cv personal statement for marketing manager

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13 Marketing Manager Resume Examples for 2024

• Marketing Manager (MM) Resume
• Assistant MM Resumes
• Senior MM Resume
• Specialized MM Resumes

Writing Your Marketing Manager Resume

You know how to reach the right customer at the right time with your messaging. You can create Facebook ad campaigns to sell water to a fish. You can build an organic traffic engine that grows exponentially over time.

You’re a great marketing manager. You shouldn’t also have to be great at building a resume or writing a cover letter for a job . We’ve poured through thousands of marketing manager resumes learning what works and what doesn’t, to help you get an interview.

We’ve distilled our findings into professional resume templates and an extensive resume guide that has helped marketing managers get interviews at companies like Stripe and Facebook in 2024 .

Marketing Manager Resume  

or download as PDF

Why this resume works

• Digest skill requirement specifics and responsible KPIs from  marketing job descriptions  and include them on your marketing manager resume. This gives you a roadmap for success!
• Whether it be self-management, managing a few, or managing many, talking about a proven leadership history sets you apart.
• Since you want to make the experience of the person reviewing your resume as pleasant as possible, the format matters.  Pick a design  that highlights your strengths in the order best suited to the position.

Assistant Marketing Manager Resume

• Including your certifications in their own section makes this determination quick and decisive. If you have certifiable skills but lack certification, your professional experience will be enough to showcase the practical application of your skills.
• As an assistant marketing manager, include any other work experience you’ve had! Try to focus your discussion of these other work experiences around how you interacted with people, whether they were colleagues, customers, or clients.

Assistant Marketing & Communications Manager Resume

• That statement may have left you wondering, “Ummm, isn’t a resume an overview of experience?”. And, it’s true, but that doesn’t mean you’re limited to listing  work  experience.
• Fill your resume with projects (including school projects), internships, externships, volunteer experiences, education, school awards, hobbies, and interests. As long as you can make them relevant for the job you want, they can have a spot on your resume. 
• These two or three sentences can highlight why you want the assistant marketing & communications manager role, why you’d be a good fit, and what skills you bring to the table. The most important thing about adding a resume objective, though, is to make sure it’s specific to the job. That means including the company name, job title, and relevant skills.

Marketing Director Resume

• These can be rough estimates as the main goal is to showcase your ability to drive high value in the positions you’ve held.
• When your skills and expertise are already at the top of the career ladder, you must  showcase only the best skills  and experience. Including too many, too few, or immediately-irrelevant skills on your marketing director resume can easily lose the attention of the resume reviewer, especially for a high-level position like a marketing director.

Field Marketing Manager Resume  

• To sustain your momentum of career growth, add your mid-level position (say marketing analyst) and detail how this job prepared you for the current role you’re applying for.

Influencer Marketing Manager Resume

• But don’t just flaunt your working history in your influencer marketing manager resume. Ensure you showcase the impact you had in your previous jobs, including and not limited to saving costs, increasing sales revenue, improving marketing ROI, and more.

Sales and Marketing Manager Resume  

• Specifically, it shows a great understanding of the industry in general and narrows it down to identifying and actualizing niche opportunities to spur product and market growth.

Marketing Account Manager Resume

• Your marketing account manager resume should detail how you, well, manage accounts. It’s even better when you mention the magnitude of the portfolio under your supervision’s scope to show your abilities to recruiters.

Digital Marketing Team Lead Resume  

• You can design your resume with a specific target role in mind. By knowing precisely what a company is buying (looking for), you can reciprocate by selling (showcasing) exactly what they want. This process guarantees success by illustrating exact skills, KPIs, and qualification preferences.
• This means adding graphics or images. Use a color palette that enhances your professional style.
• Your resume is a digital marketing piece designed to persuade and inform its reader. According to several corporate marketing studies, emboldening certain KPIs can enhance recognition and remembrance; don’t be afraid to A/B test and find what works for you.

Email Marketing Manager Resume

• As an email marketing manager, it’s important to show ownership over the projects on which you’ve worked. The best way to achieve this is by using action verbs and quantifiable results. In your email marketing manager resume , you’ll notice words and values like “created 50+ email templates,” “tested 5,000+ emails,” “analyzed 100+ campaigns,” and “executed 200+ direct emails.”
• Remember the wise phrase, “dress for the job you want, not the job you have.” This phrase hits the nail on the head. Use sections in your resume as opportunities to properly articulate the position you want, not the one you currently have.

Content Marketing Manager Resume

• The overall goal of your content marketing manager resume is to quickly and convincingly make the case to the hiring director that you deserve an interview. The best way to make that case is by demonstrating your impact (in numbers) in your past roles as a content marketing manager.
• Example: Produced 600+ blog posts, SEO articles, guides, social media copy, short videos, and influencer interviews
• Example: Reported data and content performance, diving into 50+ dashboards and analytics

Product Marketing Manager Resume

• Example: Partnered with product, policy, analytics, research, voice of the customer, and UX teams to plan and execute 30+ new research initiatives
• Example: Led creation of value-based messaging and positioning that resonated with audience/segments and drove booking behaviors by 27%
• Create an  AI resume  with a specific target role in mind and selling the target company exactly what you know they’re buying (the job description has all the answers!), you ensure results, even if your combined years of experience fall below the “ideal candidate” minimum.

Regional Marketing Manager Resume

• Rather than cramming your work experience down to a font size that requires a magnifying glass to read, focus on your most relevant work.
• Having trouble breaking up with the jobs you had in high school? You can save old experiences in a separate document, just in case. And remind yourself that you can discuss these experiences during an interview.
• Since you probably have many years of experience, you may want to consider including a  resume summary , which can give a valuable overview of your skills and how they’ve driven results throughout your career.

Related resume guides

• Sales Manager
• Account Manager

The goal with your marketing manager cover letter and resume is to get an interview. From there, your resume is not nearly as important.

In this guide, we’ll walk you through how to best structure your resume to get that initial interview. Marketing managers have a wide range of skills so it can be really tough to figure out what to include and what to leave out.

You’ll need to make sure your resume is formatted properly, you have all the sections a hiring manager is looking for, and most importantly you’ll have to be sure to talk about your skills and work experience in the right way to get an interview.

What’s in this guide (the sections are ordered by how important they are):

• General  resume formatting tips
• How to talk about your work experience (hint: use numbers)
• What skills to include in your “skills” section
• How to customize your marketing manager resume for each job you apply to
• Should you include a resume objective?
• Including your education and certifications

Formatting tips for your marketing manager resume

Formatting your marketing manager resume is relatively straightforward. In short, here is what you should strive for:

• Keep it to one page.
• Keep your resume layout simple. Don’t include any images or graphics and choose a layout that’s easy to read.
• Don’t have any spelling or grammar errors! Don’t let this be the reason you don’t get an interview. Triple check and have a friend review your resume as well.
• When talking about your work experience, make your bullet points short and self-contained. The hiring manager will only skim over paragraphs of text.
• More likely than not, you don’t need to include a resume objective or resume summary. We’ll talk more about that later.

Quantify your past marketing manager work experience

Let’s dive right into the most important part of your resume: your work experience. You’ll see in the example resumes I provided that this part takes up most of the space.

There’s a good reason for that. Hiring managers largely make their decision about whether or not you get an interview based on your past experience.

The best way to talk about your experience is to focus on tangible outcomes . Hiring managers want to know you’ll have a big impact on their business through your marketing ability.

What’s the best way to make that case? By showing you’ve had a similarly large impact in your past marketing manager roles.

Think about it. Would you keep running a paid ad if you had no insight into whether it was working or not? Or course not!

To illustrate this point consider these two work experiences. They are describing the same person in the same job but one utilizes numbers to describe their impact and the other doesn’t.

Which do you think is more convincing?

RIGHT – use metrics to describe your impact

Financial Services Company August 2016 – May 2018, New York NY Marketing Manager

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters resulting in new leads that generated  $17M  in 2017
• Built a robust brand awareness campaign through conferences and speaking engagements leading to an increase in inbound leads of  78%  year over year
• Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI by  27%
• Exceeded growth targets every quarter by  24%  on average
• Managed a team of 3 full-time marketing associates

WRONG – avoid generalities and vague statements of impact

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters resulting in new leads
• Built a robust brand awareness campaign through conferences and speaking engagements leading to an increase in inbound leads
• Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI
• Exceeded growth targets every quarter by

The reality of applying to marketing manager roles is that you’ll likely be competing with 50+ other applicants. This means the hiring manager will quickly review your resume and determine whether or not you’ll get an interview.

You can quantify your marketing impact in a wide range of ways. Here are some examples for inspiration:

Ways to quantify your impact as a marketing manager

• Example: Created SEO campaign that generated 25,000 monthly organic users to the site resulting in 500 new leads monthly
• Example: Ran an email marketing campaign based on customer engagement to notify power users of underutilized features resulting in $400,000 in incremental up-sell revenue
• Example: Through A/B testing of various attributes of an AdWords campaign improved impression to customer conversion rate by 78% over the lifetime of the campaign 
• Example: Identified under-performing external vendors and reduced costs by $225,000 annually while exceeding revenue targets
• Example: Created specific ads for each customer segment resulting in an ROI improvement of 26% relative to non-specific ad campaigns
• Example: Exceeded quarterly revenue targets each quarter for the last year and a half by on average 7%
• Example: Implemented monthly goals and coaching plan for each direct report leading to all 90% of team members exceeding their revenue goals for the year

Quantifying your impact draws the hiring manager’s attention and quickly makes the case that you’ll have a huge impact on their business.

Highlighting your marketing skills

Before your resume is ever reviewed by a hiring manager, companies utilize an Applicants Tracking System (ATS) to automatically filter out resumes based on whether they contain certain keywords.

How can you be sure that your marketing manager resume will get past this filter? By including the relevant  skills on your resume  that are mentioned in the job description.

In your skills section,  only include hard technical skills that you have . ATS filters are not screening for soft skills. Including soft skills also won’t help you impress the hiring manager.

When you’re reviewing the resume of a marketing associate is your decision impacted by whether they include a word like “communication” in their skills section? Soft skills listed without context don’t really convey meaningful information about your qualifications.

So what skills should you include? Here are common skills to include in your marketing manager resume.

You don’t (and shouldn’t) list all of these skills. Only include the ones you’d be comfortable being interviewed on.

Skills to include in your marketing manager resume:

• CRM: HubSpot, Salesforce, Microsoft Dynamics, Pipedrive
• Web Analytics: Google Analytics, Adobe Analytics, Mixpanel, Heap
• General Tools: Microsoft Excel/ Word/ PowerPoint, Google Sheets/ Docs/ Slides
• Optimization: A/B testing, customer segmentation, attribution modeling
• Paid Ads: Facebook, AdWords, LinkedIn, Google Display Network, retargeting
• Social Media: Twitter, Instagram, Facebook, LinkedIn
• Email Marketing: Mailchimp, ConvertKit, Drip
• SEO: content creation, keyword research, backlink building
• Direct Mail

The skills you’ll include on your resume should vary based on the kind of job you’re applying to. If you’re applying for a digital marketing manager role then you should focus less on events and more on paid ads.

If you’re applying for a marketing director role that focuses primarily on SEO then you’ll expand on that as an area of focus in your “skills” section at the expense of, say, your social media skill set.

You don’t want your skills to be a laundry list. Only include skills you’re very comfortable with.  For marketing managers, it’s better to be a master of a few skills than a jack of all trades .

A hiring manager would be skeptical of a digital marketing manager who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those specialties on your resume. 

Customizing your resume for each marketing manager role

Because “marketing” is such a broad, all-encompassing term you’re much more likely to get an interview if you tailor your resume for each job you apply to.

Only 5% of applicants customize their resumes for each application . By taking the time to do so, you’ll really help yourself stand out.

How do you actually go about customizing your resume for a specific marketing manager role? It’s easier than you think.

• Read over the job description. What are they looking for? A digital marketing expert who specializes in SEO? A marketing director who has experience leading large teams? A paid acquisition expert?
• Be sure to mention any work experience you have that is related to the role. Include the relevant skills they’re looking for in your “skills” section if you know them.

That’s it, not so bad, right? For example, if for a given marketing manager role they want someone with extensive experience in paid ads then that should be the primary focus of your work experience. 

Let’s walk through a concrete example.

At the time of this writing, the company Qapital is hiring a senior performance marketing manager. Here are the job responsibilities.

Example marketing manager job responsibilities

About the Role – Qapital Performance Marketing Manager

As a Senior Manager, Performance Marketing at Qapital, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:

• Manage  acquisition strategy and execution for paid media  across channels.  Continuously  improve performance through detailed optimization  to meet aggressive campaign goals and objectives. 
• Own all paid performance marketing channels  and serve as a day-to-day steward of the budget; maximize spend efficiencies through continuous process improvements and oversight including maintaining quantitative models of performance across funnel stages and channels.
• Build and maintain a test-and-learn culture  to determine the most effective channels. Improve effectiveness in current paid performance channels, and expand into new channels.
• Partner closely with media agencies  to align on goals, and drive the strategy to get there. Serve as the day-to-day point of contact for agency communication and status updates.
• Devise innovative ways to drive subscriptions and KPIs.  Create a testing agenda  for new digital platforms and creatives.  
• Partner with Analytics, Design, and agencies to  track and report acquisition performance .
• Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
• Work collaboratively to  create and test messaging  and creatives for multiple audiences and engagements/channels.
• Own budget tracking and forecasting across channels. 

I’ve highlighted in yellow the keywords and concepts you might be able to incorporate into your resume. In summary, they’re looking for someone to take ownership of overpaid media and all responsibilities that come with that task from budgeting to measuring performance. 

I’ve taken the resume example at the top of this page and changed the work experience to mirror what they’re looking for.

Example – customizing your work experience for a given role

• Owned  forecasting, budgeting, tracking, and reporting for all paid acquisitions  resulting in new leads that generated $17M in 2017
• Fostered a culture of testing and learning  by encouraging constant  optimization  of ad strategy resulting in conversion improvements rates of 250%
• Onboarded and monitored media agency partners  and saved $250,000 by ending contracts with the worst-performing partners while hitting revenue targets
• Exceeded growth targets every quarter by 24% on average

You can see how I adjusted the description of my work experience to closely match what Qapital is looking for in this hire. This will ensure you get past the automated ATS filters and will really help you stand out to the hiring manager.

Your marketing resume objective

A  resume objective  expresses your specific interest in the marketing manager role you’re applying to. In short,  you most likely shouldn’t include a resume objective.

Why? Remember that you’re trying to keep your resume to one page. You should be super selective about what makes the final cut on your resume.

99% of the time, resume objectives are generic and do nothing to convince the hiring manager you deserve an interview.  Unless you’re customizing your resume objective for the specific role you’re applying to, you shouldn’t waste the space on your resume to include it.

You tell me, would this resume objective increase the chance of you giving an interview to the applicant?

WRONG – generic resume objective

“Looking to leverage my experience with paid acquisition and SEO to help grow a customer-centric technology product”

I fell asleep while reading that. It’s clear as day this marketing manager didn’t bother to customize the resume objective for the specific role. Compare that to this resume objective.

RIGHT – customized resume objective

“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into Africa.”

This applicant took the time to understand the role they’re applying for, understand the company mission, and succinctly demonstrate their unique qualifications to succeed in this role. This is the kind of resume objective worth including.

Education and certifications on your resume

All marketing managers should include their education on their resumes. At a minimum, this section should include the school you went to and the degree you obtained. 

Since you’re applying for a marketing manager role you likely have a few years of work experience. This means you don’t have to include your GPA or relevant classes you took in school. Use that space to tsealk more about your work experiences.

You should also be sure to include any relevant marketing certifications you’ve obtained. You can include these in your education section.

Here are some common certifications for marketing managers:

Common certifications for marketing managers

• Google Analytics
• Facebook Certified Digital Marketing Associate
• Facebook Certified Marketing Science Professional
• Bing Ads Accredited Professional Certification

Frankly, certifications don’t hold much weight for marketing managers. It’s much better to demonstrate your ability through your work experience and outcomes.

For newer marketing professionals, however, certifications can signal to employers you can learn on your own.

Writing a marketing manager resume that will get you interviews

When writing your resume always keep in mind your goal: to get that initial interview. All of the tips we’ve given in this guide are in service of that mission.

Here’s a quick recap of those tips:

• Use one of the proven resume templates at the top of this guide so you’re not starting from zero (staring at a blank page can be intimidating).
• Keep your resume to one page.
• Quantify the impact you’ve had in your past marketing roles.
• Include only hard skills in your “skills section”. For marketing roles, it’s better to be a master of a few skills than a jack of all trades on your resume.
• Customize your resume for each marketing manager role you apply to. Read the job description and demonstrate you can handle the major responsibilities of the role.
• Only include a resume objective if you’re going to customize it for each job you apply to.

Applying to new marketing jobs can be soul-draining. It can seem like you’re applying into a void. Try to keep your head up! Give yourself a high-five for completing one of the most annoying parts of the application process, your resume.

Before you know it you’ll have more interviews than you can manage. You got this!

11 Digital Marketing Manager CV Examples [+ Template]

Digital Marketing Managers are the architects of online success, deftly crafting strategies that drive engagement, boost visibility, and ultimately, increase revenue. A well-constructed CV, like a successful digital marketing campaign, should be strategically designed to capture attention, communicate value, and inspire action. <br><br> In this guide, we'll delve into compelling Digital Marketing Manager CV examples that demonstrate the perfect blend of strategic acumen, creative flair, and data-driven decision making.

CV Examples

Cv guidance.

• Essential Sections

Optional Sections

• Getting the CV Structure Right
• Formatting Your CV
• Personal Statements for Digital Marketing Manager
• CV Experience
• CV Skills & Proficiencies
• How to Tailor Your CV to a Job
• FAQs about CVs
• Related CVs

CV Writing for Digital Marketing Managers

• Highlight Your Digital Marketing Certifications : Mention certifications like Google Ads, HubSpot Inbound Marketing, or Facebook Blueprint to validate your skills. Also, detail any specialization in SEO, PPC, content marketing, or social media.
• Showcase Your Achievements : Use specific metrics to illustrate your impact, such as "Increased website traffic by 30% through SEO strategies" or "Boosted conversion rates by 20% with targeted email campaigns".
• Align Your CV with the Job Description : Tailor your CV to the role, emphasizing relevant experiences and skills. If the job emphasizes SEO, highlight your SEO successes; if it's about social media, focus on your social media campaigns.
• Detail Your Technical Skills : List proficiency in tools like Google Analytics, SEMrush, MailChimp, or Hootsuite. Also, mention any experience with CMS like WordPress, or coding skills like HTML and CSS.
• Highlight Your Creativity and Leadership : Provide examples of your creative campaign ideas, leadership in executing digital strategies, and ability to collaborate with cross-functional teams.

The Smarter, Faster Way to Write Your CV

Digital Marketing Manager CV Example

• Directed a team of digital marketers, resulting in a 30% increase in organic website traffic through the implementation of innovative SEO strategies and content marketing.
• Launched a comprehensive social media campaign that boosted brand engagement by 50% and increased followers by 20% across all platforms within six months.
• Implemented a data-driven approach to optimize PPC campaigns, leading to a 25% decrease in cost per acquisition and a 15% increase in conversion rates.
• Managed the development and execution of email marketing campaigns, resulting in a 35% increase in open rates and a 20% increase in click-through rates.
• Coordinated with the sales team to align marketing strategies, leading to a 40% increase in lead generation and a 30% increase in sales conversions.
• Implemented a new marketing automation system that improved campaign efficiency by 50%, enhancing the accuracy and accessibility of marketing data across departments.
• Developed and executed SEO strategies, resulting in a 60% increase in organic search traffic and a 30% improvement in search engine rankings.
• Managed the company's online reputation, leading to a 20% increase in positive reviews and a 15% decrease in customer complaints.
• Collaborated with the IT department to develop a custom marketing dashboard, providing real-time marketing metrics that supported strategic decision-making.
• Expertise in SEO strategies and implementation
• Proficiency in social media campaign development and execution
• Strong data analysis and optimization skills for PPC campaigns
• Experience in managing and executing email marketing campaigns
• Ability to align marketing strategies with sales objectives
• Proficiency in marketing automation systems
• Experience in online reputation management
• Ability to collaborate with IT for marketing technology solutions
• Strong team leadership and management skills
• Proficiency in developing and using marketing metrics for strategic decision-making

Digital Marketing Analyst CV Example

• Championed the development and implementation of a comprehensive SEO strategy, resulting in a 35% increase in organic website traffic and a 20% boost in conversion rates.
• Utilized advanced analytics tools to monitor and evaluate digital marketing campaigns, leading to a 15% reduction in cost per acquisition and a 10% increase in return on ad spend.
• Collaborated with cross-functional teams to optimize landing pages and improve user experience, contributing to a 30% decrease in bounce rate and a 25% increase in average session duration.
• Managed a portfolio of PPC campaigns across multiple channels, achieving a 20% increase in click-through rates and a 15% improvement in quality score.
• Conducted in-depth market research and competitor analysis to inform strategic marketing decisions, leading to a 10% increase in market share.
• Implemented a data-driven content marketing strategy that boosted social media engagement by 50% and increased blog traffic by 40%.
• Assisted in the creation and execution of email marketing campaigns, resulting in a 20% increase in open rates and a 15% boost in click-through rates.
• Contributed to the development of a customer segmentation model that improved targeting efficiency and increased customer lifetime value by 25%.
• Performed regular website audits and implemented necessary changes, leading to a 10% improvement in site speed and a 15% increase in mobile responsiveness.
• SEO Strategy Development and Implementation
• Advanced Analytics and Data Interpretation
• Cross-Functional Collaboration
• PPC Campaign Management
• Market Research and Competitor Analysis
• Data-Driven Content Marketing
• Email Marketing Campaign Execution
• Customer Segmentation and Targeting
• Website Auditing and Optimization
• Performance Monitoring and Reporting

Digital Marketing Assistant CV Example

• Orchestrated a comprehensive social media strategy that boosted engagement by 35% and increased followers by 20% across all platforms.
• Implemented a new SEO strategy that improved website organic search ranking by 50% within six months, resulting in a significant increase in web traffic.
• Managed and optimized pay-per-click campaigns, reducing cost per click by 15% and increasing click-through rates by 10%.
• Assisted in the development and execution of email marketing campaigns, leading to a 25% increase in open rates and a 15% increase in click-through rates.
• Conducted detailed market research and competitor analysis, providing valuable insights that informed the company's digital marketing strategy.
• Collaborated with the content team to create engaging blog posts and social media content, resulting in a 30% increase in website traffic and a 20% increase in social media engagement.
• Supported the development and implementation of a digital marketing strategy that increased online sales by 20% in the first quarter.
• Managed the company's social media accounts, creating engaging content that increased followers by 30% and improved engagement by 25%.
• Assisted in the creation and management of Google AdWords campaigns, resulting in a 15% increase in click-through rates and a 10% decrease in cost per click.
• Social Media Strategy Development
• SEO Strategy Implementation
• Pay-Per-Click Campaign Management
• Content Creation and Management
• Digital Marketing Strategy Development
• Google AdWords Campaign Management
• Website Traffic Growth
• Online Sales Increase

Digital Marketing Coordinator CV Example

• Orchestrated a comprehensive digital marketing strategy that boosted website traffic by 35% through SEO optimization and content marketing.
• Managed and optimized PPC campaigns across multiple platforms, resulting in a 20% increase in conversion rates and a 15% decrease in cost per acquisition.
• Implemented a new social media strategy that increased follower count by 50%, enhancing brand visibility and customer engagement.
• Directed the creation and distribution of email marketing campaigns, achieving a 30% increase in open rates and a 25% increase in click-through rates.
• Conducted detailed market research and competitor analysis, leading to the development of a new product line that increased sales by 20%.
• Collaborated with the sales team to develop a lead generation strategy that resulted in a 40% increase in qualified leads.
• Managed the company's online presence, including website updates and social media accounts, resulting in a 20% increase in online engagement.
• Coordinated with graphic designers and copywriters to create compelling digital content, leading to a 30% increase in website dwell time.
• Implemented tracking and analytics tools to monitor and report on digital marketing performance, providing actionable insights that improved future campaigns.
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Campaign Management
• Social Media Strategy and Management
• Email Marketing
• Lead Generation Strategy
• Website Management
• Content Creation Coordination
• Performance Tracking and Analytics

Digital Marketing Intern CV Example

• Managed and optimized the company's social media accounts, resulting in a 30% increase in followers and a 25% increase in engagement rates over a 6-month period.
• Assisted in the development and implementation of a comprehensive SEO strategy, leading to a 20% increase in organic website traffic and a 15% increase in conversion rates.
• Conducted detailed market research and competitor analysis, providing valuable insights that informed the development of a new digital marketing campaign that boosted brand awareness by 35%.
• Contributed to the creation and execution of email marketing campaigns, leading to a 10% increase in open rates and a 5% increase in click-through rates.
• Collaborated with the content team to develop engaging blog posts and infographics, resulting in a 15% increase in website dwell time and a 10% decrease in bounce rates.
• Utilized Google Analytics to monitor and analyze website traffic, providing weekly reports that informed strategic marketing decisions and led to a 20% improvement in user experience.
• Assisted in the management of PPC campaigns, optimizing ad copy and keywords to improve click-through rates by 10% and reduce cost per click by 15%.
• Supported the development of a social media content calendar, leading to more consistent posting and a 20% increase in audience engagement.
• Participated in the creation of landing pages for digital marketing campaigns, contributing to a 30% increase in lead generation.
• Social Media Management
• Content Creation
• Google Analytics
• Social Media Content Planning
• Landing Page Development
• Conversion Rate Optimization

Digital Marketing Executive CV Example

• Championed the development and execution of a comprehensive digital marketing strategy, resulting in a 35% increase in website traffic and a 20% increase in online sales conversions.
• Managed a team of 6 digital marketers, fostering a culture of innovation and creativity that led to the successful launch of 3 major marketing campaigns.
• Implemented a new SEO strategy that improved organic search rankings by 40%, driving a significant increase in website visibility and user engagement.
• Directed the creation of a content marketing strategy, leading to a 50% increase in blog traffic and a 30% increase in social media engagement.
• Coordinated with sales and product teams to develop targeted email marketing campaigns, resulting in a 25% increase in click-through rates and a 15% increase in conversions.
• Utilized data analytics to monitor and optimize digital marketing performance, leading to a 20% reduction in customer acquisition costs.
• Managed the company's social media presence, implementing a new posting strategy that increased followers by 60% and improved engagement rates by 35%.
• Developed and executed online advertising campaigns, resulting in a 30% increase in brand awareness and a 20% increase in website traffic.
• Collaborated with the IT department to enhance the company's website design and user experience, leading to a 25% decrease in bounce rates and a 15% increase in average session duration.
• Team Leadership and Management
• Content Marketing Strategy
• Email Marketing Campaign Development
• Data Analytics and Performance Optimization
• Online Advertising Campaign Execution
• Website Design and User Experience Enhancement
• Brand Awareness and Engagement Improvement

Digital Marketing Strategist CV Example

• Orchestrated a comprehensive digital marketing strategy that boosted website traffic by 35% and increased conversion rates by 20% through targeted SEO, content marketing, and social media campaigns.
• Implemented a data-driven approach to optimize PPC campaigns, resulting in a 30% decrease in cost per acquisition and a 25% increase in ROI.
• Collaborated with the sales team to develop a lead nurturing strategy that increased the sales qualified leads by 40%, contributing significantly to the company's revenue growth.
• Managed and optimized the company's social media presence across multiple platforms, resulting in a 50% increase in followers and a 30% increase in engagement rates.
• Developed and executed successful email marketing campaigns, which led to a 20% increase in open rates and a 15% increase in click-through rates.
• Conducted regular A/B testing on website and landing pages, leading to a 10% improvement in bounce rates and a 15% increase in session duration.
• Designed and implemented an SEO strategy that improved the company's search engine ranking by 30 positions for high-volume keywords, resulting in a significant increase in organic traffic.
• Managed the company's blog, creating engaging content that increased blog traffic by 40% and improved the site's SEO performance.
• Coordinated with the design team to create visually appealing and high-converting landing pages, which increased lead generation by 25%.
• Data-Driven Marketing
• A/B Testing
• Lead Generation and Nurturing
• Landing Page Design and Optimization

Freelance Digital Marketer CV Example

• Developed and executed a comprehensive digital marketing strategy for a major client, resulting in a 35% increase in online sales and a 50% boost in website traffic within six months.
• Implemented an SEO strategy that improved the client's website ranking on Google by 70%, leading to a significant increase in organic traffic and customer engagement.
• Managed a social media campaign that increased the client's followers by 40% and engagement by 60%, enhancing brand visibility and customer loyalty.
• Launched a successful email marketing campaign for a mid-sized e-commerce client, leading to a 30% increase in click-through rates and a 20% boost in conversion rates.
• Conducted a thorough website audit for a client, identifying key areas for improvement and implementing changes that increased site speed by 25% and user experience scores by 15%.
• Designed and managed a pay-per-click (PPC) advertising campaign that reduced the client's cost per click by 20% while increasing the click-through rate by 30%.
• Created a content marketing strategy for a startup client, resulting in a 200% increase in blog traffic and a 150% increase in social media shares within the first quarter.
• Implemented a conversion rate optimization strategy that increased the client's e-commerce sales by 30% and improved the overall customer journey.
• Managed the client's online reputation, successfully mitigating negative reviews and increasing positive feedback by 40%, thereby enhancing the brand's online image.
• Social Media Marketing and Management
• Email Marketing Campaigns
• Website Audit and Optimization
• Pay-Per-Click (PPC) Advertising
• Online Reputation Management
• User Experience Enhancement

Paid Media Manager CV Example

• Orchestrated a comprehensive paid media strategy that increased brand visibility by 35%, driving a 20% increase in online sales.
• Managed a $1M annual media budget, optimizing spend across various channels and resulting in a 15% decrease in cost per acquisition.
• Implemented a data-driven approach to campaign management, utilizing advanced analytics to improve targeting and increase return on ad spend by 25%.
• Directed a team of 3 media specialists, achieving a 30% increase in campaign performance through the implementation of innovative ad formats and creative strategies.
• Developed a robust performance tracking system, providing real-time insights that led to a 20% improvement in campaign optimization and budget allocation.
• Collaborated with the creative team to develop compelling ad content, resulting in a 40% increase in click-through rates and a 15% increase in conversion rates.
• Managed the execution of multi-channel paid media campaigns, driving a 25% increase in website traffic and a 10% increase in customer acquisition.
• Conducted detailed competitor analysis, identifying key opportunities for differentiation and leading to a 15% increase in market share.
• Implemented a new bidding strategy that reduced cost per click by 20%, enhancing the efficiency and profitability of paid media campaigns.
• Expertise in Paid Media Strategy Development
• Proficient in Budget Management and Optimization
• Data-Driven Campaign Management
• Advanced Analytics Utilization
• Team Leadership and Development
• Performance Tracking and Optimization
• Collaborative Content Development
• Multi-Channel Campaign Execution
• Competitor Analysis and Market Differentiation
• Bidding Strategy Implementation

PPC Manager CV Example

• Directed a team of PPC specialists, achieving a 30% increase in click-through rates by optimizing keyword strategies and improving ad copy.
• Implemented a new bid management system, resulting in a 20% decrease in cost-per-click and a 15% increase in overall ROI.
• Developed and executed a comprehensive PPC strategy for a major product launch, driving a 50% increase in web traffic and a 40% increase in online sales within the first month.
• Managed a portfolio of high-budget PPC campaigns, consistently achieving a conversion rate above industry average and contributing to a 25% increase in company revenue.
• Conducted detailed competitor analysis and market research, leading to the identification of new profitable keyword opportunities and a 20% increase in campaign reach.
• Collaborated with the SEO team to align organic and paid search strategies, resulting in a 15% increase in overall search visibility and a 10% increase in organic traffic.
• Launched and managed the company's first PPC campaign, achieving a 200% ROI and significantly boosting online visibility.
• Optimized landing pages for PPC campaigns, improving quality score by 30% and reducing bounce rate by 20%.
• Developed custom PPC reports and dashboards, providing real-time performance metrics that supported strategic decision-making and campaign adjustments.
• Team Leadership
• Keyword Strategy Optimization
• Bid Management
• ROI Improvement
• Competitor Analysis and Market Research
• Collaboration with SEO Teams
• Landing Page Optimization
• Custom PPC Reporting
• Strategic Decision Making

SEM Specialist CV Example

• Directed a team of SEM specialists, achieving a 30% increase in organic traffic through the implementation of innovative keyword strategies and optimization of ad copy.
• Managed a $1M annual SEM budget, optimizing bidding strategies and improving ROI by 20% through meticulous tracking and analysis of campaign performance.
• Implemented a new A/B testing process for ad copy and landing pages, resulting in a 15% improvement in click-through rates and a 10% increase in conversions.
• Developed and executed SEM strategies for a portfolio of 10+ clients, driving an average increase of 25% in website traffic and a 15% increase in lead generation.
• Collaborated with the SEO team to align SEM and SEO strategies, resulting in a 20% increase in organic search rankings and a more cohesive online presence.
• Introduced a new reporting system using Google Analytics and SEMRush, improving the accuracy and accessibility of campaign performance data for stakeholders.
• Managed all aspects of SEM for a small business, increasing website traffic by 50% and doubling online sales within the first six months.
• Conducted comprehensive keyword research and competitor analysis, identifying new opportunities for growth and improving ad relevancy scores by 30%.
• Worked closely with the web development team to optimize landing pages for SEM, resulting in a 20% decrease in bounce rate and a 10% increase in average session duration.
• SEM Strategy Development and Execution
• Budget Management and Optimization
• ROI Analysis and Improvement
• A/B Testing and Conversion Rate Optimization
• SEO and SEM Alignment
• Google Analytics and SEMRush Proficiency
• Keyword Research and Optimization
• Competitor Analysis

CV Structure & Format for Digital Marketing Managers

Essential cv sections for digital marketing managers, getting your cv structure right.

• Logical Flow : Begin with a compelling personal statement, then proceed to your professional experience, ensuring a logical progression through the sections of your CV.
• Highlight Key Achievements Early : Make significant accomplishments stand out by placing them prominently within each section, especially in your career experience.
• Use Reverse Chronological Order : List your roles starting with the most recent to immediately show employers your current level of responsibility and expertise.
• Keep It Professional and Creative : Opt for a straightforward, professional layout and concise language that reflects the creativity digital marketing demands.

Formatting Your Digital Marketing Manager CV for Success

Formatting keys to success, highlighting digital proficiency, emphasis on data-driven achievements, visual appeal and readability, personal statements for digital marketing managers, digital marketing manager personal statement examples, how to write a statement that stands out, cv career history / work experience, digital marketing manager career experience examples, how to make your career experience stand out, cv skills & proficiencies for digital marketing manager cvs, cv skill examples for digital marketing managers.

Technical Expertise

• SEO & SEM Mastery : Proficient in optimizing website visibility and ranking through Search Engine Optimization (SEO) and adept at maximizing ROI through Search Engine Marketing (SEM).
• Social Media Strategy : Expertise in leveraging social media platforms (e.g., Facebook, Twitter, LinkedIn) to enhance brand awareness and customer engagement.
• Data Analytics & Reporting : Ability to analyze digital marketing data, derive actionable insights, and prepare comprehensive reports using tools like Google Analytics.
• Email Marketing : Skilled in designing and implementing effective email marketing campaigns to boost customer retention and conversion rates.

Interpersonal & Collaboration Skills

• Team Leadership : Proven ability to lead and coordinate digital marketing teams to achieve project goals and deadlines.
• Effective Communication : Exceptional skills in communicating marketing strategies and results to stakeholders and team members.
• Creativity & Innovation : Demonstrated ability to develop creative and innovative digital marketing strategies that resonate with target audiences.
• Adaptability : Proven flexibility in adapting to new marketing trends, technologies, and changes in the digital landscape.

Creating a Compelling Skills Section on Your CV

How to tailor your digital marketing manager cv to a specific job.

Tailoring your CV to the target job opportunity should be your single most important focus when creating a CV.

Tailor Your CV to a Job Description

Highlight Your Most Relevant Digital Marketing Experiences

Use industry-related keywords, emphasize your technical skills and certifications, align your professional summary with the job requirements, showcase your soft skills and collaborative experiences, cv faqs for digital marketing managers, how long should digital marketing managers make a cv, what's the best format for an digital marketing manager cv, how does a digital marketing manager cv differ from a resume, related cvs for digital marketing managers.

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Resume Worded   |  Proven Resume Examples

• Resume Examples
• Marketing Resumes

25 Marketing Manager Resume Examples - Here's What Works In 2024

Skilled marketing managers are highly sought-after by businesses in virtually every industry. our resume templates will help you shine as a job candidate in 2023 (google docs and pdfs attached)..

Marketing managers can be invaluable assets for businesses of any size. While their jobs can encompass a variety of responsibilities, these individuals drive their company’s brand and public image while developing strategies to promote its products and services. They also typically oversee marketing departments, supervise other employees, and manage budgets. The future looks bright for people seeking to enter this bustling, fast-paced profession. According to the US Bureau of Labor Statistics , job opportunities for marketing managers are expected to grow by 6% between 2019 and 2029. Marketing departments aren’t going to disappear anytime soon because they provide such a vital service to businesses. Companies rely on marketing to promote public awareness of their brand and connect with customers. To be successful as a marketing manager, you’ll need to have a balance of analytical and creative skills. You should be able to analyze and interpret market data, balance budgets, and make logical decisions about marketing campaigns, all while consistently generating new ideas and communicating them effectively to others. Strong leadership skills are also essential for this senior-level position. How can you become a marketing manager in 2023? You’ll need a knockout resume to set yourself apart from other applicants. Let’s look at some marketing manager resume templates that will help you get hired.

Marketing Manager Resume Templates

Jump to a template:

• Marketing Manager
• Product Marketing Manager
• Social Media Marketing Manager
• Digital Marketing Manager
• Digital Marketing Specialist
• Marketing Director
• Email Marketing Manager
• Content Marketing Manager
• Marketing Communications Manager
• Marketing Account Manager
• Senior Marketing Manager

Jump to a resource:

• Keywords for Marketing Manager Resumes

Marketing Manager Resume Tips

• Action Verbs to Use
• Bullet Points on Marketing Manager Resumes
• Frequently Asked Questions
• Related Marketing Resumes

Get advice on each section of your resume:

Template 1 of 25: Marketing Manager Resume Example

A marketing manager helps businesses generate more sales or get a particular community’s attention. They are responsible for leading the entire marketing operations, including conducting research, developing and implementing strategies, estimating budgets and resources, and delegating tasks. This is a role that requires project management skills and analytical thinking. You should use your resume to illustrate your value, so it’s a good idea to include quantifiable achievements in your work experience section.

We're just getting the template ready for you, just a second left.

Tips to help you write your Marketing Manager resume in 2024

   understand your target audience..

Yes, we’re talking about your potential employer. You can leverage the same principles you use in your marketing research for your job hunt. Before writing your resume it’s a good idea to do some research on your potential employer to understand what they’re looking for. Is it an agency or a niche-specific company? In that case, are you familiar with that niche? If so, it’s definitely worth mentioning that on your resume, either in the skills section or as part of your work experience. What skills would be useful for helping your potential employer generate more leads? Use this information in your favor to craft the ideal resume.

   Craft your resume based on your specialty.

What differentiates you from the competition? Most marketing managers are generalists, but it’s all about proportions and value. Are you more proficient at SEO? Do you stand out when it comes to data analytics? Your job hunt should be treated like a marketing campaign, and your resume is what will get your potential employer’s attention. Therefore, it is important to accentuate your strengths and value. It is also a good opportunity to incorporate relevant keywords.

Skills you can include on your Marketing Manager resume

Template 2 of 25: marketing manager resume example.

When you’re seeking a marketing manager position, your resume should highlight the skills and abilities that will help you succeed in the role. A great marketing manager is a skilled communicator, a creative problem solver, and an astute analyst -- so your work experience should show how you’ve successfully used all of these skills (and more) at past jobs.

   Uses specific metrics to measure achievements in the marketing industry

Marketing is a competitive, results-driven field. You need to be able to achieve concrete, measurable outcomes in order to succeed in this profession. Being able to quantify your accomplishments at past jobs (e.g. “increased site traffic by 15%” or “generated over $1.5 million in revenue”) shows that you can make a meaningful impact at a company.

   Effective use of skills section to describe marketing skills

Although you don’t need a technical background for a marketing manager role, you may need to be familiar with certain types of software (e.g. for data analytics or marketing automation). It’s wise to use your skills section to showcase your knowledge of programs like Facebook Ads, CRM tools, or Influencer Marketing.

Template 3 of 25: Product Marketing Manager Resume Example

If you’re business savvy yet also creative, a job as a product marketing manager could be a good fit for you. The product marketing manager, creates, plans, and executes marketing strategies for a company’s product line. This role will work closely with the product development and sales departments to craft messages that resonate and persuade key customer groups to buy. The product marketing manager is responsible for creating messaging, creating customer personas, conducting market research, utilizing marketing tools, tracking data, and more. To become a product marketing manager, you’ll need at minimum a bachelor’s degree in marketing. A master’s degree in marketing or business may help you stand out. Hiring managers will be looking for a candidate with several years of experience in the marketing world. Previous experience as an SEO specialist, head of content, or brand manager will be desirable. The ideal product marketing manager candidate is creative, dynamic, and a skilled multi-tasker.

Tips to help you write your Product Marketing Manager resume in 2024

   showcase your experience collecting and interpreting data.

Product marketing managers are responsible for monitoring and analyzing the data from marketing campaigns they are running. As such, it’s important to show you are able to use data to improve your marketing strategy. Showcasing examples where you’ve done so in the past on your resume is wise.

   Highlight proficiency with online marketing tools

It’s important that candidates for this role are able to use online marketing tools, such as Google Adwords, to implement and monitor effective online campaigns. As such, you should highlight any experience you have working with popular digital marketing tools. You can also get certified in Google Adwords and a variety of other marketing tools.

Skills you can include on your Product Marketing Manager resume

Template 4 of 25: product marketing manager resume example.

The product marketing manager is responsible for creating a voice for the product outside the company. This means they implement different techniques to increase the product’s visibility. A company can have a great product, but if they don’t know how to make it visible to its target audience it might lead to financial failure, and it’ll never get to solve its customers’ problem. That’s when a product marketing manager can be helpful.

   Focus on your impact rather than your responsibilities.

The product marketing manager’s purpose is to generate conversions and retention, so they must have full ownership of the project. That’s why it is essential to focus on your impact rather than your responsibilities. Was your job able to generate leads? Were you able to engage customers? If you prioritize these achievements over your duties in your work experience section, you’ll add more value to your resume.

   Demonstrate your ability to make data-driven decisions on your resume.

Research is an essential aspect of product marketing management. You need to determine your target audience and understand its habits to establish a successful campaign. Ideally, you should leverage statistics and metrics to make decisions. You can talk about previous projects in which you conducted data-driven research to create a marketing strategy.

Template 5 of 25: Product Marketing Manager Resume Example

Product marketing managers research customer needs, develop marketing strategies, and create messaging and communications around products to shape their image. To get one of these jobs, you need to be an exceptional marketer with a proven track record of driving product sales. It’s not an entry-level position, so use a resume like this one to demonstrate your success at previous jobs as well as any promotions you’ve received.

   Shows growth through promotions

Product marketing managers are seasoned professionals with plenty of experience, and they usually also lead marketing teams. Show that you are ready for a senior-level leadership role by pointing out promotions at past jobs (e.g. the positions at Growthsi shown on this resume) -- being promoted proves that you are a strong performer and that you are professionally driven.

   Emphasizes past work experiences and achievements

You need marketing expertise in order to become a product marketing manager, so your resume should highlight your history within the field. Having years of experience and achievements in related jobs such as sales analytics, business data analytics, or marketing coordination will make you a stronger candidate for the role.

Template 6 of 25: Product Marketing Manager Resume Example

The marketing and product management field is filled with job applicants who lack significant experience. This resume, by contrast, illustrates the marketing background of the product manager and does an excellent job at conveying a sense of continuous accomplishments at a variety of tasks.

   A long history of successes

The 10-year experience of this product manager is the main thing that this resume focuses on, and with the results it outlines, it should be. The jobs that are detailed demonstrate responsibilities and productivity that scale appropriately with the applicant’s increased knowledge, indicating that they can bring even better results to their next company.

   Positive results from a variety of responsibilities

Product marketing managers need to wear multiple hats for their position, and this resume demonstrates that the applicant is skilled at a large variety of relevant marketing tasks. Not only is their experience with social media detailed, but their e-commerce proficiency and even international successes are included as well.

Template 7 of 25: Social Media Marketing Manager Resume Example

A social media marketing manager is someone who oversees many aspects of a company’s digital marketing strategy and focuses mainly on social media channels. The social media marketing manager may oversee email campaigns, content on platforms such as Instagram, opportunities on radio or podcasts, digital advertisements, and more. As a social media marketing manager, you will monitor and analyze engagement data, oversee project progress, work cross departmentally to develop new content, and engage with internal stakeholders to ensure initiatives are aligned. To become a social media marketing manager, you will need an undergraduate degree in a related field such as marketing or communications. A master’s degree is not necessary but can help you land the role. Hiring managers will look for candidates with extensive digital marketing experience, so prior roles as a digital content creator, digital marketer, or marketing supervisor will help you stand out. To land this role, it’s important to have considerable experience using digital marketing tools, great analytical thinking skills, as well as a creative and flexible mindset.

Tips to help you write your Social Media Marketing Manager resume in 2024

   detail your knowledge of digital advertising tools.

Digital advertising is integral to a successful advertising strategy in today's world. With that in mind, it’s important to showcase your ability to use digital marketing tools, such as Google AdWords, effectively. Google, Hubspot, and many other companies offer online certification courses in digital advertising. You can add these credentials to your resume to stand out.

   Highlight your people and project management skills

As a social media marketing manager, you will be responsible for overseeing each project at large, as well as delegating each task within a project to the proper team. It’s important to showcase your ability to effectively manage projects, delegate tasks, and lead a team on your resume.

Skills you can include on your Social Media Marketing Manager resume

Template 8 of 25: social media marketing manager resume example.

Social media marketing managers create, plan, and run marketing campaigns on various social media platforms. If you’re applying for one of these positions, you’ll need strong marketing skills as well as the ability to generate engagement on platforms such as Twitter, Facebook, and Instagram. Use your resume to show off your social media savvy as well as your previous accomplishments in marketing.

   Bullet points lead with strong action verbs, relevant to marketing management

Social media marketing managers need to have strong leadership and management skills. One of the best ways to demonstrate your initiative and productivity is to use strong action verbs to discuss your achievements. Verbs like “launched”, “collaborated”, and “promoted” highlight your professional strengths and vividly illustrate what you accomplished at past jobs.

   Points out specific, quantifiable results relevant to social media

If you want to stand out as a job applicant, your resume should be full of clear, specific accomplishments from your past jobs. When you can point to measurable achievements such as “increased conversions by 145%” or “managed advertising for more than 50 social media accounts”, you show hiring managers proof of your marketing abilities.

Template 9 of 25: Social Media Marketing Manager Resume Example

While social media management focuses more on the management and use of social media accounts, social media marketing management emphasizes generating leads to those accounts, or even the company’s website, through paid or organic channels. When applying for a social media marketing manager role, your work history and skills section should show evidence of your experience in such areas.

   Strong action verbs and attention to numbers

The bullet points in this template utilize strong action verbs such as “launched”, “lead”, and “promoted” to emphasize their role in the highlighted activities. The bullets also clearly quantify the results achieved, such as “engagement growth 45% higher than average” and “increased conversions by 145%”. Due to the quantitative nature of marketing and social media, it is important to highlight such accomplishments on your resume to show the hiring manager that you have experience with effectively increasing sales and engagement.

   Tailored to social media marketing

This resume effectively displays the applicants’ blend of expertise in both social media and marketing. Their work history and skills in advertising, market research, and in content marketing clearly demonstrate their competency and ability to succeed in a social media marketing manager role.

Template 10 of 25: Digital Marketing Manager Resume Example

There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.

Tips to help you write your Digital Marketing Manager resume in 2024

   improve your chances of getting noticed by using keywords..

Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.

   Maintain a good readability score.

There is a reason why readability plays a huge role in search engine optimization. Users won’t be engaged in content that is hard to read. That’s why search engines prioritize content with positive readability scores. The same thing can be applied to your resume. Recruiters might ignore your resume if it’s hard to read. That’s why it is important to distribute your work experience content into bullet points and use action verbs that’ll help you write more concise phrases.

Skills you can include on your Digital Marketing Manager resume

Template 11 of 25: digital marketing manager resume example.

A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning. They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.

   Highlight your project management skills on your resume.

This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.

   Demonstrate your familiarity with Agile principles on your resume.

According to the 4th Annual State of Agile Marketing Report, 51 percent of marketing teams used Agile principles in their operations. Agile helps teams stay on top of their backlog by prioritizing tasks and dividing them into a manageable workload.

Template 12 of 25: Digital Marketing Manager Resume Example

Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.

   Show your ability to manage budgets

Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”

   Emphasize your sales abilities

Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!

Template 13 of 25: Digital Marketing Manager Resume Example

A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.

   Skills section lists digital marketing hard skills

Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.

   Describes digital marketing accomplishments using clear action verbs

Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.

Template 14 of 25: Digital Marketing Specialist Resume Example

A digital marketing specialist is a professional who helps organizations increase their online visibility, generate more traffic, and eventually increase their profit. They use multiple strategies, including search engine optimization, copywriting, email marketing, influencer marketing, user-generated content, and paid advertising. This is a role that requires a lot of market research and evaluation, so it’s important to highlight your data analytic skills on your resume.

Tips to help you write your Digital Marketing Specialist resume in 2024

   highlight your marketing automation skills on your resume..

Marketing automation software is used for reducing repetitive tasks and taking some weight off the digital marketer’s shoulder. These tools optimize marketing campaigns including email marketing, content management, audience segmentation, etc. This way, digital marketers can focus on more relevant tasks such as marketing analysis and strategic planning.

   Mention your knowledge of user experience design.

User experience is the process of evaluating and enhancing users’ interaction with a brand, product, or service. Digital marketers use UX to improve the target audience’s perspective of a brand or website. This helps them improve the product’s aesthetic, functionality, and experience.

Skills you can include on your Digital Marketing Specialist resume

Template 15 of 25: digital marketing specialist resume example.

As an experienced digital marketing specialist, make sure to highlight your successful projects and marketing experience in previous positions. This is a general digital marketing specialist template that demonstrates a well-rounded grasp of best marketing practices with a variety of relevant hard skills and numeric accomplishments that show the recruiter what you can do.

   Quantify your achievements and projects

As a digital marketing specialist, you are responsible for driving traffic. Sharing specific numbers of the results of your work gives the recruiter hard numbers to picture what you can do for their company. This resume template offers key examples like “increased monthly organic website traffic by 35%” (numeric achievement) and then explicitly states what digital marketing strategies they used.

   List your relevant hard skills for marketing

Hard skills for digital marketing specialists are specifically related to data analysis to understand and act on market trends, as well as the ability to use creative software such as Adobe Creative Suite and Illustrator. You’ll want to make sure to cross-reference the job description and only list skills that you are truly familiar with.

Template 16 of 25: Digital Marketing Specialist Resume Example

Digital marketing specialists are responsible for planning and carrying out marketing campaigns as well as analyzing and reporting data. Although this role is less senior than a management position, it still usually requires some prior experience within digital marketing. Your resume should highlight successful digital marketing campaigns you’ve run at past jobs. Make sure to also mention your relevant hard skills in your skills section, as shown in this resume.

   Quantifies achievements with specific metrics

Whenever possible, use specific numbers to quantify the results you achieved through your past digital marketing campaigns. Saying that you “increased monthly organic website traffic by 35%” or “achieved a 91% lead-form submissions increase” shows hiring managers what you are capable of achieving for their company.

   Prominent skills section showcases technical abilities

You’ll typically need at least some technical skills to become a digital marketing professional. You might need to use software for marketing automation, graphic design, and analytics in your day-to-day job -- so be sure to list these hard skills prominently on your resume.

Template 17 of 25: Marketing Director Resume Example

A marketing director is someone who is responsible for overseeing the creation, implementation, and monitoring of all marketing campaigns in a company. As such, they are experienced marketing professionals who have knowledge of digital marketing, advertising, and event marketing. The marketing director must analyze data to create marketing plans based on a company’s current performance and desired goals. They also must lead a team of midlevel marketers in executing the campaign successfully. When recruiting for this role, hiring managers will be looking for someone with proven marketing and leadership experience, as well as relevant technical skills. Most candidates for the role have a bachelor's degree in marketing or communications. A master’s degree can help make your resume more competitive. To land this role, candidates usually need at least three years of previous marketing experience, and technical skills in branding, advertising, and digital marketing.

Tips to help you write your Marketing Director resume in 2024

   show your proficiency with differing marketing techniques.

There are many techniques marketers can deploy depending on a company’s needs. Since the marketing director is responsible for inventing all campaigns, hiring managers will want someone with expansive knowledge. On your resume, try not to focus on a singular marketing concept. For example, if you're currently in digital marketing, you’ll want to highlight experiences you’ve had with different campaigns like direct mail. It’ll show hiring managers you're well-versed in a variety of tactics.

   Highlight your leadership skills that relate to being a marketing director

The marketing director typically oversees a department of entry-level and mid-level marketers. Since the marketing director is responsible for managing employees to ensure campaigns are executed correctly, hiring managers will be looking for a candidate with stellar leadership skills. If you’ve been able to effectively lead a team, you should highlight your success. If you haven’t yet had the opportunity to lead a team, try to highlight experiences where you lead a project or trained new hires.

Skills you can include on your Marketing Director resume

Template 18 of 25: marketing director resume example.

Besides digital marketing directors, there are also traditional marketing directors who dabble both in the online space and in-person. This may include coordinating marketing campaigns for product launches, events to promote the product or service, and overseeing relationships with the public and marketing vendors. They lead their team and successfully complete projects within the set deadline and budget, while conducting market research.

   Show longevity in your roles

As a marketing director, you are a key player in the company’s marketing department and should be a resource of all things marketing. Prospective employers may be wary if you have a short history at a job, as they don’t want to be replacing a director of the department anytime soon. Don’t forget to show promotion in your roles too!

   Emphasize your project management skills and experience

Executing marketing campaigns requires project management experience; both in starting the project and successfully finishing it with results. Make sure to talk about any relevant marketing projects with what scale they were, the budget, the results, and within what timeframe. The details help the recruiter to create a complete picture of what you did and what you can do.

Template 19 of 25: Marketing Director Resume Example

If you’re an outstanding leader with years of marketing and management experience, you may have your sights set on becoming a marketing director. Most professionals spend 5-10 years in various marketing jobs before advancing to a director position. When you’re applying for this job, your resume should show that you’ve excelled in past marketing roles and that you’ve been successful as a manager.

   Emphasizes professional growth through promotions in marketing roles

If you’ve advanced to more senior positions at previous companies, make sure to point out those promotions on your resume. Showing how you stepped up to greater levels of responsibility and seniority in past jobs speaks to your leadership abilities.

   Uses marketing-focused action verbs to describe achievements

For a senior leadership role, your resume needs to show that you are an excellent manager and leader of people. Choose strong action verbs such as “improved”, “negotiated”, and “managed” to highlight your initiative and ability to make sound decisions for the benefit of your past companies.

Template 20 of 25: Email Marketing Manager Resume Example

Email marketing managers are tasked with developing and ensuring the execution of a company’s email marketing strategy. This position requires communication with the larger marketing department as well as with your subordinates so communication skills are essential. Recruiters will be looking for a background in marketing and management and will be looking, specifically, to see your experience with email marketing. Here is a strong email marketing manager resume to look at.

Tips to help you write your Email Marketing Manager resume in 2024

   include all industry-standard email marketing tools..

There are a couple of email marketing tools available in the market currently. Ensure you are experienced with at least the industry standard ones. For those you are not familiar with, make the effort to take a crash course to learn how to use them before adding them to your resume.

   Include metrics relevant to email marketing.

Impress recruiters with your success in previous positions by including important metrics. Some relevant email marketing metrics include your emails-opened rate, and your email response rate just to mention a few.

Skills you can include on your Email Marketing Manager resume

Template 21 of 25: content marketing manager resume example.

A content marketing manager manages the creation of content meant to engage and attract customers to a company’s brand and products. In this position, you will create the content strategy, handle budgets, manage content creators, and evaluate content engagement. Recruiters will be looking to see a background in marketing - especially digital marketing - and strong managerial experience. Take a look at this recruiter-approves resume.

Tips to help you write your Content Marketing Manager resume in 2024

   include digital-marketing-specific skills..

Digital marketing is unique from other forms, of marketing, so specify your marketing skills to digital marketing skills. These would include things like expertise in SEO or Google Analytics.

   Use content marketing keywords.

Get passed and ATS resume filters by using relevant content marketing keywords. These may include words like SEO, social media, email, Google Analytics, etc.

Skills you can include on your Content Marketing Manager resume

Template 22 of 25: marketing communications manager resume example.

A professional in this position is in charge of developing and executing the production of marketing content that communicates information about the company’s products. This content may include product fact sheets, brochures, graphics, etc. As a manager, you will take more of an overseer role so your management and leadership skills need to be strong and effective. You will be expected to have a strong background in marketing and communications and to have an excellent understanding of the company’s products. Because this is a manager's position, at least 5 years of experience will be expected.

Tips to help you write your Marketing Communications Manager resume in 2024

   show career progression in marketing..

To arrive at a management position, you need to show leadership and initiative. Showing a steady ascent in the marketing department with promotions shows that you have been an excellent employee and that previous employers have identified you as someone with leadership potential.

   Get marketing-related certification.

Show recruiters your dedication to the profession by going the extra mile and gaining certification in marketing-related topics. This applicant has certifications in marketing communication and social media marketing.

Skills you can include on your Marketing Communications Manager resume

Template 23 of 25: marketing account manager resume example.

Like all other account managers, marketing account managers create and maintain relationships with clients. The biggest difference is that these account managers specialize in the marketing of the company’s products to these clients. You will be in charge of creating marketing strategies and campaigns, researching the competition, coordinating the realization of marketing campaigns, and analyzing the effect of these campaigns. Your resume should show your ability to do all these tasks and more.

Tips to help you write your Marketing Account Manager resume in 2024

   show marketing experience using multiple mediums..

This position is not specialized in one medium like website marketing. So your resume should equally show experience in marketing on multiple mediums. This applicant shows experience using email marketing, website marketing, and social media marketing.

   Mention the industries you have worked in.

Your marketing approach in the education sector will be very different from your approach in the financial sector. So include the industry of your previous employers, especially if you are applying for a job in those sectors. It will be beneficial for recruiters to know that you already have a grasp of that industry’s landscape and know what marketing is effective in that sector.

Skills you can include on your Marketing Account Manager resume

Template 24 of 25: marketing account manager resume example.

A marketing account manager is the face of the company to its clients. It is your job to manage client relationships and cultivate new client relationships. You will be the middle man between the marketing department and the client and will endeavor for your client to have a positive experience with your company. This position needs excellent interpersonal skills as well as problem-solving and communication skills. Many professionals in this position have bachelor's degrees in marketing, business, or a related field, and have years of experience in the industry. Take a look at this successful resume.

   Use strong action verbs which stress marketing skills.

Strong action verbs can highlight your marketing and leadership skills. Verbs like ‘championed’, ‘supervised’, and ‘launched’ help frame your achievements in a positive light.

   Focus on marketing skills in the skills section.

As much as client relations and communication are a big part of your role, you still need to show yourself to be a strong marketing professional. So concentrate on listing your marketing skills in the skills section.

Template 25 of 25: Senior Marketing Manager Resume Example

A senior marketing manager will oversee the operations of their marketing department. They are charged with taking the lead in developing marketing strategies and supervising the execution of those strategies. As such, managerial and leadership skills are essential for success. You will be expected to have a degree in marketing or a related field and will need to have years of experience in the same. Take a look at this recruiter-approved resume sample.

Tips to help you write your Senior Marketing Manager resume in 2024

   show growth in your marketing promotions..

To get to a senior role, you need to show previous success and recognition of your success by previous employers. Showing promotions in the marketing field is an easy way to indicate that you are an exemplary employee and that your previous employers thought you deserving of promotions.

   Add technical skills relevant to being a senior marketing manager.

This resume doesn’t use a long list of skills and instead prioritizes the most relevant skills for the job. Do the same and mention the most relevant skills for this position.

Skills you can include on your Senior Marketing Manager resume

To bring you the most effective tips for writing a strong Marketing Manager resume, we collaborated with hiring managers from top companies like Procter & Gamble, Spotify, and Google. They shared insider knowledge on what they look for when hiring marketing professionals, and we've distilled their advice into actionable tips you can use to improve your resume and land your next marketing role.

   Highlight your marketing campaign experience

Hiring managers want to see the specifics of marketing campaigns you've worked on. Instead of simply listing your responsibilities, provide concrete examples:

• Led social media marketing campaign on Facebook and Instagram, resulting in a 30% increase in website traffic and 250+ new leads
• Managed $500K Google Ads campaign over 6 months, optimizing ad spend to decrease cost-per-click by 20% while maintaining lead quality

Quantify your results whenever possible, as this gives employers a clear picture of your potential impact on their business.

   Showcase your knowledge of marketing tools and technologies

Modern marketing relies heavily on tools and technologies to automate, analyze, and optimize campaigns. Show employers you're well-versed in the tools of the trade:

• Proficient in marketing automation tools including Marketo, Pardot, and HubSpot
• Skilled in Google Analytics, Google Ads, and SEO tools such as Ahrefs and SEMrush
• Experience with CRM systems like Salesforce and Microsoft Dynamics

Be specific about the tools you've used and your level of expertise. If you have certifications, such as Google Analytics or HubSpot Inbound Marketing, be sure to include those as well.

   Demonstrate cross-functional collaboration skills

Marketing managers rarely work in isolation. They often collaborate with sales, product, design, and other teams to bring campaigns and initiatives to life. Highlight your ability to work cross-functionally:

• Partnered with sales team to align marketing efforts with sales goals, resulting in a 15% increase in qualified leads
• Collaborated with product team to launch new feature, creating go-to-market strategy and messaging

Avoid simply stating you have "strong collaboration skills." Instead, provide concrete examples of how you've worked with other teams to achieve business objectives.

   Tailor your resume to the specific role

Not all marketing manager roles are the same. A company seeking a Digital Marketing Manager will have different expectations than one hiring a Brand Marketing Manager. Tailor your resume to the specific role:

• Experienced marketing professional with 5+ years in the field

Instead of a generic summary like the one above, speak directly to the role:

• Digital Marketing Manager with 5+ years experience driving growth through paid social, SEM, and email marketing campaigns

Review the job description carefully and mirror the language and requirements in your resume. This shows employers you've taken the time to understand their needs and how you can meet them.

   Include non-traditional marketing experience

Marketing extends beyond just paid advertising or content creation. If you have experience in related areas, include that on your resume:

• Planned and executed company's first user conference for 500+ attendees
• Managed company's social media presence, growing LinkedIn followers by 200% over 6 months
• Served as liaison between marketing and sales teams to ensure alignment on lead quality and campaign objectives

These types of experiences demonstrate your versatility and ability to think beyond traditional marketing channels. They can help you stand out, especially if you're earlier in your career or transitioning from a different field.

   Highlight your leadership and project management skills

As a marketing manager, you'll likely be responsible for leading campaigns and initiatives from ideation through execution. Showcase your leadership and project management abilities:

• Led cross-functional team of 6 to plan and execute multi-channel product launch campaign
• Managed $1M+ annual marketing budget, allocating funds across channels to maximize ROI
• Mentored and coached junior marketing associates, providing guidance on campaign strategy and execution

If you don't have formal management experience, highlight instances where you took the lead on a project or initiative. Employers want to see that you have the potential to lead and drive results.

So, do you think you have what it takes to be a marketing manager? If you’re ready to apply for jobs, here are some tips for crafting a strong resume that will set you apart from your competition.

  List your marketing hard skills in a skills section

You don’t always need to include a skills section in your resume, but it’s always a good idea to add one when you’re applying for marketing jobs. As a marketing manager -- and especially if digital marketing is your focus -- you’ll probably need to have at least some technical knowledge. If you’re proficient with things like Google Analytics or Facebook Ads, these abilities can help make you a stronger job candidate. Utilize your skills section to list all marketing-related software you have experience with.

  Tailor your resume to the specific job you’re after

When you’re job hunting, it’s always a smart idea to tailor your resume to the specific position you’re applying for. On a marketing manager resume, you may want to highlight your past experiences with marketing, advertising, social media, web analytics, CRM systems, SEO, and other related areas. Also be sure to mention any management or leadership positions you’ve held. Adding marketing-related keywords to your skills and work history sections can help you tailor your resume even further. These keywords can also get your resume through automated tracking systems (ATS) and other filters that many employers use to sift through incoming applications. For keyword ideas, browse marketing manager job listings, look for commonly-used words or phrases, and incorporate them into your resume.

   Sell yourself with strong bullet points

As a marketing professional, you need to be able to market yourself to potential employers. Make it an easy choice for a recruiter to hire you by showing that you are the most qualified person for the job. Strong resume bullet points are one of the most effective ways to sell yourself as a candidate. Bullet points should be bite-sized summaries of what you’ve accomplished at past jobs. If at all possible, include numbers and metrics to illustrate the impact of your actions. Did you generate tons of revenue for a past company? Did you significantly increase the audience or engagement on your former employer’s social media channels? Mention specific results you achieved so hiring managers can see proof of your marketing skills. What should your bullet points look like? Here are some weaker and stronger examples to help guide you in the right direction.

• Assisted with implementing digital marketing strategies

“Assisted” is not a strong verb to lead with. It implies that you played a secondary or passive role in the project you were working on, and that’s not the message you want to convey. This bullet point is also incredibly vague and says nothing about what digital marketing strategies you employed or how they impacted the business. STRONGER

• Designed and executed email marketing and advertising campaigns that drove a $2 million increase in revenue

A bullet point like this one is much more vivid and impactful. It starts on a strong note with a clear action verb (“designed’), describes what you did in greater detail, and includes an impressive result that you accomplished through your work.

Writing Your Marketing Manager Resume: Section By Section

  header, 1. include your name and contact information.

Your header should prominently feature your full name, phone number, and email address. This makes it easy for recruiters to identify and contact you.

• John Smith 123-456-7890 | [email protected]

Avoid using nicknames or unprofessional email addresses that could raise red flags:

• Johnny 'The Marketer' Smith 123-456-7890 | [email protected]

2. Showcase your marketing specialty

If you specialize in a particular area of marketing, consider including it in your header. This helps recruiters quickly understand your expertise and determine if you're a good fit for the role.

• John Smith Digital Marketing Specialist 123-456-7890 | [email protected]
• Jane Doe Content Marketing Manager 123-456-7890 | [email protected]

However, avoid using overly broad or vague titles that don't clearly communicate your focus:

• Marketing Guru
• Marketing Rockstar

3. Keep it simple and professional

While it may be tempting to get creative with your header design, it's best to keep it clean and easy to read. Stick to a standard font, use clear section headings, and avoid using graphics or logos.

John Smith Digital Marketing Manager New York, NY | 123-456-7890 | [email protected] LinkedIn: linkedin.com/in/johnsmith

Busy, cluttered headers with too many design elements can be distracting and take away from your qualifications:

John Smith Marketing Manager Extraordinaire! 123-456-7890 | [email protected] | New York, NY 10001 [photo] [company logo] [links to social media profiles]

  Summary

A resume summary is an optional section that appears at the top of your resume, just below your contact information. It provides a brief overview of your professional experience, skills, and accomplishments, tailored to the specific job you're applying for. While a summary is not required, it can be a valuable addition to your resume if you have extensive experience in marketing or are making a career change.

When writing your summary, focus on your most relevant qualifications and achievements, using specific examples and metrics to demonstrate your value. Avoid using an objective statement, as it is outdated and does not provide any additional information that is not already covered in your resume.

To learn how to write an effective resume summary for your Marketing Manager resume, or figure out if you need one, please read Marketing Manager Resume Summary Examples , or Marketing Manager Resume Objective Examples .

1. Highlight your marketing expertise

Your summary should showcase your expertise in marketing and your ability to drive results. Use specific examples and metrics to illustrate your impact, such as:

• Experienced marketing manager with a proven track record of increasing brand awareness and generating leads through targeted campaigns
• Skilled in developing and executing marketing strategies that have resulted in a 25% increase in website traffic and a 15% boost in conversions

Avoid using vague or generic statements that do not provide any real insight into your abilities, like:

• Marketing professional with experience in various industries
• Results-driven marketing manager with a passion for success

2. Tailor your summary to the job description

Your summary should be tailored to the specific marketing manager position you're applying for. Review the job description carefully and identify the key skills and experience the employer is looking for. Then, incorporate those elements into your summary to demonstrate your fit for the role.

For example, if the job description emphasizes digital marketing experience, your summary might look like this:

Digital marketing manager with 5+ years of experience developing and executing successful online campaigns. Proficient in SEO, SEM, social media marketing, and email marketing. Achieved a 30% increase in organic traffic and a 20% improvement in email open rates for previous clients.

3. Showcase your leadership and collaboration skills

As a marketing manager, you'll likely be responsible for leading a team and collaborating with other departments. Use your summary to highlight your leadership and collaboration skills, such as:

• Experienced in managing cross-functional teams to deliver marketing campaigns on time and under budget
• Strong leadership skills, with a proven ability to mentor and develop junior marketing team members

Avoid mentioning soft skills directly, like "strong communication skills" or "team player." Instead, provide examples that demonstrate these qualities in action.

  Experience

The work experience section is the heart of your marketing manager resume. It's where you highlight your most relevant and impactful professional experiences. This is your chance to show potential employers how you've excelled in previous roles and made a positive impact on the companies you've worked for.

In this section, we'll break down the key steps you should follow when writing your work experience section to make it stand out to hiring managers.

1. Highlight your marketing campaigns and initiatives

As a marketing manager, your resume should showcase the successful marketing campaigns and initiatives you've led. Provide specific examples of campaigns you've managed from start to finish, and the results you achieved.

• Spearheaded a social media marketing campaign that increased brand awareness by 25% and generated 10,000 new leads
• Developed and executed a content marketing strategy that increased organic traffic by 50% and improved lead generation by 30%

Avoid simply listing your responsibilities without providing context or results:

• Managed social media accounts
• Created content for blog and website

2. Showcase your leadership and team management skills

As a marketing manager, you likely manage a team of marketers and work cross-functionally with other departments. Highlight your leadership and team management skills in your work experience section.

• Led a team of 5 marketing specialists to develop and execute a multi-channel marketing campaign that generated $500K in revenue
• Collaborated with sales and product teams to align marketing efforts with business objectives, resulting in a 20% increase in qualified leads

Avoid simply stating that you managed a team without providing context or results:

Managed a team of marketing specialists

3. Use metrics to quantify your impact

Whenever possible, use metrics to quantify the impact of your work. This helps hiring managers understand the scope and significance of your achievements.

• Increased email open rates by 30% and click-through rates by 15% through targeted email marketing campaigns
• Reduced customer acquisition costs by 25% through optimization of digital advertising campaigns

If you don't have access to specific metrics, you can still provide context for your achievements:

• Launched a new product line that became one of the company's top-selling products within the first 6 months
• Developed and implemented a brand messaging strategy that significantly improved brand recognition and customer loyalty

4. Highlight your technical skills and tools

Marketing managers often use a variety of tools and technologies to analyze data, automate campaigns, and measure results. Showcase your technical skills and the tools you've used in your work experience section.

• Utilized Google Analytics and Salesforce to track and analyze marketing campaign performance, resulting in a 20% increase in ROI
• Implemented Marketo to automate email marketing campaigns, leading to a 25% increase in open rates and a 15% increase in click-through rates

Avoid simply listing the tools you've used without providing context or results:

• Proficient in Google Analytics
• Experience with Salesforce and Marketo

  Education

Your education section is a vital part of your resume as a marketing manager. It's where you showcase your academic background and relevant coursework that qualifies you for the role. Here are some tips to help you write an effective education section:

1. List your degrees in reverse chronological order

Start with your most recent degree first, and work backwards. For each degree, include:

• Name of the institution
• Location of the institution
• Degree earned
• Graduation date (month and year)
• Major/minor
• GPA (if above 3.5)

Here's an example:

New York University, New York, NY Bachelor of Science in Marketing, May 2020 Minor in Psychology GPA: 3.8

2. Include relevant coursework

If you're a recent graduate or have limited work experience, highlighting relevant coursework can help demonstrate your knowledge and skills. Choose courses that relate directly to marketing, such as:

• Marketing Research
• Digital Marketing
• Consumer Behavior
• Brand Management

However, avoid listing basic or introductory courses that don't add value. For example:

• Introduction to Business
• Principles of Marketing
• College Algebra

3. Showcase your academic achievements

If you have any notable academic achievements, such as graduating with honors, include them in your education section. For example:

Bachelor of Science in Marketing, May 2020 Summa Cum Laude

Other achievements worth mentioning might include:

• Scholarships or grants
• Dean's List
• Relevant academic awards

4. Keep it concise for senior-level positions

If you're a senior-level marketing manager with extensive work experience, your education section should be brief. Include only the essential information, such as:

MBA, Marketing Concentration University of Pennsylvania

Avoid listing graduation dates, as they can lead to age discrimination. For example:

MBA, Marketing Concentration, 1995 University of Pennsylvania

Instead, focus on your impressive career accomplishments in your work experience section.

Action Verbs For Marketing Manager Resumes

The language you use when talking about your past achievements matters almost as much as the achievements themselves. Resume writing involves an element of storytelling, and if you want your story to be compelling, you need to tell it with vivid words that convey confidence and strength -- especially when you’re discussing your accomplishments. Don’t be overly humble about what you’ve achieved at past jobs -- if there’s ever a time to brag a little, it’s when you’re writing a resume. So lead your bullet points with strong action verbs like the ones on this list. Whether you’ve supervised teams, developed successful marketing strategies, or generated huge numbers of sales, using the right verbs to talk about your experiences makes your accomplishments look even better.

• Conceptualized
• Streamlined
• Illustrated
• Established

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Marketing Manager Resumes

Skills for marketing manager resumes.

To get a position as a marketing manager, you need a resume that showcases a diverse set of skills such as leadership, communication, teamwork, creativity, and data analysis. Your job may also require you to be comfortable using certain types of marketing and analytical software. Use examples from your past job experiences to illustrate how you’ve successfully managed others, driven increased revenue, and used analytics to fine-tune your marketing strategies. If you have relevant hard technical skills, create a prominent skill section and list your capabilities there.

• Marketing Strategy
• Social Media Marketing
• Online Marketing
• Marketing Management
• Social Media
• Product Marketing
• Event Management
• Advertising
• Project Management
• Business Strategy
• Product Management
• Business Development
• Market Research
• B2B Marketing
• Content Marketing
• Strategic Planning
• Customer Relationship Management (CRM)

How To Write Your Skills Section On a Marketing Manager Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

Skills Word Cloud For Marketing Manager Resumes

This word cloud highlights the important keywords that appear on Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Resume bullet points from marketing manager resumes.

You should use bullet points to describe your achievements in your Marketing Manager resume. Here are sample bullet points to help you get started:

Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth

Analyzed data from 25000 monthly active users and used outputs to guide marketing and product strategies; increased average app engagement time by 2x, decrease drop off rate by 30%, and increased shares on social media by 3x over 6 months

Developed e-commerce strategies for an online clothing retailer including optimizing advertisement placement, newsletters and promotional communication; increased online sales by 10%

Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year.

Established brand strategy and marketing campaign, utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty; currently have over 18k followers across all social media platforms (as of 10/2016)

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

Frequently Asked Questions on Marketing Manager Resumes

What are examples of strong marketing accomplishments i can include on my resume, what should a marketing manager put on their resume.

• A header with your name, contact details, links to an online profile such as LinkedIn and a job title such as “Marketing Director” or “Digital Marketing Specialist.”
• An optional resume summary.
• A professional experience section where you list your accomplishments in bullet points.
• A short (no more than 3 lines) education section.
• A skills section where you list hard skills.

What key hard tools and software should you include in your marketing manager skills section?

Other marketing resumes.

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• Resume and Cover Letter
• Resume Profile Explained...

Resume Profile Explained (with Examples)

13 min read · Updated on January 17, 2024

Make an impact with a knock-out profile

When it comes to job search success, nothing is more important than ensuring that your resume captures an employer's attention. After all, even the best resumes are useless if no one reads them. Of course, that raises an important question: is there anything you can do to make your resume get the attention it deserves?

In this post, we'll explain how a great resume profile can help you to solve that challenge. We'll explain how a resume profile works, when you should use it in your resume, and how to create a profile that immediately commands interest. Finally, we'll provide several resume profile examples that you can customize and use in your own resume.

What is a resume profile?

If you're already familiar with the resume objective statement or resume summary, then the concept of a resume profile should be easy to understand. Put simply, the resume profile is an introductory paragraph that quickly summarizes your skills and experiences in a way that motivates hiring managers to continue reading your resume.

As you'll discover in our resume profile examples later in the post, a great profile focuses attention on your best skills, experience, and achievements. You can think of it as an elevator pitch for your resume - a quick snapshot that provides just enough information to make the reader want to learn more about you.

Related: Make the Perfect First Impression With Your Resume

What types of resume profiles can you use?

To better understand the resume profile, it may help to look at some of the different types of resume profiles that job seekers can use. There are three different types of common profiles, including the objective statement, summary, and summary of qualifications.

Objective statement

The resume objective statement is often considered obsolete, since it tends to focus more on your career goals than the employer's needs. It's often used by entry level workers with little experience or career-changers who need to explain why their skill set makes them a good candidate for the job. To use it effectively, job candidates need to ensure that they include some language that explains how they can benefit the employer if they're hired. For example:

“Creative social media professional with 3 years of experience and proven results. Skilled in cross-platform engagement enhancement and brand development. Looking for an opportunity to work with a company that prioritizes customer experience and brand loyalty. Experience includes increasing customer engagement by 130% over a six-month period.”

Related : Resume Objective Examples: A Career Objective Guide

Summary paragraph

The resume summary has replaced the objective statement in most modern resumes - and for good reason. This brief paragraph may also mention one or two key skills, but its primary focus is on detailing your important work experience and measurable achievements. As a result, the summary is a preferred option for job seekers with significant experience, since it's designed to demonstrate your value as an employee. Below, is an example of this type of profile statement:

“Accomplished Project Manager with more than ten years of successful team building and project execution expertise. Skilled in process development, workflow management, and collaboration with stakeholders. Received Agile Leader award in 2018. While at ABC Corporation, developed personnel resource allocation program that increased project efficiency by 48% in the first year of use.”

Summary of qualifications

The third option is the summary of qualifications. The main difference between this type of summary and the summary paragraph involves the format choice. Instead of being one block of text, it combines a brief paragraph with several bullet point examples of notable achievements. For example:

Dynamic Team Leader with 7 years of experience in customer management, problem-solving, and team building. Proven to increase team productivity, enhance the customer service experience, and provide real value to an employer.

• Led 30-person team of technical professionals, with 95% customer satisfaction
• Reorganized project workflow for ABC Corporation, increasing efficiency by 45%
• Developed training program that reduced employee onboarding costs by 17%

What elements should you include in your resume profile?

Before you create a resume profile, it's important to think about the types of information you want to include for your reader. What types of qualification is the employer evaluating as part of its hiring decision? Does the job description focus primarily on core skills ? Do you have achievements that are likely to make a positive impression on the hiring manager?

There are many different profile elements that you can include, so you'll need to prioritize based on the employers' needs. The fact is that you won't have room in your profile to cover all these different types of information, so choose wisely:

Skills that are relevant to the position you're seeking

Your length of experience

Notable achievements, preferably ones that you can quantify with real numbers

Core personal characteristics that make you a good fit for the role

Your career aspirations - preferably noted in a way that shows how they align with the company's vision

Related : Top 15 Professional Goals and How to Achieve Them

Again, make sure that you focus attention on the job posting, taking note of every key skill and experience that the employer cites as required qualifications. You'll want to tailor your profile - and the rest of your resume - to align with those stated employer needs.

Pro tip: Make special note of those job requirements, since you will want to use the same language in your resume. Those keywords are essential for ensuring that your resume can satisfy any applicant tracking system screening the employer might be using.

You should also do some research to learn more about the company's culture. That will enable you to further tailor your resume profile to include personal traits that highlight how well you'll fit into that environment. Sometimes, those little details can make the difference between you and another similarly qualified candidate.

How to write your own resume profile: tips

When you're ready to create your resume profile, it's important to know how to do it the right way. Since it's the first thing employers will see after they're done reading your contact details, you need to make sure that it's as compelling as possible. The following tips can help.

Write this part of your resume last

Even though your profile section will be near the top of your resume, you should still create this important section last. Why? Well, it's simple: since the resume profile serves as a summary of your qualifications, it's helpful to get the rest of the resume done before you start on that summary.

Make it brief

Be as concise as you can. Again, think of this profile section as a salesperson's elevator pitch. It doesn't need to tell your entire employment story, but should instead serve as a brief highlight of your greatest hits. As a rule, try to restrict this paragraph to no more than four sentences. If you use a summary of qualifications, include just one or two brief sentences and three or four bullet points.

Choose the best profile type for your job search needs

Which type of profile should you create? If you're an entry-level employee, you may want to focus on a modified objective statement - one that focuses on your career goals, while highlighting the ways in which your skills can benefit the employer. If you have more experience, you may want to rely on the summary paragraph. Just be sure to include at least one measurable achievement to highlight your value.

If you're switching careers and need to focus attention on transferable skills, you may even want to rely on a summary of qualifications. Those bullet points can be a great way to emphasize specific skills and highlight the value that you've provided for previous employers.

Tailor the profile to your desired position

Make sure that your profile aligns with the job you're seeking. You can do this by including some core keywords from the job posting, detailing your qualifications. However, make sure that your profile ultimately aligns with who you are as an employee. If you take the tailoring to extremes, you may end up with a profile that fails to accurately represent your personality and character.

Don't be afraid to add personality

Speaking of personality, this is the place to add that personal touch. Your skills, work experience, and education sections are not appropriate for adding personality, but a few well-chosen words in your profile can help the employer to better understand you as a person.

Of course, make sure that your personal flourishes fit with the type of job you're seeking. For example, a few words about your fun work style will be appreciated if you're applying for a customer service or similar position. That same language may not be as useful if you're seeking a role in a law firm. Use your best judgment as you determine how much personality to put into any profile.

Use measurable achievements

We've already mentioned measurable achievements several times, but it's important to highlight them once again. Your resume profile should include at least one quantifiable accomplishment, backed by real numbers that demonstrate the value you've provided. For example:

• Implemented new networking system that reduced downtime by 33%, improving both efficiency and productivity and providing 12% cost savings for the company
• Led sales team effort that increased new customer acquisition by 13% while generating $12 million in new revenues in the first six months of the fiscal year
• Created an online customer engagement program that increased website visits by 45%, enhanced new sales activities by 13%, and boosted revenues by 10% within one quarter of implementation

Resume profile examples you can use

As you might expect, your approach to creating a resume profile can also differ based on the type of job you're seeking. That's because different job roles require different skill sets, experiences, and personal qualities.

To get you started, we've compiled resume profile examples covering a wide variety of professions. You can use these professional profile examples as templates for your profile, or simply refer to them for guidance as you create your own unique resume opening.

Resume profile examples for students

Recent Information Technology graduate focused on operating and security software management. Seeking employment with a dynamic software firm in need of advanced networking and troubleshooting expertise. Experience includes a one-year internship with DynacorpX, providing testing and problem-resolution that helped increase company productivity by 14%.

Resume profile example for entry-level applicants

Friendly, detail-oriented, and organized customer service professional looking to be part of an energetic, mission-focused team.

• Skilled at developing organizational processes, managing records, and engaging customers
• Successfully resolved customer complaints, with 90% satisfaction rate while volunteering with FreshStart
• Broad computer systems expertise, including database and presentation platforms

Resume profile example for career-changers

Personnel-focused Sales Team Leader with 10+ years of experience in team building, training, and sales program development. Looking to transition to a project management role to better use organizational and project implementation skills. While at ABC Corporation, successfully created and executed a sales process reorganization that cut waste by 45%, saving the company more than $40,000 per year.

Related : 21 Project Management Skills Every Project Manager Needs to Succeed

Resume profile example for a Graphic Designer

Dynamic and innovative Graphic Designer with 4 years of experience in the gaming and entertainment industry. Skilled in developing storyboards, character animation, typography, and general layouts. Creative successes include development work on more than 200 unique graphic design projects that helped to generate more than $300 million in revenue.

Resume profile example for a Marketing Manager

Creative Marketing Manager focused on data-driven solutions. More than 8 years of experience in building collaborative teams capable of overcoming any challenge. While at XYZ Inc., led a 10-person team responsible for broadening target audience by 200%, increasing company revenues by 120% over a three-year period. Expertise includes digital marketing campaigns focused on driving new customer acquisition and target audience engagement.

Resume profile example for an Accountant

Detail-oriented finance professional with 7 years of accounting expertise. Proficient in accounting best practices, including creation and management of financial reports, regulatory compliance, tax issues, and budget management and forecasting. Reorganized DEF Corporation's accounting department, reducing inefficiencies by 28%, cutting costs by 19%, and improving productivity by 33%.

Resume profile example for an Administrative Assistant

Reliable Administrative Assistant with 8 years of experience in office management and personal assistance. Comprehensive expertise in presentation development, scheduling management, reporting, and confidentiality. Reorganized filing and reporting systems at Beagle Law, improving client response times by 40%, reducing redundancies, and cutting labor costs by 12%.

Resume profile example for a Data Scientist

Fact-driven Data Scientist with 8 years of experience in data analysis, predictive modeling, and data mining. Proficient with SQL, Python, Tableau, and other common data visualization systems. While at DataCore, took the lead on development of new processes that increased decision-making efficiency by improving the company's ability to use data to gain useful insights. Project resulted in an 18% increase in overall departmental productivity.

Resume profile example for an HR Manager

Personnel-focused HR Manager with 7 years of experience managing human resources functions. Expertise in recruitment, onboarding processes, employee training and relations, and performance reviews. Designed AmAm's new HR policies to align with new firm policies, emphasizing progressive discipline and promotion of a positive work environment. Effort resulted in a 33% reduction in turnover and 43% increase in employee satisfaction.

Resume profile example for a Teacher

Results-oriented educator with 6 years of experience as a middle school Teacher. Expertise in crafting challenging but engaging lesson plans designed to encourage critical thinking and classroom participation in an inclusive way. Dedicated to professional development to stay abreast of current educational best practices and focused on enhancing each student's ability to achieve success. Specific competencies include English, US History, and Basic Civics.

Resume profile example for a Construction Manager

Task-oriented construction professional with more than 10 years of experience in both commercial and residential project management. Led teams responsible for completing more than 60 construction projects valued at more than $40 million dollars, with a 99% on-time and under-budget record of success. Bilingual (English and Spanish) manager with expertise in budget allocation, resource management, project estimates and implementation.

Craft the best possible intro for your resume!

No matter what type of resume profile you decide to use to introduce yourself to prospective employers, your goal should always be the same: to create a powerful and compelling message that inspires employers to read the rest of your resume. The tips and resume profile examples we've provided should ensure that you have everything you need to craft your own profile narrative.

Still not sure if your resume profile has what it takes to capture your reader's interest? Get a free resume review from our team of top experts today!

Recommended reading:

47 Accomplishment Examples for Your Resume: Expert Picks

The Best Resume Format to Get Hired

How to Advance Your Career (plus 10 Insightful Tips)

Related Articles:

Do Hiring Managers Actually Read Cover Letters?

How to Create a Resume With No Education

Why You Lose When You Lie on Your Resume: Learning From Mina Chang

See how your resume stacks up.

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• Marketing graduate CV examples

There is enormous competition for marketing graduate roles, so you want your CV to really wow the crowd if you want to attract the best employers.

To shape a distinctive and captivating marketing CV, follow this step-by-step guide and check out our real-life marketing graduate CV examples.

Guide contents

• Structuring and formatting your CV
• Writing your CV profile
• Detailing work experience
• Your education
• Skills required for your Marketing graduate CV

CV templates 

Marketing graduate CV example 1

Build your CV now 

This example CV demonstrates how to effectively structure and format your own Marketing graduate CV, so that it can be easily digested by busy employers, and quickly prove why you are the best candidate for the jobs you are applying to.

It also gives you a good idea of the type of skills, experience and qualifications that you need to be including and highlighting.

Marketing graduate CV structure & format

The format and structure of your CV is important because it will determine how easy it is for recruiters and employers to read your CV.

If they can find the information they need quickly, they’ll be happy; but if they struggle, your application could be overlooked.

A simple and logical structure will always create a better reading experience than a complex structure, and with a few simple formatting tricks, you’ll be good to go. Check them out below:

Formatting Tips

• Length: Whether you’ve got one year or three decades of experience, your CV should never be more than two sides of A4. Recruiters are busy people who’re often juggling numerous roles and tasks, so they don’t have time to read lengthy applications. If you’re a recent graduate or don’t have much industry experience, one side of A4 is fine.
• Readability: Help out time-strapped recruiters by formatting your CV for easy reading. Using lots of bullet points and lists will help them to skim through your info, while clearly formatted headings will allow them to navigate towards the content which is most useful to them.
• Design: It’s generally best to stick to a simple CV design, as funky or elaborate designs rarely add any value to your application. A clear, modern font and a subtle colour scheme work perfectly and allow your skills, experience and achievements to speak for themselves.
• Avoid photos: Logos, profile photos or other images aren’t necessary and rarely add any value – save the space for written content, instead!

Structuring your CV

Divide your CV into the following major sections when writing it:

• Name and contact details  – Head your CV with your name and contact details, to let the reader know who you are and how to contact you.
• CV profile – A brief paragraph which summarises your skills and experience and highlights why you’re a good match for the role.
• Core skills list – A snappy, bullet-pointed list of your most relevant skills.
• Work experience – A structured list of your work experience in reverse chronological order.
• Education – A summary of any relevant qualifications or professional training you’ve completed.
• Hobbies and interests – An optional section, which should only be used if your hobbies are relevant to the jobs you’re applying to.

Now I’ll guide you through exactly what you should include in each CV section.

CV Contact Details

Write your contact details in the top corner of your CV, so that they’re easy to find but don’t take up too much space.

You only need to list your basic details, such as:

• Mobile number
• Email address
• Location – Don’t list your full address. Your town or city, such as ‘Norwich’ or ‘Coventry’ is perfect.
• LinkedIn profile or portfolio URL – Remember to update these before listing them on an application.

Marketing graduate CV Profile

Your CV profile is the first thing recruiters will read – so your goal is to give them a reason to read onto the end of the document!

Create a short and snappy paragraph that showcases your key skills, relevant experience and impressive accomplishments.

Ultimately, it should prove to the reader that you’ve got what it takes to carry out the job.

Tips for creating an impactful CV profile:

• Keep it brief: The best CV profiles are short, sharp and highly relevant to the target role. For this reason, it’s best to write 3-4 lines of high-level information, as anything over might be missed.
• Tailor it: No matter how much time you put into your CV profile, it won’t impress if it’s irrelevant to the role you’re applying for. Before you start writing, make a list of the skills, knowledge and experience your target employer is looking for. Then, make sure to mention them in your CV profile and throughout the rest of your application.
• Don’t add an objective: You only have a short space for your CV profile, so avoid writing down your career goals or objectives. If you think these will help your application, incorporate them into your cover letter instead.
• Avoid cliches: “Determined team player who always gives 110%” might seem like a good way to fill up your CV profile, but generic phrases like this won’t land you an interview. Recruiters hear them time and time again and have no real reason to believe them. Instead, pack your profile with your hard skills and tangible achievements instead.

What to include in your Marketing graduate CV profile?

• Summary of experience: Demonstrate your suitability for your target jobs by giving a high level summary of your previous work experience, including the industries you have worked in, types of employer, and the type of roles you have previous experience of.
• Relevant skills: Make your most relevant Marketing graduate key skills clear in your profile. These should be tailored to the specific role you’re applying for — so make sure to check the job description first, and aim to match their requirements as closely as you can.
• Essential qualifications: Be sure to outline your relevant Marketing graduate qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.

Quick tip: Your CV is your first impression on recruiters, so it’s vital to avoid spelling and grammar mistakes if you want to appear professional. Use our quick-and-easy CV Builder to add pre-written content that has been crafted by recruitment experts.

Core skills section

Underneath your profile, create a core skills section to make your most relevant skills jump off the page at readers.

It should be made up of 2-3 columns of bullet points of your relevant skills.

Before you do this, look over the job description and make a list of any specific skills, specialisms or knowledge required.

Then, make sure to use your findings in your list. This will paint you as the perfect match for the role.

Work experience/Career history

Now it’s time to get stuck into your work experience, which should make up the bulk of your CV.

Begin with your current (or most recent) job, and work your way backwards.

If you’ve got too much experience to fit onto two pages, prioritise space for your most recent and relevant roles.

Structuring your roles

Whilst writing your CV, it’s essential to look at it from the eyes of a recruiter.

If they’re met with giant blocks of text which are impossible to navigate, they might get frustrated and skip onto the next CV.

Instead, make use of the 3-step structure shown below, to give them a pleasant reading experience.

Start with a solid introduction to your role as a whole, in order to build some context.

Explain the nature of the organisation you worked for, the size of the team you were part of, who you reported to and what the overarching purpose of your job was.

“The Marketing Agency is an international marketing consultancy creating print and online marketing materials for multi-sector SMEs. As a Marketing Intern, I draft content to enhance client profiles and brand awareness.”

Key responsibilities

Use bullet points to detail the key responsibilities of your role, highlighting hard skills, software and knowledge wherever you can.

Keep them short and sharp to make them easily digestible by readers.

• Attending initial client meetings with prospective new clients, taking vital notes on requirements
• Handling requests from printers and ensuring specifications for print material are correct
• Working with photographers, ensuring images capture client’s brand story

Key achievements

Round up each role by listing 1-3 key achievements , accomplishments or results.

Wherever possible, quantify them using hard facts and figures, as this really helps to prove your value.

• Launching an email campaign for an SME recruitment firm leading to a 40% increase in registration
• Receiving 100% positive feedback on printed promotional material for a client’s exhibition stand

Next up, you should list your education and qualifications.

This can include your formal qualifications (a degree , A-Levels and GCSEs), as well as sector-specific Marketing graduate qualifications and/or training.

While school leavers and recent grads should include a lot of detail here to make up for the lack of work experience, experienced candidates may benefit from a shorter education section, as your work experience section will be more important to recruiters.

Interests and hobbies

Although this is an optional section, it can be useful if your hobbies and interests will add further depth to your CV.

Interests which are related to the sector you are applying to, or which show transferable skills like leadership or teamwork, can worth listing.

On the other hand, generic hobbies like “going out with friends” won’t add any value to your application, so are best left off your CV.

Essential skills for your Marketing graduate CV

Tailoring your CV to the roles you are applying for is key to success, so make sure to read through the job descriptions and tailor your skills accordingly.

However, commonly desired Marketing graduate skills include:

• Collaboration – Highlight your ability to work effectively with others to create successful campaigns.
• Creativity – Prove that you can think creatively and apply this in multiple ways from words on a page to design concepts.
• Accuracy – Showcase that you have a meticulous and thorough approach to work so that the brand is always portrayed professionally.
• Analytical – Be able to show that you can comfortably handle data to provide strong frameworks for various marketing campaigns.
• IT skills – Demonstrate confidence across a range of platforms from basic office programmes to marketing and CRM software.

Writing your Marketing graduate CV

A strong, compelling CV is essential to get noticed and land interviews with the best employers.

To ensure your CV stands out from the competition, make sure to tailor it to your target role and pack it with sector-specific skills and results.

Remember to triple-check for spelling and grammar errors before hitting send.

Good luck with the job search!