location of business plan

How to write the location section of your business plan?

By now, you must already be in the process of writing your business plan. Each subsection or section included in this document is important in its own way and serves a specific purpose.

The location subsection is one such and is likely to be of great interest to investors and other stakeholders. It helps them understand whether or not your business could be a success based on the characteristics of the area.

This subsection is part of the overall “company presentation” section and is usually grouped with the presentation of the structure and ownership of the business and the management team involved in operations.

But, how do you ensure that the location section is well-written and provides readers the detail they want to see?

Let’s take a look at this in more detail!

In this guide:

What is the objective of the location section of your business plan?

How long should the location section of your business plan be, what information do i include in the location section of my business plan, example of the location presentation in a business plan, what tools should i use to write my business plan.

The main reason why stakeholders might be interested in this information is to understand the serviceable areas that your business targets. In this section, our main emphasis will be on answering the “why here” question that may arise in the minds of the readers.

The area in which a business is located has a significant impact on both its profitability and long-term performance. Businesses are more likely to thrive in areas with easy access to higher-skilled labor and quality infrastructure (i.e. transportation). 

The location section of your business plan helps financiers understand the commercial potential and the risks of investing in your business.

Whilst digital transformation has allowed people to “come together” regardless of where they are located, some investors still prefer to consider the effects of agglomeration. 

Agglomeration refers to the geographical proximity between businesses and/or people and what effects it has on the operations and profitability of the business. 

Location is the key for any business. Let’s talk about how location matters for different types of businesses.

High street shops/businesses

Location is the primary driver of success for these types of businesses because they rely on the number of customers that walk in or are attracted by the storefront. If you operate a high street shop, explaining the attractiveness of the area is critical for your business plan.

For instance, your business might be located near a famous landmark (more so in country towns). Besides this, you should understand the risks associated with the location to the reader of the plan. These risks may include the ability to access the store, limited car parking, access to public transport, etc.

Industrial businesses

Following are some of the business types that may be categorized as industrial businesses. Needless to say that the location section of the business plan is essential for these types of businesses. 

Manufacturing facilities:

While writing a business plan for an industrial business, the location section should include details regarding the production capacity. How are raw materials obtained, how are finished goods manufactured and then shipped to the selling points.

Access to the workforce, energy, water, and environmental aspects should all be considered too. The environmental aspects include waste management, remediation in case of soil contamination, etc.

The logistics:

In the case of logistical businesses, the location section should cover the ease of access to the point of sales and the details regarding any warehouses or logistic hubs involved.

Hospitality businesses

If your business plan discusses food places, the location section should mention the cultures and preferences of locals. This will help the investor or lender determine whether or not your business model suits customer needs.

Need a convincing business plan?

The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

When it comes to the location section of your business plan, you should aim to include as much information as possible, as long as it’s relevant. Put yourself in the shoes of the reader. You don’t want to be asking questions that could be easily answered by the document itself.

Be sure to answer:

• Why is the business located here? 
• How secure is the future of the location? Does the lease expire soon?
• Is the workplace safe and secure for employees?
• Is there an abundance of quality staff in the area?
• Are the premises easily accessible (public transport, parking, etc.)?
• How attractive is the catchment area? How much foot traffic is expected?

All these questions are crucial to the success of the business.

A general rule of thumb is that you must cover as much information as possible in 2-3 paragraphs per location.

The size will also depend on the structure of your business:

• A single location business (hairdressing salon or off-licence for example) need to be quite exhaustive as the business is 100% reliant on that location
• A chain with dozens or hundreds of implantations can afford to present locations at a higher level as there is some level of diversification in the overall premises portfolio
• An integrated business with both manufacturing facilities and sale points will probably need to write a slightly longer presentation in order to cover all aspects

To give you a better idea about the information to be added to the location section of your business plan, we’ve categorized it into four categories:

Business location

In this section, you need to state the full location and the exact address of the business. If possible, ensure that your business is listed on Google Maps so that readers can view the location easily. Mention all of the locations if you have more than one branch.

Also, if the business plan includes any plans for future expansion, the details of future location should also be mentioned here. 

In some cases, readers might be interested in the structure of the building in which the business is located. In that case, make sure to explain the general design of the building. This may include mentioning what’s on the first floor, second floor, etc.  

You might also want to provide a graphical representation i.e., a map that shows where your business is located and other brands or competitors in the area, a floor plan showing the layout of the premises.

Serviceable area

Another good practice is to include an explanation of your business’s serviceable area in your business plan. This is defined as the geographical region or territory where your business can effectively provide its products or services. 

You should also focus on why you chose that area in particular and what was the rationale behind it. Factors which may be discussed include convenience and easy access to suppliers.

One of the most attractive features of any location is vast parking availability and accessibility. You can use this opportunity to give a positive impression to the stakeholders regarding your venue.

You can also explain how customers, suppliers, and employees will access your business, including parking options. Writing about serviceable areas also helps readers form a picture of the type of customers who could benefit from your business (families on holidays, business executives, etc.).

Lease terms

The location section of the business plan should provide basic information about the terms of any lease you have signed for the property, such as length, rental rate, and any special clauses.

This is an essential piece of information that can have a significant influence in determining whether your business plan will be successful or not, financially.

Access to facilities

Another piece of information that you may add to the location section of your business plan is the ease of access to common facilities. 

Customers usually prefer to visit areas with significant facilities such as transportation, local infrastructure, and any other amenities that your business might offer customers.

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

Below is an example of how the location section of your business plan might look like. As you can see, it coincides with the structure and ownership subsection and the management team.

There is a graphical representation of where the business is located, its exact address, information about what the venue includes internally and how close or far it is from infrastructure.

This example was taken from one of our business plan templates .

In this section, we will review three solutions for creating a business plan for your business: using Word and Excel, hiring a consultant to write the business plan, and utilizing an online business plan software.

Create your business plan using Word or Excel

This is the old-fashioned way of creating a business plan (1990s style) and using Word or Excel has both pros and cons.

On the one hand, using either of these two programs is cheap and they are widely available. 

However, creating an error-free financial forecast with Excel is only possible if you have expertise in accounting and financial modeling.

Because of that investors and lenders might not trust the accuracy of your forecast unless you have a degree in finance or accounting.

Also, writing a business plan using Word means starting from scratch and formatting the document yourself once written - a process that can be quite tedious - especially when the numbers change and you need to manually update all the tables and text.

Ultimately, it's up to the business owner to decide which program is right for them and whether they have the expertise or resources needed to make Excel work. 

Hire a consultant to write your business plan

Outsourcing your business plan to a consultant can be a viable option, but it also presents certain drawbacks. 

On the plus side, consultants are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring consultants is expensive: budget at least £1.5k ($2.0k) for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the first meetings with lenders).

For these reasons, outsourcing the plan to a consultant or accountant should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their own business plan using an online software.

Use an online business plan software for your business plan

Another alternative is to use online business plan software .

There are several advantages to using specialized software:

• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can be inspired by already written business plan templates
• You can easily make your financial forecast by letting the software take care of the financial calculations for you without errors
• You get a professional document, formatted and ready to be sent to your bank
• The software will enable you to easily track your actual financial performance against your forecast and update your forecast as time goes by

If you're interested in using this type of solution, you can try our software for free by signing up here .

The location section of a business plan is very important for both startups and established businesses alike. Giving an attractive outlook of your business’s location, can help you find a business partner or secure capital. 

This information mainly includes details about the location of the business, the structure of the building, and the facilities that are available for the workers and customers. This information can help readers decide whether they want to be a part of your business or not. 

Also on The Business Plan Shop

• 7 tips for writing an effective business plan
• How to do a market analysis for a business plan
• How to write the structure and ownership section of your business plan
• How to write the products and services section of your business plan
• How to present the management team in your business plan

Know someone who needs to add the location to their business plan? Share this guide with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Create a convincing business plan

Assess the profitability of your business idea and create a persuasive business plan to pitch to investors

500,000+ entrepreneurs have already tried our solution - why not join them?

Not ready to try our on-line tool ? Learn more about our solution here

Need some inspiration for your business plan?

Subscribe to The Business Plan Shop and gain access to our business plan template library.

Need a professional business plan? Discover our solution

Write your business plan with ease!

It's easy to create a professional business plan with The Business Plan Shop

Want to find out more before you try? Learn more about our solution here

500+ business plans and financial models

How to Present Your Business’ Location & Facility

• March 21, 2024
• Business Plan , How to Write

When drafting a business plan, detailing your business’s location and facility is not merely about stating an address or describing a building. Instead it’s about showcasing how your choice of location and the specifics of your facility are important to your business’s success.

This section of your business plan goes beyond mere logistics. Indeed it communicates to potential investors, partners, and lenders the thought process behind selecting a location that enhances market visibility, customer access, and operations efficiency.

In this guide, we’ll guide you through the importance of these elements and how to incorporate them in your business plan. Let’s dive in!

Why Do We Include it in a Business Plan?

In a business plan, the section on a business’s location and facility is crucial for providing readers with essential context about where and how the company operates.

This information typically resides in the business overview section. It should includes details on location and facilities helps stakeholders understand the strategic choices behind site selection. Especially it should be clear as how these decisions support the business’s operations, market presence (visibility), and growth potential.

It conveys to investors, lenders, and partners the thoughtfulness behind location selection (highlighting access to markets, resources, and talent – see more on that below) while the description of the facility underscores the business’s capacity for production, service delivery, and scalability.

Why Location is Important

The choice of location and facility is more than just a logistical decision; it is a strategic one that can significantly influence the overall success and growth trajectory of a business.

Indeed, a prime location enhances visibility, ensuring your business is easily accessible and noticeable to your target market . This visibility is crucial for attracting foot traffic in retail, but it’s equally important for businesses in the service sector to be within reach of their client base.

Furthermore, being situated in a vibrant, thriving area can boost brand recognition and help in crafting a strong, positive public perception.

Simplify operations

Operational efficiency is yet another factor directly impacted by the choice of location. The right location minimizes logistical hurdles and can significantly reduce costs and time associated with transportation and distribution.

For businesses that rely heavily on shipping or receiving goods, being near major highways, ports, or logistics hubs can streamline operations and improve supply chain efficiency.

Access to talent

Access to talent is another critical consideration that depends heavily on location. Operating in or near urban centers or regions known for specific industries can make it easier to attract and retain skilled employees.

For example, proximity to universities, technical schools, and other educational institutions can also be beneficial, providing a steady pipeline of qualified graduates eager to join the workforce. This access to a diverse talent pool can drive innovation, enhance service delivery, and ultimately contribute to the competitive edge of a business.

Why Facility is Important

It’s very important to give details on the business’ facility especially if it is a customer-facing or a manufacturing / supply-side operations business.

For customer-facing businesses (clinics, hotels, restaurants gyms, retail stores, real estate agencies, etc.), the facility’s design, ambiance, and accessibility play a significant role in attracting and retaining customers.

For manufacturing or supply-side operations (brewery, equipment rental, courier, storage, etc.), a facility with the right technical specifications and equipment ensures quality and efficiency in production and supply chain.

Important factors to include here:

• Size and Scalability: Guide readers on choosing a facility size that not only meets current needs but also allows for future growth.
• Layout Efficiency: Discuss how the layout affects operational efficiency, employee productivity, and customer satisfaction.
• Technology and Infrastructure: Highlight the necessity of technological infrastructure and other facilities for business operations.
• Safety and Compliance: Remind readers of the importance of safety standards and compliance with regulations in facility selection.

How to Present Location and Facility in Your Business Plan

Here are 5 simple steps to present location and facility in your business plan:

• Describe the Location: Provide detailed information about the business location, including the address, the geographical area, and why this location is strategic.
• Outline the Facilities: Describe the physical premises of the business. Include details about the size, layout, capacity, and any unique features of the facility.
• Justify the Choices: Explain why the chosen location and facility are optimal for the business objectives. Include data or research that supports these choices.
• Visual Elements: Encourage the use of photographs, maps, and floor plans to give readers a visual understanding of the location and facility.
• Future Plans: Discuss any future plans for expansion or relocation, if applicable, and how this fits into the business’s growth strategy.

Privacy Overview

• 400+ Sample Business Plans
• WHY UPMETRICS?

Customer Success Stories

Business Plan Course

Strategic Planning Templates

E-books, Guides & More

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai Pitch Deck Generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans

Small Business Tools

How to Choose the Right Business Location 10 Factors You Should Know

Free Business Startup Checklist

Ayush Jalan

• December 12, 2023

Choosing a business location is one of the key decisions you’ll have to make as an entrepreneur. Doing so shouldn’t be based on a personal whim, but rather on a detailed understanding of your needs and limits. To do this, you need to understand how you can choose the right location.

In this article, we’ll see how to pick the right location for your business, and the factors that influence your decision.

Why is it important to choose the right business location?

You’ll need to make a strategic decision regarding the state, city, and neighborhood where your business will be located in order to select the right taxes, zoning laws, and regulations. It also affects the factors that influence your operations, profitability, scalability, expenses, etc.

A well-planned location can help you increase your market share , reduce labor and raw material costs, minimize risk, and take advantage of local laws and policies.

“The precept that location is key to the success of a business applies to art, and even to life itself: we thrive or wither depending on how nourishing our environment is.” – Yann Martel

How to pick the right location for your business

Picking the right business location depends greatly on what you want that location to do for you.

Asking the following question can be a great start to conducting your location analysis:

• What is the size of your future shop or office?
• What are your infrastructure requirements? Are you looking for a place to set up shop or to build your own office?
• What’s your budget to set up the new location?
• Do you need to be closer to a particular supplier for raw materials?

Depending on your business, your requirements will vary. Once you’ve identified your company needs, look at the factors that affect your business location to get a better idea of your options.

Factors influencing business location

Several factors determine how your business functions and sustains itself. These are some of them you should consider before picking your business location:

1. Proximity to target customers

In most cases, it pays to be in a location where there’s a high demand for your product. However, depending on your business type, you can decide whether you need to be near your target customers.

For instance, if you’re planning to start a restaurant , it might be more profitable to be in an urban locality where people eat out frequently. Conversely, if you plan on starting a manufacturing business , being close to your target customers might not be a priority.

Regardless of your business type, your proximity to your customers becomes more significant if:

• Your product life cycle is short
• Your transportation cost is high
• Your products are fragile
• Your products require after-sales services

2. Competitors’ location

Picking a location closer to a competitor can impact your business in many ways. Done wisely, it can even turn out to be a good strategy.

If your products have a competitive advantage , setting up a shop near your competitors can work in your favor. Not only can you capture their market share, but also provide your customers with a sense of choice.

Here are the benefits of setting up your business near a competitor:

• Healthy competition will fuel innovation.
• You can leverage your competitors’ marketing strategies for your benefit. Since they have already pulled in customers to the area, you don’t have to spend a lot on advertising yourself.
• Being close to your competitors allows you to strategize better and understand what works and what doesn’t in the market.
• If you happen to build a good relationship with your competitor, you can even collaborate with them.

If you’re afraid that your competitors’ offerings may outperform yours, you may choose other locations that will place you in the center of the market.

3. Talent acquisition

It’s not just customers and suppliers you need to worry about when picking a location; you also need to consider your recruitment needs.

If you plan to build a team, you need to check the following:

• Are there enough talented workers in the area you can hire?
• Does the location have good transportation and other facilities?
• Will the location help boost your staff’s productivity?
• How far is the location from the nearest residential area?
• Will you be reimbursing your staff’s travel expenses?

4. Operating and other costs

The location of your business will greatly influence the expenses you will have to incur.

Some of those expenses to look out for are:

• Transportation of raw materials
• Product delivery
• Inventory costs
• Parking fees
• Labor costs
• Electricity costs
• Water costs

There are a variety of taxes you would have to pay once you’ve set up your business. These vary depending on state and location. Moreover, some areas favor particular industries, creating favorable tax conditions. So, it’s essential to consider the same before deciding on the location of your business.

A few of the commonly levied taxes on businesses are:

• Property tax
• Corporate tax

6. Government incentives

Most young entrepreneurs are constantly on the lookout for funding and support. The good news is that some local and state governments do offer help. This can be in the form of financial incentives, business grants , low-interest loans, tax relaxations, and other benefits.

Make sure to research these before you lock your decision.

Some websites where you can find relevant info are:

• U.S. Chamber of Commerce
• U.S. Small Business Administration
• USA Government

7. Government laws and policies

Converse to the last point, there could be several government laws and policies that may restrict or negatively impact your business activities. Make sure to consider these before finalizing your business location.

Some of the aspects you should look into are:

• Licenses and permits
• Labor and employment laws
• Trade barriers
• Building codes
• Environmental regulations
• Advertising regulations

8. Local zoning ordinances

Local authorities have fixed rules and regulations regarding land usage—these laws are called zoning ordinances. Check if your plans of using and modifying the property comply with local laws to avoid running into problems later down the line.

Some locations have laws that deny permits for specific industries or restrict certain business activities. So, verify with the local municipal corporations or similar authorities to ensure you’re allowed to do business in that location.

9. Local community

While opening your business, it’s crucial to consider the impact of the local community on your business.

Asking the below questions might help you to choose the right business location:

• Is the community welcoming of small businesses?
• Does your business benefit the community in any way?
• Are the local values compatible with your company’s values?
• Will you be able to foster long-term relationships with the community ?

10. Safety and security

Feeling safe and conducting your business without any disturbances is critical.

Inquire about the following while looking for a location:

• Is the crime rate in the area high?
• How well is the policing system enforced?
• Is there a danger of theft or burglary? Will your inventory be secure?
• Is it a safe place for you and your employees?
• Will you need to upgrade the property to safeguard your business?

Choose the right location for your business

Going through a myriad of business location ideas can often cause decision fatigue due to the irreversibility of the action. However, you can increase your chances of success by evaluating your options via extensive research.

Examine the above factors to analyze your compatibility with your desired location and identify potential fits to check if it’s viable. Make sure to take your time to avoid making the wrong investment. You can even consider hiring an advisor to choose the right business location.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

About the Author

Ayush is a writer with an academic background in business and marketing. Being a tech-enthusiast, he likes to keep a sharp eye on the latest tech gadgets and innovations. When he's not working, you can find him writing poetry, gaming, playing the ukulele, catching up with friends, and indulging in creative philosophies.

Related Articles

Business Startup Checklist: 10 Steps for a Great Start

5 Types Of Competitive Analysis Frameworks

Business Problem Statement Explained with Examples

Reach your goals with accurate planning.

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

• Search Search Please fill out this field.

What Is a Business Plan?

Understanding business plans, how to write a business plan, common elements of a business plan, how often should a business plan be updated, the bottom line, business plan: what it is, what's included, and how to write one.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

A business plan is a document that details a company's goals and how it intends to achieve them. Business plans can be of benefit to both startups and well-established companies. For startups, a business plan can be essential for winning over potential lenders and investors. Established businesses can find one useful for staying on track and not losing sight of their goals. This article explains what an effective business plan needs to include and how to write one.

Key Takeaways

• A business plan is a document describing a company's business activities and how it plans to achieve its goals.
• Startup companies use business plans to get off the ground and attract outside investors.
• For established companies, a business plan can help keep the executive team focused on and working toward the company's short- and long-term objectives.
• There is no single format that a business plan must follow, but there are certain key elements that most companies will want to include.

Investopedia / Ryan Oakley

Any new business should have a business plan in place prior to beginning operations. In fact, banks and venture capital firms often want to see a business plan before they'll consider making a loan or providing capital to new businesses.

Even if a business isn't looking to raise additional money, a business plan can help it focus on its goals. A 2017 Harvard Business Review article reported that, "Entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical nonplanning entrepreneurs."

Ideally, a business plan should be reviewed and updated periodically to reflect any goals that have been achieved or that may have changed. An established business that has decided to move in a new direction might create an entirely new business plan for itself.

There are numerous benefits to creating (and sticking to) a well-conceived business plan. These include being able to think through ideas before investing too much money in them and highlighting any potential obstacles to success. A company might also share its business plan with trusted outsiders to get their objective feedback. In addition, a business plan can help keep a company's executive team on the same page about strategic action items and priorities.

Business plans, even among competitors in the same industry, are rarely identical. However, they often have some of the same basic elements, as we describe below.

While it's a good idea to provide as much detail as necessary, it's also important that a business plan be concise enough to hold a reader's attention to the end.

While there are any number of templates that you can use to write a business plan, it's best to try to avoid producing a generic-looking one. Let your plan reflect the unique personality of your business.

Many business plans use some combination of the sections below, with varying levels of detail, depending on the company.

The length of a business plan can vary greatly from business to business. Regardless, it's best to fit the basic information into a 15- to 25-page document. Other crucial elements that take up a lot of space—such as applications for patents—can be referenced in the main document and attached as appendices.

These are some of the most common elements in many business plans:

• Executive summary: This section introduces the company and includes its mission statement along with relevant information about the company's leadership, employees, operations, and locations.
• Products and services: Here, the company should describe the products and services it offers or plans to introduce. That might include details on pricing, product lifespan, and unique benefits to the consumer. Other factors that could go into this section include production and manufacturing processes, any relevant patents the company may have, as well as proprietary technology . Information about research and development (R&D) can also be included here.
• Market analysis: A company needs to have a good handle on the current state of its industry and the existing competition. This section should explain where the company fits in, what types of customers it plans to target, and how easy or difficult it may be to take market share from incumbents.
• Marketing strategy: This section can describe how the company plans to attract and keep customers, including any anticipated advertising and marketing campaigns. It should also describe the distribution channel or channels it will use to get its products or services to consumers.
• Financial plans and projections: Established businesses can include financial statements, balance sheets, and other relevant financial information. New businesses can provide financial targets and estimates for the first few years. Your plan might also include any funding requests you're making.

The best business plans aren't generic ones created from easily accessed templates. A company should aim to entice readers with a plan that demonstrates its uniqueness and potential for success.

2 Types of Business Plans

Business plans can take many forms, but they are sometimes divided into two basic categories: traditional and lean startup. According to the U.S. Small Business Administration (SBA) , the traditional business plan is the more common of the two.

• Traditional business plans : These plans tend to be much longer than lean startup plans and contain considerably more detail. As a result they require more work on the part of the business, but they can also be more persuasive (and reassuring) to potential investors.
• Lean startup business plans : These use an abbreviated structure that highlights key elements. These business plans are short—as short as one page—and provide only the most basic detail. If a company wants to use this kind of plan, it should be prepared to provide more detail if an investor or a lender requests it.

Why Do Business Plans Fail?

A business plan is not a surefire recipe for success. The plan may have been unrealistic in its assumptions and projections to begin with. Markets and the overall economy might change in ways that couldn't have been foreseen. A competitor might introduce a revolutionary new product or service. All of this calls for building some flexibility into your plan, so you can pivot to a new course if needed.

How frequently a business plan needs to be revised will depend on the nature of the business. A well-established business might want to review its plan once a year and make changes if necessary. A new or fast-growing business in a fiercely competitive market might want to revise it more often, such as quarterly.

What Does a Lean Startup Business Plan Include?

The lean startup business plan is an option when a company prefers to give a quick explanation of its business. For example, a brand-new company may feel that it doesn't have a lot of information to provide yet.

Sections can include: a value proposition ; the company's major activities and advantages; resources such as staff, intellectual property, and capital; a list of partnerships; customer segments; and revenue sources.

A business plan can be useful to companies of all kinds. But as a company grows and the world around it changes, so too should its business plan. So don't think of your business plan as carved in granite but as a living document designed to evolve with your business.

Harvard Business Review. " Research: Writing a Business Plan Makes Your Startup More Likely to Succeed ."

U.S. Small Business Administration. " Write Your Business Plan ."

• How to Start a Business: A Comprehensive Guide and Essential Steps 1 of 25
• How to Do Market Research, Types, and Example 2 of 25
• Marketing Strategy: What It Is, How It Works, and How to Create One 3 of 25
• Marketing in Business: Strategies and Types Explained 4 of 25
• What Is a Marketing Plan? Types and How to Write One 5 of 25
• Business Development: Definition, Strategies, Steps & Skills 6 of 25
• Business Plan: What It Is, What's Included, and How to Write One 7 of 25
• Small Business Development Center (SBDC): Meaning, Types, Impact 8 of 25
• How to Write a Business Plan for a Loan 9 of 25
• Business Startup Costs: It’s in the Details 10 of 25
• Startup Capital Definition, Types, and Risks 11 of 25
• Bootstrapping Definition, Strategies, and Pros/Cons 12 of 25
• Crowdfunding: What It Is, How It Works, and Popular Websites 13 of 25
• Starting a Business with No Money: How to Begin 14 of 25
• A Comprehensive Guide to Establishing Business Credit 15 of 25
• Equity Financing: What It Is, How It Works, Pros and Cons 16 of 25
• Best Startup Business Loans for April 2024 17 of 25
• Sole Proprietorship: What It Is, Pros and Cons, and Differences From an LLC 18 of 25
• Partnership: Definition, How It Works, Taxation, and Types 19 of 25
• What Is an LLC? Limited Liability Company Structure and Benefits Defined 20 of 25
• Corporation: What It Is and How To Form One 21 of 25
• Starting a Small Business: Your Complete How-to Guide 22 of 25
• Starting an Online Business: A Step-by-Step Guide 23 of 25
• How to Start Your Own Bookkeeping Business: Essential Tips 24 of 25
• How to Start a Successful Dropshipping Business: A Comprehensive Guide 25 of 25

• Terms of Service
• Editorial Policy
• Privacy Policy
• Your Privacy Choices

• Credit cards
• View all credit cards
• Banking guide
• Loans guide
• Insurance guide
• Personal finance
• View all personal finance
• Small business
• Small business guide
• View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

How to Choose a Business Location: 8 Factors to Consider

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

Choosing a business location is not something that can be done on a whim—it's a crucial step in starting a business. First things first, the business location you choose will depend on the type of business you operate. Business parks, shopping malls, strip malls, professional buildings, and others are all designed to meet the specific needs of various businesses. If you’re expanding from online-only to online and brick-and-mortar, for example, your needs will be much different than if you’re an accountant looking to grow your firm and bring in new clients.

A business location strategy takes planning and research and a willingness to thoroughly vet all of your options. With these helpful tips, you can identify the best place to locate your expanding business.

1. Decide on a business location type

Here are five common types of business locations, but more creative options, like co-working spaces, are popping up all the time. Be on alert for these and other location types that would meet your specific needs.

Home-based business - If you work from home but need more space, you might consider moving to a new home or adding on to your existing home to create the office space you need.

Retail business - Don’t limit yourself to downtown storefronts and strip malls. You can also find retail space in airports, free-standing buildings, and special event kiosks.

Mobile business - It used to be that the only businesses that moved around were circuses and festival vendors. But today with mobile card readers, your restaurant can add a roaming food truck location and your used book store can open a new pop-up shop near the beach.

Commercial business space - Commercial business spaces offer flexibility for even more growth down the road, but are typically best for businesses that don’t rely on heavy consumer traffic.

Industrial site - If you operate a manufacturing or distribution business, you’ll have special needs and will likely have limited choices when it comes to opening a new location. Industrial sites are needed for companies that require large amounts of warehousing space, for companies that need access to major transportation routes, or for companies that may produce pollutants as part of the manufacturing process.

In almost every case, where you can locate your business will be dictated by local zoning ordinances in your community. Don’t sign on the dotted line until you’re sure it’s legal for you to operate your business in your desired location.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

2. Make sure the business location is within your budget

Of course, one of your major priorities will be finding a location that fits within your company’s budget. However, that’s not all you need to examine when it comes to money. There often other location-specific costs to consider beyond the purchase price or monthly rent. Almost every location has different hidden costs that you need to account for: taxes, renovations, utility upgrades, minimum wage requirements, and economic incentives. Even mobile businesses need to consider the cost of permits and vehicle licensing when choosing a new business location.

Considering all the above will help you make a well-educated choice for your next business location. Before committing to anything, be sure to speak with other business owners in the area to make sure they’re happy with the location. Although you can never predict if a new location will be successful, you can do as much research as possible beforehand to ensure it is the best available fit for your growing business.

3. Consider your brand

Keep your brand in mind when developing your business location strategy and looking at options. For instance, you probably wouldn’t want to plant your new office supply location right in the middle of a high-end, boutique shopping district. Likewise, an upscale restaurant might not fare so well in the middle of a college town or rural area, where customers are used to spending less money on cuisine.

4. Think about vendors and suppliers

You'll need to secure a location that makes it easy for you to connect with your vendors and suppliers; otherwise, you might experience significant delays or run into frequent issues with inventory levels. When considering your options, ask yourself which location site makes it easier and cheaper for you to get the raw goods you need to operate.

5. Find a safe location

Operating a business where you feel safe and protected should not be underestimated. And besides your own safety and the safety of your employees, also consider your business's safety as well. This is especially important for businesses with inventory that may be at a higher risk for burglary and theft or if you'll frequently be running your business alone at night.

6. Go where there is demand

Ideally, you want to secure a business location that’s not saturated by your competition. Look for areas where your product or service is in high demand or where your competition is fairly low. If at all possible, you’ll want to expand to a location where the other businesses on the block are complementary, to ensure your business fits into the local market.

7. Think about recruiting efforts

If you'll be hiring employees and managers for your business, you'll want to make sure you open in an area where there's good access to public transportation or where potential employees will be attracted. Finding high-quality employees is crucial to your business success, so plan your location around where employees want to work.

8. Look for sites with parking options

No matter how attractive your business is, sufficient parking should be a key consideration. Does your business location have a convenient parking lot, or will your customers need to pay for parking—and will they be willing to? If paid parking is your only option, you'll also want to consider if your business will offer validation. And don't forget about your employees here—they'll also need somewhere to park.

The bottom line

There are several business location factors to consider, from pricing and availability to parking and market appeal. Choosing the best location for your business is crucial to your overall success, so it's important to do the necessary research before committing to a location. Be sure to think about your location not only as a business owner, but also from the point of view of an employee and potential customer. A well-informed business location strategy will ensure you find the best place to set up shop and open your doors for business.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

Our Recommendations

• Best Small Business Loans for 2024
• Businessloans.com Review
• Biz2Credit Review
• SBG Funding Review
• Rapid Finance Review
• 26 Great Business Ideas for Entrepreneurs
• Startup Costs: How Much Cash Will You Need?
• How to Get a Bank Loan for Your Small Business
• Articles of Incorporation: What New Business Owners Should Know
• How to Choose the Best Legal Structure for Your Business

Small Business Resources

• Business Ideas
• Business Plans
• Startup Basics
• Startup Funding
• Franchising
• Success Stories
• Entrepreneurs
• The Best Credit Card Processors of 2024
• Clover Credit Card Processing Review
• Merchant One Review
• Stax Review
• How to Conduct a Market Analysis for Your Business
• Local Marketing Strategies for Success
• Tips for Hiring a Marketing Company
• Benefits of CRM Systems
• 10 Employee Recruitment Strategies for Success
• Sales & Marketing
• Social Media
• Best Business Phone Systems of 2024
• The Best PEOs of 2024
• RingCentral Review
• Nextiva Review
• Ooma Review
• Guide to Developing a Training Program for New Employees
• How Does 401(k) Matching Work for Employers?
• Why You Need to Create a Fantastic Workplace Culture
• 16 Cool Job Perks That Keep Employees Happy
• 7 Project Management Styles
• Women in Business
• Personal Growth
• Best Accounting Software and Invoice Generators of 2024
• Best Payroll Services for 2024
• Best POS Systems for 2024
• Best CRM Software of 2024
• Best Call Centers and Answering Services for Busineses for 2024
• Salesforce vs. HubSpot: Which CRM Is Right for Your Business?
• Rippling vs Gusto: An In-Depth Comparison
• RingCentral vs. Ooma Comparison
• Choosing a Business Phone System: A Buyer’s Guide
• Equipment Leasing: A Guide for Business Owners
• HR Solutions
• Financial Solutions
• Marketing Solutions
• Security Solutions
• Retail Solutions
• SMB Solutions

Online only. Expires 4/27/2024

Tips on Choosing the Right Location for Your Business

Table of Contents

Choosing a location is one of the most important aspects of starting a brick-and-mortar business and ensuring its long-term success. Location is particularly crucial for retail stores and restaurants that rely on foot traffic, accessibility, atmosphere and the right clientele. 

We’ll share how to analyze your requirements and options to choose a space where your employees, customers and business will thrive.

If you’re opening a retail store , focus on placing your establishment in an area where your target audience spends its time. A great location isn’t great if it’s inconvenient for your customers.

How to choose the right business location

When you’re starting a business , selecting the right location can be the difference between success and disappointment. If you’ve already completed your business plan and chosen an awesome business name , take the following steps before signing a commercial lease or buying commercial real estate : 

• Set a budget for your business location: Pinpoint how much of your business budget you can spend on a commercial lease or building purchase. You don’t want to fall in love with a location you can’t afford.
• Outline your business’s specific needs: Your business type and industry will inform your location’s specific needs. For example, if you’re starting a restaurant , your needs will be very different from a sales office that requires an office layout with ample conference room space and private offices. Will your parking area need to accommodate many employees and customers? List your requirements to avoid wasting time evaluating properties that won’t fit the bill.
• Determine crucial tax implications: Consider any prospective area’s state and local tax implications. Depending on your industry, it may be wise to seek a location inside or outside a specific zone or municipality to enjoy tax benefits.
• Research government incentives: Federal and state incentives for small businesses exist in some industries. Choosing a specific location may qualify you for certain incentives. If so, it behooves you to focus your location search on a specific area or business-friendly state . 
• Research your target audience: Where do your customers live and work? It’s crucial to choose a location your target market can easily access or frequently visit. Understanding your customer base will inform your location decision. If you’re partial to a specific area but aren’t sure if it’s a match for your target audience, thoroughly research the area’s demographics to gain a clear picture of product or service demand and disposable income levels. 
• Research an area’s specifics: If you’ve found an area in your budget that’s amenable to your target audience, dig deeper. For example, understanding the area’s zoning laws is crucial. Look at zoning maps so you understand what business activities are allowed. If you’re a retail store or restaurant, considering commercial zoning proximity to residential areas can be essential to ensure direct access to foot traffic. Make it your business to know an area inside and out.
• Plot competitors’ locations: If you want to move forward in a specific area, perform a competitive analysis to assess the competition’s presence and gauge demand for your offerings. You don’t want to move in next door or across the street from a fierce business rival. However, you may not be able to avoid the competition entirely. Understanding your situation is key. 
• Analyze individual properties: Once you’ve settled on an ideal area and found individual properties to consider, start comparing their pros and cons. Vet specific properties’ qualities, including office or building size, furniture, parking lot size, amenities, lease terms and more. Is the actual building or space somewhere your team and customers will enjoy spending time?

If you’ve established a retail location, take advantage of location-based services to deliver proximity-based marketing and boost foot traffic.

Factors to consider when selecting a business location

Before signing on the dotted line, numerous additional factors will influence your business location decision. Some may not apply to your specific industry, while some will be crucial determinants.

Consider the following factors before making your business location decision.

What other businesses are nearby?

Beyond understanding where your competitors are, it’s crucial to consider other nearby businesses. Specific business types may complement your offerings, especially if you’re a retail location or restaurant. You may share customers with similar demographics or your neighbors may be excellent allies. 

For example, choosing an office location near a deli and a dry cleaner can provide conveniences for your employees. If you’re a florist, nearby proximity to a baker may lead to customer overlap. Collaborating with other businesses in your location is a bonus that can help create a prosperous economic environment for all.

Does the location provide good foot traffic? 

Excellent foot traffic can be the crown jewel for specific small businesses, including retailers and restaurants. Foot traffic can boost the success of your local marketing strategies and help your business grow. Assess your chosen location’s foot traffic by visiting the area at various times to see how the crowds ebb and flow. Will your business benefit from the foot traffic level? If you’re weighing several great business locations, foot traffic may become a deciding factor. 

If your business has multiple locations, tailor your local marketing strategies further by creating individual landing pages specific to each location.

Is the location convenient for vendors and suppliers? 

If your business relies on frequent inventory infusions, proximity to your vendors and suppliers can be critical. An inconvenient location may lead to frequent delays and unhappy customers who can’t get the items they want. 

Is your location accessible to employees and customers?

Customers and employees must be able to access your location ― particularly if you’re operating a retail brick-and-mortar store. Evaluate any potential location’s on-site parking and accessibility to highways and major roads. 

How crucial is your business location?

This may seem like an obvious question but consider how the location will impact your business. A retail store’s location may be much more critical than a company’s office headquarters. Consider your customers and employees and how the business’s location will impact them. If the specific location doesn’t matter as much, you can place more importance on things like building amenities and affordability. 

Once you’ve moved into your new business location, set up a Google Business Profile so people can find you, learn about your offerings and map your location.

Will your business receive ongoing shipments of goods?

If you’re working in the industrial sector or running a business that receives large supplies of goods, it’s best to choose a location with warehouse storage space and easy delivery options for clients and customers. A business that specializes in shipping and holding goods needs specific structural amenities, such as loading docks.

Will you conduct meetings at your business site?

Consider how your clients will utilize your location. If you meet with customers regularly, you need an accessible location with reception areas, waiting rooms and conference rooms. If no clients ever visit, you may instead prioritize things like a robust business phone system and technical infrastructure. 

Will your customers and employees need dedicated parking?

Consider your company’s size when choosing a business location. Your employees will likely have to drive to your location. If that’s the case, is parking available? Similarly, if you’re meeting regularly with clients and customers, you need convenient parking options for them. Sometimes, the most important aspect of a business location is its free, convenient and accessible parking options.

Why your business’s location is important

Your location is critical to your business’s success for many reasons: 

• Visibility: Depending on your chosen location, you might make your company more (or less) visible to its target demographic, directly impacting your revenue. 
• Customer connections: Additionally, operating a business in a convenient location can help you connect with more customers and develop lasting relationships with them.
• Employee satisfaction: Despite the rise of remote work, many businesses have in-office employees who must spend a great deal of time at the office. A convenient site with an excellent atmosphere and location can help keep employees happy. 
• Professionalism: Your business location will speak to clients. A professional, attractive location can improve your reputation and how customers see you. However, a shoddier office in an inconvenient location won’t do you any favors. 

According to Statista , in-store and brick-and-mortar retail accounts for 85 percent of total retail sales, demonstrating the importance of foot traffic. If your retail store is in an inconvenient or inaccessible location, you could be missing out on a huge chunk of potential sales.

After establishing your new location, get involved in your community by sponsoring local events to increase local brand visibility.

Getting the most out of your business location

Whether your business deals with customers or is more of an employee-centric office environment, your business location matters. It’s crucial to thoroughly assess how location impacts your operations and choose somewhere that meets your specific business needs. 

Depending on your business type, your location should be inviting and professional, creating a positive association for customers and employees alike.

Matt D’Angelo contributed to this article.

Building Better Businesses

Insights on business strategy and culture, right to your inbox. Part of the business.com network.

• Search Search Please fill out this field.
• Building Your Business
• Becoming an Owner
• Business Plans

How To Write the Operations Plan Section of the Business Plan

Susan Ward wrote about small businesses for The Balance for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.

Stage of Development Section

Production process section, the bottom line, frequently asked questions (faqs).

The operations plan is the section of your business plan that gives an overview of your workflow, supply chains, and similar aspects of your business. Any key details of how your business physically produces goods or services will be included in this section.

You need an operations plan to help others understand how you'll deliver on your promise to turn a profit. Keep reading to learn what to include in your operations plan.

Key Takeaways

• The operations plan section should include general operational details that help investors understand the physical details of your vision.
• Details in the operations plan include information about any physical plants, equipment, assets, and more.
• The operations plan can also serve as a checklist for startups; it includes a list of everything that must be done to start turning a profit.

In your business plan , the operations plan section describes the physical necessities of your business's operation, such as your physical location, facilities, and equipment. Depending on what kind of business you'll be operating, it may also include information about inventory requirements, suppliers, and a description of the manufacturing process.

Keeping focused on the bottom line will help you organize this part of the business plan.

Think of the operating plan as an outline of the capital and expense requirements your business will need to operate from day to day.

You need to do two things for the reader of your business plan in the operations section: show what you've done so far to get your business off the ground and demonstrate that you understand the manufacturing or delivery process of producing your product or service.

When you're writing this section of the operations plan, start by explaining what you've done to date to get the business operational, then follow up with an explanation of what still needs to be done. The following should be included:

Production Workflow

A high-level, step-by-step description of how your product or service will be made, identifying the problems that may occur in the production process. Follow this with a subsection titled "Risks," which outlines the potential problems that may interfere with the production process and what you're going to do to negate these risks. If any part of the production process can expose employees to hazards, describe how employees will be trained in dealing with safety issues. If hazardous materials will be used, describe how these will be safely stored, handled, and disposed.

Industry Association Memberships

Show your awareness of your industry's local, regional, or national standards and regulations by telling which industry organizations you are already a member of and which ones you plan to join. This is also an opportunity to outline what steps you've taken to comply with the laws and regulations that apply to your industry. 

Supply Chains

An explanation of who your suppliers are and their prices, terms, and conditions. Describe what alternative arrangements you have made or will make if these suppliers let you down.

Quality Control

An explanation of the quality control measures that you've set up or are going to establish. For example, if you intend to pursue some form of quality control certification such as ISO 9000, describe how you will accomplish this.

While you can think of the stage of the development part of the operations plan as an overview, the production process section lays out the details of your business's day-to-day operations. Remember, your goal for writing this business plan section is to demonstrate your understanding of your product or service's manufacturing or delivery process.

When writing this section, you can use the headings below as subheadings and then provide the details in paragraph format. Leave out any topic that does not apply to your particular business.

Do an outline of your business's day-to-day operations, including your hours of operation and the days the business will be open. If the business is seasonal, be sure to say so.

The Physical Plant

Describe the type, site, and location of premises for your business. If applicable, include drawings of the building, copies of lease agreements, and recent real estate appraisals. You need to show how much the land or buildings required for your business operations are worth and tell why they're important to your proposed business.

The same goes for equipment. Besides describing the equipment necessary and how much of it you need, you also need to include its worth and cost and explain any financing arrangements.

Make a list of your assets , such as land, buildings, inventory, furniture, equipment, and vehicles. Include legal descriptions and the worth of each asset.

Special Requirements

If your business has any special requirements, such as water or power needs, ventilation, drainage, etc., provide the details in your operating plan, as well as what you've done to secure the necessary permissions.

State where you're going to get the materials you need to produce your product or service and explain what terms you've negotiated with suppliers.

Explain how long it takes to produce a unit and when you'll be able to start producing your product or service. Include factors that may affect the time frame of production and describe how you'll deal with potential challenges such as rush orders.

Explain how you'll keep  track of inventory .

Feasibility

Describe any product testing, price testing, or prototype testing that you've done on your product or service.

Give details of product cost estimates.

Once you've worked through this business plan section, you'll not only have a detailed operations plan to show your readers, but you'll also have a convenient list of what needs to be done next to make your business a reality. Writing this document gives you a chance to crystalize your business ideas into a clear checklist that you can reference. As you check items off the list, use it to explain your vision to investors, partners, and others within your organization.

What is an operations plan?

An operations plan is one section of a company's business plan. This section conveys the physical requirements for your business's operations, including supply chains, workflow , and quality control processes.

What is the main difference between the operations plan and the financial plan?

The operations plan and financial plan tackle similar issues, in that they seek to explain how the business will turn a profit. The operations plan approaches this issue from a physical perspective, such as property, routes, and locations. The financial plan explains how revenue and expenses will ultimately lead to the business's success.

Want to read more content like this? Sign up for The Balance's newsletter for daily insights, analysis, and financial tips, all delivered straight to your inbox every morning!

Start A Free Trial Now

No Credit Card Required

• Business Intelligence

4 Factors to Consider During Business Location Analysis

• On Jan 25, 2021

A business’ location can have a massive impact on its success. There are a number of different factors involved when determining the optimal placement of an organization, and it can be overwhelming for many entrepreneurs.

This is why proper business location analysis is so important. When done right, this process takes the guesswork out the equation and allows you to make an informed decision.

In this post, we’ll cover what exactly location analysis is and the four main factors you’ll need to consider when selecting a site for your business.

What is Business Location Analysis?

Business location analysis is the process of gathering and analyzing data in order to assess the suitability of a site, or multiple sites, for a particular business. This is also known as site selection.

Every business is different. The formula will change depending on whether your business is a retail store or an office, operates in the private sector or public sector, etc.

You’ll need to assess your unique needs, as well as the needs of your customers, to find the most ideal location.

The 4 Most Important Factors During Business Location Analysis

While the needs of each business differ, there are several factors that every organization will need to consider when performing site selection analysis:

Demographic Map using Geographic Boundaries

1. Demographic Analysis

Perhaps the most important part of analyzing a proposed site is establishing what type of population surrounds it. This is especially true for businesses that depend on foot traffic, as well as service-based businesses.

When assessing a location you’ll want to know the following demographic information:

• Population: How many people live nearby? More people close to your business usually means a larger customer base to draw upon.
• Income: What’s the average income of the area? If you sell higher-priced goods and services you’ll want to choose an area with a population that can afford them.
• Age: What’s the average age of people living in the area? If your business is geared towards younger or older people this is a major consideration.
• Education Levels: What’s the average level of education in the area? Depending on your ideal customer you may prefer somewhere that has higher or lower levels of education.

Interactive mapping software, like Maptive, allows you to plot demographic data on a map, making it easy to analyze the demographics of an area. Decide what type of customers you’re looking to target and then find an area with a higher percentage of those types of people.

Heat Mapping of Customer or Competitor Data

2. Competitive Analysis

An area might feature the right kinds of demographics, but if it’s filled with competing businesses then it’s likely not the best choice. 

If you move to an area with too many competitors you’ll end up fighting over the same customers. Instead, you want to find underserved markets. That way there will be more demand for your products and services.

The easiest way to do this is to plot the locations of your competitors on a map and use radii to identify their service areas. Are there any locations not served by your competitors? Are there any sites that provide you with a competitive advantage? Take a closer look at those areas to see if any of them meet your other criteria.

3. Growth Analysis

Where do you see your organization in five years? Make sure to factor this in when analyzing a location. A site might seem great now, but will it still be suitable when your business expands?

Analyze your business data and come up with some predictions for your organization going forward. This includes things like staff, logistics, and resources. Based on this, decide what your needs are now as well as in the future.

You don’t want to be paying for space you don’t need, but you also don’t want to run out of room in a year and have to move again. Try to find a site that will be able to accommodate your growing needs for at least three to five years.

Radius Maps for Logistical Planning

4. Site Economics & Logistics

When you’re looking for a potential location you need to have a budget in place. A site might seem perfect for your business, but if the economics don’t make sense you’ll never be profitable.

Here are some questions you need to ask yourself:

• Are you looking to buy or rent?
• What’s the maximum rent/mortgage payment you can afford per month?
• Does the location require any renovations or modifications before you use it?
• What type of lease is being offered? Will you be responsible for maintenance and repairs?
• What are the local taxes?
• Are there enough people/potential customers in the area to support your business?
• How far is the location from distribution centers or suppliers?

There are a number of costs and expenses that are easy to overlook, so make sure to do a full financial analysis on a site before making a decision. 

Business location analysis may seem complicated, but if you know what to look for the process becomes much easier.  And if you’re looking for an effective location analysis tool, Maptive’s interactive mapping software provides a wide range of features that will help you identify the best sites for your organization.

Try Maptive Free for 10 Days! Get started in minutes! Instantly upload data to generate custom Google maps for location analysis.

Learn More About Our Features

Find out why Maptive is the most powerful mapping tool on the market.

Read Testimonials

See what Maptive users have to say about our software.

Start Your Free, No Risk, 10 Day Trial

No credit card required. No surprises. Just Results.

Related Articles

• Sales Mapping
• Visualization

Using Mapping Software to Assess Threats & Opportunities in Your Sales Territory

• Route Planning

11 Best Free Route Planners with Unlimited Stops in 2024

10 Best Location Intelligence Software for 2024

Privacy overview.

Find Study Materials for

• Business Studies
• Combined Science
• Computer Science
• Engineering
• English Literature
• Environmental Science
• Human Geography
• Macroeconomics
• Microeconomics
• Social Studies
• Browse all subjects
• Read our Magazine

Create Study Materials

“In business, wrong location leads to suffocation.” - Mokokoma Mokhonoana 

Explore our app and discover over 50 million learning materials for free.

• Business Location
• Explanations
• StudySmarter AI
• Textbook Solutions
• Business Case Studies
• Business Development
• Business Operations
• Change Management
• Corporate Finance
• Financial Performance
• Human Resources
• Influences On Business
• Intermediate Accounting
• Basic Financial Terms
• Business Enterprise
• Business Ownership
• Business Planning
• Classification of Businesses
• Evaluating Business Success Based On Objectives
• Measuring Success in Business
• Motivation in Entrepreneurship
• Reasons for Business Failure
• Risks and Rewards of Running a Business
• Managerial Economics
• Nature of Business
• Operational Management
• Organizational Behavior
• Organizational Communication
• Strategic Analysis
• Strategic Direction

Lerne mit deinen Freunden und bleibe auf dem richtigen Kurs mit deinen persönlichen Lernstatistiken

Nie wieder prokastinieren mit unseren Lernerinnerungen.

“In business, wrong location leads to suffocation.” - Mokokoma Mokhonoana

For businesses, whether big or small, location is crucially important. Business location not only affects a company's costs and revenue as well as its ability to serve the customer. Getting the wrong location can have serious consequences for the business. In this article, you will learn what makes a good business location and how to set up a location strategy to ensure success.

Definition of business location

First, let's find out what a business location is and why it is important for a business.

Business location is defined as a place or structure occupied by a firm to run its operations. This includes any structure or establishment used in conducting a business.

Starbucks places its coffee houses in high-street, high-visibility locations in various settings, including downtown and suburban areas. You can also find Starbucks in office buildings, university campuses, and off-street highway locations. 1

A good business location aims to provide an advantage to your business by creating a balance among:

Operational costs (the daily costs incurred to run your business),

Potential revenue

Target customers.

Some examples of good business locations include the M4 corridor for tech companies, tourist attractions for hotel businesses, and the city centre for coffee shops.

Business location factors

Factors influencing the choice of a business location can be split into:

Supply factors

Demand factors

1. Supply factors

Supply factors examine the cost of running your business operations in a location. Some of these supply factors include:

Labour - The cost of employing labour to carry out the same task differs according to location. An excessive presence of labour in a particular location can increase the cost of employment, as opposed to a location with little available labour.

Land c ost - Due to rentals or outright purchases, land cost varies among different locations. The facilities provided after rentals/purchase or development can also affect land costs.

Non-financial factors - Non-financial factors like political stability, language, social amenities, and governmental support can influence the choice and cost of hiring a business location.

Energy c ost - The cost of energy varies among countries, types of business production and the number of employees hired. For example, the energy costs in the UK are different from those in Germany.

Transportation c ost - This includes the cost of transporting raw materials, stocks, finished products, and other necessary business input from/to a business location. It is necessary that a business location be close to its raw materials or services supply to reduce transportation costs. An example of this is the food processing industry, where business locations are usually close to the farm.

2. Demand factors

Demand factors affect services provided to your customers and your business revenue. These include:

Skilled labour - Businesses prefer locations where the right expertise can be found. An example is an M4 corridor in the UK which houses the majority of the UK technology sector.

Location suitability - Some businesses perform better in a certain environment. For example, in the hospitality sector, hotels are usually found in popular tourist attractions.

Customer ease - A business has to be located where its customers will have ease of access to its products or services. For example, a coffee shop creates ease through its location in the city centre.

Future expansion - A location that doesn’t provide the flexibility for future expansion might not provide a good business location. An example is a manufacturing business that has a lot of potential for growth and expansion. Choosing a larger venue in the beginning will give the business more flexibility to expand its facility later.

Importance of business location

Choosing the right business location is vital to business operations and success. Here are some key benefits of a good business location:

Attract and retain workers with the required skills and talent.

Provide a balance between business costs and business revenues.

Offer the necessary infrastructure for your business growth . These infrastructures include a good transport system, gas pipes, and road networks.

Position your business to fully benefit from government policies, grants, or loans.

Ensure the smooth running of your business operations.

Provide an ideal location to get enough traffic for your business or to keep your business confidential.

Business location strategy

A business location strategy is a plan used to find the best location for your business to reach its goals and objectives. A good business location strategy usually involves location analysis.

Business location analysis is a process wherein a business compares different locations' characteristics in order to select the most suitable location. Here is what is included in such an analysis:

1. Demographic analysis

This considers the population of a location. It takes into account the population's average age, age composition, income, skill level, education level, and occupation, as well as regional governance.

2. Location area analysis

This type of analysis considers the potential areas that will provide the most customers to your business. It also analyses the ease with which these customers can reach your business location.

3. Competition analysis

This examines the presence of competitors in the chosen business locations, especially in terms of strengths and weaknesses.

4. Traffic analysis

This analysis compares the number of people passing your different business locations during working hours. These include both automobile and foot traffic. The goal is to find a location that will provide your business with the greatest exposure.

5. Economics of location analysis

The analysis aims to reduce the cost of operations and investment for your business. Operational costs are those involved in the daily running of your business.

In conclusion, a good location is essential for the growth and success of your business. The ideal business location should provide the least risk, low operational costs, a big market presence, and less competition. It should also provide your business with advantages to help achieve your business goals.

Business location - Key takeaways

• A business location is defined as a place or structure occupied by a firm to run its operations. This includes any structure or establishment used in conducting a business.
• Business operational cost - the daily costs incurred to run your business

Target customers

Business location factors that influence the choice of a business location can be broadly grouped into:

A business location strategy is a plan used to find the best location for your business to reach its goals and objectives.

Business location analysis is a process wherein businesses compare different location characteristics in order to select the location best suited to your business.

1. Nithin Geereddy, Strategic Analysis Of Starbucks Corporation, Scholar Harvard Education, 2013.

2. Staff, 10 Reasons Why Location is Important in Business, rovva.com , 2022.

3. Staff, Factors to Consider When Choosing a Business Location , businesstown.com , 2022.

4. Matt D'Angelo, Tips on Choosing The Right Location for Your Business, businessnewsdaily.com , 2021.

5. Alex Saez, The Key Features of an E-Business, smallbusiness.chron.com , 2022.

Frequently Asked Questions about Business Location

--> what is a business location.

A business location is defined as a place or structure occupied by a firm to run its operations. This includes any structure or establishment used in conducting a business.  

--> Why is location important for a business?

Choosing the right business location is vital to business operations and success.  A good location helps to :

Attract and retain workers with the required skills and talent. 

Provide a balance between business costs and business revenues. 

Offer the necessary infrastructure for your business growth. These infrastructures include a good transport system, gas pipes, and road networks.  

Position your business to fully benefit from government policies, grants, or loans. 

Ensure the smooth running of your business operations. 

Provide an ideal location to get enough traffic for your business or to keep your business confidential. 

--> What is a good location for a business? 

A good business location aims to provide an advantage to your business by creating a balance of the following: 

--> What are factors to consider when locating a business? 

Business location factors that influence the choice of a business location can be broadly grouped into: 

Supply factors 

Demand factors 

The supply factors include labour, land cost, non-financial factors, energy cost, and transportation cost.

The demand factors include skilled labour, location sustainability, customer ease, and future expansion.

--> What are examples of good business location?

Starbucks places its coffee houses in high-street, high-visibility locations in various settings, including downtown and suburban areas. You can also find Starbucks in office buildings, university campuses, and off-street highway locations. 

Test your knowledge with multiple choice flashcards

Which of these is/are correct 

Skilled labour, _______, customer ease, and future expansion are examples of demand factors influencing business location choices. 

In the hospitality sector, hotels are usually found in popular tourist attractions. This is an example of which factor influences business location choices?

Your score:

Join the StudySmarter App and learn efficiently with millions of flashcards and more!

Learn with 22 business location flashcards in the free studysmarter app.

Already have an account? Log in

Define business location

Business location is defined as a place or structure occupied by a firm to run its operations. This includes any structure or establishment used in conducting a business. 

Market advantage provided by a good business location to businesses includes

Market advantages provided by good business location good business locations include - 

Reducing a business operational cost 

Boosting potential revenue that can be generated,

Bringing customers the business operations are targeting. 

Give three examples of good business locations 

Examples of good business locations include the M4 corridor for Technology business, a tourist attracting location for hospitality business, and a city centre for a coffee shop. 

What are the factors that influence choice of business location?

The factors include labour, future expansion, location sustainability, transportation cost, land cost, customer ease and energy cost. 

What do the demand factors examine?

Demand factors examine factors that affect services provided to your customers, and your business revenues.

Factors examined by the supply factor are?

Labour cost, energy cost, land cost, transportation cost, non-financial factors 

of the users don't pass the Business Location quiz! Will you pass the quiz?

How would you like to learn this content?

Free business-studies cheat sheet!

Everything you need to know on . A perfect summary so you can easily remember everything.

Join over 22 million students in learning with our StudySmarter App

The first learning app that truly has everything you need to ace your exams in one place

• Flashcards & Quizzes
• AI Study Assistant
• Study Planner
• Smart Note-Taking

Sign up to highlight and take notes. It’s 100% free.

This is still free to read, it's not a paywall.

You need to register to keep reading, create a free account to save this explanation..

Save explanations to your personalised space and access them anytime, anywhere!

By signing up, you agree to the Terms and Conditions and the Privacy Policy of StudySmarter.

Entdecke Lernmaterial in der StudySmarter-App

Trending News

How to start a real estate business in the philippines .

• Business Ideas
• Human Resources
• Office Technology
• Starting a Business

Choosing a Business Location: Guide for Entrepreneurs 

Disclosure: Small Business Philippines strives to provide relevant and accurate information in all its articles. However, some information in our articles may differ or might be outdated from what you can see or read directly from the establishments’ or businesses’ websites. Please get in touch with us directly for any discrepancies.

Choosing a business location refers to the process of selecting a suitable physical space or area for starting or expanding a business. It involves considering various factors such as demographics, market demand, competition, accessibility, infrastructure, and costs, among others, to ensure the success and growth of the business.

Why Choosing the Right Business Location Matters

When to consider relocating or expanding your business, where to look for business locations in the philippines, how to choose the perfect business location, key considerations for different types of businesses, tips for negotiating lease agreements and contracts, sustainable business practices and environmental considerations, case studies and success stories, key takeaways.

A well-chosen business location can significantly impact the success of your venture. In this section, we explore the reasons why selecting the right location is crucial and how it can positively influence various aspects of your business, including visibility, customer base, profitability, and long-term sustainability.

Relocating or expanding your business is a major decision that requires careful consideration. This section provides insights into the key indicators that suggest it might be time to consider a move or expansion. We discuss scenarios such as outgrowing your current space, changing market trends, shifting customer demographics, and the need to tap into new markets.

The Philippines offers a diverse range of potential business locations, each with its unique advantages and challenges. In this section, we explore the different regions, cities, and specific areas within the country that entrepreneurs should consider when searching for the ideal business location. We discuss factors such as economic growth, industry clusters, infrastructure development, government incentives, and access to resources.

Choosing the perfect business location involves a systematic approach that considers multiple factors and aligns with your business goals. This section provides a step-by-step guide to help you navigate through the decision-making process. We cover aspects such as market research, target audience analysis, competition assessment, accessibility and transportation, cost analysis, zoning and permits, and the importance of visiting potential locations in person.

Every business has unique requirements, and the suitability of a location may vary depending on the industry and nature of your enterprise. In this section, we delve into specific considerations for various types of businesses, such as retail stores, restaurants, manufacturing facilities, service-based businesses, and online enterprises. We provide examples and tips tailored to each business type to help you make informed decisions.

Once you’ve identified the ideal business location, negotiating lease agreements or contracts becomes essential. This section offers valuable tips and strategies to help you secure favorable lease terms, understand legal implications, protect your interests, and build a strong landlord-tenant relationship. We discuss common lease clauses, hidden costs, lease duration, renewal options, and the importance of seeking legal advice.

As sustainability and environmental awareness continue to gain importance, incorporating green practices into your business becomes crucial. In this section, we highlight the significance of considering environmental factors when choosing a business location. We discuss eco-friendly initiatives, energy efficiency, waste management, green certifications, and how sustainable practices can enhance your brand image and attract environmentally conscious customers.

To provide practical insights and inspiration, this section presents real-life case studies and success stories of businesses that made strategic choices regarding their locations in the Philippines. These examples showcase how different businesses leveraged their location to gain a competitive edge, expand their customer base, and achieve long-term success.

Choosing the right business location is a critical decision that can significantly impact the success of your venture. Consider factors such as demographics, market demand, competition, accessibility, infrastructure, and costs. Research extensively, visit potential locations, and assess their suitability for your specific business needs . Negotiate lease agreements carefully and consider sustainability and environmental practices. Learn from real-life case studies and success stories to make informed decisions.

Now that you have the comprehensive guide to choosing a business location in the Philippines, it’s time to start your entrepreneurial journey. Take the next step with confidence, armed with the knowledge and insights gained from this guide. Remember, selecting the right location is the foundation for your business’s success . Good luck!

How to Start a Money Lending Business

Starting a profitable rice retailing business: your ultimate guide.

Allan Martinez

Related posts, how to revolutionize your healthcare business with teleconsult , franchising opportunities in the philippines , philippine startup companies: navigating the entrepreneurial landscape , how to register a business in the philippines , business ideas in the philippines , legal requirements for starting a business: what you need to know , leave a reply cancel reply.

You must be logged in to post a comment.

Unlocking the Benefits of Internet Banking in the Philippines 

Unlocking the potential of free email domains , exploring sample collection letters , exploring time card samples , understanding sales funnel templates: a blueprint for effective marketing , creating an inviting and functional space , exploring free job posting sites , exploring types of pos systems , exploring customer service programs , exploring storefront signs , understanding backpay calculator , unveiling the laughter , crafting comprehensive content , understanding payroll computation , understanding pos in business , exploring different types of light fixtures , optimizing pricing strategies with a selling price calculator , exploring quickbooks enterprise pricing , enhancing business operations with pos inventory systems , unveiling effective marketing materials .

Username or Email Address

Remember Me

Registration confirmation will be emailed to you.

13 Tips to Find the Perfect Business Location

Candice Landau

5 min. read

Updated March 19, 2024

If you’re looking for a business location, you may be wondering, “where on earth do I start?”

I’m going to help you figure that out. Once you’ve read this article, you will have a number of creative ideas for ways you can go about looking for your business location.

While I’ve never had to find a location for myself, mainly because I’ve never started my own main street business, I have been privy to the process when my father decided to start his own garden center. It’s laborious if you don’t know what you’re doing. But, if you’ve got a heads up on how others do it, you’re way ahead of the curve.

If you’re stuck wondering how to do your research, here’s some inspiration from the  Young Entrepreneur Council.

• 1. Pay attention to the numbers

“Of course, the best location is decided by the numbers: foot traffic, cars driving by, access from highways, visibility, parking, expendable income of visitors, etc. The real best tip is to recognize that most businesses fail within the first five years. Negotiate your overhead for lower rates to help you get through the lean years when you are still building your company.”

– Nicole Munoz,  Start Ranking Now

• 2. Reference public transportation maps

“We were fairly unscientific about our location choice but ended up with a phenomenal result. We looked on a public transportation map and got an office where all the lines intersected. The convenience of our location and breadth of cultural options located minutes from our door made all the difference.”

– Brennan White,  Cortex

• 3. Pay attention to walkability score

“A recent Huffington Post article discussed how many businesses are choosing walkable locations for their offices. This is no surprise. Picking a walkable location makes getting access to food, coffee, and other activities really convenient for your employees. The result is that employees will spend more time together (over lunch and coffee) which is great for team morale.”

– Jonny Simkin,  Swyft

• 4. Start with a vision board

“This may seem counterintuitive, but a great place to start is with a vision board. Have a meeting with the principals involved in the process, and ask them to create a list of their ideal locations. What is the best area/neighborhood? What zoning does it have? What is the cost? Write it all down, and have the team visualize the ideal space and hold on to that ideal. Then go out and search!”

– Marcela DeVivo,  National Debt Relief

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

• 5. Proximity to competitors could be great

“Although some people might tell you to avoid being too close to your competitors, I think it might actually be a great advantage to you. If what you are offering is better than their products, then your customers will be able to make that distinction, because they will have more choices.”

– Cody McLain,  SupportNinja

• 6. Get a destination location

“Our franchise is destination businesses, meaning our customers come to our stores for a specific experience. We look for upscale shopping centers, boutique shops, or trendy historic districts—places people want to travel to. Ample parking that is safe and well-lit is a must. We use websites like City-Data  to gather important demographic information on the nearby population.”

– Thomas M inieri,  Planet Ballroom International, Inc.

• 7. Get close to your customers

“Your clients are the key to your business’s success. Ever wanted to get an important meeting with a client and just not been able to find a time that works? Having an office close to your clients means that you can easily do an early morning or late night meeting. If you’re not sure where you should be,  Idealspot  is a great place to start your research.”

– Murray Newlands,  Due.com

• 8. Look at traffic flow

“We look for major, identifiable intersections or those neighborhoods’ major two-way thoroughfares, preferably with a middle turning lane to make entrance easier. Being on a heavy-traffic work route is a big bonus. If employees can park off-site, and there is plenty of space for customers’ cars and bikes, we’re ready to take a more serious look at the space.”

– Michael Portman,  Birds Barbershop

• 9. Stick close to partner organizations

“Find out where the related agencies are located that you will have to do business with on a regular basis. Then, look for a location that gives you instant access to those agencies so you can get advice and have questions answered quickly. As CEO of a California biotech company, it is critical that I have speedy responses to my submissions and queries.”

– Kevin Xu,  Mebo International

10. Do Google research using your keywords

“Follow the direction the internet points you in. If you are looking to expand your business in other cities, get an idea of the amount of search engine traffic for your top keywords in those places. This will help you see if there is a market for your business in that particular city or area.”

– Stanley Meytin,  True Film Production

• 11. Poll your team

“Before we moved, we polled the team to find out what the must-haves were in the new space. We received many opinions, but the team unanimously required proximity to public transportation and abundant natural light (our old office had a lot of heart, but lacked good windows). When we moved in, the team was thrilled to have a better commute and the sunlight, and extra amenities were the icing on the cake.”

– Shradha Agarwal,  ContextMedia

• 12. Experience the location firsthand

“After picking possible locations, get an iced tea, go to the location, and walk around for two hours. Chat with other business owners, watch people and strike up conversations. Do you feel at home? Do pedestrians look like potential customers or employees? Will you enjoy being in this location 10+ hours every day? Do you feel a buzz/activity while you’re wandering? It’s enlightening.”

– Durga Pandey,  12 Labs

• 13. Look for a location that reflects the vision

“The aesthetic of a space can greatly dictate how people feel. Our company, which prepares high school students for college, is intent on finding spaces that feel aspirational and inspirational. That means no strip malls and no business parks. Our space is deliberately designed to feel like a startup, as many of our students are inspired by the idea of working at one.”

– Jesse Kolber,  LogicPrep

Clarify your ideas and understand how to start your business with LivePlan

Candice Landau is a marketing consultant with a background in web design and copywriting. She specializes in content strategy, copywriting, website design, and digital marketing for a wide-range of clients including digital marketing agencies and nonprofits.

Table of Contents

• 10. Do Google research using your keywords

Related Articles

9 Min. Read

5 Reasons a Coworking Space Makes Sense for Your Startup

3 Min. Read

Moving? 5 Keys To Establishing Your Business In A New Location

5 Min. Read

5 Things to Consider When Choosing Office Space

The Best Places Worldwide to Start Your High-Growth Startup

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Unilever Global Change location

Responsible business

Annual Report and Accounts (PDF 14.76 MB)

Our Annual Report and Accounts integrates disclosures on our most material sustainability issues and responsible business topics.

Additional sustainability disclosures

Independent assurance

Assurance helps us to drive continuous improvement in performance and in the quality of our data.

Sustainability performance data

We provide historical performance data to show our progress over time.

Reporting archive

Our latest and historical sustainability and assurance reports.

Our policies

Policies underpin our approach to sustainable business.

Our sustainability governance

Clear governance helps us to deliver our sustainability goals.

Scope and boundaries of reporting

We are committed to reporting on our sustainability performance across our business and extended value chain.

Our material issues

Materiality helps us identify and prioritise the issues that matter most to our business and our stakeholders.

Reporting standards

We support efforts to standardise reporting on key sustainability metrics.

Sustainable Development Goals

The SDGs are a once-in-a-lifetime opportunity to create a better world.

Sustainability ratings and rankings

Sustainability ratings and rankings help us to improve our performance.

Our responsible business actions

Respect human rights

Human rights are fundamental to the fairer, more socially inclusive world we want to see.

Equity, diversity and inclusion

We want to see a society where everyone is treated equally.

Advertising and marketing

Advertising helps inform people about the benefits of our products and innovations. It is also a way for us to engage with consumers on issues that matter to them.

Alternatives to animal testing

Every product Unilever makes must be safe for people to use and safe for our planet. We believe that animal experiments should not be used to make sure our products are safe.

Business integrity

We have strong values and clear policies and standards to ensure our employees not only do things right but also do the right thing.

Disasters and emergencies

We’re using our resources, expertise, products and networks to help communities better prepare for natural and man-made disasters and pandemics, and to support people forced from their homes.

Eco efficiency in our operations

Reporting on the environmental performance of our operations helps us to reduce our impact.

Employee wellbeing

We aim to promote a positive physical and mental health environment in the workplace to enable our people to thrive.

Engaging with stakeholders

We’re on a mission – to bring real change to improve life for people and protect our planet. But we can’t do this alone.

Farm animal welfare

More and more people are concerned about animal welfare – and it’s a topic we take seriously.

Health and wellbeing

Health inequalities and social exclusion have no place in the world.

Positive nutrition

Everyone deserves access to good food. We're growing our business by making healthier and plant-based foods accessible to all.

Product safety and quality

Consumers trust us to provide them and their families with high-quality products. We design and manufacture our products so they’re safe for their intended use.

Responsible innovation

Science with objectivity and integrity underlines our approach to responsible innovation.

Responsible taxpayer

Tax, particularly international tax, is a key issue for us, our stakeholders and other interested parties.

Safeguarding data

Unilever respects the privacy of all individuals, including our employees and consumers. We handle any personal data and digital information we hold about them responsibly.

Safety at work

We want to grow our business responsibly. That means safety is not negotiable – it’s our number one priority.

Safety and Environmental Science

We want consumers to be confident that our products are safe for them and their families, and better for the environment.

Take action

Take Action on issues you care about. Let’s change the world for the better, together.

Tackling food waste

No one should experience daily hunger and undernourishment, and especially not in a world where billions of tonnes of edible food is wasted each year. We’re working for a future where zero food is wasted.

Tackling manufacturing waste

We’ve spent more than a decade reducing waste and recycling in our operations. We’re still striving to do better and find innovative ways to keep resources in use for longer.

Popular searches

Exxonmobil unveils thailand 2024 business plan.

• Catering to diverse needs with Mobil 1 ™ and Mobil Super ™
• Celebrate Mobil 1 ™ 50th Anniversary – The living proof of trust from consumers and motorsports partners worldwide

selected item

4/4 From left to right: Manoch Munjitjuntra, director of ExxonMobil Marketing (Thailand) Limited and lubricant sales manager, Suda Ninvoraskul, managing director, Dr. Taweesak Bunluesin, public and government affairs manager, ExxonMobil Limited.

April 24th, 2024, Bangkok – ExxonMobil Marketing (Thailand) Limited  revealed its 2024 business plan for Thailand under the theme, “ Unrivaled quality, Journey with confidence, ” levering on the strength of “Quality Wins with Mobil™ lubricants, while offering Mobil Super™ to fulfill diverse consumer needs. This year, the company targeted 10% growth for its flagship product, Mobil 1™.

Today, there are more than 20 million personal vehicles on the roads of Thailand,1 ranging from personal cars for daily commutes to pickup trucks for heavy loads. Engine oil is a key element that enables the cars’ engines to function consistently. Therefore, good engine oil must effectively protect the engines, enhance their performance, extend lifespan, and improve fuel economy to enable all vehicles to function as intended in transporting goods and people.

Quality Wins – Mobil ™ ’s Vision and DNA

Manoch Munjitjuntra, director of ExxonMobil Marketing (Thailand) Limited and lubricant sales manager , said, “Mobil™ has been in Thailand for over 90 years. The word ‘quality’ is not just a standard but our way of work. Our commitment to ‘ Quality Wins ’ shows in every product we deliver. This year, under the theme, “ Unrivaled quality, Journey with confidence, ” we want to be the top-of-mind brand regarding quality and innovation. Customers can trust our products, which have proven successful.”

Driving Ultimate Performance with Mobil 1™ and Extending Proven Protection with Mobil Super™ 2

“With our commitment to quality and innovation, we applied the technology used in Mobil 1™ to the production of Mobil Super™ as well. While Mobil 1™ serves the drivers of high-performance cars, Mobil Super™ serves those who want to protect their engines from heavy usage, such as pickup trucks and SUVs. As part of our customer base expansion plan in 2024, we plan to utilize our products’ highlights to capture more customers.”

“We are targeting 10% growth for our flagship products, Mobil 1™, and expanding Mobil Super™ customer base through the network of more than 700 auto part shops and 1,400 car maintenance workshops and lubes centers, including Mobil 1 Center, B-Quik, and Auto1 network. We planned to add 30-50 service locations this year to become more accessible to our customers,” said Manoch

50 Years of Mobil 1 ™ Success is Proof of World-Class Innovation and Quality.

Mobil 1™ is the first full synthetic engine oil introduced in 1974. From then on, it continues to be widely recognized as the leader in the engine oil industry. Various leading racing teams, including Oracle Red Bull Racing, Porsche Racing, Red Bull KTM Factory Racing, and high-performance carmaker partners like Porsche, have trusted this flagship product.

Mobil™ is committed to developing future products to support modern engine technologies, electric vehicles, and the automotive industry.

“For 50 years, we have believed that ‘Quality Wins’ and ‘Quality’ are the driving forces that propel us to develop the best possible oil for our customers. We continue to maintain our quality standard and innovate for the future,” said Manoch

For special promotions, additional information, or inquiries, please visit http://www.mobil.co.th

For more information, please contact Public and Government Affairs Email : [email protected] 

• From the transportation statistics report, fiscal year 2019-2023  https://web.dlt.go.th/statistics/plugins/UploadiFive/uploads/6f6897ce35cd1d6a488eab4c29a548a0b5d0973421176078322eff0d7d61b5a5.pdf
• Based on Sequence IVB (Iron Wear) test results compared to API SP standards for Mobil Super All-in-one Protection 0W-20 and 5W-30 only.