct their own replications. The positive effect of expressive writing on health and the negative effect of cell phone usage on driving ability are examples of phenomena that have been replicated many times by many different researchers.

Sometimes a replication of a study produces results that differ from the results of the initial study. This could mean that the results of the initial study or the results of the replication were a fluke—they occurred by chance and do not reflect something that is generally true. In either case, additional replications would be likely to resolve this. A failure to produce the same results could also mean that the replication differed in some important way from the initial study. For example, early studies showed that people performed a variety of tasks better and faster when they were watched by others than when they were alone. Some later replications, however, showed that people performed worse when they were watched by others. Eventually researcher Robert Zajonc identified a key difference between the two types of studies. People seemed to perform better when being watched on highly practiced tasks but worse when being watched on relatively unpracticed tasks (Zajonc, 1965). These two phenomena have now come to be called social facilitation and social inhibition.

What Is a Theory?

A theory is a coherent explanation or interpretation of one or more phenomena. Although theories can take a variety of forms, one thing they have in common is that they go beyond the phenomena they explain by including variables, structures, processes, functions, or organizing principles that have not been observed directly. Consider, for example, Zajonc’s theory of social facilitation and social inhibition. He proposed that being watched by others while performing a task creates a general state of physiological arousal, which increases the likelihood of the dominant (most likely) response. So for highly practiced tasks, being watched increases the tendency to make correct responses, but for relatively unpracticed tasks, being watched increases the tendency to make incorrect responses. Notice that this theory—which has come to be called drive theory—provides an explanation of both social facilitation and social inhibition that goes beyond the phenomena themselves by including concepts such as “arousal” and “dominant response,” along with processes such as the effect of arousal on the dominant response.

Outside of science, referring to an idea as a theory often implies that it is untested—perhaps no more than a wild guess. In science, however, the term theory has no such implication. A theory is simply an explanation or interpretation of a set of phenomena. It can be untested, but it can also be extensively tested, well supported, and accepted as an accurate description of the world by the scientific community. The theory of evolution by natural selection, for example, is a theory because it is an explanation of the diversity of life on earth—not because it is untested or unsupported by scientific research. On the contrary, the evidence for this theory is overwhelmingly positive and nearly all scientists accept its basic assumptions as accurate. Similarly, the “germ theory” of disease is a theory because it is an explanation of the origin of various diseases, not because there is any doubt that many diseases are caused by microorganisms that infect the body.

In addition to theory , researchers in psychology use several related terms to refer to their explanations and interpretations of phenomena. A perspective is a broad approach—more general than a theory—to explaining and interpreting phenomena. For example, researchers who take a biological perspective tend to explain phenomena in terms of genetics or nervous and endocrine system structures and processes, while researchers who take a behavioral perspective tend to explain phenomena in terms of reinforcement, punishment, and other external events. A model is a precise explanation or interpretation of a specific phenomenon—often expressed in terms of equations, computer programs, or biological structures and processes. A hypothesis can be an explanation that relies on just a few key concepts—although this term more commonly refers to a prediction about a new phenomenon based on a theory (see Section 4.3 “Using Theories in Psychological Research” ). Adding to the confusion is the fact that researchers often use these terms interchangeably. It would not be considered wrong to refer to the drive theory as the drive model or even the drive hypothesis. And the biopsychosocial model of health psychology—the general idea that health is determined by an interaction of biological, psychological, and social factors—is really more like a perspective as defined here. Keep in mind, however, that the most important distinction remains that between observations and interpretations.

What Are Theories For?

Of course, scientific theories are meant to provide accurate explanations or interpretations of phenomena. But there must be more to it than this. Consider that a theory can be accurate without being very useful. To say that expressive writing helps people “deal with their emotions” might be accurate as far as it goes, but it seems too vague to be of much use. Consider also that a theory can be useful without being entirely accurate. Figure 4.2 “Representation of the Multistore Model of Human Memory” is a representation of the classic multistore model of human memory, which is still cited by researchers and discussed in textbooks despite the fact that it is now known to be inaccurate in a number of ways (Izawa, 1999). These two examples suggest that theories have purposes other than simply providing accurate explanations or interpretations. Here we look at three additional purposes of theories: the organization of known phenomena, the prediction of outcomes in new situations, and the generation of new research.

Figure 4.2 Representation of the Multistore Model of Human Memory

Representation of the Multistore Model of Human Memory

In the multistore model of human memory, information from the environment passes through a sensory store on its way to a short-term store, where it can be rehearsed, and then to a long-term store, where it can be stored and retrieved much later. This theory has been extremely successful at organizing old phenomena and predicting new ones.

Organization

One important purpose of scientific theories is to organize phenomena in ways that help people think about them clearly and efficiently. The drive theory of social facilitation and social inhibition, for example, helps to organize and make sense of a large number of seemingly contradictory results. The multistore model of human memory efficiently summarizes many important phenomena: the limited capacity and short retention time of information that is attended to but not rehearsed, the importance of rehearsing information for long-term retention, the serial-position effect, and so on. Or consider a classic theory of intelligence represented by Figure 4.3 “Representation of One Theory of Intelligence” . According to this theory, intelligence consists of a general mental ability, g , plus a small number of more specific abilities that are influenced by g (Neisset et al., 1996). Although there are other theories of intelligence, this one does a good job of summarizing a large number of statistical relationships between tests of various mental abilities. This includes the fact that tests of all basic mental abilities tend to be somewhat positively correlated and the fact that certain subsets of mental abilities (e.g., reading comprehension and analogy completion) are more positively correlated than others (e.g., reading comprehension and arithmetic).

Figure 4.3 Representation of One Theory of Intelligence

Representation of One Theory of Intelligence

In this theory of intelligence, a general mental ability ( g ) influences each of three more specific mental abilities. Theories of this type help to organize a large number of statistical relationships among tests of various mental abilities.

Thus theories are good or useful to the extent that they organize more phenomena with greater clarity and efficiency. Scientists generally follow the principle of parsimony , which holds that a theory should include only as many concepts as are necessary to explain or interpret the phenomena of interest. Simpler, more parsimonious theories organize phenomena more efficiently than more complex, less parsimonious theories.

A second purpose of theories is to allow researchers and others to make predictions about what will happen in new situations. For example, a gymnastics coach might wonder whether a student’s performance is likely to be better or worse during a competition than when practicing alone. Even if this particular question has never been studied empirically, Zajonc’s drive theory suggests an answer. If the student generally performs with no mistakes, she is likely to perform better during competition. If she generally performs with many mistakes, she is likely to perform worse.

In clinical psychology, treatment decisions are often guided by theories. Consider, for example, dissociative identity disorder (formerly called multiple personality disorder). The prevailing scientific theory of dissociative identity disorder is that people develop multiple personalities (also called alters) because they are familiar with this idea from popular portrayals (e.g., the movie Sybil ) and because they are unintentionally encouraged to do so by their clinicians (e.g., by asking to “meet” an alter). This theory implies that rather than encouraging patients to act out multiple personalities, treatment should involve discouraging them from doing this (Lilienfeld & Lynn, 2003).

Generation of New Research

A third purpose of theories is to generate new research by raising new questions. Consider, for example, the theory that people engage in self-injurious behavior such as cutting because it reduces negative emotions such as sadness, anxiety, and anger. This theory immediately suggests several new and interesting questions. Is there, in fact, a statistical relationship between cutting and the amount of negative emotions experienced? Is it causal? If so, what is it about cutting that has this effect? Is it the pain, the sight of the injury, or something else? Does cutting affect all negative emotions equally?

Notice that a theory does not have to be accurate to serve this purpose. Even an inaccurate theory can generate new and interesting research questions. Of course, if the theory is inaccurate, the answers to the new questions will tend to be inconsistent with the theory. This will lead researchers to reevaluate the theory and either revise it or abandon it for a new one. And this is how scientific theories become more detailed and accurate over time.

Multiple Theories

At any point in time, researchers are usually considering multiple theories for any set of phenomena. One reason is that because human behavior is extremely complex, it is always possible to look at it from different perspectives. For example, a biological theory of sexual orientation might focus on the role of sex hormones during critical periods of brain development, while a sociocultural theory might focus on cultural factors that influence how underlying biological tendencies are expressed. A second reason is that—even from the same perspective—there are usually different ways to “go beyond” the phenomena of interest. For example, in addition to the drive theory of social facilitation and social inhibition, there is another theory that explains them in terms of a construct called “evaluation apprehension”—anxiety about being evaluated by the audience. Both theories go beyond the phenomena to be interpreted, but they do so by proposing somewhat different underlying processes.

Different theories of the same set of phenomena can be complementary—with each one supplying one piece of a larger puzzle. A biological theory of sexual orientation and a sociocultural theory of sexual orientation might accurately describe different aspects of the same complex phenomenon. Similarly, social facilitation could be the result of both general physiological arousal and evaluation apprehension. But different theories of the same phenomena can also be competing in the sense that if one is accurate, the other is probably not. For example, an alternative theory of dissociative identity disorder—the posttraumatic theory—holds that alters are created unconsciously by the patient as a means of coping with sexual abuse or some other traumatic experience. Because the sociocognitive theory and the posttraumatic theories attribute dissociative identity disorder to fundamentally different processes, it seems unlikely that both can be accurate. See Note 4.10 “Where Do Multiple Personalities Come From?” for more on these competing theories.

The fact that there are multiple theories for any set of phenomena does not mean that any theory is as good as any other or that it is impossible to know whether a theory provides an accurate explanation or interpretation. On the contrary, scientists are continually comparing theories in terms of their ability to organize phenomena, predict outcomes in new situations, and generate research. Those that fare poorly are assumed to be less accurate and are abandoned, while those that fare well are assumed to be more accurate and are retained and compared with newer—and hopefully better—theories. Although scientists generally do not believe that their theories ever provide perfectly accurate descriptions of the world, they do assume that this process produces theories that come closer and closer to that ideal.

Where Do Multiple Personalities Come From?

The literature on dissociative identity disorder (DID) features two competing theories. The sociocognitive theory is that DID comes about because patients are aware of the disorder, know its characteristic features, and are encouraged to take on multiple personalities by their therapists. The posttraumatic theory is that multiple personalities develop as a way of coping with sexual abuse or some other trauma. There are now several lines of evidence that support the sociocognitive model over the posttraumatic model (Lilienfeld & Lynn, 2003).

  • Diagnosis of DID greatly increased after the release of the book and film Sybil —about a woman with DID—in the 1970s.
  • DID is extremely rare outside of North America.
  • A very small percentage of therapists are responsible for diagnosing the vast majority of cases of DID.
  • The literature on treating DID includes many practices that encourage patients to act out multiple personalities (e.g., having a bulletin board on which personalities can leave messages for each other).
  • Normal people can easily re-create the symptoms of DID with minimal suggestion in simulated clinical interviews.

Key Takeaways

  • Scientists distinguish between phenomena, which are their systematic observations, and theories, which are their explanations or interpretations of phenomena.
  • In addition to providing accurate explanations or interpretations, scientific theories have three basic purposes. They organize phenomena, allow people to predict what will happen in new situations, and help generate new research.
  • Researchers generally consider multiple theories for any set of phenomena. Different theories of the same set of phenomena can be complementary or competing.
  • Practice: Think of at least three different theories to explain the fact that married people tend to report greater levels of happiness than unmarried people.

Practice: Find a recent article in a professional journal and do two things:

  • Identify the primary phenomenon of interest.
  • Identify the theory or theories used to explain or interpret that phenomenon.
  • Discussion: Can a theory be useful even if it is inaccurate? How?

Izawa, C. (Ed.) (1999). On human memory: Evolution, progress, and reflections on the 30th anniversary of the Atkinson-Shiffrin model . Mahwah, NJ: Erlbaum.

Lilienfeld, S. O., & Lynn, S. J. (2003). Dissociative identity disorder: Multiplepersonalities, multiple controversies. In S. O. Lilienfeld, S. J. Lynn, & J. M. Lohr (Eds.), Science and pseudoscience in clinical psychology (pp. 109–142). New York, NY: Guilford Press.

Neisser, U., Boodoo, G., Bouchard, T. J., Boykin, A. W., Brody, N., Ceci,…Urbina, S. (1996). Intelligence: Knowns and unknowns. American Psychologist, 51 , 77–101.

Zajonc, R. B. (1965). Social facilitation. Science, 149 , 269–274.

Research Methods in Psychology Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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  • Published: 29 November 2022

The fundamental importance of method to theory

  • Rick Dale   ORCID: orcid.org/0000-0001-7865-474X 1 ,
  • Anne S. Warlaumont   ORCID: orcid.org/0000-0001-9450-1372 1 &
  • Kerri L. Johnson   ORCID: orcid.org/0000-0002-1458-2019 1 , 2  

Nature Reviews Psychology volume  2 ,  pages 55–66 ( 2023 ) Cite this article

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Many domains of inquiry in psychology are concerned with rich and complex phenomena. At the same time, the field of psychology is grappling with how to improve research practices to address concerns with the scientific enterprise. In this Perspective, we argue that both of these challenges can be addressed by adopting a principle of methodological variety. According to this principle, developing a variety of methodological tools should be regarded as a scientific goal in itself, one that is critical for advancing scientific theory. To illustrate, we show how the study of language and communication requires varied methodologies, and that theory development proceeds, in part, by integrating disparate tools and designs. We argue that the importance of methodological variation and innovation runs deep, travelling alongside theory development to the core of the scientific enterprise. Finally, we highlight ongoing research agendas that might help to specify, quantify and model methodological variety and its implications.

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A.S.W. was supported by the National Science Foundation (grants 1529127 and 1539129/1827744) and by the James S. McDonnell Foundation ( https://doi.org/10.37717/220020507 ). K.L.J. was supported by the National Science Foundation (grant 2017245).

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Dale, R., Warlaumont, A.S. & Johnson, K.L. The fundamental importance of method to theory. Nat Rev Psychol 2 , 55–66 (2023). https://doi.org/10.1038/s44159-022-00120-5

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research that attempts to generate a new theory

Chapter 4: Theory in Psychology

Phenomena and theories, learning objectives.

  • Define the terms phenomenon and theory and distinguish clearly between them.
  • Explain the purposes of scientific theories.
  • Explain why there are usually many plausible theories for any set of phenomena.

A  phenomenon  (plural,  phenomena ) is a general result that has been observed reliably in systematic empirical research. In essence, it is an established answer to a research question. Some phenomena we have encountered in this book are that expressive writing improves health, women do not talk more than men, and cell phone usage impairs driving ability. Some others are that dissociative identity disorder (formerly called multiple personality disorder) increased greatly in prevalence during the late 20th century, people perform better on easy tasks when they are being watched by others (and worse on difficult tasks), and people recall items presented at the beginning and end of a list better than items presented in the middle.

Some Famous Psychological Phenomena

Phenomena are often given names by their discoverers or other researchers, and these names can catch on and become widely known. The following list is a small sample of famous phenomena in psychology.

  • Blindsight .  People with damage to their visual cortex are often able to respond to visual stimuli that they do not consciously see.
  • Bystander effect .  The more people who are present at an emergency situation, the less likely it is that any one of them will help.
  • Fundamental attribution error .  People tend to explain others’ behaviour in terms of their personal characteristics as opposed to the situation they are in.
  • McGurk effect .  When audio of a basic speech sound is combined with video of a person making mouth movements for a different speech sound, people often perceive a sound that is intermediate between the two. For a demonstration, see “The McGurk Effect .”
  • O ther -race effect .  People recognize faces of people of their own race more accurately than faces of people of other races.
  • Placebo effect .  Placebos (fake psychological or medical treatments) often lead to improvements in people’s symptoms and functioning.
  • Mere exposure effect .  The more often people have been exposed to a stimulus, the more they like it—even when the stimulus is presented subliminally.
  • Serial position effect .  Stimuli presented near the beginning and end of a list are remembered better than stimuli presented in the middle. For a demonstration, see “Serial Position Effect .”
  • Spontaneous recovery .  A conditioned response that has been extinguished often returns with no further training after the passage of time.

Although an empirical result might be referred to as a phenomenon after being observed only once, this term is more likely to be used for results that have been replicated.  Replication  means conducting a study again—either exactly as it was originally conducted or with modifications—to be sure that it produces the same results. Individual researchers usually replicate their own studies before publishing them. Many empirical research reports include an initial study and then one or more follow-up studies that replicate the initial study with minor modifications. Particularly interesting results come to the attention of other researchers who conduct their own replications. The positive effect of expressive writing on health and the negative effect of cell phone usage on driving ability are examples of phenomena that have been replicated many times by many different researchers.

Sometimes a replication of a study produces results that differ from the results of the initial study. This difference could mean that the results of the initial study or the results of the replication were a fluke—they occurred by chance and do not reflect something that is generally true. In either case, additional replications would be likely to resolve this discrepancy. A failure to produce the same results could also mean that the replication differed in some important way from the initial study. For example, early studies showed that people performed a variety of tasks better and faster when they were watched by others than when they were alone. Some later replications, however, showed that people performed worse when they were watched by others. Eventually researcher Robert Zajonc identified a key difference between the two types of studies. People seemed to perform better when being watched on highly practiced tasks but worse when being watched on relatively unpracticed tasks (Zajonc, 1965) [1] . These two phenomena have now come to be called social facilitation and social inhibition.

Physics has the laws of motions and chemistry has the law of conservation of mass. Unlike in other sciences, psychology does not have laws but rather effects. Laws imply that the phenomenon is universally true and rarely in psychology can you not find an exception. Even the effects that have been established are often culturally dependent. For example, the fundamental attribution error is committed more frequently in North America than in East Asia (Miyamoto & Kitayama, 2002) [2] .

What Is a Theory?

A  theory  is a coherent explanation or interpretation of one or more phenomena. Although theories can take a variety of forms, one thing they have in common is that they go beyond the phenomena they explain by including variables, structures, processes, functions, or organizing principles that have not been observed directly. Consider, for example, Zajonc’s theory of social facilitation and social inhibition. He proposed that being watched by others while performing a task creates a general state of physiological arousal, which increases the likelihood of the dominant (most likely) response. So for highly practiced tasks, being watched increases the tendency to make correct responses, but for relatively unpracticed tasks, being watched increases the tendency to make incorrect responses. Notice that this theory—which has come to be called drive theory—provides an explanation of both social facilitation and social inhibition that goes beyond the phenomena themselves by including concepts such as “arousal” and “dominant response,” along with processes such as the effect of arousal on the dominant response.

Outside of science, referring to an idea as a theory often implies that it is untested—perhaps no more than a wild guess. In science, however, the term theory  has no such implication. A theory is simply an explanation or interpretation of a set of phenomena. It  can  be untested, but it can also be extensively tested, well supported, and accepted as an accurate description of the world by the scientific community. The theory of evolution by natural selection, for example, is a theory because it is an explanation of the diversity of life on earth—not because it is untested or unsupported by scientific research. On the contrary, the evidence for this theory is overwhelmingly positive and nearly all scientists accept its basic assumptions as accurate. Similarly, the “germ theory” of disease is a theory because it is an explanation of the origin of various diseases, not because there is any doubt that many diseases are caused by microorganisms that infect the body.

In addition to  theory , researchers in psychology use several related terms to refer to their explanations and interpretations of phenomena. A  perspective  is a broad approach—more general than a theory—to explaining and interpreting phenomena. For example, researchers who take a biological perspective tend to explain phenomena in terms of genetics or nervous and endocrine system structures and processes, while researchers who take a behavioural perspective tend to explain phenomena in terms of reinforcement, punishment, and other external events. A  model  is a precise explanation or interpretation of a specific phenomenon—often expressed in terms of equations, computer programs, or biological structures and processes. A  hypothesis  can be an explanation that relies on just a few key concepts—although this term more commonly refers to a prediction about a new phenomenon based on a theory (see  Section 4.3 “Using Theories in Psychological Research” ).  A theoretical framework  can be as broad as a perspective or a specific as a model, but it is the context applied to understanding a phenomenon. Adding to the confusion is the fact that researchers often use these terms interchangeably. It would not be considered wrong to refer to the drive theory as the drive model or even the drive hypothesis. And the biopsychosocial model of health psychology—the general idea that health is determined by an interaction of biological, psychological, and social factors—is really more like a perspective as defined here. Keep in mind, however, that the most important distinction remains that between observations and interpretations.

What Are Theories For?

Of course, scientific theories are meant to provide accurate explanations or interpretations of phenomena. But there must be more to it than this explanation. Consider that a theory can be accurate without being very useful. To say that expressive writing helps people “deal with their emotions” might be accurate as far as it goes, but it seems too vague to be of much use. Consider also that a theory can be useful without being entirely accurate.  Figure 4.2  is a representation of the classic multistore model of human memory, which is still cited by researchers and discussed in textbooks despite the fact that it is now known to be inaccurate in a number of ways (Izawa, 1999) [3] . These two examples suggest that theories have purposes other than simply providing accurate explanations or interpretations. Here we look at three additional purposes of theories: the organization of known phenomena, the prediction of outcomes in new situations, and the generation of new research.

Flow Chart. Information from Environment leads to Sensory Store, which leads to Short-Term Store, which leads both directions to Long-Term Store. All lead to Forgetting.

Figure 4.1 Representation of the Multistore Model of Human Memory. In the multistore model of human memory, information from the environment passes through a sensory store on its way to a short-term store, where it can be rehearsed, and then to a long-term store, where it can be stored and retrieved much later. This theory has been extremely successful at organizing old phenomena and predicting new ones.

Organization

One important purpose of scientific theories is to organize phenomena in ways that help people think about them clearly and efficiently. The drive theory of social facilitation and social inhibition, for example, helps to organize and make sense of a large number of seemingly contradictory results. The multistore model of human memory efficiently summarizes many important phenomena: the limited capacity and short retention time of information that is attended to but not rehearsed, the importance of rehearsing information for long-term retention, the serial-position effect, and so on. Or consider a classic theory of intelligence represented by  Figure 4.2 . According to this theory, intelligence consists of a general mental ability,  g , plus a small number of more specific abilities that are influenced by  g (Neisset et al., 1996) [4] . Although there are other theories of intelligence, this one does a good job of summarizing a large number of statistical relationships between tests of various mental abilities. This theory includes the fact that tests of all basic mental abilities tend to be somewhat positively correlated and the fact that certain subsets of mental abilities (e.g., reading comprehension and analogy completion) are more positively correlated than others (e.g., reading comprehension and arithmetic).

Flow chart: g leads to Numerical ability, spacial ability, and verbal ability

Figure 4.2 Representation of One Theory of Intelligence In this theory of intelligence, a general mental ability (g) influences each of three more specific mental abilities. Theories of this type help to organize a large number of statistical relationships among tests of various mental abilities.

Thus theories are good or useful to the extent that they organize more phenomena with greater clarity and efficiency. Scientists generally follow the principle of  parsimony , also known as Occam’s razor , which holds that a theory should include only as many concepts as are necessary to explain or interpret the phenomena of interest. Simpler, more parsimonious theories organize phenomena more efficiently than more complex, less parsimonious theories.

A second purpose of theories is to allow researchers and others to make predictions about what will happen in new situations. For example, a gymnastics coach might wonder whether a student’s performance is likely to be better or worse during a competition than when practicing alone. Even if this particular question has never been studied empirically, Zajonc’s drive theory suggests an answer. If the student generally performs with no mistakes, she is likely to perform better during competition. If she generally performs with many mistakes, she is likely to perform worse.

In clinical psychology, treatment decisions are often guided by theories. Consider, for example, dissociative identity disorder (formerly called multiple personality disorder). The prevailing scientific theory of dissociative identity disorder is that people develop multiple personalities (also called alters) because they are familiar with this idea from popular portrayals (e.g., the movie Sybil ) and because they are unintentionally encouraged to do so by their clinicians (e.g., by asking to “meet” an alter). This theory implies that rather than encouraging patients to act out multiple personalities, treatment should involve discouraging them from doing this role playing (Lilienfeld & Lynn, 2003) [5] .

Generation of New Research

A third purpose of theories is to generate new research by raising new questions. Consider, for example, the theory that people engage in self-injurious behaviour such as cutting because it reduces negative emotions such as sadness, anxiety, and anger. This theory immediately suggests several new and interesting questions. Is there, in fact, a statistical relationship between cutting and the amount of negative emotions experienced? Is it causal? If so, what is it about cutting that has this effect? Is it the pain, the sight of the injury, or something else? Does cutting affect all negative emotions equally?

Notice that a theory does not have to be accurate to serve this purpose. Even an inaccurate theory can generate new and interesting research questions. Of course, if the theory is inaccurate, the answers to the new questions will tend to be inconsistent with the theory. This new direction will lead researchers to reevaluate the theory and either revise it or abandon it for a new one. And this cycle of revising is how scientific theories become more detailed and accurate over time.

Multiple Theories

At any point in time, researchers are usually considering multiple theories for any set of phenomena. One reason is that because human behaviour is extremely complex, it is always possible to look at it from different perspectives. For example, a biological theory of sexual orientation might focus on the role of sex hormones during critical periods of brain development, while a sociocultural theory might focus on cultural factors that influence how underlying biological tendencies are expressed. A second reason is that—even from the same perspective—there are usually different ways to “go beyond” the phenomena of interest. For example, in addition to the drive theory of social facilitation and social inhibition, there is another theory that explains them in terms of a construct called “evaluation apprehension”—anxiety about being evaluated by the audience. Both theories go beyond the phenomena to be interpreted, but they do so by proposing somewhat different underlying processes.

Different theories of the same set of phenomena can be complementary—with each one supplying one piece of a larger puzzle. A biological theory of sexual orientation and a sociocultural theory of sexual orientation might accurately describe different aspects of the same complex phenomenon. Similarly, social facilitation could be the result of both general physiological arousal  and evaluation apprehension. But different theories of the same phenomena can also be competing in the sense that if one is accurate, the other is probably not. For example, an alternative theory of dissociative identity disorder—the posttraumatic theory—holds that alters are created unconsciously by the patient as a means of coping with sexual abuse or some other traumatic experience. Because the sociocognitive theory and the posttraumatic theories attribute dissociative identity disorder to fundamentally different processes, it seems unlikely that both can be accurate. See  Note 4.10 “Where Do Multiple Personalities Come From?”  for more on these competing theories.

The fact that there are multiple theories for any set of phenomena does not mean that any theory is as good as any other or that it is impossible to know whether a theory provides an accurate explanation or interpretation. On the contrary, scientists are continually comparing theories in terms of their ability to organize phenomena, predict outcomes in new situations, and generate research. Those that fare poorly are assumed to be less accurate and are abandoned, while those that fare well are assumed to be more accurate and are retained and compared with newer—and hopefully better—theories. Although scientists generally do not believe that their theories ever provide perfectly accurate descriptions of the world, they do assume that this process produces theories that come closer and closer to that ideal.

Where Do Multiple Personalities Come From?

The literature on dissociative identity disorder (DID) features two competing theories. The sociocognitive theory is that DID comes about because patients are aware of the disorder, know its characteristic features, and are encouraged to take on multiple personalities by their therapists. The posttraumatic theory is that multiple personalities develop as a way of coping with sexual abuse or some other trauma. There are now several lines of evidence that support the sociocognitive model over the posttraumatic model (Lilienfeld & Lynn, 2003 [6] ).

  • Diagnosis of DID greatly increased after the release of the book and film Sybil —about a woman with DID—in the 1970s.
  • DID is extremely rare outside of North America.
  • A very small percentage of therapists are responsible for diagnosing the vast majority of cases of DID.
  • The literature on treating DID includes many practices that encourage patients to act out multiple personalities (e.g., having a bulletin board on which personalities can leave messages for each other).
  • Normal people can easily re-create the symptoms of DID with minimal suggestion in simulated clinical interviews.

Key Takeaways

  • Scientists distinguish between phenomena, which are their systematic observations, and theories, which are their explanations or interpretations of phenomena.
  • In addition to providing accurate explanations or interpretations, scientific theories have three basic purposes. They organize phenomena, allow people to predict what will happen in new situations, and help generate new research.
  • Researchers generally consider multiple theories for any set of phenomena. Different theories of the same set of phenomena can be complementary or competing.
  • Practice: Think of at least three different theories to explain the fact that married people tend to report greater levels of happiness than unmarried people.
  • Identify the primary phenomenon of interest.
  • Identify the theory or theories used to explain or interpret that phenomenon.
  • Discussion: Can a theory be useful even if it is inaccurate? How?
  • Zajonc, R. B. (1965). Social facilitation.  Science, 149 , 269–274. ↵
  • Miyamoto, Y. & Kitayama, S. (2002). Cultural variation in correspondence bias: The critical role of attitude diagnosticity of socially constrained behavior. Journal of Personality and Social Psychology, 83 (5), 1239-1348. ↵
  • Izawa, C. (Ed.) (1999).  On human memory: Evolution, progress, and reflections on the 30th anniversary of the Atkinson-Shiffrin model . Mahwah, NJ: Erlbaum. ↵
  • Neisser, U., Boodoo, G., Bouchard, T. J., Boykin, A. W., Brody, N., Ceci,…Urbina, S. (1996). Intelligence: Knowns and unknowns.  American Psychologist, 51 , 77–101. ↵
  • Lilienfeld, S. O., & Lynn, S. J. (2003). Dissociative identity disorder: Multiple personalities, multiple controversies. In S. O. Lilienfeld, S. J. Lynn, & J. M. Lohr (Eds.),  Science and pseudoscience in clinical psychology  (pp. 109–142). New York, NY: Guilford Press. ↵
  • Lilienfeld, S. O., & Lynn, S. J. (2003). Dissociative identity disorder: Multiple personalities, multiple controversies. In S. O. Lilienfeld, S. J. Lynn, & J. M. Lohr (Eds.), Science and pseudoscience in clinical psychology (pp. 109–142). New York, NY: Guilford Press. ↵
  • Research Methods in Psychology. Authored by : Paul C. Price, Rajiv S. Jhangiani, and I-Chant A. Chiang. Provided by : BCCampus. Located at : https://opentextbc.ca/researchmethods/ . License : CC BY-NC-SA: Attribution-NonCommercial-ShareAlike

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How Does Research Start?

How does research start.

Clinical research aims to deliver healthcare advancements that are safe, beneficial, and cost-effective ( Ford & Norrie, 2016 ). Research requires a methodical approach to develop studies that generate high-quality evidence to support changes in clinical practice. The method is a step-wise process that attempts to limit the chances of errors, random and systematic, which can compromise conclusions ( Cummings, 2013 ) and invalidate findings. As healthcare professionals, nurses need to be versed in understanding the vast amount of information and available research in their field ( Pollock & Berge, 2018 ) to find the best evidence to guide their clinical practice and/or to develop their research. However, to effectively use the literature, it is imperative to understand the principles of critical appraisal and basic study designs.

There are many roles for nurses in research. Nurses can be consumers of research, by staying abreast of the current issues and trends in their specialty area; a nurse champion initiating quality improvement projects guided by the best clinical evidence ( Luz, Shadmi, & Drach-Zahavy, 2019 ) ( White, 2011 ); a member of an interprofessional research team helping to address a complex health problem; or an independent nurse scientist developing their scientific inquiry. Regardless of the nurse’s role in research, a common goal of clinical research is to understand health and illness and, to discover novel methods to detect, diagnose, treat, and prevent disease ( NCI, 2018 ).

This column is the first in a series focusing on the concepts of clinical research using a step by step approach. Each column will build upon earlier columns to provide an overview of the essential components of clinical research. The goal of the columns is to discuss the concepts that underpin evidence-based practice from research designs to data interpretation. Each article can serve as a review of the elements used to develop clinical research. The focus of this inaugural column is how to start the research process, which involves the identification of the topic of interest and the development of a well-defined research question. This article also discusses methods of how to formulate quantitative and qualitative research questions.

The inspiration for the Topic

The motivation to explore an area of inquiry often starts from an observation that leads one to question why does that occur or what if we did this instead? Speaking to patients and hearing their concerns about managing specific conditions or symptoms is another way to get inspired. Exploring new technologies, successful techniques, and procedures from other fields or disciplines and adapting them in a different area could be another source for new insights and discoveries ( Cummings, 2013 ). For example, those working in a cardiac setting may take an interest in fitness watches to monitor adherence to a walking program to reduce blood pressure and body weight. The ease of use, cost, and availability of fitness watches may be the draw to this technology. Staying curious and willing to explore ideas to solve or understand clinical issues is vital in engaging in clinical research since the goal of research is to improve the lives of patients.

Developing a research project requires knowing in depth the chosen area of inquiry (i.e., etiology, and treatment of hypertension). Methods to get immersed in the topic of interest include speaking to experts in the field and conducting a comprehensive literature review. Reading narrative review (NR) articles is one approach for updates on the latest issues and trends in the area of interest. NRs can address clinical, background, or theoretical questions. It can also summarize current findings, identify the gaps in research, and provide suggestions for the next steps in research ( Ferrari, 2015 ). On the downside, NRs can be biased based on the author(s) experience and interpretation of findings ( Pae, 2015 ). Systematic reviews (SR), another summary paper, differs from NRs, in that it uses a systematic approach to select, appraise, and evaluate the published reports ( Armstrong, Hall, Doyle, & Waters, 2011 ).

SRs start with a defined clinical question that is answered during the review ( Hoffmann et al., 2017 ). SRs use specific strategies for the inclusion criteria of papers to include or not to include. SRs help to understand what works or do not work in terms of intervention based-research ( Uman, 2011 ). SRs are excellent resources if your area of inquiry is leading towards an intervention based project. (See Table 1 for Classifications of Interventions).

Classifications Interventional Studies (Clinical Trials)

Source: ( National Institutes of Health (NIH, 2019 )

Reviewing citations from published papers is another method to find relevant publications. Highly cited publications in a particular area could indicate a landmark paper, wherein the author(s) may have made an important discovery or identified a critical issue in the area. An essential goal of the literature review is to ensure that previously conducted studies are located and understood. Previous studies provide insight into recent discoveries, as well as dilemmas and challenges encountered in conducting the research.

The Research Question

The two branches of research methods are experimental and observational. Under the experimental methods, randomized controlled trials and non-randomized controlled trials belong in this category, while the observational methods include analytical studies with control groups and descriptive studies with no control groups. The analytical studies are cohort and case-control studies and descriptive studies are ecological, cross-sectional and case reports. Despite the differences in research methods, the common thread among the various types of research is the research question. The question helps guide the study design and is the foundation for developing the study. In the health sciences, the question needs to pass the “So what?” test. In that, is the issue relevant and lead to the advancement of the field and feasible in terms of conducting the study? Cummings and colleagues ( Cummings, 2013 ) use the mnemonic FINER (Feasible, Interesting, Novel, Ethical, Relevant) to define the characteristics of a good research question.

Feasibility

Feasibility is a critical element of research. Research questions must be answerable and focused on using methods to measure or quantify change or outcome. For example, assessing blood pressure for a study designed to lower hypertension is feasible, because methods to measure blood pressure and results associated with normal, and stages of hypertension are established. For studies requiring human study participants, approaches to recruiting and to enrolling them into the research need careful planning. Strategies must consider where and how to recruit the best study participants who fit the study population under investigation. An adequate number of study participants must be available to implement the study. The allotted timeframe to complete the study, the workforce to perform the study, and the budget to conduct the investigation must also be realistic. Research studies funded by private or public sponsors usually have timeframes to complete an investigation (2 years, three years). Funders can also request for a timeline showing when aspects of the research are achieved (institutional review board approval, recruitment of participants, data analysis).

Interesting

Several reasons may drive interest in an area of inquiry. Cummings and colleagues ( Cummings, 2013 ), use the term Interesting to refer to an area of importance for the investigator to examine. For some investigators, an experience or an observation drives them to evaluate the underpinnings of a situation or condition. While for some, obtaining financial support either through private or public funding is an important consideration, and for others, the research question is the logical next step in their program of research.

Novel research implies that new information contributes to or advances a field of inquiry. It can also mean that research confirms or refutes earlier results. Replicating past research is appropriate to validate scientific findings. When repeating studies, improving previously used research methods (i.e., increase sample size, outcome measures, increase follow-up period) can strengthen the project. For example, a study replicating a hypertension study may add a way to physiologically assess dietary sodium intake instead of only collecting dietary food records to determine sodium intake.

Ethical research is mandatory, from the protection of human and animal subjects to the data collection, storage, and reporting of research results ( Applebaum, 2005 ; Grady, 2015 ). Research studies must obtain institutional review board (IRB) approval before proceeding with the investigation. IRB is known as an ethics committee. The committee reviews the proposed research plan to ensure that it has adequate safeguards for the well-being of the study participants, as well as evaluates the risk-benefits of the proposed study. If the level of the risk outweighs the benefits of the outcome, the IRB may require changes to the research plan to improve the safety profile or reject the study. For example, an IRB will not approve a study proposing to use a placebo when well-established and effective treatments are available. The National Institutes of Health (NIH) offers an excellent educational resource, titled, Clinical Research Training . This training is a free online tutorial for ethics, patient safety, protocol implementation, and regulatory research ( https://crt.nihtraining.com/login.php ). Registration is required to enter the NIH portal, and the course takes approximately three-four hours to complete.

Relevant research questions address critical issues. It will add to the current knowledge in the field. It may also change clinical practice or influence policy. The questions must be timely and appropriate for the study population under investigation. In continuing the hypertension example from above, for individuals diagnosed with hypertension, it is recognized that reducing the dietary intake of sodium and increasing potassium can lower blood pressure and reduce the risk for heart disease and stroke ( McDonough, Veiras, Guevara, & Ralph, 2017 ). Therefore, an investigator should target both the dietary intakes of sodium and potassium if conducting a dietary study to reduce blood pressure. Focusing solely on lowering dietary sodium intake does not take into consideration the best available evidence in the field.

Guidelines for Question Development: PICO, PEO

Guidelines are available to help frame the research question that clarifies the concepts of interest; common frameworks include PICO and PEO. PICO is best suited for quantitative studies, while PEO for qualitative studies ( Methley, Campbell, Chew-Graham, McNally, & Cheraghi-Sohi, 2014 ). Quantitative and qualitative methodologies view the research approach using different lenses. In quantitative research, numerical data is produced necessitating statistical analysis. While qualitative research generates themes using words, the outcome of interest for these studies is understanding phenomena and experiences. It is essential to recognize that some topics will not fit the PICO and PEO frameworks. Novice researchers should seek consultation from a mentor or academic research advisor to formulate the research question.

PICO incorporates the following components P opulation, I ntervention, C omparison, and O utcomes. Population considers the persons or community affected with a specific health condition or problem (i.e., middle-aged adults, aged 45-65 with stage 1 hypertension; older adults, aged 65 and older with stage 1 hypertension living in nursing homes). Intervention is the process or action under investigation in a clinical study. Interventions include pharmaceutical agents, devices, and procedures, such as education about diet or exercise. The intervention under study can be investigational or already available to consumers or healthcare professionals for use ( NLM, 2019 ). Comparison is the group assessed against the intervention (i.e., vegan diet versus the Mediterranean style diet). Outcome is the planned measure to determine the effect of an intervention on the population under study. Using the vegan versus Mediterranean style diet example, the Outcome of interest could be the percent of body weight loss and reduction of blood pressure.

PEO includes the following elements P opulation, E xposure, and O utcome. Population centers on those affected and their problems (i.e., middle-aged adults who smoke with hypertension). Exposure focuses on the area of interest (i.e., experience with smoking cessation programs; triggers of smoking). The Exposure viewpoint depends on the framing or wording of the research question and the goals of the project since qualitative studies can denote a broad area of research or specific sub-categories of topics ( Creswell, 2013 ). Outcome using the PEO model might examine a person’s experience with smoking cessation and the themes associated with quitting and relapsing. Since the PEO model is best suited for qualitative studies, Outcome tends to have elements of defining a person’s experiences or discovering processes that happen in specific locations or context ( Doody & Bailey, 2016 ). (See Table 2 for Sample Questions Using PICO and PEO).

Sample Questions Using PICO and PEO

To start in research, find an area of interest to study. For some, the inspiration for research comes from observations and experiences from the work-setting, colleagues, investigations from other fields, and past research. Before delving into developing a research protocol, master the subject of interest by speaking with experts, and understand the literature in the field. Use the FINER mnemonic as a guide to determine if the research question can pass the “So what?” test and use the PICO or PEO models to structure the research question. Formulating the appropriate research question is vital because the question is the starting point to select the design of the study, the population of interest, interventions, exposure, and outcomes.

Acknowledgments

This manuscript is supported in part by grant # UL1TR001866 from the National Center for Advancing Translational Sciences (NCATS), National Institutes of Health (NIH) Clinical and Translational Science Award (CTSA) program.

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4 Theories in scientific research

As we know from previous chapters, science is knowledge represented as a collection of ‘theories’ derived using the scientific method. In this chapter, we will examine what a theory is, why we need theories in research, the building blocks of a theory, how to evaluate theories, how can we apply theories in research, and also present illustrative examples of five theories frequently used in social science research.

Theories are explanations of a natural or social behaviour, event, or phenomenon. More formally, a scientific theory is a system of constructs (concepts) and propositions (relationships between those constructs) that collectively presents a logical, systematic, and coherent explanation of a phenomenon of interest within some assumptions and boundary conditions (Bacharach 1989). [1]

Theories should explain why things happen, rather than just describe or predict. Note that it is possible to predict events or behaviours using a set of predictors, without necessarily explaining why such events are taking place. For instance, market analysts predict fluctuations in the stock market based on market announcements, earnings reports of major companies, and new data from the Federal Reserve and other agencies, based on previously observed correlations . Prediction requires only correlations. In contrast, explanations require causations , or understanding of cause-effect relationships. Establishing causation requires three conditions: one, correlations between two constructs, two, temporal precedence (the cause must precede the effect in time), and three, rejection of alternative hypotheses (through testing). Scientific theories are different from theological, philosophical, or other explanations in that scientific theories can be empirically tested using scientific methods.

Explanations can be idiographic or nomothetic. Idiographic explanations are those that explain a single situation or event in idiosyncratic detail. For example, you did poorly on an exam because: you forgot that you had an exam on that day, you arrived late to the exam due to a traffic jam, you panicked midway through the exam, you had to work late the previous evening and could not study for the exam, or even your dog ate your textbook. The explanations may be detailed, accurate, and valid, but they may not apply to other similar situations, even involving the same person, and are hence not generalisable. In contrast, nomothetic explanations seek to explain a class of situations or events rather than a specific situation or event. For example, students who do poorly in exams do so because they did not spend adequate time preparing for exams or because they suffer from nervousness, attention-deficit, or some other medical disorder. Because nomothetic explanations are designed to be generalisable across situations, events, or people, they tend to be less precise, less complete, and less detailed. However, they explain economically, using only a few explanatory variables. Because theories are also intended to serve as generalised explanations for patterns of events, behaviours, or phenomena, theoretical explanations are generally nomothetic in nature.

While understanding theories, it is also important to understand what theories are not. A theory is not data, facts, typologies, taxonomies, or empirical findings. A collection of facts is not a theory, just as a pile of stones is not a house. Likewise, a collection of constructs (e.g., a typology of constructs) is not a theory, because theories must go well beyond constructs to include propositions, explanations, and boundary conditions. Data, facts, and findings operate at the empirical or observational level, while theories operate at a conceptual level and are based on logic rather than observations.

There are many benefits to using theories in research. First, theories provide the underlying logic for the occurrence of natural or social phenomena by explaining the key drivers and outcomes of the target phenomenon, and the underlying processes responsible for driving that phenomenon. Second, they aid in sense-making by helping us synthesise prior empirical findings within a theoretical framework and reconcile contradictory findings by discovering contingent factors influencing the relationship between two constructs in different studies. Third, theories provide guidance for future research by helping identify constructs and relationships that are worthy of further research. Fourth, theories can contribute to cumulative knowledge building by bridging gaps between other theories and by causing existing theories to be re-evaluated in a new light.

However, theories can also have their own share of limitations. As simplified explanations of reality, theories may not always provide adequate explanations of the phenomenon of interest based on a limited set of constructs and relationships. Theories are designed to be simple and parsimonious explanations, while reality may be significantly more complex. Furthermore, theories may impose blinders or limit researchers’ ‘range of vision’, causing them to miss out on important concepts that are not defined by the theory.

Building blocks of a theory

David Whetten (1989) [2] suggests that there are four building blocks of a theory: constructs, propositions, logic, and boundary conditions/assumptions. Constructs capture the ‘what’ of theories (i.e., what concepts are important for explaining a phenomenon?), propositions capture the ‘how’ (i.e., how are these concepts related to each other?), logic represents the ‘why’ (i.e., why are these concepts related?), and boundary conditions/assumptions examines the ‘who, when, and where’ (i.e., under what circumstances will these concepts and relationships work?). Though constructs and propositions were previously discussed in Chapter 2, we describe them again here for the sake of completeness.

Constructs are abstract concepts specified at a high level of abstraction that are chosen specifically to explain the phenomenon of interest. Recall from Chapter 2 that constructs may be unidimensional (i.e., embody a single concept), such as weight or age, or multi-dimensional (i.e., embody multiple underlying concepts), such as personality or culture. While some constructs, such as age, education, and firm size, are easy to understand, others, such as creativity, prejudice, and organisational agility, may be more complex and abstruse, and still others such as trust, attitude, and learning may represent temporal tendencies rather than steady states. Nevertheless, all constructs must have clear and unambiguous operational definitions that should specify exactly how the construct will be measured and at what level of analysis (individual, group, organisational, etc.). Measurable representations of abstract constructs are called variables . For instance, IQ score is a variable that is purported to measure an abstract construct called ‘intelligence’. As noted earlier, scientific research proceeds along two planes: a theoretical plane and an empirical plane. Constructs are conceptualised at the theoretical plane, while variables are operationalised and measured at the empirical (observational) plane. Furthermore, variables may be independent, dependent, mediating, or moderating, as discussed in Chapter 2. The distinction between constructs (conceptualised at the theoretical level) and variables (measured at the empirical level) is shown in Figure 4.1.

Distinction between theoretical and empirical concepts

Propositions are associations postulated between constructs based on deductive logic. Propositions are stated in declarative form and should ideally indicate a cause-effect relationship (e.g., if X occurs, then Y will follow). Note that propositions may be conjectural but must be testable, and should be rejected if they are not supported by empirical observations. However, like constructs, propositions are stated at the theoretical level, and they can only be tested by examining the corresponding relationship between measurable variables of those constructs. The empirical formulation of propositions, stated as relationships between variables, are called hypotheses . The distinction between propositions (formulated at the theoretical level) and hypotheses (tested at the empirical level) is depicted in Figure 4.1.

The third building block of a theory is the logic that provides the basis for justifying the propositions as postulated. Logic acts like a ‘glue’ that connects the theoretical constructs and provides meaning and relevance to the relationships between these constructs. Logic also represents the ‘explanation’ that lies at the core of a theory. Without logic, propositions will be ad hoc, arbitrary, and meaningless, and cannot be tied into the cohesive ‘system of propositions’ that is the heart of any theory.

Finally, all theories are constrained by assumptions about values, time, and space, and boundary conditions that govern where the theory can be applied and where it cannot be applied. For example, many economic theories assume that human beings are rational (or boundedly rational) and employ utility maximisation based on cost and benefit expectations as a way of understand human behaviour. In contrast, political science theories assume that people are more political than rational, and try to position themselves in their professional or personal environment in a way that maximises their power and control over others. Given the nature of their underlying assumptions, economic and political theories are not directly comparable, and researchers should not use economic theories if their objective is to understand the power structure or its evolution in an organisation. Likewise, theories may have implicit cultural assumptions (e.g., whether they apply to individualistic or collective cultures), temporal assumptions (e.g., whether they apply to early stages or later stages of human behaviour), and spatial assumptions (e.g., whether they apply to certain localities but not to others). If a theory is to be properly used or tested, all of the implicit assumptions that form the boundaries of that theory must be properly understood. Unfortunately, theorists rarely state their implicit assumptions clearly, which leads to frequent misapplications of theories to problem situations in research.

Attributes of a good theory

Theories are simplified and often partial explanations of complex social reality. As such, there can be good explanations or poor explanations, and consequently, there can be good theories or poor theories. How can we evaluate the ‘goodness’ of a given theory? Different criteria have been proposed by different researchers, the more important of which are listed below:

Logical consistency: Are the theoretical constructs, propositions, boundary conditions, and assumptions logically consistent with each other? If some of these ‘building blocks’ of a theory are inconsistent with each other (e.g., a theory assumes rationality, but some constructs represent non-rational concepts), then the theory is a poor theory.

Explanatory power: How much does a given theory explain (or predict) reality? Good theories obviously explain the target phenomenon better than rival theories, as often measured by variance explained (R-squared) value in regression equations.

Falsifiability: British philosopher Karl Popper stated in the 1940s that for theories to be valid, they must be falsifiable. Falsifiability ensures that the theory is potentially disprovable, if empirical data does not match with theoretical propositions, which allows for their empirical testing by researchers. In other words, theories cannot be theories unless they can be empirically testable. Tautological statements, such as ‘a day with high temperatures is a hot day’ are not empirically testable because a hot day is defined (and measured) as a day with high temperatures, and hence, such statements cannot be viewed as a theoretical proposition. Falsifiability requires the presence of rival explanations, it ensures that the constructs are adequately measurable, and so forth. However, note that saying that a theory is falsifiable is not the same as saying that a theory should be falsified. If a theory is indeed falsified based on empirical evidence, then it was probably a poor theory to begin with.

Parsimony: Parsimony examines how much of a phenomenon is explained with how few variables. The concept is attributed to fourteenth century English logician Father William of Ockham (and hence called ‘Ockham’s razor’ or ‘Occam’s razor’), which states that among competing explanations that sufficiently explain the observed evidence, the simplest theory (i.e., one that uses the smallest number of variables or makes the fewest assumptions) is the best. Explanation of a complex social phenomenon can always be increased by adding more and more constructs. However, such an approach defeats the purpose of having a theory, which is intended to be a ‘simplified’ and generalisable explanation of reality. Parsimony relates to the degrees of freedom in a given theory. Parsimonious theories have higher degrees of freedom, which allow them to be more easily generalised to other contexts, settings, and populations.

Approaches to theorising

How do researchers build theories? Steinfeld and Fulk (1990) [3] recommend four such approaches. The first approach is to build theories inductively based on observed patterns of events or behaviours. Such an approach is often called ‘grounded theory building’, because the theory is grounded in empirical observations. This technique is heavily dependent on the observational and interpretive abilities of the researcher, and the resulting theory may be subjective and non-confirmable. Furthermore, observing certain patterns of events will not necessarily make a theory, unless the researcher is able to provide consistent explanations for the observed patterns. We will discuss the grounded theory approach in a later chapter on qualitative research.

The second approach to theory building is to conduct a bottom-up conceptual analysis to identify different sets of predictors relevant to the phenomenon of interest using a predefined framework. One such framework may be a simple input-process-output framework, where the researcher may look for different categories of inputs, such as individual, organisational, and/or technological factors potentially related to the phenomenon of interest (the output), and describe the underlying processes that link these factors to the target phenomenon. This is also an inductive approach that relies heavily on the inductive abilities of the researcher, and interpretation may be biased by researcher’s prior knowledge of the phenomenon being studied.

The third approach to theorising is to extend or modify existing theories to explain a new context, such as by extending theories of individual learning to explain organisational learning. While making such an extension, certain concepts, propositions, and/or boundary conditions of the old theory may be retained and others modified to fit the new context. This deductive approach leverages the rich inventory of social science theories developed by prior theoreticians, and is an efficient way of building new theories by expanding on existing ones.

The fourth approach is to apply existing theories in entirely new contexts by drawing upon the structural similarities between the two contexts. This approach relies on reasoning by analogy, and is probably the most creative way of theorising using a deductive approach. For instance, Markus (1987) [4] used analogic similarities between a nuclear explosion and uncontrolled growth of networks or network-based businesses to propose a critical mass theory of network growth. Just as a nuclear explosion requires a critical mass of radioactive material to sustain a nuclear explosion, Markus suggested that a network requires a critical mass of users to sustain its growth, and without such critical mass, users may leave the network, causing an eventual demise of the network.

Examples of social science theories

In this section, we present brief overviews of a few illustrative theories from different social science disciplines. These theories explain different types of social behaviors, using a set of constructs, propositions, boundary conditions, assumptions, and underlying logic. Note that the following represents just a simplistic introduction to these theories. Readers are advised to consult the original sources of these theories for more details and insights on each theory.

Agency theory. Agency theory (also called principal-agent theory), a classic theory in the organisational economics literature, was originally proposed by Ross (1973) [5] to explain two-party relationships—such as those between an employer and its employees, between organisational executives and shareholders, and between buyers and sellers—whose goals are not congruent with each other. The goal of agency theory is to specify optimal contracts and the conditions under which such contracts may help minimise the effect of goal incongruence. The core assumptions of this theory are that human beings are self-interested individuals, boundedly rational, and risk-averse, and the theory can be applied at the individual or organisational level.

The two parties in this theory are the principal and the agent—the principal employs the agent to perform certain tasks on its behalf. While the principal’s goal is quick and effective completion of the assigned task, the agent’s goal may be working at its own pace, avoiding risks, and seeking self-interest—such as personal pay—over corporate interests, hence, the goal incongruence. Compounding the nature of the problem may be information asymmetry problems caused by the principal’s inability to adequately observe the agent’s behaviour or accurately evaluate the agent’s skill sets. Such asymmetry may lead to agency problems where the agent may not put forth the effort needed to get the task done (the moral hazard problem) or may misrepresent its expertise or skills to get the job but not perform as expected (the adverse selection problem). Typical contracts that are behaviour-based, such as a monthly salary, cannot overcome these problems. Hence, agency theory recommends using outcome-based contracts, such as commissions or a fee payable upon task completion, or mixed contracts that combine behaviour-based and outcome-based incentives. An employee stock option plan is an example of an outcome-based contract, while employee pay is a behaviour-based contract. Agency theory also recommends tools that principals may employ to improve the efficacy of behaviour-based contracts, such as investing in monitoring mechanisms—e.g. hiring supervisors—to counter the information asymmetry caused by moral hazard, designing renewable contracts contingent on the agent’s performance (performance assessment makes the contract partially outcome-based), or by improving the structure of the assigned task to make it more programmable and therefore more observable.

Theory of planned behaviour. Postulated by Azjen (1991), [6] the theory of planned behaviour (TPB) is a generalised theory of human behaviour in social psychology literature that can be used to study a wide range of individual behaviours. It presumes that individual behaviour represents conscious reasoned choice, and is shaped by cognitive thinking and social pressures. The theory postulates that behaviours are based on one’s intention regarding that behaviour, which in turn is a function of the person’s attitude toward the behaviour, subjective norm regarding that behaviour, and perception of control over that behaviour (see Figure 4.2). Attitude is defined as the individual’s overall positive or negative feelings about performing the behaviour in question, which may be assessed as a summation of one’s beliefs regarding the different consequences of that behaviour, weighted by the desirability of those consequences. Subjective norm refers to one’s perception of whether people important to that person expect the person to perform the intended behaviour, and is represented as a weighted combination of the expected norms of different referent groups such as friends, colleagues, or supervisors at work. Behavioural control is one’s perception of internal or external controls constraining the behaviour in question. Internal controls may include the person’s ability to perform the intended behaviour (self-efficacy), while external control refers to the availability of external resources needed to perform that behaviour (facilitating conditions). TPB also suggests that sometimes people may intend to perform a given behaviour but lack the resources needed to do so, and therefore posits that behavioural control can have a direct effect on behaviour, in addition to the indirect effect mediated by intention.

TPB is an extension of an earlier theory called the theory of reasoned action, which included attitude and subjective norm as key drivers of intention, but not behavioural control. The latter construct was added by Ajzen in TPB to account for circumstances when people may have incomplete control over their own behaviours (such as not having high-speed Internet access for web surfing).

Theory of planned behaviour

Innovation diffusion theory. Innovation diffusion theory (IDT) is a seminal theory in the communications literature that explains how innovations are adopted within a population of potential adopters. The concept was first studied by French sociologist Gabriel Tarde, but the theory was developed by Everett Rogers in 1962 based on observations of 508 diffusion studies. The four key elements in this theory are: innovation, communication channels, time, and social system. Innovations may include new technologies, new practices, or new ideas, and adopters may be individuals or organisations. At the macro (population) level, IDT views innovation diffusion as a process of communication where people in a social system learn about a new innovation and its potential benefits through communication channels—such as mass media or prior adopters— and are persuaded to adopt it. Diffusion is a temporal process—the diffusion process starts off slow among a few early adopters, then picks up speed as the innovation is adopted by the mainstream population, and finally slows down as the adopter population reaches saturation. The cumulative adoption pattern is therefore an s-shaped curve, as shown in Figure 4.3, and the adopter distribution represents a normal distribution. All adopters are not identical, and adopters can be classified into innovators, early adopters, early majority, late majority, and laggards based on the time of their adoption. The rate of diffusion also depends on characteristics of the social system such as the presence of opinion leaders (experts whose opinions are valued by others) and change agents (people who influence others’ behaviours).

At the micro (adopter) level, Rogers (1995) [7] suggests that innovation adoption is a process consisting of five stages: one, knowledge : when adopters first learn about an innovation from mass-media or interpersonal channels, two, persuasion : when they are persuaded by prior adopters to try the innovation, three, decision : their decision to accept or reject the innovation, four,: their initial utilisation of the innovation, and five, confirmation : their decision to continue using it to its fullest potential (see Figure 4.4). Five innovation characteristics are presumed to shape adopters’ innovation adoption decisions: one, relative advantage : the expected benefits of an innovation relative to prior innovations, two, compatibility : the extent to which the innovation fits with the adopter’s work habits, beliefs, and values, three, complexity : the extent to which the innovation is difficult to learn and use, four, trialability : the extent to which the innovation can be tested on a trial basis, and five, observability : the extent to which the results of using the innovation can be clearly observed. The last two characteristics have since been dropped from many innovation studies. Complexity is negatively correlated to innovation adoption, while the other four factors are positively correlated. Innovation adoption also depends on personal factors such as the adopter’s risk-taking propensity, education level, cosmopolitanism, and communication influence. Early adopters are venturesome, well educated, and rely more on mass media for information about the innovation, while later adopters rely more on interpersonal sources—such as friends and family—as their primary source of information. IDT has been criticised for having a ‘pro-innovation bias’—that is for presuming that all innovations are beneficial and will be eventually diffused across the entire population, and because it does not allow for inefficient innovations such as fads or fashions to die off quickly without being adopted by the entire population or being replaced by better innovations.

S‑shaped diffusion curve

Elaboration likelihood model . Developed by Petty and Cacioppo (1986), [8] the elaboration likelihood model (ELM) is a dual-process theory of attitude formation or change in psychology literature. It explains how individuals can be influenced to change their attitude toward a certain object, event, or behaviour and the relative efficacy of such change strategies. The ELM posits that one’s attitude may be shaped by two ‘routes’ of influence: the central route and the peripheral route, which differ in the amount of thoughtful information processing or ‘elaboration required of people (see Figure 4.5). The central route requires a person to think about issue-related arguments in an informational message and carefully scrutinise the merits and relevance of those arguments, before forming an informed judgment about the target object. In the peripheral route, subjects rely on external ‘cues’ such as number of prior users, endorsements from experts, or likeability of the endorser, rather than on the quality of arguments, in framing their attitude towards the target object. The latter route is less cognitively demanding, and the routes of attitude change are typically operationalised in the ELM using the argument quality and peripheral cues constructs respectively.

Elaboration likelihood model

Whether people will be influenced by the central or peripheral routes depends upon their ability and motivation to elaborate the central merits of an argument. This ability and motivation to elaborate is called elaboration likelihood . People in a state of high elaboration likelihood (high ability and high motivation) are more likely to thoughtfully process the information presented and are therefore more influenced by argument quality, while those in the low elaboration likelihood state are more motivated by peripheral cues. Elaboration likelihood is a situational characteristic and not a personal trait. For instance, a doctor may employ the central route for diagnosing and treating a medical ailment (by virtue of his or her expertise of the subject), but may rely on peripheral cues from auto mechanics to understand the problems with his car. As such, the theory has widespread implications about how to enact attitude change toward new products or ideas and even social change.

General deterrence theory. Two utilitarian philosophers of the eighteenth century, Cesare Beccaria and Jeremy Bentham, formulated general deterrence theory (GDT) as both an explanation of crime and a method for reducing it. GDT examines why certain individuals engage in deviant, anti-social, or criminal behaviours. This theory holds that people are fundamentally rational (for both conforming and deviant behaviours), and that they freely choose deviant behaviours based on a rational cost-benefit calculation. Because people naturally choose utility-maximising behaviours, deviant choices that engender personal gain or pleasure can be controlled by increasing the costs of such behaviours in the form of punishments (countermeasures) as well as increasing the probability of apprehension. Swiftness, severity, and certainty of punishments are the key constructs in GDT.

While classical positivist research in criminology seeks generalised causes of criminal behaviours, such as poverty, lack of education, psychological conditions, and recommends strategies to rehabilitate criminals, such as by providing them job training and medical treatment, GDT focuses on the criminal decision-making process and situational factors that influence that process. Hence, a criminal’s personal situation—such as his personal values, his affluence, and his need for money—and the environmental context—such as how protected the target is, how efficient the local police are, how likely criminals are to be apprehended—play key roles in this decision-making process. The focus of GDT is not how to rehabilitate criminals and avert future criminal behaviours, but how to make criminal activities less attractive and therefore prevent crimes. To that end, ‘target hardening’ such as installing deadbolts and building self-defence skills, legal deterrents such as eliminating parole for certain crimes, ‘three strikes law’ (mandatory incarceration for three offences, even if the offences are minor and not worth imprisonment), and the death penalty, increasing the chances of apprehension using means such as neighbourhood watch programs, special task forces on drugs or gang-related crimes, and increased police patrols, and educational programs such as highly visible notices such as ‘Trespassers will be prosecuted’ are effective in preventing crimes. This theory has interesting implications not only for traditional crimes, but also for contemporary white-collar crimes such as insider trading, software piracy, and illegal sharing of music.

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Theory – Definition, Types and Examples

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Theory

Definition:

Theory is a set of ideas or principles used to explain or describe a particular phenomenon or set of phenomena. The term “theory” is commonly used in the scientific context to refer to a well-substantiated explanation of some aspect of the natural world that is based on empirical evidence and rigorous testing.

Types of Theories

Types of Theories are as follows:

Scientific Theories

These are theories that explain natural phenomena and are based on empirical evidence. Examples include the theory of evolution, the germ theory of disease, and the theory of relativity.

Social Theories

These are theories that attempt to explain social phenomena, such as human behavior, culture, and society. Examples include social learning theory, structural functionalism, and feminist theory.

Psychological Theories

These are theories that attempt to explain human behavior and mental processes. Examples include behaviorism, cognitive psychology, and psychoanalysis.

Economic Theories

These are theories that attempt to explain economic phenomena, such as the behavior of markets, businesses, and consumers. Examples include supply and demand theory, Keynesian economics, and game theory.

Political Theories

These are theories that attempt to explain political phenomena, such as the behavior of governments, political systems, and international relations. Examples include liberalism, conservatism, and Marxism.

Philosophical Theories

These are theories that attempt to explain fundamental concepts, such as the nature of reality, knowledge, and morality. Examples include existentialism, utilitarianism, and metaphysics.

Mathematical Theories

These are theories that use mathematical concepts and models to explain phenomena in various fields, such as physics, economics, and computer science. Examples include set theory, probability theory, and game theory.

Communication Theories

These are theories that attempt to explain the processes and effects of communication, such as the transmission of information, the influence of media, and the development of language. Examples include social penetration theory, media effects theory, and speech act theory.

Biological Theories

These are theories that attempt to explain biological phenomena, such as the functioning of the human body, genetics, and evolution. Examples include the theory of natural selection, the germ theory of disease, and the central dogma of molecular biology.

Environmental Theories

These are theories that attempt to explain the interactions between humans and the natural environment, including the effects of human activities on the environment and the impact of environmental changes on human society. Examples include ecological systems theory, environmental determinism, and sustainability theory.

Educational Theories

These are theories that attempt to explain the processes and effects of learning and education. Examples include behaviorism, constructivism, and social learning theory.

Cultural Theories

These are theories that attempt to explain cultural phenomena, such as the formation and transmission of cultural values, norms, and beliefs. Examples include cultural studies, postcolonial theory, and critical race theory.

Examples of Theories

There are many theories in various fields of study. Here are some examples of theories in different areas:

  • Evolutionary Theory: The theory of evolution by natural selection, proposed by Charles Darwin, explains how species change over time in response to their environment.
  • Quantum Theory : Quantum theory is the branch of physics that describes the behavior of matter and energy on a very small scale.
  • Social Learning Theory: Social learning theory suggests that people learn by observing and imitating the behaviors of others.
  • Chaos Theory: Chaos theory is a branch of mathematics that studies complex systems and how they can exhibit unpredictable behavior.
  • Cognitive Dissonance Theory : This theory explains how people often experience discomfort or tension when their beliefs, attitudes, and behaviors are inconsistent with each other.
  • Attachment Theory: Attachment theory explains how early relationships between infants and their caregivers can shape their emotional and social development later in life.
  • General Relativity: General relativity is a theory of gravitation that explains how the force of gravity arises from the curvature of spacetime caused by massive objects.
  • Game Theory: Game theory is a mathematical approach used to model and analyze the strategic interactions between individuals or groups.
  • Self-Determination Theory: This theory suggests that people are motivated by three fundamental needs: autonomy, competence, and relatedness.
  • Systems Theory: Systems theory is a framework for understanding complex systems that emphasizes their interdependence, feedback loops, and dynamic behavior.

Applications of Theories

Applications of Theories are as follows:

  • Science : Scientific theories are used to develop new technologies, create new medicines, and explore the natural world. For example, the theory of evolution by natural selection is used to understand the diversity of life on Earth, while the theory of relativity is used to develop new technologies such as GPS.
  • Psychology : Theories of psychology are used to understand human behavior and to develop effective therapies. For example, the theory of cognitive dissonance helps us to understand why people resist changing their beliefs, while the theory of operant conditioning is used to help people change their behavior.
  • Sociology : Sociological theories are used to understand social structures, institutions, and relationships. For example, the theory of social capital helps us to understand the importance of social networks in promoting economic and social development, while the theory of cultural capital explains how cultural knowledge and practices contribute to social inequality.
  • Economics : Economic theories are used to understand markets, trade, and economic growth. For example, the theory of comparative advantage helps to explain why countries specialize in certain goods and services, while the theory of supply and demand helps us to understand the behavior of consumers and producers.
  • Education : Theories of learning and teaching are used to develop effective educational practices. For example, the theory of constructivism emphasizes the importance of students constructing their own knowledge, while the theory of multiple intelligences suggests that students have different types of intelligence that should be recognized and nurtured.

Purpose of Theory

The purpose of a theory is to provide a framework or explanation for observed phenomena in a particular field of study. Theories are developed through a process of observation, experimentation, and analysis, and they are used to explain how and why things happen the way they do.

In science, theories are used to describe and predict natural phenomena, while in social sciences, theories are used to explain human behavior and social interactions. Theories can be tested through further observation and experimentation, and they can be modified or discarded if new evidence contradicts them.

Characteristics of Theory

  • Explanation : Theories provide an explanation of a phenomenon or event. They identify the causes and underlying mechanisms that contribute to the observed outcomes.
  • Predictive power: Theories have the ability to predict future outcomes or behaviors based on the identified causes and mechanisms.
  • Testable: Theories are testable through empirical research. They can be subjected to observation, experimentation, and analysis to determine their validity and accuracy.
  • Falsifiability : Theories can be falsified if they are found to be inconsistent with empirical evidence. This means that they can be proven to be false if the evidence does not support them.
  • Generalizability : Theories are generalizable to other contexts and situations beyond the original research setting. They are not specific to a particular time or place.
  • Organizing framework : Theories provide an organizing framework for understanding and interpreting information. They help researchers organize their observations and make sense of complex phenomena.
  • Parsimony: Theories are typically simple and concise. They strive to explain phenomena using the fewest number of assumptions or variables possible.

Advantages of Theory

  • Framework for research: Theories provide a framework for research by guiding the development of hypotheses and research questions.
  • Organizing information: Theories help researchers organize their observations and make sense of complex phenomena. They provide a structure for understanding and interpreting information.
  • Prediction: Theories can predict future outcomes or behaviors based on the identified causes and mechanisms.
  • Understanding causality: Theories help researchers understand the causal relationships between variables and events.
  • Integration of knowledge: Theories integrate existing knowledge and provide a foundation for new discoveries.
  • Application : Theories can be applied to real-world problems to develop interventions and policies that address social issues.
  • Communication: Theories provide a common language and understanding for researchers, which facilitates communication and collaboration.

Disadvantages of Theory

  • Limited scope: Theories are limited by the scope of their research and the context in which they were developed. They may not be applicable to other contexts or situations beyond the original research setting.
  • Simplification : Theories often simplify complex phenomena and may oversimplify or exclude important aspects of the phenomenon being studied.
  • Bias : Theories can be influenced by researcher bias, which can affect the development and interpretation of the theory.
  • Difficulty in testing: Some theories may be difficult to test empirically, making it challenging to determine their validity and accuracy.
  • Incomplete understanding : Theories may provide an incomplete understanding of a phenomenon, as they are based on limited research and knowledge.
  • Resistance to change : Theories can be resistant to change, making it challenging to update or revise them in light of new evidence.
  • Inconsistency: Different theories within the same field may conflict with each other or present different explanations for the same phenomenon, leading to inconsistencies and confusion.

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Research and Hypothesis Testing: Moving from Theory to Experiment

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In this chapter, we discuss the theoretical foundation for research and why theory is important for conducting experiments. We begin with a brief discussion of theory and its role in research. Next, we address the relationship between theory and hypotheses and distinguish between research questions and hypotheses. We then discuss theoretical constructs and how operational definitions make the constructs measurable. Next, we address the experiment and its role in establishing a plan to test the hypothesis. Finally, we offer an example from the literature of an experiment grounded in theory, the hypothesis that was tested, and the conclusions the authors were able to draw based on the hypothesis. We conclude by emphasizing that theory development and refinement does not result from a single experiment, but instead requires a process of research that takes time and commitment.

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Scerbo, M.W., Calhoun, A.W., Hui, J. (2019). Research and Hypothesis Testing: Moving from Theory to Experiment. In: Nestel, D., Hui, J., Kunkler, K., Scerbo, M., Calhoun, A. (eds) Healthcare Simulation Research. Springer, Cham. https://doi.org/10.1007/978-3-030-26837-4_22

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Chapter 4: Theory in Psychology

Phenomena and Theories

Learning Objectives

  • Define the terms phenomenon and theory and distinguish clearly between them.
  • Explain the purposes of scientific theories.
  • Explain why there are usually many plausible theories for any set of phenomena.

A  phenomenon  (plural,  phenomena ) is a general result that has been observed reliably in systematic empirical research. In essence, it is an established answer to a research question. Some phenomena we have encountered in this book are that expressive writing improves health, women do not talk more than men, and cell phone usage impairs driving ability. Some others are that dissociative identity disorder (formerly called multiple personality disorder) increased greatly in prevalence during the late 20th century, people perform better on easy tasks when they are being watched by others (and worse on difficult tasks), and people recall items presented at the beginning and end of a list better than items presented in the middle.

Some Famous Psychological Phenomena

Phenomena are often given names by their discoverers or other researchers, and these names can catch on and become widely known. The following list is a small sample of famous phenomena in psychology.

  • Blindsight .  People with damage to their visual cortex are often able to respond to visual stimuli that they do not consciously see.
  • Bystander effect .  The more people who are present at an emergency situation, the less likely it is that any one of them will help.
  • Fundamental attribution error .  People tend to explain others’ behaviour in terms of their personal characteristics as opposed to the situation they are in.
  • McGurk effect .  When audio of a basic speech sound is combined with video of a person making mouth movements for a different speech sound, people often perceive a sound that is intermediate between the two. See a demonstration here: The McGurk Effect
  • O ther -race effect .  People recognize faces of people of their own race more accurately than faces of people of other races.
  • Placebo effect .  Placebos (fake psychological or medical treatments) often lead to improvements in people’s symptoms and functioning.
  • Mere exposure effect .  The more often people have been exposed to a stimulus, the more they like it—even when the stimulus is presented subliminally.
  • Serial position effect .  Stimuli presented near the beginning and end of a list are remembered better than stimuli presented in the middle. See a demonstration here: Serial Position Effect
  • Spontaneous recovery .  A conditioned response that has been extinguished often returns with no further training after the passage of time.

Although an empirical result might be referred to as a phenomenon after being observed only once, this term is more likely to be used for results that have been replicated.  Replication  means conducting a study again—either exactly as it was originally conducted or with modifications—to be sure that it produces the same results. Individual researchers usually replicate their own studies before publishing them. Many empirical research reports include an initial study and then one or more follow-up studies that replicate the initial study with minor modifications. Particularly interesting results come to the attention of other researchers who conduct their own replications. The positive effect of expressive writing on health and the negative effect of cell phone usage on driving ability are examples of phenomena that have been replicated many times by many different researchers.

Sometimes a replication of a study produces results that differ from the results of the initial study. This difference could mean that the results of the initial study or the results of the replication were a fluke—they occurred by chance and do not reflect something that is generally true. In either case, additional replications would be likely to resolve this discrepancy. A failure to produce the same results could also mean that the replication differed in some important way from the initial study. For example, early studies showed that people performed a variety of tasks better and faster when they were watched by others than when they were alone. Some later replications, however, showed that people performed worse when they were watched by others. Eventually researcher Robert Zajonc identified a key difference between the two types of studies. People seemed to perform better when being watched on highly practiced tasks but worse when being watched on relatively unpracticed tasks (Zajonc, 1965) [1] .These two phenomena have now come to be called social facilitation and social inhibition.

Physics has the laws of motions and chemistry has the law of conservation of mass. Unlike in other sciences, psychology does not have laws but rather effects. Laws imply that the phenomenon is universally true and rarely in psychology can you not find an exception. Even the effects that have been established are often culturally dependent. For example, the fundamental attribution error is committed more frequently in North America than in East Asia (Miyamoto & Kitayama, 2002) [2] .

What Is a Theory?

A  theory  is a coherent explanation or interpretation of one or more phenomena. Although theories can take a variety of forms, one thing they have in common is that they go beyond the phenomena they explain by including variables, structures, processes, functions, or organizing principles that have not been observed directly. Consider, for example, Zajonc’s theory of social facilitation and social inhibition. He proposed that being watched by others while performing a task creates a general state of physiological arousal, which increases the likelihood of the dominant (most likely) response. So for highly practiced tasks, being watched increases the tendency to make correct responses, but for relatively unpracticed tasks, being watched increases the tendency to make incorrect responses. Notice that this theory—which has come to be called drive theory—provides an explanation of both social facilitation and social inhibition that goes beyond the phenomena themselves by including concepts such as “arousal” and “dominant response,” along with processes such as the effect of arousal on the dominant response.

Outside of science, referring to an idea as a theory often implies that it is untested—perhaps no more than a wild guess. In science, however, the term theory  has no such implication. A theory is simply an explanation or interpretation of a set of phenomena. It  can  be untested, but it can also be extensively tested, well supported, and accepted as an accurate description of the world by the scientific community. The theory of evolution by natural selection, for example, is a theory because it is an explanation of the diversity of life on earth—not because it is untested or unsupported by scientific research. On the contrary, the evidence for this theory is overwhelmingly positive and nearly all scientists accept its basic assumptions as accurate. Similarly, the “germ theory” of disease is a theory because it is an explanation of the origin of various diseases, not because there is any doubt that many diseases are caused by microorganisms that infect the body.

In addition to  theory , researchers in psychology use several related terms to refer to their explanations and interpretations of phenomena. A  perspective  is a broad approach—more general than a theory—to explaining and interpreting phenomena. For example, researchers who take a biological perspective tend to explain phenomena in terms of genetics or nervous and endocrine system structures and processes, while researchers who take a behavioural perspective tend to explain phenomena in terms of reinforcement, punishment, and other external events. A  model  is a precise explanation or interpretation of a specific phenomenon—often expressed in terms of equations, computer programs, or biological structures and processes. A  hypothesis  can be an explanation that relies on just a few key concepts—although this term more commonly refers to a prediction about a new phenomenon based on a theory (see  Section 4.3 “Using Theories in Psychological Research” ).  A theoretical framework  can be as broad as a perspective or a specific as a model, but it is the context applied to understanding a phenomenon. Adding to the confusion is the fact that researchers often use these terms interchangeably. It would not be considered wrong to refer to the drive theory as the drive model or even the drive hypothesis. And the biopsychosocial model of health psychology—the general idea that health is determined by an interaction of biological, psychological, and social factors—is really more like a perspective as defined here. Keep in mind, however, that the most important distinction remains that between observations and interpretations.

What Are Theories For?

Of course, scientific theories are meant to provide accurate explanations or interpretations of phenomena. But there must be more to it than this explanation. Consider that a theory can be accurate without being very useful. To say that expressive writing helps people “deal with their emotions” might be accurate as far as it goes, but it seems too vague to be of much use. Consider also that a theory can be useful without being entirely accurate. Figure 4.1 is a representation of the classic multistore model of human memory, which is still cited by researchers and discussed in textbooks despite the fact that it is now known to be inaccurate in a number of ways (Izawa, 1999). [3] These two examples suggest that theories have purposes other than simply providing accurate explanations or interpretations. Here we look at three additional purposes of theories: the organization of known phenomena, the prediction of outcomes in new situations, and the generation of new research.

""

Organization

One important purpose of scientific theories is to organize phenomena in ways that help people think about them clearly and efficiently. The drive theory of social facilitation and social inhibition, for example, helps to organize and make sense of a large number of seemingly contradictory results. The multistore model of human memory efficiently summarizes many important phenomena: the limited capacity and short retention time of information that is attended to but not rehearsed, the importance of rehearsing information for long-term retention, the serial-position effect, and so on. Or consider a classic theory of intelligence represented by Figure 4.2. According to this theory, intelligence consists of a general mental ability, g, plus a small number of more specific abilities that are influenced by g (Neisset et al., 1996) [4] . Although there are other theories of intelligence, this one does a good job of summarizing a large number of statistical relationships between tests of various mental abilities. This theory includes the fact that tests of all basic mental abilities tend to be somewhat positively correlated and the fact that certain subsets of mental abilities (e.g., reading comprehension and analogy completion) are more positively correlated than others (e.g., reading comprehension and arithmetic).

""

Thus theories are good or useful to the extent that they organize more phenomena with greater clarity and efficiency. Scientists generally follow the principle of  parsimony , also known as Occam's razor , which holds that a theory should include only as many concepts as are necessary to explain or interpret the phenomena of interest. Simpler, more parsimonious theories organize phenomena more efficiently than more complex, less parsimonious theories.

A second purpose of theories is to allow researchers and others to make predictions about what will happen in new situations. For example, a gymnastics coach might wonder whether a student’s performance is likely to be better or worse during a competition than when practicing alone. Even if this particular question has never been studied empirically, Zajonc’s drive theory suggests an answer. If the student generally performs with no mistakes, she is likely to perform better during competition. If she generally performs with many mistakes, she is likely to perform worse.

In clinical psychology, treatment decisions are often guided by theories. Consider, for example, dissociative identity disorder (formerly called multiple personality disorder). The prevailing scientific theory of dissociative identity disorder is that people develop multiple personalities (also called alters) because they are familiar with this idea from popular portrayals (e.g., the movie Sybil) and because they are unintentionally encouraged to do so by their clinicians (e.g., by asking to “meet” an alter). This theory implies that rather than encouraging patients to act out multiple personalities, treatment should involve discouraging them from doing this role playing (Lilienfeld & Lynn, 2003) [5] .

Generation of New Research

A third purpose of theories is to generate new research by raising new questions. Consider, for example, the theory that people engage in self-injurious behaviour such as cutting because it reduces negative emotions such as sadness, anxiety, and anger. This theory immediately suggests several new and interesting questions. Is there, in fact, a statistical relationship between cutting and the amount of negative emotions experienced? Is it causal? If so, what is it about cutting that has this effect? Is it the pain, the sight of the injury, or something else? Does cutting affect all negative emotions equally?

Notice that a theory does not have to be accurate to serve this purpose. Even an inaccurate theory can generate new and interesting research questions. Of course, if the theory is inaccurate, the answers to the new questions will tend to be inconsistent with the theory. This new direction will lead researchers to reevaluate the theory and either revise it or abandon it for a new one. And this cycle of revising is how scientific theories become more detailed and accurate over time.

Multiple Theories

At any point in time, researchers are usually considering multiple theories for any set of phenomena. One reason is that because human behaviour is extremely complex, it is always possible to look at it from different perspectives. For example, a biological theory of sexual orientation might focus on the role of sex hormones during critical periods of brain development, while a sociocultural theory might focus on cultural factors that influence how underlying biological tendencies are expressed. A second reason is that—even from the same perspective—there are usually different ways to “go beyond” the phenomena of interest. For example, in addition to the drive theory of social facilitation and social inhibition, there is another theory that explains them in terms of a construct called “evaluation apprehension”—anxiety about being evaluated by the audience. Both theories go beyond the phenomena to be interpreted, but they do so by proposing somewhat different underlying processes.

Different theories of the same set of phenomena can be complementary—with each one supplying one piece of a larger puzzle. A biological theory of sexual orientation and a sociocultural theory of sexual orientation might accurately describe different aspects of the same complex phenomenon. Similarly, social facilitation could be the result of both general physiological arousal and evaluation apprehension. But different theories of the same phenomena can also be competing in the sense that if one is accurate, the other is probably not. For example, an alternative theory of dissociative identity disorder—the posttraumatic theory—holds that alters are created unconsciously by the patient as a means of coping with sexual abuse or some other traumatic experience. Because the sociocognitive theory and the posttraumatic theories attribute dissociative identity disorder to fundamentally different processes, it seems unlikely that both can be accurate. See Note 4.10 “Where Do Multiple Personalities Come From?” for more on these competing theories.

The fact that there are multiple theories for any set of phenomena does not mean that any theory is as good as any other or that it is impossible to know whether a theory provides an accurate explanation or interpretation. On the contrary, scientists are continually comparing theories in terms of their ability to organize phenomena, predict outcomes in new situations, and generate research. Those that fare poorly are assumed to be less accurate and are abandoned, while those that fare well are assumed to be more accurate and are retained and compared with newer—and hopefully better—theories. Although scientists generally do not believe that their theories ever provide perfectly accurate descriptions of the world, they do assume that this process produces theories that come closer and closer to that ideal.

Where Do Multiple Personalities Come From?

The literature on dissociative identity disorder (DID) features two competing theories. The sociocognitive theory is that DID comes about because patients are aware of the disorder, know its characteristic features, and are encouraged to take on multiple personalities by their therapists. The post-traumatic theory is that multiple personalities develop as a way of coping with sexual abuse or some other trauma. There are now several lines of evidence that support the sociocognitive model over the post-traumatic model (Lilienfeld & Lynn, 2003 [6] ).

  • Diagnosis of DID greatly increased after the release of the book and film Sybil —about a woman with DID—in the 1970s.
  • DID is extremely rare outside of North America.
  • A very small percentage of therapists are responsible for diagnosing the vast majority of cases of DID.
  • The literature on treating DID includes many practices that encourage patients to act out multiple personalities (e.g., having a bulletin board on which personalities can leave messages for each other).
  • Normal people can easily re-create the symptoms of DID with minimal suggestion in simulated clinical interviews.

Key Takeaways

  • Scientists distinguish between phenomena, which are their systematic observations, and theories, which are their explanations or interpretations of phenomena.
  • In addition to providing accurate explanations or interpretations, scientific theories have three basic purposes. They organize phenomena, allow people to predict what will happen in new situations, and help generate new research.
  • Researchers generally consider multiple theories for any set of phenomena. Different theories of the same set of phenomena can be complementary or competing.
  • Practice: Think of at least three different theories to explain the fact that married people tend to report greater levels of happiness than unmarried people.
  • Identify the primary phenomenon of interest.
  • Identify the theory or theories used to explain or interpret that phenomenon.
  • Discussion: Can a theory be useful even if it is inaccurate? How?
  • Zajonc, R. B. (1965). Social facilitation.  Science, 149 , 269–274. ↵
  • Miyamoto, Y. & Kitayama, S. (2002). Cultural variation in correspondence bias: The critical role of attitude diagnosticity of socially constrained behavior. Journal of Personality and Social Psychology, 83 (5), 1239-1348. ↵
  • Izawa, C. (Ed.) (1999).  On human memory: Evolution, progress, and reflections on the 30th anniversary of the Atkinson-Shiffrin model . Mahwah, NJ: Erlbaum. ↵
  • Neisser, U., Boodoo, G., Bouchard, T. J., Boykin, A. W., Brody, N., Ceci,…Urbina, S. (1996). Intelligence: Knowns and unknowns.  American Psychologist, 51 , 77–101. ↵
  • Lilienfeld, S. O., & Lynn, S. J. (2003). Dissociative identity disorder: Multiple personalities, multiple controversies. In S. O. Lilienfeld, S. J. Lynn, & J. M. Lohr (Eds.), Science and pseudoscience in clinical psychology (pp. 109–142). New York, NY: Guilford Press. ↵
  • Lilienfeld, S. O., & Lynn, S. J. (2003). Dissociative identity disorder: Multiple personalities, multiple controversies. In S. O. Lilienfeld, S. J. Lynn, & J. M. Lohr (Eds.), Science and pseudoscience in clinical psychology (pp. 109–142). New York, NY: Guilford Press. ↵

A general result that has been observed reliably in systematic empirical research.

People with damage to their visual cortex are often able to respond to visual stimuli that they do not consciously see.

The more people who are present at an emergency situation, the less likely it is that any one of them will help.

People tend to explain others’ behaviour in terms of their personal characteristics as opposed to the situation they are in.

When audio of a basic speech sound is combined with video of a person making mouth movements for a different speech sound, people often perceive a sound that is intermediate between the two.

People recognize faces of people of their own race more accurately than faces of people of other races.

A positive effect of a treatment that lacks any active ingredient or element to make it effective.

The more often people have been exposed to a stimulus, the more they like it—even when the stimulus is presented subliminally.

Stimuli presented near the beginning and end of a list are remembered better than stimuli presented in the middle.

A conditioned response that has been extinguished often returns with no further training after the passage of time.

Conducting a study again, either exactly as was originally conducted or with modifications, to ensure that it will produce the same results.

A coherent explanation or interpretation of one or more phenomena.

A broad approach to explaining and interpreting phenomena.

A precise explanation or interpretation of a specific phenomenon; expressed in terms of equations, computer programs, or biological structures and processes.

A prediction about a new phenomenon based on a theory; can also be an explanation that relies on just a few key concepts.

The established context applied to understanding a phenomenon.

A principle which holds that a theory should include only as many concepts as are necessary to explain or interpret the phenomena of interest.

Another term for parsimony (see definition for parsimony).

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