How to Start a Fitness Apparel Business

A fitness apparel business is a retail establishment that sells shoes, apparel, and equipment designed for athletic consumers. Products are sold on a local level and to online shoppers. These businesses support local athletes through community events and offer advice regarding the ideal products for their customer’s individual needs.

Learn how to start your own Fitness Apparel Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Fitness Apparel Business Image

Start a fitness apparel business by following these 10 steps:

  • Plan your Fitness Apparel Business
  • Form your Fitness Apparel Business into a Legal Entity
  • Register your Fitness Apparel Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Fitness Apparel Business
  • Get the Necessary Permits & Licenses for your Fitness Apparel Business
  • Get Fitness Apparel Business Insurance
  • Define your Fitness Apparel Business Brand
  • Create your Fitness Apparel Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your fitness apparel business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Fitness Apparel Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your fitness apparel business?

Business name generator, what are the costs involved in opening a fitness apparel business.

Successful fitness apparel shop owners report a starting capital of $150,000 to $350,000, depending upon the size, amount of inventory, and geographical location. Manage start-up costs by investing in a modest location of 2000 square feet or less. As you get to know your customers, you will gain a deeper understanding of their needs and expand accordingly.

Once a location has been chosen, you will need to fill the space. Fixtures, business management software, and specialized equipment such as a foot and gait analysis system should all be included in your initial budget. Inventory should include apparel, footwear, accessories, and exercise equipment. A marketing strategy will help boost your business and simple, yet intuitive website will keep the community informed and allow you to reach customers on a national level.

What are the ongoing expenses for a fitness apparel business?

Industry leaders report monthly expenses ranging from between $4,500 and $21,000. The size of your store will define utilities and insurance costs and influence the amount of merchandise you will need to keep in stock.

Who is the target market?

When developing your marketing strategy, target athletes of all skill levels and financial means. This includes everyone from the high school tennis player to the ultra-marathoner. Runners are known for investing a great deal of time and money in their sport, so shop owners are encouraged to specifically target the running community in their advertising efforts.

How does a fitness apparel business make money?

A fitness apparel store generates revenue from the sale of each item. While a large portion of your sales will come from local consumers, an online store will extend your reach to athletes outside of the community.

Pricing varies from product to product. In addition to inventory cost, overhead expenses should be taken into account when setting an item price. If you are inexperienced in this aspect of the business, consult with your vendors for advice.

How much profit can a fitness apparel business make?

While many retail stores realize a profit in the first year, it typically takes three years to build a well-established business. Store owners who are committed to the community and maintain a pulse on the latest trends repot a profit of over $76,000 after the third year.

How can you make your business more profitable?

To boost profits, your inventory should include items with a higher profit margin, such as compression garments and insoles. Hosting educational workshops, fitness classes, and guest speakers will help bring both current and prospective customers, boosting sales in the process. Lastly, sponsor local sporting events as part of your community involvement. It is satisfying to see your business’ name on t-shirts and event advertisements and is a great way to boost visibility.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your fitness apparel business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a fitness apparel business

When developing your business plan, research what sports are most popular in your community. Get to know them on a personal and professional level, noting what needs are not currently being met. This will assist you in ordering inventory and allow for a more targeted marketing strategy. While printed and online advertising will prove beneficial, the best gift you can give is your time and attention. Organize group runs, host special events at your store, and sponsor local sporting events. Your commitment to their cause will boost your reputation and spark a deep commitment from the athletes you cater to.

How to keep customers coming back

Word of mouth can either make or break a business. Your involvement, strong customer service, and knowledge will go a long way towards building community support. These things, along with an inspiring disposition, will position you as a fitness leader, ensuring your store is the first name that comes to mind when people look for that new pair of workout gloves or shoes.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This type of business is best suited for the entrepreneur who is passionate about living an active and healthy lifestyle. They enjoy interacting with athletes in the community, sharing their knowledge of current trends in activewear and the newest in fitness-related medical findings.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a fitness apparel business?

You and your staff will spend much of the day interacting with customers. You will consult with them regarding their unique needs, offering guidance on everything from the best shoe for their gait to nutrition and training schedules. The most successful fitness apparel stores draw athletes throughout the community, offering a place to gather and meet other like-minded individuals. Therefore, downtime should be spent creating an environment that encourages athletes of all kinds to participate and interact. Additionally, inventory is tracked daily and orders are placed on an as-needed basis. The store must be clean and well-maintained, with displays changed out regularly. Your customers are looking to you for guidance, so researching industry developments and trends should also be an integral part of your team’s day.

What are some skills and experiences that will help you build a successful fitness apparel business?

Interaction with customers, vendors, and your staff will be an integral part of each day. Therefore, strong interpersonal and communication skills, coupled with business acumen, will help set you up for success. Your commitment to customer service and fitness will help you integrate into this tight-knit community, building a loyal customer base along the way. Those considering entering this business venture are encouraged to work in a similar setting. This real world experience will help you gain a deeper understanding of the intricacies involved in owning retail store and offer networking opportunities along the way.

What is the growth potential for a fitness apparel business?

Most athletes are drawn to the individualized attention they receive when visiting a small, locally owned store. For this reason, many store owners concentrate on keeping their shop small, opening additional stores based on community needs. With the right vision and branding, entrepreneurs looking to expand further can open stores across the country and even offer franchising opportunities to other aspiring fitness apparel store owners.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a fitness apparel business?

While sports enthusiasts love to spend money on their activities, they come from all financial brackets. Therefore, your store should carry quality products, with price points that fit every budget. A flexible return policy will offer that last push some customers need to purchase an item they’re considering. When choosing your vendors, inquire about their return policy. Many have made it a policy to accept returned shoes at no cost to the store owner.

How and when to build a team

Depending upon the size of your new business, it may be possible to operate the store yourself during those first few months. As business increases, you will need to start building your team. Many fitness apparel store owners have found success hiring high school athletes. This keeps payroll costs under control and offers another level of support within the sporting community. Every employee should possess extensive knowledge of at least one activity and be able to communicate with all demographics. Strengthen your team by hiring new employees that can help build on your current skills and knowledge.

Useful Links

Real world examples.

  • Rogue Fitness

Have a Question? Leave a Comment!

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Fitness Clothing Line

Back to All Business Ideas

How to Start a Fitness Clothing Line

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 27, 2022 Updated on March 13, 2024

How to Start a Fitness Clothing Line

Investment range

$3,550 - $8,800

Revenue potential

$91,000 - $260,000 p.a.

Time to build

1 – 3 months

Profit potential

$36,000 - $104,000 p.a.

Industry trend

As fitness wear becomes more common outside the gym and more and more people look to get fit in stylish workout clothes, the sports apparel industry is in the middle of a boom. It’s expected to expand nearly a third by 2028, and fashion-forward fitness wear is a big part of that market, led by companies like Sweaty Betty and Alo Yoga. 

You could ride this growth by starting your own fitness clothing line and providing people the gear they need while making a good living. But before you get your creativity going, you’ll need to understand the business launch process. 

Luckily, this step-by-step guide has all the insight and information you need to put you on your way to fitness clothing success.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

  • Get Creative – Let your creative design juices flow
  • Good Money – High profit margins on fitness clothing
  • Global Market – Sell online to people all over the world
  • Crowded Market – Compete with many established brands
  • Manufacturer Needed – Finding a reliable manufacturer can be tough

Starting a fitness clothing line has pros and cons to consider before deciding if it’s right for you.

Fitness clothing industry trends

Industry size and growth.

  • Industry size and past growth – In 2022, the global sports apparel industry is worth $202 billion after expanding nearly 5% the previous year.(( https://www.statista.com/statistics/254489/total-revenue-of-the-global-sports-apparel-market/ ))
  • Growth forecast – The global sports apparel industry is projected to grow 32% by 2028.

fitness clothing industry size and growth

Trends and challenges

Trends in the fitness clothing industry include:

  • Athleisure wear, meaning clothing that you can wear to workout or just in everyday life, has seen a sharp rise in popularity. 
  • Consumers are seeking sustainably made fitness clothing, particularly young adults.

Challenges in the fitness clothing industry include:

  • The rising prices of raw materials is driving up the price of manufacturing for fitness clothing.
  • Many people are getting into the fitness apparel market, making it highly competitive.

fitness clothing Trends and Challenges

Demand hotspots

  • Most popular states – The most popular states for fashion designers are Oregon, Washington, and Rhode Island.(( https://www.zippia.com/fashion-designer-jobs/best-states/ ))
  • Least popular states – The least popular states for fashion designers are Hawaii, Alabama, and Iowa. 

fitness clothing demand hotspots

What kind of people work in clothing lines?

  • Gender – 82.7% of fashion designers are female, while 17.3% are male. (( https://www.zippia.com/fashion-designer-jobs/demographics/ ))
  • Average level of education – The average fashion designer has a bachelor’s degree.
  • Average age – The average fashion designer in the US is 38 years old.

fitness clothing line industry demographics

How much does it cost to start a fitness clothing line business?

Startup costs for a fitness clothing line range from $3,500 to $9,000. Costs include a computer, fitness clothing design software, and samples of your fitness clothing from the manufacturer. 

To keep your costs low, you should find a white label manufacturer that offers drop shipping. They will produce your fitness clothing orders on-demand and ship directly to the customer, cutting your inventory costs to near-zero. 

If you want to hone your design skills, you can take online fashion design courses on sites like Udemy . 

You’ll need a handful of items to successfully launch your fitness clothing line business, including: 

  • Fitness clothing design software

How much can you earn from a fitness clothing line business?

Prices for fitness clothing vary greatly. These calculations will assume that an average item will be priced at $25. Your profit margin after the cost of manufacturing should be about 40%. 

In your first year or two, you could work from home and sell 70 items a week, bringing in $91,000 in annual revenue. This would mean $36,000 in profit, assuming that 40% margin. As your brand gains recognition, sales could climb to 200 items per week. With annual revenue of $260,000, you’d make a handsome profit of $104,000.

fitness clothing line earnings forecast

What barriers to entry are there?

There are a few barriers to entry for a fitness clothing line. Your biggest challenges will be:

  • The design skills needed to create appealing styles
  • Standing out from established fitness brands

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Step 2: hone your idea.

Now that you know what’s involved in starting a fitness clothing line, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research fitness clothing lines in your area to examine their products, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a fitness apparel business for plus sizes, or fitness clothing made from sustainable materials. 

gym wear business plan

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as leggings or sports bras.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

You’ll just need to design a series of clothing pieces that will make up your fitness clothing line. You can design clothing for men or women. 

How much should you charge for fitness clothing?

Fitness clothing prices have a huge range. Your prices will depend on the materials used as well as your costs from the manufacturer. After your costs, you should aim for a profit margin of about 40%. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be broad, so you should spread out your marketing to include sites like TikTok, Instagram, and Facebook.

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

fitness clothing line idea rating

Step 3: Brainstorm a Business Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “fitness clothing” or “fitness apparel”, boosts SEO
  • Name should allow for expansion, for ex: “Fit Fashion Co.” over “Running Apparel”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: A brief overview outlining the core elements of the fitness clothing line business plan, including its mission, objectives, and key highlights.
  • Business Overview: A concise description of the fitness clothing line business, covering its mission, vision, values, and the problem it solves in the market.
  • Product and Services: Clearly defined details about the fitness clothing line’s offerings, specifying the types of fitness apparel and related products.
  • Market Analysis: An in-depth examination of the target market for the fitness clothing line, including demographics, trends, and potential opportunities.
  • Competitive Analysis: Evaluation of competitors in the fitness clothing market, identifying strengths, weaknesses, opportunities, and threats to inform the business strategy.
  • Sales and Marketing: Strategies for promoting and selling the fitness clothing line, encompassing branding, advertising, and sales tactics to reach and attract the target audience.
  • Management Team: An introduction to the key individuals leading the fitness clothing line business, highlighting their skills, experience, and roles within the company.
  • Operations Plan: Details on the day-to-day operations of the fitness clothing line, covering production, supply chain, and logistics.
  • Financial Plan: A comprehensive financial projection outlining revenue, expenses, and profitability for the fitness clothing line over a specified period.
  • Appendix: Supplementary information and documents, such as market research data, additional financial details, or any other supporting materials relevant to the business plan.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to fitness clothing lines. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your fitness clothing line will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

gym wear business plan

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

gym wear business plan

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a fitness clothing line business. You might also try crowdfunding if you have an innovative concept. 

types of business financing

Step 8: Apply for Licenses/Permits

Starting a fitness clothing line business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your fitness clothing line business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use fitness clothing design software, such as  Adobe , tailornova , or CLO , to organize your designs, track orders, handle inventory and more.

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

For your fitness clothing line, the marketing strategy should focus on highlighting the quality, style, and functionality of your apparel. Emphasize the unique features of your products, such as high-performance materials, innovative designs, and the range of activities they are suited for.

The goal is to establish your brand as a top choice for fitness enthusiasts looking for clothing that is both fashionable and functional. Here are some powerful marketing strategies for your future business:

Kickstart Marketing

  • Professional Branding : Your branding should convey a sense of energy, performance, and style. This includes your logo, product designs, and the overall aesthetic of your website and marketing materials.
  • Direct Outreach : Network with fitness professionals, gyms, and sports teams to introduce your line and explore partnership opportunities. Attending fitness expos and trade shows can also be effective.

Digital Presence and Online Marketing

  • Professional Website and SEO : Develop a sleek, user-friendly website showcasing your product range, with detailed descriptions and high-quality images. Optimize your site for search engines using keywords related to fitness apparel, activewear, and workout clothes.
  • Social Media Engagement : Utilize platforms like Instagram, Facebook, and Pinterest to showcase your apparel, share customer testimonials, and post engaging fitness-related content.

Content Marketing and Engagement

  • Fitness and Fashion Blog : Share blog posts about fitness trends, style tips, and the features and benefits of your clothing line.
  • Influencer Partnerships : Collaborate with fitness influencers to wear and promote your clothing, reaching their followers and enhancing brand credibility.
  • Email Newsletters : Keep your audience informed about new product releases, special offers, and fitness tips through regular newsletters.

Experiential and In-Person Engagements

  • Pop-Up Shops and Fitness Events : Organize pop-up shops at fitness events, gyms, or wellness festivals to showcase your products and allow customers to see and feel the quality firsthand.
  • Sponsorship of Fitness Competitions : Sponsor local fitness competitions, races, or sports events to increase brand visibility and align your brand with athletic excellence.

Collaborations and Community

  • Partnerships with Gyms and Fitness Centers : Partner with gyms and fitness centers to offer exclusive merchandise or co-branded apparel.
  • Community Fitness Programs : Get involved in or sponsor community fitness initiatives, promoting a healthy lifestyle and your brand simultaneously.

Customer Relationship and Loyalty Programs

  • Loyalty Rewards for Repeat Customers : Implement a loyalty program that offers discounts or exclusive access to new collections for loyal customers.
  • Referral Discounts : Encourage word-of-mouth marketing by offering discounts to customers who refer friends and family.

Promotions and Advertising

  • Targeted Online Advertising : Use online advertising platforms to reach fitness enthusiasts, particularly on social media and fitness-related websites.
  • Seasonal Campaigns : Run seasonal promotions that align with fitness cycles, like New Year’s resolutions or summer fitness.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your fitness clothing meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your fitness clothing line business could be: 

  • Pump up your workout and look great at the same time
  • Fitness wear for all shapes and sizes
  • Be gorgeous and green in our sustainably-made fitness apparel

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a fitness clothing line business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in fitness clothing for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in fitness clothing. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a fitness clothing line business include:

  • Pattern Makers – create patterns for fitness clothing
  • Seamstresses – sew sample fitness clothing to test designs
  • General Manager – scheduling, accounting
  • Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Start Making Money!

The fitness wear market is growing fast, which means now is a great time to ride the wave and start your own fitness clothing line. If you have a flair for design and a passion for good clothing, you could create a fitness brand worn around the world! 

You’ve done your entrepreneurial homework, so now it’s time to start designing your successful fitness clothing future.

  • Fitness Clothing Line Business FAQs

Yes, you can start a fitness clothing line from your home. You’ll need a computer and some fitness clothing design software, and then find a white label manufacturer to produce your fitness clothing.

Fitness clothing prices have a huge range. Your prices will depend on the fabric used and your brand identity – high-end, affordable, or somewhere in between. They will also depend on your costs from the manufacturer. 

You should aggressively market your fitness clothing online. You need to tailor your message to your target market, so you’ll need to do some research about what your customers like about your fitness clothing line.

Your fitness clothing should have some differentiating factors like quality , comfort , durability , attractiveness , or low prices . 

Your best bet is to look at the reputation of different manufacturers. You can also order item prototypes so that you can evaluate the quality.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Business Name
  • Create a Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Licenses/Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Start Making Money!

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  • How to Start Fitness Clothing Line
  • How to Start Your Own Fitness or Athletic Clothing Line

Table of Contents

  • Some Facts Regarding the Fashion Industry 
  • Step-By-Step Guide to a Fitness Clothing Line Launch
  • Conduct Adequate ​​Research of the Industry and Target Market
  • ​​Prepare a Business Plan
  • Choose the Best Business Structure
  • Register Your Business
  • Cover The Business Insurance Part
  • Find Funding
  • Choose Your Fitness Clothing Type
  • Understand Your Materials
  • Establish a Niche Market
  • Find The Right Clothing Manufacturer
  • Start Branding

Over the last few years, everyday fashion has seen a big shift. Activewear is now the go-to choice for many, from running errands to attending meetings. Even high-end brands like Gucci have jumped on the activewear trend. 

Young adults stretching before workout

Getting to know the retail fashion world better can help you stand out in a competitive market by staying ahead of trends and navigating fashion industry challenges. Here are some insights:

  • The global gym apparel market is set to grow to about $385 billion by 2032.
  • The athleisure sector is expected to reach $3.2 billion in 2032, with a strong focus on sustainable fabric that particularly appeals to younger consumers.
  • There's been an increase in “recycled” athletic apparel, with a rise of 642% for men and 388% for women in the past year, highlighting the growing eco-friendly sportswear trend in the U.S.
  • Revenue in the fashion industry increased by 21% between 2020 and 2021, and EBITA margins doubled to 12.3 %.

Launching a new business is like sprinting the 100-meter dash in clogs; you’re going to fall down a few times. To help you avoid a few stumbles, we have designed a comprehensive guide to help you through the process of how to start a fitness clothing line.

Starting a business in a field where big names like Nike already have a stronghold can feel like stepping into a major league game.  Knowing the rules and players is key, especially understanding your customers . This knowledge is foundational as you venture into selling workout clothes with your athletic clothing brand.

Entrepreneur conducting online market research

  • Market Size and Growth : Utilize IBISWorld or Statista to gauge the fitness apparel industry's size and growth rate. Explore sales data, customer count, and active businesses in this sector.
  • Trends and Dynamics : Follow fashion news and attend trade shows for the latest trends. Investigate the rising interest in sustainable materials and athleisure popularity.
  • Competitive Landscape : Examine big brands like Lululemon or Gymshark to understand market share distribution and identify gaps your athletic clothing line could fill.
  • Regulatory Environment : Consult legal experts for insights on material safety, labeling, and advertising regulations in the fitness apparel industry.
  • Demographics and Psychographics : Conduct surveys or focus groups to learn about your potential customers' demographics and psychographics. Use tools like Google Analytics to analyze your target market's online behavior.
  • Consumer Needs and Preferences : Collect feedback on prototypes or existing products to understand your target market's preferences regarding comfort, style, or durability.
  • Price Sensitivity : Analyze competitor pricing to determine your target audience's willingness to pay for quality fitness apparel.
  • Material and Design : Collaborate with designers and material experts to develop samples, testing for comfort, durability, and appeal. Stay informed on new technologies like smart textiles.
  • Vendor Selection : Tour factories, verify certifications, and negotiate terms to optimize costs without compromising on quality.
  • Cost Efficiency : Perform a cost analysis to formulate pricing strategies that would ensure profitability as you sell workout clothes.

Creating a solid business plan is a stepping stone toward success and attracting potential investors. It acts as a blueprint for your business goals and the strategies to achieve them. Here’s a breakdown of a business plan’s key components as you consider how to start a gym clothing line:

  • Executive Summary : Overview of your business plan, touching on your company profile and goals. It covers your business name, location, mission statement, business concept, founding date, current status, and owner details.
  • Market Analysis : Covers the industry landscape, analyzing the market, target customers, competitors, and your business's competitive edges.
  • Organization and Management : Details your organizational setup, management team roles, and individual department tasks. Includes bios of team members showcasing how their expertise will bolster business success.
  • Product or Service Line : Describe your gym clothing line, highlighting the benefits of your brand, clothing life cycle, and any intellectual property rights.
  • Marketing and Sales : Crafts a marketing strategy for reaching and retaining customers alongside a sales strategy on how you plan to sell your apparel. Includes pricing and promotional plans.
  • Funding Request : Outlines the funding amount needed, its proposed usage, and funding type (e.g., equity, loan).
  • Financial Projections : Offers a five-year financial forecast, including projected income statements, balance sheets, cash flow statements, and capital expenditure budgets.

For further guidance, check out Hal Shelton’s book, "The Secrets to Writing a Successful Business Plan: A Pro Shares a Step-By-Step Guide to Creating a Plan That Gets Results."

When starting a fitness clothing business, the business structure you choose can affect how you pay taxes and how much personal liability you have.

Close up on partners shaking hands

Sole Proprietorship 

A sole proprietorship is the simplest form, where the owner and business are synonymous. The owner is personally responsible for all debts and liabilities. It’s easy to set up, giving the owner full managerial control. The benefits of independent contractors include easy formation and minimal regulatory compliance, while drawbacks are unlimited personal liability and capital-raising challenges. This structure is ideal for small-scale fitness clothing lines with limited capital seeking simplicity and full control.

Partnership 

Partnerships, formed by two or more individuals, share responsibilities, profits, and losses. They combine resources and expertise, which is useful in the competitive fitness clothing market. Advantages include combined resources and shared responsibility, while drawbacks are joint liability and potential conflicts. A good choice for collaborative ventures in the fitness clothing industry.

Corporation 

S corporations offer liability protection and tax benefits suitable for growing businesses. Profits and some losses are passed directly to owners’ personal income, avoiding corporate tax rates. Benefits are liability protection, tax savings, and investor attraction capability, but with stricter operational requirements and a 100-shareholder limit. Suitable for fitness clothing businesses eyeing rapid growth and investor attraction.

Limited Liability Company (LLC) 

LLCs blend personal liability protection like corporations with the operational flexibility of partnerships. They offer liability shields and pass-through taxation with flexible management and fewer compliance requirements. Pros are personal liability protection and operational flexibility, while cons are a more complex setup than sole proprietorships and possible self-employment taxes. An LLC is ideal for those anticipating higher risk or eyeing a medium to large-scale fitness clothing venture.

Before launching your clothing brand, it's important to register your business for legal protection and a solid entrepreneurial foundation. Here's how:

  • Choosing a Unique Name : Pick a unique name for your fitness clothing brand to stand out in the market. Check name availability in your state using resources like your state's business registry, the U.S. Patent and Trademark Office registry, or domain registrars like GoDaddy.
  • Obtain an EIN : Secure an Employer Identification Number ( EIN ) from the IRS for tax purposes and official documentation.
  • Apply for Permits and Licenses : Identify and obtain necessary permits and licenses, such as business licenses and sales tax permits, relevant to operating a fitness clothing brand in your area.
  • Open a Business Bank Account : Establish a business bank account to separate business and personal finances for accurate record-keeping and tax management.
  • Maintain Ongoing Compliance : Keep up with business registration renewals, tax obligations, and other legal requisites to sustain your business's good standing.

Starting and running a fitness clothing business involves various considerations, one of which is ensuring the business is adequately insured to mitigate risks. Here are some common types of business insurance policies to consider:

Consider also consulting with insurance professionals, from insurance brokers to agents, who are knowledgeable about the taxes and legal limitations of owning a retail business. They can guide you on the types of insurance covers you should consider.

Chances are, when you’re starting a new business, you will need some sort of financial assistance. You can apply for a business line of credit, a startup loan, or a small business loan to get your fitness clothing line up and running.

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Here are some differences between these three options: 

  • Business Line of Credit : A business line of credit operates similarly to a credit card, where you are given a credit limit, typically ranging between $2,000 and $100,000. The average interest rates for a business line of credit range between 7% and 25%. A typical repayment period ranges from six months to a few years, with interest accruing only on the funds drawn. Business lines of credit offer continuous access to funds and often don’t have limitations on what funds can be used for. 
  • Startup Loans : Startup business loans are designed specifically for new businesses seeking initial capital to kickstart their operations. These loans often cater to businesses that may not yet have a solid financial history. The average interest rates for startup loans can vary widely, typically ranging from 6% to 20%. The loan amounts generally fall between $10,000 and $500,000, with repayment terms spanning from one to seven years. 
  • Small Business Loan: Small business loans are more traditional financing options where a lump sum of money is lent to be repaid over a set term with interest. The average interest rates can range from about 2.5% to 7% for traditional bank loans or higher for online or alternative lenders. Average loan amounts can range from $30,000 to $250,000, with terms generally ranging from two to 10 years. With large loan amounts and lower interest rates than other business loans, a small business loan may offer the controlled boost necessary to build your business. 

Fitness wear is just as stylized as any other type of clothing, and choosing what type of fitness clothing you’ll offer will help you build your brand image.

Fitness clothing and equipment

Sportswear includes performance-based apparel suitable for a wide array of athletic activities, like running, swimming, cycling, and team sports. Sportswear is designed to provide comfort, safety, and better performance for athletes. For instance, materials that wick away sweat, improve aerodynamics, or offer thermal insulation are common in sportswear. 

Activewear is mainly defined as the clothes one wears to work out and sweat in. This can include sports, exercise, and outdoor activities. It is typically lightweight, sweat-resistant (or dry-fit), and form-fitting. It should allow free movement and comfort above all. 

On the other hand, when considering what is the difference between activewear and sportswear,  keep in mind that sportswear is tailored for specific sports. It usually encompasses team jerseys, protective items, and footwear made for particular sports – which might not be the best fit for your everyday workout or a laid-back yoga session.

This niche lies at the intersection of activewear and recreational wear. It can be worn any time of day or night. Athleisure is typically composed of articles like leggings or joggers, hoodies, and sneakers for an active yet stylish look. The hype around athleisure took a boost when celebrities and influencers took activewear from the gym to the streets and everywhere else in between. 

Streetwear is a style of casual clothing that became mainstream in the 1990s. Unlike sportswear or activewear, streetwear is more about making a personal or social statement. It's less about functionality and more about style and the expression of individual identity but often incorporates athleticwear and activewear. Major components of streetwear include t-shirts, hoodies, and gym shorts.

If you are a newcomer to the world of clothing and athletic wear, here are some small tips to help you understand what you will be working with:

  • Fabrics : Fabrics can be picked based on the target audience. Fabric choices should align with the physical activities of your target audience. Certain activities may require more breathable, stretchable, or moisture-wicking materials.
  • Fit : Determine the purpose of your clothing line. For high-intensity workouts, consider designs that offer compression benefits. Compression can help reduce muscle fatigue, prevent strains, and enhance movement. If you're targeting a casual or athleisure audience, looser fits might be more appropriate.
  • Fabric Weight : Be mindful of the seasons and the intended region of sale. Summer collections should favor lightweight materials, while winter collections might call for heavier fabrics. For activities like running, you might prioritize lightweight fabrics to facilitate unrestricted movement.
  • Reflective Details : These are more than just aesthetic additions. With a growing demand for reflective designs, especially among night-time athletes, these details enhance visibility and safety.
  • Ventilation : Proper ventilation allows for temperature regulation and improved blood circulation. If you're designing for intense physical activities, incorporate cut-outs, mesh paneling, or other breathable elements in strategic locations.


Navigating success as a small fitness clothing business in a bustling market requires a mix of creativity, market savvy, and a solid grasp of your target audience.

Fitness influencer filming workout video

Here's how you can carve a niche for your brand, especially if you're selling gyming clothes online:

  • Discover Your Unique Selling Proposition (USP): Pinpoint a USP that aligns with your brand and appeals to your audience. If you're rooted sustainably, eco-friendly fitness apparel could be your niche, using materials like organic cotton or recycled polyester.
  • Create and Refine Prototypes : Develop prototypes embodying your USP. If catering to plus-sized individuals, create stylish designs offering the right support. Obtain feedback from potential customers to refine your offerings.
  • Engage with Targeted Communities : Connect with communities that share your niche values. If promoting body positivity, interact with relevant online and offline communities, sharing your brand story and how your fitness clothing line champions this cause.
  • Collaborate with Influencers : Partner with influencers whose followers resonate with your niche. For a line suited to high-performance athletes, collaborations with athletes or fitness trainers on social media can yield authentic exposure.
  • Narrate Your Brand Story : Craft a narrative around your niche , sharing the journey and impact your brand aims to create, helping to foster a deeper audience connection.
  • Collect and Act on Customer Feedback : Post-launch, actively gather customer feedback to understand their experiences, learn what resonated, and adjust your product range accordingly.
  • Measure, Learn, and Iterate : Set key performance indicators to gauge your niche strategy's success. Analyze sales data, website traffic, and social media engagement to discern what's hitting the mark with your audience and identify areas for enhancement.

Exploring the variety of activewear manufacturers is a pivotal step on the road to successfully selling workout clothes. The right manufacturer can be a cornerstone for quality and satisfaction. Here are some tips to guide you in identifying a suitable manufacturer:

  • Research Experience : Seek manufacturers with proven expertise in fitness clothing, as they can provide valuable advice on fabric and design choices.
  • Check Machinery : Ensure the manufacturers have diverse machinery to handle unique material designs for sportswear.
  • Verify Prior Partners : Ask about their past collaborations with brands. A track record of success can hint at reliability and quality output.
  • Consider Sustainability : Look for any environmental or social impact statements to find a manufacturer whose values align with your business ethos.
  • Collect Samples : Acquire samples before finalizing any contract. Conduct thorough quality checks, examine seams and stitches, and perform wash tests for color fastness. Request the manufacturers to conduct stretch and recovery tests for a comprehensive assessment.

A strong brand can propel your fitness apparel business forward. With a memorable name and a clear identity, you pave the way for growth and a positive reputation. Here's a roadmap to help you create your gym clothing brand:

  • Pick a Brand Name : Select a name that mirrors the essence and values of your fitness apparel brand. Online tools like Namelix, Shopify’s Business Name Generator, or Brandroot can be your allies in brainstorming.
  • Create a Logo: Once the name is in place, draft a logo. It's natural for the logo to evolve as your brand matures. If design isn't your strong suit, professional designers or platforms like Adobe Illustrator, Canva, or Looka are options to explore.
  • Build Your Website : With a name and logo at hand, it's time to create a welcoming website to showcase your products, reviews, and mission. User-friendly platforms like Wix, Squarespace, and Canva can be good starting points.
  • Advertise : Boost your brand's visibility through advertising on major social platforms like Facebook and Instagram. Tailor your advertising approach to resonate with the specific audiences on each platform, be it through influencer partnerships on Instagram or engaging visuals on Facebook.

Starting a fitness clothing business requires careful planning and consideration in areas like business structure, registration, taxes, insurance, and understanding the industry. Budget wisely, comply with legal requirements, and stay updated with the fashion industry trends to promote the success and growth of your business.

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gym wear business plan

Creatitive

4 Key Elements of a Successful Gym Apparel Line

The internet has presented several opportunities to kickstart their own brands. Here are 4 key elements of a gym apparel line.

Zach Colman

Zach Colman

January 9, 2022

how to start a fitness apparel line

Over the past few years, the fitness clothing line business has significantly expanded. Activewear has outgrown its humble beginnings as sweaty gym clothes and has now sprouted brands with a cult-like following.

Products like sweatshirts, hoodies, and polo shirts have become staple pieces of modern lifestyles and are worn for numerous occasions. This might make some people wonder how to start a fitness apparel line.

One of the more significant changes detected in the industry is the sudden merging of everyday clothes  and workout clothes . With consumer whims changing faster than the fashion seasons, eCommerce store owners take the forefront of apparel retail, specifically gym wear and gym gear . At the same time, mass-market brick-and-mortar shop producers failed to adapt to this demand-focused module that began on the gym floor.

They’d have to endure carrying extra pairs of workout clothes, but nowadays, they can quickly go to work after a fitness session with the help of athleisure wear. With the rise of more spiritual, physical activities like yoga, activewear has become a part of the wellness lifestyle and is worn outside training grounds.

This phenomenon is known as athleisure. And because of the growing trend of healthier habits, demand is at an all-time high.

The competition is fierce, with both established brands and small businesses fighting against one another. Global industry analysts believe that the niche market will continue to grow as the years go by.

The fitness clothing line segment in the fashion industry is booming—so much so that experts predict there’s no other way for the market to go but up. Today’s the perfect time to start a fitness clothing line.

Understandably, not everyone is ecstatic to come in and join in on the fun. Sure, there’s a large market and big competition among small businesses that sell workout clothes. But if you’ve been thinking about starting a fitness clothing line and becoming one of those athletic brands , this is your sign.

Let’s discuss creating  a fitness clothing line —from the basics to the four elements you need to succeed.

Educate Yourself on Manufacturing & Workout Clothing Design

Budding businesses can learn from this approach and use detailed market research to guide the delivery of promotional campaigns to target audiences and delve deeper into the passions and expectations of consumers and align with them.

You can conduct this research through a combination of activities, including focus groups, consumer interviews, in-store and online feedback forms, and more. To sell the best gym clothes for your marketing, start by asking people who buy workout clothes who know how their way around their workout gear and other fitness apparel.

Despite the undeniable and massive range of competition present in the market, experts say that newer brands shouldn’t be intimidated by any outdoor voices or even a global brand! Keep in mind that fitness apparel and gym clothes too can start small.

So to get you started, here’s a step-by-step process on creating your own successful fitness clothing line.

Understanding the Target Audience & Fitness Apparel Industry

With such a saturated market, finding a niche becomes lucrative to the success of a small business—and the only way you can do this is by studying the existing market. Take a look at your potential competition and get to know the industry.

Use your research to determine your target customer and start creating a profile of your small business’s potential customers. Gather all of the information you have and put your ideas to work by designing garments that fit your target audience’s needs.

Do they want performance fabrics? Are they after timeless designs? Do they look at social issues (mental health and global warming) supported by your fitness brand? Do they look for fitness influencers? Or do they want deep-dive and high-performance activewear?

Don’t limit yourself to thinking that activewear is meant only for gym rats and sports enthusiasts. As the word suggests, athleisure combines athletics and leisure and can easily be described as comfortable clothing, while streetwear transforms similar products into opinionated and fashionable statements.

Moreover, the active lifestyle has long moved past gym walls. Your customers are active people and have gathered like-minded people around them. A single picture of a customer using your products is sure to travel further than you could reach on your own.

Another great way to snowball is to collaborate with instructors and coaches. They have their following and can raise your brand equity and reach by endorsing, promoting, or simply using your products in day-to-day life. This is especially important for sportswear-focused apparel lines and workout gear perfectly suited for performance over design.

An excellent understanding of your niche and your target audience is a must. This determines the product mix you’ll be offering and the marketing strategy you’ll be doing. Your fitness clothing line needs its target market to sell its fitness clothing successfully.

Develop a Solid Business Plan

So now that you’ve done your research and have identified your target market and your competitors, you start building your solid business plan and your brand. You can choose to focus on a custom-made clothing line that requires tailoring know-how and would need to be designed from scratch.

This approach would involve more high-cost risks and could justify higher pricing. Another way to create an athleisure line your customers would love is to innovate and offer mixed-use products that withstand the test of various activities.

A solid business plan will guide you from the start to the end of your fitness clothing line. Start by identifying the business model you want to use. And when it comes to models in the garment industry that your business plan could follow, there are three standard options; print-on-demand, private label clothing line, and custom cut and sew clothing line. Take some time to learn each business model before proceeding to choose one.

Remember that this approach can lead to out-of-style products left in storage due to the demand-focused market if your brand does not have strong enough equity. Once your business model is done, and you’ve done all of the market research you need, you can start building your brand identity .

Source Materials that Reflect the Season

Start looking into local manufacturers you can work with. Make the time to check their fabrics out and start building a relationship with them. While it’s tempting to jump on your sketchbooks and start creating designs, it’s best that you first check the resources you have around you.

Set up meetings with distributors or manufacturers, and don’t forget to ask for references. This will help you determine whether they’re fit for your small business needs or not.

Additionally, although most athleisure items are used all year round, it doesn’t mean they have to be sold that way. We’ve emphasized how much athleisure is driven by customer demand and how often it changes. Try to think ahead of time and prepare collections in advance.

Mix up your product range, so it’s more appropriate for each season, and create different designs for different times of the year. Be mindful of where your target market is located—introduce light-reflective running attire for northerners or sweat-proof tank tops for southerners.

Once you source the materials for manufacturing, you can start working on the gym apparel designs and technical fabrics.

How to Start An Athletic Clothing Line

With everything packed and ready, you can start prepping the licenses you need to operate and start working on establishing your online presence. Whether you’ve chosen to work in an actual shop or stick with an online store, digital marketing should be a long-term strategy in growing your workout clothing small business. Many people don’t see online marketing campaigns and websites as a priority—when in reality, these two factors are the machine of growth and sales.

Start small by thinking about your website and developing it. Once you’ve done this, you can start creating your accounts on social media platforms and promoting them to your close friends.

Remember to be as active as your customers! Having the same interest and enthusiasm toward sports and fitness will make your brand more authentic and desirable.

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></center></p><h2>How to Start a Fitness Clothing Line | Step-By-Step Guide</h2><ul><li>March 4, 2023</li></ul><h2>Table of Contents</h2><p>The clothing market is full of big names like Adidas, Puma, Nike, etc. But let’s not forget that sky is the only limit, so yeah, in this significantly expanded world of sports clothing lines, and you still have a chance to create a new hype. Sportswear and Activewear apparel is significantly in demand. According to the  stats , the market share value will be $319.37 billion in 2022. Because of the increased participation of the public in a healthier lifestyle, the sports and fitness clothing line have outgrown significantly.</p><p>It is critical to map out your way to Activewear manufacturing. After that comes the whole process you are going to take to make it to the market. One thing that must remember is that people (your customer) buy with their hearts and affirms it with their heads.</p><p>So, creating hype and making your brand aesthetic is essential to adopting the right strategy. Because with the right approach, you are just a few steps away from seeing your brand running to the top faster than flash.</p><p>So, now that you are sure about  starting your fitness clothing line , be it gym wear, Activewear, workout clothes, athleisure garments, etc. This article on “ how to start a fitness clothing line ” is all you need to consider to have a look at the whole picture.</p><h2>Everything you need to know about How to Start a Fitness Clothing Line</h2><p>Stepping into a market already fully covered by competitors and strong players is like stepping into a battlefield with no weapons. Well, it’s not that much challenging, don’t worry. Obviously, you might fall a few times at the start, which is expected in the clothing industry.</p><p>We have designed a comprehensive guide on starting a fitness clothing line to achieve the bare minimum risk and fall in the market. So, without further ado, let’s start this guide and explore what you need to do when starting your own fitness clothing line.</p><h2>Conduct a Thorough Research of the Clothing Industry and Choose the Target Market</h2><p>Getting into the market must remember that you are your competitors from the smallest to the biggest giants in the industry. And many competitors might be selling you are thinking too, but there might be a slight gap for you. A gap you can fulfill, you need to find a profitable niche.</p><p>Like every other business, it’s essential to analyze and understand the market you are diving into. Thorough research is a crucial element, and this helps you get all the information that you must know. Moreover, understanding the market and understanding your customer’s behavior is essential. Since the apparel and clothing business is all about looking fit and sound, it gives a proper idea that you’ll have to focus on the young customers who love to be appropriate.</p><p>Another essential and fundamental element is to understand and know your customers. This research comes under the market and industry research. If you are going to launch a physical store, then it’s essential to set it up in an excellent populated area so that your brand comes across the eyes of your audience. You need to understand various demographics to identify the target market.</p><ul><li>Transportation Access</li><li>Employment status</li><li>Personal presences</li></ul><p>Remember that clothing is a widespread industry, and its consumer highly depends upon fashion trends, comfort, good-looking factor, and the functionality of the clothes.</p><h2>Establish a Niche Market</h2><p>Being a startup business, you will face cutthroat competition in the Fitness Clothing Line Business, so having a unique and profitable niche market is probably the best chance to make your brand successful in the market. Now is your opportunity to compete against leading brands in your market and build an unforgettable brand identity with your customers.</p><p>It’s a crowded market, so focusing on the different gateways is essential. You can stand out in the market by offering something new, unique, and problem-solving, like producing –highly comfortable sportswear.</p><p>You can design your clothes by having a great range of products. Customers can switch from one product to another product in just seconds, so having more options for customers is beneficial. Pick various types of fabrics and styles with new and trending designs, and then aim to make the best mix from them.</p><p>Take your aim towards the sportswear, Gym Apparel Line, and  workout clothing line  and study your target market. For instance, if your target market is the customer’s plays soccer, make sure you have sufficient inventory and up to trend clothing related to soccer.</p><h2>A Well Build a Business Plan</h2><p>Another essential element that you need is a well-built and robust  clothing line business plan . Using your research findings, you can make up a business plan that defines your business strategy about how you will be working in the market and how your business benefits the customers.</p><p>Having a business plan increases your business’s scope and provides you with a new opportunity in the market. It is an essential part that can help you  start an athletic clothing line .</p><p>Moreover, you can also get funds from banks for business if you have a strong business plan. It defines how your company creates and delivers values to the customers. Starting a business plan and modifying it according to the market trends is an integral part of the business.</p><h2>Obtain a License</h2><p>Obtaining a license is an essential part of your Fitness Clothing Line Business. Compared to the other steps mentioned above, getting a license to do business in the clothing industry is simple. All you need to do is fill out a couple of application sign couple of documents. You can contact the local license authority about the whole procedure of registering your business and making it legal to sell. Some of the licensing authorities might give you the permit without inspection, while some of the authorities require inspection.</p><p>As you will be employing staff, it’s essential to follow the process to get an Employer Identification Number (EIN). If it’s vital in your area, you’ll get a sales tax registration and other tax licenses from your local department of Revenue.</p><p>Related:  How to trademark a clothing brand</p><h2>All Set for Branding</h2><p>After going through all of the steps mentioned above, you need to pick a brand name. Set a perfect name for your fitness apparel that reflects your business idea. Think about your business’s brand values, vision, mission, and images, and then name your brand accordingly.</p><h2>Create a Logo for Your Brand</h2><p>A logo is an integral part of your fitness apparel clothing line, create a logo and change your logo if needed. Make sure it is unique and stylish that the customer loves to wear.</p><h2>Set Up an Online Presence</h2><p>In today’s world, an online presence is a must for clothing business because a lot of customer loves to shop online, so you must build a functional and user-friendly website that customer love to visit and shop from.</p><h2>Design Your Own Gym Wear</h2><p>You can also design your gym wear, and it’s a new trend in the clothing industry. We offer you the service to design your own custom designs of gym wear and fitness. With our cut and sew apparel manufacturing  options, you can customize your clothes according to your style. We have a designer team here that can better shape your brilliant idea with freedom. You are free to use any fabric and add your colors and make it the way you want it. We are flexible to make any design that you want.</p><p>INQUIRE NOW</p><h2>Legal Requirements to Start Your Own Clothing Brand</h2><p>Before opening a business, there are a couple of legal requirements that you need to settle. Complying with the legal requirements allows your business to have a smooth and uninterrupted launch in the marketplace. First, you must register your fitness brand apparel in the city or state where you sell it. Initially, you need to clear the number of business entity types, sales entities, permits, and licenses.</p><ul><li>Selecting the legal entity for your fitness brand apparel</li></ul><p>Business entities like S corporations, LLCs, or sole proprietors exist. Out of all, the easiest and fastest legal entity that matches your business requirements is the LLC or Sole proprietorship. Under the sole proprietorship, you will report your business’s tax return figures. Also, under the sole proprietorship, only you and your business will be responsible for any liability. However, you should remember that the quickest isn’t the best way for you. You must explore all your options and learn about each business entity. We recommend hiring an accountant with strong knowledge of different business entities. </p><p>You should remember that you need to split your business among different partners in the partner entity, as it’s an essential requirement for a partnership entity. In addition, your fitness clothing business will get imposed on different businesses, so it’s important to choose the right business type to deal with legal licenses and permits in the best manner.</p><ul><li>Collecting Your Business License And Legal Permits</li></ul><p>From the launch of your business, you need to ensure that your fitness clothing brand meets all the law requirements and all the tax regulations of the city, country or state in which you are operating. Every city in the USA has their own business requirements to operate, so you must connect with a business administration unit in your US to know about all the legal permits you need to have to operate your clothing business. You can apply for any business entity through them by submitting all the documents needed, and then you can collect your business license and permits. And TADA, you are good to go.</p><p>Read more about: how to trademark your clothing business</p><h2>How Can You Choose the Suitable Fitness Clothing Manufacturer?</h2><p><center><img style=

There are several Activewear manufacturers with various levels of expertise in the market. If you are to  start a fitness brand , you seriously need to pick up the proper sportswear manufacturer , as working with them will be long-term benefits for them. To help you spot an expert clothing manufacturer, here are some tips that can help you recognize a good manufacturer when starting a Fitness Apparel Line

  • The manufacturer you are working with, must be professional Since you are a startup in the industry, you can’t afford any risk. Connecting with an  expert USA apparel manufacturer  with years of experience in fitness clothing is essential. They can provide you with valuable quality with a brand and specification of your requirements and support to help you grow in the market.
  • Modern approach to clothes manufacturing Certain types of advanced machinery and Equipment for sportswear manufacturing create unique materials designs. Different clothes stick to each other in fitness and Activewear through different processes, which is only done by various ranges of advanced machinery. Like here at Zega Apparel, we use advanced cutting machines to cut your clothes according to your needs perfectly.
  • Mock ups > tech packs > Sampling > bulk production the heading shows the best practices of expert clothes manufacturers. After taking your order, they create mock-ups and tech-packs (a file containing all your cloth’s fabric, style, and measurement color details). After getting your approval, they made a sample and delivered it to you so that you can look at the quality you are getting. You can make any changes if you want. They will apply those changes and then, after the approval of your sample, then go ahead with bulk production minimizing the risk.

So, by following the given procedure, you can start an athletic clothing line. We hope this article will help you with all of your queries and give you a proper idea.

We know starting a clothing business is not an easy task, but you are good to go with the guideline. Zega Apparel is passionate about helping the  startup clothing business  and holds years of expertise. Drop us a line to get a free consultation and a guide on starting your successful fitness clothing line.

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How to Start a Fitness Clothing Line

Orginally Posted On: May 5, 2019 By Brittni Abiolu -- Updated On August 12, 2020

According to Global Industry Analysts, the sports apparel market is booming. The sector is projected to rake in a whopping $231.7 billion by 2024. The growth of the sports and fitness clothing sector is attributable to the increased participation in sports and fitness activities as the population shifts to healthier lifestyles. On top of that, athletic wear is quickly becoming a fixture in the mainstream apparel and fashion industry.

Just take a stroll down the streets of major cities and you’re bound to see people dressed like they’re headed to the gym, a spin class, or a yoga studio. From leggings to yoga pants, workout clothes and running gear, fitness apparel is becoming more and more popular in the United States and other parts of the world. This has created a lot of opportunities for prospective entrepreneurs. Would you like to know how to start a fitness clothing line? Here’s how.

Research the Industry and Target Market

Entrepreneurs who find a niche in the sports apparel world can build a lucrative business. But considering that you will be competing with giants such as Dick’s Sporting Goods, Cabela’s, Bass Pro Shop, or The Sports Authority, you need to make sure that you have all the information you need before diving in. Just like any other type of business, understanding the market and knowing your customers are the key ingredients for success. Sportswear is as much about comfort and functionality as it’s about looking good.

Define Your Niche Market

As a small start-up in the cutthroat fitness clothing industry, a niche market is your best chance of success — unless you’ve got the resources to compete with industry moguls such as Nike, Adidas, and the rest. Use your research to determine your target market. With the information that you’ve gathered, put your ideas to work and design a clothing that fits the description of your target customer.

When designing your clothes, determine a product mix. Consider the number and types of designs, fabrics, and styles and come up with the best mix of these aspects. Take your direction from the sporting profile in your region, city, or community as well as what your competitors are stocking. For instance, there’s a big hockey presence in your locale — as demonstrated by sporting venues, inventory in other stores, and media — make sure that you have a sufficient inventory of hockey clothing.

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Prepare a Business Plan

Use your research findings to draw up a business plan. A business plan will help you define the specifics of your company and establish a business model. It’s a valuable tool when it comes to starting and running a successful fitness clothing line. In fact, a business plan is required by banks and other financial institution to get funds for your business. There are experts who can help you prepare this critical documents. Also, there are books and online templates you can as guides when preparing a business plan.

Source Funding

Unless you’re loaded, you’ll have to get some sort of financial assistance. The good news is that you don’t need a lot to start a fitness clothing line, meaning that there are a lot of options to consider when it comes to funding. For instance, you can go apply for a no doc business line of credit to get your fitness clothing line business up and running. A no doc business line of credit is simply a type of funding you borrow increments and repay in installments.

This type of funding is unsecured hence easy to obtain. You don’t need assets or any other form of collateral for your application to be approved. This type of funding is perfect for small businesses or start-ups. Amount offered depends on your personal credit activity and usually ranges from a few thousand to over one million. With consistency — vis-à-vis timely payments, you will be able to build credit and improve your limit.

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Not sure how much it will cost to start a clothing line ? The cost of starting a clothing line can be high or low. Go here to learn more about how much it could cost you.

Obtain a License

Compared to sourcing staff, finding premises, securing funding, or drawing up a business plan, obtaining a license for a fitness clothing line is a pretty straightforward process. In most cases, all you have to do is fill in the application forms and wait for the license. Ask your local licensing authority about the licensing you’ll need to operate or reach out to companies like Incfile, just to be sure. Some licenses, however, may be issued only after you’ve submitted to some kind of inspection.

Since you’ll probably be employing people, get an Employer Identification Number (EIN) by visiting the Internal Revenue Service website. If it’s necessary for your area, get a sales tax registration and apply for a sales tax license with your local Department of Revenue. Request for application information for all the information on all the licenses you need to start a fitness clothing line, along with the required documentation.

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Set Up Shop

Once you’ve obtained the necessary licenses, you’re good to set up your fitness clothing line store. The condition of the store you rent is contingent on the amount of energy, money, and time you must expend to ready the space for retail sport clothing sales. Remember that the location of your physical store or stores is key. Every business entity needs a name, it’s a very important element of the business. If you already have a name in mind, then that’s it.

Build Relationships with Manufacturers

Work on establishing a rapport with sports clothing manufacturers, distributors, and brokers. Hold meetings with these entities and inquire about factors such as volume discounts, delivery deadlines, and other issues that may affect the operations of your business. Before you start working with a particular manufacturer or distributor, ask for references from anyone who has worked with them before. This will help you assess whether they are reliable or not.

Starting a clothing line, or any other type of business for that matter is not easy. There are many challenges to overcome. Most importantly, you’ll need funding to get your business up and running. But that’s not all, you need a long-term financial strategy. When sourcing for funding, look for a financier that’s willing to share resources to help you overcome challenges, grow, and sustain your business. Small Business Brain has reputation for helping new entrepreneurs do exactly that.

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Sports Clothing Retail Shop Business Plan

Start your own sports clothing retail shop business plan

Male Gear Wear

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Male Gear Wear (Gear Wear) is a men’s aerobic sports retailer based in Ashland, Oregon. Gear Wear offers the most comprehensive selection in town and arguably on the Internet/mail order as well.

By offering the most complete selection as well as a knowledgeable support staff, Gear Wear will quickly gain market share.

Ashland was chosen because of its diverse, active culture. It is not uncommon for people to make a job sacrifices in exchange for quality of life gains, and the active, outdoor lifestyle is the majority in Ashland. Gear Wear is a Oregon based L.L.C. primarily owned by Stan Gearboy.

Keys to Success Gear Wear has identified three keys to success that they believe will be instrumental in reaching sustainable profitable. The first is the need to meet the customer’s needs by offering the most comprehensive selection and knowledgeable staff. The second key to success is the need to monitor the competitive environment in an effort to ensure differentiation. The last is related to the accounting systems of the organization. Gear Wear has identified the need to design and adhere to strict financial controls.

Competitive Edge Gear Wear’s competitive edge is its unsurpassed selection and sales staff knowledge. This will be a significant edge because no other store offers the comprehensiveness within multi-sports as Gear Wear. The type of athletes that participate in a variety of aerobic sports do so as a part of their lifestyle. It is a part of their life, an activity that they enjoy and look forward to. While the activities may be somewhat painful when you are doing them, depending of course on the intensity that you reach, overall it is quite enjoyable. This would also explain why they particate in so many different ones. One on hand some of the sports are seasonal, on the other hand, you cannot get enough of just one.

Management Gear Wear is being lead by Stan Gearboy, a veteran of the outdoor sport industry. While in undergraduate school, Stan was an active member of two different sport teams. This was his first introduction to his passion of aerobically challenging sports.

Following his degree, Stan went to work for R.E.I., a successful outdoor retailer (both brick and mortar as well as mail order). Stan spent years at R.E.I. learning from the best. While Stan was quite comfortable in the retail environment, he realized that if he wanted to pursue his dreams of operating a retail store, he needed to build his skill set. Stan studied for his Masters with the goal of opening his own store within the outdoor industry. Through a combination of passion, experience, and education, Stan is the right person to lead Gear Wear to success.

Gear Wear has conservatively forecasted explosive sales by the end of year two, escalating continually in year three.  The net profit margin will be low in year two and increase modestly in year three.  While this appears to be fairly low for a retail operation, Gear Wear has sufficient cash to weather the first few years with the goal of building a sound foundation for the business, including a loyal customer base. 

Sports clothing retail shop business plan, executive summary chart image

1.1 Objectives

  • Become the premier men’s aerobic sports clothing retailer in Ashland.
  • Increase market penetration to 10% by year three.
  • Reach profitability within the second year.

1.2 Mission

It is Gear Wear’s mission to become the premier men’s sports clothing retailer in Ashland. This will be accomplished by offering fair prices, the best selection, and a knowledgeable staff to assist customers in any way. Gear Wear will strive to exceed all of their customer’s expectations.

1.3 Keys to Success

  • Meet the customer’s needs by offering a comprehensive selection and knowledgeable staff.
  • Monitor the competitive environment ensuring differentiation.
  • Employ strict financial controls.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Gear Wear is a Ashland, Oregon based retailer of men’s aerobic sports clothing. Gear Wear will concentrate on running, cycling, cross country skiing and snowshoeing apparel.

Currently, there are local retailers that offer these types of garments, however most retailers are sport specific, such as a bicycle shop or a running store. The few retailers that have a wide range of sports have limited inventories. This company was founded on the premise that most aerobic sport athletes participate in more than one type of activity.

2.1 Start-up Summary

Gear Wear is in the process of starting up the company. Legal counsel was consulted for a variety of issues including business organization formation, contract negotiations, and etc. Gear Wear also utilized a business consultant to gain insight into business issues that were not intuitive to Stan. Gear Wear will incur $10,000 of build out expenses for the space. The following equipment will be needed for start-up:

  • Cash register and bar code scanner.
  • Computer system with printer, scanner, and Internet connection.
  • Assorted display racks, shelves, mirrors, etc.
  • Stereo system.

Sports clothing retail shop business plan, company summary chart image

2.2 Company Ownership

Gear Wear is an Oregon L.L.C. founded by Stan Gearboy in late 2002.

Gear Wear sells a wide variety of male-only clothing for aerobic sports such as cycling, running, cross country skiing, and snowshoeing.

The main common element of the products for sale is NO cotton. Cotton is the worst possible fabric to make sportswear out of, PERIOD. Cotton absorbs and holds water which is undesirable because when saturated with water clothing loses almost all of its insulating characteristics. It also becomes much heavier because of the water weight.

Lastly, when a garment is wet friction is significantly increased. This is most evident in socks where blisters are almost guaranteed when running in cotton socks. Gear Wear’s mantra is “friends do not let friends wear cotton.” The following is by no means an exhaustive list of the products that are for sale:

  • Long and short sleeve shirts
  • Water repellant shells
  • Assorted fleece wear (jackets, pants, vests, hats, gloves)
  • Briefs, including wind briefs (with a wind resistant front panel)

Market Analysis Summary how to do a market analysis for your business plan.">

Gear Wear has segmented its market into two distinct segments. The first distinguishable segment is hardcore athletes. These are people who live and breathe to push their body harder and harder in aerobic activities. This market segment is present in Ashland, however, they will not be the largest source of revenue as they already have most of the pieces of clothing for their activities as they have been doing it for a long time.

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Each group will be targeted with a different strategy, recognizing the fact that these groups, although they are participating in the same sports have different demographics. The competitive industry can be broken down into sport specific retailers and all encompassing sports/outdoor retailers.

The sport specific retailers have a lot of clothing, but for only one sport. The all encompassing retailers have a wide selection but not comprehensive selection. Lastly, serving this market should be a steady, profitable endeavor simply because most people that participate in these type of activities tend to for life.

4.1 Market Segmentation

Gear Wear’s market can be broken down into two distinct segments: hardcore athletes and newbies. Each group has distinctive demographics which are detailed below:

Hardcore Athletes

  • Typically spend seven – 15 hours per week on their training/activities.
  • Regularly participate in two to three different aerobic sport activities.
  • 61% have at least an undergraduate degree.
  • Have on average at least a $45,000 household income.
  • Typically spend five – 10 hours a week training.
  • Have only recently (within the last few years) began to get serious in aerobic activities.
  • 54% have undergraduate schooling or a degree.
  • > $47,000 of household income.

Sports clothing retail shop business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

The strategy for segmenting the market is based on the fact that the two different groups have distinct buying patterns. The hardcore athletes have a decent amount of sport specific clothing. When they shop for new stuff it is generally a replacement piece here and there.

They are typically buying the latest and greatest on the market. Although they do not need more products it is this group that most appreciates the subtle improvements that the new products bring. They therefore are likely to buy a piece or two if the product shows improvement in design over what they currently own.

This differs from the newbies who are new to aerobic activities, or at least to the level that they currently participate at. This group is more likely to make less frequent but larger purchases. This group is particularly exciting because it allows Gear Wear to have a significant impact on the outfitting of these people.

4.3 Industry Analysis

Gear Wear participates in the men’s retail clothing industry, specifically in the outdoor aerobic sports clothes niche. The aerobic sports clothing market is a $765 million dollar industry.

Gear Wear is well poised in Ashland, Oregon, a sports minded town. Athletes can participate in any number of activities, all within a 20 minute drive from Ashland. Additionally, people can participate in both fall and winter (snow) activities at the same time.

Products in this industry are purchased either through a local retailer or mail order. At the local retail outlet, there are either sport specific stores or larger general retailers that carry a wide assortment of different sports/human powered activities.

Products are also purchased via mail order companies. Within the mail order arena, there are also retailers that offer sport specific clothing as well as mail order retailers that sell a wide assortment of sports.

4.3.1 Competition and Buying Patterns

Gear Wear faces competition from several sources:

  • Run Pro : A running-only store that stocks a decent variety of running-specific clothing.
  • Two Wheel Drive : A bicycle shop that has the best selection of cycling-specific clothing.
  • Assorted ski retailers : There are two ski retailers that sell a variety of clothing, primarily outerwear and base layers that could be used for cross country skiing.
  • R.E.I. : A Seattle-based retailer and mail order company with many regional/local stores that sells a wide variety of different men’s and women’s clothing. While the variety is great in terms of sports, there are not a lot of choices within sport specific clothing.
  • Performance Bike Shop : A mail order, cycling-specific retailer of clothing, bicycles, equipment, components, and accessories. Their selection is great, however, it is cycling specific and being mail order, you cannot try on the products.
  • California Running : The leading running-specific mail order house. The pluses and minuses are similar to Performance Bike Shop.

The buying patterns for the hardcore athletes are that they typically will go to a sport specific store (or mail order) to make a purchase. This is because they use the clothing so much and appreciate the technical aspects of the products that they notice the subtleties between the different products and appreciate the wider selection.

The newbies are more likely to make their purchases from a general retailer because of the wide range of products that they offer.

Strategy and Implementation Summary

Gear Wear will reach the road to profitability by exploiting its competitive edge of an incredible selection. Gear Wear offers true one-shop stopping. Gear Wear’s marketing strategy will be multifaceted, one facet for each market segment.

For the hardcore athletes, Gear Wear will market themselves as the most complete source of products. For the newbies Gear Wear will be marketing themselves as the knowledgeable source for all different sports. Newbies are in search information in addition to the gear for their new activities and they are more likely to value a salesperson to help inform them.

5.1 Competitive Edge

Gear Wear’s competitive edge is its unsurpassed selection. It is able to offer the same complete selection as the sport specific stores, but Gear Wear has multi sports all under one roof. This creates a truly one stop shopping option where a customer can stop by and have the most complete selection available.

As the demographics indicate, the target customers participate in more than one sport so the value in being able to go to one store and find a anything you might want or need is of tremendous value. While having a large selection is not an inherent sustainable advantage, for now there are no indicators that would suggest that any other competitors are going to try to enter this same space. The retail space seems to be content in not getting too specialized in any one or groupings of activities.

5.2 Marketing Strategy

The marketing strategy that Gear Wear will employ takes into account the two different market segments. Gear Wear will market itself to the hardcore user group as the complete resource for all the different types of male sports clothing.

Gear Wear will use a combination of magazine/journal advertisements to reach this group. In addition to the advertisements, Gear Wear will also be quite visible at the different competitions that the athletes participate in. They will be sponsoring the events as well as handing out flyers as a way to develop visibility for the hardcore athletes.

5.3 Sales Strategy

Gear Wear’s sales strategy will be to supplement its outstanding selection with salespeople who can provide good information about the different features of the clothing and the differentiation between all the products. Having just the clothing out on display will not in itself sell the products, there must be supporting staff that can explain the relative differences between the products as well as discuss the need for purchasing the gear. Most newbies will just assume that they can use their traditional cotton workout clothing and they need to be educated as to why specialized clothing makes all the difference in the world.

The sales staff will be well trained in knowing the technical details of the different fabrics and products as well as proper fitting. This training will occur before the staff reaches the sales floor. It is presumed that having the sales staff properly trained will have a significant effect on making the conversion from a casual shopper into a qualified customer.

5.3.1 Sales Forecast

It is forecasted that the first three months will not have any significant sales activity. The first two months will be used to set the business up to be ready for retail. The third month will have a trickle of sales activity. This is to be expected as the business is just opening its doors and there are not a lot of people that are familiar yet with Gear Wear. Sales are expected to grow slowly during first year. Profitability should occur by month 26 with sales revenue escalating continually through year three.

Sports clothing retail shop business plan, strategy and implementation summary chart image

5.4 Milestones

  • Completion of business plan
  • Securing retail space
  • First month the doors are open
  • Profitability
  • Explosive sales revenue

Sports clothing retail shop business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Stan Gearboy received his undergraduate degree form the University of Oregon. While at the University Stan was on both the cycling and the cross country ski team. It was in college where Stan began to realize that he truly enjoyed pushing his body and mind aerobically.

After school Stan worked at R.E.I., initially on the sales floor for two years, moving to a managerial position soon thereafter. Stan worked at R.E.I. for five years getting a complete picture of the retail outdoor market. Stan had always had the dream to own his own business but felt that he did not have a complete enough skill set to risk his own money so he thought it would be prudent to go back to school for a Masters in Business.

Stan chose Southern Oregon University in Ashland based on its active culture and proximity to the mountains. While at school Stan knew in the back of his mind that he wanted to open a retail establishment. Stan recognized that there was no need for a bicycle shop as there were plenty in the city. What Stan did realize was that there was a true lack of sources of men’s aerobic sports clothing retailers.

After his first year in school Stan knew this was the category that he wanted to work in. He went through his second year of school with this idea in mind, formulating parts of the business plan while he was still in school. Two months after graduation, after applying and receiving a significant loan through the school’s entrepreneurship program, Stan began to work full time on Gear Wear.

6.1 Personnel Plan

Stan will begin operations with a few key positions:

  • Stan : He will wear multiple hats within the organization. Some of his functions include, but are not limited to: sales, marketing, procurement, business development.
  • Sales staff : Initially Gear Wear will have a maximum of three sales people on the floor at any one point. The sales staff will double as customer service agents if any problems arise. The first six months will generally have no more than two staff members.
  • Support staff : Gear Wear will use two support staff agents to assist in the unpacking, inventory introduction, and merchandising of the products. These employees will work primarily behind the scenes, except when it comes to the merchandising functions.
  • Bookkeeper/Accountant : This will be a part-time position where the employee comes in several time a week and performs the necessary bookkeeping duties. Every two to four weeks the financials will be reviewed by a local CPA firm.

Financial Plan investor-ready personnel plan .">

The following sections will outline the key Financial Strategy for Male Gear Wear.

7.1 Important Assumptions

The following table details important Financial Assumptions.

7.2 Break-even Analysis

The break-even Analysis indicates what is needed in monthly revenue to reach the break-even point.

Sports clothing retail shop business plan, financial plan chart image

7.3 Projected Profit and Loss

The following table and charts show the Projected Profit and Loss.

Sports clothing retail shop business plan, financial plan chart image

7.4 Projected Cash Flow

The following table and chart presents the Projected Cash Flow.

Sports clothing retail shop business plan, financial plan chart image

7.5 Projected Balance Sheet

The following table shows the Projected Balance Sheet.

7.6 Business Ratios

The following table indicates key Business Ratios for this company as well as a relative comparison with known industry averages, based upon the NAICS industry code 448190, for Clothing Stores retailing lines of specialized clothes.

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Starting a gym clothing brand.

Have you ever dreamed of starting a gym clothing brand but think the work will be too hard or the cost too high? Or perhaps you feel that you don’t have the creativity needed to design your own clothing brand?

What will I need to do to start a gym clothing brand?

Beginning your own gym clothing brand may actually be easier than you think. Of course, you will need a business plan and you will need to have carefully thought about where you are going to sell your brand’s clothing, but the designing and manufacturing process can be relatively simple if you do your research and choose a reputable company to work with.

Once you have your business plan of starting a gym clothing brand , you need to choose a company to manufacture your products for you. If you choose a company like Hingto, we can also help you with the design process, even if you already have your own ideas of what you want your gym clothing brand to look like.

Where should I get my gym clothing brand manufactured?

It is important to consider where to get your clothes manufactured. Some parts of the world will be a lot more expensive. Choosing a country like China where manufacturing is cheaper and commonplace will reduce your initial upfront costs. No matter where you are in the world, Hingto, based in Guangzhou, the manufacturing capital of China, can produce the gym clothes for your brand at a fraction of the cost.

Starting a gym clothing brand doesn't have to be expensive

It may go without saying, but the more you order, the lower the price point will be of each of your pieces. This ultimately means that when you sell your items, you will then make more profit on each piece. That said, when you are starting your own brand, you may want to work with an Australian small run clothing manufacturer to mitigate risks of bulk ordering. That is why Hingto is the ideal company to use for manufacturing your fitness apparel. We have lower prices to begin with and we have low minimum order quantities, which is perfect for a new enterprise where you may be feeling a little nervous about starting your own gym clothing brand for the first time.

To make it as easy as possible for you, you can choose to use our template design customisation where you can add your own branding with logos, patterns and colours. Or, if you are feeling creative, you can completely design your own clothing from scratch. At Hingto , we have designers on hand to help you, so even if you have never had any experience in designing clothes, we do and we will guide you through the whole process and design you some fabulous pieces for your debut gym clothing collection.

What comes next after starting a gym clothing brand?

Once you have received your few key pieces for your new gym clothing brand, you can begin to market your brand. You may be selling them in a shop or on a website.

Monitor your sales and repurchase as necessary. As your brand continues to grow, you can add more lines to your gym clothing brand. At Hingto, we are more than happy to help you as you take on the fitness apparel world.

Contact us today for more information and how to  start up a gym clothing brand become a reality.

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How To Start a Gym Business In 7 Steps (+ Start-up Templates)

Published by caroline @ wellness creative co on 11 october 2023 11 october 2023.

Want to know how to start a gym business? Perhaps you’ve always loved fitness and want to start your own studio, or worked in the industry for years and it’s time to become your own boss. Whatever your reason for starting a gym, we’ve got you covered.

In this article – learn how to start a successful gym in 7 steps, including business planning, securing funding, and pre-launch marketing.

We’ve helped several new gyms and fitness studios to launch their businesses, so we know exactly what’s involved. Having worked in the fitness industry for 15+ years, we understand the operational, marketing, and financial aspects to setting up a successful business. So, you can shortcut the learning curve and benefit from our expertise in this guide…

How To Start a Gym or Fitness Studio – Overview

Here’s an overview of the seven steps towards opening a gym or fitness studio…

  • Define your idea
  • Create a plan
  • Secure funding
  • Find a location
  • Set up your gym
  • Grow your business

Let’s dive into each of these start-up steps in more detail…

#1 – Define Your Gym Business Idea

The very first step is to define the business idea for your gym, fitness studio, or health club. What’s the concept? Who is it aimed at?

For some people, this will come easily. They may have had a great fitness-themed business idea for a long time but only just decided to give it a go. But for others, this initial part can be tough. 

Perhaps you’re keen to start a fitness business but aren’t sure what kind of venture to go for. Or you want to look at all the options before making a decision. If so, then here is a list of gym business ideas that you can consider…

  • Classic gym or fitness centre
  • Boutique fitness studio
  • Gym franchise (Anytime Fitness, Snap, Orange Theory, etc.) 
  • Yoga or Pilates studio
  • Personal training studio
  • CrossFit box
  • Health club
  • Online fitness training business
  • Or you can start a business related to gyms, like a fitness equipment or accessories distributor, workout clothing brand, mobile personal training business, or fitness supplement manufacturer .

At this stage, it’s also important to think about what will make your fitness club different from others in the local area. Will you be aiming for a specific target market or type of exerciser? Will your gym be a high-end premium concept, a boutique studio that specialises in doing one thing well, or high-volume low-cost model?

The fitness industry is competitive, so for your gym to be successful, it’s vital to think about what’ll give you a competitive edge. Doing this from the start means you can mainstream it into your business plan, make your funding bids more appealing, and choose a location that supports your concept. Defining your unique selling point (USP) will set your business up for success long-term, so it’s crucial to do this from the get-go.

Fitness Business Ideas List Pinterest

#2 – Create a Gym Business Plan

Once you’ve defined your idea, you need to create a business plan for it. This will help you assess the viability of your concept and consider all of the little details. It’s also required for things like loan applications and renting commercial space.

Creating a business plan for your gym is vital if you want it to be a success. In fact, research shows that people who complete business plans are nearly twice as likely to successfully grow their businesses, or obtain capital. 

“Business plans double the chance of success”.

A solid gym business plan should include the following…

  • Executive summary
  • Industry and local market analysis
  • Company overview
  • Products and services
  • Sales and marketing strategy
  • Financial information
  • Implementation plan

Fitness Business Plan PDF Template

By covering these points, you’ll ensure that there’s adequate demand for your offering and you have a well-defined gym target market . It’ll also help you to understand the exact costs involved and whether you can afford to do it alone or need outside funding.

For a more detailed explanation of what each of these areas should cover, check out our article on writing a fitness business plan (with samples). Or get the start-up planning cheat sheet as part of our Fitness Business Templates bundle…

#3 – Secure Funding For Your Fitness Business

Once you’ve developed a sound business plan, you’ll be armed with the right info to seek funding for your gym. For some gym start-ups, this might involve securing several hundred thousand dollars to cover initial business costs. For leaner fitness businesses, you can do it on a smaller budget without the huge overheads.

Your business plan will help you estimate how much money is needed to start your fitness venture. It costs between $2000 and $4m to start a gym business, depending on the location and model you choose. Based on stats from Entrepreneur, here are approximate costs of starting different types of fitness business…

  • Big-box gym start-up costs (e.g. Planet Fitness) – $1.1-$4.2m 
  • Cost to start a small-medium sized gym (e.g. Anytime Fitness) – $77,000-$520,000
  • Boutique gym start-up costs (e.g. Orange Theory) – $575,000-$1.5m
  • Cost to start a fitness studio (e.g. Pure Barre) – $198,000-$446,000
  • Pilates studio start-up costs (e.g. Club Pilates) – $168,000-$280,000
  • Cost to start a group exercise class business (e.g. Jazzercise) – $2000-$7000
  • Bootcamp business (e.g. Fit Body Boot Camp) – $136,000-$198,000

As you can see, the money required to start a gym varies from a couple of thousand to several million dollars. Factors like the venue type, location, and equipment required will all influence the overall cost.

So, how do you secure funding for your gym or fitness studio? The most common sources of finance are…

  • Business loans from traditional banks
  • Business loans from online lenders
  • Loans from gym franchise preferred suppliers
  • Personal savings

Choosing the right funding option for your business will depend on a huge number of factors. It’s best to do your own research, speak to financial experts, and read the small print thoroughly so you know all of the implications involved in any borrowing.

If you want to open a gym with no money, then the key is to start small . Running a personal training business or selling online fitness programs are both good options. Neither requires investments in rent, equipment, or staff salaries, so you can save money towards a gym studio while running them.

You can also look for creative ways to cut your costs and open your gym on a tiny budget…

  • Find empty commercial spaces or shops and negotiate with the landlord. They might agree to let you run a short-term fitness pop-up for free rather than let it stand empty or be open to a revenue-share agreement where they receive a percentage of your profits instead of rent.
  • Ask gym equipment manufacturers if they’ll lend you some kit for free , in return for being a case study or showcase site. Equipment companies are always looking for impressive locations where they can show off new products, stage photo shoots, and customers who’ll give testimonials to other gyms.
  • Call in favours from your network to reduce costs wherever you can. You’re bound to have friends or family who can help with painting, carpentry, plumbing, graphic design, and numerous other jobs that’ll save money when opening your gym.

Opening your own gym or fitness studio can be expensive, but it doesn’t have to be. The key is to find creative ways of cutting the big costs, like rent and equipment. Don’t be afraid to ask – you might get a few ‘nos’ but when you finally get a ‘yes’ it’ll be worth it!

#4 – Find a Good Location for your Gym

The next step is to find the perfect location for your fitness business. There are lots of things that go into a good venue but the key is to find a place where your target customers are and rent is affordable.

Central gym locations will be more expensive. It’s great if there’s plenty of passing traffic but ask yourself if they’re your ideal demographic. Being close to your target market’s places of work, favourite hangouts, or residential areas are all good bets.

But it’s not just customers and cost that define a good gym location. In fact, Virgin highlight six different factors to consider when choosing the perfect business location . These are…

  • Accessibility
  • Competition
  • Business rates
  • Skills base in the area
  • Potential for growth

How easily customers and staff can access your location, security and crime rates, and proximity to competitors can all affect whether a location is suitable. It’s also important to consider local business rates (for utility bills), whether staff in the area will have the right gym skills, and if the location can accommodate growth. Doing your research, knowing what you want, and being patient until the right gym location becomes available will all stand you in good stead.

#5 – Set Up Your Gym

Once you’ve got a location sorted you can begin to actually set up your gym business. This means getting everything ready, from business licences and staff, to interior decor and equipment. 

You should aim to do this as quickly as possible without undermining quality. Once you’ve started paying rent on your location, your bank balance will start decreasing quickly. So, it’s vital to open and get your members in the door as soon as possible. 

To start a gym you will need…

  • Business license
  • Electrics and plumbing
  • Changing areas, toilets, and shower facilities
  • Interior fit-out, design, and decoration
  • Gym equipment and accessories
  • Trained staff
  • Operational processes
  • Membership models and pricing

Let’s look at each of these areas…

Business License

Obtaining a business license is a crucial first step. Research your local regulations, complete the necessary paperwork, and pay the required fees. Compliance with local laws ensures your gym operates legally and avoids potential legal complications in the future.

Acquire comprehensive insurance policies tailored for gyms. This includes liability insurance to safeguard against accidents, property insurance to cover equipment and facilities, and potentially business interruption insurance to protect against unforeseen events that could disrupt your operations.

Electrics and Plumbing

Ensure your gym has a safe and efficient electrical and plumbing setup. Hire licensed professionals to assess, repair, or install wiring, lighting, and plumbing fixtures. Safety and functionality are paramount to providing a secure environment for your clients.

Changing Areas, Toilets & Shower Facilities

Design comfortable and hygienic changing rooms, equipped with lockers, benches, and adequate lighting. Install clean and accessible toilet and shower facilities. Think about ease of cleaning and privacy when designing these areas to enhance the gym experience for your clients.

Interior Fit-Out, Design & Decoration

Create an inviting gym atmosphere by incorporating the right lighting, colour schemes, and branding elements. A well-designed interior can boost motivation and create a positive gym environment, which both have a positive impact on member retention and cash flow.

Gym Equipment & Accessories

Invest in quality gym equipment that’s tailored to your target audience’s needs. Depending on the type of gym you’re opening, this might include cardio machines, free weights, resistance training equipment, and accessories like mats and water stations. Balance functionality, durability, and cost-effectiveness when selecting equipment.

Trained Staff

Recruit certified trainers , experienced instructors, friendly front-desk staff, and meticulous cleaners. Ensure they are well-versed in customer service, first aid, and emergency protocols. Regular training sessions keep staff updated with fitness trends and ensure a professional and knowledgeable team.

Operational Processes

Establish efficient operational processes, including membership management, class scheduling, payment systems, and cleaning routines. Use gym management software to streamline administrative tasks, track memberships, and communicate effectively with members. Clearly defined processes ensure smooth day-to-day operations.

Membership Models and Pricing

You will have already developed pricing models in the business plan stage, but now is the time to refine and establish them. Determine your pricing structures, payment methods, and cancellation policies. Transparent and flexible membership options enhance customer satisfaction.

By addressing these areas during the setup phase, you’ll establish a safe, appealing, and well-equipped space for your members. It’ll build a strong foundation for success and allow you to press ahead with promoting your new fitness facility…

#6 – Launch Sales & Marketing

When opening a new gym or fitness studio, your launch efforts are vital to its success. It’s essential to sell as many memberships as possible in advance to maximise cash flow from the start. This means going all out on your sales and marketing efforts asap.

Some of the most effective ways to market a gym and generate pre-sales include…

  • Early-bird offer – offer a big discount to members who sign up two months before opening, and decrease the discount as the deadline gets closer (so customers are incentivised to act immediately or risk missing out).
  • Use 3D layouts and fly-through videos – to help potential members visualise the gym space. It’s natural for people to want to wait and see what the gym’s like before committing. But visuals help overcome this objection.
  • Elevator pitch – You’ll need a one sentence elevator pitch to use when talking to potential new members. It should summarise exactly who you help, what you do, and how long it takes e.g. “ We help [insert ideal client] to [overcome common problem] in [time frame]”.
  • Sales pitch – You’ll also need longer sales points to use with potential clients and answers to common objections. Explain the concept, what you’re trying to achieve, and the story behind why you’re doing it. Then talk about all of the start-of-the-art equipment, brand new training techniques, or anything else that sets your club apart from the competition. 
  • Website & Social Media – Create a website for your gym and social media profiles . Your website should contain all the info about your facility that a prospect or existing member might have, and both should act as a sales funnel for generating new membership leads .
  • Google My Business Listing – Set up your a free ‘ Google My Business ‘ listing so that anyone who searches for your gym online will see its location and contact details.
  • Organise a big launch event – to celebrate the gym’s opening and invite local media to attend. Promote the event on social media and give people a good reason to attend. They may not care about an opening but they will care about free fitness workshops, nutritional counselling, or tasty treats.
You might also like… 10 Effective Ways To Market Your Gym Or Fitness Centre .

It can be helpful to have a ‘soft-launch’ prior to the main event. This enables you to test out all of your processes and equipment before the hoards arrive. It also allows new staff to put their training into practice so that everything operates super-smoothly when you do open properly.

#7 – Grow Your Gym Business

Congratulations – at this point your brand new gym will be open! Of course, some would say that this is when the hard work really starts. But it’s a fantastic feeling to have opened the doors after all the effort getting your gym started.

Now it’s all about running your gym successfully and growing your business. We’ve seen gym owners do this in endlessly creative ways, but a few of the most effective include…

  • Marketing & Promotion – Continue your marketing efforts post-launch to drive a continual stream of leads and customers. Combine social media, digital and local advertising , and community events to promote your gym. Consider offering promotions or referral incentives to attract new members.
  • Community Engagement – Foster a sense of community within your gym. Organise fitness challenges , workshops, and member-exclusive events. Encourage trainers and staff to engage with members, creating a friendly and supportive atmosphere.
  • Maintain Your Equipment – Establish a regular maintenance schedule for gym equipment. Prompt repairs and replacements ensure that all machines are safe, functional, and in good condition. Regular maintenance also prolongs the lifespan of your equipment, saving costs in the long run.
  • Member Feedback & Satisfaction – Implement systems for collecting feedback from members. Regular surveys or suggestion boxes can provide valuable insights into member satisfaction. Address concerns promptly and use positive feedback for testimonials and marketing materials.
  • Continually Improve & Innovate – Strive to enhance the experience for members, to keep them coming back and telling all their friends too! Along with acting on feedback, use tech to improve your operations. Consider implementing apps or software for class bookings, personalised workout plans and progress tracking, or to aid administrative tasks, making operations more efficient.

Starting a Successful Gym Business

So, now you know exactly how to start a gym business and set it up for success. By following these steps, you’ll maximise your cash flow and profitability early on. This is the key to ensuring that your business lasts over the long-term and becomes a well-established brand in your community. 

If you’d like a little help along the way, then check out our Fitness Business Templates . They include a business planning cheat sheet, 50+ creative brand name ideas, and loads of sales and marketing resources too. 

Start a Successful Fitness Studio Gym Pinterest

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.

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Gym Business Plan Template

Written by Dave Lavinsky

Gym Business Plan & Example

You’ve come to the right place to create a gym business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gyms.

Gym Business Plan Example

Use the example below as a template to write a gym business plan.

Executive Summary

Business overview.

Steven’s Gym is a startup locally owned gym located in El Paso, Texas. Steven’s Gym will include various exercise equipment, strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer HIIT group classes, spin classes, strength training instruction, and personal training.

Located in an up and coming, newly developed, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced personal trainers, friendly staff, and frequently cleaned equipment and restrooms.

The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Service Offering

The following are the services that Steven’s Gym will provide:

  • Strength training equipment
  • Cardio equipment
  • Free weights/dumbbells
  • Aerobic equipment
  • HIIT group classes
  • Strength training instruction

Customer Focus

Steven’s Gym will target all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Management Team

Steven will manage the day-to-day tasks of running the gym. Steven will hire a gym manager to manage membership and three trainers. Steven will outsource a local CPA to handle payroll, accounting, and tax payments. He will also outsource a local advertising company to develop the gym’s logo, branding, photography, social media accounts, website, and billboard design.

Success Factors

Steven’s Gym will be able to achieve success by offering the following competitive advantages:

  • Large, clean, and spacious fitness center that has all the necessary equipment for their fitness routine.
  • Knowledgeable and friendly staff of trainers.
  • Best value for membership pricing. The membership pricing options are affordable and offer military, teacher, and healthcare employee discounts.
  • Convenient hours of operation.

Financial Plan Highlights

Steven’s Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

  • Securing warehouse space, gym build-out, and design: $25,000 to $125,000
  • Gym equipment purchase: $50,000 to $100,000
  • Three months of overhead expenses (payroll, rent, utilities): $15,000 to $55,000
  • Marketing & advertising: $15,000
  • Working capital: $10,000

gym wear business plan

Company Overview

Who is steven’s gym.

Steven’s Gym is a new, locally owned gym located in El Paso, Texas. Steven’s Gym will include strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer fitness classes, strength training instruction, and personal training. Located in an up and coming, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced trainers, friendly staff, and frequently cleaned equipment and restrooms. The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Steven’s Gym History

Steven’s Gym is owned by Steven Malone, a retired Army Master Sergeant who is also a seasoned powerlifter. Steven was stationed at El Paso’s Fort Bliss for many years before eventually retiring and deciding to stay in El Paso and embark on his dream of eventually owning his own gym. As a frequent gym goer, Steven recognized that El Paso lacks high quality independent gyms. The nicest and most equipped gyms in El Paso are large franchises that have too many rules and regulations. Steven envisioned a gym that was welcoming to all types of people that is encouraging, clean, and adequately equipped for those who are focused on sustaining an active, healthy lifestyle.

Since incorporation, Steven’s Gym has achieved the following milestones:

  • Found a 10,000 square foot warehouse space for lease in El Paso, Texas that can easily be converted to a gym.
  • Registered Steven’s Gym, LLC to do business in the State of Texas.
  • Began the branding image, logo, website, and social media accounts for the gym.
  • Began researching and pricing out equipment.

Steven’s Gym Services

The following will be the services Steven’s Gym will provide:

Industry Analysis

The Gym industry is expected to grow to an annual revenue of $38 billion in the next five years. This growth is likely a result of increased per capita disposable income, in addition to growing health-consciousness. As consumers’ disposable income levels rise, individuals are usually more willing to purchase gym memberships. Additionally, time spent on leisure and sports is expected to increase over the next five years, effectively increasing the potential pool of consumers.

During this period, demographic changes are expected to drive revenue growth for operators. In particular, as healthcare costs continue to escalate, health insurance providers may implement incentives to promote preventive health practices, including the use of fitness centers among individuals within their provider network. Additionally, initiatives that promote the health benefits of exercise will likely increase over the next five years, stimulating industry revenue.  

Customer Analysis

Demographic profile of target market.

Steven’s Gym’s target audience will include all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Customer Segmentation

Steven’s Gym will primarily target the following customer profiles:

  • High school and college students
  • Locally-based Military
  • Athletes who frequently train for fitness competitions

Competitive Analysis

Direct and indirect competitors.

Steven’s Gym will face competition from other companies with similar business profiles. A description of each competitor company is below. Gold’s Gym Gold’s Gym is a large franchise-owned gym with two locations in El Paso. Gold’s Gym gives access to everything one needs to transform their life: state-of-the-art amenities, a variety of fitness classes tailored towards someone’s fitness needs, and the world’s best trainers. There are weekly fitness classes for group workouts ranging from martial arts-inspired cardio classes to foundational yoga sessions. There are also certified trainers if someone is new to exercise or just looking for more guidance and coaching. Gold’s Gym’s amenities include cardio equipment, group exercise, personal training, a pro shop, sauna/steam rooms, group cycle, free weights, functional training, kids club, locker rooms, and wifi.

Planet Fitness Planet Fitness is for people from all walks of life, whether they’re a first-time gym user or a veteran member, they are there to provide a workout environment in which anyone and everyone can be comfortable. All Planet Fitness members enjoy unlimited access to their home club and the support of their friendly, knowledgeable staff anytime they need it. PF Black Club members receive additional benefits, including the ability to bring a guest for free and access to any of their 2,000+ PF locations. Also, the PF member can take advantage of their free fitness training or find motivation by reading real member experiences on Planet of Triumphs. The goal of Planet Fitness is to provide a clean, safe, welcoming environment for anyone who walks through the door, and all the equipment, amenities, and support they need once they arrive.

Anytime Fitness Anytime Fitness is a welcoming gym that exists to help someone get to a healthier place – by giving the right support at the right times, in the ways the member wants. Every member receives a free, personalized Get Started Plan when they join. Their friendly, professional staff is trained to help someone along their fitness journey, no matter how much support they need. Aside from a large selection of strength and cardio equipment, Anytime Fitness offers the following services – 24-hour access, 24-hour security, convenient parking, anywhere gym access, private restrooms, private showers, health plan discounts, wellness programs, cardio TVs, and HDTVs.

Competitive Advantage

Steven’s Gym will be able to offer the following advantages over their competition:

  • Large, clean, and spacious facility that has all the necessary equipment for their fitness routine.

Marketing Plan

Brand & value proposition.

Steven’s Gym will offer the unique value proposition to its clientele:

  • Large, clean, spacious, and well-equipped facility.
  • Dedicated team of trainers.
  • Affordable membership pricing plans.

Promotions Strategy

The promotions strategy for Steven’s Gym is as follows: Social Media Marketing Strategy Steven’s Gym will invest in advertising the gym on social media platforms Facebook and Instagram. By using targeted social media marketing, Steven’s Gym will be able to reach the appropriate target audience of El Paso. Before opening, Steven will hire an advertising agency to develop the branding and photography needed to create captivating social media posts.

Billboards Steven will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. The advertising agency will develop the print for the billboard design. Website/SEO Marketing Strategy Steven’s Gym will invest in a strong SEO presence so that when someone enters “El Paso gym” or “local gym near me” in their Google or Bing search bar, Steven’s Gym is at the top of the list. Their website will list all of Steven’s Gym’s services, location, pricing, and contact information. Word of Mouth Word quickly spreads around town and once a few people experience the clean, affordable, and professional staff at Steven’s Gym, more and more people will come in to see for themselves and sign up for a membership plan.

The pricing of Steven’s Gym will be moderate and on par with competitors so customers feel they receive value when purchasing their services.  

Operations Plan

The following will be the operations plan for Steven’s Gym.

Operation Functions:

  • Steven Malone will be the sole gym owner and operator of Steven’s Gym. He will oversee the staff, maintain that the cleaning schedules are being enforced, and ensure that all equipment is working per standard and safely. He will also manage all ordering of new and replacement equipment, schedule the group HIIT classes, and daily management tasks.
  • Steven will hire a gym manager to be in charge of members and member management.
  • A team of three trainers will run all of the fitness classes. As the membership grows and clients require more attention, more trainers and fitness classes will be added.
  • A local CPA will manage all high level accounting functions, such as payroll and tax payments.
  • Steven will also hire an advertising agency to develop the gym’s branding, photography, website, social media accounts, and billboard design.

Milestones:

Steven’s Gym will have the following milestones completed in the next six months. 8/1/202X – Finalize contract to lease warehouse space. 8/15/202X – Begin build-out and design converting warehouse space into a functional gym. 9/1/202X – Hire advertising company to begin developing gym’s branding, logo, social media accounts, website, and billboard design. 9/15/202X – Order all equipment. 10/5/202X – Hire gym manager and team of personal trainers. 10/15/202X – Train staff on proper policies and procedures. 11/1/202X – Grand Opening of Steven’s Gym.  

Steven’s Gym will be solely owned by Steven Malone. Steven is a retired Army Master Sergeant who has been stationed off and on at El Paso’s Fort Bliss for the past twelve years. Upon retirement, Steven decided to make El Paso his permanent home and embark on his dream of owning his own gym. Steven recognizes the lack of quality, independent gyms in El Paso and wants to open a gym that fits his idea of what a high-quality gym should be.

As a former powerlifter and personal trainer while serving in the military, Steven is aware of the proper equipment and facilities a gym should have. Steven envisions his gym to be friendly, clean, well-equipped, and affordable for the average person so that people from all walks of life will feel comfortable going to the gym and achieving their fitness goals. Steven will dedicate his life and focus on ensuring that his gym is always clean, staffed with the best trainers, and members are happy with what the gym has to offer.  

Financial Plan

Key revenue & costs.

The revenue drivers for Steven’s Gym are the membership fees it will charge each person that signs up to become a member. Each member will be placed on a membership plan where they can either pay month to month, enroll in either a 6 or 12 month contract, or pay for the entire year upfront.

The cost drivers will be the payroll for the staff, rent, utilities, cleaning supplies and equipment, and gym equipment purchase and maintenance. Other cost drivers will be the targeted marketing costs on social media and monthly fees for the CPA and advertising company.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Initial Number of New Clients per Month: 60
  • Average Monthly Membership Fee: $150
  • Gym Lease per Year: $100,000

Financial Projections

Income Statement

Balance Sheet

Cash Flow Statement

Gym Business Plan FAQs

What is a gym business plan.

A gym business plan is a plan to start and/or grow your gym. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategies and details your financial projections.

You can  easily complete your gym business plan using our gym business plan template here .

What Are the Main Types of Gyms?

There are many types of gyms or fitness centers. There are large, franchise gyms that have multiple locations across the country. There are also large single facility gyms. Finally, there are smaller gyms that tend to focus on a particular fitness segment, such as strength training, CrossFit, or group HIIT training.

What Are the Main Sources of Revenue and Expenses for a Gym Business?

The primary source of revenue for a gym or fitness center are membership fees. Typically, members pay month-to-month, or fulfill a year-long contract.

The key expenses for a gym or fitness center are the costs associated with payroll, purchase and maintenance of equipment, cleaning supplies, marketing costs, and working capital. Other expenses will be rent, utilities, taxes, accounts payable, and other licensing fees (if necessary).

How Do You Get Funding for Your Gym?

Gym businesses are most likely to secure funding from banks. Typically you will find a local bank and present your gym business plan to them. Family and/or friends could also be potential investors and other types of capital-raising such as crowdfunding are other common funding sources.

A well-crafted gym business plan, complete with a solid financial plan is essential for attracting any type of potential investor. This is true for a new gym business or established businesses looking to grow.

What are the Steps To Start a Gym Business?

Starting a gym or fitness center can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Gym Business Plan - The first step in starting a business is to create a solid gym business plan that outlines all aspects of the venture. This should include market research on the fitness industry and potential target market size, information on the services and/or products you will offer, marketing strategy, mission statement, business model and pricing strategy and a detailed financial plan.  Our business plan template is the perfect guide to show you how to start a gym business plan.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fitness   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your gym business is in compliance with local laws.

3. Register Your Gym Business - Once you have chosen a legal structure, the next step is to register your gym business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your gym business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Gym Equipment & Supplies - In order to start your gym business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your gym or fitness   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Learn more about how to start a successful gym or fitness business:

  • How to Start a Gym Business

Where Can I Get a Gym Business Plan PDF?

You can download our free gym business plan template PDF here. This is a sample gym business plan template you can use in PDF format.

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Gym Business Plan

gym wear business plan

2. Company Overview

The company overview section provides a more detailed description of your gym business.

It includes the legal structure, location, ownership, critical success factors, business history, and everything about your business.

First, provide the basic details of your gym including what is the name and what type of gym you are operating.

Mention the names of your gym owners/partners along with the qualifications. You can also include the business history(if any) and milestones you have achieved.

After that, describe your business goals to convey a high level of aspirations and vision that you want to achieve. Here is an example, describing the business goals and objectives:

Setting future business goals for a gym is a crucial step in outlining a clear path to achieve success and growth. The Stayfit Company’s goals and objectives include;

  • Increase the client base by 100 customers within the first year of operation.
  • Relocating to a large and more appropriate location facility by the first year of operation.
  • Expand service offerings to provide a comprehensive fitness experience.
  • Establish partnerships and increase brand visibility to become a recognized fitness brand in the community.
  • Increase total memberships to 500 within 5 years.

Remember, this section gives an in-depth understanding of your business and business owners. So, make it clear and intriguing.

3. Industry and Customer Analysis

In the industry and customer analysis section of your gym business plan, it’s necessary to offer a comprehensive overview of the fitness industry and target market.

This section gives you a deep understanding of your industry and target customer attributes which will help you in business planning.

Here are some questions that will help you in the analysis:

  • What is the current market size of the fitness industry in terms of revenue?
  • What are the current trends in the gym business?
  • Who are the target audience, and which customer segment do you wish to serve?
  • What is the growth forecast for the gym business?

For example, look at this market segment and target market of the gym business with the help of Upmetrics:

market segment and target market of the gym business

As a gym owner, you can target the following customer profiles:

  • Blue-collar employees (factories, warehouses, service industry)
  • White-collar individuals(corporate or government employees)
  • High school & college students
  • Military members and their families
  • Athletes who often train for fitness competitions

In short, a thorough industry analysis will educate you about the local market and help you prepare marketing strategies according to the market trends.

4. Competitor Analysis

This competitor analysis will help you understand the top competitors and identify the strong points of their service offerings.

As a gym business, you should make a list of the number of gyms or other fitness businesses operating in your locality, their size, and their customer base. Try to specify who are your direct and indirect competitors.

  • Direct competitors can be other local gyms
  • Indirect competitors can be another type of gym or fitness center, or health club in your area.

Now, let’s focus on your direct competitors and provide an overview of each competitor, including their size and where they’re based. Evaluate their strengths and weaknesses including their service offerings and pricing structures.

Refer below example; showing competitor analysis description:

gym business competitor analysis description

A better way to conduct this analysis is by noticing things from a customer’s perspective. You might even ask your competitors’ clients what they like or dislike about them to get valuable insights.

This way you can understand what makes your competitors successful and what gaps you can fill. Also, consider the unique selling proposition of your gym business.

Specify your tactics to stay ahead in the competitive landscape and make all the difference in the local gym market.

5. Service Offerings

Next, specify the scope of your service offerings and elucidate how they meet the diverse needs of your clientele.

This section must be informative, precise, and client-focused, as it is a detailed breakdown of what your fitness business offers your customers.

You can include a comprehensive suite of services encompassing types of membership options, available exercise equipment, personal training sessions, group fitness classes, or nutritional counseling.

Here, you can take a reference from the below example written using Upmetrics AI Assistant :

Also, detail any membership fees or pricing plans in this section to add or revise services. Mention if your gym provides any additional services, like physical therapy, massage therapy, recovery modalities, etc.

6. Marketing Strategy

Writing the sales and marketing plan section means jotting down all the customer acquisition strategies and the tactics for how to retain them.

You can consider the following marketing approaches to gaining and keeping customers for your new gym business:

Unique Selling Proposition

Define your gym’s USPs depending on the market you serve, the gym equipment you use, and the unique services you provide. Highlight certified gym trainers, specialty programs, and regular community events.

 gym's USPs

Social media marketing

Use social media platforms to attract more users. Create engaging content and entice your audience with inspirational posts and special offers. Connect with your customers digitally as well as in the gym.

Establish a professional website and brand symbol (gym’s logo) to reach a wider audience. Showcase all your service offerings and build trust among potential customers.

Loyalty plans

Consider loyalty plans to retain existing gym members and encourage long-term commitment. Create membership tiers or referral programs to offer discounts or additional benefits.

Collaborations

Partner with local businesses (health food stores, fitness centers, or clothing brands), and fitness influencers to cross-promote services or offer collaborative discounts. That can expand your gym’s reach and draw a broader audience.

Offline advertising

Traditional offline marketing can still be effective in engaging with your local community. Clearly state your advertising strategies, including open bulletin boards, print marketing, flier distributions, or community events. For instance,

Consider following offline advertising strategies to reach specific demographics:

  • Local Print Media: Advertise in local newspapers, magazines, or community newsletters to target residents in your area.
  • Flier Distribution: Distribute flyers or brochures in strategic locations such as community centers, local cafes, or residential areas to raise awareness about your gym.
  • Community Events: Sponsor or participate in community events, fairs, or health expos. This not only promotes your gym but also allows for direct interaction with potential members.

Pricing strategy

Try to develop detailed strategies, like offering special introductory discounts, free trials, seasonal promotions, or membership packages with additional services to attract and retain members.

7. Management Team

A strong management team is essential to showcase your gym’s ability to thrive in the industry. This management team section emphasizes the key members who can help grow your fitness business.

You can highlight your key managers, fitness experts, personal trainers, or nutritionists. Also, explain each member’s expertise and roles.

Also, discuss the compensation plan in this section, along with their salaries, incentives, and other benefits. For instance,

compensation plan of gym business

8. Operations Plan

This operations plan is like a map that shows how you will make your business work.

It provides detailed insights into the day-to-day operations of your gym and highlights key areas such as staffing and operational processes.

Consider adding below essential components to your operational plan:

Try to mention the number of trainers, support staff, and therapists needed. Briefly outline the duties they will perform and detail their qualifications & training required.

Operational Process

Summarize the processes and techniques you will use to run your gym. Your operational process section may include hosting fitness classes, assigning trainers, scheduling the group HIIT classes, billing, training staff, etc.

Equipment & Machinery

You can include the list of gym equipment and machinery required for the gym, such as strength training equipment, pull-up bars, cardio equipment, free weights/dumbbells, and aerobic equipment.

Refer to the below example written using our AI assistant:

9. Financial Plan

Presently, you are in the business planning phase, but devoting some time to putting together the most realistic financial projections is also crucial when you start seeking funding from investors.

It is a detailed blueprint of all the cash flow and revenue streams, initial startup costs for setting up your gym and equipment, profit margins, and operational costs.

So, mention all the below elements in your gym business plan outline:

  • Profit and loss statement
  • Cash flow statement
  • Balance sheet
  • Break-even analysis
  • Business ratios
  • Exit strategy

This financial forecast has a substantial value in terms of whether you secure funding or not. And evaluate the funding resources, including bank loans, SBA-guaranteed loans, crowdfunding, or personal savings.

Here’s an example of a projected P&L statement for a gym business plan with the help of Upmetrics:

projected profit and losss statement for a gym business plan

Download Free Gym Business Plan PDF

Need help writing your gym business plan from scratch? Well, here you go; download our free gym business plan pdf now and start writing.

This modern, user-friendly business plan template is specifically designed for your gym business.

With a step-by-step guide and example, it helps you write a solid gym business plan without missing any crucial steps.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

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Start Drafting Your Plan with Upmetrics

With Upmetrics, you will get easy-to-follow steps, 400+ sample business plans, and AI support to streamline your business planning approach.

Our financial forecasting tool will help you develop accurate financial forecasts for 3 or more years if you’re not great with financial formulas.

Whether you’re venturing into a new business or aiming for expansion, Upmetrics provides valuable resources and insights to build successful and professional business plans that perfectly align with your objectives.

So, don’t wait; start planning now !

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Frequently asked questions, where can i find examples of successful gym business plans.

There are various online platforms where you can find sample business plan templates. Consider reputable sources like Upmetrics , which offers a successful gym business plan template for your specific needs.

What should I include in my gym business plan?

You should include the following key elements in your gym business plan:

  • Executive summary
  • Company overview
  • Industry and market analysis
  • Customer Analysis
  • Competitor analysis
  • Service offerings
  • Marketing Plan
  • Operations plan
  • Financial plan

What are important gym location factors to consider when writing a business plan?

While writing a business plan, consider the following gym location factors:

  • Easy accessibility and high visibility area
  • Assess the availability of sufficient parking space
  • Check and comply with local zoning laws and regulations
  • Analyze the local demographics to align with the target market
  • Evaluate the proximity of competitors

How often should I update my gym business plan?

It is very necessary to regularly update your gym business plan, especially in dynamic industries like gym & fitness. Consider updating it at least once a year or more often if there are significant changes in your business.

What are the common mistakes to avoid in a gym business plan?

Following are some of the most common mistakes you should consider avoiding when writing a gym business plan.

  • Ignoring thorough market research
  • Overestimating financial projections
  • Neglecting competitors analysis
  • Overlooking marketing strategy

About the Author

gym wear business plan

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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  • Middle Eastern restaurants Leads in Moscow Oblast
  • Chinese restaurants Leads in Moscow Oblast
  • Steak houses Leads in Moscow Oblast
  • Japanese restaurants Leads in Moscow Oblast
  • Hamburger restaurants Leads in Moscow Oblast
  • Malaysian restaurants Leads in Moscow Oblast
  • Indian restaurants Leads in Moscow Oblast
  • Coffee shops Leads in Moscow Oblast
  • Chinese noodle restaurants Leads in Moscow Oblast
  • Fish and chips takeaways Leads in Moscow Oblast
  • Fried chicken takeaways Leads in Moscow Oblast
  • Chocolate shops Leads in Moscow Oblast
  • Bistroes Leads in Moscow Oblast
  • Asian restaurants Leads in Moscow Oblast
  • Bars Leads in Moscow Oblast
  • Chinese takeaways Leads in Moscow Oblast
  • Coffee stores Leads in Moscow Oblast
  • Ice cream shops Leads in Moscow Oblast
  • Sandwich shops Leads in Moscow Oblast
  • Supermarkets Leads in Moscow Oblast
  • Lebanese restaurants Leads in Moscow Oblast
  • Bakery and Cake Shops Leads in Moscow Oblast
  • Pizza deliveries Leads in Moscow Oblast
  • Pubs Leads in Moscow Oblast
  • Seafood restaurants Leads in Moscow Oblast
  • Patisseries Leads in Moscow Oblast
  • Delis Leads in Moscow Oblast
  • Breweries Leads in Moscow Oblast
  • Kitchen supply stores Leads in Moscow Oblast
  • Hotels Leads in Moscow Oblast
  • Grocery stores Leads in Moscow Oblast
  • Cake shops Leads in Moscow Oblast
  • Home goods stores Leads in Moscow Oblast
  • Department stores Leads in Moscow Oblast
  • Appliance stores Leads in Moscow Oblast
  • Indian grocery stores Leads in Moscow Oblast
  • Stationery stores Leads in Moscow Oblast
  • Air conditioning contractors Leads in Moscow Oblast
  • Lighting wholesalers Leads in Moscow Oblast
  • Lighting stores Leads in Moscow Oblast
  • Light bulb suppliers Leads in Moscow Oblast
  • Electrical wholesalers Leads in Moscow Oblast
  • Stage lighting equipment suppliers Leads in Moscow Oblast
  • Electrical supply stores Leads in Moscow Oblast
  • Christmas stores Leads in Moscow Oblast
  • Wholesalers Leads in Moscow Oblast
  • Children's amusement centers Leads in Moscow Oblast
  • Amusement centers Leads in Moscow Oblast
  • Event venues Leads in Moscow Oblast
  • Playgrounds Leads in Moscow Oblast
  • Parks Leads in Moscow Oblast
  • Theme parks Leads in Moscow Oblast
  • Wildlife parks Leads in Moscow Oblast
  • Tourist attractions Leads in Moscow Oblast
  • Holiday parks Leads in Moscow Oblast
  • Botanical gardens Leads in Moscow Oblast
  • Swimming pools Leads in Moscow Oblast
  • Sports clubs Leads in Moscow Oblast
  • Indoor playgrounds Leads in Moscow Oblast
  • Recreation centers Leads in Moscow Oblast
  • Gyms Leads in Moscow Oblast
  • Bowling alleys Leads in Moscow Oblast
  • Event planners Leads in Moscow Oblast
  • Sports complexes Leads in Moscow Oblast
  • Children's party services Leads in Moscow Oblast
  • Gardens Leads in Moscow Oblast
  • Retirement communities Leads in Moscow Oblast
  • Motels Leads in Moscow Oblast
  • Serviced accommodations Leads in Moscow Oblast
  • Golf courses Leads in Moscow Oblast
  • Martial arts schools Leads in Moscow Oblast
  • Tennis clubs Leads in Moscow Oblast
  • Swimming pool supply stores Leads in Moscow Oblast
  • Toy stores Leads in Moscow Oblast
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  • Amusement parks Leads in Moscow Oblast
  • Carpet stores Leads in Moscow Oblast
  • Men's clothing stores Leads in Moscow Oblast
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  • Flooring stores Leads in Moscow Oblast
  • Vista points Leads in Moscow Oblast
  • Bridges Leads in Moscow Oblast
  • Local government offices Leads in Moscow Oblast
  • Association or organizations Leads in Moscow Oblast
  • Dog parks Leads in Moscow Oblast
  • Bottled water suppliers Leads in Moscow Oblast
  • Mineral water companies Leads in Moscow Oblast
  • Water Filter Suppliers Leads in Moscow Oblast
  • Hardware stores Leads in Moscow Oblast
  • Pharmacies Leads in Moscow Oblast
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  • Recruiters Leads in Moscow Oblast
  • Courier services Leads in Moscow Oblast
  • General practitioners Leads in Moscow Oblast
  • Medical clinics Leads in Moscow Oblast
  • Hospitals Leads in Moscow Oblast
  • ATMs Leads in Moscow Oblast
  • Public health departments Leads in Moscow Oblast
  • Publishers Leads in Moscow Oblast
  • Drug stores Leads in Moscow Oblast
  • Educational consultants Leads in Moscow Oblast
  • Seafood wholesalers Leads in Moscow Oblast
  • Seafood markets Leads in Moscow Oblast
  • Warehouse stores Leads in Moscow Oblast
  • Wholesale markets Leads in Moscow Oblast
  • Meat wholesalers Leads in Moscow Oblast
  • Warehouse clubs Leads in Moscow Oblast
  • Markets Leads in Moscow Oblast
  • Fishing stores Leads in Moscow Oblast
  • Warehouses Leads in Moscow Oblast
  • Chicken & Mutton Shops Leads in Moscow Oblast
  • Food products suppliers Leads in Moscow Oblast
  • Fish stores Leads in Moscow Oblast
  • Community gardens Leads in Moscow Oblast
  • Canoeing areas Leads in Moscow Oblast
  • RV parks Leads in Moscow Oblast
  • Vineyards Leads in Moscow Oblast
  • Flag stores Leads in Moscow Oblast
  • Beaches Leads in Moscow Oblast
  • Country parks Leads in Moscow Oblast
  • Harbors Leads in Moscow Oblast
  • Non-profit organizations Leads in Moscow Oblast
  • Plumbing supply stores Leads in Moscow Oblast
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  • Place of worship Leads in Moscow Oblast
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  • Resort hotels Leads in Moscow Oblast
  • Heritage buildings Leads in Moscow Oblast
  • Camera stores Leads in Moscow Oblast
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  • Photographers Leads in Moscow Oblast
  • Cosmetic dentists Leads in Moscow Oblast
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  • Dental clinics Leads in Moscow Oblast
  • Denture care centers Leads in Moscow Oblast
  • Plastic surgeons Leads in Moscow Oblast
  • Skin care clinics Leads in Moscow Oblast
  • Dollar stores Leads in Moscow Oblast
  • Pediatric dentists Leads in Moscow Oblast
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  • Doctors Leads in Moscow Oblast
  • Discount stores Leads in Moscow Oblast
  • Medical groups Leads in Moscow Oblast
  • Prosthodontists Leads in Moscow Oblast
  • Airports Leads in Moscow Oblast
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  • Airlines Leads in Moscow Oblast
  • Bus charters Leads in Moscow Oblast
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  • Aviations Leads in Moscow Oblast
  • Bus stops Leads in Moscow Oblast
  • Self-storage facilities Leads in Moscow Oblast
  • Towing services Leads in Moscow Oblast
  • Travel agencies Leads in Moscow Oblast
  • Subway stations Leads in Moscow Oblast
  • Garages Leads in Moscow Oblast
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  • Business parks Leads in Moscow Oblast
  • Bus companies Leads in Moscow Oblast
  • Museums Leads in Moscow Oblast
  • Truck rental agencies Leads in Moscow Oblast
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  • Government offices Leads in Moscow Oblast
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  • Engineers Leads in Moscow Oblast
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  • Chocolate factories Leads in Moscow Oblast
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  • City government offices Leads in Moscow Oblast
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  • Caterers Leads in Moscow Oblast
  • Urgent care centers Leads in Moscow Oblast
  • Train stations Leads in Moscow Oblast
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  • Night clubs Leads in Moscow Oblast
  • Convenience stores Leads in Moscow Oblast
  • Beer distributors Leads in Moscow Oblast
  • Antique stores Leads in Moscow Oblast
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  • Second hand stores Leads in Moscow Oblast
  • Thrift stores Leads in Moscow Oblast
  • Natural goods stores Leads in Moscow Oblast
  • General stores Leads in Moscow Oblast
  • Pottery stores Leads in Moscow Oblast
  • Tea stores Leads in Moscow Oblast
  • Cheese shops Leads in Moscow Oblast
  • Bubble tea stores Leads in Moscow Oblast
  • Sunglasses stores Leads in Moscow Oblast
  • Tea houses Leads in Moscow Oblast
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  • Gift shops Leads in Moscow Oblast
  • Vegetarian cafe and delis Leads in Moscow Oblast
  • Fabric stores Leads in Moscow Oblast
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  • Hat shops Leads in Moscow Oblast
  • Farm shops Leads in Moscow Oblast
  • Boutiques Leads in Moscow Oblast
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  • Tea and coffee merchants Leads in Moscow Oblast
  • Craft stores Leads in Moscow Oblast
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  • Countertop stores Leads in Moscow Oblast
  • Art galleries Leads in Moscow Oblast
  • Shoe stores Leads in Moscow Oblast
  • Chinese supermarkets Leads in Moscow Oblast
  • Sports nutrition stores Leads in Moscow Oblast
  • Yarn stores Leads in Moscow Oblast
  • Outlet stores Leads in Moscow Oblast
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  • Landscaping supply stores Leads in Moscow Oblast
  • Swimming schools Leads in Moscow Oblast
  • Pathologists Leads in Moscow Oblast
  • Churches Leads in Moscow Oblast
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  • Jewelers Leads in Moscow Oblast
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  • Electronics manufacturers Leads in Moscow Oblast
  • Companies Leads in Moscow Oblast
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  • Halal restaurants Leads in Moscow Oblast
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  • Golf clubs Leads in Moscow Oblast
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  • Lodges Leads in Moscow Oblast
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  • Landscape architects Leads in Moscow Oblast
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  • Group homes Leads in Moscow Oblast
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  • Community centers Leads in Moscow Oblast
  • Baptist churches Leads in Moscow Oblast
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  • Basketball clubs Leads in Moscow Oblast
  • Car security system installers Leads in Moscow Oblast
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  • Security system suppliers Leads in Moscow Oblast
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  • Car alarm suppliers Leads in Moscow Oblast
  • Electric Consultants Leads in Moscow Oblast
  • Locksmiths Leads in Moscow Oblast
  • Computer repair services Leads in Moscow Oblast
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  • Security services Leads in Moscow Oblast
  • Antenna services Leads in Moscow Oblast
  • Plumbers Leads in Moscow Oblast
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  • Auto electrical services Leads in Moscow Oblast
  • Motorcycle shops Leads in Moscow Oblast
  • Lodgings Leads in Moscow Oblast
  • RV dealers Leads in Moscow Oblast
  • Window tinting services Leads in Moscow Oblast
  • Key Duplication Shops Leads in Moscow Oblast
  • Advertising agencies Leads in Moscow Oblast
  • Criminal justice attorneys Leads in Moscow Oblast
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  • Homeowners' associations Leads in Moscow Oblast
  • Conference centers Leads in Moscow Oblast
  • Accounting firms Leads in Moscow Oblast
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  • Colleges Leads in Moscow Oblast
  • Tile stores Leads in Moscow Oblast
  • Blinds shops Leads in Moscow Oblast
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  • District government offices Leads in Moscow Oblast
  • Councils Leads in Moscow Oblast
  • Arts organizations Leads in Moscow Oblast
  • Civic centers Leads in Moscow Oblast
  • Historical landmarks Leads in Moscow Oblast
  • Function room facilities Leads in Moscow Oblast
  • Scout halls Leads in Moscow Oblast
  • Event management companies Leads in Moscow Oblast
  • Youth centers Leads in Moscow Oblast
  • Website designers Leads in Moscow Oblast
  • Rug stores Leads in Moscow Oblast
  • Public libraries Leads in Moscow Oblast
  • Youth clubs Leads in Moscow Oblast
  • Lawn bowls clubs Leads in Moscow Oblast
  • Dog day care centers Leads in Moscow Oblast
  • Graphic designers Leads in Moscow Oblast
  • Stadiums Leads in Moscow Oblast
  • Establishments Leads in Moscow Oblast
  • Soccer clubs Leads in Moscow Oblast
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  • Children halls Leads in Moscow Oblast
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  • Juice shops Leads in Moscow Oblast
  • Landscape designers Leads in Moscow Oblast
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  • Uniform stores Leads in Moscow Oblast
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  • Corporate campus Leads in Moscow Oblast
  • Artists Leads in Moscow Oblast
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  • State government offices Leads in Moscow Oblast
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  • Freight Forwarding Agencies Leads in Moscow Oblast
  • Tour operators Leads in Moscow Oblast
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  • Transport interchanges Leads in Moscow Oblast
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  • Suzuki dealers Leads in Moscow Oblast
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  • Condominium complexes Leads in Moscow Oblast
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  • Cold storage facilities Leads in Moscow Oblast
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  • Mailing services Leads in Moscow Oblast
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  • Aerospace companies Leads in Moscow Oblast
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  • Lounges Leads in Moscow Oblast
  • Mental health services Leads in Moscow Oblast
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  • Hotel Management Institutes Leads in Moscow Oblast
  • Digital printers Leads in Moscow Oblast
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  • Internet marketing services Leads in Moscow Oblast
  • Public relations firms Leads in Moscow Oblast
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  • Commercial printers Leads in Moscow Oblast
  • Talent agencies Leads in Moscow Oblast
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  • Vinyl sign shops Leads in Moscow Oblast
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  • Computer support and services Leads in Moscow Oblast
  • Web hosting companies Leads in Moscow Oblast
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  • Hobby stores Leads in Moscow Oblast
  • Water softening equipment suppliers Leads in Moscow Oblast
  • Financial institutions Leads in Moscow Oblast
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  • Sleep clinics Leads in Moscow Oblast
  • Safety equipment suppliers Leads in Moscow Oblast
  • Oxygen equipment suppliers Leads in Moscow Oblast
  • Mobility equipment suppliers Leads in Moscow Oblast
  • Industrial equipment suppliers Leads in Moscow Oblast
  • Gas Agencies Leads in Moscow Oblast
  • Industrial gas suppliers Leads in Moscow Oblast
  • Beauty product suppliers Leads in Moscow Oblast
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  • Hospital equipment and supplies Leads in Moscow Oblast
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  • Computer services Leads in Moscow Oblast
  • Equipment suppliers Leads in Moscow Oblast
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  • Factory equipment suppliers Leads in Moscow Oblast
  • Courts Leads in Moscow Oblast
  • Driver's license offices Leads in Moscow Oblast
  • Central Government Offices Leads in Moscow Oblast
  • License bureaux Leads in Moscow Oblast
  • Optometrists Leads in Moscow Oblast
  • University departments Leads in Moscow Oblast
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  • Bathroom supply stores Leads in Moscow Oblast
  • Well drilling contractors Leads in Moscow Oblast
  • General contractors Leads in Moscow Oblast
  • Water works equipment suppliers Leads in Moscow Oblast
  • Farm equipment suppliers Leads in Moscow Oblast
  • Septic system services Leads in Moscow Oblast
  • Heating equipment suppliers Leads in Moscow Oblast
  • Appliance parts suppliers Leads in Moscow Oblast
  • Swimming pool contractors Leads in Moscow Oblast
  • Building materials stores Leads in Moscow Oblast
  • Restaurant supply stores Leads in Moscow Oblast
  • Pipe suppliers Leads in Moscow Oblast
  • HVAC contractors Leads in Moscow Oblast
  • Do-it-yourself shops Leads in Moscow Oblast
  • Aircraft Manufacturers Leads in Moscow Oblast
  • Aircraft maintenance companies Leads in Moscow Oblast
  • Entertainers Leads in Moscow Oblast
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  • Mechanical engineers Leads in Moscow Oblast
  • Air force bases Leads in Moscow Oblast
  • Fabrication Engineers Leads in Moscow Oblast
  • Youth groups Leads in Moscow Oblast
  • Psychologists Leads in Moscow Oblast
  • English language schools Leads in Moscow Oblast
  • Investment services Leads in Moscow Oblast
  • Insurance brokers Leads in Moscow Oblast
  • Valet parking services Leads in Moscow Oblast
  • Roofing contractors Leads in Moscow Oblast
  • Plastic fabrication companies Leads in Moscow Oblast
  • Watch stores Leads in Moscow Oblast
  • Electronics repair shops Leads in Moscow Oblast
  • Translators Leads in Moscow Oblast
  • Telecommunications service providers Leads in Moscow Oblast
  • Labor unions Leads in Moscow Oblast
  • Tax preparation services Leads in Moscow Oblast
  • Aged cares Leads in Moscow Oblast
  • Car battery stores Leads in Moscow Oblast
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  • Window suppliers Leads in Moscow Oblast
  • Physical fitness programs Leads in Moscow Oblast
  • Pulmonologists Leads in Moscow Oblast
  • Aluminum windows Leads in Moscow Oblast
  • Power stations Leads in Moscow Oblast
  • Plastic Products Suppliers Leads in Moscow Oblast
  • Plastic bag suppliers Leads in Moscow Oblast
  • Plastic Wholesalers Leads in Moscow Oblast
  • Party stores Leads in Moscow Oblast
  • Paper bag suppliers Leads in Moscow Oblast
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  • Paper distributors Leads in Moscow Oblast
  • Disposable tableware suppliers Leads in Moscow Oblast
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  • Office equipment suppliers Leads in Moscow Oblast
  • Plant nurseries Leads in Moscow Oblast
  • Business Networking Companies Leads in Moscow Oblast
  • Fabric wholesalers Leads in Moscow Oblast
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  • Recycling centers Leads in Moscow Oblast
  • Auto Accessories Wholesalers Leads in Moscow Oblast
  • Rubber products suppliers Leads in Moscow Oblast
  • Distributors Leads in Moscow Oblast
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  • Chemical industries Leads in Moscow Oblast
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  • Fruit and vegetable stores Leads in Moscow Oblast
  • Molding suppliers Leads in Moscow Oblast
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  • Refrigerator repair services Leads in Moscow Oblast
  • Food deliveries Leads in Moscow Oblast
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  • Chamber of Commerce Leads in Moscow Oblast
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  • Occupational safety and healths Leads in Moscow Oblast
  • Tutoring services Leads in Moscow Oblast
  • Tax consultants Leads in Moscow Oblast
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  • Housing developments Leads in Moscow Oblast
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  • Cooking Class Leads in Moscow Oblast
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  • Indoor swimming pools Leads in Moscow Oblast
  • Newspaper publishers Leads in Moscow Oblast
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  • Magicians Leads in Moscow Oblast
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  • Yoga instructors Leads in Moscow Oblast
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  • Montessori schools Leads in Moscow Oblast
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  • Food producers Leads in Moscow Oblast
  • Organic food stores Leads in Moscow Oblast
  • Occupational therapists Leads in Moscow Oblast
  • Child psychologists Leads in Moscow Oblast
  • Family counselors Leads in Moscow Oblast
  • Title companies Leads in Moscow Oblast
  • Sports injury clinics Leads in Moscow Oblast
  • Children's health services Leads in Moscow Oblast
  • Agricultural service supply agencies Leads in Moscow Oblast
  • Fertilizer Stores Leads in Moscow Oblast
  • Lakes Leads in Moscow Oblast
  • Waters Leads in Moscow Oblast
  • Reservoirs Leads in Moscow Oblast
  • Nature preserves Leads in Moscow Oblast
  • Dams Leads in Moscow Oblast
  • Waterfalls Leads in Moscow Oblast
  • Rivers Leads in Moscow Oblast
  • Caves Leads in Moscow Oblast
  • Mountain peaks Leads in Moscow Oblast
  • Pie shops Leads in Moscow Oblast
  • Wedding bakeries Leads in Moscow Oblast
  • Cupcake shops Leads in Moscow Oblast
  • Confectioneries Leads in Moscow Oblast
  • Fruit and vegetable wholesalers Leads in Moscow Oblast
  • Rowing clubs Leads in Moscow Oblast
  • Badminton clubs Leads in Moscow Oblast
  • Art museums Leads in Moscow Oblast
  • Local history museums Leads in Moscow Oblast
  • Eclectic restaurants Leads in Moscow Oblast
  • Animal rescue services Leads in Moscow Oblast
  • Animal hospitals Leads in Moscow Oblast
  • Pet friendly accommodations Leads in Moscow Oblast
  • Dog walkers Leads in Moscow Oblast
  • Pet cares Leads in Moscow Oblast
  • Rescue squads Leads in Moscow Oblast
  • Real estate attorneys Leads in Moscow Oblast
  • Insurances Leads in Moscow Oblast
  • Metal suppliers Leads in Moscow Oblast
  • Dental implants periodontists Leads in Moscow Oblast
  • X-ray labs Leads in Moscow Oblast
  • Pain control clinics Leads in Moscow Oblast
  • Endodontists Leads in Moscow Oblast
  • Shop supermarket furniture stores Leads in Moscow Oblast
  • Teacher colleges Leads in Moscow Oblast
  • Animal control services Leads in Moscow Oblast
  • Boarding schools Leads in Moscow Oblast
  • Sheet music stores Leads in Moscow Oblast
  • Piano repair services Leads in Moscow Oblast
  • Piano stores Leads in Moscow Oblast
  • Plazas Leads in Moscow Oblast
  • Live music bars Leads in Moscow Oblast
  • Sofa stores Leads in Moscow Oblast
  • Mobile hairdressers Leads in Moscow Oblast
  • Adult entertainment stores Leads in Moscow Oblast
  • Refrigerator stores Leads in Moscow Oblast
  • Medical spas Leads in Moscow Oblast
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  • Health spas Leads in Moscow Oblast
  • Thai massage therapists Leads in Moscow Oblast
  • Massage spas Leads in Moscow Oblast
  • Facial spas Leads in Moscow Oblast
  • Spa and health clubs Leads in Moscow Oblast
  • Podiatrists Leads in Moscow Oblast
  • Kinesiologists Leads in Moscow Oblast
  • Food banks Leads in Moscow Oblast
  • Pentecostal churches Leads in Moscow Oblast
  • Food courts Leads in Moscow Oblast
  • Home help service agencies Leads in Moscow Oblast
  • Students support associations Leads in Moscow Oblast
  • Wineries Leads in Moscow Oblast
  • Clothings Leads in Moscow Oblast
  • Internet cafes Leads in Moscow Oblast
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  • Fabric product manufacturers Leads in Moscow Oblast
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  • Hunting and fishing stores Leads in Moscow Oblast
  • Metallurgy companies Leads in Moscow Oblast
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  • Food manufacturing supplies Leads in Moscow Oblast
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  • Furnace repair services Leads in Moscow Oblast
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  • Steel framework contractors Leads in Moscow Oblast
  • Battery Manufacturers Leads in Moscow Oblast
  • Beauty Products Wholesalers Leads in Moscow Oblast
  • Military bases Leads in Moscow Oblast
  • Butcher shop delis Leads in Moscow Oblast
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  • Tractor dealers Leads in Moscow Oblast
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  • Eyelash salons Leads in Moscow Oblast
  • Cosmetic Products Manufacturers Leads in Moscow Oblast
  • Heating oil suppliers Leads in Moscow Oblast
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  • Ministry of Education Leads in Moscow Oblast
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  • Rice mills Leads in Moscow Oblast
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  • Aromatherapy supply stores Leads in Moscow Oblast
  • Mining equipment Leads in Moscow Oblast
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  • Handicrafts Wholesalers Leads in Moscow Oblast
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  • Occupational medical physicians Leads in Moscow Oblast
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  • Real estate appraisers Leads in Moscow Oblast
  • Hotel supply stores Leads in Moscow Oblast
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  • Auto wreckers Leads in Moscow Oblast
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  • First aid stations Leads in Moscow Oblast
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  • Tattoo artists Leads in Moscow Oblast
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  • Temp agencies Leads in Moscow Oblast
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  • Soul food restaurants Leads in Moscow Oblast
  • Drilling equipment suppliers Leads in Moscow Oblast
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  • Department of motor vehicles Leads in Moscow Oblast
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  • Self defense schools Leads in Moscow Oblast
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  • Figurine shops Leads in Moscow Oblast
  • Curtain supplier and makers Leads in Moscow Oblast
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  • Public safety offices Leads in Moscow Oblast
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  • Debris removal services Leads in Moscow Oblast
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  • Urologists Leads in Moscow Oblast
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  • Elevator Manufacturers Leads in Moscow Oblast
  • Ranches Leads in Moscow Oblast
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  • Miniatures stores Leads in Moscow Oblast
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  • Sports card stores Leads in Moscow Oblast
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  • Barrel suppliers Leads in Moscow Oblast
  • Public beaches Leads in Moscow Oblast
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  • Municipal administration offices Leads in Moscow Oblast
  • Donations centers Leads in Moscow Oblast
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  • Wholesale plant nurseries Leads in Moscow Oblast
  • Small appliance repair services Leads in Moscow Oblast
  • Appliances customer services Leads in Moscow Oblast
  • Wheel stores Leads in Moscow Oblast
  • Disability equipment suppliers Leads in Moscow Oblast
  • Mountain ranges Leads in Moscow Oblast
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  • School administrators Leads in Moscow Oblast
  • Childrens farms Leads in Moscow Oblast
  • Herb shops Leads in Moscow Oblast
  • Energy suppliers Leads in Moscow Oblast
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  • Shower door shops Leads in Moscow Oblast
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  • Opticians Leads in Moscow Oblast
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  • Steel erectors Leads in Moscow Oblast
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  • Wholesale grocers Leads in Moscow Oblast
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  • Agricultural Product Wholesalers Leads in Moscow Oblast
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  • Envelope suppliers Leads in Moscow Oblast
  • Auto upholsterers Leads in Moscow Oblast
  • Curtain stores Leads in Moscow Oblast
  • PVC windows suppliers Leads in Moscow Oblast
  • Veterinary cares Leads in Moscow Oblast
  • Catteries Leads in Moscow Oblast
  • Emergency veterinarian services Leads in Moscow Oblast
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  • Glass cutting services Leads in Moscow Oblast
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  • Protective clothing suppliers Leads in Moscow Oblast
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  • Insulation contractors Leads in Moscow Oblast
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  • Outdoor activity organisers Leads in Moscow Oblast
  • Cruise agencies Leads in Moscow Oblast
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  • Martial arts supply stores Leads in Moscow Oblast
  • Business administration services Leads in Moscow Oblast
  • Rest stops Leads in Moscow Oblast
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  • Free clinics Leads in Moscow Oblast
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  • Bus depots Leads in Moscow Oblast
  • Sightseeing Tour Operators Leads in Moscow Oblast
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  • Computer Networking Centers Leads in Moscow Oblast
  • Fruit and vegetable processings Leads in Moscow Oblast
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  • Gift basket stores Leads in Moscow Oblast
  • Monogramming services Leads in Moscow Oblast
  • Futon stores Leads in Moscow Oblast
  • Science museums Leads in Moscow Oblast
  • Pine furniture shops Leads in Moscow Oblast
  • Furnitures Leads in Moscow Oblast
  • Salvage dealers Leads in Moscow Oblast
  • Unfinished furniture stores Leads in Moscow Oblast
  • Neurologists Leads in Moscow Oblast
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  • Cardiologists Leads in Moscow Oblast
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  • Gastroenterologists Leads in Moscow Oblast
  • Orthopedic clinics Leads in Moscow Oblast
  • Camera repair shops Leads in Moscow Oblast
  • Television repair services Leads in Moscow Oblast
  • Truck parts suppliers Leads in Moscow Oblast
  • Video camera repair services Leads in Moscow Oblast
  • Portrait studios Leads in Moscow Oblast
  • Video Duplication Service Providers Leads in Moscow Oblast
  • Polymer Suppliers Leads in Moscow Oblast
  • Chimney services Leads in Moscow Oblast
  • Chimney sweeps Leads in Moscow Oblast
  • Wood stove shops Leads in Moscow Oblast
  • Masonry contractors Leads in Moscow Oblast
  • Performing arts Leads in Moscow Oblast
  • Book publishers Leads in Moscow Oblast
  • Inns Leads in Moscow Oblast
  • Condominium rental agencies Leads in Moscow Oblast
  • Theater productions Leads in Moscow Oblast
  • Lighting manufacturers Leads in Moscow Oblast
  • Research and product developments Leads in Moscow Oblast
  • Lighting consultants Leads in Moscow Oblast
  • Industrial real estate agencies Leads in Moscow Oblast
  • Hookah bars Leads in Moscow Oblast
  • Dance restaurants Leads in Moscow Oblast
  • Disco clubs Leads in Moscow Oblast
  • Tiki bars Leads in Moscow Oblast
  • Patio enclosure suppliers Leads in Moscow Oblast
  • Tapas restaurants Leads in Moscow Oblast
  • Cuban restaurants Leads in Moscow Oblast
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  • Pool halls Leads in Moscow Oblast
  • Media houses Leads in Moscow Oblast
  • Auto machine shops Leads in Moscow Oblast
  • Sanitation services Leads in Moscow Oblast
  • Japanese grocery stores Leads in Moscow Oblast
  • Coffee machine suppliers Leads in Moscow Oblast
  • Skylight contractors Leads in Moscow Oblast
  • Car finance and loan companies Leads in Moscow Oblast
  • Wood floor installation services Leads in Moscow Oblast
  • Granite suppliers Leads in Moscow Oblast
  • Garage builders Leads in Moscow Oblast
  • Log home builders Leads in Moscow Oblast
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  • Building materials markets Leads in Moscow Oblast
  • Interior construction contractors Leads in Moscow Oblast
  • Dock builders Leads in Moscow Oblast
  • Lawn mower repair services Leads in Moscow Oblast
  • Microwave oven repair services Leads in Moscow Oblast
  • Scaffolding rental services Leads in Moscow Oblast
  • Moving supply stores Leads in Moscow Oblast
  • Cell phone accessory stores Leads in Moscow Oblast
  • Bead stores Leads in Moscow Oblast
  • Korean grocery stores Leads in Moscow Oblast
  • Railing contractors Leads in Moscow Oblast
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  • Radiator repair services Leads in Moscow Oblast
  • Emergency trainings Leads in Moscow Oblast
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  • Iron works Leads in Moscow Oblast
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  • Historical place museums Leads in Moscow Oblast
  • Castles Leads in Moscow Oblast
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  • History museums Leads in Moscow Oblast
  • Archaeological sites Leads in Moscow Oblast
  • Ruins Leads in Moscow Oblast
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  • Photocopiers suppliers Leads in Moscow Oblast
  • Office supply wholesalers Leads in Moscow Oblast
  • Map stores Leads in Moscow Oblast
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  • Mapping services Leads in Moscow Oblast
  • Department of housing Leads in Moscow Oblast
  • Housing authorities Leads in Moscow Oblast
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  • Electronics Accessories Wholesalers Leads in Moscow Oblast
  • Eastern Orthodox Churches Leads in Moscow Oblast
  • Non-denominational churches Leads in Moscow Oblast
  • Orthodox churches Leads in Moscow Oblast
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  • Protestant churches Leads in Moscow Oblast
  • Monasteries Leads in Moscow Oblast
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  • Hawaiian restaurants Leads in Moscow Oblast
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  • Organic restaurants Leads in Moscow Oblast
  • Short term apartment rental agencies Leads in Moscow Oblast
  • Cabin rental agencies Leads in Moscow Oblast
  • Airstrips Leads in Moscow Oblast
  • Mobile home parks Leads in Moscow Oblast
  • Oral surgeons Leads in Moscow Oblast
  • Rubber stamp stores Leads in Moscow Oblast
  • Stationery wholesalers Leads in Moscow Oblast
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  • Food seasoning manufacturers Leads in Moscow Oblast
  • Tower communication services Leads in Moscow Oblast
  • Piano bars Leads in Moscow Oblast
  • Oyster bar restaurants Leads in Moscow Oblast
  • Bar tabacs Leads in Moscow Oblast
  • Auto Dent Removal Service Stations Leads in Moscow Oblast
  • Metal working shops Leads in Moscow Oblast
  • Dog breeders Leads in Moscow Oblast
  • Veterans hospitals Leads in Moscow Oblast
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  • Self service car washes Leads in Moscow Oblast
  • Sports medicine clinics Leads in Moscow Oblast
  • Nurse practitioners Leads in Moscow Oblast
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  • ENT Specialists Leads in Moscow Oblast
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  • Modeling schools Leads in Moscow Oblast
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  • Community schools Leads in Moscow Oblast
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  • Information bureaux Leads in Moscow Oblast
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  • Residents associations Leads in Moscow Oblast
  • Outlet malls Leads in Moscow Oblast
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  • Oil and gas exploration services Leads in Moscow Oblast
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  • Mailing machine suppliers Leads in Moscow Oblast
  • Diesel engine dealers Leads in Moscow Oblast
  • Weighing Scale Suppliers Leads in Moscow Oblast
  • Water purification companies Leads in Moscow Oblast
  • Cooler Suppliers Leads in Moscow Oblast
  • Water filters Leads in Moscow Oblast
  • Sewage disposal services Leads in Moscow Oblast
  • Nut stores Leads in Moscow Oblast
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  • Governments Leads in Moscow Oblast
  • Brazilian restaurants Leads in Moscow Oblast
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  • Soccer fields Leads in Moscow Oblast
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  • Mobile network operators Leads in Moscow Oblast
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  • Alternative fuel stations Leads in Moscow Oblast
  • Tax departments Leads in Moscow Oblast
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  • Foot cares Leads in Moscow Oblast
  • Oral and maxillofacial surgeons Leads in Moscow Oblast
  • Photography studios Leads in Moscow Oblast
  • Ice suppliers Leads in Moscow Oblast
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  • Air compressor repair services Leads in Moscow Oblast
  • Exhibits Leads in Moscow Oblast
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  • State Department for Social Development Leads in Moscow Oblast
  • Stables Leads in Moscow Oblast
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  • Forestry offices Leads in Moscow Oblast
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  • Alcoholism treatment programs Leads in Moscow Oblast
  • Television Channels Leads in Moscow Oblast
  • Vehicle inspections Leads in Moscow Oblast
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  • Woods Leads in Moscow Oblast
  • Organic farms Leads in Moscow Oblast
  • Hot spring hotels Leads in Moscow Oblast
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  • Commercial agents Leads in Moscow Oblast
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  • Building societies Leads in Moscow Oblast
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  • Solar hot water system suppliers Leads in Moscow Oblast
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  • Sandblasting services Leads in Moscow Oblast
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  • Movie studios Leads in Moscow Oblast
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  • Bus ticket agencies Leads in Moscow Oblast
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  • Agricultural organizations Leads in Moscow Oblast
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  • Sheriff's departments Leads in Moscow Oblast
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  • Western apparel stores Leads in Moscow Oblast
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  • Institute of technology Leads in Moscow Oblast
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  • Technical universities Leads in Moscow Oblast
  • English language instructors Leads in Moscow Oblast
  • Hip Hop Dance Class Leads in Moscow Oblast
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  • Foot massage parlors Leads in Moscow Oblast
  • Saunas Leads in Moscow Oblast
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  • Back Offices Leads in Moscow Oblast
  • Cheese manufacturers Leads in Moscow Oblast
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  • Small engine repair services Leads in Moscow Oblast
  • Machine maintenances Leads in Moscow Oblast
  • Municipal Corporations Leads in Moscow Oblast
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  • Repairs Leads in Moscow Oblast
  • Surgical Products Wholesalers Leads in Moscow Oblast
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  • Printer repair services Leads in Moscow Oblast
  • Real estates Leads in Moscow Oblast
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  • Taco restaurants Leads in Moscow Oblast
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  • Tree farms Leads in Moscow Oblast
  • Promenades Leads in Moscow Oblast
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  • Diabetes equipment suppliers Leads in Moscow Oblast
  • Beer gardens Leads in Moscow Oblast
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  • Custom label printers Leads in Moscow Oblast
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  • Welding gas suppliers Leads in Moscow Oblast
  • Haberdasheries Leads in Moscow Oblast
  • Head start centers Leads in Moscow Oblast
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  • Soccers Leads in Moscow Oblast
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  • City administrations Leads in Moscow Oblast
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  • Model shops Leads in Moscow Oblast
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  • Auto bodywork mechanics Leads in Moscow Oblast
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  • Tobacco suppliers Leads in Moscow Oblast
  • Teppanyaki restaurants Leads in Moscow Oblast
  • Small plates restaurants Leads in Moscow Oblast
  • Pond fish suppliers Leads in Moscow Oblast
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  • Forestry services Leads in Moscow Oblast
  • Aggregate suppliers Leads in Moscow Oblast
  • Traditional restaurants Leads in Moscow Oblast
  • Steamed bun shops Leads in Moscow Oblast
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  • Athletic fields Leads in Moscow Oblast
  • Homes Leads in Moscow Oblast
  • Perfume stores Leads in Moscow Oblast
  • Alternative medicines Leads in Moscow Oblast
  • Farm Equipment Repair Shops Leads in Moscow Oblast
  • Public services Leads in Moscow Oblast
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  • Smog inspection stations Leads in Moscow Oblast
  • Faculty of sports Leads in Moscow Oblast
  • French language schools Leads in Moscow Oblast
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  • Regional councils Leads in Moscow Oblast
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  • Pediatric ophthalmologists Leads in Moscow Oblast
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  • Parkings Leads in Moscow Oblast
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  • Gas and automotives Leads in Moscow Oblast
  • Music academies Leads in Moscow Oblast
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  • Employment services Leads in Moscow Oblast
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  • Sports Leads in Moscow Oblast
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  • Channels Leads in Moscow Oblast
  • Pagodas Leads in Moscow Oblast
  • Food productions Leads in Moscow Oblast
  • Hockey fields Leads in Moscow Oblast
  • Self service restaurants Leads in Moscow Oblast
  • Nurseries Leads in Moscow Oblast
  • Fairs Leads in Moscow Oblast
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  • Television towers Leads in Moscow Oblast
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  • Offset Printers Leads in Moscow Oblast
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  • Oriental goods stores Leads in Moscow Oblast
  • Eye cares Leads in Moscow Oblast
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  • Swimming competitions Leads in Moscow Oblast
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  • Orchid growers Leads in Moscow Oblast
  • Immunologists Leads in Moscow Oblast
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  • License plate frames suppliers Leads in Moscow Oblast
  • Education and cultures Leads in Moscow Oblast
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  • Airbrushing services Leads in Moscow Oblast
  • Wedding souvenir shops Leads in Moscow Oblast
  • Vegetations Leads in Moscow Oblast
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  • Thai massages Leads in Moscow Oblast
  • Terrains Leads in Moscow Oblast
  • Sauna stores Leads in Moscow Oblast
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  • Video equipment and services Leads in Moscow Oblast
  • Package lockers Leads in Moscow Oblast
  • Attractions Leads in Moscow Oblast
  • Non smoking holiday homes Leads in Moscow Oblast
  • Open Universities Leads in Moscow Oblast
  • Sundae restaurants Leads in Moscow Oblast
  • Department of finance Leads in Moscow Oblast
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  • Drawing lessons Leads in Moscow Oblast
  • Disabled Sports Centers Leads in Moscow Oblast
  • Calligraphy lessons Leads in Moscow Oblast
  • Storages Leads in Moscow Oblast
  • Dog cares Leads in Moscow Oblast
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  • Terminal points Leads in Moscow Oblast
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  • Interior doors Leads in Moscow Oblast
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  • HIV testing centers Leads in Moscow Oblast
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  • Municipal Social Developments Leads in Moscow Oblast
  • Bar PMUs Leads in Moscow Oblast
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  • City Department of Environment Leads in Moscow Oblast
  • Computer Rental Agencies Leads in Moscow Oblast
  • Vehicle Exporters Leads in Moscow Oblast
  • Areas Leads in Moscow Oblast
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  • Buses Leads in Moscow Oblast
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  • Trail heads Leads in Moscow Oblast
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  • Glass Leads in Moscow Oblast
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  • European institutions Leads in Moscow Oblast
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  • Sands Leads in Moscow Oblast
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  • Provincial parks Leads in Moscow Oblast
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  • Tourist travels Leads in Moscow Oblast
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  • Information desks Leads in Moscow Oblast
  • Salsa bars Leads in Moscow Oblast
  • Automation equipment Leads in Moscow Oblast
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  • Cable car stations Leads in Moscow Oblast
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  • Higher technical schools Leads in Moscow Oblast
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  • Tarmacs Leads in Moscow Oblast
  • Videos Leads in Moscow Oblast
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  • Scuba divings Leads in Moscow Oblast
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  • TB clinics Leads in Moscow Oblast
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  • Web design companies Leads in Moscow Oblast
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  • Linoleum stores Leads in Moscow Oblast
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  • Music Classes Leads in Moscow Oblast
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  • Room agencies Leads in Moscow Oblast
  • Soba noodle shops Leads in Moscow Oblast
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  • Oriental medical clinics Leads in Moscow Oblast
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  • Rocks Leads in Moscow Oblast
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  • Playrooms Leads in Moscow Oblast
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  • Budget Japanese inns Leads in Moscow Oblast
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  • Pre gymnasium schools Leads in Moscow Oblast
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  • Intelligence Agencies Leads in Moscow Oblast
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  • Ritual Services Leads in Moscow Oblast
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  • Municipal Department Social Defenses Leads in Moscow Oblast
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  • Recycling collection companies Leads in Moscow Oblast
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  • Western Dance Classes Leads in Moscow Oblast
  • Commercial buildings Leads in Moscow Oblast
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  • Traditional Kostume stores Leads in Moscow Oblast
  • Municipal Guards Leads in Moscow Oblast
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  • Societe de Flocage Leads in Moscow Oblast
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  • Mobile communications services Leads in Moscow Oblast
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  • Transplant surgeons Leads in Moscow Oblast
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  • Trading agencies Leads in Moscow Oblast
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  • Sanitary ware manufacturer and suppliers Leads in Moscow Oblast
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  • Beds Leads in Moscow Oblast
  • Plastic industry companies Leads in Moscow Oblast
  • Pediatric clinics Leads in Moscow Oblast
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  • Gambling machines Leads in Moscow Oblast
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  • Chairs Leads in Moscow Oblast
  • Translation companies Leads in Moscow Oblast
  • Poles Leads in Moscow Oblast
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  • Parties Leads in Moscow Oblast
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  • Divings Leads in Moscow Oblast
  • Old peoples homes Leads in Moscow Oblast
  • Electronic parts manufacturers Leads in Moscow Oblast
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  • Hepatologists Leads in Moscow Oblast
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  • Social organizations Leads in Moscow Oblast
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  • Cured ham stores Leads in Moscow Oblast
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  • Pigs trotters restaurants Leads in Moscow Oblast
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  • Orthopedics Leads in Moscow Oblast
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  • Medias Leads in Moscow Oblast
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  • Do It Yourselves Leads in Moscow Oblast
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  • Tokoes Leads in Moscow Oblast
  • Dunes Leads in Moscow Oblast
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  • Pediatric urologists Leads in Moscow Oblast
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  • Specific trade educations Leads in Moscow Oblast
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  • Airport gates Leads in Moscow Oblast
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  • New residences Leads in Moscow Oblast
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  • Municipal Administrations and District Councils Leads in Moscow Oblast
  • Electronics devices Leads in Moscow Oblast
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A woman who was banned from a Planet Fitness gym after photographing a transgender customer shaving in the women’s locker room claims the gym has since assigned a staffer to accompany the person in the ladies-only area — and is telling other women to back off, The Post has learned.

Patricia Silva — whose membership was revoked hours after she posted a photo of the unidentified gym-goer to Facebook on March 11 — told The Post on Thursday that Planet Fitness “has assigned an employee to accompany him when he uses the women’s locker room”.

“Another friend of mine went to that gym the other day and he was in there — shaving his face again,” Silva told The Post.

“He is dressed as a man. His hair is cut short. It appeared that he was dressed, shaving his face and getting ready to leave for the day.

“He has an employee who is assisting him in the bathroom,” Silva continued.

“My friend said to his accompanied Planet Fitness rep that he needs to leave.”

In response, “This woman told my friend that if you are uncomfortable you can go into a stall,” according to Silva.

Silva’s friend, who wished to remain anonymous, declined to be interviewed by The Post.

In an interview with The Post, Silva said the Planet Fitness member she photographed claimed to be “transitioning”.

A man with a towel over his head standing in the women's locker room at Planet Fitness in Fairbanks, Alaska

“He wasn’t physically doing anything threatening,” Silva told The Post. “But we had a man full of shaving cream on his face in the middle of the locker room.”

Silva unleashed a firestorm last week after confronting the unidentified gym-goer and posting a trio of videos that recounted the incident and her ban from the gym. The video went viral — and has been blamed for Planet Fitness’ value plunging by more than $400 million amid calls to boycott the popular chain.

“I said ‘Hey’ and asked him to leave,” Silva said of their encounter.

“He said ‘I’m LGB queer, transitioning,’ and I said, ‘That doesn’t give you the right to be in the women’s locker room.’” 

Silva, repeating details from the account she gave in her videos, also said there was a young girl with a towel wrapped around her who looked uneasy and “frightened” of the clean-shaven interloper.

Patricia Silva

But it was Silva who found herself looking for a new gym after Planet Fitness banned her for breaking its policy against photographing other members in the locker rooms.

“As the home of the Judgement Free Zone, Planet Fitness is committed to creating an inclusive environment,” a spokesperson for the corporate parent said in a statement.

“Our gender identity non-discrimination policy states that members and guests may use the gym facilities that best align with their sincere, self-reported gender identity. The member who posted on social media violated our mobile device policy that prohibits taking photos of individuals in the locker room, which resulted in their membership being terminated.”

The backlash against the company and the Fairbanks gym soon followed.

The company’s stock price, which traded at a monthly high of $66.92 on March 7, plummeted to a low of $56.46 on Tuesday when word got out about the incident. It climbed back up to close at $58.86 on Thursday.

Many have either canceled their memberships or decided to stay away from the Fairbanks location.

“My husband and I were getting ready to join,” wrote one local on the gym’s Facebook account.

“Guess we’ll be joining the community center.”

Another wrote, “canceled our membership this morning.” The post got 34 heart emojis.

Silva says she wants to take the issue to the state and city legislature, advocating for a “bathroom bill” that would require people to use the lavatory that corresponds with the gender they were assigned at birth.

Planet Fitness gym building with sign on the front

There are 11 states, including Florida, Alabama, and Utah, that regulate bathroom access for transgender people.

She also approached the Fairbanks Police Department about the incident but was told, she said, to “back off.”

In 2021, Silva ran for a seat on the Fairbanks state Assembly and she was a campaign coordinator for Republican Dan Sullivan, who is the state’s junior senator.

Silva, however, isn’t likely to get support from Fairbanks Mayor David Pruhs.

“I keep government out of private business,” he told The Post.

“If others want to boycott [Planet Fitness] good on them, but the city will not be stepping into this issue.”

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A man with a towel over his head standing in the women's locker room at Planet Fitness in Fairbanks, Alaska

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A 68-year-old athlete shares 5 workout rules that keep him young, fit, and energized

  • National Senior Games athlete Paul Ostermann said working out has kept him healthy and energized.
  • He works out six days a week, including weightlifting and mobility exercise with cardio.
  • Having a workout goal and community can help you stay motivated and be consistent, he said. 

Insider Today

Paul Ostermann doesn't just want to be a centenarian — he plans to stay competitive every step of the way.

"When you stop moving, you start dying," 68-year-old Ostermann told Business Insider.

Ostermann, an Ohio resident, has been competing in the Senior Games, a national sports competition for people over 50, since he retired from teaching science more than a decade ago. Along the way has won more than 60 state championships in eight different events.

He believes his passion for fitness has kept him healthy and vibrant over the years. "I'm almost never sick and haven't been for many years. I have a high energy level. I am convinced that regular exercise keeps me mentally sharp and physically sharp," Ostermann said.

But you don't need to be at his level to reap the same rewards. While he has always been athletic — he wrestled and played baseball in college, played softball, and coached for four decades — Ostermann said short, simple workouts have a ton of benefits, if they're consistent.

"People can live longer and happier if they're exercising regularly, even if they don't exercise the way I do," he said. "If they just get out there for 20 minutes to get their heart rate up, three days a week, they'll be so much better off."

Ostermann shared his current exercise routine, how he's dialed in his training for peak performance and longevity , and his best advice for getting in shape for years to come.

Include a mix of strength training and cardio in your workouts

Ostermann said his workout regimen is six days a week, and can include resistance training, biking, sprints, and power walking.

But don't be intimidated.

The key takeaway from his routine is that he does plenty of compound exercises — simple moves with strengthen multiple muscle groups at once.

Bench presses, military presses, and bodyweight moves like pull-ups all help to build a strong core and good stability. That is a key factor in longevity since it can help prevent dangerous injuries like slips and falls as you age.

Workout splits can help you get more out of each gym session

Ostermann follows a workout split — a technique that can help you make faster gains working multiple muscle groups at once.

He dedicates some workouts to the upper body and others to the lower body. You can use this technique even if you only work out two days a week instead of six.

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Upper body days include weight-lifting moves like bench presses and military presses. Lower body workouts may be exercises like leg extensions, calf raises, or leg presses (after back surgery, Ostermann said he can no longer do heavy squats, deadlifts, or power cleans). In total, he rotates around 39 weight-lifting movements.

Ostermann also said he works on his mobility, another key factor in longevity. Using time-saving mobility exercises in your workouts can help you prevent injury and live longer, a personal trainer previously told Business Insider.

Set a goal to keep you consistent

Ostermann said he still has days when he doesn't feel like hitting the gym. What gets him moving again and again is having a goal.

"I love to compete and it's so much easier to go to the gym or the track every day when you got something to work for," he said.

But more important than spending hours in the gym each week is keeping up a habit over time, and Ostermann's top tip is not to take on too much, too fast.

"It's a lot easier to stay in shape when you do it consistently, which is where most people screw up. They come in, and they work out too hard, they lift too much, and they get sore. People when they work out, they need to start slow, slowly add to it," he said.

Plan your workouts in phases

Ostermann said his workouts change from the offseason to the on-season as the Senior Games approach.

A training cycle helps elite athletes make the most of their workouts for their sport, but it can pay off even if you're an everyday athlete who just wants to get a little healthier because it allows you to stay focused and track your progress.

Planning your workouts ahead of time also helps prevent injury and burnout by cutting out " junk volume ," spending extra time and effort in the gym that doesn't benefit you, trainers previously told Insider.

Ostermann said the majority of people don't need to train as hard as he does.

Find a workout buddy or community

Ostermann said he goes to a gym with world-class athletes like bodybuilders and MMA fighters, which inspires him to push himself.

"It's so much easier when you got two or three guys down from you that are lifting, and they're working hard and you don't want to be outworked," he said.

He's also a member of SeniorSneakers, a nationwide fitness program with in-person and online classes available through Medicare to adults 65 and older (including those new to exercise ).

Working out with a friend or group is one of the best ways to stay on track, according to Ostermann, and research backs it up.

"It really helps most people if they can find a partner to work with," he said.

Watch: How actors transform their bodies for superhero roles

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40 facts about elektrostal.

Lanette Mayes

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Jessica Corbett

Reviewed by Jessica Corbett

40-facts-about-elektrostal

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

  • Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
  • With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

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    A solid business plan will guide you from the start to the end of your fitness clothing line. Start by identifying the business model you want to use. And when it comes to models in the garment industry that your business plan could follow, there are three standard options; print-on-demand, private label clothing line, and custom cut and sew ...

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    Obtain a License. Obtaining a license is an essential part of your Fitness Clothing Line Business. Compared to the other steps mentioned above, getting a license to do business in the clothing industry is simple. All you need to do is fill out a couple of application sign couple of documents.

  8. How to start a fitness clothing line for your gym or studio

    From a single T-shirt to an entire online shop dedicated to leggings, sports bras, sweatpants and fitness accessories, their fitness clothing business is booming. By the time SoulCycle filed as a publicly-traded business in 2015 , $18 million of the company's $112 million of revenue was linked to branded purchases other than studio fees.

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    Once you have received your few key pieces for your new gym clothing brand, you can begin to market your brand. You may be selling them in a shop or on a website. Monitor your sales and repurchase as necessary. As your brand continues to grow, you can add more lines to your gym clothing brand. At Hingto, we are more than happy to help you as ...

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    For example, if a gym has 1,000 people paying $50 monthly, the gym could bring in $50,000 each month. And if the monthly expenses for the gym are $20,000 per month, the profit would be $30,000 per month. Open Comment Form. In this article, you'll find a checklist of everything you need to create a business plan for your gym or fitness business.

  17. How to create a gym business plan

    The executive summary is a concise overview of your gym business plan. It provides an introduction to your gym, highlighting its unique selling points and summarizing the key elements of your plan. The executive summary should include a brief description of your gym, your mission statement, an overview of the target market and competitive landscape, a summary of your marketing, your ...

  18. How to Write a Gym Business Plan [Free Template]

    It is a detailed blueprint of all the cash flow and revenue streams, initial startup costs for setting up your gym and equipment, profit margins, and operational costs. So, mention all the below elements in your gym business plan outline: Profit and loss statement. Cash flow statement. Balance sheet.

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  21. LLC "TFN" Company Profile

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  23. 40 Facts About Elektrostal

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