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How To Write a Product Description (Examples + Template)

Struggling to write compelling product descriptions for your store? Try these expert copywriting tips to inform, persuade, and boost your sales.

Ever dismissed product descriptions as unimportant? Assumed that as long as the information on your product page is accurate, you’re good to go? It’s time to think again.

Product descriptions are more than a summary of what you’re selling. Written correctly, they can boost your store’s conversion rate and make your products seem more valuable. The right words can even make customers happy to pay more.

Here’s how to make product descriptions work harder for your ecommerce business .

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What is a product description?

A product description is a piece of marketing copywriting that tells people what a product is and why it’s worth buying. Beyond a list of product details or features, descriptions tell a story about what makes a product special and persuade customers to make a purchase.

Product descriptions can vary in length, style, and format, and may be written in a brand’s unique voice.

What makes a good product description?

A well-crafted product description can significantly impact sales, customer satisfaction, and brand reputation by performing a dual purpose:

• It informs customers about product details, such as its features, uses, and benefits. This helps customers understand what the product is and how it works.
• It convinces customers of the product’s value. This is where the persuasive power of a product description comes into play. It answers questions like, “What problem does a product solve?” and “What makes it better than the competition?”

By addressing these points, a good product description paints a clear picture of a product’s value proposition . It highlights the unique benefits and advantages that set a product apart from its competitors.

Good product descriptions move buyers through a sales funnel , turning them from interested browsers to motivated buyers, making them more likely to hit the Buy button.

How to write compelling product descriptions that sell

Many online stores list the features of their products and call it a day. While clear information about your items is important, you also need to tell people how a product can help them. 

Let’s look at how you can create descriptions that capture your product’s value:

• Speak to your ideal customer
• Highlight benefits, not features
• Avoid generic phrases
• Support superlatives with facts
• Feed customers’ imagination
• Tell your product’s story
• Use sensory language
• Add social proof
• Make descriptions scannable
• Set and measure KPIs

1. Speak to your ideal customer

When product descriptions are written with a broad audience in mind, they can become vague and fail to resonate.

To make your descriptions engaging, speak directly and personally to your target audience. Anticipate and answer product-related questions as if you were having a one-on-one conversation, using language and terminology that resonates with your ideal customer. That includes using the word "you."

Take a look at how The Oodie , an apparel retailer, harnesses this approach in the product description for its I Love Plants Oodie.

I Love Plants Oodie product description:

“Can’t stop buying plants? Unbeleafable. Don’t worry—us too! Cover yourself in your favourite obsession in our NEW I Love Plants Oodie! For every I Love Plants Oodie sold, one tree is planted across the world.”

When writing product descriptions for your ecommerce business, start by visualizing your ideal customer. What kind of tone do they appreciate? What vocabulary are they familiar with? Are there certain words they dislike? What questions might they have?

Think about how you would communicate with your ideal customer if you were selling your product face-to-face in a physical store. Then, try to incorporate that language into your ecommerce site. This approach can help create an online conversation that resonates more deeply with your customers, making them feel understood.

2. Highlight benefits, not features

While it’s natural to be excited about the unique features of your products, potential buyers are more interested in how these features will benefit them. They want to understand how your product will solve their problems or enhance their lives.

Writing an effective product description, therefore, requires highlighting the benefits of each feature—addressing any uncertainty or cognitive bias around the helpfulness of your product. A good example of this approach comes from Dr. Squatch , a company that sells natural soaps for men.

Pine Tar soap product description:

“Made with real pine extract, this all-star bar is as tough as a freshly cut bat. A true MVP of the shower, this heavy-hitter knocks out grime with its gritty composition and ultra-manly, woodsy scent. Toss in the exfoliating oatmeal and the super-soothing shea butter, and you’ve got a bullpen of natural ingredients that will strike out any stink.”

Dr. Squatch’s product page places the ingredients list of its Pine Tar soap on a hidden tab, choosing instead to lead with a description, which paints a vivid picture of the experience of using the product.

The description suggests that the soap performs its function (to clean) in a way that’s specifically suited to its target customer (men looking for a natural yet heavy-duty bathroom product). 

When writing product descriptions, consider the benefits of each product feature. How can your product make your customers’ lives better, easier, or more enjoyable? What problems does your product solve? Remember, you’re not selling a product; you’re selling an experience.

Dr. Squatch’s description also uses a brand-relevant extended metaphor (baseball) and overtly masculine adjectives (“tough,” “woodsy,” and “gritty”) to appeal to its target audience. Fine-tuning your copywriting in this way can help your product resonate.

3. Avoid generic phrases

When you’re unsure what to say about a product, writing descriptions can get challenging. It’s tempting to resort to general, overused phrases such as “effective” or “high quality.” However, clichés fail to impress potential buyers. They’ve heard these claims before, and they don’t provide unique or persuasive information about your product.

To avoid banalities, be as specific as possible in your copywriting.

Take Beardbrand , for example. Instead of making broad claims about the effectiveness of its products, it provides detailed reasons why its Best Sellers Bundle is so popular.

Beardbrand Best Sellers Bundle product description:

“ A do-it-all beard wash, hair shampoo, face wash, and body wash in a massive 14 oz. bottle. Formulated with hydrating, coconut-derived surfactants, this wash is gentle enough for your beard, hair, and face yet strong enough to wash everywhere else.

“Life is hard; soften up with this do-it-all beard and hair conditioner featuring an ultra-moisturizing punch of coconut oil and shea butter. Utility Softener doubles down as a hydrating shave lotion that helps reduce razor burn and irritation.

“An award-winning blend of jojoba, abyssinian, castor, and babassu oils makes Utility Oil the only oil you’ll ever need. Use this lightweight, moisturizing blend as a beard oil, hair oil, skin moisturizer, face serum, and pre/post-shave oil.

“Finish off your grooming routine with Styling Paste — a medium hold, satin finish styling aide for hair and beard. It locks in your look while leaving hair soft, flexible, and touchable for a natural, flowing, and reshapable style.”

Detailed descriptions like these serve multiple purposes. First, they add credibility to your products. By explaining the specific benefits of each product, you show potential customers that you know your products well and believe in their value.

Second, detailed descriptions help customers visualize how they’ll use the products. By painting a clear picture of the product experience, you help customers understand exactly what they’re buying and why it’s worth their investment.

Lastly, detailed product descriptions build trust. When you can speak with authority about the granular details of your products, customers are more likely to trust your brand.

💡 Once a product description has enticed a customer, Beardbrand uses a subscription model to generate recurring revenue from them.

4. Support superlatives with facts

Superlatives can sound insincere in product descriptions—unless they are substantiated with clear evidence. If you claim your product is the best, the easiest, or the most advanced, you need to provide specific reasons why.

An example of this product-writing technique can be seen in the product description for Casper’s Wave Hybrid Snow mattress .

Casper Wave Hybrid Snow mattress product description:

“Our most supportive mattress paired with Snow Technology for continuous cooling all night long. Here’s how The Wave Hybrid Snow unlocks your deepest and coolest night’s sleep—for even better tomorrows:

“Foam is divided into continuous ergonomic zones to provide maximum support and spinal alignment. Our most advanced solution to nighttime overheating keeps you 6° cooler all night.”

While Casper makes the bold claim that its product can unlock your deepest night’s sleep, it backs up the rhetoric with factual evidence. The product description explains how “Casper Labs testing” has verified mattress performance. Additionally, Casper offers a 100-day free trial period to show confidence in its product and allow customers to verify the claim for themselves.

If your product really is the best in its category, provide specific proof. Otherwise, tone down your product copy —or quote a customer who can provide a positive subjective opinion.

5. Feed customers’ imagination

Research proves that physically touching a product in a store can create feelings of ownership and increase the likelihood of a purchase.

So, how can you recreate that effect online, when your customers can’t physically interact with your products? High-quality product photography and videos can help—but there’s also a powerful ecommerce copywriting technique to increase desire: let your reader imagine what it would be like to own your product.

Notice how Todd Snyder applies aspirational content, in the form of a tagline and hero image, to promote its Spring clothing collection.

Clothing collection tagline:

“Dreaming of the Amalfi.”

Todd Snyder transports website visitors to the Amalfi Coast in Italy, a place associated with luxury, chill vibes, and classic style. The image helps link Todd Snyder’s clothing collection to the dreamy lifestyle you’d find in this famous Italian spot.

To practice this copywriting technique, start a paragraph with the word “Imagine” and finish it by explaining how your readers will feel when they own your product. Then, use what you’ve generated to write an aspirational tagline in your brand’s voice.

Let’s say you’re selling an espresso machine called the Barista Pro. First, you might create this imagined scenario:

Imagine stepping into your kitchen, the sun peeking through the windows. You pull a perfect cup of coffee from your Barista Pro and experience the rich aroma of a freshly brewed latte. You feel satisfied and energized.

From that scenario, you can craft a product tagline:

Start each day with an extra shot of joy.

6. Tell your product’s story

One effective way to create engaging product descriptions is to tell the story of your product. A well-crafted narrative can make your product more relatable and memorable, helping it stand out in a crowded marketplace.

A product’s story can include the inspiration behind its creation, the challenges faced during its development, or the impact it has had on customers since launch.

When crafting a product story, consider the following:

• What inspired the creation of the product?
• What challenges were faced during development?
• How does the product reflect your brand’s values or mission?
• What impact has the product had on customers’ lives?

7. Use sensory language

Sensory language refers to words that describe how we experience the world: how things taste, smell, look, feel, and sound. By using sensory words in your product descriptions, you can help customers imagine what it’s like to own your product.

When you use sensory language in your product descriptions, you’re not just making your products sound more appealing—you’re also engaging more of your customers’ brains. A recent study has shown that social media influencer posts can generate higher engagement when they contain sensory words like “crumble” and “juicy.”

Another study revealed that exposure to tactile verbs (e.g., “touch”) can prime your brain to react as if you’re actually touching an object.

When writing your own product descriptions, think about how your product engages the senses. Whether it’s the “crisp” sound of a new keyboard, the “smooth” feel of a luxury fabric, or the “bright” flavor of a fresh fruit, sensory language can make your product descriptions more engaging.

8. Add social proof

When potential customers are unsure about buying a product, they often look for advice from trusted sources. While you can provide reassurance through high-quality product descriptions and other on-page tactics, you can’t be a neutral third-party.

This is where customer reviews and industry testimonials come in. Social proof is the idea that people are influenced by others’ actions or opinions. Examples of social proof include a comments section, customer reviews, quotes from professional critics and review sites, or mentions from mainstream newspapers and industry magazines.

Athletic wear brand Gymshark includes detailed customer reviews on each product page. They go beyond a traditional star rating system by including six relevant and easily understandable review criteria, such as “comfort” and “squat proof.”

Asking customers to review specific product features is a simple, effective way to show that you understand what your customers care about.

If you don’t have enough customers to host an active review section, consider allocating some of your marketing budget to sponsored content about your product in a relevant, well-known publication.

At the very least, you can include images of people using your products to create the impression that your product is popular and trusted. Seeing others use and enjoy a product can reassure potential customers that they’re making a good choice.

9. Make descriptions scannable

Does your website design encourage visitors to read your product descriptions?

Consider how Kettle & Fire presents its product information. The brand uses eye-catching icons, simple dropdown tabs, and bullet points to make the content easy to scan.

Visitors can quickly scroll through the page and understand pricing, key benefits, ingredients, usage recommendations, customer reviews, and the brand’s values, all within a few seconds.

Kettle & Fire also organizes information based on what customers care about most. Different categories of information are separated by contrasting background colors, providing an instant visual guide.

Keeping your product descriptions clear and easy to scan makes them more reader-friendly and appealing to potential customers.

Here are some visual ideas to make your descriptions more scannable:

• Use headlines: Grab your visitor’s attention with compelling headlines.
• Use bullet points: Break up information into easy-to-read bullet points.
• Use white space: Don’t be afraid of white space. It can make your content easier to digest.
• Use a readable font size: Using a bigger font size can improve readability.
• Use high-quality product images: Well-designed and placed images can convey a lot of information quickly.

10. Set and measure KPIs

The aim of a product description is to convince a shopper to buy. But how can you tell if your descriptions are doing their job?

Here are some common key performance indicators to monitor on your product pages. They can indicate whether your product descriptions are working:

• Conversion rate tells you how many page visitors you converted into leads or customers.
• Cart abandonment rate shows how many shoppers put an item in their cart but left without buying. All stores deal with cart abandonment, but if this KPI is poor, your product descriptions and checkout process may need some work.
• Return rate highlights how many products are being returned . If it’s high, it could mean that your product descriptions or images aren’t accurately representing your products.
• Support inquiries . If you’re getting lots of questions about a product through email or a live chat feature, it could mean that the product description isn’t clear.
• Organic search engine rankings directly correlate with the amount of traffic entering your website. Good product descriptions help with search engine optimization and make your products show up in search results, leading to more visitors and sales.

Once you’ve picked which KPIs you want to watch, consider running some tests to see if you can optimize your product descriptions. A popular type of test used to iterate descriptions is A/B testing . This involves making a new version of your product description and serving it to a subset of your audience, allowing you to compare the performance of each version in real time.

You can run multiple A/B tests to fine-tune your product descriptions, until they are fully optimized for your KPIs. Try an app like OptiMonk to run tests on your Shopify store.

Product description template

Even if you’re using AI to write great product descriptions , you need to consider the features and benefits of each product individually. Every product serves different needs, and every set of potential customers has distinct buying triggers. 

That said, it’s possible to take a similar approach to writing product descriptions across your store, by developing a product description template containing open-ended prompts. 

Try developing a template with two sections: a brainstorming section followed by a draft description section.

Product description brainstorm

Answer these questions for each of your products to develop unique, relevant information that you can craft in to a product description:

• Who’s the ideal customer for this product? Knowing who your product is for is foundational to writing a good description.
• What are the products’ basic features? Collect dimensions, materials, functions, care instructions, and other factual details about the item.
• When should the product be used? List the intended use cases for your product. Highlight the ideal scenarios for when a customer should use your product.
• What makes the product special? Think about the unique benefits of your product and why it’s better than similar offerings from competitors. 

Product description draft

Once you’ve collected your product information in a document, use the following template to draft your product description.

• Write an attention-grabbing product title: Keep your copy short and simple while communicating a product use or benefit. For example, if you’re selling a patterned yoga t-shirt, you could call it the Fleck Studio Shirt.
• Craft a short paragraph: Turn your product information into an entertaining description that tells a clear story. For example, you could describe a scene in which your product is being used.
• Create a bulleted list: Add a section that lays out product features and materials.
• Include social proof: Deploy a product review app to capture customer reviews on your product page and integrate any customer feedback that already exists on search engines or social media platforms. 

Get your free ecommerce copywriting template

Want to write compelling copy that convinces your website visitors to click, sign up, or buy? Master high-conversion copywriting and increase your sales with our easy-to-follow framework.

Product descriptions are always worth the effort

Writing product descriptions for your online store isn’t about listing features. It’s a chance to connect with your target customers and show them exactly how a product fits into their lives.

Taking time to share your enthusiasm about a product’s backstory, design process, and thoughtful details proves you’re excited about your store’s items—making it more likely your customers will get excited, too.

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Product description FAQ

How do you write a product description statement.

To write an effective product description, follow these steps:

• Know your audience: Understand who your ideal customer is and what they care about. Use language and terminology that resonates with them.
• Highlight benefits, not features: Explain how your product can solve a problem or enhance the customer’s life.
• Use sensory language: Describe how the product feels, smells, sounds, tastes, or looks to help customers imagine owning or using it.
• Tell a story: Share the inspiration behind the product or its impact on customers to make it more relatable and memorable.
• Avoid clichés: Be specific and avoid overused phrases.
• Include social proof: Add customer reviews or testimonials to build trust and credibility.
• Make it scannable: Use bullet points, subheadings, and white space to make the description easy to read.
• Include a call to action: Encourage customers to make a purchase or take the next step.

What is the purpose of a product description?

Product descriptions have two purposes: to inform and persuade potential customers. Product descriptions inform readers by detailing a product’s features, helping them understand use-cases and value. Simultaneously, they persuade readers by showcasing a product’s benefits and solutions, compelling them to purchase.

What needs to be in a product description?

A product description should clearly highlight the key features and benefits of your product to attract customers. You should make it engaging by using persuasive language that speaks directly to their needs and desires.

What is a good product description format?

A good product description starts with an attention-grabbing product title, followed by a brief paragraph telling a story about a product’s value. Next, include a bulleted list of product features and details for easy scanning. Add customer reviews for credibility, and finish with a compelling call to action .

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What Does “Product Quality” Really Mean?

In this article, the author reviews and synthesizes the varying definitions of product quality arising from philosophy, economics, marketing, and operations management. he then goes on to build an eight­-dimensional framework to elaborate on these definitions. using this framework, he addresses the empirical relationships between quality and variables such as price, advertising, market share, cost, and profitability..

• Quality & Service

Product quality is rapidly becoming an important competitive issue. The superior reliability of many Japanese products has sparked considerable soul-searching among American managers. 1 In addition, several surveys have voiced consumers’ dissatisfaction with the existing levels of quality and service of the products they buy. 2 In a recent study of the business units of major North American companies, managers ranked “producing to high quality standards” as their chief current concern. 3

Despite the interest of managers, the academic literature on quality has not been reviewed extensively. The problem is one of coverage: scholars in four disciplines — philosophy, economics, marketing, and operations management — have considered the subject, but each group has viewed it from a different vantage point. Philosophy has focused on definitional issues; economics, on profit maximization and market equilibrium; marketing , on the determinants of buying behavior and customer satisfaction; and operations management , on engineering practices and manufacturing control. The result has been a host of competing perspectives, each based on a different analytical framework and each employing its own terminology.

At the same time, a number of common themes are apparent. All of them have important management implications. On the conceptual front, each discipline has wrestled with the following questions: Is quality objective or subjective? Is it timeless or socially determined? Empirically, interest has focused on the correlates of quality. What, for example, is the connection between quality and price? Between quality and advertising? Between quality and cost? Between quality and market share? More generally, do quality improvements lead to higher or lower profits?

Five Approaches to Defining Quality

Five major approaches to the definition of quality can be identified: (1) the transcendent approach of philosophy; (2) the product-based approach of economics; (3) the user-based approach of economics, marketing, and operations management; and (4) the manufacturing-based and (5) value-based approaches of operations management. Table 1 presents representative examples of each approach.

About the Author

David A. Garvin is Associate Professor of Business Administration at the Graduate School of Business Administration, Harvard University. Dr. Garvin holds the A.B. degree from Harvard University and the Ph.D. degree from M.I.T. His primary research interests are in the areas of production and operations management, industrial economics, and discussion teaching. Dr. Garvin has had consulting and executive education experience with major U.S. corporations, nonprofit organizations, and public agencies. He is the author of The Economics of University Behavior and coauthor of Cases in Operations Management . His many articles have appeared in such journals as Columbia Journal of World Business, Business Horizons, Harvard Business Review, and California Management Review.

1. See: W. J. Abernathy, K. B. Clark, and A. M. Kantrow, Industrial Renaissance (New York: Basic Books, 1983); D. A. Garvin, “Quality on the Line,” Harvard Business Review, September–October 1983, pp. 64–75; D. A. Garvin, “Japanese Quality Management,” Columbia Journal of World Business , in press. J. M. Juran, “Japanese and Western Quality: A Contrast,” Quality Progress, December 1978, pp. 10–18; A. L. Robinson, “Perilous Times for U.S. Microcircuit Makers,” Science , 9 May 1980, pp. 582–586.

2. See: Barksdale et al., “A Cross-National Survey of Consumer Attitudes Towards Marketing Practices, Consumerism, and Government Relations,” Columbia Journal of World Business , Summer 1982, pp. 71–86; Center for Policy Alternatives, Consumer Durables: Warranties, Service Contracts, and Alternatives (Cambridge, MA: Massachusetts Institute of Technology, 1978), pp. 3-127–3-146; “Rising Concern on Consumer Issues Is Found in Harris Poll,” New York Times , 17 February 1983.

3. See J. G. Miller, The 1983 Manufacturing Futures Project: Summary of North American Survey Responses & Preliminary Report (Boston, MA: School of Management, Boston University, 1983), p. 14.

4. See: R. M. Pirsig, Zen and the Art of Motorcycle Maintenance (New York: Bantam Books, 1974); B. W. Tuchman, “The Decline of Quality,” New York Times Magazine , 2 November 1980.

5. See: S. Buchanen, ed., The Portable Plato (New York: The Viking Press, 1948); G. Dickie, Aesthetics: An Introduction (New York: The Bobbs-Merrill Company, Inc., 1971), p. 5.

6. See: L. Abbott, Quality and Competition (New York: Columbia University Press, 1955); Z. Griliches, ed., Price Indexes and Quality Change (Cambridge, MA: Harvard University Press, 1971); K. Lancaster, Consumer Demand: A New Approach (New York: Columbia University Press, 1971), p. 122; K. B. Leffler, “Ambiguous Changes in Product Quality,” American Economic Review (December 1982): 956–967.

7. See: Abbott (1955), p. 129; K. Lancaster, Variety, Equity, and Efficiency (New York: Columbia University Press, 1979), p. 28.

8. See: D. Levhari and T. N. Srinivasan, “Durability of Consumption Goods: Competition versus Monopoly,” American Economic Review (March 1969): 102–107; R. L. Schmalensee, “Regulation and the Durability of Goods,” Bell Journal of Economics and Management Science (Spring 1970): 54–64; P. L. Swan, “Durability of Consumption Goods,” American Economic Review (December 1970): 884–894; P. L. Swan, “The Durability of Goods and the Regulation of Monopoly,” Bell Journal of Economics and Management Science (Autumn 1971): 347–357; T. R. Saving, “Market Organization and Product Quality,” Southern Economic Journal (April 1982): 856.

9. See: C. D. Edwards, “The Meaning of Quality,” Quality Progress , October 1968, pp. 36–39; A. A. Kuehn and R. L. Day, “Strategy of Product Quality,” Harvard Business Review, November–December 1962, pp. 100–110.

10. See: Kuehn and Day (November–December 1962); R. M. Johnson, “Market Segmentation: A Strategic Management Tool,” Journal of Marketing Research , February 1971, pp. 13–18; P. Kotler, Marketing Decision Making: A Model Building Approach (New York: Holt, Rinehart and Winston, 1971), pp. 491–497; B. T. Ratchford, “The New Economic Theory of Consumer Behavior: An Interpretive Essay,” Journal of Consumer Research , September 1975, pp. 65–75.

11. See: E. H. Chamberlin, “The Product as an Economic Variable,” Quarterly Journal of Economics , February 1953, pp. 1–29; R. Dorfman and P. O. Steiner, “Optimal Advertising and Optimal Quality,” American Economic Review (December 1954): 822–836; L. J. White, “Quality Variation When Prices Are Regulated,” Bell Journal of Economics and Management Science (Autumn 1972): 425–436.

12. See: J. M. Juran, ed., Quality Control Handbook , 3rd ed. (New York: McGraw-Hill, 1974), p. 2; H. L. Gilmore, “Product Conformance Cost,” Quality Progress , June 1974, pp. 16–19.

13. See: Edwards (October 1968), pp. 36–39; Lancaster (1979), p. 28; H. Theil, Principles of Econometrics (New York: John Wiley & Sons, 1971), pp. 556–573.

14. See: E. Sheshinski, “Price, Quality, and Quantity Regulation in a Monopoly Situation,” Economica , May 1976, pp. 127–137; White (Autumn 1972).

15. See R. B. Yepsen, Jr., ed., The Durability Factor (Emmaus, PA: Rodale Press, 1982), pp. 12–15.

16. See: P. B. Crosby, Quality Is Free (New York: McGraw-Hill, 1979); Gilmore (June 1974).

17. See: G. Boehm, “ 'Reliability' Engineering,” Fortune , April 1963, pp. 124–127, 181–182, 184, 186; A. V. Feigenbaum, Total Quality Control (New York: McGraw-Hill, 1961), ch. 14; Juran (1974), pp. 8-9–8-32.

18. See: Feigenbaum (1961), chs. 10–13; J. M. Juran and F. M. Gryna, Jr., Quality Planning and Analysis (New York: McGraw-Hill, 1980).

19. See: J. Campanella and F. J. Corcoran, “Principles of Quality Costs,” Quality Progress , April 1983, p. 21; Crosby (1979).

20. See: R. A. Broh, Managing Quality for Higher Profits (New York: McGraw-Hill, 1982), ch. 1; Juran (1974), ch. 5.

21. See: Broh (1982); Feigenbaum (1961).

22. See The Consumer Network, Inc., Brand Quality Perceptions (Philadelphia, PA: The Consumer Network, Inc., August 1983).

23. See K. Ishikawa, “Quality and Standardization: Program for Economic Success,” Quality Progress , January 1984, p. 18.

24. See Juran (1974), pp. 2-4–2-9.

25. See E. S. Maynes, “The Concept and Measurement of Product Quality,” in Household Production and Consumption , ed. N. E. Terleckyj (New York: National Bureau of Economic Research, 1976), pp. 550–554.

26. See: K. Lancaster, “A New Approach to Consumer Theory,” Journal of Political Economy , April 1966, pp. 132–157; Lancaster (1971); Lancaster (1979).

27. See Lancaster (1971), p. 7.

28. See Juran (1974), pp. 8–12.

29. See C. J. Bliss, Capital Theory and the Distribution of Income (Amsterdam: North-Holland, 1975), ch. 6.

30. See “Retiring Autos at 14,” New York Times , 3 April 1983, sec. 3, p. 1.

31. See S. W. Burch, “The Aging U.S. Auto Stock: Implications for Demand,” Business Economics , May 1983, pp. 22–26.

32. See J. A. Quelch and S. B. Ash, “Consumer Satisfaction with Professional Services,” in Marketing of Services, ed. J. H. Donnelly and W. R. George (Chicago, IL: American Marketing Association, 1981).

33. See: Kuehn and Day (November–December 1962); Johnson (February 1971).

34. See: D. F. Cox, ed., Risk Taking and Information Handling in Consumer Behavior (Boston, MA: Division of Research, Harvard University, Graduate School of Business Administration, 1967), ch. 11; D. R. Lambert, “Price as a Quality Signal: The Tip of the Iceberg,” Economy Inquiry , January 1980, pp. 144–150.

35. See: W. O. Hagstrom, “inputs, Outputs, and the Prestige of American University Science Departments,” Sociology of Education , Fall 1971, pp. 384–385; D. D. Knudsen and T. R. Vaughan, “Quality in Graduate Education: A Reevaluation of the Rankings of Sociology Departments in the Cartter Report,” American Sociologist, February 1969, p. 18.

36. See Steinway & Sons (Boston, MA: Harvard Business School, HBS Case Services #9-682-625, 1981), p. 5.

37. See P. C. Riesz, “Price-Quality Correlations for Packaged Food Products,” Journal of Consumer Affairs , Winter 1979, p. 234.

38. See Lambert (January 1980).

39. See Riesz (1979), p. 244.

40. See: H. J. Leavitt, “A Note on Some Experimental Findings about the Meanings of Price,” Journal of Business , July 1954, pp. 205–210; A. Gabor and C. W. J. Granger, “Price as an Indicator of Quality: Report on an Enquiry,” Economica , February 1966, pp. 43–70; J. D. McConnell, “An Experimental Examination of the Price-Quality Relationship,” Journal of Business , October 1968, pp. 439–444.

41. See Riesz (1979), p. 236.

42. See R. A. Westbrook, J. W. Newman, and J. R. Taylor, “Satisfaction/Dissatisfaction in the Purchase Decision Process,” Journal of Marketing , October 1978, pp. 54–60.

43. See “The Buying Consumer: Room Air Conditioners,” a report by Appliance Manufacturer (Chicago, IL: Cahners Publishing, 1979).

44. See Lambert (January 1980).

45. See: P. Nelson, “Information and Consumer Behavior,” Journal of Political Economy (March–April 1970): 311–329; P. Nelson, “Advertising as Information,” Journal of Political Economy (July–August 1974): 729–754.

46. See R. L. Schmalensee, “A Model of Advertising and Product Quality,” Journal of Political Economy (June 1978): 485–504.

47. Ibid., pp. 485–486.

48. See H. J. Rotfeld and K. B. Rotzoll, “Advertising and Product Quality: Are Heavily Advertised Products Better?” Journal of Consumer Affairs , September 1976, p. 46.

49. See C. T. Gilligan and D. E. A. Holmes, “Advertising Expenditure and Product Quality,” Management Decision (Vol. 17, No. 5): 392.

50. See Barksdale et al. (Summer 1982), p. 78.

51. See: R. D. Buzzell and F. D. Wiersema, “Modeling Changes in Market Share: A Cross-Sectional Analysis,” Strategic Management Journal, 1981, pp. 27–42; R. D. Buzzell and F. D. Wiersema, “Successful Share-Building Strategies,” Harvard Business Review, January–February 1981, pp. 135–144; C. S. Craig and S. P. Douglas, “Strategic Factors Associated with Market and Financial Performance,” Quarterly Review of Economics and Business , Summer 1982, pp. 101–111; B. T. Gale and B. S. Branch, “Concentration versus Market Share: Which Determines Performance and Why Does It Matter?” The Antitrust Bulletin, Spring 1982, pp. 83–105; L. W. Phillips, D. Chang, and R. D. Buzzell, “Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses,” Journal of Marketing , Spring 1983, pp. 26–43; S. Schoeffler, R. D. Buzzell, and D. F. Heany, “Impact of Strategic Planning on Profit Performance,” Harvard Business Review, March–April 1974, pp. 137–145.

52. See Buzzell and Wiersema (January–February 1981), p. 140.

53. See: Schoeffler, Buzzell, and Heany (March–April 1974), p. 141; Gale and Branch (Spring 1982), pp. 93–95.

54. See: Buzzell and Wiersema (1981); Craig and Douglas (Summer 1982); Phillips, Chang, and Buzzell (Spring 1983).

55. See: R. E. Cole, “Improving Product Quality through Continuous Feedback,” Management Review, October 1983, pp. 8–12; Garvin (in press).

56. See Campanella and Corcoran (April 1983) p. 17.

57. See: Campanella and Corcoran (April 1983); Crosby (1979); Gilmore (June 1974); H. L. Gilmore, “Consumer Product Quality Cost Revisited,” Quality Progress , April 1983, pp. 28–33.

58. See: R. S. Kaplan, “Measuring Manufacturing Performance: A New Challenge for Managerial Accounting Research,” The Accounting Review (October 1983): 686–705; S. C. Wheelwright, “Japan — Where Operations Really Are Strategic,” Harvard Business Review, July–August 1981, pp. 70–71.

59. See Phillips, Chang, and Buzzell (Spring 1983), p. 27.

60. See Garvin (September–October 1983).

61. See Crosby (1979).

62. See “Quality Cost Survey,” Quality, June 1977, pp. 20–22.

63. See: Gilmore (June 1974); Gilmore (April 1983).

64. See Gale and Branch (Spring 1982), pp. 96–97.

65. See Phillips, Chang, and Buzzell (Spring 1983), pp. 38–39.

66. Ibid., p. 37.

67. See M. E. Bader, Practical Quality Management in the Chemical Process Industry (New York: Marcel Dekker, 1983), ch. 1.

68. See: Chamberlin (February 1953); Dorfman and Steiner (December 1954).

69. See: Craig and Douglas (Summer 1982); Phillips, Chang, and Buzzell (Spring 1983); Schoeffler, Buzzell, and Heany (March–April 1974).

70. See Schoeffler, Buzzell, and Heany (March–April 1974), p. 141.

71. See: Buzzell and Wiersema (January–February 1981); Phillips, Chang, and Buzzell (Spring 1983).

72. See A. R. Andreasen, “A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures,” Journal of Consumer Affairs , Winter 1977, pp. 11–24.

73. See H. Takeuchi and J. A. Quelch, “Quality Is More Than Making a Good Product,” Harvard Business Review , July–August 1983, pp. 139–145.

74. See: W. Skinner, “Manufacturing — Missing Link in Corporate Strategy,” Harvard Business Review, May–June 1969, pp. 136–145; W. Skinner, “The Focused Factory,” Harvard Business Review , May–June 1974, pp. 113–121; S. C. Wheelwright, “Reflecting Corporate Strategy in Manufacturing Decisions,” Business Horizons , February 1978, pp. 57–66.

75. See Wheelwright (July–August 1981).

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113 Quality Control Essay Topic Ideas & Examples

Inside This Article

Quality control is a critical aspect of any business or organization that aims to deliver high-quality products or services to its customers. It involves monitoring and evaluating the quality of products or services to ensure they meet certain standards and specifications. Quality control is essential to prevent defects, errors, and inconsistencies that can negatively impact a company's reputation and bottom line.

If you're tasked with writing an essay on quality control, you may be struggling to come up with a topic that will engage your readers and demonstrate your understanding of the subject. To help you get started, here are 113 quality control essay topic ideas and examples:

• The importance of quality control in manufacturing
• How quality control can improve customer satisfaction
• The role of quality control in ensuring product safety
• The impact of quality control on a company's reputation
• Best practices for implementing a quality control program
• The benefits of using technology in quality control
• How quality control can help reduce waste and improve efficiency
• The relationship between quality control and quality assurance
• The challenges of implementing quality control in a small business
• The role of statistical analysis in quality control
• Quality control in the food industry: ensuring product safety and freshness
• The impact of globalization on quality control practices
• Quality control in the healthcare industry: ensuring patient safety
• The importance of quality control in the pharmaceutical industry
• How quality control can help prevent product recalls
• Quality control in the automotive industry: ensuring vehicle safety
• The role of quality control in the construction industry
• The impact of quality control on supply chain management
• Quality control in the hospitality industry: ensuring customer satisfaction
• The challenges of implementing quality control in a service-based business
• The role of quality control in ensuring data accuracy and integrity
• Quality control in the retail industry: ensuring product quality and consistency
• The impact of quality control on brand loyalty
• The role of quality control in meeting regulatory requirements
• The benefits of implementing a Total Quality Management (TQM) program
• Quality control in the aerospace industry: ensuring the safety of aircraft
• The impact of quality control on employee morale and motivation
• The challenges of implementing quality control in a fast-paced environment
• Quality control in the technology industry: ensuring software reliability
• The role of quality control in disaster preparedness and response
• The impact of quality control on the environment and sustainability
• Quality control in the education industry: ensuring academic standards
• The benefits of implementing a Six Sigma quality control program
• Quality control in the energy industry: ensuring the safety of power plants
• The role of quality control in the entertainment industry
• The impact of quality control on social responsibility and ethical practices
• Quality control in the fashion industry: ensuring product quality and design
• The challenges of implementing quality control in a global supply chain
• The role of quality control in the financial industry: ensuring data accuracy
• Quality control in the telecommunications industry: ensuring network reliability
• The benefits of implementing a Lean Six Sigma quality control program
• Quality control in the transportation industry: ensuring vehicle safety and maintenance
• The impact of quality control on customer retention and loyalty
• The role of quality control in the healthcare industry: ensuring patient outcomes
• Quality control in the pharmaceutical industry: ensuring drug safety and efficacy
• The challenges of implementing quality control in a regulated industry
• The role of quality control in ensuring product consistency and reliability
• Quality control in the automotive industry: ensuring vehicle performance and safety
• The impact of quality control on employee satisfaction and retention
• The benefits of implementing a Quality Management System (QMS) for quality control
• Quality control in the aerospace industry: ensuring the safety of space missions
• The role of quality control in the construction industry: ensuring building safety
• Quality control in the food industry: ensuring food safety and quality
• The challenges of implementing quality control in a fast-changing market
• The role of quality control in the hospitality industry: ensuring customer satisfaction
• The impact of quality control on brand reputation and customer trust
• The benefits of implementing a quality control program for small businesses
• Quality control in the technology industry: ensuring software reliability and security
• The role of quality control in the energy industry: ensuring the safety of power plants
• Quality control in the education industry: ensuring academic standards and curriculum
• The role of quality control in the entertainment industry: ensuring product quality
• Quality control in the financial industry: ensuring data accuracy and integrity
• Quality control in the telecommunications industry: ensuring network reliability and performance
• The role of quality control in the transportation industry: ensuring vehicle safety
• Quality control in the healthcare industry: ensuring patient safety and outcomes
• The challenges of implementing quality control in a regulated environment
• The role of quality control in the pharmaceutical industry: ensuring drug safety
• Quality control in the food industry: ensuring product safety and quality

In conclusion, quality control is a critical aspect of any business or organization that aims to deliver high-quality products or services to its customers. By selecting a relevant and engaging topic from the list above, you can demonstrate your understanding of quality control and its importance in various industries. Good luck with your essay!

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Essays on High Quality Products

11 samples on this topic

On this page, we've put together a database of free paper samples regarding High Quality Products. The plan is to provide you with a sample close to your High Quality Products essay topic so that you could have a closer look at it in order to get a better idea of what a top-notch academic work should look like. You are also suggested to implement the best High Quality Products writing practices presented by professional authors and, eventually, come up with a high-quality paper of your own.

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Expertly Crafted Essay On Competencies And Competitive Advantage Questions

Response to Question One

One of the core competencies that could enhance the achievement of our company vision is to foster innovation to generate cutting edge and unique products to our clients. Besides, the vision of the company could also be achieved by focusing on the competency of quality and reliable product development. The third core competency of the company that could stimulate the achievement of our company vision is focusing on brand development through the provision of exceptional client/customer services across all our operational networks.

Response to Question Two

Market Structure: A Top-Quality Essay For Your Inspiration

Free preliminary strategic audit of at&t essay example, example of case study on financial analysis of five below, inc., kfc branding report examples, example of creative writing on total quality management, ethics in cost account: a sample case study for inspiration & mimicking, write by example of this supplier relationship management using kraljic matrix-a case of apple report.

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Quality Is More Than Making a Good Product

• Hirotaka Takeuchi
• John Quelch

Corporate executives and consumers have in recent years adopted divergent views of product quality. Several recent surveys indicate how wide the quality perception gap is: Three out of five chief executives of the country’s largest 1,300 companies said in a 1981 survey that quality is improving; only 13% said it is declining.1 Yet 49% of […]

Corporate executives and consumers have in recent years adopted divergent views of product quality. Several recent surveys indicate how wide the quality perception gap is:

• Hirotaka Takeuchi is a professor in the strategy unit of Harvard Business School.
• John Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School and holds a joint appointment at Harvard School of Public Health as a professor in health policy and management.

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6 Key Tips to Write Great Product Descriptions (With Examples)

• Organic traffic 111
• Linking websites 46

The number of websites linking to this post.

This post's estimated monthly organic search traffic.

A great product description tells a story—the story of who your product is for and how your product can help them get what they want.

Because when it comes to sales, it’s not about what your product does . It’s about how your product helps your customers achieve the life they imagine in their heads.

But what does that mean? And how do you get more people to click “Buy now” after reading your product descriptions? Let’s set the scene with a few great examples.

Fantastic product description examples you can learn from

One of my favorite examples of a stellar product description is Thursday Boot Co.’s President Lace-Up Boot . Let’s take a look:

There are a few key things here that make this description so good:

• It knows its audience: Men who want a boot that looks good, stands up to hard use, and doesn’t require constant cleaning and caring.
• It makes you a part of its story and mission: making the highest-quality boots that are priced fairly and ethically.
• It highlights the quality of the materials—Kevlar laces and USA-grown tier 1 cattle hides.

Here’s another product description example from Solo Stove’s smokeless fire pit :

Just like Thursday Boot Co., Solo Stove does a great job of knowing its audience. Anyone who’s sat around a fire knows what teary eyes and smelly clothes feel like.

Notice how its actual “product description” is only two short sentences. It cuts straight to what the product is with zero fluff above the fold, then goes into explaining the features in more detail beneath the product images and specs.

Solo Stove also does a great job of using video to enhance its product descriptions.

Lastly, let’s look at one of my favorite products of all time: chocolate.

Endangered Species Chocolate is my favorite chocolate brand. The chocolate is decadent, delicious, and, best of all, the brand gives 10% of its profit to help save endangered species.

Why am I telling you this? Aside from wanting to convince you to enlighten your palate, I’m hoping you’ll see these are all points that help the brand write delicious product descriptions that convert.

It uses its descriptions to describe the experience you will have when you buy one of the bars. This helps you to imagine the taste in your mouth. And if you can imagine it, you’re one step closer to making that experience a reality and clicking the “buy” button.

This is the power of using words to help your customers visualize themselves owning, using, or consuming your product. If they can see it in their minds, they are much more likely to buy.

By studying other brands’ copywriting, you can improve your own.

6 tips to write product descriptions that convert

Ready to start writing? Here are six tips for crafting the best product descriptions possible:

1. Above all else, know your audience

Convincing someone to buy something without understanding their needs, wants, and desires is difficult, to say the least. If you want your descriptions to be as effective as possible, you need to know your audience well.

Specifically, you need to know the answers to the following questions:

• What are the characteristics of the target segment or of an ideal customer? (Age, gender, interests, personality, life situation, etc.).
• What pain point does my product help them solve? What lifestyle does it help them live?

If we look at the three examples I gave above, we can answer these questions. 

President Lace-Up Boot: 

• Male, likely aged 25–45, cares about his appearance but also needs a boot that can function, hold up, and look good.
• It helps the wearer have practical footwear that looks good, feels good, and doesn’t break the bank.

Solo Stove:

• Multiple age ranges and genders, but likely a family-oriented person aged 30–45 or possibly someone who enjoys hosting parties. I would create more than one buyer persona in this case.
• It helps them host wonderful gatherings around a smokeless, beautiful fire.

Endangered Species Chocolate:

• Likely someone a bit older (30+) with more money to spend on indulgences and who cares about the planet as well as great chocolate.
• It helps them enjoy a delicious treat and take a moment for themselves.

Notice that I didn’t say, “Gives them a good shoe to wear” or “Gives them a pit to make a fire.” There’s more to it than that—it’s about the ultimate desired outcome: Having the perfect fire to make the perfect party or the perfect boot to look good and feel good without breaking the bank.

If you can figure out exactly what your audience wants and needs, then you can paint a picture with your words that can sell your product for you.

If you don’t know the answers to these questions, it’s time to do some market research . Read forums, ask questions, and always try to get authentic customer feedback. Even consider sending an email asking for people’s feedback and try to get them to let you hop on a phone or video call. This insight is invaluable and can be worth giving free products or discounts to get.

2. Tell a story

Good copywriting gets the reader invested. You want them to feel like they’re a part of your story or mission.

In the words of world-renowned copywriter David Ogilvy, “The worst fault a salesman can commit is to be a bore.” People want to be entertained and fascinated, and your descriptions are no exception.

Obviously, this is easier done with some products than others. It’s pretty difficult to tell an interesting story about something as simple as a standard phone charging cable or a roll of paper towels. But that doesn’t mean it can’t be done.

One of my favorite ways a brand has done this is Squatty Potty and its slogan “Unkink Your Colon”:

It combines humor with storytelling to make an extremely compelling product description. And it keeps it going all the way through its product page.

The “story” is, as a species, we have evolved to poop while squatting, not sitting. The squatty potty helps you to do what humans were designed to do in the unnatural environment we call a bathroom.

Not all products lend themselves so well to this type of humorous storytelling. But if you can find an interesting angle for your products, it can help you create a selling point.

3. Write with SEO in mind

If you care about getting free, recurring customers, you should care about search engine optimization (SEO) . That means optimizing your product pages so they can rank for keywords people search on Google and other search engines.

Optimizing your product descriptions starts with knowing what keyword you want your page to rank for—which means you need to do some keyword research .

The easiest way to do that is to search for your product on Ahrefs’ Keywords Explorer , look at the Related terms report, and leave it at the default view. It shows you keywords that pages ranking at the top 10 positions for the keyword on the input also rank for.

For example, let’s say I want to sell a purple bikini. It brings back 38 related keywords:

The keyword “purple bikini” is searched for ~3,000 times per month. But there are other keywords like “purple bathing suits,” “purple bikini set,” etc., that are also searched for.

In this case, the keyword I typed in happened to be the best target keyword for the page. But that won’t always be the case. Had we typed “lavender bikini,” we would have found that “purple bikini” would be a better keyword to target due to its higher traffic potential.

These related terms can help you further optimize your product page for the main target keyword.

For example, we can talk about “purple swimsuit” and “purple bikini set” in our product description to increase our page’s relevancy for the keyword “purple bikini” and help our chances of ranking on Google.

You can use these keywords in your page headers, the description itself, image alt text, and more. Just add them wherever it feels natural and makes sense without trying to force them in too many times. Think of it as a way of varying your word choices (which is one of my tips to become a better writer , by the way).

This is part of the deeper process of on-page SEO —something every e-commerce business owner should learn. 

4. Use ads to test copy

Enough about SEO. Let’s talk about pay-per-click (PPC) ads and how to use them to improve your product copy.

If you’re already running search ads, then use excerpts from the winning ad copies in your product descriptions. You’ve already got the data that they work.

If you’re not running ads, you can still spy on competitors’ ads to see what kind of copy is working for them. Just Google your product…

… and take note of any common trends among the ads. In this example, the word “Designer” sticks out to me. If I try other keywords, I can see that’s a common trend:

This tells me using words like “Designer” and advertising combo pricing may be a good thing to include in your product descriptions.

To make this even better and faster, you can spy on your competitors’ ads with the Ads report inside Ahrefs’ Site Explorer .

This will let you see their ad copies across all of their ads, and you can check multiple competitors to see the trends and overlaps of what makes them successful. This is because ads that drive the most traffic and cost the most are likely to be optimized and tested, so you can steal what’s already been found to convert.

5. Make it look good

Your product page doesn’t need to just sound good—it needs to look good too.

This encompasses a lot of things:

• Using better words to describe your products
• Formatting your description in a way that’s easy to scan
• Breaking up large paragraphs and cutting fluff
• Using high-quality photos and videos
• Breaking up the page visually

The brand examples I gave at the beginning of this article do this really well. They don’t just have some product photos with a description and a “buy” button—their whole product page is a landing page created to convert the visitor.

They break up the page into sections using a mix of beautiful product photos with brief descriptions, video overviews, and close-ups that explain the minute details. If you don’t know how to structure your website like this yourself and can’t find a template you like, it may be worth hiring a web designer to build it for you.

Beyond the structure of the page, you should also focus on improving the words you use to describe your products. Instead of just saying it’s “durable” or “high quality,” take a more poetic and enticing approach.

Jacob McMillen shares a great tip in his guide to copywriting that is beneficial here—use bulleted lists that describe a feature of the product, then follow that up with the added benefit while utilizing power words. 

For example:

• Enzyme washed for added softness
• Dye process creates variations of color, making each tee truly unique
• Tees pre-shrunk, so they will fit the same forever

Words such as “unique” or “forever” are power words. Check out this list of power words for more ideas to vary your wording and keep it interesting.

6. Cut the fluff

Hopefully at this point, you’ve meticulously brooded over every word of your descriptions. You’ve formatted them with thoughtful use of bulleted lists, sections, and media.

But there’s one more thing you need to do to polish your description: Ruthlessly cut the fluff.

When you’re done writing, sleep on it first, then read your product descriptions out loud the next day. By reading them out loud, it will be painfully obvious where you’ve added unnecessary, extra wording or which sentences sound strange.

Some big culprits include the overuse of the word “that,” writing in passive voice instead of active voice, and using weak verbs instead of stronger, more expressive ones.

Let’s take an example. Here’s a product description:

Our lovely, fluffy down pillow is made by hand in a factory in Indiana by people who put a lot of care into every stitch. This pillow is sure to get rid of your insomnia and help you sleep like a baby.

Good, but let’s cut the fluff and see what we can improve:

Our luxurious down pillows are hand-crafted with love in every stitch. Sewn right here in Indiana, these pillows will make your insomnia a thing of the past. Sleep like a baby again.

See how the second is more direct and uses stronger verbs with fewer words? That’s what you’re aiming for. Strong, expressive, and concise.

Final thoughts

As digital entrepreneurs, our website is our 24/7 sales machine. Every second we put into improving it is a second invested in an automated money machine.

Learning how to perfect your product descriptions—and your product pages—is one of the ways you can get a bigger ROI from your business.

Ready to learn more? Check out these other guides:

• 21 Writing Tips to Become a Better Writer Fast
• E-commerce SEO: The Beginner’s Guide
• The Three Most Important Ecommerce Success Factors

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What Makes a Product Review Good? Tips & Examples for eCommerce Websites

For all the time and effort you spend crafting meticulous marketing materials for your products, your customers can make or break your success in just 30 seconds with a simple review.

In the digital age, online reviews are the most valuable social proof out there. In fact, 9 out of 10 customers want to read reviews before they purchase a product, making your review strategy an integral part of your sales and marketing efforts.

So, what can you do to ensure you get great product reviews — ones that will spread positive word-of-mouth about your brand and convince your customers to spend their hard-earned cash at your eCommerce store?

In this article, we’ll show you how by covering:

• What recent Google product review updates mean for your website
• What makes a good product review (including screenshots of good examples)
• What strategies you can use to gather better ones for your eCommerce brand

Recent Google Product Review Updates

You’ve probably noticed more and more content related to product reviews appearing in the search results over the years. It makes sense; Google wants to provide top-quality results to users’ search queries, and oftentimes, product reviews are a crucial part of shoppers’ decision-making process.

Unfortunately, because of this trend, the web has been inundated with sub-par roundups and review articles over the last decade. 

Because product reviews, buying guides , round-ups, and similar content rank so well, it’s been easy for content producers to game the algorithm. With a clever SEO strategy, websites have been able to rank highly in the SERPs — even if they’ve never even used the products they’re writing about! 

To combat the frustrations caused by this mountain of disappointing content, Google has rolled out a series of new algorithmic updates over the last year, aimed at helping customers more easily find the value-forward testimonials they’re looking for.

While Google won’t give marketers all of the in-depth details, we do know that Google’s new updates are intended to reward those with high-quality content, meaning content with:

• Proof that an actual product test or usage has occurred 
• Honest feedback by the reviewer
• Unique copy (not just reiterated content from the product page of the brand’s website)
• Unique product photos (not manufacturer’s photos from another website)

For a full timeline of the update rollouts, check out Search Engine Land’s coverage here .

Should Your eCommerce Business Be Worried?

When many eCommerce marketers hear the words “product review update,” they worry that their sites may be affected by this algorithmic change.

The good news is that most eCommerce websites won’t be impacted by these updates. In fact, none of our clients have seen an impact on their organic performance so far.

That said, if you produce “Best of” lists, buying guides, or FAQs from customers, or if you work with affiliates/bloggers for marketing your products, you may want to pay special attention to these algorithm changes.

Pay special attention to E.A.T. principles — expertise, authoritativeness, and trustworthiness — as you’re publishing to your online store. Using unique content and images, demonstrating the author’s experience and know-how, and even giving them a well-built author page can go a long way in creating high-quality content for your audience.

When it comes to external review sites, it’s in your best interest to know which sites are linking back to yours — and how high-quality they are. If a review site gets penalized for poor-quality reviews, your eCommerce website may lose authority tangentially if its content links to your products in those reviews. 

Therefore, be sure to encourage high-quality reviews from any affiliate marketing company you choose to loop into your overall strategy.

If you think that these updates have affected your eCommerce website, start with our step-by-step guide to pinpoint any potentially impacted areas.

Regardless of whether or not your business is directly affected by these algorithm updates, you should still be actively gathering high-quality reviews from your customers. In addition to improving your eCommerce SEO and conversion rate optimization (CRO), they’ll provide your customers with a much better shopping experience. 

In the rest of this guide, we’ll show you how to do so.

What Makes a Good Product Review?

When it comes to collecting top-tier online reviews for eCommerce sites, there are a few key elements we encourage our clients to focus on. 

• Star ratings
• Detailed descriptions
• Photos/videos
• Size/fit feedback options

Below, we’ll go over each of these in detail (and provide examples of good product reviews that include them) to give you more clarity on what to look for and encourage in your customer feedback. 

Remember: Above all else, you want to collect high-quality reviews that benefit your customers. The right content will heighten your trustworthiness and provide a host of other UX, SEO, and CRO benefits. 

In short, any user-generated content that adds value is going to help not only shoppers but also your rankings. 

1. Star Ratings

Star ratings are one of the easiest ways to communicate customer satisfaction — and one of the first things people notice when browsing your store. 

If shoppers can see in an easy visual what other customers thought of your products (including which are the most popular on your site), it helps them narrow down their final selection from the very start, giving them more confidence in their purchase journey.

In the example above, you can easily see how many customers have reviewed the products and what the average level of satisfaction was. This proves to potential customers that the products themselves have merit and are worth looking into more deeply.

Product reviews also provide an SEO bonus. By using schema markup to show the star ratings of your products, you can potentially take up more real estate in the search results pages.

You can go one step further with the star rating system by breaking it up into different elements. By asking customers for an overall star rating and additional star ratings for both “Quality of Product” and “Value of Product,” you can diversify and capitalize on customer feedback. 

Adding these elements to your product page design can have a big influence on your users’ experience.

But how exactly do you acquire more (and higher) star ratings in your customer product reviews?

We recommend using post-purchase emails, account notifications, and other touchpoints to remind and encourage your shoppers to share their thoughts.

If you make it easy for your customers to leave a review — such as letting them leave a star rating without requiring additional feedback or giving them ample space to share their experience if they feel so inclined — you’ll be more likely to collect the kind of reviews you’re looking for. 

(We’ll dive deeper into this later.)

2. Detailed Descriptions

Ideally, the reviews you collect from your customers will provide high-quality, crawlable content for search engine bots. The more detailed the reviews are, the more context Google has when serving up your website in the search results.

Today’s customers want to know all of the ins and outs of a specific product before they choose to buy it. Reading the experience of a peer who has purchased and used your goods will give a new customer more confidence and peace of mind. 

Here is a good product review example that shows the impact of detailed descriptions for shoppers:

Hearing about the product from a customer’s viewpoint will also provide more natural, valuable keywords to your product pages. The words that a customer uses in their reviews could differ from the copy you’ve carefully selected for the product description, which will also help Google provide more accurate search results to potential new customers.

When you’re sending post-purchase emails, be sure to ask open-ended questions to generate thoughtful responses from your customers. You can also give them examples of good product reviews to elicit higher-quality feedback.

3. Photos & Videos

Good product reviews are not just about the things that customers write in their feedback. As the age-old saying goes, a picture is worth a thousand words. 

Your customers know that your branded photos are meant to show your products in their best light. Seeing candid, realistic photos of your product in their peers’ homes is a great way to share the reality of your offerings.

In the following product review examples, you can see real-life usage, which gives customers a better idea of how that product might function in their own homes:

In its ongoing effort to provide high-quality content, Google is beginning to favor original photo and video content in reviews over any found on creative commons. Therefore, including as many user-generated photos and videos as possible can boost your eCommerce product page SEO .

You can encourage your customers to leave reviews with photos by making an “add photo/video” option prominent in the review submission process.

4. Size/Fit Feedback Options

One of the most annoying parts of online shopping? Receiving an item that doesn’t fit quite right. Even with detailed schematics and ample measurement information, a garment’s true fit is nearly impossible to predict.

So, make the customer experience more enjoyable for your shoppers by letting previous buyers share how they feel garments fit.

Some brands run large, others run small, and some run true-to-size. All bodies are shaped differently, and each country has its own sizing systems in place. For these reasons, it’s far more informative to see how other users feel apparel fits than to rely on professionally modeled photos alone. 

To get feedback from customers on their subjective fit opinions, add this capability into the review process. 

The more fit options you give buyers to choose from, the more accurate a representation you’ll have to share with future customers. For example, a brand that offers “Runs Small,” “True to Size,” and “Runs Large” will have fewer data points than a brand that adds in options between those: “Runs Very Small,” “Runs a Little Small,” “True to Size,” “Runs a Little Large,” “Runs Very Large.”

Other Strategies to Gather Good Customer Reviews

The elements outlined above are great ways to make sure that the reviews you receive are high-quality. However, enticing customers to take the time to leave such a review can be a challenge. 

So, below, we’ll share four of our top tips for gathering these good product reviews on your eCommerce site.

1. Reward your customers.

People want to feel appreciated. Offering your customers a token of thanks for leaving high-quality reviews can go a long way in building your collection!

Of course, you can’t “pay” customers for positive reviews, but you could offer them other incentives to spend a few minutes of their time sharing their experiences. Some such rewards may include a discount on their next purchase, a sneak peek at future items, or some other creative, insider deal.

Another option is to create an ambassador program wherein the more products a customer reviews, the better coupons or special offers they will get. This kind of incentive can build a sense of exclusivity and camaraderie amongst your most loyal fans .

Note: If you do run a review-gathering campaign and give people free or discounted products in return for reviews, make sure that customers are including that information in their reviews on your/their site.

2. Follow up with buyers.

Every eCommerce site should have a post-purchase email flow to remind customers of their purchases and solicit feedback and reviews.

Depending on your brand strategy, you may want to send only one or two emails. Other eCommerce companies can get away with sending more.

If you’re going to send more than two emails asking for a review, consider including additional rewards as the number of follow-ups increases. 

3. Make it as easy as possible.

Unless they’re angry, customers don’t want to spend more than a few minutes writing a review. It’s in your best interest to streamline the process in every way you can.

Automate leaving feedback with a template on the review page that includes pre-suggested star ratings, fit scales, and photo uploads. Including a form without a character minimum will encourage written feedback at whatever depth the customer feels is appropriate.

By requiring as few elements to be addressed as possible, you make leaving a review easier for shoppers, which is always the goal. And, with added elements that aren’t required but are encouraged, you’re more likely to collect additional information from motivated users.

In short: The more quickly your customers can get on with their day, the more likely they will be to leave more reviews for additional products in the future. 

4. Use syndicated reviews.

Another way you can collect feedback for products on your site is to use a syndication service to gather reviews left on other platforms. 

Syndicated reviews are those that have been submitted to other sites, like the manufacturer’s website, other retail sites, Amazon, Yelp, or social media platforms. 

Even the happiest of customers are unlikely to leave reviews in multiple places. If you’re selling products that are available elsewhere on the internet, you can “borrow” those reviews for your own purposes to demonstrate the quality of a product.

That said, syndication shouldn’t be your only source of product reviews. While Google can usually identify the difference between syndication and duplicate content , unique content will always be best.

For that reason, you’ll want to put more effort into gathering your own unique reviews than relying on syndicated ones. However, syndication can be a great way to augment if you’re just starting your review-gathering campaigns.

Create Your Product Review Strategy Now

It goes without saying that product reviews are so important to eCommerce success. 

As the digital version of word-of-mouth marketing, they build valuable trust with your customers. Positive and negative reviews/testimonials can not only support your customers with their purchasing decisions but can also enhance your SEO and CRO efforts and help your brand bring in more revenue.

By setting a high standard for reviews and showing customers what will make a review helpful for others, you can acquire added details that benefit both shoppers and your company. For more examples of elements to include, review Wirecutter’s industry-leading standards .

Many of our clients employ the use of product review software to help them collect reviews from their customers. If you want a more in-depth, personalized strategy, you can also work with an agency to build a more customized approach for your brand’s goals.

Want help developing an effective product reviews strategy for your online business? Contact our team anytime to get started.

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About The Author

Lindsay Haskell

Lindsay grew up near Philly before heading off to the west coast for college. She studied English at UCLA and then moved to Raleigh, N.C., where she lived for a few years before moving to Denver. Her career began in content editing, writing, and project management before she discovered marketing. She specialized in content marketing before moving toward technical SEO.

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Elevating Expectations: 5 Ways Product Quality Affects Your Brand

Improve customer retention, build brand trust and boost your ROI by focusing on product quality.

Table of Contents

Product quality can make or break your brand’s success and profitability — however, determining what makes a quality product depends on the end user. Each consumer has their own idea of what constitutes a valuable product; for some, a fancy and durable product demonstrates quality, while others may look for something unpretentious and easy to use. 

Although what one person views as luxurious may appear simple to others, what’s important is creating a product of quality that is right for your target market. Here’s how to determine what constitutes quality, why caliber is important and how to improve your products .

What constitutes product quality?

Product quality describes a product’s capability to meet user standards. Here are some questions to consider when evaluating a product’s caliber:

• Does it solve a problem? No product would exist if it weren’t solving or improving something. The extent to which it fixes the intended problem helps to determine its quality.
• Is it easy to use? A high-quality product shouldn’t be complicated to use. Customers shouldn’t have to spend too much time trying to figure out how to assemble or work it.
• Is it polished? Colors, dimensions, fonts (if applicable) and other elements of design should be in alignment. The product shouldn’t appear cheap in any way.
• Is it efficient? The product should not only get the job done, but it should do so efficiently. In other words, it should deliver quickly and require minimal effort from the consumer.
• Is it tailored to your customers? The product should be tailored specifically to users’ needs, showing that you understand your customers and are willing to accept the recommendations they voice.

5 reasons product quality is important

Improving your product quality is paramount to preserving your business’s bottom line. Here are five reasons product quality is important:

1. It builds trust with your customers.

Most businesses won’t succeed if they can’t build customer trust ; potential sales are lost when brands fail to make deeper connections with prospective buyers. In contrast, when you gain the confidence and loyalty of consumers, you have more freedom to make decisions such as raising prices. Ensuring high-quality products and services is one way to help you get consumers to appreciate and believe in what you have to offer.

Humanizing the company also can help customers connect with your brand. One way to do this is to create newsletters or social media posts that show updates and photos of what employees are working on. If customers begin to associate faces with your company, it will help them connect with your organization more than they would with a faceless corporate entity. Another way to build loyalty and appreciation is to establish a rewards program. Understanding the value of customer loyalty is crucial when trying to establish repeat business.

2. It fuels recommendations.

Most people trust recommendations from friends and family above all other forms of advertising when making a purchase decision. This is why nothing beats word of mouth when you’re trying to gain customers.

Word-of-mouth recommendations can be a persuasive factor in both online and offline purchasing decisions. Friends and family want to know if someone similar to them had a good experience with a product. The higher-quality product a company has to offer, the better chance they’ll have at driving positive reviews, recommendations and shares between consumers.

Starting campaigns to get people buzzing about a product is a great way to spread recommendations by word of mouth. You can also respond to complaints or compliments online to show that you provide good customer service , which is another aspect of high product quality.

3. It results in fewer customer complaints and returns.

Marketing studies have proven again and again that companies that produce high-quality products obtain more repeat business. Spend more time and money upfront to perfect a product before it hits the market if you want to minimize customer complaints and returns.

It’s common for sellers of high-quality brands to spend more to persuade consumers to try their goods. The more successful companies are at pleasing customers during their initial experience with a product, the more likely they’ll be to see repeat purchases from those customers. 

Testing products with potential customers or a market research group can help to produce a great product. Most people in these groups will give brutally honest opinions, and companies can use that feedback to make improvements to their products.

4. People care about aesthetics.

One dimension of quality is the aesthetics — or how a product looks, feels, sounds, tastes and smells. For example, MrTakeOutBags pays close attention to these qualities, and it shows in the company’s bakery cupcake boxes. The colors, prints, shapes, textures and features (such as handles) make all the difference, and it’s what sets the brand apart from its competitors. Customers notice these details, and they can make or break a sale.

5. It produces a higher ROI.

Studies show a strong positive association between quality and profitability. In fact, high quality produces a higher return on investment (ROI) for any given market share. According to MIT Sloan Management Review, having fewer defects or field failures results in lower manufacturing and service costs. As long as these gains exceed any increase in expenditures by the firm on defect prevention, profitability will improve. In addition, improvements in performance, features or other dimensions of quality lead to increased sales and larger market shares.

If you have produced a quality product and marketed it effectively, it’s time to see if you can cut costs without sacrificing quality.

How to ensure product quality

Here are five tips to ensure high product quality:

1. Implement a quality management system.

A quality management system is a set of business practices comprising the planning and execution of delivering a product. The system includes principles that help to prepare a product for its launch, such as customer focus, leadership, research and evidence-based decision-making .

2. Build a product strategy.

A product strategy details information about a product and the company’s vision for it. Its key points should include the target customers, market, competitors and business goals. This strategy serves as a roadmap for your product’s journey, from creation to launch.

3. Consider competitors.

Thinking about your competitors is an important part of developing your product. What are they doing that you aren’t (and vice versa)? How are their products performing? What works for them and why? Answering these questions will put you in a better position to compete with similar businesses in the market.

4. Listen to your customers.

Don’t be afraid to ask your customers how you can improve your products. Use any negative customer feedback to learn more about your consumers and help your products better meet their needs.

5. Always test your products.

It’s essential to test every product before launch so you can anticipate how buyers might react and see what changes you might need to make before you release it to the public.

Sean Peek contributed to this article. ​​

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Quality And Quality Of Product Quality

Product quality is defined as the collection of features and characteristics of a product that contributes to its ability to meet given requirements. 
It is however not only the physical attributes of a product which make up its quality, there are many components which can determine a products level of quality. These can range from the function-ability of the product to the customer service and general consumer experience while purchasing the product. 
In this report I will be focusing on Quality Control , Quality Assurance, Product Specifications and why they are all so important in terms of product quality. I will also look at an instance of product quality failure, in this particular example Lululemon had to recall certain products because they had failed to adequately test the quality of those products. I will identify exactly what happened, why it happened and what was done to rectify the situation. 
 2.0 Background Information

2.1 Quality Control is defined as the process of setting standards and testing to make sure something, like a product or service, is done correctly.

2.2 Quality Assurance is defined as the maintenance of a desired level of quality in a service or product, especially by means of attention to every stage of the delivery or production process.

2.3 Product Specification is a document that provides critical defining information about a product. They can include: Coding information, Labelling and Packaging Instructions, Component Materials,

Essay about Patagonia Hbs Case

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Assessing Quality of the Products and Services Essay

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Products and services have a collection of features that enable a customer to rate quality of the goods and services for satisfaction. The views to determine the overall quality of product and service include product design, services delivery, and the overall process of delivering product or services. This paper focuses on assessing product and service quality.

According to Lewis et al (2007, p. 447) there are many factors for rating a products quality, but it depends on the type. For example, I went to a beauty shop to buy a face cream for removing blackheads, which I thought could be effective after some time but did not see any improvements. The factors which I used to gauge the product include the brand name, products ingredients, its effectiveness and price. The product contained a trusted brand name and I thought that it was effective and hence, I rated it at 9 out of 10.

The product also had many ingredients, which appeared to be natural and so I rated it at 5 point. Since the product was not effective as expected, I rated it at 1 because there were no changes after applying it. Due to the products’ ineffectiveness, and despite the high price, the products rating were at 4 point. I discovered that it is not always true that the higher the price of a product, the better it is as compared to those with lower costs.

Based on the results of the rating, the brand name was at 9 point, ingredients at 5, and effectiveness of the product at 1, and the price at 4. Hence, the total number of all the ratings was 19. I got the average of the total points by dividing the total by the four factors and a rating of 4.75.

In service quality, I used many determinants when I visited a national library, but did not get the best services. First, there was no proper responsiveness whenever I needed assistance in locating my books of interest. The rate of responsiveness was of 4 out of 10. In addition, there was no ease of accessing the reading materials because they were mixed up in the shelf, thus the rating was 5 out of 10. At the main entrance the library staff was not courteous and polite to customers, thus courtesy rating was at 3 out of 10.

The library also lacked competent staff because I noticed that they did not have the proper skills and knowledge for providing the services when I tried to enquire more about the library, hence competency rating was at 2 out of 10. It was not easy to communicate since there were no staffs ready to listen to the customers and thus, communication rating was at 4 out of 10.

Similarly, security of the bags and other items left at the shelf was not guaranteed because some of the shelves did not have number tags and we left the bags without being assured of their security: it is possible for another customer to pick a bag that does not belong to him hence the security rating was at 6. The staff did not bother to understand individual customer needs and hence, the rating was at 5.

Based at all the service ratings, the responsiveness had 4 points, ease of accessing had 5 points, and courtesy was at 3 points, staff competency was at 2 points, communication was at 4 points, security was at 6 points and finally understanding customer needs was at 5 points. The ratings were all out of 10 and thus, when I added all of them the result was 29. I got the overall average service rating by dividing the number of points by the number of factors and the average was at 4.14.

In conclusion, it is important for companies and organizations to focus on customer satisfaction by providing the best services and giving quality products. Wirtz (2003) suggests that to determine the customers’ perception of a product and a service, businesses should seek to understand the customers’ experience when using the product or getting the service, and what they say about them because the final financial results are based on customer satisfaction and quality.

Lewis, P. S., Goodman, S. H., Fandt, P. M., & Michlitsch, J. F. (2007). Management: Challenges for Tomorrow’s Leaders (5th Ed.). Mason, OH: Cengage Learning. p 36.

Wirtz, J. & Meng, C. L. (2003). An Empirical Study on The Quality and Context-specific Applicability of Commonly Used Customer Satisfaction Measures. Journal of Service Research, 5 (4) , 345-355.

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16 Darn Good Reasons Why Buying High Quality Products Is A Smart Idea

Don’t confuse high quality with luxury . High quality products aren’t just for snooty elitists who want to show off their bling.

A savvy consumer knows the difference and chooses well-made products to streamline and stabilize their busy life. Here are 16 reasons why paying a little more for a well-made product is often a very smart move.

Better Customer Care

Some companies that have done this well are: L.L Bean , Eddie Bauer , Land’s End and Orvis.

You’re Rewarding Honest Businesses

Also, when you buy high-quality products you send a message to the wider market that goes something like this:

Keeps More Jobs At Home

Many premium domestic companies have managed to survive and thrive by going upmarket and produce levels of quality that are not attainable on a mass produced level.

More Reliability

In a recent post on why Land Cruisers are so reliable, I asked my readers the question, “If you had to choose a vehicle to drive solo 300 km into the Sahara and back…which would you choose?”

Right now I’m thinking of all the cheap flashlights I keep getting as Christmas stocking stuffers..if they do work after a couple of weeks..they start flickering randomly even on full batteries. Just kill me! What good are they when you need them? I’ve solved that problem! Here’s a good place to start if you have that problem too.

Premium Features/Multitasking

Speaking of multi-tasking, the Leatherman Wave is the holy grail of multitools. It’s worshiped by tradesmen and outdoorsmen alike. Sadly, the Leatherman Wave has also made Batman obsolete.

Longer Product Support/Parts Availability.

When it comes to vehicles this is especially true. The parts availability window for Toyota Corollas is basically forever compared to say a new Dodge Dart. It’s a no brainer.

Environmental Sustainability

High Quality products are far more likely to be serviceable too. That means they can be repaired multiple times instead of just getting thrown out. For instance, these three goodyear welted boots can be re-soled over and over again. We’re talking about decades of use!

Polar Bottles offers free replacement of bottle tops and handles for life just to keep folks from throwing away their bottle because you lost or broke the cap.

Better Warranties

Yeah, higher quality products do cost more but it’s nice to know that you’re butt is covered in the unlikely event of a product failure.

Its a Better Plan for a Rainy Day

Let’s just say Joe and Nick worked at GM plant.-you know where this is going. Anyway, (surprise surprise) they lose their jobs.

Cost Savings Over Time

No, you don’t always save money when you go up-market. However, since well-made products generally last much longer, your cost savings can be quite substantial especially with items you use frequently.

Point is this: If you use an item on a routine basis, you’ll likely save a lot more money by paying extra for the better quality unit up front.

Superior Product Satisfaction

That’s what quality brings .

No “Resellection Cost”

We all know the internet is full of fake reviews and misleading marketing so finding the truth about a product is like chasing the end of the rainbow. Its a painful process for quality conscious consumers.

Better Over-all Functionality

“Anything you can do I can do better.” That’s generally what high-quality products do. They just do it better.

Eventually even when your high quality product does reaches the end of its useful life, you won’t need to research a replacement. You’ll already know that you’re going to get another one exactly the same anyway.

Higher Resale Value

Pride of ownership.

Every time I hold my ESEE 6 knife, I congratulate myself for being a smarty pants. It’s a truly fine fixed blade survival knife.

Yes, you may catch yourself sipping coffee and nodding your head as you stare with satisfaction at the wisdom of your quality purchase. It’s quite normal.

Independent Mindset

For instance, RedOxx makes some of the most rugged duffle bags in the world. Their a smaller outfit by, man it’s tough to beat them. Here’s an example of one of their best bags that I own.

Peace of Mind

Did i miss something.

Comment Below if you think I missed a good reason why folks choose high-quality products.

If you are a quality-conscious person browse around …you’ll probably be inspired.

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Best Business Essay Examples

Product quality.

276 words | 1 page(s)

Consumers want to have high quality products. They do not want to buy products that work improperly or that fall apart after minimal usage. At the production level, there are many different things that can cause failures in quality. The main reasons for failures in quality are Man, Machine, Management, Material, Maintenance, Environment, Method, and Review. The category Man encompasses problems with quality that are derived from the manpower that is behind the product. It includes things such as having a shortage of employees and overworked employees.

For example, if there are not enough employees, there will probably be corners cut in the production process which leads to imperfections. The category Machine encompasses problems that come about from failures related to the machinery and equipment used in production. For instance, having outdated machinery may run poorly and may damage products in production. Management can also cause problems with quality. Problems with management include unskilled management and management that plays favorites. For example, if management chooses to keep one of their friends working, even though they are making many mistakes with quality, there will be problems.

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The various problems with quality can be addressed, however. For instance, with problems with quality stemming from the Man category, organizations could correct them by making sure they have a better labor force. This could include having more employees, better trained employees, and more motivated employees. Quality problems stemming from the Machine category could be corrected by the organization employing up-to-date machinery, proper machinery, and allowing for proper maintenance of machinery. For problems stemming from poor management, organizations could invest in education for their management and hire managers with great experience.

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Essay On Product Quality

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Product quality First of all, it is not enough to understand the definitions of the customer satisfaction, it is very important to look at the things that have influence on customer satisfaction. To begin with, product quality is one of the main factors that has influence on customer satisfaction, and product quality has close relationship with the customer ’s satisfaction (Shahraki, 2008). This statement can be supported just by looking at the basic definition of product quality, which is user based approach and it defines product quality as the point where product meets or exceeds customer’s needs and expectation (Sebastianelli & Tanimi, 2002). Another definition of product quality is made by Lian-Hung & Iuan-Yuan Lu (2006), they declared that product quality is known as the firm’s competence to provide products for consumers, which will satisfy their desires and needs. Additionally, Aaker said that product quality generates and gives value to a product, and it can be measured by it’s performance, features, conformance, reliability, durability, serviceability, and perceived quality. As mentioned before, there are eight dimensions which are used to measure product quality (Garvin, 1984). Since product quality has major influence on customer satisfaction, so all the eight dimensions will be analyzed …show more content…

It involves internal and external aspect, and it can be measured by the amount of products that had defects and failed to meet the specifications. After all, conformance is not critical when consumer wants to purchase a computer, for the simple reason, you never ask sales person how many computers had defects in the factory, consumer is interested in things like performance, features, design of the computer, brand name, retailer and etc., but conformance will not be the most critical part when deciding to buy a

Thorpe Park Customer Service Essay

High levels of customer satisfaction will not guarantee future sales, but are more likely to result in repeat future sales than indifferent or poor customer service. Moreover, satisfied customers are more likely to try out other products/services in the firm’s range, or recommend it to friends and family. Build on customer loyalty Customer loyalty is valued highly by most businesses and can be

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Customer satisfaction is what makes a customer come back again for another experience. The customers know the kind of treatment they are going to receive before they enter the store.

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Measuring this satisfaction is an important element of providing better, more effective and efficient services. When customers are not satisfied with a service as provided, the service is neither effective nor efficient and can result in a loss of business. Why do we measure customer satisfaction? The level of customer satisfaction with services is an important factor in developing a system of service provisions such as the 7P's: § Product § People § Price § Physical Evidence § Place § Processes § Promotion Theses areas of any business are responsive to the customers needs while minimising costs and time requirements and maximising the impact of the services on target populations.

TQM vs. Six Sigma

Modern quality management can be traced back to the early 1920s, when statistical theory was first applied to product quality control. This concept was further developed in Japan in the 1940s and 1950s, and was led by “quality gurus” such as Deming, Juran and Feigenbaum (Business Performance Improvement Resources). Total quality management is the management of initiatives and procedures aimed at achieving the delivery of quality products and services. There are many different aspects of TQM and a variety of principles included in the TQM process. One of the principles is the involvement of executive management to serve as the main driver to create the environment to ensure success. Another principle is training for employees on the methods and concepts of quality. Customer focus is a third principle to ensure that improvements in quality lead to increased customer satisfaction. A fourth principle focuses on making quality decisions based on measurements. This enables quantification to the quality process. The principle of metho...

Lean Benefits Of Quality Management

Quality is an important part of any business rather from a customer’s perspective or a producer’s perspective. Quality from a customer’s perspective is they “want value and quality has become a major factor in the value of products and service” (Russell & Taylor, 2013, pg. 53). “The customer is the most important part of the production line” (Russell & Taylor, 2013, pg. 53). This can be referred to as quality of design meaning “involves designing quality characteristics into a product or service” (Russell & Taylor, 2013, pg. 54). Now let’s look at the quality from a producer’s perspective. This can be referred to a quality of conformance meaning “making sure the product or service is produced according to design” (Russell & Taylor, 2013,

In Search Of Excellence by Peters and Waterman

Close to the Customer: Customer satisfaction is very important throughout all the roles that the business plays. Many companies forget about their customers, whereas successful companies have an obsession with their customers. Excellent product quality and reliability will make a satisfied customer. Great service will keep the customer coming back.

The Complaining Customer Case Study

The perspective from the point of view of the Producer is set up on the production process and especially on the Cost that the company has to invest for providing the service. For the Produce's perspective, the quality of the service is really linked to the cost incurred during the provision, including labour, raw materials, overheads. The quality of the product for the producer is really based on the quality of conformance, in other words, the producer has to make sure that the product or service is produced according to the standards specifications, including design and performances. For the producer's perspective, high-quality products

Strategic and Operational Plan: Best Buy

Williams, P. & Naumann, E. 2011, "Customer satisfaction and business performance: a firm-level analysis", The Journal of Services Marketing, vol. 25, no. 1, pp. 20-32.

Customer Satisfaction Strategies

Customer satisfaction is a key ingredient to the success of any business.It is the most important factor that creates repeated customers. Some people know it but do not realize its importance. If a customer of yours is satisfied with one of your products or services, chances are this customer will purchase more of your products or services, which will increase your revenue. Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction.

The Importance Of Customer Satisfaction In The Supermarket

Customer satisfaction is the overriding factor for the successful operation. Sales of the supermarket can grow when it makes its customers satisfied with the goods or services by best policy to fit customers’ requirement. So, it can be told that customer satisfaction is followed by customer revisiting or repurchasing. They can also tell their acquaintances about products or services as good. Customer satisfaction and sales might be linked directly, companies have to check the factors periodically such as quality, schedule, layout, inventory and so on to lift customer satisfaction because even small factors that employees didn’t recognize can affect consumer satisfaction enormously.

Total Quality Management And Cost Of Production Theory

The word quality management comes into our mind means managing quality not only improving product quality. While making a product, the needs and demands of the customers must be kept in mind and the product should be up to people’s expectations. (Simons, 2000) says Total quality management is a very popular approach as it signifies the calibration and rationalization of operating procedures to guarantee high quality and low rates. The success of this approach depends upon the evaluation of manager’s performance. (Abernethy, 2003). A concept tells that conferring to consumer’s perception, quality is, satisfying his or her needs which includes its exterior, its working capability and its dependability.

Ramada Demonstrates Its Personal Best - A Case Study

With the dilemma stated, the management question would be how do we increase customer satisfaction? Research questions, which are the objective of the research study, would include – what can management do to improve customer satisfaction, how is employee attitude and motivation connected to customer satisfaction, should we add employee incentives to reward increased customer service ratings, and should we modify hiring and training procedures?

Essay On Total Quality Management

1. What is the difference between a. and a. What is the paper about? The paper shows that the research has been done to improve the performance of the employees through Total Quality Management. What is Total Quality Management? “Total Quality management is a management approach followed by the organizations to provide quality products continuously to achieve long-term success through customer satisfaction”.

Key Theories Of Customer Loyalty

It’s subjective opinion or psychology of customers. Satisfaction is often confused with loyalty. The range of customer’s emotion is shown with surprise, contentment, happy, unhappy or relief. The entire gap between perceived quality and expected quality is influenced customer satisfaction. Customer loyalty is always is frequency buying action.

Importance Of Service Quality In Restaurant

The dimensions of service quality refer to the attributes which contribute to consumer expectations and perceptions of service quality, thus serving as the determinants of consumers’ quality assessment (Rowley, 1998). The most well-known, commonly used service quality scale is the SERVQUAL, a general instrument for measuring service quality developed by Parasuraman et al., (1988). It includes five dimensions of service quality: (1) tangibles: appearance of physical facilities, equipment, personnel and communication materials; (2) reliability: ability to perform the promised services dependably and accurately; (3) responsiveness: willingness to help customers and provide prompt service; (4) assurance: knowledge and courtesy of employees and their ability to convey trust and confidence; and (5) empathy: caring, individualized attention that a firm provides its

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